SmallBizTechnology https://www.smallbiztechnology.com/ Small Business Technology Fri, 23 Feb 2024 02:13:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.4 https://www.smallbiztechnology.com/wp-content/uploads/2022/11/cropped-smallbiz-technology-1-32x32.png SmallBizTechnology https://www.smallbiztechnology.com/ 32 32 47051669 Best Accounting Software For Small Business (2024 Guide) https://www.smallbiztechnology.com/archive/2024/02/best-accounting-software-for-small-business.html/ Fri, 23 Feb 2024 02:12:40 +0000 https://www.smallbiztechnology.com/?p=65330 Running a small business comes with its own unique set of challenges. One such challenge is managing the company’s finances. Thankfully, modern technology has provided a solution in the form of accounting software for small businesses. This article will guide you through everything you need to know about online accounting software and how it can […]

The post Best Accounting Software For Small Business (2024 Guide) appeared first on SmallBizTechnology.

]]>
Running a small business comes with its own unique set of challenges. One such challenge is managing the company’s finances. Thankfully, modern technology has provided a solution in the form of accounting software for small businesses.

This article will guide you through everything you need to know about online accounting software and how it can transform your small business operations for the better.

5 Best Accounting Software for Small Businesses

a calculator

When it comes to managing finances, the right accounting software can make all the difference for a small business. Here’s a look at five top accounting software options, each known for its unique features and benefits tailored to meet the diverse needs of small businesses.

1. QuickBooks Online

QuickBooks Online is a market leader renowned for its comprehensive features that cater to small business accounting needs. It offers:

  • A user-friendly interface and customizable dashboards.
  • Integration with numerous third-party apps and services.
  • Scalable plans that grow with your business.
  • Strong invoicing, reporting, and inventory management features.

This software is ideal for small business owners looking for an all-encompassing financial management solution that can adapt to a range of accounting needs.

2. FreshBooks

FreshBooks stands out for its simplicity and focus on small business and freelance needs. Key features include:

  • Intuitive design, making it easy for non-accountants to use.
  • Strong time-tracking and invoicing capabilities.
  • Excellent customer service and user support.
  • Cloud-based access for managing finances anywhere, anytime.

FreshBooks is best suited for service-based businesses and freelancers who need efficient invoicing and time tracking.

3. Xero

Xero is a robust cloud-based accounting solution known for its real-time financial tracking and data-sharing capabilities. Highlights include:

  • A clean, user-friendly interface.
  • Strong integration with over 800 third-party apps.
  • Real-time bank feeds and cash flow visibility.
  • Comprehensive payroll solutions with its higher plans.

Xero is an excellent choice for small to medium-sized businesses seeking advanced features and integration capabilities.

4. Wave

Wave is a popular choice for small businesses on a tight budget, offering:

  • Free core accounting features such as invoicing and transaction tracking.
  • User-friendly interface and easy setup.
  • Pay-as-you-go payment and payroll services.
  • Income and expense tracking without the hefty price tag.

Wave is best for solopreneurs, freelancers, and small businesses needing basic accounting software without financial commitment.

5. Zoho Books

Zoho Books is part of the Zoho suite of online productivity tools and is known for:

  • An impressive range of features at competitive price points.
  • Excellent automation of routine tasks, saving time and reducing errors.
  • Seamless integration with other Zoho apps and services.
  • Advanced inventory management and project tracking features.

Zoho Books is ideal for small businesses already using other Zoho products or those needing advanced features without a hefty price tag.

In conclusion, each of these accounting software options offers unique features designed to address the specific challenges faced by small businesses. When choosing the right software, consider your business’s specific needs, growth plans, and budget. By selecting a solution that aligns with your business requirements, you can streamline your financial management processes, gain valuable insights into your business’s financial health, and focus more on growing your business.

Understanding the Power of Accounting Software

glasses on a notebook

In the realm of small business management, accounting software emerges as an indispensable tool, revolutionizing the way financial operations are conducted. This digital solution streamlines tasks, automates routine processes, and offers profound insights into the company’s financial health, all while being specifically engineered for ease of use and accessibility to small business owners.

A Comprehensive Business Management Tool

At the heart of good accounting software is its capacity to amalgamate all pertinent business data into a singular, coherent system. This encompasses everything from detailed invoices and customer contacts to financial statements and account balances. By integrating various facets of business accounting, the software paints an accurate and up-to-date picture of your financial situation. This comprehensive view aids in strategic decision-making, enabling business owners to navigate the complexities of financial management with greater ease and precision.

Seamless Bank Connections

A standout feature of modern accounting software is its ability to establish direct links with your banking institutions. This connectivity ensures that your financial records are continuously synced with your bank account, providing real-time updates on transactions and cash flow. The addition of reconciliation features further enhances this system, automatically aligning bank transactions with your bookkeeping records. This not only ensures accuracy but also greatly diminishes the time spent on manual data entry, allowing for a more efficient management of finances.

Real-Time Collaboration

The advent of online accounting software has heralded a new era of collaborative finance management. This software allows for multiple users, such as accountants, bookkeepers, and team members, to access financial data simultaneously, irrespective of their physical location. This real-time collaboration fosters a transparent and cohesive working environment, where financial decisions and strategies can be discussed and implemented promptly. Moreover, the ability to comment and communicate within the software itself streamlines workflows and enhances the overall efficiency of financial management.

Customization to Suit Your Needs

Understanding that each small business has its unique requirements, accounting software offers extensive customization options. This flexibility allows businesses to tailor the software to fit their specific needs, integrating additional applications such as CRM systems, inventory management, or e-commerce platforms. This level of customization ensures that the accounting software not only serves as a tool for financial record-keeping but evolves into a comprehensive business management solution.

In conclusion, the power of accounting software in the context of small business management cannot be overstated. It simplifies complex financial tasks, provides valuable insights into business performance, and facilitates collaboration among team members. By choosing the right accounting software, small business owners can save time, reduce errors, and focus more on the strategic aspects of their business, paving the way for growth and success in the competitive business landscape.

The Benefits of Using Accounting Software for Small Business

dollar bills

Embracing accounting software can revolutionize the way a small business operates, introducing efficiency and clarity where there once was time-consuming complexity. This digital transformation extends well beyond mere simplification of accounting chores, ushering in a multitude of advantages that can significantly bolster the performance and sustainability of a small enterprise.

Streamlined Operations

One of the most immediate benefits of adopting accounting software is the streamlining of business operations. Traditional manual bookkeeping is not only tedious but also prone to errors. By automating routine tasks such as invoicing, expense tracking, and financial reporting, accounting software eliminates a significant burden from the shoulders of business owners. This automation translates into hours of saved time each week, allowing business owners and their teams to focus on more strategic tasks that contribute directly to the growth and development of the business.

Improved Financial Management

At the core of any successful business is robust financial management. Accounting software excels in this area by providing business owners with real-time access to their financial data. This immediate insight into financial metrics allows for more informed decision-making. Furthermore, the ability to generate detailed financial reports at the click of a button gives a clear understanding of the business’s financial health, enabling owners to identify trends, manage budgets, and forecast future financial scenarios with greater accuracy.

Easy Tax Management

For many small business owners, tax time can be a period of significant stress. However, accounting software can alleviate much of this anxiety. By organizing financial records and automating the calculation of tax liabilities, the software simplifies the tax preparation process. This not only ensures compliance with tax regulations but also can help in maximizing deductions and avoiding penalties associated with late or incorrect filings.

Better Cash Flow Management

Effective cash flow management is vital for the survival and growth of any small business. Accounting software aids in this critical area by providing up-to-the-minute updates on the company’s financial status. This includes tracking incoming payments and outgoing expenses, thereby offering a transparent view of the business’s cash flow. With this information, business owners can make strategic decisions to ensure the business remains liquid, avoiding the pitfalls of cash shortages and enabling better planning for future expenses and investments.

In conclusion, the adoption of accounting software offers a range of benefits that extend far beyond the mere automation of accounting tasks. It empowers small business owners with the tools needed for effective financial management, ensures regulatory compliance, and provides strategic insights into the business’s financial dynamics. In a competitive business environment, the right accounting software is not just a convenience; it’s a cornerstone of successful business management.

Selecting the Right Accounting Software for Your Small Business

Choosing the perfect accounting software is a pivotal decision for small business owners. The market is awash with options, each offering a different set of features and benefits. However, not every software will be the right fit for your business. Here’s how to navigate this crucial selection process effectively.

Ease of Use

The ideal accounting software should not require a degree in finance to understand. It needs to be straightforward, with a user-friendly interface that you and your team can navigate without extensive training. Look for software that simplifies complex accounting jargon and provides clear, step-by-step instructions. An intuitive design, coupled with accessible features, can significantly reduce the learning curve and help you get your finances organized more quickly and efficiently.

Customizability

No two businesses are the same, and your accounting software should reflect that. It should offer the flexibility to tailor its features to fit your specific business operations and financial management needs. Whether it’s custom invoicing, specialized reporting, or unique tax settings, the ability to personalize your accounting solution is crucial. This customization ensures that the software can grow and adapt as your business evolves, providing a continually perfect fit for your needs.

Pricing

Budget considerations are paramount for small businesses. When evaluating potential accounting software, look beyond just the initial cost. Examine the pricing structure carefully – some solutions offer a flat rate, while others might charge per user or feature. Also, consider the long-term costs, including updates and additional services. However, it’s important to balance cost with quality; skimping on essential features to save money can lead to bigger headaches down the road. Aim for the best value – the right mix of functionality and affordability.

Scalability

Your business is not static, and your accounting software shouldn’t be either. Opt for a solution that can grow with your business. This means looking for software that not only meets your current needs but can also accommodate future growth. Whether it’s adding more users, expanding into new markets, or requiring more complex financial tracking, the software should be able to scale up seamlessly without needing to switch to a new system.

Support

Good customer support can make a significant difference, especially when you’re dealing with something as critical as your business’s financial data. Ensure the software provider offers reliable, accessible support. This could be in the form of live chat, phone support, or online resources such as tutorials and forums. Efficient customer support can help you resolve issues quickly, minimize downtime, and get the most out of your accounting software.

In summary, selecting the right accounting software involves careful consideration of several key factors. By focusing on ease of use, customizability, pricing, scalability, and support, you can find a solution that not only meets your current accounting needs but also supports your business’s growth and success in the long term.

Implementing Your Chosen Accounting Software: Steps to Success

Once you’ve selected the right accounting software for your small business, the next crucial step is implementation. A smooth setup and transition can set the foundation for efficient financial management. Here’s how you can ensure successful implementation of your chosen accounting software:

1. Plan Your Transition

Before diving in, create a clear plan for transitioning to your new accounting system. Decide on a timeline, designate team members responsible for different tasks, and establish a training schedule. Consider running the new system parallel to your old one for a short period to ensure all data transfers correctly and to mitigate any disruptions to your business operations.

2. Data Migration

Migrate your financial data to the new system. This might include past invoices, customer information, vendor records, and financial statements. Ensure accuracy and completeness in transferring this data. Many accounting software providers offer support or services to help with this process, so take advantage of these resources if available.

3. Training and Support

Educate yourself and your team on how to use the new software effectively. Utilize the training resources provided by the software company, which may include tutorials, webinars, and documentation. Understanding the software’s full capabilities can help you maximize its benefits for your business.

4. Set Up Integrations

If you’re using other business applications, such as CRM or inventory management systems, set up integrations with your new accounting software. This connectivity can streamline workflows, reduce data entry, and provide more comprehensive business insights.

5. Regular Review and Feedback

Once your new accounting software is up and running, regularly review its performance and seek feedback from your team. Identify any issues or areas for improvement and adjust your processes accordingly. Regular audits can help ensure that you’re getting the most out of your accounting software.

6. Stay Updated

Keep your software updated to benefit from the latest features and security enhancements. Also, stay informed about new integrations, features, or training opportunities provided by your software vendor.

By following these steps, you can ensure a successful implementation of your new accounting software, leading to more efficient financial management and better decision-making for your small business. Remember, the goal is not just to change how you manage your finances but to improve and streamline your business operations for greater success.

Conclusion

The decision to invest in accounting software is more than just a financial commitment; it’s a step towards transforming the operational dynamics of your small business. The right accounting software does more than just crunch numbers; it streamlines your business processes, enhances financial transparency, and contributes significantly to your overall efficiency and profitability.

By carefully evaluating the features, benefits, and selection criteria discussed, you have the necessary tools to make an informed choice. This decision should align with your business’s unique needs, objectives, and budget constraints. Whether you prioritize ease of use, customization, scalability, or cost, there’s an accounting software out there that’s the right fit for your small business.

Making the right choice in accounting software is pivotal. It can mean the difference between staying mired in paperwork and leaping towards strategic growth and profitability. With the advancements in modern technology, small businesses now have unprecedented opportunities to harness powerful accounting solutions that were once accessible only to larger enterprises.

As you embark on this journey, remember that choosing the right software is just the beginning. Fully embracing these tools, integrating them into your daily operations, and using them to their full potential will truly allow your business to thrive. The power of modern accounting software lies not just in its ability to keep accurate records, but in its capacity to provide insights and forecasts that can guide your business decisions.

Invest wisely in your accounting software. Let it be the tool that helps lift your business to new heights, simplifying processes, and driving growth. Here’s to the success of your small business as you harness the power of technology to fuel your journey forward.

FAQ: Navigating Accounting Software Choices

What is the simplest and easiest accounting software?

The simplest and easiest accounting software varies based on personal preference and business needs. However, many find Wave Accounting user-friendly due to its intuitive design and basic features, making it a great option for small businesses and freelancers.

How much does QuickBooks cost for small business?

QuickBooks offers various pricing plans for small businesses, typically ranging from $25 to $150 per month. Prices vary based on features, the number of users, and whether the business opts for cloud-based or desktop versions.

What is the most commonly used accounting software?

QuickBooks is widely recognized as the most commonly used accounting software, especially among small to medium-sized businesses. Its popularity stems from its comprehensive features, user-friendly interface, and strong support system.

Can I do bookkeeping without QuickBooks?

Yes, you can do bookkeeping without QuickBooks. There are several alternatives like Xero, FreshBooks, and Wave that offer varied accounting functionalities. Additionally, manual bookkeeping methods or spreadsheet programs like Microsoft Excel can also be used.

Why do accountants not like QuickBooks?

Some accountants might not prefer QuickBooks due to its limitations in handling complex accounting needs, its subscription model, or specific issues like data migration challenges and customization limits. However, this is subjective and varies among professionals.

Can I use Excel for bookkeeping?

Yes, Microsoft Excel can be used for bookkeeping. It is especially useful for custom reports and detailed analyses. While it requires more manual input than specialized software, it’s a flexible option for those comfortable with spreadsheets.

Can I learn QuickBooks for free?

Yes, you can learn QuickBooks for free through various online resources. Intuit, the maker of QuickBooks, offers free tutorials and webinars on their website. Additionally, there are numerous free online courses and YouTube tutorials available.

Can I do my own accounting for my business?

Yes, you can do your own accounting for your business, especially if it’s a small operation. However, as your business grows, you might consider consulting with a professional accountant or using accounting software to manage financial records more efficiently.

Is Microsoft Excel an accounting software?

Microsoft Excel is not specifically accounting software, but it can be used for accounting purposes. Excel offers flexibility in creating custom spreadsheets, which can be valuable for tracking finances, though it lacks some of the automated features of dedicated accounting software.

Featured Image Credit: Photo by Kelly Sikkema; Unsplash – Thank you!

The post Best Accounting Software For Small Business (2024 Guide) appeared first on SmallBizTechnology.

]]>
65330
Social Media Amplifies Criticism on Inhuman Dismissals https://www.smallbiztechnology.com/archive/2024/02/social-media-amplifies-criticism-on-inhuman-dismissals.html/ Fri, 23 Feb 2024 01:46:00 +0000 https://www.smallbiztechnology.com/?p=65292 In today’s fast-paced global market, workforce reduction can be inevitable yet often criticized due to perceived insensitivity towards the affected employees. Social media platforms such as TikTok are leading the charge in shifting this narrative through increased transparency. Terms like “quiet quitting” and “bare-minimum Mondays” are gaining momentum on these platforms, fostering public discussions on […]

The post Social Media Amplifies Criticism on Inhuman Dismissals appeared first on SmallBizTechnology.

]]>
In today’s fast-paced global market, workforce reduction can be inevitable yet often criticized due to perceived insensitivity towards the affected employees. Social media platforms such as TikTok are leading the charge in shifting this narrative through increased transparency.

Terms like “quiet quitting” and “bare-minimum Mondays” are gaining momentum on these platforms, fostering public discussions on corporate redundancies. The impact of such media exposure extends beyond casual conversations, prompting organizations to revisit their methods in the face of growing public awareness.

A video that generated particular outrage featured an account executive being abruptly fired over a call from a tech company. This event set off a wave of online criticism over the company’s handling of the termination. This included the immediate denial of laptop access post-dismissal, perceived by many as a sign of retribution.

This incident sparked debates on the authenticity of the grounds for dismissal, including allegations of the firing being a means to avoid providing severance. Such controversial practices emphasize the cold, impersonal corporate culture, where valued employees transition quickly into receiving dismissals from off-site personnel over a call.

The episode sheds light on the value of dignity and respect during employee separations, suggesting a more humane approach. The right to a proper goodbye, closure with colleagues, and a sense of worth even as the tenure ends are brought to the forefront of these discussions.

This events highlights the importance of maintaining humanity even during difficult times, indicating the organization’s ethical core. Recognizing the worth of a worker despite their potential redundancy is crucial, reminding us that no business gain justifies unkind behavior towards those who contributed to their success.

The post Social Media Amplifies Criticism on Inhuman Dismissals appeared first on SmallBizTechnology.

]]>
65292
Tech Recessions: Unforeseen Growth Opportunities for Startups https://www.smallbiztechnology.com/archive/2024/02/tech-recessions-unforeseen-growth-opportunities-for-startups.html/ Fri, 23 Feb 2024 01:25:00 +0000 https://www.smallbiztechnology.com/?p=65298 Contrary to popular perception, economic recessions can present startups in the tech industry with unexpected growth opportunities. When market conditions decline, it can result in decreased competition and lower barriers for entry. Sure, this may initially seem challenging, but it could be the boon that savvy startups need to thrive in the eventual economic recovery. […]

The post Tech Recessions: Unforeseen Growth Opportunities for Startups appeared first on SmallBizTechnology.

]]>
Contrary to popular perception, economic recessions can present startups in the tech industry with unexpected growth opportunities. When market conditions decline, it can result in decreased competition and lower barriers for entry. Sure, this may initially seem challenging, but it could be the boon that savvy startups need to thrive in the eventual economic recovery. In these circumstances, imposed budget constraints can ignite creative solutions, improve efficiency and spark innovation, transforming the conventional adversity into potential advantages.

Typically in times of economic stress, large corporations make drastic cuts. They reduce their spending on research and development, lay off professionals in specialized roles, and halt exploratory activities. But what if these very actions, although unintentional, actually fuel startups? As laid-off specialists find their future in newer companies, they bring along their skills and expertise, and often focus on innovative projects not prioritized by corporations. Similarly, when corporations pull back on R&D, startups acquire an opportunity to fill the market gaps or innovate in areas larger corporations have forsaken.

The downturn in the tech industry can also lead skilled professionals from stagnating companies to seek opportunities in fresh pastures, bringing wealth in experience and innovative ideas to smaller companies. As established firms focus on maintaining financial stability, they may overlook certain customer segments or geographical regions. This oversight leads the way for startups to penetrate the market and offer innovative solutions. The ability to discover these market gaps is essential for startups’ success, prompting competition, innovation, and diversity in the marketplace.

Customer perception changes also present startups with chances to disrupt the market. When traditional products and services fail to maintain their original novelty, startups can introduce disruptive technologies and secure a substantial market share. Any gap left by traditional services is an opportunity for startups to provide a more efficient alternative. And in doing so, they don’t only fill a market void but also challenge the norms while fostering innovation and problem-solving. Recognizing the shifting consumer preferences, such as increasing demand for sustainability and personalized experiences, can also be leveraged for startup growth.

In summary, a tech sector recession might well be a blessing in disguise for startups. Far from being a predicament, it could pave the way for startups to capitalize on an unparalleled talent pool, unexplored markets, and possibilities for groundbreaking product and service development. Armed with adaptability, innovation, and a spot-on sense of opportunity, startups can power through even the toughest of tech recessions, turning economic disadvantage into strategic opportunities.

The post Tech Recessions: Unforeseen Growth Opportunities for Startups appeared first on SmallBizTechnology.

]]>
65298
Shanae Jones Effortlessly Balances Job and Tea Business https://www.smallbiztechnology.com/archive/2024/02/shanae-jones-effortlessly-balances-job-and-tea-business.html/ Thu, 22 Feb 2024 21:36:00 +0000 https://www.smallbiztechnology.com/?p=65300 Shanae Jones is a beacon of inspiration, skillfully juggling her full-time job while establishing her unique tea brand, Flyest. Drawing on her love for music and tea, she has created a unique blend of teas that reflects her creativity and passion. Her dedication to her dual roles demonstrates that even in the midst of day-to-day […]

The post Shanae Jones Effortlessly Balances Job and Tea Business appeared first on SmallBizTechnology.

]]>
Shanae Jones is a beacon of inspiration, skillfully juggling her full-time job while establishing her unique tea brand, Flyest. Drawing on her love for music and tea, she has created a unique blend of teas that reflects her creativity and passion. Her dedication to her dual roles demonstrates that even in the midst of day-to-day responsibilities, with commitment and inspiration, it is possible to reach for the stars.

Beyond the creative and entrepreneurial aspects, Shanae has built a thriving online community dedicated to herbal wellness education. With carefully selected and easy-to-understand content, she has ensured that followers leave feeling more informed and confident about their wellness choices. Shanae’s dedication has turned her platform into a hub of knowledge and support for those interested in herbal wellness.

The path Shanae has traveled provides valuable insights on how to transition a side business into a full-fledged operation. Through strategic planning and balancing a career with a business, she has demonstrated that it is indeed possible to achieve financial stability while pursuing entrepreneurial dreams.

With Flyest’s birth in November 2016, it took Shanae nearly four years to transition fully into her endeavor. A testament to the power of patience and smart decisions, her unwavering commitment allowed her to turn her side hustle into a thriving business while maintaining her day job.

Shanae’s journey can be divided into five significant stages: expressing the business plan outright, comprehensive planning, applying the plan, evaluating, and refining. Each stage highlights commitment, transparency in communication, feedback evaluation, and constant refinement for ongoing growth and development.

Such real-life success stories are vital for budding entrepreneurs as they serve as trailblazers in the start-up space. Offering insights, strategies, and an element of mentorship, the experiences of successful entrepreneurs fuel the determination of those venturing into the business world. These narratives not only equip future entrepreneurs with knowledge but spark optimism and motivation for their entrepreneurial journey.

The post Shanae Jones Effortlessly Balances Job and Tea Business appeared first on SmallBizTechnology.

]]>
65300
India’s Venture Capital Scene: Growth Amid Caution https://www.smallbiztechnology.com/archive/2024/02/indias-venture-capital-scene-growth-amid-caution.html/ Thu, 22 Feb 2024 19:34:00 +0000 https://www.smallbiztechnology.com/?p=65306 The Trident Oberoi recently hosted Blume Ventures’ “Lift Off” summit, a gathering of over 150 investors aimed at sparking partnerships and investment opportunities. This event built upon the success of the previous year, fostering a network of investors and innovators eager to explore new potential investment areas. However, despite the resurgence in startup funding, concerns […]

The post India’s Venture Capital Scene: Growth Amid Caution appeared first on SmallBizTechnology.

]]>
The Trident Oberoi recently hosted Blume Ventures’ “Lift Off” summit, a gathering of over 150 investors aimed at sparking partnerships and investment opportunities. This event built upon the success of the previous year, fostering a network of investors and innovators eager to explore new potential investment areas.

However, despite the resurgence in startup funding, concerns about India’s venture investing scene stem from the financial unpredictability of high-profile startups Byju’s and Paytm. Fluctuations in their valuation have deepened investor apprehensions, causing caution in sectors where risk seems to outweigh potential outcomes. Is the long-term viability and profitability of these startups in question? Only time will tell.

In a quest for fresh funding, Byju’s, previously valued at $22 billion, is currently seeking capital through a rights issue. This mirrors the complexity and uncertainty of the startup financial landscape, evidencing the flux and potential challenges these companies face, even after achieving significant valuations.

Similarly, financial instability within Paytm, alongside tech market volatility and regulatory changes, is stirring anxiety within India’s venture capital ecosystem. The uncertain trajectory of other fintech startups, sinking valuations, and investor pullouts are alarming the ecosystem, potentially leading to major shifts in the industry dynamics.

Many late-stage startups are feeling the effects, with numerous seed deals from 2021 struggling to secure more funding. Entrepreneurs are innovatively seeking ways to consolidate their business operations and generate capital. While a good percentage of startups demonstrate growth and resilience, the complexities surrounding funding avenues are evident.

Questions are being raised about excessive capital accumulations by certain venture capital firms, predicting a potential market correction within two to three years. To balance out the saturation, experts recommend diversifying investments and targeting lesser-explored sectors. However, multiple external factors could affect this prediction.

Despite the challenges, major fundraising efforts by venture capital firms continue to surge. Peak XV raised $350 million, Nexus Venture Partners secured $700 million, Elevation secured $670 million, and Accel accumulated $690 million recently. These capital inflows into India’s tech startups are expected to continue rising in the future, reflecting India’s potential as a global technological hub.

The post India’s Venture Capital Scene: Growth Amid Caution appeared first on SmallBizTechnology.

]]>
65306
Former Executive Highlights Impersonal Job Termination on TikTok https://www.smallbiztechnology.com/archive/2024/02/former-executive-highlights-impersonal-job-termination-on-tiktok.html/ Thu, 22 Feb 2024 19:28:00 +0000 https://www.smallbiztechnology.com/?p=65290 TikTok has emerged as a venue for employees to share personal job termination experiences. A spotlight has been placed on this trend by former tech company account executive, Brittany Pietsch. In a viral video, she depicts her unceremonious dismissal and the toxic work atmosphere she endured, eliciting global responses. Pietsch was terminated via video call […]

The post Former Executive Highlights Impersonal Job Termination on TikTok appeared first on SmallBizTechnology.

]]>
TikTok has emerged as a venue for employees to share personal job termination experiences. A spotlight has been placed on this trend by former tech company account executive, Brittany Pietsch. In a viral video, she depicts her unceremonious dismissal and the toxic work atmosphere she endured, eliciting global responses.

Pietsch was terminated via video call by a HR representative and a previously unknown manager. The impersonal nature of this interaction left her feeling disregarded, her questions met with generic responses only exacerbating her distress.

Describing her dismissal as a “betrayal,” Pietsch exposes a prevailing issue in the corporate world. Her sentiments expose the alarming paradox of expecting employee loyalty while dismissing individuals without hesitation, she points out the necessity for transparency and fairness in dismissal processes.

There is a clear contrast between the close-knit image that corporations project and the reality when layoffs occur abruptly. Employees often feel discarded, their connection with the company severed abruptly, with no opportunity for closure. This impersonal approach exacerbates the pain of job loss and instills a sense of worthlessness in the employees.

Many who have experienced similar job loss situations have found solace in Pietsch’s video. Job termination often precipitates a range of emotions like confusion, anger, and embarrassment, along with fear for the future. Pietsch’s case underscores the necessity for a human approach in dealing with personnel layoffs.

Companies sometimes regard their employees as replaceable, skimping on respect. Redundancy is sometimes part of business, but it should be implemented thoughtfully, respecting the dignity of those impacted. Beyond the fiscal bottom line, job termination can have a profound emotional impact on the employees’ well-being. Many believe redundancy processes should involve humane treatment, clear communication, adequate notice periods, and even job transitioning assistance. Remember, the heart of each company is its employees; they should be treated with respect, dignity, and compassion.

The post Former Executive Highlights Impersonal Job Termination on TikTok appeared first on SmallBizTechnology.

]]>
65290
South Korean Corporations Wary of New IRA Law https://www.smallbiztechnology.com/archive/2024/02/south-korean-corporations-wary-of-new-ira-law.html/ Thu, 22 Feb 2024 16:57:00 +0000 https://www.smallbiztechnology.com/?p=65294 South Korean Businesses concerned over new IRA law Several South Korean corporations are voicing alarm over the potential impact of President Biden’s newly implemented Individual Retirement Account (IRA) law on their financial trajectories. Fears of increased tax burdens, unpredictable market movements, and decreased investor activity underpin their trepidation. The unfamiliar structure of the law and […]

The post South Korean Corporations Wary of New IRA Law appeared first on SmallBizTechnology.

]]>
South Korean Businesses concerned over new IRA law

Several South Korean corporations are voicing alarm over the potential impact of President Biden’s newly implemented Individual Retirement Account (IRA) law on their financial trajectories. Fears of increased tax burdens, unpredictable market movements, and decreased investor activity underpin their trepidation. The unfamiliar structure of the law and its effects on existing retirement plans seem to be causing the anxiety.

This apprehension has led many South Korean businesses to seek professional financial advice urgently. The aim is to safeguard their financial futures in the context of the new policy environment. The law’s ramifications could fundamentally change how individuals and corporations manage their financial assets worldwide, adding gravity to these concerns.

To safeguard their interests and capitalise on potential opportunities, it’s important for these businesses not only to understand the immediate impact of the law but also its long-term effects on existing retirement schemes. Being a part of a globally interconnected economy, a financial shift in one country could inadvertently affect investment strategies and wealth management practices in another.

The implementation of the IRA law implies that finance professionals will have to adapt quickly to the new landscape. This highlights the increasing importance of global financial literacy. The law is also expected to cause a considerable shift in savings practices, consequently affecting numerous industries.

In anticipation of these changes, South Korea’s businesses are reevaluating their retirement-focused investment plans. Views are divided regarding the impact of the law, but the consensus is that its introduction is likely to create profound changes in savings habits, affecting a wide range of sectors.

Both individuals and corporations may have to alter their fund management strategies due to the ripple effects of the law changes. Experts recommend a comprehensive audit to understand all impacts of the law and adjust strategies accordingly. It’s not only individuals but also organizations that could feel the aftershocks. To adapt strategies suitably, specialists propose a thorough examination.

Understanding the implications of the IRA law on South Korean businesses and its significance has become a hot topic. The global business community is keenly watching the developments and analysing available data to offer strategic advice and guidelines to businesses, thereby minimising risks and emphasising planning and foresight.

The discourse around the IRA law and its implications is expected to grow and contribute significantly to the global economic dialogue. Personalised advice, analytical evaluations, and expert opinions aim to assist businesses and individuals in making informed decisions.

The post South Korean Corporations Wary of New IRA Law appeared first on SmallBizTechnology.

]]>
65294
UK Public Finances Record Surplus Amid Economic Uncertainties https://www.smallbiztechnology.com/archive/2024/02/uk-public-finances-record-surplus-amid-economic-uncertainties.html/ Thu, 22 Feb 2024 16:51:00 +0000 https://www.smallbiztechnology.com/?p=65296 The UK public finances reported a record surplus of £16.7bn in January, twice the amount compared to the previous year and the highest since records began in 1993. The spike in funds can be attributed to rising tax income and reduced spending. Yet, despite this impressive growth, the government has urged caution, warning that these […]

The post UK Public Finances Record Surplus Amid Economic Uncertainties appeared first on SmallBizTechnology.

]]>
The UK public finances reported a record surplus of £16.7bn in January, twice the amount compared to the previous year and the highest since records began in 1993. The spike in funds can be attributed to rising tax income and reduced spending. Yet, despite this impressive growth, the government has urged caution, warning that these figures may have been boosted by unique factors.

This significant increase in funds is credited to a boost in tax collection, particularly thanks to January’s self-assessed taxes, and decreased spending such as the cessation of household energy bill subsidies. Despite predictions suggesting a potential £10bn to £20bn underspending of initial government projections, experts have advised against expecting significant tax cuts in the upcoming budget. They suggest the surplus should be used as a buffer against future economic uncertainties.

While calls are being made for this surplus to be used for tax cuts, experts advise extreme caution, warning that such actions could possibly lead to a “tax sandwich” – a situation where taxes experience a dramatic increase both before and after a budget announcement.

The UK’s national debt increased last year to levels not seen since the 1960s, sitting at approximately 96.5% of the GDP. Despite the current surplus, the government still aims to reduce this debt over the next five years.

The surplus presents a complex picture given the challenging economic landscape shaped by the Covid pandemic, where retail sales have plunged and public borrowing has risen to £96.6bn since April 2023. Experts argue for cautious fiscal policies to support the economy and caution that the surplus, largely a result of stringent budget cuts, does not necessarily indicate economic prosperity.

The post UK Public Finances Record Surplus Amid Economic Uncertainties appeared first on SmallBizTechnology.

]]>
65296
Economic Slumps Fuel Opportunities for Tech Startups https://www.smallbiztechnology.com/archive/2024/02/economic-slumps-fuel-opportunities-for-tech-startups.html/ Thu, 22 Feb 2024 16:11:00 +0000 https://www.smallbiztechnology.com/?p=65302 In the technology sector, financial slumps may provide unique opportunities for innovative startups. Nimble companies can leverage disruptive technologies and a superior understanding of customer needs to overcome challenges. They can adapt quickly, optimize resources, and deliver great value, emerging stronger after the economic downturn. Industry analysis indicates that startups can benefit immensely from an […]

The post Economic Slumps Fuel Opportunities for Tech Startups appeared first on SmallBizTechnology.

]]>
In the technology sector, financial slumps may provide unique opportunities for innovative startups. Nimble companies can leverage disruptive technologies and a superior understanding of customer needs to overcome challenges. They can adapt quickly, optimize resources, and deliver great value, emerging stronger after the economic downturn.

Industry analysis indicates that startups can benefit immensely from an economic slump. Their agility to innovate and execute new strategies gives them an advantage over established models. Utilizing modern technology optimizes operations, decreases expenditure, and increases efficiency. The lowered competition for resources such as funding and talent during a slump can be a major advantage for startups.

Startups are well-positioned to attract top talent in a downturn, provoking creativity, innovation, and potentially, rapid growth once the economy recovers. Small business structures allow for agility and adaptability, encouraging innovation even amidst market upheaval. Their dynamic decision-making capabilities can turn market disruptions into potential growth catalysts, providing them with a survival edge.

The decreased competition during economic downturns can be a boon for startups enabling them to attract proficient talent and investors. Many tech companies, for example, Uber and AirBnB, were born during economic declines. These are testament to how adversity can fuel creativity and disruptive innovation in the startup community. Such periods can serve as the breeding ground for novel tech solutions.

Though the financial slump presents challenges, it also opens doors to untapped opportunities. By demonstrating adaptability and consistent innovation, startups can not only maneuver through tough periods, but also thrive. Such times present startups with an opportunity to refine their business models, reduce expenses, and streamline operations.

Welcoming the challenges, startups can explore new markets, devise innovative value propositions, and discover fresh revenue streams. This not only enhances customer engagement and market penetration but also boosts their brand reputation, proving their resilience and earning them goodwill in the business landscape.

The post Economic Slumps Fuel Opportunities for Tech Startups appeared first on SmallBizTechnology.

]]>
65302
Tea Entrepreneur Balances Full-Time Job with Successful Side Business https://www.smallbiztechnology.com/archive/2024/02/tea-entrepreneur-balances-full-time-job-with-successful-side-business.html/ Thu, 22 Feb 2024 15:41:00 +0000 https://www.smallbiztechnology.com/?p=65304 Shanae Jones, Founder of the acclaimed tea brand, Flyest, remarkably managed to grow her side business while working full-time. Her journey into entrepreneurship began in November 2016, when she utilized her non-working hours to build and refine Flyest, integrating her love for tea with her commitment to promoting healthy lifestyles. Jones’ innovative business model, which […]

The post Tea Entrepreneur Balances Full-Time Job with Successful Side Business appeared first on SmallBizTechnology.

]]>
Shanae Jones, Founder of the acclaimed tea brand, Flyest, remarkably managed to grow her side business while working full-time. Her journey into entrepreneurship began in November 2016, when she utilized her non-working hours to build and refine Flyest, integrating her love for tea with her commitment to promoting healthy lifestyles.

Jones’ innovative business model, which blends music with wellness, attracted substantial interest and popularity. Even in the face of challenges, she pursued further education and expanded both her business and knowledge. Her persistence and determination have made her a resilient figure in her industry.

The entrepreneur shared the key steps to transition from a side hustle to a full-time business, highlighting that spreading entrepreneurial visions, creating a strong business plan, maintaining cash flow during the transition, understanding your market, and maintaining resilience are necessary prerequisites.

Jones also emphasized the importance of market research, financial planning, securing intellectual property rights, and having an effective marketing strategy. Validating a business concept before investing resources, forecasting expenses, and ensuring intellectual property rights were among her primary suggestions to budding entrepreneurs.

She also endorsed the significance of a robust digital presence, recommending entrepreneurs to maintain a well-branded website and social media platforms. Regularly updating content, leveraging search engine optimization, and proactively responding to customer feedback on social media are some of the ways she suggested for engaging with the audience, enhancing customer satisfaction, and brand loyalty.

Efficient time management plays a pivotal role when juggling a full-time job and a side business. Jones stressed the importance of prioritizing tasks, taking regular breaks to recharge, and having a tidy workspace to streamline tasks and maintain a constant workflow. She urged entrepreneurs to remain adaptable and resilient while navigating through unexpected changes.

Jones championed for careful planning while transitioning from an employee to an entrepreneur to minimize financial risk. A well-thought-out exit strategy plays a crucial role in ensuring the financial viability of the start-up before leaving a stable job. This planning can alleviate financial uncertainties and assist in a smoother transition into entrepreneurship.

Jones’ transition from an employee to an entrepreneur serves as an inspiration for those planning to maintain a side business while holding a full-time job. Her journey is a testament to the fact that through careful planning, patience, determination, and resilience, juggling both roles is achievable.

The post Tea Entrepreneur Balances Full-Time Job with Successful Side Business appeared first on SmallBizTechnology.

]]>
65304
New AI Tool Transforms Text into Video Content https://www.smallbiztechnology.com/archive/2024/02/new-ai-tool-transforms-text-into-video-content.html/ Thu, 22 Feb 2024 01:39:00 +0000 https://www.smallbiztechnology.com/?p=65286 The emergence of artificial intelligence (AI) has brought about a tool that can convert text into video content, revolutionizing digital content creation. This advanced technology uses machine learning models to interpret and visualize text inputs, introducing a new world of possibilities. AI-based video creation not only simplifies the process, but also boosts productivity and efficiency. […]

The post New AI Tool Transforms Text into Video Content appeared first on SmallBizTechnology.

]]>
The emergence of artificial intelligence (AI) has brought about a tool that can convert text into video content, revolutionizing digital content creation.

This advanced technology uses machine learning models to interpret and visualize text inputs, introducing a new world of possibilities. AI-based video creation not only simplifies the process, but also boosts productivity and efficiency.

With this tool, it’s now easier than ever to create dynamic video content without requiring extensive technical knowledge, thus ushering in a new era of digital storytelling.

This technology is expected to significantly shift our interaction with digital content, giving rise to a new form of visual storytelling. It’s set to redefine traditional parameters of interaction, promote immersive participation and enhance our understanding of digital content.

It uses AI algorithms to create complex visual narratives directly from text, reducing the time and resources typically required for video production. This presents an opportunity for businesses and publishers to streamline the process and build efficiency in digital content creation.

This tool empowers businesses to strengthen customer relationships and enhance their brand narratives in a competitive digital marketing landscape ruled by video content.

Using the power of AI, businesses can elevate brand visibility and create lasting impressions. The versatile nature of video content allows for a wide array of engaging stories, each designed to resonate emotionally with potential customers.

This development indicates a significant stride in the ongoing evolution of AI and technology, heralding a new era of content creation. It underpins a shift in the way we create and interact with content.

The tool anticipates a future with improved methods of digital engagement and communication. This technology paves the way for more efficient and effective online interactions, potentially simplifying exchanges and broadening global connections.

By blurring the lines between the physical and digital realms, this tool showcases the limitless possibilities of digital innovation, redefining our understanding and usage of virtual engagement and communication.

The post New AI Tool Transforms Text into Video Content appeared first on SmallBizTechnology.

]]>
65286
Diamondbacks’ Owner Hints at Possible Team Relocation https://www.smallbiztechnology.com/archive/2024/02/diamondbacks-owner-hints-at-possible-team-relocation.html/ Wed, 21 Feb 2024 23:01:00 +0000 https://www.smallbiztechnology.com/?p=65274 Ken Kendrick, Diamondbacks’ owner, may have hinted at a possible team relocation from Arizona. Observers link these sentiments to disputes over the state of the team’s stadium, Chase Field. This development raises questions about the potential impact, not just on the players, but also on their devoted fans. Relocation is a common strategy for underperforming […]

The post Diamondbacks’ Owner Hints at Possible Team Relocation appeared first on SmallBizTechnology.

]]>
Ken Kendrick, Diamondbacks’ owner, may have hinted at a possible team relocation from Arizona. Observers link these sentiments to disputes over the state of the team’s stadium, Chase Field.

This development raises questions about the potential impact, not just on the players, but also on their devoted fans.

Relocation is a common strategy for underperforming teams with poor attendance, less so for successful teams. Regardless, the mere mention of relocation can stir discomfort among players and fans.

Sometimes, team relocation transcends sport; it becomes a matter of politics, finance, or real estate. The interplay involved can be complex, involving team management, local governments, and other stakeholders, each seeking to protect their interests.

The potential relocation surfaces from Maricopa County’s refusal to fund extensive ballpark renovations, which could cost several hundred million dollars. Kendrick’s comments have fueled speculation, as the Diamondbacks are a vital part of Arizona’s cultural scene.

The deadlock over who shoulders the renovation cost has driven rumors about the team’s future. However, there is no official statement yet, as Kendrick continues negotiations while exploring all options.

Kendrick has leveraged the team’s success during talks. He hinted that relocating to a smaller city might not be financially prudent, but he is open to using relocation threats to secure funds. While appreciating their field victories, he hints at the economic unsoundliness of moving to a less populated area, yet does not dismiss using such threats to secure necessary support.

Stadium financing has been divisive in the region, with unexpected costs for Chase Field upgrades causing unrest. This conflict also revolves around the public’s outcry for transparency in the process and a more equitable approach. The dissent has heightened the public’s demand for policy review, even as Kendrick seeks financial support.

Kendrick is tasked with a delicate balance – securing substantial funding while preserving the Diamondbacks’ legacy in Phoenix.

The post Diamondbacks’ Owner Hints at Possible Team Relocation appeared first on SmallBizTechnology.

]]>
65274
Partech Closes Second Africa-Dedicated Fund at $300 Million https://www.smallbiztechnology.com/archive/2024/02/partech-closes-second-africa-dedicated-fund-at-300-million.html/ Wed, 21 Feb 2024 21:28:00 +0000 https://www.smallbiztechnology.com/?p=65280 Partech has impressively closed its second Africa-dedicated fund, Partech Africa II, at €280 million ($300 million+) within a year of closing its first fund. In the face of economic slump and declining investor interest, Partech shows unyielding commitment in bolstering African startups. The number of investors contracting due to significant global economic changes and local […]

The post Partech Closes Second Africa-Dedicated Fund at $300 Million appeared first on SmallBizTechnology.

]]>
Partech has impressively closed its second Africa-dedicated fund, Partech Africa II, at €280 million ($300 million+) within a year of closing its first fund. In the face of economic slump and declining investor interest, Partech shows unyielding commitment in bolstering African startups.

The number of investors contracting due to significant global economic changes and local challenges led to a decrease in venture capital for African startups. Specifically, the investment value fell from $6.5 billion in 2022 to $4.6 billion, with a 33% decrease in seed-stage deals and a 39% drop in growth-stage deals.

Partech Africa II, in commitment to support entrepreneurs at different stages, promises to provide valuable guidance and resources through its operating team based in Dakar, Nairobi, Dubai, and Lagos. This team, rich in industry connections, arranges mentorship and investment opportunities with experienced businesses, bringing interesting innovations and unique business models to the fore.

The fund aims to act as a catalyst in the African startup ecosystem, closing the resource and knowledge gap. It fosters the entrepreneurial spirit and contributes to the flourishing digital economy in Africa. A large portion of the fund will be allocated for Series A and B rounds, with investments already made in Revio, a South African payment platform, and startups from Egypt and Senegal.

Partech aims to support over 20 companies with investments between $1 million and $15 million, focusing on sectors integral to Africa’s economy such as fintech, agtech, health tech, retail, FMCG, and agency banking. Further, portfolio companies that profited from the initial fund will receive additional capital from this subsequent fund to aid in their growth.

Investors in Partech Africa II include U.S. and Middle Eastern pension funds, sovereign funds, the Dubai Future District Fund (DFDF), and the African Reinsurance Corporation (Africa Re). This varied range highlights the firm’s commitment to stimulate progress in African sectors. Despite capital raising challenges, Partech Africa’s fund has excelled past other large funds, signaling Africa’s potential as a valuable investment platform.

The post Partech Closes Second Africa-Dedicated Fund at $300 Million appeared first on SmallBizTechnology.

]]>
65280
Breakwater Ventures Allocates $10M to Boost Software Startups https://www.smallbiztechnology.com/archive/2024/02/breakwater-ventures-allocates-10m-to-boost-software-startups.html/ Wed, 21 Feb 2024 21:26:00 +0000 https://www.smallbiztechnology.com/?p=65282 Seattle-based seed fund, Breakwater Ventures, has revealed plans to champion software startups not only within the Pacific Northwest, but also on a broader scale. Launching just last year, the company has accrued $10 million for its initial fund and is set to inject a significant sum into the software industry. While Breakwater Ventures is young, […]

The post Breakwater Ventures Allocates $10M to Boost Software Startups appeared first on SmallBizTechnology.

]]>
Seattle-based seed fund, Breakwater Ventures, has revealed plans to champion software startups not only within the Pacific Northwest, but also on a broader scale. Launching just last year, the company has accrued $10 million for its initial fund and is set to inject a significant sum into the software industry.

While Breakwater Ventures is young, its vision transcends the confines of its Seattle base. The company is eager to foster software startups on a national and global level, extending its reach beyond the Pacific Northwest to fuel evolution and development in the software sector.

The masterminds behind Breakwater Ventures include former SeaChange managing partner William Finney, former associate Peter Mueller, and former director of fund management Lauren Mueller. The trio brings with them a wealth of knowledge from their tenure at SeaChange, intent on driving growth within the high-tech industry.

According to Finney, the surge in local startups and the escalating demand for venture capital were factors that sparked the genesis of Breakwater. The team is driven to meet the startup industry’s unique needs and nourish fresh ventures with much-needed investment.

Breakwater Ventures will mainly target four sectors—data/AI, enterprise, fintech, and marketplaces. While the Pacific Northwest will receive substantial attention, startups from far-flung regions are not excluded from consideration. Investment quantities are anticipated to range between $250,000 and $1 million. The company’s current roster includes a biotech data software firm and a credit services startup.

Financial backing for Breakwater Ventures comes from various sources, encompassing former SeaChange investors and rookie patrons, along with distinguished names from prominent companies like Meta, Microsoft, Oracle, and seasoned venture capitalists. These backers, their industry experience, and their monetary contributions lend Breakwater Ventures a considerable advantage in today’s competitive business arena.

Despite a general decline in venture capital, seed-stage funding remains robust. Consistent investor interest in early-stage enterprises bodes well for the future, with particular emphasis placed on diversity among founders. Many of these startups are in innovative fields like technology and healthcare, set to shape our economy’s future through sustainable and equitable growth.

The post Breakwater Ventures Allocates $10M to Boost Software Startups appeared first on SmallBizTechnology.

]]>
65282
Princess Peach: Showtime! Projected to Excite Switch Players https://www.smallbiztechnology.com/archive/2024/02/princess-peach-showtime-projected-to-excite-switch-players.html/ Wed, 21 Feb 2024 19:33:00 +0000 https://www.smallbiztechnology.com/?p=65284 Nintendo’s forthcoming release, Princess Peach: Showtime!, is projected to take the Nintendo Switch platform by storm. Designed to entertain a broad segment of gamers, the title deliciously blends combat, puzzles, and quests promising an engaging gaming experience. With an engaging storyline to keep players intrigued and rich customization options for the character Peach; Princess Peach: […]

The post Princess Peach: Showtime! Projected to Excite Switch Players appeared first on SmallBizTechnology.

]]>
Nintendo’s forthcoming release, Princess Peach: Showtime!, is projected to take the Nintendo Switch platform by storm. Designed to entertain a broad segment of gamers, the title deliciously blends combat, puzzles, and quests promising an engaging gaming experience. With an engaging storyline to keep players intrigued and rich customization options for the character Peach; Princess Peach: Showtime! is truly setting new standards.

The complexity of the game mechanics might pose a challenge for beginners but promises a rewarding experience for seasoned players. Despite the learning curve, the title seems poised to make a splash in Nintendo’s lineup for the Switch.

As preliminary verdicts come in, Tom Phillips appreciates the game’s early level simplicity, targeting young players, while Patricia Hernandez highlights the complex designs in later stages for the hardened gamers. With stunning graphics, lauded by Alex Perry, it’s impossible not to be visually captivated. On the flip side, though, Nicole Carpenter raises questions on the necessity of in-game purchases.

Brian Altano acclaims the game’s diverse stages and strategic gameplay. The immersive audio-visual aspects, combined with the attention to detail in every game component, make it almost a work of art. An endorsement also comes from Michael McWhertor, who emphasizes the game’s replayability factor, despite minor performance issues. His experience exceeded the technical glitches, and he is keen on revisiting the game.

Andy Robinson and Steve Watts enjoy the game’s immersive introduction stages and genre-blending attributes, while Carol Roberts criticizes the complex navigation system. Despite this complication, the diverse character roster and detailed graphics seal the game’s replay value. Peter Thompson commends the game’s unique combo moves, tagging Princess Peach: Showtime! as a visually appealing addition to the franchise.

Even with some minor glitches, critics’ initial responses suggest a positive reception. Scheduled to hit the shelves on March 22nd, Princess Peach: Showtime! is positioned to further enrich the Nintendo Switch’s catalogue. Robust pre-order figures hint at its potential commercial success, aligning with the cherished reputation of the Nintendo Switch.

Undeterred by the minor glitches, the developers reaffirm their commitment to enhancing the gaming experience with post-launch updates. On March 22nd, gamers across the globe will have the opportunity to venture into the whimsical world of Princess Peach: Showtime!, thereby adding a thrilling chapter to the grand narrative of Nintendo Switch’s gaming history.

The post Princess Peach: Showtime! Projected to Excite Switch Players appeared first on SmallBizTechnology.

]]>
65284
Tech Startups Thriving Amid Economic Uncertainty https://www.smallbiztechnology.com/archive/2024/02/tech-startups-thriving-amid-economic-uncertainty.html/ Wed, 21 Feb 2024 16:32:00 +0000 https://www.smallbiztechnology.com/?p=65278 Startups in the tech sector continue to thrive amidst economic uncertainty, leveraging innovation and strategic branding. Despite the challenging market conditions and competition, these startups use advanced technology to meet emerging consumer needs. The rapid global digitalization presents both opportunities and significant hurdles, however, many tech startups utilize their unique value propositions to carve a […]

The post Tech Startups Thriving Amid Economic Uncertainty appeared first on SmallBizTechnology.

]]>
Startups in the tech sector continue to thrive amidst economic uncertainty, leveraging innovation and strategic branding. Despite the challenging market conditions and competition, these startups use advanced technology to meet emerging consumer needs. The rapid global digitalization presents both opportunities and significant hurdles, however, many tech startups utilize their unique value propositions to carve a niche in the global market.

Established tech corporations often struggle to maintain consistent growth due to their size and rigidity. While they boast industry connections, abundant resources, and market influence, their bureaucratic hierarchies and slow decision-making processes hinder rapid innovation. On the contrary, startups may lack these resources and influence, however, their ability to swiftly adjust to market changes and seize opportunities often attract significant investment.

Because of their smaller size, startups can explore niche markets, bringing new perspectives and solutions that challenge traditional business practices. They enjoy greater agility and adaptability, allowing them to seize emerging opportunities and navigate unpredictable scenarios. These characteristics attract investors and partners looking for growth in unique and specialized sectors.

Economic downturns can benefit startups through employee acquisition and funding. With less competition for top-tier tech professionals, startups can recruit skilled workers. Also, the financial crisis can lead investors to diversify their portfolios by supporting adaptable startups, providing them with more room to innovate and experiment.

The race for venture capital money becomes less fierce during downturns, aiding startups to obtain growth and product development funds. Downturns can reduce competition for potential employees and products, allowing startups to establish market dominance. Furthermore, they can negotiate better fundraising terms giving them control over their direction and growth strategy.

Startups that recognize the challenges of a tech downturn can spot significant opportunities, likely emerging as stronger entities in the aftermath of an economic downturn. Their inherent flexibility, innovative mindset, and willingness to take risks can prove advantageous during difficult financial times. These traits can turn potential threats into opportunities, allowing startups to emerge robust and valuable from downturns. Their survival and growth can often lead the next wave of tech industry advancements. Despite facing numerous challenges during a tech downturn, startups stand to gain considerably in terms of long-term sustainability and industry leadership.

The post Tech Startups Thriving Amid Economic Uncertainty appeared first on SmallBizTechnology.

]]>
65278
NY Proposals on HFC Phase-Out Stir Mixed Reactions https://www.smallbiztechnology.com/archive/2024/02/ny-proposals-on-hfc-phase-out-stir-mixed-reactions.html/ Wed, 21 Feb 2024 16:30:00 +0000 https://www.smallbiztechnology.com/?p=65272 The New York State Department of Environmental Conservation (DEC) recently tabled proposals to phase out Hydrofluorocarbons (HFCs) as part of broader climate change mitigation strategies. While the rules aim to protect the environment, they could potentially increase heating costs in Buffalo, NY, stirring mixed reactions from residents. Some laud the DEC’s environmental conservation efforts but […]

The post NY Proposals on HFC Phase-Out Stir Mixed Reactions appeared first on SmallBizTechnology.

]]>
The New York State Department of Environmental Conservation (DEC) recently tabled proposals to phase out Hydrofluorocarbons (HFCs) as part of broader climate change mitigation strategies. While the rules aim to protect the environment, they could potentially increase heating costs in Buffalo, NY, stirring mixed reactions from residents.

Some laud the DEC’s environmental conservation efforts but are concerned about increased heating costs. To help those most affected, local authorities are exploring support mechanisms. The heating sector is also looking into alternative substances that could replace HFCs without significantly driving up consumer costs. Despite the short-term expenses, the transition could lead to long-term economic and environmental benefits.

The DEC’s proposals have sparked conversations about the balance of environmental demands with economic implications. While smaller businesses could struggle to bear the costs associated with the switch to eco-friendly alternatives, proponents argue that this venture could bolster energy efficiency, foster waste reduction, and stimulate new sectors of the economy.

However, a proposed law pushing for the complete phase-out of HFC refrigerants by 2034 has raised concerns within the business sector. The stringency and timing is perceived as infeasible both operationally and financially, raising concerns about potential disruptions and burdens, particularly for smaller businesses. The lack of certainty about the availability and effectiveness of alternative refrigerants compounds these fears.

Local business owner, Bob Mesmer, expresses the fears of many. He argues that the transition brings significant costs for upgrading systems, costs that might eventually be passed to consumers. Despite the environmental benefits, he warns of an increase in the price of goods and services, laying a burden on end consumers.

Conversations are ongoing as to how businesses can transition in a way that does not strain consumers or halt operations. There is increased interest in government policies or incentives that could ease the potential financial burdens. While the discourse is creating awareness of the need for change amongst local businesses, they still tread with caution.

Mesmer advocates for a balanced approach mirroring the federal approach of a gradual phase-out of HFCs. He encourages the DEC to consider the needs of businesses reliant on these substances to avoid potential disruptions and financial loss. His call is for dialogue with businesses to forge a comprehensive and implementable plan.

Officials insist that the new regulations are necessary to achieve emission targets, and public comment on the regulations has been extended until 5 p.m. on March 19. As the deadline nears, different stakeholders are submitting their views. The final ruling, expected to bear considerable economic and environmental implications, will be of keen interest to all.

The post NY Proposals on HFC Phase-Out Stir Mixed Reactions appeared first on SmallBizTechnology.

]]>
65272
Android 15 DP1 Download Temporarily Halted Due to Device Corruption Concerns https://www.smallbiztechnology.com/archive/2024/02/android-15-dp1-download-temporarily-halted-due-to-device-corruption-concerns.html/ Wed, 21 Feb 2024 16:26:00 +0000 https://www.smallbiztechnology.com/?p=65288 Google has recently stopped the downloading of Android 15 DP1 OTA images temporarily due to concerns over possible device corruption. The decision to halt the downloading process came after developers spotted a potential issue when sideloading the Developer Preview 1 build, which led to a “Device is corrupted” notification. An in-depth investigation revealed that inconsistencies […]

The post Android 15 DP1 Download Temporarily Halted Due to Device Corruption Concerns appeared first on SmallBizTechnology.

]]>
Google has recently stopped the downloading of Android 15 DP1 OTA images temporarily due to concerns over possible device corruption. The decision to halt the downloading process came after developers spotted a potential issue when sideloading the Developer Preview 1 build, which led to a “Device is corrupted” notification.

An in-depth investigation revealed that inconsistencies in the installation process could introduce corruption or technical glitches in the device. For this reason, developers are recommended to be cautious while sideloading this particular build.

The appearance of the “Device is corrupted” notification could result in performance issues and negatively impact user experience. Actions are currently being taken to resolve these concerns promptly.

This incident underscores the crucial role of continuous testing and debugging in development and highlights the need for establishing fail-safe protocols when sideloading future builds. As a response to this situation, developers are invited to report any similar encounters that could assist in further addressing this issue.

In light of user concerns and possible disruptions, Google has temporarily suspended the distribution of the Android 15 DP1 OTA images for further investigation. The company has also recommended using a factory image flash as an alternative testing method for devices. One such case involving a Pixel 7 Pro device was documented following the installation of Android 15 DP1.

Despite this hiccup, the overall post-installation stability on the device, which is currently in its developer preview stage, was commendable. Google advises non-developers to avoid installing the preview and instead wait for the Beta 1 release in April if considering installing the developer preview on their main runtime environments.

As Google continues to tackle the aforementioned issue, updates to Android 15 will keep rolling out. The overall aim is to ensure a reliable and efficient download and installation experience for users while simultaneously enhancing user interface and resolving potential difficulties.

The post Android 15 DP1 Download Temporarily Halted Due to Device Corruption Concerns appeared first on SmallBizTechnology.

]]>
65288
24 Small Business Job Titles You Should Know https://www.smallbiztechnology.com/archive/2024/02/small-business-job-titles.html/ Mon, 12 Feb 2024 23:04:53 +0000 https://www.smallbiztechnology.com/?p=65251 In this article, we’ll explore the intricacies of small business job titles, examining common titles across various departments and industries, as well as creative alternatives that foster a unique company culture. Whether you’re a budding entrepreneur or a seasoned business owner, understanding the importance of choosing appropriate job titles is essential for building a cohesive […]

The post 24 Small Business Job Titles You Should Know appeared first on SmallBizTechnology.

]]>
In this article, we’ll explore the intricacies of small business job titles, examining common titles across various departments and industries, as well as creative alternatives that foster a unique company culture. Whether you’re a budding entrepreneur or a seasoned business owner, understanding the importance of choosing appropriate job titles is essential for building a cohesive and efficient team.

Key Considerations When Choosing Small Business Job Titles

small business job titles

Selecting the right job titles for your small business is a critical decision that requires careful consideration. In this section, we’ll explore some key factors to keep in mind when choosing job titles for your organization.

Firstly, understanding the organizational structure of your company is essential. Consider the size of your business, the number of employees, and the overall hierarchy. Determine who will be in leadership positions, such as CEOs, COOs, and CFOs, and how their roles will be defined within the company.

Next, it’s crucial to identify the roles and responsibilities associated with each position. Clearly defining the scope of each job title helps employees understand their duties and fosters accountability within the organization. This clarity also ensures that roles are aligned with the company’s goals and objectives.

Additionally, consider industry standards and best practices when choosing job titles. While it’s important to be creative and unique, using common job titles that are familiar to employees and clients can help avoid confusion and facilitate communication. Researching job titles used in similar businesses can provide valuable insights and guidance.

Balancing hierarchy and flexibility is another important consideration. While traditional hierarchical structures may work well for some organizations, others may benefit from more flexible and fluid job titles that reflect a collaborative and innovative culture. Finding the right balance between structure and flexibility is key to creating job titles that effectively support your company’s goals and values.

By carefully considering these key factors when choosing small business job titles, you can ensure that your organization has clear, meaningful, and effective titles that contribute to a positive and productive work environment. In the following sections, we’ll explore common small business job titles and their descriptions, as well as creative alternatives that can help differentiate your organization and attract top talent.

Common Small Business Job Titles and Their Descriptions

a man drinking coffee

In the intricate tapestry of small businesses, job titles serve as essential threads that weave together the fabric of organizational structure and function. From the executive leadership team to frontline staff, each job title carries specific responsibilities and contributes to the overall success of the company. In this section, we’ll explore common small business job titles across various departments and industries, providing descriptions of each role’s duties and expectations.

Executive Leadership Team

At the helm of every small business is the executive leadership team, responsible for steering the company’s direction, setting strategic goals, and ensuring operational efficiency. Here are some common executive job titles and their descriptions:

  1. CEO (Chief Executive Officer): The CEO is the highest-ranking executive in the company, responsible for making major corporate decisions, managing overall operations, and representing the organization to stakeholders.
  2. COO (Chief Operating Officer): The COO oversees day-to-day operations and ensures that business processes and procedures are efficient and effective. They may also be responsible for implementing strategic initiatives and driving organizational growth.
  3. CFO (Chief Financial Officer): The CFO is responsible for managing the company’s finances, including financial planning, budgeting, and reporting. They provide strategic financial guidance to support decision-making and ensure the financial health of the organization.

Operations and Administration

Behind the scenes, operations and administrative staff keep the wheels of the business turning smoothly. Here are some common job titles in this area:

  1. Office Manager: The office manager oversees administrative tasks and office operations, including managing office supplies, coordinating schedules, and overseeing administrative staff.
  2. Administrative Assistant: Administrative assistants provide support to executives and other staff members by handling clerical tasks, scheduling appointments, organizing files, and managing correspondence.
  3. Receptionist: The receptionist serves as the first point of contact for visitors and callers, greeting guests, answering phones, and directing inquiries to the appropriate staff members.

Sales and Marketing

Driving revenue and promoting brand awareness are the primary objectives of the sales and marketing team. Here are some common job titles in this area:

  1. Sales Representative: Sales representatives are responsible for generating leads, contacting potential customers, and closing sales. They may also provide product demonstrations and customer support.
  2. Marketing Coordinator: Marketing coordinators support marketing campaigns and initiatives by coordinating promotional activities, managing marketing materials, and tracking campaign performance.
  3. Social Media Manager: Social media managers oversee the company’s social media presence, including creating content, engaging with followers, and monitoring social media trends.

Customer Service

Providing exceptional customer service is crucial for retaining customers and fostering loyalty. Here are some common customer service job titles:

  1. Customer Service Representative: Customer service representatives assist customers with inquiries, complaints, and product support. They handle customer interactions via phone, email, or chat and strive to resolve issues promptly and courteously.
  2. Client Success Manager: Client success managers focus on building and maintaining relationships with clients, ensuring their satisfaction and success with the company’s products or services. They may provide ongoing support, gather feedback, and identify opportunities for upselling or cross-selling.
  3. Support Specialist: Support specialists provide technical assistance and troubleshooting support to customers experiencing issues with products or services. They diagnose problems, offer solutions, and escalate complex issues as needed.

Finance and Accounting

Managing finances and maintaining accurate financial records are essential for the financial health of the business. Here are some common finance and accounting job titles:

  1. Accountant: Accountants are responsible for preparing and analyzing financial statements, reconciling accounts, and ensuring compliance with financial regulations and standards.
  2. Bookkeeper: Bookkeepers maintain financial records, including accounts payable, accounts receivable, and general ledger entries. They may also assist with payroll processing and tax preparation.
  3. Financial Analyst: Financial analysts analyze financial data, trends, and performance metrics to provide insights and recommendations to management. They may also assist with budgeting, forecasting, and financial planning initiatives.

Human Resources

Managing personnel and fostering a positive work culture are the primary objectives of the human resources department. Here are some common HR job titles:

  1. HR Manager: HR managers oversee all aspects of human resources management, including recruitment, employee relations, training and development, and compliance with employment laws and regulations.
  2. Recruiter: Recruiters are responsible for sourcing, screening, and hiring qualified candidates to fill open positions within the company. They may also coordinate recruitment events, conduct interviews, and negotiate job offers.
  3. Training Coordinator: Training coordinators develop and implement training programs to support employee development and performance improvement. They assess training needs, design curriculum, and deliver training sessions to employees at all levels.

IT and Technology

Managing technology infrastructure and supporting digital initiatives are essential for the modern small business. Here are some common IT and technology job titles:

  1. IT Specialist: IT specialists provide technical support and troubleshooting assistance to employees experiencing computer hardware, software, or network issues. They may also manage IT infrastructure and implement security measures to protect data and systems.
  2. Systems Administrator: Systems administrators are responsible for maintaining and managing computer systems, servers, and network infrastructure. They ensure system reliability, performance, and security through regular maintenance and updates.
  3. Web Developer: Web developers design and develop websites and web applications to support the company’s online presence and digital marketing efforts. They may also optimize website performance, implement e-commerce solutions, and integrate third-party tools and services.

In conclusion, small business job titles encompass a wide range of roles and responsibilities, each contributing to the success and growth of the organization. By understanding the functions and expectations associated with each job title, small business owners can effectively structure their teams and empower employees to excel in their roles. In the following sections, we’ll explore creative alternatives to traditional job titles and discuss the advantages of adopting a more innovative approach to job titling.

Creative Small Business Job Titles and Their Advantages

an interview with a man

In addition to traditional job titles, many small businesses are adopting more creative and unconventional job titles to reflect their unique company culture and values. Creative job titles can not only differentiate your organization from competitors but also attract top talent and foster a sense of camaraderie among employees. In this section, we’ll explore some creative alternatives to traditional job titles and discuss the advantages of adopting a more innovative approach to job titling.

Benefits of Using Creative Job Titles

  1. Enhanced Branding and Differentiation: Creative job titles can help distinguish your organization from competitors and reinforce your brand identity. By choosing titles that reflect your company’s personality, values, and culture, you can create a memorable and distinctive brand image that resonates with employees and customers alike.
  2. Improved Employee Morale and Engagement: Creative job titles can boost employee morale and engagement by providing a sense of ownership, recognition, and empowerment. When employees have unique titles that reflect their contributions and skills, they feel valued and motivated to excel in their roles.
  3. Attracting Top Talent: Creative job titles can help attract top talent by showcasing your company’s innovative and forward-thinking culture. Potential candidates may be drawn to organizations that embrace creativity and offer opportunities for personal and professional growth.
  4. Facilitating Career Development: Creative job titles can provide opportunities for career development and advancement within the organization. Employees may feel more inspired to pursue new challenges and opportunities when they have titles that reflect their aspirations and potential.
  5. Fostering a Collaborative Environment: Creative job titles can foster a sense of camaraderie and collaboration among employees by promoting inclusivity and teamwork. When everyone in the organization has unique and meaningful titles, it reinforces the idea that every role is important and contributes to the overall success of the company.

Examples of Creative Small Business Job Titles

Here are some examples of creative job titles that small businesses may consider adopting:

  1. Chief Happiness Officer: Responsible for promoting employee morale, engagement, and well-being within the organization.
  2. Brand Evangelist: Tasked with spreading awareness and enthusiasm for the company’s products or services among customers and stakeholders.
  3. Innovation Catalyst: Drives innovation and creativity within the organization by encouraging experimentation and collaboration.
  4. Customer Experience Guru: Focuses on delivering exceptional customer experiences and building long-term relationships with clients.
  5. Digital Nomad Navigator: Supports remote employees and facilitates virtual collaboration and communication across distributed teams.
  6. Culture Curator: Cultivates and nurtures the company’s culture by organizing events, initiatives, and activities that promote teamwork and camaraderie.

Tips for Creating Effective and Memorable Job Titles

When creating creative job titles for your small business, consider the following tips:

  1. Reflect Company Values and Culture: Choose titles that align with your company’s values, culture, and brand identity. Ensure that the titles accurately represent the roles and responsibilities of the employees.
  2. Keep It Clear and Concise: While creativity is important, avoid overly obscure or ambiguous titles that may confuse employees or clients. Opt for titles that are easy to understand and communicate effectively.
  3. Empower Employees to Choose Their Titles: Consider allowing employees to have input in choosing their own job titles or creating titles that reflect their unique skills and contributions. This can foster a sense of ownership and pride in their roles.
  4. Balance Creativity with Professionalism: While creative job titles can be fun and engaging, ensure that they maintain a level of professionalism and credibility. Avoid titles that may be perceived as frivolous or unprofessional.

By embracing creativity and innovation in job titling, small businesses can differentiate themselves from competitors, attract top talent, and foster a positive and engaging work environment. Creative job titles offer numerous benefits for both employees and employers, from enhancing branding and differentiation to promoting employee morale and engagement. In the following sections, we’ll discuss practical tips for choosing and implementing creative job titles effectively within your organization.

Tips for Choosing and Implementing Creative Job Titles

While adopting creative job titles can offer numerous benefits for small businesses, it’s essential to approach the process thoughtfully and strategically. In this section, we’ll discuss practical tips for choosing and implementing creative job titles effectively within your organization.

1. Align Titles with Company Values and Culture:

Ensure that the creative job titles you choose align with your company’s values, culture, and brand identity. Consider how the titles reflect the unique aspects of your organization and resonate with employees and customers alike.

2. Maintain Clarity and Consistency:

While creativity is encouraged, it’s important to maintain clarity and consistency in job titles to avoid confusion. Ensure that the titles accurately reflect the roles and responsibilities of each position and are easily understood by employees, clients, and stakeholders.

3. Solicit Input from Employees:

Involve employees in the process of choosing creative job titles by soliciting their input and feedback. Encourage open communication and collaboration to ensure that the titles resonate with employees and accurately reflect their contributions and skills.

4. Consider Industry Standards and Best Practices:

While creativity is key, consider industry standards and best practices when choosing creative job titles. Ensure that the titles align with common job functions and terminology used in your industry to facilitate communication and understanding.

5. Balance Creativity with Professionalism:

Strive to strike a balance between creativity and professionalism when choosing creative job titles. While it’s important to be innovative and engaging, avoid titles that may be perceived as frivolous or unprofessional. Opt for titles that maintain a level of credibility and respectability within your organization and industry.

6. Provide Context and Explanation:

When introducing creative job titles within your organization, provide context and explanation to help employees understand the rationale behind the titles. Explain how the titles reflect the company’s values, culture, and vision, and how they align with employees’ roles and responsibilities.

7. Monitor and Adjust as Needed:

Continuously monitor the effectiveness of creative job titles within your organization and be prepared to make adjustments as needed. Solicit feedback from employees, clients, and stakeholders to assess how well the titles are understood and received, and make changes accordingly.

8. Celebrate Creativity and Innovation:

Embrace creativity and innovation in job titling as a way to celebrate the unique talents and contributions of your employees. Recognize and reward creativity in job title creation and encourage employees to embrace their new titles as a reflection of their individuality and expertise.

By following these practical tips, small businesses can choose and implement creative job titles effectively, enhancing branding, differentiation, and employee engagement within the organization. Creative job titles offer a unique opportunity to showcase the personality and culture of your company while attracting top talent and fostering a positive and collaborative work environment.

Wrapping Up

In the ever-evolving landscape of small businesses, job titles play a pivotal role in defining roles, fostering engagement, and reflecting organizational culture. Throughout this article, we’ve explored the intricacies of small business job titles, from traditional roles to innovative and creative alternatives. By understanding the importance of thoughtfully choosing job titles and considering factors such as company values, industry standards, and employee engagement, small business owners can create a cohesive and dynamic organizational structure that drives success and growth.

Creative job titles offer a unique opportunity to differentiate your organization, attract top talent, and foster a positive and inclusive work environment. By embracing creativity and innovation in job titling, small businesses can showcase their personality, values, and culture while empowering employees to take ownership of their roles and contributions.

As you navigate the process of choosing and implementing job titles within your organization, remember to maintain clarity, consistency, and professionalism while celebrating the individuality and expertise of your team members. By soliciting input from employees, providing context and explanation, and monitoring effectiveness, you can ensure that creative job titles align with your company’s goals and resonate with your employees and stakeholders.

Ultimately, small business job titles serve as more than just labels—they embody the spirit, vision, and aspirations of your organization. By embracing creativity in job titling, you can set your business apart, inspire your team, and pave the way for success in the dynamic and competitive world of small business.

With these insights and strategies in mind, we encourage you to explore the possibilities of creative job titles within your organization and unleash the full potential of your team. By fostering a culture of creativity, innovation, and collaboration, you can create a workplace where every employee feels valued, empowered, and motivated to contribute to the success of your small business.

Frequently Asked Questions

What is your job title if you own a small business?

As the owner of a small business, your job title may vary depending on your preferences and the structure of your company. Common job titles for small business owners include CEO (Chief Executive Officer), Founder, President, or simply Owner.

What is the job title for someone who does a little of everything?

A common job title for someone who wears multiple hats and handles various tasks within a small business is “Generalist” or “Multifaceted Professional.” This title reflects their versatility and ability to adapt to different roles and responsibilities.

What is a better title than the owner?

Instead of “Owner,” some small business owners prefer titles such as Founder, CEO (Chief Executive Officer), President, or Managing Director. These titles may better reflect their leadership role and strategic responsibilities within the company.

What do small business owners call themselves?

Small business owners may refer to themselves by various titles, depending on their preferences and the nature of their business. Common titles include CEO (Chief Executive Officer), Founder, President, Owner, or Entrepreneur.

What is a professional title for a jack of all trades?

A professional title for someone with a diverse skill set and the ability to handle multiple roles effectively might be “Versatile Professional,” “Cross-Functional Specialist,” or “Adaptive Strategist.”

What should my work title be?

Your work title should accurately reflect your role, responsibilities, and contributions within the organization. Consider your skills, expertise, and the nature of your work when choosing a title that best represents your role in the company.

What are the 7 levels of the job title hierarchy?

The job title hierarchy typically includes seven levels:

  • Entry-Level
  • Junior/Associate
  • Mid-Level
  • Senior
  • Manager
  • Director
  • Executive/Leadership

What is a job title for someone with multiple roles?

A job title for someone with multiple roles might be “Multifunctional Specialist,” “Integrated Coordinator,” or “Cross-Functional Manager.” These titles acknowledge their ability to handle diverse responsibilities and contribute to various areas of the business.

What is the lowest position in a company?

The lowest position in a company typically refers to entry-level or junior roles, such as Intern, Assistant, Clerk, or Trainee. These positions often involve performing basic tasks and gaining foundational experience within the organization.

Featured Image Credit: Photo by Microsoft 365; Unsplash – Thank you!

The post 24 Small Business Job Titles You Should Know appeared first on SmallBizTechnology.

]]>
65251
Why Small Businesses Shouldn’t Overinvest in AI Tools https://www.smallbiztechnology.com/archive/2024/02/why-small-businesses-shouldnt-overinvest-in-ai-tools.html/ Wed, 07 Feb 2024 20:13:44 +0000 https://www.smallbiztechnology.com/?p=65243 We’re witnessing a massive explosion in AI and AI tools. Countless impressive tools that utilize AI to do everything from automating data entry tasks to generating novels’ worth of content have emerged and are generally cheap enough for even small businesses and individuals to consider. Accordingly, small business owners everywhere are practically drooling about the […]

The post Why Small Businesses Shouldn’t Overinvest in AI Tools appeared first on SmallBizTechnology.

]]>
We’re witnessing a massive explosion in AI and AI tools. Countless impressive tools that utilize AI to do everything from automating data entry tasks to generating novels’ worth of content have emerged and are generally cheap enough for even small businesses and individuals to consider.

Accordingly, small business owners everywhere are practically drooling about the potential benefits. For a relatively small investment, you could get access to a dozen or more tools that can hypothetically skyrocket your productive potential.

With the right collection of tools, they think they can dramatically reduce costs, compete with major rivals, and multiply their long-term potential.

But it’s important to exercise some caution in this area and avoid overinvesting in AI.

Why is this the case and what does over investment in AI look like?

Privacy and Security Concerns

In some applications, AI tools can present privacy and security concerns. For example, let’s say you’re producing a contract or a legal agreement that involves sensitive private information from your clients. You’re legally bound to keep this data safe. Can you be absolutely confident that this AI tool is going to protect the privacy and security of your client information?

This is a tricky area. If you’re developing your own product, you may be able to take reasonable precautions to keep all your information secure. If you’re relying on a product developed by a third party, you’ll have less transparency; even if the company claims that the tool is perfectly private and secure, this can be difficult to validate, especially considering the AI transparency issue.

Lack of AI Transparency

AI has a “black box” problem that you may have heard about. The most advanced AI and machine learning systems on the market today utilize neural networks, which attempt to model neural patterns in the brain to mimic human intelligence. In this neural network, there are thousands to millions of “nodes” that allow AI systems to compartmentalize and connect different elements of identification or knowledge. In combination with each other, and when coordinated properly, these pseudo-neurons can eventually allow the broader system to form conclusions or generate material.

The problem is that AI researchers and developers don’t always have access to these nodes or understand how those nodes are being utilized. This is a layer of opacity that prevents us from ever having true transparency.

Core Limitations of AI

In most applications, AI comes with limitations like:

  •       Repetition and predictability. Narrow AI applications are inherently restricted; that’s because it’s very easy to program AI to be very good at a narrow range of tasks, but it’s much harder to program AI to be even passively good at a wide range of tasks. As a byproduct of this dynamic, most AI tools are highly repetitive and highly predictable. Sometimes, this is a genuine advantage, like when it comes to automating data entry. Other times, it’s a major weakness, like when it comes to generating original content.
  •       Biases and inaccuracies. AI is often biased and inaccurate, sometimes as a result of biased programmers, and sometimes as a result of limitations with research and understanding. Either way, AI tools pale in comparison to human minds.
  •       Lack of personality. Despite the best efforts of developers, AI tools are flat and without personality. AI tools can’t replicate human emotions, personalities, or even opinions. This makes them entirely unsuited for certain types of tasks.

Over-reliance and Skill Erosion

We also need to consider the possibility of over-reliance on AI tools and its influence on skill erosion. If you spend enough time relying on a GPS navigational device, you’ll gradually get worse at navigating without one. The same is true in most AI applications; if you rely on automation to do it, you’ll become less capable of doing it yourself.

The Temptation of a Thousand Tools

Everything is a subscription these days. Getting access to a sophisticated AI tool for $50 a month may seem like a total bargain, but what happens when you encounter another interesting AI tool, and another, and another? Before you know it, you’ll be subscribed to 20 different services for $1,000 a month, and you’ll be hard-pressed to justify the expense.

You’re much better off investing in a smaller number of more helpful AI tools, heightening the power of your investments.

Invest – Just Don’t Overinvest

Sections of this article probably seem like a condemnation of AI altogether, and it’s true that we’re effectively trying to warn small business owners against misusing AI. However, many of the AI breakthroughs we’ve seen in the last few years have been genuinely breathtaking. Investing in AI can be good for you and good for your business – what’s important is that you’re smart about it. Keep your budget somewhat restrained and do your due diligence before adding any tool to your portfolio.

 

Featured image provided by Pavel Danilyuk; Pexels; Thanks!

The post Why Small Businesses Shouldn’t Overinvest in AI Tools appeared first on SmallBizTechnology.

]]>
65243
How To Start A Small Business In 11 Simple Steps https://www.smallbiztechnology.com/archive/2024/02/how-to-start-a-small-business.html/ Wed, 07 Feb 2024 02:16:52 +0000 https://www.smallbiztechnology.com/?p=65236 Starting a small business can be an exciting and rewarding endeavor. However, it also requires careful planning, strategic decision-making, and a solid understanding of various aspects of entrepreneurship. In this comprehensive guide, we will walk you through the essential steps to start a small business successfully. Conducting Market Research Conducting market research is a foundational […]

The post How To Start A Small Business In 11 Simple Steps appeared first on SmallBizTechnology.

]]>
Starting a small business can be an exciting and rewarding endeavor. However, it also requires careful planning, strategic decision-making, and a solid understanding of various aspects of entrepreneurship. In this comprehensive guide, we will walk you through the essential steps to start a small business successfully.

Conducting Market Research

Conducting market research is a foundational step in starting a small business. It arms you with the insights needed to make informed decisions and tailor your business to meet market demands effectively. Here’s how to approach market research in 11 simple steps:

  1. Define Your Objectives: Clearly outline what you want to learn from your market research. This could include understanding customer needs, identifying market trends, or assessing the competitive landscape.
  2. Identify Your Target Audience: Determine who your potential customers are based on demographics, behaviors, and preferences. This will help you tailor your research and ultimately your products or services to meet their needs.
  3. Choose Your Research Methods: Decide on the most appropriate market research methods for your objectives. Surveys and interviews are great for gathering specific insights, while focus groups can provide deeper understanding through discussion. Analyzing industry reports and data can also offer valuable macro-level insights.
  4. Develop Research Tools: Create the tools you need for your chosen research methods, such as survey questionnaires or interview guides, ensuring they are clear and concise to elicit useful responses.
  5. Gather Data: Conduct your research by reaching out to potential customers and industry experts. Utilize online platforms for surveys to reach a broader audience efficiently.
  6. Analyze Competitors: Study existing businesses in your proposed market. Identify their strengths and weaknesses, and look for opportunities where your business can fill a gap or offer something unique.
  7. Analyze Industry Trends: Stay informed about the latest trends in your industry by reviewing trade publications, reports, and market analysis. This can help you predict future changes and position your business accordingly.
  8. Evaluate Market Size and Potential: Estimate the size of your target market and assess its potential for growth. This will help you determine the viability of your business idea and guide your marketing and sales strategies.
  9. Understand Legal and Regulatory Factors: Identify any legal or regulatory requirements affecting your industry. This includes licenses, permits, and any specific regulations you need to comply with.
  10. Synthesize Your Findings: Compile and analyze the data you’ve collected to draw conclusions about your target market, competition, and industry trends. Look for patterns and insights that can inform your business strategy.
  11. Apply Insights to Your Business Plan: Use the insights gained from your market research to refine your business plan. This should include tailoring your product or service offering, pricing strategy, marketing approach, and overall business model to better meet the needs of your target market.

Conducting thorough market research is time-consuming but essential. It not only validates your business idea but also enhances your understanding of the market environment, reducing risks and increasing the likelihood of your business’s success. Armed with detailed market insights, you can proceed with confidence, knowing that your business decisions are data-driven and aligned with market demands.

Crafting a Business Plan

A well-crafted business plan serves as a roadmap for your small business. It outlines your goals, strategies, and financial projections. A comprehensive business plan not only helps you clarify your vision but also serves as a crucial tool when seeking funding or partnerships.

When creating a business plan, consider including the following key elements:

  1. Executive Summary: Provide an overview of your business, its mission, and its unique value proposition.
  2. Company Description: Describe your business, its products or services, and your target market.
  3. Market Analysis: Present your market research findings and demonstrate your understanding of industry trends and competition.
  4. Organization and Management: Outline the organizational structure of your business and the roles of key team members.
  5. Product or Service Line: Detail your offerings and highlight their unique features and benefits.
  6. Sales and Marketing Strategy: Explain how you plan to attract and retain customers.
  7. Funding Request: If you are seeking funding, clearly articulate your financial needs and how the funds will be used.
  8. Financial Projections: Provide a detailed financial forecast, including income statements, balance sheets, and cash flow statements.
  9. Appendix: Include any supporting documents, such as resumes, licenses, or permits.

Crafting a business plan requires careful research, analysis, and thoughtful consideration of various factors that may impact your business’s success. It is a living document that should be regularly reviewed and updated as your business evolves.

Securing Funding for Your Business

a man holding cash; https://www.legalzoom.com/articles/7-tips-for-choosing-a-business-name

Securing adequate funding is often a crucial step in starting a small business. While some entrepreneurs may have personal savings to invest in their ventures, others may need to explore alternative funding options. Here are some common sources of funding for small businesses:

  1. Self-Funding: Using personal savings or assets to finance your business.
  2. Friends and Family: Seeking financial support from friends or family members.
  3. Small Business Loans: Applying for loans from banks, credit unions, or online lenders.
  4. Grants: Exploring government or private grants for specific industries or demographics.
  5. Crowdfunding: Raising funds from a large number of people through online platforms.
  6. Angel Investors: Attracting individual investors who provide capital in exchange for equity in your business.
  7. Venture Capitalists: Seeking investment from professional investors who provide funding to startups with high growth potential.

When seeking funding, it is essential to have a well-prepared business plan, financial projections, and a clear understanding of your business’s financial needs. Researching different funding options and understanding the pros and cons of each can help you make informed decisions and increase your chances of securing the necessary capital.

Selecting the Perfect Business Location

someone holding a phone with maps app open

Choosing the right business location is a critical decision that can significantly impact your success. Whether you are planning to establish a physical store or operate an online business, factors such as demographics, competition, infrastructure, and accessibility should be considered.

When evaluating potential locations, ask yourself the following questions:

  1. Is the location easily accessible to your target audience?
  2. Are there competitors in the area, and if so, how can you differentiate yourself?
  3. Does the location align with your brand image and target market?
  4. What are the local regulations and zoning restrictions that may affect your business?
  5. Is the infrastructure, such as utilities and transportation, reliable and suitable for your operations?

Conducting thorough research and visiting potential locations in person can provide valuable insights into the local market dynamics and help you make an informed decision.

Choosing the Right Business Structure

Choosing the right business structure is an important legal and financial decision. The structure you select will determine your tax obligations, personal liability, and the level of control you have over your business. Here are some common business structures:

  1. Sole Proprietorship: A business owned and operated by a single individual. The owner is personally responsible for all business debts and obligations.
  2. Partnership: A business owned by two or more individuals who share the profits, losses, and liabilities.
  3. Limited Liability Company (LLC): A hybrid structure that provides the limited liability protection of a corporation with the flexibility and tax advantages of a partnership.
  4. Corporation: A separate legal entity owned by shareholders. The corporation is responsible for its debts and obligations.
  5. Cooperative: A business owned and operated by its members, who share the profits and decision-making responsibilities.

The right business structure for you will depend on factors such as the nature of your business, the number of owners, liability concerns, and tax implications. Consulting with a legal or financial professional can help you determine the most suitable structure for your small business.

Creating an Impactful Business Name

do something great neon sign

Choosing the right business name is crucial as it will become a significant part of your brand identity. A compelling and memorable business name can help differentiate your business from competitors and leave a lasting impression on customers. When selecting a business name, consider the following tips:

  1. Reflect your brand: Your business name should align with your brand’s values and mission.
  2. Make it memorable: Choose a name that is easy to remember and pronounce.
  3. Consider SEO: Incorporate relevant keywords in your business name to improve search engine visibility.
  4. Check availability: Conduct a thorough search to ensure that the name is not already in use or trademarked by another business.
  5. Test it out: Get feedback from friends, family, or potential customers to gauge their perception of the name.

Once you have selected a business name, it is essential to register it to protect your brand and prevent others from using it. Registering your business name with the appropriate government authorities will also help establish your legal presence.

Registering Your Business

Registering your small business is a crucial step in establishing its legal identity. The registration process varies depending on your business structure and location. Here are some common registration requirements:

  1. Obtain an Employer Identification Number (EIN): An EIN is a unique identifier for your business and is required for various tax-related activities. You can obtain an EIN from the Internal Revenue Service (IRS).
  2. Register with the Secretary of State: Depending on your business structure, you may need to register with the Secretary of State’s office in your state. This step is particularly important for corporations and LLCs.
  3. Obtain the Necessary Licenses and Permits: Depending on your industry and location, you may need to obtain specific licenses and permits to operate legally. Research the requirements for your business type and comply with all relevant regulations.
  4. Register for State and Local Taxes: Familiarize yourself with the tax obligations for your business, including sales tax, payroll tax, and other applicable taxes. Register with the appropriate state and local tax authorities to ensure compliance.

By completing the necessary registration steps, you can establish your business’s legal presence, protect your brand, and comply with regulatory requirements.

Obtaining Federal and State Tax IDs

Obtaining the necessary federal and state tax identification numbers is essential for your small business’s financial operations. These identification numbers are used to track and report your business’s tax obligations. The primary tax identification number is the Employer Identification Number (EIN), which is issued by the IRS.

To obtain an EIN, you can apply online through the IRS website or submit a paper application. Depending on your business structure, you may also need to obtain state tax identification numbers, such as a state employer identification number or a sales tax permit.

It is crucial to understand your tax obligations and comply with all federal, state, and local tax laws. Failing to do so can result in penalties, fines, and legal consequences. Consult with a tax professional to ensure that you understand your tax responsibilities and meet all reporting requirements.

Acquiring the Necessary Licenses and Permits

Obtaining the necessary licenses and permits is an important step in starting your small business. Licensing requirements vary depending on your business type, industry, and location. Failure to obtain the required licenses and permits can result in fines, closure of your business, or other legal consequences.

Research the licensing and permit requirements for your specific industry and location. Common licenses and permits include:

  1. Business License: A general license that grants permission to operate a business within a specific jurisdiction.
  2. Professional License: Required for certain professions, such as doctors, lawyers, or contractors.
  3. Health and Safety Permits: Required for businesses that handle food, hazardous materials, or provide health-related services.
  4. Zoning Permits: Ensure that your business location complies with local zoning regulations.
  5. Environmental Permits: Required for businesses that may impact the environment, such as manufacturing or waste management.

Contact your local government authorities or visit their websites to determine the specific licenses and permits required for your business. Compliance with all licensing and permit requirements is essential to operate legally and maintain the trust of your customers.

Setting Up a Business Bank Account

Opening a business bank account is crucial for managing your small business’s finances effectively. A separate bank account for your business allows you to keep personal and business finances separate, simplifies accounting and tax reporting, and enhances financial transparency.

To open a business bank account, follow these steps:

  1. Choose a Bank: Research different banks and compare their offerings, fees, and services.
  2. Gather the Required Documents: Typically, you will need your EIN, business registration documents, and identification.
  3. Schedule an Appointment: Contact the bank to schedule an appointment to open your business account.
  4. Complete the Application: Fill out the necessary forms and provide the required documentation.
  5. Deposit Funds: Make an initial deposit into your business account.

Once your business bank account is set up, it is important to keep accurate records of all financial transactions, including income, expenses, and deposits. Regularly reconcile your bank statements and review your financial reports to ensure the financial health of your business.

Managing and Growing Your Business

Congratulations! Your small business is now up and running. However, the journey doesn’t end here. To ensure the long-term success and growth of your business, it is essential to develop effective management strategies and continuously adapt to evolving market trends. Here are some key areas to focus on:

  1. Marketing and Sales: Develop a comprehensive marketing strategy to attract and retain customers. Utilize both online and offline marketing channels to reach your target audience effectively.
  2. Financial Management: Maintain accurate financial records, monitor cash flow, and regularly review financial reports. Seek professional advice when needed to make informed financial decisions.
  3. Operational Efficiency: Continuously evaluate and improve your business processes to enhance productivity and efficiency.
  4. Customer Experience: Prioritize excellent customer service to build strong relationships and customer loyalty.
  5. Innovation and Adaptability: Stay updated with industry trends, embrace technological advancements, and be willing to adapt your business model to meet changing customer needs.
  6. Networking and Collaboration: Build connections with other entrepreneurs, industry professionals, and potential partners to leverage opportunities for growth and collaboration.

Remember that entrepreneurship is a continuous learning journey. Stay informed about industry trends, attend relevant workshops or conferences, and seek guidance from mentors or business advisors to stay ahead of the curve.

Conclusion

Starting a small business can be an exciting and fulfilling endeavor. By following the steps outlined in this comprehensive guide, you can lay a strong foundation for your business’s success. Remember to conduct thorough market research, craft a solid business plan, secure adequate funding, and comply with all legal and regulatory requirements. With dedication, perseverance, and a strategic approach, you can navigate the challenges of entrepreneurship and build a thriving small business. Good luck!

FAQ: Starting a Small Business for Beginners

How do I start a small business for beginners?

  1. Identify Your Business Idea: Choose something you’re passionate about and that meets a market need.
  2. Market Research: Understand your target audience and competitors.
  3. Business Plan: Outline your business goals, strategies, and financial projections.
  4. Legal Structure: Decide on a business structure (e.g., sole proprietorship, LLC) and register your business.
  5. Finances: Open a business bank account and set up accounting processes.
  6. Permits and Licenses: Obtain any necessary permits and licenses.
  7. Set Up Operations: Organize your location, supplies, and any necessary software or equipment.
  8. Marketing Plan: Develop a strategy to reach your target customers.

How can I start a business with no money?

  1. Service-based Business: Offer services based on your skills and expertise, which typically require minimal upfront investment.
  2. Dropshipping: Start an online store where you sell products without holding inventory.
  3. Content Creation: Utilize platforms like YouTube or blogging to generate income through advertising and sponsorships.
  4. Use Free Resources: Leverage free online tools and platforms for marketing and operations.

Is $1,000 enough to start a business?

Yes, $1,000 can be enough to start a small business, especially if it’s service-based or online. Careful budgeting and focusing on essential expenses can help stretch your initial investment.

What is the easiest business to start?

The easiest business to start is often a service-based business in an area you’re skilled in, such as consulting, digital marketing, or freelance writing. These require low upfront costs and can often be managed from home.

What’s the easiest business to start with no money?

Service-based businesses like consulting, virtual assistance, or personal training can be started with little to no money. All you need is your expertise and the ability to market your services.

What is the cheapest most profitable business to start?

Content creation, affiliate marketing, and online courses are among the cheapest and most profitable businesses to start. These ventures have low overhead costs and can reach a wide audience online.

What is the most successful small business to start?

Technology-based businesses, e-commerce stores, and health-related services are among the most successful small businesses, thanks to high demand and scalability.

Which business is best at a low cost?

Online tutoring, virtual event planning, and freelance graphic designing are great low-cost business options. They rely on skills and can be marketed through digital platforms.

What is the best business to start from home?

Home-based businesses that are popular and viable include e-commerce, blogging, consulting, and crafting. These options allow for flexibility and lower operating costs.

Featured Image Credit: Photo by Tim Mossholder; Unsplash – Thank you!

The post How To Start A Small Business In 11 Simple Steps appeared first on SmallBizTechnology.

]]>
65236
Ranking The Best Banks For Small Businesses (2024) https://www.smallbiztechnology.com/archive/2024/02/best-bank-for-small-businesses.html/ Thu, 01 Feb 2024 19:52:31 +0000 https://www.smallbiztechnology.com/?p=65210 Here, we examine some of the best banks for small businesses in 2024, focusing on their business banking offerings, lending opportunities, and other beneficial features. Best Banks for Small Business Here are some of the best banks for small businesses in 2024, based on our research and analysis: Bank NerdWallet rating Monthly fee APY Bonus […]

The post Ranking The Best Banks For Small Businesses (2024) appeared first on SmallBizTechnology.

]]>
Here, we examine some of the best banks for small businesses in 2024, focusing on their business banking offerings, lending opportunities, and other beneficial features.

Best Banks for Small Business

Here are some of the best banks for small businesses in 2024, based on our research and analysis:

Bank NerdWallet rating Monthly fee APY Bonus Highlights
Wells Fargo 4.5/5 $25 0% N/A One of the largest SBA lenders, offering a full suite of banking services
KeyBank National Association 4.5/5 $25 0.01% N/A Low monthly fees and multiple business checking offers
Chase Bank 4.5/5 $0 0% $400 Established bank for businesses with high-end selection of business credit cards
Bank of America 4.5/5 $0 0% $200 Many branch locations and a plethora of account options
PNC Bank 4.0/5 $100 0% $0 Multitude of business banking offerings and bookkeeping services available
Regions Bank 4.0/5 $100 0.01% $0 Ample account choices and one of the largest SBA lenders in the country
Truist Bank 4.0/5 $0 0% $0 Great lineup of small business services and good for businesses looking for multiple checking options
Capital One 4.0/5 $0 0% $0 Customizable banking experience and ample online/mobile customer support
U.S. Bank 4.0/5 $100 0% $0 Flexible loan options and solid bank accounts
TAB Bank 4.5/5 $25 0.25% $0 Decent APY and lots of business-specific offerings
Live Oak Bank 5.0/5 $0 4.00% $0 Solid APY on savings and lots of lending products

Let’s take a closer look at each of these banks, examining their unique offerings, advantages, and potential drawbacks.

Wells Fargo

Wells Fargo stands out among national and regional banks by offering a wide range of business banking solutions. It is one of the most active SBA lenders, demonstrating its commitment to supporting small businesses.

Pros

Cons

  • No free business checking account option.
  • $100 minimum opening deposit requirement.
  • Fee for using out-of-network ATMs.

KeyBank National Association

KeyBank National Association offers a comprehensive suite of business banking services. Its low monthly fees and multiple business checking offers make it a top choice for small businesses.

Pros

  • Fee-free electronic transactions.
  • High cash deposit limits.
  • Business accounts can be opened entirely online.
  • No fees at 16,000 KeyBank ATMs and access to around 4,700 branches.

Cons

  • No free business checking account option.
  • $100 minimum opening deposit.
  • Fee for using out-of-network ATMs.

Chase Bank

Chase Bank is known for its full-service business banking. It offers a wide range of services, from business checking accounts to business credit cards, business loans, and more.

Pros

  • No minimum opening deposit.
  • Unlimited fee-free electronic transactions.
  • Welcome bonus for new customers.
  • No overdraft fee unless account is overdrawn by more than $50; 24-hour grace period applies to overdrafts beyond that amount.
  • 24/7 customer support.
  • No fees at 16,000 Chase ATMs and access to around 4,700 branches.

Cons

  • $15 monthly fee.
  • Monthly limit on fee-free cash deposits ($5,000) and physical transactions (20).
  • Fee for using out-of-network ATMs.

Bank of America

Bank of America offers a range of business banking solutions, making it a great choice for businesses of all sizes. It has many branches across the country, providing convenience for businesses that prefer in-person banking.

Pros

  • Fee-free electronic transactions.
  • High cash deposit limits.
  • Business accounts can be opened entirely online.
  • No fees at 16,000 Bank of America ATMs and access to around 3,900 branches.

Cons

  • No free business checking account option.
  • $100 minimum opening deposit.
  • Fee for using out-of-network ATMs.

PNC Bank

PNC Bank offers a multitude of business banking offerings. It provides business checking accounts, savings accounts, business loans, merchant services, and more. It also offers bookkeeping services, making it easier for businesses to manage their finances.

Pros

  • Unlimited fee-free transactions; no overdraft fees.
  • Earn 2.00% interest on account balances up to and including $250,000.
  • Fee-free ATM access with automatic refund of third-party ATM fees (worldwide).
  • Cash deposits via MoneyPass and SUM ATMs.
  • Earn unlimited 1% cash back on debit card purchases.

Cons

  • $10 monthly fee.
  • $100 minimum opening deposit requirement.
  • Minimum $500 balance required to earn cash-back rewards and waive monthly fee.

Regions Bank

Regions Bank offers a diverse range of business banking services. It has a large number of business checking and savings accounts, making it a great choice for businesses of all sizes.

Pros

  • Ample account choices.
  • One of the largest SBA lenders in the country.
  • Access to bookkeeping and other business services.

Cons

  • Limited online banking services.
  • Some other banks offer more free transactions and free cash deposited per month.

Truist Bank

Truist Bank offers a comprehensive suite of business banking services, making it a top choice for businesses of all sizes.

Pros

  • Great lineup of small business services.
  • Multiple checking account options.
  • Branch locations across the eastern and central parts of the U.S.

Cons

  • High monthly fees for some accounts.
  • Limited online banking services.

Capital One

Capital One is known for its excellent customer service and great credit card offerings. It provides a range of business banking solutions, including business checking and savings accounts, business loans, and merchant services.

Pros

  • Customizable banking experience.
  • Excellent in-person and online customer service.
  • Great credit card offerings.

Cons

  • Limited branch locations.
  • High minimum deposit for some accounts.

U.S. Bank

U.S. Bank offers a comprehensive suite of business banking services. It provides business checking and savings accounts, business loans, merchant services, and more.

Pros

  • Wide range of term loans available.
  • Flexible loan payment lengths.
  • Solid bank accounts.

Cons

  • Credit card offers geared towards more established businesses.
  • Limited savings options.

TAB Bank

TAB Bank provides a range of business banking solutions. It offers business checking and savings accounts, business loans, merchant services, and more.

Pros

  • Decent APY.
  • Lots of business-specific offerings.
  • Good online experience.

Cons

  • Minimum deposit requirements.
  • Monthly fees if conditions are not met.

Live Oak Bank

Live Oak Bank is one of the most active SBA lenders in the country. It offers a range of business banking solutions, including business checking and savings accounts, business loans, merchant services, and more.

Pros

  • Solid APY on savings.
  • Lots of lending products.
  • Good online banking experience.

Cons

  • No branch locations.
  • No business checking account.

Selecting the best bank for your small business involves considering various factors, from the bank’s business banking offerings to its customer service and convenience. The banks mentioned above are some of the top choices for small businesses in 2024, but the best bank for your business will depend on your specific needs and preferences.

Criteria for Choosing the Best Banks for Small Business

a journal

We evaluated almost 30 national, regional, and online banks to identify the top banks for small businesses, considering the following aspects:

  1. Business Checking Accounts: We looked at the number and types of business checking accounts offered. We considered the transaction limits, fees, and ways to waive the fees.

  2. Business Loans: We examined the range of small business lending options, including SBA loans and traditional term loans.

  3. Additional Services: We assessed the additional services offered, such as business credit cards, merchant services, payroll services, and business insurance.

Understanding Small Business Banking Needs

Before diving into the list of the best banks for small businesses, it is essential to understand what your business needs from a bank. As a small business owner, you must consider the following:

  1. Business Checking Account: This is a must-have for any small business. It separates your personal and business finances, making it easier to manage your money and comply with tax regulations.

  2. Business Savings Account: A business savings account can help you set aside funds for future investments or unexpected costs. Some banks offer high-yield business savings accounts that earn interest over time.

  3. Business Loans: Banks can provide various business loans, including traditional term loans, SBA loans, and lines of credit. These loans can fund business expansion, purchase equipment, or cover operational expenses.

  4. Merchant Services: If your business accepts card payments, you’ll need a merchant services provider. Some banks offer this service, making it easier to accept and process card transactions.

Factors to Consider When Choosing a Bank for Your Small Business

building on wall street

Selecting the right bank for your small business is a decision of paramount importance. The bank you choose will play a pivotal role in managing your financial affairs, facilitating transactions, providing credit when needed, and offering essential financial services. To make an informed decision, it is imperative to consider a multitude of factors that align with the unique needs and goals of your business. In this section, we delve into the critical factors that should guide your choice when selecting a bank for your small business.

Business Banking Needs and Goals:

Begin by assessing your specific business banking needs and long-term objectives. Consider whether you require basic checking and savings accounts, access to loans or credit lines, merchant services, or specialized business products. Your bank should align with your business’s growth and financial goals.

Account Types and Fees:

Evaluate the range of business account types offered by the bank. Examine the fee structure, including monthly maintenance fees, transaction fees, and ATM fees. Look for options to waive these fees, such as minimum balance requirements or transaction limits.

Interest Rates and APY:

If your business maintains substantial account balances, inquire about the interest rates or Annual Percentage Yield (APY) offered on business savings or money market accounts. A competitive interest rate can help your business earn additional income on idle funds.

Location and Accessibility:

Consider the bank’s physical presence and accessibility. If in-person banking is essential to your business, opt for a bank with a network of branches and ATMs in your area. For businesses with nationwide operations, ensure access to a widespread ATM network.

Online and Mobile Banking:

In today’s digital age, online and mobile banking capabilities are crucial. Assess the bank’s online platform and mobile app for ease of use, functionality, and features. These tools should facilitate convenient account management, fund transfers, and mobile check deposits.

Customer Service and Support:

Reliable customer service is indispensable when issues arise or questions need answering. Investigate the bank’s customer support channels, including phone, chat, email, and in-branch assistance. Assess the bank’s reputation for responsiveness and assistance.

Business Loans and Credit Lines:

If your business anticipates the need for financing, explore the bank’s lending options. Inquire about business loans, lines of credit, or Small Business Administration (SBA) loans. Assess the application process, interest rates, and repayment terms.

Additional Services:

Examine the availability of additional services such as merchant services, payroll processing, business insurance, and retirement accounts. These services can streamline your business operations and offer valuable benefits.

Regulatory Compliance and Security:

Ensure that the bank complies with all regulatory requirements and maintains the necessary security measures to protect your business’s financial data. Verify that the bank is a member of the Federal Deposit Insurance Corporation (FDIC) or an equivalent organization for deposit insurance.

Community Engagement and Social Responsibility:

For businesses that prioritize community engagement and social responsibility, consider the bank’s commitment to these values. Some banks actively support local communities through philanthropic initiatives, which may align with your business’s values.

Reviews and Recommendations:

Seek out reviews and recommendations from other small business owners or industry associations. Hearing about the experiences of peers can provide valuable insights into the bank’s performance and suitability for your business.

Legal and Regulatory Considerations:

Familiarize yourself with any legal or regulatory considerations that may impact your choice of bank. These could include industry-specific regulations or compliance requirements that affect your business.

In conclusion, choosing the right bank for your small business is a decision that should be approached with careful consideration of multiple factors. By evaluating your business’s unique needs, assessing account options, examining accessibility and digital capabilities, and considering customer service, lending options, and additional services, you can make an informed choice that supports your business’s financial success and growth. The selection of a suitable bank is a foundational step toward achieving your business goals and ensuring efficient financial management.

Essential Tips for Effective Small Business Banking

best bank for small businesses

In the complex landscape of modern business, selecting the right bank is just the initial step on the path to effective financial management. Small business owners must also be well-versed in the best practices and strategies that can optimize their banking experience and contribute to the growth and success of their enterprises.

Maintain Clear Separation of Finances: One cardinal rule of small business banking is to maintain a clear separation between personal and business finances. Opening a dedicated business checking account is crucial for this purpose. This separation not only simplifies financial tracking but also ensures compliance with tax regulations.

Regularly Reconcile Accounts: To prevent discrepancies and errors in financial records, small business owners should establish a routine for reconciling their bank accounts. Regularly comparing bank statements with internal records helps identify discrepancies early, facilitating prompt resolution.

Embrace Online and Mobile Banking: The convenience and efficiency of online and mobile banking cannot be overstated. Business owners should embrace these digital platforms for tasks such as account monitoring, fund transfers, bill payments, and mobile check deposits. Online and mobile banking offer real-time access to account information, saving time and effort.

Maximize Digital Payment Solutions: In today’s digital age, small businesses should leverage digital payment solutions to streamline transactions and improve cash flow. Consider accepting online payments, implementing electronic invoicing, and utilizing digital payment platforms to expedite the receipt of funds.

Monitor Cash Flow Closely: Maintaining a healthy cash flow is vital for business sustainability. Small business owners should monitor their cash flow closely, keeping a watchful eye on income, expenses, and payment timelines. Implementing cash flow forecasting tools can help anticipate financial needs.

Optimize Savings and Investments: Small business owners should explore opportunities to optimize their savings and investments. Investigate high-yield business savings accounts or money market accounts that offer competitive interest rates. Allocate surplus funds strategically to maximize returns.

Seek Professional Financial Advice: When faced with complex financial decisions, seeking professional financial advice can be invaluable. Consider consulting with a financial advisor or accountant who specializes in small business finance. Their expertise can guide important decisions, such as tax planning, investment strategies, and financing options.

Build Strong Banking Relationships: Building strong relationships with your bank can yield significant benefits. Cultivate open communication with your bank’s representatives, discuss your business’s needs, and explore opportunities for customized financial solutions. A strong banking relationship can lead to more favorable terms on loans or lines of credit.

Monitor Account Activity for Fraud: Small businesses are not immune to financial fraud and cyber threats. Implement robust security measures to protect your business accounts. Regularly monitor account activity for unauthorized transactions and consider using features like account alerts for added security.

Review Banking Services Regularly: The financial landscape is constantly evolving, and banking institutions regularly update their services and offerings. Small business owners should periodically review their banking services to ensure they align with the changing needs of the business. Explore new features, products, or account types that may enhance efficiency or provide cost savings.

Budget Wisely and Plan for Emergencies: Effective budgeting is a cornerstone of small business financial management. Develop a comprehensive budget that accounts for both short-term and long-term financial goals. Additionally, establish an emergency fund to safeguard your business against unforeseen challenges.

Stay Informed About Banking Regulations: Banking regulations can impact various aspects of business banking, from transaction fees to lending terms. Stay informed about relevant banking regulations and industry developments that may affect your business. Compliance with these regulations is essential for avoiding potential legal and financial pitfalls.

In conclusion, small business banking is not a passive endeavor but rather an active partnership between business owners and their chosen banking institution. By implementing these essential tips, small business owners can optimize their banking experience, enhance financial stability, and position their businesses for growth and success. Effective small business banking is a dynamic process that evolves with the changing needs of the business and the financial landscape, and staying informed and proactive is key to achieving long-term financial health and resilience.

 

Wrapping Up

In summary, the world of small business banking in 2024 offers a diverse array of options for entrepreneurs seeking to manage their financial affairs effectively. This article has provided a comprehensive overview of some of the best banks for small businesses, examining their unique offerings, advantages, and potential drawbacks. From established giants like Wells Fargo and Chase Bank to regional players like KeyBank National Association and niche-focused institutions such as Live Oak Bank, small business owners have a wealth of choices to consider.

We have also delved into the critical factors that should guide your decision when selecting a bank for your small business. These factors range from understanding your specific business banking needs and goals to assessing account types and fees, interest rates, and the bank’s accessibility and digital capabilities. Customer service, lending options, additional services, and regulatory compliance were also highlighted as essential considerations.

Furthermore, we explored essential tips for effective small business banking, emphasizing the importance of maintaining a clear separation of finances, regularly reconciling accounts, and embracing online and mobile banking. Maximizing digital payment solutions, monitoring cash flow closely, and optimizing savings and investments were underscored as strategies to enhance financial management.

Seeking professional financial advice, building strong banking relationships, monitoring account activity for fraud, and staying informed about banking regulations were presented as key practices to ensure a secure and productive banking experience.

Ultimately, the choice of the best bank for your small business should align with your unique needs, goals, and preferences. By considering the factors and tips outlined in this article, you can make an informed decision that supports your business’s financial success and growth. Effective small business banking is not merely a transactional process but a dynamic partnership that contributes to the resilience and prosperity of your enterprise.

Frequently Asked Questions

Which bank is best for start-up business?

The best bank for a startup business can vary depending on your specific needs and location. Some popular options include Wells Fargo, Chase Bank, and Bank of America. It’s essential to consider factors like fees, account types, access to loans, and proximity to branches when choosing the right bank for your startup.

What bank accounts should I have for my small business?

For a small business, it’s advisable to have at least two primary bank accounts: a business checking account and a business savings account. The checking account is for day-to-day transactions, while the savings account can help you set aside funds for emergencies or future investments.

What kind of bank account should I open as an LLC?

As an LLC (Limited Liability Company), you should open a business bank account specifically designed for LLCs. These accounts often provide features that cater to the needs of LLCs, such as liability protection and tax advantages.

Which bank account is best for business?

The best bank account for your business depends on factors like your business type, size, location, and specific financial needs. Popular options include business accounts offered by major banks like Wells Fargo, Chase Bank, and Bank of America, as well as online banks like Ally Business Checking or Novo.

Do I need an EIN to open a bank account for an LLC?

Yes, it’s typically required to have an Employer Identification Number (EIN) to open a bank account for your LLC. An EIN is issued by the IRS and serves as a unique identifier for your business. It’s essential for tax purposes and can also be necessary for banking and financial transactions.

Is Chase good for small businesses?

Chase Bank is generally considered a reputable option for small businesses. They offer a range of business banking services, including business checking accounts, business credit cards, and business loans. However, the suitability of Chase for your small business depends on your specific needs and location.

Is Bank of America good for small businesses?

Bank of America is another well-established bank that offers various services for small businesses. They have a broad branch network and offer business checking accounts, business savings accounts, and business credit cards. The suitability of Bank of America for your small business will depend on your requirements and preferences.

How much should I start a business bank account with?

The initial deposit requirements for opening a business bank account can vary from bank to bank. Some banks may have low or no minimum deposit requirements, while others may require a significant initial deposit. It’s essential to research different banks and choose one that aligns with your financial capabilities.

Is it OK to use a personal bank account for business?

While it’s possible to use a personal bank account for business transactions, it’s generally not recommended. Mixing personal and business finances can lead to complications with accounting, taxes, and legal liability. Opening a separate business bank account is a better practice as it helps maintain clear financial separation and simplifies record-keeping for your business.

Featured Image Credit: Photo by Eduardo Soares; Unsplash – Thank you!

The post Ranking The Best Banks For Small Businesses (2024) appeared first on SmallBizTechnology.

]]>
65210
 5 Advantages of Good Credit (and Why You Should Monitor It) https://www.smallbiztechnology.com/archive/2024/01/5-advantages-of-good-credit-and-why-you-should-boost-your-credit-score.html/ Mon, 29 Jan 2024 20:09:21 +0000 https://www.smallbiztechnology.com/?p=64878 According to Capital One, 72 percent of US adults had a FICO Score of at least 670 (a “good” credit score) in 2022, with the average FICO score being 714. While most have a “good” credit score, the figure above means that 28 percent of adults still have bad credit. There are about 258 million […]

The post  5 Advantages of Good Credit (and Why You Should Monitor It) appeared first on SmallBizTechnology.

]]>
According to Capital One, 72 percent of US adults had a FICO Score of at least 670 (a “good” credit score) in 2022, with the average FICO score being 714.

While most have a “good” credit score, the figure above means that 28 percent of adults still have bad credit. There are about 258 million adults in the US, meaning approximately 72.24 million Americans have “bad” credit.

If you’re among those with bad credit, don’t worry. Boost your credit score today for five compelling reasons.

1. Quicker Business Loan Approval

If you plan on starting a small business but don’t have the necessary funding, you’ll likely need to secure a small business loan. Getting approval for a small business loan with a poor credit score can be challenging, if not impossible.

While lenders and credit unions don’t have a standard minimum credit score for loan applications, they generally want at least 700. You can still get a business loan with a lower credit score but expect high-interest rates and unfavorable loan conditions.

A 700 (or higher) credit score means you don’t pose a considerable financial risk to the institution from which you are getting a business loan. Lenders are likelier to give you the loan and offer lower interest rates.

If you have a less-than-stellar credit score, table your business plan temporarily. Your priority should be to boost your credit score first.

2. Better Mortgage Rates

Poor credit doesn’t just impact your business. It also affects your personal life.

One of the most significant things a low credit score will affect is your ability to own and pay for a home.

Even with a credit score of at least 670, you will end up paying thousands of dollars towards your mortgage over the life of the loan. Expect to pay thousands more for the same loan if you have poor credit standing (a score lower than 670).

US mortgage rates vary by state, but the average monthly mortgage payment in 2022 was $1,775.

According to MyFICO, an individual with at least a 700 credit score could receive an interest rate of 6.657 percent on a 30-year fixed mortgage. Another individual with a 620 credit score would receive an interest rate of 8.024 percent.

Meanwhile, the average cost of a home ( an existing single-family home, not a new build) in the US in 2023 is $387,000.

To illustrate the positive impact of a good credit score on mortgage rates, let’s look at the same home loan from the perspectives of two prospective homebuyers using the figures above.

Homebuyer A

  • 700 credit score – 6.657 percent interest rate
  • $387,000 home price with a downpayment of 20 percent at $77,400

According to Bankrate’s mortgage calculator, homebuyer A would pay $1,988 monthly for a 30-year fixed mortgage (excluding property taxes and homeowner’s insurance). $1,988 monthly in just one year is $23,856.

Homebuyer B

  • 620 credit score – 8.024 percent interest rate
  • $387,000 home price with a downpayment of 20 percent at $77,400

Homebuyer B would pay $2,276 monthly for a 30-year fixed mortgage (excluding property taxes and homeowner’s insurance). $2,276 monthly in just one year is $27,312.

Based on these calculations, the individual with a 620 credit score pays $3,456 more annually in mortgages for the same loan than the individual with a 700 credit score.

3. Easier Time When Renting

Poor credit doesn’t just affect your ability to own a home. Renting an apartment or condo with bad credit can also be difficult, especially in large metropolitan areas.

Unlike buying a home, renting an apartment or condo has fewer and less meticulous standards. Landlords don’t have a unified set of requirements for new tenants. There’s also no standard minimum credit score requirement for renting a property.

However, landlords generally prefer new tenants with a minimum credit score of 670. You could rent an affordable place in less populated, non-urban areas with a 600 to 650 credit score, but there’s no guarantee. Landlords may approve you as a new tenant but require you to pay a hefty deposit to offset the possible risks.

With a credit score of at least 670, you demonstrate to potential landlords you have a solid history of meeting your financial obligations. Furthermore, landlords will likely not require you to find a cosigner for your lease or pay a substantial cash deposit.

4. Lower Rates, Higher Limits, and Increased Rewards on Credit Cards

Seventy-seven percent of American adults have at least one credit card, with an average interest rate of 27.79 percent.

Just because you boost your credit score doesn’t mean credit card companies will approve your application automatically. They’ll still have to consider other factors, like your annual income, debt, and the number of credit cards you already have. However, having good credit will increase your chances of getting approval.

Furthermore, you will likely get lower interest rates from credit card companies if you have good credit. You will also enjoy higher credit limits and qualify for unique credit card rewards. You may receive various rewards, including exclusive discounts at specific stores, VIP treatment at certain establishments, regular freebies, higher cash-back earnings, and more.

Credit card companies will offer you better rewards if you have a good credit history because they know you are not a risky borrower.

5. Better Terms on Smartphone Contracts

The US has one of the world’s largest smartphone markets, with over 310 million Americans owning a smartphone—around 92% of the population.

It’s unsurprising why most Americans own and use a smartphone in today’s fast-paced digital age. After all, you can do virtually anything on a modern smartphone. You can talk to friends and colleagues using various instant messaging apps, shop online, pay bills, and more.

