Coming up with a new idea for a product is challenging. Perhaps even more so, however, is thinking of an effective way to promote it. This way, it reaches the pool of customers you intended it to reach. Your new product or service could be the best around, but if you don’t promote it and market it effectively, your business is not going to be as efficient and your product is never going to reach its full potential. Outlined below are 5 unique ways to promote your product to ensure it stands out from the crowd.
Introductory offers
Don’t simply announce your product as it is; give it a special introductory offer. This could take many forms such as initial discounted pricing, a buy one get one free deal, or a reduced rate when it comes with a bundle or package. The key here, however, is to emphasize to the customer that this is a limited-time offer; it will instill in them a sense of necessity to buy the product.
Showcase your product through webinars
Many companies will ask:
“What is a webinar, and how can we utilize them to promote a product?”
A webinar is an exclusively virtual event where companies can showcase and promote their product while interacting with their customers in real time. They are a great way to show off your expertise and promote your product efficiently to a global audience.
Social media contests
Run a social media contest on Facebook or Instagram which will allow some of your followers to be the first to get their hands on your exciting new product. This is a great way to engage with your audience and keep them hooked on your products.
Market your business in general
A great way to promote your new product is to showcase your business as a whole. Share your previous customer reviews, and essentially allow your customers to promote your products for you. You can also ask them to write an online review of the new product or provide material for a testimonial – more positive reviews will attract more customers.
Social media advertising
With platforms often having up to 1 billion daily active users, social media is a great way to reach potential customers all across the globe.
This form of advertising allows you to target an incredibly specific type of individual based on factors like their interests. This means you can guarantee you’ll be reaching the sort of consumer who will more than likely purchase your product.
Effective product promotion
The most effective way to promote your new product or service will be entirely contingent on what channels your audience frequents and what their online behaviors are. Despite this, you should utilize a variety of platforms, promoting your product across all of these.
This can ensure that your brand and product reach not just as many people as possible, but also the consumers who are likely to want to purchase your product, whom you can convert into customers. Utilize the methods above in order to do this. Interact with your audience in such a way that convinces them your product or service is worth their time and money.