You need good credit to get an affordable and reasonable smartphone plan from any of the top mobile network providers in the US.

Each network provider works differently and has varied criteria for their mobile phone plans. Some providers, like Verizon, require a credit check but don’t publicly disclose their minimum credit score requirement.

Meanwhile, many providers offer deals for new mobile phone contracts, but these offers generally only apply if you have a good score; All the more reason to boost your credit score.

Providers often give you “premium” plans with more benefits (e.g., additional data, more call minutes, unlimited texting, etc.) if you have a good credit score. They are also much less likely to require you to pay upfront costs like a security deposit or a fee to lower your monthly payments.

You can still get a smartphone plan if you have poor credit, but having good credit makes the application process much smoother.

Start Monitoring Your Credit and Taking Steps To Improve Your Score

Do you want to improve your credit health? Start monitoring it. You can determine your current financial standing by checking your credit history, including past debts, payments, and delinquencies.

Regularly watching your credit also makes it much easier to understand what lenders see at any given time when they perform a credit check. For example, if you know you have a recent history of a few late payments, you’ll realize it may not be wise to apply for a new credit card for now.

Monitoring your credit also lets you identify inconsistencies, like incomplete or inaccurate information. You can file credit report disputes with the appropriate credit bureaus so they can correct their mistakes.

The good news is the Federal Trade Commission (FTC) requires credit bureaus to correct inaccurate reporting for free, so you don’t have to worry about a dispute burning a hole in your pocket. Furthermore, a favorable result in your credit report dispute can increase your score.

For example, identity errors are among the most common credit reporting mistakes.

Say you see several “hard inquiries” on your credit report over several months. When you apply for a new credit card, you get a hard inquiry because the lender checks your credit. Each can lower your score by up to 10 points, especially if there are too many over a short period.

You’re 100% certain you didn’t apply for several new credit cards in only a few months, so you dispute the information with the credit bureau.

The bureau conducts its investigation and determines the hard inquiries belonged to a different person with a similar name. The bureau then removes the inaccurate information from your credit report and adds back the points they docked you for all those hard inquiries. This will boost your credit score.

There are various ways to monitor your credit to catch errors and improve your score. You can use credit score services that often charge monthly fees. You can purchase reports from FICO and choose to get reports from just one or all three major credit bureaus (Experian, TransUnion, and Equifax) for a one-time fee.

However, paying for regular credit reports may not be the best option if you’re trying to save money and improve your credit health.

A free credit monitoring app can help if you want to be cost-effective. Such an app can help you regularly monitor your credit and set financial goals. You can get weekly updates and insights into the steps you need to take to improve your credit position without paying anything.

Good Credit Makes Life Easier

This article doesn’t cover all the benefits of a good credit score. There are many other advantages you can learn by doing your own research. However, the main takeaway is that good credit makes life much easier, whether it’s your business or personal life.

You don’t have to worry about lengthy loan approval processes, steep interest rates on your mortgage, and lenders declining your credit card application if you have good credit.

 

Featured Image provided by stevepb; Pixabay; Thanks!

The post  5 Advantages of Good Credit (and Why You Should Monitor It) appeared first on SmallBizTechnology.

]]>
64878
6 Small Business Grants You Could Get Approved For https://www.smallbiztechnology.com/archive/2024/01/small-business-grants.html/ Tue, 23 Jan 2024 23:28:58 +0000 https://www.smallbiztechnology.com/?p=64816 Are you a budding entrepreneur or a small business owner dreaming of new heights? The world of small business grants might hold the key to your next big breakthrough. In this essential guide, we dive into everything you need to know about small business grants. From unlocking financial support to fueling your business dreams, we […]

The post 6 Small Business Grants You Could Get Approved For appeared first on SmallBizTechnology.

]]>
Are you a budding entrepreneur or a small business owner dreaming of new heights? The world of small business grants might hold the key to your next big breakthrough.

In this essential guide, we dive into everything you need to know about small business grants. From unlocking financial support to fueling your business dreams, we explore how these grants can be a game-changer for your venture. Stay tuned as we unravel the secrets of accessing these grants, understanding their benefits, and successfully applying for them.

Are you ready to discover how small business grants can transform your business journey? Let’s embark on this exciting exploration together!

Key Small Business Grants to Consider

For small business owners seeking financial support, there are numerous grants available that cater to a variety of needs and industries. Let’s delve into some specific small business grants that are worth considering:

Small Business Innovation Research (SBIR) Program

  • Federal Support for R&D: The SBIR program is a federal initiative offering grants to small businesses engaged in research and development with potential for commercialization.
  • Focus Areas: This program targets technological innovation across various sectors, encouraging small businesses to contribute to federal research and development.

Etsy Emergency Relief Fund

  • Aid for Etsy Sellers: This grant provides financial assistance to Etsy sellers who have been impacted by natural disasters.
  • Objective: Aimed at helping artisans and small business owners on Etsy recover and rebuild their businesses in the aftermath of unforeseen events.

Cartier Women’s Initiative

  • Empowering Women Entrepreneurs: This global program supports women entrepreneurs in the early stages of their business. It focuses on funding, mentoring, and networking.
  • Benefits: Recipients gain not only financial support but also valuable mentorship and access to an extensive business network.

National Association for the Self-Employed (NASE) Growth Grants

  • Support for NASE Members: NASE offers monthly grants to its members, assisting with various business development activities.
  • Scope of Use: These grants can be used for marketing, advertising, hiring employees, expanding facilities, and other business growth initiatives.

FedEx Small Business Grant Contest

Conclusion

Whether it’s the federal SBIR program focusing on research and development, the Etsy Emergency Relief Fund for disaster-affected artisans, or the Cartier Women’s Initiative for budding women entrepreneurs, these small business grants offer a range of support and opportunities. Additionally, the NASE Growth Grants and FedEx Small Business Grant Contest provide avenues for business expansion and development. Each of these grants caters to different needs and sectors, offering small business owners a chance to secure the support they need to flourish and grow.

Understanding Small Business Grants

people signing a small business grant

Navigating the world of small business grants can be complex, but understanding the basics is crucial for any entrepreneur looking to leverage these opportunities. This section breaks down what small business grants are, how they work, and what to expect when applying for them.

What are Small Business Grants?

  • Definition: Small business grants are essentially free money given to a business to help them start, grow, or expand. Unlike loans, grants don’t need to be repaid.
  • Purpose: These grants are usually aimed at fostering innovation, supporting local economies, or promoting specific industries and demographics.

Types of Small Business Grants

How Do Small Business Grants Work?

  • Application Process: Applying for a grant often involves submitting a detailed proposal outlining your business, how you plan to use the funds, and the impact it will have.
  • Competition and Criteria: Grants are competitive, and recipients are chosen based on criteria set by the grant provider, which can include business type, size, location, or the entrepreneur’s background.

What to Expect When Applying for Grants

  • Documentation and Details: Be prepared to provide extensive documentation about your business, including financial records, business plans, and detailed project descriptions.
  • Time and Effort: The application process can be time-consuming and requires effort in research, proposal writing, and meeting specific criteria.
  • No Guarantee of Funding: It’s important to remember that applying for a grant does not guarantee funding, and it’s often a competitive process.

Tips for Success

  • Research Thoroughly: Understand the grant’s purpose and criteria to ensure your business is a good fit.
  • Prepare a Strong Application: Highlight how your business aligns with the grant’s goals and provide clear, concise, and compelling information.
  • Seek Assistance if Needed: Consider getting help from a grant writer or a financial advisor to strengthen your application.

Benefits of Small Business Grants

plant in pennies - small business grants

Small business grants offer numerous advantages for entrepreneurs and business owners. Understanding these benefits can help you determine if pursuing a grant is the right move for your business. Here are the key benefits of small business grants:

Financial Support Without Debt

  • No Repayment Required: Unlike loans, grants provide financial aid that doesn’t need to be paid back, freeing businesses from additional debt burdens.
  • Lower Financial Risk: This makes it easier for small businesses to manage their finances, especially in the early stages or during expansion.

Opportunity for Growth and Innovation

  • Funding for Expansion: Grants can provide the necessary capital to expand operations, hire new staff, or increase production capacity.
  • Innovation Incentive: For businesses involved in research and development, grants can be a crucial funding source, allowing them to innovate and develop new products or services.

Enhanced Credibility and Exposure

  • Boosts Business Reputation: Receiving a grant can enhance your business’s credibility, as it often implies that a reputable organization has endorsed your business plan or concept.
  • Networking Opportunities: Many grant programs also offer networking and mentorship opportunities, connecting you with industry experts and potential partners.

Focus on Specific Business Needs

  • Targeted Assistance: Many grants are designed for specific industries, demographics, or business goals, offering tailored support where it’s needed most.
  • Diverse Funding Sources: With a variety of grants available, businesses can find opportunities that align closely with their unique objectives and needs.

Encouragement for Underrepresented Entrepreneurs

  • Support for Diverse Groups: Grants often aim to support women, minorities, veterans, or other underrepresented groups in business, helping to level the playing field.
  • Community Development: By supporting diverse businesses, grants also contribute to broader economic development and community empowerment.

The Big Picture

In conclusion, small business grants offer more than just financial assistance; they provide a foundation for growth, innovation, and long-term success. By leveraging these benefits, small business owners can not only enhance their current operations but also lay down a strong foundation for future endeavors. Remember, while securing a grant can be competitive and challenging, the potential benefits make them a valuable option for funding and support.

Types of Small Business Grants

Moon changing colors

Small business grants come in various forms, each catering to different business needs and objectives. Understanding these types can help you find the most suitable grant for your business.

Government Grants

Government grants are provided by federal, state, or local government bodies. They are designed to support small businesses in a variety of ways.

  • Federal Grants: Often focused on research and development, technological innovation, or social and environmental initiatives. Examples include the Small Business Innovation Research (SBIR) program and the Small Business Technology Transfer (STTR) program.
  • State and Local Government Grants: These grants usually aim to stimulate economic growth within a specific region, support local job creation, or encourage innovation in certain industries. Each state or municipality may have its own set of grant programs with specific objectives.
  • Eligibility Criteria: Government grants often have strict eligibility criteria. This can include the size of the business, the industry it operates in, and the specific use of the grant money.
  • Application Process: Applying for government grants can be competitive and requires thorough preparation. This might involve detailed proposals, business plans, and financial statements.

Understanding the specifics of each type of government grant, their eligibility requirements, and application processes is crucial for successfully securing this type of funding. Government grants can be a significant source of support for small businesses, but it’s essential to align your business goals with the objectives of the grant to increase your chances of success.

Corporate Grants

Corporate grants are funds provided by private businesses or corporations, often as part of their corporate social responsibility initiatives or to support innovation in fields related to their business.

  • Focus on Innovation and Alignment with Corporate Goals: Many corporate grants are aimed at businesses that are innovating in areas relevant to the corporation’s interests. For example, a tech company might offer grants to startups working in software development or cybersecurity.
  • Support for Diverse and Social Causes: Corporations also provide grants to support diverse entrepreneurs and businesses focusing on social causes. This includes grants specifically for women-owned businesses, minority entrepreneurs, or businesses working on environmental sustainability.
  • Benefits Beyond Funding: In addition to financial support, corporate grants often come with other benefits like mentorship, networking opportunities, and exposure. Winning a corporate grant can also enhance your business’s credibility and public profile.
  • Competitive Application Process: Similar to government grants, the application process for corporate grants can be competitive. They often require a detailed business plan, a clear explanation of how the grant will be used, and how it aligns with the corporation’s objectives.

Understanding the specific focus and requirements of each corporate grant is key to creating a successful application. These grants can provide not only crucial financial support but also access to a broader network and resources that can be instrumental in growing your business.

Specialty Grants

Specialty grants are tailored to support specific types of businesses, industries, or entrepreneurs. They focus on niche areas, often aiming to encourage diversity, innovation, and growth in sectors that may be underserved or overlooked.

  • Targeted Towards Specific Groups or Industries: These grants are often designed for particular demographics or business sectors. For example, there are grants specifically for women-owned businesses, minority entrepreneurs, veterans, or businesses operating in the green technology sector.
  • Encouraging Diversity and Inclusion: A significant purpose of specialty grants is to level the playing field for entrepreneurs who might face barriers to funding. They provide opportunities for businesses that might not typically have access to traditional funding sources.
  • Innovation in Niche Markets: Many specialty grants support businesses innovating in niche areas, which might not attract mainstream funding but are vital for industry diversity and specialization.
  • Application and Eligibility Criteria: The eligibility for these grants can be very specific, focusing on the business owner’s background, the nature of the business, or its goals. The application process may require demonstrating how the business aligns with the grant’s specific objectives.

Understanding the landscape of specialty grants can open up unique funding opportunities, especially for businesses that fit into niche categories. These grants not only provide financial assistance but also recognize and support the diverse and innovative spirit of entrepreneurs across various sectors.

Navigating the Grant Application Process

Applying for small business grants can be a daunting task. However, understanding and effectively navigating the grant application process can significantly enhance your chances of success. This section offers guidance on how to approach the application process for small business grants.

Research and Identify Suitable Grants

  • Find the Right Fit: Spend time researching to find grants that align with your business type, industry, and goals. Utilize online grant databases, government websites, and business networks.
  • Understand Requirements: Each grant has its own set of requirements and eligibility criteria. Ensure your business meets these criteria before applying.

Preparing Your Application

  • Gather Necessary Documentation: Most grants will require detailed business plans, financial statements, and a clear plan for how you’ll use the funds.
  • Tell Your Business Story: Clearly articulate your business’s mission, goals, and how the grant will support your objectives. Be compelling yet concise.

Pay Attention to Detail

  • Follow Instructions Carefully: Adhere strictly to the application guidelines. This includes word limits, required formats, and submission deadlines.
  • Proofread and Review: Errors or incomplete applications can lead to immediate disqualification. Double-check all details before submission.

Seek Help if Needed

  • Professional Assistance: Consider consulting with a grant writer or financial advisor. They can offer valuable insights and help strengthen your application.
  • Utilize Workshops and Resources: Some grant programs offer workshops or resources to assist applicants. Take advantage of these to improve your application.

After Submission

  • Be Patient: The review process can be lengthy. Be patient while waiting for a response.
  • Be Prepared for Follow-up: Be ready to provide additional information if the grant committee requests it. This could include further details about your business or how you plan to use the funds.

If Unsuccessful

  • Seek Feedback: If your application is not successful, ask for feedback. This can provide valuable insights for future applications.
  • Keep Trying: Don’t be discouraged by rejection. Use the experience to improve your next application.

Conclusion

Navigating the grant application process requires thorough research, meticulous preparation, and attention to detail. By carefully selecting suitable grants, crafting a compelling application, and being prepared for all stages of the process, you can increase your chances of securing funding. Remember, persistence and a willingness to learn from each application can make all the difference in achieving success.

Making the Most of Small Business Grants

Securing a small business grant is a significant achievement, but it’s just the beginning. Effectively utilizing the grant is crucial for achieving your business goals and ensuring long-term success. This section provides insights on how to make the most of small business grants.

Strategic Planning and Allocation

  • Define Clear Objectives: Have a clear plan for how the grant will be used. Align the funding with specific business goals, whether it’s expansion, product development, or marketing.
  • Budget Wisely: Allocate the funds carefully, ensuring they are used as intended. A well-thought-out budget can maximize the impact of the grant.

Enhancing Business Operations

Tracking and Reporting

  • Monitor Progress: Keep track of how the grant funds are being used and the impact they’re having on your business. This can involve regular financial tracking and project progress reports.
  • Meet Reporting Requirements: Many grants require recipients to provide reports on how the funds are used. Ensure you meet these requirements to maintain credibility and eligibility for future funding.

Leveraging for Future Opportunities

  • Build Credibility: Successfully utilizing a grant can enhance your business’s reputation and credibility. This can open doors to more funding opportunities, partnerships, and customer growth.
  • Share Success Stories: Use your success to create case studies or testimonials that can be shared with stakeholders, customers, and on your marketing platforms. This can increase your business’s visibility and attract future opportunities.

Continuous Learning and Improvement

  • Evaluate Outcomes: Assess the effectiveness of the grant in achieving your business goals. What worked well? What could be improved?
  • Adapt and Evolve: Use the insights gained from this experience to inform future grant applications and business strategies.

Final Thoughts

Navigating the world of small business grants can be challenging, but it can also be incredibly rewarding. Here are some key takeaways to keep in mind as you explore grant opportunities for your small business:

  • Research Is Key: Take the time to thoroughly research available grants and their eligibility criteria. Finding the right grant that aligns with your business goals is essential.
  • Prepare a Strong Application: Crafting a compelling grant application is crucial. Clearly articulate your business plan, objectives, and how the grant will support your growth.
  • Strategic Use of Funds: Once you secure a grant, plan strategically for the allocation of funds. Ensure that the funds are used in a way that maximizes their impact on your business.
  • Stay Informed: Keep an eye on changes in grant programs, new opportunities, and updates in eligibility criteria. Staying informed can help you make the most of available resources.
  • Persistence Pays Off: Grant applications can be competitive, and rejection is not uncommon. Use each application experience as a chance to improve and keep pursuing funding opportunities.
  • Leverage Success: If you secure a grant, leverage it not only for financial support but also for building credibility, networking, and further growth.

Remember that grants are just one avenue of financial support for your business. Explore various funding options, create a solid business plan, and continuously seek opportunities for growth and innovation. Small business grants can be a valuable resource on your journey to success, and with dedication and strategic planning, you can make the most of them. Good luck on your business endeavors!

Small Business Grants FAQ

What is the $5,000 SBA grant?

The $5,000 SBA grant typically refers to the Small Business Administration’s Economic Injury Disaster Loan (EIDL) Advance. It’s part of the COVID-19 relief efforts and provides financial assistance to small businesses affected by the pandemic. However, the amount may vary depending on the economic impact.

How do I get money to start a small business?

To secure funding for starting a small business, consider various options, including personal savings, loans from friends and family, bank loans, angel investors, venture capital, crowdfunding, or applying for small business grants.

Does the government give money to startups?

Yes, the government offers various grant programs and resources to support startup businesses, particularly those involved in research, innovation, and community development. These grants are typically competitive and may have specific eligibility criteria.

What is the most common grant?

There isn’t a single “most common” grant, as grants vary widely in terms of their focus, objectives, and target recipients. Some common types include government grants for research and development, educational grants, and grants for nonprofit organizations.

Does the government give out $9,000 grants?

The government offers a wide range of grants, and some may provide funding in the range of $9,000. However, the availability and amount of grants can vary based on factors such as location, industry, and specific grant programs.

What is the golden grant?

There isn’t a specific “golden grant.” The term “golden grant” is not a standard grant category but might be used informally to describe a particularly valuable or highly sought-after grant opportunity.

What are the chances of winning a grant?

The chances of winning a grant depend on several factors, including the competitiveness of the grant program, the quality of your application, and how well your business aligns with the grant’s objectives. It’s essential to thoroughly research grants and submit well-prepared applications to improve your chances.

Who are mandatory grants most commonly awarded to?

Mandatory grants are typically awarded to organizations or entities that meet specific criteria defined by law. These grants are not typically awarded to small businesses but are often directed toward specific government programs or initiatives.

How can I get free money from the US government?

While the government does offer grants, it’s important to note that grants are not “free money.” They typically require a competitive application process and adherence to specific terms and conditions. To explore grant opportunities, research government grant programs and eligibility requirements, and submit well-prepared applications when applicable.

Featured Image Credit: Photo by Kenny Eliason; Unsplash – Thank you!

The post 6 Small Business Grants You Could Get Approved For appeared first on SmallBizTechnology.

]]>
64816
How To Easily Increase Your Email Deliverability Rate https://www.smallbiztechnology.com/archive/2024/01/how-to-easily-increase-your-email-deliverability-rate.html/ Tue, 23 Jan 2024 22:23:24 +0000 https://www.smallbiztechnology.com/?p=64811 No matter how much effort you’ve put into perfecting email marketing messages, there’s no guarantee they’re going to land in a recipient’s inbox. An email campaign can be a cost-effective choice, with email marketing boasting an impressive ROI. However, too many emails end up banished to spam folders, with recipients never even seeing the subject […]

The post How To Easily Increase Your Email Deliverability Rate appeared first on SmallBizTechnology.

]]>
No matter how much effort you’ve put into perfecting email marketing messages, there’s no guarantee they’re going to land in a recipient’s inbox. An email campaign can be a cost-effective choice, with email marketing boasting an impressive ROI. However, too many emails end up banished to spam folders, with recipients never even seeing the subject line. If this issue and sender reputation are killing your campaign, you need to start focusing on email deliverability. Not sure where to start? Below are some of the simplest ways you can start enhancing email deliverability today.

Warm Up Your Email Account To Enhance Sender Reputation

Before you start thinking seriously about launching a large-scale email marketing campaign, you’ll need to work on your sender reputation. Email warmup can help you build that reputation. One of the simplest ways to do this is by steadily increasing the amount of emails you’re sending. To avoid being blocked by providers, avoid the urge to fire off huge volumes of emails right off the bat. Fortunately, there are plenty of ways you can avoid being flagged as a spammer and start strengthening your sender reputation.

Easy Ways to Warm Up Your Account

Your domain reputation is the first thing to focus on. At best, a new domain is considered neutral by hosts. At worst, it’s looked upon as suspicious. You’ll want to avoid sending too many emails immediately and rule out using automated tools. It can take several months for a domain reputation to build, so you’ll need to be patient.

Another key step in the warmup process is configuring your email account. To ensure your account appears authentic, use actual data rather than fictitious personas. Thinking about adding HTML signatures to your emails? There’s no room for error here. If you’re not comfortable with HTML, stick to a basic text signature instead.

While you’re not ready to unleash a full email campaign just yet, you can begin by warming it up by sending out a handful of emails daily. Avoid automation here, and ensure you’re not sending any marketing messages. By sending out casual messages to personal contacts and taking the time to reply to responses, your sender reputation will benefit.

Why Quality Content Matters

Quality matters when sending emails. If you’re stuffing emails with irrelevant content that recipients have no interest in, you increase your odds of being relegated to spam folders. When this happens enough, your sender reputation suffers. By taking the time to create compelling content that engages your audience, you’re less likely to be sidelined as spam.

What’s more, make sure your content is optimized for all device types. Around 1.7 billion people use mobile phones to access their emails. If your content doesn’t display correctly on smartphone screens, you’re putting your campaign at a distinct disadvantage.

Use Analytics To Improve Engagement

Improving email deliverability should be an ongoing process. The good news is that it doesn’t take much effort to continuously enhance engagement and improve the success rate of email campaigns. Something as simple as sifting out inactive email addresses from your contact list can help improve your sender reputation.

You can also turn to basic email metrics to gauge the success of a campaign. Start with positive engagement metrics first. How many email opens are you getting? What about your click rate? If you’re scoring well on both counts, take this as a clear sign that you’re on the right track. However, you’ll also need to know how to analyze negative metrics. A high bounce rate can really hurt your reputation. Additionally, you’ll want to keep an eye on things like unsubscribes and how many spam complaints have been made against your account.

Unless you’ve been very lucky, you’re not going to be looking at a glowing slate of positive engagement metrics immediately. If results are more balanced and you’re not sure what’s resonating with readers, A/B testing can be a useful next step.

Patience Pays Off

Waiting around for the domain and sender’s reputation to improve can be frustrating. However, by being proactive and working on those deliverability metrics from the off, you’ll quickly start to see positive results. By holding fire on automation, creating compelling content, and regularly reviewing engagement metrics, there’s no reason why email deliverability issues should hinder your campaign.

The post How To Easily Increase Your Email Deliverability Rate appeared first on SmallBizTechnology.

]]>
64811
How Can Businesses Ensure Accessibility and Inclusivity in Virtual Tours for All Audiences? https://www.smallbiztechnology.com/archive/2024/01/how-can-businesses-ensure-accessibility-and-inclusivity-in-virtual-tours-for-all-audiences.html/ Mon, 22 Jan 2024 21:46:43 +0000 https://www.smallbiztechnology.com/?p=64799 Inclusivity is crucial for modern businesses. Making your workplace or services accessible to a wider range of people promotes equity in and outside the company. Virtual tours are an excellent way to achieve that. Virtual tours come in many forms. They can be as simple as a digital walkthrough on people’s phones or computers or […]

The post How Can Businesses Ensure Accessibility and Inclusivity in Virtual Tours for All Audiences? appeared first on SmallBizTechnology.

]]>
Inclusivity is crucial for modern businesses. Making your workplace or services accessible to a wider range of people promotes equity in and outside the company. Virtual tours are an excellent way to achieve that.

Virtual tours come in many forms. They can be as simple as a digital walkthrough on people’s phones or computers or as immersive as virtual reality (VR) experiences. Whatever the specifics, there are great tools for ensuring accessibility and inclusivity if you implement them properly. Here’s how you can make the most of them.

Provide Virtual Tours for Customers

Depending on your business type, you may consider virtual customer-centric experiences. Manufacturers can give virtual tours of their facilities. Entertainment companies can use them to accommodate guests who can’t make it in person. Travel businesses could recreate far-away destinations in virtual replicas.

Businesses that historically rely on in-person visits have the most to gain from virtual tours. For example, the real estate industry saw an exponential increase in property showings once VR home tours became a reality.

Virtual alternatives to in-person business appeal to a wider audience. Many people have disabilities that hinder them from participating in in-person walkthroughs or may not be able to afford to travel to some destinations. Virtual experiences ensure everyone can enjoy your company despite these barriers.

Provide Virtual Tours for Employees

Customer experiences are the most obvious way to implement virtual tours, but they’re not the only ones. You can also offer virtual visits and vacations to employees.

You could let employees use company-owned VR equipment to enjoy immersive, relaxing experiences to reduce workplace stress. Alternatively, you could host virtual tours of exciting destinations without worrying about the logistics and inaccessibility of group travel. This technology could even be part of your work, like doing virtual walkthroughs of new company locations.

Virtual workplace experiences are particularly valuable for international employees. Global teams are most effective when everyone feels included and connected, which can be difficult in conventional workplaces. Using VR to bring everyone together in an engaging environment lets you overcome that obstacle.

Support Multiple Accessibility Technologies

Regardless of who you run virtual tours for, covering several options is important. Remember, the point of these experiences is to be more inclusive, so you should consider how different options accommodate various groups.

Many virtual experiences focus on immersion, which is great, but you should also have options for people with visual impairments. Text-to-speech software and audio descriptions of visuals can help. Similarly, providing hands-free options to control these experiences makes them more accessible to those with physical disabilities.

Some businesses may want to craft different virtual experiences for audiences of varying accessibility needs or education levels. Some companies offer separate experiences for varying grade levels, for example. Alternatively, you could create various tours based on audio, visual, or physical needs.

Consider Technological Barriers

Similarly, you should consider how some audiences may face technological obstacles. Offering a wider variety of virtual tours instead of relying on a single technology makes them more accessible.

VR is the most obvious and immersive way to offer virtual tours, but it’s also one of the least affordable. Headsets cost over $400 on average, and that doesn’t include the cost and availability of a fast enough internet connection. That may not be an issue if you buy VR gear as a company to offer your employees, but it limits consumer-facing or remote worker accessibility.

In-browser online virtual experiences or phone-based augmented reality (AR) tours are more accessible alternatives. They may be less immersive, but supporting these separate technologies ensures you can be more inclusive.

Virtual Tours Are the Future of Accessibility

Tours are a great way to connect with customers or make the workplace more engaging. Virtual alternatives let you extend these benefits to more people. On top of getting additional business, inclusivity can improve your public image, boost workplace morale, and accommodate people who traditional experiences may leave out.

If you’re planning on implementing virtual experiences, remember why you’re doing so. Consider how you can benefit customers and employees through these tours, support multiple technologies, and provide ways around technological barriers. You can create the most inclusive and engaging business experiences possible if you can do all that.

 

Featured image provided by MART PRODUCTION; Pexels; Thanks!

The post How Can Businesses Ensure Accessibility and Inclusivity in Virtual Tours for All Audiences? appeared first on SmallBizTechnology.

]]>
64799
4 Ways To Modernize Facility Maintenance: The Role of FSM Software https://www.smallbiztechnology.com/archive/2024/01/4-ways-to-modernize-facility-maintenance-the-role-of-fsm-software.html/ Mon, 22 Jan 2024 21:37:13 +0000 https://www.smallbiztechnology.com/?p=64802 Artificial Intelligence is upgrading many traditional and ‘offline’ industries with advanced analytics and automation. Facility Maintenance will not be an exception here – as the era of modern facility maintenance is taking shape with better security and intelligent mechanization. Facility management involves various maintenance activities of a manufacturing facility or commercial property. Maintenance is crucial […]

The post 4 Ways To Modernize Facility Maintenance: The Role of FSM Software appeared first on SmallBizTechnology.

]]>
Artificial Intelligence is upgrading many traditional and ‘offline’ industries with advanced analytics and automation. Facility Maintenance will not be an exception here – as the era of modern facility maintenance is taking shape with better security and intelligent mechanization. Facility management involves various maintenance activities of a manufacturing facility or commercial property. Maintenance is crucial to ensure the facility is reliable 100% of the time Many of these tasks are reactive in nature – which means, that whenever there is a problem, the field service technicians come to fix the same. It is possible to implement a proactive maintenance schedule using the latest technology, especially SaaS and AI-enabled software tools. The best way to get started at upgrading your facility’s maintenance is to adopt a field service or property management software – read more to learn why.

What is property management software?

Property management software is a specialized field service management solution that provides a central platform to automate, manage, and streamline various facilities and preventive maintenance work. For example, using property management software, it is possible to track inventory size, implement preventive maintenance schedules, handle work orders till completion, and much more.

How does property management software digitize and improve facility maintenance?

Preventive maintenance is where having property management software helps reduce expenses, ensure minimal breakdown of equipment, and improve overall inventory management operations. It mainly does so by tracking historical data of managing supplies, equipment, materials, systems, or tools. It creates reports and helps in extracting insights such that it suggests modifications, automates manual work, and alerts in case of downtimes for quick fixes.

Other key aspects where property management software helps streamline operations include:

Automate work order management

Work orders often face exposure to human errors resulting in wrong job placement, resource allocation, and rework. For example, software can help prioritize your work orders for execution so that urgent tasks can be taken care of at the earliest possible time. It also helps cut down time spent on manual work like collecting information from customers or workers for placing orders, filling forms, sharing files, etc.

Property management software also makes it possible to schedule recurring work orders. This helps you –

Keep field service workers in the loop in real-time

When you are running and maintaining a manufacturing facility, having real-time information about equipment usage, field service worker location, and overall plant efficiency helps tackle emergencies. Having property management software means you can track and communicate metrics like temperatures around the facility or detect any anomalies in the environment and take quick action.

The software includes real-time messaging and notification features that keep field service workers and supervisors in the loop. In case of emergency, workers can share images or videos quickly with managers to help mitigate facility disasters.

Reduce equipment failure

Equipment failure or downtime causes delays, a rise in expenses, and losses due to the inability to complete work orders. Using property management software helps track equipment health to make sure they are utilized on time and with healthy usage frequency. It ensures you undertake equipment maintenance work on time. You can also track the expiry of certain materials or supplies kept in the facility and get alerted to restock or use them on time.

Comply with regulations and be ready for audits

When choosing a facilities management software, make sure it also helps you stay compliant with local laws relevant to your facility’s location. By tracking equipment usage, facility outputs, field service worker timesheets, and more – it is possible to align with necessary metrics for maintaining a healthy facility.

For example, many countries have labor laws for workers in warehouses or manufacturing facilities. Property management software will help ensure safety rules are being followed, track timesheets to determine productive work, and manage compensations. Knowing these metrics helps with labor compliance work.

The post 4 Ways To Modernize Facility Maintenance: The Role of FSM Software appeared first on SmallBizTechnology.

]]>
64802
Navigating the Financial Challenges of Parenthood https://www.smallbiztechnology.com/archive/2024/01/navigating-the-financial-challenges-of-parenthood.html/ Fri, 19 Jan 2024 20:53:54 +0000 https://www.smallbiztechnology.com/?p=64793 According to Brookings Institution statistics, middle-income families with two children will spend over $310,000 raising a child from 2015 until 17 years of age in 2032. Starting a family can be expensive, and many parents and caregivers will make sacrifices to ensure their children have what they need to thrive. While navigating the financial challenges […]

The post Navigating the Financial Challenges of Parenthood appeared first on SmallBizTechnology.

]]>
According to Brookings Institution statistics, middle-income families with two children will spend over $310,000 raising a child from 2015 until 17 years of age in 2032. Starting a family can be expensive, and many parents and caregivers will make sacrifices to ensure their children have what they need to thrive. While navigating the financial challenges of parenthood is undoubtedly challenging, you may be able to take some of these helpful actions:

Apply for Loans

Car loans for family-friendly vehicles and payday express loans for unexpected costs can be helpful for families unable to cover big expenses due to the high cost of living. Payday loans can be beneficial when facing unexpected one-off costs like car repairs or new appliances.

You may also explore loans when making home upgrades or buying new furniture. Many families can handle regular weekly loan payments better than larger, one-off payments.

Seek Remote Work

Being a new parent can sometimes mean taking time off work to care for your children. While you likely wouldn’t have it any other way, managing the income loss can be challenging. If you have digital skills, consider part-time remote jobs to ease the burden. Completing a few hours of work while your children sleep might provide you with much-needed funds to pay everyday bills.

Rely On Family for Childcare

Childcare in the United States is expensive, with American Progress reporting that families with infants would need to pay $16,000 annually to cover the actual cost of childcare. This is around 21% of a family of three’s median income.

When you’re not in a position to pay over $1,300 per month, you might be able to reduce your childcare-related costs by relying on loved ones for help. Even just a few days of shared care might result in significant financial savings.

Be a Responsible Spender

With more mouths to feed, money doesn’t go as far as it might have done before you had children. However, that doesn’t mean you won’t be able to afford what you need. There are many things you can do to save money and cut costs, such as:

  • Creating a meal plan
  • Shopping for in-season produce
  • Growing your own vegetables
  • Not making impulse buys
  • Buying used goods
  • Selling something before buying something to clear clutter and save money

Enjoy Free Activities

While you might love to take your children to paid attractions like theme parks and zoos and let them participate in extracurricular activities, the costs can stack up. Fortunately, there are plenty of fun activities your family can enjoy that don’t cost anything.

You can explore national parks and museums, visit beaches and rivers, and head to local parks for fun on public playground equipment. Libraries, malls, farmer’s markets, and botanical gardens might also be immersive and exciting environments for your family. Not every family bonding activity has to cost money.

Navigating the financial challenges of parenthood can sometimes be hard, but they can be manageable with time and planning. Be a responsible spender, ask loved ones for help, and be aware of the available lending options to ease your financial stress. Managing your family’s finances might be more straightforward than you think. 

Featured image provided by Vitaly Taranov; Unsplash; Thanks!

The post Navigating the Financial Challenges of Parenthood appeared first on SmallBizTechnology.

]]>
64793
The Challenges Faced by Billionaire Owners in the News Industry https://www.smallbiztechnology.com/archive/2024/01/the-challenges-faced-by-billionaire-owners-in-the-news-industry.html/ Thu, 18 Jan 2024 18:46:49 +0000 https://www.smallbiztechnology.com/?p=64785 The news industry has witnessed a significant decline in profitability over the past decade, prompting billionaires like Jeff Bezos, Patrick Soon-Shiong, and Marc Benioff to step in and acquire renowned media outlets in an attempt to revive their fortunes. However, it seems that even their substantial resources and expertise have not shielded them from the […]

The post The Challenges Faced by Billionaire Owners in the News Industry appeared first on SmallBizTechnology.

]]>
The news industry has witnessed a significant decline in profitability over the past decade, prompting billionaires like Jeff Bezos, Patrick Soon-Shiong, and Marc Benioff to step in and acquire renowned media outlets in an attempt to revive their fortunes. However, it seems that even their substantial resources and expertise have not shielded them from the challenges plaguing the industry. In this article, we will explore the struggles faced by these billionaire owners and the impact it has had on publications like The Washington Post, The Los Angeles Times, and Time magazine.

The Initial Optimism and Investments

When Bezos, Soon-Shiong, and Benioff purchased their respective media outlets, there was a sense of cautious optimism in the newsrooms. It was hoped that their business acumen and tech know-how would pave the way for innovative solutions to the pressing issue of generating revenue in the digital era. Bezos acquired The Washington Post in 2013 for approximately $250 million, Soon-Shiong purchased The Los Angeles Times in 2018 for $500 million, and Benioff bought Time magazine with his wife for $190 million in the same year. However, despite their best efforts, these billionaire owners have found themselves grappling with the same financial challenges faced by their predecessors.

The Harsh Reality of Losses

According to insiders familiar with the financial situation of these publications, both Time, The Washington Post, and The Los Angeles Times incurred significant losses in the previous year. Despite substantial investments and exhaustive attempts to diversify revenue streams, these publications were unable to turn a profit. The losses suffered by these media outlets have underscored the fact that wealth alone does not guarantee success in the news industry.

“Wealth doesn’t insulate an owner from the serious challenges plaguing many media companies, and it turns out being a billionaire isn’t a predictor for solving those problems,” said Ann Marie Lipinski, the curator of the Nieman Foundation for Journalism at Harvard University. The employees, who initially held high hopes for their billionaire owners, have also been met with the realization that financial success is not easily attainable.

The Troubles at The Los Angeles Times

The Los Angeles Times has been particularly affected by the financial struggles. Kevin Merida, an esteemed editor, recently announced his resignation, which sources say was due to tensions with Soon-Shiong over editorial and business priorities. The company was projected to lose between $30 million to $40 million in 2023, prompting job cuts and discussions on the possibility of further layoffs. The situation has become so dire that the union of The Los Angeles Times has called for an emergency meeting to address the impending layoffs.

A spokesperson for Soon-Shiong acknowledged the significant gap between revenue and expenses at The Los Angeles Times, even after cost-saving measures were implemented. While the billionaire owner and his family have invested tens of millions of dollars annually since acquiring the publication in 2018, it has become evident that relying solely on the owner’s benevolence is not a sustainable long-term plan.

The Struggles at The Washington Post

Similarly, Bezos has faced challenges in turning The Washington Post into a profitable venture. Despite the momentum gained following the 2020 election, the publication experienced a decline in subscriptions and advertising revenue, resulting in losses of approximately $100 million last year. In response, the company initiated buyouts, which led to the departure of 240 employees, including some well-regarded journalists. Concerns have been raised by remaining staff regarding the diminished research capabilities for impactful reporting.

Mr. Bezos, who once stated that he purchased The Post because it was an important institution, has emphasized the need for profitability. However, the financial struggles faced by the publication have persisted, casting doubt on the ability of even the wealthiest individuals to reverse the fortunes of traditional news organizations.

The Challenges at Time Magazine

Time magazine, under Benioff’s ownership, has also encountered financial difficulties. Reports suggest that the publication lost around $20 million in 2023 alone. In an attempt to mitigate these losses, Time has considered cost-cutting measures in the first quarter of this year. The company, however, has refrained from commenting on its financial situation and has instead highlighted the growing audiences and advertising revenue under the leadership of CEO Jessica Sibley.

Despite the challenges faced by Time, Benioff remains optimistic about the company’s future. He commended Sibley for her efforts in restructuring the organization and driving growth, citing “lots of exciting changes based on an amazing vision.” Time is also exploring brand licensing deals overseas, following the footsteps of successful magazine companies like Forbes and Condé Nast.

The Few Success Stories

While many billionaire-owned news organizations struggle, some success stories offer a glimmer of hope. The Boston Globe, acquired by John W. Henry, the owner of the Boston Red Sox, has reportedly been profitable for several years. The profits generated by the publication have been reinvested to further strengthen The Globe’s operations. Likewise, The Atlantic, purchased by Laurene Powell Jobs, has set ambitious targets for digital and print subscribers, aiming to achieve profitability. Although The Atlantic has yet to achieve profitability, it boasts a significant subscriber base of over 925,000 as of last summer.

The Increasing Challenges

The challenges faced by these billionaire-owned news organizations are only intensifying. Web traffic has dwindled as referrals from search engines like Google decline, while the rise of AI-powered applications threatens to further erode readership. Additionally, news anxiety, avoidance, and fierce competition for advertising dollars have compounded the difficulties faced by these media outlets. Analyst and media entrepreneur Ken Doctor notes that billionaire owners in the news industry are exhibiting signs of fatigue, as losing money year after year is a daunting prospect, even for the wealthiest individuals.

In conclusion, the aspirations of billionaire owners to revitalize the news industry have been met with significant challenges. Despite their substantial investments and expertise, publications like The Washington Post, The Los Angeles Times, and Time magazine continue to struggle financially. While success stories exist, the overall landscape for traditional news organizations remains challenging. The path to profitability and sustainability in the digital age requires innovative strategies, adaptability, and a deep understanding of the evolving media landscape.

See first source: New York Times

FAQ

1. Who are the billionaires mentioned in the article who have acquired media outlets?

The billionaires mentioned in the article are Jeff Bezos, Patrick Soon-Shiong, and Marc Benioff.

2. Which media outlets did Jeff Bezos, Patrick Soon-Shiong, and Marc Benioff acquire?

Jeff Bezos acquired The Washington Post, Patrick Soon-Shiong purchased The Los Angeles Times, and Marc Benioff bought Time magazine.

3. What was the initial optimism when these billionaires acquired media outlets?

There was a sense of cautious optimism that their business acumen and tech know-how would lead to innovative solutions for generating revenue in the digital era.

4. Have these billionaire owners been successful in turning a profit for their media outlets?

No, despite substantial investments and efforts to diversify revenue streams, these publications, including Time, The Washington Post, and The Los Angeles Times, have incurred significant losses.

5. What challenges have these billionaire owners faced in the news industry?

These billionaire owners have faced challenges related to financial losses, declining subscriptions, and the need for profitability. They have also encountered tensions with editorial and business priorities.

6. Are there any success stories among billionaire-owned news organizations?

Some success stories include The Boston Globe, owned by John W. Henry, which has been profitable for several years, and The Atlantic, purchased by Laurene Powell Jobs, which aims for profitability with a significant subscriber base.

7. What are the challenges intensifying the struggles of billionaire-owned news organizations?

Challenges include dwindling web traffic, competition from AI-powered applications, news anxiety, avoidance, and fierce competition for advertising dollars. These factors make it increasingly difficult for media outlets to thrive.

8. How are billionaire owners in the news industry reacting to ongoing financial challenges?

Many billionaire owners are showing signs of fatigue as they continue to lose money year after year. The prospect of sustained financial losses is daunting, even for the wealthiest individuals.

9. What is the key takeaway from the article regarding billionaire-owned media outlets?

The aspirations of billionaire owners to revitalize the news industry have been met with significant challenges. While some success stories exist, the overall landscape for traditional news organizations remains challenging in the digital age.

10. What is required for media outlets to achieve profitability and sustainability in the digital age?

Achieving profitability and sustainability in the digital age requires innovative strategies, adaptability, and a deep understanding of the evolving media landscape.

Featured Image Credit: Photo by Bank Phrom; Unsplash – Thank you!

The post The Challenges Faced by Billionaire Owners in the News Industry appeared first on SmallBizTechnology.

]]>
64785
U.S. Economy: Analyzing the Impact of Fed’s Rate Hikes https://www.smallbiztechnology.com/archive/2024/01/u-s-economy-analyzing-the-impact-of-feds-rate-hikes.html/ Wed, 17 Jan 2024 14:10:08 +0000 https://www.smallbiztechnology.com/?p=64779 The U.S. economy has been closely monitored in recent months as the Federal Reserve implemented a series of interest rate hikes. The International Monetary Fund (IMF) has conducted an analysis to determine the extent to which these tightening monetary policies have influenced the economy. According to the IMF, around 75% of the impact has already […]

The post U.S. Economy: Analyzing the Impact of Fed’s Rate Hikes appeared first on SmallBizTechnology.

]]>
The U.S. economy has been closely monitored in recent months as the Federal Reserve implemented a series of interest rate hikes. The International Monetary Fund (IMF) has conducted an analysis to determine the extent to which these tightening monetary policies have influenced the economy. According to the IMF, around 75% of the impact has already been felt, with the remaining effects expected to materialize within the current year. In this article, we will explore the findings of the IMF’s analysis and delve into the implications for the U.S. economy.

Understanding the Transmission of Monetary Policy

The Resilience of the U.S. Economy

Despite the rate hikes, the U.S. economy has displayed remarkable resilience. Gita Gopinath, the IMF’s Deputy Managing Director, highlighted this during a panel discussion at the World Economic Forum. She stated that approximately three quarters, or 75%, of the transmission of tighter monetary policy has already occurred in the United States. This suggests that the impact of the rate hikes has been absorbed to a significant extent. However, Gopinath also acknowledged that there is still some transmission yet to be observed, particularly in the euro area where interest rate hikes began later.

Uneven Impact on Different Economies

While the U.S. economy has weathered the rate hikes relatively well, the euro zone has experienced stagnation. The European Central Bank initiated its own series of interest rate hikes in July 2022, after the United States had already commenced its tightening cycle in March of the same year. François Villeroy de Galhau, the governor of France’s central bank, emphasized that the transmission of monetary policy faces two lags: from policy decisions to financial conditions, and from financial conditions to the real economy. He suggested that the first lag is mostly over, but the second lag is more challenging to assess and depends on various sectors.

Impact on Household and Corporate Balance Sheets

One positive outcome of the rate hikes has been the strengthening of households and corporations’ balance sheets. The IMF’s Gopinath noted that despite the effects of the policy decisions, both households and corporations have exhibited stronger financial positions. This resilience has contributed to the overall stability of the U.S. economy. Additionally, Gopinath highlighted that labor markets have slowed down, but at a gradual pace. This gradual slowdown, coupled with a decline in inflation, has led the IMF to raise the probabilities of a soft landing scenario, where economic activity remains relatively stable.

Sector-Specific Implications

Real Estate Sector

The real estate sector is particularly sensitive to changes in interest rates. Villeroy de Galhau suggested that most of the transmission in this sector has already taken place. This implies that the impact of rate hikes on real estate activity has largely been absorbed. However, it is important to note that the effects may still vary across different regions and sub-sectors within the real estate industry.

Other Sectors

The transmission of monetary policy to other sectors remains an area of ongoing observation. The extent to which various sectors are affected by the rate hikes will likely differ. While some sectors may have experienced significant transmission already, others may still be in the process of absorbing the impact. It is crucial to closely monitor these sectors to understand the overall implications for the U.S. economy.

See first source: CNBC

FAQ

1. What is the focus of the article regarding the U.S. economy and interest rate hikes?

This article explores the analysis conducted by the International Monetary Fund (IMF) on the extent to which recent interest rate hikes by the Federal Reserve have influenced the U.S. economy.

2. What percentage of the impact of the interest rate hikes has already been felt in the U.S.?

According to the IMF, approximately 75% of the impact of the tightening monetary policies has already been experienced in the United States.

3. What is the timeline for the remaining effects of the rate hikes to materialize?

The remaining effects of the rate hikes are expected to materialize within the current year, as per the IMF’s analysis.

4. How has the U.S. economy responded to the rate hikes?

Despite the rate hikes, the U.S. economy has displayed resilience. The IMF’s Deputy Managing Director, Gita Gopinath, noted that the impact has been absorbed to a significant extent.

5. How has the euro zone responded to interest rate hikes compared to the U.S.?

While the U.S. economy has weathered the rate hikes well, the euro zone has experienced stagnation. The European Central Bank initiated its own series of rate hikes later, leading to differences in impact.

6. What are the two lags in the transmission of monetary policy mentioned in the article?

The transmission of monetary policy faces two lags: one from policy decisions to financial conditions and another from financial conditions to the real economy.

7. How have households and corporations in the U.S. responded to the rate hikes?

One positive outcome of the rate hikes has been the strengthening of households and corporations’ balance sheets. Both have exhibited stronger financial positions despite the policy effects.

8. What scenario does the IMF raise probabilities for, given the economic conditions described?

The IMF has raised probabilities for a soft landing scenario, where economic activity remains relatively stable. This is due to the gradual slowdown in labor markets and a decline in inflation.

9. Which sector is particularly sensitive to changes in interest rates, and how much of the transmission has already occurred in this sector?

The real estate sector is sensitive to interest rate changes, and most of the transmission in this sector has already taken place.

10. How does the impact of rate hikes vary across different sectors within the U.S. economy?

The extent of impact on various sectors within the U.S. economy may differ. Some sectors may have already experienced significant transmission, while others may still be in the process of absorbing the impact.

Featured Image Credit: Photo by Blogging Guide; Unsplash – Thank you!

The post U.S. Economy: Analyzing the Impact of Fed’s Rate Hikes appeared first on SmallBizTechnology.

]]>
64779
3 Tech Startups Making Waves in Real Estate   https://www.smallbiztechnology.com/archive/2024/01/3-tech-startups-making-waves-in-real-estate.html/ Tue, 16 Jan 2024 16:09:15 +0000 https://www.smallbiztechnology.com/?p=64762 At its core, the idea behind a startup is simple. It’s a business that is in the earliest stages of its operations. Oftentimes, it is financed directly by its founders, although they usually actively seek outside investors and founders. Some of the biggest companies in the world began along these lines. Airbnb, Facebook, Instagram, and […]

The post 3 Tech Startups Making Waves in Real Estate   appeared first on SmallBizTechnology.

]]>
At its core, the idea behind a startup is simple. It’s a business that is in the earliest stages of its operations. Oftentimes, it is financed directly by its founders, although they usually actively seek outside investors and founders.

Some of the biggest companies in the world began along these lines. Airbnb, Facebook, Instagram, and others all had the “startup” moniker at one point. They were able to grow and evolve because they were young and exciting. They presented fresh, new ideas to the industries they were targeting.

The same is often true in the world of real estate. At any given moment, there are eagle-eyed companies ready and waiting to come in and disrupt what we know to be true about the industry in the best possible way. Right now, there are a few key startups making waves in real estate, all of which are worth paying attention to in the new year and beyond.

dealmachine - startups making waves in real estate

1. DealMachine

By far, one of the most interesting startups making waves in real estate today is an Indianapolis-based tech company called DealMachine. Dealmachine ranked #36 on Inc 5000’s list of fastest-growing companies in 2021, bringing in a yearly revenue of $12.9 million within their first four years in business. It stands out because of its disruptive approach, particularly regarding things like wholesale real estate.

At its core, DealMachine is a platform built to streamline the property prospecting process. It leverages not only artificial intelligence but also powerful data analytics to benefit users. People can quickly and efficiently identify lucrative real estate opportunities quickly and efficiently in a way that was unthinkable even as recently as a few years ago.

Again, think about things within the context of wholesale real estate. To make money, you need to be able to identify opportunities that are viable to both a buyer and a seller. Only by getting the seller to agree to one price and the buyer to agree to a higher one will you be able to generate income for yourself. This doubles the amount of work needed over a traditional real estate investment. Any opportunity to simplify that process and make it more efficient is worth taking advantage of, and DealMachine goes a long way toward accomplishing that.

DealMachine also sports a user-friendly interface, further simplifying essential tasks like lead generation and management. Overall, it’s a great way to empower real estate professionals to optimize their workflows (and their revenue) as much as possible.

matterport - startups making waves in real estate

2. Matterport

Matterport is a real estate startup specializing in virtual reality – a technology that has impacted the field for many years. It became especially important during the COVID-19 pandemic when in-person property showings essentially became impossible for a period of time. The goal of a showing is always to help people visualize what it might be like to inhabit a space. Thanks to VR, it’s easier than ever to do that without being there.

Matterport uses VR for virtual property tours. People can explore properties in a way that is both immersive and interactive. Even though the pandemic is thankfully winding down and in-person showings have become the new norm again, this is still key. If you’re planning on moving across the country, you still want to feel confident in the place you’ve chosen to live. However, it isn’t necessarily in the budget to make constant trips back and forth to see a home with your own two eyes. Now, virtual reality allows for the next best thing. For real estate professionals, it also increases the size of their target audience to practically anyone, regardless of where they currently live.

fractional - startups making waves in real estate

3. Fractional

Over the last two decades, social media has evolved from a simple novelty into one of the dominant forms of communication on the planet. Sites like Facebook and Twitter/X have literally billions of users between them. It’s changed how we interact, keep in touch with our friends and family members, and even how we work.

That’s what makes Fractional a worthy inclusion on any list of the tech startups making waves in real estate. It’s a social media platform that allows like-minded individuals to co-invest in properties. It also acts as a viable way for those professionals to build their network.

Fractional acts as a one-stop shop for people to learn as much as possible about real estate. They can join communities, attend events, and even explore specific projects that may capture their interest. Once they’ve selected a project, they’re connected with others who are eager to capitalize on the opportunity in front of them. All due diligence is handled through the platform so everyone can operate confidently.

In essence, it’s a way to participate in investment opportunities that may have otherwise been impossible. Perhaps you have the money to invest but aren’t sure how or even where to start. Maybe you are great at identifying opportunities but have never been able to raise the money needed to begin. By building upon the principles of social networking as a concept, Fractional acts as a viable way to solve both challenges simultaneously. Moving forward, it will absolutely shift the way we think about real estate investing in a bold new direction.

Innovative Companies Like These are Changing the Real Estate Landscape

Overall, startups like these are exciting because they’re disruptive. As any industry ages, it naturally begins to stagnate. There’s less of a constant drive for innovation and more of an increased demand for profits. Things stay at a level of status. This isn’t necessarily a bad thing – but it certainly isn’t pushing the envelope, either.

However, companies like those outlined above are poised to change all that. These technology-driven ventures exemplify what makes real estate great and the potential of where it is all headed. They push the needle towards greater efficiency, better accessibility, and innovation in reshaping the future of the field.

They’re doing what they should be: leveraging technology to redefine everything from property management to investment strategies to the very nature of the client experience. When you think about how much real estate has evolved in even as few as the last five years, it’s safe to say that things will look dramatically different just five years from now. It’s the companies like those named above that we will all have to thank for that.

 

Featured image provided by Pixabay; Pexels; Thanks!

The post 3 Tech Startups Making Waves in Real Estate   appeared first on SmallBizTechnology.

]]>
64762
Congress Announces Major Tax Deal to Revive Breaks for Businesses https://www.smallbiztechnology.com/archive/2024/01/congress-announces-major-tax-deal-to-revive-breaks-for-businesses.html/ Tue, 16 Jan 2024 15:46:50 +0000 https://www.smallbiztechnology.com/?p=64759 The United States Congress has reached a bipartisan agreement to expand the child tax credit and provide tax breaks for businesses. This $78 billion tax agreement, negotiated between House Ways and Means Chair Jason Smith and Senate Finance Chair Ron Wyden, aims to provide relief to American families, strengthen Main Street businesses, enhance competitiveness against […]

The post Congress Announces Major Tax Deal to Revive Breaks for Businesses appeared first on SmallBizTechnology.

]]>
The United States Congress has reached a bipartisan agreement to expand the child tax credit and provide tax breaks for businesses. This $78 billion tax agreement, negotiated between House Ways and Means Chair Jason Smith and Senate Finance Chair Ron Wyden, aims to provide relief to American families, strengthen Main Street businesses, enhance competitiveness against China, and create jobs.

Enhancing the Child Tax Credit

One of the key provisions of the tax deal is the enhancement of the child tax credit. The agreement seeks to provide greater tax relief to families facing financial difficulties and those with multiple children. By lifting the refundable cap of $1,600 and adjusting it for inflation, the new child tax credit policy will benefit approximately 16 million children in low-income families.

According to an analysis by the liberal-leaning Center on Budget and Policy Priorities, this expansion will significantly reduce child poverty. In its first year, the expansion is projected to lift as many as 400,000 children above the poverty line, while simultaneously improving the economic situation for an additional 3 million children.

A Big Deal for American Families

Democrats, who had previously passed a temporary version of the child tax credit, were adamant about securing a larger credit to combat child poverty. The new agreement, though providing smaller benefits compared to the monthly payments under the American Rescue Plan, is expected to have a positive impact on 15 million children from low-income families.

Senate Finance Chair Ron Wyden expressed his satisfaction with the plan, stating, “Given today’s miserable political climate, it’s a big deal to have this opportunity to pass pro-family policy that helps so many kids get ahead.”

Reviving Tax Breaks for Businesses

In addition to the child tax credit expansion, the tax deal also revives certain tax breaks for businesses that had expired. Republicans were particularly motivated to revive portions of the 2017 Trump tax cuts. The agreement includes provisions such as expensing for research and experimental costs, restoration of an earlier interest deduction, an expansion of small-business expensing, and an extension of bonus depreciation.

These measures aim to support businesses and encourage innovation and growth in the economy. By providing tax breaks and incentives, Congress seeks to boost entrepreneurship and enhance the competitiveness of American businesses.

Timeline and Implications

Senate Finance Chair Ron Wyden aims to pass the tax deal by the beginning of the tax filing season, which is set to begin on January 29. However, the passage of the deal is not guaranteed, as Congress is currently juggling other priorities, such as averting a government shutdown and completing the funding process by March.

If the deal is successfully passed, it would be a rare achievement for a divided Congress that has been historically unproductive. Wyden emphasized his commitment to getting the deal passed in a timely manner, stating, “I’m going to pull out all the stops to get that done.”

See first source: CNBC

FAQ

1. What is the purpose of the bipartisan tax agreement reached in Congress?

The bipartisan tax agreement, totaling $78 billion, aims to achieve several goals, including expanding the child tax credit, providing tax breaks for businesses, offering relief to American families, strengthening Main Street businesses, enhancing competitiveness against China, and creating jobs.

2. How does the tax deal enhance the Child Tax Credit?

One of the key provisions of the tax deal focuses on enhancing the child tax credit. It removes the refundable cap of $1,600 and adjusts it for inflation, which will benefit approximately 16 million children in low-income families.

3. What impact is expected from the expansion of the Child Tax Credit?

The expansion of the Child Tax Credit is anticipated to have a significant impact on reducing child poverty. In its first year, it could lift as many as 400,000 children above the poverty line and improve the economic situation for an additional 3 million children.

4. Who advocated for the expansion of the Child Tax Credit?

Democrats, who had previously passed a temporary version of the child tax credit, were strong proponents of securing a larger credit to combat child poverty.

5. How does the tax deal support businesses?

In addition to the Child Tax Credit expansion, the tax deal revives certain tax breaks for businesses that had expired. These provisions include expensing for research and experimental costs, restoration of an earlier interest deduction, an expansion of small-business expensing, and an extension of bonus depreciation. These measures are designed to support businesses, encourage innovation, and stimulate growth in the economy.

6. What is the timeline for passing this tax deal?

Senate Finance Chair Ron Wyden aims to pass the tax deal by the beginning of the tax filing season, which starts on January 29. However, its passage is not guaranteed, given other congressional priorities such as averting a government shutdown and completing the funding process by March.

7. Why is this tax deal considered significant?

This tax deal is regarded as a significant achievement, especially for a divided Congress that has historically struggled with productivity. Senate Finance Chair Ron Wyden has expressed his commitment to expediting the deal’s passage, emphasizing its importance in supporting American families and businesses.

Featured Image Credit: Photo by Alexander Mils; Unsplash – Thank you!

The post Congress Announces Major Tax Deal to Revive Breaks for Businesses appeared first on SmallBizTechnology.

]]>
64759
The Rise of Trillionaires: A Decade of Division https://www.smallbiztechnology.com/archive/2024/01/the-rise-of-trillionaires-a-decade-of-division.html/ Mon, 15 Jan 2024 17:41:16 +0000 https://www.smallbiztechnology.com/?p=64753 An astonishing forecast has surfaced in a world where economic inequality is growing: the first trillionaire could emerge within the next decade. At the same time as political and business leaders gathered at the Swiss ski resort of Davos, the anti-poverty organization Oxfam International released its annual assessment of global inequalities. While billions of people […]

The post The Rise of Trillionaires: A Decade of Division appeared first on SmallBizTechnology.

]]>
An astonishing forecast has surfaced in a world where economic inequality is growing: the first trillionaire could emerge within the next decade. At the same time as political and business leaders gathered at the Swiss ski resort of Davos, the anti-poverty organization Oxfam International released its annual assessment of global inequalities. While billions of people are still struggling, this report shows how a small number of people have become extremely wealthy. We examine the causes of the increase of trillionaires and the consequences of this disparity in this article.

The Enhanced Disparity

The inequality between the world’s super-rich and everyone else has been “supercharged” by the coronavirus pandemic, says Oxfam. In real terms, the fortunes of the five wealthiest men—Walmart, Elon Musk, Bernard Arnault, and Jeff Bezos—have increased by an incredible 114% since 2020. There has been a decline in the wealth of nearly 5 billion people throughout this time. The interim head of Oxfam, Amitabh Behar, calls it the start of a “decade of division.”

A Milestone Worth Trillion Dollars

The value of someone would be comparable to that of oil-rich Saudi Arabia if they were to reach the trillion-dollar milestone. With a net worth of slightly under $250 billion, Elon Musk is now the wealthiest man in the world. But the troubling reality that nearly 5 billion people have seen a decrease in their financial well-being since the pandemic began is highlighted in Oxfam’s report. The inequality gap has been worsened as developing nations have failed to offer sufficient support during lockdowns. In addition, as pointed out by Oxfam, the poorest nations have felt the effects of events like Russia’s invasion of Ukraine, which caused food and energy prices to skyrocket.

The Importance of Global Leadership in Combating Inequality

With Brazil gearing up to host this year’s G20 summit, Oxfam sees it as a perfect opportunity to bring attention to global inequality. Luiz Inacio Lula da Silva, president of Brazil, has put developing-world concerns at the top of the G20 agenda. A number of important steps are part of Oxfam’s “inequality-busting” agenda. The world’s richest people should be subject to taxes in perpetuity, big businesses should be subject to higher taxes, and there should be a fresh push to stop tax evasion.

The urgency of these matters is underscored by Max Lawson, head of inequality policy at Oxfam, who says, “It’s time for the richest to pay their fair share and for governments around the world to invest in health care, education, and social protection to build a better and more equal future.”

Taking a Closer Look at the Trillionaire Landscape

Oxfam used Forbes data from November 2023 to examine the five wealthiest billionaires in order to better understand the current wealth distribution. Their wealth increased dramatically from $340 billion in March 2020 to an astounding $869 billion. This is equivalent to a 155% increase in nominal value. However, Oxfam determined the wealth of the world’s poorest 60% using data from Credit Suisse’s Global Wealth Databook 2019 and the UBS Global Wealth Report 2023.

The Way Ahead: Combating Inequality

Governments, lawmakers, and citizens should all take note of the report from Oxfam. A coordinated effort is necessary to tackle the widening wealth disparity. To fight inequality, consider the following:

1. A System of Gradual Taxation

Perpetual taxation of every nation’s wealthiest individuals is one of Oxfam’s main proposals. Governments can prevent the accumulation of wealth by a small number of people and promote economic equity by enacting progressive tax systems.

2. Reforming Corporate Taxes

Taxing big businesses more effectively is another important step toward lowering inequality. To make sure that corporations pay their fair share, Oxfam suggests tougher rules and international collaboration to stop tax avoidance.

3. Social Program Investment

Healthcare, education, and social security should be at the top of the government’s investment priority list. Societies can promote equal opportunities and help the downtrodden by directing resources to these areas.

4: Assisting Poor Countries

Developing nations must be empowered if global inequalities are to be addressed. Less fortunate nations can benefit from the advancements made by more prosperous nations by way of financial and technological aid.

5. Moral Company Procedures

When it comes to fighting inequality, business moguls are indispensable. Companies can help create a more equitable society by embracing ethical practices like paying fair wages, providing benefits to employees, and managing their supply chains responsibly.

See first source: AP News

FAQ

Q1: What is the main focus of the article?

A1: The article discusses the possibility of the world’s first trillionaire emerging within the next decade, the increasing wealth disparity, and the causes and consequences of this inequality.

Q2: How has the coronavirus pandemic impacted wealth inequality?

A2: The pandemic has “supercharged” wealth inequality, with the fortunes of the five wealthiest individuals increasing by 114% since 2020, while nearly 5 billion people have seen a decline in their wealth.

Q3: What measures does Oxfam propose to combat wealth inequality?

A3: Oxfam’s proposals include implementing perpetual taxation of the wealthiest individuals, reforming corporate taxes to prevent tax avoidance, investing in healthcare, education, and social security, empowering developing nations, and encouraging ethical business practices.

Q4: What milestone does the article mention regarding wealth?

A4: The article discusses the possibility of someone reaching the trillion-dollar milestone in net worth, which would be comparable to the value of oil-rich Saudi Arabia.

Q5: Who is currently the wealthiest individual, according to the article?

A5: Elon Musk is currently the wealthiest individual in the world, with a net worth of slightly under $250 billion.

Q6: What is the significance of the G20 summit in relation to wealth inequality?

A6: Oxfam sees the G20 summit as an opportunity to address global inequality, and the president of Brazil, Luiz Inacio Lula da Silva, has placed developing-world concerns at the top of the G20 agenda.

Q7: How does Oxfam suggest addressing wealth inequality through taxation?

A7: Oxfam proposes implementing a system of gradual taxation for the wealthiest individuals and reforming corporate taxes to ensure that corporations pay their fair share.

Q8: What areas should governments prioritize for investment to combat inequality, according to Oxfam?

A8: Oxfam suggests that governments should prioritize healthcare, education, and social security investment to promote equal opportunities and help marginalized communities.

Q9: What role do business practices play in combating inequality, according to the article?

A9: Business practices, such as paying fair wages, providing employee benefits, and managing supply chains responsibly, are essential in contributing to a more equitable society and fighting inequality.

Q10: How has the wealth of the world’s five wealthiest billionaires changed since 2020?

A10: Their wealth increased dramatically from $340 billion in March 2020 to $869 billion, representing a 155% increase in nominal value.

Featured Image Credit: Photo by Mufid Majnun; Unsplash – Thank you!

The post The Rise of Trillionaires: A Decade of Division appeared first on SmallBizTechnology.

]]>
64753
Congress Nears $70 Billion Tax Deal: Child Tax Credit and Business Incentives https://www.smallbiztechnology.com/archive/2024/01/congress-nears-70-billion-tax-deal-child-tax-credit-and-business-incentives.html/ Fri, 12 Jan 2024 19:57:23 +0000 https://www.smallbiztechnology.com/?p=64749 Unveiling a historic $70 billion bipartisan and bicameral agreement is imminent in the United States Congress. The House Ways and Means Committee and the Senate Finance Committee reached an agreement to prolong tax cuts for companies and increase the child tax credit until 2025. As a rare example of significant bipartisan legislation in a divided […]

The post Congress Nears $70 Billion Tax Deal: Child Tax Credit and Business Incentives appeared first on SmallBizTechnology.

]]>
Unveiling a historic $70 billion bipartisan and bicameral agreement is imminent in the United States Congress. The House Ways and Means Committee and the Senate Finance Committee reached an agreement to prolong tax cuts for companies and increase the child tax credit until 2025. As a rare example of significant bipartisan legislation in a divided Congress, this deal strikes a balance between the Democratic priority of expanding the child tax credit and the Republican goal of providing incentives to businesses.

Why This Agreement Is Crucial

Both parties involved are highly invested in the potential deal. This presents a chance for Democrats to reinstate the expanded child tax credit, which was instrumental in significantly lowering childhood poverty rates but was set to expire in 2022. Democrats intend to maintain their fight against child poverty and to assist low-income and multi-child families by increasing the child tax credit. After struggling to pass new legislation since retaking the House, Republicans see this deal as a chance to appease their traditional business friends in an election year.

A Optimistic View from Representative Jason Smith

The head of the Ways and Means Committee, which is responsible for drafting tax legislation, Representative Jason Smith, was upbeat about the possible agreement, saying, “It’s looking good.” This outlook is consistent with the general optimism felt by all parties engaged in the negotiations. The deal must be finalized by January 29, according to Senate Finance Committee Chair Ron Wyden, who is adamant about getting it done before the filing season.

The Suggested Measures

The details of the new deal are still being ironed out, but it will aim to help low-income families and families with more than one child by doing things like expanding the child tax credit and giving companies new tax breaks. Here are the main points of the agreement:

The Child Tax Credit: A Huge Improvement

The goal of the agreement is to level the playing field for families with low incomes and middle-class and higher-class incomes when it comes to the refundable child tax credit. The plan calls for gradually removing the $1,600 limit on refundable credits and increasing refundable child tax credits. Furthermore, taxpayers would be able to utilize income from prior years if doing so allows them to access larger benefits. The present negotiations do not include the 2021 program’s monthly child cash payments to families.

Reductions in Business Taxes

Tax cuts for companies are also part of the deal, bringing back some of the policies that were part of the Trump tax cuts in 2017 but have since expired. Extending bonus depreciation, restoring the pre-2017 interest deduction, expanding small-business expensing, and allowing full expensing for domestic research and development are all parts of these provisions. The Republican Party is trying to make good on its promise to back businesses by providing these incentives, particularly in this election year.

The Obstacles and Advancements

The talks have started, but there are still a lot of obstacles to overcome. Republicans are concentrating on tax matters pertaining to the cleanup of natural disasters, while Democrats are urging for housing provisions. Delegates from both houses of Congress are optimistic that they can overcome these obstacles and reach a compromise. The ranking member of the Senate’s financial committee, Senator Mike Crapo, has voiced his desire for a positive conclusion and stressed the significance of reaching a resolution.

Taken from the viewpoint of Representative Katie Porter

As a single mother serving in Congress, Katie Porter is an advocate for tax policies that reduce financial burdens on families. But she warns against giving companies too much leeway and instead calls for measures that help working families. Her views are reflective of the Democratic Party’s continuing internal conflict over how to best serve working families while simultaneously bolstering company interests.

The Priorities of Senator Sherrod Brown

The involvement of Senator Sherrod Brown in these discussions highlights his commitment to supporting families as they raise children. He thinks middle-class Americans will win big with this possible deal. Brown hopes to help low-income families in a concrete way by pushing for the child tax credit.

See first source: NBC

FAQ

Q1: What is the $70 billion bipartisan agreement in the United States Congress about?

A1: The agreement reached by the House Ways and Means Committee and the Senate Finance Committee aims to prolong tax cuts for companies and increase the child tax credit until 2025. It represents a significant bipartisan effort in Congress, balancing the Democratic goal of expanding the child tax credit and the Republican goal of providing incentives to businesses.

Q2: Why is this agreement crucial for both parties involved?

A2: For Democrats, this agreement presents an opportunity to reinstate the expanded child tax credit, which helped reduce childhood poverty rates but was set to expire in 2022. They aim to fight child poverty and assist low-income and multi-child families. For Republicans, this deal is a chance to satisfy their traditional business allies in an election year.

Q3: What is the outlook for this agreement according to Representative Jason Smith?

A3: Representative Jason Smith, head of the Ways and Means Committee, expressed optimism about the potential agreement, stating that “It’s looking good.” This positive outlook is shared by all parties involved in the negotiations, and they aim to finalize the deal by January 29, before the filing season.

Q4: What are the main measures included in the proposed agreement?

A4: The agreement aims to help low-income and multi-child families by expanding the child tax credit and providing new tax breaks for companies. Specifically, it seeks to gradually remove the $1,600 limit on refundable child tax credits, increase refundable child tax credits, and allow taxpayers to use income from prior years to access larger benefits. It also includes tax cuts for businesses, reviving policies from the 2017 Trump tax cuts that had expired.

Q5: What obstacles and challenges do the negotiations face?

A5: The negotiations face obstacles related to different priorities. Republicans are focusing on tax matters related to the cleanup of natural disasters, while Democrats are advocating for housing provisions. However, delegates from both houses of Congress remain optimistic about overcoming these obstacles and reaching a compromise.

Q6: What are the viewpoints of Representative Katie Porter and Senator Sherrod Brown on this deal?

A6: Representative Katie Porter advocates for tax policies that reduce financial burdens on families and emphasizes the need to avoid giving companies excessive leeway. She calls for measures that primarily benefit working families. Senator Sherrod Brown supports the deal and believes it will benefit middle-class Americans, particularly through the child tax credit, as it helps low-income families.

Featured Image Credit: Photo by Elijah Mears; Unsplash – Thank you!

The post Congress Nears $70 Billion Tax Deal: Child Tax Credit and Business Incentives appeared first on SmallBizTechnology.

]]>
64749
Embracing Tech: How Online Banking Can Boost Your Business Efficiency https://www.smallbiztechnology.com/archive/2024/01/embracing-tech-how-online-banking-can-boost-your-business-efficiency.html/ Thu, 11 Jan 2024 21:13:25 +0000 https://www.smallbiztechnology.com/?p=64746 As we usher in the era of digitalization, the banking sector has seen a remarkable shift towards online banking platforms. In fact, according to a recent report, the adoption is highly noticeable across generations, with an extraordinary 95% of Gen Z embracing mobile banking. Following closely behind are the Millennials, with a penetration rate of […]

The post Embracing Tech: How Online Banking Can Boost Your Business Efficiency appeared first on SmallBizTechnology.

]]>
As we usher in the era of digitalization, the banking sector has seen a remarkable shift towards online banking platforms. In fact, according to a recent report, the adoption is highly noticeable across generations, with an extraordinary 95% of Gen Z embracing mobile banking.

Following closely behind are the Millennials, with a penetration rate of 91%. Even more impressive is the 85% uptake by Gen X. Even among older generations, mobile banking adoption is significant, with over 60% of Baby Boomers and 27% of Seniors embracing the technology. These statistics underscore the burgeoning importance of online banking in our lives.

This digital transformation has enormous implications for businesses, providing an opportunity to boost efficiency and streamline operations. Read on and discover how online banking can revolutionize your business.

The Advent of Online Banking

The advent of online banking marked a new age in financial management, transforming how individuals and businesses handle their finances. It offers unparalleled convenience, enabling banking anytime, from anywhere.

This evolution, however, is just the beginning. The ensuing sections delve deeper into this technological revolution, exploring its profound impact on business efficiency and its potential future trajectory.

What is online banking? A simple overview

Online banking is a digital service offered by banks and credit unions. It lets customers conduct financial transactions remotely using a mobile device or computer. This service includes money transfers, checking account balances, and paying bills. The convenience and accessibility it provides have made it a popular choice among users.

Key features and advantages for businesses

Here are some key features and advantages of using online banking:

  • Online banking provides 24/7 accessibility, allowing businesses to conduct transactions beyond traditional banking hours.
  • It offers real-time tracking of income and expenses, aiding in effective financial management.
  • The service facilitates the swift transfer of funds, enhancing operational efficiency.
  • It reduces the need for paperwork, contributing to environmental sustainability.
  • Lastly, online banking enables easy integration with other financial software, streamlining accounting processes.

Setting Up Your Online Presence

Establishing an online presence is vital for any business in the digital age. Businesses must adapt as the world increasingly turns to the internet for solutions. Having different online channels helps you reach a broader audience and enhances your brand’s reputation.

Steps to establish your business’s online banking

Here’s what you can do to broaden your market:

  • Start by identifying a reliable financial institution that offers robust online banking services.
  • Next, set up a business account with your chosen bank.
  • Once your account is active, enable online banking features.
  • Ensure to set up strong, unique passwords to safeguard your account.
  • Familiarize yourself with the online banking interface and learn how to conduct your desired transactions.
  • Integrate your mobile bank with your existing financial management software for seamless operations.

Opening your first online checking account: A critical step for business

Opening an online checking account is a significant milestone for any business. It provides an efficient platform for managing funds, ensuring financial transactions are completed swiftly.

If you open an online checking account, it not only makes it convenient to oversee daily operations but also guarantees seamless integration with other financial tools for better financial management. With an online checking account, businesses can better navigate financial transactions in the digital age.

Online Banking and Cash Flow

Online banking has become a powerful tool for businesses in the digital age. It simplifies transactions, enhances efficiency, and aids in seamless financial management. This shift to digital platforms is convenient and pivotal for businesses to maintain a steady cash flow. Let’s delve into how this influences cash flow and why it’s critical for your business.

Optimizing cash flow with online banking tools

Online banking tools offer an optimal solution to regulate cash flow. Immediate access to account details allows for real-time financial tracking. Quick, digital transactions ensure prompt payments and receivables.

Automated reminders can aid in averting overdue payments, reducing the risk of cash flow disruptions. This makes online banking streamline your cash flow, promoting robust financial health for businesses.

How an online checking account improves cash flow management

An online checking account plays a pivotal role in improving cash flow management. It enables rapid processing of transactions, enhancing financial fluidity. Real-time data visibility provided by online checking accounts mitigates discrepancies, manifesting improved financial accuracy.

Furthermore, integrating online checking accounts with digital banking tools facilitates efficient financial planning, aiding businesses in maintaining robust financial standing.

Banking Reimagined: Your Business’s Leap Into Digital Efficiency

Today’s digital landscape is reshaping traditional banking, paving the way for optimized business operations. With the advent of mobile bank tools and digital checking accounts, businesses can now manage their financial health more efficiently. Real-time data visibility, quick transaction processing, and financial planning facilitation are among the benefits that digital banking offers.

In conclusion, the shift towards online banking is not just a trend but a necessary strategic move for businesses aiming for financial stability and growth. Embrace the digital wave to ensure your business’s financial future is secure and thriving.

Featured image provided by Tumisu; Pixabay; Thanks!

The post Embracing Tech: How Online Banking Can Boost Your Business Efficiency appeared first on SmallBizTechnology.

]]>
64746
Understanding the Impact of Housing Costs on Inflation https://www.smallbiztechnology.com/archive/2024/01/understanding-the-impact-of-housing-costs-on-inflation.html/ Thu, 11 Jan 2024 18:17:39 +0000 https://www.smallbiztechnology.com/?p=64741 Inflation is a key economic indicator that measures the rate at which prices for goods and services are rising. It plays a crucial role in shaping monetary policies and consumer sentiment. In December, inflation climbed from 3.1% to 3.4%, surpassing market expectations and signaling continued challenges for the Federal Reserve in managing consumer price growth. […]

The post Understanding the Impact of Housing Costs on Inflation appeared first on SmallBizTechnology.

]]>
Inflation is a key economic indicator that measures the rate at which prices for goods and services are rising. It plays a crucial role in shaping monetary policies and consumer sentiment. In December, inflation climbed from 3.1% to 3.4%, surpassing market expectations and signaling continued challenges for the Federal Reserve in managing consumer price growth. This article delves into the factors contributing to this increase, with a particular focus on the outsized impact of housing costs.

The Rising Tide of Inflation

Inflation Surpasses Expectations

Forecasts predicted a reading of 3.2% for December’s inflation rate, but the actual figure came in higher at 3.4%. This increase highlights the ongoing struggle of the Federal Reserve to bring inflation down to its desired 2% level. While the monthly inflation rate was 0.3%, a closer look at core inflation, which excludes the more volatile costs of food and energy, reveals a figure of 3.9%. Although this is slightly lower than the 4% recorded in November, it still exceeds the forecasted rate of 3.8%.

Housing and Shelter Costs Take the Lead

The Bureau of Labor Statistics identifies housing and shelter costs as the primary contributors to December’s inflation growth, accounting for over half of the overall increase. Year over year, total shelter costs rose by 6.2%, while rents increased by 6.5%. These elevated figures make it challenging for the Federal Reserve to consider rate cuts, as long as shelter inflation remains persistently high.

Contrasting Perspectives on Housing Costs

Despite the significant impact of housing costs on inflation, economists believe that these increases may not endure. Real-time measures of housing costs, such as the rental market, indicate a cooling in price growth. Redfin, a prominent real estate group, reported a decline in the median asking rent in the U.S. for the third consecutive month in December, reaching $1,964. This decrease can be attributed to rising vacancies resulting from a post-pandemic building boom. While housing costs may have driven inflation in the short term, there are signs that the trend is reversing.

The Complex Relationship between Inflation and Consumers

The Aftermath of Breakneck Inflation

After two years of rapid inflation, the December 2023 reading of 3.4% represents a meaningful slowdown compared to the 6.4% growth observed in December 2022. However, this figure still exceeds the Federal Reserve’s target inflation rate of 2%. Consumers continue to experience elevated prices, even though the rate of inflation is moderating. Everyday goods and services have become more expensive, leading to a prolonged adjustment period for consumers.

Mixed Sentiments on Price Improvement

While the rate of inflation is gradually decelerating, consumers are still dissatisfied with the overall level of prices. Matt Bush, the U.S. economist at Guggenheim Investments, states that consumer sentiment remains depressed, despite the slight improvements in inflation. The absolute level of prices, though decreasing, is still relatively high. Essential commodities like white bread, ground beef, and milk have all seen price increases from pre-pandemic levels, creating a perception that prices have not improved significantly.

Signs of Economic Optimism

However, there are indications that consumer sentiment is slowly turning around. As wage growth outpaces inflation, consumers are beginning to feel more optimistic about the economy. Consumer confidence reached its highest level since July in the final month of 2023. The robust labor market, demonstrated by the addition of 216,000 jobs in December, further supports this optimistic outlook. These positive trends, coupled with the easing of price pressures, contribute to a growing sense of confidence among consumers.

The Balancing Act of Consumer Debt

The increase in consumer debt is seen by some economists as a reflection of the growing optimism among consumers. Despite higher interest rates on credit cards, mortgages, and auto loans, consumers are taking on additional debt because they anticipate higher incomes. Joe Brusuelas, chief economist at the consulting firm RSM, suggests that consumers have the capacity to pay back this debt, adding that it is an expression of confidence. However, it is important to note that consumer debt figures may not offer a comprehensive picture, as wealthier individuals tend to borrow and repay money at a faster rate.

The Path to a New Normal

A Gradual Improvement

Mark Zandi, chief economist at Moody’s, emphasizes that while wage growth may be slowing down, it is still expected to outpace inflation. This means that consumers will experience real, albeit small, gains in their purchasing power. The gradual improvement in wages and the feeling that inflation is being controlled will take time to convince consumers of its sustainability. The transition from high inflation to a more stable economic environment is a process that requires patience and consistent positive indicators.

Global Economic Factors

The World Bank’s projection of global gross domestic product (GDP) growth at 2.4% for the current year indicates a slowdown compared to previous years. This downward trend in economic growth, witnessed globally, contributes to the deceleration of price growth in categories like food and energy. Factors such as Russia’s invasion of Ukraine, which caused acute price surges in these categories, are now subsiding due to the broader slowdown in economic growth. These external factors play a role in shaping the overall inflation landscape.

See first source: NBC

FAQ

Q1: What is inflation, and why is it important?

A1: Inflation is the rate at which prices for goods and services rise, affecting the purchasing power of a currency. It’s important because it impacts monetary policies, consumer sentiment, and overall economic stability.

Q2: How did December’s inflation rate compare to market expectations?

A2: December’s inflation rate surpassed expectations, coming in at 3.4% instead of the predicted 3.2%. This challenges the Federal Reserve’s efforts to lower inflation to its desired 2% level.

Q3: What is core inflation, and how does it differ from the overall inflation rate?

A3: Core inflation excludes the more volatile costs of food and energy, providing a more stable measure of inflation. In December, core inflation was 3.9%, slightly lower than the 4% recorded in November.

Q4: What was the primary contributor to December’s inflation growth?

A4: Housing and shelter costs accounted for over half of December’s inflation increase. Total shelter costs rose by 6.2%, with rents increasing by 6.5%.

Q5: Is there hope for a decrease in housing costs’ impact on inflation?

A5: Some economists believe that housing cost increases may not persist, as real-time data shows a cooling in price growth. For example, rental prices have declined due to rising vacancies.

Q6: How do consumers perceive the relationship between inflation and everyday expenses?

A6: Consumers continue to experience higher prices for everyday goods and services, even though the rate of inflation is moderating. This has led to a prolonged adjustment period for consumers.

Q7: What factors contribute to mixed sentiments about price improvement among consumers?

A7: While inflation is gradually decelerating, consumers remain dissatisfied with overall price levels. Prices for essential commodities like white bread, ground beef, and milk have increased, creating a perception that prices haven’t improved significantly.

Q8: Are there signs of optimism among consumers despite inflation concerns?

A8: Yes, there are indications of growing optimism among consumers. Wage growth is outpacing inflation, and consumer confidence has reached its highest level since July. A robust labor market with job additions further supports this positive outlook.

Q9: How does the increase in consumer debt relate to consumer confidence?

A9: Some economists see the increase in consumer debt as a reflection of growing consumer confidence. Despite higher interest rates, consumers are taking on more debt due to expectations of higher incomes. This can be viewed as an expression of confidence.

Q10: What is the outlook for the path to a more stable economic environment and inflation control?

A10: The transition from high inflation to a stable economic environment will be gradual. While wage growth is expected to outpace inflation, it will take time to convince consumers of its sustainability. External factors like global economic trends also play a role in shaping inflation’s landscape.

Featured Image Credit: Photo by Krzysztof Hepner; Unsplash – Thank you!

The post Understanding the Impact of Housing Costs on Inflation appeared first on SmallBizTechnology.

]]>
64741
Saks Fifth Avenue’s Acquisition: Neiman Marcus CEO Dismisses Speculations https://www.smallbiztechnology.com/archive/2024/01/saks-fifth-avenues-acquisition-neiman-marcus-ceo-dismisses-speculations.html/ Wed, 10 Jan 2024 16:53:48 +0000 https://www.smallbiztechnology.com/?p=64737 In recent months, rumors have been circulating about the possible acquisition of Neiman Marcus by its largest competitor, Saks Fifth Avenue. However, Neiman Marcus CEO, Geoffroy van Raemdonck, has dismissed these speculations, emphasizing that there is no immediate need to sell the business. In this article, we will dive into the details surrounding the potential […]

The post Saks Fifth Avenue’s Acquisition: Neiman Marcus CEO Dismisses Speculations appeared first on SmallBizTechnology.

]]>
In recent months, rumors have been circulating about the possible acquisition of Neiman Marcus by its largest competitor, Saks Fifth Avenue. However, Neiman Marcus CEO, Geoffroy van Raemdonck, has dismissed these speculations, emphasizing that there is no immediate need to sell the business. In this article, we will dive into the details surrounding the potential acquisition, explore the current state of the luxury retail industry, and analyze the implications of such a merger.

Neiman Marcus Rejects Saks’ $3 Billion Offer

Over the years, Saks Fifth Avenue has reportedly made several bids to acquire Neiman Marcus, with the most recent offer amounting to $3 billion. However, this bid was rejected by Neiman Marcus, signaling the company’s intention to maintain its independence in the market. Despite rumors suggesting an inevitable merger between the two luxury retailers, CEO Geoffroy van Raemdonck has stated that there is currently no active process to sell the company.

Neiman Marcus’ Strong Financial Standing

Van Raemdonck emphasized that Neiman Marcus’ shareholders have no immediate need to sell the business. The company boasts a billion dollars of available liquidity, remains profitable, and continues to report positive results. As Neiman Marcus executes its strategic plans and the economy rebounds, the company anticipates even better performance in the future. This strong financial standing reduces the urgency for Neiman Marcus to consider any acquisition offers.

Neiman Marcus’ Ownership Structure

Following Neiman Marcus’ bankruptcy filing in 2020, Pacific Investment Management, Davidson Kempner Capital Management, and Sixth Street Partners became the owners of the luxury retailer. While these current owners will eventually seek to offload the business, van Raemdonck made it clear that such a move is not expected to happen within the next five years. Neiman Marcus’ decision to sell or go public will largely depend on the preferences of its owners.

Neiman Marcus’ Performance During the Holiday Season

During the recent holiday season, Neiman Marcus experienced a decline in comparable sales trends. While the company reported a low single-digit decrease in comparable sales compared to the previous year, store comparable sales remained relatively flat. Van Raemdonck attributed this slowdown in demand to the volatile nature of the luxury retail environment, which has been impacted by shifting industry trends and changes in consumer behavior.

Potential Benefits of a Neiman Marcus-Saks Merger

If Neiman Marcus were to merge with Saks Fifth Avenue, the resulting entity would have the opportunity to streamline costs, negotiate more favorable terms with vendors, and reinforce its position in the ever-changing retail landscape. By combining their resources and expertise, the merged company could create a stronger shield against the challenges that department stores face in today’s market.

The Luxury Retail Industry Reset

The Covid-19 pandemic has caused significant disruptions in the luxury retail industry, leading to a reset in consumer demand and shopping behaviors. While there was initially a surge in demand during the pandemic, this trend has started to taper off for some luxury brands. As the industry adjusts to these changes, it is crucial for retailers like Neiman Marcus and Saks Fifth Avenue to adapt and find innovative ways to connect with their customers.

The Future of Neiman Marcus

Despite the ongoing rumors and speculations, Neiman Marcus remains committed to its current course. The company is focused on executing its strategic plans, improving its financial performance, and staying ahead of industry trends. Van Raemdonck has emphasized that if someone expresses genuine interest in acquiring Neiman Marcus, the company will be willing to listen. However, for now, there is no active process to sell the business.

See first source: CNBC

FAQ

1. Is Neiman Marcus being acquired by Saks Fifth Avenue?

No, Neiman Marcus is not currently being acquired by Saks Fifth Avenue. Despite rumors of acquisition attempts by Saks Fifth Avenue, Neiman Marcus has rejected the most recent offer of $3 billion and has no active process to sell the company at this time.

2. Why did Neiman Marcus reject Saks’ offer?

Neiman Marcus rejected Saks’ offer as the company is financially stable, profitable, and has a billion dollars of available liquidity. Neiman Marcus’ CEO, Geoffroy van Raemdonck, emphasized that there is no immediate need to sell the business, and the rejection signals the company’s intention to maintain its independence.

3. Who are the current owners of Neiman Marcus, and do they plan to sell the business?

Following Neiman Marcus’ bankruptcy filing in 2020, Pacific Investment Management, Davidson Kempner Capital Management, and Sixth Street Partners became the owners of the luxury retailer. While they will eventually seek to offload the business, this is not expected to happen within the next five years. Neiman Marcus’ decision to sell or go public will depend on the preferences of its current owners.

4. How did Neiman Marcus perform during the recent holiday season?

During the recent holiday season, Neiman Marcus experienced a decline in comparable sales trends. While the company reported a low single-digit decrease in comparable sales compared to the previous year, store comparable sales remained relatively flat. This slowdown in demand was attributed to the volatile nature of the luxury retail environment impacted by industry trends and changing consumer behavior.

5. What are the potential benefits of a merger between Neiman Marcus and Saks Fifth Avenue?

A merger between Neiman Marcus and Saks Fifth Avenue could potentially streamline costs, negotiate more favorable terms with vendors, and strengthen their positions in the retail landscape. By combining their resources and expertise, the merged entity could better address the challenges faced by department stores in today’s market.

6. How has the luxury retail industry been affected by the Covid-19 pandemic?

The Covid-19 pandemic has caused significant disruptions in the luxury retail industry, leading to a reset in consumer demand and shopping behaviors. While there was initially a surge in demand during the pandemic, this trend has started to taper off for some luxury brands. The industry is adapting to these changes and seeking innovative ways to connect with customers.

7. What is Neiman Marcus’ focus for the future?

Neiman Marcus remains committed to its current course, focusing on executing its strategic plans, improving financial performance, and staying ahead of industry trends. While the company is open to genuine acquisition interest, there is currently no active process to sell the business.

Featured Image Credit; Photo by Kelly Sikkema; Unsplash – Thank you!

The post Saks Fifth Avenue’s Acquisition: Neiman Marcus CEO Dismisses Speculations appeared first on SmallBizTechnology.

]]>
64737
Breakthroughs in Weeks, Not Decades: AI and High-Performance Computing https://www.smallbiztechnology.com/archive/2024/01/breakthroughs-in-weeks-not-decades-ai-and-high-performance-computing.html/ Tue, 09 Jan 2024 18:07:23 +0000 https://www.smallbiztechnology.com/?p=64733 The field of scientific discovery has undergone a remarkable transformation in recent years, thanks to the combination of advanced artificial intelligence (AI) and next-generation cloud computing. This powerful synergy has turbocharged the pace of discovery, enabling scientists to achieve breakthroughs at speeds that were unimaginable just a few years ago. In this article, we will […]

The post Breakthroughs in Weeks, Not Decades: AI and High-Performance Computing appeared first on SmallBizTechnology.

]]>
The field of scientific discovery has undergone a remarkable transformation in recent years, thanks to the combination of advanced artificial intelligence (AI) and next-generation cloud computing. This powerful synergy has turbocharged the pace of discovery, enabling scientists to achieve breakthroughs at speeds that were unimaginable just a few years ago. In this article, we will explore how the collaboration between Microsoft and the Pacific Northwest National Laboratory (PNNL) is revolutionizing the fields of chemistry and materials science, with a particular focus on finding energy solutions that the world urgently needs.

The Power of AI and High-Performance Computing (HPC)

At the heart of this revolution is the convergence of AI and high-performance computing (HPC). HPC, a cloud-based computing approach that combines the power of numerous computers, is being harnessed to solve complex scientific and mathematical tasks. By leveraging the capabilities of AI and HPC, scientists at PNNL have been able to accelerate their research and make groundbreaking discoveries in record time.

Traditionally, the process of materials synthesis and discovery has been labor-intensive and time-consuming. Scientists would rely on reading published studies and hypothesizing different approaches based on previous successes. However, this approach has its limitations. Researchers often only publish their success stories, leaving out valuable lessons from their failures. Additionally, the iterative process of testing hypotheses can take years, leading to significant delays in scientific progress.

Accelerating the Discovery Process with AI

The collaboration between Microsoft and PNNL seeks to overcome these limitations by harnessing the power of AI. Using Microsoft’s Azure Quantum Elements service, the team at PNNL trained AI models to evaluate and suggest combinations of workable elements for various scientific applications. The AI algorithms quickly identified around 500,000 stable materials from a pool of 32 million potential candidates, significantly reducing the time and effort required for the discovery process.

One of the most significant achievements of this collaboration was the discovery of a new battery material in just 80 hours. By using AI and HPC to analyze and evaluate millions of potential inorganic materials, the team at PNNL was able to identify 18 promising candidates for battery development. This breakthrough not only accelerates the search for sustainable energy solutions but also provides a glimpse into the possibilities that await us in the era of quantum computing.

Breaking Down Traditional Barriers

The traditional approach to materials discovery relies heavily on trial and error. Scientists would synthesize and test materials on a human scale, often leading to time-consuming and costly processes. However, the combination of AI and HPC allows researchers to eliminate these time-consuming steps and focus on the most promising candidates for testing.

Vijay Murugesan, the materials sciences group lead at PNNL, explains that the Microsoft AI and HPC tools enable scientists to bypass the trial-and-error discovery process and concentrate on the best candidates for further testing. By integrating AI models into the simulations, researchers gain detailed observations and insights while significantly reducing the time required for calculations. This breakthrough allows the simulation process to be up to half a million times faster, accelerating the pace of discovery.

The Versatility of AI in Scientific Research

The potential applications of AI in scientific research extend beyond battery development. Microsoft’s AI tools, trained specifically for chemistry and materials science, can be utilized in various fields of research. The cloud-based nature of these tools makes them accessible to research communities worldwide, improving the accessibility of scientific resources.

Brian Abrahamson, the chief digital officer at PNNL, emphasizes the value of the cloud in accelerating scientific discovery. He believes that the accessibility provided by cloud computing will have a transformative impact on research communities. With Microsoft’s AI tools acting as a magnet, researchers can quickly identify potential breakthroughs and focus their efforts on areas that hold the most promise.

A New Era of Acceleration

The collaboration between Microsoft and PNNL marks the beginning of a new era in scientific discovery. The combination of AI, HPC, and the ability to train AI models on specific scientific domains is set to revolutionize the pace of progress across various fields. The partnership between the two organizations aims to empower scientists and researchers with the computational power needed to accelerate discovery.

Abrahamson envisions a future where AI models and quantum computing work hand in hand to generate new materials and compounds. Researchers will be able to request a list of new battery compounds or other materials with specific attributes, streamlining the discovery process further. The ability to predict material performance and behavior over extended periods will be invaluable in developing sustainable solutions and addressing global challenges.

The Journey Continues

While the discovery of a new battery material is a significant achievement, the collaboration between Microsoft and PNNL is far from over. The team at PNNL is still in the early stages of testing the other material candidates suggested by the Microsoft models. The synthesis and testing of these materials will require further time and effort. However, the speed at which a workable battery chemistry was identified is a testament to the power of AI and HPC in accelerating scientific discovery.

The collaboration between Microsoft and PNNL holds tremendous promise for the future of scientific research. By combining the capabilities of AI and cloud computing, researchers can overcome traditional barriers and make groundbreaking discoveries at an unprecedented pace. As we stand on the precipice of technological advancements, the possibilities for scientific progress are limitless. The problems that matter to the world can be solved more efficiently, paving the way for a brighter and more sustainable future.

See first source: Microsoft

FAQ

1. What is the key driving force behind the revolution in scientific discovery discussed in this article?

The key driving force behind this revolution is the synergy between advanced artificial intelligence (AI) and high-performance computing (HPC). This combination allows scientists to accelerate their research and make groundbreaking discoveries at an unprecedented pace.

2. How has AI and HPC transformed the traditional materials discovery process?

Traditionally, materials discovery involved labor-intensive processes and relied on trial and error. With AI and HPC, researchers can bypass these time-consuming steps. AI algorithms can quickly evaluate and suggest combinations of materials, significantly reducing the time and effort required for discovery.

3. Can you provide an example of a significant discovery made possible by AI and HPC in this collaboration?

Certainly. One of the notable achievements in this collaboration was the discovery of a new battery material in just 80 hours. By using AI and HPC to analyze millions of potential materials, researchers identified 18 promising candidates for battery development, accelerating the search for sustainable energy solutions.

4. What role does cloud computing play in this revolution?

Cloud computing, particularly Microsoft’s Azure Quantum Elements service, is instrumental in making AI tools accessible to research communities worldwide. The cloud-based nature of these tools enables researchers to access and utilize AI models trained specifically for chemistry and materials science.

5. How does AI improve the traditional trial-and-error approach in scientific research?

AI allows researchers to eliminate the trial-and-error process by quickly identifying the most promising candidates for further testing. By integrating AI models into simulations, scientists gain detailed insights and observations, significantly reducing the time required for calculations.

6. What is the future outlook for this collaboration between Microsoft and the Pacific Northwest National Laboratory (PNNL)?

The collaboration is set to continue and aims to empower scientists with the computational power needed to accelerate discovery. The partnership envisions a future where AI models and quantum computing work together to generate new materials and compounds, streamlining the discovery process further.

7. Are there applications of AI in scientific research beyond battery development?

Absolutely. Microsoft’s AI tools, trained for chemistry and materials science, can be applied in various fields of research. The versatility of AI makes it a valuable resource for researchers seeking breakthroughs in different domains.

8. How do researchers plan to test the material candidates suggested by Microsoft’s AI models?

The team at PNNL is in the early stages of testing the other material candidates proposed by the AI models. The synthesis and testing of these materials will require additional time and effort, but the speed at which a workable battery chemistry was identified showcases the potential of AI and HPC in expediting scientific discovery.

Featured Image Credit: Photo by Kaleidico; Unsplash – Thank you!

The post Breakthroughs in Weeks, Not Decades: AI and High-Performance Computing appeared first on SmallBizTechnology.

]]>
64733
Panel on Boeing Plane May Not Have Been Properly Attached https://www.smallbiztechnology.com/archive/2024/01/panel-on-boeing-plane-may-not-have-been-properly-attached.html/ Tue, 09 Jan 2024 17:45:47 +0000 https://www.smallbiztechnology.com/?p=64730 In a recent incident that sent shockwaves through the aviation industry, an Alaska Airlines Boeing 737 Max 9 experienced a midair blowout, leading to an emergency landing. Federal investigators are now examining the possibility that the bolts responsible for securing a fuselage panel were never installed, causing the panel to detach. This alarming revelation has […]

The post Panel on Boeing Plane May Not Have Been Properly Attached appeared first on SmallBizTechnology.

]]>
In a recent incident that sent shockwaves through the aviation industry, an Alaska Airlines Boeing 737 Max 9 experienced a midair blowout, leading to an emergency landing. Federal investigators are now examining the possibility that the bolts responsible for securing a fuselage panel were never installed, causing the panel to detach. This alarming revelation has prompted a thorough investigation into the maintenance practices and safety protocols surrounding these aircraft. In this article, we will delve into the details of this incident, explore the potential causes, and discuss the implications for Boeing, airlines, and passenger safety.

The Incident: A Midair Blowout

On a fateful day, Alaska Airlines Flight 1282 took off from Portland International Airport, only to encounter a terrifying ordeal just minutes after departure. A chunk of the aircraft’s fuselage, specifically a door plug located where an emergency exit door would be, suddenly blew off. The resulting explosive decompression subjected passengers to howling winds and forced the pilots to execute an emergency landing. Miraculously, no serious injuries were reported, but the incident has raised grave concerns about the safety of Boeing 737 Max 9 aircraft.

Loose Bolts: A Potential Culprit

The National Transportation Safety Board (NTSB) has identified loose bolts as a possible factor in the panel blowout incident. United Airlines, in response to the emergency, discovered loose bolts on similar panels of their Max 9 jets during inspections. Alaska Airlines also reported finding “loose hardware” on their Max 9s. The critical bolts, known as stop bolts, are designed to prevent the door plug from moving upward and detaching from the aircraft. However, when investigators recovered the door plug, the bolts were missing, and it remains unclear whether they were ever properly installed.

Investigating the Maintenance Lapses

The NTSB is diligently investigating the maintenance practices surrounding Alaska Airlines’ Boeing 737 Max 9 fleet. One theory being pursued is whether the bolts were absent from the door plug from the outset or if they were dislodged during the explosive decompression event. The absence of these stop bolts raises serious concerns about the quality control and oversight in the manufacturing and maintenance processes. Furthermore, the investigation will determine if any work performed on or near the door plug after the plane entered service in November contributed to the pressurization problems.

Potential Impact of Wireless Internet Equipment Installation

Another aspect being examined is the installation of wireless internet equipment on the aircraft by a contractor between November 27 and December 7. Investigators are assessing whether this work had any bearing on the pressurization issues that emerged afterward. AAR, the contractor responsible for the installation, stated that they did not perform any work on or near the midcabin exit door plug of the specific aircraft involved in the incident. Nevertheless, the investigation will thoroughly evaluate this possibility to ensure all potential factors are accounted for.

The Gravity of the Situation

Experts emphasize that the consequences of this incident could have been catastrophic, particularly if the aircraft was at a higher altitude. The blowout could have resulted in more structural damage, potentially leading to passengers being ejected from the aircraft due to the immense forces involved. Proper pressurization is crucial to prevent altitude sickness, or hypoxia, among passengers and the crew. Failure to control the air entering and leaving the cabin can have severe physiological effects and jeopardize the safety of everyone on board.

Ensuring Passenger Safety

In response to the incident, airlines have taken swift action to address the potential risks associated with Boeing 737 Max 9 aircraft. Hundreds of flights have been canceled to facilitate inspections of nearly 200 planes. Both Alaska Airlines and United Airlines, two of the major operators of Max 9 aircraft, have grounded their fleets until regulators and company officials can ensure their safety. The inspections will focus on the plugs, door components, and fasteners, with the aim of identifying any potential vulnerabilities or maintenance lapses that could compromise passenger safety.

The International Scenario

While the focus of inspections and grounding efforts has primarily been on airlines within the United States, it is important to acknowledge that other international carriers also operate Boeing 737 Max 9 aircraft. Companies such as Copa Airlines, Turkish Airlines, and Icelandair have these planes in their fleets. However, the European Union’s aviation safety agency has stated that the Max 9 jets operating in Europe have a different configuration and, therefore, are not subject to grounding measures.

The Path Forward: Thorough Inspections and Enhanced Safety Measures

The Federal Aviation Administration (FAA), alongside Boeing, is working diligently to ensure comprehensive inspections of all affected aircraft. The inspections are unique to the Max 9 model, which was previously grounded for nearly two years following two fatal crashes. The FAA estimates that each plane will require four to eight hours of inspection time. Given the number of planes involved, the process may take several days to complete. Throughout this process, the FAA will prioritize the examination of panels, door components, and fasteners to identify any potential issues.

Collaborative Efforts for Transparency and Accountability

As the investigation unfolds, collaboration between regulatory bodies, aircraft manufacturers, and airlines is crucial to ensure transparency and accountability. Alaska Airlines has requested the NTSB to share more information about the incident, and the airline is committed to sharing this information with the public once authorized to do so. Parties involved in investigations like this often face restrictions on publicly sharing information, but open communication is vital to maintaining trust and confidence in the aviation industry.

Lessons Learned: Prioritizing Safety Above All

The incident involving the Boeing 737 Max 9 serves as a stark reminder of the paramount importance of safety in the aviation industry. It underscores the need for rigorous quality control, maintenance procedures, and oversight throughout the entire lifecycle of an aircraft. Manufacturers, airlines, and regulatory bodies must work together to implement enhanced safety measures and ensure that incidents like this are prevented in the future. Passenger safety should always remain the top priority, and any lapses or oversights must be swiftly addressed to maintain the trust of travelers worldwide.

See first source: New York Times

FAQ

What happened during the Alaska Airlines Boeing 737 Max 9 incident?

Alaska Airlines Flight 1282 experienced a midair blowout where a section of the aircraft’s fuselage, specifically a door plug, blew off, leading to explosive decompression. This forced the pilots to execute an emergency landing. Thankfully, there were no serious injuries, but the incident raised significant safety concerns.

What is the potential cause of the panel blowout incident?

Federal investigators are examining the possibility that the bolts responsible for securing the door plug were either never installed or became dislodged, causing the panel to detach. Loose bolts on similar panels were discovered during inspections of other Max 9 aircraft.

What is the National Transportation Safety Board (NTSB) investigating regarding maintenance practices?

The NTSB is investigating whether the bolts were absent from the door plug from the outset or if they were dislodged during the explosive decompression event. This investigation aims to determine the quality control and oversight in the manufacturing and maintenance processes.

Is the installation of wireless internet equipment on the aircraft being considered as a factor in the incident?

Yes, investigators are examining whether the installation of wireless internet equipment between November 27 and December 7 had any impact on the pressurization issues that emerged afterward. However, the contractor responsible for the installation stated that no work was performed on or near the specific aircraft’s midcabin exit door plug involved in the incident.

What could have been the consequences of this incident if the aircraft was at a higher altitude?

Experts emphasize that the consequences could have been catastrophic, potentially resulting in more structural damage, passenger ejection, and severe physiological effects like altitude sickness or hypoxia.

What actions have airlines taken in response to the incident?

Airlines have taken swift action to address potential risks associated with Boeing 737 Max 9 aircraft. Hundreds of flights have been canceled to facilitate inspections of nearly 200 planes. Both Alaska Airlines and United Airlines have grounded their Max 9 fleets until safety can be ensured.

Are international carriers affected by these inspections and groundings?

While inspections and groundings have primarily focused on U.S. airlines, it’s important to note that other international carriers also operate Boeing 737 Max 9 aircraft. However, the European Union’s aviation safety agency has stated that Max 9 jets operating in Europe have a different configuration and are not subject to grounding measures.

What is the path forward to address this incident and ensure safety?

The Federal Aviation Administration (FAA) and Boeing are working to conduct thorough inspections of all affected aircraft. These inspections are specific to the Max 9 model and will focus on panels, door components, and fasteners. Collaboration between regulatory bodies, manufacturers, and airlines is essential for transparency and accountability.

What lessons can be learned from this incident?

This incident underscores the importance of safety in the aviation industry. It highlights the need for rigorous quality control, maintenance procedures, and oversight throughout an aircraft’s lifecycle. Manufacturers, airlines, and regulatory bodies must prioritize safety measures to prevent such incidents in the future and maintain passenger trust.

Featured Image Credit: Photo by Etienne Jong; Unsplash – Thank you!

The post Panel on Boeing Plane May Not Have Been Properly Attached appeared first on SmallBizTechnology.

]]>
64730
4 Best Alternative Investments for 2024 https://www.smallbiztechnology.com/archive/2024/01/4-best-alternative-investments-for-2024.html/ Mon, 08 Jan 2024 18:53:37 +0000 https://www.smallbiztechnology.com/?p=64722 Alternative investments are assets that don’t fall into a traditional category, like stocks, cash, or bonds. Making the right investments in alternative asset classes can help diversify your business’s portfolio, open new business opportunities, hedge your company’s value against inflation, and create new income streams. As fintech solutions like AI lending are changing investor perceptions, […]

The post 4 Best Alternative Investments for 2024 appeared first on SmallBizTechnology.

]]>
Alternative investments are assets that don’t fall into a traditional category, like stocks, cash, or bonds. Making the right investments in alternative asset classes can help diversify your business’s portfolio, open new business opportunities, hedge your company’s value against inflation, and create new income streams.

As fintech solutions like AI lending are changing investor perceptions, consider investing in the top four alternative asset classes that can boost your portfolio in 2024. Find out which alternative asset classes are worth considering for investment and understand how these investments can benefit your business.

What Is an Alternative Investment?

Alternative investments refer to non-traditional assets that don’t fall under the typical investment categories, like fixed-income securities, liquid assets, or equities. Alternative investments commonly traded today include collectibles, commodities, private equities, hedge funds, infrastructure, and real estate.

By nature, alternative investments have drawbacks, such as higher risk than traditional investments, lower liquidity, and higher fees and transaction costs. However, they also offer many advantages for businesses looking for new opportunities:

  • Portfolio diversification. Alternative asset classes typically have a low correlation with traditional equivalents. Businesses can use alternative assets to spread their investment risks and reduce volatility.
  • Higher return potential. Many types of alternative asset classes can perform better than traditional investments when successful. For instance, hedge funds often yield higher returns due to fewer regulatory constraints and the ability to capitalize on market movements.
  • New revenue streams. Certain alternative asset classes, such as real estate and infrastructure, can generate income, providing your business with a new revenue stream through renting.
  • New opportunities. Investing in alternative assets can open your business to new markets and opportunities, helping it grow or expand. For example, investing in a start-up can position you at the forefront of emerging trends or technological innovations.

Top Alternative Investments to Consider in 2024

When diversifying your company’s portfolio in 2024, consider the following alternative investments:

1. Hedge Funds

A hedge fund is an investment fund where professional fund managers pool money from multiple investors. These managers use the pooled money to invest in various assets and use various strategies to generate high returns.

Hedge funds are typically reserved for accredited investors, meaning the minimum income or assets needed to participate are higher than traditional investments. Hedge fund managers may also charge various fees for management and performance.

The potential benefits of hedge fund investments include:

  • High potential returns. Hedge fund managers employ aggressive, high-risk investment approaches to maximize returns. While the risk is higher, the potential payout matches the risks.
  • More operational flexibility. A hedge fund is more flexible than a traditional mutual fund because it is less regulated. It allows hedge fund managers to use a broader range of investment strategies and adapt to fluctuating market conditions more effectively.
  • Access to specialized expertise. Investing in a hedge fund also gives you access to the expertise of its managers. They have extensive knowledge of risk management, asset valuation, and the market dynamics in their investment areas.

2. Peer-to-Peer Lending

Peer-to-peer (P2P) lending is an alternative form of financing allowing individuals or businesses to borrow money directly from lenders. Investing in P2P lending means becoming a P2P lender and providing your capital to individuals or companies directly. This bypasses traditional institutions like banks, offering more flexibility and a broader potential network of borrowers.

P2P lenders and borrowers typically connect on dedicated online platforms, which may use advanced technologies like AI lending platforms for risk assessment and credit scoring. P2P lending can provide your business with benefits like:

  • Investment flexibility. When dealing with a P2P lending platform, you can choose how much you want to invest. The minimum investment amounts and requirements are much lower than hedge funds, making P2P lending accessible to smaller businesses.
  • Direct risk assessment. As a business investor, you can analyze borrower profiles, conduct credit risk analysis yourself, and determine the risk-reward potential of each loan.
  • Tailor your investment criteria. P2P lending lets you set your approval criteria based on business objectives, investment strategies, and risk tolerance. For example, if you prefer to invest in lower-risk, lower-return loans, you can prioritize them as a risk mitigation strategy.

Alternative investments

3. Real Estate

Real estate is a prominent alternative asset class known for its consistent positive returns for investors. Typical business investment opportunities in this sector include:

  • Residential buildings, like homes, apartments, and condominiums
  • Commercial buildings, like offices, retail storefronts, and malls
  • Industrial buildings, like warehouses and factories
  • Agricultural real estate, like farms and animal-rearing facilities
  • Mixed-use real estate, which combines at least two of the above categories
  • Undeveloped land

When you invest in real estate as part of a business strategy, you can realize the following benefits:

  • Steady income streams. Real estate, especially rental properties, can generate income through rent. Investing in real estate and renting to tenants like families or other businesses can provide steady monthly revenue streams for your company.
  • Development opportunities. Buying real estate contributes to your business’s development needs and expansion objectives. For example, if you run a company in the hospitality industry, purchasing a suitable building expands your reach, providing a new location for customers.

4. Collectibles

A collectible asset holds value due to its rarity, cultural value, historical significance, or other factors that make it unique and desirable. Collectibles encompass a wide range of assets, such as:

  • Art pieces
  • High-end jewelry and timepieces, such as vintage Rolex watches
  • Antique furniture
  • Rare coins
  • Vintage or low-production cars
  • Historic postage stamps
  • Rare books and manuscripts
  • Collectible toys, trading cards, action figures, and memorabilia

Although it’s a unique investment approach, your business can see the following benefits from purchasing collectible assets:

  • Appreciation potential. Rare or highly sought-after collector’s items tend to appreciate in value over time. This means the longer you hold the asset, the higher returns you may see for the initial investment.
  • Brand enhancement. Owning rare or desirable collectibles can enhance your business’s brand and boost its reputation, especially if it fits your sector or industry. For example, a luxury car dealership can invest in rare or vintage cars to boost its prestige.
  • Hedges against inflation. Collectibles are an asset class that hedges investors against inflation, meaning they hold value independent of market fluctuations. Investing in collectibles can help preserve your business capital’s purchasing power in various economic climates.

 

Invest in Alternative Assets for a Diversified Portfolio

Investing in alternative assets can help your business diversify its portfolio and spread investment risk across a wider selection of asset types. Depending on the assets, this strategy can preserve your business’s purchasing power, create income generation opportunities, and potentially provide higher returns than traditional investment assets. Consider your business’s alternative investment opportunities to build a stronger investment profile and grow your company.

Featured image provided by Shutterstock; Thanks!

The post 4 Best Alternative Investments for 2024 appeared first on SmallBizTechnology.

]]>
64722
Boeing Shares Plummet as FAA Grounds 737 Max 9 Aircraft https://www.smallbiztechnology.com/archive/2024/01/boeing-shares-plummet-as-faa-grounds-737-max-9-aircraft.html/ Mon, 08 Jan 2024 16:17:27 +0000 https://www.smallbiztechnology.com/?p=64717 The news that the FAA had ordered the grounding of dozens of Boeing 737 Max 9 aircraft for urgent inspections sent shockwaves through the aerospace giant, causing its shares to plummet about 9%. A door plug blowing out mid-flight on an Alaska Airlines flight prompted this decision, which reflected worries about the delivery ramp’s quality […]

The post Boeing Shares Plummet as FAA Grounds 737 Max 9 Aircraft appeared first on SmallBizTechnology.

]]>
The news that the FAA had ordered the grounding of dozens of Boeing 737 Max 9 aircraft for urgent inspections sent shockwaves through the aerospace giant, causing its shares to plummet about 9%. A door plug blowing out mid-flight on an Alaska Airlines flight prompted this decision, which reflected worries about the delivery ramp’s quality control and the effects of inexperienced workers on Boeing and its supply chain.

Aircraft Grounding Ordered by the FAA for the Boeing 737 Max 9

Grounding the Boeing 737 Max 9 aircraft was ordered by the FAA on Saturday following the concerning incident that happened on an Alaska Airlines flight. At about 16,000 feet in the air, the nearly new plane had a door plug melt. The FAA moved quickly in response to this to guarantee the plane’s and passengers’ safety.

Effects on Boeing’s Standing in the Industry

Concerns regarding Boeing’s quality control procedures and the effect of current difficulties on the company’s operations have been re-emphasized by this most recent incident. After two deadly crashes, pandemic-related supply chain disruptions, and a slew of quality defects damaged Boeing’s reputation and confidence among investors, CEO Dave Calhoun has been working around the clock to win back their trust. Nevertheless, faith in the company’s capacity to provide trustworthy aircraft has been further diminished as a result of this incident.

Extensive Evaluation and Grounding

Tragic crashes involving Boeing’s best-selling 737 Max aircraft in 2018 and 2019 prompted the FAA to closely examine the company and its products, though widespread groundings by aviation authorities are unusual. Grounding the Max 9 planes for inspections was a precautionary measure taken by the FAA to address any potential issues and ensure passenger safety. Boeing has conveyed its concurrence with the FAA’s determination and is collaborating with authorities to furnish airlines with the necessary inspection protocols.

Effects on Airline Companies and Vendors

Both airlines and suppliers have felt the effects of the Boeing 737 Max 9 aircraft grounding. A 4% drop in share price was experienced by Alaska Airlines, a major operator of the Max 9 model. Similarly, the share price of Spirit AeroSystems, a company that makes 737 Max fuselages, fell by 15%. This incident has far-reaching consequences that will impact the entire aviation industry, not just Boeing.

Total Aircraft Impacted

The grounding order will impact around 171 planes, with 79 planes belonging to United Airlines and 65 planes to Alaska Airlines, as per the FAA’s emergency airworthiness directive. The other six airlines have 74 planes in their fleets. The impact of this grounding is substantial, considering that there are over 200 Boeing 737 Max 9 aircraft in operation worldwide.

Tragic Event on Flight 1282 of Alaska Airlines

Details of the terrifying incident on Alaska Airlines Flight 1282 have been released by the National Transportation Safety Board (NTSB). A strong force ripped the headrests and seatbacks from the plane and blew the cockpit door open, according to passengers. There was also a loud bang. The fact that a teacher discovered a shattered airplane panel in his backyard only served to emphasize the gravity of the situation. The plane quickly circled back to its original destination of Portland, Oregon, after taking off for Ontario, California.

The Possible Consequences for Boeing

This latest incident is just the latest in a long line of issues that Boeing has been dealing with recently. Now both investors and airlines are wondering if the company is trying to accomplish too much, too fast, and if it has adequate quality checks in place. Boeing will surely face challenges as a result of the demands placed on its management to address concerns raised by regulators and customers. Therefore, investors have quickly responded by selling off Boeing shares, acknowledging the heightened risks of the investment.

Airbus Recognizes Possibility

Airbus, Boeing’s European competitor, has spotted a chance to increase its market share while the former deals with the aftermath of this incident. As the industry mulls over the possible effects on Boeing’s image and market position, speculation among investors has caused Airbus shares to rise 2.5%. Airlines may reevaluate their aircraft needs in the future in light of concerns about Boeing’s quality control and the company’s capacity to meet production demands.

See first source: CNBC

FAQ

Why did the FAA order the grounding of Boeing 737 Max 9 aircraft?

The FAA ordered the grounding of Boeing 737 Max 9 aircraft in response to a serious incident on an Alaska Airlines flight, where a door plug failed while the aircraft was flying at approximately 16,000 feet. This decision was made to ensure passenger safety.

How has this incident affected Boeing’s reputation and investor confidence?

This incident has once again raised concerns about Boeing’s quality control procedures and its ability to deliver safe aircraft. Boeing’s reputation and investor confidence had already been challenged by previous issues, including fatal crashes, supply chain disruptions, and quality defects, making this incident a significant blow to the company.

Why has the FAA been closely monitoring Boeing and its 737 Max aircraft?

The FAA has been closely scrutinizing Boeing and its 737 Max aircraft since two deadly crashes in 2018 and 2019. These crashes prompted a reassessment of the aircraft’s safety and design, leading to increased regulatory oversight.

What is the purpose of grounding the Boeing 737 Max 9 aircraft for inspections?

The FAA’s decision to ground the Max 9 planes is a precautionary measure to address any potential issues and ensure the safety of passengers. The inspections are aimed at identifying and rectifying any problems related to the aircraft’s design or manufacturing.

How have airlines and suppliers been impacted by this grounding order?

Airlines operating the Boeing 737 Max 9, such as Alaska Airlines, have seen declines in their share prices. Suppliers like Spirit AeroSystems, which manufactures fuselages for the 737 Max, have also experienced drops in their share prices. The incident’s repercussions extend beyond Boeing, affecting the entire aviation industry.

How many aircraft are affected by the grounding order, and which airlines are impacted?

The FAA’s emergency airworthiness directive affects approximately 171 planes. United Airlines and Alaska Airlines have the largest fleets of affected aircraft, with 79 and 65 planes, respectively. Six other airlines have a total of 74 planes impacted. Given the large number of Boeing 737 Max 9 aircraft in operation worldwide, the impact of this grounding is substantial.

Can you provide details of the incident on Alaska Airlines Flight 1282?

Passengers on Alaska Airlines Flight 1282 experienced a door plug failure that resulted in a loud bang and a violent force. The incident caused damage to the aircraft, including the tearing off of headrests and seatbacks. The cockpit door was also blown open. The flight promptly returned to its departure airport for safety reasons.

What are the potential consequences for Boeing following this incident?

Boeing faces increased scrutiny and questions about its quality control processes and production pace. Meeting the demands of regulators and customers will likely present challenges for the company. Investors have responded by selling off Boeing shares, recognizing the heightened risks associated with the investment.

How has Airbus responded to Boeing’s situation, and what opportunities does it see?

Airbus, Boeing’s European rival, sees a potential opportunity to gain market share as Boeing deals with the fallout from this incident. Speculation among investors has led to a 2.5% increase in Airbus shares as the industry considers the potential impact on Boeing’s reputation and market position. Airlines may reevaluate their aircraft requirements in light of concerns about Boeing’s quality control and production capacity.

Featured Image Credit: Photo by John McArthur; Unsplash – Thank you!

The post Boeing Shares Plummet as FAA Grounds 737 Max 9 Aircraft appeared first on SmallBizTechnology.

]]>
64717
Chick-fil-A Expanding into Entertainment: Exploring Non-Food Offerings https://www.smallbiztechnology.com/archive/2024/01/chick-fil-a-expanding-into-entertainment-exploring-non-food-offerings.html/ Fri, 05 Jan 2024 17:30:18 +0000 https://www.smallbiztechnology.com/?p=64714 Chick-fil-A is branching out into the entertainment industry, known for its delicious chicken sandwiches. The organization is looking for an entertainment producer to manage the development of new scripted and unscripted programs in an attempt to broaden its product line and foster more meaningful relationships with consumers. The content will be showcased on Chick-fil-Play A’s […]

The post Chick-fil-A Expanding into Entertainment: Exploring Non-Food Offerings appeared first on SmallBizTechnology.

]]>
Chick-fil-A is branching out into the entertainment industry, known for its delicious chicken sandwiches. The organization is looking for an entertainment producer to manage the development of new scripted and unscripted programs in an attempt to broaden its product line and foster more meaningful relationships with consumers. The content will be showcased on Chick-fil-Play A’s app, which is set to launch soon. The app is designed to be family-friendly and will host a variety of shows, including audio adventures, scripted podcasts, reality shows, game shows, and original animation.

Gonna Go Beyond Just Food

The daring move by Chick-fil-A to enter the entertainment industry demonstrates the company’s dedication to offering a one-stop shop for its customers. The PLAY app’s content may not be directly related to the chain’s products or brand, but it aims to promote connection, care, and community. The goal of Chick-fil-A’s engaging and family-friendly content is to provide a place where customers can have fun, eat good food, and make memories.

Entertainment Producers and Their Responsibilities

To guarantee the success of Chick-fil-A’s non-food offerings, the entertainment producer role is vital. Working closely with production partners and content creators, this individual will be responsible for overseeing the creative production of original shows on a daily basis. Content doesn’t have to be promotional in nature to be appropriate for Chick-fil-A; what’s important is that it reflects the values of the company and caters to the tastes of its target demographic, which includes families.

Job Duties and Requirements

Candidates should have a background of at least five years as a series writer, showrunner, or principal creature producer to be considered for this position. The ideal candidate will have a bachelor’s degree or its equivalent in education, training, and work experience. Candidates should also show that they can meet deadlines, have a passion for producing high-quality content, and pay close attention to detail.

An annual slate and content drop schedule for the app will be developed by the entertainment producer under the guidance of Chick-fil-A’s entertainment creative director. This methodical approach is designed to guarantee a consistent flow of interesting programming, which will keep viewers interested and wanting more.

A Platform That’s Perfect for Families: The PLAY App

Families looking for fun, clean entertainment will find it on Chick-fil-A’s PLAY app. Various interests and age groups will be catered to by this app’s diverse programming options. With a wide variety of content, including scripted podcasts, audio adventures, original animation, and reality shows, the PLAY app strives to cater to all tastes.

Content for the app will be hand-picked to reflect Chick-fil-A’s values and appeal to the app’s target demographic of families. The onus is on the entertainment producer to deliver material that lives up to the standards set by Chick-fil-A and delights the brand’s devoted fan base.

How the PLAY App Has Changed Things

The fast food giant Chick-fil-A has a strong presence in North America, with locations all over the US, PR, and Canada. Nevertheless, the company’s foray into the entertainment industry showcases its dedication to pushing boundaries and offering customers a comprehensive experience.

A huge chance for Chick-fil-A to connect with its audience on a more personal level has presented itself with the PLAY app. With engaging and suitable for all ages content, the company strives to foster a feeling of belonging and cultivate genuine relationships among people. The goal of the Chick-fil-A app is to create a space where families can gather for fun, educational, and delicious meals.

Where Chick-fil-A’s Entertainment Efforts Are Headed

Although the exact release date for the PLAY app has not been announced by Chick-fil-A, the company’s dedication to diversifying its offerings beyond food is clear. The 10-minute short film “The Spark Tree2” that Chick-fil-A just uploaded to its YouTube channel exemplifies the fast food giant’s commitment to storytelling and the significance of entertainment in building relationships with customers.

Beyond its irresistible chicken sandwiches, Chick-fil-A has a profound impact thanks to its more than 200,000 employees and more than 3,000 restaurant locations. By expanding into the entertainment sector, the company has a great chance to win over viewers and establish itself as a one-of-a-kind destination for families to enjoy top-notch programming and memorable outings.

See first source: Fox Business

FAQ

Why is Chick-fil-A entering the entertainment industry?

Chick-fil-A is entering the entertainment industry to broaden its product line and build meaningful relationships with consumers. The company aims to offer a one-stop shop where customers can have fun, enjoy good food, and create memories through family-friendly entertainment.

What type of content will be available on Chick-fil-A’s PLAY app?

Chick-fil-A’s PLAY app will feature a variety of shows, including audio adventures, scripted podcasts, reality shows, game shows, and original animation. The content is designed to cater to families and provide clean and engaging entertainment options.

What is the role of an entertainment producer in Chick-fil-A’s entertainment venture?

The entertainment producer plays a vital role in overseeing the creative production of original shows for Chick-fil-A’s PLAY app. They work closely with production partners and content creators to ensure that the content aligns with Chick-fil-A’s values and appeals to its target demographic, which includes families.

What are the job duties and requirements for the entertainment producer position?

Candidates for the entertainment producer role should have a background of at least five years as a series writer, showrunner, or principal creature producer. They should ideally have a bachelor’s degree or equivalent education, training, and work experience. Attention to detail, meeting deadlines, and a passion for high-quality content production are essential.

How will content be scheduled and delivered on the PLAY app?

The entertainment producer, under the guidance of Chick-fil-A’s entertainment creative director, will develop an annual slate and content drop schedule for the app. This systematic approach ensures a consistent flow of interesting programming to keep viewers engaged.

What is the target demographic for Chick-fil-A’s PLAY app?

Chick-fil-A’s PLAY app is designed for families looking for clean and fun entertainment. It aims to cater to various interests and age groups within the family. The content is hand-picked to reflect Chick-fil-A’s values and appeal to its target demographic.

How does Chick-fil-A’s entry into the entertainment industry benefit the company and its customers?

Chick-fil-A’s venture into the entertainment industry allows the company to connect with its audience on a more personal level and offer a comprehensive experience beyond food. The PLAY app fosters a sense of belonging and genuine relationships among people while providing a space for families to enjoy fun, educational, and delicious meals.

What does Chick-fil-A hope to achieve with its entertainment efforts?

Chick-fil-A aims to establish itself as a one-of-a-kind destination for families by expanding into the entertainment sector. The company is committed to storytelling and recognizes the importance of entertainment in building relationships with customers. Chick-fil-A sees the entertainment industry as a way to win over viewers and create memorable outings for families.

Featured Image Credit: Photo by Brad; Unsplash – Thank you!

The post Chick-fil-A Expanding into Entertainment: Exploring Non-Food Offerings appeared first on SmallBizTechnology.

]]>
64714
Walgreens Slashes Dividend, Stock Plunges: What You Need to Know https://www.smallbiztechnology.com/archive/2024/01/walgreens-slashes-dividend-stock-plunges-what-you-need-to-know.html/ Thu, 04 Jan 2024 18:23:56 +0000 https://www.smallbiztechnology.com/?p=64707 The stock price of retail pharmacy behemoth Walgreens crashed after the company unexpectedly announced a steep reduction to its quarterly dividend. The move coincides with the appointment of Tim Wentworth as CEO, who plans to improve the firm’s financial standing and stability in the long run. Investors are worried about Walgreens’ dividend cut, even though […]

The post Walgreens Slashes Dividend, Stock Plunges: What You Need to Know appeared first on SmallBizTechnology.

]]>
The stock price of retail pharmacy behemoth Walgreens crashed after the company unexpectedly announced a steep reduction to its quarterly dividend. The move coincides with the appointment of Tim Wentworth as CEO, who plans to improve the firm’s financial standing and stability in the long run. Investors are worried about Walgreens’ dividend cut, even though the company’s adjusted earnings and revenue for the first quarter of fiscal 2019 were better than expected. Here we’ll take a closer look at Walgreens’ dividend cut, dissect the reasons behind it, and assess what it could mean for the company going ahead.

The Market Is Shattered by the Dividend Cut

In the wake of the dividend cut announcement, Walgreens stock fell by over 11%. The quarterly dividend was cut by nearly half, from 48 cents to 25 cents per share, by the company. In the words of Walgreens CEO Tim Wentworth, this action will help the company’s financial standing and balance sheet in the long run. Although some may view the decision as responsible and necessary, it signifies a major change for the company. It was previously recognized as the Dow Jones Industrial Average stock with the highest-paying dividend, yielding over 7%.

Motives for Reducing Dividends

The decision to reduce Walgreens’ dividend was influenced by multiple factors. Weak demand for Covid-related products, low pharmacy reimbursement rates, more competition from online retailers, labor unrest among pharmacy staff, and an uncertain macroeconomic landscape are some of the challenges that the company has been facing in its business environment. Walgreens has had to take action to fortify its balance sheet because of the strain these difficulties have placed on its financial performance.

Responses from Investors and the CEO’s Point of View

Some shareholders may have been caught off guard by the dividend cut, but CEO Tim Wentworth thinks most shareholders were expecting it. He sees it as a responsible and significant move that will allow the company to reinvest in its core operations and fuel expansion. Wentworth thinks that shareholders will gain from this reinvestment in the end.

Earnings Surpass and Reversal Possibility

Walmart nonetheless managed to post better-than-expected adjusted earnings and revenue for the first quarter of its fiscal year, even after slashing its dividend. The actual profit per share for the business was 66 cents, higher than the predicted 61 cents. Above the forecasted $34.86 billion, actual revenue came in at $36.71 billion. Walgreens has turned around its fortunes after missing earnings estimates in prior quarters, thanks to this strong performance.

Shift to the Healthcare Industry

As it expands from a pharmacy chain to a healthcare powerhouse, Walgreens is changing its focus. To capitalise on its knowledge and increase its footprint in the healthcare sector, the firm is pouring resources into this change. Walgreens’ U.S. healthcare division, retail pharmacy, and international business segments all saw growth, which boosted the company’s bottom line.

Future Obstacles and Possibilities

The earnings beat is encouraging, but Walgreens will still have a tough time in the years to come. Retail sales may take a hit in the near future as a result of the company’s predictions of slower prescription market growth and reduced consumer spending. But executives are still hopeful for the fiscal year’s second half, when they expect consumer spending to improve. More favorable tax rates would have a positive effect on Walgreens’ pharmacy services unit, and the company has already begun to emphasize its continuing efforts to reduce costs.

Performance by Section

In the fiscal first quarter, Walgreens’ U.S. retail pharmacy segment recorded sales of $28.94 billion, which is a 6% year-over-year increase. Sales at pharmacies increased by 8.1% on a comparable basis. Sales for the company’s overseas division, which runs over 3,000 stores in different countries, were up more than 12% compared to the same time last year. The health-care division of Walgreens in the United States also saw growth, with sales increasing to $1.93 billion from $989 million the year before.

How Investors Will Feel About the Dividend Cut

Walgreens’ decision to reduce its dividend has investors worried about the future of their investments. Investor sentiment towards the stock may be impacted by the substantial change in dividend yield, which has been reduced from over 7% to 3.9%. The firm may have taken a step in the right direction toward sustainable growth, though, by pledging to shore up its financial standing and balance sheet.

A Look Ahead and Some Pointers

Despite the strong performance in the first quarter, Walgreens has maintained its adjusted earnings guidance range for fiscal 2024, which is $3.20 to $3.50 per share. Executives emphasized upcoming opportunities and threats, such as slower prescription market growth, reduced sale and leaseback contributions, and a slowdown in consumer spending. But the business is still sure it can save money by implementing its plans, and it anticipates better results in the fiscal year’s second half.

See first source: CNBC

FAQ

Why did Walgreens decide to cut its quarterly dividend, and what was the impact on its stock price?

Walgreens made the decision to reduce its quarterly dividend by nearly half, from 48 cents to 25 cents per share, as part of its strategy to improve its financial standing and balance sheet. Following this announcement, Walgreens’ stock price fell by over 11%.

What were the key factors that influenced Walgreens’ decision to reduce its dividend?

Several factors influenced the dividend cut, including weak demand for Covid-related products, low pharmacy reimbursement rates, increased competition from online retailers, labor unrest among pharmacy staff, and an uncertain macroeconomic landscape.

How do investors and Walgreens’ CEO, Tim Wentworth, view the dividend cut?

While some investors may have been surprised by the cut, CEO Tim Wentworth sees it as a responsible and necessary move to reinvest in the company’s core operations and fuel expansion. He believes that shareholders will ultimately benefit from this reinvestment.

Despite the dividend cut, how did Walgreens perform in terms of earnings and revenue for the first quarter of its fiscal year?

Walgreens posted better-than-expected adjusted earnings and revenue for the first quarter of its fiscal year. Actual profit per share exceeded predictions, and revenue also surpassed expectations. This strong performance helped improve the company’s financial outlook.

What is Walgreens’ strategic shift, and how is it expanding beyond its traditional pharmacy chain business?

Walgreens is transitioning from a pharmacy chain to a healthcare powerhouse. The company is investing in the healthcare sector to capitalize on its expertise and expand its footprint. Growth in its U.S. healthcare division, retail pharmacy, and international business segments has contributed to this shift.

What are the future challenges and opportunities for Walgreens, and how does the company plan to address them?

Walgreens anticipates challenges in the form of slower prescription market growth and reduced consumer spending, which may impact retail sales. However, executives remain hopeful for improved consumer spending in the second half of the fiscal year. The company also aims to reduce costs and benefit from more favorable tax rates.

How have different sections of Walgreens’ business performed, and what growth has been observed?

Walgreens’ U.S. retail pharmacy segment recorded a 6% year-over-year increase in sales, with pharmacy sales up by 8.1% on a comparable basis. The overseas division, with over 3,000 stores in various countries, saw sales increase by over 12% compared to the previous year. The U.S. healthcare division also experienced growth in sales.

How do investors feel about the dividend cut, and what impact has it had on the dividend yield?

The dividend cut has left investors concerned about the future of their investments. The dividend yield has significantly decreased, going from over 7% to 3.9%. While this change may impact investor sentiment, it reflects Walgreens’ commitment to achieving sustainable growth.

What are Walgreens’ earnings guidance and expectations for fiscal 2024, and what are some upcoming opportunities and threats?

Walgreens has maintained its adjusted earnings guidance range for fiscal 2024, which is $3.20 to $3.50 per share. Executives are cautious about potential threats such as slower prescription market growth, reduced sale and leaseback contributions, and a slowdown in consumer spending. However, they remain confident in their cost-saving plans and anticipate improved results in the second half of the fiscal year.

Featured Image Credit: Photo by Sachina Hobo; Unsplash – Thank you!

The post Walgreens Slashes Dividend, Stock Plunges: What You Need to Know appeared first on SmallBizTechnology.

]]>
64707
The Profit Potential of New Year’s Resolutions https://www.smallbiztechnology.com/archive/2024/01/the-profit-potential-of-new-years-resolutions.html/ Wed, 03 Jan 2024 18:31:27 +0000 https://www.smallbiztechnology.com/?p=64704 As the year 2024 begins, millions upon millions of people across the globe set goals for themselves to achieve in the coming year. Making these resolutions is like starting over: it’s an opportunity to better oneself and reach one’s own personal objectives. However, what many individuals don’t know is that businesses also have a huge […]

The post The Profit Potential of New Year’s Resolutions appeared first on SmallBizTechnology.

]]>
As the year 2024 begins, millions upon millions of people across the globe set goals for themselves to achieve in the coming year. Making these resolutions is like starting over: it’s an opportunity to better oneself and reach one’s own personal objectives. However, what many individuals don’t know is that businesses also have a huge chance to profit from people’s resolutions to better themselves because of all the people making these promises. Companies are strategically targeting consumers during this time to drive revenue and acquire new customers. This includes fitness clubs, mental health platforms, language-learning apps, and personal finance tools.

A Thing Called New Year’s Resolutions

Our culture’s reliance on New Year’s resolutions is profound. It’s a time for looking back on the previous year and making plans for the next one. Forbes Health-OnePoll found that among Americans, nearly half set a goal to be more physically active in the new year. Fitness centers and gyms, which cater to people’s health, stand to gain a lot from this uptick in interest.

Jumping on the Fitness Industry Trend

New York Sports Club and other fitness businesses rely on January as a pivotal month for client acquisition. People are more motivated to focus on wellness and weight loss after the indulgent holiday season. By providing discounted memberships, New York Sports Club takes advantage of this opportunity to attract new users. They hope that by signing up these new members, they will become regulars who will keep paying the regular membership fee. The organization is reworking its referral and incentive-based rewards programs and offering free orientation sessions with trainers to guarantee retention.

Talkspace for Mental Health

Seeing a therapist at the beginning of the year is common, especially after the holidays when people are still recovering from spending time with loved ones. Talkspace, an online platform for mental health counseling, capitalizes on this fad by funding ads centered around resolutions. To assist users in making resolutions for the new year, they have teamed up with Michael Phelps, an American Olympian. The objective of Talkspace is to cultivate both one-time and repeat customers. The number of therapy sessions covered by insurance increased by 34% in Q1 2023 compared to Q22.

Money Management and Objective Establishment

At the start of a new year, many individuals take stock of their spending patterns and establish long-term financial objectives. This is the peak enrollment season for worldwide digital budgeting platforms like YNAB and Quicken. In January, YNAB usually sees a 25-50% increase, whereas Quicken sees about 15% of its customers. But for these businesses, annual customer retention and renewals are the lifeblood of sustainable revenue.

The Benefits of Learning a New Language

Apps that help people learn a new language, like Babbel and Duolingo, also gain popularity during the New Year’s resolution rush. Improving one’s self-improvement goals often includes learning a new language. Revenue in the first quarter of the year sees a dramatic increase on these platforms because of the sales and promotions that happen around the new year. January is Babbel’s busiest month, and it’s also when Duolingo sees its most significant spike in user growth.

Unconventional: Equinox’s Campaign Against New Year’s Resolutions

Equinox, a worldwide leader in health and fitness, avoids the marketing trap that most companies fall into when they target people’s New Year’s resolutions. One of their anti-New Year’s resolution initiatives, “We Don’t Speak January,” prohibits enrollment on the first of the year. They refuse to use new year’s resolutions as a sales tactic and instead highlight the importance of members’ dedication to health over the long haul. In spite of this nontraditional approach, Equinox continues to witness a robust increase in membership during the month of January, resulting in a surge in annual revenue.

Succeeding in the Long Run Despite Obstacles

A spike in sales relating to new year’s resolutions is inevitable, but long-term success is far from assured. There is a decline in interest in goal-related products and services because many people fail to follow through on their resolutions. In order to keep customers coming back, businesses need to figure out how to keep users engaged after the initial excitement wears off. Businesses can boost the likelihood of customer loyalty over the long run by providing personalized experiences, rewards programs, and continuous support.

Economic Awareness and the Significance of Promotions

In these economically uncertain times, sales and promotions leading up to the new year are more important than ever. Businesses must justify their prices by showing customers how their products and services will benefit them in the long run, especially as customers tighten their purse strings. Businesses can extend the time that new members spend investing in self-improvement beyond the first quarter by tailoring their messaging to the goals and requirements of their target demographic.

See first source: BBC

FAQ

What is the significance of New Year’s resolutions for businesses?

New Year’s resolutions present a significant opportunity for businesses to target consumers looking to improve themselves and their lives in the coming year. This includes fitness clubs, mental health platforms, language-learning apps, and personal finance tools.

Why is January a pivotal month for fitness clubs and gyms?

January is a pivotal month for fitness clubs because many people are motivated to focus on wellness and weight loss after the indulgent holiday season. Fitness centers like New York Sports Club offer discounted memberships to attract new users during this time.

How does Talkspace capitalize on the New Year’s resolution trend?

Talkspace, an online platform for mental health counseling, funds ads centered around resolutions and partners with figures like Michael Phelps to assist users in making resolutions. They aim to cultivate both one-time and repeat customers in the mental health space.

What happens in the financial management industry at the start of the new year?

At the beginning of the year, individuals often assess their spending patterns and set long-term financial objectives. This is the peak enrollment season for digital budgeting platforms like YNAB and Quicken, as people seek to manage their finances more effectively.

How do language-learning apps benefit from the New Year’s resolution rush?

Language-learning apps like Babbel and Duolingo see a surge in popularity during the New Year’s resolution period, as many people include learning a new language in their self-improvement goals. These platforms offer sales and promotions around the new year, resulting in increased revenue.

What unique approach does Equinox take regarding New Year’s resolutions?

Equinox, a leader in health and fitness, takes an unconventional approach by launching “We Don’t Speak January,” which prohibits enrollment on the first day of the year. They avoid using New Year’s resolutions as a sales tactic and emphasize long-term dedication to health.

How do businesses ensure long-term success with customers who make resolutions?

To achieve long-term success, businesses must keep users engaged after the initial excitement of making resolutions wears off. This can be done through personalized experiences, rewards programs, and continuous support to boost customer loyalty.

Why are sales and promotions leading up to the new year crucial for businesses in uncertain economic times?

In economically uncertain times, businesses must justify their prices by demonstrating how their products and services benefit customers in the long run. Sales and promotions help attract customers and encourage them to invest in self-improvement.

What strategies can businesses use to extend customer engagement beyond the first quarter of the year?

Businesses can extend customer engagement by tailoring their messaging to the goals and requirements of their target demographic. Providing personalized experiences, rewards programs, and continuous support can help keep customers invested in their self-improvement journey.

Are New Year’s resolutions a guaranteed source of revenue for businesses?

While there is a spike in sales related to New Year’s resolutions, long-term success is not guaranteed because many people struggle to follow through on their resolutions. Businesses must work on strategies to maintain customer engagement and loyalty over time.

Featured Image Credit: Photo by Tim Mossholder; Unsplash – Thank you!

The post The Profit Potential of New Year’s Resolutions appeared first on SmallBizTechnology.

]]>
64704
How Domain Brokers Act as Real Estate Agents for Your Brand Online https://www.smallbiztechnology.com/archive/2024/01/how-domain-brokers-act-as-real-estate-agents-for-your-brand-online.html/ Tue, 02 Jan 2024 22:51:20 +0000 https://www.smallbiztechnology.com/?p=64699 Whether you’re a new entrepreneur building your first online business or an established business owner with experience growing multiple ventures, maintaining a robust online presence is a fundamental yet often underestimated aspect of a thriving company. Your digital presence reflects your brand, explains your business, distinguishes you in a competitive marketplace, and acts as your […]

The post How Domain Brokers Act as Real Estate Agents for Your Brand Online appeared first on SmallBizTechnology.

]]>
Whether you’re a new entrepreneur building your first online business or an established business owner with experience growing multiple ventures, maintaining a robust online presence is a fundamental yet often underestimated aspect of a thriving company. Your digital presence reflects your brand, explains your business, distinguishes you in a competitive marketplace, and acts as your online real estate.

In today’s connected world, where 89% of consumers said that it is important for small businesses to have a website, your domain name needs to be compelling as it is a crucial gateway to your brand’s identity. Domain names are more than just web addresses. Think of them as the neon sign that beckons potential customers to your products or services. It’s a digital handshake that establishes credibility.

A memorable domain name, however, can come at a premium, with many preferred ones already registered. In such scenarios, a domain broker can prove instrumental in securing your ideal domain choice for your business.

The secondary domain market, also known as the aftermarket, is the place where entrepreneurs and business owners have turned to secure their perfect domain name. The process of acquiring a domain name in the aftermarket can be both a financial investment and a significant time commitment, which is why many turn to an expert. A Domain Broker Service (DBS) becomes a valuable ally in this journey. Operating akin to a real estate agent for a digital presence, a DBS agent acts as a middleman who works to acquire registered domain names that set businesses apart from competitors, enabling entrepreneurs to maintain anonymity.

An example of this is seen in the journey of Acquire.com’s CEO, Andrew Gazdecki – a three-time startup entrepreneur, who recognized the pivotal role of a premium domain in shaping his company’s identity. Facing the complexities of securing the ideal domain, Gazdecki leveraged GoDaddy’s DBS experts and successfully acquired the prestigious Acquire.com domain, strategically positioning his brand for market recognition.

The DBS process unfolds seamlessly through a collaborative journey:

Step 1: You get a dedicated broker

Once you decide to sign up with a DBS, a dedicated broker is appointed to you. Your broker will collaborate closely with you to craft an ideal approach for acquiring your target domain name. Some new business owners have extensive starting capital set aside for brand-focused activations. Others may be looking for a domain name that fits their business perfectly but are willing to settle for a domain name that isn’t necessarily their first choice. Whatever the scenario, your domain broker will tailor the plan based on your ambitions, preferences, and budget.

Step 2: Negotiating a sales price within budget

As the world leader in domains, GoDaddy’s domain brokers excel in identifying and contacting the owner of a specific domain name. This adds a layer of trust for the seller, who may be more willing to engage with our brokers because GoDaddy is a globally recognized brand. Your broker contacts the owner of the desired domain name to explore sales opportunities, negotiates pricing on your behalf, and keeps you informed about the next steps in the process, all while keeping your identity anonymous.

Step 3: Facilitating the sales transaction

Once a mutually agreed-upon price for the chosen domain name is reached, the domain broker takes care of all the steps to finalize the deal. This facilitates a smooth transition with the result of providing you with sole ownership of your new online address.

In navigating the world of domain acquisition, GoDaddy’s domain brokers stand out as invaluable partners. Their expertise helps entrepreneurs and business owners save time by securing the perfect domain without the hassle. Just like real estate agents, domain brokers understand the growing landscape of domain names and the importance of standing out in a crowded digital marketplace.

As long as the internet exists, the journey to obtaining a distinctive online presence becomes not only critical or efficient but also a strategic investment in the success of your venture or business. Explore the valuable assistance of a DBS for securing the ideal domain name that can advance your brand.

 

Featured image provided by Markus Winkler; Pexels; Thanks!

The post How Domain Brokers Act as Real Estate Agents for Your Brand Online appeared first on SmallBizTechnology.

]]>
64699
Britain’s Economy: Overcoming Challenges https://www.smallbiztechnology.com/archive/2024/01/britains-economy-overcoming-challenges.html/ Tue, 02 Jan 2024 17:03:41 +0000 https://www.smallbiztechnology.com/?p=64696 In recent years, Britain’s economy has faced significant challenges that have hindered its growth and productivity. Issues such as a lack of investment in infrastructure, including the electricity grid, and restrictive planning systems have resulted in delays, increased costs, and a stagnant economy. However, there is hope on the horizon as policymakers and industry experts […]

The post Britain’s Economy: Overcoming Challenges appeared first on SmallBizTechnology.

]]>
In recent years, Britain’s economy has faced significant challenges that have hindered its growth and productivity. Issues such as a lack of investment in infrastructure, including the electricity grid, and restrictive planning systems have resulted in delays, increased costs, and a stagnant economy. However, there is hope on the horizon as policymakers and industry experts recognize the need for reforms to address these roadblocks. In this article, we will explore the key challenges facing Britain’s economy and the proposed solutions to unlock growth opportunities.

The Struggle with Electricity Grid Connections

One of the major hurdles faced by businesses in Britain is the difficulty in obtaining connections to the electricity grid. The number of applications to connect to the grid has increased tenfold in the past five years, resulting in waits of up to 15 years. This issue is particularly problematic for companies with high power needs, such as laboratories and factories, as it restricts their ability to expand and operate efficiently.

Paragraf, a British semiconductor start-up, provides a prime example of the challenges faced by businesses. The company, which manufactures chips using graphene, found itself in a situation where the cost of increasing the power supply to its new manufacturing base amounted to one million pounds. This expense not only diverted funds from hiring and equipment purchases but also delayed the company’s growth plans. The underinvestment in the electricity grid has a ripple effect on businesses, hindering their ability to move at the pace required for success.

The Need for Infrastructure Investment

The lack of infrastructure investment in Britain is not limited to the electricity grid. There is a pervasive sense that things are not working in the economy, with issues ranging from a shortage of affordable housing to weak public services and long hospital wait times. To reignite the economy and stimulate growth, two key ideas have emerged: accelerating electrical grid upgrades and streamlining the planning approval process for new construction projects.

The backlog of applications to connect to the electricity grid, especially for renewable energy generation and storage, is a clear indication of the underinvestment in infrastructure. This not only hampers the flow of cheap energy from wind farms to population centers but also adds to the delays for businesses with high power needs. The existing planning system, which grants local authorities significant power, is also blamed for blocking the construction of vital infrastructure such as pylons for offshore wind farms. This impasse affects the overall housing shortage and limits the potential for economic growth.

The Importance of Planning and Grid Connections

Planning and grid connections may seem like niche concerns, but they play a fundamental role in the overall productivity and efficiency of the economy. A functioning grid that delivers reliable and low-cost energy, coupled with a planning system that supports the construction of various types of infrastructure, are essential for a productive and efficient economy. Recognizing this, policymakers and industry experts have highlighted the need for reforms in these areas.

At the Labour Party’s annual conference, Keir Starmer, the party leader, pledged to “bulldoze” through the restrictive planning system and expedite the electricity grid’s development if elected as prime minister. These proposed reforms align with the recommendations of the National Infrastructure Commission, which advocates for financial incentives for communities that support grid infrastructure projects and a more efficient queue system for grid connections. However, there is a call for the government to go further in compensating affected individuals when important projects are built nearby.

The Impact on Businesses

The challenges posed by the inadequate infrastructure and restrictive planning systems have a direct impact on businesses operating in Britain. Start-ups like Paragraf face significant delays and additional costs when trying to expand their operations. The inability to move quickly and efficiently can hinder their success and even deter potential investors from considering the UK as a worthwhile place for investment.

Other industries, such as renewable energy, also suffer from these challenges. The wind industry, for example, faced tightened planning measures that effectively banned onshore wind in England. The complex and time-consuming process of securing planning approval and grid connections creates significant delays for projects, impacting the country’s ability to meet its renewable energy targets. These delays not only hinder the development of the industry but also undermine the government’s commitment to reducing carbon emissions.

The Urgency for Reforms

As Britain seeks to revitalize its economy, promote growth, and meet its environmental goals, urgent action is required to address the challenges faced by businesses. The government has recognized the need for reforms and has taken some initial steps to expedite planning approval for major projects and remove bottlenecks in the grid connection process. However, there is a growing consensus that more needs to be done to unlock investment and facilitate the development of critical infrastructure.

The National Infrastructure Commission estimates that the country needs at least £70 billion per year in the 2030s to meet its infrastructure requirements. This investment is crucial for driving economic growth and achieving a sustainable and efficient economy. The government must not only address the immediate challenges but also commit to long-term planning and investment strategies that foster innovation, productivity, and environmental sustainability.

See first source: New York Times

FAQ

What are the key challenges facing Britain’s economy mentioned in the article?

The key challenges include difficulties in obtaining connections to the electricity grid, underinvestment in infrastructure, such as the electricity grid and affordable housing, and a restrictive planning system for construction projects.

Why is obtaining connections to the electricity grid a challenge for businesses in Britain?

Businesses face challenges obtaining connections to the electricity grid due to a tenfold increase in grid connection applications in the past five years, resulting in waits of up to 15 years. This issue particularly affects companies with high power needs, hampering their ability to expand and operate efficiently.

How does underinvestment in infrastructure impact the economy?

Underinvestment in infrastructure, including the electricity grid, hampers the flow of cheap energy, adds delays for businesses with high power needs, and affects housing shortages, limiting the potential for economic growth.

What proposed solutions are mentioned in the article to address these challenges?

The proposed solutions include accelerating electrical grid upgrades and streamlining the planning approval process for new construction projects. Policymakers and industry experts advocate for reforms in these areas to improve productivity and efficiency.

What reforms are suggested for the electricity grid and planning approval process?

Reforms include financial incentives for communities supporting grid infrastructure projects, a more efficient queue system for grid connections, and expedited planning approvals. There is also a call for fair compensation for affected individuals when significant projects are built nearby.

How do these challenges impact businesses in Britain?

These challenges result in significant delays and additional costs for businesses, hindering their expansion and success. Industries like renewable energy face tightened planning measures and delays, impacting their development and the country’s renewable energy targets.

Why is urgency required for reforms in Britain’s infrastructure and planning systems?

Urgent action is needed to unlock investment, foster innovation, drive economic growth, and meet environmental goals. The National Infrastructure Commission estimates substantial annual investment is required to meet infrastructure needs and support a sustainable and efficient economy.

Featured Image Credit: Photo by King’s Church International; Unsplash – Thank you!

The post Britain’s Economy: Overcoming Challenges appeared first on SmallBizTechnology.

]]>
64696
Academy Sports Employees Terminated Over Huge Incident https://www.smallbiztechnology.com/archive/2024/01/academy-sports-employees-terminated-over-huge-incident.html/ Mon, 01 Jan 2024 20:40:35 +0000 https://www.smallbiztechnology.com/?p=64693 Loss prevention is a critical aspect of retail operations, aiming to protect businesses from theft and minimize financial losses. However, recent events involving the termination of three employees at a sporting goods store in Louisiana have raised questions about the boundaries and policies surrounding loss prevention. In this article, we will delve into the incident, […]

The post Academy Sports Employees Terminated Over Huge Incident appeared first on SmallBizTechnology.

]]>
Loss prevention is a critical aspect of retail operations, aiming to protect businesses from theft and minimize financial losses. However, recent events involving the termination of three employees at a sporting goods store in Louisiana have raised questions about the boundaries and policies surrounding loss prevention. In this article, we will delve into the incident, explore the importance of clear loss prevention policies, and discuss the implications of employee termination in such cases.

The Incident

On December 16th, at the Academy Sports + Outdoors store in Metairie, Louisiana, a shoplifting incident took place. Michelle Sutton, a team lead at the store, along with two other unidentified employees, encountered a customer who allegedly stole a pistol. The employees were demonstrating the firearm when the individual made a swift escape. Upon receiving word of the theft, Sutton and her colleagues immediately sprang into action, hoping to assist the police in apprehending the suspect.

The Consequences

Despite their intentions to aid law enforcement, the employees were unable to locate the thief. Unfortunately, the outcome of their actions resulted in their termination from Academy Sports + Outdoors. The termination was based on the company’s loss prevention policy, which strictly prohibits employees from chasing or physically restraining individuals suspected of theft. In this case, the employees were deemed to have left the store premises by pursuing the suspect, leading to their dismissal.

 The Importance of Clear Policies

Loss prevention policies play a vital role in guiding employees on appropriate actions to take when faced with theft or suspicious activities. These policies serve as a foundation for ensuring the safety of both employees and customers, as well as protecting the company’s assets. However, it is crucial that these policies are clearly communicated and understood by all employees to avoid confusion or unintended consequences.

The Need for Clarity and Training

The incident at Academy Sports + Outdoors highlights the importance of clear policies and adequate training in dealing with theft and loss prevention. Michelle Sutton expressed the need for comprehensive training, particularly in stores that sell firearms. She emphasized the importance of being prepared for unexpected situations and having a clear understanding of the appropriate actions to take.

Loss Prevention Policies: Balancing Safety and Liability

Loss prevention policies in retail establishments are designed to strike a delicate balance between ensuring the safety of employees and customers while minimizing legal liabilities. These policies often prohibit employees from engaging in physical confrontations with suspected shoplifters, as such actions can escalate the situation and potentially lead to harm or legal repercussions.

Detainment vs. Pursuit: Understanding the Distinction

One crucial aspect of loss prevention policies is the distinction between detainment and pursuit. While employees may be authorized to detain a suspect who has already left the store, pursuit beyond the premises is typically discouraged or prohibited. Detainment involves approaching the individual at a non-threatening distance and requesting them to return to the store voluntarily. Pursuit, on the other hand, involves actively chasing the suspect beyond the store’s boundaries.

Employee Termination: A Deterrent or a Necessary Measure?

The termination of the three employees at Academy Sports + Outdoors raises questions about the effectiveness and fairness of such disciplinary actions. While termination may serve as a deterrent to other employees, ensuring compliance with established policies, it is essential to consider the circumstances surrounding each incident. In cases where employees genuinely believed they were protecting the store’s assets and assisting law enforcement, alternative disciplinary measures or further training may be more appropriate.

Lessons Learned: Improving Loss Prevention Practices

Incidents like the one at Academy Sports + Outdoors provide an opportunity for businesses to reevaluate and enhance their loss prevention practices. It is crucial for companies to review their policies regularly, ensuring they are comprehensive, clear, and aligned with both legal requirements and industry best practices. Additionally, providing ongoing training and guidance to employees can help them better understand and follow these policies in real-world scenarios.

See first source: Fox Business

FAQ

What happened at the Academy Sports + Outdoors store in Metairie, Louisiana?

On December 16th, there was a shoplifting incident involving a stolen pistol. Three employees, including Michelle Sutton, encountered the suspect and tried to assist law enforcement. However, they were terminated for violating the company’s loss prevention policy.

Why were the employees terminated for trying to prevent theft?

The employees were terminated because they pursued the suspect beyond the store’s boundaries, which violated the company’s loss prevention policy. The policy aims to balance safety and legal liabilities by discouraging employees from chasing or physically restraining suspected shoplifters.

Why are clear loss prevention policies important?

Clear loss prevention policies are essential to guide employees in handling theft and suspicious activities. They ensure the safety of employees and customers while protecting company assets. Clear policies help prevent confusion and unintended consequences.

What is the distinction between detainment and pursuit in loss prevention policies?

Detainment involves approaching a suspected shoplifter at a non-threatening distance and requesting them to return voluntarily. Pursuit, on the other hand, means actively chasing a suspect beyond the store’s boundaries. Policies often allow detainment but discourage or prohibit pursuit.

Is employee termination an appropriate response in such cases?

Employee termination can serve as a deterrent to ensure policy compliance, but it should be considered carefully. In cases where employees genuinely believed they were protecting the store’s assets and assisting law enforcement, alternative disciplinary measures or additional training may be more suitable.

What lessons can businesses learn from incidents like this?

Incidents like this provide an opportunity for businesses to review and improve their loss prevention practices. It’s crucial to regularly review and update policies, provide ongoing training, and ensure alignment with legal requirements and industry best practices. This helps employees better understand and follow policies in real-world situations.

Featured Image Credit: Photo by Cristina Anne Costello; Unsplash – Thank you!

The post Academy Sports Employees Terminated Over Huge Incident appeared first on SmallBizTechnology.

]]>
64693
2024: The Year of Globetrotting and Exploration https://www.smallbiztechnology.com/archive/2023/12/2024-the-year-of-globetrotting-and-exploration.html/ Sat, 30 Dec 2023 16:51:43 +0000 https://www.smallbiztechnology.com/?p=64686 Unleash your wanderlust and embark on an extraordinary journey to the trending destinations in 2024! As we look beyond the conventional travel hotspots, a new wave of globetrotting is emerging. Americans, in particular, are seeking adventure in major Asian hubs, exploring off-the-beaten-path locales in Europe, and discovering the allure of Atlantic tropical vacations. Join the […]

The post 2024: The Year of Globetrotting and Exploration appeared first on SmallBizTechnology.

]]>
Unleash your wanderlust and embark on an extraordinary journey to the trending destinations in 2024! As we look beyond the conventional travel hotspots, a new wave of globetrotting is emerging. Americans, in particular, are seeking adventure in major Asian hubs, exploring off-the-beaten-path locales in Europe, and discovering the allure of Atlantic tropical vacations. Join the travel revolution and discover the top destinations that will captivate your imagination and create unforgettable memories.

1. Asia Takes the Crown Again

1.1 Tokyo, Japan – A Vibrant Melting Pot

In the realm of international travel, Asia has always held a special allure, and 2024 is no exception. The bustling metropolis of Tokyo takes center stage as the top trending international hotspot, followed closely by Seoul, South Korea. The enchantment of these cities lies in their rich cultural heritage, futuristic landscapes, and culinary wonders.

Tokyo, historically the most popular city for Americans to visit in Asia, has witnessed an even greater surge in demand. Tourists are drawn to its vibrant neighborhoods, such as Shibuya and Shinjuku, where towering skyscrapers coexist harmoniously with ancient temples and traditional markets. Immerse yourself in the sensory overload of neon lights, sushi bars, and cherry blossoms.

1.2 Osaka, Kyoto, and Beyond

Japan, as a whole, is captivating the hearts of travelers worldwide. Osaka, Kyoto, and Tokyo rank among the top 24 worldwide destinations for 2024. Osaka, known for its lively street food scene and vibrant nightlife, offers a blend of modernity and tradition. Kyoto, with its serene temples and timeless beauty, beckons visitors to step into a world of tranquility and spirituality.

The reopening of Asian nations, such as China and Japan, has unleashed a pent-up wanderlust among tourists. The historically favorable exchange rate between the U.S. dollar and the Japanese yen, along with increased flight availability, further fuels the interest in exploring this captivating part of the world. As demand soars, it’s advisable to plan ahead and secure your bookings to ensure an unforgettable Asian adventure.

2. Going Off the Beaten Path in Europe

2.1 Stockholm, Budapest, and Helsinki – Hidden Gems Await

Overcrowding in traditional European hubs has led to a surge in travelers seeking alternative destinations. Stockholm, Budapest, Helsinki, and Prague are rising stars on the travel radar. These off-the-beaten-path cities offer a unique blend of history, culture, and natural beauty.

Stockholm, the capital of Sweden, enchants visitors with its picturesque archipelago, charming Old Town, and innovative design scene. Budapest, the “Pearl of the Danube,” boasts stunning architecture, rejuvenating thermal baths, and a vibrant nightlife. Helsinki, the gateway to Finland, dazzles with its Nordic charm, cutting-edge design, and pristine landscapes. Prague, the fairytale city of a hundred spires, captivates with its medieval architecture, cobblestone streets, and rich cultural heritage.

Experienced travelers yearn to escape the crowds of Paris, Rome, and London and discover the unspoiled beauty of lesser-known European destinations. The Scandinavian region, in particular, offers a haven untouched by overtourism. Revel in the tranquility of Scandinavia and witness the untamed beauty of its landscapes.

2.2 Paris Olympics – A Burst of Energy

While travelers seek hidden gems, the allure of iconic cities remains irresistible. Paris, the City of Light, is poised for an additional burst of energy in 2024 as it hosts the Summer Olympics. This grand event will showcase the city’s splendor and attract visitors from around the globe. The Eiffel Tower, Louvre Museum, and charming cafés along the Seine River are just a glimpse of the wonders that await during this momentous occasion.

Lower prices in lesser-known European destinations are also attracting travelers. The average flight prices to Europe have increased by 5% in 2024 compared to the previous year. However, the allure of more affordable flights to these hidden gems makes the journey even more enticing.

3. The Atlantic Tropics over the Caribbean

3.1 Tenerife and Funchal – Atlantic Paradises

While the Caribbean has long been a favorite among warm-weather beach destinations, a new trend is emerging. Americans are increasingly turning to Atlantic tropical vacations, with Tenerife and Funchal leading the way. These captivating destinations, located off the West African coast, offer a unique blend of natural beauty, vibrant culture, and idyllic beaches.

Tenerife, the largest of Spain’s Canary Islands, boasts stunning volcanic landscapes, year-round sunshine, and a diverse range of outdoor activities. Funchal, the capital of Portugal’s Madeira archipelago, enchants visitors with its charming streets, botanical gardens, and breathtaking views of the Atlantic Ocean.

3.2 Málaga – A Mediterranean Gem

While not on the Atlantic, Málaga, a Mediterranean port city in southern Spain, is another destination captivating the hearts of travelers. With approximately 300 days of sunshine per year, Málaga offers a haven for sun-seekers and culture enthusiasts alike. Explore the historic city center, visit the Picasso Museum, or simply relax on one of the stunning beaches along the Costa del Sol.

The allure of these Atlantic tropical destinations lies in their unique blend of natural beauty, vibrant culture, and a sense of undiscovered paradise. Break free from the conventional beach destinations and embark on an extraordinary journey to these hidden gems.

4. Canada’s Ski Mountains Are Having a Renaissance

4.1 Vancouver, Calgary, and Montreal – Winter Wonderland

Canada’s ski mountains are experiencing a renaissance, attracting travelers from near and far. Vancouver, Calgary, and Montreal rank among the top international trend destinations for 2024. These cities offer not only world-class ski resorts but also a wealth of cultural experiences and culinary delights.

Vancouver, nestled between mountains and the Pacific Ocean, provides the perfect backdrop for outdoor enthusiasts. Ski down the slopes of Grouse Mountain or enjoy a scenic winter hike in Stanley Park. Calgary, the gateway to the Canadian Rockies, offers access to renowned ski resorts such as Banff and Lake Louise. Montreal, a vibrant city with a European flair, captivates visitors with its historic architecture, bustling streets, and renowned winter festivals.

Winter tourism plays a significant role in the resurgence of Canadian ski destinations. These winter wonderlands rival their European counterparts in terms of breathtaking landscapes and exhilarating slopes. The affordability of air travel to Canada further enhances the appeal, making it an attractive option for travelers seeking a memorable winter getaway.

Unleash Your Wanderlust in 2024

The year 2024 is set to be a year of globetrotting and exploration. From the vibrant streets of Tokyo to the hidden gems of Europe, the allure of the Atlantic tropics, and the renaissance of Canadian ski mountains, there is a destination to captivate every traveler’s heart.

As you embark on your journeys, remember to plan ahead, secure your bookings, and immerse yourself in the rich cultures, stunning landscapes, and culinary wonders that await. Let the spirit of adventure guide you as you create unforgettable memories and discover the world’s hidden treasures.

Get ready to unleash your wanderlust and make 2024 a year of extraordinary exploration. Bon voyage!

See first source: CNBC

FAQ

1. Why are Tokyo and Seoul top trending international destinations in 2024?

Asia, particularly Tokyo and Seoul, remains popular among travelers in 2024 due to their rich cultural heritage, futuristic landscapes, and diverse culinary offerings. Tokyo, in particular, is known for its vibrant neighborhoods, traditional markets, and a blend of modern and ancient attractions, making it a must-visit destination.

2. What other cities in Japan are gaining attention among travelers?

Osaka, Kyoto, and Tokyo are all top destinations in Japan for 2024. Osaka is known for its street food and nightlife, while Kyoto offers serene temples and timeless beauty. These cities provide a diverse range of experiences for travelers exploring Japan.

3. Why is Europe seeing a rise in off-the-beaten-path destinations like Stockholm, Budapest, and Helsinki?

Traditional European hubs have become overcrowded, leading travelers to seek alternative destinations. Cities like Stockholm, Budapest, and Helsinki offer unique histories, cultures, and natural beauty without the crowds, making them attractive options for experienced travelers.

4. What’s happening in Paris in 2024 that makes it a top destination?

Paris is hosting the Summer Olympics in 2024, which will showcase the city’s splendor and attract visitors from around the world. This grand event will provide an additional burst of energy to the City of Light, making it a must-visit destination during this time.

5. Why are Atlantic tropical destinations like Tenerife and Funchal gaining popularity among Americans?

Tenerife and Funchal offer natural beauty, vibrant culture, and idyllic beaches without the overcrowding often seen in Caribbean destinations. Their unique blend of attractions, along with their accessibility, makes them appealing choices for American travelers seeking tropical vacations.

6. What is the appeal of Málaga as a travel destination?

Málaga, a Mediterranean port city in southern Spain, boasts approximately 300 days of sunshine per year, making it an ideal destination for sun-seekers. It also offers cultural attractions such as the Picasso Museum and beautiful beaches along the Costa del Sol.

7. Why are Canadian ski destinations like Vancouver, Calgary, and Montreal trending in 2024?

Canada’s ski mountains are experiencing a resurgence in popularity due to their world-class ski resorts and diverse cultural experiences. Affordable air travel to Canada further enhances their appeal, making them attractive winter destinations.

8. How can travelers make the most of their trips in 2024?

To make the most of your travels in 2024, plan ahead, secure your bookings, and immerse yourself in the cultures, landscapes, and culinary wonders of the destinations you visit. Let your spirit of adventure guide you as you create unforgettable memories and explore the hidden treasures of the world.

Featured Image Credit: Photo by Luca Bravo; Unsplash – Thank you!

The post 2024: The Year of Globetrotting and Exploration appeared first on SmallBizTechnology.

]]>
64686
The Resilient Economy Energizes Investors https://www.smallbiztechnology.com/archive/2023/12/the-resilient-economy-energizes-investors.html/ Fri, 29 Dec 2023 16:52:45 +0000 https://www.smallbiztechnology.com/?p=64689 The year 2023 proved to be a remarkable one for financial markets, with the S&P 500 closing out the year with a gain of more than 24% and the Dow finishing near a record high. Easing inflation, a resilient economy, and the prospect of lower interest rates were key factors that buoyed investors, particularly in […]

The post The Resilient Economy Energizes Investors appeared first on SmallBizTechnology.

]]>
The year 2023 proved to be a remarkable one for financial markets, with the S&P 500 closing out the year with a gain of more than 24% and the Dow finishing near a record high. Easing inflation, a resilient economy, and the prospect of lower interest rates were key factors that buoyed investors, particularly in the last two months of the year. While stocks closed Friday with modest losses, the overall performance of the market was impressive.

The Performance of Key Market Indices

S&P 500

The S&P 500 slipped 13.52 points, or 0.3%, to close at 4,769.83. Despite this slight dip, the benchmark index still posted a rare ninth consecutive week of gains. It is now just 0.6% shy of an all-time high set in January of 2022. The gains in the broader market were largely driven by the so-called “Magnificent 7” stocks, namely Apple, Microsoft, Alphabet, Amazon, Nvidia, Meta Platforms, and Tesla. These seven stocks accounted for about two-thirds of the gains in the S&P 500 this year.

Dow Jones Industrial Average

The Dow Jones Industrial Average fell 20.56 points, or 0.1%, to close at 37,689.54 after setting a record high on Thursday. The Dow’s performance was particularly noteworthy as it finished the year near a record high.

Nasdaq

The Nasdaq slipped 83.78 points, or 0.6%, to close at 15,011.35. However, this minor dip did not overshadow its annual gain of more than 43%, making it the best-performing index since 2020.

Russell 2000

The Russell 2000 index, which represents smaller companies, jumped more than 20% over the last two months of the year. It finished 2023 with a 15.1% gain after experiencing a significant decline of 21.6% in 2022. This strong rally in November and December marked a psychological shift for investors, as it went beyond the big technology companies and showcased broad participation in the market.

Factors Driving Market Performance

Resilient Economy

Investors in the U.S. entered 2023 with concerns about the economy after experiencing sharp losses in both stocks and bonds in the previous year. However, the economy proved resilient thanks to solid consumer spending and a healthy job market. Despite expectations of higher interest rates, inflation eased to around 3%, and the economy continued to chug along. This combination of factors instilled confidence in investors and contributed to the market’s positive performance.

Prospects of Lower Interest Rates

The stock market is now betting that the Federal Reserve can achieve a “soft landing” for the economy. This refers to a scenario where the economy slows down just enough to curb high inflation without falling into a recession. As a result, investors anticipate that the Fed will begin cutting interest rates as early as March. The Fed has signaled three quarter-point cuts to its benchmark interest rate next year, which currently sits between 5.25% and 5.50%, its highest level in two decades. The expectation of lower rates has further fueled optimism in the market.

Strong Earnings Growth

Wall Street analysts are forecasting stronger earnings growth for companies in 2024, following a lackluster 2023. Many companies grappled with higher input and labor costs, as well as a shift in consumer spending patterns. However, with the anticipated easing of inflation and lower interest rates, companies are expected to see improved profitability and a more favorable business environment.

Bond Market Performance

Bond market investors initially seemed destined for a third consecutive losing year. However, starting in late October, the market turned around as excitement grew about potential interest rate cuts. This sent bond prices soaring and yields dropping. The yield on the 10-year Treasury, which had reached 5% in October, stood at 3.88% at the end of 2023. The yield on the two-year Treasury, which closely tracks expectations for the Fed, also fell. This reversal in the bond market provided further support for the positive sentiment in the overall market.

Global Market Performance

The positive performance of financial markets was not limited to the United States. Many global markets also saw solid gains throughout the year. Indexes in France and Germany made double-digit advances, while Britain’s market climbed just under 4%. Tokyo’s Nikkei 225 gained 27%, marking its best year in a decade. The Japanese central bank’s decision to inch toward ending its ultra-lax monetary policy, following a period of inflation exceeding its 2% target, contributed to the market’s success. However, the Shanghai Composite index in China experienced a decline of about 3% for the year, and the Hang Seng index in Hong Kong fell nearly 14%. Factors such as weakness in the property sector, global demand for China’s exports, high debt levels, and wavering consumer confidence weighed on the country’s economy and stock market.

Oil Market Performance

The oil market witnessed relative stability in 2023. Despite predictions of oil prices crossing $100 per barrel, the price of oil tumbled by more than 10% for the year. This was primarily due to increased production in the United States, which is now the top oil producer in the world, as well as in Canada, Brazil, and Guyana. These increases offset the reduced output from OPEC, as not all member countries participated in production cuts. Moreover, countries like Iran and Venezuela increased their oil production. Energy analysts attribute the decline in oil prices to these factors, as well as the weakening global demand for China’s exports.

In conclusion, the year 2023 proved to be a successful one for financial markets, with strong gains seen in major indices such as the S&P 500, Dow Jones Industrial Average, and Nasdaq. A resilient economy, prospects of lower interest rates, and strong earnings growth were key factors driving the market’s performance. Additionally, the bond market’s turnaround and solid gains in global markets contributed to the positive sentiment. While the oil market experienced relative stability, increased production from non-OPEC countries offset the reduced output from OPEC, leading to a decline in oil prices. Overall, the market’s performance in 2023 highlights the resilience and optimism of investors, providing a positive outlook for the year ahead.

See first source: AP News

FAQ

Q1: What was the overall performance of the financial markets in 2023?

A1: The financial markets had a remarkable year in 2023, with the S&P 500 closing the year with a gain of over 24%, and the Dow finishing near a record high.

Q2: What were the key factors that contributed to the positive performance of the markets in 2023?

A2: Several factors buoyed investors, including easing inflation, a resilient economy, and the prospect of lower interest rates, particularly in the last two months of the year.

Q3: How did major market indices perform in 2023?

A3: The S&P 500 slipped slightly but still posted a rare ninth consecutive week of gains and is just 0.6% shy of an all-time high. The Dow Jones Industrial Average set a record high on Thursday and finished the year near that high. The Nasdaq, despite a minor dip, had an annual gain of over 43%, making it the best-performing index since 2020. The Russell 2000 jumped more than 20% in the last two months of the year, finishing 2023 with a 15.1% gain.

Q4: What factors drove the market performance in 2023?

A4: Several factors drove the market performance, including a resilient economy, prospects of lower interest rates, strong earnings growth, positive bond market performance, solid gains in global markets, and relative stability in the oil market.

Q5: What does the positive performance of financial markets in 2023 indicate for the future?

A5: The positive performance in 2023 highlights the resilience and optimism of investors, providing a positive outlook for the year ahead.

Featured Image Credit: Photo by Markus Spiske; Unsplash – Thank you!

The post The Resilient Economy Energizes Investors appeared first on SmallBizTechnology.

]]>
64689
The Burst of the Startup Bubble: Lessons Learned https://www.smallbiztechnology.com/archive/2023/12/the-burst-of-the-startup-bubble-lessons-learned.html/ Thu, 28 Dec 2023 22:09:10 +0000 https://www.smallbiztechnology.com/?p=64683 The last decade witnessed a remarkable surge in the startup ecosystem, fueled by the Federal Reserve’s cheap money policy and investors’ hunger for the next big innovation. However, the year 2023 marked a turning point as the startup bubble finally burst, exposing the vulnerabilities of cash-burning companies and prompting a shift towards profitability-driven strategies. In […]

The post The Burst of the Startup Bubble: Lessons Learned appeared first on SmallBizTechnology.

]]>
The last decade witnessed a remarkable surge in the startup ecosystem, fueled by the Federal Reserve’s cheap money policy and investors’ hunger for the next big innovation. However, the year 2023 marked a turning point as the startup bubble finally burst, exposing the vulnerabilities of cash-burning companies and prompting a shift towards profitability-driven strategies. In this article, we will explore the factors that led to the downfall of prominent startups like WeWork, Bird, Hopin, and FTX, and discuss the lessons learned from this tumultuous period. Furthermore, we will examine the current state of the tech industry and the prospects for a new wave of successful companies in the coming years.

The Rise and Fall: A Tale of Overvalued Unicorns

WeWork: From Peak Valuation to Bankruptcy

WeWork, once hailed as the future of coworking spaces, experienced a dramatic rise and fall. The company raised billions of dollars from SoftBank, reaching a peak valuation of $47 billion. However, its attempt to go public in 2019 exposed its staggering losses and questionable financial practices. Investors grew skeptical, and rising interest rates coupled with slow return-to-office trends further deteriorated WeWork’s financials. Ultimately, the company filed for bankruptcy, highlighting the importance of sustainable business models and transparency in the startup world.

Bird: A Flightless Journey to Bankruptcy

Bird, a scooter-sharing startup founded by former Uber executive Travis VanderZanden, followed a similar trajectory. Although its private market valuation peaked at $2.5 billion, the company struggled to achieve profitability. Investors stopped injecting cash, causing Bird’s model to crumble. Delisted from the New York Stock Exchange and filing for Chapter 11 bankruptcy protection, Bird serves as a cautionary tale for startups relying heavily on investor subsidies without a clear path to sustainability.

Hopin and Clubhouse: Fading Hopes of Virtual Success

The Covid-19 pandemic created a surge in demand for virtual collaboration tools, propelling startups like Hopin and Clubhouse into the spotlight. Hopin, a virtual event planning platform, experienced rapid valuation growth, but its dependence on remote work and engagement hindered its long-term viability. Similarly, Clubhouse, a platform for virtual sessions with celebrities and influencers, failed to sustain user growth as the world reopened post-pandemic. Both companies faced the challenge of fitting into users’ post-Covid lifestyles, leading to layoffs and a need for reinvention.

FTX and Nikola: Fraud and Failed Promises

FTX, a prominent crypto exchange founded by Sam Bankman-Fried, suffered a sudden collapse in late 2022. Customers demanded withdrawals, only to discover that their funds were misused. The lack of scrutiny on Bankman-Fried’s practices, despite investments from renowned firms, highlighted the importance of due diligence in the startup ecosystem. Similarly, Nikola, an automaker aiming to revolutionize vehicle technology, faced allegations of deception and fraud. The company’s founder, Trevor Milton, resigned amid investigations and was subsequently sentenced to prison. These cases underscore the significance of ethical leadership and transparent business operations.

Virgin Hyperloop One: A Dream Unrealized

Virgin Hyperloop One, a company striving to build high-speed transportation systems, failed to materialize its ambitious plans. Despite raising substantial funds, the company struggled to secure contracts beyond a test site in Las Vegas. Allegations of executive misconduct and a lack of market viability ultimately led to its closure. The Hyperloop project serves as a reminder of the challenges faced by emerging technologies and the need for a clear path to commercialization.

The Unraveling of the Startup Bubble: Root Causes

Excessive Funding and Lack of Profitability

The startup bubble was fueled by the availability of cheap money and the pursuit of high returns. With near-zero interest rates and stimulus efforts, investors were incentivized to take risks and bet on the next big innovation. However, this abundance of capital led to unsustainable business models and a lack of focus on profitability. Startups burned through cash without achieving sustainable growth, ultimately contributing to the burst of the bubble.

Blind Faith in Founders and Lack of Due Diligence

Investors’ blind faith in charismatic founders played a significant role in the rise and fall of many startups. The allure of transformative ideas and visionary leaders often overshadowed the need for thorough due diligence. The cases of FTX and Nikola demonstrate the importance of scrutinizing founders’ practices and ensuring transparency in financial operations. Investors must strike a balance between supporting innovation and mitigating risks associated with unproven leadership.

Shifting Market Dynamics and Post-Covid Realities

The Covid-19 pandemic brought about profound changes in consumer behavior and market dynamics. While some startups thrived in the remote work and entertainment sectors, others struggled to adapt to the post-pandemic reality. Companies like WeWork and Bird faced challenges as people returned to physical offices and sought alternative transportation options. Startups must anticipate and respond to evolving market trends to maintain relevance and sustainability.

Learning from the Past: A New Era of Tech Startups

The Path to Profitability and Sustainable Growth

The burst of the startup bubble has compelled entrepreneurs and investors to reevaluate their strategies. The focus is shifting from rapid growth at any cost to achieving profitability and sustainable growth. Startups must develop viable business models, demonstrate a clear path to profitability, and prioritize operational efficiency. This shift in mindset will lead to the emergence of companies with solid foundations and a higher likelihood of long-term success.

Embracing Transparency and Accountability

The failures of WeWork, FTX, and Nikola underscore the importance of transparency and accountability in the startup ecosystem. Founders and executives must prioritize ethical practices, maintain open lines of communication with investors, and provide accurate and timely financial information. Investors, in turn, must conduct thorough due diligence and hold startups accountable for their promises. Transparency and accountability are the cornerstones of a healthy and thriving startup ecosystem.

Adapting to Post-Pandemic Realities

The post-pandemic world presents new opportunities and challenges for startups. Entrepreneurs must identify emerging trends and consumer needs, adapting their products and services accordingly. The shift towards hybrid work models, increased reliance on technology, and changing consumer preferences require startups to be agile and responsive. By embracing these post-pandemic realities, startups can position themselves for success in the evolving market landscape.

The Future of Tech Startups: A Glimpse Ahead

A New Wave of Innovation and Growth

Despite the burst of the startup bubble, the tech industry remains vibrant and full of potential. Investors are still excited about technology, as evidenced by the strong performance of the Nasdaq Composite index. Chipmaker Nvidia’s exponential growth and Facebook Meta’s successful rebound demonstrate that there are still opportunities for innovation and value creation. The second half of 2024 is projected to be a turning point, with a new wave of great companies emerging, driven by profitability, strong growth, and a focus on building great cultures.

Navigating the Capital Markets and IPO Landscape

The burst of the startup bubble has significantly impacted the capital markets and IPO landscape. Tech companies face greater scrutiny and must prove their profitability and market viability before going public. While few tech IPOs have taken place in recent years, the anticipated rate cuts by the Federal Reserve may provide a more favorable environment for startups seeking to enter the public market. However, the emphasis on profitability and sustainable growth will persist, requiring startups to demonstrate a clear roadmap to success.

See first source: CNBC

FAQ

1. What led to the downfall of prominent startups like WeWork and Bird?

Several factors contributed to the downfall of startups like WeWork and Bird. WeWork’s financial troubles were exposed when it attempted to go public, revealing significant losses and questionable practices. Bird struggled to achieve profitability, leading to investor reluctance to continue funding the company. Both cases emphasize the importance of sustainable business models and financial transparency.

2. How did Hopin and Clubhouse face challenges despite the initial success during the Covid-19 pandemic?

Hopin and Clubhouse initially gained popularity due to the increased demand for virtual collaboration tools during the pandemic. However, as the world reopened and remote work trends shifted, both companies faced challenges in sustaining user growth and adapting to users’ changing lifestyles.

3. What ethical and transparency issues were observed in startups like FTX and Nikola?

FTX faced allegations of misusing customer funds, raising questions about ethical practices and financial transparency. Nikola faced allegations of deception and fraud, ultimately leading to the founder’s resignation and legal consequences. These cases underscore the importance of ethical leadership and transparent business operations in startups.

4. What were the root causes of the burst of the startup bubble in 2023?

The burst of the startup bubble was influenced by several factors, including excessive funding and a lack of profitability. The availability of cheap money and investors’ pursuit of high returns led to unsustainable business models. Additionally, blind faith in charismatic founders and a lack of due diligence played a role in the bubble’s expansion.

5. How can startups learn from the past and adapt to the changing landscape?

Startups can learn from the past by shifting their focus from rapid growth at any cost to profitability and sustainable growth. Developing viable business models, prioritizing operational efficiency, and embracing transparency and accountability are key steps. Adapting to post-pandemic realities, identifying emerging trends, and remaining agile are crucial for success in the evolving market landscape.

6. What does the future hold for tech startups in the aftermath of the burst?

Despite the burst of the startup bubble, the tech industry remains vibrant. Investors are still enthusiastic about technology, and opportunities for innovation and value creation persist. A new wave of startups focused on profitability, strong growth, and healthy cultures is expected to emerge in the second half of 2024. Navigating the capital markets and IPO landscape will require startups to demonstrate sustainability and a clear roadmap to success.

Featured Image Credit: Photo by Proxyclick Visitor Management System; Unsplash – Thank you!

The post The Burst of the Startup Bubble: Lessons Learned appeared first on SmallBizTechnology.

]]>
64683
How Target and Bud Light Lost Conservative Customers https://www.smallbiztechnology.com/archive/2023/12/how-target-and-bud-light-lost-conservative-customers.html/ Wed, 27 Dec 2023 18:12:39 +0000 https://www.smallbiztechnology.com/?p=64680 In 2023, two iconic American brands, Target and Bud Light, found themselves facing a severe backlash from conservative consumers. Their attempts to align with progressive social causes resulted in a significant financial toll, with both companies experiencing a decline in sales and market value. This article delves into the controversies surrounding Target’s LGBTQ merchandise and […]

The post How Target and Bud Light Lost Conservative Customers appeared first on SmallBizTechnology.

]]>
In 2023, two iconic American brands, Target and Bud Light, found themselves facing a severe backlash from conservative consumers. Their attempts to align with progressive social causes resulted in a significant financial toll, with both companies experiencing a decline in sales and market value. This article delves into the controversies surrounding Target’s LGBTQ merchandise and Bud Light’s partnership with transgender activist Dylan Mulvaney. By analyzing the events chronologically, we aim to understand how these brands turned off their loyal customer base and explore the implications of corporate social activism.

Target’s Misstep in LGBTQ Marketing

Target, a retail giant, has long been known for its commitment to diversity and inclusion. However, in 2023, the company faced a firestorm of criticism from conservative consumers over its marketing and products centered on the LGBTQ community.

The Pride Month Collection

Each year, Target features Pride month displays in its stores, celebrating the LGBTQ community. However, in 2023, the company added products that specifically catered to transgender individuals, including female-style swimsuits that could be used for “tucking” male genitalia. This move sparked outrage among conservative customers who felt that Target was pushing a progressive agenda.

The Partnership with a “Satanist” Designer

Target’s partnership with a “Satanist” designer for Pride month further escalated the controversy. The designer’s brand featured occult imagery and provocative messages like “Satan respects pronouns” on apparel, which he claimed was tongue-in-cheek. This collaboration added fuel to the fire and intensified the backlash against Target.

Backlash and Adjustments

As a result of the outrage, some southern Target stores were forced to relocate their Pride merchandise away from the front of their locations to avoid further customer backlash. The company cited “volatile circumstances” as the reason behind these adjustments. However, this move angered over 200 LGBTQ activist groups, who demanded that Target denounce the extremists and restock all the Pride merchandise.

Impact on Sales and Brand Reputation

The controversy surrounding Target’s LGBTQ marketing had a detrimental effect on the company’s sales and brand reputation. In the second quarter, Target experienced a downturn in sales, and its stock took a hit. CEO Brian Cornell acknowledged the impact of the fallout on sales and the fact that employees felt unsafe at work due to the controversy.

Bud Light’s Partnership with Dylan Mulvaney

Bud Light, a classic American beer brand, also found itself at the center of a culture war in 2023. The company’s partnership with transgender activist Dylan Mulvaney for a March Madness social media promotion ignited a backlash from conservative consumers.

The March Madness Promotion

Bud Light’s partnership with Dylan Mulvaney aimed to celebrate her identification as a woman for a full year. The beer brand sent personalized packs of Bud Light decorated with Mulvaney’s face to customers. However, the social media videos promoting the campaign triggered an angry reaction from conservatives and beer loyalists, who felt that the brand was abandoning its customer base in favor of far-left identity politics.

Alissa Heinerscheid’s Comments

Adding to the controversy, Bud Light’s former Vice President of Marketing, Alissa Heinerscheid, revealed in an interview that she was directed to transform the brand from its “fratty” image to one that was more “inclusive.” Her comments, combined with the Mulvaney partnership, further fueled the backlash against Bud Light.

Sales Decline and Layoffs

As a consequence of the backlash, Bud Light experienced a significant decline in sales throughout the year. By May, the parent company, Anheuser-Busch, had dropped $27 billion in market value, and sales were down nearly 30% compared to the previous year. The company was forced to lay off hundreds of workers in July due to the financial strain caused by the declining sales.

Attempted Damage Control

In an attempt to salvage its reputation, Brendan Whitworth, the CEO of Anheuser-Busch, addressed the controversy in April, stating that the company never intended to be divisive and that their goal was to bring people together over a beer. Despite these efforts, Bud Light’s sales continued to suffer, with a 13.5% decline in U.S. revenue and a 17.1% decline in North American sales volume in the third quarter.

Lessons Learned and Implications

The backlash faced by Target and Bud Light highlights the risks associated with brands engaging in corporate social activism. While the intention may be to demonstrate inclusivity and support for marginalized communities, companies must carefully consider the potential consequences of alienating their customer base.

The “Go Woke, Go Broke” Trend

The controversies surrounding Target and Bud Light are part of a larger trend dubbed “go woke, go broke” by experts. This trend suggests that companies that take progressive social stances may suffer financially as a result. Recent polling from Gallup and Bentley University reveals that most Americans do not want businesses to publicly express their opinions on contentious political and social issues.

Importance of Customer Alignment

The backlash faced by Target and Bud Light underscores the importance of maintaining a strong connection with the customer base. Brands need to understand their core audience and ensure that any marketing or partnerships align with their values and expectations. Failure to do so can lead to a loss of trust and loyalty.

The Role of Authenticity

Authenticity is key for brands when engaging in social causes. Customers are more likely to embrace brands that genuinely embody the values they espouse. Companies must navigate the line between genuine support and perceived virtue signaling to avoid potential backlash.

In conclusion, the controversies surrounding Target and Bud Light in 2023 serve as a cautionary tale for brands considering corporate social activism. While it is essential for companies to demonstrate inclusivity and support for marginalized communities, they must do so in a way that aligns with their customer base and avoids alienating conservative consumers. By carefully considering the potential ramifications and maintaining authenticity, brands can strike a balance between social responsibility and financial success.

See first source: Fox Business

FAQ

1. What led to the controversy surrounding Target’s LGBTQ marketing in 2023?

The controversy surrounding Target’s LGBTQ marketing in 2023 began when the company introduced products specifically designed for transgender individuals as part of its Pride Month Collection. This move, along with a partnership with a controversial designer, sparked outrage among conservative consumers who felt that Target was promoting a progressive agenda.

2. How did Target respond to the backlash over its LGBTQ marketing?

Due to the backlash, some southern Target stores relocated their Pride merchandise away from the front of their locations to avoid further customer backlash. However, this decision angered LGBTQ activist groups, who demanded that Target denounce extremists and restock all Pride merchandise.

3. What was the impact of the controversy on Target’s sales and brand reputation?

The controversy had a negative impact on Target’s sales and brand reputation. In the second quarter, Target experienced a downturn in sales, and its stock price declined. CEO Brian Cornell acknowledged that the controversy affected sales and made some employees feel unsafe at work.

4. What caused the backlash against Bud Light in 2023?

Bud Light faced backlash in 2023 due to its partnership with transgender activist Dylan Mulvaney for a March Madness social media promotion. Conservative consumers and beer loyalists perceived this partnership as Bud Light aligning with far-left identity politics, leading to anger and criticism.

5. How did Bud Light’s former Vice President of Marketing, Alissa Heinerscheid, contribute to the controversy?

In an interview, Alissa Heinerscheid revealed that she was directed to transform Bud Light’s image to be more “inclusive.” Her comments, combined with the Dylan Mulvaney partnership, fueled the backlash against Bud Light.

6. What were the consequences of the backlash on Bud Light’s sales and workforce?

As a result of the backlash, Bud Light experienced a significant decline in sales throughout the year, with the parent company, Anheuser-Busch, losing $27 billion in market value. By July, the company had to lay off hundreds of workers due to financial strain caused by declining sales.

7. What lessons can be learned from the controversies surrounding Target and Bud Light?

These controversies highlight the risks of brands engaging in corporate social activism without considering potential consequences. The “go woke, go broke” trend suggests that companies taking progressive stances may suffer financially. Brands should align with their core audience, maintain authenticity, and carefully navigate social causes to avoid alienating consumers.

Featured Image Credit: Photo by Dennis Siqueira; Unsplash – Thank you!

The post How Target and Bud Light Lost Conservative Customers appeared first on SmallBizTechnology.

]]>
64680
Intel’s $25 Billion Investment in Chipmaking Factory in Israel https://www.smallbiztechnology.com/archive/2023/12/intels-25-billion-investment-in-chipmaking-factory-in-israel.html/ Tue, 26 Dec 2023 20:27:51 +0000 https://www.smallbiztechnology.com/?p=64674 Intel, the American tech giant, has announced plans to build a massive chipmaking factory in the south of Israel, making it the largest investment in the country’s history. The Israeli government and Intel have confirmed this groundbreaking project, which is expected to have far-reaching implications for the Israeli economy and the global semiconductor industry. Intel’s […]

The post Intel’s $25 Billion Investment in Chipmaking Factory in Israel appeared first on SmallBizTechnology.

]]>
Intel, the American tech giant, has announced plans to build a massive chipmaking factory in the south of Israel, making it the largest investment in the country’s history. The Israeli government and Intel have confirmed this groundbreaking project, which is expected to have far-reaching implications for the Israeli economy and the global semiconductor industry.

Intel’s Commitment to Israel

Intel has had a long-standing presence in Israel, with over 11,700 employees and a track record of investing more than $50 billion in the country over the last 50 years. The decision to establish a new factory in Israel solidifies the company’s commitment to the region and its recognition of the country’s talent and technological advancements.

The Significance of the Investment

Israeli Prime Minister Benjamin Netanyahu hailed the investment as a monumental milestone for the nation. The $25 billion investment is expected to foster high-quality employment opportunities and significantly contribute to the growth of the Israeli economy. This project will also strengthen Israel’s position as a global center for semiconductor technology and talent.

Expansion Plans for Kiryat Gat Factory

Intel’s new chipmaking factory will be an expansion of its existing facility in Kiryat Gat, a city located about 16 miles northeast of Gaza. Despite recent attacks and ongoing conflicts in the region, Intel remains undeterred in its commitment to Israel. The expansion is aimed at bolstering Intel’s ability to source materials and chips globally, ensuring the company’s resilience in the face of rising geopolitical tensions.

Intel’s Growth Strategy

The investment in the Israeli chipmaking factory is part of Intel’s broader growth strategy. The company is determined to reassert its position as a leader in the semiconductor industry and build greater resilience into its supply chains. In addition to the investment in Israel, Intel has also announced plans to invest $20 billion in building two new chipmaking facilities in the United States and up to $90 billion in new European factories.

Government Support and Grant

The Israeli government has shown its support for Intel’s expansion plans by providing a grant of $3.2 billion for the Kiryat Gat plant’s expansion. This grant will be spread over several years and is expected to further facilitate the growth of the factory and the overall semiconductor industry in Israel. Additionally, Intel has committed to purchasing $16.6 billion worth of goods and services from Israeli suppliers over the next decade.

Timeline and Operation

Construction work for the expansion of the Kiryat Gat site has already begun, with a significant portion of the buildings already completed. The new chipmaking plant is set to open in 2028 and will operate through 2035. The factory will join Intel’s existing development and production sites in Israel, further solidifying its presence in the country.

Intel’s Previous Acquisitions

Intel’s investment in Israel goes beyond this chipmaking factory. In 2017, the company acquired Israeli driver-assist technology startup Mobileye for $15.3 billion. Just over a year later, Intel took Mobileye public, showcasing its commitment to nurturing Israeli technological advancements. In a similar vein, Intel announced plans to acquire Israeli chipmaker Tower Semiconductor for $5.4 billion in February 2022. However, the deal fell through due to regulatory hurdles.

See first source: CNN

FAQ

Q1: What is Intel’s announcement regarding a chipmaking factory in Israel?

A1: Intel, the American tech giant, has revealed plans to construct a significant chipmaking factory in the southern region of Israel. This marks the largest investment in the history of the country.

Q2: What is the significance of Intel’s investment in Israel?

A2: Intel has a substantial presence in Israel with a history of over 50 years and $50 billion in investments. This new factory underscores Intel’s commitment to the region, acknowledging Israel’s technological advancements and talent.

Q3: How will this investment impact the Israeli economy?

A3: Israeli Prime Minister Benjamin Netanyahu has described this $25 billion investment as a monumental milestone for the nation. It is expected to create high-quality employment opportunities and significantly contribute to Israel’s economic growth.

Q4: What role does the expansion of the Kiryat Gat factory play in Intel’s global strategy?

A4: Intel’s expansion in Kiryat Gat aims to enhance its global sourcing capabilities for materials and chips. This move reinforces Intel’s resilience in the face of rising geopolitical tensions and conflicts in the region.

Q5: What is Intel’s broader growth strategy in the semiconductor industry?

A5: Intel is committed to reestablishing itself as a leader in the semiconductor industry. In addition to the investment in Israel, the company has plans to invest in new chipmaking facilities in the United States and Europe.

Q6: How is the Israeli government supporting Intel’s expansion?

A6: The Israeli government is providing a grant of $3.2 billion for the expansion of the Kiryat Gat plant. This grant will be disbursed over several years, further facilitating the growth of the factory and the semiconductor industry in Israel.

Q7: What is the timeline for the construction and operation of the new chipmaking factory?

A7: Construction work for the expansion of the Kiryat Gat site has already commenced. The new chipmaking plant is expected to open in 2028 and will operate through 2035, solidifying Intel’s presence in Israel.

Q8: What other significant acquisitions and investments has Intel made in Israel?

A8: Intel’s investment in Israel extends beyond the chipmaking factory. In 2017, Intel acquired Mobileye, a driver-assist technology startup, for $15.3 billion. The company also announced plans to acquire Israeli chipmaker Tower Semiconductor for $5.4 billion in 2022, although the deal did not proceed due to regulatory hurdles.

Featured Image Credit: Photo by Slejven Djurakovic; Unsplash – Thank you!

The post Intel’s $25 Billion Investment in Chipmaking Factory in Israel appeared first on SmallBizTechnology.

]]>
64674
The Rise of Streaming Bundles: A Path Forward for Media Companies https://www.smallbiztechnology.com/archive/2023/12/the-rise-of-streaming-bundles-a-path-forward-for-media-companies.html/ Mon, 25 Dec 2023 20:35:36 +0000 https://www.smallbiztechnology.com/?p=64677 The media industry is preparing for a watershed year in 2024 as streaming bundles become an increasingly attractive business model for media companies. The rise of streaming bundles presents an opportunity for streaming services and cable companies alike, given the deterioration of traditional pay TV and the difficulties encountered by independent streaming providers. Here we’ll […]

The post The Rise of Streaming Bundles: A Path Forward for Media Companies appeared first on SmallBizTechnology.

]]>
The media industry is preparing for a watershed year in 2024 as streaming bundles become an increasingly attractive business model for media companies. The rise of streaming bundles presents an opportunity for streaming services and cable companies alike, given the deterioration of traditional pay TV and the difficulties encountered by independent streaming providers. Here we’ll take a look at streaming bundles as a trend and see how they might affect the market going forward.

The Charter-Disney Deal and Its Importance

In the buildup to the NFL season, Charter and Disney struck a deal that serves as a prime example of the increasing significance of streaming bundles. Millions of Spectrum subscribers were left without TV because of the fight between Disney-owned channels (including ESPN) and Charter Communications. Spectrum TV Select Plus customers now have access to Disney+ and ESPN+’s ad-supported tiers thanks to an agreement that resolved the dispute.

This was a watershed moment in the relationship between media companies and cable providers, and it could be the beginning of something bigger. Streaming bundles are appealing due to their large subscriber bases and the positive impact on revenue for pay TV and broadband companies. Notable industry figures have voiced their support for streaming services being included in cable bundles, including Liberty Media Chairman John Malone and executives from Paramount and Warner Bros. Discovery.

What Streaming Bundles Are and How They Work

Even though streaming bundles are becoming more popular, big companies have been slow to offer them. Companies should think long and hard about how offering their services at a discounted rate will affect their average revenue per user (ARPU) and subscriber growth. If the number of subscribers increases significantly, it could make up for the loss in ARPU caused by a discounted bundle.

The prospect of streaming bundles eating into media companies’ cable plans is another cause for concern. On the other hand, the industry could finally see some good news with the addition of streaming to pay TV packages. Ad revenue for pay TV has been falling, while cable companies see higher average revenue per user (ARPU) from ad-supported streaming platforms.

Big Companies Are Getting Into Streaming Bundles

Streaming bundles are still in their infancy, but major platforms have taken big steps towards implementing them. One example is how Disney took over Hulu after buying out Comcast’s remaining shares and launched a hybrid platform called Disney+ and Hulu. Disney can now offer a three-way bundle with Disney+, ESPN+, and Hulu thanks to this move.

Reports have also surfaced that other industry heavyweights like Apple and Paramount are contemplating launching their own streaming bundles. A combination of Apple TV+ and Paramount+ is reportedly being considered by Paramount Global and Apple. It has also been speculated that Verizon, a telecom provider, is getting ready to offer a bundle of Netflix and Max, two of its ad-supported tiers, to its customers.

Advantages That Media Companies Could Realize

Streaming bundles have the potential to revolutionize the media industry and bring numerous advantages to media companies. Pay TV providers can use this as a chance to hold on to their subscribers and maybe even increase their prices. Companies such as Disney and Warner Bros. Discovery are able to gain more subscribers by bundling their services and utilizing the extensive content they offer.

More bundling opportunities may also arise as a result of industry mergers and acquisitions. One example is the rumored merger talks between Paramount and Warner Bros. Discovery. Merger talks are in their early stages, but if they progress, the two companies’ content libraries could be combined in a bundled offering.

Views on Streaming Bundles’ Future

Streaming bundles are going to be a big deal in the media industry when things keep changing. As standalone streaming services encounter difficulties and traditional pay TV continues to decline, the idea of bundling becomes more appealing to both the streaming services and the cable providers. The idea behind streaming bundles is to attract more subscribers and make more money by selling a set of services at a discounted price.

But before offering bundles, media companies should think about how it will affect their average revenue per user and whether or not it will eat into their current service offerings. Maximizing the benefits of streaming bundles will require finding the perfect balance between pricing and subscriber growth. More partnerships and bundled offerings are likely on the horizon as the industry is shaped by mergers and acquisitions.

See first source: CNBC

FAQ

Q1: What are streaming bundles in the context of the media industry?

A1: Streaming bundles refer to packages that combine multiple streaming services or channels into a single offering, often at a discounted rate. These bundles aim to provide consumers with a comprehensive entertainment experience.

Q2: Why is the Charter-Disney deal considered important in the context of streaming bundles?

A2: The Charter-Disney deal serves as a significant example of the growing importance of streaming bundles. It resolved a dispute between Disney-owned channels and Charter Communications, allowing Spectrum TV Select Plus customers to access Disney+ and ESPN+’s ad-supported tiers. This agreement highlighted the potential of streaming bundles in the media industry.

Q3: What impact can streaming bundles have on the media market?

A3: Streaming bundles have the potential to reshape the media market by offering consumers more options and convenience. They can benefit both streaming services and cable providers by increasing subscriber bases and revenue.

Q4: How do streaming bundles affect average revenue per user (ARPU) for media companies?

A4: Media companies offering streaming bundles may face a trade-off between lower ARPU due to discounted bundle pricing and increased subscriber growth. The success of such bundles depends on finding the right balance between pricing and growth.

Q5: Which major companies are getting into the streaming bundle space?

A5: Major companies like Disney, Apple, Paramount, and Verizon are exploring or launching streaming bundles. Disney, for example, offers a bundle of Disney+, ESPN+, and Hulu. Apple and Paramount are reportedly considering bundling their services, and Verizon is looking into offering Netflix and Max bundles to its customers.

Q6: What advantages can media companies realize through streaming bundles?

A6: Media companies can benefit from streaming bundles by retaining subscribers, increasing prices, and gaining more subscribers through bundled services. Additionally, industry mergers and acquisitions may create opportunities for expanded bundled offerings.

Q7: What is the future outlook for streaming bundles in the media industry?

A7: Streaming bundles are expected to play a significant role in the media industry’s future. As standalone streaming services face challenges and traditional pay TV declines, bundling becomes an appealing strategy for both streaming services and cable providers. Achieving success with streaming bundles will require a careful balance of pricing and subscriber growth, with more partnerships and bundled offerings likely to emerge through mergers and acquisitions.

Featured Image Credit: Photo by freestocks; Unsplash – Thank you!

The post The Rise of Streaming Bundles: A Path Forward for Media Companies appeared first on SmallBizTechnology.

]]>
64677
The Fed’s Favorite Inflation Gauge Shows Rise in November https://www.smallbiztechnology.com/archive/2023/12/the-feds-favorite-inflation-gauge-shows-rise-in-november.html/ Fri, 22 Dec 2023 19:14:46 +0000 https://www.smallbiztechnology.com/?p=64669 The Federal Reserve closely monitors various indicators to assess the state of the economy and make informed decisions regarding monetary policy. One such indicator is the core personal consumption expenditures (PCE) price index, which excludes volatile food and energy prices. In November, this gauge rose slightly, edging closer to the central bank’s inflation target. Key […]

The post The Fed’s Favorite Inflation Gauge Shows Rise in November appeared first on SmallBizTechnology.

]]>
The Federal Reserve closely monitors various indicators to assess the state of the economy and make informed decisions regarding monetary policy. One such indicator is the core personal consumption expenditures (PCE) price index, which excludes volatile food and energy prices. In November, this gauge rose slightly, edging closer to the central bank’s inflation target.

Key Findings

  • The core PCE price index increased by 0.1% in November, in line with economists’ expectations.
  • On a year-over-year basis, the index was up 3.2%, slightly lower than the projected increase of 3.3%.
  • Over a six-month period, core PCE increased by 1.9%, indicating that the Federal Reserve may soon reach its inflation goal.
  • Including food and energy costs, the headline PCE fell 0.1% on the month and was up 2.6% from a year ago.
  • The Federal Open Market Committee (FOMC) remains cautious but optimistic about inflation, considering the recent slowdown in core inflation.

Analyzing the Core PCE Price Index

The core PCE price index is a preferred measure of inflation for the Federal Reserve. Unlike the more widely followed consumer price index (CPI), which focuses on the cost of goods and services, the core PCE index emphasizes what consumers actually spend. This distinction gives a more accurate reflection of inflationary pressures on the economy.

In November, the core PCE price index rose by 0.1%, indicating a moderate increase in prices. However, this was slightly lower than the projected rise of 0.1% and the year-over-year increase of 3.2% fell short of the anticipated 3.3%. Despite these small deviations, the index continues to move closer to the central bank’s target.

Implications for Monetary Policy

The Federal Reserve has a dual mandate to achieve maximum employment and price stability. As part of its price stability objective, the central bank aims for an annual inflation rate of 2%. The recent increase in the core PCE price index, albeit modest, suggests progress towards this target.

Economists and market watchers are interested in the Federal Reserve’s interpretation of inflation data, as it influences monetary policy decisions. The FOMC, in its last meeting, signaled that it is pausing its rate hikes and expects to implement rate cuts totaling 0.75 percentage point in 2024. The timing of these reductions will depend on the core PCE numbers over the next few months.

Market Reactions and Outlook

The financial markets had a muted response to the core PCE price index report, with Wall Street set for a mixed open on the last session before the Christmas holiday. This lack of significant market movement suggests that investors were not surprised by the inflation data.

Moving forward, economists and investors will closely monitor inflation indicators to gauge the Federal Reserve’s actions. If core PCE numbers continue to show a slowdown in inflation, it could open the possibility of rate cuts in 2024. However, the timing and extent of these cuts will depend on the trajectory of inflation and other economic factors.

Consumer Expenditures and Income

Alongside the core PCE price index, the report also highlighted consumer expenditures and income figures for November. Consumer expenditures climbed by 0.3%, indicating that spending remains robust despite ongoing inflation pressures. Income also increased by 0.4%, in line with expectations.

The combination of increased consumer spending and income growth suggests a healthy level of economic activity. It demonstrates that individuals and households are continuing to spend, despite rising prices and inflation concerns.

Goods and Services Price Movements

The November report also shed light on the price movements of goods and services. Services prices increased by 0.2%, indicating a slight uptick in costs for non-tangible offerings. In contrast, goods prices slumped by 0.7%, reflecting a decline in the cost of tangible products.

Energy prices experienced a significant slide of 2.7%, contributing to the overall decrease in headline PCE. Additionally, food prices decreased by 0.1% during the month. These declines in energy and food costs played a role in mitigating inflationary pressures in November.

Long-Term Inflation Outlook

Although the headline PCE, which includes food and energy prices, fell slightly in November, the 12-month numbers reveal a positive trend towards the Federal Reserve’s inflation target. The headline PCE was up 2.6% from a year ago, marking a significant decrease from the peak above 7% in mid-2022.

Economists and experts anticipate that the annual inflation rate will return to the 2% target over the coming months. The expected further slowdown in rent inflation, coupled with the progress seen in core PCE, supports this outlook.

See first source: CNBC

FAQ

1. What is the core PCE price index, and why is it important?

The core PCE price index is an inflation indicator used by the Federal Reserve to assess price stability in the economy. It excludes volatile food and energy prices, providing a more accurate reflection of inflationary pressures on consumer spending.

2. What were the key findings from the recent core PCE price index report for November?

  • The core PCE price index increased by 0.1% in November, matching economists’ expectations.
  • On a year-over-year basis, the index was up 3.2%, slightly below the projected increase of 3.3%.
  • Over a six-month period, core PCE increased by 1.9%, indicating progress toward the Federal Reserve’s inflation target

3. How does the core PCE price index differ from the consumer price index (CPI)?

The core PCE index focuses on what consumers actually spend, making it different from the CPI, which measures the cost of goods and services. This distinction makes the core PCE a preferred measure for the Federal Reserve.

4. What are the implications of the recent core PCE price index data for monetary policy?

The modest increase in the core PCE price index suggests progress toward the Federal Reserve’s 2% inflation target. The Federal Open Market Committee (FOMC) signaled a pause in rate hikes and expects rate cuts in 2024, with the timing dependent on core PCE data in the coming months.

5. How did financial markets react to the core PCE price index report?

Financial markets had a muted response to the report, with Wall Street showing a mixed open. This suggests that investors were not surprised by the inflation data.

6. What will economists and investors be monitoring in the future regarding inflation indicators?

Economists and investors will closely monitor inflation indicators, including core PCE, to gauge the Federal Reserve’s actions. Continued slowdown in inflation could open the possibility of rate cuts in 2024, with timing and extent depending on economic factors.

7. What other economic indicators were highlighted in the report for November?

The report also included consumer expenditures and income figures for November. Consumer expenditures increased by 0.3%, and income grew by 0.4%, indicating robust spending and income growth despite inflation pressures.

8. What were the price movements of goods and services in November?

Services prices increased by 0.2%, while goods prices slumped by 0.7%. Energy prices decreased by 2.7%, and food prices decreased by 0.1%, contributing to the overall decline in the headline PCE.

9. What is the long-term inflation outlook based on the headline PCE?

The headline PCE, including food and energy prices, fell slightly in November but showed a positive trend toward the Federal Reserve’s 2% inflation target on a year-over-year basis. Experts anticipate the annual inflation rate will return to the target over the coming months, supported by progress in core PCE and rent inflation slowdown.

Featured Image Credit: Photo by rc.xyz NFT gallery; Unsplash – Thank you!

The post The Fed’s Favorite Inflation Gauge Shows Rise in November appeared first on SmallBizTechnology.

]]>
64669
Anti-Woke Beer Makers and Riley Gaines: Protecting Women’s Sports https://www.smallbiztechnology.com/archive/2023/12/anti-woke-beer-makers-and-riley-gaines-protecting-womens-sports.html/ Thu, 21 Dec 2023 17:45:47 +0000 https://www.smallbiztechnology.com/?p=64666 In recent years, the cultural and political landscape has seen a rise in the so-called “woke” ideology, which has sparked debates in various sectors of society. One area that has been significantly impacted is women’s sports, with concerns arising about the inclusion of transgender athletes. In response to this, an “anti-woke” beer company called Conservative […]

The post Anti-Woke Beer Makers and Riley Gaines: Protecting Women’s Sports appeared first on SmallBizTechnology.

]]>
In recent years, the cultural and political landscape has seen a rise in the so-called “woke” ideology, which has sparked debates in various sectors of society. One area that has been significantly impacted is women’s sports, with concerns arising about the inclusion of transgender athletes. In response to this, an “anti-woke” beer company called Conservative Dad’s Ultra Right Beer has joined forces with Riley Gaines, a women’s sports activist, to launch the “Real Women of America” 2024 Calendar. This unique collaboration aims to protect and defend women’s sports from what they perceive as a threat from the extreme left. The campaign has already gained considerable attention and raised funds for the Riley Gaines Center, an organization dedicated to safeguarding women’s athletics.

The Real Women of America 2024 Calendar

The Real Women of America 2024 Calendar is a groundbreaking initiative from Conservative Dad’s Ultra Right Beer and Riley Gaines. As the first calendar of its kind, it aims to showcase the most beautiful conservative women in America. By featuring prominent conservative figures such as collegiate swimmer Riley Gaines, actor Peyton Drew, and radio host Dana Loesch, the calendar serves as a platform to uplift and celebrate actual women who align with conservative values.

Protecting Women’s Sports

The collaboration between Conservative Dad’s Ultra Right Beer and Riley Gaines is driven by their shared concern for the future of women’s sports. They believe that extreme leftist ideology poses a threat to the integrity and fairness of women’s athletics. To combat this, the calendar campaign has committed to donating 10% of its sales to the Riley Gaines Center. This financial support enables the center to continue its vital work in defending women’s sports and promoting the values that they hold dear.

The Riley Gaines Center’s Mission

The Riley Gaines Center plays a crucial role in protecting women’s sports and preserving America’s founding principles. Their mission is to identify and recruit individuals who have been targeted by the left and train them to become influential leaders. These powerhouse leaders fearlessly and eloquently defend America’s founding principles, ensuring that the country stays true to its core values. Through their work, the Riley Gaines Center aims to counteract the influence of extreme leftist ideologies that they believe pose a threat to women’s sports.

The Success of the Campaign

The “Real Women of America” 2024 Calendar campaign has seen remarkable success in its efforts to protect women’s sports. Riley Gaines proudly announced that the campaign has already raised $20,000 for the Riley Gaines Center. This achievement demonstrates the support and dedication of Conservative Dad’s Ultra Right Beer and its customers in fighting against what they perceive as the dangers of woke ideology.

Conservative Dad’s Ultra Right Beer: A Voice for Conservative Causes

Conservative Dad’s Ultra Right Beer is not just an ordinary beer company; it stands as a voice for conservative causes. The company was founded by CEO Seth Weathers, who gained significant attention through a viral video on Twitter. In the video, Weathers pushed back against Bud Light’s controversial campaign featuring transgender influencer Dylan Mulvaney. This video received over 46 million views and sparked a conversation about the role of beer companies in promoting conservative values.

The Ultra Right Beer Difference

Conservative Dad’s Ultra Right Beer prides itself on being “100% woke-free.” In a time when woke ideology seems to permeate every aspect of society, this beer stands as a symbol of resistance. With a focus on great taste and a dedication to American patriotism, fun, fast cars, and beautiful real women, Ultra Right Beer brings back the essence of traditional beer companies. It aims to provide a refreshing alternative for those who feel disillusioned by the current cultural landscape.

The Controversy Surrounding the Campaign

As with any initiative that challenges prevailing ideologies, the “Real Women of America” 2024 Calendar campaign has faced its fair share of controversy. Some critics argue that the campaign promotes exclusivity and reinforces traditional gender norms. However, supporters of the campaign, including conservative radio host Dana Loesch, believe that it celebrates and uplifts women in a way that aligns with conservative values.

The Future of Women’s Sports

The collaboration between Conservative Dad’s Ultra Right Beer and Riley Gaines serves as a reminder that the conversation surrounding women’s sports is far from over. As society continues to grapple with issues of inclusivity and fairness, it is essential to find a balance that respects the rights and experiences of all athletes. The “Real Women of America” 2024 Calendar campaign provides a platform for conservative women to be heard and celebrated while contributing to the protection of women’s sports.

See first source: Fox Business

FAQ

Q1: What is the “Real Women of America” 2024 Calendar, and who is behind it?

A1: The “Real Women of America” 2024 Calendar is a collaboration between Conservative Dad’s Ultra Right Beer and women’s sports activist Riley Gaines. It is the first calendar of its kind, showcasing prominent conservative women in America who align with conservative values.

Q2: Why was the calendar created, and what is its purpose?

A2: The calendar was created to protect and defend women’s sports from what the creators perceive as a threat from extreme leftist ideology. It aims to celebrate conservative women and promote their values while supporting the Riley Gaines Center, an organization dedicated to safeguarding women’s athletics.

Q3: What is the mission of the Riley Gaines Center?

A3: The Riley Gaines Center’s mission is to identify and recruit individuals who have been targeted by the left and train them to become influential leaders. These leaders defend America’s founding principles and counteract the influence of extreme leftist ideologies that they believe pose a threat to women’s sports.

Q4: How successful has the campaign been in raising funds for the Riley Gaines Center?

A4: The campaign has raised $20,000 for the Riley Gaines Center, demonstrating strong support in its efforts to protect women’s sports.

Q5: Who is Seth Weathers, and what role does Conservative Dad’s Ultra Right Beer play in the campaign?

A5: Seth Weathers is the CEO of Conservative Dad’s Ultra Right Beer, which is known for its dedication to conservative causes. The company played a significant role in the campaign and stands as a voice for conservative values.

Q6: What sets Conservative Dad’s Ultra Right Beer apart from other beer companies?

A6: Conservative Dad’s Ultra Right Beer prides itself on being “100% woke-free” and focuses on traditional American values, fun, fast cars, and celebrating real women. It provides an alternative for those who feel disillusioned by woke ideology.

Q7: Has the campaign faced any controversy, and if so, what are the main criticisms?

A7: Yes, the campaign has faced controversy, with some critics arguing that it promotes exclusivity and reinforces traditional gender norms. However, supporters believe it celebrates and uplifts women in alignment with conservative values.

Q8: What is the campaign’s significance in the context of women’s sports and societal debates?

A8: The campaign serves as a reminder that the conversation surrounding women’s sports, inclusivity, and fairness continues. It provides a platform for conservative women to be heard and celebrated while contributing to the protection of women’s sports.

Featured Image Credit: Photo by Wil Stewart; Unsplash – Thank y0u!

The post Anti-Woke Beer Makers and Riley Gaines: Protecting Women’s Sports appeared first on SmallBizTechnology.

]]>
64666
Protecting Your Gift Cards: How to Prevent “Card Draining” Scams https://www.smallbiztechnology.com/archive/2023/12/protecting-your-gift-cards-how-to-prevent-card-draining-scams.html/ Wed, 20 Dec 2023 18:45:44 +0000 https://www.smallbiztechnology.com/?p=64663 Gift cards have become increasingly popular as a convenient and versatile way to give and receive presents. However, with their rise in popularity, scammers have found ways to exploit unsuspecting consumers. One particular scam, known as “card draining,” has been on the rise, targeting popular gift cards like Vanilla Gift and One Vanilla. In this […]

The post Protecting Your Gift Cards: How to Prevent “Card Draining” Scams appeared first on SmallBizTechnology.

]]>
Gift cards have become increasingly popular as a convenient and versatile way to give and receive presents. However, with their rise in popularity, scammers have found ways to exploit unsuspecting consumers. One particular scam, known as “card draining,” has been on the rise, targeting popular gift cards like Vanilla Gift and One Vanilla. In this article, we will explore the risks associated with gift card scams and provide you with actionable steps to protect yourself and your hard-earned money.

Understanding the Card Draining Scam

The card draining scam involves scammers finding ways to drain the value from gift cards before they can be used for their intended purpose. There are two primary methods scammers use to perpetrate this scam: tampering with unsold gift cards and stealing details from legitimate gift cards.

1. Tampering with Unsold Gift Cards

In one method, scammers tamper with unsold gift cards in stores by attaching a barcode from a card they already have to an unsold gift card. When an unsuspecting customer purchases the tampered card and loads money onto it, they are unknowingly loading money onto the scammer’s card. This allows the scammer to access the funds and use them before the buyer even realizes what has happened.

2. Stealing Details from Legitimate Gift Cards

The second method involves stealing the details off a legitimate gift card and then placing it back on the rack for an unsuspecting customer to purchase. The scammer already has the card information and tracks when it is bought and loaded with value. They quickly access the money and use it before the buyer of the card has a chance to use it themselves.

The Appeal of Prepaid Gift Cards for Scammers

Prepaid gift cards, like Vanilla Gift and One Vanilla, are particularly targeted by scammers due to their versatility. These cards can be used anytime and anywhere, making them an attractive target for scammers looking to exploit unsuspecting consumers.

Recognizing and Avoiding Gift Card Scams

Protecting yourself from gift card scams requires vigilance and awareness. By following these simple steps, you can reduce the risk of falling victim to card draining scams:

1. Inspect the Packaging

When purchasing gift cards, carefully inspect the packaging for any signs of tampering or suspicious stickers. Look for any bends or signs of resealing that may indicate the card has been compromised. If you notice anything unusual, choose a different card or purchase your gift card directly from the retailer’s website.

2. Keep the Receipt

Always keep the receipt when purchasing a gift card. This will make it easier to report any issues or discrepancies with the card. If you suspect that your gift card has been compromised, contact the card issuer immediately and provide them with the necessary information to investigate the matter.

3. Purchase Online Gift Cards

Consider purchasing online gift cards directly from the store or company that offers them. Online gift cards eliminate the risk of physical tampering since there is no physical card involved. Additionally, many online retailers have robust security measures in place to protect against fraud and unauthorized transactions.

4. Be Wary of Unsolicited Gift Cards

If you receive a gift card from an unknown sender or a source that seems suspicious, exercise caution. Scammers may use unsolicited gift cards as a way to gain access to your personal information or engage in fraudulent activities. It’s always best to verify the source of the gift card before using it.

5. Register Your Gift Card

Some gift card issuers offer the option to register your gift card online. Registering your gift card can provide an added layer of protection as it allows you to track the card’s activity and report any unauthorized transactions promptly. Check the issuer’s website or contact their customer service to see if registration is available for your gift card.

6. Use Gift Cards Promptly

To minimize the risk of your gift card being drained, use it as soon as possible after purchasing. The longer the card remains unused, the more opportunity scammers have to compromise its value. Additionally, using the card promptly allows you to identify any issues or discrepancies early on.

7. Secure Your Gift Card Details

Treat your gift card like cash and keep the details secure. Avoid sharing the card number, PIN, or other sensitive information with anyone. Scammers may attempt to trick you into providing this information, claiming it is necessary for verification or activation purposes. Legitimate gift card issuers will never ask for this information.

8. Be Aware of Poor Customer Service

Pay attention to the level of customer service provided by the gift card issuer. If you encounter difficulties in obtaining refunds for unauthorized transactions or have trouble reaching customer support, it may be a red flag. Reputable gift card issuers prioritize customer satisfaction and promptly address any issues or concerns raised by their customers.

The Importance of Vigilance

As the holiday season approaches and gift card purchases become more prevalent, it’s crucial to remain vigilant against gift card scams. By understanding the risks associated with card draining scams and implementing the preventative measures outlined in this article, you can protect yourself and ensure that your gift cards are used as intended – to bring joy and convenience to your gift recipients. Remember, knowledge and awareness are your strongest defenses against scammers looking to exploit unsuspecting consumers.

See first source: CNN

FAQ

Q1: What is a card draining scam?

A1: A card draining scam involves scammers finding ways to steal the value from gift cards before they can be used for their intended purpose. There are two primary methods scammers use: tampering with unsold gift cards and stealing details from legitimate gift cards.

Q2: How do scammers tamper with unsold gift cards?

A2: Scammers tamper with unsold gift cards by attaching a barcode from a card they already have to an unsold gift card in stores. When an unsuspecting customer purchases the tampered card and loads money onto it, they are unknowingly loading money onto the scammer’s card.

Q3: How do scammers steal details from legitimate gift cards?

A3: Scammers steal details from legitimate gift cards and then place them back on the rack for unsuspecting customers to purchase. They quickly access the money and use it before the buyer of the card has a chance to use it themselves.

Q4: Why are prepaid gift cards like Vanilla Gift and One Vanilla targeted by scammers?

A4: Prepaid gift cards like Vanilla Gift and One Vanilla are targeted because they are versatile and can be used anytime and anywhere, making them an attractive target for scammers.

Q5: How can I recognize and avoid gift card scams?

A5: To avoid gift card scams, you should:

  • Inspect the packaging for signs of tampering.
  • Keep the receipt for reporting issues.
  • Consider purchasing online gift cards.
  • Be cautious of unsolicited gift cards.
  • Register your gift card online if possible.
  • Use gift cards promptly after purchase.
  • Keep your gift card details secure.
  • Be aware of the customer service provided by the gift card issuer.

Q6: What should I do if I suspect my gift card has been compromised?

A6: If you suspect your gift card has been compromised, contact the card issuer immediately and provide them with the necessary information to investigate the matter.

Q7: Why is it important to use gift cards promptly?

A7: Using gift cards promptly minimizes the risk of them being drained by scammers. The longer the card remains unused, the more opportunity scammers have to compromise its value.

Q8: Should I share my gift card details with anyone?

A8: No, you should treat your gift card like cash and avoid sharing the card number, PIN, or other sensitive information with anyone. Legitimate gift card issuers will never ask for this information.

Q9: What should I do if I encounter poor customer service from a gift card issuer?

A9: If you encounter difficulties with customer service or obtaining refunds for unauthorized transactions, it may be a red flag. Reputable gift card issuers prioritize customer satisfaction and address issues promptly.

Q10: How can knowledge and awareness protect me from gift card scams?

A10: Knowledge and awareness are your strongest defenses against scammers. Understanding the risks associated with card draining scams and implementing preventive measures can help protect you from falling victim to gift card scams.

Featured Image Credit: Photo by Claire Abdo; Unsplash – Thank you!

The post Protecting Your Gift Cards: How to Prevent “Card Draining” Scams appeared first on SmallBizTechnology.

]]>
64663
Mercedes Introduces Turquoise Blue Lights for Self-Driving Cars https://www.smallbiztechnology.com/archive/2023/12/mercedes-introduces-turquoise-blue-lights-for-self-driving-cars.html/ Tue, 19 Dec 2023 16:02:04 +0000 https://www.smallbiztechnology.com/?p=64659 In a groundbreaking move, Mercedes-Benz has received approval to add a fourth color of lights to its vehicles – turquoise blue lights. These lights serve as a visual indicator that the car is operating in “conditionally autonomous” mode, using the cutting-edge Drive Pilot technology. While most states in America only permit three colors of lights […]

The post Mercedes Introduces Turquoise Blue Lights for Self-Driving Cars appeared first on SmallBizTechnology.

]]>
In a groundbreaking move, Mercedes-Benz has received approval to add a fourth color of lights to its vehicles – turquoise blue lights. These lights serve as a visual indicator that the car is operating in “conditionally autonomous” mode, using the cutting-edge Drive Pilot technology. While most states in America only permit three colors of lights on vehicles, California and Nevada have paved the way for this innovative addition. In this article, we will delve into the details of Mercedes’ Drive Pilot system, its capabilities, and the significance of the turquoise blue lights.

Mercedes’ “Conditionally Autonomous” Drive Pilot Technology

Mercedes’ Drive Pilot system is designed to assist drivers in certain conditions, allowing them to take their feet off the pedals, let go of the steering wheel, and even take their eyes off the road. Unlike other driver assistance systems, such as Tesla’s Full Self Driving and General Motor’s Super Cruise, Mercedes’ Drive Pilot permits continuous eye-off-the-road operation until the system alerts the driver to take over. This unique feature sets it apart from other autonomous driving technologies.

The Role of Turquoise Blue Lights

To ensure safety and clarity, Mercedes-Benz has chosen the distinctive turquoise blue color for the autonomous driving indicator lights. This color was specifically selected to be eye-catching and easily distinguishable from other lights on a passenger car. The Society of Automotive Engineers recommends this particular shade of blue for autonomous vehicle operation, and Mercedes is the first automaker to receive approval for its use.

The turquoise blue lights are strategically placed around the taillights and headlights, making them visible from both the front and back of the vehicle. Their purpose is to alert passing drivers and law enforcement that the vehicle is under fully automated control. By employing these lights, Mercedes aims to prevent any confusion or misunderstanding when someone outside the vehicle sees the driver looking away from the road.

Drive Pilot’s Functionality and Limitations

Mercedes’ Drive Pilot system is designed for use in traffic jams on selected major highways, where vehicles are traveling at speeds below 40 miles per hour. In these conditions, the driver can rely on the system to take care of the driving tasks, allowing them to engage in other activities such as surfing the internet or playing games on the car’s center screen. However, it’s essential to note that the system has its limitations and will alert the driver to take over when traffic speeds up or when necessary intervention is required.

One crucial aspect of Drive Pilot is the presence of sensors in the car that ensure the driver remains attentive and does not fall asleep. This safety feature is crucial to prevent any potential accidents and maintain the driver’s responsibility during autonomous operation. Mercedes has taken great care to strike a balance between technological advancement and driver engagement.

The Approval and Availability of Drive Pilot

Mercedes’ Drive Pilot system, along with the turquoise blue lights, has gained approval for use in California and Nevada. These are the only states where the technology is currently legal. Starting in early 2024, Drive Pilot will be available on Mercedes S-class and EQS models in these states. However, it’s important to note that the technology will not function on highways outside of California and Nevada, as approval and regulations may vary in different regions.

See first source: CNN Business

FAQ

What is Mercedes’ Drive Pilot technology, and how does it work?

Mercedes’ Drive Pilot is an autonomous driving system that assists drivers in certain conditions. It allows drivers to take their feet off the pedals, let go of the steering wheel, and even take their eyes off the road while the vehicle maintains control. Unlike some other systems, Drive Pilot permits continuous eye-off-the-road operation until it alerts the driver to take over.

What sets Mercedes’ Drive Pilot apart from other autonomous driving technologies?

The unique feature of Mercedes’ Drive Pilot is its continuous eye-off-the-road operation, distinguishing it from other systems that may require more frequent driver engagement. This sets it apart from technologies like Tesla’s Full Self Driving and General Motor’s Super Cruise.

Why are turquoise blue lights used in Mercedes’ Drive Pilot system?

Turquoise blue lights are used to serve as a visual indicator that the vehicle is operating in “conditionally autonomous” mode. This color was selected for its eye-catching and easily distinguishable nature. The Society of Automotive Engineers recommends this shade of blue for autonomous vehicle operation.

Where are the turquoise blue lights placed on the vehicle?

The turquoise blue lights are strategically placed around the taillights and headlights, making them visible from both the front and back of the vehicle. They are designed to alert passing drivers and law enforcement that the vehicle is under fully automated control.

What is the functionality of Mercedes’ Drive Pilot system, and where can it be used?

Drive Pilot is designed for use in traffic jams on selected major highways, where vehicles are traveling at speeds below 40 miles per hour. In these conditions, the system takes care of driving tasks, allowing the driver to engage in other activities. However, the system has limitations and will alert the driver to take over when necessary.

What safety features are in place to ensure driver attentiveness during Drive Pilot operation?

Drive Pilot includes sensors that monitor the driver to ensure they remain attentive and do not fall asleep. This safety feature is crucial to prevent potential accidents and maintain the driver’s responsibility during autonomous operation.

Where is Mercedes’ Drive Pilot system approved and available?

Drive Pilot has gained approval for use in California and Nevada. It will be available on Mercedes S-class and EQS models in these states starting in early 2024. However, the technology will not function on highways outside of California and Nevada due to varying approval and regulations in different regions.

Featured Image Credit: Photo by Ambitious Studio* – Rick Barrett; Unsplash – Thank you!

The post Mercedes Introduces Turquoise Blue Lights for Self-Driving Cars appeared first on SmallBizTechnology.

]]>
64659
The Care Bear Supply Chain: The Bears Are Flooding In https://www.smallbiztechnology.com/archive/2023/12/the-care-bear-supply-chain-the-bears-are-flooding-in.html/ Mon, 18 Dec 2023 17:11:12 +0000 https://www.smallbiztechnology.com/?p=64654 The global supply chain is a complex network of interconnected systems and processes that enable the seamless flow of goods from manufacturers to consumers. The Care Bear supply chain is no exception, with its journey beginning on the factory floor in China and ending on store shelves or distribution centers in the United States. In […]

The post The Care Bear Supply Chain: The Bears Are Flooding In appeared first on SmallBizTechnology.

]]>
The global supply chain is a complex network of interconnected systems and processes that enable the seamless flow of goods from manufacturers to consumers. The Care Bear supply chain is no exception, with its journey beginning on the factory floor in China and ending on store shelves or distribution centers in the United States. In this article, we will delve into the resilience and adaptability of the Care Bear supply chain, examining the challenges it faced during the pandemic and the subsequent recovery.

The Impact of the Pandemic on the Care Bear Supply Chain

The outbreak of the COVID-19 pandemic in 2020 exposed vulnerabilities in global supply chains, leading to disruptions and increased costs. Anward Shen, owner of An’Best Toys in China, which produces the plush toys for U.S. retailer Basic Fun!, highlighted the impact on the cost of manufacturing Care Bears. He mentioned that the cost had soared by 25% in 2021 due to global supply chain disruptions.

Jay Foreman, CEO of Basic Fun!, emphasized the imbalance and challenges faced by every step in the supply chain during the height of the pandemic. The cost of making a Care Bear had risen significantly, and inventory availability was tighter than ever before.

The Road to Recovery: Normalization of the Care Bear Supply Chain

Fortunately, the Care Bear supply chain has made significant progress in returning to normalcy. Anward Shen mentioned that the cost of making a Care Bear is now back to pre-pandemic levels. His factory in Ankang, China, is producing a million Care Bears every month, indicating a return to regular production volumes.

The normalization of the supply chain can be attributed to several factors. One key factor is the slowdown in China’s economy, which has led to a decline in material prices. High unemployment rates have also allowed manufacturers to rein in rising wages for workers. Additionally, the decline in global demand has prompted factories to offer price cuts and bid more aggressively for U.S. orders.

Logistics costs have also been brought under control. Beijing’s decision to lift restrictive COVID-19 controls has eased travel across the country, resulting in ample shipping containers at Chinese ports. American buyers are also working through old inventories, freeing up freight space for new shipments.

Overcoming Supply Chain Bottlenecks: From Port Congestion to Efficient Shipping

During the height of the pandemic, port congestion was a major bottleneck in the Care Bear supply chain. Ships were anchored off the ports of Los Angeles and Long Beach, waiting for weeks on end for unloading appointments. Containers sat on the docks for extended periods, leading to delays and inflated shipping container costs.

However, the situation has improved significantly. Gene Seroka, the executive director of the Port of Los Angeles, stated that ships now sail right into the port, with unloaded cargo waiting only three days to be placed onto trucks or trains. Shipping container costs have also fallen back into “normal” territory, decreasing by 90%.

Despite these improvements, the West Coast ports faced some challenges due to the supply chain backlog of 2021. Some business shifted away from the West Coast, as shippers began redirecting ships to the expanded Panama Canal and east coast ports. However, recent drought conditions have lowered water levels at the Panama Canal, causing a decline in container volumes transiting through the canal. As a result, container volumes are rising again along the West Coast, which could be advantageous for retailers relying on efficient shipping.

The Trucking Industry: From High Demand to a Freight Recession

The trucking industry, a crucial component of the Care Bear supply chain, experienced significant shifts during the pandemic. The surge in shipping rates and increased demand for goods led to a boom in the trucking market. However, the situation has since reversed, with the industry now facing a “freight recession.”

Lower consumer demand for goods, coupled with excess supply in the trucking market, has created a challenging operating environment. Trucking companies are grappling with lower freight volumes, increased competition, and declining revenue per mile. Wage growth in the industry has also outpaced other sectors, further adding to cost pressures.

Bob Costello, chief economist at the American Trucking Associations, predicts that a significant number of people will likely leave the industry in the coming year. The latest CNBC Supply Chain Survey indicates that the global freight recession will continue in 2024, with low order expectations for the first half of the year.

Passing on the Savings: Lower Prices and Consumer Preferences

The normalization of the Care Bear supply chain has resulted in cost savings, which are being passed on to consumers. Jay Foreman, CEO of Basic Fun!, highlighted that the cost of labor is currently higher than it was in October 2021, but there is less pressure on manufacturing and transportation costs. As a result, the overall cost of a Care Bear has balanced out.

The journey of a Care Bear from the manufacturing facility in China to U.S. retail stores has also become faster. Previously taking over two months, the journey now takes between 32 and 35 days. Transportation costs, which accounted for a significant portion of the Care Bear’s total cost, have decreased from 25% to 5%.

Retailers have responded to these cost savings by adjusting the retail price of Care Bears. Most retailers are charging about $15 for a 14-inch Care Bear, down from $17 to $20 in 2021. This price drop can be attributed to a combination of lower supply chain costs, deflation, seasonal discounting, and consumer preferences for lower-priced toys.

See first source: CNBC

FAQ

What is the Care Bear supply chain?

The Care Bear supply chain is the network of systems and processes that enables the production and distribution of Care Bear plush toys from their manufacturing in China to their availability on store shelves or distribution centers in the United States.

How did the COVID-19 pandemic impact the Care Bear supply chain?

The COVID-19 pandemic led to disruptions and increased costs in the Care Bear supply chain. Manufacturing costs for Care Bears in China rose by 25% in 2021 due to global supply chain disruptions.

Who manufactures Care Bears and for which U.S. retailer?

Care Bears are produced by An’Best Toys in China and are sold by U.S. retailer Basic Fun!.

What were the challenges faced by the Care Bear supply chain during the pandemic?

The pandemic caused significant cost increases in Care Bear production, tighter inventory availability, and disruptions throughout the supply chain.

Has the Care Bear supply chain returned to normalcy?

Yes, the Care Bear supply chain has made progress in returning to normal. Manufacturing costs have returned to pre-pandemic levels, and production volumes are back on track.

What factors contributed to the normalization of the supply chain?

Factors contributing to the normalization of the supply chain include a slowdown in China’s economy, lower material prices, controlled logistics costs, and improved shipping conditions.

What improvements have been made in port congestion and shipping?

Port congestion has improved significantly, with ships now experiencing shorter waiting times at ports and decreased shipping container costs.

What challenges did the trucking industry face in the Care Bear supply chain?

The trucking industry initially experienced high demand and increased shipping rates during the pandemic but is now facing a “freight recession” due to lower consumer demand, increased competition, and declining revenue per mile.

How have cost savings in the supply chain affected Care Bear prices?

Cost savings in the supply chain have led to lower prices for Care Bears, with most retailers charging around $15 for a 14-inch Care Bear, down from $17 to $20 in 2021.

Why has the journey of a Care Bear from China to the U.S. become faster?

The journey of a Care Bear has become faster, taking between 32 and 35 days, due to improved transportation conditions and reduced transportation costs.

Featured Image Credit: Photo by Volodymyr Hryshchenko; Unsplash – Thank you!

The post The Care Bear Supply Chain: The Bears Are Flooding In appeared first on SmallBizTechnology.

]]>
64654
Delta Air Lines Expands Flights at Austin-Bergstrom International Airport https://www.smallbiztechnology.com/archive/2023/12/delta-air-lines-expands-flights-at-austin-bergstrom-international-airport.html/ Fri, 15 Dec 2023 16:39:45 +0000 https://www.smallbiztechnology.com/?p=64651 Delta Air Lines is set to strengthen its presence at Austin-Bergstrom International Airport, capitalizing on the airport’s rapid growth and expanding market share. With the addition of 11 new nonstop flights starting in April, Delta aims to provide increased connectivity and convenience for business travelers in one of the country’s fastest-growing airports. Austin: A Thriving […]

The post Delta Air Lines Expands Flights at Austin-Bergstrom International Airport appeared first on SmallBizTechnology.

]]>
Delta Air Lines is set to strengthen its presence at Austin-Bergstrom International Airport, capitalizing on the airport’s rapid growth and expanding market share. With the addition of 11 new nonstop flights starting in April, Delta aims to provide increased connectivity and convenience for business travelers in one of the country’s fastest-growing airports.

Austin: A Thriving Business Hub

Austin, Texas has witnessed a remarkable surge in population and economic development in recent years. Renowned for its vibrant tech scene and attracting major companies like Apple, Tesla, and IBM, the city has become a hotbed for innovation and investment. In line with this growth, Delta has recognized the immense potential of Austin as a business travel destination.

Delta’s Expansion Plans

Delta’s upcoming flight additions at Austin-Bergstrom International Airport are set to bolster its peak-day flight count to nearly 50. The new routes will connect Austin with Midland-Odessa and McAllen in Texas, as well as Raleigh-Durham in North Carolina, Nashville, and Cincinnati. Additionally, Delta plans to route connecting passengers through Austin, marking a significant strategic shift for the Atlanta-based carrier.

Eric Beck, Managing Director of Network Planning at Delta, emphasized the importance of this expansion, saying, “For us here at Delta, Texas has historically been a white space for opportunity on our network.” This move allows Delta to tap into previously untapped markets and leverage Austin’s growing popularity as a connecting point for its extensive network.

Identifying Growth Opportunities

While no single company solely drove Delta’s decision to expand in Austin, Beck highlighted the feedback from corporate accounts and the need to provide service to destinations currently underserved. The cities of McAllen and Midland emerged as top choices due to their thriving business communities and unique tourist attractions.

McAllen, located in southern Texas, offers a diverse economy driven by sectors such as healthcare, international trade, and manufacturing. With its close proximity to the Mexican border, McAllen serves as an important gateway for cross-border business activities.

On the other hand, Midland, situated in the heart of the oil-rich Permian Basin, has experienced significant economic growth due to the oil and gas industry. The city has become a hub for energy companies and related services, attracting both business travelers and tourists.

Austin-Bergstrom International Airport: A Growing Passenger Hub

Austin-Bergstrom International Airport witnessed remarkable growth in passenger numbers, serving over 7.1 million travelers in the previous year alone. This represents an 11% increase compared to 2019, demonstrating the airport’s resilience and the strong demand for air travel in the region.

Despite the challenges posed by the Covid-19 pandemic, Austin’s airport managed to outperform the national average, with a modest 5% decline in passenger counts across the United States during the same period. This steady growth has caught the attention of major airlines like Delta, seeking to capitalize on the airport’s expanding market.

Delta’s Market Share in Austin

As of September, Delta held a market share of close to 14% at Austin-Bergstrom International Airport. While Southwest Airlines dominated the market with a 40% share and American Airlines captured a 22% share, Delta’s increased investment and expanded flight offerings are poised to challenge the existing market dynamics.

With its focus on providing seamless connectivity and exceptional service, Delta aims to attract a larger share of business travelers and position itself as a leading airline in Austin. The strategic addition of new routes and the use of Austin as a connecting point will undoubtedly strengthen Delta’s competitive edge in this flourishing market.

Benefits for Business Travelers

Delta’s expanded flight options at Austin-Bergstrom International Airport will bring several benefits to business travelers. The increased number of nonstop flights will provide greater flexibility and convenience, saving valuable time for busy professionals. Additionally, the addition of McAllen and Midland as connecting points opens up new opportunities for business travel within Texas and beyond.

Furthermore, Delta’s renowned customer service and commitment to passenger satisfaction ensure a pleasant and stress-free travel experience. Business travelers can expect a seamless journey, with access to Delta’s extensive network and the airline’s world-class amenities.

See first source: CNBC

FAQ

Q1: Why is Delta Air Lines expanding its presence at Austin-Bergstrom International Airport?

A1: Delta is expanding at Austin’s airport due to the city’s rapid growth, economic development, and its increasing popularity as a business travel destination.

Q2: What are the details of Delta’s expansion plans at Austin’s airport?

A2: Delta is adding 11 new nonstop flights starting in April, connecting Austin with cities like Midland-Odessa, McAllen, Raleigh-Durham, Nashville, and Cincinnati. This will increase Delta’s peak-day flight count to nearly 50.

Q3: How does Delta plan to use Austin as a connecting point in its network?

A3: Delta is strategically routing connecting passengers through Austin, taking advantage of the airport’s growing popularity as a connecting hub.

Q4: What influenced Delta’s decision to expand in Austin?

A4: While no single company drove Delta’s decision, feedback from corporate accounts and the need to serve underserved destinations played a role. McAllen and Midland were chosen due to their thriving business communities.

Q5: What growth has Austin-Bergstrom International Airport experienced recently?

A5: The airport served over 7.1 million travelers in the previous year, marking an 11% increase compared to 2019. Despite the challenges of the pandemic, it outperformed the national average.

Q6: What is Delta’s market share at Austin’s airport, and how does it plan to challenge existing market dynamics?

A6: As of September, Delta had a market share of nearly 14%. Delta plans to challenge the market dominance of Southwest Airlines (40%) and American Airlines (22%) by investing in expanded flight offerings.

Q7: What benefits will Delta’s expanded flight options bring to business travelers?

A7: Business travelers will enjoy greater flexibility, convenience, and time savings with increased nonstop flights. Delta’s commitment to customer service and its network will provide a seamless and pleasant travel experience for professionals.

Featured Image Credit: Photo by Ryan Johns; Unsplash – Thank you!

The post Delta Air Lines Expands Flights at Austin-Bergstrom International Airport appeared first on SmallBizTechnology.

]]>
64651
The Federal Reserve Holds Interest Rates Steady https://www.smallbiztechnology.com/archive/2023/12/the-federal-reserve-holds-interest-rates-steady.html/ Thu, 14 Dec 2023 19:21:25 +0000 https://www.smallbiztechnology.com/?p=64648 The Federal Reserve announced on Wednesday that it would maintain interest rates at a 22-year high for the third consecutive meeting. This decision comes as the US economy experiences a slowdown in growth and investors anticipate rate cuts in the near future. Over the past year, the Fed has raised rates 11 times in an […]

The post The Federal Reserve Holds Interest Rates Steady appeared first on SmallBizTechnology.

]]>
The Federal Reserve announced on Wednesday that it would maintain interest rates at a 22-year high for the third consecutive meeting. This decision comes as the US economy experiences a slowdown in growth and investors anticipate rate cuts in the near future. Over the past year, the Fed has raised rates 11 times in an effort to combat high inflation, which peaked last summer. While inflation has since eased, the central bank acknowledges that there is still work to be done.

Projections for Inflation and Rate Cuts

According to the latest set of economic projections released by the Fed, officials expect inflation to cool at a slightly faster pace next year than previously estimated. This news is welcomed by economists who believe that the final stretch of the Fed’s battle against inflation will be the most challenging. Fed Chair Jerome Powell reiterated in a post-meeting news conference that additional rate hikes are still a possibility, but the market seems to be skeptical. Futures suggest that the first rate cut could come as early as March, with a slightly higher likelihood of a rate cut in May. Despite Powell’s mention of potential rate increases, the stock market rallied, with the Dow reaching an all-time intraday high.

Positive Outlook on Inflation

In a departure from its usual language, the Fed’s post-meeting statement acknowledged that while inflation remains elevated, it has eased over the past year. This shift in tone has been well-received by market experts who see it as a positive sign. Gina Bolvin, President of Bolvin Wealth Management Group, commented, “It appears that the Fed is moving in the market’s direction, rather than the market moving towards the Fed. The Santa Claus rally may continue.” With inflation not expected to reignite next year, the Fed’s decision likely signifies the end of rate hikes for this cycle.

Criteria for Rate Cuts

Looking ahead, a key question for the Fed will be the criteria for implementing rate cuts. Powell emphasized the importance of reducing restrictions on the economy well before inflation reaches 2%. Waiting until inflation hits 2% would be too late. The Fed’s latest estimates suggest that there could be three quarter-point rate cuts in 2024, which could have a positive impact on the frozen housing market and stimulate demand. The Fed will also consider the impact of rising inflation-adjusted interest rates when determining the necessity of rate cuts. If inflation slips below 2%, similar to the years leading up to the Covid-19 pandemic, the Fed may also pursue rate cuts.

The Possibility of a Soft Landing

There is hope among some economists that the Fed is on track to achieve a rare phenomenon known as a soft landing. This refers to a scenario in which inflation returns to the Fed’s target without a significant increase in unemployment. Though rare, it has occurred once in the 1990s, and some argue that soft landings have been more common than acknowledged. For now, the US economy remains in good shape, with steady job growth and positive economic growth. Record-setting sales during Black Friday and Cyber Monday further indicate the resilience of the economy.

Potential Challenges Ahead

Despite the positive outlook, challenges lie ahead for the economy in 2024. Americans continue to draw down their pandemic savings, leading to an increase in credit card balances. Economists anticipate that seasonally adjusted retail sales will decline for the second consecutive month in November. Vanguard, an investment management company, states that achieving a soft landing is unlikely. They expect below-trend growth, rising unemployment, and slowing wage growth in the coming year as the labor market loosens due to higher-than-expected labor supply growth.

See first source: CNN

FAQ

1. Why did the Federal Reserve decide to maintain interest rates at a 22-year high?

  • The Federal Reserve made this decision due to the ongoing economic slowdown and the need to combat high inflation, which peaked last summer.

2. How many times has the Fed raised rates in the past year, and why?

  • The Fed has raised rates 11 times in the past year in an effort to control high inflation and maintain economic stability.

3. What are the projections for inflation and possible rate cuts?

  • According to the Fed’s latest economic projections, officials expect inflation to cool at a slightly faster pace in the coming year. While the possibility of rate hikes still exists, the market anticipates rate cuts, with the first one potentially as early as March.

4. How did the stock market react to the Fed’s decision to maintain rates?

  • Despite the mention of potential rate hikes by Fed Chair Jerome Powell, the stock market rallied, with the Dow reaching an all-time intraday high.

5. What is the significance of the Fed’s shift in tone regarding inflation in its post-meeting statement?

  • The Fed’s acknowledgment that inflation has eased over the past year is seen as a positive sign by market experts, and it likely signifies the end of rate hikes for this cycle.

6. What criteria will the Fed consider for implementing rate cuts in the future?

  • The Fed will consider reducing restrictions on the economy well before inflation reaches 2%. Waiting until inflation hits 2% would be considered too late. The Fed may also pursue rate cuts if inflation slips below 2%.

7. What is a “soft landing,” and why is it desirable for the economy?

  • A “soft landing” refers to a scenario in which inflation returns to the Fed’s target without a significant increase in unemployment. It is desirable because it signifies a controlled and stable economic transition.

8. What are some potential challenges and concerns for the US economy in 2024?

  • Challenges include Americans drawing down their pandemic savings, leading to increased credit card balances, and anticipated declines in retail sales. Some experts believe achieving a soft landing is unlikely, with expectations of below-trend growth, rising unemployment, and slowing wage growth.

Featured Image Credit: Photo by Markus Spiske; Unsplash – Thank you!

The post The Federal Reserve Holds Interest Rates Steady appeared first on SmallBizTechnology.

]]>
64648
Tesla Recalls Two Million Cars in the US Over Autopilot Defect https://www.smallbiztechnology.com/archive/2023/12/tesla-recalls-two-million-cars-in-the-us-over-autopilot-defect.html/ Wed, 13 Dec 2023 16:40:16 +0000 https://www.smallbiztechnology.com/?p=64642 Electric vehicle manufacturer Tesla, run by billionaire Elon Musk, has announced a recall of more than two million US-registered vehicles owing to an issue with its Autopilot driver assistance system. The investigation into accidents involving Tesla vehicles equipped with Autopilot lasted two years, and the recall is the result of that. Read on as we […]

The post Tesla Recalls Two Million Cars in the US Over Autopilot Defect appeared first on SmallBizTechnology.

]]>
Electric vehicle manufacturer Tesla, run by billionaire Elon Musk, has announced a recall of more than two million US-registered vehicles owing to an issue with its Autopilot driver assistance system. The investigation into accidents involving Tesla vehicles equipped with Autopilot lasted two years, and the recall is the result of that. Read on as we explore the recall in detail, how it affected Tesla and its consumers, and what it means for autonomous driving going forward.

Restrictions on the Autopilot System

The purpose of autopilot is to aid drivers by assisting with steering, acceleration, and braking. Despite the name, the system is still dependent on the driver’s input and attention. An issue with Autopilot’s driver monitoring system—which determines if the driver is attentive—was discovered by the US National Highway Traffic Safety Administration (NHTSA). Due to this discovery, nearly every Tesla sold in the US since the Autopilot feature’s launch in 2015 was recalled.

A software update will fix the issue, according to Tesla. The update will be released “over the air,” allowing customers to remotely install it without going to a dealership or garage. Although Tesla is calling this update a recall, it’s important to know that owners won’t experience any problems with the update’s implementation.

Recall and Investigation Decision

Initially, the National Highway Traffic Safety Administration (NHTSA) suspected that Autopilot was involved in 956 accidents involving Tesla vehicles during a two-year investigation. The NHTSA found that Autopilot’s driver monitoring system might not be enough to stop drivers from abusing the feature. The agency highlighted the significance of responsibly deploying automated technology, pointing out that it has the ability to greatly enhance safety when executed properly.

Recalling the impacted vehicles is a sign that Tesla is serious about fixing the safety issue as soon as possible. Drivers are encouraged to stay alert while Autopilot is engaged by the additional alerts and monitoring features included in the recall. Tesla hopes this will lead to more responsible use of autonomous driving technology and make its cars safer for drivers.

Consequences for the Industry and Tesla

This is Tesla’s second recall of the year, and it’s a major one. Experts in the field, however, believe that Tesla’s momentum and reputation will be unaffected by this recall. An analyst at Hargreaves Lansdown, Susannah Streeter, thinks that Tesla’s solid financial situation and capacity to invest in fixes reduce the possible negative impact of the recall.

It must be emphasized that recalls are prevalent in the automobile sector. Actually, they give producers a chance to fix their products and make them safer for consumers. Tesla’s eagerness to fix the Autopilot flaw shows that the company cares about consumer safety and isn’t afraid to own up to mistakes.

An Insider’s Viewpoint

Concerned ex-employees of Tesla’s autonomous driving technology have drawn attention to the company’s recent recall. Ex-Tesla employee and whistleblower Lukasz Krupski has cast doubt on Autopilot’s readiness, both in terms of hardware and software. Because all Tesla vehicles, including those sold in China and the United States, use the same hardware, Krupski is worried.

Krupski admitted that the recall is a positive development, despite his reservations. To guarantee the dependability and safety of autonomous driving systems, he stressed the need of extensive testing and development. Responsible deployment and ongoing monitoring of these technologies are emphasized by this sentiment.

Security and Defense KPIs for Tesla

Tesla has argued that Autopilot is safe, saying that safety metrics are better with the system active than without. Tesla asserts, with statistical backing, that using Autopilot results in fewer accidents, implying that the system adds positively to overall safety. But naysayers say the recall proves there are more problems that need fixing before the system can be trusted.

University College London associate professor and autonomous vehicle expert Jack Stilgoe thinks Tesla should have spent more time on the Autopilot system’s development from the start. The risks associated with automated technologies should be minimized, according to Stilgoe, by conducting comprehensive safety checks on vehicles before they leave the factory.

See first source: BBC

FAQ

Q1: What is Tesla’s Autopilot system, and how does it work?

A1: Tesla’s Autopilot system is a driver assistance feature designed to assist with steering, acceleration, and braking. However, it still requires the driver’s input and attention. It uses sensors and cameras to help the vehicle navigate and stay within lanes, among other functions.

Q2: Why was there a recall of over two million Tesla vehicles related to the Autopilot system?

A2: The recall was initiated due to an issue with the Autopilot’s driver monitoring system. The US National Highway Traffic Safety Administration (NHTSA) discovered this issue during a two-year investigation into accidents involving Tesla vehicles. The recall affects nearly every Tesla sold in the US since the launch of the Autopilot feature in 2015.

Q3: How will the issue with the Autopilot system be resolved?

A3: Tesla plans to resolve the issue through a software update, which will be delivered “over the air.” This means that Tesla owners can remotely install the update without the need to visit a dealership or garage. The update is expected to address the problem with the driver monitoring system.

Q4: What prompted the recall and the NHTSA investigation into Tesla’s Autopilot system?

A4: The NHTSA initiated the investigation because it suspected that Autopilot was involved in 956 accidents involving Tesla vehicles. The concern was that the driver monitoring system might not be effective in preventing drivers from misusing the feature. The agency emphasized the importance of responsible deployment of automated technology.

Q5: What are the consequences of the recall for Tesla and the automotive industry as a whole?

A5: While this is Tesla’s second major recall of the year, experts believe that it is unlikely to significantly impact Tesla’s reputation or financial stability. Tesla’s ability to invest in fixes and its commitment to addressing safety issues are seen as positive factors. Recalls are common in the automotive industry and provide manufacturers with an opportunity to enhance safety.

Q6: What is the perspective of an ex-Tesla employee and whistleblower regarding the Autopilot system and the recall?

A6: Lukasz Krupski, a former Tesla employee and whistleblower, has expressed concerns about the readiness of Autopilot, both in terms of hardware and software. He believes that all Tesla vehicles, regardless of location, use the same hardware and raises worries about this standardization. Despite his reservations, Krupski acknowledges the recall as a positive step and emphasizes the importance of extensive testing and development for autonomous driving systems.

Q7: How does Tesla argue in favor of the safety of its Autopilot system, and what do critics say in response?

A7: Tesla asserts that Autopilot is safe and presents statistics suggesting that it reduces accidents compared to driving without it. Critics, however, argue that the recall indicates underlying issues that need to be addressed before the system can be considered fully reliable. University College London associate professor Jack Stilgoe believes that more comprehensive safety checks should have been conducted on the system before it was deployed.

Featured Image Credit: Photo by Charlie Deets; Unsplash – Thank you!

The post Tesla Recalls Two Million Cars in the US Over Autopilot Defect appeared first on SmallBizTechnology.

]]>
64642
Sports Illustrated CEO Fired CEO After AI Debacle https://www.smallbiztechnology.com/archive/2023/12/sports-illustrated-ceo-fired-ceo-after-ai-debacle.html/ Tue, 12 Dec 2023 17:09:51 +0000 https://www.smallbiztechnology.com/?p=64639 In a shocking turn of events, digital publisher The Arena Group, which includes renowned brands like Sports Illustrated and The Street, has fired its Chief Executive Officer (CEO), Ross Levinsohn, following a series of controversies. The ouster came after Sports Illustrated was embroiled in a scandal involving the publication of articles with fake author names […]

The post Sports Illustrated CEO Fired CEO After AI Debacle appeared first on SmallBizTechnology.

]]>
In a shocking turn of events, digital publisher The Arena Group, which includes renowned brands like Sports Illustrated and The Street, has fired its Chief Executive Officer (CEO), Ross Levinsohn, following a series of controversies. The ouster came after Sports Illustrated was embroiled in a scandal involving the publication of articles with fake author names and AI-generated profile photos. This article delves into the details of the incident, explores the implications, and provides insights into the future of The Arena Group.

The AI-Generated Author Controversy

The debacle that led to the termination of Ross Levinsohn began when it was discovered that Sports Illustrated had been publishing articles with fictitious author names and AI-generated profile photos. The use of artificial intelligence to generate content raised concerns about the authenticity and integrity of the publication. While The Arena Group declined to provide further details about the incident, it became clear that swift action was required to address the fallout from this scandal.

The C-Suite Bloodbath

As a result of the AI debacle, The Arena Group underwent a significant restructuring of its executive team. In addition to the firing of CEO Ross Levinsohn, three other major executives were also let go. Operations President and Chief Operating Officer Andrew Kraft, Media President Rob Barrett, and Corporate Counsel Julie Fenster were all terminated. These changes indicate a significant shakeup within the company’s leadership, raising questions about the future direction of The Arena Group.

The Interim CEO and Majority Stakeholder

Following the termination of Ross Levinsohn, The Arena Group appointed Manoj Bhargava as the interim CEO. Bhargava, best known as the founder of 5-Hour Energy and a majority stakeholder in The Arena Group, will take on the responsibility of leading the company through this challenging period. The appointment of Bhargava suggests a desire for stability and strategic guidance during this tumultuous time for the organization.

The Future of The Arena Group

Despite the recent controversies and executive shakeup, The Arena Group remains committed to the continued operation of its media brands, including Sports Illustrated. Vince Bodiford, a spokesperson for Manoj Bhargava, stated that each brand would continue to operate with its respective management team. The company aims to take a broad view of its operations, focusing on improving the overall business. While the allegations of AI-generated articles have been brought up, no further comments have been made on the matter.

Implications for Sports Illustrated

The scandal surrounding Sports Illustrated’s use of AI-generated content raises serious questions about the publication’s credibility and journalistic integrity. Readers depend on trustworthy and authentic reporting, and the use of AI to generate articles undermines this trust. The repercussions of this incident may lead to a decline in readership and a tarnished reputation for Sports Illustrated. Rebuilding trust will be crucial for the publication’s future success.

Lessons Learned and the Importance of Ethics

The AI debacle at The Arena Group serves as a stark reminder of the importance of ethics in the digital publishing industry. While AI technology has the potential to streamline operations and enhance efficiency, it must be used responsibly and ethically. Companies must prioritize transparency, accuracy, and authenticity to maintain the trust of their audience. The incident also highlights the need for robust editorial oversight to prevent lapses in quality control.

Looking Ahead: Ethical AI Implementation

In the wake of the AI controversy, it is imperative for The Arena Group, and the industry as a whole, to establish clear guidelines and ethical frameworks for the use of AI in content creation. Striking a balance between automation and human involvement is essential to ensure the accuracy and integrity of published material. Companies should invest in training and educating their staff on the responsible use of AI technology to avoid future mishaps.

See first source: CNN

FAQ

Q1: What led to the firing of The Arena Group’s CEO, Ross Levinsohn, and the restructuring of its executive team?

A1: The firing of Ross Levinsohn and the restructuring of the executive team followed the discovery that Sports Illustrated had been publishing articles with fictitious author names and AI-generated profile photos. This raised concerns about the authenticity and integrity of the publication, leading to a significant shakeup within the company.

Q2: Who is Manoj Bhargava, and why was he appointed as the interim CEO of The Arena Group?

A2: Manoj Bhargava is the founder of 5-Hour Energy and a majority stakeholder in The Arena Group. He was appointed as the interim CEO to provide stability and strategic guidance during this challenging period for the organization following the termination of Ross Levinsohn.

Q3: What is the future outlook for The Arena Group and its media brands, including Sports Illustrated?

A3: Despite the recent controversies and leadership changes, The Arena Group remains committed to the continued operation of its media brands. Each brand, including Sports Illustrated, will continue to operate with its respective management team. The company aims to focus on improving its overall business operations.

Q4: How will the scandal impact Sports Illustrated’s credibility and reputation?

A4: The scandal surrounding Sports Illustrated’s use of AI-generated content raises concerns about the publication’s credibility and journalistic integrity. It may lead to a decline in readership and a tarnished reputation. Rebuilding trust will be crucial for the publication’s future success.

Q5: What lessons can be learned from The Arena Group’s AI debacle, and what is the importance of ethics in digital publishing?

A5: The AI controversy highlights the importance of ethics in the digital publishing industry. It serves as a reminder that AI technology must be used responsibly and ethically. Companies must prioritize transparency, accuracy, and authenticity to maintain audience trust. Robust editorial oversight is also essential to prevent lapses in quality control.

Q6: What steps can The Arena Group and the industry take to ensure the ethical use of AI in content creation moving forward?

A6: In the wake of the AI controversy, it is crucial for The Arena Group and the industry to establish clear guidelines and ethical frameworks for the use of AI in content creation. Striking a balance between automation and human involvement is essential to ensure accuracy and integrity. Companies should invest in training and educating their staff on the responsible use of AI technology to avoid future mishaps.

Featured Image Credit: Photo by Maxim Hopman; Unsplash – Thank you!

The post Sports Illustrated CEO Fired CEO After AI Debacle appeared first on SmallBizTechnology.

]]>
64639
The Future of BCAA Supplements: Exploring Private Label Manufacturing https://www.smallbiztechnology.com/archive/2023/12/the-future-of-bcaa-supplements-exploring-private-label-manufacturing.html/ Mon, 11 Dec 2023 23:44:30 +0000 https://www.smallbiztechnology.com/?p=64632 The popularity of the healthy lifestyle concept is gaining momentum, attracting an increasing number of enthusiasts. Maintaining health and appearance is not as challenging as it may seem at first glance. In stores and on the internet, you can find a large variety of sports nutrition and various supplements to more carefully take care of […]

The post The Future of BCAA Supplements: Exploring Private Label Manufacturing appeared first on SmallBizTechnology.

]]>
The popularity of the healthy lifestyle concept is gaining momentum, attracting an increasing number of enthusiasts. Maintaining health and appearance is not as challenging as it may seem at first glance. In stores and on the internet, you can find a large variety of sports nutrition and various supplements to more carefully take care of the body’s health and nourish it with essential micronutrients.

BCAA amino acids are considered one of the most common types of sports nutrition. The synthesis of complex proteins and protein depends on amino acids, which are essential not only for athletes but also for ordinary people. Unfortunately, the human body does not produce BCAA on its own, and it can only be obtained from food. It is important to understand that if the diet is inadequate or a person follows a specific diet, it is necessary to take dietary supplements to replenish the deficiency.

Private label BCAA manufacturing is a profitable solution for the sports nutrition business. The popularity of amino acids is growing every year, increasing the demand for the product.

What is private label manufacturing?

Private label manufacturing dietary supplements is an opportunity to have a stable income, improve reputation, and increase the popularity of your products. Often, many entrepreneurs in the health food industry are hesitant to create their own brand due to a lack of knowledge in marketing and technologies.

Contract manufacturing services are an excellent solution for:

  • People who want to establish a successful business in the field of dietary supplements.
  • Entrepreneurs who want to improve and increase consumer demand by expanding the range of sports nutrition and dietary supplements.
  • Those working in the sports industry who wish to introduce their own product to the market.

The Science Behind BCAA Supplements

BCAA dietary supplements are a blend of branched-chain amino acids, primarily consisting of valine, isoleucine, and leucine. Typically, athletes use the supplement to enhance endurance and increase muscle growth rate. Amino acids also contribute to reducing fatigue during prolonged workouts and aid in weight reduction. BCAA contains substances that serve as building blocks, without which protein generation would be impossible. The supplement is one of the most essential for humans because the amino acids in its composition cannot be produced independently by the body.

The breakdown of BCAA occurs not in the liver, as with similar micronutrients, but in muscle tissues. Thanks to this, branched-chain amino acids provide the opportunity to generate additional energy during physical activity. In addition to this, BCAA performs functions in the body such as:

  • Regulation of blood sugar levels and its use for energy production.
  • Generation of protein and building blocks for muscle mass growth.
  • Reduction of fatigue during physical activity by reducing serotonin production in the brain.

Leucine, according to medical research, has the most significant impact on the generation of building blocks and protein, while valine and isoleucine affect energy production and blood sugar control.

BCAA supplements help:

  • Reduce fatigue. Regular intake of amino acids will help reduce physical and mental fatigue. Scientists have found that this applies not only to people professionally engaged in sports.
  • Reduce muscle pain levels. Pain sensations after dynamic workouts will be less noticeable when taking supplements. It is worth noting that the effectiveness of reducing muscle pain also depends on the individual’s gender and daily protein intake.
  • Increase muscle mass. Amino acids allow activating the production of an enzyme responsible for gaining muscle mass.
  • Lower blood sugar levels. Leucine and isoleucine influence the reduction of blood sugar by increasing insulin production and using more blood sugar for energy generation.
  • Reduce body weight. The branched-chain amino acid network helps prevent weight gain and accelerates the process of losing fat tissues.
  • Reduce the risk of complications in liver diseases. Studies have shown that BCAA amino acids help normalize sleep, reduce fatigue, and eliminate muscle spasms in people with liver diseases.

Advantages of Private Label BCAA Manufacturing

Awareness of the benefits of a healthy lifestyle has led to a significant increase in demand for various dietary supplements. Private label BCAA manufacturing offers businesses the opportunity to create a product without the hassle of production.

The main advantages of creating a private label supplement include:

  • Quality Supplements: Adherence to strict standards and modern equipment ensures the production of high-quality products.
  • Cost-Effectiveness: Entrepreneurs can save a substantial amount compared to establishing their own facility. There is no need to invest in equipment, manage production, or study all technological processes.
  • Quick Turnaround: Developing a batch takes an average of one month, allowing for the efficient and rapid release of your own dietary supplements.
  • Flexibility: Contract manufacturing services include product development and packaging tailored to the customer’s requests.
  • Compliance with Standards: All supplements are produced in accordance with international norms. An expert team closely monitors safety and stays informed about all requirements for product creation.

The Process of Private Label Manufacturing

Small and medium-sized companies often use contract manufacturing of dietary supplements to create private label products. Creating a production line is a complex and costly process, which is not always advantageous for entrepreneurs. Therefore, expanding the product range and creating new products is possible through contract manufacturing.

The process of creating products involves several important stages:

  1. Selecting a Suitable Manufacturer: After choosing a suitable manufacturer, the client creates a technical specification containing all the necessary information for the experts to work with.
  1. Developing Supplement Formulas: Creating a new product according to the client’s request.
  1. Obtaining Approved Raw Materials: Working with trusted suppliers allows for quick changes and improvements to formulas without stopping the technological process.
  1. Creating and Testing Prototypes: It is essential to test the developed product and ensure its safety and effectiveness.
  1. Developing Packaging for the Supplement: Visual appeal is crucial for customers when first encountering a product, and packaging plays a significant role in their decision to purchase.
  1. Preparing Technical Documentation and Gathering Necessary Documents: The product must obtain all required quality certificates.

Choosing the Right Private Label BCAA Manufacturer

Selecting a reliable BCAA manufacturing partner is one of the most crucial stages for an entrepreneur. It is essential to consider factors that will help make the right choice:

  • Production Capabilities: Modern factory equipment allows for the rapid and high-quality production of the required quantity of developed products.
  • Certifications and Compliance with Regulatory Requirements: Confidence in the supplement’s quality comes with having all necessary documents confirming the product’s safety and effectiveness.
  • Raw Materials: Only high-quality materials from reliable suppliers can guarantee the creation of a supplement that will be in demand in the market.
  • Professionalism of Experts: The skills and knowledge of specialists directly influence the development of unique product formulas that will stand out from competitors and guarantee their effectiveness.

Conclusion

Private label BCAA manufacturing is an excellent solution for small and medium-sized businesses. It helps expand potential and create a product that will meet demand. The contract manufacturing team of professionals can develop a unique supplement formula in a short time, adhering to all quality standards.

Designers create packaging based on customer preferences and global trends. Technologists not only develop the supplement formula but also control the production process. All processes for creating the product are under the observation of specialists familiar with the intricacies of production. By collaborating with a reliable contract manufacturer, you can be confident that the final product will meet all stated requirements.

 

Featured image provided by Nataliya Vaitkevich; Pexels; Thanks!

The post The Future of BCAA Supplements: Exploring Private Label Manufacturing appeared first on SmallBizTechnology.

]]>
64632
Macy’s Receives $5.8 Billion Buyout Offer: What You Need to Know https://www.smallbiztechnology.com/archive/2023/12/macys-receives-5-8-billion-buyout-offer-what-you-need-to-know.html/ Mon, 11 Dec 2023 13:23:01 +0000 https://www.smallbiztechnology.com/?p=64628 Macy’s, one of the most iconic department stores in the United States, has recently received a buyout offer of $5.8 billion. This offer, made by Arkhouse Management and Brigade Capital Management, values the retailer at $21 per share. While Macy’s has been struggling in recent years to keep up with online competitors, this buyout offer […]

The post Macy’s Receives $5.8 Billion Buyout Offer: What You Need to Know appeared first on SmallBizTechnology.

]]>
Macy’s, one of the most iconic department stores in the United States, has recently received a buyout offer of $5.8 billion. This offer, made by Arkhouse Management and Brigade Capital Management, values the retailer at $21 per share. While Macy’s has been struggling in recent years to keep up with online competitors, this buyout offer presents an opportunity for the company to turn its fortunes around.

The Offer and Valuation

The offer made by Arkhouse Management and Brigade Capital Management values Macy’s at $5.8 billion, or $21 per share. This represents a premium for the department store, which has seen its stock price decline by approximately 17% since the start of the year. However, the offer could potentially be increased based on further due diligence.

Macy’s Struggles and Turnaround Efforts

In recent years, Macy’s has faced significant challenges in the retail industry. The rise of online shopping and increased competition from direct-to-consumer brands has impacted the company’s sales. Despite its efforts to draw customers back to its brick-and-mortar stores, Macy’s has seen a decline of 7% in sales year over year.

To combat these challenges, Macy’s has implemented various turnaround efforts. In October, the company announced the opening of 30 new store locations at strip malls, in an attempt to pivot away from traditional shopping malls. Additionally, Macy’s has focused on promoting sales at brands it owns, such as Bloomingdale’s and Bluemercury, which have shown more promising performance compared to the namesake Macy’s chain.

Acquisition Target in a Shifting Retail Landscape

Macy’s has become an attractive acquisition target due to its struggles and the changing retail landscape. Not only does the company face competition from online retailers, but it also competes with brands that prefer selling their products directly to consumers rather than wholesale through department stores. This shift in consumer behavior has put pressure on traditional retailers like Macy’s to adapt and find innovative ways to attract customers.

Industry Headwinds and Resilient Online Shopping

The retail industry as a whole has faced headwinds, with volatile interest rates and high inflation affecting consumers’ spending habits. However, online shopping has proven to be resilient, especially during key shopping events like Black Friday and Cyber Monday. While consumer spending online has remained robust, the outlook for the holiday season is still uncertain, as several retailers have issued cautious fourth-quarter outlooks.

The Potential Impact of the Buyout Offer

If the buyout offer is successful, it could have a significant impact on Macy’s and its future. Arkhouse Management and Brigade Capital Management, with their expertise in real estate investment and asset management, respectively, could bring fresh perspectives and strategies to revitalize the company. This injection of capital and expertise could help Macy’s regain its competitive edge and position in the retail market.

See first source: CNBC

FAQ

1. What is the buyout offer that Macy’s has received?

  • Macy’s has received a buyout offer of $5.8 billion from Arkhouse Management and Brigade Capital Management, valuing the retailer at $21 per share.

2. How does this offer compare to Macy’s recent stock performance?

  • The offer represents a premium for Macy’s, as the company’s stock price has declined by approximately 17% since the beginning of the year.

3. Is there a possibility that the offer may be increased?

  • Yes, the offer could potentially be increased based on further due diligence by the acquiring parties.

4. Why has Macy’s been facing challenges in recent years?

  • Macy’s has encountered difficulties due to the rise of online shopping and increased competition from direct-to-consumer brands, resulting in a decline of 7% in sales year over year.

5. What turnaround efforts has Macy’s implemented to address these challenges?

  • Macy’s has opened 30 new store locations at strip malls and focused on promoting sales at its owned brands, such as Bloomingdale’s and Bluemercury, in an attempt to adapt to the changing retail landscape.

6. Why has Macy’s become an attractive acquisition target?

  • Macy’s struggles and the evolving retail landscape have made it an attractive acquisition target, as the company faces competition from online retailers and brands selling directly to consumers.

7. How has the retail industry as a whole been affected by recent economic factors?

  • The retail industry has faced headwinds, with volatile interest rates and high inflation affecting consumer spending habits. However, online shopping has remained resilient, especially during key shopping events like Black Friday and Cyber Monday.

8. What potential impact could the buyout offer have on Macy’s?

  • If the buyout offer is successful, it could significantly impact Macy’s future. Arkhouse Management and Brigade Capital Management, with their expertise, could bring fresh strategies and capital to help Macy’s regain its competitive edge in the retail market.

Featured Image Credit: Photo by Nick Sarvari; Unsplash – Thank you!

The post Macy’s Receives $5.8 Billion Buyout Offer: What You Need to Know appeared first on SmallBizTechnology.

]]>
64628
5 Types of Tech to Help You Better Reach Your Audience https://www.smallbiztechnology.com/archive/2023/12/5-types-of-tech-to-help-you-better-reach-your-audience.html/ Mon, 11 Dec 2023 13:01:02 +0000 https://www.smallbiztechnology.com/?p=64612 So you’ve developed a great product and put together a solid business model. Now, it’s time to get that product out to potential customers. Implementing the right technology will help you find and connect with your target consumers. Here are five powerful types of tech that will enable your brand to reach your audience more […]

The post 5 Types of Tech to Help You Better Reach Your Audience appeared first on SmallBizTechnology.

]]>
So you’ve developed a great product and put together a solid business model. Now, it’s time to get that product out to potential customers. Implementing the right technology will help you find and connect with your target consumers. Here are five powerful types of tech that will enable your brand to reach your audience more effectively.

1. SEO and Content Marketing Tools

Search engine optimization tools work to improve your site’s ranking on Google’s search engine results page using a variety of strategies. These tools can help you improve the quality of the content on your website as well. Since so many consumers turn to search engines to find new businesses, a high SERP ranking allows you to reach them more quickly. Ranking well on Google likewise conveys that your brand is a trusted authority and leader.

SEO tools will assist you in identifying keywords to include in your website’s landing pages, blog posts, and other content. With these keywords, you can build out your site’s content pillars and identify topics that are relevant to your target audience. These tools also help you monitor your site’s performance and compare your strategy to that of your competitors.

In addition, SEO tools can assist you with off-page optimization strategies. This technology lets you monitor the performance of existing backlinks and find new prospects. On top of that, you can use these tools to keep up with algorithm changes and ensure that your site is structured well for SEO.

2. Email Automation

Email updates are an effective way to communicate directly with both leads and existing customers. Building your email marketing strategy manually is complex and time-consuming, however. Email automation technology enables you to build, monitor, and customize your campaigns faster.

There are a variety of email marketing tools on the market to choose from, some of them offered on a freemium basis. Many of these tools offer intuitive drag-and-drop email builders, list management, and campaign performance tracking.

Automated features take your campaigns a step further. Many email automation tools integrate directly with your online store to send follow-up emails to your leads and customers. Some of these tools can automatically segment customers based on their onsite and past purchasing behavior. Email segmentation lets you adjust your messages based on where customers are in their buyer’s journey.

3. Social Media Analytics

Social media platforms like Instagram, Facebook, LinkedIn, and TikTok allow you to get creative with your marketing. Since many consumers spend time on social media every day, these platforms offer the opportunity to connect with your audience authentically. Social media analytics tools make it easy to build a campaign and track your performance.

These analytics tools will analyze the traffic for each new post, showing you the demographics of your viewers and how they’ve found your posts. With this information, you can optimize future content and improve its performance. Social media analytics tools will help you manage sponsored posts and track conversions, too.

While building your social media campaign, you can use social media tools to create and schedule posts ahead of time. Such features make it easy to post at optimal times of day for your audience. These tools also allow multiple team members to work on your social media campaign at the same time.

4. Chatbots

Automated chatbots enable you to approximate an in-store customer service experience when you’re selling online. They welcome visitors to your website and can answer a variety of questions. These chatbots are powered by artificial intelligence and work on websites and mobile apps.

Chatbots help customers find products and solve basic problems right away, and they’re available 24 hours per day. In most instances, there’s no need to wait for a human customer service representative. In cases where chatbots can’t solve a customer’s problem, they’ll forward the message to the correct person to follow up.

Many chatbots are available in multiple languages to cater to a wider audience. You can also create custom chatbot flows to reflect your business model. The most advanced chatbots will integrate with other marketing tools to capture leads and track analytics.

5. Webinar and Virtual Event Platforms

Video communication technology has improved drastically over the last decade. Indeed, during the COVID-19 pandemic, video calls rapidly became the new normal. As a result of this widespread familiarity with videoconferencing capabilities, webinar tools have become an excellent way to connect with customers around the world. They’ve become particularly popular among B2B brands, given that 91% of B2B professionals say webinars are their preferred type of content.

Webinar tools allow you to deliver high-quality video presentations and host online meetings with prospects. Text chats and breakout sessions let webinar attendees interact one-on-one. Many platforms also offer screen sharing, Q&A features, and surveys for a more enhanced experience.

With this technology, you have the option to record your webinars and repurpose them later. Webinars make excellent source material for YouTube and other social media platforms. Repurposing webinar content for other channels will help you build brand recognition and share your expertise with an even wider audience.

Final Thoughts

When it comes to building a successful marketing strategy, marketers have almost endless options — among them, robust tech solutions. Today, implementing advanced technology is essential to reach your target audience. With the technologies discussed above, you won’t just build brand awareness. You’ll learn about your customers’ preferences so you can customize your marketing strategy in ways that best resonate with them.

 

Featured image provided by Matheus Bertelli; Pexels; Thanks!

The post 5 Types of Tech to Help You Better Reach Your Audience appeared first on SmallBizTechnology.

]]>
64612
Can Disney CEO Bob Iger Survive the Controversy with Elon Musk? https://www.smallbiztechnology.com/archive/2023/12/can-disney-ceo-bob-iger-survive-the-controversy-with-elon-musk.html/ Fri, 08 Dec 2023 16:50:09 +0000 https://www.smallbiztechnology.com/?p=64625 In a surprising turn of events, Elon Musk, the renowned entrepreneur and CEO of SpaceX and Tesla, has called for the immediate firing of Disney CEO Bob Iger. The dispute between Musk and Disney arose after the media giant decided to halt its advertising on X, the social media platform formerly known as Twitter. Musk […]

The post Can Disney CEO Bob Iger Survive the Controversy with Elon Musk? appeared first on SmallBizTechnology.

]]>
In a surprising turn of events, Elon Musk, the renowned entrepreneur and CEO of SpaceX and Tesla, has called for the immediate firing of Disney CEO Bob Iger. The dispute between Musk and Disney arose after the media giant decided to halt its advertising on X, the social media platform formerly known as Twitter. Musk took to social media to express his dissatisfaction with Disney’s actions, claiming that Walt Disney would be turning in his grave over what Iger has done to the company. This clash between two influential figures in the business world has raised questions about the future of both X and Disney. In this article, we will delve into the details of this controversy and explore the potential ramifications for Disney and its CEO Bob Iger.

The Background Story

The feud between Elon Musk and Disney began when several companies, including Disney, paused their advertising on X due to concerns over antisemitism. Musk responded to this ad boycott with a profanity-laced outburst, telling the companies to “Go [expletive] yourself.” His strong reaction sparked controversy and garnered attention from media outlets and the public alike. Musk accused the boycotting companies, including Disney, of attempting to blackmail him and expressed his disinterest in their advertising support.

Disney’s Turbulent Times

Bob Iger’s return to Disney as CEO just over a year ago was met with high expectations. However, his second leadership stint has been marked by challenges and a decline in the company’s stock value. Despite his successful track record in driving major acquisitions, such as Pixar, Marvel, 21st Century Fox, and Lucasfilm, Disney has faced difficulties in recent years. The launch of their streaming service, Disney+, has encountered financial losses, and the company has been forced to implement job cuts. This period of turbulence has put pressure on Iger to navigate the company through challenging times.

Elon Musk’s Criticisms

Elon Musk’s criticism of Disney stems from his belief that the company has made poor business decisions and engaged in advertising on social media platforms that allow controversial content. Musk suggested that the recent weak box-office performances of some Disney movies reflect the negative impact of Iger’s leadership. In a post on social media, Musk stated that Iger dropped “more bombs than a B-52,” alluding to the failure of certain Disney productions. These public criticisms have raised eyebrows and sparked a debate about the validity of Musk’s claims.

The Power of Social Media

Elon Musk’s outbursts on social media have not been limited to Disney. His controversial statements have also caused trouble for his other ventures, such as Tesla. In 2018, Musk faced charges of defrauding investors after he claimed to have secured funding to take Tesla private. As part of a settlement with financial regulators, Musk agreed to establish a process to ensure more oversight of his social media posts about Tesla. However, he has since tried to end this agreement, arguing that it infringes on his right to free speech.

The Impact on X

The ad boycotts on X, the social media platform at the center of the controversy, have had a noticeable impact. Musk himself acknowledged a 50% decline in ad revenue on the platform. While some advertisers redirected their spending elsewhere, others remained loyal to X. However, the boycotts have raised concerns about the platform’s future and its ability to recover from the controversy. The clash between Musk and Disney has put a spotlight on X’s handling of controversial content and its commitment to free speech.

The Future of Disney and Bob Iger

The conflict between Elon Musk and Bob Iger raises questions about the future of Disney and the CEO’s position within the company. While Musk’s criticisms have attracted attention, it is important to note that Iger has successfully led Disney through major acquisitions and expansion in the past. His leadership has helped the company increase its market value significantly. However, the recent challenges faced by Disney, coupled with the ad boycotts and public criticisms, have put Iger’s leadership under scrutiny.

The Response from Disney

As of now, Disney has not officially responded to Elon Musk’s call for Iger’s firing. It remains to be seen how the company will address the controversy and whether any actions will be taken in response to Musk’s statements. The public’s perception of Disney’s handling of the situation could have implications for the company’s reputation and future business prospects.

See first source: BBC

FAQ

1. What sparked the feud between Elon Musk and Disney CEO Bob Iger?

The dispute began when Disney, along with several other companies, paused its advertising on X (formerly known as Twitter) due to concerns over antisemitism. Musk responded with a profanity-laced outburst on social media, expressing his dissatisfaction with Disney’s actions.

2. Why did Elon Musk accuse the boycotting companies, including Disney, of attempting to blackmail him?

Musk accused the boycotting companies of attempting to blackmail him because they paused their advertising on X in response to his controversial statements and behavior on the platform.

3. What criticisms did Elon Musk level against Bob Iger and Disney?

Musk criticized Iger and Disney for making poor business decisions, engaging in advertising on social media platforms with controversial content, and overseeing weak box-office performances of some Disney movies during Iger’s leadership.

4. How has Elon Musk’s use of social media impacted his other ventures, such as Tesla?

Musk’s controversial statements on social media have caused trouble for his other ventures, including Tesla. In the past, he faced charges of defrauding investors over tweets about taking Tesla private. He has also tried to end a settlement agreement that requires oversight of his social media posts about Tesla.

5. What impact have the ad boycotts on X had on the platform and its ad revenue?

The ad boycotts on X have had a noticeable impact, with Elon Musk acknowledging a 50% decline in ad revenue on the platform. While some advertisers redirected their spending elsewhere, others remained loyal to X. The boycotts have raised concerns about the platform’s future and its handling of controversial content.

6. What questions does the conflict between Elon Musk and Bob Iger raise about Disney and Iger’s leadership?

The conflict raises questions about the future of Disney and Bob Iger’s position within the company. While Musk’s criticisms have garnered attention, it is important to note that Iger has led Disney through major acquisitions and expansion in the past, significantly increasing the company’s market value. However, recent challenges and public criticisms have put Iger’s leadership under scrutiny.

7. Has Disney officially responded to Elon Musk’s call for Bob Iger’s firing?

As of now, Disney has not officially responded to Elon Musk’s call for Iger’s firing. It remains to be seen how the company will address the controversy and whether any actions will be taken in response to Musk’s statements. The public’s perception of Disney’s handling of the situation could have implications for the company’s reputation and future business prospects.

Featured Image Credit: Photo by Kin Li; Unsplash – Thank you!

The post Can Disney CEO Bob Iger Survive the Controversy with Elon Musk? appeared first on SmallBizTechnology.

]]>
64625
Anti-Woke Beer Company Collaborates with Riley Gaines https://www.smallbiztechnology.com/archive/2023/12/anti-woke-beer-company-collaborates-with-riley-gaines.html/ Thu, 07 Dec 2023 18:38:09 +0000 https://www.smallbiztechnology.com/?p=64621 In a bold move aimed at challenging the influence of wokeism, Conservative Dad’s Ultra Right Beer has partnered with women’s sports advocate Riley Gaines to release the “Real Women of America” 2024 Calendar. This groundbreaking calendar is the first of its kind, specifically showcasing the most beautiful conservative women in America. The calendar not only […]

The post Anti-Woke Beer Company Collaborates with Riley Gaines appeared first on SmallBizTechnology.

]]>
In a bold move aimed at challenging the influence of wokeism, Conservative Dad’s Ultra Right Beer has partnered with women’s sports advocate Riley Gaines to release the “Real Women of America” 2024 Calendar. This groundbreaking calendar is the first of its kind, specifically showcasing the most beautiful conservative women in America. The calendar not only celebrates conservative values but also aims to protect women’s sports from the extreme leftist ideology seeking to undermine women’s athletics.

Taking a Stand Against Wokeism in Women’s Sports

The release of the “Real Women of America” 2024 Calendar marks yet another step in Conservative Dad’s Ultra Right Beer’s mission to combat the encroachment of wokeism. The company’s CEO, Seth Weathers, has been vocal about his opposition to the controversial promotion of transgender influencer Dylan Mulvaney by Bud Light, which sparked a viral video response on social media. Weathers believes that men can never replace the beauty and strength of women in America, and this calendar serves as a reminder of that fact.

The Calendar – Showcasing Conservative Women

The limited-edition calendar features prominent conservative women who have made significant contributions to various fields. Notable personalities included in the calendar are women’s sports advocate Riley Gaines, conservative activist Peyton Drew, political commentator Dana Loesch, political candidate Kim Klacik, conservative writer Sara Gonzales, and social media influencer Ashley St. Clair, among others. These women represent the strength, beauty, and resilience of conservative values in America.

Supporting Women’s Sports

Conservative Dad’s Ultra Right Beer is committed to supporting the cause of protecting women’s sports from the influence of extreme leftist ideology. To that end, the company has pledged to donate 10% of the sales from the calendar to the Riley Gaines Center, an organization dedicated to safeguarding the integrity of women’s athletics. By channeling a portion of the proceeds towards this cause, Conservative Dad’s Ultra Right Beer aims to make a tangible impact and raise awareness about the importance of preserving women’s sports.

Challenging Controversial Narratives

The release of the “Real Women of America” 2024 Calendar has sparked both support and criticism. However, Seth Weathers and Conservative Dad’s Ultra Right Beer remain steadfast in their commitment to challenging controversial narratives surrounding gender and identity. Weathers clarifies that the calendar is not intended to discredit transwomen, but rather to emphasize the unique qualities and contributions of biological women. The company believes that it is essential to engage in open and honest conversations about these issues without fear of backlash or censorship.

The Rise of Conservative Dad’s Ultra Right Beer

Conservative Dad’s Ultra Right Beer has gained significant traction since its inception. It emerged as an alternative to Bud Light after the latter faced backlash for its promotion of transgender influencer Dylan Mulvaney. Weathers’ viral video response, which garnered over 46 million views, struck a chord with many who felt that their conservative values were being undermined. The creation of the “Real Women of America” 2024 Calendar further solidifies the brand’s commitment to celebrating conservative principles and challenging the prevailing woke narrative.

Reviving Traditional Beer Branding

Conservative Dad’s Ultra Right Beer’s collaboration with Riley Gaines for the “Real Women of America” calendar represents a return to the traditional branding of beer companies. Weathers believes that beer companies should focus on great beer, American patriotism, fast cars, and beautiful real women. By harkening back to these classic elements, Conservative Dad’s Ultra Right Beer aims to revitalize the beer industry, offering a unique alternative to consumers who may feel disillusioned by the current state of affairs.

A Call to Action Against Big Corporations

The release of the “Real Women of America” 2024 Calendar is not just about celebrating conservative values; it is also a call to action against big corporations that may not align with those values. Conservative Dad’s Ultra Right Beer encourages consumers not only to speak out against Bud Light but also to boycott all Anheuser-Busch products. This opportunity for conservatives to make their voices heard and challenge corporate influence is seen as a crucial step towards reclaiming their values and creating a more balanced marketplace.

The Impact and Future of Conservative Dad’s Ultra Right Beer

Conservative Dad’s Ultra Right Beer has experienced significant success since its launch, with projected sales of $1 million. The brand’s rapid growth and widespread support demonstrate that there is a demand for a beer company that aligns with conservative values and challenges the woke narrative. As the brand continues to expand its product line and engage in initiatives that resonate with its target audience, it is poised to make a lasting impact on the beer industry and beyond.

See first source: Fox Business

FAQ

1. What is the “Real Women of America” 2024 Calendar, and what is its purpose?

The “Real Women of America” 2024 Calendar is a limited-edition calendar created by Conservative Dad’s Ultra Right Beer. Its purpose is to celebrate and showcase prominent conservative women who have made significant contributions to various fields while challenging the influence of wokeism in women’s sports.

2. Who are some of the notable personalities featured in the calendar?

The calendar features prominent conservative women, including women’s sports advocate Riley Gaines, conservative activist Peyton Drew, political commentator Dana Loesch, political candidate Kim Klacik, conservative writer Sara Gonzales, and social media influencer Ashley St. Clair, among others.

3. How does Conservative Dad’s Ultra Right Beer support women’s sports through this calendar?

The company pledges to donate 10% of the sales from the calendar to the Riley Gaines Center, an organization dedicated to safeguarding the integrity of women’s athletics. This donation aims to support the cause of protecting women’s sports from the influence of extreme leftist ideology.

4. What message does Conservative Dad’s Ultra Right Beer aim to convey with the calendar?

The calendar is intended to emphasize the unique qualities and contributions of biological women and celebrate conservative values. It does not seek to discredit transwomen but encourages open and honest conversations about gender and identity issues without fear of backlash or censorship.

5. How has Conservative Dad’s Ultra Right Beer gained prominence in recent times?

The brand gained traction as an alternative to Bud Light after Bud Light’s promotion of transgender influencer Dylan Mulvaney sparked controversy. Conservative Dad’s Ultra Right Beer’s CEO, Seth Weathers, posted a viral video response that resonated with many who felt their conservative values were being undermined.

6. How does Conservative Dad’s Ultra Right Beer aim to revive traditional beer branding?

The brand aims to return to classic elements of beer branding, including American patriotism, fast cars, and celebrating real women. By embracing these traditional themes, it seeks to provide an alternative for consumers who may feel disillusioned by the current state of beer marketing.

7. What is the call to action mentioned in the article against big corporations?

Conservative Dad’s Ultra Right Beer encourages consumers not only to speak out against Bud Light but also to boycott all Anheuser-Busch products. This call to action is a way for conservatives to make their voices heard and challenge corporate influence that may not align with their values.

8. What is the projected impact and future of Conservative Dad’s Ultra Right Beer?

The brand has experienced significant success with projected sales of $1 million. As it continues to expand its product line and engage in initiatives that resonate with its target audience, it is poised to make a lasting impact on the beer industry and beyond, offering a unique alternative for consumers who share conservative values.

Featured Image Credit: Photo by Wil Stewart; Unsplash – Thank you!

The post Anti-Woke Beer Company Collaborates with Riley Gaines appeared first on SmallBizTechnology.

]]>
64621
3 Growth Tips for Startup CEOs in 2024 and Beyond https://www.smallbiztechnology.com/archive/2023/12/3-growth-tips-for-startup-ceos-in-2024-and-beyond.html/ Thu, 07 Dec 2023 17:35:20 +0000 https://www.smallbiztechnology.com/?p=64613 Starting a small business is hard. Roughly 20% fail within the first year of their startup, and more follow suit year after year. CEOs face an incredible amount of pressure on their shoulders not only to sustain their business but also to grow it. Many find their wheels spinning, especially in challenging economic times. The […]

The post 3 Growth Tips for Startup CEOs in 2024 and Beyond appeared first on SmallBizTechnology.

]]>
Starting a small business is hard. Roughly 20% fail within the first year of their startup, and more follow suit year after year. CEOs face an incredible amount of pressure on their shoulders not only to sustain their business but also to grow it. Many find their wheels spinning, especially in challenging economic times.

The economic climate is rocky at best, and trends are constantly changing. Marketing tactics can feel like an expensive game of catch-up. Because of the ever-changing nature of trends, it is crucial to scale by blending trend-resistant and trend-adaptive tactics. The numbers are grim, but rest assured, breaking out of the mold is entirely possible. This article will cover three tips found in small business books that can help CEOs find their avenue of growth and tackle the transition out of the “small business” stage.

1. Practice Discipline

Many CEOs struggle financially and strategically transitioning from the “small business” stage to achieving scalable growth. In her bestselling book Bigger and Better: A Playbook for Quickly Scaling Your Small Company with Limited Resources,” multi-industry C-Suite executive Esther Kestenbaum Prozan speaks to the role of discipline in achieving lean growth. Prozan’s playbook points out that the policies and procedures CEOs put in place for their business operations are only useful if followed. Many small businesses simply bend the rules and betray their set guidelines to avoid conflict for fear of losing a sale. The truth is this practice can put a swift drain on your enterprise value.

Saying “yes” to something that should probably be a “no” is a common snare for small businesses. The “yes” may have been easy, but declining may have provided additional growth opportunities. Having the discipline to adhere to operational guidelines, regardless of external pressures, will pave the way for plenty of future “yes” moments.

2. Embrace Innovation

Technology is constantly evolving; therefore, your business must have that layer of flexibility. Artificial Intelligence (AI) allows CEOs to give their time to more tasks by allowing AI to improve customer experience (CX), analyze data, and perform other repetitive tasks. Implementing chatbots and the like can immediately impact your available time as a CEO and your employees to focus on more tedious tasks requiring human touch and expertise.

The Innovator’s Dilemmaby Clayton Christensen discusses the importance of disruptive innovation in a successful business’s life cycle. Embracing innovation and being agile in response to evolving technologies is a full-time job, but it will prove its worth year after year. As a CEO, you are responsible for fostering your team’s daily environment. Creating an environment that embraces both innovation and change is a great thing. This creates a new layer of trust in your employees that you want the best for them and the business.

3. Build Strong Relationships

Creating relationships is the center of all growth methodology because of its lasting impact. Someone may not be a fit as a customer right now, but that doesn’t mean they won’t be in the future. Those relationships can potentially blossom into future business and referrals. Making it a priority to build relationships without asking for something in return is imperative to setting the foundation for future growth.

InThe Relationship Economy: Building Stronger Customer Connections in the Digital Age,” John DiJulius discusses strategies for fostering lasting relationships and positioning yourself as a thought leader. Through thought leadership, businesses can position themselves in a way that creates lasting relationships with their current and future customers. This can be done by creating and sharing valuable online and offline content. The idea is that if you have established yourself as an authority in your sphere of influence, people will return to receive value from you time and time again. And, when the time comes for a customer to need your product or service, you’ll be top of mind.

Accepting the Challenges of a Startup in 2024

With today’s entrepreneurial challenges, CEOs must learn from the experiences and wisdom of other seasoned business professionals. Growth, often non-linear, unfolds uniquely for each venture. Yet, the wisdom shared here applies to almost any venture.

That’s because sustained growth transcends industries; it necessitates a shift in perspective. CEOs navigating this ever-evolving landscape must ground their compass in discipline, innovation, and nurturing relationships. It’s not about a fixed formula for success but rather maximizing a business’s intrinsic value. It is up to the CEO and leadership to capitalize on that value to move their business forward in 2024 and the years to come.

 

Featured image provided by Startup Stock Photos; Pexels; Thanks!

The post 3 Growth Tips for Startup CEOs in 2024 and Beyond appeared first on SmallBizTechnology.

]]>
64613
Wall Street: New Banking Rules Will Hurt Small Businesses https://www.smallbiztechnology.com/archive/2023/12/wall-street-new-banking-rules-will-hurt-small-businesses.html/ Wed, 06 Dec 2023 20:11:01 +0000 https://www.smallbiztechnology.com/?p=64608 The proposed regulations aimed at raising the levels of capital for Wall Street banks have sparked a heated debate among industry leaders and lawmakers. While regulators argue that these changes are necessary to mitigate future risks, Wall Street CEOs are pushing back, expressing concerns about the potential negative impact on the economy, businesses of all […]

The post Wall Street: New Banking Rules Will Hurt Small Businesses appeared first on SmallBizTechnology.

]]>
The proposed regulations aimed at raising the levels of capital for Wall Street banks have sparked a heated debate among industry leaders and lawmakers. While regulators argue that these changes are necessary to mitigate future risks, Wall Street CEOs are pushing back, expressing concerns about the potential negative impact on the economy, businesses of all sizes, and American households. In this article, we will delve into the key points raised by the CEOs of major banks, such as JPMorgan Chase, Bank of America, and Citigroup, and explore the potential implications of these proposed rules on small businesses, low-income individuals, and the broader financial landscape.

The Basel 3 Endgame: A Brief Overview

In July, U.S. regulators introduced a comprehensive set of higher standards known as the Basel 3 endgame, which aims to govern banks and enhance their resilience. These standards would require banks with at least $100 billion in assets to meet increased capital requirements, a move that could impact the profitability and growth prospects of the banking industry as a whole. The CEOs of major banks argue that the proposed regulations would raise capital requirements on the largest banks by approximately 25%, potentially stifling economic growth and hampering access to credit for small businesses and low-income borrowers.

Impact on Small Business Owners

Small businesses play a vital role in the U.S. economy, driving innovation, job creation, and economic growth. However, the CEOs warn that the proposed regulations could unintentionally harm small business owners. With increased capital requirements, obtaining loans for expansion or day-to-day operations may become more challenging and expensive. This could hinder the growth and sustainability of small businesses, particularly those in low- to moderate-income communities.

According to JPMorgan Chase CEO Jamie Dimon, “Mortgages and small business loans will be more expensive and harder to access, particularly for low- to moderate-income borrowers.” The increased costs associated with borrowing could limit the ability of small businesses to invest in new equipment, hire additional staff, or explore new opportunities for expansion. This, in turn, could have a ripple effect on job creation and economic development in communities that rely on small businesses as engines of growth.

Impact on Mortgage Customers and Homeownership

The proposed regulations could also have far-reaching implications for mortgage customers, potentially affecting their ability to achieve homeownership or refinance existing mortgages. With higher capital requirements, banks may tighten lending standards, making it more difficult for individuals with lower credit scores or limited financial resources to qualify for mortgages. This could disproportionately impact low-income individuals and those aspiring to become homeowners, limiting their access to the traditional housing market.

Moreover, the increased costs associated with compliance and risk management may lead to higher interest rates on mortgages, making homeownership less affordable for many Americans. As Dimon highlighted, “Savings for retirement or college will yield lower returns as costs rise for asset managers, money-market funds, and pension funds.” The cumulative effect of these changes could have a profound impact on the financial well-being and long-term goals of individuals and families.

Impact on Rural Communities

Rural communities often face unique economic challenges, and the proposed regulations could further exacerbate these difficulties. According to Citigroup CEO Jane Fraser, the changes would “increase the cost of borrowing for farmers in rural communities.” Agriculture plays a crucial role in the U.S. economy, and the availability of affordable credit is essential for farmers to invest in equipment, expand operations, and weather unforeseen challenges.

Higher capital requirements could limit the ability of banks to provide loans to farmers, making it harder for them to access the financial resources needed to sustain their livelihoods. This could have a ripple effect on rural economies, potentially leading to a decline in agricultural productivity, job losses, and a weakened rural infrastructure.

Impact on Low-Income Individuals and Communities

Low-income individuals and communities are particularly vulnerable to changes in the financial landscape. The CEOs expressed concerns that the proposed regulations could hinder access to credit and financial services for those who are already financially marginalized. Dimon stated, “It could impact [low-income individuals] in terms of their mortgages, it could impact their credit cards. It could also importantly impact their cost of any borrowing that they do.”

The increased costs associated with compliance and risk management may lead banks to prioritize higher-income borrowers, further limiting access to affordable credit for low-income individuals. This could perpetuate existing wealth disparities and hinder upward mobility for those who are already economically disadvantaged.

Impact on Infrastructure Projects and Corporate Clients

Government infrastructure projects play a crucial role in stimulating economic growth and creating job opportunities. However, the proposed regulations could make financing these projects more expensive and challenging. Dimon cautioned that the changes would “increase the cost of borrowing for farmers in rural communities.” This would have a direct impact on the construction of new hospitals, bridges, and roads, potentially leading to delayed or canceled infrastructure projects.

Additionally, the increased cost of capital could impact corporate clients, particularly those engaged in commodities trading. Companies may need to pay more to hedge the price of commodities, leading to higher consumer costs for essential goods and services. This could have implications for inflation, consumer purchasing power, and overall economic stability.

Shadow Banks: A Potential Consequence

One of the concerns raised by the CEOs is that the proposed regulations may inadvertently push financial activity to non-bank players, often referred to as shadow banks. These non-bank entities, such as Apollo and Blackstone, have gained market share in areas where traditional banks have scaled back due to stricter regulations.

By increasing oversight on banks, regulators may unintentionally create an environment where non-bank players operate with less scrutiny, potentially exposing the financial system to new and unmonitored risks. It is crucial for regulators to strike a balance between ensuring the stability of the banking sector and preventing the migration of risky activities to unregulated entities.

See first source: CNBC

FAQ

1. What are the proposed regulations discussed in the article?

The proposed regulations aim to raise capital levels for Wall Street banks. These regulations were introduced as part of the Basel 3 endgame, which sets higher standards for banks to enhance their resilience.

2. Why do regulators want to increase capital requirements for banks?

Regulators argue that higher capital requirements are necessary to mitigate future risks in the financial industry, ensuring stability in the event of economic downturns.

3. How do CEOs of major banks feel about these proposed regulations?

CEOs of major banks, including JPMorgan Chase, Bank of America, and Citigroup, have expressed concerns about the potential negative impact of these regulations on the economy, businesses of all sizes, and American households.

4. How much would the proposed regulations increase capital requirements for the largest banks?

The proposed regulations would increase capital requirements on the largest banks by approximately 25%.

5. How might these regulations affect small business owners?

Small business owners may find it more challenging and expensive to obtain loans for expansion or day-to-day operations due to increased capital requirements.

6. What could be the consequences for mortgage customers and homeownership?

Higher capital requirements could lead to tighter lending standards, making it more difficult for individuals with lower credit scores or limited financial resources to qualify for mortgages. This may also result in higher interest rates on mortgages.

7. How might rural communities be impacted by these regulations?

The proposed regulations could increase the cost of borrowing for farmers in rural communities, potentially limiting their access to affordable credit for essential investments in agriculture.

8. What impact could these regulations have on low-income individuals and communities?

Low-income individuals may face reduced access to credit and financial services, potentially exacerbating existing wealth disparities and hindering upward mobility.

9. How could infrastructure projects and corporate clients be affected?

Financing government infrastructure projects may become more expensive, potentially leading to delays or cancellations. Additionally, corporate clients engaged in commodities trading may experience increased costs, which could affect consumer prices.

10. What is the concern related to shadow banks mentioned in the article?

The CEOs are concerned that stricter regulations on traditional banks may push financial activities to non-bank entities known as shadow banks. This could expose the financial system to new and unmonitored risks.

Featured Image Credit: Photo by Aditya Vyas; Unsplash – Thank you!

The post Wall Street: New Banking Rules Will Hurt Small Businesses appeared first on SmallBizTechnology.

]]>
64608
The Gap Between AI Hype and Adoption: What Businesses Need to Know https://www.smallbiztechnology.com/archive/2023/12/the-gap-between-ai-hype-and-adoption-what-businesses-need-to-know.html/ Tue, 05 Dec 2023 16:41:10 +0000 https://www.smallbiztechnology.com/?p=64605 The term “artificial intelligence” (AI) has entered the vernacular as businesses from all walks of life extol its virtues. There is a large chasm between all the AI talk and companies actually using it, though. This article will investigate the causes of this divide and examine the difficulties that businesses encounter when trying to apply […]

The post The Gap Between AI Hype and Adoption: What Businesses Need to Know appeared first on SmallBizTechnology.

]]>
The term “artificial intelligence” (AI) has entered the vernacular as businesses from all walks of life extol its virtues. There is a large chasm between all the AI talk and companies actually using it, though. This article will investigate the causes of this divide and examine the difficulties that businesses encounter when trying to apply AI. With the help of AI, we will also show companies how to adapt to this new environment and increase productivity.

The AI Phenomenon

While discussing the S&P 500, NBC News found that nearly half of the companies brought up AI at least as often as the Fed and interest rates. The surge in mentions of AI during earnings calls can be attributed to the introduction of OpenAI’s ChatGPT in November 2022, which further fueled interest in AI. A number of non-tech companies have jumped on the AI bandwagon, including Walmart and Bath & Body Works, by experimenting with chat and search features powered by AI and by testing out machine-learning tools.

Even though AI is all the rage, that doesn’t mean it will be widely used. Only 4.4% of U.S. businesses surveyed by the Census Bureau said they recently used AI to make a product or provide a service. Then why is there a disconnect between AI rhetoric and real AI implementation in companies?

The Difficulties of Using AI

Companies frequently use hype to show their dedication to long-term growth, even when the technology is still in its early stages; this is one reason why there is a divide. Education, access to skilled workers, and financial investment are additional resources that are necessary for the implementation of AI.

The high cost and high level of expertise needed to operate with AI tools is preventing their wider adoption, claims Kristina McElheran, an assistant professor at the University of Toronto. It may be difficult for businesses without sufficient resources to adopt AI and fully utilize its capabilities. This exacerbates the gap between cities and businesses that are able to take advantage of AI tools and those that are unable, since early adopters of AI tend to congregate around “superstar” cities.

The Two-Faced Threat of Technological Advancement

Despite the fact that AI has the potential to greatly benefit society as a whole, it may disproportionately affect some demographics. Keeping up with the rate of technological change can be especially difficult for small and medium-sized businesses. Having said that, they still have access to AI.

Most companies will probably use AI indirectly, through apps built on top of AI technology, says TrueMark Investments CEO Mike Loukas. Instead of creating their own AI algorithms, a medical practice can employ an AI-powered questionnaire to tailor their patient portal experience. With this method, companies can reap AI’s benefits without having to deal with complicated AI systems on an individual basis.

The Keys to Success: Learning, Skill, and Financial Infusion

Addressing the challenges associated with AI implementation is crucial for businesses looking to close the gap between AI talk and adoption. Organizations can greatly benefit from education when it comes to effectively utilizing AI. Businesses can develop their own AI experts and equip their workers to make the most of AI tools by providing them with training in relevant skills.

A company’s capacity to embrace and incorporate AI into its operations is also greatly affected by the availability of skilled people who are knowledgeable about AI. To get beyond the technical barriers and maximize the potential of AI technology, businesses can hire or form partnerships with AI specialists.

In addition, companies that want to take advantage of AI must invest in it. The long-term advantages may be worth more than the initial investment, even though the costs are high. Businesses will have a better chance of succeeding in the future if they see the potential of AI and invest in making it a reality.

Building an AI Future That Welcomes All

It is critical to ensure that all types of businesses, regardless of size or industry, are able to reap the benefits of AI as it develops further. It is imperative that influential figures in government, academia, and business collaborate to guarantee that everyone has equal access to AI-related resources and opportunities.

We can close the gap between AI hype and adoption by creating an atmosphere that encourages AI education, helps cultivate AI talent, and incentivizes companies to invest in AI. A more fair and equitable AI landscape, where companies can use AI to their advantage, will be a result of this joint effort.

See first source: NBC

FAQ

Q1: What is the current state of AI adoption in businesses?

A1: Despite AI’s popularity, its actual implementation in businesses is limited. Only 4.4% of U.S. businesses reported using AI recently for products or services, indicating a gap between AI talk and real AI usage.

Q2: Why is AI not widely used by companies?

A2: The primary reasons include the hype surrounding AI’s potential, the need for specialized education and skilled workers, and the significant financial investment required for AI implementation.

Q3: What challenges do businesses face in adopting AI?

A3: High costs, a high level of expertise needed to operate AI tools, and a lack of sufficient resources are major barriers to wider AI adoption.

Q4: How does AI’s advancement affect different demographics?

A4: AI’s rapid advancement can disproportionately affect certain groups, particularly small and medium-sized businesses, which may struggle to keep up with technological changes.

Q5: How are most companies expected to use AI?

A5: Most companies are likely to use AI indirectly through applications built on AI technology, rather than developing their own AI algorithms.

Q6: What are examples of indirect AI usage in businesses?

A6: An example includes a medical practice using an AI-powered questionnaire to enhance patient portal experiences, allowing companies to benefit from AI without complex implementation.

Q7: What is crucial for businesses to successfully adopt AI?

A7: Addressing challenges with AI implementation is key. This involves education, developing AI expertise among employees, and financial investment in AI technology.

Q8: How can businesses overcome technical barriers in AI adoption?

A8: By hiring AI specialists or forming partnerships with AI experts, businesses can navigate technical challenges and maximize AI’s potential.

Q9: Why is financial investment important in AI adoption?

A9: Investing in AI is essential for businesses to leverage its long-term benefits, despite the high initial costs.

Featured Image Credit: Photo by Microsoft 365; Unsplash – Thank you!

The post The Gap Between AI Hype and Adoption: What Businesses Need to Know appeared first on SmallBizTechnology.

]]>
64605
US Supreme Court Examines Controversial Opioid Crisis Settlement https://www.smallbiztechnology.com/archive/2023/12/us-supreme-court-examines-controversial-opioid-crisis-settlement.html/ Mon, 04 Dec 2023 17:39:58 +0000 https://www.smallbiztechnology.com/?p=64600 The United States Supreme Court is currently hearing oral arguments in a landmark bankruptcy case involving Purdue Pharma, the maker of OxyContin. The case centers around a highly contentious agreement that seeks to provide billions of dollars to victims of the opioid epidemic while granting immunity to the Sackler family, who owned the company. The […]

The post US Supreme Court Examines Controversial Opioid Crisis Settlement appeared first on SmallBizTechnology.

]]>
The United States Supreme Court is currently hearing oral arguments in a landmark bankruptcy case involving Purdue Pharma, the maker of OxyContin. The case centers around a highly contentious agreement that seeks to provide billions of dollars to victims of the opioid epidemic while granting immunity to the Sackler family, who owned the company. The outcome of this case will have far-reaching implications for the accountability of pharmaceutical companies and the legal rights of victims.

The Background of the Case

Purdue Pharma, owned by the Sackler family, introduced OxyContin, a potent painkiller, in the 1990s. The company has faced widespread criticism for its aggressive marketing practices, which allegedly downplayed the addictive nature of the drug and encouraged long-term use. As the opioid crisis in the United States escalated, Purdue Pharma became a focal point for legal action and public scrutiny.

In 2007, Purdue Frederick, an affiliate of Purdue Pharma, pleaded guilty to misbranding OxyContin and paid a hefty fine of $600 million. However, numerous lawsuits continued to mount, with victims and their families seeking compensation and holding the Sackler family accountable for their alleged role in fueling the opioid epidemic.

The Controversial Settlement Agreement

The proposed settlement agreement, initially approved by a New York court in May, aims to allocate up to $6 billion to address the ongoing opioid crisis. Under the agreement, the Sackler family would personally contribute between $5.5 billion to $6 billion over an 18-year period. The majority of the funds would be distributed to states, local governments, and Native American tribes, with an additional $700 million to $750 million set aside for individual victims and their families.

If approved, the settlement would result in Purdue Pharma ceasing to exist as a company. Instead, a new entity named Knoa Pharma would be established to focus on developing and distributing opioid addiction treatments and overdose reversal medicines. Purdue Pharma products, including OxyContin, would continue to be produced by Knoa Pharma. The new company would operate under an independent board and purportedly have a “public-minded mission.”

Immunity for the Sackler Family

One of the most contentious aspects of the settlement agreement is the immunity it would grant to the Sackler family. In exchange for their financial contributions, the Sacklers would be shielded from all civil lawsuits related to the opioid crisis. However, criminal charges would not be affected by the settlement.

Critics argue that granting immunity to the Sackler family sets a dangerous precedent and undermines the pursuit of justice for victims. They contend that the release from liability prevents victims from holding the Sacklers accountable for their alleged willful misconduct and fraud.

The US Trustee’s Challenge

The US Trustee Program, a division of the US Justice Department, has raised concerns about the settlement agreement and requested that the Supreme Court review its approval. The Trustee argues that the agreement violates established bankruptcy laws and principles, as well as constitutional rights.

According to the Trustee, the settlement’s release of the Sackler family from future lawsuits raises significant constitutional questions. They assert that even claims based on fraud and willful misconduct, which would typically be excluded from bankruptcy discharge, would be forever barred. The Trustee also highlights that the Sacklers withdrew approximately $11 billion from Purdue Pharma in the years leading up to its bankruptcy filing.

The Supreme Court’s Deliberation

Legal experts consider this case to be one of the most significant bankruptcy battles to reach the Supreme Court in recent history. The Court’s ruling will have far-reaching implications for the accountability of corporations in public health crises and the ability of victims to seek legal recourse.

The outcome of the case is uncertain, as the Supreme Court grapples with the complex issues at hand. The Court must determine whether a bankruptcy judge has the authority to shield individual members of a family from future lawsuits in a corporate bankruptcy proceeding.

While all 50 US states initially supported or no longer opposed Purdue Pharma’s bankruptcy plan, the Trustee’s challenge has brought renewed attention to the potential limitations and consequences of the settlement agreement.

The Ongoing Opioid Crisis and Its Toll

The Supreme Court’s examination of this case occurs against the backdrop of a devastating opioid crisis in the United States. According to the Centers for Disease Control and Prevention, nearly 645,000 people died from opioid overdoses between 1999 and 2021.

The crisis has had a profound impact on individuals, families, and communities across the country. Advocates for victims argue that it is essential to hold accountable those who played a role in fueling the crisis, including pharmaceutical companies and their owners.

See first source: CNN

FAQ

Q1: What is the current case before the U.S. Supreme Court involving Purdue Pharma?

A1: The Supreme Court is hearing arguments in a bankruptcy case involving Purdue Pharma, the manufacturer of OxyContin. The case involves a settlement agreement that could provide billions to opioid victims while granting immunity to the Sackler family, former owners of the company.

Q2: Why is Purdue Pharma controversial?

A2: Purdue Pharma, owned by the Sackler family, has been criticized for aggressively marketing OxyContin since the 1990s, allegedly downplaying its addictive nature. This practice has been linked to the escalating opioid crisis in the U.S.

Q3: Has Purdue Pharma faced legal consequences before?

A3: Yes. In 2007, Purdue Frederick, an affiliate, pleaded guilty to misbranding OxyContin and was fined $600 million. However, lawsuits against Purdue Pharma and the Sacklers continued to mount afterwards.

Q4: What does the proposed settlement agreement entail?

A4: The agreement proposes up to $6 billion for opioid crisis relief. The Sackler family would contribute $5.5 to $6 billion over 18 years. Funds would be distributed to states, local governments, tribes, and individual victims.

Q5: What will happen to Purdue Pharma under the settlement?

A5: Purdue Pharma would cease to exist, replaced by Knoa Pharma, focusing on opioid addiction treatments. OxyContin and other Purdue products would still be produced by Knoa Pharma.

Q6: Why is immunity for the Sackler family controversial?

A6: The settlement grants the Sacklers immunity from civil lawsuits related to the opioid crisis, a point critics argue sets a dangerous precedent and hinders justice for victims.

Q7: What are the US Trustee’s concerns about the settlement?

A7: The US Trustee Program argues that the agreement violates bankruptcy laws and constitutional rights by granting the Sacklers immunity, even for claims of fraud and willful misconduct.

Q8: What are the potential implications of the Supreme Court’s ruling?

A8: The ruling will have significant impact on corporate accountability in public health crises and victims’ legal recourse. It will also address the scope of a bankruptcy judge’s authority in such cases.

Q9: How have states reacted to Purdue Pharma’s bankruptcy plan?

A9: Initially, all 50 U.S. states supported or were neutral on the bankruptcy plan. However, the Trustee’s challenge has reignited concerns about the plan’s limitations and implications.

Q10: How significant is the opioid crisis in the U.S.?

A10: The opioid crisis is severe, with nearly 645,000 deaths from overdoses between 1999 and 2021. Advocates stress the importance of holding responsible parties accountable, including pharmaceutical companies and their owners.

Featured Image Credit: Photo by Myriam Zilles; Unsplash – Thank you!

The post US Supreme Court Examines Controversial Opioid Crisis Settlement appeared first on SmallBizTechnology.

]]>
64600
Walmart Joins Advertiser Exodus from X Platform https://www.smallbiztechnology.com/archive/2023/12/walmart-joins-advertiser-exodus-from-x-platform.html/ Fri, 01 Dec 2023 21:07:42 +0000 https://www.smallbiztechnology.com/?p=64596 In a recent development, retail giant Walmart has announced that it will no longer advertise on Elon Musk’s social media platform, X (formerly known as Twitter). This decision comes in the wake of several other prominent brands pulling their advertisements from the platform following Musk’s public endorsement of an antisemitic conspiracy theory. Walmart’s move reflects […]

The post Walmart Joins Advertiser Exodus from X Platform appeared first on SmallBizTechnology.

]]>
In a recent development, retail giant Walmart has announced that it will no longer advertise on Elon Musk’s social media platform, X (formerly known as Twitter). This decision comes in the wake of several other prominent brands pulling their advertisements from the platform following Musk’s public endorsement of an antisemitic conspiracy theory. Walmart’s move reflects a growing trend among advertisers to seek alternative platforms to reach their target audience. This article explores the implications of Walmart’s decision and the broader impact of Musk’s actions on the future of X’s advertising business.

Walmart’s Decision to Pull Ads

Walmart confirmed its decision to stop advertising on X, citing the need to find other platforms that better align with its customer outreach strategies. A Walmart spokesperson stated that the company has discovered more effective ways to engage with its target audience. This move is part of a series of actions taken by Walmart, which has been gradually distancing itself from X. However, the retail giant will continue to run ads on other social media platforms such as TikTok and Instagram, indicating its commitment to reaching customers through diverse channels.

Advertiser Exodus from X

Walmart joins a growing list of brands that have suspended their advertising on X in response to Musk’s controversial statements. Media companies like Disney, Paramount, NBCUniversal, Comcast, Lionsgate, Warner Bros. Discovery, and even CNN’s parent company have all withdrawn their ads from the platform. This collective action reflects advertisers’ concerns about associating their brands with a platform that has been tainted by offensive content and the volatile leadership of Elon Musk.

Impact of Musk’s Actions

Elon Musk’s endorsement of an antisemitic conspiracy theory and his subsequent refusal to apologize have further fueled the advertiser exodus from X. Musk’s comments during the New York Times DealBook Summit illustrated his disdain for advertisers and his unwillingness to cater to their demands. While some emerging brands may continue to advertise on X, industry experts believe that major brands will seek alternative platforms to protect their reputation and avoid association with controversial figures. The departure of key advertisers could deal a severe blow to X’s advertising business, which was already projected to experience a significant decline in global ad revenues this year.

The Role of Musk’s Leadership

Musk’s leadership style and public behavior have also played a crucial role in the erosion of trust and confidence in X. Industry analysts argue that Musk’s controversial tweets, antagonistic comments, and policy decisions have created an unfavorable environment for advertisers. Insider Intelligence, a leading market research firm, had already projected a sharp decline in X’s ad revenues even before the recent incident. The combination of reputational damage and uncertainty surrounding Musk’s conduct has deepened the divide between advertisers and the platform, making it increasingly challenging for X to regain their trust.

Unique Attributes of the X Ad Boycott

The X ad boycott differs from previous controversies involving content adjacency or moderation. Instead, advertisers are primarily concerned about the reputational risks associated with doing business with Elon Musk and the uncertainty surrounding his actions. The ease of pulling advertising from X compared to returning to the platform further exacerbates this situation. Jasmine Enberg, a principal analyst at Insider Intelligence, suggests that Musk’s public attack on advertisers during the ad boycott might be the final nail in the coffin for X’s ad business.

Musk’s Recent Visit to Israel

Despite the ongoing ad boycott and the controversy surrounding his platform, Musk recently visited Israel. While he denied that the trip was an apology tour, Musk’s actions during the visit garnered attention. He visited a Kibbutz that had been attacked by Hamas and met with Israeli Prime Minister Benjamin Netanyahu and President Isaac Herzog. Musk’s trip to Israel, although unrelated to the ad boycott, has raised questions about his intentions and the impact of his actions on X’s standing in the global market.

The Future of X’s Ad Business

The departure of major brands and the ongoing controversy surrounding Elon Musk have raised concerns about the viability of X’s ad business. While opportunistic emerging brands may continue to advertise on the platform, it is unlikely that X will be able to attract the same level of support from big brands in the foreseeable future. Experts predict that these brands will find alternative platforms to reach their target audiences and avoid any potential damage to their reputation. The decline in ad revenues projected by Insider Intelligence further underscores the challenges faced by X in retaining advertisers and restoring trust.

See first source: CNN

FAQ

1. What is the main focus of Snickers’ latest campaign with Joel McHale?

Snickers’ latest campaign with Joel McHale focuses on the “Tastebud Training” program, which aims to optimize flavor enjoyment through humorous and innovative methods.

2. Who is Joel McHale and what role does he play in the campaign?

Joel McHale is a comedian and actor who partners with Snickers in this campaign. He takes viewers on a hilarious journey of tastebud optimization, showcasing his comedic talents.

3. What is “Tastebud Training,” and what does it involve?

“Tastebud Training” is a humorous approach to strengthening tastebuds. Joel McHale, with the help of his “tastebud trainer,” demonstrates a series of face and mouth exercises designed to maximize flavor receptor gains.

4. How does Joel McHale enjoy the rewards of his tastebud training?

After the intense workout, Joel McHale indulges in Snickers’ Hi Protein bar, savoring the flavor payoff for his hard work.

5. Why did Joel McHale choose to collaborate with Snickers for this campaign?

Joel McHale is a self-proclaimed Snickers fan, making the collaboration with Snickers Hi Protein a perfect fit due to his love for both Snickers and fitness.

6. How can fans participate in the Tastebud Training program?

Fans can join the Tastebud Training program by participating in an online sweepstakes, running until December 13th. They have a chance to win a solo training session with Joel McHale and receive free Hi Protein bars.

7. What is Snickers’ venture into performance nutrition, and what is the Hi Protein bar?

Snickers entered the performance nutrition category with the Hi Protein bar, which combines the brand’s chocolatey goodness with essential nutrients for an active lifestyle. It serves as an ideal post-workout snack, satisfying hunger and aiding muscle recovery.

8. Why is the Hi Protein bar considered a game-changer in performance nutrition?

The Hi Protein bar meets the demand for protein-packed options, making it suitable for fitness enthusiasts and chocolate lovers. It provides a delicious solution that supports muscle recovery and satisfies hunger.

Featured Image Credit: Photo by Marques Thomas; Unsplash – Thank you!

The post Walmart Joins Advertiser Exodus from X Platform appeared first on SmallBizTechnology.

]]>
64596
Disney CEO Admits Movies Overly Focused On Message https://www.smallbiztechnology.com/archive/2023/11/disney-ceo-admits-movies-overly-focused-on-message.html/ Thu, 30 Nov 2023 17:42:58 +0000 https://www.smallbiztechnology.com/?p=64593 Bob Iger, CEO of Disney, recently expressed that the company has overly emphasized messaging in its movies, detracting from the quality of storytelling. This acknowledgement was part of a broader discussion at the New York Times DealBook Summit in New York City, where Iger spoke alongside NYT Columnist Andrew Ross Sorkin. Iger emphasized the need […]

The post Disney CEO Admits Movies Overly Focused On Message appeared first on SmallBizTechnology.

]]>
Bob Iger, CEO of Disney, recently expressed that the company has overly emphasized messaging in its movies, detracting from the quality of storytelling. This acknowledgement was part of a broader discussion at the New York Times DealBook Summit in New York City, where Iger spoke alongside NYT Columnist Andrew Ross Sorkin.

Iger emphasized the need for Disney to prioritize entertainment over messaging. He noted that during his absence in 2022, the company’s focus shifted too much towards messaging. Iger, who oversaw creative aspects in 2020 and 2021, plans to reduce the number of Disney films to enhance their quality. He stressed that engaging storytelling should be Disney’s foremost goal, a sentiment he has reiterated to his creative teams and partners.

Disney’s storytelling approach, which has historically blended positive morals, faced criticism from Republican politicians like Florida Gov. Ron DeSantis and Sen. Ted Cruz, particularly for the inclusion of LGBTQ+ characters in recent movies like “Lightyear,” “Strange World,” and “Elemental.” Despite these controversies, Iger is committed to returning Disney to its roots of captivating storytelling.

In response to recent underperformances at the box office, notably with films like “The Marvels” and “Wish,” Disney is under pressure to improve its business and increase its stock value. This situation has prompted Nelson Peltz’s Trian Fund Management to propose new directors to Disney’s board, signaling a lack of investor confidence and the need for strategic adjustments.

As part of these changes, Disney has introduced two new board members, James Gorman, former CEO of Morgan Stanley, and Jeremy Darroch, former CEO of Sky. This move comes as Disney prepares for a possible proxy battle, with board member Francis A. deSouza not seeking re-election at the upcoming annual meeting.

See first source: CNBC

FAQ

Q: What did Bob Iger say about Disney’s movies?

A: Bob Iger, Disney’s CEO, acknowledged that the company has been too focused on messaging in its movies, which has affected the quality of storytelling.

Q: Where did Iger discuss this issue?

A: Iger discussed this during the New York Times DealBook Summit in New York City, speaking alongside NYT Columnist Andrew Ross Sorkin.

Q: What is Disney’s new priority under Iger’s leadership?

A: Under Iger’s leadership, Disney is prioritizing entertainment and engaging storytelling over messaging in its movies.

Q: Did Iger mention any specific changes in Disney’s film production?

A: Yes, Iger plans to reduce the number of films Disney produces to focus on improving their quality.

Q: How did political figures react to Disney’s storytelling approach?

A: Disney faced criticism from Republican politicians like Florida Gov. Ron DeSantis and Sen. Ted Cruz for including LGBTQ+ characters in recent movies such as “Lightyear,” “Strange World,” and “Elemental.”

Q: What are Disney’s current business challenges?

A: Disney is facing business challenges due to underperforming box office results and a need to improve its stock value.

Q: What actions has Trian Fund Management taken regarding Disney?

A: Nelson Peltz’s Trian Fund Management has proposed nominating new directors to Disney’s board in response to recent business challenges and a perceived need for strategic adjustments.

Q: Who are the new board members recently named by Disney?

A: Disney named James Gorman, former CEO of Morgan Stanley, and Jeremy Darroch, former CEO of Sky, as new board members.

Q: Is there a change in Disney’s board composition for the upcoming annual meeting?

A: Yes, current board member Francis A. deSouza will not seek re-election at Disney’s upcoming annual meeting.

Featured Image Credit: Photo by Younho Choo; Unsplash – Thank you!

The post Disney CEO Admits Movies Overly Focused On Message appeared first on SmallBizTechnology.

]]>
64593
Charlie Munger’s Death: A Legacy of Wisdom and Collaboration https://www.smallbiztechnology.com/archive/2023/11/charlie-munger-dies-a-legacy-of-wisdom-and-collaboration.html/ Wed, 29 Nov 2023 20:37:03 +0000 https://www.smallbiztechnology.com/?p=64589 The world of finance and investment mourns the loss of Charlie Munger, the billionaire investor and long-time friend and business partner of Warren Buffett. Munger passed away peacefully on Tuesday morning at the age of 99 in a California hospital, leaving behind a remarkable legacy. As vice chairman of Berkshire Hathaway, Munger played a pivotal […]

The post Charlie Munger’s Death: A Legacy of Wisdom and Collaboration appeared first on SmallBizTechnology.

]]>
The world of finance and investment mourns the loss of Charlie Munger, the billionaire investor and long-time friend and business partner of Warren Buffett. Munger passed away peacefully on Tuesday morning at the age of 99 in a California hospital, leaving behind a remarkable legacy. As vice chairman of Berkshire Hathaway, Munger played a pivotal role in the success of the investment firm, leaving an indelible mark on Wall Street and beyond.

Early Life and Education

Born on January 1, 1924, in Omaha, Nebraska, Charles Thomas Munger, affectionately known as “Charlie,” had a humble beginning that would later shape his extraordinary career. At the age of 19, Munger enlisted in the US Army during World War II, interrupting his studies at the University of Michigan. After the war, he pursued his education at Harvard Law School, where he graduated with honors in 1948.

A Journey to Success

Following his graduation, Munger relocated to Southern California, where he embarked on a career in real estate law. His legal expertise and entrepreneurial spirit laid the groundwork for his future endeavors in the world of finance. Munger’s path would soon intersect with that of Warren Buffett, marking the beginning of an enduring partnership.

The Munger-Buffett Connection

Munger and Buffett first crossed paths at a dinner in 1959, when Munger was in Omaha for his father’s funeral. The two immediately connected, recognizing in each other a shared vision and approach to investing. Buffett later remarked that upon meeting Munger, he knew he had encountered someone truly exceptional. Their partnership would prove to be a formidable force in the world of finance.

The Berkshire Hathaway Years

In 1978, Munger officially joined Berkshire Hathaway as vice chairman, solidifying his role as Buffett’s right-hand man. Together, they steered the investment firm to unprecedented success, transforming it into a powerhouse that would shape the lives and fortunes of countless individuals. Munger’s wisdom, collaboration, and unique perspective played a pivotal role in Berkshire Hathaway’s ascent.

Munger’s Wit and Wisdom

Throughout his career, Munger became known for his sharp wit and candid remarks about the stock market and the economy. His pithy zingers delighted devout Berkshire fans and provided valuable insights. One such memorable quote from Munger was, “If people weren’t so often wrong, we wouldn’t be so rich.” His ability to distill complex concepts into simple, relatable language endeared him to investors and enthusiasts alike.

Munger’s Impact Beyond Investing

Munger’s influence extended far beyond the realm of investing. People were drawn to his unique perspectives, hoping to learn not only about making money but also about life and decision-making. Munger’s wisdom transcended financial matters, offering a holistic approach to success. As investor and expert Whitney Tilson aptly put it, “He said if all you have is a hammer, the world looks like a nail.”

Munger’s Lasting Financial Insights

Even in his final years, Munger continued to share his insights on global markets. Just a few weeks before his passing, he commented on Warren Buffett’s investment in Japan, calling it “a no-brainer” and comparing it to having a chest opened by God, pouring money into it. Munger’s ability to identify lucrative opportunities and articulate his views with characteristic pithiness remained unparalleled.

Controversies and Criticisms

Towards the end of his life, Munger faced controversies and criticisms due to his admiration for China’s communist government, which has been under scrutiny for human rights violations. Despite the Western governments’ concerns, Munger praised the Chinese government, even amidst its crackdown on Chinese tech giant Alibaba, one of Munger’s top investments at Daily Journal.

The End of an Era

Charlie Munger’s passing marks the end of an era in the world of finance. His contributions to Berkshire Hathaway and the investment world as a whole cannot be overstated. Munger’s collaborative spirit, wisdom, and ability to distill complex concepts into simple, relatable language set him apart as a true visionary. His impact on the lives of many extends far beyond the realm of finance.

Conclusion

As we bid farewell to Charlie Munger, we reflect on the immense legacy he leaves behind. His partnership with Warren Buffett, his wit, and his unique perspective have forever shaped the world of investing. Munger’s ability to empower individuals with knowledge and his unwavering commitment to collaboration will be remembered for generations to come. Though he may be gone, his influence will continue to guide and inspire investors and entrepreneurs around the world. Rest in peace, Charlie Munger, and thank you for your invaluable contributions.

See first source: CNN

FAQ

1. Who was Charlie Munger, and why is his passing significant in the world of finance and investment?

Charlie Munger was a billionaire investor and the long-time business partner of Warren Buffett. His passing is significant because he played a pivotal role in the success of Berkshire Hathaway, leaving a lasting impact on Wall Street and the investment world.

2. What were some key milestones in Charlie Munger’s early life and education?

Munger was born on January 1, 1924, in Omaha, Nebraska. He enlisted in the US Army during World War II at the age of 19 and later graduated with honors from Harvard Law School in 1948.

3. How did Charlie Munger’s career in finance and investing begin?

After graduating from Harvard Law School, Munger pursued a career in real estate law in Southern California, laying the foundation for his future involvement in finance. His path would eventually lead to a partnership with Warren Buffett.

4. How did Charlie Munger and Warren Buffett first meet, and what led to their enduring partnership?

Munger and Buffett first met at a dinner in 1959, and they immediately connected over their shared vision and approach to investing. This meeting marked the beginning of a strong and enduring partnership in the world of finance.

5. What role did Charlie Munger play in Berkshire Hathaway, and how did he contribute to its success?

Munger joined Berkshire Hathaway as vice chairman in 1978, becoming Buffett’s right-hand man. Together, they led the company to unprecedented success, with Munger’s wisdom and collaboration playing a pivotal role in its ascent.

6. What were some of Charlie Munger’s notable quotes or insights related to investing?

Munger was known for his sharp wit and candid remarks about the stock market and the economy. One of his memorable quotes was, “If people weren’t so often wrong, we wouldn’t be so rich.” His ability to simplify complex concepts endeared him to investors.

7. How did Charlie Munger’s influence extend beyond the realm of investing?

Munger’s wisdom and unique perspectives extended beyond finance, offering insights into decision-making and life in general. His holistic approach to success made him a respected figure in various fields.

8. What were some of Charlie Munger’s last financial insights before his passing?

Even in his final years, Munger continued to share insights on global markets. He commented on Warren Buffett’s investment in Japan and praised it as “a no-brainer.”

9. What controversies and criticisms did Charlie Munger face towards the end of his life?

Munger faced controversies due to his admiration for China’s communist government, which raised concerns about human rights violations. Despite criticism, he praised the Chinese government, even amid its crackdown on Chinese tech giant Alibaba.

Featured Image Credit: Photo by Aron Visuals; Unsplash – Thank you!

The post Charlie Munger’s Death: A Legacy of Wisdom and Collaboration appeared first on SmallBizTechnology.

]]>
64589
Shein Files for US IPO: A Major Test of Investor Interest https://www.smallbiztechnology.com/archive/2023/11/shein-files-for-us-ipo-a-major-test-of-investor-interest.html/ Tue, 28 Nov 2023 15:02:16 +0000 https://www.smallbiztechnology.com/?p=64586 The fast-fashion company Shein has secretly filed for an IPO in the US, which has piqued the interest of analysts and investors. In May, Shein was valued at more than $60 billion, making it one of the most valuable Chinese-founded companies to go public in New York. This article will explore Shein’s plans for an […]

The post Shein Files for US IPO: A Major Test of Investor Interest appeared first on SmallBizTechnology.

]]>
The fast-fashion company Shein has secretly filed for an IPO in the US, which has piqued the interest of analysts and investors. In May, Shein was valued at more than $60 billion, making it one of the most valuable Chinese-founded companies to go public in New York. This article will explore Shein’s plans for an initial public offering (IPO), the difficulties it may encounter, and how it could affect the fashion industry.

Journey of Shein’s IPO

The mainland Chinese e-commerce startup Shein, which launched in 2012, has chosen Morgan Stanley, Goldman Sachs, and JPMorgan Chase to spearhead its initial public offering (IPO). Although the exact amount and value of the deal have not been announced just yet, Bloomberg stated that Shein had aimed for a float of up to $90 billion. Sometime in 2024 is when the IPO is predicted to be launched.

The idea of going public has been considered by Shein before. The 2020 U.S. initial public offering (IPO) was shelved by the company. Nonetheless, it appears that Shein has been prompted to reevaluate due to the present state of the market and investor sentiment.

Obstacles in the IPO Market

Although the IPO market is experiencing difficulties, the decision to go public has still not been made. Major companies’ recent underwhelming stock market debuts have lowered investor excitement. These companies include Birkenstock, a German sandal maker, and Instacart, an app that delivers groceries. Nevertheless, Shein might discover an accommodating market for its initial public offering (IPO) given the upbeat mood among investors as of late.

Even though the market is tough, senior portfolio manager Jason Benowitz of CI Roosevelt thinks investors will be interested in Shein because of its growth history and future prospects for increasing its market share. He stresses that investors should look at Shein’s finances to see if it can keep growing.

The Regulatory Investigation of Shein’s Supply Chains

One reason Shein has been so successful in the fast fashion market is because of its novel direct shipping approach. Shein keeps unsold stock and U.S. import taxes to a minimum by handling shipments straight from China to individual customers. The company has been able to gain market share from more conventional retailers, such as Gap, by offering products at affordable prices, thanks to this strategy.

Nevertheless, this tactic has also drawn criticism. There have been allegations of forced labor in Shein’s supply chain, and in August, sixteen Republican attorneys general petitioned the Securities and Exchange Commission to investigate. This regulatory worry further complicates the path to Shein’s initial public offering.

Market Position and Shein’s Rivals

In terms of the percentage of visitors who actually make a purchase, fast fashion retailer Shein is still behind industry leader Amazon, despite its meteoric rise to prominence. Shein also faces competition from other websites, like Temu.com. To broaden its customer base, Shein has teamed up with SPARC Group, a partnership between Simon Property, owner of malls, and Authentic Brands, owner of Forever 21.

Many see Shein as a promising investment opportunity due to its innovative retail strategy, competitive pricing, and ability to provide customers with trendy, yet affordable, clothing.

How Shein’s IPO Will Occur

According to Aequitas Research analyst Sumeet Singh, peaking interest rates and possible changes in U.S. regulations for small retailers are factors influencing Shein’s decision to access the capital markets. According to Singh, Shein could benefit from going public at the moment.

Future Plans for Shein

Investors and the fashion industry will be watching Shein’s progress with its initial public offering (IPO) plans with great interest. Market circumstances, investor mood, regulatory scrutiny, and Shein’s capacity to sustain its growth trajectory are a few of the variables that will determine the IPO’s success.

This is a great moment for Shein to go public because, despite the difficulties experienced by the IPO market recently, there is positive investor sentiment and the company has the potential for strong historical growth. Investors will evaluate Shein’s capacity to keep growing its customer base and shaking up the fashion industry by looking at its financials.

See first source: Reuters

FAQ

What is Shein’s plan regarding an initial public offering (IPO)?

Shein, the Chinese e-commerce startup, has secretly filed for an IPO in the US, aiming for a float of up to $90 billion. The IPO is predicted to be launched sometime in 2024.

Why has Shein decided to pursue an IPO now?

Shein had considered going public before but shelved its plans. It appears that the present state of the market and investor sentiment have prompted the company to reevaluate its decision. Despite challenges in the IPO market, Shein believes it may find a receptive market for its IPO due to recent positive investor sentiment.

What are the obstacles Shein might face in the IPO market?

The IPO market has been challenging recently, with some major companies experiencing underwhelming stock market debuts. However, senior portfolio manager Jason Benowitz believes that investors may be interested in Shein due to its growth history and future prospects. He suggests that investors should closely examine Shein’s financials to assess its growth potential.

What regulatory concerns could affect Shein’s IPO plans?

Shein has faced allegations of forced labor in its supply chain, prompting sixteen Republican attorneys general to petition the Securities and Exchange Commission to investigate. Regulatory scrutiny of its supply chains could complicate Shein’s path to an IPO.

How does Shein’s market position compare to its competitors?

Shein, while experiencing rapid growth, is still behind industry leader Amazon in terms of the percentage of website visitors who make purchases. It also faces competition from other websites, such as Temu.com. Shein has partnered with SPARC Group to expand its customer base.

What factors will determine the success of Shein’s IPO?

The success of Shein’s IPO will depend on various factors, including market circumstances, investor sentiment, regulatory scrutiny, and the company’s ability to sustain its growth trajectory. Investors will closely assess Shein’s financials and its potential to continue expanding its customer base and disrupting the fashion industry.

Featured Image Credit: Photo by freestocks; Unsplash – Thank you!

The post Shein Files for US IPO: A Major Test of Investor Interest appeared first on SmallBizTechnology.

]]>
64586
Volkswagen’s Financial Challenges: A Wake-Up Call for the Brand https://www.smallbiztechnology.com/archive/2023/11/volkswagens-financial-challenges-a-wake-up-call-for-the-brand.html/ Mon, 27 Nov 2023 21:12:34 +0000 https://www.smallbiztechnology.com/?p=64583 The iconic German carmaker, Volkswagen, is facing a wake-up call as its original brand struggles to remain competitive in the ever-evolving automotive industry. High costs and low productivity have rendered the Volkswagen brand less competitive in comparison to its counterparts. Thomas Schaefer, the company’s brand chief, addressed this issue during a staff meeting at the […]

The post Volkswagen’s Financial Challenges: A Wake-Up Call for the Brand appeared first on SmallBizTechnology.

]]>
The iconic German carmaker, Volkswagen, is facing a wake-up call as its original brand struggles to remain competitive in the ever-evolving automotive industry. High costs and low productivity have rendered the Volkswagen brand less competitive in comparison to its counterparts. Thomas Schaefer, the company’s brand chief, addressed this issue during a staff meeting at the company’s headquarters in Wolfsburg, Germany. In this article, we will delve into the financial challenges faced by Volkswagen’s core brand and explore the steps being taken to address these issues.

The Financial Performance of Volkswagen’s Core Brand

Volkswagen’s core brand, founded in 1937, has been a cornerstone of the Volkswagen Group, which also includes brands like Porsche and Audi. While the VW brand has consistently achieved high sales volumes, its operating profit margins have been the lowest among the group’s mass-market brands. According to a corporate presentation, during the first three months of this year, Volkswagen’s brand reported the highest sales volumes but the lowest operating profit margins when compared to brands like Škoda and Seat.

This stark contrast in performance has prompted Volkswagen Group to focus on improving the financial performance of its core brand. The company aims to increase the VW brand’s return on sales from 3.6% in the previous year to 6.5% by 2026, as outlined in an investor presentation. With the shift towards the production of more electric cars, it has become imperative for Volkswagen to enhance the competitiveness of its core brand.

Identifying Challenges: Cost and Productivity

High costs and low productivity have been identified as the key challenges plaguing the Volkswagen brand. These issues have hindered its ability to compete effectively in the industry. During the staff meeting, Thomas Schaefer acknowledged the existence of pre-existing structures, processes, and high costs within the brand, which have contributed to its lack of competitiveness. To address these challenges, Volkswagen is taking a two-pronged approach, focusing on cost-cutting measures and improving productivity.

Cost-Cutting Measures: A Necessity for Competitiveness

Recognizing the urgent need to reduce costs, Volkswagen is actively pursuing a cost-cutting scheme at its core brand. The company is currently engaged in negotiations with its works council to implement a comprehensive savings program. This program, amounting to €10 billion ($10.9 billion), will include various cost-saving measures, including staff reductions. The company aims to take advantage of the “demographic curve” to reduce its workforce, with agreements on partial or early retirement being explored.

However, Volkswagen emphasizes that staff reductions will not be the sole means of achieving the €10 billion savings goal. Gunnar Kilian, a human resources board member, confirmed that the bulk of the savings would come from other measures aimed at improving efficiency. The exact details of these measures will be defined by the end of the year, demonstrating Volkswagen’s commitment to optimizing its cost structure while ensuring the well-being of its employees.

Boosting Productivity: A Path to Competitiveness

In addition to cost-cutting measures, Volkswagen is placing a strong emphasis on improving productivity within its core brand. The company recognizes the need to streamline processes, eliminate duplication, and shed any unnecessary ballast that hinders optimal performance. Kilian emphasized the importance of being brave and honest enough to discard redundant practices within the company. By doing so, Volkswagen aims to enhance productivity, enabling the brand to regain its competitive edge.

Shifting Towards Electric Cars: A Strategic Imperative

The transition to electric cars is a strategic imperative for Volkswagen and its core brand. As the automotive industry undergoes a paradigm shift towards sustainable mobility, Volkswagen is committed to embracing this change. The company has set ambitious goals for electric vehicle production and aims to become a leader in the electric car market. However, to achieve this, the financial performance of the core VW brand must be optimized.

Recognizing the need for differentiation and efficiency across all its mainstream brands, Volkswagen is actively working on better positioning and defining the unique value proposition of each brand. This differentiation will not only enhance customer appeal but also contribute to improved financial performance.

See first source: CNN

FAQ

What financial challenges is Volkswagen’s core brand facing?

Volkswagen’s core brand is grappling with high costs and low productivity, which have made it less competitive compared to other brands within the Volkswagen Group.

How does the financial performance of Volkswagen’s core brand compare to other brands within the Volkswagen Group?

While Volkswagen’s core brand has consistently achieved high sales volumes, its operating profit margins have been the lowest among the group’s mass-market brands, such as Škoda and Seat. This performance disparity prompted the company to focus on improving the financial performance of its core brand.

What are Volkswagen’s goals for improving the financial performance of its core brand?

Volkswagen aims to increase the VW brand’s return on sales from 3.6% in the previous year to 6.5% by 2026. To achieve this, the company is addressing the challenges of high costs and low productivity.

What steps is Volkswagen taking to address these challenges?

Volkswagen is implementing a two-pronged approach. First, it is pursuing a cost-cutting scheme that includes a comprehensive savings program amounting to €10 billion ($10.9 billion). Second, the company is focused on boosting productivity by streamlining processes and eliminating redundancy.

How does Volkswagen plan to achieve cost reductions without compromising employee well-being?

Volkswagen is engaging in negotiations with its works council to implement cost-saving measures, including staff reductions. However, the company emphasizes that staff reductions will not be the sole means of achieving the savings goal. The bulk of the savings is expected to come from other efficiency-improving measures, with agreements on partial or early retirement being explored.

Why is Volkswagen shifting its focus towards electric cars?

Volkswagen recognizes the shift towards electric cars as a strategic imperative in the automotive industry. The company has ambitious goals for electric vehicle production and aims to become a leader in the electric car market. However, to achieve this, the financial performance of the core VW brand must be optimized.

How is Volkswagen differentiating its mainstream brands and improving their unique value propositions?

Volkswagen is actively working on better positioning and defining the unique value proposition of each brand within its portfolio. This differentiation aims to enhance customer appeal and contribute to improved financial performance across all mainstream brands.

Featured Image Credit: Photo by Cesar Salazar; Unsplash – Thank you!

The post Volkswagen’s Financial Challenges: A Wake-Up Call for the Brand appeared first on SmallBizTechnology.

]]>
64583
China Experiments With Visa-Free Travel for Six Countries https://www.smallbiztechnology.com/archive/2023/11/china-experiments-with-visa-free-travel-for-six-countries.html/ Fri, 24 Nov 2023 17:03:26 +0000 https://www.smallbiztechnology.com/?p=64577 China, a country known for its rich history, vibrant culture, and economic prowess, is taking a significant step towards promoting international travel and business opportunities. In a move to facilitate easier access for foreign visitors, China is trialing visa-free travel for citizens from six countries, namely France, Germany, Italy, the Netherlands, Spain, and Malaysia. This […]

The post China Experiments With Visa-Free Travel for Six Countries appeared first on SmallBizTechnology.

]]>
China, a country known for its rich history, vibrant culture, and economic prowess, is taking a significant step towards promoting international travel and business opportunities. In a move to facilitate easier access for foreign visitors, China is trialing visa-free travel for citizens from six countries, namely France, Germany, Italy, the Netherlands, Spain, and Malaysia. This initiative, set to last for a year, aims to promote China’s high-quality development and opening up to the world. In this article, we will delve into the details of this trial program, its implications for travelers, and the potential benefits it brings to the Chinese economy.

Understanding the Visa-Free Travel Trial Program

Starting from December 2023 until November 2024, ordinary passport holders from France, Germany, Italy, the Netherlands, Spain, and Malaysia will have the opportunity to explore China without the need for a visa. This trial program, initiated by the Chinese government, allows travelers to engage in business activities or leisurely travel for a duration of up to 15 days. By easing visa requirements for citizens of these six countries, China aims to attract a larger influx of tourists and foster stronger business ties with international partners.

Expanding China’s High-Quality Development and Opening Up

China’s decision to trial visa-free travel aligns with its overarching goal of achieving high-quality development and increasing its global influence. According to Mao Ning, a spokesperson for China’s foreign ministry, this initiative is a strategic move to promote China’s openness to the world. By providing a more welcoming environment for international visitors, China hopes to enhance its reputation as a sought-after destination for both leisure and business travelers.

The Significance of China’s Visa-Free Travel Trial

Prior to the COVID-19 pandemic, China attracted tens of millions of international visitors each year. However, the strict travel restrictions implemented during the pandemic significantly impacted the tourism industry and the Chinese economy as a whole. With the gradual recovery from the pandemic and the relaxation of travel restrictions, China is now aiming to revitalize its tourism sector by offering visa-free travel to these six countries.

A Shift Towards Greater International Cooperation

China’s decision to trial visa-free travel for citizens of France, Germany, Italy, the Netherlands, Spain, and Malaysia signifies its commitment to strengthening international cooperation. By fostering closer ties with these countries, China aims to facilitate increased trade, cultural exchanges, and business collaborations. This move not only benefits China but also opens up new opportunities for businesses and individuals from the six participating nations.

The Impact on Tourism

The trial program for visa-free travel is expected to have a positive impact on China’s tourism industry. With easier access for citizens from France, Germany, Italy, the Netherlands, Spain, and Malaysia, the number of tourists visiting China is likely to increase significantly. This surge in tourism will benefit various sectors such as hospitality, transportation, and retail, providing a much-needed boost to the local economy.

Boosting Business Opportunities

In addition to the tourism sector, the trial program also aims to enhance business opportunities between China and the participating countries. By removing visa requirements, it becomes easier for entrepreneurs, investors, and professionals to conduct business activities in China. This creates a conducive environment for international trade, collaborations, and knowledge exchange, ultimately driving economic growth for all parties involved.

A Win-Win Situation

The visa-free travel trial program is a win-win situation for both China and the participating countries. China stands to benefit from increased tourism revenue, job creation, and a boost to its image as an international destination. On the other hand, citizens from France, Germany, Italy, the Netherlands, Spain, and Malaysia gain the opportunity to explore the rich cultural heritage, breathtaking landscapes, and bustling markets of China without the hassle of visa applications.

The Future of China’s Visa Policies

The trial program for visa-free travel is an experimental step towards determining the feasibility of implementing more relaxed visa policies in the future. If the program proves successful, it is possible that China will consider extending visa-free travel to more countries, further promoting global connectivity and economic cooperation.

See first source: BBC

FAQ

Q1: What is China’s visa-free travel trial program?

A1: China’s visa-free travel trial program allows ordinary passport holders from six countries—France, Germany, Italy, the Netherlands, Spain, and Malaysia—to travel to China without the need for a visa. This initiative is in effect from December 2023 to November 2024 and permits stays of up to 15 days for business or leisure purposes.

Q2: What is the goal of the visa-free travel trial program?

A2: The trial program aims to promote China’s high-quality development and openness to the world. By offering easier access to foreign visitors, China seeks to attract more tourists, strengthen business ties with international partners, and revitalize its tourism sector.

Q3: What is the significance of China’s decision to trial visa-free travel?

A3: Prior to the COVID-19 pandemic, China was a popular destination for international travelers. However, pandemic-related travel restrictions had a significant impact on tourism and the economy. This trial program is a step toward recovery and a sign of China’s commitment to fostering international cooperation and economic growth.

Q4: How will the visa-free travel trial impact China’s tourism industry?

A4: The trial program is expected to have a positive impact on China’s tourism industry by attracting more visitors from the six participating countries. This influx of tourists is likely to benefit various sectors, including hospitality, transportation, and retail, contributing to the local economy’s growth.

Q5: How will the trial program affect business opportunities between China and the participating countries?

A5: The program aims to enhance business opportunities by removing visa requirements for entrepreneurs, investors, and professionals from the participating countries. This facilitates easier business activities, trade, collaborations, and knowledge exchange, ultimately driving economic growth.

Q6: What benefits does the visa-free travel trial program offer to citizens of the participating countries?

A6: Citizens of France, Germany, Italy, the Netherlands, Spain, and Malaysia can explore China’s culture, landscapes, and markets without the hassle of visa applications. It provides them with the opportunity to experience China’s rich heritage and economic opportunities.

Q7: Could the trial program lead to more relaxed visa policies in the future?

A7: Yes, the trial program is an experimental step toward potentially implementing more relaxed visa policies in the future. If successful, China may consider extending visa-free travel to additional countries, further promoting global connectivity and economic cooperation.

Featured Image Credit: Photo by wu yi; Unsplash – Thank you!

The post China Experiments With Visa-Free Travel for Six Countries appeared first on SmallBizTechnology.

]]>
64577
China’s Push to End Property Crisis and Fill $446 Billion Gap https://www.smallbiztechnology.com/archive/2023/11/chinas-push-to-end-property-crisis-and-fill-446-billion-gap.html/ Thu, 23 Nov 2023 18:22:36 +0000 https://www.smallbiztechnology.com/?p=64574 China’s leaders are taking decisive action to address the nation’s ongoing property crisis. With an estimated $446 billion shortfall in funding needed to stabilize the industry and complete millions of unfinished apartments, Chinese policymakers are implementing measures to alleviate the situation. The government is finalizing a draft list of 50 developers eligible for financial support, […]

The post China’s Push to End Property Crisis and Fill $446 Billion Gap appeared first on SmallBizTechnology.

]]>
China’s leaders are taking decisive action to address the nation’s ongoing property crisis. With an estimated $446 billion shortfall in funding needed to stabilize the industry and complete millions of unfinished apartments, Chinese policymakers are implementing measures to alleviate the situation. The government is finalizing a draft list of 50 developers eligible for financial support, including industry giants such as Country Garden Holdings Co. and Sino-Ocean Group. Simultaneously, the country’s top lawmaking body is urging banks to increase funding for developers, aiming to reduce the risk of further defaults and ensure the completion of crucial housing projects.

The State of China’s Property Market

China’s property market has long been a driving force behind the country’s economic growth. However, in recent years, the market has experienced increasing volatility and instability. The combination of excessive borrowing, overreliance on real estate investment, and an abundance of unsold properties has created a dire situation. As a result, the Chinese government is now facing the challenge of addressing the property crisis while avoiding a devastating collapse.

The Funding Shortfall

One of the most pressing issues in the Chinese property market is the massive funding shortfall. Estimates suggest that approximately $446 billion is needed to stabilize the industry and complete unfinished projects. This shortfall has put immense pressure on developers, who are struggling to secure the necessary funds to move forward with their projects. The government’s efforts to identify eligible developers for financial support is a crucial step towards resolving this funding gap.

Eligible Developers for Financial Support

To address the funding shortfall, Chinese policymakers are finalizing a list of 50 developers eligible for financial assistance. By providing support to distressed builders, such as Country Garden Holdings Co. and Sino-Ocean Group, the government aims to stabilize the industry and prevent any further disruptions. The inclusion of these prominent developers highlights the severity of the crisis and the government’s commitment to resolving it.

Increased Funding for Developers

In addition to identifying eligible developers for financial support, the Chinese government is putting pressure on banks to increase funding for developers. By urging banks to allocate more resources to the property sector, the government aims to minimize the risk of additional defaults and ensure that housing projects are completed. This approach reflects a shift in Beijing’s strategy, as it recognizes the importance of maintaining stability in the property market.

The Importance of Addressing the Property Crisis

The Chinese property crisis has far-reaching implications that extend beyond the real estate industry. Resolving the crisis is crucial for several reasons, including economic stability, social welfare, and the overall confidence of investors and businesses.

Economic Stability

China’s property market plays a significant role in the country’s economic stability. The industry contributes to job creation, infrastructure development, and overall economic growth. Therefore, addressing the property crisis is essential to ensure the continued stability and growth of the Chinese economy.

Social Welfare

The property crisis also has a direct impact on social welfare. The completion of unfinished apartment projects is crucial to address the housing needs of the population. Many families have invested their savings into these properties, and the failure to deliver on these projects would have severe social consequences. Resolving the crisis will not only provide much-needed housing but also restore faith in the government’s ability to protect the interests of its citizens.

Investor and Business Confidence

The property crisis has shaken investor and business confidence in the Chinese market. The uncertainty surrounding the industry has led to a decrease in investment and a reluctance to engage in real estate transactions. By taking decisive action to address the crisis, the Chinese government aims to restore confidence and attract both domestic and foreign investors. This renewed confidence will have a positive impact on the overall business climate and contribute to long-term economic growth.

Strategies to Address the Property Crisis

To tackle the property crisis and fill the $446 billion funding gap, Chinese policymakers are implementing a range of strategies. These strategies aim to provide immediate financial support to distressed developers, increase funding availability, and ensure the completion of housing projects.

Financial Support for Distressed Developers

The government’s decision to identify 50 developers eligible for financial support is a significant step towards stabilizing the industry. By providing assistance to distressed builders, the government aims to prevent further defaults and ensure the completion of crucial projects. This support will not only benefit developers but also protect the interests of homebuyers and investors.

Increased Funding from Banks

To address the funding shortfall, Chinese policymakers are urging banks to allocate more resources to the property sector. By increasing funding for developers, banks can help mitigate the risk of defaults and ensure that housing projects are completed. This measure reflects the government’s commitment to stabilizing the property market and maintaining economic stability.

Streamlining Approval Processes

To expedite the completion of housing projects, the Chinese government is also focusing on streamlining approval processes. By reducing bureaucracy and eliminating unnecessary delays, developers can proceed with their projects more efficiently. This streamlined approach will help address the backlog of unfinished apartments and alleviate the pressure on both developers and homebuyers.

Promoting Affordable Housing

In addition to addressing the immediate funding gap, the Chinese government is also prioritizing the promotion of affordable housing. By increasing the availability of affordable housing options, the government aims to address the housing needs of the population and ensure social stability. This approach will help alleviate the pressure on the overall property market and create a more balanced and sustainable housing sector.

See first source: Bloomberg

FAQ

Q1: What is the current state of China’s property market?

A1: China’s property market has been facing increasing volatility and instability due to factors like excessive borrowing, overreliance on real estate investment, and a surplus of unsold properties. It’s a challenging situation that the Chinese government is trying to address.

Q2: What is the funding shortfall mentioned in the article?

A2: The funding shortfall in China’s property market is estimated at approximately $446 billion. This shortfall represents the gap between the funds needed to stabilize the industry and complete unfinished projects and the funds currently available.

Q3: How is the Chinese government addressing the funding gap?

A3: The government is working to identify 50 developers eligible for financial support to address the funding gap. By providing assistance to these developers, they aim to stabilize the industry and prevent further disruptions.

Q4: Which prominent developers are mentioned as eligible for financial support?

A4: Industry giants like Country Garden Holdings Co. and Sino-Ocean Group are among the developers eligible for financial support. This underscores the severity of the crisis and the government’s commitment to resolving it.

Q5: How is the government encouraging banks to address the property crisis?

A5: Chinese policymakers are urging banks to increase funding for developers in the property sector. This increased funding is intended to minimize the risk of defaults and ensure that crucial housing projects are completed.

Q6: Why is it crucial to address the property crisis in China?

A6: Addressing the property crisis is vital for economic stability, social welfare, and investor and business confidence. The property market is a significant contributor to job creation and overall economic growth. Completing housing projects is essential to meet the housing needs of the population and restore faith in the government’s ability to protect citizens’ interests.

Q7: What strategies are being implemented to address the property crisis?

A7: To address the crisis and fill the funding gap, Chinese policymakers are providing financial support to distressed developers, increasing funding availability from banks, streamlining approval processes to expedite project completion, and promoting affordable housing options to create a more balanced housing sector. These strategies aim to stabilize the property market and ensure economic stability.

Featured Image Credit: Photo by Brandon Griggs; Unsplash – Thank you!

The post China’s Push to End Property Crisis and Fill $446 Billion Gap appeared first on SmallBizTechnology.

]]>
64574
How the European Union is Taking Action Against Elon Musk’s X https://www.smallbiztechnology.com/archive/2023/11/how-the-european-union-is-taking-action-against-elon-musks-x.html/ Wed, 22 Nov 2023 17:42:50 +0000 https://www.smallbiztechnology.com/?p=64571 In recent weeks, the European Union has taken a strong stance against hate speech and disinformation on social media platforms. One platform that has faced consequences is Elon Musk’s X, formerly known as Twitter. The European Commission, the executive arm of the EU, has temporarily pulled its advertisements from X due to an “alarming increase” […]

The post How the European Union is Taking Action Against Elon Musk’s X appeared first on SmallBizTechnology.

]]>
In recent weeks, the European Union has taken a strong stance against hate speech and disinformation on social media platforms. One platform that has faced consequences is Elon Musk’s X, formerly known as Twitter. The European Commission, the executive arm of the EU, has temporarily pulled its advertisements from X due to an “alarming increase” in such content. Moreover, the commission has the power to impose a fine of over $100 million on X if it is found to have breached new EU rules aimed at cleaning up digital media. This article explores the actions taken by the EU and the potential consequences for X.

The European Commission’s Concerns

The European Commission has expressed concerns about the rise of disinformation and hate speech on various social media platforms, including X. Johannes Bahrke, a spokesperson for the commission, stated that there has been a significant increase in such content in recent weeks. As a result, the commission advised EU institutions to refrain from advertising on platforms where this type of content is present. While Bahrke did not explicitly mention X, it has been confirmed that the platform has been affected by the temporary ban.

The commission’s concerns about X’s content moderation practices were heightened after a deadly attack by the Palestinian militant group Hamas. Following the attack, the European Commission requested X, as well as other platforms like TikTok and Facebook parent company Meta, to provide details on their actions to combat the spread of illegal content and disinformation. The commission is currently reviewing X’s response and considering its next steps.

The Digital Services Act and Potential Fines

To regulate large tech companies more stringently and protect people’s rights online, the EU implemented the Digital Services Act (DSA) in August. Under this landmark legislation, social media companies operating in the EU are bound by certain obligations. Companies found to have violated the DSA can face fines of up to 6% of their annual global revenue. Considering that X is expected to generate $3 billion in revenue this year, the potential fine could amount to $180 million.

However, the imposition of a fine is unlikely until next year. Each of the EU’s 27 member states needs to appoint national “digital services coordinators” with the power to impose penalties by February 17. So far, only Italy and Hungary have done so. This delay provides X with some time to rectify its content moderation practices and potentially avoid the hefty fine.

Elon Musk’s Controversial Posts

Elon Musk, the owner of X, has been at the center of controversy due to his posts on the platform. One post in particular, where Musk endorsed an antisemitic conspiracy theory, drew significant backlash. The conspiracy theory falsely claims that Jewish communities promote hate against white people. It is worth noting that this conspiracy theory motivated the 2018 attack on the Tree of Life synagogue in Pittsburgh, which was the deadliest attack against Jewish people in American history. Musk, however, denies accusations of being antisemitic and asserts that “nothing could be further from the truth.”

Despite Musk’s denial, several prominent media companies, including Disney and Paramount, have pulled their advertisements from X. Additionally, the White House has condemned Musk’s post, stating that it is “unacceptable to repeat the hideous lie behind the most fatal act of antisemitism in American history.” The European Commission, while not directly criticizing Musk, recently sounded the alarm on the sharp rise in antisemitism in Europe.

Response from Germany and the Federal Anti-Discrimination Agency

Germany’s Federal Anti-Discrimination Agency has taken a strong stance against X, announcing that it will stop using the platform entirely. The agency cited an “enormous increase” in discriminatory and hateful speech as the reason for this decision. Ferda Ataman, Germany’s independent federal commissioner for anti-discrimination, directly called out X’s owner, Elon Musk, questioning whether it is acceptable for public institutions to support a platform that spreads antisemitic, racist, and populist content. Ataman emphasized that there cannot be any justification for continuing to use X given the spread of conspiracy theories, antisemitism, and hate speech on the platform.

Challenges of Content Moderation on X

The DSA places the responsibility of content moderation on platforms like X. However, this poses a unique challenge when it comes to moderating the owner’s posts. Sandra Wachter, a professor of technology and regulation at the Oxford Internet Institute, highlights the conflict of interest in X’s content moderation practices. According to the DSA, X’s content moderators are required to treat Elon Musk like any other user and take appropriate action if his posts violate EU rules. However, this expectation is undoubtedly difficult for X employees, as they are essentially tasked with policing their own boss.

See first source: CNN

FAQ

Q1: What has prompted the European Commission’s recent actions regarding social media platforms?

A1: The European Commission has raised concerns about the increase in hate speech and disinformation on various social media platforms, including X.

Q2: Why did the European Commission temporarily pull its advertisements from X?

A2: The commission temporarily pulled its advertisements from X due to what it described as an “alarming increase” in hate speech and disinformation on the platform.

Q3: What is the Digital Services Act (DSA), and how does it affect social media companies?

A3: The DSA is legislation implemented by the EU to regulate large tech companies more stringently and protect people’s rights online. It places certain obligations on social media companies operating in the EU.

Q4: What are the potential fines that social media companies like X could face under the DSA?

A4: Companies found to have violated the DSA can face fines of up to 6% of their annual global revenue. For X, with an expected revenue of $3 billion this year, the potential fine could be as high as $180 million.

Q5: What controversy has surrounded Elon Musk’s posts on X?

A5: Elon Musk, the owner of X, faced controversy for endorsing an antisemitic conspiracy theory in one of his posts. This conspiracy theory falsely claims that Jewish communities promote hate against white people.

Q6: How have prominent media companies and the White House responded to Musk’s controversial post?

A6: Several prominent media companies, including Disney and Paramount, pulled their advertisements from X in response to Musk’s controversial post. The White House also condemned the post, calling it “unacceptable.”

Q7: What action has Germany’s Federal Anti-Discrimination Agency taken regarding X?

A7: Germany’s Federal Anti-Discrimination Agency announced that it will stop using X entirely due to an “enormous increase” in discriminatory and hateful speech on the platform.

Q8: How has the agency’s commissioner, Ferda Ataman, criticized X and its owner?

A8: Ferda Ataman, Germany’s independent federal commissioner for anti-discrimination, questioned whether it is acceptable for public institutions to support a platform that spreads antisemitic, racist, and populist content.

Q9: What challenges arise in content moderation on X, particularly concerning Elon Musk’s posts?

A9: Content moderation on X presents unique challenges when it comes to moderating the owner’s posts. X’s content moderators are required to treat Elon Musk like any other user and take appropriate action if his posts violate EU rules, despite the conflict of interest.

Featured Image Credit: Photo by Christian Lue; Unsplash – Thank you!

The post How the European Union is Taking Action Against Elon Musk’s X appeared first on SmallBizTechnology.

]]>
64571
Binance Pleads Guilty to Violating U.S. Law in $4 Billion Settlement https://www.smallbiztechnology.com/archive/2023/11/binance-pleads-guilty-to-violating-u-s-law-in-4-billion-settlement.html/ Tue, 21 Nov 2023 20:18:22 +0000 https://www.smallbiztechnology.com/?p=64568 In a groundbreaking development within the cryptocurrency industry, Binance, the world’s largest cryptocurrency exchange, has reached a plea agreement with the U.S. government. This agreement will see Binance pay over $4 billion and its CEO, Changpeng Zhao, plead guilty to violating U.S. law. The settlement brings an end to a long-standing criminal investigation and marks […]

The post Binance Pleads Guilty to Violating U.S. Law in $4 Billion Settlement appeared first on SmallBizTechnology.

]]>
In a groundbreaking development within the cryptocurrency industry, Binance, the world’s largest cryptocurrency exchange, has reached a plea agreement with the U.S. government. This agreement will see Binance pay over $4 billion and its CEO, Changpeng Zhao, plead guilty to violating U.S. law. The settlement brings an end to a long-standing criminal investigation and marks a notable moment in the regulation of the cryptocurrency market.

The Charges and Plea Agreement

Binance faces three criminal charges as part of the settlement. These include violating U.S. anti-money laundering law, a conspiracy charge, and violating the International Emergency Economic Powers Act. Court records reveal that Changpeng Zhao, the founder of Binance, will plead guilty to causing a financial institution to violate the Bank Secrecy Act. As part of the agreement, Zhao will step down as CEO and pay a fine of $50 million.

The plea agreement also mandates Zhao’s resignation from any present or future involvement in operating or managing the cryptocurrency exchange. Binance has agreed to pay a criminal fine of $1.81 billion within 15 months of sentencing, along with a forfeiture order of $2.51 billion. These penalties reflect the severity of the violations and demonstrate the U.S. government’s commitment to enforcing regulations within the cryptocurrency industry.

The Implications for Binance and the Cryptocurrency Market

Binance’s settlement with the U.S. government sends a strong message to the entire cryptocurrency industry. It underscores the need for exchanges to comply with anti-money laundering laws and regulations to prevent illegal activities and protect investors. The charges and subsequent plea agreement against Binance highlight the increasing scrutiny and accountability faced by cryptocurrency exchanges.

The repercussions for Binance extend beyond financial penalties. With the resignation of Changpeng Zhao as CEO, the company will undergo a significant leadership change. This transition may impact the exchange’s operations and market position, as Zhao played a pivotal role in establishing Binance as a dominant force in the cryptocurrency market.

Regulatory Scrutiny and Enforcement Actions

Binance’s settlement comes amidst a broader trend of increased regulatory scrutiny and enforcement actions targeting the cryptocurrency industry. The U.S. Securities and Exchange Commission (SEC) filed a civil complaint against Binance and its founder in June, accusing them of evading securities laws. Additionally, the Commodity Futures Trading Commission (CFTC) filed civil charges against Binance in March, alleging failures in implementing an effective anti-money laundering program.

These regulatory actions signal a growing determination to enforce existing regulations within the cryptocurrency market. The involvement of high-profile agencies such as the SEC and CFTC demonstrates the seriousness with which the U.S. government is approaching the regulation of cryptocurrencies. This shift in approach has significant implications for the future of the industry, as compliance requirements and regulatory oversight are likely to increase.

Executive Departures and Industry Impact

In recent months, Binance has experienced a series of executive departures. Mayur Kamat, the company’s global head of product, resigned in September, while Patrick Hillmann, the chief strategy officer, left in July. These departures, coupled with the settlement and regulatory challenges, may contribute to a period of uncertainty for Binance and the wider cryptocurrency market.

The fallout from Binance’s settlement could extend beyond the immediate impact on the exchange itself. The cryptocurrency industry as a whole may face increased skepticism from regulators, investors, and the general public. This could potentially slow the pace of innovation and adoption within the market, as participants navigate heightened regulatory scrutiny and work towards rebuilding trust.

See first source: Fox Business

FAQ

1. What is the significance of Binance’s plea agreement with the U.S. government?

Binance’s plea agreement with the U.S. government marks a significant development in the regulation of the cryptocurrency industry. It brings an end to a long-standing criminal investigation and highlights the increasing regulatory scrutiny and accountability faced by cryptocurrency exchanges.

2. What are the charges that Binance faced as part of the settlement?

Binance faced three criminal charges as part of the settlement: violating U.S. anti-money laundering law, a conspiracy charge, and violating the International Emergency Economic Powers Act. Additionally, Changpeng Zhao, the founder of Binance, will plead guilty to causing a financial institution to violate the Bank Secrecy Act.

3. What penalties does Binance and Changpeng Zhao face as part of the plea agreement?

As part of the plea agreement, Binance will pay a criminal fine of $1.81 billion within 15 months of sentencing and a forfeiture order of $2.51 billion. Changpeng Zhao will pay a fine of $50 million and will resign from any present or future involvement in operating or managing the cryptocurrency exchange.

4. What message does this settlement send to the cryptocurrency industry?

The settlement sends a strong message to the cryptocurrency industry about the need for exchanges to comply with anti-money laundering laws and regulations. It emphasizes the U.S. government’s commitment to enforcing regulations within the cryptocurrency market and highlights the consequences of non-compliance.

5. How will the leadership change at Binance impact the exchange and the cryptocurrency market?

The resignation of Changpeng Zhao as CEO will lead to a significant leadership change at Binance. This transition may impact the exchange’s operations and market position, as Zhao played a pivotal role in establishing Binance as a dominant force in the cryptocurrency market.

6. What is the broader trend of regulatory scrutiny in the cryptocurrency industry mentioned in the article?

The broader trend of regulatory scrutiny in the cryptocurrency industry refers to the increasing regulatory actions and enforcement actions taken by government agencies, such as the U.S. Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC), against cryptocurrency exchanges and companies. These actions reflect a growing determination to enforce existing regulations within the industry.

7. How might Binance’s settlement impact the cryptocurrency industry as a whole?

Binance’s settlement and the broader trend of regulatory scrutiny may lead to increased skepticism from regulators, investors, and the general public towards the cryptocurrency industry. This could potentially slow down innovation and adoption within the market as participants navigate heightened regulatory scrutiny and work to rebuild trust.

8. Are there any other recent developments or departures related to Binance mentioned in the article?

Yes, the article mentions that Binance has experienced a series of executive departures in recent months. Mayur Kamat, the company’s global head of product, resigned in September, and Patrick Hillmann, the chief strategy officer, left in July. These departures, along with the settlement and regulatory challenges, contribute to a period of uncertainty for Binance and the wider cryptocurrency market.

Featured Image Credit: Photo by Vadim Artyukhin; Unsplash – Thank you!

The post Binance Pleads Guilty to Violating U.S. Law in $4 Billion Settlement appeared first on SmallBizTechnology.

]]>
64568
OpenAI Staff Want Board to Resign Over Sam Altman Firing https://www.smallbiztechnology.com/archive/2023/11/openai-staff-want-board-to-resign-over-sam-altman-firing.html/ Mon, 20 Nov 2023 16:33:25 +0000 https://www.smallbiztechnology.com/?p=64564 OpenAI, one of the leading companies in the field of artificial intelligence (AI), has been rocked by the shock dismissal of its former boss, Sam Altman. The decision has prompted a strong response from OpenAI staff, who have called for the resignation of the company’s board and demanded Altman’s reinstatement. In this article, we will […]

The post OpenAI Staff Want Board to Resign Over Sam Altman Firing appeared first on SmallBizTechnology.

]]>
OpenAI, one of the leading companies in the field of artificial intelligence (AI), has been rocked by the shock dismissal of its former boss, Sam Altman. The decision has prompted a strong response from OpenAI staff, who have called for the resignation of the company’s board and demanded Altman’s reinstatement. In this article, we will delve into the details of this controversy, highlighting the concerns raised by OpenAI employees and the subsequent developments that have unfolded.

The Letter of Dissent

In a letter addressed to the board of OpenAI, staff members expressed their dismay at the dismissal of Sam Altman and questioned the competence of the board itself. They accused the board of undermining the company’s work and demanded Altman’s reinstatement. The letter, which was signed by numerous senior staff members, also highlighted their intention to resign if their demands were not met. Interestingly, the letter revealed that Microsoft had assured OpenAI staff about potential job opportunities if they were interested in joining the company.

A Board Member’s Regret

Ilya Sutskever, OpenAI’s chief scientist and a member of the board, publicly acknowledged his mistake in participating in the board’s actions. In a post on X (formerly Twitter), Sutskever expressed deep regret and emphasized his love for everything that OpenAI had accomplished. He pledged to do everything in his power to reunite the company and rectify the situation.

Altman’s Next Move

Following the initial upheaval, it seemed that Sam Altman might have a chance to reclaim his position at OpenAI. However, it was subsequently announced that he would be joining Microsoft to lead a new advanced AI research team. Altman, clearly undeterred by the turn of events, reassured his followers on X that the mission would continue.

A New Interim Boss

Emmett Shear, the former CEO of video-sharing platform Twitch, has been appointed as OpenAI’s new interim boss. Shear described the opportunity as a “once-in-a-lifetime” chance but criticized the manner in which Altman’s dismissal was handled. He acknowledged that the incident had seriously damaged trust within the company.

Altman’s Influence in AI

Sam Altman played a pivotal role in the launch of OpenAI and has since become one of the most influential figures in the field of generative artificial intelligence. OpenAI is best known for creating the popular ChatGPT bot, which has garnered significant attention and acclaim. Altman’s sudden removal from the company surprised industry observers and triggered a wave of anger among OpenAI employees.

The Fallout and Microsoft’s Involvement

Dan Ives of investment firm Wedbush Securities noted that Microsoft emerged from the situation strengthened, while OpenAI’s handling of the matter was viewed as an embarrassing circus show. He likened Microsoft’s intervention to a strategic move in a high-stakes poker game. It remains to be seen how this collaboration will unfold and how it will impact the future of AI research and development.

Shear’s Concerns about AI

Emmett Shear, despite his techno-optimism as a self-described “techno-optimist,” has expressed concerns about the potential existential threat posed by AI technology. He drew a vivid analogy, likening the situation to someone inventing a way to create significantly more powerful fusion bombs from easily accessible materials. This suggests that Shear recognizes the immense power and potential risks associated with AI.

The Reasons Behind Altman’s Dismissal

The exact reasons for Sam Altman’s dismissal by the board of OpenAI have not been made public. The company’s statement indicated that Altman had not been consistently candid in his communications with the board, hindering their ability to fulfill their responsibilities. However, no specific details were provided regarding the nature of Altman’s alleged lack of transparency.

Seeking Clarity through Investigation

Emmett Shear has committed to hiring an independent investigator to thoroughly examine the entire process surrounding Altman’s dismissal. This move aims to shed light on the events that transpired and provide a clearer understanding of the situation. It remains to be seen whether this investigation will bring resolution and restore trust within OpenAI.

The Future of OpenAI

With the appointment of Emmett Shear as the interim boss, OpenAI is poised to navigate the challenges ahead. Shear’s unique mix of skills, expertise, and relationships is expected to drive the company forward. However, the impact of Altman’s departure and the subsequent demands for board resignations cannot be overlooked. The resolution of these issues will shape the future trajectory of OpenAI.

See first source: BBC

FAQ

1. Why was Sam Altman dismissed from OpenAI?

The exact reasons for Sam Altman’s dismissal from OpenAI have not been publicly disclosed. The company’s statement mentioned concerns about Altman’s communication with the board, suggesting a lack of consistency in transparency.

2. What was the response of OpenAI staff to Altman’s dismissal?

OpenAI staff expressed their dismay at Altman’s dismissal and called for the resignation of the company’s board. They also demanded Altman’s reinstatement, with some senior staff members indicating their intention to resign if their demands were not met.

3. Who is Emmett Shear, and why was he appointed as OpenAI’s new interim boss?

Emmett Shear, the former CEO of Twitch, has been appointed as OpenAI’s new interim boss. He criticized the handling of Altman’s dismissal and acknowledged that it had damaged trust within the company. Shear’s appointment is seen as an attempt to navigate the challenges faced by OpenAI in the aftermath of the controversy.

4. What is Microsoft’s involvement in this situation?

Microsoft’s involvement came to light when it was mentioned in the staff letter that Microsoft had assured OpenAI staff about potential job opportunities if they were interested in joining the company. Sam Altman also announced that he would be joining Microsoft to lead a new advanced AI research team.

5. How influential was Sam Altman in the field of AI?

Sam Altman played a significant role in the launch of OpenAI and became one of the most influential figures in the field of generative artificial intelligence. OpenAI is known for creating ChatGPT, among other AI developments. Altman’s dismissal surprised many and sparked strong reactions from OpenAI employees.

6. What is the significance of the independent investigation mentioned in the article?

Emmett Shear has committed to hiring an independent investigator to examine the events surrounding Sam Altman’s dismissal. This investigation aims to provide clarity and shed light on the situation, potentially resolving the controversy and restoring trust within OpenAI.

7. How has this controversy affected OpenAI’s future?

The controversy has undoubtedly had an impact on OpenAI’s future. The resolution of the issues raised, including Altman’s departure and demands for board resignations, will shape the trajectory of the organization. Emmett Shear’s leadership and the results of the independent investigation will be key factors in determining the company’s direction.

Featured Image Credit: Photo by Jonathan Kemper; Unsplash – Thank you!

The post OpenAI Staff Want Board to Resign Over Sam Altman Firing appeared first on SmallBizTechnology.

]]>
64564
IBM Stops Ads on X: Antisemetic Content https://www.smallbiztechnology.com/archive/2023/11/ibm-stops-ads-on-x-antisemetic-content.html/ Fri, 17 Nov 2023 16:41:19 +0000 https://www.smallbiztechnology.com/?p=64560 IBM has suspended its advertising on X, previously known as Twitter, following a discovery that its adverts appeared alongside antisemitic content. A spokesperson from the platform informed CNBC via email that the accounts posting such content would no longer generate revenue from ads. IBM’s decision to pause advertising comes amid concerns over hate speech. IBM […]

The post IBM Stops Ads on X: Antisemetic Content appeared first on SmallBizTechnology.

]]>
IBM has suspended its advertising on X, previously known as Twitter, following a discovery that its adverts appeared alongside antisemitic content. A spokesperson from the platform informed CNBC via email that the accounts posting such content would no longer generate revenue from ads.

IBM’s decision to pause advertising comes amid concerns over hate speech. IBM told CNBC that they have zero tolerance for hate speech and discrimination and are investigating this unacceptable situation.

Media Matters for America released a report indicating that ads from companies like Apple, Bravo, Oracle, and IBM were found next to posts promoting Hitler and the Nazi Party on the platform.

Linda Yaccarino, CEO of X, has been working to regain advertisers who withdrew their campaigns after Musk’s acquisition last year. Despite the rise in controversial content on the platform, as noted by researchers and advocacy groups, X disputes these claims.

The platform’s spokesperson also mentioned that their advertising system does not intentionally align brands with such content. Media Matters, they claim, actively seeks these posts to link them with advertisers.

Comcast, owning Bravo and Xfinity and parent of CNBC, is also reviewing the situation. Apple and Oracle have yet to respond to requests for comment.

IBM’s action follows Musk’s recent actions, where he amplified an antisemitic post and criticized the Anti-Defamation League. This led to responses from ADL’s CEO Jonathan Greenblatt and a statement from 163 Jewish leaders under the banner X Out Hate, urging companies like Disney, Apple, and Amazon to cease advertising on X. They also appealed for the removal of X from Apple and Google’s app stores. The X Out Hate campaign initially raised concerns about antisemitism on the platform in September.

See first source: CNBC

FAQ

1. Why did IBM halt its advertising on X?

IBM stopped advertising on X after discovering their ads were placed next to antisemitic content.

2. What will X do about accounts posting hate speech?

X has stated that accounts sharing antisemitic content will not be able to generate ad revenue.

3. What recent controversy involves Elon Musk, the owner of X?

Elon Musk, also the CEO of Tesla Inc., recently shared an antisemitic post on X, sparking controversy.

4. What did Media Matters for America’s report reveal about X?

The report found that ads from IBM and other companies appeared next to posts promoting Hitler and the Nazi Party on X.

5. How is X’s CEO, Linda Yaccarino, addressing the loss of advertisers?

Linda Yaccarino is working to win back advertisers who left X after Elon Musk’s acquisition.

6. What is X’s stance on the alignment of brands with controversial content?

X stated that their advertising system does not intentionally place brands next to such content.

7. Have other companies like Comcast, Apple, and Oracle responded?

Comcast is investigating the situation. Apple and Oracle have not yet responded.

8. What was the reaction to Musk’s actions on X?

The Anti-Defamation League’s CEO and 163 Jewish leaders under X Out Hate criticized Musk’s actions, calling for companies to stop advertising on X.

Featured Image Credit: Photo by Carson Masterson; Unsplash – Thank you!

The post IBM Stops Ads on X: Antisemetic Content appeared first on SmallBizTechnology.

]]>
64560
Software Spending Cutbacks by Small Businesses Impact Investors https://www.smallbiztechnology.com/archive/2023/11/software-spending-cutbacks-by-small-businesses-impact-investors.html/ Thu, 16 Nov 2023 18:38:29 +0000 https://www.smallbiztechnology.com/?p=64557 Investor Concerns Over Guidance: Software vendors serving small and medium-sized businesses have been hit hard by investor worries due to unsettling guidance from these companies. Reduced Software Spending: Analysts are noticing a decrease in software expenditure by small local businesses, including restaurants and retailers, in response to weaker consumer trends. Joe Coffee’s Cost-Saving Measures Focus […]

The post Software Spending Cutbacks by Small Businesses Impact Investors appeared first on SmallBizTechnology.

]]>
Investor Concerns Over Guidance: Software vendors serving small and medium-sized businesses have been hit hard by investor worries due to unsettling guidance from these companies.

Reduced Software Spending: Analysts are noticing a decrease in software expenditure by small local businesses, including restaurants and retailers, in response to weaker consumer trends.

Joe Coffee’s Cost-Saving Measures

Focus on Economy: Nick Martin, the co-founder and CEO of Joe Coffee, is scrutinizing every company subscription to cut costs, reflecting broader concerns about the economy.

Joe Coffee’s Background: Founded in Seattle by Nick and his brother Brenden, Joe Coffee aims to help local coffee shops compete with larger chains like Starbucks through mobile orders and automated marketing.

Adjusting to Economic Changes: Despite maintaining stability, Joe Coffee is seeing a downturn in consumer spending, leading to tighter budget management.

Software Vendors’ Warnings to Investors

Trouble for Industry Leaders: Major software providers for small businesses, like HubSpot, Bill Holdings, Paycom, and ZoomInfo, have alerted investors about potential challenges ahead.

Economic Data Indications: These warnings are in line with broader economic data showing the impact of inflation and high interest rates on consumers, with retail sales dropping and the consumer price index increasing.

Wall Street’s Reaction to SMB Software Providers

Tech Stocks Affected: The stocks of companies specializing in software for small businesses have experienced significant declines, with Paycom and others seeing steep drops after announcing reduced growth projections.

Revenue and Profit Forecasts Adjusted: Companies like Bill Holdings have revised their profit and revenue forecasts for 2024, acknowledging the economic difficulties faced by small businesses.

The Importance of Small Business Sector

Economic Contribution: Small businesses are crucial to the U.S. economy, accounting for a significant portion of the GDP and employing a large part of the workforce.

Reflection of Economic State: The performance of companies serving small businesses provides insight into the broader state of the economy, with cutbacks indicating cautious spending behaviors.

Joe Coffee’s Response to Economic Pressures

Strategy for Surviving Economic Downturn: Joe Coffee, leveraging technology to support small coffee shops, focuses on immediate revenue and profit gains for its clients, offering a suite of software and payment solutions.

Reducing Software Expenses: Joe Coffee has significantly cut down on its software subscriptions, evaluating each tool’s necessity for business operations.

Impact on Different Software Companies

Varied Responses Based on Business Models: The impact of economic conditions varies among software companies, depending on their revenue models and reliance on specific industries.

Investor Uncertainty: Investors in the sector are uncertain whether small business software spending has reached its lowest point or if further reductions are expected in the face of a weakening economy.

See first source: CNBC

FAQ

Q1: Why are investors concerned about software vendors serving small businesses?

A1: Investors are worried due to recent guidance from software vendors indicating a pullback in spending by small and medium-sized businesses, particularly in response to weaker consumer trends.

Q2: What is the economic impact on small local businesses like restaurants and retailers?

A2: Small businesses are reducing their software spending as a reaction to economic pressures like inflation and higher interest rates, affecting their operational budgets.

Q3: How is Joe Coffee adapting to the current economic situation?

A3: Joe Coffee, led by co-founders Nick and Brenden Martin, is scrutinizing every subscription to cut costs and has reduced its use of software services like HubSpot and is reconsidering its agreement with payment processor Stripe.

Q4: What changes have software vendors made in their forecasts?

A4: Major software providers such as HubSpot, Bill Holdings, Paycom, and ZoomInfo have alerted investors to potential challenges ahead, with some adjusting their profit and revenue forecasts for 2024.

Q5: How have economic data and retail sales trends affected these businesses?

A5: Economic data showing the ongoing effects of inflation and high interest rates has contributed to a drop in retail sales, underscoring the financial pressures faced by consumers and businesses.

Q6: What is the significance of the small business sector to the U.S. economy?

A6: Small businesses are vital to the U.S. economy, contributing significantly to the GDP and employing a large portion of the American workforce.

Q7: How are different software companies affected by the economic downturn?

A7: The impact on software companies varies based on their revenue models and dependence on specific industries, with some experiencing immediate effects due to their reliance on transaction-based revenues.

Q8: What are investors’ concerns about the future of SMB software spending?

A8: Investors are uncertain whether the reduction in software spending by small businesses has bottomed out or if there is potential for further cuts in response to a deteriorating economic landscape.

Featured Image Credit: Photo by Tim Mossholder; Unsplash – Thank you!

The post Software Spending Cutbacks by Small Businesses Impact Investors appeared first on SmallBizTechnology.

]]>
64557
Foreign Businesses Reduce Investments in China https://www.smallbiztechnology.com/archive/2023/11/foreign-businesses-reduce-investments-in-china.html/ Wed, 15 Nov 2023 19:25:22 +0000 https://www.smallbiztechnology.com/?p=64554 Decreasing Foreign Investment in China Official data reveals a decline in foreign investment in China. The trend shows businesses withdrawing funds faster than investing, with a $11.8 billion deficit recorded in the last quarter. Reasons Behind Investment Withdrawal China’s economic slowdown, lower interest rates, and geopolitical tensions with the US are cited as key reasons. […]

The post Foreign Businesses Reduce Investments in China appeared first on SmallBizTechnology.

]]>
Decreasing Foreign Investment in China

Official data reveals a decline in foreign investment in China. The trend shows businesses withdrawing funds faster than investing, with a $11.8 billion deficit recorded in the last quarter.

Reasons Behind Investment Withdrawal

China’s economic slowdown, lower interest rates, and geopolitical tensions with the US are cited as key reasons. This has led to doubts about China’s economic prospects.

Anticipation for Xi Jinping and Joe Biden’s Meeting

The upcoming meeting between Chinese leader Xi Jinping and US President Joe Biden is highly anticipated, as businesses seek clarity on the future of China-US relations.

Corporate Responses to Economic Changes

Companies like Oerlikon and Apple are adjusting their strategies. Oerlikon has shifted investments due to China’s economic downturn, while Apple diversified its supply chain.

Shift in Investment Strategies

Businesses are exploring other markets, partly due to China’s contrasting interest rate policies and the ongoing US-China trade tensions.

See first source: BBC

FAQs: Foreign Investment in China

Why are foreign businesses withdrawing investments from China?

The main reasons include China’s slowing economy, low interest rates, and geopolitical tensions with the US.

What impact has the US-China relationship had on investments?

The strained relationship and trade tensions have led businesses to reassess their investment strategies in China.

How are companies like Apple and Oerlikon reacting?

Apple has moved some production to India, while Oerlikon is mitigating effects of China’s economic slowdown on its business.

What is the significance of the meeting between Xi Jinping and Joe Biden?

The meeting is expected to provide clarity on the future of China-US relations and may influence future foreign investment decisions.

Are businesses completely pulling out of China?

While companies are reassessing new investments, many are not fully exiting China due to the market’s size and potential.

Featured Image Credit: Photo by Nuno Alberto; Unsplash – Thank you!

The post Foreign Businesses Reduce Investments in China appeared first on SmallBizTechnology.

]]>
64554
Buying an Existing Business: Here’s What You Need to Know https://www.smallbiztechnology.com/archive/2023/11/buying-an-existing-business-heres-what-you-need-to-know.html/ Tue, 14 Nov 2023 20:56:26 +0000 https://www.smallbiztechnology.com/?p=64550 Buying an existing business might seem like a better investment than starting a new one from scratch. There will already be foundations in place you can build on, and your work will focus on expansion and growth. However, it can also be quite a risky move. How can you make sure the risks are minimal […]

The post Buying an Existing Business: Here’s What You Need to Know appeared first on SmallBizTechnology.

]]>
Buying an existing business might seem like a better investment than starting a new one from scratch. There will already be foundations in place you can build on, and your work will focus on expansion and growth.

However, it can also be quite a risky move. How can you make sure the risks are minimal and that the business you purchase is a sound one? Here’s what you need to know.

Determine Why You Want to Buy the Business

As Simon Sinek would say, start with why.

Why do you want to buy a business in the first place? Do you want to earn a lot of money? Do you want to become a proficient CEO? Do you want to resell it in a couple of years for a certain profit?

Your motivation will help you choose the kind and size of business to shop for.

You should also consider the following:

  • What industry should the business operate in? What kind of experience do you have in that industry, and what makes you think you will be able to run it well?
  • How can you benefit from this purchase? Does the business have a loyal customer base? Do they have a patent? Are they operating with significant profits? What’s their marketing and sales network like?
  • Can you run this business, and what will you need to do so? Will you need to hire new people and invest in production? Or will you need to lay people off and size down?
  • Finally, ask why the business is for sale. This is a conversation you will need to have with the current owner(s). Don’t blindly trust what they tell you. Try to figure out whether there is a sinister reason they’re trying to unload the business or whether they’re just moving on to other ventures.

Assess the Value of the Business

Once you are quite clear on the reasons behind your decision to purchase a business, you need to determine its value.

If you are a financial expert, you can do this on your own. You will need access to a lot of the financial statements from the business itself, and you will also need to look at the brand’s reviews, online presence, competitors, and so on.

You can also hire someone to do the valuation for you, in which case you will have to spend some money upfront before you even decide whether or not you want to buy that particular business.

Note that just because a business is not currently profitable doesn’t mean that you can’t turn things around. With better management or marketing, you could quickly start to earn a significant profit. Consider how much risk you’re willing to take and how much effort you’re willing to invest in the growth of a business.

Assess the Health of the Industry

On top of examining the health of the business itself, you should also take a look at the health of the entire industry or sector.

You don’t want to invest in a niche that is about to go under or that is likely to experience financial or operational difficulties in the near future. This will only make your job harder, and if this is your first business, you want to make the ride as smooth as possible.

A good way to gauge the health of an industry is to check out the stock market. Let’s say you want to buy a manufacturing business. Take a look at the stock performance of stocks in the manufacturing sector. Examine both large and small companies and see how their shares are trending.

If you notice a sudden dip or rise, try to uncover its cause. It may be innocent enough (for example, a major broker may have spoken on the news about the best shares to buy), but it may also be a predictor of future trouble.

Choose the Ideal Financing Option

Once you’ve found the business you would like to buy, the question of whether or not you can afford it will naturally arise.

There are numerous ways you can finance your venture. Of course, you can put up your own money if you have enough laid by to complete the deal. You can also look for co-investors who will put up their own funds and help you run and manage the business.

You can look into getting a loan, too, especially if you need a significant financial boost to make the purchase happen. Different banks will have different interest and payment rates, so you should shop around and see who can offer the best deal.

Finally, you can also look at investors who only want to see a monetary return and would let you make all the decisions yourself. Finding good search fund investors can be a great option, as you can quickly get access to even large sums of money, helping you bridge the gap.

Close the Deal

Once you’ve found the business you want to buy, determined its value, and agreed on a fair price, you will need to handle the following steps:

  • Craft and sign a bill of sale. This is the document that will prove the sale of the business, transferring ownership of all of its assets to you.
  • Sign a new lease if you are also taking over business premises. The landlord should be able to negotiate new terms if they want to, and you need to make sure that the new terms suit the way you will manage the business.
  • If the business has any vehicles registered, you will also need to take ownership of them. Make sure all relevant forms are signed at the time of sale.
  • If the business has any patents, or more likely, trademarks and copyrights, you will need to sign several forms to transfer them to you.
  • You should also ask the former owner to sign a non-compete. This is standard practice, and it can save you a lot of trouble down the line. A non-compete means that the previous owner won’t be able to start a competing business right across the street from you, so to speak.
  • In case the former owner is staying on as an employee, make sure you sign all the proper contracts and agreements with them at the time of sale.
  • Check to see how you need to handle any employment contracts with all the other employees, too, or if they will remain in force as they stand.

Wrapping Up

Now that you know how to determine whether a business is a sound investment or not, you can start looking at businesses for sale. Remember to carefully vet all information, double-check figures, and think each step through. It’s a major decision you’re making, so take as much time as you need to ensure you’re making the right one.

 

Featured image provided by Andrea Piacquadio; Pexels; Thanks!

The post Buying an Existing Business: Here’s What You Need to Know appeared first on SmallBizTechnology.

]]>
64550
The Rise of ‘Tipflation’: Americans’ Changing Attitudes Towards Tipping https://www.smallbiztechnology.com/archive/2023/11/the-rise-of-tipflation-americans-changing-attitudes-towards-tipping.html/ Tue, 14 Nov 2023 16:50:38 +0000 https://www.smallbiztechnology.com/?p=64547 Tipping has long been ingrained in American culture as a way to show appreciation for good service in restaurants and bars. However, in recent years, there has been a significant shift in the tipping landscape. Americans are increasingly finding themselves faced with the expectation to tip in a wide range of service industries, from takeout […]

The post The Rise of ‘Tipflation’: Americans’ Changing Attitudes Towards Tipping appeared first on SmallBizTechnology.

]]>
Tipping has long been ingrained in American culture as a way to show appreciation for good service in restaurants and bars. However, in recent years, there has been a significant shift in the tipping landscape. Americans are increasingly finding themselves faced with the expectation to tip in a wide range of service industries, from takeout establishments to hair salons. This phenomenon has been dubbed ‘tipflation’ and is causing many Americans to grow wary of this evolving tipping culture.

A Growing Expectation to Tip

According to a survey conducted by the Pew Research Center in August 2023, a broad majority of Americans feel that they are being asked to tip service workers more frequently than in the past. Approximately 72% of U.S. adults believe that tipping is expected in more places today than it was five years ago. This sentiment cuts across demographics and is partly attributed to the adoption of technology such as point-of-sale tablets, apps, and digital kiosks, which make it easier for businesses to prompt customers for tips.

Confusion and Lack of Consensus

While Americans are increasingly being asked to tip, there is relatively little confidence when it comes to knowing when and how much to tip for different services. Only about a third of Americans find it easy to know whether or how much to tip. Furthermore, there is no consensus on whether tipping is a voluntary choice or an expected obligation. Approximately 21% of Americans view tipping as a choice, while 29% consider it an obligation. The majority, 49%, believe that it depends on the situation, highlighting the lack of a unified set of rules or expectations.

Businesses Suggesting Tip Amounts

To further complicate the matter, businesses have started suggesting tip amounts to their customers, either on the bill or through checkout screens. However, this practice does not sit well with most Americans. The Pew Research Center survey found that 40% of Americans oppose businesses suggesting tip amounts, while only 24% favor it. Another 32% neither favor nor oppose the practice. Interestingly, older Americans tend to feel most negatively about tip suggestions, with 47% of those aged 65 and older opposing them.

Varying Attitudes Among Age Groups

Attitudes towards tip suggestions vary among different age groups. While older Americans tend to oppose them, young adults under 30 are split in their views, with roughly equal shares favoring, opposing, or having no opinion on tip suggestions. This discrepancy in attitudes reflects the evolving nature of tipping culture and highlights the need for businesses to consider the preferences of different demographics when implementing tipping practices.

Tipping Habits in Specific Industries

Despite the confusion and lack of consensus surrounding tipping, there are certain industries where a clear majority of Americans still favor tipping. The survey conducted by Pew Research Center revealed that 92% of adults always or often leave a tip when dining at a sit-down restaurant. Similarly, 78% of adults do so when getting a haircut. On the other hand, buying a beverage at a coffee shop or eating at a takeout restaurant with no servers had the least support for tipping, with only 25% and 12% of adults always or often tipping, respectively.

The Importance of Service Quality

When it comes to deciding whether and how much to tip, the quality of service plays a significant role for the majority of Americans. Approximately 77% of adults consider the quality of service they receive as a major factor in determining their tipping behavior. This finding underscores the importance of providing exceptional service in order to receive gratuities.

See first source: Fox Business

FAQ

Q1: Why has tipping become more common in different industries?

A1: Tipping has expanded due to technology like point-of-sale tablets and digital kiosks. These tools make it easier for businesses to ask for tips.

Q2: Do most Americans find it easy to know when and how much to tip?

A2: No, only about a third of Americans find it easy to decide when and how much to tip in various situations.

Q3: Is tipping considered a choice or an obligation in the U.S.?

A3: Opinions vary. 21% view it as a choice, 29% as an obligation, and 49% say it depends on the situation.

Q4: How do Americans feel about businesses suggesting tip amounts?

A4: 40% oppose businesses suggesting tip amounts, 24% favor it, and 32% have no strong opinion. Older Americans, in particular, tend to oppose these suggestions.

Q5: Do attitudes towards tipping suggestions vary by age?

A5: Yes, older Americans generally oppose tip suggestions, while young adults under 30 have mixed views.

Q6: Which industries do Americans commonly tip in?

A6: Americans mostly tip in sit-down restaurants (92%) and when getting haircuts (78%). Tipping is less common in coffee shops and takeout restaurants.

Q7: How important is service quality in determining tips?

A7: Service quality is a major factor for about 77% of adults when deciding to tip and how much.

Q8: Are Americans tipping more frequently now than in the past?

A8: Yes, 72% of U.S. adults believe they are asked to tip more frequently now compared to five years ago.

Q9: Does the Pew Research Center survey reflect a unified stance on tipping?

A9: No, the survey highlights a lack of consensus and varying attitudes towards tipping in America.

Featured Image Credit: Photo by Sam Dan Truong; Unsplash – Thank you!

The post The Rise of ‘Tipflation’: Americans’ Changing Attitudes Towards Tipping appeared first on SmallBizTechnology.

]]>
64547
Target’s Store Closures: A Sign of Growth Opportunities https://www.smallbiztechnology.com/archive/2023/11/targets-store-closures-a-sign-of-growth-opportunities.html/ Mon, 13 Nov 2023 17:16:29 +0000 https://www.smallbiztechnology.com/?p=64543 As the retail landscape continues to evolve, companies must adapt to changing consumer behaviors and market dynamics. Target, one of the leading big-box retailers, recently made headlines with its decision to shutter several stores across the country. This move has sparked discussions about the challenges faced by brick-and-mortar retailers and the strategies they employ to […]

The post Target’s Store Closures: A Sign of Growth Opportunities appeared first on SmallBizTechnology.

]]>
As the retail landscape continues to evolve, companies must adapt to changing consumer behaviors and market dynamics. Target, one of the leading big-box retailers, recently made headlines with its decision to shutter several stores across the country. This move has sparked discussions about the challenges faced by brick-and-mortar retailers and the strategies they employ to stay competitive in a rapidly changing industry.

The Background: Target’s Store Closures

In recent years, Target has faced a series of setbacks, including high levels of theft and safety risks, which the company cited as the primary reasons behind its store closures. The closure of Target’s store in Harlem, New York City, a location that held significance as the retailer’s first store in Manhattan, marked a turning point for the company. In total, Target closed nine stores across various cities, including New York, Seattle, Portland, Oregon, and San Francisco.

These closures came at a time when sales were stagnating, and the company was grappling with the aftermath of the COVID-19 pandemic. However, Target’s Chief Operating Officer, John Mulligan, emphasized that the closures should not be seen as a sign of the company’s retreat from these markets. Instead, he highlighted the company’s history of opening and closing stores strategically to optimize its presence in different locations.

Evaluating Market Opportunities: Target’s Growth Strategy

In the face of recent challenges, Target remains committed to finding new growth opportunities. Mulligan emphasized that the company sees “lots more opportunity to grow in New York” and other cities, despite the closures. He pointed to the success of Target’s expansion in its hometown of Minneapolis-St. Paul and Chicago as evidence that store closures do not signal the end of the company’s growth trajectory.

Target’s approach to evaluating and closing stores is not unique; it is a routine part of operating a company. Mulligan acknowledged that some locations simply do not work for various reasons. In the case of the recently closed stores, Target determined that they were no longer safe for employees and customers.

Greg Melich, a retail analyst at Evercore ISI, noted that the closures represent a significant challenge for Target. The company must focus on winning back customers and regaining its momentum. While theft and safety concerns may have contributed to the underperformance of these stores, the fundamental problem lies in reestablishing Target’s connection with its customer base.

The Bumpy Ride: Target’s Recent Challenges

Target’s recent struggles are reflected in its stock performance and sales figures. The company’s shares have fallen by approximately 27% this year, significantly trailing behind the performance of the broader market. Target revised its full-year forecast in August, projecting a decline in comparable sales and earnings per share.

Like many other retailers, Target has faced softer sales due to various factors. The stimulus-fueled shopping spree during the pandemic has subsided, leaving consumers with less disposable income. Additionally, inflation has forced shoppers to tighten their budgets, leading to reduced spending on discretionary items. Target also grappled with inventory management issues, backlash over its Pride collection, and losses from theft and organized retail crime.

The Path to Recovery: Target’s Strategies

Target’s CEO, Brian Cornell, acknowledged the challenges the company faces and outlined its strategies to overcome them. He noted that consumers are feeling the pinch of inflation on everyday items such as baby formula and pet food, leading to a decrease in grocery purchases. Cornell anticipates continued caution among consumers as they manage their budgets, affecting their spending patterns in the coming years.

To drive sales during the crucial holiday season, Target plans to focus on affordability and introduce fresh items that inspire customers to make purchases. However, some analysts, such as Michael Baker from D.A. Davidson, anticipate that Target may struggle to meet revenue expectations for the third quarter and face a more challenging holiday season compared to its competitors.

One of the factors contributing to Target’s challenges is the composition of its merchandise. Unlike Walmart, which derives more than half of its annual sales from groceries, Target’s product mix leans heavily towards discretionary items. This reliance on non-essential purchases can make it more challenging to weather economic downturns or periods of budget constraints.

Target’s Store Dilemma: Balancing Urban and Suburban Presence

As Target navigates its way through the current retail landscape, it must make strategic decisions about its store locations. The closure of high-profile stores has raised questions about the company’s commitment to city centers, where rents are typically higher, and foot traffic may be less predictable due to hybrid work models.

The pandemic and demographic shifts have prompted some retailers to exit major cities and traditional malls. Nordstrom, for example, closed its San Francisco flagship store but expanded its off-price banner, Nordstrom Rack, in suburban strip malls. Macy’s has also shifted its focus to locations outside of malls and into suburban strip centers.

Demand for retail real estate has undergone a transformation, with availability in suburban areas becoming tighter than in urban areas. Grocery stores, hailed as the “front-line heroes of the pandemic,” have become desirable neighbors for many retailers. The convenience and necessity of grocery shopping make these stores a reliable source of foot traffic, even during challenging economic times.

Within cities, retailers are making strategic moves, shifting from areas with higher crime rates to neighborhoods with more foot traffic, newer spaces, or lower rent. Target, too, aims to strike a balance between suburban and urban locations. For instance, the company plans to expand its presence in Charlotte, North Carolina, in response to the city’s population growth. Similarly, Target aims to capture business from tourists in New York City by opening more locations.

Adapting to Changing Consumer Behaviors

Target’s store closures and subsequent openings reflect the company’s commitment to adapt to changing consumer behaviors and market conditions. The retail landscape has undergone significant shifts in recent years, driven by technological advancements and evolving consumer preferences.

Target recognizes the importance of its physical stores in supporting its online business. More than 90% of the company’s online orders are fulfilled through its store locations, rather than distant fulfillment centers. This integration of online and offline operations allows Target to provide efficient and convenient services to its customers.

In response to recent closures, Target has opened new stores in various locations across the country. The company aims to strike the right balance between expanding its footprint in suburban areas and maintaining a presence in urban centers. By evaluating market opportunities and adapting its strategies, Target seeks to position itself for growth and continued success.

See first source: CNBC

The post Target’s Store Closures: A Sign of Growth Opportunities appeared first on SmallBizTechnology.

]]>
64543
Why AI Copywriting Will Never Exceed Human Capabilities https://www.smallbiztechnology.com/archive/2023/11/why-ai-copywriting-will-never-exceed-human-capabilities.html/ Fri, 10 Nov 2023 21:10:33 +0000 https://www.smallbiztechnology.com/?p=64538 At this point, you’re likely familiar with the state of AI copywriting. Tools like ChatGPT exploded in popularity over the past year or two, and now marketers and advertisers everywhere are considering integrating them into their core service offerings. In other words, they’re using machines and robots instead of humans for their writing. There are […]

The post Why AI Copywriting Will Never Exceed Human Capabilities appeared first on SmallBizTechnology.

]]>
At this point, you’re likely familiar with the state of AI copywriting. Tools like ChatGPT exploded in popularity over the past year or two, and now marketers and advertisers everywhere are considering integrating them into their core service offerings.

In other words, they’re using machines and robots instead of humans for their writing.

There are some cases where this is effective, especially if you’re in the business of producing large volumes of decent (but not exceptional) content. But when it comes to AI copywriting, it’s possible that these advanced tools may never be able to eclipse what the best humans are capable of.

The Art of Copywriting

Copywriting is sometimes treated as interchangeable with content writing, but this isn’t really the case. Copywriting is writing specifically for the purposes of persuasion, usually in the context of a landing page, a postcard, or some other advertisement. The goal is to hook the reader, overcome their objections, and convince them to take some sort of meaningful action, such as purchasing a product or signing up for a free consultation.

There are many ways to get access to high-quality copywriting. You can hire a Baltimore marketing agency; marketing agencies typically have access to multiple experienced writers who can help you achieve your goals. You can hire copywriters in-house if you can afford them. You can even work with freelancers.

No matter what, you need someone experienced who can deeply understand your products and services, analyze your target audience, and come up with the perfect phrasing to persuade them to take action.

The Problems With AI Copywriting

So why does AI fall short when it comes to copywriting?

  •       Knowledge/memory. For starters, generative AI tools don’t have a memory bank, and they don’t have any pre-existing knowledge. Some generative AI tools have live access to the internet, so they can access new information, but they don’t truly have an understanding of the world, nor will they understand your products and services. You may be able to loosely describe what your products and services are, and the generative AI tool can contextualize that information by studying writing on similar products and services, but it’s never going to be able to have a conceptual understanding of your products and services the way a human writer does. This makes things especially challenging in the long term; it’s much better to work with a copywriter who’s been writing about your products and services for a decade than a machine that forgets everything a few minutes after you’re done with it.
  •       Repetitiveness and predictability. Generative AI may seem very impressive, but it’s kind of a glorified parlor trick. These tools don’t magically conjure speech from nothing, nor do they have a brain-like system trying to figure out the “best” possible text to produce. Instead, they simply attempt to predict the next word based on a simple probabilistic calculation. This leads to a lot of repetitiveness and predictability; in fact, this is why we have so many tools that can automatically detect AI writing in existing materials. Repetitiveness and predictability are very bad for the copywriting world. You can’t hook audiences with tedious phrases they’ve heard a million times already.
  •       Lack of artistry. Copywriting is something of an art, and it demands creativity and novelty in thinking. Some of the best examples of copywriting are ones that truly break the mold and show the world something new; this simply isn’t possible with a machine that merely replicates the content it finds in a database.
  •       No persuasive skill. Generative AI isn’t trained on persuasion. It’s a sophisticated parrot, simply copying examples that enable it to respond to queries adequately. Without knowledge of the art of persuasion, most copywriting falls flat.
  •       Difficulty in refinement. You can use generative AI to build templates or brainstorm possibilities, but refining these examples is difficult. You’re often better off creating something new from scratch.

The Uncertain Future of AI

Most of the AI we’ve experienced thus far is narrow AI, which is often contrasted with general AI. Narrow AI is very, very good at one thing, while general AI is conceivably good at everything. Right now, general AI feels like a distant dream, but the day may come when we use it regularly. General AI may, indeed, be capable of generating passable copywriting, but it would still need to advance itself beyond the realm of our current understanding to surpass the capabilities of a human.

The Most Powerful Combination

Currently, and for the foreseeable future, the best approach to copywriting is to use a human writer, while calling upon AI tools as that copywriter deems fit. Generative AI is excellent for generating ideas, providing examples, and coming up with alternative phrases; as such, it can be an excellent tool in any copywriter’s tool belt. But it’s a poor substitute.

It wasn’t that long ago that scientists were speculating that AI would never be able to surpass human chess players. As we are now, machines have blown past humans in this category. It’s entirely possible that someday, machines will be better than humans at literally everything. But until then, copywriting is a unique skill of human beings.

 

Featured image provided by Negative Space; Pexels; Thanks!

The post Why AI Copywriting Will Never Exceed Human Capabilities appeared first on SmallBizTechnology.

]]>
64538
IRS Sets New Tax Brackets and Standard Deduction for 2024 https://www.smallbiztechnology.com/archive/2023/11/irs-sets-new-tax-brackets-and-standard-deduction-for-2024.html/ Fri, 10 Nov 2023 17:36:51 +0000 https://www.smallbiztechnology.com/?p=64534 The IRS has recently announced higher inflation adjustments for the 2024 tax year, bringing potential benefits to American taxpayers. These adjustments aim to prevent “bracket creep,” a phenomenon in which individuals are pushed into higher-income brackets due to inflation, despite their purchasing power remaining relatively unchanged. This year, the tax brackets will be shifting higher […]

The post IRS Sets New Tax Brackets and Standard Deduction for 2024 appeared first on SmallBizTechnology.

]]>
The IRS has recently announced higher inflation adjustments for the 2024 tax year, bringing potential benefits to American taxpayers. These adjustments aim to prevent “bracket creep,” a phenomenon in which individuals are pushed into higher-income brackets due to inflation, despite their purchasing power remaining relatively unchanged. This year, the tax brackets will be shifting higher by approximately 5.4%, potentially resulting in increased take-home pay for millions of workers across all income brackets.

Standard Deduction

The standard deduction is a crucial element that reduces the amount of income individuals must pay taxes on. The IRS has raised the standard deduction for the 2024 tax year, providing taxpayers with a welcome boost. For married couples filing jointly, the standard deduction will rise to $29,200, a 5.4% increase from the previous year’s $27,700. Similarly, for individuals, the new maximum standard deduction will be $14,600, up from $13,850. Heads of households will also benefit from a jump in their standard deduction, which will increase to $21,900 in 2024, up from $20,800.

Tax Brackets for Single Individuals

The IRS is adjusting the tax brackets for both single individuals and married filers across various income spectrums. These adjustments ensure that taxpayers are not unfairly burdened by inflation. The top tax rate will remain at 37% in 2024. Here are the new tax brackets for single individuals:

Taxable Income Tax Rate
Up to $11,600 10%
Over $11,600 12%
Over $47,150 22%
Over $100,525 24%
Over $191,950 32%
Over $243,725 35%
Over $609,350 37%

Tax Brackets for Joint Filers

For married couples filing jointly, the IRS has also adjusted the tax brackets to reflect inflation and ensure fairness. Here are the new tax brackets for joint filers:

Taxable Income Tax Rate
Up to $23,200 10%
Over $23,200 12%
Over $94,300 22%
Over $201,050 24%
Over $383,900 32%
Over $487,450 35%
Over $731,200 37%

Other Tax Provisions

In addition to the adjustments made to tax brackets and standard deductions, the IRS has also increased the thresholds for several other tax provisions. These changes reflect the evolving economic landscape and aim to accommodate individuals and families in various financial situations.

The earned income tax credit (EITC) is one such provision that has seen an increase. Families with three or more qualifying children can now receive up to $7,830, up from $7,430 in the previous tax year. This increase in the EITC amount provides additional support to families with dependents.

Furthermore, employees can now contribute more to their health flexible spending accounts (FSAs). The maximum contribution limit has risen by approximately $150, allowing individuals to set aside up to $3,200 for eligible healthcare expenses.

See first source: Fox News

FAQ

What are the IRS 2024 tax adjustments, and why were they made?

The IRS has made tax adjustments for the 2024 tax year to account for inflation and prevent “bracket creep,” where individuals are pushed into higher-income brackets due to inflation. These adjustments aim to ensure that taxpayers are not unfairly burdened by rising costs of living.

How will the standard deduction change for the 2024 tax year?

The standard deduction will increase for the 2024 tax year. For married couples filing jointly, it will rise to $29,200, a 5.4% increase from the previous year’s $27,700. For individuals, the new maximum standard deduction will be $14,600, up from $13,850, and heads of households will see an increase to $21,900, up from $20,800.

Are there any other tax provisions that have been adjusted for 2024?

Yes, several other tax provisions have been adjusted to reflect the changing economic landscape. For example, the earned income tax credit (EITC) has increased, providing more support to families with three or more qualifying children, with the maximum credit rising to $7,830. Additionally, the contribution limit for health flexible spending accounts (FSAs) has increased by approximately $150, allowing individuals to set aside up to $3,200 for eligible healthcare expenses.

How do these adjustments benefit taxpayers?

These adjustments benefit taxpayers by preventing them from being pushed into higher tax brackets due to inflation. As the cost of living increases, these changes ensure that taxpayers can maintain their purchasing power and potentially enjoy increased take-home pay.

Featured Image Credit: Photo by Kelly Sikkema; Unsplash – Thank you!

The post IRS Sets New Tax Brackets and Standard Deduction for 2024 appeared first on SmallBizTechnology.

]]>
64534
We’re In For A Treat: McDonald’s and Krispy Kreme Partnership https://www.smallbiztechnology.com/archive/2023/11/were-in-for-a-treat-mcdonalds-and-krispy-kreme-partnership.html/ Thu, 09 Nov 2023 18:06:01 +0000 https://www.smallbiztechnology.com/?p=64529 In a deliciously exciting development, McDonald’s and Krispy Kreme have announced their plans to expand their partnership. These two iconic restaurant chains have been testing the appetite for doughnuts at McDonald’s locations in Kentucky. With the success of the pilot program, they are now exploring the possibility of a larger-scale launch. This collaboration aims to […]

The post We’re In For A Treat: McDonald’s and Krispy Kreme Partnership appeared first on SmallBizTechnology.

]]>
In a deliciously exciting development, McDonald’s and Krispy Kreme have announced their plans to expand their partnership. These two iconic restaurant chains have been testing the appetite for doughnuts at McDonald’s locations in Kentucky. With the success of the pilot program, they are now exploring the possibility of a larger-scale launch. This collaboration aims to leverage the popularity of both brands and tap into the growing demand for indulgent treats. Let’s dive deeper into the details of this partnership and its potential impact.

The Appetizing Journey So Far

The journey of McDonald’s and Krispy Kreme partnership began over a year ago when they started testing the waters in a few McDonald’s locations in Kentucky. Their aim was to gauge customer demand and understand the operational implications of introducing doughnuts on a larger scale. The pilot program saw encouraging results, leading to a gradual expansion across approximately 160 restaurants in Louisville and Lexington, Kentucky by March.

McDonald’s strategic focus on coffee as a complementary pairing with doughnuts has played a significant role in driving customer footfall. Simultaneously, the fast-food giant has been streamlining its bakery offerings, reducing items like cinnamon rolls and blueberry muffins. Krispy Kreme, on the other hand, has been able to increase prices without negatively impacting sales, thanks to the willingness of consumers to indulge in affordable treats like freshly made doughnuts.

Exploring the Possibilities

The discussions between McDonald’s and Krispy Kreme have revolved around various aspects critical to the success of this partnership. Incoming Krispy Kreme CEO, Josh Charlesworth, highlighted the importance of delivering fresh and timely doughnuts, determining the necessary scale for expansion beyond Kentucky, and assessing the commercial viability of the collaboration. Charlesworth also emphasized the similarities in consumer behavior between fast-food restaurants and Krispy Kreme’s retail locations, stating that both loose doughnuts and pre-packed options have been well received.

Krispy Kreme’s unique “hub and spoke” model, which ensures efficient production and distribution of their treats, has been a key factor in their success. Production hubs, including stores and doughnut factories, dispatch freshly made doughnuts daily to retail locations such as grocery stores and gas stations. This model has allowed Krispy Kreme to maintain consistent quality and availability of their products.

Market Performance and Future Prospects

Despite the exciting collaboration news, Krispy Kreme’s stock experienced a dip of nearly 7% in afternoon trading as the company’s third-quarter earnings and revenue fell short of Wall Street’s estimates. However, it’s worth noting that the stock has still seen an overall increase of over 20% this year, with a market capitalization of $2.10 billion.

It’s important to mention that Krispy Kreme has also ventured into the late-night cookie market by acquiring Insomnia Cookies. However, the company announced in October that it is exploring strategic alternatives for this business, indicating a strategic focus on their core doughnut offerings.

See first source: CNBC

FAQ

1. How did the partnership between McDonald’s and Krispy Kreme begin?

  • The partnership started over a year ago with a pilot program in a few McDonald’s locations in Kentucky. The goal was to test customer demand for doughnuts at McDonald’s and assess the operational aspects of introducing doughnuts on a larger scale.

2. What were the results of the pilot program in Kentucky?

  • The pilot program showed encouraging results, leading to a gradual expansion to approximately 160 restaurants in Louisville and Lexington, Kentucky, by March. McDonald’s strategic focus on coffee as a complementary pairing with doughnuts played a significant role in driving customer footfall.

3. What aspects have been discussed between McDonald’s and Krispy Kreme regarding the partnership expansion?

  • Discussions have revolved around delivering fresh and timely doughnuts, determining the necessary scale for expansion beyond Kentucky, and assessing the commercial viability of the collaboration. They have also considered consumer behavior similarities between fast-food restaurants and Krispy Kreme’s retail locations, including both loose doughnuts and pre-packed options.

4. What is Krispy Kreme’s “hub and spoke” model, and why is it important?

  • Krispy Kreme’s “hub and spoke” model ensures efficient production and distribution of their treats. Production hubs, including stores and doughnut factories, dispatch freshly made doughnuts daily to retail locations. This model allows Krispy Kreme to maintain consistent quality and availability of their products.

5. How has Krispy Kreme’s stock performed recently?

  • Krispy Kreme’s stock experienced a dip of nearly 7% in afternoon trading as the company’s third-quarter earnings and revenue fell short of Wall Street’s estimates. However, the stock has seen an overall increase of over 20% this year, with a market capitalization of $2.10 billion.

6. What other business moves has Krispy Kreme made recently?

  • Krispy Kreme acquired Insomnia Cookies and ventured into the late-night cookie market. However, in October, the company announced that it is exploring strategic alternatives for this business, indicating a strategic focus on its core doughnut offerings.

Featured Image Credit: Photo by Shahbaz Ali; Unsplash – Thank you!

The post We’re In For A Treat: McDonald’s and Krispy Kreme Partnership appeared first on SmallBizTechnology.

]]>
64529
Mortgage Rates Plunge: A Promising Shift in the Housing Market https://www.smallbiztechnology.com/archive/2023/11/mortgage-rates-plunge-a-promising-shift-in-the-housing-market.html/ Wed, 08 Nov 2023 17:52:43 +0000 https://www.smallbiztechnology.com/?p=64526 Mortgage demand increased after stagnating for a month due to the unexpectedly large one-week drop in mortgage rates in over a year. Potential homebuyers and homeowners hoping to refinance their loans can take heart from this new development. This article will explore what caused the recent drop in mortgage rates, how it has affected the […]

The post Mortgage Rates Plunge: A Promising Shift in the Housing Market appeared first on SmallBizTechnology.

]]>
Mortgage demand increased after stagnating for a month due to the unexpectedly large one-week drop in mortgage rates in over a year. Potential homebuyers and homeowners hoping to refinance their loans can take heart from this new development. This article will explore what caused the recent drop in mortgage rates, how it has affected the number of mortgage applications, and what effect it has had on the current housing market.

The Fall in Home Loan Rates

30-year fixed-rate conforming loan average contract interest rate dropped to 7.61% last week from 7.86% the week before. Several factors combined to cause this dramatic decline. To begin, the downward pressure on interest rates can be traced back to the U.S. Treasury’s issuance update. The slowing of the job market and the Federal Reserve’s dovish tone in their November FOMC statement both played a role in the decline. Joel Kan, the Vice President and Deputy Chief Economist at the Mortgage Bankers Association, highlights these factors as key drivers of last week’s rate decline.

Mortgage Application Impact

Total mortgage application volume increased by 2.5% from the previous week as a result of the decline in mortgage rates. Refinancing applications and mortgage applications for home purchases are the primary causes of this surge in demand.

Requests for New Refinancings

Mortgage refinancing applications rose by 2% week-over-week. However, these figures were still 7% lower than the corresponding week a year ago, even after the recent decrease in rates. This is because current mortgage rates are comparable to those seen a year ago. As a result, most people who could have benefited from the historically low interest rates offered for mortgage refinancing two years ago have already done so. Since most current mortgage rates are under 4%, very few homeowners are likely to consider a refinance at this time.

Mortgage Loan Application

Applications for home purchase mortgages increased by 3% week over week, which is good news. However, these numbers were still 20% lower than the same week a year ago. Even though falling interest rates are helpful, they are not yet low enough to prevent home price increases. The persistent shortage of available homes on the market is primarily to blame for the market’s upward trend in home prices.

Where Things Stand in the Housing Market at Present

Mortgage rates may be down, but the housing market still faces obstacles due to a lack of available homes. As a result of the supply shortage, housing prices have been steadily rising, making it more challenging for first-time buyers to enter the market. Price increases can be attributed to the competitive environment brought about by the combination of high demand and low supply.

Future Prospects

There are fewer economic events or reports scheduled for release next week that could affect mortgage rates, despite the fact that they began the week slightly higher. Recent factors that have contributed to the sharp decline in interest rates include the Federal Reserve’s decision to leave interest rates unchanged and a weaker-than-anticipated monthly employment report.

Experts continue to be cautiously optimistic about the future of the housing market despite the difficulties brought on by the shortage of available homes. It is anticipated that the market will reach a more balanced state as more inventory becomes available and as demand for housing stabilizes. However, it is essential to keep an eye on how mortgage rates change over the next few months, as they play a significant role in determining whether or not purchasing a home is financially feasible.

See first source: CNBC

FAQ

Q1: What caused the recent drop in mortgage rates?

  • The recent drop in mortgage rates can be attributed to several factors, including the U.S. Treasury’s issuance update, a slowing job market, and the Federal Reserve’s dovish tone in their November FOMC statement. These factors collectively contributed to the decline in interest rates.

Q2: How has the drop in mortgage rates affected mortgage applications?

  • The drop in mortgage rates has led to an increase in total mortgage application volume by 2.5% from the previous week. Both refinancing applications and mortgage applications for home purchases have seen a surge in demand.

Q3: What is the impact on requests for new refinancings?

  • Mortgage refinancing applications increased by 2% week-over-week. However, these figures are still 7% lower than the same week a year ago, as current mortgage rates are comparable to those seen a year ago, leading fewer homeowners to consider refinancing.

Q4: How have mortgage loan applications for home purchases been affected?

  • Applications for home purchase mortgages increased by 3% week over week. However, they are still 20% lower than the same week a year ago. Despite falling interest rates, rising home prices and a shortage of available homes continue to impact the market.

Q5: What are the current challenges in the housing market despite lower mortgage rates?

  • The housing market still faces challenges due to a lack of available homes. Rising home prices and a competitive environment make it difficult for first-time buyers to enter the market. These challenges are primarily driven by the combination of high demand and low supply.

Q6: What are the future prospects for the housing market?

  • Experts are cautiously optimistic about the future of the housing market. It is anticipated that the market will reach a more balanced state as more inventory becomes available and as demand stabilizes. Monitoring how mortgage rates change in the coming months will play a significant role in determining the feasibility of home purchases.

Featured Image Credit: Photo by Towfiqu barbhuiya; Unsplash – Thank you!

The post Mortgage Rates Plunge: A Promising Shift in the Housing Market appeared first on SmallBizTechnology.

]]>
64526
WeWork Bankruptcy: Once A Giant, Now A Whisper https://www.smallbiztechnology.com/archive/2023/11/wework-bankruptcy-once-a-giant-now-a-whisper.html/ Tue, 07 Nov 2023 19:02:52 +0000 https://www.smallbiztechnology.com/?p=64522 In recent years, WeWork, the once-prominent office-sharing company, has experienced a stunning downfall, culminating in its filing for Chapter 11 bankruptcy protection. This article delves into the events leading up to WeWork’s bankruptcy, exploring its valuation, failed attempts at going public, and the impact of the COVID-19 pandemic on its operations. We will also examine […]

The post WeWork Bankruptcy: Once A Giant, Now A Whisper appeared first on SmallBizTechnology.

]]>
In recent years, WeWork, the once-prominent office-sharing company, has experienced a stunning downfall, culminating in its filing for Chapter 11 bankruptcy protection. This article delves into the events leading up to WeWork’s bankruptcy, exploring its valuation, failed attempts at going public, and the impact of the COVID-19 pandemic on its operations. We will also examine the implications of this corporate collapse and the future prospects for WeWork.

The Rise and Fall of WeWork

WeWork emerged as a major player in the office-sharing industry, captivating investors and reaching a valuation of $47 billion in 2019. However, its journey towards bankruptcy can be traced back to its failed attempt to go public five years ago. Despite its initial success, the company faced numerous challenges, including the sudden termination of leases by clients and the economic slump triggered by the COVID-19 pandemic.

WeWork’s Valuation and Failed IPO

WeWork’s staggering valuation of $47 billion in 2019 made headlines and attracted attention from industry experts and investors alike. Led by Masayoshi Son’s SoftBank, the company seemed destined for success. However, its ambitions to go public were thwarted, causing significant setbacks.

The COVID-19 Pandemic’s Impact

The onset of the COVID-19 pandemic proved to be a turning point for WeWork. As companies faced economic uncertainties, many opted to terminate their leases, dealing a severe blow to WeWork’s revenue streams. This mass exodus of clients further exacerbated the company’s financial troubles.

WeWork’s Debt and Restructuring Efforts

WeWork’s financial struggles became apparent when it disclosed its total debts of $18.65 billion against total assets of $15.06 billion. To address its financial woes, WeWork entered into agreements with the majority of its secured note holders and filed for Chapter 11 bankruptcy protection. This filing is limited to WeWork’s locations in the U.S. and Canada, as specified in their press release.

The Road to Recovery

WeWork’s CEO, David Tolley, expressed gratitude for the support of the company’s financial stakeholders as they work towards strengthening its capital structure. Tolley emphasized WeWork’s commitment to investing in its products, services, and employees to support its community. Despite the challenges, WeWork aims to rebuild and regain its position in the office-sharing market.

Implications of WeWork’s Bankruptcy

WeWork’s bankruptcy filing has significant implications for its stakeholders, employees, and the office-sharing industry as a whole. Creditors will play a crucial role in determining the company’s future, while employees may face uncertainties regarding their jobs and financial stability. Additionally, the bankruptcy of such a prominent player in the industry sends shockwaves throughout the office-sharing market, raising questions about its long-term viability.

Lessons Learned and Future Prospects

WeWork’s downfall offers important lessons for both entrepreneurs and investors. The company’s rapid rise and subsequent collapse serve as a cautionary tale about the dangers of overvaluation and the importance of sustainable business models. Moving forward, the office-sharing industry may undergo significant transformations, with a greater focus on adaptability and resilience.

See first source: CNBC

FAQ

Q1: What led to WeWork’s bankruptcy filing?

  • WeWork’s bankruptcy filing can be attributed to a combination of factors, including its failed attempt to go public, the termination of leases by clients, and the impact of the COVID-19 pandemic on its revenue streams.

Q2: What was WeWork’s valuation at its peak, and what contributed to its initial success?

  • At its peak in 2019, WeWork was valued at $47 billion. Its initial success was driven by significant investments, with SoftBank being a major investor. The company’s flexible office space model also attracted clients looking for shared workspace solutions.

Q3: How did the COVID-19 pandemic impact WeWork’s operations?

  • The pandemic led to economic uncertainties, causing many companies to terminate their leases with WeWork. This mass exodus of clients significantly affected WeWork’s revenue and financial stability.

Q4: What were WeWork’s total debts and assets at the time of its bankruptcy filing?

  • WeWork disclosed total debts of $18.65 billion against total assets of $15.06 billion at the time of its bankruptcy filing.

Q5: What are the implications of WeWork’s bankruptcy for its stakeholders and the office-sharing industry?

  • WeWork’s bankruptcy has significant implications for creditors, employees, and the office-sharing industry. Creditors will play a crucial role in determining the company’s future, while employees may face uncertainties about their jobs and financial stability. The bankruptcy also raises questions about the long-term viability of the office-sharing industry.

Q6: What lessons can be learned from WeWork’s rise and fall?

  • WeWork’s rapid rise and subsequent collapse serve as a cautionary tale about the dangers of overvaluation and the importance of sustainable business models. The experience highlights the need for adaptability and resilience in the business world.

Featured Image Credit: Photo by Melinda Gimpel; Unsplash – Thank you!

The post WeWork Bankruptcy: Once A Giant, Now A Whisper appeared first on SmallBizTechnology.

]]>
64522
Elon Musk’s Bold Move: Tesla’s New Advertising Strategy https://www.smallbiztechnology.com/archive/2023/11/elon-musks-bold-move-teslas-new-advertising-strategy.html/ Mon, 06 Nov 2023 19:30:31 +0000 https://www.smallbiztechnology.com/?p=64518 In a surprising announcement earlier this year, Elon Musk, the visionary CEO of Tesla, revealed that the company would be embarking on a new advertising campaign. This marked a significant departure from Tesla’s long-standing strategy of relying primarily on word-of-mouth and the larger-than-life persona of Musk himself to promote their electric vehicles. With this bold […]

The post Elon Musk’s Bold Move: Tesla’s New Advertising Strategy appeared first on SmallBizTechnology.

]]>
In a surprising announcement earlier this year, Elon Musk, the visionary CEO of Tesla, revealed that the company would be embarking on a new advertising campaign. This marked a significant departure from Tesla’s long-standing strategy of relying primarily on word-of-mouth and the larger-than-life persona of Musk himself to promote their electric vehicles. With this bold move, Tesla aims to amplify its brand message and reach a wider audience. In this article, we will delve into the details of Tesla’s new advertising strategy, explore the rationale behind this change, and evaluate its potential effectiveness.

Tesla’s Previous Approach: An Unconventional Success

Tesla’s rise to prominence in the world of electric vehicles has been nothing short of remarkable. Since its inception 20 years ago, the company has disrupted the automotive industry and captured the imagination of consumers worldwide. Unlike traditional car manufacturers, Tesla has relied heavily on the enthusiasm and loyalty of its customers, who have become unofficial brand ambassadors. Additionally, the charismatic presence of Elon Musk himself has played a crucial role in generating widespread attention and interest in Tesla’s vehicles.

The Decision to Advertise: A Calculated Risk

Elon Musk’s decision to venture into advertising was not taken lightly. During a shareholders meeting, he expressed his willingness to explore this new avenue, acknowledging that it was an experiment rather than a fully formed strategy. Tal Jacobson, CEO at advertising technology company Perion Network, recognized that Tesla’s advertising approach would likely differ from that of other companies, reflecting the brand’s disruptive technology and unique personality. Jacobson also commended Musk’s ability to leverage media to amplify Tesla’s brand, describing it as an art form.

A Shift in Budget Allocation

Up until now, Tesla has allocated only a fraction of its budget to advertising compared to other major car manufacturers. In 2022, Tesla spent a mere $151,947 on advertising in the United States, while Ford, Toyota, and General Motors invested significantly larger sums of $370 million, $1.1 billion, and $1.35 billion, respectively. This low advertising expenditure is a testament to Tesla’s reliance on alternative marketing methods and the organic growth of its brand.

Expanding Advertising Channels: From Google Ads to Airport Displays

To kickstart its advertising campaign, Tesla initially experimented with a few Google ads. These digital advertisements primarily emphasized the affordability of Tesla vehicles, tax incentives available to buyers, and the high safety ratings of their models. Gradually, Tesla expanded its advertising efforts, developing around 300 different ads to reach a wider audience.

In addition to online advertising, Tesla has also ventured into offline channels. One notable example is the installation of an advertisement featuring the Tesla Model Y at Haneda Airport in Tokyo, Japan. This wall-length ad has caught the attention of travelers and locals alike, sparking excitement and curiosity about Tesla’s offerings. The effectiveness of these airport displays in capturing the attention of potential customers remains to be seen.

Facing Increasing Competition: Adapting to the EV Landscape

Tesla’s decision to ramp up its advertising efforts is driven, in part, by the growing competition in the electric vehicle market. As more car manufacturers shift their focus towards EV production, Tesla recognizes the need to maintain its market dominance and attract new customers. By adopting a more proactive approach to advertising, Tesla aims to differentiate itself from its competitors and showcase its unique value proposition.

The Power of Creative and Disruptive Advertising

One of the key expectations surrounding Tesla’s advertising campaign is the creativity and disruptive nature of the advertisements. Tesla has never been a company to follow conventional marketing strategies, and it is unlikely to start now. Elon Musk’s visionary mindset and ability to think outside the box have been instrumental in Tesla’s success thus far. As such, the advertising content is expected to reflect Tesla’s innovation, cutting-edge technology, and the brand’s overall personality.

Evaluating the Potential Impact

While it is still early days for Tesla’s foray into advertising, industry experts and enthusiasts eagerly anticipate the impact it will have on the brand’s growth and reach. By leveraging advertising channels, Tesla has the potential to reach a wider audience, including those who may not have been previously exposed to the brand. This increased visibility may translate into a larger customer base and further establish Tesla as a dominant player in the electric vehicle market.

See first source: Yahoo News

FAQ

Q1: Why is Tesla starting an advertising campaign?

  • Tesla is launching an advertising campaign to amplify its brand message and reach a wider audience, marking a departure from its previous reliance on word-of-mouth and Elon Musk’s persona.

Q2: How successful has Tesla been without traditional advertising?

  • Tesla has been highly successful without traditional advertising by relying on customer enthusiasm and the charismatic presence of Elon Musk to generate attention and interest in its electric vehicles.

Q3: Why did Elon Musk decide to venture into advertising?

  • Elon Musk’s decision to explore advertising was an experiment to complement Tesla’s marketing efforts and leverage media to amplify the brand’s message.

Q4: How does Tesla’s advertising budget compare to other car manufacturers?

  • Tesla has historically allocated a much smaller budget for advertising compared to major car manufacturers, spending only $151,947 in the United States in 2022, while competitors like Ford, Toyota, and General Motors invested significantly larger sums.

Q5: What advertising channels is Tesla using for its campaign?

  • Tesla initially started with digital advertising on Google, emphasizing vehicle affordability, tax incentives, and safety ratings. It has also ventured into offline channels, such as airport displays.

Q6: Why is Tesla increasing its advertising efforts now?

  • Tesla is increasing its advertising efforts to remain competitive in the growing electric vehicle market, differentiate itself from competitors, and showcase its unique value proposition.

Q7: What can we expect from Tesla’s advertising content?

  • Tesla’s advertising content is expected to be creative and disruptive, reflecting the company’s innovative and visionary approach, cutting-edge technology, and unique personality.

Q8: What impact is Tesla hoping to achieve with its advertising campaign?

  • Tesla aims to reach a wider audience, potentially expanding its customer base and solidifying its position as a dominant player in the electric vehicle market through increased visibility and brand recognition.

Featured Image Credit: Photo by Charlie Deets; Unsplash – Thank you!

The post Elon Musk’s Bold Move: Tesla’s New Advertising Strategy appeared first on SmallBizTechnology.

]]>
64518
Jeff Bezos: Leaving Seattle and Embracing Miami https://www.smallbiztechnology.com/archive/2023/11/jeff-bezos-leaving-seattle-and-embracing-miami.html/ Fri, 03 Nov 2023 19:14:06 +0000 https://www.smallbiztechnology.com/?p=64514 After nearly 30 years in Seattle, Amazon founder Jeff Bezos has made the surprising announcement that he is leaving the birthplace of the e-commerce giant and moving back to his hometown of Miami. The decision, which Bezos shared in a heartfelt Instagram post, was driven by his desire to be closer to his parents and […]

The post Jeff Bezos: Leaving Seattle and Embracing Miami appeared first on SmallBizTechnology.

]]>
After nearly 30 years in Seattle, Amazon founder Jeff Bezos has made the surprising announcement that he is leaving the birthplace of the e-commerce giant and moving back to his hometown of Miami. The decision, which Bezos shared in a heartfelt Instagram post, was driven by his desire to be closer to his parents and the shifting operations of his space exploration company, Blue Origin, to Cape Canaveral, Florida. Bezos and his fiancée, Lauren Sanchez, also expressed their love for Miami. In this article, we delve into the reasons behind Bezos’ move, his connection to Seattle, and the implications of his relocation.

A Fond Farewell to Seattle

Seattle has been Bezos’ home since 1994, when he started Amazon out of his garage. Over the past three decades, the city has been integral to the growth and success of the e-commerce giant. In his Instagram post, Bezos expressed his deep emotional attachment to Seattle, stating, “Seattle, you will always have a piece of my heart.” He reminisced about the amazing memories he has made in the city and acknowledged that leaving is an emotional decision for him.

To emphasize his connection to Seattle, Bezos shared an old video clip of himself giving a tour of Amazon’s first office. The modest space consisted of three paper-filled desks and one large whiteboard. In the clip, Bezos exuded enthusiasm as he showcased the nerve center of what would eventually become one of the world’s largest companies.

Embracing Miami’s Warmth

Bezos’ decision to move back to Miami is driven by a combination of personal and professional factors. Firstly, his parents recently returned to Miami, and he wants to be closer to them. Family ties and the desire to spend more time with loved ones have always been important to Bezos, and this move reflects his commitment to nurturing those relationships.

Additionally, Bezos mentioned that Blue Origin’s operations are increasingly shifting to Cape Canaveral, Florida. By relocating to Miami, he will be in closer proximity to the company’s activities. The move aligns with Bezos’ vision for the future of space exploration and his commitment to advancing Blue Origin’s mission.

Moreover, Bezos and his fiancée, Lauren Sanchez, have expressed their love for Miami. The vibrant city offers a unique blend of culture, warmth, and opportunity, making it an attractive destination for many.

Investing in Miami’s Real Estate

As a testament to his commitment to Miami, Bezos recently purchased two luxurious properties in the city. In a span of two months, he acquired a $68 million estate and a $79 million mansion located in Florida’s exclusive “Billionaire Bunker” island. This move solidifies his intention to establish roots in Miami and further highlights his investment in the city’s future.

The “Billionaire Bunker” island is home to various high-profile individuals, including supermodel Adriana Lima, property magnate Jeff Soffer, singer-songwriter Julio Iglesias, and car dealership mogul Norman Braman. Bezos’ presence in this exclusive community adds to the allure and prestige of the area.

Financial Implications of the Move

Bezos’ relocation to Miami may have significant financial implications, particularly in terms of taxes. Unlike Washington, Florida does not have a capital gains tax. If Bezos chooses to sell Amazon shares, he may benefit from the absence of this tax in his new state of residence. Washington recently introduced a 7% tax on the sale of financial assets, which could have motivated Bezos to explore tax-friendly alternatives.

Both Washington and Florida do not impose state income taxes, making the move to Miami even more lucrative for individuals seeking to optimize their tax obligations.

See first source: Fox Business

FAQ

1. Why has Jeff Bezos decided to leave Seattle after nearly 30 years?

Jeff Bezos is leaving Seattle to be closer to his parents, who recently moved to Miami. Additionally, the shifting operations of his space exploration company, Blue Origin, to Cape Canaveral, Florida, played a role in his decision. Bezos and his fiancée, Lauren Sanchez, also expressed their love for Miami.

2. What has been Bezos’ connection to Seattle, and how significant has it been in his journey with Amazon?

Seattle has been Bezos’ home since he founded Amazon in 1994. The city has played a pivotal role in Amazon’s growth and success. Bezos has a deep emotional attachment to Seattle, which he expressed in a heartfelt Instagram post.

3. What prompted Bezos to embrace Miami as his new home?

Bezos’ move to Miami is influenced by personal and professional factors. He wants to be closer to his parents, who reside in Miami. Furthermore, Blue Origin’s operations are increasingly based in Cape Canaveral, Florida, making Miami a more convenient location. Bezos and Lauren Sanchez also have a genuine affection for the city.

4. What real estate investments has Bezos made in Miami?

As a sign of his commitment to Miami, Bezos recently purchased two luxurious properties in the city: a $68 million estate and a $79 million mansion on an exclusive island known as the “Billionaire Bunker.” These investments underscore his dedication to establishing a presence in Miami.

5. Are there financial implications to Bezos’ move from Washington to Florida?

Yes, there may be significant financial implications. Florida does not have a capital gains tax, whereas Washington recently introduced a 7% tax on the sale of financial assets. Bezos may benefit from the absence of a capital gains tax in Florida if he chooses to sell Amazon shares. Both Washington and Florida do not impose state income taxes, which can be advantageous for individuals looking to optimize their tax obligations.

Featured Image Credit: Photo by aurora.kreativ; Unsplash – Thank you!

The post Jeff Bezos: Leaving Seattle and Embracing Miami appeared first on SmallBizTechnology.

]]>
64514
5 Essential Strategies for Entrepreneurs to Safeguard Their Personal Finances https://www.smallbiztechnology.com/archive/2023/11/5-essential-strategies-for-entrepreneurs-to-safeguard-their-personal-finances.html/ Fri, 03 Nov 2023 18:32:11 +0000 https://www.smallbiztechnology.com/?p=64510 In their quest to build a successful company, founders tend to neglect their own personal finances— often to the detriment of their long-term wealth. While the allure of building a thriving business is strong, it’s essential not to lose sight of personal financial planning. By laying a strong financial foundation, entrepreneurs not only secure their […]

The post 5 Essential Strategies for Entrepreneurs to Safeguard Their Personal Finances appeared first on SmallBizTechnology.

]]>
In their quest to build a successful company, founders tend to neglect their own personal finances— often to the detriment of their long-term wealth. While the allure of building a thriving business is strong, it’s essential not to lose sight of personal financial planning. By laying a strong financial foundation, entrepreneurs not only secure their future but also enhance their decision-making capabilities.

The cornerstone of building financial security is starting now. Plus, the peace of mind that financial planning brings can also lead to greater decision-making as a founder. This article investigates five fundamental strategies entrepreneurs should embrace to ensure their financial well-being. These tips act as a guide for those entrepreneurs seeking future prosperity, security, and a tranquil retirement.

Diversify Your Assets

Diversification is the cornerstone of a robust financial portfolio. Entrepreneurs should extend their investment horizons beyond their business realms. According to a 2021 report by Fidelity Investments, a diversified portfolio can yield a 5.2% higher return compared to single-asset class investing. Diversification not only shields entrepreneurs from the turbulence of the market but also fuels the engine of financial growth.

A balanced mix of assets, including equities, bonds, real estate, and alternative investments, curtails risk and promotes growth. By embracing a diversified approach, founders are better equipped to capitalize on diverse sources of income, bolster their financial strength, and ensure their investments remain resilient against the erosive effects of inflation.

Simplify Retirement Planning With Annuities

While maxing out tax-deferred accounts such as an IRA is a start, founders often don’t have access to company retirement plans that would come with working for a large company. Instead, annuities can help make up for the gap. As underscored by Ty Young, CEO of Ty J. Young Financial, annuities emerge as a potent tool in the entrepreneur’s financial plan. “A crucial part of retirement planning is planning for the black swan events that we know, historically, are going to come,” opines Young. In a landscape marred by uncertainties, annuities offer a haven, safeguarding entrepreneurs against market vagaries while delivering consistent returns.

In the current financial landscape, “A fixed annuity will pay you a guaranteed rate of 5% that you can get for 3-5 years,” informs Young. Fixed index annuities, standing tall in the annuity space, have historically averaged a return of 6-8%. In the capricious waters of market volatilities and economic uncertainties, these financial instruments carve a path of stability and consistent growth for business owners.

Invest in Real Estate

Real estate stands as a tangible, lucrative investment channel offering both income and capital appreciation. According to the National Association of Real Estate Investment Trusts, real estate investments have delivered an annualized return of 9.4% over the past two decades, outshining the broader equity market.

In recent years, the integration of AI in real estate has been extremely useful in helping novice investors find and calculate the value of their investments. If you are hesitant to dive into this realm of investing, utilizing AI tools can help you gain the knowledge and expertise needed. For entrepreneurs, real estate can augment wealth and offer a steady income stream, amplifying financial security.

Be Strategic With Tax Planning

Tax planning, often relegated to the annals of obligatory compliance, can emerge as a potent ally in wealth accumulation. Entrepreneurs should consider maximizing contributions to tax-advantaged retirement accounts like IRAs and 401(k)s.

In addition to making sound investment decisions, properly planning for tax season for your business cannot be overstated. A report from the Tax Policy Center highlights that strategic tax planning can boost net income by up to 20%, a significant leap in the journey toward financial opulence.

Many entrepreneurs make the fatal error of burning through profits without setting aside funds for income tax. Doing so ultimately puts the business and business owner in a bind when the tax bill comes due.

Plan Ahead with Liquid Reserves

Entrepreneurs are no strangers to the tumultuous waters of financial uncertainties. A liquid emergency fund, equating to six to twelve months of living expenses, can be the anchor amidst business downturns and personal financial exigencies.

A 2022 survey by Bankrate revealed that a robust emergency fund was the linchpin that upheld the financial integrity of 45% of American households during economic upheavals. Having a well-planned liquid emergency fund not only provides a safety net during challenging times but also offers the peace of mind necessary for entrepreneurs to focus on their business growth. It acts as a financial lifeline, allowing them to weather storms with confidence and navigate unforeseen obstacles with resilience.

Protect Your Future With Sound Financial Planning

The entrepreneurial journey, marked by innovations, disruptions, and financial oscillations, demands a meticulous, strategic approach toward personal finance. Entrepreneurs need to weave diversification, annuities, real estate, tax efficiency, and liquidity into their financial blueprint.

Such a holistic approach not only catalyzes wealth accumulation but also scripts a narrative of financial security, prosperity, and a tranquil retirement. In the eloquent symphony of entrepreneurship, personal financial acumen plays a pivotal note, echoing the harmonious tunes of affluence and security long after the curtains of active business engagement have descended.

 

Featured image provided by Andrea Piacquadio; Pexels; Thanks!

The post 5 Essential Strategies for Entrepreneurs to Safeguard Their Personal Finances appeared first on SmallBizTechnology.

]]>
64510
Oil Prices Skyrocket https://www.smallbiztechnology.com/archive/2023/11/oil-prices-skyrocket.html/ Thu, 02 Nov 2023 18:25:11 +0000 https://www.smallbiztechnology.com/?p=64507 In a positive development for the oil market, prices soared, with Brent crude futures increasing by $2.29, or 2.7%, to $86.92 per barrel and U.S. West Texas Intermediate crude futures increasing by $2.23, or 2.8%, to $82.67 per barrel. This increase comes as risk appetite returns to financial markets following the U.S. Federal Reserve’s decision […]

The post Oil Prices Skyrocket appeared first on SmallBizTechnology.

]]>
In a positive development for the oil market, prices soared, with Brent crude futures increasing by $2.29, or 2.7%, to $86.92 per barrel and U.S. West Texas Intermediate crude futures increasing by $2.23, or 2.8%, to $82.67 per barrel. This increase comes as risk appetite returns to financial markets following the U.S. Federal Reserve’s decision to keep benchmark interest rates unchanged. This article will examine how recent decisions by the Federal Reserve and the Bank of England have affected oil prices, as well as other factors that have led to the current market situation.

The Interest Rate Freeze Caused by the Federal Reserve

U.S. Federal Reserve’s decision to keep benchmark interest rates at 5.25%-5.50% is a major factor in the recent increase in oil prices. As the U.S. economy performed better than expected, policymakers debated whether or not monetary policy needed to be tightened further to curb inflation. Investors in oil kept a close eye on the Federal Reserve’s actions, as rapid increases in interest rates could dampen economic activity and reduce the need for energy.

Phil Flynn, an analyst at Price Futures Group, believes that the bottom for oil prices is in sight if the Federal Reserve opts for a more accommodative approach. The market is anticipating that aggressive interest rate hikes will slow the economy, which will in turn reduce the demand for oil.

The BoE’s Consistent Interest Rate Policy

After 14 consecutive rate increases, the Bank of England followed the Federal Reserve and decided to keep its benchmark interest rate at 5.25% for another month. The Bank of England has reiterated that it does not plan to lower interest rates anytime soon. The focus has shifted from when the Bank of England’s tightening cycle peaked to how long rates will remain at their current level, as explained by OANDA analyst Craig Erlam.

The Bank of England is being cautious by not changing interest rates, weighing the need to curb inflation against the dangers of overtightening monetary policy. Because it shows that the central bank does not expect any immediate negative impacts on economic growth and energy demand, this stance is stabilizing and reassuring for the oil market.

Changes in Supply and International Tensions

Oil prices are affected by a number of factors, some of which are monetary policy decisions, supply dynamics, and geopolitical tensions. The world’s largest oil exporter, Saudi Arabia, is widely expected to confirm that it will keep its voluntary output cut of 1 million barrels per day in place through December. The goal of this decision is to stabilize oil prices by reducing production and increasing demand.

Any escalation of conflicts in the Middle East could disrupt oil supplies, so investors are keeping a close eye on the region. Specifically, fighting around Gaza City persisted, with Israeli forces meeting stiff opposition from Hamas militants. If tensions in the Middle East continue to rise, it could have an effect on the price of oil and cause supply disruptions.

See first source: Reuters

FAQ

What caused the recent increase in oil prices?

The recent increase in oil prices is attributed to the U.S. Federal Reserve’s decision to keep benchmark interest rates unchanged, and the Bank of England’s consistent interest rate policy. Other factors include supply dynamics and geopolitical tensions.

How does the Federal Reserve’s interest rate decision affect oil prices?

The decision to keep benchmark interest rates unchanged can boost oil prices as it reflects a more accommodative monetary policy. High interest rates could dampen economic activity and reduce energy demand, thereby affecting oil prices.

What has been the reaction of analysts to the Federal Reserve’s decision regarding oil prices?

Analyst Phil Flynn from Price Futures Group believes that a more accommodative approach by the Federal Reserve suggests that the bottom for oil prices is in sight, and aggressive interest rate hikes, which could slow the economy, will in turn reduce the demand for oil.

What is the Bank of England’s stance on interest rates and how does it impact the oil market?

The Bank of England decided to maintain its benchmark interest rate at 5.25% following 14 consecutive rate increases. This stance, showing no immediate negative impacts on economic growth and energy demand, is viewed as stabilizing and reassuring for the oil market.

How are changes in oil supply affecting the market?

Saudi Arabia’s decision to keep its voluntary output cut of 1 million barrels per day through December aims to stabilize oil prices by reducing production and increasing demand.

How do international tensions influence oil prices?

Escalations in conflicts, particularly in the Middle East, can disrupt oil supplies. For instance, ongoing fighting around Gaza City and rising tensions in the Middle East are closely monitored by investors as they could affect oil supply and consequently, oil prices.

What was the increase in Brent crude and U.S. West Texas Intermediate crude prices?

Brent crude futures increased by $2.29, or 2.7%, to $86.92 per barrel, and U.S. West Texas Intermediate crude futures increased by $2.23, or 2.8%, to $82.67 per barrel.

Featured Image Credit: Photo by Zbynek Burival; Unsplash – Thank you!

The post Oil Prices Skyrocket appeared first on SmallBizTechnology.

]]>
64507
Interest Rates: Investors Wait for Fed’s Decision https://www.smallbiztechnology.com/archive/2023/11/interest-rates-investors-wait-for-feds-decision.html/ Wed, 01 Nov 2023 19:30:08 +0000 https://www.smallbiztechnology.com/?p=64504 Investors around the world are eagerly awaiting the Federal Reserve’s decision on interest rates, as the central bank’s next move could have significant implications for the global economy. While it is widely expected that the Fed will leave interest rates unchanged in its upcoming announcement, Wall Street is growing increasingly anxious about the possibility of […]

The post Interest Rates: Investors Wait for Fed’s Decision appeared first on SmallBizTechnology.

]]>
Investors around the world are eagerly awaiting the Federal Reserve’s decision on interest rates, as the central bank’s next move could have significant implications for the global economy. While it is widely expected that the Fed will leave interest rates unchanged in its upcoming announcement, Wall Street is growing increasingly anxious about the possibility of a shift in the central bank’s strategy.

The Fed’s Current Stance and Wall Street’s Concerns

The Federal Reserve has not made any changes to interest rates since July, and many analysts expect that trend to continue in the upcoming announcement. However, investors are closely watching for any indications of a change in the Fed’s higher-for-longer approach to rates. There is growing speculation that the central bank may consider a rate hike as early as next month, which has contributed to the sense of unease in the markets.

The Treasury Department’s Role and Market Volatility

Before the Fed’s announcement, market participants will also be closely monitoring the Treasury Department’s quarterly refunding update. This update provides insights into the government’s borrowing plans for the coming months. Ordinarily, this announcement would be routine, but it comes at a time of significant tension in the bond market.

Last month, yields on 10-year Treasury notes reached a 16-year high as investors offloaded their bond holdings. This surge in yields has led to higher borrowing costs for consumers and businesses. The Treasury Department’s decision to auction off more than $1.5 trillion in debt over the next six months has raised concerns about potentially adding more volatility to both the stock and bond markets.

What to Expect from Jay Powell’s Remarks

Investors will be closely parsing the words of Federal Reserve Chair Jay Powell as he discusses the outlook on interest rates and the economy. The language he uses to describe the rates outlook will be of particular interest, as it may provide clues about the central bank’s future actions.

At the September meeting, Fed policymakers indicated that they saw room for another rate increase if inflation rebounded. Since then, there have been indications of strong growth in hiring and consumer spending. The latest wage data also showed elevated employment costs, suggesting that efforts to tame inflation may take longer than initially expected.

Diverging Views on Future Rate Hikes

There is a range of opinions on what the Fed’s next move will be. Economists at Vanguard and Bank of America believe that the central bank will have to raise interest rates again to counter inflationary pressures. However, Mohit Kumar, chief financial economist at Jefferies, suggests that the bar for another rate hike is high.

There is more consensus, however, that interest rates will remain higher for an extended period. The futures market is currently pricing in a 50-50 chance that the Fed’s first rate cut will not happen until next June. Additionally, the prime lending rate is expected to remain at or above 5 percent through next year.

Economic Implications and Market Response

The Fed’s decision on interest rates and any accompanying remarks from Jay Powell will have significant economic implications. Changes in rates can impact borrowing costs for individuals and businesses, which in turn can influence spending, investment, and overall economic growth.

The stock and bond markets are likely to react to the Fed’s announcement, with the potential for increased volatility. The S&P 500 recently experienced its third consecutive losing month, partly due to concerns about the Israel-Hamas conflict’s impact on global growth. U.S. Treasuries have also experienced six consecutive months of selling, highlighting investors’ unease.

Other Influencing Factors and Global Efforts

Beyond the Fed’s decision, there are other factors at play that could impact the global economy. For example, Vice President Kamala Harris recently proposed new A.I. rules, emphasizing the need for global norms and regulations for the technology’s military use. Chinese scientists have also called for an international regulatory body to address the risks associated with artificial intelligence.

Additionally, the WeWork saga continues as the embattled co-working company reportedly plans to file for bankruptcy. This development follows a missed bond interest payment, marking a significant decline in the company’s fortunes over the past few years. The closure of a major British hedge fund due to sexual misconduct allegations against its founder also highlights ongoing challenges in the financial industry.

See first source: NY Times

FAQ

What is the anticipation regarding the Federal Reserve’s decision on interest rates?

Investors are keenly awaiting the Federal Reserve’s decision on interest rates as it could significantly impact the global economy. There’s growing anxiety among Wall Street about a possible shift in the central bank’s strategy.

Has the Federal Reserve changed the interest rates recently?

No, the Federal Reserve has not altered the interest rates since July, with many expecting this trend to continue in the upcoming announcement.

What speculation is causing unease in the markets?

Speculation that the central bank may consider a rate hike as early as next month is causing a sense of unease in the markets.

What role does the Treasury Department play in this scenario?

The Treasury Department’s quarterly refunding update, which reveals the government’s borrowing plans, is closely monitored by market participants. Its decision to auction off more than $1.5 trillion in debt over the next six months has raised concerns about potential volatility in the stock and bond markets.

How might Jay Powell’s remarks impact investors’ outlook?

Investors will scrutinize Federal Reserve Chair Jay Powell’s words on interest rates and economic outlook, as his language may provide clues about the central bank’s future actions.

What are the diverse views on future rate hikes?

While some economists believe that the Fed will need to raise interest rates again to counter inflationary pressures, others suggest that the bar for another rate hike is high. However, there’s a consensus that interest rates will remain higher for an extended period.

What are the potential economic implications of the Fed’s decision on interest rates?

Changes in interest rates can affect borrowing costs for individuals and businesses, influencing spending, investment, and overall economic growth. Market reactions could include increased volatility in the stock and bond markets.

How are global developments influencing the economic outlook?

Other global developments, such as proposed A.I. rules by Vice President Kamala Harris and calls for international regulatory bodies for A.I., along with ongoing financial industry challenges like the WeWork saga and the closure of a major British hedge fund, also play a part in the broader economic outlook.

How are the markets currently reacting to economic factors?

The S&P 500 recently saw its third consecutive losing month partly due to global growth concerns stemming from the Israel-Hamas conflict, and U.S. Treasuries have experienced six consecutive months of selling, showcasing investors’ unease.

What is the anticipated timeline for a possible rate cut by the Fed?

The futures market is currently pricing a 50-50 chance that the Fed’s first rate cut will not occur until next June, with the prime lending rate expected to remain at or above 5 percent through next year.

Featured Image Credit: Photo by Markus Spiske; Unsplash – Thank you!

The post Interest Rates: Investors Wait for Fed’s Decision appeared first on SmallBizTechnology.

]]>
64504
Key Things To Consider When Choosing CAD Software  https://www.smallbiztechnology.com/archive/2023/10/key-things-to-consider-when-choosing-cad-software.html/ Tue, 31 Oct 2023 19:42:17 +0000 https://www.smallbiztechnology.com/?p=64501 Computer-aided design (CAD) has been around for decades. However, it’s only since the 1990s that CAD software has become widely available. Today, solutions like Dassault Systèmes CAD software are used by professionals working within a variety of fields. It’s a staple of the product design process, but also its applications in architecture, engineering and construction. […]

The post Key Things To Consider When Choosing CAD Software  appeared first on SmallBizTechnology.

]]>
Computer-aided design (CAD) has been around for decades. However, it’s only since the 1990s that CAD software has become widely available. Today, solutions like Dassault Systèmes CAD software are used by professionals working within a variety of fields. It’s a staple of the product design process, but also its applications in architecture, engineering and construction. While CAD software can make quick work of 3D modelling, not all solutions are created equal. Need help finding the best software package for your needs? Below are just a few things to bear in mind when selecting the right software for your requirements.

What Do You Actually Need CAD Software For? 

The answer to this question might seem straightforward enough, but some software packages are going to be better suited to your needs than others. Do you need the option to readily share designs with external teams or clients? You’ll need to consider cross-compatibility and choose software that allows for hassle-free exports without running into any formatting issues.

Don’t Always Go with the Cheapest Option 

In 2023, the CAD software market was worth more than $11 billion. By 2030, revenues are expected to soar past the $17 billion mark. While there’s a healthy appetite for 3D modelling software, many businesses make the mistake of cutting corners and going for cheaper options that aren’t fit for purpose.

Full-featured CAD software comes at a cost but a premium price tag. While budget-friendly options are readily available, these often come with throttling design limitations. If you are tempted to go with a cheaper solution, you should at least look for software that can be upgraded to unlock more advanced features. Alternatively, you

could face a situation where you’re forced to upgrade to an entirely new package to access just a handful of relevant features.

User-Friendliness and Learning Curves 

While CAD software is generally designed with advanced learners in mind, don’t overlook the importance of user-friendliness. Even those with experience in 3D modelling software will need some adjustment time. CAD

software is rarely an inexpensive investment, and you’ll want something that can be fully utilised by the people who’ll be using the software daily.

It’s tempting to go with CAD solutions that seem similar to the software you’re currently using. However, similarities tend to be superficial, and there’s no guarantee that the software you’ve chosen will be as accessible as you first thought. To make life easier for your teams, choose software with user-friendly features like ribbon layouts and a good degree of automation. For peace of mind, make sure you’re selecting software that’s well-represented by an online community and a ready supply of training material.

Compatibility Counts 

There are a lot of technical considerations involved when choosing CAD software. However, compatibility is arguably one of the most important. Does the software you’re interested in allow you to easily import and export data? You’ll also need to think about data translation. The more frequently you translate data, the longer a project can take. If you’re looking to streamline your operation and make your processes more efficient, you’ll want something that excels when it comes to software integration.

What New Features Are Available? 

You might pick a CAD software package today that ticks every last one of your requirements. However, the same software is unlikely to provide you with the full suite of tools needed to complete your projects in a couple of years. The best CAD software providers ensure new features are readily introduced without you having to shell out brand-new software licences. Here, some due diligence is required on your part. Don’t always trust the promises of a software provider. Instead, do your homework and see what existing users are saying about software updates and the frequency of said updates.

Making the Right Choice 

If 3D modelling is a key part of your business, you can’t cut corners when selecting CAD software. If you try and make a saving on a budget-friendly solution, you might find yourself locked out of the design features you really need. What’s more, second-rate software can lead to crippling inefficiencies that slow down workflows and leave little scope for automation. By identifying your specific requirements and considering your wider infrastructure, you’ll stand a better chance at making the right choice when selecting CAD software.

 

Featured image provided by ThisIsEngineering; Pexels; Thanks!

The post Key Things To Consider When Choosing CAD Software  appeared first on SmallBizTechnology.

]]>
64501
5 Use Cases of AI in the Financial Industry https://www.smallbiztechnology.com/archive/2023/10/5-use-cases-of-ai-in-the-financial-industry.html/ Tue, 31 Oct 2023 19:23:40 +0000 https://www.smallbiztechnology.com/?p=64495 The financial services industry faces increased challenges of random instability, uncertainty, and unpredictability. Global economic shocks can arrive through many sources like the COVID-19 pandemic and many recent upheavals. That’s why many leaders have turned to increasingly efficient AI applications to remove uncertainties caused by human error, and speed up trades and the dissemination of […]

The post 5 Use Cases of AI in the Financial Industry appeared first on SmallBizTechnology.

]]>
The financial services industry faces increased challenges of random instability, uncertainty, and unpredictability. Global economic shocks can arrive through many sources like the COVID-19 pandemic and many recent upheavals. That’s why many leaders have turned to increasingly efficient AI applications to remove uncertainties caused by human error, and speed up trades and the dissemination of information 24/7.

Keeping up with criminal attacks on financial industries becomes more difficult because of new ways of creative ways of money laundering, more complex regulatory mandates that limit what businesses can do, and the technological capabilities of your competitors. That’s why many experts recommend AI applications for evening the playing field. The benefits of artificial intelligence usage in finance include:

  • Personalizing financial products and services
  • Creating business opportunities based on speed
  • Automating operations
  • Managing risk and fraud
  • Fostering better compliance and transparency
  • Reducing costs
  • Enabling faster communications and processing

There’s no end in sight for all the benefits of generative AI applications.

AI Application in Finance

financial services application

The potential of AI to transform financial services and improve efficiency, security, and customer experience. The possible use of AI financial service applications has reached a watershed moment in time that can transform the industry and set new highs for efficiency, security and the crucial customer experience. Artificial intelligence use cases have become widespread within the financial industry within a fairly short time, and the sky’s the limit for new applications from creative, focused companies like financial software development services. Five of the top uses include the following uses.

1. Fraud Detection and Prevention

Advanced software algorithms can change the scope of fraud. Enhancing AI efforts for social engineering creates vast opportunities for fraudulent scams. It’s important to protect your company with your own fraud detection software. Ideally, proper software works proactively to detect and prevent actions that might expose your company to criminal fraud.

2. Algorithmic Trading

You can’t keep up manually with trades that often earn small profits many times a day or even a fraction of a second. AI use cases in finance favor algorithm trading that takes place in fractions of a second. The opportunities come from the speed, adaptability, and accuracy of AI-generated trades. Many brokers and investors already use AI for its predictive analytics and real-time access to data.

3. Chatbots for Customer Service

If you visit many websites, you already know that chatbots have taken a major hold over customer service in all industries. Financial services can use chatbots to answer queries, manage accounts, and provide customer support in the fast-moving financial industry where people want immediate answers. Chatbots generate cost savings and improve the customer experience. Using these chatbots boosts customer service, saves money spent on human customer service reps, and creates a clear trail of everything to address the situation.

4. Credit Scoring and Risk Assessment

AI can analyze more data tailored to specific demographic groups to assess a person’s creditworthiness for business or personal loans. The same tools also work for assessing risk management, which insurance companies and other financial concerns make to underwrite policies and expedite important decisions.

5. Personalized Financial Advice

AI-driven robotic advisors have the unique ability to analyze vast amounts of data to create personalized financial reports and provide investment advice on the current market and the investor’s goals.

Uses for generative AI for personalized financial services include:

  • Developing financial forecasts and budgets using predictive analytics, modeling, and hypothetical market scenarios.
  • Providing financial insights to businesses researching trends and how to capitalize on them.
  • Using AI to produce financial insights and commentary
  • Cutting the time needed to produce business reports on-demand, recurring reports, and information for special projects
  • Automating intelligence gathering by creating predictive templates for any market upheaval
  • Leveraging generative AI’s vast language model for more access to a wide cross-section of public opinion for generating slanted market insights, competitive intelligence, and personalized analyses
  • Analyzing data for CRM and ERP applications to provide personalize marketing strategies
  • Managing customer business contracts to trigger alerts when terms expire] and provide data on any customer service issues
  • Detecting errors, fraud signs, and financial anomalies

Summary of Using AI Intelligently for Business

Many firms from all industries now invest in AI software to meet their goals, which tend to be virtually unlimited. Creative use of AI solutions for the financial service industry generates tangible, measurable, and verifiable results. Like any new technology, there must be integration with human-based staff, the company’s culture, and extant technology.

Failing to use AI resources in your financial business means that you could fall behind your competitors, risk large losses to fraud, and fail to capitalize on time-sensitive market opportunities. Your customers expect you to execute their business securely and efficiently with the latest financial tools available. The only way to do that in the backbiting financial services industry is to stay ahead of the game with your own AI software.

The post 5 Use Cases of AI in the Financial Industry appeared first on SmallBizTechnology.

]]>
64495
Nvidia Shares Drop After US Government Restrictions on China Orders https://www.smallbiztechnology.com/archive/2023/10/nvidia-shares-drop-after-us-government-restrictions-on-china-orders.html/ Tue, 31 Oct 2023 17:28:35 +0000 https://www.smallbiztechnology.com/?p=64492 The stock of Nvidia Corp, the artificial intelligence (AI) giant, plummeted by approximately 5% to a near five-month low following reports of potential order cancellations worth up to $5 billion to major Chinese technology companies. The cancellations are said to be in compliance with new US government restrictions. Nvidia was notified last week that its […]

The post Nvidia Shares Drop After US Government Restrictions on China Orders appeared first on SmallBizTechnology.

]]>
The stock of Nvidia Corp, the artificial intelligence (AI) giant, plummeted by approximately 5% to a near five-month low following reports of potential order cancellations worth up to $5 billion to major Chinese technology companies. The cancellations are said to be in compliance with new US government restrictions. Nvidia was notified last week that its AI chip orders scheduled for delivery next year to companies such as Alibaba Group, TikTok owner-ByteDance, and Baidu are subject to the latest export restrictions announced by the US Commerce Department.

Impact on Nvidia Stock

Nvidia’s stock fell to as low as $392.30, down 4.7%, which is the lowest level it has reached since mid-June. The stock, which has been a major driver of this year’s 22% gain in the Nasdaq index, is now down nearly 20% from its record high close of $493.55 reached on August 31. However, some experts believe that the stock is getting oversold and that the impact of the export restrictions may be more long-term than short-term. Tom Plumb, the CEO and lead portfolio manager at Plumb Funds, stated that he still expects a strong quarter from Nvidia and considers it a great long-term holding despite the current volatility.

New US Government Export Restrictions

The Biden administration recently imposed export restrictions on shipments of AI chips designed by Nvidia and others to China. The move is aimed at preventing Beijing from acquiring cutting-edge US technologies that could potentially strengthen its military capabilities. These new rules, which go into effect in November, also include export controls to countries such as Iran and Russia.

Nvidia’s Response and Future Outlook

Nvidia has stated that there is “high demand” for its advanced chips, which often require significant lead time to build. The company is working to allocate orders to its wide range of customers in the United States and other countries. Furthermore, Nvidia’s spokesperson has reassured that the new export controls will not have a meaningful impact in the near term.

However, some analysts believe that Nvidia’s stock may be priced too high and that any deviation from perfection could have a major impact. Thomas Hayes, the chairman at Great Hill Capital, stated that when a stock is trading at 20 times sales and 40 times earnings, even a slight stumble can be significant.

Key Takeaways

  • Nvidia’s stock dropped by around 5% to a near five-month low following reports of potential order cancellations worth up to $5 billion to major Chinese technology companies.
  • The cancellations are in compliance with new US government restrictions on the export of AI chips to China.
  • The stock is down nearly 20% from its record high close in August, but some experts believe it is oversold and that the impact may be more long-term than short-term.
  • The Biden administration imposed export restrictions on AI chip shipments to China to prevent the country from acquiring advanced US technologies.
  • Nvidia has reassured that the new export controls will not have a meaningful impact in the near term.
  • Some analysts believe that Nvidia’s stock may be priced too high, which makes it vulnerable to any deviation from perfection.

See first source: Reuters

FAQ

What caused the drop in Nvidia’s stock?

Nvidia Corp’s stock dropped by approximately 5% following reports of potential order cancellations worth up to $5 billion to major Chinese technology companies due to new US government export restrictions.

How significant was the drop in Nvidia’s stock price?

The stock plummeted to a near five-month low of $392.30, which is a 4.7% decrease, marking the lowest level since mid-June.

Who are the Chinese companies affected by the order cancellations?

The major Chinese technology companies affected include Alibaba Group, ByteDance (owner of TikTok), and Baidu.

What are the new US government export restrictions?

The Biden administration imposed export restrictions on shipments of AI chips designed by Nvidia and others to China to prevent Beijing from acquiring cutting-edge US technologies that could potentially strengthen its military capabilities.

When do the new export restrictions go into effect?

The new export restrictions are set to go into effect in November.

What has been Nvidia’s response to the new export restrictions?

Nvidia stated there’s “high demand” for its advanced chips and is working to allocate orders to a wide range of customers in the US and other countries. They also reassured that the export controls will not have a meaningful impact in the near term.

What are some experts saying about Nvidia’s stock and the impact of export restrictions?

Some experts believe the stock is getting oversold and the impact of export restrictions may be more long-term. Tom Plumb expects a strong quarter from Nvidia and considers it a great long-term holding despite the volatility.

Featured Image Credit: Photo by BoliviaInteligente; Unsplash – Thank you!

The post Nvidia Shares Drop After US Government Restrictions on China Orders appeared first on SmallBizTechnology.

]]>
64492
Ford Shares Decline: Earnings Fall Short, EVs Disappoint https://www.smallbiztechnology.com/archive/2023/10/ford-shares-decline-earnings-fall-short-evs-disappoint.html/ Fri, 27 Oct 2023 15:35:08 +0000 https://www.smallbiztechnology.com/?p=64484 Ford Motor Company, one of the leading automakers in the world, recently reported its third-quarter earnings, which fell short of analysts’ estimates. The disappointing results were attributed to lost production due to a strike by the United Auto Workers (UAW) at three of Ford’s key U.S. factories. In addition, Ford’s electric vehicle (EV) demand did […]

The post Ford Shares Decline: Earnings Fall Short, EVs Disappoint appeared first on SmallBizTechnology.

]]>
Ford Motor Company, one of the leading automakers in the world, recently reported its third-quarter earnings, which fell short of analysts’ estimates. The disappointing results were attributed to lost production due to a strike by the United Auto Workers (UAW) at three of Ford’s key U.S. factories. In addition, Ford’s electric vehicle (EV) demand did not meet expectations, raising concerns among investors about the company’s ability to compete with the likes of Tesla. This article delves into the details of Ford’s earnings report and the challenges the company faces in the EV market.

Ford’s Third-Quarter Results Miss Expectations

Ford’s revenue and profit for the third quarter of the year did not meet analysts’ expectations, leading to a sharp decline in the company’s stock price. The missed estimates were primarily attributed to the strike initiated by the UAW at three of Ford’s crucial U.S. factories, including an important truck factory in Kentucky. The lost production during the strike significantly impacted Ford’s financial performance for the quarter.

In contrast to Ford’s disappointing results, rival General Motors (GM) reported robust revenue and profit figures that exceeded Wall Street estimates. This disparity in performance further raised concerns among investors about Ford’s ability to effectively compete in the automotive market.

Impact of UAW Strike on Ford’s Financials

The strike by the UAW had a substantial impact on Ford’s financials for the third quarter. The lost production resulted in lower revenue and profit figures, as the company struggled to meet customer demand. However, there was a glimmer of hope as Ford became the first of the three Detroit automakers to reach a tentative agreement with the UAW. This agreement allowed striking workers to return to their jobs before the new deal was officially ratified.

While this agreement is a positive development for Ford, it comes at a cost. CFO John Lawler revealed that if the UAW deal is ratified by members, it will add $850 to $900 in costs to every vehicle assembled in the U.S. This additional expense puts pressure on CEO Jim Farley’s ongoing efforts to improve Ford’s costs and quality.

Delay in EV Manufacturing Capacity Spending

Another significant announcement made by Ford was the decision to delay approximately $12 billion in previously announced spending on EV manufacturing capacity. The company cited a shift in customer preferences in North America, stating that customers are no longer willing to pay a premium for an EV vehicle compared to a comparable internal-combustion or hybrid alternative.

Despite this delay, Ford made it clear that it is not cutting back on or postponing its plans to develop more advanced EVs. However, investors who are concerned about Ford’s ability to compete with Tesla and other new EV entrants were given another reason to be cautious. The decision to postpone spending on EV manufacturing capacity raises questions about Ford’s long-term EV strategy and its ability to capture a significant share of the growing EV market.

Uncertainty Surrounding Ford’s Future Performance

The disappointing third-quarter results and the challenges faced by Ford in the EV market have created uncertainty surrounding the company’s future performance. Ford’s stock decline reflects investors’ concerns about the company’s ability to navigate the rapidly changing automotive landscape.

Ford’s withdrawal of its previous financial guidance for 2023 in light of the pending deal with the UAW further adds to the uncertainty. The UAW agreement, while resolving the immediate strike issue, introduces additional costs for Ford and puts pressure on the company’s profitability.

See first source: CNBC

FAQ

1. Why did Ford’s third-quarter earnings fall short of analysts’ estimates?

Ford’s third-quarter earnings missed expectations due to a strike initiated by the United Auto Workers (UAW) at three of the company’s crucial U.S. factories. The lost production during the strike significantly impacted Ford’s financial performance for the quarter.

2. How did the UAW strike affect Ford’s financials?

The UAW strike resulted in lower revenue and profit figures for Ford, as the company struggled to meet customer demand during the strike. While Ford reached a tentative agreement with the UAW, it comes with added costs, potentially affecting the company’s financials in the future.

3. How does Ford’s performance compare to that of rival General Motors (GM)?

While Ford’s results fell short of expectations, General Motors reported robust revenue and profit figures that exceeded Wall Street estimates. This performance disparity raised concerns among investors about Ford’s competitiveness in the automotive market.

4. Why did Ford decide to delay spending on EV manufacturing capacity?

Ford postponed approximately $12 billion in spending on EV manufacturing capacity, citing a shift in customer preferences in North America. Customers are now less willing to pay a premium for EVs compared to internal-combustion or hybrid alternatives.

5. Is Ford reducing its commitment to EVs altogether?

No, Ford clarified that it is not cutting back on its plans to develop more advanced EVs. However, the decision to delay spending on EV manufacturing capacity has raised questions about Ford’s long-term EV strategy and its ability to compete effectively in the growing EV market.

6. What is the overall outlook for Ford’s future performance?

The disappointing third-quarter results, challenges in the EV market, and uncertainties surrounding the UAW agreement have created uncertainty about Ford’s future performance. The company’s stock decline reflects investor concerns about its ability to navigate the evolving automotive landscape and maintain profitability.

Featured Image Credit: Robin Mathlener; Unsplash – Thank you!

The post Ford Shares Decline: Earnings Fall Short, EVs Disappoint appeared first on SmallBizTechnology.

]]>
64484
Taylor Swift Explodes UMG’s Revenue https://www.smallbiztechnology.com/archive/2023/10/taylor-swift-explodes-umgs-revenue.html/ Thu, 26 Oct 2023 18:47:16 +0000 https://www.smallbiztechnology.com/?p=64480 The third quarter of this year saw a significant increase in revenue for Universal Music Group thanks to the phenomenon that is Taylor Swift. Swift’s latest album, “Speak Now (Taylor’s Version),” not only smashed sales records, but also created new milestones in the history of recorded music. In this article, we’ll look at how Swift’s […]

The post Taylor Swift Explodes UMG’s Revenue appeared first on SmallBizTechnology.

]]>
The third quarter of this year saw a significant increase in revenue for Universal Music Group thanks to the phenomenon that is Taylor Swift. Swift’s latest album, “Speak Now (Taylor’s Version),” not only smashed sales records, but also created new milestones in the history of recorded music. In this article, we’ll look at how Swift’s fame has affected Universal Music Group’s bottom line, as well as how the label is using artificial intelligence (AI) and other technologies to improve the streaming economy for musicians.

Swift’s Explosive Popularity

The success, fame, and rise to fame of Taylor Swift have been nothing short of phenomenal. Swift made history when she released “Speak Now (Taylor’s Version),” making her the first female artist to simultaneously have four albums in the Top 10 of the Billboard 200. This feat hasn’t been accomplished since the Beatles had three albums with songs in the Top 10 at the same time. During an investor call, Lucian Grainge, chairman and chief executive officer of Universal Music, praised Swift for the significant impact she has had on the music business.

Swift’s “1989 (Taylor’s Version)” will be released on Friday, and it’s expected to continue her run of success. The release of this album is sure to boost sales for Universal Music Group. Swift’s longevity and ability to captivate listeners have made her a priceless asset to the record company.

Increasing Streaming’s Financial Viability

In addition to cashing in on Swift’s popularity, Universal Music Group is working to enhance the streaming industry’s economics. The company’s goal is to develop a strategy that is more artist-centric, guaranteeing that creators will be compensated fairly for their efforts. This was made possible through a ground-breaking agreement between Universal Music and the French music streaming service Deezer. The aim of this agreement is to reduce the influence of “noise” on royalty distribution while rewarding artists who successfully attract and engage with fans through increased song streams.

Universal Music Group is leading the way in the music industry’s adoption of technology by working closely with YouTube. The company is investigating the potential of artificial intelligence to boost musical creativity by teaming up with YouTube on a Music AI Incubator. Universal Music Group is working closely with YouTube to create opportunities and solutions that prioritize artists’ rights and compensation, in contrast to previous instances where the music community had to navigate the release of new technologies without a clear business model.

Economic Results

The success of Taylor Swift and the company’s strategic initiatives paid off for Universal Music Group in the third quarter. There was a 3.3% increase in quarterly revenue to $2.75 billion ($2.9 billion) from the previous year. The company’s earnings before interest, taxes, depreciation, and amortization (EBITDA) increased by 5.1% to a total of 581 million euros.

Universal Music Group’s quarterly revenue increased by nearly 10% in constant currency, and the company’s adjusted EBITDA increased by 11.3%. However, EBITDA for the quarter dropped by 11.3% to 478 million Euros due primarily to 103 million Euros in non-cash share-based compensation expenses.

The Revenue Pie Chart

Consider the following segmentation of Universal Music Group’s revenue:

Commercial Disc Sales

Total sales of recorded music, including both physical and digital formats, amounted to 2 billion Euros during the period. This is a drop of 1.1% from last year, but it’s important to remember that the streaming industry still managed to post impressive growth. In the most recent quarter, subscription revenue grew by 6.7% to more than 1 billion Euros. But because of the soft advertising market, the income from free streaming services that rely on advertisements fell by 1.4%.

Putting Out Music

The music publishing industry saw a substantial revenue increase of 17.5%, to 491 million euros. The increasing need for music licensing and the catalog’s enduring appeal have contributed to this growth for Universal Music Group.

Product Sales

The increase in revenue at Universal Music Group was driven in part by a 20.1% surge in merchandise sales to 227 million euros. This growth is likely attributable to the popularity of artists like Taylor Swift, who enjoy devoted fan bases that are eager to spend money on their merch.

Popular Items

The wide variety of UMG’s signed artists is largely responsible for the label’s success. Taylor Swift, Seventeen, Morgan Wallen, Olivia Rodrigo, and King & Prince were among the best-selling artists in the third quarter. These musicians are well-liked because of their consistent, high-quality output that appeals to listeners all over the world.

See first source: Reuters

FAQ

1. How has Taylor Swift’s latest album, “Speak Now (Taylor’s Version),” impacted Universal Music Group’s revenue?

Taylor Swift’s album “Speak Now (Taylor’s Version)” significantly boosted Universal Music Group’s revenue in the third quarter. Her success has played a pivotal role in the label’s financial performance.

2. What notable achievement did Taylor Swift accomplish with her album “Speak Now (Taylor’s Version)”?

Taylor Swift made history by becoming the first female artist to simultaneously have four albums in the Top 10 of the Billboard 200. This achievement hasn’t been seen since the Beatles had three albums with songs in the Top 10 at the same time.

3. How is Universal Music Group working to improve the streaming industry’s economics?

Universal Music Group is striving to create a more artist-centric streaming industry, ensuring fair compensation for creators. They have entered into an agreement with Deezer to reduce the influence of “noise” on royalty distribution and reward artists who engage with fans through increased song streams.

4. How is Universal Music Group collaborating with YouTube to advance the music industry’s technology adoption?

Universal Music Group is working closely with YouTube on a Music AI Incubator, exploring the potential of artificial intelligence to enhance musical creativity. They aim to prioritize artists’ rights and compensation, unlike previous instances where new technologies lacked a clear business model.

5. What were the economic results for Universal Music Group in the third quarter?

In the third quarter, Universal Music Group reported a 3.3% increase in revenue to $2.75 billion. Earnings before interest, taxes, depreciation, and amortization (EBITDA) also increased by 5.1% to 581 million euros.

6. Who were some of the best-selling artists for Universal Music Group in the third quarter?

Some of the best-selling artists for Universal Music Group in the third quarter included Taylor Swift, Seventeen, Morgan Wallen, Olivia Rodrigo, and King & Prince. These artists have gained popularity due to their consistent, high-quality music that resonates with audiences worldwide.

Featured Image Credit: Raphael Lovaski; Unsplash – Thank you!

The post Taylor Swift Explodes UMG’s Revenue appeared first on SmallBizTechnology.

]]>
64480
Fed Proposes Slashing Debit Card Transaction Fees https://www.smallbiztechnology.com/archive/2023/10/fed-proposes-slashing-debit-card-transaction-fees.html/ Wed, 25 Oct 2023 18:08:26 +0000 https://www.smallbiztechnology.com/?p=64477 The US Federal Reserve is set to propose significant changes to the fees that banks can charge merchants for processing debit card transactions. The proposed cuts, if approved, would result in a reduction of nearly a third in the amount of fees banks can charge. This move has set the stage for a battle between […]

The post Fed Proposes Slashing Debit Card Transaction Fees appeared first on SmallBizTechnology.

]]>
The US Federal Reserve is set to propose significant changes to the fees that banks can charge merchants for processing debit card transactions. The proposed cuts, if approved, would result in a reduction of nearly a third in the amount of fees banks can charge. This move has set the stage for a battle between the banking and retail industries.

The Proposed Changes

The Federal Reserve’s proposal, which is scheduled to be voted on by the board, intends to lower the current cap on debit card transaction fees from 21 cents per transaction to 14.4 cents per transaction. This reduction is based on the data received since the cap was first established in 2011, which has shown that transaction processing costs have decreased significantly.

In addition to the reduction in transaction fees, the proposal also suggests a slight decrease in the additional fee that banks can charge from 0.05% of the transaction cost to 0.04%. However, the Fed also proposes an expansion of the supplemental fee that banks can charge to cover fraud prevention services from 1 cent per transaction to 1.3 cents per transaction, citing a slight increase in fraud prevention costs.

Impact on Transaction Fees

If the proposed changes are implemented, the average fee on a $50 transaction would be reduced to 17.7 cents, down from the current fee of 24.5 cents. This reduction in fees could have significant implications for both banks and merchants.

Lobbying Battle and Potential Legal Challenges

The substantial reduction in transaction fees, which generated $31.59 billion for lenders in 2021, is expected to spark intense lobbying efforts from both the banking and retail industries. Retailers have long complained that the existing cap on transaction fees is set too high. They argue that the savings from the 2011 cap have not been passed on to consumers, and they are hopeful that the proposed changes will rectify this issue.

On the other hand, major bank trade groups have expressed skepticism about the claims made by retailers, stating that future savings may not necessarily be passed on to consumers. These groups have also warned that they may challenge the proposed changes in court, potentially leading to legal battles.

The History of Debit Card Transaction Fees

The cap on debit card transaction fees, also known as “swipe fees,” was established as part of the 2010 Dodd-Frank financial reform law. This legislation directed the Federal Reserve to set a limit that is “reasonable and proportional” to the actual costs of processing transactions. However, this is the first time the Fed has attempted to adjust the cap since it was first established in 2011.

See first source: Reuters

FAQ

1. What are the proposed changes to debit card transaction fees by the US Federal Reserve?

The Federal Reserve is proposing a reduction in the cap on debit card transaction fees from the current 21 cents per transaction to 14.4 cents per transaction. Additionally, there is a slight decrease in the additional fee that banks can charge from 0.05% to 0.04%, and an expansion of the supplemental fee for fraud prevention services from 1 cent to 1.3 cents per transaction.

2. Why is the Federal Reserve proposing these changes?

The proposal is based on data showing that transaction processing costs have significantly decreased since the cap was first established in 2011. The Federal Reserve is seeking to adjust the cap to reflect these changes.

3. How will these proposed changes impact transaction fees for consumers?

If implemented, the average fee on a $50 transaction would be reduced to 17.7 cents, down from the current fee of 24.5 cents. This reduction in fees could have significant implications for both banks and merchants.

4. What is the potential outcome of these proposed changes in terms of lobbying and legal challenges?

The substantial reduction in transaction fees is expected to lead to intense lobbying efforts from both the banking and retail industries. Retailers have long complained that the existing cap is set too high, while major bank trade groups have expressed skepticism and may challenge the proposed changes in court, potentially leading to legal battles.

5. What is the history of debit card transaction fees, and how were they established?

The cap on debit card transaction fees, also known as “swipe fees,” was established as part of the 2010 Dodd-Frank financial reform law. This legislation directed the Federal Reserve to set a limit that is “reasonable and proportional” to the actual costs of processing transactions. However, this is the first time the Fed has attempted to adjust the cap since it was first established in 2011.

Featured Image Credit: Avery Evans; Unsplash – Thank you!

The post Fed Proposes Slashing Debit Card Transaction Fees appeared first on SmallBizTechnology.

]]>
64477
Coca-Cola’s Future Looking Promising https://www.smallbiztechnology.com/archive/2023/10/coca-colas-future-looking-promising.html/ Tue, 24 Oct 2023 17:01:41 +0000 https://www.smallbiztechnology.com/?p=64473 Coca-Cola has reported quarterly earnings and revenue that exceed analyst expectations as its iconic soda, Simply juice, and other beverages continue to gain popularity among consumers. Coca-Cola’s financial outlook is bright because customers are still buying the product despite price increases. The company has upgraded its forecast for the entire year, suggesting continued success in […]

The post Coca-Cola’s Future Looking Promising appeared first on SmallBizTechnology.

]]>
Coca-Cola has reported quarterly earnings and revenue that exceed analyst expectations as its iconic soda, Simply juice, and other beverages continue to gain popularity among consumers. Coca-Cola’s financial outlook is bright because customers are still buying the product despite price increases. The company has upgraded its forecast for the entire year, suggesting continued success in the coming weeks and months.

The Q3 Results Have Been Better Than Anticipated

Coca-Cola beat expectations with its adjusted earnings per share of 74 cents. Adjusted sales for the year came in at $11.91 billion, well above the $11.44 billion projections. The success of the business is due to both strategic pricing and high consumer demand.

Up from $2.83 billion, or 65 cents per share in the third quarter of 2016, Coca-Cola reported $3.09 billion, or 71 cents per share in net income attributable to shareholders. Earnings per share were 74 cents, or what would have been the case if the company had not incurred transaction gains, restructuring costs, and other items. Revenue was up 8% to $11.91 billion after adjustments. Even more impressive was the 11% increase in organic revenue, which does not include the results of any mergers or sales.

Consumer Reaction to Pricing Strategies

Coca-Cola has increased prices over the past two years due to rising costs of raw materials. But in July, the company said it would hold off on additional price increases in the US and EU for the rest of the year. Customers have remained faithful to the brand despite the price hikes. Coca-Cola’s prices increased by 9% in the third quarter over the same period last year.

Strong consumer demand was reflected in a 2% increase in the company’s unit case volume in the quarter, before accounting for price and currency fluctuations. Coca-Cola has seen a slight decrease in demand, but its main rival, PepsiCo, has seen much bigger drops. Coca-Cola’s overall volume in North America stayed the same, but both Coke Zero Sugar and Fairlife dairy drinks saw growth in popularity. The volume of beverages sold by Pepsi in North America fell by 6% in the third quarter.

At-Home and Abroad Purchasing Habits

The non-retail segment of Coca-Cola’s business has expanded at a faster rate than the retail segment. CEO James Quincey claims that consumers are more likely to opt for the store brand when grocery shopping than when dining at a restaurant, theme park, or sporting event. Coca-Cola’s robust U.S. business and revenue can, in part, be attributed to this divide in consumer preferences.

Consumers in Europe have been cutting back on spending more than their American counterparts. Sales of Coca-Cola in Europe also took a hit as a result of the scorching summer weather. Meanwhile, the uneven pandemic recovery has hampered the company’s sales in China. Coca-Cola still anticipates a fruitful Lunar New Year in 2024, despite these setbacks.

Expansion of the Beverage Industry

Each of Coca-Cola’s beverage brands has seen volume increases. The company saw a 2% increase in volume across its sparkling soft drinks and juice, dairy, and plant-based beverage segments. Additionally, the water, sports, coffee, and tea divisions all saw volume increases of 1%. Consumers’ insatiable thirst for Coca-Cola’s many beverages is driving this expansion.

Improved Predictions for the Entire Year

Coca-Cola has improved its outlook for the entire year as a result of its strong performance in the third quarter. The company has raised its forecast for comparable earnings per share growth from 5% to 6% to 7% to 8%. Coca-Cola has also revised its forecast for organic revenue, now expecting growth of 10% to 11% rather than the previous range of 8% to 9%. The company’s financial performance is expected to improve in the future as a result of these optimistic forecasts.

Coca-Cola forecasts that currency fluctuations will be a mid-single digit headwind for the company in 2024. When it reports earnings for the fourth quarter early next year, the company plans to reveal the remainder of its 2024 outlook. These forecasts demonstrate Coca-Cola’s dedication to growth and its assurance that it can meet any challenges head-on.

See first source: CNBC

FAQ

Q1: What were Coca-Cola’s Q3 earnings and revenue like?

A1: Coca-Cola exceeded expectations with adjusted earnings per share of 74 cents and adjusted sales of $11.91 billion, surpassing projections.

Q2: What contributed to Coca-Cola’s success in Q3?

A2: The company’s success can be attributed to strategic pricing and high consumer demand for its beverages.

Q3: How did consumers react to Coca-Cola’s price increases?

A3: Despite price hikes of 9% in the third quarter, consumers remained loyal to Coca-Cola, reflecting strong demand for its products.

Q4: How did Coca-Cola’s volume compare to its rival PepsiCo?

A4: While Coca-Cola’s volume in North America remained stable, PepsiCo saw a 6% decline in beverage sales in the same region.

Q5: What segments of Coca-Cola’s business have seen growth?

A5: Both at-home and abroad, Coca-Cola’s beverage brands have experienced volume increases across various segments, including sparkling soft drinks, juices, dairy, and plant-based beverages.

Q6: What is Coca-Cola’s revised outlook for the entire year?

A6: Coca-Cola has raised its forecast for comparable earnings per share growth to 7% to 8% and organic revenue growth to 10% to 11%, demonstrating confidence in its future financial performance.

Q7: What challenges does Coca-Cola anticipate in 2024?

A7: Coca-Cola expects currency fluctuations to be a mid-single digit headwind in 2024 but remains committed to growth and overcoming challenges.

Featured Image Credit: Pawel Czerwinsk; Unsplash – Thank you!

The post Coca-Cola’s Future Looking Promising appeared first on SmallBizTechnology.

]]>
64473
Bitcoin Hits New Highs https://www.smallbiztechnology.com/archive/2023/10/bitcoin-hits-new-highs.html/ Mon, 23 Oct 2023 18:46:35 +0000 https://www.smallbiztechnology.com/?p=64470 Bitcoin, the world’s largest cryptocurrency, has surged to a three-month high, reaching $31,087 and sparking investor enthusiasm about the possibility of a spot bitcoin exchange-traded fund (ETF). This surge in Bitcoin’s value has also had a positive impact on cryptocurrency and blockchain-related companies like Coinbase Global and Marathon Digital Holdings, with their shares rising 6.5% […]

The post Bitcoin Hits New Highs appeared first on SmallBizTechnology.

]]>
Bitcoin, the world’s largest cryptocurrency, has surged to a three-month high, reaching $31,087 and sparking investor enthusiasm about the possibility of a spot bitcoin exchange-traded fund (ETF). This surge in Bitcoin’s value has also had a positive impact on cryptocurrency and blockchain-related companies like Coinbase Global and Marathon Digital Holdings, with their shares rising 6.5% and 11.9% respectively.

The Rise of Bitcoin

Bitcoin’s recent increase in value represents a 17.5% rise from its year’s low of $26,533 on October 11. This surge is driven by growing investor confidence in the imminent approval of BTC spot ETFs, which has generated significant momentum towards Bitcoin. The anticipation of a spot bitcoin ETF has also been fueled by an erroneous news report about BlackRock’s application for such an ETF. While the U.S. Securities and Exchange Commission is still reviewing the proposal, a decision is expected by next year at the latest.

Bitcoin and the Broader Market

Bitcoin’s rise comes at a time when concerns are mounting about the risk of Israel’s conflict with Hamas escalating into a wider regional conflict. These concerns have had an impact on the broader markets, with the yield on 10-year U.S. Treasuries reaching as high as 5.021%. This rise in yields is part of a relentless sell-off in government bond markets, highlighting the potential impact of geopolitical events on financial markets.

The Ethereum Connection

Ether, the coin linked to the Ethereum blockchain network, also experienced a rise in value, increasing by 1.57% to reach $1,603. While Bitcoin’s surge is grabbing headlines, it’s important to note that other cryptocurrencies like Ether are also experiencing positive trends in the market.

The Impact on Crypto Stocks

The rise of Bitcoin has had a significant impact on crypto-related stocks. Companies such as Coinbase Global and Marathon Digital Holdings have seen their shares surge as a result of Bitcoin’s upward momentum. This positive correlation between Bitcoin’s value and the performance of crypto stocks indicates the growing influence of cryptocurrencies on traditional financial markets.

The Future of Bitcoin and Cryptocurrencies

The recent surge in Bitcoin’s value and the anticipation of a spot bitcoin ETF have sparked renewed interest in the future of cryptocurrencies. As more institutional investors and mainstream financial institutions embrace cryptocurrencies, the market is likely to experience continued growth and stability. However, it’s important to note that the regulatory landscape surrounding cryptocurrencies is still evolving, and investors should exercise caution and conduct thorough research before entering the market.

See first source: Reuters

FAQ

Q1: What is the recent price of Bitcoin?

A1: Bitcoin recently surged to a three-month high, reaching $31,087.

Q2: What impact has this surge had on cryptocurrency-related companies?

A2: The surge in Bitcoin’s value has positively affected companies like Coinbase Global and Marathon Digital Holdings, with their shares rising by 6.5% and 11.9%, respectively.

Q3: How much has Bitcoin’s value increased from its recent low?

A3: Bitcoin’s recent increase represents a 17.5% rise from its low of $26,533 on October 11.

Q4: What is driving Bitcoin’s recent surge?

A4: Growing investor confidence in the imminent approval of BTC spot ETFs is a significant driver of Bitcoin’s surge. There was also some anticipation regarding BlackRock’s application for a spot bitcoin ETF.

Q5: When can we expect a decision on the BTC spot ETF?

A5: The U.S. Securities and Exchange Commission is still reviewing the proposal, but a decision is expected by next year at the latest.

Q6: How is the broader market affected by Bitcoin’s rise?

A6: Concerns about the risk of Israel’s conflict with Hamas escalating into a wider regional conflict have had an impact on the broader markets, with the yield on 10-year U.S. Treasuries reaching as high as 5.021%.

Q7: How has Ether (ETH) performed amidst Bitcoin’s surge?

A7: Ether (ETH), linked to the Ethereum blockchain, also saw a positive trend, rising by 1.57% to reach $1,603.

Q8: How are cryptocurrency-related stocks influenced by Bitcoin’s rise?

A8: The rise of Bitcoin has significantly impacted crypto-related stocks, with companies like Coinbase Global and Marathon Digital Holdings experiencing surges in their shares. This correlation underscores the growing influence of cryptocurrencies on traditional financial markets.

Q9: What does the future hold for Bitcoin and cryptocurrencies?

A9: The recent surge in Bitcoin’s value and the anticipation of a spot bitcoin ETF have renewed interest in cryptocurrencies. As more institutional investors and mainstream financial institutions embrace cryptocurrencies, the market is likely to experience continued growth and stability. However, it’s essential to consider that the regulatory landscape surrounding cryptocurrencies is still evolving, and investors should exercise caution and conduct thorough research before entering the market.

Featured Image Credit: Jievani Weerasinghe; Unsplash – Thank you!

The post Bitcoin Hits New Highs appeared first on SmallBizTechnology.

]]>
64470
Shein Exposed As It Preps for IPO https://www.smallbiztechnology.com/archive/2023/10/shein-exposed-as-it-preps-for-ipo.html/ Fri, 20 Oct 2023 16:54:23 +0000 https://www.smallbiztechnology.com/?p=64466 Shein, the fast-fashion giant, has been making waves in the industry with its fashion-forward designs, vast assortment, and affordable prices. With a reported valuation of $66 billion, Shein has set its sights on going public in the U.S., aiming to solidify its position as a global powerhouse. However, the company faces several hurdles before it […]

The post Shein Exposed As It Preps for IPO appeared first on SmallBizTechnology.

]]>
Shein, the fast-fashion giant, has been making waves in the industry with its fashion-forward designs, vast assortment, and affordable prices. With a reported valuation of $66 billion, Shein has set its sights on going public in the U.S., aiming to solidify its position as a global powerhouse. However, the company faces several hurdles before it can achieve its goal. This article explores the challenges Shein must overcome and the steps it’s taking to address them, as well as the potential impact on its path to an initial public offering (IPO).

Shein’s Rise and Ambitions

During the Covid-19 pandemic, Shein experienced exponential growth as consumers worldwide embraced its trendy offerings. The company’s meteoric rise has fueled its ambition to transform from a $5 T-shirt company into a retail giant capable of competing with established industry players. To achieve this, Shein has been rumored to be eyeing a public offering as its ultimate goal.

Challenges: Ties to China and Allegations of Forced Labor

However, Shein’s ties to China have become a significant obstacle in its path to an IPO. The company has been facing mounting allegations of using forced labor in its supply chain, violating labor laws, harming the environment, and stealing designs from independent artists. These issues have caught the attention of U.S. regulators and Congress, who are scrutinizing businesses founded in China more closely.

Addressing the Allegations: Steps Taken by Shein

To address these concerns and build trust with U.S. regulators and Congress, Shein has taken steps to demonstrate its commitment to addressing the allegations. The company is under investigation by the House Select Committee on the Chinese Communist Party, and it faces increasing pressure from lawmakers. Shein has been cooperating with the investigation, emphasizing its compliance with local laws and stating its willingness to provide any requested information.

Forced Labor and Supply Chain Transparency

One of the main allegations against Shein is the use of forced labor in its supply chain, particularly in China’s Xinjiang region. Xinjiang has been a subject of controversy due to reports of human rights abuses against the Uyghur ethnic group. Shein has been accused of sourcing materials, including cotton, from this region.

The House Select Committee on the Chinese Communist Party has expressed concerns that Uyghur forced labor may be present in Shein’s supply chain, and that the company’s direct shipment model allows products to bypass rigorous customs scrutiny. Shein has responded by conducting regular and unannounced audits of its manufacturing facilities, both internally and with third-party firms, to ensure compliance with labor standards and to detect any violations.

The Role of Audits and Oritain

Shein’s audits aim to identify and address labor violations, including forced labor and child labor. In 2022, 11% of audits revealed “zero tolerance violations,” resulting in the termination of 28 suppliers. However, these audits cover only a fraction of Shein’s extensive supply chain. While the audited contractors represent a significant portion of Shein-brand products, they do not provide a comprehensive view of the entire supply chain.

To address concerns about cotton sourcing from Xinjiang, Shein has partnered with Oritain, a third-party supply chain firm specializing in tracing the origin of cotton fibers. Oritain’s tests have confirmed that some of Shein’s raw materials contain cotton from unapproved regions, including Xinjiang. Shein has committed to no longer using Chinese cotton in its production, and it aims to reduce the positive test rate for unapproved regions to as close to zero as possible.

Shein’s Move to Singapore and Chinese Ties

Shein has sought to distance itself from its Chinese origins by moving its headquarters to Singapore. The company registered its headquarters in Singapore in 2019 and has based itself there since 2021. By positioning itself as a Singapore-based company, Shein aims to reduce sensitivity in the U.S. market and potentially alleviate some regulatory requirements imposed by Chinese authorities.

However, critics argue that Shein’s supply chain is still heavily reliant on China, and its move to Singapore does not fully address concerns about its ties to the Chinese government. Some lawmakers express skepticism that being based in Singapore ensures data privacy and protection from Chinese regulations. They believe that as long as Shein’s supply chain depends on China-based suppliers, the company remains vulnerable to the influence of the Chinese government.

Copyright Infringement Allegations

In addition to forced labor concerns, Shein has faced numerous copyright infringement lawsuits. Designers have accused the company of stealing their designs and incorporating them into its products without permission. Shein maintains a “zero tolerance policy” for copyright infringement and claims to take disciplinary action against designers and manufacturers involved. The company also employs image-recognition technology and manual reviews to identify potential cases of infringement.

Sustainability Concerns and Environmental Impact

Shein’s fast-fashion model raises sustainability concerns, as its products are often associated with short usage cycles and high waste generation. Critics argue that the company’s focus on affordability and trendy designs may discourage consumers from considering the environmental impact of their purchases. However, the extent to which sustainability concerns affect Shein’s sales remains uncertain, as consumer behavior and priorities continue to evolve.

See first source: CNBC

FAQ

What is Shein’s ultimate goal in the fashion industry?

Shein aims to transform from a $5 T-shirt company into a major retail player capable of competing with established industry leaders. To achieve this goal, the company has been considering going public with an initial public offering (IPO).

What challenges has Shein encountered in its path to an IPO?

Shein faces several challenges, including allegations of forced labor in its supply chain, copyright infringement lawsuits, sustainability concerns, and its ties to China, which have attracted scrutiny from U.S. regulators and Congress.

How is Shein addressing the allegations of forced labor in its supply chain?

Shein has taken several steps to address allegations of forced labor, including conducting audits of its manufacturing facilities, both internally and with third-party firms. The company is also partnering with Oritain to trace the origin of cotton fibers and has committed to no longer using Chinese cotton in its production.

What is Shein’s response to copyright infringement allegations?

Shein maintains a “zero tolerance policy” for copyright infringement and claims to take disciplinary action against designers and manufacturers involved. The company uses image-recognition technology and manual reviews to identify potential cases of infringement.

How is Shein addressing sustainability concerns and its environmental impact?

Shein’s fast-fashion model has raised sustainability concerns due to short usage cycles and high waste generation. However, the extent to which sustainability concerns affect Shein’s sales remains uncertain, as consumer behavior and priorities continue to evolve.

What steps has Shein taken to distance itself from its Chinese origins?

Shein has moved its headquarters to Singapore, positioning itself as a Singapore-based company. This move is aimed at reducing sensitivity in the U.S. market and potentially alleviating some regulatory requirements imposed by Chinese authorities. However, critics argue that its supply chain still heavily relies on China-based suppliers, raising questions about its ties to the Chinese government.

What is the status of Shein’s move towards an IPO?

While Shein has expressed its ambitions to go public, the company is currently facing various challenges, including regulatory scrutiny and allegations. The outcome of these challenges will likely impact the timing and feasibility of Shein’s IPO.

Featured Image Credit: Lucas Hoang; Unsplash – Thank you!

The post Shein Exposed As It Preps for IPO appeared first on SmallBizTechnology.

]]>
64466
Nokia Announces Job Cuts to Address Market Challenges https://www.smallbiztechnology.com/archive/2023/10/nokia-announces-job-cuts-to-address-market-challenges.html/ Thu, 19 Oct 2023 17:57:17 +0000 https://www.smallbiztechnology.com/?p=64462 Finnish telecommunications giant Nokia recently announced it would lay off between 9,000 and 14,000 workers by the year 2026. The company’s sales dropped by 20% from July to September, prompting the decision. Nokia says this is because demand for 5G infrastructure is falling in key regions like North America. The company plans to save between […]

The post Nokia Announces Job Cuts to Address Market Challenges appeared first on SmallBizTechnology.

]]>
Finnish telecommunications giant Nokia recently announced it would lay off between 9,000 and 14,000 workers by the year 2026. The company’s sales dropped by 20% from July to September, prompting the decision. Nokia says this is because demand for 5G infrastructure is falling in key regions like North America. The company plans to save between €800 million and €1.2 billion (£695 million and £1 billion) on expenses by 2026. Nokia’s CEO, Pekka Lundmark, is confident that the company’s network businesses will improve despite the skepticism surrounding the market recovery. However, details about the layoffs’ impact on UK workers and where exactly they will take place have not yet been made public.

History and Problems in the Market

Nokia, once the leading handset manufacturer worldwide, saw its market dominance erode as a result of its inability to foresee the meteoric rise in popularity of internet-enabled touchscreen phones such as the iPhone and Galaxy. After selling its handset division to Microsoft, Nokia pivoted to a focus on telecoms equipment, specifically the software and hardware that powers telecommunications networks. Nokia’s partnership with BT in 2020 propelled the company to prominence in the UK’s 5G market. Nokia, like its Swedish competitor Ericsson, has struggled as operators in the United States and the European Union have reduced spending on 5G infrastructure. The company’s revenue has also been hit by the sluggish rollout of 5G in India.

How Nokia Is Trying to Save Money

In light of these market pressures, Nokia has made the tough decision to reduce its workforce and implement cost-cutting measures. The company has set savings goals for 2024 and 2025 of €400m and €300m respectively. These measures are being taken because they are necessary for maintaining long-term profitability and competitiveness in an uncertain market. Nokia emphasizes the need for these changes to align with market conditions while recognizing the talent of its employees. The company has begun holding meetings to discuss the layoffs, the timing and specifics of which will depend on how the end market demand develops.

Prospects and Implications

The telecoms industry, which ought to be thriving due to the ever-increasing demand for its services, is instead confronted with obstacles that call into question the continued viability and importance of operators. Nokia’s CEO, Pekka Lundmark, is optimistic about the company’s network businesses despite the current climate. However, when exactly the market will begin to recover is still unclear. Nokia’s cost-cutting measures, while necessary, are indicative of the difficulties all tech companies face as consumer and commercial spending decreases. Technology workers are in high demand despite the grim outlook, with many finding new positions within three months of losing their previous ones.

See first source: BBC

FAQ

Why is Nokia planning to lay off thousands of workers?

Nokia is implementing workforce reductions due to a 20% drop in sales from July to September, primarily caused by falling demand for 5G infrastructure in key regions like North America. The company aims to save between €800 million and €1.2 billion in expenses by 2026.

What is the timeline for these layoffs, and how many workers will be affected?

The layoffs are expected to be completed by the year 2026. The exact number of affected workers may range from 9,000 to 14,000, although specific details about the impact on UK workers and locations have not been disclosed.

What challenges has Nokia faced in the telecoms market?

Nokia, once a leading handset manufacturer, faced challenges in adapting to the rise of internet-enabled touchscreen phones like the iPhone and Galaxy. After selling its handset division to Microsoft, Nokia focused on telecoms equipment, but it has struggled due to reduced spending on 5G infrastructure in the United States and the European Union and slow 5G rollout in India.

How is Nokia planning to save money amidst market pressures?

Nokia has set savings goals for 2024 and 2025, aiming to save €400 million and €300 million, respectively. These cost-cutting measures are deemed necessary for long-term profitability and competitiveness, aligning with market conditions while recognizing employee talent.

What are the prospects for the telecoms industry, and how is Nokia’s CEO, Pekka Lundmark, approaching the challenges?

Despite current market challenges, Pekka Lundmark, Nokia’s CEO, is optimistic about the company’s network businesses. However, the timing of the market’s recovery remains uncertain. Nokia’s cost-cutting measures reflect the broader difficulties faced by tech companies as consumer and commercial spending decreases.

What are the employment prospects for technology workers in the current climate?

Technology workers remain in high demand despite the challenging outlook, with many finding new positions within three months of losing their previous ones. The tech industry continues to evolve, creating opportunities for skilled professionals.

Featured Image Credit: Isaac Smith; Unsplash – Thank you!

The post Nokia Announces Job Cuts to Address Market Challenges appeared first on SmallBizTechnology.

]]>
64462
Boosting Financial Efficiency: Smart Strategies for Small Businesses https://www.smallbiztechnology.com/archive/2023/10/boosting-financial-efficiency-smart-strategies-for-small-businesses.html/ Wed, 18 Oct 2023 21:54:47 +0000 https://www.smallbiztechnology.com/?p=64458 Running a business is difficult. Running a new business is even harder. That’s why the small business failure rate remains so stubbornly high in good economic times and bad. It’s why people tend to self-select into entrepreneurship based on their propensity to take risks — and why many risk-averse people with legitimately great ideas put […]

The post Boosting Financial Efficiency: Smart Strategies for Small Businesses appeared first on SmallBizTechnology.

]]>
Running a business is difficult. Running a new business is even harder.

That’s why the small business failure rate remains so stubbornly high in good economic times and bad. It’s why people tend to self-select into entrepreneurship based on their propensity to take risks — and why many risk-averse people with legitimately great ideas put those on the back burner in favor of the relative security (and lower socioeconomic ceiling) of a regular old job.

If you’re reading this, you’ve already decided to take the leap into small business ownership. You’re well aware of the risks. Now, you’re trying to manage them and give your business every possible advantage. You want your little enterprise not only to survive but to thrive.

Your business needs to be as financially efficient as possible for that to happen. Scratch that — your business needs to be financially optimized.

Smart Strategies to Boost Financial Efficiency in Your Small Business

Most successful businesses focus on three vital strategies to improve financial efficiency: streamlining lending and borrowing processes, simplifying payment processing, and managing cash flow more effectively.

1. Streamlining Lending Processes

If you’re in the business of extending credit, streamlining your company’s lending processes is not a “nice to have” capability. It’s mission-critical.

Simply scaling your existing lending operation won’t cut it. Hiring more loan officers may help you make more loans, but it won’t make your loan origination team more efficient. By adding layers of bureaucracy, it could have the opposite effect.

Instead, equip your lending team with the best available tools for the job. Take an unsparing look at your existing technology stack and ask not what needs to go but what — if anything — is worth saving. All too often, the answer is “absolutely nothing.”

And then it’s time to rebuild. Comprehensive loan origination solutions like MeridianLink Consumer offer scalable, cross-channel capabilities for lenders that need to implement uniform processes and protocols at scale. From application to underwriting to closing, these solutions help your team work smarter, not harder.

Not in the lending business? You almost certainly rely on some form of business credit to keep the lights on and the leads coming in. Knowing what you know now, you’d be remiss not to quiz your current lender(s) and any alternatives you’re considering about the back-end tools they use to get the job done. When minutes (and hundredths of a percentage point) matter, the old way of doing things is unacceptable.

2. Simplifying Payment Processing

The old saying, “A bird in the hand is worth two in the bush,” gets at a fundamental truth every business owner learns sooner or later. That is, it’s better to have a dollar today than two dollars at some point in the future.

Okay, maybe that’s taking things too far. A 50% discount rate is way too steep on any timetable that matters to a growing business. But every business is willing to accept a haircut if it means actually getting paid on time.

In the simplest terms, that haircut represents the amount you’re willing to pay for a more efficient payment processing solution, plus the unavoidable costs (person-hours, bookkeeping software, and so on) of managing accounts receivable and integrating payments into your company’s cash flow. The same principle applies to accounts payable, including payroll, especially if your business works with many independent contractors or small vendors willing to use your preferred payment processing solution to send bills and accept payment.

Your ideal approach depends on how your business earns its money and how (and to whom) it pays for the products and services it requires. The key variable is transaction volume — not just today, but expected volume in two, three, or five years. Payment processing solutions that are perfectly adequate for a comparative trickle of transactions may fall short when growth takes off.

So, look for a scalable payment processing tool that can grow with your business. For example, Dwolla specializes in high-volume account-to-account (A2A) transfers, often for users averaging just a few dollars per transaction. If your product involves bidirectional cash transfers (say, it’s a rewards app or has a built-in incentive structure), that’s precisely the capability you need.

3. Managing Cash Flow More Effectively

Your business possibly makes consumer or business loans. It may send or receive (or both) digital payments in high volumes and at high frequency.

But it definitely makes and spends money somehow. Which means it stands to benefit from more effective cash flow management.

You know this already, or you wouldn’t still be in business. What you might not (yet) know is how to get from “state the problem” to “implement the solution yesterday.”

The truth is, there’s no catch-all solution to the cash flow management problem. Different businesses solve it in different ways. There’s a lot to consider here, which is why you’ll find (and maybe have already read) encyclopedia-length books on the subject.

With the understanding that we’re only just scratching the surface here, let’s take a look at three aspects of cash flow management that nearly every business has to face at some point: efficient invoicing, intelligent expense management, and inventory optimization.

Financial Efficiency in Invoicing

If your business sends out more than a few invoices each month, it needs a scalable invoicing solution that cuts down the time cost of invoicing itself and helps your accounts receivable team stay on top of unpaid bills.

Unless you’re already off to the races, this solution needn’t be enterprise-grade or even close. Off-the-shelf software like Intuit QuickBooks is fully capable of juggling all those invoicing balls: onboarding new vendors, creating and sending invoices, receiving invoices generated through the API, and — of course — sending and receiving payments.

Intelligent Expense Management

Spreadsheet-based expense management and two-dimensional P&L templates work until they don’t. Before your business reaches that point, deploy a more robust solution to track, understand, and attack your expenses.

You don’t need an overly complicated enterprise solution here, either. In fact, QuickBooks works for millions of SMBs. It’s “smart” enough to tell you that, for example, you’re spending 25% more on inputs than the typical peer business, and its outputs are detailed enough to help you pinpoint opportunities to tame that overage.

Inventory Optimization

Like your expenses, your inventory gets complicated quickly as your business grows. It’s a nonlinear process that can quickly overwhelm your logistical capabilities and pose an existential risk.

Unlike invoicing and expense management, inventory optimization does require a truly robust solution, even at a relatively small scale. Once you’re past a few dozen SKUs, you’re competing against better-resourced businesses whose supply chain management budgets dwarf your gross revenue (for now, at least). You can skimp elsewhere — not here.

Your Small Business Can Do Better

Don’t take that personally. It applies not just to your small business and countless others like it but to some of the world’s biggest, best-run companies.

The iconic businesspeople behind some of the most successful companies in the world all know that they can do better. They ask themselves the same question at the start of each day: what can I do today to make my team just a tiny bit more efficient, effective, or productive?

Then they execute. And iterate. And debrief.

And do it all again tomorrow.

This is how great companies are built, not by leaps and bounds but by slow, sometimes painful trial and error.

Feature image provided by Pixabay; Pexels; Thanks!

The post Boosting Financial Efficiency: Smart Strategies for Small Businesses appeared first on SmallBizTechnology.

]]>
64458
Inflation: What Went Up https://www.smallbiztechnology.com/archive/2023/10/inflation-what-went-up.html/ Wed, 18 Oct 2023 17:14:21 +0000 https://www.smallbiztechnology.com/?p=64454 Inflation is an important economic indicator because it has repercussions for everyone. Inflation is the rate at which the cost of living, as measured by the price of goods and services, is increasing faster than the growth of the money supply. Food and fuel price swings in recent months have had varying effects on British […]

The post Inflation: What Went Up appeared first on SmallBizTechnology.

]]>
Inflation is an important economic indicator because it has repercussions for everyone. Inflation is the rate at which the cost of living, as measured by the price of goods and services, is increasing faster than the growth of the money supply. Food and fuel price swings in recent months have had varying effects on British consumers and the economy as a whole.

The Fight Against Rising Costs

Food prices in the UK dropped for the first time in two years in September. Milk, cheese, and eggs all saw price drops, which was a welcome sight at the registers. This positive trend, however, was significantly dampened by the 5.1p per liter increase in the price of gasoline. These divergent trends shed light on the ongoing struggle to rein in inflation and the accompanying uncertainty over interest rate hikes.

Inflation in the United Kingdom leveled off at 6.7% in September, after dropping for three straight months. Some may be disappointed by the unchanged figure reported by the Office of National Statistics, as analysts had predicted a slight decrease. Inflation rates in other European countries have fluctuated or even risen briefly before continuing their downward trend, as pointed out by Grant Fitzner, chief economist at the Office for National Statistics.

Inflection Points for Interest Rates

Policymakers like Rishi Sunak continue to prioritize bringing inflation down to 5.3% by the end of the year. After a string of rate hikes meant to slow inflation, the Bank of England did not change interest rates last month, leaving them at 5.25%. Bank of England governor Andrew Bailey has acknowledged the possibility of further adjustments, despite widespread forecasts that rates will remain unchanged next month. The recent increase in oil prices as a result of the crisis between Israel and Gaza highlights the difficulty and uncertainty of controlling inflation.

A Break for the Working Class

Between June and August, wage growth in the UK surpassed inflation for the first time in nearly two years. What this means is that workers saw an increase in their purchasing power during this time. Charities worry that the situation will worsen during the winter months, despite the fact that many households are already struggling to afford the rising cost of living.

For benefit recipients, the September inflation rate is especially important. From April onward, this increase will be mandated by law for certain benefits, such as disability payments. Increases to other benefits, such as universal credit, are usually tied to the inflation rate but are ultimately decided by government ministers. Hannah Nagy, a mother of two from Stainland, West Yorkshire, exemplifies how inflation affects people like her and their families. While her salary has increased by 5% since April, she still struggles to make ends meet after paying for necessities like heating, transportation, and groceries.

Impact of Food Costs

Inflation in recent years has been fueled in large part by rising food prices. The rising cost of groceries has been attributed to problems in the food supply chain and geopolitical factors like the conflict in Ukraine. However, things have calmed down a bit in the past few months. Although food price inflation has been slowing, it is still quite high at 12.2% annually. Food prices decreased by 0.1% in September, with decreases most pronounced for dairy products and soft drinks. Fish was the only category to rise, and it was primarily due to demand for frozen prawns.

Fuel Price Fluctuations

However, gas prices have been climbing. Gasoline prices averaged 153.6p/l higher in September than they did in August, while diesel prices increased by 6.3p/l to 157.4p/l. This is a significant increase from earlier in the year, even if it is still below the highs of last year. Oil prices have risen in response to recent production cuts by Saudi Arabia and Russia and to developments in Israel and Palestine. Concerns about sustained inflation have been heightened by recent fuel price swings.

Interest Rate Consequences

Hargreaves Lansdown’s head of money and markets, Susannah Streeter, says that the persistently high oil prices cause concern about inflation. The situation currently allows for further interest rate increases to be considered. Due to persistent inflationary pressures, Streeter predicts that rate cuts are unlikely until well into next year. The rising cost of mortgages and other loans has already put a strain on families and businesses as a result of the rise in interest rates. The overall economy, which has been slowing in recent months, could be negatively affected by these rate increases.

The new energy price cap went into effect on October 1st, and economists believe it will contribute to a one percentage point drop in inflation by the end of next month. This cap restricts utilities from charging customers more than a certain amount per unit for gas and electricity. Predictions of the UK’s inflation rate are complicated by the fact that it is sensitive to changes in a number of variables, such as those for food and fuel.

Ways to Cut Down on Gas Costs

It is crucial for individuals and businesses to investigate methods to lessen the financial burden of inflation and rising fuel prices. If you want to save money on gas and diesel, consider these suggestions.

  • Drive at a safe speed; the optimal range for gas mileage is 45–50 miles per hour.
  • Do yourself a favor and turn off the air conditioning; doing so can save you up to 10% on your fuel costs.
  • Tire pressure should be checked regularly because driving on underinflated tires can significantly increase your vehicle’s fuel consumption.
  • Make a travel itinerary : Plan your routes carefully to save time and money on gas.
  • Think about taking advantage of carpooling services, which can help you save money on gas and lessen traffic congestion.

In the face of rising fuel prices and inflation, individuals and businesses can weather the storm by implementing these cost-cutting measures.

See first source: BBC

FAQ

What is inflation, and why is it significant for the economy?

Inflation is the rate at which the cost of living, as measured by the price of goods and services, is increasing faster than the growth of the money supply. It is important because it affects everyone and has repercussions for the economy, including consumer purchasing power and interest rates.

How have food and fuel prices affected inflation in the UK recently?

Food prices in the UK experienced a drop for the first time in two years, while gasoline prices increased. These varying trends contribute to the ongoing challenge of controlling inflation and the uncertainty surrounding interest rate hikes.

What is the current inflation rate in the United Kingdom, and what are the expectations for its future trend?

In September, inflation in the UK remained at 6.7%, defying predictions of a slight decrease. The future of inflation remains uncertain, with some expectations of further adjustments in interest rates.

How has wage growth in the UK compared to inflation, and what are the concerns for the upcoming winter months?

Wage growth in the UK surpassed inflation between June and August, allowing workers to see an increase in their purchasing power. However, concerns arise for the winter months, as many households are already struggling to afford the rising cost of living.

Why have food prices contributed to recent inflation, and what is the current state of food price inflation?

Food price inflation has been fueled by rising food prices attributed to supply chain issues and geopolitical factors like the Ukraine conflict. While food price inflation has slowed, it remains high at 12.2% annually.

How have fuel prices fluctuated recently, and what are the implications for inflation and interest rates?

Gasoline prices have increased, driven by factors such as production cuts by Saudi Arabia and Russia and developments in Israel and Palestine. High oil prices are a concern for inflation and may lead to further interest rate increases.

What is the new energy price cap in the UK, and how is it expected to impact inflation?

The new energy price cap, which went into effect on October 1st, is expected to contribute to a one percentage point drop in inflation by the end of the next month. It restricts utilities from charging customers more than a certain amount for gas and electricity.

What are some ways individuals and businesses can mitigate the financial impact of rising fuel prices and inflation?

To reduce the financial burden of rising fuel prices and inflation, individuals and businesses can consider strategies such as driving at safe speeds, turning off air conditioning, maintaining proper tire pressure, planning travel routes, and exploring carpooling services.

Featured Image Credit: Frederick Warren; Unsplash – Thank you!

The post Inflation: What Went Up appeared first on SmallBizTechnology.

]]>
64454
Goldman Sachs Beats Estimates With Strong Bond Trading https://www.smallbiztechnology.com/archive/2023/10/goldman-sachs-beats-estimates-with-strong-bond-trading.html/ Tue, 17 Oct 2023 16:37:03 +0000 https://www.smallbiztechnology.com/?p=64451 Goldman Sachs, one of the leading investment banks in the world, has reported strong third-quarter earnings, exceeding Wall Street expectations. The bank’s performance in bond trading played a significant role in its success, demonstrating the resilience and expertise that Goldman Sachs brings to the table. Earnings and Revenue Goldman Sachs reported earnings of $5.31 per […]

The post Goldman Sachs Beats Estimates With Strong Bond Trading appeared first on SmallBizTechnology.

]]>
Goldman Sachs, one of the leading investment banks in the world, has reported strong third-quarter earnings, exceeding Wall Street expectations. The bank’s performance in bond trading played a significant role in its success, demonstrating the resilience and expertise that Goldman Sachs brings to the table.

Earnings and Revenue

Goldman Sachs reported earnings of $5.31 per share for the third quarter, surpassing LSEG’s estimate. The bank also recorded revenue of $11.19 billion, further solidifying its strong position in the market. Notably, the bank’s fixed income trading revenue stood at $2.8 billion, while equities trading revenue reached $2.73 billion. Investment banking revenue also made a notable contribution, amounting to $1.48 billion.

The Importance of Investment Banking and Trading Revenue

Goldman Sachs has long been known for its reliance on investment banking and trading revenue. Despite efforts to diversify its revenue streams under the leadership of CEO David Solomon, these segments continue to be the driving force behind the bank’s success. In the previous quarter, trading and advisory services accounted for two-thirds of Goldman Sachs’ revenue.

The Impact of Market Conditions

The global economy has experienced its fair share of challenges, leading to a decline in deal-making activities such as mergers, initial public offerings (IPOs), and debt issuance. The Federal Reserve’s decision to boost interest rates in order to slow down the economy has been a contributing factor. However, signs of increased activity in recent times have sparked optimism, and analysts are eager to learn more about Goldman Sachs’ pipeline of deals.

Challenges Faced by Goldman Sachs

While Goldman Sachs continues to thrive in its core business areas, the bank has faced challenges in other domains. Its strategic retreat from retail banking has resulted in losses as it seeks to find buyers for unwanted operations. Additionally, the bank’s exposure to commercial real estate has led to write-downs. For instance, Goldman Sachs recently announced that the sale of its lending business, GreenSky, will impact its third-quarter results.

The Future of Investment Banking

Analysts and investors alike are keen to hear David Solomon’s insights on the investment banking outlook. With the evolving landscape of finance and shifting market conditions, Goldman Sachs’ ability to adapt and identify new opportunities will be crucial to its long-term success. It is worth noting that the bank has made efforts to expand its consumer offerings, such as the Apple Card business, in its latest iteration.

Stock Performance

Goldman Sachs’ stock performance has been relatively strong throughout the year, outperforming the KBW Bank Index. Despite the challenges faced by the banking industry, the bank’s shares have only declined by 8.4% compared to the 21% drop experienced by the index.

Comparison with Peers

Goldman Sachs is not the only bank to report robust earnings. JPMorgan, Wells Fargo, and Citigroup also exceeded expectations for the third quarter, with better-than-expected credit costs contributing to their success. Investors will be closely monitoring Morgan Stanley’s upcoming results, scheduled to be released soon.

See first source: CNBC

FAQ

1. What were Goldman Sachs’ earnings and revenue in the third quarter?

In the third quarter, Goldman Sachs reported earnings of $5.31 per share and recorded revenue of $11.19 billion, both of which exceeded expectations.

2. How did Goldman Sachs perform in bond trading and other segments?

The bank’s fixed income trading revenue was $2.8 billion, and equities trading revenue reached $2.73 billion. Investment banking revenue amounted to $1.48 billion.

3. Why is investment banking and trading revenue important for Goldman Sachs?

Investment banking and trading have historically been major revenue drivers for Goldman Sachs, contributing significantly to its success. These segments accounted for two-thirds of the bank’s revenue in the previous quarter.

4. What challenges has Goldman Sachs faced in recent times?

Goldman Sachs has encountered challenges in its retail banking operations and commercial real estate exposure, resulting in losses and write-downs. The sale of its lending business, GreenSky, has also impacted its third-quarter results.

5. How has Goldman Sachs’ stock performed this year compared to its peers?

Despite industry challenges, Goldman Sachs’ stock has only declined by 8.4% this year, outperforming the KBW Bank Index, which experienced a 21% drop.

6. What is the outlook for investment banking, and how is Goldman Sachs adapting to changing market conditions?

Analysts and investors are interested in Goldman Sachs’ strategy for navigating evolving market conditions. The bank has been expanding its consumer offerings, such as the Apple Card business, as part of its efforts to adapt to new opportunities.

7. How have other major banks performed in comparison to Goldman Sachs in the third quarter?

Other major banks, including JPMorgan, Wells Fargo, and Citigroup, have also reported strong earnings in the third quarter, with better-than-expected credit costs contributing to their success. Investors are awaiting Morgan Stanley’s upcoming results for further insights.

Featured Image Credit: Jordan Merrick; Unsplash – Thank you! 

The post Goldman Sachs Beats Estimates With Strong Bond Trading appeared first on SmallBizTechnology.

]]>
64451
The Importance of Cybersecurity Training for Startup Employees https://www.smallbiztechnology.com/archive/2023/10/the-importance-of-cybersecurity-training-for-startup-employees.html/ Mon, 16 Oct 2023 21:28:39 +0000 https://www.smallbiztechnology.com/?p=64446 Today’s advancing digital landscape has provided startups with an incredible opportunity to thrive quicker in their industry through various online solutions. However, this immense access to different technologies has exposed small businesses to risks that could harm them before they grow. The importance of cybersecurity cannot be overstated in today’s rapidly-evolving digital era. To protect […]

The post The Importance of Cybersecurity Training for Startup Employees appeared first on SmallBizTechnology.

]]>
Today’s advancing digital landscape has provided startups with an incredible opportunity to thrive quicker in their industry through various online solutions. However, this immense access to different technologies has exposed small businesses to risks that could harm them before they grow.

The importance of cybersecurity cannot be overstated in today’s rapidly-evolving digital era. To protect your startup from various threats, you need a collective effort from all your employees, especially non-tech ones who lack the knowledge and experience to fend themselves against cyberattacks. You can use training programs to arm your employees with the right know-how against all known and emerging cybersecurity threats.

Read below to learn more about providing cybersecurity training programs to your employees. Discover all the benefits, the best practices, and all the helpful tips when doing so.

 

Why Providing Cybersecurity Training Is Important

Aside from protecting your sensitive company data like online savings bank accounts and business plans, providing cybersecurity training will help your startup achieve the following benefits.

Minimize human error

Human error is the leading cause of many cybersecurity threats. Without the proper knowledge, employees could unknowingly click on suspicious links and download malware. They could also set weak passwords, connect to unsafe Wi-Fi, believe threat actors, and do various steps that risk your company’s data.

A secure working environment should not have room for human error. Educating your employees on the latest practices for fending off any cybersecurity threats will help minimize attacks caused by human error. Aside from employing robust software against different threats, reducing human error will help strengthen your cybersecurity countermeasures.

Maintain business trust

A cybersecurity breach is detrimental to your company’s reputation. Suppose customers and partners know that hackers can easily penetrate your systems. In that case, their trust in your business will significantly reduce, ultimately affecting your company’s performance and, potentially, running your startup to the ground.

Empowering your workforce with the best know-how in cybersecurity is best to maintain your trustworthiness in the market. This exercise will showcase how you prioritize security for everyone involved, improving your credibility and business relationships.

Save time and money

Without proper knowledge, inexperienced employees will always be easy targets for a hacking attempt, resulting in downtimes that significantly affect your workplace productivity. In addition to that, your tech department will spend more time and effort putting out fires instead of focusing on improving your databases, servers, and other digital infrastructure.

Through cybersecurity training, you empower your workforce and save significant time and money by preventing costly recovery efforts from hacking attacks, especially financially damaging ones like Ransomware. Arming your employees with proper knowledge will allow them to fend off any threat before it could cause severe damage to your system. Because of that, your employees will minimize their downtime and focus more on their tasks.

Crucial Tips When Providing Cybersecurity Training

If this is your first time providing cybersecurity training to your employees, there are various practices you can do to ensure success. Here are some of the best ones you can try.

Provide hands-on training

Aside from knowledge assessments like written tests, another way to make your cybersecurity training more memorable is by providing hands-on experiences to your employees. Simulations or exercises provide opportunities for employees to encounter what these attacks would look like in real life and apply what they learn from training.

You can provide hands-on training to employees in various ways. For one, you can use programs that simulate cyberattacks, like phishing attempts or malware infections. These programs use real-life scenarios in a safe testing environment for cybersecurity practices. Other ways to offer hands-on training are role-playing exercises, interactive videos, and trivia games. You can experiment with these options and try a different one per session.

It would also help to provide a reward system to make training more enticing to some employees. You can provide certificates, gift cards, or monetary rewards to employees with excellent assessment results.

Determine risk scores

When conducting cybersecurity training, you must calculate each employee’s risk score based on their assessments. Doing so will help you gauge your training’s effectiveness and identify how safe your systems will be moving forward. It will also allow you to make the necessary adjustments to improve your subsequent training programs if most of your employees produce disappointing scores.

Provide regular training

Cybersecurity threats are constantly evolving along with modern technology, meaning there might be a new attack in a year or two that your employees are unprepared for.

Providing cybersecurity training must be a continuous effort. You must constantly educate your employees with the latest security protocols and techniques to help maintain a secure digital environment for your startup.

Ideally, providing cybersecurity training for employees every four to six months is best. This is the right way to ensure that your employees are updated with the latest know-how in cybersecurity.

Meanwhile, besides providing regular updates on the latest threats to watch out for, offering refresher courses on previous training is helpful. This is to help maintain a significant risk assessment score and ensure your workplace is secure against new and existing attacks.

Encourage feedback

Gathering employee feedback is another way to gauge the effectiveness of cybersecurity training for different areas, from understandability to engagement. Doing this will help you identify any rooms of improvement that you can address for your succeeding training programs.

The best way to gather comments is to provide post-training surveys and polls. Encouraging your employees to leave honest reviews is vital to ensure your collected data will help elevate your subsequent sessions.

Make training accessible

Some employees might want to revisit your training materials to refresh their knowledge of the latest cybersecurity threats. You can provide digital and printed copies of your programs after every session so they can have on-hand guides to help strengthen their countermeasures in case they encounter a hacking attempt.

Additionally, you must always support your workforce’s desire to elevate their cybersecurity knowledge. For instance, some employees may be reluctant to join such seminars and workshops because most require a significant application fee. Removing that obstacle will make these programs more accessible and help employees pursue a more aggressive cybersecurity experience.

Cybersecurity Training
Image by Burst from Pexels

What To Include in Your Cybersecurity Training

Here are some of the best areas you can start with when offering cybersecurity training to employees for the first time.

Threat detection

Training employees to detect threats is the most basic yet necessary area you must include in your programs. You can provide a step-by-step guide on identifying any red flags associated with common attacks like phishing, malware, and denial-of-service (DOS) attacks.

Your programs must also include emerging ones that might become an issue later. Doing so will make your workforce prepared for existing and new threats.

Aside from detecting hacking attacks, you must provide helpful tips on preventing them. This is an excellent way to eliminate threats early, avoiding any escalation that requires a lot of manpower and resources.

Password management

Passwords are often overlooked, but they are a company’s first defense against many cybersecurity threats. Many hackers commonly target passwords to penetrate a system and gather sensitive information. Unfortunately, most employees typically set passwords that are easy to guess, making them likely vulnerable to a malicious actor guessing their passwords or to hackers armed with tools like credential stuffing.

Providing password management training will help your employees understand the importance of a strong password combination. They can also learn how to craft the best combinations that hackers will have difficulty cracking.

You can also educate them about tools like two-way authentication factors and password managers to take their password strategies even further.

Public networks

The rise of remote work has made employees more susceptible to cyberattacks, especially when they connect with public networks. Public Wi-Fi connections are generally unsafe because they lack private networks’ protection. Connecting to one opens many opportunities for hackers to penetrate unsuspecting users.

Educating employees about these networks will help protect their sensitive data whenever they work in coffee shops and other public establishments. This will help minimize risks and elevate your cybersecurity even if your workforce is scattered elsewhere.

Incident reporting

Aside from detecting and preventing cybersecurity threats, employees must know how to generate a thorough incident report to help IT departments boost their efforts to create a robust company system. These reports must describe various hacking attacks that speak the language of a tech professional to help in-house experts eliminate these threats quickly.

Elevate Your Startup’s Cybersecurity

Providing cybersecurity training is crucial for companies of different sizes to protect themselves in today’s highly interconnected digital environment, where various threats have become more challenging to detect.

The key is to always make your programs engaging and up-to-date with the latest practices in cybersecurity. It also helps to track your workforce’s knowledge and experience and make an effort to improve them to ensure that your startup is always protected against hackers.

Featured image provided by fauxels; Pexels; Thanks!

The post The Importance of Cybersecurity Training for Startup Employees appeared first on SmallBizTechnology.

]]>
64446
WeWork Names New CEO https://www.smallbiztechnology.com/archive/2023/10/wework-names-new-ceo.html/ Mon, 16 Oct 2023 13:49:40 +0000 https://www.smallbiztechnology.com/?p=64442 WeWork, the flexible workspace provider backed by Japan’s SoftBank Group Corp, has appointed David Tolley as its CEO in an effort to revive the struggling company. Tolley, a former Blackstone executive and WeWork board member since February 2023, has been serving as the interim CEO since May 2023. A New Leader for WeWork As WeWork […]

The post WeWork Names New CEO appeared first on SmallBizTechnology.

]]>
WeWork, the flexible workspace provider backed by Japan’s SoftBank Group Corp, has appointed David Tolley as its CEO in an effort to revive the struggling company. Tolley, a former Blackstone executive and WeWork board member since February 2023, has been serving as the interim CEO since May 2023.

A New Leader for WeWork

As WeWork continues to face challenges in the wake of its failed attempt to go public in 2019, the appointment of David Tolley as CEO signifies a fresh start for the company. Tolley brings a wealth of experience to the role, having previously served as the CFO of satellite operator Intelsat from 2019 to 2022. With his extensive background in finance and leadership, Tolley is well-positioned to steer WeWork towards a path of stability and profitability.

WeWork’s Turbulent Journey

WeWork’s journey has been fraught with turmoil since its failed IPO in 2019. The company’s business model, which involves taking long-term leases and subleasing them for the short term, came under scrutiny as investors grew concerned about its profitability and sustainability. The company’s shares have since plummeted in value, leading to significant financial losses for investors.

In May of this year, WeWork saw a leadership shakeup with the resignation of CEO Sandeep Mathrani and the subsequent departure of CFO Andre Fernandez. These changes, coupled with the company’s admission of “substantial doubt” about its ability to continue operations, highlighted the urgent need for a turnaround strategy.

Focused on Turnaround

With the appointment of David Tolley as CEO, WeWork is signaling its commitment to turning the business around. Tolley’s proven track record in finance and his experience as a WeWork board member make him well-equipped to lead the company through this critical phase. Tolley’s appointment has already generated some positive momentum, with WeWork’s shares experiencing a 2% increase in premarket trading.

A Strategic Vision for WeWork

Tolley’s immediate priorities as CEO will be to address the issues that have plagued WeWork and develop a strategic vision for the company’s future. One of the key areas of focus will be restoring investor confidence by demonstrating a clear path to profitability. This will involve implementing measures to reduce costs and improve operational efficiency.

Additionally, Tolley will need to reassess WeWork’s business model and explore alternative revenue streams. This may involve diversifying the company’s offerings to attract a wider range of clients, such as small businesses and freelancers. By expanding its target market, WeWork can tap into new sources of revenue and mitigate the risks associated with its previous reliance on large corporate clients.

Rebuilding Trust and Relationships

Another crucial aspect of WeWork’s turnaround strategy will be rebuilding trust and relationships with stakeholders. This includes not only investors but also landlords, employees, and members of the WeWork community. Tolley will need to prioritize open and transparent communication to address any lingering concerns and instill confidence in WeWork’s ability to deliver on its promises.

Embracing Innovation and Technology

To stay competitive and adapt to changing market demands, WeWork must embrace innovation and leverage technology. Tolley will need to explore opportunities to enhance the company’s digital infrastructure and offerings. This may involve investing in workspace management software, IoT devices, and other technologies that can improve the overall experience for WeWork’s members.

By integrating advanced technology solutions, WeWork can streamline operations, enhance productivity, and provide a seamless experience for its members. Additionally, leveraging data analytics can help WeWork gain valuable insights into member preferences and optimize space utilization, leading to increased efficiency and profitability.

Collaborations and Partnerships

Collaborations and partnerships will also play a vital role in WeWork’s turnaround efforts. By forging strategic alliances with complementary businesses, WeWork can expand its service offerings and provide added value to its members. This could include partnerships with coworking space aggregators, technology companies, or service providers that cater to the needs of small businesses.

Through these collaborations, WeWork can tap into new markets, access a broader customer base, and create a more diverse ecosystem for its members. By fostering a sense of community and facilitating connections, WeWork can differentiate itself from competitors and position itself as a valuable resource for entrepreneurs and professionals.

See first source: Reuters

FAQ

Q1: Who is David Tolley, and why was he appointed as WeWork’s CEO?

A1: David Tolley is a former Blackstone executive and WeWork board member. He was appointed as WeWork’s CEO to lead the company through a crucial turnaround phase, leveraging his extensive experience in finance and leadership.

Q2: What challenges has WeWork faced in recent years?

A2: WeWork has faced challenges related to its failed IPO in 2019, questions about its profitability, and leadership changes. These issues led to financial losses and the need for a new direction.

Q3: How has David Tolley’s appointment impacted WeWork’s performance?

A3: David Tolley’s appointment as CEO has generated positive momentum, with WeWork’s shares experiencing a 2% increase in premarket trading. His leadership is seen as a step toward turning the company around.

Q4: What are David Tolley’s immediate priorities as WeWork’s CEO?

A4: Tolley’s priorities include restoring investor confidence, reducing costs, improving operational efficiency, diversifying revenue streams, and reassessing the company’s business model.

Q5: How will WeWork rebuild trust and relationships with stakeholders?

A5: Rebuilding trust involves open and transparent communication with investors, landlords, employees, and members. Tolley will prioritize addressing concerns and delivering on promises.

Q6: How will WeWork embrace innovation and technology in its turnaround strategy?

A6: WeWork will explore digital infrastructure enhancements, workspace management software, IoT technology, and data analytics to improve member experiences, streamline operations, and increase efficiency.

Q7: What role will collaborations and partnerships play in WeWork’s turnaround efforts?

A7: Collaborations and partnerships with complementary businesses will help WeWork expand its services, access new markets, and create a diverse ecosystem for members, fostering connections and community.

Featured Image Credit: Sargent Seal; Unsplash – Thank you!

The post WeWork Names New CEO appeared first on SmallBizTechnology.

]]>
64442
Jamie Dimon Issues Dire Warning https://www.smallbiztechnology.com/archive/2023/10/jamie-dimon-issues-dire-warning.html/ Fri, 13 Oct 2023 15:44:49 +0000 https://www.smallbiztechnology.com/?p=64439 In today’s uncertain global landscape, Jamie Dimon, the CEO of JPMorgan Chase, has issued a stark warning to investors. Dimon believes that we may be facing the most dangerous time the world has seen in decades. With ongoing conflicts in Ukraine, Israel, and Gaza, he predicts far-reaching impacts on energy and food markets, global trade, […]

The post Jamie Dimon Issues Dire Warning appeared first on SmallBizTechnology.

]]>
In today’s uncertain global landscape, Jamie Dimon, the CEO of JPMorgan Chase, has issued a stark warning to investors. Dimon believes that we may be facing the most dangerous time the world has seen in decades. With ongoing conflicts in Ukraine, Israel, and Gaza, he predicts far-reaching impacts on energy and food markets, global trade, and geopolitical relationships. Despite these challenges, JPMorgan Chase has managed to surpass analysts’ expectations in the last quarter, demonstrating its resilience and adaptability. This article will delve into the key insights from Dimon’s report and shed light on the current state of the world economy.

Strong Financial Performance Amidst Uncertainty

JPMorgan Chase, with its nearly $3.9 trillion in assets, is not only the largest bank in the United States but also a bellwether for the US economy. Despite the daunting global landscape, the bank reported earnings of $4.33 per share, surpassing analysts’ expectations of $3.90 per share. Moreover, the revenue of $39.9 billion also exceeded the forecasted $39.57 billion. These impressive financial results highlight the bank’s ability to navigate challenging times while remaining profitable.

Impact on Investment Banking

Amidst the global turmoil, JPMorgan Chase experienced a 6% drop in investment banking revenue during the third quarter. This decline can be attributed to lower equity and debt underwriting activity, resulting in a 3% decrease in investment banking fees. However, it is important to note that the bank is continuously adapting and strategizing to counter these challenges and maintain its leadership position in the industry.

Deposits and Consumer Confidence

During the third quarter, JPMorgan Chase witnessed a 4% decrease in deposits compared to the previous year. While this decline may be concerning, it is crucial to consider the broader economic landscape and the impact of geopolitical events on consumer confidence. Dimon, however, expressed optimism about the current state of US consumers and businesses, emphasizing their general health and resilience.

Climbing the Wall of Worry

Dimon, in a call with CNN, referred to the concept of “climbing the wall of worry,” which explains how markets can remain strong despite economic uncertainty and negative news. He stressed the importance of being prepared for potential outcomes that may not be immediately apparent. While Wall Street tends to focus on current conditions, Dimon believes that it is crucial to anticipate and prepare for future possibilities.

Geopolitical Challenges vs. Economic Stability

While Dimon acknowledges the potential economic effects of geopolitical challenges, he places greater emphasis on the geopolitical implications. He expresses less concern about the economic impact and highlights the importance of monitoring and mitigating geopolitical risks. Dimon believes that the current health of US consumers and businesses provides some reassurance amidst these uncertain times.

The Challenge of Inflation and Interest Rates

Dimon also addresses the challenges of inflation and interest rates. He points out that tight labor markets and high government debt levels could keep inflation elevated for an extended period. As a result, interest rates may continue to rise. In previous interviews, Dimon has suggested that the Federal Reserve may continue its aggressive regimen of interest rate hikes to combat elevated inflation. This could potentially lead to an additional 1.5 percentage point increase, bringing interest rates up to 7%.

Market Response

Following the release of JPMorgan Chase’s strong financial results, the market has responded positively. The bank’s shares rose by 4.8%, reflecting investor confidence in its ability to weather the storm. This positive sentiment spilled over to other major banks, with Wells Fargo shares rising by 4.3% and Citigroup shares increasing by 3.7% after reporting better-than-expected revenue.

See first source: CNN

FAQ

1. What is Jamie Dimon’s warning to investors about the current global landscape?

Jamie Dimon, CEO of JPMorgan Chase, has issued a stark warning, suggesting that the world may be facing one of the most dangerous times in decades due to ongoing conflicts in Ukraine, Israel, and Gaza. He anticipates significant impacts on energy and food markets, global trade, and geopolitical relationships.

2. How has JPMorgan Chase performed financially despite global uncertainty?

JPMorgan Chase reported earnings of $4.33 per share, surpassing analysts’ expectations of $3.90 per share, and generated revenue of $39.9 billion, exceeding the forecasted $39.57 billion. These strong financial results demonstrate the bank’s resilience and adaptability in challenging times.

3. What impact has the uncertain global landscape had on JPMorgan Chase’s investment banking division?

JPMorgan Chase experienced a 6% drop in investment banking revenue during the third quarter, primarily due to lower equity and debt underwriting activity, resulting in a 3% decrease in investment banking fees. The bank is actively strategizing to counter these challenges.

4. What has been the trend in deposits at JPMorgan Chase, and how does Jamie Dimon view consumer confidence?

JPMorgan Chase witnessed a 4% decrease in deposits during the third quarter. While this decline may raise concerns, Jamie Dimon expressed optimism about the overall health and resilience of US consumers and businesses.

5. What does Jamie Dimon mean by “climbing the wall of worry,” and why does he emphasize it?

“Climbing the wall of worry” refers to the concept that markets can remain strong despite economic uncertainty and negative news. Dimon stresses the importance of being prepared for potential outcomes that may not be immediately apparent, emphasizing the need to anticipate and prepare for future possibilities.

6. How does Jamie Dimon view the balance between geopolitical challenges and economic stability?

Dimon places greater emphasis on the geopolitical implications of current global challenges while expressing less concern about their direct economic impact. He highlights the importance of monitoring and mitigating geopolitical risks.

7. What challenges related to inflation and interest rates does Jamie Dimon address?

Dimon points out that tight labor markets and high government debt levels could keep inflation elevated for an extended period. This may lead to further increases in interest rates, with the Federal Reserve potentially implementing an additional 1.5 percentage point increase, bringing rates up to 7%.

8. How has the market responded to JPMorgan Chase’s strong financial results?

Following the release of JPMorgan Chase’s financial results, the market responded positively. The bank’s shares rose by 4.8%, reflecting investor confidence in its ability to navigate challenging conditions. This positive sentiment also influenced other major banks, with shares of Wells Fargo and Citigroup increasing after reporting better-than-expected revenue.

Featured Image Credit: Ashim D’Silva; Unsplash – Thank you!

The post Jamie Dimon Issues Dire Warning appeared first on SmallBizTechnology.

]]>
64439
Walgreens Forced to Cut $1 Billion in Costs https://www.smallbiztechnology.com/archive/2023/10/walgreens-forced-to-cut-1-billion-in-costs.html/ Thu, 12 Oct 2023 15:13:23 +0000 https://www.smallbiztechnology.com/?p=64434 Walgreens Boots Alliance (WBA.O) recently revealed its plans to implement a comprehensive cost-cutting strategy, aiming to slash at least $1 billion in expenses by 2024. The move comes as the pharmacy chain operator forecasts a financial year 2024 profit below Wall Street’s expectations. In response to this announcement, Walgreens’ shares experienced a 5% increase in […]

The post Walgreens Forced to Cut $1 Billion in Costs appeared first on SmallBizTechnology.

]]>
Walgreens Boots Alliance (WBA.O) recently revealed its plans to implement a comprehensive cost-cutting strategy, aiming to slash at least $1 billion in expenses by 2024. The move comes as the pharmacy chain operator forecasts a financial year 2024 profit below Wall Street’s expectations. In response to this announcement, Walgreens’ shares experienced a 5% increase in early trading, partially offsetting earlier premarket losses. The company’s cost-cutting measures include leveraging artificial intelligence to optimize its supply chain and reducing capital expenditure by approximately $600 million. Despite these efforts, Walgreens’ shares have plummeted nearly 40% thus far in 2021.

Challenges Faced by Walgreens

Walgreens has encountered several challenges that have contributed to its need for cost-cutting measures. These challenges include a significant decline in sales of COVID-19 products, persistently weak demand for prescription drugs, reports of walkouts by store staff, and lackluster sales of consumer health products due to high inflation. As a result, the company’s adjusted profit of 67 cents per share in the fourth quarter fell short of the LSEG estimate of 69 cents per share.

Walgreens also faced a substantial pre-tax charge of $6.8 billion for opioid-related claims and litigation during the last financial year. Moreover, the company announced the closure of 150 stores across the United States in June, further highlighting the need for strategic cost-cutting initiatives.

Cost-Cutting Strategy to Boost Performance

In an effort to improve financial performance, Walgreens has outlined a multi-faceted cost-cutting strategy. By leveraging artificial intelligence, the company aims to enhance the efficiency of its supply chain. This technology-driven approach will enable Walgreens to streamline its operations, optimize inventory management, and reduce costs associated with procurement and distribution.

Additionally, Walgreens plans to reduce its capital expenditure by approximately $600 million. By curtailing spending on non-essential projects and reallocating resources to areas with higher potential returns, the company aims to achieve significant cost savings.

Financial Outlook and Wall Street Disappointment

Walgreens’ financial forecast for the upcoming fiscal year has fallen short of Wall Street’s expectations. The second-largest pharmacy chain operator in the United States, with a fiscal year ending in August, expects an annual adjusted profit of $3.20 to $3.50 per share. However, analysts’ average estimate stands at $3.72 per share according to LSEG data.

The disappointing profit forecast has raised concerns among investors and analysts. Walgreens’ struggles in areas such as beauty and personal care have resulted in a loss of customer share. High prices and a lack of competitiveness have contributed to this decline, which is further exacerbated by the current economic environment. Neil Saunders, the Managing Director of GlobalData, suggests that consumers are increasingly unwilling to tolerate uncompetitive pricing, leading to a loss of market share for Walgreens.

Interim CEO’s Statement and Leadership Transition

Ginger Graham, the Interim CEO of Walgreens, expressed dissatisfaction with the company’s performance, stating, “Our performance this year has not reflected WBA’s strong assets, brand legacy, or our commitment to our customers and patients.” This acknowledgement highlights the company’s commitment to addressing its challenges and improving its financial standing.

In an effort to facilitate positive change, Walgreens appointed Tim Wentworth, a former Cigna executive, as its permanent CEO on Tuesday. Wentworth’s extensive experience and expertise in the healthcare industry position him to lead Walgreens through its ongoing transformation and drive its future success.

See first source: Reuters

FAQ

Q1: Why is Walgreens implementing a cost-cutting strategy?

Walgreens is implementing a cost-cutting strategy to address several challenges it has faced, including declining sales of COVID-19 products, weak demand for prescription drugs, staff walkouts, and lackluster sales of consumer health products due to high inflation. Additionally, the company incurred a substantial charge for opioid-related claims and litigation, and it announced store closures. These factors have necessitated cost-cutting measures to improve financial performance.

Q2: What are the key components of Walgreens’ cost-cutting strategy?

Walgreens’ cost-cutting strategy includes leveraging artificial intelligence to optimize its supply chain, streamlining operations, and reducing procurement and distribution costs. The company also plans to reduce capital expenditure by approximately $600 million by reallocating resources to areas with higher potential returns and curtailing spending on non-essential projects.

Q3: What is Walgreens’ financial outlook, and why is it causing concern on Wall Street?

Walgreens’ financial forecast for the upcoming fiscal year falls short of Wall Street’s expectations. The company expects an annual adjusted profit of $3.20 to $3.50 per share, while analysts’ average estimate stands at $3.72 per share. This disappointing profit forecast has raised concerns among investors and analysts, particularly regarding the company’s struggles in areas such as beauty and personal care and its loss of market share due to high prices and a lack of competitiveness.

Q4: Who has been appointed as the CEO of Walgreens, and what is his background?

Tim Wentworth, a former Cigna executive, has been appointed as the permanent CEO of Walgreens. Wentworth’s extensive experience and expertise in the healthcare industry position him to lead Walgreens through its ongoing transformation and drive its future success.

Featured Image Credit: Gabe Pierce; Unsplash – Thank you!

The post Walgreens Forced to Cut $1 Billion in Costs appeared first on SmallBizTechnology.

]]>
64434
Europe Has Strong Words For Zuckerberg https://www.smallbiztechnology.com/archive/2023/10/europe-has-strong-words-for-zuckerberg.html/ Wed, 11 Oct 2023 18:11:56 +0000 https://www.smallbiztechnology.com/?p=64431 Thierry Breton, a European regulator, has written a letter to Mark Zuckerberg, CEO of Meta Platforms, expressing his alarm at the proliferation of false information on the company’s services, particularly in light of the recent Israel-Hamas conflict and the upcoming elections. In light of the European Union’s (EU) new Digital Services Act, Breton writes to […]

The post Europe Has Strong Words For Zuckerberg appeared first on SmallBizTechnology.

]]>
Thierry Breton, a European regulator, has written a letter to Mark Zuckerberg, CEO of Meta Platforms, expressing his alarm at the proliferation of false information on the company’s services, particularly in light of the recent Israel-Hamas conflict and the upcoming elections. In light of the European Union’s (EU) new Digital Services Act, Breton writes to Zuckerberg urging him to be vigilant in removing illegal content and disinformation from Meta’s platforms.

We’ll examine Breton’s letter in greater depth, along with the function of Meta Platforms and the significance of fighting disinformation in Europe, in this piece. We’ll discuss the difficulties brought on by the Israel-Hamas conflict and by false news during the election, as well as the potential repercussions for Meta if they don’t meet EU regulations. Let’s dive headfirst into the realm of digital content moderation and the obligations of European tech behemoths like Meta.

Thierry Breton’s Reply to His Critics

During the Israel-Hamas conflict and upcoming elections, European Commissioner for the internal market Thierry Breton wrote a letter to Meta CEO Mark Zuckerberg expressing his concerns about the presence of illegal content and disinformation on social media platforms. Breton stressed the urgency of the situation, and he asked for Zuckerberg’s response within 24 hours.

A rise in illegal content and disinformation on “certain platforms” has been noted by the EU, Breton noted, after the recent Hamas attack on Israel. Meta, as the owner of major social media platforms like Instagram and Facebook, has a substantial obligation under the Digital Services Act to monitor and remove such content.

Meta-Platforms and Their Importance

Social media sites like Instagram and Facebook are owned by the tech behemoth formerly known as Meta Platforms. With billions of users all over the world, these sites are formidable means of communication. However, the large number of users makes it difficult to moderate content and eliminate illegal material, bigotry, and false information.

Meta must monitor and remove illegal content, such as that which glorifies terrorism or promotes hatred, in accordance with the EU’s Digital Services Act. If Meta doesn’t follow the rules, it could have to pay fines equal to 6% of its annual income. Meta is obligated by the law to detail its procedures for dealing with illegal content in the interest of transparency and accountability.

The Israel-Hamas Conflict: A Response

Misinformation and false claims have increased on social media during the ongoing Israel-Hamas conflict, including on Meta’s services. Meta set up a special operations center to keep tabs on the situation and respond accordingly; the center is staffed by experts who speak Hebrew and Arabic.

Teams at Meta work tirelessly to remove illegal or inappropriate content from their platforms in accordance with applicable policies and laws. They are also working with regional fact-checking organizations to curb the spread of fake news. However, it is still difficult to fight misinformation during a war of this scale.

Disinformation in European Elections

Breton’s letter brought attention to the problem of election misinformation in Europe in addition to the conflict between Israel and Hamas. Recent elections in Slovakia prompted reports of manipulated content and deepfakes on Meta’s platforms to the EU. Breton stressed the seriousness with which the Digital Services Act treats election-related disinformation.

Breton urged Zuckerberg to disclose Meta’s strategy for combating deepfakes and misinformation ahead of upcoming elections in countries including Poland, Romania, Austria, Belgium, and others. The European Union wants to protect citizens and democracies from the dangers of disinformation while also preserving the right to free speech.

A Retort from Meta

A spokesperson for Meta responded to Breton’s letter by saying that the company has set up a special operations center to keep tabs on the Israel-Hamas conflict and take appropriate action when necessary. They have full-time teams monitoring for and removing content that breaks their rules or local laws around the clock.

Meta is working closely with regional fact-checkers to reduce the spread of false information. They’ve also made a commitment to dealing with deepfakes and put protocols in place to stop the spread of fake news. Disinformation during elections and conflicts is a complex and ever-changing problem.

The Cruciality of Defeating Misinformation

In times of conflict and elections, combating disinformation is especially important for maintaining the reliability of online platforms. Disinformation has the potential to sway public opinion, incite violence, and damage democratic institutions. Tech giants like Meta have a responsibility to proactively monitor and remove illegal content, creating a trustworthy and safe online space for everyone to enjoy.

The Digital Services Act is instrumental in ensuring that companies are responsible for the content they moderate. The European Union (EU) plans to incentivize compliance by fining tech giants a percentage of their revenue if they fail to remove illegal content and disinformation from their platforms. The legislation’s goal is to prevent the negative effects of disinformation on the public while also protecting the right to free speech.

See first source: CNBC

FAQ

Q1: What prompted Thierry Breton’s letter to Mark Zuckerberg, CEO of Meta Platforms?

Thierry Breton, European Commissioner for the internal market, wrote a letter to Mark Zuckerberg expressing concerns about illegal content and disinformation on Meta’s platforms, particularly during the Israel-Hamas conflict and upcoming elections.

Q2: What is the significance of the Digital Services Act in the context of Meta Platforms?

The Digital Services Act places obligations on companies like Meta to monitor and remove illegal content, ensuring transparency and accountability. Failure to comply may result in fines up to 6% of their annual income.

Q3: How is Meta responding to the Israel-Hamas conflict in terms of content moderation?

Meta has established a special operations center with experts in Hebrew and Arabic to monitor and respond to the situation. They work diligently to remove inappropriate content and cooperate with fact-checking organizations.

Q4: What challenges does Meta face in combating misinformation during the Israel-Hamas conflict?

The sheer volume of users and content makes it difficult to combat misinformation effectively, despite Meta’s efforts and the establishment of a special operations center.

Q5: How does the Digital Services Act address election-related disinformation?

The Digital Services Act treats election-related disinformation seriously and encourages transparency. Thierry Breton urged Mark Zuckerberg to disclose Meta’s strategy for dealing with deepfakes and misinformation during elections in various European countries.

Q6: How did Meta respond to Thierry Breton’s letter regarding content moderation and disinformation?

Meta has set up a special operations center to monitor and remove content that violates their rules or local laws, including misinformation. They work with fact-checkers and have protocols in place to combat deepfakes and fake news.

Q7: Why is combating disinformation during conflicts and elections crucial for online platforms like Meta?

Disinformation can influence public opinion, incite violence, and harm democratic institutions. Tech giants like Meta have a responsibility to actively monitor and remove illegal content to maintain a trustworthy online space.

Q8: What is the goal of the Digital Services Act, and how does it incentivize compliance?

The Digital Services Act aims to hold companies accountable for content moderation. It incentivizes compliance by imposing fines on tech giants based on a percentage of their revenue if they fail to remove illegal content and disinformation from their platforms.

Featured Image Credit: Christian Lue; Unsplash – Thank you!

The post Europe Has Strong Words For Zuckerberg appeared first on SmallBizTechnology.

]]>
64431
Sam Bankman-Fried vs Ex-Girlfriend Caroline Ellison https://www.smallbiztechnology.com/archive/2023/10/sam-bankman-fried-vs-ex-girlfriend-caroline-ellison.html/ Tue, 10 Oct 2023 16:02:48 +0000 https://www.smallbiztechnology.com/?p=64428 The founder of bankrupt crypto exchange FTX, Sam Bankman-Fried, is set to face a high-stakes court battle with his ex-girlfriend, Caroline Ellison. The trial revolves around allegations that Bankman-Fried stole billions from FTX customers, with Ellison playing a pivotal role in the scheme. This article provides an in-depth analysis of the case, shedding light on […]

The post Sam Bankman-Fried vs Ex-Girlfriend Caroline Ellison appeared first on SmallBizTechnology.

]]>
The founder of bankrupt crypto exchange FTX, Sam Bankman-Fried, is set to face a high-stakes court battle with his ex-girlfriend, Caroline Ellison. The trial revolves around allegations that Bankman-Fried stole billions from FTX customers, with Ellison playing a pivotal role in the scheme. This article provides an in-depth analysis of the case, shedding light on the events leading up to FTX’s collapse, the charges against Bankman-Fried, and the anticipated testimony of Caroline Ellison.

The Rise and Fall of FTX

FTX, once a major player in the world of crypto trading, offered a platform where investors could buy and trade digital currencies. However, the company’s fortunes took a dramatic turn when it went bankrupt in November, with over $8 billion reported missing. Prosecutors claim that Bankman-Fried’s alleged theft of customer funds through his crypto trading firm, Alameda Research, was the main cause of FTX’s downfall. Alameda had an account at FTX that allowed it to withdraw unlimited funds, and Bankman-Fried allegedly used these funds for personal gain, including purchasing properties, making political donations, and funding Alameda’s risky crypto bets.

Caroline Ellison’s Guilty Plea

Caroline Ellison, the former head of Alameda Research, pleaded guilty to a range of charges related to the scheme. In her confession, she admitted to knowing that the actions taken were wrong. Ellison’s testimony is expected to provide crucial insights into the events leading up to FTX’s collapse and Bankman-Fried’s alleged involvement. It is worth noting that she has agreed to cooperate with prosecutors in exchange for a reduced sentence, which may color her account of the events.

The Allegations Against Bankman-Fried

Bankman-Fried has vehemently denied all the charges leveled against him. His legal team argues that Alameda’s relationship with FTX was based on reasonable business practices, aimed at facilitating trading on the platform. They claim that the company’s problems were exacerbated by Ellison’s failure to heed Bankman-Fried’s warnings about the potential turmoil in the crypto markets. According to court filings and shared writings, the on-off romantic relationship between Bankman-Fried and Ellison added additional stress and complexity to their professional dealings.

The Role of Witness Intimidation

Bankman-Fried’s decision to share Ellison’s writings with the New York Times prompted accusations of witness intimidation. This led to his bail being revoked, and he is currently awaiting trial in jail. The court ruled that his actions were inappropriate and could potentially influence the testimony of a key witness. The dynamics of their personal relationship and the subsequent fallout have become a significant aspect of the trial.

Caroline Ellison and Sam Bankman-Fried: A Shared Background

Caroline Ellison and Sam Bankman-Fried crossed paths while working at the investment firm Jane Street. Both came from families with academic backgrounds, and they shared a desire to make money for philanthropic purposes. However, their personal and professional relationship became increasingly strained, as the pressures of their work and the alleged financial misconduct took a toll on their connection.

The Testimony of Insiders

Caroline Ellison is not the only member of Bankman-Fried’s inner circle to testify against him. Other individuals who were close to the former crypto billionaire are expected to take the stand and provide further insights into the alleged fraud and misappropriation of customer funds. Their testimonies will undoubtedly impact the outcome of the trial and shed more light on the actions of Bankman-Fried and his associates.

The Implications for the Crypto Industry

The trial of Sam Bankman-Fried and the collapse of FTX have wider implications for the crypto industry as a whole. It highlights the need for robust regulatory frameworks and oversight to protect investors and prevent fraudulent activities. The outcome of this trial will likely shape future regulations and serve as a cautionary tale for companies operating in the crypto space.

See first source: BBC

FAQ

Q1: What is the background of the Sam Bankman-Fried and Caroline Ellison trial?

A1: The trial revolves around allegations that Sam Bankman-Fried, founder of the bankrupt crypto exchange FTX, stole billions from FTX customers, with Caroline Ellison, his ex-girlfriend and former head of Alameda Research, playing a pivotal role in the alleged scheme.

Q2: What led to the rise and fall of FTX?

A2: FTX was a major player in crypto trading but went bankrupt with over $8 billion missing. Prosecutors allege that Bankman-Fried’s alleged theft of customer funds through Alameda Research was a significant factor in FTX’s downfall.

Q3: What is Caroline Ellison’s role in this case?

A3: Caroline Ellison, the former head of Alameda Research, pleaded guilty to related charges and is expected to provide crucial insights into the events leading to FTX’s collapse and Bankman-Fried’s alleged involvement. She has agreed to cooperate with prosecutors in exchange for a reduced sentence.

Q4: What are the allegations against Sam Bankman-Fried?

A4: Bankman-Fried denies all charges and argues that Alameda’s relationship with FTX was based on reasonable business practices. He claims that the company’s problems were exacerbated by Ellison’s actions and that their personal relationship added complexity to their dealings.

Q5: How has witness intimidation played a role in this case?

A5: Bankman-Fried’s sharing of Ellison’s writings with the New York Times led to accusations of witness intimidation. His bail was revoked as a result, and he is currently awaiting trial in jail. This has become a significant aspect of the trial.

Q6: What is the background of Caroline Ellison and Sam Bankman-Fried’s relationship?

A6: Ellison and Bankman-Fried met while working at Jane Street and shared a desire to make money for philanthropic purposes. However, their personal and professional relationship became strained due to the pressures of their work and alleged financial misconduct.

Q7: Who else is expected to testify in the trial?

A7: Other individuals close to Bankman-Fried are expected to testify, providing further insights into the alleged fraud and misappropriation of customer funds.

Q8: What are the implications of this trial for the crypto industry?

A8: The trial and FTX’s collapse highlight the need for robust regulatory frameworks in the crypto industry. The outcome of the trial may influence future regulations and serve as a cautionary tale for companies in the crypto space.

Featured Image Credit: Colin Lloyd; Unsplash – Thank you!

The post Sam Bankman-Fried vs Ex-Girlfriend Caroline Ellison appeared first on SmallBizTechnology.

]]>
64428
6 Mistakes That Small Businesses Make That Damage Their Credit https://www.smallbiztechnology.com/archive/2023/10/6-mistakes-that-small-businesses-make-that-damage-their-credit.html/ Mon, 09 Oct 2023 19:17:26 +0000 https://www.smallbiztechnology.com/?p=64423 If you own a small business, you know that having a good business credit score can make your business thrive. That’s why it’s important not to make the following small business credit mistakes. Using Contractors That Don’t Report Credit Activity With all the advances in online technology, software, and web development, it’s never been easier […]

The post 6 Mistakes That Small Businesses Make That Damage Their Credit appeared first on SmallBizTechnology.

]]>
If you own a small business, you know that having a good business credit score can make your business thrive. That’s why it’s important not to make the following small business credit mistakes.

Using Contractors That Don’t Report Credit Activity

With all the advances in online technology, software, and web development, it’s never been easier for vendors to report credit activity when a small business makes a payment or does a transaction.

However, if you open a credit line with a vendor that doesn’t regularly report credit activity to the credit bureaus, you aren’t building credit the way you should. It’s important when researching contractors and vendors that you only do business with ones that will report your on-time transactions to major credit bureaus.

Not Using Business Credit

Some small business owners are so risk-averse, that they may not want to even use business credit. But getting business credit cards and taking out business lines of credit can be an effective means to scale the company and make more money.

If the small business never uses credit, it’s more difficult to expand your organization. Don’t make the mistake of never taking out business credit.

Business owners who are wary of having debt might just start small and get one business credit cards. Use it every month and pay it off. That way, you can slowly build business credit and not carry much if any debt.

Applying For Personal Credit Cards

One thing many small business professionals don’t know is that ‘business credit card’ you read about online is tied to your personal credit history. Many small businesses don’t have enough credit history to get approved based on their business, so the credit card company may use your personal credit profile to approve you.

You should read the fine print of any credit card you apply for to make sure that the credit line is based on your business and not your personal credit.

Putting Personal Property At Risk

When starting your business, it’s important to use the right legal entity to protect your personal assets from business creditors. That’s why you should never put your personal property or assets at risk when getting credit for your company.

It’s also usually unwise to be a sole proprietor and get business credit. You can do it, but you are personally liable for all debts of the business if something goes wrong. Also, as a sole proprietor, you don’t have a corporate tax ID; everything is based on your social security number and this leaves you legally exposed.

Selecting The Wrong Business Credit Card

Before applying, you should determine the kind of business credit card you want:

  • Want to get rewards for purchasing office supplies? Apply for a cash back business credit card.
  • Planning to take business trips to find new clients? Get a travel business credit card with air travel points.
  • If you are just getting the company rolling, try to get a 0% interest card.

Mixing Business And Personal Expenses

So you got a business credit card to build credit and track your business expenses. But it’s easy to fall into the trap of mixing personal and business expenses, which can make it a lot harder to track your expenses when it’s tax time.

Also, you may lose the ability to deduct credit card and loan interest on your business taxes if you don’t use them only for your various business costs.

It also can be more challenging to maintain legal protections for your organization if you don’t separate your personal and business expenses.

There are many things to consider when building business credit for your small business. By following these simple principles, you’re more likely to build good business credit. And you’ll do so without mixing personal and business expenses or putting your personal credit on the line.

Featured image provided by Pixaby; Pexels; Thanks!

The post 6 Mistakes That Small Businesses Make That Damage Their Credit appeared first on SmallBizTechnology.

]]>
64423
Important Supreme Court Tax Case For Businesses https://www.smallbiztechnology.com/archive/2023/10/important-supreme-court-tax-case-for-businesses.html/ Mon, 09 Oct 2023 16:57:52 +0000 https://www.smallbiztechnology.com/?p=64418 The Supreme Court tax case currently under review has the potential to bring about significant changes to federal policies. Experts are closely monitoring the case, as its outcome could have far-reaching implications for businesses, individuals, and the overall economy. In this article, we will delve into the details of the case, explore the arguments presented […]

The post Important Supreme Court Tax Case For Businesses appeared first on SmallBizTechnology.

]]>
The Supreme Court tax case currently under review has the potential to bring about significant changes to federal policies. Experts are closely monitoring the case, as its outcome could have far-reaching implications for businesses, individuals, and the overall economy. In this article, we will delve into the details of the case, explore the arguments presented by both sides, and discuss the potential effects on federal policies.

Background of the Case

The Supreme Court tax case centers around a dispute regarding the constitutionality of a specific tax regulation. The regulation in question has been in place for several years and has been the subject of ongoing debate. The case reached the Supreme Court after lower courts issued conflicting rulings, highlighting the need for a definitive decision.

Arguments Presented

The case has drawn attention from legal experts and policymakers due to the differing arguments presented by the parties involved. On one side, proponents of the tax regulation argue that it is necessary to ensure fairness and equity in the tax system. They assert that the regulation helps to redistribute wealth and promote economic stability.

On the other side, opponents of the tax regulation argue that it is an overreach of government power and violates constitutional rights. They contend that the regulation stifles economic growth and discourages investment and innovation. These opponents argue for a more limited role of the federal government in taxation.

Potential Effects on Federal Policies

If the Supreme Court upholds the tax regulation, it could set a precedent for similar regulations in the future. This could lead to an expansion of the federal government’s authority in taxation and potentially impact various sectors of the economy. Businesses may need to adjust their operations and financial strategies to comply with the new regulations, which could have both positive and negative effects on their bottom line.

Conversely, if the Supreme Court strikes down the tax regulation, it could limit the government’s ability to implement similar policies in the future. This may result in a more decentralized approach to taxation, with states and local governments having greater control over tax policies. Businesses would need to navigate a patchwork of different regulations across jurisdictions, potentially creating complexity and inconsistency.

Implications for Businesses

The outcome of the Supreme Court tax case will undoubtedly have implications for businesses of all sizes. Small and medium-sized enterprises (SMEs) may face particular challenges in adapting to any changes in federal tax policies. It is crucial for businesses to stay informed about the developments in the case and consult with legal and financial advisors to assess the potential impact on their operations.

See first source: CNBC

FAQ

Q1: What is the Supreme Court tax case about?

A1: The Supreme Court tax case centers around the constitutionality of a specific tax regulation that has been in place for years. Lower courts have issued conflicting rulings on this regulation, prompting the need for a definitive decision by the Supreme Court.

Q2: What are the arguments presented by the parties involved in the case?

A2: Proponents of the tax regulation argue that it is necessary for fairness, equity, wealth redistribution, and economic stability. Opponents argue that it is a government overreach, violating constitutional rights, stifling economic growth, and discouraging investment and innovation.

Q3: What potential effects on federal policies are associated with the outcome of this case?

A3: If the Supreme Court upholds the tax regulation, it may set a precedent for similar regulations in the future, expanding the federal government’s authority in taxation. Conversely, if the Court strikes down the regulation, it could limit the government’s ability to implement such policies, potentially leading to a more decentralized approach to taxation.

Q4: How might the case impact businesses?

A4: The outcome of the case will have implications for businesses of all sizes. Small and medium-sized enterprises (SMEs) may face specific challenges in adapting to changes in federal tax policies. Businesses should stay informed about developments in the case and consult legal and financial advisors to assess the potential impact on their operations.

Featured Image Credit: Ian Hutchinson; Unsplash – Thank you!

The post Important Supreme Court Tax Case For Businesses appeared first on SmallBizTechnology.

]]>
64418
The SBF Trial is Embarrassing For Crypto Industry https://www.smallbiztechnology.com/archive/2023/10/the-sbf-trial-is-embarrassing-for-crypto-industry.html/ Fri, 06 Oct 2023 16:35:59 +0000 https://www.smallbiztechnology.com/?p=64415 The trial of FTX founder Sam Bankman-Fried, which is currently in its first week, has become a major event in the crypto world. Media outlets, including WIRED, have sent reporters to cover the trial, and TV stations are even airing feature-length documentaries on the fall of the crypto exchange. However, within the crypto industry itself, […]

The post The SBF Trial is Embarrassing For Crypto Industry appeared first on SmallBizTechnology.

]]>
The trial of FTX founder Sam Bankman-Fried, which is currently in its first week, has become a major event in the crypto world. Media outlets, including WIRED, have sent reporters to cover the trial, and TV stations are even airing feature-length documentaries on the fall of the crypto exchange. However, within the crypto industry itself, there is a sense of fatigue and a desire for the trial to conclude quickly. This article will explore the reasons behind this sentiment and discuss the potential impact of the trial on the crypto industry.

The Fallout of FTX’s Collapse

When FTX collapsed last November, it sent shockwaves through the crypto industry. Billions of dollars’ worth of customer funds went missing, causing markets to plummet and leading to the failure of other crypto firms. The fallout even resulted in a regulatory crackdown in the US and the collapse of two crypto-friendly banks. The trial of FTX founder Sam Bankman-Fried, who is facing seven counts of fraud, is a significant event in the aftermath of this collapse.

A Distraction from Moving Forward

While the trial has garnered significant attention from the media and the public, many within the crypto industry see it as a distraction. Noelle Acheson, a former crypto analyst, believes that the trial is a “galactic embarrassment” for the industry and hopes that it will be over soon so that the industry can move on. The trial has been the subject of much gossip and speculation, which has taken the focus away from the future of the industry.

The Trial and Crypto’s Reputation

One of the frustrations within the crypto community is the idea that the entire industry is on trial along with Bankman-Fried. Sheila Warren, CEO of the Crypto Council for Innovation, believes that this perception is unwarranted and that the trial is simply a case of “good, old-fashioned fraud.” Warren argues that the trial should focus on the harm done to FTX customers and that the media’s emphasis on crypto-bashing detracts from this central concern.

Lessons Learned and Moving Forward

As the trial continues, the question remains whether the crypto industry will learn from the fall of FTX and its founder. Acheson is hopeful but not convinced that the industry will be more vigilant and less trusting in the future. She believes that the industry’s vulnerability to charismatic grifters is due to the hero-worship culture that exists within crypto discourse. Warren also acknowledges the need for a regulatory scheme that can contain risky financial engineering and prevent future collapses.

See first source: Wired

FAQ

1. Who is Sam Bankman-Fried, and why is his trial significant in the crypto world?

Sam Bankman-Fried is the founder of FTX, a cryptocurrency exchange. His trial is significant because it follows the collapse of FTX, which had a major impact on the crypto industry, involving the loss of billions of dollars in customer funds and regulatory actions.

2. What happened when FTX collapsed, and why did it affect the crypto industry?

When FTX collapsed in November, it resulted in the loss of significant customer funds, causing crypto markets to decline and impacting other crypto firms. The fallout even led to regulatory scrutiny and the collapse of crypto-friendly banks, making it a major event in the industry.

3. Why is there a sense of fatigue within the crypto industry regarding the trial?

Many within the crypto industry are fatigued because they see the trial as a distraction from moving forward. It has attracted substantial media attention and gossip, diverting focus from the industry’s future.

4. How does the crypto community perceive the trial’s impact on the industry’s reputation?

Some within the crypto community feel that the trial unfairly puts the entire industry on trial along with Bankman-Fried. They argue that the trial should focus on the harm done to FTX customers rather than painting the entire industry negatively.

5. What lessons can the crypto industry learn from the fall of FTX and its founder?

The industry may need to become more vigilant and less trusting in the future to avoid falling victim to charismatic individuals engaging in fraudulent activities. Some believe that a regulatory framework should be established to prevent risky financial engineering and future collapses in the crypto space.

Featured Image Credit: Kanchanara; Unsplash – Thank you!

The post The SBF Trial is Embarrassing For Crypto Industry appeared first on SmallBizTechnology.

]]>
64415
Mack Trucks to Pay Out Substantial Wage Increases https://www.smallbiztechnology.com/archive/2023/10/mack-trucks-to-pay-out-substantial-wage-increases.html/ Thu, 05 Oct 2023 19:09:38 +0000 https://www.smallbiztechnology.com/?p=64411 Mack Trucks, one of North America’s leading manufacturers of medium-duty and heavy-duty trucks, engines, and transmissions, has reached a new contract agreement with the United Auto Workers (UAW) union. The agreement, which covers approximately 4,000 hourly workers, includes a significant 19% pay increase over the course of five years. This news has drawn attention within […]

The post Mack Trucks to Pay Out Substantial Wage Increases appeared first on SmallBizTechnology.

]]>
Mack Trucks, one of North America’s leading manufacturers of medium-duty and heavy-duty trucks, engines, and transmissions, has reached a new contract agreement with the United Auto Workers (UAW) union. The agreement, which covers approximately 4,000 hourly workers, includes a significant 19% pay increase over the course of five years. This news has drawn attention within the automotive industry, as it highlights the ongoing efforts to secure fair compensation and improved benefits for workers.

Immediate 10% Raise and Additional Benefits

Under the terms of the new agreement, workers will receive an immediate 10% pay increase upon ratification. This initial raise will be followed by subsequent annual increases, ultimately culminating in a total 19% raise over the five-year period. The agreement also includes a $3,500 ratification bonus, improved retirement benefits, and additional vacation time for certain employees.

Furthermore, the contract addresses the issue of reaching top pay more quickly. By reducing the time needed for employees to reach the highest pay level, the agreement aims to provide financial stability and advancement opportunities for Mack Trucks workers.

Enhancing Retirement Benefits and Healthcare Plans

In addition to the wage increase, the new contract includes several enhancements to retirement benefits. The agreement stipulates an annual payment of $1,000 to 401(k) plans for employees hired since 2009. This payment is intended to offset retirement healthcare costs, ensuring a more secure future for workers and their families.

Moreover, the pension benefits for Mack Trucks employees will see an increase, further strengthening their financial well-being during retirement. Simultaneously, the current healthcare plans will be maintained, with only modest increases in copays and no rise in weekly healthcare contributions.

A Statement From Mack Trucks’ President

Mack Trucks’ President, Stephen Roy, expressed his satisfaction with the new contract agreement, emphasizing the positive impact it will have on employees and their families.

Roy’s statement reflects the company’s commitment to providing competitive compensation and comprehensive benefits to its workforce. By prioritizing the well-being of their employees, Mack Trucks aims to foster a positive and motivated workforce, ultimately driving the success of the company.

A Brief Background on Mack Trucks

Established in 1900, Mack Trucks has a long-standing history as a prominent manufacturer in the automotive industry. Over the years, the company has earned a reputation for producing high-quality trucks, engines, and transmissions that meet the diverse needs of customers across nearly 30 countries.

In 2000, Mack Trucks was acquired by Volvo AB, a leading Swedish multinational manufacturing company. This acquisition provided Mack Trucks with additional resources and expertise, enabling further innovation and growth within the industry.

See first source: Reuters

FAQ

 

Featured Image Credit: Markus Spiske; Unsplash – Thank you!

The post Mack Trucks to Pay Out Substantial Wage Increases appeared first on SmallBizTechnology.

]]>
64411
Mortgage Demand Plummets To New Lows https://www.smallbiztechnology.com/archive/2023/10/mortgage-demand-plummets-to-new-lows.html/ Wed, 04 Oct 2023 16:47:25 +0000 https://www.smallbiztechnology.com/?p=64408 In a surprising turn of events, the demand for mortgages in the United States has plummeted to its lowest level since 1996. As interest rates climb towards 8%, potential homebuyers are becoming increasingly wary of taking on new mortgages. This significant drop in demand has caught the attention of economists and experts who are closely […]

The post Mortgage Demand Plummets To New Lows appeared first on SmallBizTechnology.

]]>
In a surprising turn of events, the demand for mortgages in the United States has plummeted to its lowest level since 1996. As interest rates climb towards 8%, potential homebuyers are becoming increasingly wary of taking on new mortgages. This significant drop in demand has caught the attention of economists and experts who are closely monitoring the implications for the housing market and the overall economy.

The Impact of Rising Interest Rates

The rise in interest rates has been a key factor in the decline of mortgage demand. As rates increase, the cost of borrowing becomes more expensive, leading many potential homebuyers to reconsider their plans. The Federal Reserve’s decision to tighten monetary policy and combat inflation has contributed to this upward trend.

The Role of Inflation

Inflation has been a growing concern in the United States, prompting the Federal Reserve to take action. Rising inflation erodes the purchasing power of money over time, making it essential for central banks to implement measures to control it. In response, the Federal Reserve has raised interest rates to curb inflationary pressures, which has had a direct impact on mortgage rates.

The Effect on Homebuyers

The surge in interest rates has made borrowing more expensive for homebuyers. Higher mortgage rates translate to higher monthly payments, making homeownership less affordable for many individuals. As a result, potential buyers are either delaying their plans or opting for more affordable housing options.

The Housing Market Slowdown

The drop in mortgage demand has had a significant effect on the housing market. With fewer buyers entering the market, home sales have begun to slow down. This slowdown is particularly noticeable in regions where affordability was already a concern. As demand decreases, sellers may be forced to reduce prices or face longer listing times.

The Role of the Economy

The decline in mortgage demand has broader implications for the economy. The housing market plays a vital role in economic growth, as it drives various sectors such as construction, real estate, and home improvement. A slowdown in the housing market can have a cascading effect on these industries, potentially leading to job losses and reduced economic activity.

The Effect on Construction and Real Estate

The decrease in mortgage demand directly impacts the construction and real estate sectors. With fewer buyers in the market, developers may scale back on new construction projects, leading to a decline in construction jobs. Additionally, real estate agents may experience a decrease in sales, affecting their income and overall industry performance.

Impact on Homeowners and Home Equity

Existing homeowners may also be affected by the decrease in mortgage demand. As home values stabilize or even decline in some areas, homeowners may see a slowdown in the growth of their home equity. This can have implications for individuals looking to tap into their home equity for financial needs or those planning to sell their homes in the near future.

The Future of Mortgage Demand

While the current trend shows a significant drop in mortgage demand, it is important to consider the potential for a rebound in the future. Economic conditions are dynamic, and factors such as government policies, market forces, and changing consumer behavior can all influence demand.

Potential Government Intervention

Government intervention in the form of policy changes could impact mortgage demand. For example, policymakers may introduce measures to stimulate the housing market, such as incentives for first-time homebuyers or tax breaks for homeowners. These interventions could potentially increase demand and have a positive effect on the overall economy.

Consumer Sentiment and Market Confidence

Consumer sentiment and market confidence are crucial drivers of mortgage demand. If economic conditions improve and consumers feel more secure about their financial situation, they may be more inclined to enter the housing market. Additionally, a stable and predictable economic environment can boost market confidence and encourage potential buyers to take action.

Long-Term Effects of Mortgage Demand Decline

The long-term effects of the decline in mortgage demand are yet to be fully understood. While the current situation presents challenges for the housing market and the economy as a whole, it also provides an opportunity for reflection and adaptation. Stakeholders in the housing industry, including lenders, developers, and policymakers, may need to reassess their strategies and explore innovative solutions to address the changing landscape.

See first source: CNBC

FAQ

What has caused the decline in mortgage demand in the United States?

The decline in mortgage demand can be attributed to the significant increase in interest rates. As rates climb towards 8%, potential homebuyers are becoming cautious about taking on new mortgages. This trend is a response to the Federal Reserve’s decision to tighten monetary policy to combat rising inflation.

How does inflation relate to the decline in mortgage demand?

Inflation has been a growing concern in the United States, prompting the Federal Reserve to raise interest rates to control it. This increase in interest rates has directly impacted mortgage rates, making borrowing more expensive for homebuyers and leading to the decline in demand.

What impact does this trend have on potential homebuyers?

Rising interest rates translate to higher monthly mortgage payments, making homeownership less affordable for many individuals. As a result, potential homebuyers are either delaying their plans or seeking more affordable housing options.

How is the housing market affected by the drop in mortgage demand?

The housing market has experienced a slowdown due to the decrease in mortgage demand. With fewer buyers entering the market, home sales have slowed down, particularly in regions where affordability was already a concern. This can lead to price reductions and longer listing times for sellers.

What broader implications does this trend have for the U.S. economy?

The decline in mortgage demand has broader economic implications. The housing market is closely tied to various sectors such as construction, real estate, and home improvement. A slowdown in the housing market can potentially result in job losses and reduced economic activity in these industries.

How do construction and real estate sectors respond to the decrease in mortgage demand?

The decrease in mortgage demand directly impacts the construction and real estate sectors. Developers may scale back on new construction projects, leading to a decline in construction jobs. Real estate agents may also experience a decrease in sales, affecting their income and industry performance.

What effects does the mortgage demand decline have on existing homeowners and home equity?

Existing homeowners may experience slower growth in their home equity as home values stabilize or decline in some areas. This can affect individuals planning to tap into their home equity for financial needs or those considering selling their homes in the near future.

Is there potential for a rebound in mortgage demand in the future?

Economic conditions are dynamic, and factors such as government policies, market forces, and changing consumer behavior can influence mortgage demand. Potential government interventions, consumer sentiment, and market confidence can play roles in potential rebounds in demand.

How might government intervention impact mortgage demand?

Government policies can influence mortgage demand through measures like incentives for first-time homebuyers or tax breaks for homeowners. These interventions have the potential to stimulate the housing market and increase demand, positively impacting the economy.

What are the long-term effects and implications of the decline in mortgage demand?

The long-term effects of this trend are still evolving. Stakeholders in the housing industry, including lenders, developers, and policymakers, may need to reassess their strategies and explore innovative solutions to address the changing landscape and adapt to evolving economic conditions.

Featured Image Credit: Tierra Mallorca; Unsplash – Thank you!

The post Mortgage Demand Plummets To New Lows appeared first on SmallBizTechnology.

]]>
64408
Dollar Weakens Significantly Against Yen https://www.smallbiztechnology.com/archive/2023/10/dollar-weakens-significantly-against-yen.html/ Tue, 03 Oct 2023 17:40:07 +0000 https://www.smallbiztechnology.com/?p=64405 The currency market experienced a significant event recently, as the Japanese yen strengthened sharply against the US dollar, causing confusion and speculation about possible intervention by the Bank of Japan. This sudden surge in the yen’s value has raised questions about the motives behind the currency’s movement and the potential impact on global markets. In […]

The post Dollar Weakens Significantly Against Yen appeared first on SmallBizTechnology.

]]>
The currency market experienced a significant event recently, as the Japanese yen strengthened sharply against the US dollar, causing confusion and speculation about possible intervention by the Bank of Japan. This sudden surge in the yen’s value has raised questions about the motives behind the currency’s movement and the potential impact on global markets. In this article, we will delve into the details of this development, exploring the factors that led to the yen’s appreciation, the implications for traders and investors, and the possible intervention strategies that may have been employed.

Understanding the Yen’s Surge

The surge in the yen’s value began when the US dollar rose to 150.165 yen, surpassing the 150 level for the first time since October 2022. However, this rally was short-lived, as the yen quickly gained strength, causing the dollar to plummet to a low of 147.30 yen. This rapid fluctuation left traders and market participants puzzled, unsure of whether the Bank of Japan had intervened to influence the exchange rate.

The 150 level is significant because it is widely regarded as a potential trigger for Japanese intervention. Japanese authorities have previously expressed concerns about excessive volatility and currency weakness, making this a crucial threshold for market observers. The uncertainty surrounding this event has led to nervousness among traders, resulting in the reduction of their long positions in the dollar-yen market.

Niels Christensen, chief analyst at Nordea in Copenhagen, highlighted the market’s apprehension, stating, “The market is obviously very nervous around these levels at 150. For me, it’s nervousness with traders cutting their long positions.” If this surge was indeed a result of intervention by the Bank of Japan, it is expected that they would confirm it to maximize its impact. This confirmation could potentially be followed by additional interventions to further influence the dollar-yen positions.

Speculation and Uncertainty

Amidst the yen’s surge, confusion and speculation have arisen, with market participants attempting to decipher the intentions of the Bank of Japan. However, neither the Bank of Japan nor the New York Federal Reserve has provided official comments regarding any intervention in the foreign exchange markets. This lack of clarity has added to the uncertainty surrounding the yen’s strengthening.

It is worth noting that this is not the first time Japan has intervened in the currency market. In September 2022, Japan bought yen to protect its currency after the Bank of Japan’s decision to maintain an ultra-loose monetary policy led to the yen’s depreciation to 145 per dollar. Additionally, in October of the same year, Japan intervened again when the yen reached a 32-year low of 151.94 against the dollar.

Jeremy Stretch, head of G10 FX strategy at CIBC Capital Markets in London, suggested that the recent yen surge may be a form of price checking rather than explicit action by the Bank of Japan. He stated, “Some people might think this was a shot across the bows from the BOJ.” This uncertainty further highlights the complexity of understanding the motives behind the yen’s recent appreciation.

Factors Driving the Yen’s Strength

Several factors have contributed to the yen’s recent strength against the dollar. One significant factor is the substantial gap in interest rates between Japan and other developed economies, particularly the United States. While central banks in other countries have been raising borrowing costs, the Bank of Japan has kept rates on a tight leash, leading to a divergence in interest rates. This divergence has put downward pressure on the yen, making it less attractive to investors seeking higher yields.

Additionally, concerns about global economic stability and geopolitical tensions have led investors to seek safe-haven assets, such as the yen. The yen has traditionally been considered a safe haven currency, known for its stability and liquidity. As uncertainty and risk aversion increase in the global market, investors often flock to the yen, driving up its value.

Potential Implications for Traders and Investors

The yen’s sudden strengthening has significant implications for traders and investors involved in the currency market. Traders who were positioned in long dollar-yen positions may have faced considerable losses as the yen surged. The unpredictability of the yen’s movement and the lack of clarity surrounding possible intervention by the Bank of Japan have made trading in the dollar-yen pair particularly challenging.

Investors with exposure to Japanese assets, such as Japanese stocks or bonds, may also be affected by the yen’s appreciation. A stronger yen can impact the profitability of Japanese exporters, as it makes their goods relatively more expensive in foreign markets. This, in turn, can lead to a decline in earnings for Japanese companies and potentially impact stock prices. Furthermore, a stronger yen can also affect the returns on investments in Japanese bonds, as currency movements can influence the overall yield for foreign investors.

Possible Intervention Strategies

If the Bank of Japan did intervene in the currency market, it is essential to understand the potential strategies they may have employed. Intervention can take various forms, including direct currency purchases or sales, verbal interventions, or changes in monetary policy. These strategies are aimed at influencing the exchange rate between the yen and other currencies, such as the dollar.

Direct currency purchases or sales involve the central bank entering the market and buying or selling its currency to influence its value. Verbal interventions, on the other hand, involve statements or press releases by central bank officials, signaling their intention to intervene or expressing concerns about currency volatility. Changes in monetary policy, such as adjusting interest rates or implementing quantitative easing measures, can also indirectly impact the exchange rate.

The effectiveness of intervention strategies can vary, and their success depends on several factors, including market sentiment, the scale of intervention, and the ability of market participants to counteract the central bank’s actions. It is important to note that interventions are not always successful and can have unintended consequences, such as creating market distortions or triggering speculative behavior.

See first source: Reuters

FAQ

What caused the recent significant surge in the Japanese yen against the US dollar?

The surge in the yen’s value began when the US dollar reached 150.165 yen, surpassing the 150 level for the first time since October 2022. However, the yen quickly gained strength, causing the dollar to drop to a low of 147.30 yen. The motives behind this rapid fluctuation, including the possibility of intervention by the Bank of Japan, have raised questions and speculation.

Why is the level of 150 yen significant, and how does it relate to potential intervention by the Bank of Japan?

The 150 level is considered significant because it has been viewed as a potential trigger for intervention by Japanese authorities. The Bank of Japan has expressed concerns about excessive volatility and currency weakness in the past, making this a crucial threshold for market observers.

Is there confirmation that the Bank of Japan intervened in the foreign exchange market to influence the yen’s exchange rate?

As of now, neither the Bank of Japan nor the New York Federal Reserve has provided official comments confirming any intervention in the foreign exchange markets. The situation remains uncertain, and speculation continues.

What factors contributed to the yen’s recent strength against the US dollar?

Several factors have contributed to the yen’s strength, including the substantial gap in interest rates between Japan and other developed economies, concerns about global economic stability, and geopolitical tensions. These factors have made the yen an attractive safe-haven asset.

What are the potential implications for traders and investors due to the yen’s recent appreciation?

Traders who were positioned in long dollar-yen positions may have faced significant losses as the yen surged. For investors with exposure to Japanese assets, such as stocks or bonds, a stronger yen can impact the profitability of Japanese exporters and influence returns on investments in Japanese bonds.

If the Bank of Japan intervened, what are some possible strategies they may have employed?

Intervention strategies can include direct currency purchases or sales, verbal interventions, or changes in monetary policy. These strategies are aimed at influencing the exchange rate between the yen and other currencies, such as the dollar. However, the effectiveness of these strategies can vary and depends on several factors.

Is there any historical precedent for the Bank of Japan’s intervention in the currency market?

Yes, Japan has a history of intervening in the currency market. For example, Japan intervened in September and October 2022 when the yen’s value was a concern. Such interventions aim to influence the yen’s exchange rate and address currency volatility.

What should traders and investors consider when dealing with the uncertain currency market situation involving the Japanese yen?

Traders and investors should exercise caution and closely monitor developments. The currency market can be unpredictable, and interventions may have unforeseen consequences. Staying informed about central bank actions and market sentiment is essential for making informed decisions in such situations.

Featured Image Credit: Joshua Fernandez; Unsplash – Thank you!

The post Dollar Weakens Significantly Against Yen appeared first on SmallBizTechnology.

]]>
64405
United Airlines Pilots Make a Boatload of Money https://www.smallbiztechnology.com/archive/2023/10/united-airlines-pilots-make-a-boatload-of-money.html/ Mon, 02 Oct 2023 15:46:44 +0000 https://www.smallbiztechnology.com/?p=64401 United Airlines pilots have recently approved a new contract that includes substantial raises of up to 40%. This significant development will have a profound impact on the airline industry and the United Airlines workforce. In this article, we will dive into the details of this contract, its implications, and what it means for the future […]

The post United Airlines Pilots Make a Boatload of Money appeared first on SmallBizTechnology.

]]>
United Airlines pilots have recently approved a new contract that includes substantial raises of up to 40%. This significant development will have a profound impact on the airline industry and the United Airlines workforce. In this article, we will dive into the details of this contract, its implications, and what it means for the future of United Airlines.

The Approval Process

The new contract was approved by the United Airlines pilots after months of negotiations between the airline and the Air Line Pilots Association (ALPA), the union representing the pilots. The negotiations aimed to address various issues, including pay, working conditions, and benefits. After reaching a tentative agreement, the contract was put to a vote among the pilots, and the majority voted in favor of accepting the new terms.

Key Highlights of the Contract

The approved contract includes several key provisions that will significantly benefit United Airlines pilots. One of the most notable aspects is the substantial pay raises of up to 40%. This increase is a significant step forward for the pilots and reflects the airline’s recognition of their dedication and hard work.

Additionally, the contract includes improvements in working conditions and benefits for the pilots. These improvements aim to enhance the overall job satisfaction and well-being of the pilots, ultimately contributing to a more positive work environment.

Implications for United Airlines

The approval of this new contract has significant implications for United Airlines as a whole. By offering competitive pay raises and improved working conditions, the airline aims to attract and retain top talent in the industry. This move not only benefits the pilots but also strengthens the overall performance and reputation of United Airlines.

Furthermore, the contract approval serves as a testament to the airline’s commitment to employee satisfaction and its recognition of the vital role pilots play in ensuring safe and efficient operations. This positive relationship between the company and its pilots is essential for fostering a harmonious work environment and maintaining a high level of customer service.

Impact on the Airline Industry

The approval of this contract sets a precedent in the airline industry, highlighting the importance of fair compensation and working conditions for pilots. Other airlines may feel compelled to review their own pilot contracts and make adjustments to remain competitive in attracting and retaining experienced pilots.

This development also brings attention to the ongoing challenges faced by the airline industry, such as a pilot shortage and increased competition. By offering attractive contracts, airlines can position themselves as desirable employers and secure a skilled pilot workforce. This, in turn, contributes to safer and more reliable air travel for passengers.

Future Outlook for United Airlines

With the approval of this new contract, United Airlines is likely to experience positive growth and stability in the coming years. The competitive pay raises and improved working conditions will motivate pilots to continue their dedication to the airline, leading to enhanced performance and customer satisfaction.

Additionally, the approval of this contract demonstrates United Airlines’ commitment to its employees and their long-term success. This dedication to fostering a positive work environment and investing in employee satisfaction will likely yield positive results, both in terms of employee morale and overall business performance.

See first source: CNBC

FAQ

Q1: What is the significance of the new contract for United Airlines pilots?

A1: The new contract for United Airlines pilots is highly significant as it includes substantial pay raises of up to 40%, along with improvements in working conditions and benefits. This contract reflects the airline’s recognition of the pilots’ dedication and hard work.

Q2: How was the new contract approved?

A2: The new contract was approved after months of negotiations between United Airlines and the Air Line Pilots Association (ALPA), the union representing the pilots. Once a tentative agreement was reached, it was put to a vote among the pilots, with the majority voting in favor of accepting the new terms.

Q3: What are some key highlights of the contract for United Airlines pilots?

A3: The key highlights of the contract include substantial pay raises of up to 40%, improvements in working conditions, and enhanced benefits. These provisions are aimed at improving job satisfaction and overall well-being for the pilots.

Q4: What are the implications of this contract for United Airlines as a company?

A4: The approval of this contract has several implications for United Airlines. It helps the airline attract and retain top talent, strengthen its performance, and enhance its reputation. It also demonstrates the airline’s commitment to employee satisfaction and recognizes the vital role pilots play in safe and efficient operations.

Q5: How does this contract impact the wider airline industry?

A5: This contract sets a precedent in the airline industry by emphasizing the importance of fair compensation and working conditions for pilots. Other airlines may feel compelled to review and adjust their own pilot contracts to remain competitive in attracting and retaining experienced pilots.

Q6: What challenges does the airline industry face that are addressed by this contract approval?

A6: The airline industry faces challenges such as a pilot shortage and increased competition. By offering attractive contracts, airlines can position themselves as desirable employers and secure a skilled pilot workforce. This contributes to safer and more reliable air travel for passengers.

Q7: What is the future outlook for United Airlines with this new contract?

A7: United Airlines is likely to experience positive growth and stability in the coming years due to competitive pay raises and improved working conditions. These factors will motivate pilots, enhance performance, and contribute to customer satisfaction. The airline’s commitment to fostering a positive work environment and investing in employee satisfaction is expected to yield positive results for both employee morale and overall business performance.

Featured Image Credit: Tim Gouw; Unsplash – Thank you!

The post United Airlines Pilots Make a Boatload of Money appeared first on SmallBizTechnology.

]]>
64401
Janet Yellen Warns of Government Shutdown Dangers https://www.smallbiztechnology.com/archive/2023/09/janet-yellen-warns-of-government-shutdown-dangers.html/ Fri, 29 Sep 2023 17:21:41 +0000 https://www.smallbiztechnology.com/?p=64398 In the current political landscape, the possibility of a government shutdown looms large, and Treasury Secretary Janet Yellen has issued a strong warning against such an event. Yellen argues that a government shutdown would have dire consequences for the American economy and disrupt essential government functions. In this article, we will delve into Yellen’s concerns […]

The post Janet Yellen Warns of Government Shutdown Dangers appeared first on SmallBizTechnology.

]]>
In the current political landscape, the possibility of a government shutdown looms large, and Treasury Secretary Janet Yellen has issued a strong warning against such an event. Yellen argues that a government shutdown would have dire consequences for the American economy and disrupt essential government functions. In this article, we will delve into Yellen’s concerns and explore the potential impact of a government shutdown in 2023. We will also examine the reasons behind the impending shutdown and the efforts being made to avert it.

The Dangers of a Government Shutdown

Yellen’s main argument against a government shutdown is that it would be “dangerous and unnecessary.” She emphasizes that such an event would undermine the progress being made in the economy and negatively affect American families. Yellen highlights the broad range of government functions that would be impacted, including loans to farmers and small businesses, food and workplace safety inspections, and Head Start programs for children. Additionally, major infrastructure projects aimed at improving the lives of everyday Americans and modernizing the economy could be delayed.

The Likelihood of a Government Shutdown

Despite the warnings from Yellen and others, the likelihood of a government shutdown in 2023 remains high. House Speaker Kevin McCarthy appears to lack the necessary votes to pass a stopgap bill that would extend government funding beyond the imminent deadline. Yellen, in her speech, expressed uncertainty regarding whether Congress would pass the required legislation in time to avoid a shutdown.

The Role of House Republicans

Yellen specifically calls on House Republicans to “do their jobs” and act responsibly to keep the government open and fund key priorities. She emphasizes that their failure to do so would have negative consequences for American families and undermine the progress being made in the economy. Yellen’s plea for swift action reflects the urgency of the situation and the need for bipartisan cooperation to avert a government shutdown.

The Economic Benefits of the Bipartisan Infrastructure Law

Yellen’s speech also highlights the economic benefits of the Bipartisan Infrastructure Law. She specifically mentions investments aimed at improving Georgia’s transportation, high-speed internet, safe drinking water, and clean energy. By contrasting these long-term investments with the potential negative consequences of a government shutdown, Yellen seeks to underscore the importance of maintaining government operations and funding key projects that drive economic growth and improve the lives of Americans.

Efforts to Avert a Shutdown

Various efforts are underway to prevent a government shutdown. Lawmakers from both parties are engaging in negotiations and discussions to reach a bipartisan agreement that would extend government funding. However, with the deadline fast approaching, the outcome remains uncertain. Yellen’s warning serves as a reminder of the potential consequences of a failure to act swiftly and responsibly.

The Impact on the American Economy

A government shutdown would have a significant impact on the American economy. It would disrupt government services and programs, leading to delays in loans and financial assistance for businesses and individuals. The suspension of government contracts and projects could also have widespread repercussions, affecting industries such as construction and infrastructure development. The uncertainty caused by a shutdown could also dampen consumer and investor confidence, which could have long-lasting effects on the economy.

Potential Solutions

To avert a government shutdown, policymakers must prioritize reaching a bipartisan agreement. This requires compromise and a willingness to find common ground. Both sides must be willing to set aside partisan differences and work towards a resolution that keeps the government open and funds key priorities. Clear communication, cooperation, and a shared commitment to the well-being of the American people are essential in overcoming the current impasse.

See first source: CNN

FAQ

1. Why is Treasury Secretary Janet Yellen warning against a government shutdown?

Treasury Secretary Janet Yellen is warning against a government shutdown because she believes it would be “dangerous and unnecessary.” She argues that a shutdown would harm the American economy, disrupt essential government functions, and negatively impact American families. Yellen emphasizes the wide range of government services and programs that would be affected by a shutdown, including loans, safety inspections, and infrastructure projects.

2. What are the potential consequences of a government shutdown in 2023?

The potential consequences of a government shutdown in 2023 are significant. It could lead to delays in loans and financial assistance for businesses and individuals, disrupt government contracts and projects, and negatively impact industries like construction and infrastructure development. Additionally, the uncertainty caused by a shutdown could affect consumer and investor confidence, potentially having long-lasting effects on the economy.

3. Why is the likelihood of a government shutdown in 2023 considered high?

Despite warnings from Janet Yellen and others, the likelihood of a government shutdown in 2023 is considered high due to challenges in passing a stopgap bill to extend government funding. House Speaker Kevin McCarthy is said to lack the necessary votes to pass such a bill, and uncertainty remains regarding whether Congress will pass the required legislation in time to avoid a shutdown.

4. What is the role of House Republicans in the effort to prevent a government shutdown?

Janet Yellen specifically calls on House Republicans to “do their jobs” and act responsibly to keep the government open and fund key priorities. She emphasizes that their failure to do so could have negative consequences for American families and the economy. Yellen’s plea highlights the need for bipartisan cooperation to avert a shutdown.

5. How does the Bipartisan Infrastructure Law relate to the concerns about a government shutdown?

In her speech, Janet Yellen highlights the economic benefits of the Bipartisan Infrastructure Law, mentioning investments in areas like transportation, high-speed internet, safe drinking water, and clean energy. She contrasts these long-term investments with the potential negative consequences of a government shutdown, emphasizing the importance of maintaining government operations and funding projects that drive economic growth and improve American lives.

6. What efforts are being made to prevent a government shutdown?

Various efforts are underway to prevent a government shutdown, including negotiations and discussions among lawmakers from both parties to reach a bipartisan agreement that extends government funding. However, with the deadline approaching, the outcome remains uncertain. Policymakers must prioritize finding common ground and cooperating to keep the government open and fund key priorities.

7. What can be done to avert a government shutdown?

To avert a government shutdown, policymakers must prioritize reaching a bipartisan agreement. This requires compromise, clear communication, and a shared commitment to the well-being of the American people. Both sides must be willing to set aside partisan differences and work together to keep the government open and fund essential programs and services.

Featured Image Credit: Andrew Winkler; Unsplash – Thank you!

The post Janet Yellen Warns of Government Shutdown Dangers appeared first on SmallBizTechnology.

]]>
64398
SpaceX Wins Big Pentagon Contract https://www.smallbiztechnology.com/archive/2023/09/spacex-wins-big-pentagon-contract.html/ Thu, 28 Sep 2023 18:44:23 +0000 https://www.smallbiztechnology.com/?p=64393 SpaceX, the renowned aerospace manufacturer and space transportation company founded by Elon Musk, has achieved yet another milestone. The company has recently won its first contract with the Pentagon for the development of Starshield, a cutting-edge satellite network designed specifically for military use. This groundbreaking project is set to revolutionize the way the military communicates […]

The post SpaceX Wins Big Pentagon Contract appeared first on SmallBizTechnology.

]]>
SpaceX, the renowned aerospace manufacturer and space transportation company founded by Elon Musk, has achieved yet another milestone. The company has recently won its first contract with the Pentagon for the development of Starshield, a cutting-edge satellite network designed specifically for military use. This groundbreaking project is set to revolutionize the way the military communicates and operates in space.

The Significance of the Pentagon Contract

The Pentagon contract secured by SpaceX is a testament to the company’s growing influence and reputation in the aerospace industry. This contract solidifies SpaceX’s position as a key player in the space race, not only for commercial ventures but also for crucial military operations. The partnership with the Pentagon highlights the trust and confidence that the U.S. Department of Defense has in SpaceX’s capabilities.

Introducing Starshield: The Future of Military Satellite Networks

Starshield, the brainchild of SpaceX, is a state-of-the-art satellite network specifically designed to cater to the unique needs of the military. This network aims to enhance communication, surveillance, and reconnaissance capabilities for military operations around the world. With its advanced technology and capabilities, Starshield promises to provide the military with a competitive edge in space.

Advantages of Starshield

Starshield offers several advantages over traditional military satellite networks. Here are some key benefits that make it a game-changer:

  1. Enhanced Communication: Starshield provides secure and reliable communication channels for military personnel, ensuring uninterrupted connectivity even in challenging environments.
  2. Improved Surveillance: The advanced sensors and imaging capabilities of Starshield enable superior surveillance and reconnaissance, allowing the military to gather critical intelligence more efficiently.
  3. Increased Bandwidth: With its high-speed data transmission capabilities, Starshield can handle large amounts of data, enabling faster and more effective decision-making in the field.
  4. Resilience and Redundancy: Starshield employs a constellation of satellites, ensuring redundancy and resilience in the event of system failures or attacks.
  5. Space Traffic Management: Starshield incorporates cutting-edge technology for managing space traffic, reducing the risk of collisions and enhancing the safety and efficiency of military satellite operations.

The Implications for National Security

The development of Starshield has significant implications for national security. By leveraging SpaceX’s expertise and technological advancements, the military will be better equipped to safeguard the nation’s interests in space. This includes protecting critical infrastructure, monitoring potential threats, and supporting military operations across the globe.

According to General John Hyten, the Vice Chairman of the Joint Chiefs of Staff, “SpaceX’s Starshield project marks a critical milestone in ensuring our nation’s security in the space domain. This advanced satellite network will enable our military to maintain superiority and protect our interests in an increasingly contested space environment.”

Collaborative Efforts with the Pentagon

SpaceX’s collaboration with the Pentagon on the Starshield project demonstrates the importance of public-private partnerships in advancing technological innovation. By leveraging the expertise and resources of both the private and public sectors, groundbreaking solutions like Starshield can be developed to benefit national security.

Elon Musk, the CEO of SpaceX, expressed his enthusiasm for the partnership, stating, “We are honored to work alongside the Pentagon in developing Starshield, a cutting-edge satellite network that will significantly enhance our military’s capabilities. This collaboration exemplifies the power of public-private collaboration in driving innovation and ensuring the security of our nation.”

See first source: CNBC

FAQ

 

Featured Image Credit: SpaceX; Unsplash – Thank you!

The post SpaceX Wins Big Pentagon Contract appeared first on SmallBizTechnology.

]]>
64393
Trump is Liable for Business Fraud https://www.smallbiztechnology.com/archive/2023/09/trump-is-liable-for-business-fraud.html/ Wed, 27 Sep 2023 18:54:12 +0000 https://www.smallbiztechnology.com/?p=64388 In a significant development, a New York judge has ruled that Donald Trump, the former president of the United States, is liable for business fraud. The ruling comes as a major blow to Trump and his family business, with potential implications for their future operations. This article delves into the details of the case, exploring […]

The post Trump is Liable for Business Fraud appeared first on SmallBizTechnology.

]]>
In a significant development, a New York judge has ruled that Donald Trump, the former president of the United States, is liable for business fraud. The ruling comes as a major blow to Trump and his family business, with potential implications for their future operations. This article delves into the details of the case, exploring the allegations of fraud, the judge’s ruling, and the potential consequences for Trump and his business empire.

The Allegations of Business Fraud

The case against Donald Trump and his family business was brought forth by the New York Attorney General, Letitia James. The allegations center around the misrepresentation of Trump’s wealth, with claims that he inflated the value of his properties by billions of dollars. The purpose of this alleged fraud was to secure better loan terms, insurance deals, and reduce tax liabilities.

According to the attorney general, Trump and his two adult sons, along with the Trump Organization, engaged in a pattern of issuing false records and financial statements to deceive banks, insurers, and tax authorities. By inflating the values of their properties, they aimed to gain financially and obtain favorable terms in their business dealings.

The Judge’s Ruling

Judge Arthur Engoron, presiding over the civil case, delivered a scathing ruling against Donald Trump. The judge found that Trump had committed fraud by repeatedly misrepresenting his wealth. Engoron determined that Trump had overvalued properties such as Mar-a-Lago and his penthouse at Trump Tower in New York by a significant margin.

In one instance, Trump allegedly overvalued Mar-a-Lago by a staggering 2,300% in a financial statement. The judge characterized this discrepancy as “fraud,” stating that such a gross overvaluation could not be considered anything other than an intentional misrepresentation. Engoron also dismissed Trump’s argument that calculating the area of the penthouse was subjective, ruling that a discrepancy of such magnitude could only be viewed as fraudulent.

Implications for Trump and His Business

The judge’s ruling has far-reaching implications for Donald Trump and his business empire. Firstly, it is likely to hamper Trump’s ability to conduct business in the state of New York. The cancellation of business certificates for some of his key properties, including Trump Tower and the Trump Building at 40 Wall Street, could restrict his control over these assets.

Moreover, the ruling may have a broader impact on Trump’s reputation and future business ventures. The finding of fraud tarnishes his image as a successful businessman and raises questions about his ethical conduct. It could deter potential business partners, lenders, and investors from engaging with him in the future.

The Trial and Potential Penalties

While the ruling on fraud has been resolved, the civil case will proceed to trial to determine the size of potential penalties. The trial, scheduled to begin on October 2nd, will focus on six remaining claims. New York Attorney General Letitia James is seeking $250 million in penalties and a ban on Trump doing business in his home state.

The trial’s outcome will have significant implications for both Trump and the broader business community. It will determine the extent of the legal consequences Trump and his family business will face and may set a precedent for future cases involving fraudulent business practices.

Trump’s Response and Legal Battles

Unsurprisingly, Donald Trump has vehemently denied any wrongdoing and labeled the case as another political “witch hunt.” He has accused the New York Attorney General of bias and criticized the judge for being “highly politicized.” Trump’s legal team has indicated their intent to appeal the ruling, considering it a miscarriage of justice.

This civil case is just one of many legal battles that Trump is currently facing. As he embarks on a potential presidential campaign for a rematch with President Joe Biden, these legal challenges could have significant implications for his political aspirations. Additionally, Trump is facing 91 felony charges across four criminal cases, to which he has pleaded not guilty.

See first source: BBC

FAQ

1. What are the allegations of business fraud against Donald Trump and his family business?

The New York Attorney General, Letitia James, alleges that Donald Trump and his family business engaged in business fraud by misrepresenting Trump’s wealth. Specifically, they are accused of inflating the values of their properties to secure better loan terms, insurance deals, and reduce tax liabilities.

2. Who brought forth the case against Donald Trump?

The case was brought forth by the New York Attorney General, Letitia James.

3. What was the judge’s ruling in this case?

Judge Arthur Engoron, presiding over the civil case, ruled that Donald Trump had committed fraud by repeatedly misrepresenting his wealth. The judge found that Trump had significantly overvalued properties, such as Mar-a-Lago and his penthouse at Trump Tower, by a substantial margin. He characterized these actions as “fraudulent.”

4. What are the implications of the judge’s ruling for Donald Trump and his business?

The ruling could have several implications for Donald Trump and his business empire. It may hinder his ability to conduct business in the state of New York, as business certificates for key properties could be canceled. Additionally, the ruling tarnishes Trump’s reputation and may deter potential business partners, lenders, and investors from engaging with him.

5. What will happen next in this case?

The civil case will proceed to trial to determine the size of potential penalties. The trial is scheduled to begin on October 2nd and will focus on six remaining claims. The New York Attorney General is seeking $250 million in penalties and a ban on Trump doing business in New York.

6. How has Donald Trump responded to these allegations and the judge’s ruling?

Donald Trump has denied any wrongdoing and labeled the case as a political “witch hunt.” He has criticized the New York Attorney General and accused the judge of being “highly politicized.” Trump’s legal team intends to appeal the ruling, considering it unjust.

7. Are there other legal challenges that Donald Trump is currently facing?

Yes, Donald Trump is facing multiple legal challenges. He is currently facing 91 felony charges across four criminal cases. These legal challenges could have significant implications for his potential presidential campaign and future political aspirations.

Featured Image Credit: Kenny Eliason; Unsplash – Thank you!

The post Trump is Liable for Business Fraud appeared first on SmallBizTechnology.

]]>
64388
Is It Worth Transitioning to a New Tech Stack? Evaluating the Benefits and Challenges of a Technical Career Change https://www.smallbiztechnology.com/archive/2023/09/transitioning-to-a-new-tech-stack.html/ Wed, 27 Sep 2023 14:57:23 +0000 https://www.smallbiztechnology.com/?p=64237 Making a career change is easy in the technology industry. However, concerns arise when people discover they’ll have to transition to an entirely new tech stack. Here are some potential benefits and challenges you should consider. What Are the Benefits of Transitioning? Transitioning to a different tech stack at a new job gives you unique […]

The post Is It Worth Transitioning to a New Tech Stack? Evaluating the Benefits and Challenges of a Technical Career Change appeared first on SmallBizTechnology.

]]>
Making a career change is easy in the technology industry. However, concerns arise when people discover they’ll have to transition to an entirely new tech stack. Here are some potential benefits and challenges you should consider.

What Are the Benefits of Transitioning?

Transitioning to a different tech stack at a new job gives you unique professional opportunities.

  • More Marketability

On average, small businesses have up to 10 separate tools in their tech stacks. While each comes with a login and a learning curve, they ultimately present a great opportunity — they make you much more marketable. Although it might take time to get used to them, you end up with valuable industry knowledge to carry into your next job.

  • Enhanced Performance

Transitioning to a job with a better tech stack — specifically something more modern or consolidated — means you’ll likely experience a performance boost immediately. For example, some service providers offer omnichannel support so you can stay on the same portal to take care of multiple duties, making you more efficient.

Consider how many tools can’t communicate, creating internal data silos between departments. Interconnection can increase productivity since you spend less time on consolidation or duplication. Excellent performance looks great when starting a new job and could eventually translate into promotions or bonuses.

  • Increased Salary

Salaries in the technical industry are nothing to scoff at, but you may get a significant pay increase for a tech stack transition alone. For example, programmers using Django will increase their pay by nearly 50% just by switching to Ruby on Rails. It’s less standard than something like Java, so it’s more valuable.

The best time to change careers is when your sector is thriving or experiencing a labor shortage. Perhaps you need a new challenge and feel you’ve learned all you can in your current role. Since roles in the technical field have some of the highest demand in any job market, it could be worth adapting to a new tech stack for a significant bump in pay.

  • Earlier Adaptation

Over 50% of workplace skills will need updating in the next five years to accommodate a rapidly digitizing professional landscape. Chances are you’d transition to a new tech stack soon regardless of if you change careers, so you should weigh your options. Leaving gives you the upper hand because you can negotiate and set new expectations.

  • Potential Upgrade

A potential technical upgrade is one of the most significant benefits of transitioning to a new tech stack. Legacy tech is much more challenging to use and manage than its modern counterparts, so it would make your work life much easier. A lighter workload is ideal when you regularly deal with seemingly endless alerts and tweaks.

What Are the Challenges of Transitioning?

Transitioning to a new tech stack can be time-consuming and increase your daily workload.

  • Lengthy Adjustment Period

The learning curve you’ll have to deal with is one of the most significant challenges of adjusting to a new tech stack after a career change. For instance, consider you’re a DevOps engineer switching from C# to Python. While these programming languages are generally easy to learn, the transition still comes with obstacles.

Your mind will often subconsciously revert to habits, making adapting challenging. Unless you’re proficient with each tool, you’ll need to quickly figure out your new workplace’s intricacies to keep up with your co-workers. Because of this, your workplace performance may take a hit.

  • Potentially Worse Tools

Although you’ll have to adjust to a new tech stack for most career changes, it can still feel uncomfortable. Some people in the industry won’t even take a job if it uses different tools specifically because it can be a challenging experience.

Businesses are often slow to overhaul their tech stack because of operational and financial barriers. Even though your current job may have the latest software available for employees, there’s a strong chance your new one won’t.

Imagine you find the perfect job — great pay, good culture, and excellent benefits — only to find it uses tools you don’t prefer. You may dislike them in comparison to your old tech stack. However, you should ask yourself if it’s actually worse or just unfamiliar — starting from scratch rarely feels fun and exciting in the tech world.

  • Lack of Employer Support

The business you transition to may not support your learning endeavors, considering most employers prefer candidates with the proper training. Many won’t question you about your proficiency with their tech stacks because they assume you’re already familiar. While some have particular requirements, you might fly under their radar.

Although moving forward without saying anything is tempting, your lack of experience will show once you start and are behind others. While you could get by on basic knowledge and tutorials since the demand in the tech industry is high, it makes work uncomfortable and unfulfilling.

  • Use of Legacy Tools

Things like cloud technology, artificial intelligence, and the Internet of Things increasingly align with modern tech stacks, meaning legacy hardware may soon become obsolete. However, simultaneously upgrading everything is expensive, so businesses often only partially upgrade to be more cost-effective.

It could feel disheartening to start your new career only to find you must adapt to legacy tech over the new tools you used in your previous role. It shouldn’t eliminate the career as a possibility for you, but it can be challenging to adjust when you’ve grown used to the convenience of modernity.

Is It Worth Transitioning to a New Tech Stack?

Transitioning to a new tech stack is only worth it if it aligns with your goals, so the answer has many variables. Most of the benefits come from the assumption you have room for learning or will be working with better tools, while the challenges mostly stem from the likelihood of legacy tech’s presence.

It’s probably worth it to make a career change and adapt to a new tech stack if you need motivation, a pay increase, or a change of scenery. On the other hand, it may not be the right choice if you think you won’t be able to keep up with your co-workers once you make the switch. Ultimately, only you can decide if transitioning is worth it.

Consider Your Options

Learning a new tech stack can be time-consuming and frustrating, but it can give you a higher salary and marketable skills. Weigh your options to see if the transition is a dealbreaker or if you can live with it.

The post Is It Worth Transitioning to a New Tech Stack? Evaluating the Benefits and Challenges of a Technical Career Change appeared first on SmallBizTechnology.

]]>
64237
Costco Disrupts the Healthcare Space https://www.smallbiztechnology.com/archive/2023/09/costco-disrupts-the-healthcare-space.html/ Tue, 26 Sep 2023 15:42:26 +0000 https://www.smallbiztechnology.com/?p=64381 The widely-known warehouse club Costco has recently added a new service, providing members with low-cost video visits with doctors. Costco is offering its members easy access to quality healthcare at a reasonable price through its collaboration with Sesame, a consumer-to-consumer health care marketplace. This shift reflects the fact that more stores are responding to customers’ […]

The post Costco Disrupts the Healthcare Space appeared first on SmallBizTechnology.

]]>
The widely-known warehouse club Costco has recently added a new service, providing members with low-cost video visits with doctors. Costco is offering its members easy access to quality healthcare at a reasonable price through its collaboration with Sesame, a consumer-to-consumer health care marketplace. This shift reflects the fact that more stores are responding to customers’ demands for healthcare that is convenient and available in settings other than hospitals. In this piece, we’ll delve into the specifics of Costco’s new healthcare offering and the ways in which its members can benefit from it.

Partnership With Sesame

Sesame is a company headquartered in New York that acts as a conduit between patients and doctors across the country. Sesame’s model differs from conventional healthcare in that it does not work with health insurance. Instead, it targets people who either don’t have health insurance or who have high-deductible plans but would rather pay cash for medical care. Sesame is able to offer its customers much more affordable healthcare by removing the hassle and overhead of billing insurance companies directly.

Costco Members Can Get Access to Low-Priced Medical Care

Costco now provides its members with access to low-cost video visits with doctors through a partnership with Sesame. Online primary care visits, health exams, and mental health consultations are all examples of these types of visits. The costs of these options are much lower than those charged by conventional medical facilities. For only $29, Costco members can now schedule virtual primary care visits, health checks for $72, and online mental health consultations for $79. Costco is serious about making high-quality healthcare accessible at low prices, and these are the results.

Benefits of Online Healthcare Visits

The convenience and efficacy of online doctor visits are driving their rise in popularity. The benefit of ease of use is a major plus. Patients no longer have to leave the convenience of their own homes to see their doctors thanks to the convenience of online visits. Patients with mobility issues, those in rural areas, and those with hectic schedules will all benefit greatly from this.

Online doctor’s visits have other advantages as well, including shorter waiting times and greater scheduling versatility. Online visits can be scheduled at convenient times, so patients no longer have to wait around for long periods of time. Because of this, people don’t have to wait long to get the care they need. Patients can more easily find a time that works for them because online visits frequently have extended hours.

Costco’s New Health Care Program and Its Repercussions

Members will benefit greatly from Costco’s expansion into the healthcare industry. Costco goes above and beyond providing low prices on merchandise by facilitating members’ access to low-cost online doctor visits. The expansion of retailers’ offerings to include healthcare options is consistent with this shift. To provide its customers with round-the-clock access to medical professionals through its website and mobile app, Amazon, for instance, has opened up its own “virtual clinic.”

The Future of Retail Health Care

The healthcare industry may undergo a radical transformation initiated by Costco’s foray into online doctor visits. We can anticipate more partnerships and services in the healthcare industry as more retailers respond to the growing demand for more convenient and inexpensive healthcare options. This development may cause a shift in the current healthcare system, making medical care more widely available at a lower cost.

See first source: CNN

FAQ

1. What new healthcare service has Costco recently introduced?

Costco now offers its members low-cost video visits with doctors through a partnership with Sesame, a consumer-to-consumer healthcare marketplace.

2. What is Sesame, and how does it differ from traditional healthcare?

Sesame is a company that connects patients with doctors across the country. Unlike traditional healthcare, Sesame does not work with health insurance. It focuses on individuals without insurance or those with high-deductible plans, offering more affordable healthcare by eliminating insurance billing overhead.

3. What types of low-cost medical care can Costco members access through this partnership?

Costco members can schedule virtual primary care visits for $29, health checks for $72, and online mental health consultations for $79. These costs are significantly lower than those charged by traditional medical facilities.

4. What are the benefits of online healthcare visits?

Online doctor visits offer convenience, as patients can consult with healthcare providers from the comfort of their homes. They also provide shorter waiting times and flexible scheduling, making it easier for patients with mobility issues, those in rural areas, or those with busy schedules to access care.

5. How does Costco’s entry into the healthcare industry benefit its members?

Costco’s expansion into healthcare provides its members with access to low-cost online doctor visits, aligning with their mission to offer high-quality services at affordable prices. This move reflects a trend of retailers expanding their offerings to include healthcare options, enhancing members’ overall value.

6. What could be the future implications of retailers like Costco entering the healthcare industry?

Retailers entering the healthcare industry may lead to a transformation of the healthcare landscape, with more convenient and cost-effective options. This trend could result in increased partnerships and services in the healthcare sector, potentially making medical care more accessible and affordable for a broader population.

Featured Image Credit: Omar Abascal; Unsplash – Thank you!

The post Costco Disrupts the Healthcare Space appeared first on SmallBizTechnology.

]]>
64381
Rupert Murdoch Era Comes to an End https://www.smallbiztechnology.com/archive/2023/09/rupert-murdoch-era-comes-to-an-end.html/ Mon, 25 Sep 2023 20:33:37 +0000 https://www.smallbiztechnology.com/?p=64377 Rupert Murdoch, the media mogul and founder of News Corp, has recently announced his decision to step down as the chairman of both Fox and News Corp. This move marks the end of an era for Murdoch, who has been a dominant force in the media industry for decades. In this article, we will delve […]

The post Rupert Murdoch Era Comes to an End appeared first on SmallBizTechnology.

]]>
Rupert Murdoch, the media mogul and founder of News Corp, has recently announced his decision to step down as the chairman of both Fox and News Corp. This move marks the end of an era for Murdoch, who has been a dominant force in the media industry for decades. In this article, we will delve into the reasons behind his decision, the impact it may have on the companies, and the future of media under new leadership.

The Legacy of Rupert Murdoch

Rupert Murdoch has long been a prominent figure in the media landscape, known for his bold and often controversial business strategies. He built a media empire that spanned continents and encompassed newspapers, television networks, and digital platforms. Under his leadership, Fox and News Corp became major players in the global media market, influencing public opinion and shaping political discourse.

Reasons for Stepping Down

While the announcement of Murdoch’s resignation came as a surprise to many, there are several factors that may have influenced his decision. One of the main reasons cited is Murdoch’s age. At 92 years old, he may feel that it is time to pass the torch to a new generation of leaders. Additionally, there have been ongoing discussions within the company about succession planning and the need for fresh perspectives in a rapidly changing media landscape.

Impact on Fox and News Corp

Murdoch’s departure will undoubtedly have a significant impact on both Fox and News Corp. As the founder and chairman, his leadership style and strategic vision have shaped the companies’ direction for decades. The challenge now will be to find a suitable successor who can continue to drive growth and navigate the challenges facing the media industry.

The Future of Media

With Murdoch stepping down, the media landscape is poised for further transformation. The rise of digital platforms and the decline of traditional media outlets have posed significant challenges for companies like Fox and News Corp. The new leadership will need to adapt to these changes and find innovative ways to engage audiences and monetize content in an increasingly competitive market.

Leadership Transition

The process of transitioning leadership at Fox and News Corp is expected to be carefully managed to ensure a smooth transition. The board of directors will play a crucial role in selecting a new chairman who can build on Murdoch’s legacy while also bringing fresh perspectives and ideas to the table. This decision will likely have far-reaching implications for the future of the companies and the broader media industry.

The Role of News Corp

News Corp, the parent company of Fox, will also undergo significant changes in the wake of Murdoch’s departure. As one of the largest media conglomerates in the world, News Corp owns a vast portfolio of assets, including newspapers, book publishing, and digital media properties. The new chairman will need to assess the performance of each division and make strategic decisions to ensure the long-term success of the company.

Challenges and Opportunities

The new leadership at Fox and News Corp will face a number of challenges as they navigate the rapidly evolving media landscape. The rise of digital platforms, changing consumer preferences, and increased competition from streaming services are just a few of the hurdles they will need to overcome. However, with these challenges also come opportunities for innovation and growth. By embracing new technologies and adapting their business models, Fox and News Corp can position themselves for success in the digital age.

See first source: CNBC

FAQ

1. Why did Rupert Murdoch decide to step down as the chairman of Fox and News Corp?

Rupert Murdoch’s decision to step down as chairman may be influenced by his age, as he is 92 years old. Additionally, there have been discussions within the company about succession planning and the need for fresh perspectives in a rapidly changing media landscape.

2. What is Rupert Murdoch’s legacy in the media industry?

Rupert Murdoch is known for building a media empire that spanned newspapers, television networks, and digital platforms. Under his leadership, Fox and News Corp became major players in the global media market, influencing public opinion and shaping political discourse.

3. How will Murdoch’s departure impact Fox and News Corp?

Murdoch’s departure will have a significant impact on both companies, as his leadership style and strategic vision have shaped their direction for decades. The challenge now is to find a suitable successor who can continue to drive growth and navigate the challenges facing the media industry.

4. What challenges does the future of media face in the wake of Murdoch’s departure?

The media industry is undergoing transformation with the rise of digital platforms and the decline of traditional media outlets. The new leadership at Fox and News Corp will need to adapt to these changes and find innovative ways to engage audiences and monetize content in a competitive market.

5. How will the leadership transition be managed at Fox and News Corp?

The leadership transition is expected to be carefully managed, with the board of directors playing a crucial role in selecting a new chairman. The decision will have far-reaching implications for the companies and the broader media industry.

6. What role does News Corp play in this transition?

News Corp, the parent company of Fox, will also undergo changes in the wake of Murdoch’s departure. The new chairman will need to assess the performance of each division, including newspapers, book publishing, and digital media, and make strategic decisions for the company’s long-term success.

7. What challenges and opportunities await the new leadership at Fox and News Corp?

The new leadership will face challenges such as the rise of digital platforms, changing consumer preferences, and increased competition from streaming services. However, these challenges also present opportunities for innovation and growth. Embracing new technologies and adapting business models can position the companies for success in the digital age.

Featured Image Credit: Rubaitul Azad; Unsplash – Thank you!

The post Rupert Murdoch Era Comes to an End appeared first on SmallBizTechnology.

]]>
64377
UAW Strike Expands https://www.smallbiztechnology.com/archive/2023/09/uaw-strike-expands.html/ Fri, 22 Sep 2023 15:04:23 +0000 https://www.smallbiztechnology.com/?p=64374 The United Auto Workers (UAW) union has recently announced the expansion of its strike against General Motors (GM) and Stellantis, while also reporting progress in negotiations with Ford. This development has significant implications for the auto industry and the workers involved. In this article, we will delve into the details of the strike, its impact […]

The post UAW Strike Expands appeared first on SmallBizTechnology.

]]>

The United Auto Workers (UAW) union has recently announced the expansion of its strike against General Motors (GM) and Stellantis, while also reporting progress in negotiations with Ford. This development has significant implications for the auto industry and the workers involved. In this article, we will delve into the details of the strike, its impact on the companies, and the ongoing negotiations.

Background

The UAW initiated the strike on September 15, targeting three of the “Big Three” automakers: GM, Stellantis, and Ford. Initially, the strike only affected the companies’ assembly plants, with approximately 12,700 UAW members participating. However, on September 22, the UAW decided to expand the strike to include all parts distribution centers at GM and Stellantis, affecting a total of 38 facilities across 20 states.

The strike has put immense pressure on the companies’ operations, particularly in the areas of parts distribution and dealership repairs. It is the first time the UAW has simultaneously struck all three major automakers, highlighting the union’s determination to address the concerns of its members.

Expansion of the Strike

With the expansion of the strike, the UAW aims to force GM and Stellantis to come to the negotiating table with more favorable offers. The distribution centers play a crucial role in supplying parts to dealerships for repairs, making them a strategic target for the union. By shutting down these centers, the UAW hopes to disrupt the companies’ operations and exert pressure on them to meet its demands.

However, the UAW has decided not to expand the strike to Ford due to significant progress in negotiations. While the strike will continue at the three assembly plants already affected, there will be no additional factories added. This development raises hopes that the strike at Ford could be resolved relatively quickly.

Negotiations and Demands

The UAW initiated negotiations with the three automakers with a set of demands, including an immediate 20% raise for its members and a total of 40% in wage hikes over the four-year contract duration. The union also seeks to roll back concessions made during previous negotiations, such as the availability of traditional pension plans and retiree health care for workers hired since 2007.

The companies have offered raises of approximately 20% throughout the contract, with immediate raises of about 10%. However, they argue that the union’s demands are not financially feasible and could put them at a competitive disadvantage compared to non-union rivals and foreign automakers.

Impact on the Industry

The ongoing strike and labor disputes have significant implications for the auto industry as a whole. The disruption in production and supply chains could lead to decreased inventory levels and potential delays in vehicle deliveries. Dealerships reliant on parts from the affected distribution centers may face challenges in providing timely repairs, impacting customer satisfaction and potentially affecting overall sales.

Additionally, the strike highlights the growing concerns of workers regarding wages, benefits, and job security in the auto industry. It raises questions about the sustainability of the current labor model and the need for more equitable compensation and working conditions.

See first source: CNN

FAQ

1. Why did the United Auto Workers (UAW) union initiate a strike against General Motors (GM), Stellantis, and Ford?

The UAW initiated the strike to address concerns related to wages, benefits, and job security for its members. They have specific demands, including immediate wage increases and the restoration of certain benefits for workers hired since 2007.

2. What was the initial scope of the strike, and how has it expanded?

Initially, the strike affected the assembly plants of GM, Stellantis, and Ford, with approximately 12,700 UAW members participating. However, on September 22, the UAW expanded the strike to include all parts distribution centers at GM and Stellantis, impacting 38 facilities across 20 states.

3. Why did the UAW decide to expand the strike to include parts distribution centers?

The UAW expanded the strike to put more pressure on GM and Stellantis to negotiate more favorable terms. By disrupting parts distribution, the union hopes to impact the companies’ operations and compel them to meet the union’s demands.

4. Why hasn’t the strike been expanded to include Ford?

The UAW has not expanded the strike to include Ford due to significant progress in negotiations with the company. While the strike continues at the three assembly plants initially affected, no additional factories have been added. This suggests that the strike at Ford may be resolved more quickly.

5. What are some of the key demands made by the UAW in its negotiations with the automakers?

The UAW’s demands include an immediate 20% raise for its members and a total of 40% in wage hikes over the four-year contract duration. The union also seeks to roll back concessions made during previous negotiations, such as the availability of traditional pension plans and retiree health care for workers hired since 2007.

6. How have the automakers responded to the UAW’s demands?

The companies have offered raises of approximately 20% throughout the contract, with immediate raises of about 10%. However, they argue that the union’s demands are not financially feasible and could put them at a competitive disadvantage compared to non-union rivals and foreign automakers.

7. What impact does the strike have on the auto industry?

The strike and labor disputes have significant implications for the auto industry. They can disrupt production and supply chains, potentially leading to decreased inventory levels and delays in vehicle deliveries. Dealerships relying on parts from affected distribution centers may face challenges in providing timely repairs, impacting customer satisfaction and sales.

8. What broader issues does the strike highlight in the auto industry?

The strike underscores growing concerns among auto industry workers regarding wages, benefits, and job security. It also raises questions about the sustainability of the current labor model and the need for more equitable compensation and working conditions in the industry.

Featured Image Credit: Claudio Schwarz; Unsplash – Thank you!

The post UAW Strike Expands appeared first on SmallBizTechnology.

]]>
64374
You Need to Know What the Fed Just Did https://www.smallbiztechnology.com/archive/2023/09/you-need-to-know-what-the-fed-just-did.html/ Thu, 21 Sep 2023 18:00:16 +0000 https://www.smallbiztechnology.com/?p=64370 The Federal Reserve (Fed) recently announced its decision to keep interest rates steady, but it did pencil in one more rate hike for later this year. This decision has significant implications for the economy, as it reflects the Fed’s assessment of current economic conditions and its outlook for the future. In this article, we will […]

The post You Need to Know What the Fed Just Did appeared first on SmallBizTechnology.

]]>
The Federal Reserve (Fed) recently announced its decision to keep interest rates steady, but it did pencil in one more rate hike for later this year. This decision has significant implications for the economy, as it reflects the Fed’s assessment of current economic conditions and its outlook for the future. In this article, we will explore the Fed’s decision, its impact on various sectors, and what it means for businesses and individuals.

Understanding the Federal Reserve’s Decision

The Federal Reserve is responsible for setting monetary policy in the United States. One of its key tools is the federal funds rate, which is the interest rate at which banks lend to each other overnight. By adjusting this rate, the Fed can influence borrowing costs throughout the economy.

In its most recent meeting, the Federal Open Market Committee (FOMC) decided to keep the federal funds rate within the target range of 0.25% to 0.5%. This decision was largely expected by economists and market participants, as the Fed has been cautious in its approach to raising rates in recent years.

However, the FOMC also indicated that it expects to raise rates one more time before the end of the year. This projection reflects the committee’s assessment of the economy’s progress towards its goals of maximum employment and price stability.

The Economic Outlook

The Fed’s decision to hold rates steady while anticipating one more rate hike is based on its assessment of the current economic landscape. Let’s take a closer look at some key factors that influenced the decision.

Economic Growth

The U.S. economy has been experiencing a moderate pace of growth. GDP growth has been steady, albeit at a slower rate than in previous years. The Fed expects this trend to continue, with economic growth gradually picking up over time.

Employment

The labor market has been a bright spot in the economy, with unemployment rates reaching historically low levels. The Fed’s decision to hold rates steady reflects its confidence in the strength of the job market and its expectation that further tightening could lead to sustained wage growth and increased inflationary pressures.

Inflation

Inflation has remained below the Fed’s target of 2% for an extended period. While some upward pressure on inflation has been observed recently, the Fed believes that it will gradually return to its target over the medium term.

Global Economic Conditions

The global economy also plays a role in the Fed’s decision-making process. Sluggish growth in major economies, such as China and Europe, along with uncertainties surrounding Brexit and trade tensions, have been factors that the Fed has considered in its assessment.

Impact on Different Sectors

The Fed’s decision to hold rates steady and project one more rate hike has implications for various sectors of the economy. Let’s explore how different sectors are likely to be affected.

Financial Sector

Banks and financial institutions are directly impacted by changes in interest rates. Higher interest rates can boost their profitability by increasing the spread between their borrowing and lending rates. However, the impact of rate hikes on the financial sector can vary depending on the overall economic conditions and the specific business models of individual institutions.

Housing Market

The housing market is sensitive to changes in interest rates, particularly mortgage rates. Higher rates can increase borrowing costs for prospective homebuyers, potentially dampening demand for housing. However, the impact of rate hikes on the housing market is also influenced by factors such as supply and demand dynamics, regional variations, and overall affordability.

Business Investment

The cost of borrowing can influence business investment decisions. Higher interest rates can increase borrowing costs for businesses, potentially impacting their ability to fund expansion plans and invest in capital projects. However, the impact of rate hikes on business investment can also be mitigated by factors such as the overall economic outlook, access to alternative sources of financing, and the profitability of investment opportunities.

Consumer Spending

Changes in interest rates can also affect consumer spending patterns. Higher rates can increase the cost of borrowing for consumers, making it more expensive to finance purchases such as cars, homes, and other big-ticket items. However, the impact on consumer spending can also be influenced by factors such as household income, employment conditions, and consumer sentiment.

What It Means for Businesses and Individuals

The Fed’s decision to hold rates steady but anticipate one more rate hike reflects its cautious approach to monetary policy. For businesses and individuals, this decision has implications for borrowing costs, investment decisions, and overall financial planning.

Borrowing Costs

The cost of borrowing for businesses and individuals can be influenced by changes in interest rates. While the Fed’s decision to hold rates steady may provide some relief in terms of borrowing costs in the near term, the anticipation of a rate hike later in the year suggests that borrowing costs could increase in the future.

Investment Decisions

Businesses considering investments in new projects or expansions should carefully assess the potential impact of higher borrowing costs. This includes evaluating the profitability of investment opportunities, alternative sources of financing, and the overall economic outlook.

Financial Planning

For individuals, the Fed’s decision and its implications for borrowing costs may have implications for financial planning. This includes assessing the affordability of major purchases, such as homes or cars, and considering the impact of potential rate hikes on debt repayment plans.

See first source: Wall Street Journal

FAQ

1. What is the Federal Reserve’s recent decision regarding interest rates?

The Federal Reserve recently decided to keep the federal funds rate within the target range of 0.25% to 0.5%. This decision was accompanied by an indication that the Fed expects to raise rates one more time before the end of the year.

2. Why did the Federal Reserve make this decision?

The Federal Reserve’s decision is based on its assessment of the current economic conditions. Factors influencing this decision include moderate economic growth, a strong job market, inflation trends, and global economic conditions.

3. How does the Federal Reserve influence the economy through interest rates?

The Federal Reserve influences the economy by adjusting the federal funds rate, which affects borrowing costs throughout the economy. Lowering interest rates can stimulate economic activity by making borrowing cheaper, while raising rates can help control inflation by making borrowing more expensive.

4. What impact does the Federal Reserve’s decision have on different sectors of the economy?

The impact of the Federal Reserve’s decision varies across sectors. For the financial sector, higher interest rates can boost profitability. In the housing market, higher rates can increase borrowing costs for homebuyers. Business investment decisions may be influenced by higher borrowing costs, and consumer spending can be affected by changes in interest rates.

5. How should businesses and individuals respond to the Federal Reserve’s decision?

Businesses should assess the potential impact of higher borrowing costs on their investment decisions, considering factors like profitability and alternative financing sources. Individuals should evaluate the affordability of major purchases and consider how potential rate hikes might affect their debt repayment plans and overall financial planning.

Featured Image Credit: Markus Winkler; Unsplash – Thank you!

The post You Need to Know What the Fed Just Did appeared first on SmallBizTechnology.

]]>
64370
Firms In China Struggle As Tensions Rise https://www.smallbiztechnology.com/archive/2023/09/firms-in-china-struggle-as-tensions-rise.html/ Wed, 20 Sep 2023 18:36:18 +0000 https://www.smallbiztechnology.com/?p=64367 Tensions with Washington, policy uncertainty in China, and a lack of transparency on China’s part all contribute to a difficult business climate for foreign companies operating in China. As a result of these problems, many businesses are rethinking their strategy for entering the Chinese market. According to polls recently conducted by the American Chamber of […]

The post Firms In China Struggle As Tensions Rise appeared first on SmallBizTechnology.

]]>
Tensions with Washington, policy uncertainty in China, and a lack of transparency on China’s part all contribute to a difficult business climate for foreign companies operating in China. As a result of these problems, many businesses are rethinking their strategy for entering the Chinese market.

According to polls recently conducted by the American Chamber of Commerce in Shanghai and the European Union Chamber of Commerce in China, foreign companies want more information and clarity from China before making any major investments or business decisions. Unpredictable policy shifts and a lack of faith in China’s growth prospects have undermined the need for predictability and reliability, as highlighted by the surveys.

Questions to Ask: It’s Been a Rough Three Years

European firms that have found success in China’s market for some time are rethinking their strategies for entering the country. Jens Eskelund, president of the European Union Chamber of Commerce, voiced his displeasure with the tumultuous business climate over the past three years.

Concerns have been raised about the nature of the relationship China seeks to have with foreign businesses, despite the fact that the Chinese market was once seen as a stable and efficient investment destination. Clarity on China’s intentions was emphasized in Eskelund’s letter that accompanied the EU Chamber report.

Investments Are Falling and Uncertainty is Rising.

The survey by the American Chamber of Commerce in Shanghai showed that investors view China less favorably as a place to put money. Over one-fifth of the businesses said they were cutting back on investments in China this year, but over two-thirds said they had no plans to alter their China strategy in the near future. Uncertainty in the U.S.-China trade relationship and forecasts of slower growth in China were cited as the main causes.

Since “zero-COVID” policies caused city-wide shutdowns, transportation disruptions, and travel restrictions, the mood of foreign companies operating in China has worsened compared to the previous year. Because of these setbacks, many businesses looked to other countries to expand.

China’s Legal and Regulatory Framework Needs Clarification

Local businesses and state-owned enterprises in China have received greater support in recent years, posing a greater threat to foreign companies operating in the country. Competition for foreign companies has increased due to policies that favor local companies and courts that tend to favor Chinese companies in intellectual property protection decisions.

As the survey found, trade sanctions enacted in the name of national security have had a significant impact on businesses selling technology hardware, software, and services. The crackdown on private education companies has had repercussions beyond that sector, however, including the education and training industries. The banking and financial sectors have also experienced difficulties.

Southeast Asia is Increasingly Becoming a Target for Investments

Foreign businesses are looking elsewhere to invest as a result of difficulties in China. Forty percent of Chinese firms are shifting their investment focus to Southeast Asia, making it the most popular destination among countries outside of China. This change is indicative of the escalating need for foreign companies to investigate new market opportunities.

There Must Be Transparency and Stability

Companies from other countries doing business in China have asked the Chinese government for more information about the rules and regulations under which they operate. Lack of clarity in the law and regulations causes businesses to question whether or not they are breaking the law. This ambiguity has far-reaching effects on businesses, especially in the banking and pharmaceutical industries.

AmCham Shanghai Chairman Sean Stein recently spoke about the importance of legal and regulatory certainty in China. Many businesses have complained that the increasing opacity and unpredictability of the business climate makes it harder for them to make well-informed decisions.

Effects on Overseas Capital Flows

Foreign investment has dropped as a result of difficulties encountered by foreign companies operating in China. Foreign direct investment in China fell by 2.7% in the first half of 2023, according to official data. According to the British Chamber of Commerce in China, 70% of international firms want more information before investing in China. The European Union Chamber of Commerce in China has made a similar announcement, saying that its members are diversifying their investments away from China and toward Southeast Asia and other markets.

Some progress has been made despite the difficulties. Expats in China can deduct housing and education costs from their taxable income until the year 2027, thanks to an extension of China’s preferential tax breaks. Furthermore, China-U.S. relations have improved generally since the survey was finalized.

See first source: US News

FAQ

1. What are the key challenges foreign companies are facing when operating in China?

Foreign companies operating in China are facing challenges related to tensions with Washington, policy uncertainty in China, and a lack of transparency on China’s part. These challenges have created a difficult business climate for foreign firms.

2. What do recent polls by the American Chamber of Commerce in Shanghai and the European Union Chamber of Commerce in China reveal about foreign companies’ sentiments towards China?

The polls indicate that foreign companies are seeking more information and clarity from China before making major investments or business decisions. Unpredictable policy shifts and doubts about China’s growth prospects have eroded confidence in the need for predictability and reliability.

3. How have European firms been impacted by the business climate in China over the past three years?

European firms that have traditionally found success in China are reevaluating their strategies for entering the country due to the tumultuous business climate of the past three years. The unpredictability and lack of clarity regarding China’s intentions have raised concerns among these firms.

4. What factors have contributed to foreign investors viewing China less favorably as a place to invest?

Factors contributing to the less favorable view of China as an investment destination include uncertainty in the U.S.-China trade relationship and forecasts of slower economic growth in China. The impact of “zero-COVID” policies, which led to city-wide shutdowns and transportation disruptions, has also played a role.

5. How has China’s legal and regulatory framework posed challenges for foreign companies operating in the country?

Foreign companies have faced challenges due to policies favoring local businesses and courts that tend to favor Chinese companies in intellectual property protection decisions. Trade sanctions and crackdowns on various sectors, including private education and banking, have also had significant impacts.

6. Where are foreign businesses increasingly looking to invest as an alternative to China?

Foreign businesses are increasingly shifting their investment focus to Southeast Asia, with 40% of Chinese firms considering it the most popular destination among countries outside of China. This shift reflects the growing interest in exploring new market opportunities.

7. What are foreign companies requesting from the Chinese government to address the challenges they face?

Foreign companies are requesting more information about the rules and regulations under which they operate in China. They emphasize the need for transparency and stability in China’s legal and regulatory environment to make well-informed decisions.

8. How has the difficulties faced by foreign companies affected overseas capital flows into China?

Foreign direct investment in China has declined, falling by 2.7% in the first half of 2023, according to official data. Many international firms are diversifying their investments away from China and towards Southeast Asia and other markets due to the challenges faced in China.

9. Are there any positive developments or measures taken to address the challenges faced by foreign companies in China?

Some progress has been made, including an extension of China’s preferential tax breaks for expats, allowing them to deduct housing and education costs from taxable income until 2027. Additionally, China-U.S. relations have generally improved since the survey was conducted.

Featured Image Credit: Photo by Umair D; Unsplash – Thank you!

The post Firms In China Struggle As Tensions Rise appeared first on SmallBizTechnology.

]]>
64367
Hiring IT Help: Do you need an MSP or MSSP, or both? https://www.smallbiztechnology.com/archive/2023/09/hiring-it-help-do-you-need-an-msp-or-mssp-or-both.html/ Tue, 19 Sep 2023 19:52:21 +0000 https://www.smallbiztechnology.com/?p=64348 By Edward Tuorinsky, Managing Principal and Founder, DTS Outsourcing can help your company grow, handling specialized tasks, often for less than the cost of a single annual salary. IT and cybersecurity are two areas where niche knowledge is essential, so it’s no surprise that 81% of companies use third-party vendors to handle part or all […]

The post Hiring IT Help: Do you need an MSP or MSSP, or both? appeared first on SmallBizTechnology.

]]>
By Edward Tuorinsky, Managing Principal and Founder, DTS

Outsourcing can help your company grow, handling specialized tasks, often for less than the cost of a single annual salary. IT and cybersecurity are two areas where niche knowledge is essential, so it’s no surprise that 81% of companies use third-party vendors to handle part or all of their cybersecurity needs. As technical needs have evolved, two distinctly different kinds of providers are called on: manager service providers (MSP) and managed security service providers (MSSP).

The difference between an MSP and an MSSP is the scope of their offerings. Understanding your service provider’s area of expertise, the scope of services they provide for you, and the delivery model is critically important. Not knowing can lead to assumptions about data storage, application costs, and information security. But with knowledge comes power; executives need a better understanding of MSP vs. MSSP to fully utilize the services they are paying for and make educated decisions about their security posture.

The Difference Between MSP and MSSP

IT operations and infrastructure management are only two of the many services that can be outsourced to a managed service provider (MSP). Ongoing and routine maintenance and active administration on-premises, in a hosted data center, or in a third-party data center may be provided for application, network, infrastructure, and security.

MSSPs are companies that offer nothing but cybersecurity services. From scanning for vulnerabilities and detecting threats to managing virtual private networks, they handle and monitor it all. MSSPs provide around-the-clock protection and are often based in a SOC.

Knowing their difference leads many companies to determine that they need both types of service―to cover IT operations and handle cybersecurity. And this is where things get muddy.

In an effort to keep customers satisfied, many MSPs have begun offering security add-ons. They might offer security patch updates, multi-factor authentication, or other subscription services without having the expertise, certifications, or comprehensive approach needed or cybersecurity, leaving people, data, and transactions at risk.

Similarly, you might hire a general contractor to put an addition on your building. They sub out the work and make sure that everything comes together and works as it should. That doesn’t mean that you turn to a general contractor to handle the ongoing security of your building. For that, you may want someone with more specialization.

The Services You Need

The easiest way to decide if your business needs an MSP or MSSP, or if it would benefit from both, is to consider your existing capabilities.

Choose an MSP if:

  1. You have no in-house IT capabilities/talent
  2. You require assistance with computer, network, and server setup as well as equipment acquisition.
  3. You’re looking for someone to “fix” issues on demand

Choose an MSSP if:

  1. Your IT staff is not certified in cybersecurity
  2. Your company needs to robustly protect data or networks
  3. A cybersecurity framework, such as NIST 800-171 or ISO 27001, must be adopted.

Choose both if:

  1. Internally, you don’t have much of an IT department.
  2. You need your IT staff free to handle core responsibilities
  3. You need remediation or holistic cybersecurity

Many companies don’t have to choose between managed service providers and managed security service providers since they use both to receive the specialized technological solutions and services they require with the least amount of hassle.

Types of MSP Contracts:

Service Level Agreement (SLA): This outlines mutually agreed-upon expectations, such as response times for service requests, providing a framework for efficient service delivery.
Statement of Work (SOW): Clearly documents the specifics of a service offering, including SLAs, minimum requirements, and exclusions, facilitating transparent client engagement.
Master Service Agreement (MSA): Establishes the overall terms of the relationship between the MSP and the client, covering billing, project specifications, retainer fees, and other legal details.

Too Small for an MSSP

Small businesses often believe they are too small to be at risk of a cyber-attack, and they are reluctant to hire an MSSP or budget for any cybersecurity. The truth, as we have seen, is that SMBs are a prime target for ransomware. They have what hackers want: intellectual property, customer data, and access to other company partners or suppliers.

To right-size cybersecurity services and spend, shop multiple MSSPs, looking for those that offer tailored services instead of packages or service levels. Reputable MSSPs will start any consultation by assessing your risk and current posture before prescribing services.

Anticipating the Future

In modern times, few companies need IT support but not cybersecurity. Even non-technical and cash-based businesses require security controls and procedures to protect employees, customers, and supply chains.

When it comes to cybersecurity, the US government is paving the way for widespread adoption of standards. The National Institute of Standards and Technology (NIST) provides cybersecurity frameworks, including NIST 800-171, which is being used by the DoD for its Cybersecurity Maturity Model Certification (CMMC) program. NIST standards can be used by any organization, and many in the industry predict that these frameworks and related security standards will spread to the private sector as companies find themselves within the national supply chain.

All of this is to highlight the need for advanced planning when it comes to cybersecurity services. Meeting standards or implementing controls can take months. Those businesses that require certifications should have an MSSP to help them lay out plans to address the most serious risks immediately, work towards other milestones and budget accordingly, and implement a culture of security with employees as a front-line defense.

MSP and MSSP providers can play a critical role in your company, helping support operations, budgets, strategy, and priorities for years of growth or change. Independently assessing your company’s current and future needs; identifying the niche expertise and services your company receives from third parties; and assessing satisfaction with current services is a good place to start.

Edward Tuorinsky has more than two decades of experience in management consulting and information technology services, and he is the founder and managing principal of DTS, a government and commercial consulting organization.

Featured image provided by Christina; Unsplash; Thanks!

The post Hiring IT Help: Do you need an MSP or MSSP, or both? appeared first on SmallBizTechnology.

]]>
64348
Yellen Addresses Risks to the Economy https://www.smallbiztechnology.com/archive/2023/09/yellen-addresses-risks-to-the-economy.html/ Tue, 19 Sep 2023 13:20:35 +0000 https://www.smallbiztechnology.com/?p=64362 U.S. Treasury Secretary Janet Yellen recently addressed the potential risks that the U.S. economy may face, including a United Auto Workers strike, a government shutdown threat, student loan repayment resumption, and spillover effects from China’s economic slowdown. Despite these challenges, Yellen expressed confidence in the U.S. economy’s ability to achieve a “soft landing” and maintain […]

The post Yellen Addresses Risks to the Economy appeared first on SmallBizTechnology.

]]>
U.S. Treasury Secretary Janet Yellen recently addressed the potential risks that the U.S. economy may face, including a United Auto Workers strike, a government shutdown threat, student loan repayment resumption, and spillover effects from China’s economic slowdown. Despite these challenges, Yellen expressed confidence in the U.S. economy’s ability to achieve a “soft landing” and maintain a strong labor market and consumer spending.

The Path to a Soft Landing

Yellen emphasized that she sees evidence of the U.S. economy making substantial progress in reducing inflation, while simultaneously supporting a healthy labor market and consumer spending. She described a “cooling” in the labor market, which she believes is occurring in a healthy manner and does not involve mass layoffs. This cooling is seen as a positive development, as it helps to ease the overheating that the job market has experienced.

The Federal Reserve is set to meet to discuss its options in managing inflation through rate hikes. However, potential risks such as the United Auto Workers strike, government shutdown, and the end of the moratorium on student loan repayments by October 1st, could accelerate the cooling of the economy. Yellen acknowledged these risks but remained optimistic about the economy’s ability to weather them.

Addressing the Auto Workers Strike

The United Auto Workers strike against Detroit automakers poses a significant challenge to the U.S. economy. The strike, which has already idled around 13,000 workers, may expand to more plants if progress towards a resolution is not made. Yellen assured that President Joe Biden’s administration is actively working to encourage both sides to reach a fair deal, as the automotive industry plays a crucial role in the U.S. economy.

Yellen emphasized the importance of creating good jobs within the industry, especially considering the government’s efforts to support the future of electric vehicles in the country. The administration aims to ensure that the jobs created in the electric vehicle sector are of high quality and contribute to long-term economic growth.

Government Shutdown Threat

The risk of a federal government shutdown looms as hardline Republicans in the House of Representatives demand spending cuts beyond the levels agreed upon in June. House Speaker Kevin McCarthy faces a significant challenge in passing spending legislation before the fiscal year ends on September 30th. Yellen expressed concern about the unnecessary risk that a shutdown poses to the economy and the normal functioning of the government.

While there is bipartisan support in the U.S. Senate for adhering to the agreed-upon fiscal 2024 discretionary spending limit, Yellen believes that even if a shutdown were to occur, it would not significantly impact the economy’s current trajectory of slower but sustainable growth. Nonetheless, she stressed the importance of avoiding such a scenario and maintaining stability in the government’s operations.

Student Loan Repayment Resumption

Another potential risk to the U.S. economy is the resumption of student loan repayments starting from October 1st. This change is expected to affect consumer spending as individuals allocate more of their income towards loan payments. However, Yellen highlighted that President Biden’s enhancements to income-driven repayment policies will provide relief to many borrowers, mitigating the negative impact on spending.

The government’s focus on ensuring affordable and accessible education aligns with its commitment to support individuals burdened by student loan debt. By implementing measures that provide relief and address repayment challenges, the administration aims to strike a balance between economic growth and easing the financial burden on borrowers.

Navigating China’s Economic Slowdown

Yellen addressed concerns regarding China’s economic slowdown and its potential impact on the U.S. economy. She echoed recent comments from Deputy Treasury Secretary Wally Adeyemo, stating that the United States does not seek to decouple from the Chinese economy. Instead, the Biden administration aims to encourage trade and investment in uncontroversial sectors while working on “de-risking” supply chains that excessively rely on China.

Yellen emphasized that U.S. restrictions on technology and outbound investments are primarily focused on protecting national security and not aimed at impeding China’s modernization. The Treasury Secretary indicated that the United States is open to receiving input from Chinese counterparts but will prioritize its own national interests in implementing policies that safeguard its security and economic stability.

See first source: Reuters

FAQ

1. What were the potential risks to the U.S. economy that Treasury Secretary Janet Yellen addressed?

Secretary Yellen addressed several potential risks to the U.S. economy, including a United Auto Workers strike, the threat of a government shutdown, the resumption of student loan repayments, and spillover effects from China’s economic slowdown.

2. What is a “soft landing” for the U.S. economy, and how does Yellen believe it can be achieved?

A “soft landing” for the U.S. economy refers to a scenario in which the economy slows down gradually and maintains a strong labor market and consumer spending without experiencing a sharp downturn. Yellen believes that substantial progress has been made in reducing inflation, and she sees a “cooling” in the labor market as a positive development. She believes that managing inflation through rate hikes and addressing potential risks can contribute to achieving a soft landing.

3. How is the United Auto Workers strike affecting the U.S. economy, and what steps is the government taking to address it?

The United Auto Workers strike against Detroit automakers has idled thousands of workers and poses a challenge to the U.S. economy. Yellen mentioned that President Biden’s administration is actively working to encourage both sides to reach a fair deal. The administration recognizes the importance of creating high-quality jobs in the automotive industry, especially in the context of supporting the future of electric vehicles.

4. What is the risk of a government shutdown, and why is Yellen concerned about it?

There is a risk of a federal government shutdown as hardline Republicans in the House of Representatives demand spending cuts beyond the levels agreed upon in June. Yellen expressed concern about the unnecessary risk that a shutdown poses to the economy and the normal functioning of the government. She emphasized the importance of avoiding such a scenario and maintaining stability in government operations.

5. How might the resumption of student loan repayments impact the U.S. economy, and what measures are in place to address this?

The resumption of student loan repayments starting from October 1st could affect consumer spending as individuals allocate more income toward loan payments. Yellen highlighted that President Biden’s enhancements to income-driven repayment policies will provide relief to many borrowers, mitigating the negative impact on spending. The government aims to balance economic growth with easing the financial burden on borrowers.

6. How is the U.S. addressing China’s economic slowdown, and what is the approach to trade and investment with China?

The U.S. does not seek to decouple from the Chinese economy. Instead, the Biden administration aims to encourage trade and investment in uncontroversial sectors while working on “de-risking” supply chains that excessively rely on China. U.S. restrictions on technology and outbound investments primarily focus on protecting national security, not impeding China’s modernization. The U.S. is open to receiving input from Chinese counterparts but will prioritize its own national interests in implementing policies that safeguard security and economic stability.

Featured Image Credit: Mathieu Stern; Unsplash – Thank you!

The post Yellen Addresses Risks to the Economy appeared first on SmallBizTechnology.

]]>
64362
4 Ways Conversational CX Delivers Competitive Edge to Businesses https://www.smallbiztechnology.com/archive/2023/09/4-ways-conversational-cx-delivers-competitive-edge-to-businesses.html/ Mon, 18 Sep 2023 22:31:32 +0000 https://www.smallbiztechnology.com/?p=64358 In the dynamic world of customer experience (CX), conversational AI has emerged as a game-changer because it can elevate how consumers engage with brands. So, what exactly is conversational AI, and how is it reshaping CX? Conversational AI is a blend of voice and digital messaging that empowers customers to resolve various issues without speaking […]

The post 4 Ways Conversational CX Delivers Competitive Edge to Businesses appeared first on SmallBizTechnology.

]]>
In the dynamic world of customer experience (CX), conversational AI has emerged as a game-changer because it can elevate how consumers engage with brands. So, what exactly is conversational AI, and how is it reshaping CX?

Conversational AI is a blend of voice and digital messaging that empowers customers to resolve various issues without speaking to a live agent. The technology is positively impacting the efficiency of customer service departments, tech support domains, and sales teams that employ it in the form of chatbots, virtual assistants, and intelligent virtual agents (IVAs).

The beauty of conversational AI lies in its ability to facilitate two-way, humanlike interactions with customers, using a blend of natural language processing (NLP), machine learning (ML), deep learning, and contextual awareness. These two-way, humanlike interactions are central to what’s known as conversational CX. Conversational CX goes beyond transactional exchanges and provides customers with more personalized, convenient, and engaging experiences.

For example, some solutions utilize generative AI to take interactions between brands and customers to the next level. Mosaicx Expert, for instance, uses generative AI to understand customers’ questions and respond in a conversational manner with voice or chat.

Conversational CX can play a vital role in helping companies keep up with today’s competitive landscape. Here are four ways conversational CX can give your business a competitive edge:

No. 1: Deliver Self-service Capabilities

Conversational CX offers fast, seamless customer interactions through IVAs, empowering customers to resolve issues with self-service options. The evidence shows that a large share of customers—as much as 81% of them across all industries—prefer resolving certain problems rather than waiting on hold to speak to a live agent.

IVAs allow customers to receive instant, accurate responses to their inquiries any time of the day or night; no more waiting in long support queues or dealing with delayed responses. By catering to their needs promptly and naturally, conversational AI helps customers help themselves.

Delivering the self-service options customers crave can foster customer loyalty and advocacy because customers feel heard and valued. Loyal customers lead to higher lifetime value because they spend more, repeat their purchases and refer others to the brand. By cultivating a strong bond with customers through conversational CX, businesses build a formidable defense against the constant churn of the competitive market.

No. 2: Save Costs with Proactive Communications

Businesses can use conversational AI tools to deliver automated reminders to customers who have items in their online shopping cart but have yet to complete a purchase. These reminders can cut down cart abandonment rates, thereby directly increasing sales. It’s also important to note that organizations can brand these reminders to align with their voice and personalize them to be unique to the customer. After a set amount of time has passed, IVAs deliver cart abandonment reminders via text, email, or automated calls. To sweeten the deal, reminders can include a special offer alongside a link to the customer’s cart.

No. 3: Personalize Support

One of the most significant advantages of conversational CX is its focus on providing personalized support to customers. Oneway conversational CX delivers personalized support is through tools such as IVAs. IVAs have extensive datasets from previous interactions. Data might include:

  • Customer preferences (e.g., language, channel, etc.)
  • Pain points
  • Behavior patterns (e.g., requesting support at a particular time of day)
  • Purchase histories.

Virtual agents can analyze this data to personalize customer service, fostering a deeper and more meaningful relationship between the brand and the customer.

No. 4: Boost Employee Satisfaction

Happiness at work sells. In today’s complex labor market, top talent pays attention to various factors, not least whether employees say they like where they work. By enhancing the efficiency of day-to-day processes and reducing the demand for live agents to perform repetitive, high-volume tasks, conversational AI offers improved employee satisfaction and retention.

Strive for Conversational CX to Stand Out from the Pack

The versatility of conversational AI is evident across industries, from healthcare and finance to tourism and retail. Tools like IVAs can schedule appointments, offer tips, resolve queries, send outage alerts, and even help customers find special offers on the products they’re looking for. Offering customers seamless and natural interactions through conversational CX is a key differentiator in today’s crowded marketplace. Conversational CX is helping reshape the customer journey landscape while simultaneously elevating efficiency for customer service teams.

In all these ways, conversational CX is the driving force for success in today’s customer-centric world. The competitive advantage is yours for the taking.

About the Author

Rebecca Jones is the general manager of Mosaicx, a leading provider of customer service AI and cloud-based technology solutions for enterprise companies and institutions. Rebecca joined the West Technology Group, owner of Mosaicx, in January 2021, after a 25+ year career focused on growing businesses, people and client success. Rebecca also serves as a member of the board of the Families for Effective Autism Treatment (FEAT) of Louisville, KY, is an executive sponsor for Women of West, actively volunteers for The Molly Johnson Foundation that supports children with special needs, and champions causes promoting women in technology, including the IWL Foundation (Integrating Women Leaders Foundation), Tech Up for Women, and CCWomen.

 

Featured image was provided by Blake Wisz; Unsplash; Thanks!

The post 4 Ways Conversational CX Delivers Competitive Edge to Businesses appeared first on SmallBizTechnology.

]]>
64358
Morgan Stanley’s AI Advisor https://www.smallbiztechnology.com/archive/2023/09/morgan-stanleys-ai-advisor.html/ Mon, 18 Sep 2023 20:25:01 +0000 https://www.smallbiztechnology.com/?p=64351 In a groundbreaking move that is set to revolutionize the financial industry, Morgan Stanley has embarked on a new era of generative AI on Wall Street. The renowned investment bank has developed an advanced AI assistant designed specifically for their financial advisors. This cutting-edge technology, known as ChatGPT, is powered by OpenAI’s state-of-the-art language model […]

The post Morgan Stanley’s AI Advisor appeared first on SmallBizTechnology.

]]>
In a groundbreaking move that is set to revolutionize the financial industry, Morgan Stanley has embarked on a new era of generative AI on Wall Street. The renowned investment bank has developed an advanced AI assistant designed specifically for their financial advisors. This cutting-edge technology, known as ChatGPT, is powered by OpenAI’s state-of-the-art language model and is set to transform the way financial advisors interact with clients, gather information, and make informed decisions.

The Rise of AI in Finance

The integration of AI in the financial sector has been steadily gaining momentum in recent years. From algorithmic trading to fraud detection, AI has proven to be a valuable tool in streamlining processes and improving efficiency. Now, Morgan Stanley is taking it a step further by leveraging generative AI to enhance the capabilities of their financial advisors.

With ChatGPT, Morgan Stanley’s financial advisors can tap into a vast pool of information and expertise, enabling them to provide more accurate and timely advice to their clients. This AI-powered assistant has the potential to revolutionize the way financial services are delivered, making them more accessible, personalized, and efficient.

The Power of ChatGPT

ChatGPT is a state-of-the-art language model developed by OpenAI. It is trained on a massive amount of text data, enabling it to generate human-like responses to user queries. The model has been fine-tuned specifically for financial services, ensuring that it understands the intricacies and nuances of the industry.

One of the key advantages of ChatGPT is its ability to understand natural language queries and generate contextually relevant responses. This means that financial advisors can have more interactive and dynamic conversations with their AI assistant, making it feel more like a human interaction. ChatGPT can provide information on market trends, investment opportunities, risk analysis, and even help with portfolio management.

Enhancing Financial Advisor Efficiency

One of the primary benefits of integrating ChatGPT into the workflow of financial advisors is the significant increase in efficiency. With the AI assistant handling routine tasks and providing real-time insights, advisors can focus on more complex and strategic aspects of their role. This allows them to serve a larger client base and provide more personalized advice.

ChatGPT can assist financial advisors in conducting research, analyzing market data, and generating investment strategies. By automating these processes, advisors can save valuable time and improve productivity. The AI assistant can quickly retrieve relevant information, analyze data, and present it in a concise and easy-to-understand format.

Building Trust and Confidence

One of the key challenges for financial advisors is building trust and confidence with their clients. With ChatGPT, Morgan Stanley aims to enhance this aspect of the advisor-client relationship. By providing accurate and timely information, the AI assistant can help advisors make data-driven recommendations and support their advice with concrete evidence.

Moreover, ChatGPT can assist in explaining complex financial concepts in a simplified manner, making it easier for clients to understand and make informed decisions. This can help build trust and confidence in the advisor’s expertise and recommendations. The AI assistant can also provide real-time updates on market conditions and investment performance, enabling advisors to keep clients informed and reassured.

Addressing Compliance and Security Concerns

In the financial industry, compliance and security are of utmost importance. Morgan Stanley has taken these concerns into account while developing ChatGPT. The AI assistant is designed to adhere to strict compliance regulations and maintain the highest level of data security.

Client confidentiality and data privacy are paramount, and all interactions with ChatGPT are encrypted and securely stored. The AI assistant undergoes regular audits and security checks to ensure that it meets the stringent requirements set by regulatory bodies.

The Future of AI in Financial Services

Morgan Stanley’s foray into generative AI represents a significant milestone in the financial industry. The integration of ChatGPT into the workflow of financial advisors has the potential to transform the way financial services are delivered, making them more efficient, personalized, and accessible.

As AI technology continues to evolve, we can expect to see further advancements in the field of financial services. From robo-advisors to personalized risk assessment, AI is set to play a pivotal role in shaping the future of finance. Morgan Stanley’s bold step in embracing generative AI on Wall Street is a testament to their commitment to innovation and their dedication to providing the best possible service to their clients.

See first source: CNBC

FAQ

1. What is Morgan Stanley’s new AI assistant, ChatGPT, and how is it revolutionizing the financial industry?

ChatGPT is an advanced AI assistant developed by Morgan Stanley for their financial advisors. It’s powered by OpenAI’s language model and is designed to enhance the capabilities of financial advisors by providing real-time information, insights, and assistance. This AI technology aims to transform the way financial services are delivered, making them more efficient, personalized, and accessible.

2. Why is there a growing interest in integrating AI into the financial sector?

AI has gained traction in the financial industry because of its ability to streamline processes, improve efficiency, and provide data-driven insights. From algorithmic trading to fraud detection, AI has proven to be a valuable tool for financial institutions. Integrating AI into financial services allows for more accurate decision-making, enhanced customer experiences, and increased operational efficiency.

3. How does ChatGPT work, and why is it suitable for the financial sector?

ChatGPT is a state-of-the-art language model trained on a vast amount of text data. It’s fine-tuned specifically for financial services, enabling it to understand industry-specific terminology and nuances. ChatGPT can comprehend natural language queries and generate contextually relevant responses. This makes it an ideal tool for financial advisors to have interactive and dynamic conversations, covering topics such as market trends, investment opportunities, and risk analysis.

4. What are the primary benefits of using ChatGPT for financial advisors?

Integrating ChatGPT into the workflow of financial advisors increases efficiency significantly. The AI assistant can handle routine tasks, conduct research, and provide real-time insights, allowing advisors to focus on more strategic aspects of their role. It helps them serve a larger client base, provide personalized advice, and enhance productivity. Additionally, ChatGPT can assist in building trust and confidence with clients by providing data-driven recommendations and simplifying complex financial concepts.

5. How does Morgan Stanley address compliance and security concerns related to ChatGPT?

Morgan Stanley is committed to maintaining the highest standards of compliance and security. ChatGPT is designed to adhere to strict compliance regulations in the financial industry. All interactions with the AI assistant are encrypted and securely stored to protect client confidentiality and data privacy. Regular audits and security checks are conducted to ensure compliance with regulatory requirements.

6. What does the future hold for AI in financial services?

As AI technology continues to evolve, the future of financial services is expected to see further advancements. From robo-advisors that automate investment strategies to personalized risk assessment models, AI is set to play a pivotal role in shaping the financial industry. Morgan Stanley’s adoption of generative AI with ChatGPT reflects a commitment to innovation and providing exceptional service to clients, paving the way for further AI integration in finance.

Featured Image Credit: Sven Piper; Unsplash – Thank you!

The post Morgan Stanley’s AI Advisor appeared first on SmallBizTechnology.

]]>
64351
IRS Halting Pandemic Claims Due to Fraud https://www.smallbiztechnology.com/archive/2023/09/irs-halting-pandemic-claims-due-to-fraud.html/ Fri, 15 Sep 2023 15:02:36 +0000 https://www.smallbiztechnology.com/?p=64345 As a measure to help small businesses weather the pandemic, the Internal Revenue Service (IRS) has announced it will temporarily suspend processing claims for the Employee Retention Credit (ERC). Due to an increase in fraudulent applications for the credit, the IRS has made this decision at a time when program integrity is being questioned. In […]

The post IRS Halting Pandemic Claims Due to Fraud appeared first on SmallBizTechnology.

]]>
As a measure to help small businesses weather the pandemic, the Internal Revenue Service (IRS) has announced it will temporarily suspend processing claims for the Employee Retention Credit (ERC). Due to an increase in fraudulent applications for the credit, the IRS has made this decision at a time when program integrity is being questioned. In this piece, we’ll look into what’s behind the temporary halt and how it’ll affect businesses.

The Employee Retention Tax Credit: An Overview

As part of the government’s efforts to aid struggling businesses during the height of the pandemic, the Employee Retention Credit was implemented. It was designed to assist companies in continuing to pay their employees during periods when their operations were either completely or partially halted. The credit helped qualifying businesses by lowering their federal income tax liability related to employee compensation.

Concerns About False Claims Grow

Since there have been so many suspicious claims for the Employee Retention Credit, the IRS is becoming increasingly concerned. Many of these claims are being submitted by unqualified small businesses that might not even realize it. Unfortunately, fraudsters and scammers have capitalized on the program’s complicated eligibility rules by offering their services to businesses for a fee, regardless of whether or not they qualify for the credit.

Putting a Halt on Claim Acceptance

The IRS has decided to stop accepting claims for the Employee Retention Credit until 2024 in response to a rise in fraudulent applications. With this temporary halt in place, the IRS can investigate and fix the program’s integrity concerns. Businesses can use this time to double-check their records and make sure they aren’t submitting false claims for the credit while they were on hiatus.

Effect on Companies

Companies in need of financial relief will be affected by the temporary halt in processing claims for the Employee Retention Credit. Due to the IRS’s increased scrutiny, processing times for claims already submitted by businesses may increase. For claims already submitted, the waiting period will increase from 90 to 180 days, and even further if additional review or audit is necessary.

The IRS is also implementing a system by which companies can revoke their claims if they believe they are no longer qualified. Any mistakes or misunderstandings regarding a company’s credit eligibility can be fixed in this way.

It’s important for companies to know that the IRS is currently processing around 600,000 claims, so they’ll need to be patient while the agency works to keep the program honest despite the increased workload.

Reducing False Insurance Claims

The IRS has opened thousands of audits and hundreds of criminal cases to combat the problem of fraudulent claims. The IRS is taking this issue seriously and is committed to preserving the legitimacy of the tax credit program as evidenced by these measures.

Verifying Qualification for the Discount

If a business owner is unsure whether or not they qualify for the Employee Retention Credit, they can access helpful materials, such as a checklist, on the IRS website. Businesses can use the checklist to help them determine if they meet the requirements for the credit and thus receive the tax relief for which they may be eligible.

See first source: AP News

FAQ

1. What is the Employee Retention Credit (ERC), and why was it implemented?

The Employee Retention Credit (ERC) was implemented by the government to assist struggling businesses during the pandemic. It was designed to help businesses continue to pay their employees during periods when their operations were either completely or partially halted. The credit reduced federal income tax liability related to employee compensation for qualifying businesses.

2. Why has the IRS temporarily suspended processing claims for the ERC?

The IRS has suspended processing claims for the ERC due to a significant increase in fraudulent applications. Many unqualified small businesses have submitted suspicious claims, and fraudsters have taken advantage of the program’s complex eligibility rules, offering their services to businesses regardless of their eligibility.

3. How long will the suspension of ERC claim processing last?

The suspension is expected to last until 2024 to allow the IRS to investigate and address program integrity concerns.

4. How will the temporary halt in ERC claim acceptance affect businesses?

Businesses seeking financial relief through the ERC may experience delays in processing times for claims already submitted. The waiting period for claims submitted will increase from 90 to 180 days, and it may take even longer if additional review or audit is necessary. Companies will need to be patient while the IRS addresses program integrity issues.

5. Can businesses revoke their ERC claims if they believe they are no longer qualified?

Yes, businesses can revoke their ERC claims if they believe they are no longer qualified. The IRS is implementing a system for companies to do so. This allows businesses to correct any mistakes or misunderstandings regarding their eligibility for the credit.

6. How is the IRS addressing the issue of fraudulent claims for the ERC?

The IRS is taking the issue of fraudulent claims seriously and has opened thousands of audits and hundreds of criminal cases to combat it. The agency is committed to preserving the legitimacy of the tax credit program.

7. Where can business owners find resources to verify their qualification for the ERC?

Business owners can access helpful materials, such as a checklist, on the IRS website to determine if they qualify for the Employee Retention Credit. These resources can assist businesses in understanding the requirements and eligibility for the credit.

Featured Image Credit: Olga DeLawrence; Unsplash – Thank you!

The post IRS Halting Pandemic Claims Due to Fraud appeared first on SmallBizTechnology.

]]>
64345
McDonald’s: No More Self-Serve Soft Drinks https://www.smallbiztechnology.com/archive/2023/09/mcdonalds-no-more-self-serve-soft-drinks.html/ Thu, 14 Sep 2023 18:32:38 +0000 https://www.smallbiztechnology.com/?p=64341 In a recent announcement, McDonald’s, the Chicago-based fast food chain, revealed plans to eliminate self-service soda stations at all its restaurants in the United States by 2032. This decision comes as part of McDonald’s efforts to enhance customer experience and ensure consistency across its various offerings, including in-person dining, online delivery, and drive-thru options. While […]

The post McDonald’s: No More Self-Serve Soft Drinks appeared first on SmallBizTechnology.

]]>
In a recent announcement, McDonald’s, the Chicago-based fast food chain, revealed plans to eliminate self-service soda stations at all its restaurants in the United States by 2032. This decision comes as part of McDonald’s efforts to enhance customer experience and ensure consistency across its various offerings, including in-person dining, online delivery, and drive-thru options. While the company has not specified whether this change will extend to its locations outside the U.S., it marks a significant shift in how customers will access their beverages at McDonald’s.

McDonald’s Plans to Eliminate Self-Service Soda Stations

The Decision and Its Implications

McDonald’s USA confirmed its intention to remove self-service soda machines in an email to The Associated Press. By doing so, the company aims to create a standardized experience for customers and crew members across its entire chain. This move is part of McDonald’s broader strategy to streamline operations and ensure consistency in its service offerings.

Consistency for Customers and Crew Members

By eliminating self-service soda stations, McDonald’s seeks to provide a more uniform experience for customers, regardless of the location they visit. This change will help maintain brand standards and ensure that patrons receive the same level of service and quality at any McDonald’s restaurant they choose.

Transitioning to Behind-the-Counter Soda Machines

While self-service soda machines have been a staple at McDonald’s for years, the company plans to replace them with behind-the-counter soda machines. This shift is already underway in select McDonald’s locations across the country. Behind-the-counter machines are not new to the fast food industry, as other chains have already adopted this setup.

Factors Influencing the Decision

McDonald’s has not explicitly stated the factors that influenced its decision to eliminate self-service soda stations. However, it is likely that several considerations played a role, including financial considerations, sanitation concerns, and the need to adapt to changing consumer preferences.

Changing Consumer Behavior

Over the years, consumer behavior has evolved, with a notable acceleration during the COVID-19 pandemic. More customers are opting for digital and online delivery sales, leading fast food chains to adapt their operations accordingly. McDonald’s decision to eliminate self-service soda stations aligns with these shifting preferences and the company’s focus on enhancing its drive-thru and delivery capabilities.

McDonald’s Digital Sales Surge

McDonald’s has experienced a surge in digital sales, comprising app, delivery, and kiosk purchases. These digital sales accounted for nearly 40% of the chain’s systemwide sales during the second quarter of 2023. The company’s revenue rose by 14% to $6.5 billion during this period, exceeding analysts’ expectations. McDonald’s success in the digital space reflects its ability to meet changing consumer demands and leverage technology to drive sales.

Phasing Out Self-Service Soda: A Closer Look

Locations in Illinois Leading the Transition

According to The State Journal-Register, McDonald’s locations in Illinois have already begun phasing out self-service soda stations. This strategic move serves as a testing ground for the company’s broader plan to transition away from self-service machines. By piloting the change in specific locations, McDonald’s can gather valuable insights and make any necessary adjustments before implementing the new system nationwide.

Other Fast Food Chains Already Utilizing Behind-the-Counter Machines

While McDonald’s is known for its self-service soda stations, other fast food chains have already embraced behind-the-counter soda machines. These machines, operated by crew members, provide customers with their preferred beverages without the need for self-service. McDonald’s decision to adopt this approach aligns the company with industry trends and fosters consistency within the fast food landscape.

The Impact of the COVID-19 Pandemic

Uptick in Digital and Online Delivery Sales

The COVID-19 pandemic significantly impacted consumer behavior, accelerating the adoption of digital and online delivery sales. As customers sought contactless options and convenience, fast food chains like McDonald’s had to adapt their operations to meet these shifting demands. The decision to eliminate self-service soda stations reflects McDonald’s commitment to staying relevant and catering to evolving customer preferences.

Enhancing Drive-Thrus and Strengthening Delivery Partnerships

To meet the increased demand for drive-thru and delivery services, McDonald’s and other fast food chains have invested in enhancing their drive-thru capabilities and strengthening partnerships with food delivery apps. By prioritizing these channels, McDonald’s can provide customers with a seamless and convenient experience, ensuring they can access their favorite McDonald’s meals with ease.

McDonald’s Financial Performance

Digital Sales Contribution

McDonald’s digital sales, including app, delivery, and kiosk purchases, have played a significant role in the company’s financial performance. During the second quarter of 2023, these digital sales accounted for nearly 40% of McDonald’s systemwide sales. This success demonstrates the effectiveness of McDonald’s digital strategy and its ability to adapt to changing consumer preferences.

Revenue Growth and Exceeding Expectations

McDonald’s reported a 14% increase in revenue, reaching $6.5 billion during the second quarter of 2023. This growth surpassed analysts’ expectations, showcasing the company’s resilience and ability to navigate challenging market conditions. The strong financial performance reflects the positive reception and adoption of McDonald’s digital initiatives, including its focus on drive-thru and delivery services.

Moderating Price Increases in the Future

While McDonald’s has benefited from price increases in recent quarters, the company expects these increases to moderate as inflation rates stabilize. During McDonald’s Q2 earnings call, Chief Financial Officer Ian Borden highlighted the potential future moderation of price increases. This projection indicates that McDonald’s will continue to focus on maintaining affordability for its customers while navigating market dynamics.

See first source: NBC

FAQ

1. Why is McDonald’s planning to eliminate self-service soda stations?

McDonald’s aims to eliminate self-service soda stations to create a standardized and consistent experience for customers and crew members across all its locations in the United States. This move is part of McDonald’s broader strategy to streamline operations and ensure consistency in its service offerings.

2. How will McDonald’s replace self-service soda stations?

McDonald’s plans to replace self-service soda stations with behind-the-counter soda machines. This transition is already underway in select McDonald’s locations across the country.

3. What factors influenced McDonald’s decision to eliminate self-service soda stations?

While McDonald’s has not explicitly stated the factors behind its decision, it is likely influenced by financial considerations, sanitation concerns, and the need to adapt to changing consumer preferences.

4. How does this decision align with changing consumer behavior?

The decision aligns with changing consumer behavior, particularly the increased preference for digital and online delivery sales. McDonald’s is focusing on enhancing its drive-thru and delivery capabilities to cater to these shifting preferences.

5. What percentage of McDonald’s systemwide sales do digital sales account for, and how has this impacted the company’s financial performance?

During the second quarter of 2023, digital sales, including app, delivery, and kiosk purchases, accounted for nearly 40% of McDonald’s systemwide sales. This contributed to a 14% increase in revenue, reaching $6.5 billion, surpassing analysts’ expectations, and showcasing the company’s ability to adapt to changing consumer demands.

6. How are McDonald’s locations in Illinois involved in this transition?

McDonald’s locations in Illinois are leading the transition away from self-service soda stations, serving as a testing ground for the broader plan to implement behind-the-counter soda machines nationwide. This allows McDonald’s to gather insights and make necessary adjustments.

7. What other fast food chains have already adopted behind-the-counter soda machines?

Several other fast food chains have already embraced behind-the-counter soda machines. These machines, operated by crew members, provide customers with their preferred beverages without self-service. McDonald’s decision aligns with industry trends and fosters consistency in the fast food landscape.

8. How did the COVID-19 pandemic impact McDonald’s and its decision to eliminate self-service soda stations?

The COVID-19 pandemic accelerated the adoption of digital and online delivery sales as customers sought contactless and convenient options. McDonald’s and other fast food chains adapted their operations to meet these shifting demands, making the decision to eliminate self-service soda stations in line with evolving customer preferences.

9. What steps has McDonald’s taken to enhance its drive-thru and delivery services?

McDonald’s has invested in enhancing its drive-thru capabilities and strengthening partnerships with food delivery apps to meet the increased demand for drive-thru and delivery services. These efforts aim to provide customers with a seamless and convenient experience.

10. How does McDonald’s plan to handle price increases in the future?

McDonald’s expects that price increases will moderate as inflation rates stabilize. The company aims to maintain affordability for its customers while navigating market dynamics and changes in pricing.

Featured Image Credit: Visual Karsa; Unsplash – Thank you!

The post McDonald’s: No More Self-Serve Soft Drinks appeared first on SmallBizTechnology.

]]>
64341
CEOs Are Having It Rough https://www.smallbiztechnology.com/archive/2023/09/ceos-are-having-it-rough.html/ Wed, 13 Sep 2023 17:37:23 +0000 https://www.smallbiztechnology.com/?p=64337 The role of a CEO has always been demanding, but recent years have posed even greater challenges for these top executives. From increased scrutiny by corporate boards to changing expectations in a rapidly evolving business landscape, CEOs are navigating uncharted territory. In this article, we will delve into the factors contributing to the upheaval in […]

The post CEOs Are Having It Rough appeared first on SmallBizTechnology.

]]>
The role of a CEO has always been demanding, but recent years have posed even greater challenges for these top executives. From increased scrutiny by corporate boards to changing expectations in a rapidly evolving business landscape, CEOs are navigating uncharted territory. In this article, we will delve into the factors contributing to the upheaval in the CEO realm, explore recent CEO departures, and examine the impact of these changes on businesses and shareholders.

The Changing Landscape for CEOs

Being a CEO in today’s business environment is no easy task. The traditional expectations of CEOs have shifted, and executive boards are under pressure to keep shareholders satisfied. Gone are the days of CEOs holding their positions for a decade or more. According to talent management company Ferguson Partners, the average CEO tenure has decreased from 12 years to between 5 and 7 years. The rapid pace of change, new pressures in their roles, and, in some cases, their own actions have contributed to this trend.

The Surge in CEO Departures

The numbers speak for themselves. According to a report by Challenger, Gray & Christmas, over 1,000 CEOs have left their companies this year, which is a 33% increase compared to the previous year. This departure rate is the highest recorded in the first seven months of a year since the tracking of CEO exits began in 2002.

While the specific reasons for each CEO’s departure may not always be disclosed, it is evident that the pressures and demands of their roles play a significant role in their decisions. The relentless pace of change, coupled with the need to adapt to new market dynamics, has become a daunting challenge for CEOs. Additionally, ethical infractions and poor performance have also led to the departure of some CEOs.

Recent CEO Departures

BP CEO Bernard Looney

In September, BP CEO Bernard Looney resigned “effective immediately” after admitting to not being fully transparent about his historical relationships with colleagues. Looney, a company man who had been with BP since 1991, faced criticism for his performance even before his resignation. Under his watch, BP became the only major oil company with goals to reduce oil and gas output this decade, which did not sit well with shareholders. Additionally, BP’s share price lagged behind that of its competitors, and the company missed profit expectations in the last quarter. These factors likely contributed to Looney’s departure.

Express CEO Timothy Baxter

Timothy Baxter, the CEO of clothing company Express, resigned in September following disappointing second-quarter results1. The company reported a decline in net sales for its Express brand and lifestyle line UpWest compared to the previous year, as well as a net loss. While Baxter’s departure was said to be unrelated to the company’s financial performance, shares of Express have plummeted since his appointment in 2019. The decline in sales and the significant drop in share price likely played a part in Baxter’s decision to step down.

Walgreens Boots Alliance CEO Rosalind Brewer

Rosalind Brewer, CEO of Walgreens Boots Alliance, stepped down after less than three years in the role. Brewer’s exit aligns with Walgreens’ strategic shift towards focusing more on healthcare rather than retail, as highlighted by Neil Saunders, managing director of GlobalData. Retail has not been a significant driver of growth for the company, and Walgreens’ shares have also experienced a decline this year. Factors such as the company’s reduced profit guidance and a pullback in demand for Covid vaccines likely influenced Brewer’s departure.

Impact on Businesses and Shareholders

The frequent turnover of CEOs can have profound implications for businesses and their shareholders. Instability at the top can lead to a lack of strategic direction and a loss of investor confidence. It takes time for a new CEO to settle into their role and establish a clear vision for the company. In the meantime, uncertainty can impact stock prices and hinder business performance.

Shareholders are increasingly scrutinizing CEO performance and holding them accountable for delivering results. CEOs are under pressure to drive growth, navigate disruptive forces, and make tough decisions that align with the company’s long-term goals. If CEOs fail to meet expectations, shareholders may voice their dissatisfaction through a decline in stock value or even by calling for leadership changes.

The Future of CEOs

As the business landscape continues to evolve, CEOs will face new challenges and opportunities. The role of a CEO is no longer limited to overseeing day-to-day operations; they must also be strategic visionaries, change agents, and effective communicators. CEOs need to adapt to emerging technologies, embrace innovation, and navigate global economic uncertainties.

To succeed in the modern business world, CEOs must possess a diverse skill set and be able to lead with agility. The ability to anticipate and respond to market shifts, develop strong talent pipelines, and foster a culture of innovation are crucial in staying ahead of the competition. The future of CEOs lies in their ability to adapt, inspire, and drive sustainable growth for their organizations.

See first source: CNN

FAQ

Why is the role of a CEO changing in today’s business environment?

The role of a CEO is evolving due to several factors. Traditional expectations have shifted, and CEOs are under increased pressure to keep shareholders satisfied. The average CEO tenure has decreased, and CEOs face a rapidly changing business landscape, new pressures in their roles, and sometimes their own actions contribute to these changes.

What has contributed to the surge in CEO departures?

Several factors have contributed to the surge in CEO departures. The relentless pace of change in the business world, the need to adapt to new market dynamics, and the pressures and demands of their roles have become significant challenges for CEOs. Additionally, ethical infractions and poor performance have also led to CEO departures.

Can you provide examples of recent CEO departures and their reasons?

Certainly. One example is BP CEO Bernard Looney, who resigned after admitting to not being fully transparent about historical relationships with colleagues. Poor company performance and shareholder dissatisfaction likely played a role in his departure. Another example is Express CEO Timothy Baxter, who resigned following disappointing financial results. The decline in sales and share price during his tenure likely contributed to his decision. Walgreens Boots Alliance CEO Rosalind Brewer stepped down as the company shifted focus from retail to healthcare. Reduced profit guidance and changing market dynamics influenced her departure.

What is the impact of CEO departures on businesses and shareholders?

CEO departures can have significant implications for businesses and shareholders. Instability at the top can lead to a lack of strategic direction and a loss of investor confidence. New CEOs often need time to settle into their roles and establish a clear vision, which can create uncertainty impacting stock prices and business performance. Shareholders are increasingly scrutinizing CEO performance, and CEOs are under pressure to deliver results. Failure to meet expectations can lead to a decline in stock value or calls for leadership changes.

What skills and qualities will be important for CEOs in the future?

CEOs of the future will need to possess a diverse skill set and adapt to emerging challenges and opportunities. They must be strategic visionaries, change agents, and effective communicators. Agility, the ability to anticipate and respond to market shifts, talent development, and fostering a culture of innovation will be crucial for success in the modern business world. CEOs must lead with adaptability, inspire their teams, and drive sustainable growth for their organizations.

Featured Image Credit: Microsoft 365; Unsplash – Thank you!

The post CEOs Are Having It Rough appeared first on SmallBizTechnology.

]]>
64337
Is Inflation Killing Small Businesses? https://www.smallbiztechnology.com/archive/2023/09/is-inflation-killing-small-businesses.html/ Tue, 12 Sep 2023 16:07:51 +0000 https://www.smallbiztechnology.com/?p=64331 As the US economy continues to grapple with the challenges posed by inflation, small businesses are feeling the strain. The National Federation of Independent Business (NFIB) recently released a survey revealing that optimism among small businesses declined in August, marking a break in the three-month streak of improving sentiment. This dip in confidence comes as […]

The post Is Inflation Killing Small Businesses? appeared first on SmallBizTechnology.

]]>
As the US economy continues to grapple with the challenges posed by inflation, small businesses are feeling the strain. The National Federation of Independent Business (NFIB) recently released a survey revealing that optimism among small businesses declined in August, marking a break in the three-month streak of improving sentiment. This dip in confidence comes as small businesses battle with the dual challenges of rising inflation and difficulty in hiring qualified workers.

The Impact of Inflation on Small Businesses

Inflation, which has been a significant concern in recent months, has had a direct impact on small businesses across various sectors. The aggressive interest rate hikes by the Federal Reserve, aimed at curbing inflation, have resulted in a slowdown in price increases. However, this has not entirely alleviated the burden for small businesses. The NFIB survey indicates that expectations of better business conditions over the next six months have deteriorated, with many business owners expressing concerns about future sales growth and overall business conditions.

Bill Dunkelberg, the NFIB’s chief economist, notes that inflation and the worker shortage continue to be the biggest obstacles faced by small businesses. The rising cost of goods and services, coupled with difficulties in finding qualified workers, have put a strain on Main Street. As a result, small business owners are eager to hire and capitalize on strong consumer spending, but the prevailing economic challenges make it increasingly difficult to do so.

Hiring Challenges for Small Businesses

The struggle to find and hire qualified workers has become an ongoing issue for small businesses. In August, 40% of small business owners reported having job openings that were hard to fill, although this number slightly decreased from the previous month. Despite the slight decline, the figure remains historically high. Small businesses are grappling with a competitive labor market, making it challenging to attract and retain skilled employees.

The shortage of qualified workers is particularly problematic for small businesses as they rely heavily on their employees to drive growth and success. The NFIB survey highlights the frustration of small business owners who are trying to navigate these hiring challenges while simultaneously contending with inflation and other economic uncertainties.

The Economic Landscape for Small Businesses

While inflation remains a pressing concern, the US economy has demonstrated resilience in the face of rapid rate hikes. Consumer spending remains strong, with significant increases observed in July, particularly in the areas of films, concerts, and travel. However, American consumers face a series of economic obstacles, including the resumption of student loan payments, diminishing savings accounts, limited access to new credit, and another anticipated interest rate hike. These factors, along with the potential decline in spending on in-person experiences in the wake of pandemic-era shutdowns, have led some economists to speculate on the impact on the US consumer and the overall economy.

Despite these challenges, some economists believe that a sharp downturn can be avoided. Goldman Sachs, for instance, recently reduced its bet of a US recession, highlighting the economy’s surprising resilience. This optimism stems from the belief that the Federal Reserve can achieve a soft landing, where inflation slows down to the Fed’s target of 2% without causing a significant increase in unemployment. The ongoing disinflation process, along with a better balance between supply and demand in goods, services, and labor markets, contributes to this positive outlook.

Simona Mocuta, chair of the American Bankers Association’s Economic Advisory Committee and chief economist at State Street Global Advisors, emphasizes the importance of vigilance in the fight against inflation. While the odds of a soft landing appear favorable, the battle against inflation is far from won. The Fed must remain alert to changing economic conditions and continue to strike a delicate balance between managing inflation and supporting economic growth.

Navigating Inflation and Hiring Challenges: Strategies for Small Businesses

As small businesses navigate the complexities of inflation and hiring challenges, it is essential to adopt strategies that mitigate the impact and foster continued growth. Here are some key considerations for small business owners:

1. Monitor and Adjust Prices

Inflation often leads to increased costs for goods and services. To maintain profitability, small businesses should regularly review their pricing strategies and make necessary adjustments. By closely monitoring market trends and competitor pricing, businesses can strike a balance between maintaining a competitive edge and ensuring sustainable profit margins.

2. Diversify Suppliers

In times of inflation, the prices of raw materials and supplies can fluctuate significantly. Small businesses can reduce their vulnerability to price shocks by diversifying their supplier base. Engaging multiple suppliers provides flexibility and options, allowing businesses to negotiate better terms and prices.

3. Improve Operational Efficiency

Enhancing operational efficiency can help offset rising costs associated with inflation. Small businesses should explore opportunities to streamline processes, reduce waste, and optimize resource allocation. This can be achieved through the adoption of technology, automation, and lean management principles.

4. Focus on Retaining and Developing Talent

Given the challenges in hiring qualified workers, small businesses should prioritize retaining and developing their existing talent pool. Offering competitive compensation packages, providing opportunities for professional growth and development, and creating a positive work culture can significantly contribute to employee satisfaction and retention.

5. Leverage Technology

Investing in technology can help small businesses streamline operations, improve productivity, and reduce costs. Automation tools, customer relationship management systems, and data analytics can provide valuable insights and enable businesses to make informed decisions in the face of inflation and hiring challenges.

See first source: CNN

FAQ

What is the current sentiment among small businesses, and why has it declined?

Small business optimism declined in August after three months of improvement, according to a survey by the National Federation of Independent Business (NFIB). This decrease in confidence is attributed to the challenges posed by rising inflation and difficulty in hiring qualified workers.

How is inflation affecting small businesses?

Inflation has had a direct impact on small businesses across various sectors. While aggressive interest rate hikes by the Federal Reserve aimed at curbing inflation have slowed price increases, many small business owners remain concerned about future sales growth and overall business conditions. Rising costs of goods and services have put a strain on small businesses.

What are the key hiring challenges faced by small businesses?

Small businesses are struggling to find and hire qualified workers. In August, 40% of small business owners reported having job openings that were difficult to fill. Although this number slightly decreased from the previous month, it remains historically high. The competitive labor market makes it challenging to attract and retain skilled employees.

What is the economic landscape for small businesses amid these challenges?

Consumer spending remains strong, but American consumers face economic obstacles such as resuming student loan payments, diminishing savings, limited access to new credit, and anticipated interest rate hikes. Economists speculate about the impact on the US consumer and the overall economy, but some remain optimistic about avoiding a sharp downturn.

What strategies can small businesses adopt to navigate inflation and hiring challenges?

Small businesses can consider several strategies to mitigate the impact of inflation and foster growth. These include monitoring and adjusting prices, diversifying suppliers, improving operational efficiency, focusing on retaining and developing talent, and leveraging technology to streamline operations and reduce costs.

Featured Image Credit: engin akyurt; Unsplash – Thank you!

The post Is Inflation Killing Small Businesses? appeared first on SmallBizTechnology.

]]>
64331
Auto Strike Looming? https://www.smallbiztechnology.com/archive/2023/09/auto-strike-looming.html/ Mon, 11 Sep 2023 17:37:21 +0000 https://www.smallbiztechnology.com/?p=64327 Consumers looking to buy a car are understandably anxious as reports of a possible auto strike by the United Auto Workers continue to make headlines. This article will discuss the potential drawbacks and provide suggestions for things to think about when shopping for a new vehicle. We’ll give you all the details you need to […]

The post Auto Strike Looming? appeared first on SmallBizTechnology.

]]>
Consumers looking to buy a car are understandably anxious as reports of a possible auto strike by the United Auto Workers continue to make headlines. This article will discuss the potential drawbacks and provide suggestions for things to think about when shopping for a new vehicle. We’ll give you all the details you need to make a choice, from the affected brands to the models that are still in stock.

Effects on Automotive Consumers

Concerns about a possible auto strike are understandable, but at this time the United Auto Workers are only threatening strikes against General Motors, Ford, and Stellantis. It’s unlikely that the potential strike will affect your decision to buy a Toyota, Honda, or Hyundai.

However, there are some things to think about if you have your heart set on a Ford, Chevrolet, or Jeep—made by Ford, GM, and Stellantis, respectively. In the event of a strike, you may still have time to shop around if you are not set on a particular color or set of options. Covid-related parts shortages have resulted in lower-than-usual inventory levels; knowing how this may affect the models you want is important.

Differences in Inventories Across Automakers

There is considerable variation in current inventory levels across the three companies that are potential strike targets, despite the fact that all three are still recovering from manufacturing disruptions brought on by the pandemic. Stellantis, the maker of Jeep, Dodge, and Ram models, has more vehicles than it needs, while General Motors has the most limited supply.

If you’re looking at GMC, Chevy, or Cadillac SUVs or trucks and have specific preferences, you should know that there are already wait times for some models. The difficulty lies in locating the desired characteristics and choices without placing an order or waiting for delivery.

Adaptability Is Essential

There is no need to make a hasty purchase right now if you can be more lenient with your preferences. Industry analyst Ivan Drury predicts that if the strike continues for a significant amount of time, the situation will not become critical for quite some time. Drury, however, recommends acting quickly to avoid supply chain disruptions and limited availability later on.

In the United States, car manufacturers are already using enticements like zero-percent financing and rebates to sell vehicles. Drury recommends taking advantage of these deals and making a choice quickly to prevent future setbacks and restrictions.

Modes with Sufficient Stock

There are still some models that are currently in plentiful supply despite the impending strike. Analyst Michelle Krebs says that there is a plentiful supply of Ford Bronco Sports, Escapes, Equinoxes, and full-size pickups. Pickups, on the other hand, have so many variants and customizations that the inventory needs to be more extensive for customers to find what they’re looking for.

Consequences for Global Standards

It would be reasonable to assume that a strike in the United States would not affect the production of models in Mexico or Canada, since those factories do not employ UAW workers. However, the North American (i.e., Canada and Mexico) factories of automakers are interconnected. Components made in the United States are shipped to assembly plants in Mexico and Canada, so a strike there could halt vehicle production in those countries.

Some of these brands’ models are made in other countries and then shipped to North America for sale. Some GM vehicles, such as the Buick Envision, are assembled in China, while others, like the Chevrolet Trailblazer and Trax, are produced in South Korea. Strikes are less likely to impact these global models because automakers rarely ship major components between factories on different continents.

How to Deal with Uncertainty

Vehicle shortages were common after the Covid era, and the feeling of shopping for a car during a potential strike can be reminiscent of that time. Strike effects, however, will likely be model- and brand-specific. Keeping this in mind, you might want to check out Stellantis brands to see if there’s one that fits your needs. Potential buyers may benefit from better deals and incentives as a result of the surplus inventory.

The decision to shop for a vehicle during a potential auto strike comes down to personal preferences for make, model, and adaptability. Always do your research and base your choice on what is best for you. You can find the right car for your needs in spite of the uncertainty if you keep an eye on inventory levels, take advantage of current incentives, and think about other options.

See first source: CNN

FAQ

1. How likely is an auto strike to affect my car-buying decision?

As of now, the United Auto Workers (UAW) have threatened strikes against General Motors, Ford, and Stellantis (formerly Fiat Chrysler). If you’re considering purchasing a Toyota, Honda, or Hyundai, it’s unlikely that a potential strike will impact your decision.

2. How do inventory levels vary among the automakers facing potential strikes?

There is significant variation in current inventory levels. Stellantis, the maker of Jeep, Dodge, and Ram models, has surplus inventory, while General Motors has the most limited supply. Chevrolet, GMC, and Cadillac SUVs or trucks may already have wait times for specific models.

3. Is it advisable to make a quick purchase decision due to the potential strike?

While there’s no need for a hasty purchase, acting quickly can help you avoid potential supply chain disruptions and limited availability. Industry analysts recommend taking advantage of current incentives like zero-percent financing and rebates.

4. Which car models have sufficient stock despite the potential strike?

Some models still have ample supply. Ford Bronco Sports, Escapes, Equinoxes, and full-size pickups are among them. Pickups, in particular, offer numerous variants and customizations, so a wider inventory is necessary for customers to find what they’re looking for.

5. How might a strike in the United States affect car production in Mexico and Canada?

While factories in Mexico and Canada do not employ UAW workers, North American factories are interconnected. Components produced in the United States are shipped to assembly plants in Mexico and Canada. Therefore, a strike in the U.S. could halt vehicle production in those countries.

6. What should I consider when shopping for a car during a potential auto strike?

Your decision should be based on your personal preferences for make, model, and adaptability. Keep an eye on inventory levels, take advantage of current incentives, and explore other options. You can still find the right car for your needs despite the uncertainty caused by a potential strike.

Featured Image Credit: carlos aranda; Unsplash – Thank you!

The post Auto Strike Looming? appeared first on SmallBizTechnology.

]]>
64327
Are The Brits Lazy? https://www.smallbiztechnology.com/archive/2023/09/are-the-brits-lazy.html/ Fri, 08 Sep 2023 17:17:37 +0000 https://www.smallbiztechnology.com/?p=64324 In today’s fast-paced world, many British people are reevaluating their priorities and questioning the role of work in their lives. A recent study suggests that Brits are more likely than ever before to believe that less importance should be placed on work. This shift in attitude reflects a growing desire for a better work-life balance […]

The post Are The Brits Lazy? appeared first on SmallBizTechnology.

]]>
In today’s fast-paced world, many British people are reevaluating their priorities and questioning the role of work in their lives. A recent study suggests that Brits are more likely than ever before to believe that less importance should be placed on work. This shift in attitude reflects a growing desire for a better work-life balance and a recognition that there is more to life than just our careers. In this article, we will explore the changing perceptions of work among Brits and delve into the reasons behind this shift.

The Changing Landscape of Work

A Farewell to Long Shifts

Dean Holden, a railway station announcer, recently decided to retire early after 16 years on the job. He realized that life is too short and wanted to prioritize his health and happiness. Holden’s story is not unique, as more and more Brits are opting for a better work-life balance and stepping away from demanding careers. The desire for a fulfilling personal life is driving individuals like Holden to reconsider traditional notions of work.

Work-Life Balance: A Modern Perspective

According to the World Values Survey conducted by King’s College London, views on work vary across different age groups. Millennials, in particular, are more inclined to view work as less important compared to older generations. This generational divide highlights a growing trend towards prioritizing personal time and experiences over career success. The survey also revealed that Brits place less emphasis on work compared to other Western nations, with only 73% stating that work is “very or rather important in their life.”

The UK’s Evolving Attitude Towards Work

The Drift Towards a Better Balance

Over the past four decades, the percentage of the British public who believe that less importance should be placed on work has increased significantly. In 1981, only 26% held this view, but by 2022, that number had risen to 43%. This shift in perspective aligns with a broader trend seen in other Western countries as well. Canada, for example, experienced an increase from 25% to 41% of people who believe that less importance should be placed on work.

The Value of Spare Time

One of the key findings of the study is that Brits are less likely to prioritize work over their leisure time. This sentiment reflects a growing recognition that a well-rounded life encompasses more than just professional achievements. The belief that hard work leads to success is also losing ground, with Brits becoming more skeptical of this traditional notion. Instead, they are acknowledging the importance of personal fulfillment and the need to strike a balance between work and leisure.

Shifting Perspectives Across Generations

The study also highlighted significant differences in attitudes towards work among different generations. Older generations, such as baby boomers, tend to prioritize work even as they approach retirement. In contrast, millennials are more likely to question the value of work and seek a better balance. This divide can be attributed to various factors, including nostalgia, economic stagnation, and a changing understanding of the purpose of work.

Embracing a Balanced Lifestyle

Redefining Success

Laura, a working mother, made the decision to cut back on her working hours to spend more time with her family. She realized that her previous job was not bringing her happiness and decided to pursue a career in interior design instead. Laura’s story exemplifies the shifting attitudes towards work, where individuals are redefining success on their own terms. It is no longer solely measured by professional achievements but also by personal fulfillment and quality time with loved ones.

Prioritizing Personal Well-being

The growing desire for a better work-life balance is driven by a recognition that personal well-being should be a priority. Brits are realizing that long hours and a relentless focus on work can take a toll on their mental and physical health. By prioritizing personal time and pursuing activities that bring joy and fulfillment, individuals can achieve a healthier and more balanced lifestyle.

The Role of Technology

Advancements in technology have played a significant role in reshaping attitudes towards work. With the ability to work remotely and flexible hours, individuals now have more control over their schedules. This newfound freedom allows for a better integration of work and personal life. Companies are also recognizing the importance of work-life balance and are implementing policies that support their employees’ well-being.

See first source: BBC

FAQ

1. What are some key strategies for increasing brand recognition in a new market?

Understanding your brand’s mission and values is crucial when expanding into new markets. Staying true to your core principles can help you maintain a sense of purpose and drive innovation.

2. How important is it to tailor your marketing tactics to the preferences of the local audience?

Tailoring your tactics to match the local tastes and values of the new market is essential. It helps in building connections, credibility, and relevance among the target audience.

3. How can I learn about the culture and preferences of the new market?

Conducting interviews with potential customers in the new market can provide valuable insights into their information-gathering strategies, trust thresholds, decision-making processes, and networking habits. This information can be used to create effective content strategies.

4. How can I transfer goodwill from my existing clientele to new customers in the new market?

Utilizing influencers and strategic placements, along with establishing a sense of familiarity, can help transfer goodwill from your existing customer base to new consumers.

5. Should I adapt my branding efforts to the local culture and market?

Yes, it’s essential to adapt your branding efforts to the local culture and market. This helps build trust and credibility among local consumers, making your brand more relatable.

6. What data should I collect before entering a new market?

It’s crucial to collect both qualitative and quantitative data to understand current awareness levels, market trends, and cultural nuances. This data will form the basis for your market entry strategy.

7. How can I collaborate with local businesses or influencers in the new market?

Collaborating with local businesses, influencers, or organizations that share your mission can help you build trust and support from the local community. Leveraging their existing user bases can be highly effective.

8. What are some recommended campaign strategies for brand exposure in a foreign market?

Strategies such as social media, billboards, freebies, and influencer marketing can help increase brand awareness in a new market. Techniques like vehicle wraps, sign spinners, and partnerships with local charities can also be effective.

9. How can I address the unique challenges of an emerging market?

Understanding the business climate and challenges specific to the new market is crucial. Providing customized solutions and fostering strong client relationships can give you an edge.

10. What’s the significance of collaborating with local community leaders?

Collaborating with local influencers and organizations that align with your brand’s values can enhance brand awareness and resonate with the local audience.

Featured Image Credit: Aleks Marinkovic; Unsplash – Thank you!

The post Are The Brits Lazy? appeared first on SmallBizTechnology.

]]>
64324
$500 Million To Prevent Local News Crisis https://www.smallbiztechnology.com/archive/2023/09/500-million-to-prevent-local-news-crisis.html/ Thu, 07 Sep 2023 18:44:33 +0000 https://www.smallbiztechnology.com/?p=64320 In today’s digital age, the landscape of journalism is rapidly changing. The decline of traditional newspapers and the rise of digital platforms have led to a critical issue: the shrinking and disappearance of local news organizations. This phenomenon has created what are known as “news deserts,” areas with little to no independent news sources on […]

The post $500 Million To Prevent Local News Crisis appeared first on SmallBizTechnology.

]]>
In today’s digital age, the landscape of journalism is rapidly changing. The decline of traditional newspapers and the rise of digital platforms have led to a critical issue: the shrinking and disappearance of local news organizations. This phenomenon has created what are known as “news deserts,” areas with little to no independent news sources on local issues. The consequences of this information void are far-reaching, impacting democracy itself. In response to this crisis, philanthropic organizations have stepped up to address the problem and provide a much-needed lifeline to local news.

The Rise of News Deserts

According to a report by Northwestern University’s Medill School, more than 20 percent of Americans now live in news deserts. These areas lack the vital presence of independent news sources that inform communities about local issues. The closure of approximately 2,500 newspapers since 2005 has contributed to this alarming trend. The decline in revenue from print advertising and subscriptions has made it increasingly difficult for struggling papers to survive. Even those that manage to stay afloat have a fraction of the staff they once had.

The Role of Philanthropy in Addressing the Crisis

Recognizing the urgent need to support local news, philanthropic organizations have pledged significant investments to fill the void. One such initiative is Press Forward, led by the MacArthur Foundation. With a goal of raising and investing $1 billion, Press Forward aims to provide financial support to news outlets that lack sufficient revenue to sustain their operations. John Palfrey, the president of the MacArthur Foundation, emphasizes the opportunity to improve local news coverage, acknowledging the lack of philanthropic capital as a barrier to progress.

The Consequences of the Local News Crisis

The decline of local news has profound implications for democracy and civic engagement. Without access to reliable information about local issues and governance, residents are unable to make informed decisions. This information deficit creates an opening for the spread of misinformation and disinformation. The Northwestern report underscores the impact on economically struggling and rural communities, which often lack independent local news sources. The absence of a trusted news outlet hampers community engagement and can contribute to a decline in civic participation.

The Need for Independent Local News Sources

While digital news outlets and nonprofit newsrooms have emerged to fill some of the gaps left by traditional newspapers, their numbers are not sufficient to address the crisis fully. The majority of these new outlets cater to urban centers, leaving economically disadvantaged and rural communities without a reliable source of local news. The Northwestern report emphasizes that independent local news sources are critical for providing the information necessary for residents to actively participate in their communities and hold elected officials accountable.

Philanthropic Investments in Local News

Philanthropic organizations have recognized the urgency of the local news crisis and are taking action to support journalism at the local level. By providing financial resources, these organizations aim to sustain independent news outlets and promote the dissemination of accurate, trustworthy information. The investments made by Press Forward and other initiatives demonstrate a commitment to preserving the democratic fabric of society by ensuring that communities have access to the information they need.

The Impact of Local News on Communities

Local news plays a vital role in the cohesion and well-being of communities. It provides a platform for community members to share their stories, voice their concerns, and celebrate their achievements. Local news fosters a sense of belonging and strengthens social connections within neighborhoods. It also serves as a watchdog, holding local institutions accountable and uncovering issues that impact residents’ daily lives. Without a robust local news presence, communities lose a crucial source of information and their ability to actively participate in shaping their own futures.

The Future of Local News

The crisis in local news presents an opportunity for innovation and collaboration. Philanthropic investments can help support new models of journalism that are sustainable and adaptable to the changing media landscape. Collaborations between traditional news organizations, digital platforms, and nonprofit entities can leverage their respective strengths to fill the gaps in local news coverage. By embracing technology and exploring new revenue streams, local news outlets can thrive in the digital age while continuing to serve their communities.

See first source: New York Times

FAQ

1. What are “news deserts,” and why are they a cause for concern?

“News deserts” refer to areas with little to no independent news sources covering local issues. These areas lack access to reliable information about local governance and events. The decline of traditional newspapers and the rise of digital platforms have contributed to the emergence of news deserts, which can have serious consequences for democracy and civic engagement.

2. How significant is the issue of news deserts in the United States?

According to a report by Northwestern University’s Medill School, more than 20 percent of Americans now live in news deserts. The closure of numerous newspapers since 2005 has exacerbated this issue, leaving communities without access to essential local news coverage.

3. What role do philanthropic organizations play in addressing the local news crisis?

Philanthropic organizations recognize the urgent need to support local news and have pledged significant investments to fill the void. Initiatives like Press Forward, led by the MacArthur Foundation, aim to provide financial support to struggling news outlets that lack sufficient revenue to sustain their operations. Philanthropic capital is crucial in improving local news coverage.

4. What are the consequences of the decline in local news for democracy and civic engagement?

The decline in local news has profound implications for democracy. Without access to reliable information about local issues and governance, residents are unable to make informed decisions. This information deficit can lead to the spread of misinformation and disinformation. The absence of trusted news outlets also hampers community engagement and civic participation, particularly in economically struggling and rural communities.

5. Why is it essential to have independent local news sources?

Independent local news sources are critical for providing accurate, trustworthy information necessary for residents to actively participate in their communities and hold elected officials accountable. While digital and nonprofit news outlets have emerged to fill some gaps, they often focus on urban centers, leaving economically disadvantaged and rural communities without reliable local news sources.

6. How can philanthropic investments in local news make a difference?

Philanthropic organizations are providing financial resources to sustain independent news outlets and promote accurate, trustworthy information dissemination. These investments help preserve democracy by ensuring communities have access to the information they need to make informed decisions and actively participate in shaping their futures.

7. What impact does local news have on communities beyond providing information?

Local news plays a vital role in fostering community cohesion and well-being. It provides a platform for community members to share stories, voice concerns, and celebrate achievements. Additionally, it serves as a watchdog, holding local institutions accountable and uncovering issues that affect residents’ daily lives. In the absence of local news, communities lose an essential source of information and their ability to participate in local governance.

8. What is the future of local news, and how can it adapt to the changing media landscape?

The crisis in local news presents an opportunity for innovation and collaboration. Philanthropic investments can support new sustainable models of journalism that adapt to the digital age. Collaborations between traditional news organizations, digital platforms, and nonprofit entities can leverage their strengths to fill gaps in local news coverage. Embracing technology and exploring new revenue streams can help local news outlets thrive while continuing to serve their communities.

Featured Image Credit: Photo by K8; Unsplash – Thank you!

The post $500 Million To Prevent Local News Crisis appeared first on SmallBizTechnology.

]]>
64320
A Quick Biz Tech Roundup https://www.smallbiztechnology.com/archive/2023/09/a-quick-biz-tech-roundup.html/ Wed, 06 Sep 2023 18:33:52 +0000 https://www.smallbiztechnology.com/?p=64317 Elon Musk, the visionary entrepreneur behind Tesla and SpaceX, never shies away from expressing his opinions and disrupting industries. In a recent Twitter exchange, Musk made headlines yet again by criticizing LinkedIn, the popular professional networking platform. He referred to it as “cringe” and hinted at the possibility of creating a competitor. While the extent […]

The post A Quick Biz Tech Roundup appeared first on SmallBizTechnology.

]]>
Elon Musk, the visionary entrepreneur behind Tesla and SpaceX, never shies away from expressing his opinions and disrupting industries. In a recent Twitter exchange, Musk made headlines yet again by criticizing LinkedIn, the popular professional networking platform. He referred to it as “cringe” and hinted at the possibility of creating a competitor. While the extent of his plans remains uncertain, this development has piqued the interest of businesses worldwide. In this small business tech roundup, we’ll explore the implications of Musk’s statement, as well as other noteworthy tech trends that could impact your business.

1. Elon Musk: A LinkedIn Competitor Is In the Works

Elon Musk’s disdain for LinkedIn was evident when he responded to a user’s tweet, stating, “The cringe level is so high I just can’t bring myself to use it.” This candid criticism of the platform’s perceived inauthenticity and artificiality sparked speculation about Musk’s intentions. He further suggested the possibility of creating a LinkedIn competitor, although the concrete details remain elusive.

While LinkedIn is widely established and used by professionals, Musk’s track record of disrupting industries, such as electric vehicles and space travel, makes his statement worth considering. If Musk were to enter the professional networking space, he could potentially introduce innovative features and a fresh approach that resonates with users looking for a more authentic and engaging platform.

However, it’s important to note that challenging the dominance of LinkedIn is no small feat. The platform boasts a vast user base and a strong presence in the business world. Any potential competitor would need to offer significant value and overcome the network effect that LinkedIn has cultivated over the years.

2. AI-Powered Financial Advisors: Revolutionizing the Banking Industry

The banking industry is undergoing a transformative shift with the integration of artificial intelligence (AI) into financial advisory services. Chatbots and AI systems are being trained to interact with customers, providing accurate and insightful advice on their financial queries and concerns. One prominent example is SoFi, a finance company that has integrated “Galileo,” an AI-powered customer service system with a human-like touch.

This development presents an opportunity for small businesses in the financial sector to leverage AI-powered solutions to enhance their customer experience and optimize their operations. By automating routine tasks and providing personalized recommendations, AI-powered financial advisors can free up human resources to focus on building stronger relationships with clients and delivering a more tailored experience.

It’s important to note that while AI can undoubtedly revolutionize the wealth management industry, there remains a vital role for human financial advisors. The combination of AI’s efficiency and accuracy with the human touch and emotional intelligence of financial professionals can create a powerful synergy that benefits both businesses and clients.

3. The Surge of AI Investments in US Startups

Artificial intelligence has become a hotbed of investment activity, with its share of funding in US startups doubling in 2023. This surge in investments comes at a time when overall startup investments across sectors have declined. The universal application of AI and its potential to enhance core competencies and operations have motivated companies to incorporate AI into their strategies and seek funding for AI-driven ventures.

While the rapid increase in AI investments signifies the immense potential of this technology, it also raises concerns about the sustainability of these investments. Not all AI companies will succeed, and the market may experience a significant shakeout in the coming years. However, for investors who can identify promising AI startups and navigate the evolving landscape, the rewards could be substantial.

For small businesses, this trend underscores the importance of keeping an eye on the latest AI advancements and exploring ways to incorporate AI into their operations. Whether through implementing AI-powered tools or partnering with AI startups, businesses can leverage this technology to gain a competitive edge and drive innovation.

4. Synthetic Identity Fraud: A Growing Threat

Synthetic identity fraud has reached alarming levels, presenting a significant challenge for businesses and individuals alike. This type of fraud involves the creation of synthetic identities by combining unrelated pieces of data to deceive and exploit individuals, companies, and financial institutions. By leveraging stolen information, fraudsters can create fake identities and conduct fraudulent activities.

To combat this pervasive threat, organizations must continually test and adopt fraud prevention tools and strategies. Implementing robust identity verification processes and leveraging advanced technologies, such as biometrics and machine learning algorithms, can help detect and prevent synthetic identity fraud. By prioritizing security measures and staying vigilant, businesses can safeguard their operations and protect their customers from potential harm.

5. Twilio’s CustomerAI: Enhancing Customer Service with AI

Twilio, a leading communications platform, is expanding its CustomerAI capabilities with the integration of generative and predictive AI. The company’s “Customer-Aware Generative AI” aims to enhance customer service by leveraging voice intelligence and predictive analytics. By understanding customer needs and preferences, Twilio’s AI-powered solution enables businesses to deliver a more personalized and engaging customer experience.

Understanding customers and leveraging data has become crucial in today’s business landscape. By harnessing the power of AI, companies can gain valuable insights from customer interactions and use them to tailor their offerings and improve overall customer satisfaction. Twilio’s CustomerAI development represents a significant step towards unlocking the full potential of customer data and delivering exceptional customer experiences.

6. The Future of Professional Networking: Awaiting Disruption

Elon Musk’s potential entry into the professional networking space could signal a new era in how professionals connect and collaborate. While LinkedIn has established itself as the go-to platform for professional networking, Musk’s track record suggests that he could bring a fresh perspective and innovative features to the table.

However, it’s important to approach this development with cautious optimism. Disrupting an established platform like LinkedIn would require significant resources, user adoption, and a compelling value proposition. Businesses should monitor the progress of any potential competitor and assess whether it aligns with their networking and recruitment strategies.

As the business landscape evolves, professionals must adapt to new platforms and technologies that facilitate meaningful connections and foster collaboration. Whether or not Musk’s LinkedIn competitor materializes, the prospect of disruption should encourage businesses to stay agile and explore alternative networking avenues to expand their reach and opportunities.

7. Embracing AI in Financial Services: Balancing Automation and Personalization

The integration of AI-powered financial advisors presents a unique opportunity for small businesses in the financial services sector. By leveraging AI to automate routine tasks, businesses can streamline their operations and allocate more resources to providing personalized and tailored services to their clients.

However, it’s essential to strike the right balance between automation and personalization. While AI-driven solutions can enhance efficiency and accuracy, human advisors offer a level of empathy, emotional intelligence, and nuanced decision-making that AI cannot replicate. Combining the strengths of AI and human expertise can create a powerful synergy that delivers unparalleled value to clients.

To capitalize on the benefits of AI in financial services, businesses must invest in the necessary technology, provide comprehensive training to employees, and actively monitor and adapt to changing customer preferences. By embracing AI strategically and thoughtfully, businesses can differentiate themselves in a competitive market and build long-lasting client relationships.

8. Navigating the AI Investment Landscape

The surge in AI investments presents both opportunities and challenges for businesses and investors. While AI has the potential to revolutionize industries and create substantial returns, not all AI ventures will succeed. It’s crucial for investors to conduct thorough due diligence, assess the viability of AI startups, and identify those with high growth potential and a sustainable business model.

For small businesses seeking investment or exploring AI-driven ventures, it’s essential to understand the market dynamics and potential risks associated with AI investments. Diligently researching and selecting strategic partners and investors who understand the unique challenges and opportunities of AI can significantly impact the success of AI-driven initiatives.

Furthermore, businesses should actively explore partnerships with AI startups and leverage their expertise and cutting-edge technologies. Collaborating with AI companies can accelerate innovation, provide access to specialized knowledge, and enhance competitiveness in the market.

9. Strengthening Fraud Prevention Measures

Synthetic identity fraud poses a significant threat to businesses, individuals, and financial institutions. To combat this type of fraud effectively, organizations must continuously assess and enhance their fraud prevention measures. Implementing robust identity verification processes, leveraging advanced technologies, and staying ahead of evolving fraud tactics are critical to mitigating risks.

Businesses should also prioritize consumer education and awareness to help individuals protect themselves from identity theft and synthetic identity fraud. By educating customers on best practices for safeguarding their personal information and detecting potential fraud, businesses can contribute to a safer digital ecosystem.

Furthermore, collaboration between businesses, financial institutions, and regulatory bodies is essential in combating synthetic identity fraud. Sharing information and insights can help identify emerging trends, develop effective countermeasures, and strengthen the overall resilience of the ecosystem.

10. Unlocking the Power of AI in Customer Service

Twilio’s CustomerAI capabilities highlight the transformative potential of AI in customer service. By utilizing generative and predictive AI, businesses can gain deeper insights into customer needs and preferences, improve communication, and deliver more personalized experiences.

To leverage AI effectively in customer service, businesses must focus on data collection, analysis, and interpretation. By harnessing customer data, companies can uncover valuable patterns and trends, enabling them to tailor their offerings, anticipate customer needs, and provide proactive support.

Additionally, businesses should invest in AI-powered communication platforms and tools that enhance customer interactions and enable seamless omnichannel experiences. From chatbots to voice assistants, AI technologies can streamline customer service processes and ensure consistent and efficient communication across various touchpoints.

See first source: Forbes

Featured Image Credit: Charles Forerunner; Unsplash – Thank you!

The post A Quick Biz Tech Roundup appeared first on SmallBizTechnology.

]]>
64317
FTC Allows Pharma Monopoly? https://www.smallbiztechnology.com/archive/2023/09/ftc-allows-pharma-monopoly.html/ Tue, 05 Sep 2023 18:58:58 +0000 https://www.smallbiztechnology.com/?p=64314 The Federal Trade Commission (FTC) recently approved Amgen’s acquisition of Horizon Therapeutics, a major move that could impact the landscape of the pharmaceutical industry. This settlement agreement has relieved some regulatory concerns and has implications for other pending buyouts, including Pfizer’s proposed purchase of cancer drug developer Seagen. While the settlement agreement is seen as […]

The post FTC Allows Pharma Monopoly? appeared first on SmallBizTechnology.

]]>
The Federal Trade Commission (FTC) recently approved Amgen’s acquisition of Horizon Therapeutics, a major move that could impact the landscape of the pharmaceutical industry. This settlement agreement has relieved some regulatory concerns and has implications for other pending buyouts, including Pfizer’s proposed purchase of cancer drug developer Seagen. While the settlement agreement is seen as a positive development for the M&A space in the sector, some analysts speculate that the FTC’s scrutiny may extend to other large-scale buyouts. This article explores the FTC’s decision, its potential impact on the pharmaceutical industry, and what it means for future deals.

Background: FTC’s Regulatory Landscape

In recent years, the FTC has taken a more stringent approach to acquisitions across various industries, marking a departure from the previous light-touch approach. The lawsuit against Amgen was the FTC’s first legal challenge to a pharmaceutical buyout in 14 years and reflects a broader shift in the regulatory landscape. This change comes at a time when the pharmaceutical industry is experiencing a rebound in M&A activity, with companies spending over $80 billion on deals in the first half of 2023.

Amgen’s Acquisition of Horizon Therapeutics

Amgen’s $27.8 billion acquisition of Horizon Therapeutics faced regulatory scrutiny from the FTC. However, the recent settlement agreement allows the deal to move forward. The agreement includes certain restrictions, such as prohibiting Amgen from bundling its products with two of Horizon’s blockbuster drugs. Bundling typically involves offering discounts or rebates on existing products to incentivize insurers and benefit managers to prioritize specific drugs.

While some analysts believe these conditions are unlikely to significantly impact Amgen, as the company has stated it does not intend to bundle products, others see this as a potential precedent for future buyouts. The implications of these restrictions suggest that the FTC may apply similar rules to other acquisitions in the industry.

Impact on Other Pharmaceutical Deals

The FTC’s decision to settle the Amgen-Horizon acquisition has broader implications for other pending deals in the pharmaceutical sector. Wall Street analysts believe that the settlement eases regulatory headwinds and signals that other large-scale acquisitions could proceed relatively unscathed after reviews. One such deal is Pfizer’s proposed $43 billion purchase of Seagen, a cancer drug developer.

According to William Blair analyst Matt Phipps, the settlement materially mitigates regulatory challenges for the Pfizer-Seagen deal. The analyst expects the acquisition to close by the end of the year or early 2024. Truist analyst Robyn Karnauskas also views the settlement as a positive development for the M&A space in the sector. However, industry experts and analysts remain cautious, speculating that the FTC’s appetite for scrutiny may extend beyond the Amgen-Horizon deal.

Analyzing the Settlement Agreement

The settlement agreement between Amgen and the FTC allows for the acquisition to proceed, but it comes with certain conditions. The prohibition on product bundling is a significant restriction imposed on Amgen. By preventing the bundling of products, the FTC aims to ensure fair competition in the pharmaceutical market. The practice of bundling can create a disadvantage for competitors by leveraging existing products to favor specific drugs.

BMO Capital Markets analyst Evan Seigerman considers these conditions on the Amgen-Horizon deal to be a non-factor for Amgen, given the company’s stance on bundling products. However, the inclusion of these restrictions raises questions about the FTC’s future approach to other acquisitions in the industry. The regulatory environment is evolving, and it remains to be seen how the FTC will navigate this changing landscape.

The Future of M&A in the Pharmaceutical Industry

The settlement agreement between Amgen and the FTC has eased concerns surrounding the regulatory landscape for pharmaceutical M&A. While it signals a positive development for the sector, analysts and experts remain cautious about potential future scrutiny from the FTC regarding other large-scale buyouts. Nathan Ray, a partner at West Monroe, a digital consulting firm specializing in healthcare M&A, believes that the FTC’s decision may encourage other companies to be more active in pursuing acquisitions. However, he also suggests that the FTC’s appetite for scrutiny may continue to grow.

The Biden administration’s increased focus on blocking acquisitions across industries has set the stage for a more robust regulatory environment. As the pharmaceutical industry experiences a resurgence in M&A activity, companies will need to navigate this changing landscape carefully. Compliance with regulatory requirements and an understanding of the potential implications of the FTC’s decisions will be crucial for successful deal completions.

See first source: CNBC

FAQ

 

Featured Image Credit: Invest Europe; Unsplash – Thank you!

The post FTC Allows Pharma Monopoly? appeared first on SmallBizTechnology.

]]>
64314
Disney Continues To Fight DeSantis https://www.smallbiztechnology.com/archive/2023/09/disney-continues-to-fight-desantis.html/ Mon, 04 Sep 2023 18:22:12 +0000 https://www.smallbiztechnology.com/?p=64310 Disney, the renowned entertainment conglomerate, is currently embroiled in a legal dispute with Florida Governor Ron DeSantis and his allies over control of Disney World’s growth plan. This clash has led to a change in Disney’s legal strategy, as the company seeks to assert its First Amendment rights and gain access to public records. In […]

The post Disney Continues To Fight DeSantis appeared first on SmallBizTechnology.

]]>
Disney, the renowned entertainment conglomerate, is currently embroiled in a legal dispute with Florida Governor Ron DeSantis and his allies over control of Disney World’s growth plan. This clash has led to a change in Disney’s legal strategy, as the company seeks to assert its First Amendment rights and gain access to public records. In this article, we will delve into the details of this ongoing battle, examining the key players, the events that transpired, and the implications for both Disney and the state of Florida.

Background: The Tax District Controversy

The roots of the conflict between Disney and Governor DeSantis can be traced back to a special tax district that encompasses Disney World. This district allowed Disney to self-govern its sprawling 25,000-acre resort, granting the company a considerable level of autonomy. However, tensions escalated when Disney openly criticized a Florida education law, prompting Governor DeSantis to take action.

Governor DeSantis Takes Over

In response to Disney’s criticism, Governor DeSantis seized control of the tax district, appointing a new board and effectively terminating Disney’s self-governing privileges. This move was seen as a direct retaliation against Disney, which had long enjoyed a unique status within the state. While the takeover was imminent, Disney took preemptive action by signing contracts worth a staggering $17 billion for future development projects.

Dueling Lawsuits

Governor DeSantis and his allies sought to nullify these contracts, leading to a legal battle between the two parties. Disney filed a lawsuit against Governor DeSantis and the tax district in federal court, alleging violations of its First Amendment rights. Simultaneously, the newly appointed board members retaliated by filing their own lawsuit against Disney in state court.

Disney’s Revised Legal Strategy

In light of recent developments, Disney has made adjustments to its legal strategy in order to assert its rights and protect its interests. Instead of complying with Governor DeSantis’s call to drop the lawsuit, Disney has chosen to narrow the scope of its federal case, focusing primarily on the alleged violations of its First Amendment rights. Additionally, the entertainment giant has threatened to file new lawsuits, aiming to gain access to public records that may bolster its position.

Implications for Disney and Florida

The outcome of this legal battle holds significant implications for both Disney and the state of Florida. Let’s explore the potential consequences for each party involved.

Disney’s Future at Stake

For Disney, the outcome of this legal battle will determine the company’s future in Florida. The loss of self-governance privileges could significantly impact Disney World’s operations and hinder its ability to execute its planned development projects. Moreover, a ruling in favor of Governor DeSantis could set a precedent that limits Disney’s autonomy in other locations, potentially affecting its global operations.

Political Ramifications for Governor DeSantis

On the other hand, Governor DeSantis’s aggressive stance against Disney carries its own political implications. As he vies for the presidency, his handling of this case will likely be scrutinized by both supporters and detractors. While some may applaud his efforts to hold Disney accountable, others may view his actions as an overreach of power and an attack on a prominent economic contributor to the state.

See first source: New York Times

FAQ

1. What is the main cause of the dispute between Disney and Governor DeSantis?

The primary conflict stems from a special tax district encompassing Disney World, which allowed Disney to self-govern its 25,000-acre resort. The tensions escalated after Disney criticized a Florida education law, leading Governor DeSantis to seize control of the tax district.

2. How did Governor DeSantis respond to Disney’s criticism of the Florida education law?

In retaliation to Disney’s criticism, Governor DeSantis took control of the tax district, appointed a new board, and effectively ended Disney’s self-governing privileges.

3. What was Disney’s preemptive action against the takeover?

Before the takeover was finalized, Disney proactively signed contracts amounting to $17 billion for future development projects.

4. How has the legal battle between Disney and Governor DeSantis unfolded?

Both parties have initiated legal actions against each other. While Disney filed a lawsuit in federal court alleging violations of its First Amendment rights, the newly appointed board members of the tax district responded with a lawsuit against Disney in state court.

5. How has Disney revised its legal strategy amidst the battle?

Disney has chosen to narrow down its federal lawsuit, concentrating mainly on the supposed First Amendment rights violations. Furthermore, Disney has signaled its intent to file additional lawsuits to access public records that could strengthen its case.

6. What are the potential consequences for Disney if they lose this legal battle?

A loss could greatly affect Disney World’s operations and its ability to implement its future development plans. It might also set a limiting precedent for Disney’s autonomy in other venues, possibly influencing its worldwide operations.

7. What political implications does this dispute have for Governor DeSantis?

As Governor DeSantis has aspirations for the presidency, his approach to this case will be closely observed by both his supporters and critics. While some may commend his stand against Disney, others might perceive it as a power overreach and a challenge to a significant economic benefactor for Florida.

8. Why is Disney seeking access to public records?

Disney believes that by accessing certain public records, they can gather evidence that strengthens their position in the ongoing legal disputes.

9. How might this legal battle influence Disney’s global operations?

If the court rules in favor of Governor DeSantis, it could establish a precedent that impacts Disney’s level of autonomy not just in Florida, but potentially in other regions where they operate.

10. What was the initial benefit of the special tax district for Disney?

The tax district granted Disney the ability to self-govern its vast Disney World resort, giving the company a significant degree of autonomy in its operations.

Featured Image Credit: PAN XIAOZHEN; Unsplash – Thank you! 

The post Disney Continues To Fight DeSantis appeared first on SmallBizTechnology.

]]>
64310
Burger King Creates Fraudulent Ads? https://www.smallbiztechnology.com/archive/2023/09/burger-king-creates-fraudulent-ads.html/ Fri, 01 Sep 2023 17:13:46 +0000 https://www.smallbiztechnology.com/?p=64307 In recent years, Burger King has found itself in the midst of a legal battle over its allegedly misleading food advertisements. These lawsuits, along with a growing number of similar cases against other food and beverage companies, highlight the increasing scrutiny on marketing practices and the importance of transparency in the industry. The Rise of […]

The post Burger King Creates Fraudulent Ads? appeared first on SmallBizTechnology.

]]>
In recent years, Burger King has found itself in the midst of a legal battle over its allegedly misleading food advertisements. These lawsuits, along with a growing number of similar cases against other food and beverage companies, highlight the increasing scrutiny on marketing practices and the importance of transparency in the industry.

The Rise of Class Action Lawsuits

Over the past decade, the number of class action lawsuits filed against food and beverage companies has steadily increased. In 2022 alone, 214 such lawsuits were filed, compared to just 45 in 2010. This surge in litigation can be attributed to various factors, including heightened consumer awareness, social media’s ability to quickly spread information, and a growing focus on health and nutrition.

One of the earliest waves of lawsuits targeted snack chip makers for allegedly not fully filling their bags. However, more recent cases have centered around deceptive advertising claims, such as the use of “vanilla-flavored” products that do not contain real vanilla or vanilla beans. These lawsuits often find their way to federal courts in New York, California, and Illinois, where they are less likely to be dismissed outright.

The Burger King Lawsuit

Burger King, one of the world’s largest fast-food chains, has become the focal point of a class action lawsuit regarding its Whopper burger and other sandwiches. The plaintiffs allege that the advertisements and photos on store menu boards depict burgers that are approximately 35% larger and contain double the amount of meat than the actual products they received. They claim that had they known the true size of the burgers, they would not have made the purchase.

Burger King has vehemently denied these claims, stating that the beef patties used in their ads are the same as those served across all their locations in the United States. However, U.S. District Judge Roy Altman allowed the lawsuit to proceed, ruling that the images on the menu boards could be seen as a binding offer and that claims of negligent misrepresentation should not be dismissed.

This case, along with others in the past, highlights the difficulty in winning lawsuits against fast-food giants. Unlike packaged products like cereal or soda, each sandwich is unique, and some may resemble the images on menu boards more closely than others. The lack of clear legal guidelines from the U.S. Supreme Court has resulted in individual courts deciding these cases on a case-by-case basis.

A Growing Trend in Consumer Awareness

The rise in class action lawsuits against food and beverage companies can be attributed, in part, to growing consumer awareness. Social media platforms have provided a platform for individuals to share their experiences and grievances, allowing potentially misleading advertisements to go viral and inform other potential plaintiffs. Jordan Hudgens, the chief technology officer for Dashtrack, a company specializing in restaurant websites, believes that the instantaneous spread of information through social media has contributed to the increase in lawsuits.

Additionally, consumers’ increasing focus on health and nutrition has led them to question the claims made by food and beverage companies. As people become more educated about what they consume, they are less likely to accept misleading or exaggerated advertising claims without scrutiny. This shift in consumer behavior has created a demand for greater transparency and accuracy in marketing practices.

The Implications for Food and Beverage Companies

The surge in class action lawsuits against food and beverage companies serves as a wake-up call for the industry. Companies are now more likely to face legal action if their advertisements are deemed misleading or deceptive. As a result, they may need to exercise greater caution in their marketing strategies to avoid potential litigation.

However, this increased vigilance comes at a cost. More realistic depictions of food in advertisements may lead to lower sales, as consumers may be less enticed by images that accurately represent the actual product. Striking a balance between attractive advertising and truthful representation may prove to be a challenge for companies in the future.

In summary, Burger King’s ongoing lawsuit highlights the growing trend of class action lawsuits against food and beverage companies. These legal battles underscore the need for transparency and accuracy in advertising practices, as consumers become more aware and critical of marketing claims. While the outcome of the Burger King case remains uncertain, it serves as a reminder to businesses to carefully consider the messages conveyed in their advertisements and ensure that they align with the reality of their products.

As the legal landscape continues to evolve, food and beverage companies must find ways to strike a balance between enticing consumers and providing accurate representations of their offerings. By meeting these challenges head-on, companies can build trust and credibility with their customers, while also mitigating the risk of facing costly litigation.

See first source: AP News

FAQ

Q1: What has led to the increase in class action lawsuits against food and beverage companies?

A: Several factors contribute to the rise in such lawsuits, including heightened consumer awareness, the rapid spread of information through social media, and growing concerns about health and nutrition.

Q2: What types of deceptive advertising claims have these lawsuits targeted?

A: Deceptive advertising claims have ranged from misleading product packaging to exaggerated or false claims about ingredients, such as “vanilla-flavored” products that do not contain real vanilla.

Q3: Why has Burger King been involved in a class action lawsuit, and what are the allegations?

A: Burger King faced a lawsuit alleging that its advertisements and menu board images depicted burgers that were significantly larger and contained more meat than the actual products served. The plaintiffs claimed they would not have made the purchase had they known the true size of the burgers.

Q4: How has Burger King responded to the lawsuit against them?

A: Burger King denied the allegations, stating that the beef patties used in their ads are the same as those served in their locations. However, the lawsuit was allowed to proceed by a U.S. District Judge.

Q5: What challenges do plaintiffs face in winning lawsuits against fast-food giants like Burger King?

A: Unlike packaged products, each sandwich served in fast-food restaurants is unique, making it challenging to establish a standard for comparison. Legal guidelines on these matters are often determined on a case-by-case basis.

Q6: How has social media contributed to the increase in these lawsuits?

A: Social media platforms allow individuals to share their experiences and grievances, enabling potentially misleading advertisements to go viral and inform other potential plaintiffs.

Q7: What implications do these lawsuits have for food and beverage companies?

A: The surge in lawsuits underscores the importance of transparency and accuracy in marketing practices. Companies may need to exercise greater caution in their advertising strategies to avoid potential litigation.

Q8: What challenges do food and beverage companies face in balancing attractive advertising and truthful representation?

A: Striking a balance between enticing advertising and accurate representation can be challenging, as more realistic depictions of food may lead to lower sales if consumers are less enticed by images that accurately represent the product.

Q9: What should food and beverage companies consider in light of these trends in class action lawsuits?

A: Companies should carefully evaluate the messages conveyed in their advertisements and ensure they align with the reality of their products. Finding ways to provide accurate representations while still enticing consumers is crucial to building trust and credibility while mitigating the risk of litigation.

Featured Image Credit: Ilya Mashkov; Unsplash – Thank you!

The post Burger King Creates Fraudulent Ads? appeared first on SmallBizTechnology.

]]>
64307
China Allows Chatbots, Tech Stocks Jump https://www.smallbiztechnology.com/archive/2023/08/china-allows-chatbots-tech-stocks-jump.html/ Thu, 31 Aug 2023 18:46:17 +0000 https://www.smallbiztechnology.com/?p=64301 Five major tech firms in China, including Baidu Inc and SenseTime Group, have just released public versions of their artificial intelligence (AI) chatbots. This action, which has been given the green light by the Chinese government, shows how serious China is about competing with the United States in the artificial intelligence market. AI Chatbots are […]

The post China Allows Chatbots, Tech Stocks Jump appeared first on SmallBizTechnology.

]]>
Five major tech firms in China, including Baidu Inc and SenseTime Group, have just released public versions of their artificial intelligence (AI) chatbots. This action, which has been given the green light by the Chinese government, shows how serious China is about competing with the United States in the artificial intelligence market.

AI Chatbots are Made Public by Baidu and SenseTime

Baidu, China’s most popular search engine, has made its artificial intelligence chatbot, Ernie Bot, available to everyone. The well-known AI firm SenseTime has made its chatbot, SenseChat, available to everyone. Launches like these show that businesses are making an effort to meet the rising demand for AI chatbots by offering cutting-edge options to customers.

In addition to Baidu and SenseTime, the public was also introduced to chatbots developed by AI startups Baichuan Intelligent Technology, Zhipu AI, and MiniMax. The importance of artificial intelligence chatbots is growing in China, and this effort shows that.

Rules and Approval from the Government

China is unique in that it mandates security reviews and approval from authorities before companies can release AI products to the general public. The government takes a proactive stance to guarantee that AI products are safe and legal.

The government has recently shown its support for the advancement of AI technology by approving 11 companies, including Baidu and SenseTime. Companies like ByteDance (TikTok’s parent company) and Tencent Holdings (also a legitimate business) are allowed to join. These greenlights demonstrate China’s determination to encourage innovation and advance the country’s artificial intelligence sector.

Influence on the Market and the Mood of Investors

Baidu and SenseTime’s launches of artificial intelligence chatbots have boosted their stock prices significantly. Both Baidu and SenseTime saw share price increases of 2.1% and 2.3%, respectively, during trading in Hong Kong. This reflects the market’s optimism regarding the future success and expansion of businesses utilizing artificial intelligence chatbots.

Market Competition and the Benefits of Being an Early Adopter

In China’s fiercely competitive internet market, being first to market is crucial. For example, Baidu’s Ernie Bot skyrocketed to the top of the free apps chart on Apple’s App Store in China. Companies that get in first can use user feedback to improve their products, giving them a leg up on the competition.

Morningstar analyst Kai Wang emphasized the value of early approval, noting that it allows businesses to improve their products ahead of the competition. Companies with strong data and technological capabilities will likely emerge as industry leaders as the AI market continues to develop.

The Government’s Role in AI Industry Consolidation

The approval of artificial intelligence products by the Chinese government may cause a wave of mergers and acquisitions. Many businesses have hastily entered the market for large language models, but only those with strong data and technological capabilities will succeed in the long run, according to Shawn Yang, an analyst at Blue Lotus Capital Advisors.

With the government investing in AI research and the demand for superior AI products, it’s a good time to be an AI-focused business. As a result of this merger, the AI industry in China should become more dynamic and competitive.

Testing Procedures and Compliance with Regulations

Before releasing AI products to the general public in China, businesses must first undergo security reviews and receive official approval, per the country’s AI regulations. Before now, companies could only launch limited public trials of AI products. Companies can now conduct more extensive tests of their AI products, release updates with new features, and launch widespread advertising campaigns thanks to the new rules.

These governing measures guarantee that AI products are of adequate quality, safety, and privacy. The rules help advance AI in China by letting businesses cater to a wider customer base.

Expansion and Future Goals

In addition to introducing Ernie Bot, Baidu has stated its intention to roll out a number of “AI-native apps.” This business decision is in line with Baidu’s long-term goal of utilizing AI technology to offer users cutting-edge answers in a wide range of fields.

Following regulatory clearance, another tech giant in China, Alibaba, plans to release its own artificial intelligence model called Tongyi Qianwen. Companies are racing to get their artificial intelligence products to market so they can cash in on the surging demand for AI-powered products and services.

In conclusion, major Chinese tech firms like Baidu and SenseTime have recently released AI chatbots that demonstrate the country’s continued leadership in the field of artificial intelligence (AI) innovation. Thanks to the government’s backing and the regulatory framework in place, the AI industry is flourishing.

The success of Chinese AI businesses in the face of competition from the United States will depend on factors such as first-mover advantage, government approval, and industry consolidation. Baidu, SenseTime, and other companies are positioned to take advantage of this expanding market now that their AI chatbots are available to the general public.

See first source: Reuters

FAQ

Q1: Which major tech companies in China have recently released public versions of their AI chatbots?

A: Baidu Inc and SenseTime Group, along with AI startups Baichuan Intelligent Technology, Zhipu AI, and MiniMax, have released public versions of their AI chatbots.

Q2: What does the release of these AI chatbots indicate about China’s approach to AI competition?

A: The release of AI chatbots by these companies reflects China’s commitment to competing with the United States in the AI market and its willingness to promote cutting-edge AI technology.

Q3: How does China’s government ensure the safety and legality of AI products?

A: China mandates security reviews and approval from authorities before companies can release AI products to the public, demonstrating the government’s proactive stance on AI product quality and safety.

Q4: Which major tech companies received approval for their AI products from the Chinese government?

A: Baidu, SenseTime, ByteDance (TikTok’s parent company), and Tencent Holdings were among the 11 companies approved by the Chinese government to release AI products.

Q5: How did the release of AI chatbots affect the stock prices of Baidu and SenseTime?

A: The launch of AI chatbots led to significant stock price increases for Baidu and SenseTime, reflecting investor optimism about the future success of AI-driven businesses.

Q6: Why is being an early adopter important in China’s tech market?

A: In China’s competitive tech market, being the first to market is crucial for gaining a competitive edge and receiving valuable user feedback for product improvement.

Q7: How might the government’s approval of AI products impact industry consolidation?

A: Government-approved AI products may lead to mergers and acquisitions as only businesses with strong data and technological capabilities are likely to succeed in the long run.

Q8: What role does the government play in the expansion of the AI industry in China?

A: The government’s investment in AI research and the demand for superior AI products are driving expansion and competition in the AI industry in China.

Q9: How have China’s AI regulations changed regarding the release of AI products?

A: Previously, companies could only conduct limited public trials of AI products. Now, businesses can undergo security reviews and launch more extensive tests, updates, and advertising campaigns.

Q10: What are Baidu’s future plans in the AI field?

A: Baidu intends to roll out “AI-native apps” and aims to use AI technology to provide advanced solutions across various fields.

Featured Image Credit: NII; Unsplash – Thank you!

The post China Allows Chatbots, Tech Stocks Jump appeared first on SmallBizTechnology.

]]>
64301
Duet AI: Don’t Waste Time Writing Emails! https://www.smallbiztechnology.com/archive/2023/08/duet-ai-dont-waste-time-writing-emails.html/ Wed, 30 Aug 2023 18:14:02 +0000 https://www.smallbiztechnology.com/?p=64297 Welcome to the future of email writing, where artificial intelligence takes center stage. Google has recently introduced Duet AI, an innovative assistant designed to help you draft and customize your emails effortlessly. This AI-powered companion is set to revolutionize the way you communicate through Gmail, enhancing your writing experience and saving you valuable time. In […]

The post Duet AI: Don’t Waste Time Writing Emails! appeared first on SmallBizTechnology.

]]>
Welcome to the future of email writing, where artificial intelligence takes center stage. Google has recently introduced Duet AI, an innovative assistant designed to help you draft and customize your emails effortlessly. This AI-powered companion is set to revolutionize the way you communicate through Gmail, enhancing your writing experience and saving you valuable time. In this article, we will explore the remarkable features of Duet AI and how it can transform your email communication.

Streamlining Your Email Writing Process

With Duet AI, drafting emails becomes a breeze. Gone are the days of staring at a blank screen, struggling to find the right words. This intelligent assistant uses machine learning algorithms to analyze the context of your email thread and suggest relevant responses. By understanding the nuances of the conversation, Duet AI can compose personalized and meaningful replies in your own words.

Harnessing the Power of Context

Duet AI leverages the power of context to create email drafts that are tailored to the ongoing conversation. It comprehends the previous emails exchanged in a thread and generates thoughtful responses that align with the current discussion. This contextual understanding ensures that your emails are relevant, coherent, and save you the effort of typing out repetitive information.

Customizing Your Email Tone

Every email carries a unique tone, and Duet AI allows you to personalize it effortlessly. Whether you need to sound more formal, add a touch of elaboration, or even shorten your message, this AI assistant has got you covered. With a simple tap, you can adjust the tone of your drafted email to suit your preferences and the nature of the communication.

The Power of Brevity

In today’s fast-paced world, brevity is often valued. Duet AI recognizes this need and provides you with the option to decrease the length of your email drafts. If you’re looking to convey your message concisely, this feature will help you achieve just that. By trimming unnecessary details, Duet AI ensures that your emails are succinct and to the point.

Exploring Fun Variations with “I’m Feeling Lucky”

While Duet AI is all about efficiency and productivity, Google hasn’t forgotten to inject a little fun into the mix. Inspired by the iconic “I’m Feeling Lucky” button from Google’s early days, Duet AI offers a similar feature for your email content. By selecting the “I’m Feeling Lucky” option, you can choose from a range of playful variations in tone and style for your drafted email. Let your personality shine through and add a touch of whimsy to your communication.

Duet AI’s Expansion Beyond Gmail

The benefits of Duet AI extend beyond Gmail. Google has plans to introduce the “Help me write” feature in Google Docs as well. This means that you can expect similar writing assistance while creating documents. Whether you need to adjust the tone, summarize sections, add bullets, or even make your text more concise, Duet AI will be there to lend a helping hand. Furthermore, you have the option to provide custom instructions to refine your content according to your specific requirements.

Conclusion

Duet AI represents a significant leap forward in email writing technology. With its ability to understand context, generate personalized drafts, and offer customizable options, this AI-powered assistant is set to revolutionize the way we compose emails. By streamlining the writing process and providing valuable suggestions, Duet AI saves time, enhances communication, and empowers users to craft impactful emails effortlessly. Embrace the future of email writing and let Duet AI be your trusted companion in the world of digital communication.

Additional Information

In recent years, artificial intelligence has made remarkable strides in various fields. From voice assistants to self-driving cars, AI is transforming the way we live and work. Google’s Duet AI is yet another testament to the immense potential of this technology. By harnessing the power of machine learning and natural language processing, Duet AI aims to make our digital interactions more seamless and efficient. As businesses continue to adapt to the digital era, tools like Duet AI will play a crucial role in enhancing productivity and improving communication. Stay tuned for more exciting developments in the world of AI and its impact on our daily lives.

See first source: TechCrunch

FAQ

Q1: What is Duet AI, and what is its purpose?

A: Duet AI is an innovative assistant introduced by Google to enhance email writing. It uses artificial intelligence to streamline the email drafting process, making it easier to compose personalized and contextually relevant responses.

Q2: How does Duet AI analyze context in email conversations?

A: Duet AI uses machine learning algorithms to understand the context of ongoing email threads. It comprehends previous emails exchanged and generates responses that align with the current conversation.

Q3: Can Duet AI adjust the tone of drafted emails?

A: Yes, Duet AI allows users to customize the tone of their drafted emails. It can help make emails sound more formal, elaborative, or concise based on the user’s preferences.

Q4: What does the “I’m Feeling Lucky” feature in Duet AI offer?

A: The “I’m Feeling Lucky” feature injects fun into email drafting. Users can choose this option to generate playful variations in tone and style for their drafted emails, adding a touch of personality to their communication.

Q5: Does Duet AI’s functionality extend beyond Gmail?

A: Yes, Google plans to introduce the “Help me write” feature in Google Docs as well. This means Duet AI’s writing assistance will be available while creating documents, allowing users to refine their content and adjust tone, summaries, and more.

Q6: How does Duet AI enhance email communication?

A: Duet AI streamlines the email writing process, generates personalized drafts, and offers customizable options. This technology saves time, enhances communication, and empowers users to craft impactful emails effortlessly.

Q7: What is the broader significance of Duet AI in the realm of technology?

A: Duet AI is part of the broader trend of artificial intelligence transforming various aspects of our lives. It showcases the potential of AI in making digital interactions more seamless, efficient, and productive.

Q8: How is Duet AI aligned with the digital era and its impact on communication?

A: As businesses adapt to the digital era, tools like Duet AI play a crucial role in enhancing productivity and communication. The technology leverages machine learning and natural language processing to improve our daily interactions.

Q9: How can users benefit from embracing the future of email writing with Duet AI?

A: Embracing Duet AI empowers users to compose emails more efficiently, personalize their tone, and craft impactful messages. It saves time, enhances communication, and reflects the potential of AI in improving everyday tasks.

Q10: What can we expect in the future regarding AI’s impact on communication and productivity?

A: The future holds exciting developments in AI’s role in enhancing communication and productivity across various domains. As technology continues to evolve, AI-powered tools are likely to play an increasingly significant role in our daily lives.

Featured Image Credit: Stephen Phillips – Hostreviews.co.uk; Unsplash – Thank you!

The post Duet AI: Don’t Waste Time Writing Emails! appeared first on SmallBizTechnology.

]]>
64297
Payanywhere Helps Businesses Reach Their Full Potential with Payments Hub Reputation Management  https://www.smallbiztechnology.com/archive/2023/08/payanywhere-payments-hub-reputation-management.html/ Tue, 29 Aug 2023 19:05:18 +0000 https://www.smallbiztechnology.com/?p=64285 What are people saying about your business? In the digital age, the conversation can take place on a wide variety of review sites and social media platforms. Plus, it can reach more people than ever before. And your digital reputation can be equally, if not more, important than other facets of your business strategy. These […]

The post Payanywhere Helps Businesses Reach Their Full Potential with Payments Hub Reputation Management  appeared first on SmallBizTechnology.

]]>
What are people saying about your business? In the digital age, the conversation can take place on a wide variety of review sites and social media platforms. Plus, it can reach more people than ever before. And your digital reputation can be equally, if not more, important than other facets of your business strategy. These include marketing and pricing.

The annual customer review survey from BrightLocal found that 98% of consumers read reviews online for local businesses — an 8% increase over 2019. The survey also found that consumers expect a response — 88% are more likely to do business with a merchant that responds to both positive and negative reviews. However, that number drops to 42% for businesses that never respond.

According to the Journal of Retailing and Consumer Services, there are several reasons consumers put stock in reviews and how merchants respond to them. Reviews give potential customers an indication of businesses’ credibility and trustworthiness as well as the features and quality of the products they sell. Consumers factor in what they read on online review sites so that they can make purchasing decisions with more confidence.

So, along with essential tasks like tracking inventory, creating employee schedules, keeping a website up to date, and optimizing pricing to improve margin, small business owners must also make reputation management a priority to ensure success.

Furthermore, to know what people in your market are saying about your business, you need to stay connected to online review hubs that allow you to capitalize on positive feedback with loyalty-building responses. It also gives you the opportunity to address criticism to restore relationships with unhappy customers. Negative feedback is also a chance to learn from your market. This way, you can improve your product mix, customer service, and other factors that add up to a growing business.

In addition to increasing transparency and trust among your customers, reputation management also gives small business owners these three additional advantages.

1. Partnership and investment opportunities

Online reviews aren’t only for consumers. The reviews that your customers post and your responses to them could be the green light to a potential partner.

2. More job applicants

If you’re like most small business owners, you’re looking for qualified applicants to fill vacant positions. Activity on review sites can encourage (or discourage) talent to consider working for your company.

3. Search engine rankings

Search engines see responses to online reviews as new content. They will help them recognize your business as a trusted source. A well-managed online reputation can also result in more traffic to your website.

To help business owners achieve these benefits, Payanywhere launched the Payments Hub Reputation Management solution. This tool allows merchants to connect their Google Business Profile to Payments Hub. Plus, stay up to date on customer reviews, all from a single screen.

Payanywhere is an all-in-one payment platform that aims to power the potential of business owners with everything they need to make day-to-day operations run smoothly. Payanywhere offers hardware, software, and support for a variety of business needs such as in-person and online payment acceptance, invoicing, reporting, inventory and employee management, and — you guessed it — Reputation Management.

Payanywhere’s Reputation Management tool allows business owners to:

  • Gain insights on their customer ratings and review trends.
  • Stay in the know with email alerts when reviews are posted about their business.
  • Engage with their customers by responding to reviews.
  • Keep tabs on what people are saying about the competition.

Reputation Management is a great way for business owners to interact with customers and set their products or services apart from others in the marketplace, directly from their back office.

Staying visibly engaged with customers and feedback on the platforms where potential buyers search for businesses is an invaluable resource. While it does take time and dedication, Payments Hub Reputation Management simplifies the process of creating conversations and cultivating trust with consumers, leading to not just a good first impression, but a good lasting one as well.

Visit payanywhere.com for more information on the products and services that are built to power the potential of businesses everywhere.

The post Payanywhere Helps Businesses Reach Their Full Potential with Payments Hub Reputation Management  appeared first on SmallBizTechnology.

]]>
64285
The Fed Just Crashed the Housing Market https://www.smallbiztechnology.com/archive/2023/08/the-fed-just-crashed-the-housing-market.html/ Tue, 29 Aug 2023 15:37:11 +0000 https://www.smallbiztechnology.com/?p=64288 The US housing market has been under scrutiny in recent times, with concerns about its stability and the role of the Federal Reserve, commonly referred to as “The Fed.” Prominent economist Mohamed El-Erian has voiced his opinion, suggesting that The Fed’s aggressive interest rate hikes have caused significant damage to the housing market. In this […]

The post The Fed Just Crashed the Housing Market appeared first on SmallBizTechnology.

]]>
The US housing market has been under scrutiny in recent times, with concerns about its stability and the role of the Federal Reserve, commonly referred to as “The Fed.” Prominent economist Mohamed El-Erian has voiced his opinion, suggesting that The Fed’s aggressive interest rate hikes have caused significant damage to the housing market. In this article, we will delve into the factors behind this claim, analyze the effects of interest rate hikes on mortgage rates, supply, and demand, and explore the potential consequences for the overall economy.

The Housing Market Freeze: Supply and Demand

The first area of concern highlighted by El-Erian is the impact of high mortgage rates on both supply and demand in the housing market. Over the past year, interest rate hikes have driven mortgage rates to unprecedented levels. According to Mortgage News Daily, the average rate on a 30-year fixed mortgage reached a staggering 7.48%, the highest in 23 years.

These high mortgage rates have had a chilling effect on the housing market. Prospective buyers are finding themselves priced out of the market due to the increased costs of borrowing. On the other hand, existing homeowners are reluctant to sell their properties as they aim to hold onto the lower interest rates at which they initially financed their homes. As a result, the market is experiencing a shortage of supply, leading to elevated prices despite a decline in demand.

El-Erian argues that this situation has created a state of limbo in the housing market, with little hope for improved affordability unless mortgage rates significantly decrease. The consequences of this freeze in the housing market are far-reaching, as the housing sector plays a central role in the overall economy.

The Fed’s Role in Mortgage Rate Increase

To understand the connection between The Fed and the rise in mortgage rates, we must examine the central bank’s interest rate policies over the past year. The Federal Reserve has been steadily increasing interest rates as a means to control inflation in the economy. This aggressive tightening cycle has resulted in a 525 basis-point increase in short-term rates, the highest levels seen since 2001.

El-Erian has been a vocal critic of The Fed’s monetary tightening, emphasizing the potential risks it poses to the economy. While he acknowledges the need to avoid premature interest rate cuts, he warns of the possibility of inflation expectations spiraling out of control if the central bank fails to strike the right balance. The consequences of such a scenario would be a more severe stagflation problem, with high inflation and stagnant economic growth.

The Impact on the Economy

The housing market’s current state has broader implications for the overall economy. El-Erian highlights the central role of the housing market and its interconnectedness with various sectors. A dysfunctional housing market can have a cascading effect on consumer spending, employment, and financial stability. Therefore, the concerns raised by El-Erian warrant serious attention.

The housing market freeze, driven by high mortgage rates resulting from The Fed’s interest rate hikes, has the potential to hinder economic growth. If homeowners are unable to sell their properties at desired prices, they may curtail their spending, leading to reduced demand in other sectors of the economy. This decline in consumption can trigger a chain reaction, affecting businesses, employment rates, and investment levels.

Inflation and Monetary Policy

In addition to the housing market freeze, El-Erian raises concerns about inflation and The Fed’s monetary policy. Despite a recent decrease in inflation rates, he warns of the potential for a rebound due to persistent services inflation and wage inflation. If inflation were to rise, The Fed may be forced to tolerate higher-than-ideal prices in the economy, drifting away from its inflation target of 2%.

The challenge faced by The Fed lies in striking the right balance between controlling inflation and promoting economic growth. El-Erian’s criticism of the central bank’s aggressive interest rate hikes stems from his belief that the risks of a recession outweigh the benefits of curbing inflation in the current economic climate.

Potential Repercussions and Outlook

Given the current state of the housing market and The Fed’s monetary policies, it is essential to consider the potential repercussions and the outlook for the future. The housing market freeze has already created affordability challenges for buyers, and unless mortgage rates decrease significantly, the situation may not improve.

For The Fed, the challenge lies in navigating the fine line between controlling inflation and supporting economic growth. The impact of interest rate hikes on the housing market has raised concerns about the potential domino effect on the broader economy. It is crucial for policymakers to strike a delicate balance to avoid exacerbating the housing market crisis and potential economic downturn.

Conclusion

The US housing market finds itself in a precarious state, with concerns about its stability and the role of The Fed. Economist Mohamed El-Erian’s claim that The Fed may have broken the housing market resonates with the challenges posed by high mortgage rates resulting from interest rate hikes. The freeze in the housing market has repercussions for both supply and demand, impacting the overall economy.

As policymakers assess the situation, they must carefully consider the consequences of their monetary policy decisions on the housing market and the broader economy. Striking the right balance between controlling inflation and promoting economic growth is crucial to avoid exacerbating the housing market crisis and its potential spillover effects.

While the current state of affairs in the housing market raises concerns, it also presents an opportunity for policymakers to address the underlying issues and implement measures to restore balance and stability. The future of the US housing market may depend on timely and effective policy interventions that address the challenges posed by high mortgage rates and ensure the sustainability of the market.

See first source: Business Insider

FAQ

Q1: What is the central concern raised by economist Mohamed El-Erian regarding the US housing market?

A: El-Erian has expressed concern about the impact of The Fed’s aggressive interest rate hikes on the housing market. He believes that these interest rate increases have caused significant damage to the housing market’s stability.

Q2: How have high mortgage rates affected the housing market’s supply and demand?

A: High mortgage rates have led to a decline in demand as prospective buyers find it difficult to afford borrowing costs. Existing homeowners are also reluctant to sell their properties due to their lower initial interest rates. This situation has resulted in a shortage of supply and elevated prices despite decreased demand.

Q3: How is The Fed’s interest rate policy connected to the rise in mortgage rates?

A: The Federal Reserve has been increasing interest rates to control inflation. This aggressive monetary tightening has caused a substantial increase in short-term rates. El-Erian suggests that The Fed’s actions have contributed to the surge in mortgage rates, impacting the housing market.

Q4: What potential consequences does the housing market freeze have on the broader economy?

A: The housing market’s freeze has implications for various sectors. A dysfunctional housing market can lead to reduced consumer spending, affecting employment, financial stability, and overall economic growth.

Q5: What risks does El-Erian warn of regarding inflation and The Fed’s monetary policy?

A: El-Erian cautions that despite recent decreases in inflation rates, there is a possibility of a rebound due to persistent services inflation and wage inflation. He suggests that The Fed may face challenges in balancing inflation control with economic growth.

Q6: How does the housing market’s state impact consumer spending and the economy?

A: The housing market’s freeze can lead to reduced consumer spending, affecting multiple sectors. If homeowners can’t sell their properties at desired prices, they may cut back on spending, leading to a chain reaction that affects businesses, employment, and investment levels.

Q7: What is the challenge faced by The Fed in its monetary policy decisions?

A: The Fed must strike a balance between controlling inflation and supporting economic growth. El-Erian’s critique arises from the belief that aggressive interest rate hikes could pose a higher risk of recession compared to the benefits of curbing inflation.

Q8: What are the potential implications and outlook for the US housing market and The Fed’s role?

A: The housing market’s current challenges call for careful policy considerations. Policymakers need to balance their decisions to avoid worsening the housing market crisis and potential economic downturn. The role of The Fed in influencing interest rates and its impact on the broader economy is a topic that requires close attention.

Q9: What can policymakers do to address the issues raised by El-Erian and the housing market freeze?

A: Policymakers need to assess and implement measures to address the challenges posed by high mortgage rates. Balancing interest rate policies with economic growth is crucial to stabilize the housing market and prevent spillover effects on the broader economy.

Q10: What opportunities does the current situation present for policymakers?

A: While the housing market faces challenges, it also presents an opportunity for policymakers to address underlying issues and implement measures to restore stability. Addressing the concerns raised by El-Erian could lead to more balanced and sustainable housing market conditions.

Featured Image Credit: Etienne Martin; Unsplash – Thank you!

The post The Fed Just Crashed the Housing Market appeared first on SmallBizTechnology.

]]>
64288
Small Businesses Getting Acquired Left and Right https://www.smallbiztechnology.com/archive/2023/08/small-businesses-getting-acquired-left-and-right.html/ Mon, 28 Aug 2023 17:45:26 +0000 https://www.smallbiztechnology.com/?p=64281 Small businesses are the backbone of the economy, representing 99.7% of U.S. employer firms and 64% of private-sector jobs, according to the U.S. Small Business Administration. However, many small businesses lack a succession plan, leading to closures or sales to larger companies. Teamshares, a New York-based fintech startup, has identified this opportunity and is on […]

The post Small Businesses Getting Acquired Left and Right appeared first on SmallBizTechnology.

]]>
Small businesses are the backbone of the economy, representing 99.7% of U.S. employer firms and 64% of private-sector jobs, according to the U.S. Small Business Administration. However, many small businesses lack a succession plan, leading to closures or sales to larger companies. Teamshares, a New York-based fintech startup, has identified this opportunity and is on a mission to empower small businesses through employee ownership and innovative fintech solutions.

In this article, we will explore the unique approach of Teamshares and its vision for the future of small business ownership. We’ll delve into its strategy, the benefits of employee ownership, and the fintech products it offers to drive growth and success. Let’s embark on a journey to discover how Teamshares is revolutionizing small business ownership.

The Vision: Empowering Small Businesses

Teamshares, founded in 2018, aims to tap into the vast potential of small businesses without succession plans. With an aging population in the U.S., the market for acquiring retiring small businesses is set to grow. Teamshares has already acquired 84 small businesses, primarily from retiring owners, with a unique proposition that resonates with sellers. While it may pay below market price, Teamshares installs a new president, trains the employees, and grants them 10% ownership in the company. The company’s ultimate goal is to increase employee ownership to 80% within 20 years.

This approach sets Teamshares apart from traditional private equity firms, as it positions itself as a fintech company rather than a business reseller. By generating revenue from a range of fintech products, Teamshares aims to become an integral part of the businesses it acquires, offering solutions such as insurance and credit cards. Let’s explore Teamshares’ journey and strategy in more detail.

An Unconventional Fintech Model

Unlike most venture-backed companies, Teamshares has chosen a path less traveled. We had the opportunity to speak with Michael Brown, the co-founder and CEO of Teamshares, to understand the inspiration behind their unique business model. Brown, along with co-founders Alex Eu and Kevin Shiiba, transitioned from investment banking and financial spreadsheet roles to becoming operators and entrepreneurs.

Their initial foray into entrepreneurship involved buying and operating small businesses. This hands-on experience shaped their perspective and paved the way for the creation of Teamshares. Brown explained, “Learning how to operate businesses informs [our work] today.”

The Journey from Acquisition to Employee Ownership

Teamshares’ strategy revolves around acquiring small businesses, diluting their ownership voluntarily, and jump-starting employee ownership. The company sets aside 10% of the business for all employees and an additional 5% for the president hired to run each acquired business. This stock is granted over time based on service.

Financially, Teamshares operates similarly to Berkshire Hathaway. When they acquire a business, the acquired company’s revenue becomes Teamshares’ revenue the next day. The profits generated by the acquired businesses are shared proportionately with Teamshares’ ownership. Over time, Teamshares gradually sells back its stock to the acquired companies, ultimately aiming for the businesses to become 80% employee-owned.

To augment their revenue streams, Teamshares has recently launched a neobank, is soon introducing credit cards, and is developing an insurance business. These additional fintech products aim to replace the vendors previously used by the acquired companies, offering a comprehensive suite of financial solutions tailored to small businesses.

The Broadening Scope: From Exclusive to Inclusive

Initially, the fintech products offered by Teamshares were exclusively available to the companies it acquired. However, the company has broader aspirations. Brown explained, “We only build something if a product doesn’t exist for our exact use case, which is some combination of really traditional small business or employee ownership.”

Teamshares aims to scale up and open its products to small businesses beyond its immediate sphere. Within the next five years, the company envisions becoming a well-known brand and a go-to provider of financial solutions for small businesses. By addressing the unique needs of small businesses and employee ownership, Teamshares hopes to create a lasting impact on the business landscape.

A Shared Vision: Common Values and Infrastructure

While Teamshares acquires businesses from various industries, there are commonalities among the companies in its portfolio. Brown highlighted four key areas of alignment: employee ownership, financial education, the president program, and financial infrastructure.

Teamshares places great importance on the concept of employee ownership, empowering employees to have a stake in the success of the business. Additionally, the company prioritizes providing financial education to the acquired businesses, helping them transition from basic accounting practices to robust financial infrastructure. To ensure consistency and transparency, Teamshares engages auditing services from reputable firms like KPMG.

Despite these shared values, Teamshares recognizes the importance of allowing acquired companies to operate independently. While providing support and working closely with the presidents of the acquired businesses, Teamshares believes in maintaining the unique identity and operations of each company. This approach fosters a sense of autonomy and encourages the growth of high-quality businesses.

Strategic Integration: Balancing Independence and Consolidation

While Teamshares emphasizes maintaining the independence of its acquired businesses, there are instances where strategic integration makes sense. For example, in certain industries such as pizza shops or pool maintenance, Teamshares has pursued a roll-up strategy. By integrating multiple businesses within these industries, Teamshares aims to create larger entities that generate more employee ownership wealth than standalone businesses could achieve. This strategic approach allows for economies of scale, while still preserving the autonomy of the individual businesses.

The integration efforts go beyond operational consolidation. Teamshares also encourages collaboration among the acquired companies through industry groups. For instance, restaurant companies within the Teamshares ecosystem can collaborate on common purchasing and share knowledge about software and systems. Furthermore, Teamshares leverages its network to establish corporate vendor partnerships, offering advantages such as national accounts with major vehicle lessors.

The Future: Going Public or Staying Private?

As Teamshares continues to grow, the question arises: What lies ahead for the company? While the most probable outcome is going public, Brown acknowledges that there are alternatives to staying private. Nevertheless, Teamshares has no plans to sell the company; it aspires to maintain its independence.

Drawing inspiration from Berkshire Hathaway, Teamshares aligns with its long-term mindset and efficient underwriting principles. However, Teamshares diverges from Berkshire Hathaway’s model by incorporating employee ownership as a core component. While forgoing some future growth, Teamshares believes that employee ownership is the right path, leading to larger and better businesses.

To support its ambitious goals, Teamshares has built a robust team of approximately 140 employees, including a dedicated tech team of 70 individuals. Leveraging technology and software development, Teamshares has achieved impressive scalability, closing an average of seven businesses per month with just two people. This efficiency enables Teamshares to focus on its core mission of empowering small businesses through employee ownership and innovative fintech solutions.

Conclusion

Teamshares is redefining the landscape of small business ownership by providing retiring owners with a viable succession plan. By acquiring businesses, jump-starting employee ownership, and offering a range of fintech products, Teamshares empowers small businesses to thrive in an ever-evolving market. Their unique approach, which combines financial expertise, operational support, and employee empowerment, sets them apart from traditional private equity firms.

As Teamshares continues to expand its portfolio, its vision of becoming a leading provider of financial solutions for small businesses comes closer to fruition. By fostering independence, collaboration, and shared values, Teamshares aims to create a network of successful, employee-owned businesses. As the world of small business ownership evolves, Teamshares stands at the forefront, championing the growth and success of small businesses through innovative strategies and unwavering commitment.

See first source: TechCrunch

FAQ

Q1: What is Teamshares and what is its mission?

A1: Teamshares is a New York-based fintech startup founded in 2018. Its mission is to empower small businesses through employee ownership and innovative fintech solutions. The company acquires retiring small businesses and grants employees ownership, aiming to increase employee ownership to 80% within 20 years.

Q2: How does Teamshares differ from traditional private equity firms?

A2: Teamshares positions itself as a fintech company, not just a business reseller. Unlike traditional private equity firms, it generates revenue from fintech products while acquiring businesses. Its unique approach involves jump-starting employee ownership, providing operational support, and offering a suite of financial solutions tailored to small businesses.

Q3: How does Teamshares acquire and operate businesses?

A3: Teamshares acquires small businesses, grants employees 10% ownership, and hires a president to run the business. An additional 5% ownership is allocated to the hired president. Teamshares sells its stock back to acquired businesses over time, ultimately aiming for 80% employee ownership.

Q4: What are some of the fintech products offered by Teamshares?

A4: Teamshares offers a neobank, credit cards, and is developing an insurance business. These products are designed to replace the vendors previously used by acquired companies, offering comprehensive financial solutions tailored to small businesses.

Q5: How does Teamshares plan to scale its fintech products?

A5: Initially exclusive to acquired companies, Teamshares aims to open its fintech products to small businesses beyond its immediate sphere. The company envisions becoming a well-known brand and a go-to provider of financial solutions for small businesses within the next five years.

Q6: What are the common values and areas of alignment among companies in Teamshares’ portfolio?

A6: Teamshares prioritizes employee ownership, financial education, the president program, and financial infrastructure. It empowers employees, provides education, trains presidents, and ensures financial transparency through auditing services from reputable firms.

Q7: How does Teamshares balance independence and consolidation?

A7: While Teamshares emphasizes maintaining business independence, it strategically integrates businesses in certain industries through a roll-up strategy. This approach aims to achieve economies of scale while preserving autonomy.

Q8: What are Teamshares’ future plans?

A8: Teamshares plans to continue its growth trajectory. While the most likely outcome is going public, the company aspires to maintain its independence. Inspired by Berkshire Hathaway, Teamshares aligns with long-term growth and employee ownership as a core principle.

Q9: How does technology support Teamshares’ operations?

A9: Teamshares leverages technology and software development, allowing impressive scalability. With a tech team of approximately 70 individuals, the company can efficiently acquire and operate an average of seven businesses per month.

Q10: How does Teamshares differ from traditional succession plans?

A10: Teamshares offers retiring owners a viable succession plan by acquiring their businesses and granting employee ownership. This approach allows businesses to continue under new leadership, fostering growth and success while promoting employee empowerment.

Featured Image Credit: Mike Petrucci; Unsplash – Thank you!

The post Small Businesses Getting Acquired Left and Right appeared first on SmallBizTechnology.

]]>
64281
EU Allows You to HALT the Algorithm https://www.smallbiztechnology.com/archive/2023/08/eu-allows-you-to-halt-the-algorithm.html/ Fri, 25 Aug 2023 16:05:05 +0000 https://www.smallbiztechnology.com/?p=64276 European Union (EU) residents may now quietly revolt against artificial intelligence (AI) attention hackers on the most popular social media platforms by clicking a “no thanks” button. Users of popular platforms like Meta’s Facebook and Instagram, ByteDance’s TikTok, and Snap Inc.’s Snapchat now have the option to disable “personalized” content feeds based on tracking and […]

The post EU Allows You to HALT the Algorithm appeared first on SmallBizTechnology.

]]>
European Union (EU) residents may now quietly revolt against artificial intelligence (AI) attention hackers on the most popular social media platforms by clicking a “no thanks” button. Users of popular platforms like Meta’s Facebook and Instagram, ByteDance’s TikTok, and Snap Inc.’s Snapchat now have the option to disable “personalized” content feeds based on tracking and revert to a more traditional news feed featuring posts from friends arranged in reverse chronological order, thanks to the EU’s Digital Services Act (DSA). More adjustments are being carried out internationally by internet companies to facilitate compliance, so this ground-breaking rule is only the beginning.

What the DSA Means for Social Media

Facebook took the initiative to meet the requirements of the DSA by rolling out a new Feeds page that displays posts in reverse chronological order throughout the world. Without a doubt, the European Union rule requiring platforms to provide consumers the option to see non-personalized material affected this decision. In order to comply with the DSA, Facebook has removed all “Suggested For You” items from the chronological news feed. This clearly delineates the difference between tracking-based content suggestions and non-personalized content choices. The legislation assures that user agency is honored and preserved, even if Meta were to introduce AI-powered attention hacking into the modest chronological news stream.

The DSA and YouTube’s Reaction

As part of its efforts to comply with the DSA, YouTube has announced that it would no longer promote videos based on a user’s watching history to logged-in users who have the ‘watch history’ option off. This shift, inspired by the DSA, has been implemented all throughout the world, not only in the EU. Because of the large information asymmetry that platforms rely on to keep users interested inside their walled gardens, the option to turn off profiling-based content suggestions is crucial. Many people complain that they are flooded with cat videos on sites like Instagram because of the crass programming underlying these suggestions.

The Reign of the Algorithmic Cat Parade

Because of the ability of platforms to monitor user behavior and preferences, material can now be tailored to individual users. Instagram users, for instance, have complained that they are inundated with more cat videos after seeing one. Cat videos are cute and all, but it’s annoying when they pop up every time someone opens their account. By allowing consumers to choose non-personalized material, the DSA puts a halt to this algorithmic cat parade. Instagram users, for example, may now avoid material that has been carefully picked to grab their attention by restricting their feed to just posts from profiles they follow.

The Reintroduction of a Time-Ordered News Feed

The platform’s early days, when postings were shown in reverse chronological order, are recalled by Facebook’s introduction of the chronological news feed. The user experience is altered when the algorithmic ranking view is swapped for a chronological feed, since updates from friends who would otherwise be buried by the algorithm are now front and center. This simplification of the news feed is a reaction to algorithm-driven content that emphasizes interaction but may increase divisions in online communities. A more fair and accurate reflection of users’ social relationships is achieved when users may see unsorted postings from friends.

The Role of Free Will in TikTok

Even TikTok, with its focus on viral trends and content selection algorithm, is not immune to the DSA’s repercussions. However, the rule simply mandates that platforms provide a non-profiling option, thus the platform might still have a huge impact even without the ‘AI off’ lever. How the TikTok audience reacts to the new, impersonal streams is an open question. The dullness of unfiltered material may surprise users once they break out of the AI-filtered attention bubble. However, the simple choice to disable algorithmic content is welcome news for those who have had it with endless influencer blather and irrelevant background noise.

User Autonomy and the Decoupling of Platform Authority

The effects of the DSA are not limited to the ability of users to reject tailored material. It requires platforms to provide their data to external academics for independent examination of technosocial consequences and to detect and manage systemic hazards originating from their usage of AI. The adtech behemoths’ exploitation of information asymmetry to make money off of consumers’ time and attention makes this degree of public interest awareness long overdue. As its sibling law, the Digital Markets Act (DMA), targets the most dominant intermediating digital platforms, the DSA heralds the beginning of the unbundling of platform dominance. The overarching goal of these rules is to give people more control and make the internet a more equitable place.

Celebrating the Ability to Quiet Quit Algorithms

Increased user agency on established platforms may not bring about a sudden seismic shift, but it’s still something to celebrate. Allowing people to opt out of receiving tailored material is a welcome development that has been long overdue. Users are becoming more discerning and demanding a genuine and tailored digital experience, which bodes well for the spread of the current trend of taking charge of one’s own online experience. In empowering people and making internet firms responsible for their algorithms and data practices, the EU regulation serves as an example for other nations to follow.

Conclusion

A new age of user empowerment on social media platforms has begun, according to the EU’s Digital Services Act. Users now have more say over their online experiences thanks to the option to switch from tailored content streams to chronological news feeds. The DSA and its companion legislation, the Digital Markets Act, are major strides in unbundling platform power and establishing equality in the digital sphere. The option to silence retirement algorithms is a major step forward, even though the full effects of these rules may take some time to become apparent. Users’ continued use of their expanded agency has the potential to significantly alter the way algorithms are used in social media, ultimately giving users more control.

See first source: TechCrunch

FAQ

Q1: What is the EU’s Digital Services Act (DSA) and how does it impact social media platforms?

A: The EU’s Digital Services Act (DSA) is a regulatory initiative that empowers European Union residents to control their online experiences on popular social media platforms. It allows users to opt out of receiving personalized content feeds based on tracking and revert to chronological news feeds featuring posts from friends. This regulation aims to provide users with greater autonomy and a more traditional browsing experience.

Q2: Which social media platforms are affected by the DSA’s changes?

A: The changes introduced by the DSA impact popular platforms such as Meta’s Facebook, Instagram, ByteDance’s TikTok, and Snap Inc.’s Snapchat. These platforms are required to offer users the option to switch to non-personalized content feeds in compliance with the DSA.

Q3: What is the significance of the “You Can’t Make This Stuff Up” campaign?

A: The “You Can’t Make This Stuff Up” campaign is a creative response to the DSA’s impact on social media. It highlights how platforms like Facebook and YouTube are adjusting their content presentation to comply with the regulation. The campaign underscores the importance of user agency, offering users the choice to see non-personalized content and reversing the algorithmic dominance.

Q4: How does the DSA affect the content presentation on platforms like Facebook and YouTube?

A: Platforms like Facebook have introduced changes to their content presentation, such as offering a chronological news feed option and removing personalized “Suggested For You” content. YouTube has stopped promoting videos based on users’ watching history for those who have turned off the ‘watch history’ option. These changes reflect the DSA’s requirement to allow users to opt out of content profiling.

Q5: What does the “Reign of the Algorithmic Cat Parade” concept refer to?

A: The “Reign of the Algorithmic Cat Parade” refers to the prevalence of algorithmically curated content, often centered around cat-related material, on various online platforms. This phenomenon highlights how platforms use algorithms to tailor content to individual users, often resulting in repeated exposure to specific types of content, such as cat videos.

Q6: How does the DSA impact users’ experience of social media platforms like Instagram?

A: The DSA allows users to choose non-personalized content, thereby putting an end to the algorithmic cat parade. Users, such as those on Instagram, can now avoid material carefully selected to grab their attention and instead restrict their feed to posts from profiles they follow.

Q7: What is the significance of Facebook’s reintroduction of a time-ordered news feed?

A: Facebook’s reintroduction of a chronological news feed offers users an alternative to algorithm-driven content presentation. This change aims to provide a fair and accurate reflection of users’ social relationships, counteracting the potential division caused by algorithmic content.

Q8: How does the DSA enhance user agency and autonomy on social media platforms?

A: The DSA empowers users by allowing them to opt out of algorithmic content and choose non-personalized material. This shift gives users greater control over their online experience and reduces the dominance of algorithms in shaping content consumption.

Q9: How does the DSA impact internet companies’ data practices and AI usage?

A: The DSA requires platforms to provide data to external academics for independent analysis of technosocial consequences and to manage systemic risks related to AI usage. This aspect of the DSA holds internet companies accountable for their data practices and AI technologies.

Q10: What is the broader significance of the DSA in the digital sphere?

A: The DSA, along with the Digital Markets Act (DMA), aims to unbundle platform power and establish equality in the digital space. It serves as an example for other nations to follow in terms of user empowerment and responsible algorithm and data practices.

Featured Image Credit: Markus Spiske; Unsplash – Thank you!

The post EU Allows You to HALT the Algorithm appeared first on SmallBizTechnology.

]]>
64276
Pelaton Stock Disaster: 20,000 Cancellations! https://www.smallbiztechnology.com/archive/2023/08/pelaton-stock-disaster-20000-cancellations.html/ Thu, 24 Aug 2023 16:52:17 +0000 https://www.smallbiztechnology.com/?p=64273 Peloton, the popular fitness company known for its high-tech exercise bikes, has been hit with a major setback. A recall involving the adjustable seat on more than two million bikes has caused the company’s stock to plummet. The recall, which was initially expected to be a minor inconvenience, has turned into a major headache for […]

The post Pelaton Stock Disaster: 20,000 Cancellations! appeared first on SmallBizTechnology.

]]>
Peloton, the popular fitness company known for its high-tech exercise bikes, has been hit with a major setback. A recall involving the adjustable seat on more than two million bikes has caused the company’s stock to plummet. The recall, which was initially expected to be a minor inconvenience, has turned into a major headache for Peloton, costing them millions of dollars and resulting in a significant loss of subscribers.

The Safety Hazard and Recall

In May, Peloton issued a warning to owners of its PL-01 Bike, urging them to stop using the model due to a safety hazard. The company discovered that the seat had the potential to break during use, posing a risk to riders. This announcement sparked concern among Peloton users and raised questions about the company’s quality control processes.

The Impact on Peloton’s Finances

The consequences of the recall have been severe for Peloton. The company revealed that the cost of the recall “substantially exceeded” their expectations, amounting to a staggering $40 million. Additionally, around 20,000 members paused their monthly subscriptions while waiting for a replacement seat post, further impacting Peloton’s revenue.

The financial implications of the recall were evident in Peloton’s dismal earnings report. The company’s stock price plunged by 20% in early trading following the announcement. Peloton’s fourth-quarter results indicated a bigger-than-expected loss of $242 million, with sales dropping to $642 million from $679 million the previous year.

Overwhelming Demand for Seat Replacements

Peloton faced an unexpected surge in demand for new seat posts. The company received a staggering 750,000 requests for replacements, far surpassing their initial expectations. However, only about half of these requests have been fulfilled so far. Peloton has assured its customers that they are working diligently to complete the remaining replacements by the end of September, three months earlier than initially projected.

Peloton’s CEO Addresses the Challenges

Barry McCarthy, CEO of Peloton, acknowledged the challenges the company has faced in recent months. In a letter to investors, McCarthy attributed the slowdown in sales to a shift in consumer spending towards travel and experiences. However, he also highlighted a reacceleration in hardware sales in the past eight weeks, indicating a potential recovery for the company.

Efforts to Restore Success

To address the decline in sales and restore the company’s success, McCarthy has implemented several changes. These include layoffs and store closures, aimed at streamlining operations and reducing costs. Peloton has also refreshed its brand image and introduced new pricing tiers for its app. These efforts reflect the company’s determination to regain its momentum and rebuild customer trust.

Stock Performance and Investor Sentiment

The impact of the recall on Peloton’s stock performance has been significant. Year to date, the company’s shares have plummeted by 30%. The unexpected expenses incurred due to the recall have shaken investor confidence in the company’s ability to navigate challenges effectively. However, the recent reacceleration in hardware sales may bring some optimism and potentially help stabilize the stock price.

Lessons Learned and Future Outlook

The Peloton recall serves as a reminder of the importance of quality control and the potential consequences of product defects. It highlights the need for companies to maintain rigorous testing procedures to ensure the safety and reliability of their products. Moving forward, Peloton must regain the trust of its customers and demonstrate a commitment to addressing issues promptly and effectively.

Despite the challenges posed by the recall, Peloton remains a prominent player in the fitness industry. The company’s innovative technology and dedicated user base provide a solid foundation for future growth. By addressing the recall swiftly and implementing measures to prevent similar incidents, Peloton has an opportunity to rebound and continue its journey towards success.

Conclusion

The Peloton recall and its subsequent impact on the company’s stock price have been a significant blow to the once-thriving fitness brand. However, with a renewed focus on quality control, customer satisfaction, and financial recovery, Peloton has the potential to overcome this setback and regain its position as a leader in the fitness industry. As the company works towards resolving the seat replacement issue and rebuilding investor confidence, only time will tell if Peloton can successfully bounce back from this challenging period.

See first source: CNN

Frequently Asked Questions

1. What prompted Peloton’s major setback?

A recall involving the adjustable seat on over two million bikes led to a significant setback for Peloton. The company’s stock plummeted due to the recall’s financial implications and loss of subscribers.

2. What was the safety hazard that led to the recall?

Peloton warned owners of its PL-01 Bike to stop using the model due to a safety hazard. The seat had the potential to break during use, posing a risk to riders and raising concerns about the company’s quality control.

3. How has the recall affected Peloton’s finances?

The cost of the recall exceeded expectations, amounting to $40 million. Additionally, around 20,000 members paused their subscriptions while awaiting replacements, impacting Peloton’s revenue and resulting in a significant stock price drop.

4. How did Peloton address overwhelming demand for seat replacements?

Peloton faced an unexpected surge in replacement requests, fulfilling only about half of the 750,000 received so far. The company aims to complete the remaining replacements by the end of September, three months ahead of the initial projection.

5. What efforts has Peloton’s CEO made to restore the company’s success?

CEO Barry McCarthy implemented changes such as layoffs, store closures, refreshed branding, and new pricing tiers for the app. These measures aim to streamline operations, reduce costs, and rebuild customer trust.

6. How has the recall impacted Peloton’s stock performance and investor sentiment?

Peloton’s shares have fallen by 30% year to date due to the recall’s unexpected expenses. Investor confidence has been shaken, but a recent reacceleration in hardware sales might help stabilize the stock price.

7. What lessons can be learned from the Peloton recall?

The recall underscores the importance of quality control and the potential consequences of product defects. Companies should maintain rigorous testing procedures to ensure product safety and reliability.

8. How does Peloton plan to overcome this setback?

By swiftly addressing the recall and implementing measures to prevent similar incidents, Peloton aims to regain customer trust and demonstrate commitment to resolving issues effectively.

9. What strengths does Peloton have despite the setback?

Peloton remains a significant player in the fitness industry due to its innovative technology and dedicated user base, providing a strong foundation for future growth.

10. What is the future outlook for Peloton?

Peloton’s focus on quality control, customer satisfaction, and financial recovery positions it to overcome the setback and regain its leadership in the fitness industry. Time will determine the success of these efforts.

Featured Image Credit: Marga Santoso; Unsplash – Thank you!

The post Pelaton Stock Disaster: 20,000 Cancellations! appeared first on SmallBizTechnology.

]]>
64273
5 Ways Businesses Can Be Self-Sustainable During Economic Uncertainty   https://www.smallbiztechnology.com/archive/2023/08/5-ways-businesses-can-be-self-sustainable-during-economic-uncertainty.html/ Wed, 23 Aug 2023 18:47:49 +0000 https://www.smallbiztechnology.com/?p=64245 The recent pandemic presented all of us with unprecedented challenges in all aspects of our lives. In particular, businesses were faced with prolonged economic uncertainty, disruptions in traditional revenue streams, and unforeseen expenses that may or may not have been covered by traditional insurance policies. Businesses had to learn how to maintain customer relationships and […]

The post 5 Ways Businesses Can Be Self-Sustainable During Economic Uncertainty   appeared first on SmallBizTechnology.

]]>
The recent pandemic presented all of us with unprecedented challenges in all aspects of our lives. In particular, businesses were faced with prolonged economic uncertainty, disruptions in traditional revenue streams, and unforeseen expenses that may or may not have been covered by traditional insurance policies.

Businesses had to learn how to maintain customer relationships and generate revenue in an unfamiliar landscape that seemed to turn traditional commerce upside down. While many companies were given some relief through PPP loans and other bailouts, you can’t expect this to be the norm every time we enter a time of economic uncertainty. Instead, business owners should take time to establish areas of vulnerability in their business plans and make appropriate adjustments to ensure that their company can weather economic obstacles without relying on external bailouts or help.

Here are a few ways you can safeguard yourself and your business against financial ruin, no matter the economic climate.

Diversify Revenue Streams

Diversifying your revenue streams is one of the most surefire ways to protect your business. As the saying goes, “Don’t put all of your eggs in one basket.” This is especially true during times of economic recession but is also a good rule of thumb at all times. The more ways you can come up with to generate income, the better off your business will be.

According to Forbes, one very effective way to diversify your sources of income is by expanding your product line by adding products that complement or make sense with your existing products.

You might also consider entering new geographic markets. Depending on the size and nature of your company, this could mean expanding into a neighboring town or establishing a client base across the country or even the world.

Many businesses made it through the pandemic by developing new sales channels. Specifically, many brick-and-mortar businesses switched to an online mode. You might want to try this to ensure your business remains sustainable.

Selling advertising on your website is another way to generate additional income and is a good idea to look into, regardless of the current state of the economy.

Implement Cost-Saving Measures

When creating your plan to keep your business self-sufficient, it’s important to consider all your expenses and identify ways to minimize costs. Look at your workforce. Is everyone essential? Is there redundancy among job descriptions? If so, you may consider downsizing your workforce.

Additionally, examine costs associated with your vendors. Is there a comparable product that you can secure for a lower price? If you are paying for services such as website hosting, payroll, or other business-related tasks, do some research to see who is offering the lowest price without compromising quality.

Finally, analyze any brick-and-mortar storefronts or office space and determine if you really need them. A lot of business models have shifted to remote or hybrid from the pandemic. This saves companies thousands in lease payments and rent. Can your company function with a remote workforce? Has most of your revenue shifted to online orders? If so, consider eliminating some of these unnecessary expenses to minimize your overhead.

Foster Strong Customer Relationships

Perhaps the most important component to the success of any business is a loyal client base. This isn’t something you can really take shortcuts to establish. Instead, invest the time and effort needed to ensure your customers feel seen, valued, and appreciated.

In times of economic uncertainty, maintaining communication and strong relationships with your customers can be harder than usual. It can be helpful to get creative with ways to connect with your customers through social media as well as in person. This can be as simple as creating social media posts that drive traffic and click-throughs or having customer appreciation days. The possibilities are endless when it comes to staying connected with your client base, and it’s worth taking the time to brainstorm ideas that make sense for your target audience. After all, without customers, no business can survive.

Prioritize Resilience, Innovation, and Long-Term Planning with an 831b Account

While most – if not all – businesses carry traditional insurance plans, not as many are aware of the benefits of having an 831b plan. This type of account provides an added level of safety when unexpected hardships or expenses occur. It protects areas that aren’t covered by traditional insurance plans and can be invaluable when disaster strikes.

This tax code allows businesses to access funds set aside for uninsured risks. You can tailor an 831b account to meet your company’s specific needs and best complement your business.

During the pandemic, there was a steep uptick in the number of businesses utilizing 831b accounts, and it’s easy to see why. This added layer of protection was the difference between financial ruin and financial solvency for many businesses.

The post 5 Ways Businesses Can Be Self-Sustainable During Economic Uncertainty   appeared first on SmallBizTechnology.

]]>
64245
Denver Small Businesses Struggle to Pay Rent https://www.smallbiztechnology.com/archive/2023/08/denver-small-businesses-struggle-to-pay-rent.html/ Wed, 23 Aug 2023 17:13:34 +0000 https://www.smallbiztechnology.com/?p=64266 The vibrant city of Denver, known for its thriving small business community, is facing a challenging economic landscape. Despite low unemployment rates, rising inflation and the possibility of higher interest rates have created uncertainty for small business owners. Many are finding it increasingly difficult to make ends meet and pay their monthly rent. In this […]

The post Denver Small Businesses Struggle to Pay Rent appeared first on SmallBizTechnology.

]]>
The vibrant city of Denver, known for its thriving small business community, is facing a challenging economic landscape. Despite low unemployment rates, rising inflation and the possibility of higher interest rates have created uncertainty for small business owners. Many are finding it increasingly difficult to make ends meet and pay their monthly rent. In this article, we will explore the struggles faced by Denver small businesses and the various strategies they are employing to navigate these challenging times.

The Impact of Rising Rents on Denver’s Small Businesses

One neighborhood in Denver that has been noticeably affected by rising rents is Bonnie Brae. The Saucy Noodle, an iconic Italian restaurant that had been serving the community for decades, was forced to close its doors due to the inability to afford the increased rent imposed by their new landlord, Otto Petty of Endurance Real Estate Partners. The closure of The Saucy Noodle serves as a stark reminder of the challenges faced by small businesses in Denver.

However, despite the closure of The Saucy Noodle, new businesses have emerged in the same location. Rugby Scott Ranch Provisions, a butcher shop, has opened its doors and will soon hold its grand opening. My Vision Nutrition, a health food restaurant, has also established itself in the neighborhood and has seen success in its first few months of operation.

The Cost of Rent for Small Businesses in Denver

Rent prices for retail spaces in Denver can vary significantly depending on the location. According to commercial real estate firm Cushman & Wakefield, the average retail rent in the city ranges from $20 to $50 per square foot annually. The average size of available retail space is around 7,000 square feet. This means that small business owners in Denver can expect to pay between $11,500 to $29,000 per month for a retail space of that size.

Comparatively, rent prices in other cities like San Diego and Las Vegas are significantly lower. In San Diego, retail spaces typically rent for $2 to $8 per square foot per month, while in Las Vegas, the range is $1 to $5 per square foot per month. Despite the relatively high rent prices in Denver, experts predict that they may continue to rise in the coming years due to population growth, a strong economy, and limited availability of retail spaces.

The Challenges Faced by Denver Small Business Owners

Denver small business owners not only have to contend with high rent prices but also with the uncertainty of the U.S. economy. While inflation has shown signs of softening, consumer prices and housing costs remain higher than they were in previous years. Additionally, business owners in Denver must also navigate other costs such as taxes and the city’s minimum wage requirements. The combination of these factors has created a challenging environment for small businesses in the Mile High City.

Lani Langton, a business advisor in Denver, describes the current situation as a “tough time” for small business owners due to the high costs involved. Many business leases are up for renewal, and landlords are seeking to increase rents or sell their buildings, putting additional pressure on small businesses. Some business owners have seen their rent double if they choose to stay in their current location. As a result, entrepreneurs are exploring alternative areas such as Aurora or Sheridan, where rent prices may be more affordable.

Stories of Resilience from New Denver Business Owners

Despite the challenges, there are still stories of resilience and success among Denver’s small business owners. Jacob Lemanski, the owner of Ant Life, an event venue near Coors Field, opened his business a little over a year ago. Lemanski, who transitioned from engineering to the art industry, initially started Ant Life as a gallery but quickly expanded to hosting events. While he has faced some setbacks and had to let go of his part-time employees, Lemanski remains optimistic about the future of his business.

Kara Admire, co-owner of KaraKara Blooms, a flower shop in Denver, also faced initial hurdles when starting her business. However, by focusing on servicing special events rather than daily arrangements, Admire was able to increase sales and pay her rent and bills. With plans for further growth, Admire is optimistic about the future of KaraKara Blooms.

The Struggles of Established Small Businesses in Denver

Nikki Hazamy, who runs a collective of businesses on Ogden Street in Capitol Hill, including The Corner Beet, Rooted Heart Yoga and Wellness, and Balanced Root Apothecary, has experienced significant challenges due to rising rent prices. Hazamy initially opened The Corner Beet in 2014 and later expanded to include the yoga studio and apothecary. However, the COVID-19 pandemic and increasing rent prices have made it difficult for Hazamy to sustain her businesses. She has had to make tough decisions such as raising prices and cutting staff in order to cover the high costs.

Barry Raphael, owner of Lumonics Light & Sound Gallery, has faced similar challenges. The gallery, which specializes in light art, has seen rising expenses, including rent, utilities, and insurance. Despite these hurdles, Lumonics has managed to establish itself over the past 15 years and has undertaken various projects to stay afloat.

Conclusion

Small businesses in Denver are grappling with the pressures of rising rent prices and an uncertain economic climate. Many are finding it challenging to keep up with the high costs of operating a business in the city. However, there are also stories of resilience and success, as entrepreneurs find innovative ways to navigate these challenges. While the road ahead may be tough, the determination and resourcefulness of Denver’s small business owners continue to drive them forward. As the city evolves, it is crucial to support these businesses and create an environment where they can thrive and contribute to the local economy.

See first source: The Denver Post

Featured Image Credit: Dan Burton; Unsplash – Thank you!

The post Denver Small Businesses Struggle to Pay Rent appeared first on SmallBizTechnology.

]]>
64266
US Recession? Most Small Businesses Agree https://www.smallbiztechnology.com/archive/2023/08/us-recession-most-small-businesses-agree.html/ Tue, 22 Aug 2023 14:44:32 +0000 https://www.smallbiztechnology.com/?p=64263 The state of the US economy has been a topic of concern and speculation among small business owners. A recent survey conducted by the National Federation of Independent Business revealed that more than half of small business owners believe the economy is already in a recession. This perception persists despite positive indicators of economic strength […]

The post US Recession? Most Small Businesses Agree appeared first on SmallBizTechnology.

]]>
The state of the US economy has been a topic of concern and speculation among small business owners. A recent survey conducted by the National Federation of Independent Business revealed that more than half of small business owners believe the economy is already in a recession. This perception persists despite positive indicators of economic strength and the overall financial health of small businesses. In this article, we will delve into the survey findings, examine the impact of the perceived recession on small businesses, and explore the broader economic outlook.

The Perception of a Recession

According to the survey, 52% of small business owners believe that the US economy is already in a recession. This figure represents a slight decrease from the 55% reported in April. It is important to note that this perception does not align with the broader signs of economic strength that have been observed across various sectors. Retail sales have been robust, and spending on services has been on the rise, indicating positive consumer behavior. Furthermore, small businesses themselves have reported strong financial conditions, with more than two-thirds of firms rating their financial state as “excellent” or “good.”

Financial Conditions of Small Businesses

Small businesses remain optimistic about their own financial conditions, despite concerns about the overall economy. Over two-thirds of all firms surveyed reported that their financial state was “excellent” or “good.” This positive sentiment is a testament to the resilience and adaptability of small businesses, as they navigate through challenging economic times. Consumer spending has surpassed expectations, contributing to the overall strength of small businesses.

Local Economic Outlook

Small businesses are closely tied to their local economies, and their perceptions of the local economic outlook can provide valuable insights. The survey revealed that 80% of firms reported that their local economy was at least “okay.” While this figure represents a slight decline since April, it still suggests a relatively healthy local economic environment. This indicates that small businesses may have a more positive outlook for their immediate surroundings compared to the broader national economy.

Optimism in the Banking Sector

The survey also explored small businesses’ views on the health of the banking sector. Interestingly, small business owners displayed increased optimism regarding the banking sector, despite concerns stemming from recent bank failures. In April, only 31% of owners were not concerned about the health of their bank. However, in the latest survey, over half of all owners expressed no concern at all. This shift in sentiment reflects a recovery in confidence within the banking sector.

Impact of Federal Reserve Policies

One of the major concerns for small businesses has been the increased cost of borrowing due to the Federal Reserve’s tightening policies. Since March 2022, the Federal Reserve has implemented 525-basis points worth of tightening, leading to higher borrowing costs. The majority of firms that have borrowed or attempted to borrow since April have identified the increased cost of borrowing as their greatest source of concern. Small businesses rely on affordable credit to sustain and expand their operations, and any significant increase in borrowing costs can have a detrimental impact on their ability to thrive.

Economic Outlook and Potential Downturn

Despite the perception of a recession among some small business owners, there is a growing body of evidence suggesting that the US economy may avoid a long-anticipated downturn. Recent indicators, such as strong retail sales and upward revisions of third-quarter gross domestic product growth, point towards continued economic strength. While economic uncertainties remain, small businesses should take into account the positive indicators and maintain a cautious yet optimistic approach.

Conclusion

The belief that the US is currently in a recession among more than half of small business owners is at odds with indicators of economic strength and the positive financial conditions reported by these businesses. While concerns about the banking sector and borrowing costs persist, small businesses continue to demonstrate resilience and adaptability. It is crucial for small business owners to stay informed about the broader economic outlook, consider the local economic environment, and make strategic decisions to navigate through any challenges they may face. By leveraging their strengths and maintaining a proactive approach, small businesses can continue to thrive and contribute to the overall economic growth of the nation.

See first source: Reuters

FAQ

1. What does the recent survey by the National Federation of Independent Business reveal?

The survey shows that 52% of small business owners believe the US economy is already in a recession, despite positive economic indicators and the financial health of small businesses.

2. How does this perception compare to previous survey results?

This perception has decreased slightly from the 55% reported in April, suggesting a persistent belief in a recession among small business owners.

3. Do the survey results align with actual economic indicators?

No, the perception of a recession does not align with positive economic indicators such as robust retail sales, rising spending on services, and the strong financial condition reported by many small businesses.

4. What is the sentiment of small businesses regarding their own financial conditions?

Despite concerns about the economy, over two-thirds of firms rate their financial state as “excellent” or “good,” indicating a positive sentiment about their own financial conditions.

5. How do small businesses view their local economic outlook?

Approximately 80% of firms reported that their local economy was at least “okay,” suggesting a relatively healthy local economic environment.

6. How have small business owners’ views on the banking sector changed?

Recent survey results show increased optimism about the banking sector, with over half of owners expressing no concern at all, indicating a recovery in confidence within the sector.

7. What has been a significant concern for small businesses due to Federal Reserve policies?

Small businesses are concerned about the increased cost of borrowing resulting from the Federal Reserve’s tightening policies, which have led to higher borrowing costs.

8. How has borrowing cost affected small businesses?

Increased borrowing costs have been identified as a major concern for firms that have borrowed or attempted to borrow since April, impacting their ability to sustain and expand operations.

9. What do recent indicators suggest about the US economy?

Strong retail sales and upward revisions of third-quarter GDP growth point towards continued economic strength, suggesting that the US economy may avoid a prolonged downturn.

10. How should small businesses approach the economic outlook?

While maintaining a cautious outlook, small businesses should consider positive indicators and local economic conditions. Staying informed and making strategic decisions are crucial to navigating challenges successfully.

Featured Image Credit: Kenny Eliason; Unsplash; Thank you!

The post US Recession? Most Small Businesses Agree appeared first on SmallBizTechnology.

]]>
64263
How to Use Technology to Save on Electricity Bills  https://www.smallbiztechnology.com/archive/2023/08/technology-to-save-on-electricity-bills.html/ Fri, 18 Aug 2023 16:38:00 +0000 https://www.smallbiztechnology.com/?p=64252 New ways to save on energy costs are hitting the market all the time. After all, electricity is getting more expensive, and more homeowners want to do what they can to spend less money on utility bills. Below are some of the new technologies available to help you cut your electric bills. Advanced IOT software […]

The post How to Use Technology to Save on Electricity Bills  appeared first on SmallBizTechnology.

]]>
New ways to save on energy costs are hitting the market all the time. After all, electricity is getting more expensive, and more homeowners want to do what they can to spend less money on utility bills.

Below are some of the new technologies available to help you cut your electric bills.

Advanced IOT software development has given us new motion sensors that can be used in the home to reduce electricity use. New motion sensors are coming on the market that can turn off lights in rooms that are not being used. Motion sensors also can turn off overhead fans if it senses there is no motion in the room for a certain period.

These motion sensors can help you save on electricity every day. And the devices don’t cost a lot and are easy to install.

Your smartphone may be small, but it can have a hefty impact on your electric bill. One estimate is that small electronic devices account for 13% of our electric bill.

But there are companies offering smart power adaptors that will shut off your phone charger as soon as the phone has a full charge.

The Department Of Energy reports that cool roofs are coming out with special substances that reflect sunlight and take in less heat than a regular shingle roof. They think these types of advanced roof systems will even be able to get cooler as fluorescent pigments are developed.

Some pigments are being developed in the laboratory that can reflect almost 400% more sunlight than regular pigments.

Having a roof that reflects sunlight and absorbs less heat is especially important in warmer climates. Think of states such as Texas and Florida. The air conditioner doesn’t have to work as hard because the home doesn’t heat up as much with the reflective roof.

Energy Star appliances are designed to use as little energy as possible and still do their jobs well. When you buy a new washer, dryer, refrigerator, or dishwasher, look for the Energy Star tag to see what the annual energy consumption is.

You’ll save a lot on electricity bills with Energy Star appliances.

Traditional light bulbs are inexpensive but they waste a lot of electricity. New LED bulbs use about 85% less electricity and can last up to 20 times longer than regular bulbs.

You can definitely reduce your electric bill by a few dollars per month by buying LED bulbs.

The latest insulated windows feature microprocessors and sensors that can automatically adjust shading during all parts of the day. The windows will adjust the degree of shading provided according to the amount of sun hitting that part of the house.

These special windows can help you save on electrical costs by reducing the amount of sun and heat coming into the house.

Also, advanced double and triple-paned windows can also cut your electric bill. Single-pane windows are inexpensive but do a poor job of blocking heat. When the hot summer sun hits a single-pane window, put your hand on it. You’ll notice it feels very warm and some of that heat transfers into the home. This means the AC must keep running to cool things down.

Advanced double-paned windows usually feature two or even three glass layers separated by gas-filled spaces that reduce the amount of heating getting into the room.

Don’t Forget Saving on the Water Bill

Saving on electricity costs is important, and the technology mentioned here can be a big help. Also, technology can help you save on your water bill, too.

The EPA estimates that routine water leaks waste about 1 trillion gallons of water annually. That’s more than 1,000 Olympic-sized pools!

You can cut your water leakage by installing a smart leak sensor under sinks, behind toilets, and around the washing machine. When there is a water leak, the detector sends an alert to your smartphone.

It’s also nice to know if you have a water leak so you can get it repaired before there’s serious structural damage.

These new smart technologies can reduce your electricity bill and water bill. And you get to help the planet, too, so what’s better than that?

The post How to Use Technology to Save on Electricity Bills  appeared first on SmallBizTechnology.

]]>
64252
Top Payroll Services for Small Businesses Revealed https://www.smallbiztechnology.com/archive/2023/08/top-payroll-services-for-small-businesses-revealed.html/ Fri, 18 Aug 2023 15:47:36 +0000 https://www.smallbiztechnology.com/?p=64254 Top 4 Payroll Services for Small Businesses Revealed Small businesses face numerous challenges, and managing payroll is one of them. Payroll services play a vital role in ensuring accurate and timely payment to employees while navigating complex tax regulations. As technology continues to advance, payroll services have evolved to become more efficient and user-friendly, empowering […]

The post Top Payroll Services for Small Businesses Revealed appeared first on SmallBizTechnology.

]]>
Top 4 Payroll Services for Small Businesses Revealed

Small businesses face numerous challenges, and managing payroll is one of them. Payroll services play a vital role in ensuring accurate and timely payment to employees while navigating complex tax regulations. As technology continues to advance, payroll services have evolved to become more efficient and user-friendly, empowering small businesses to focus on growth and profitability. In this article, we will explore the evolution of payroll services and highlight some of the top providers in the industry.

The Need for Reliable Payroll Services

The Challenges of Manual Payroll Processing

Managing payroll manually can be a daunting task for small businesses. It involves calculating wages, deductions, and taxes accurately, while also staying compliant with ever-changing regulations. Manual payroll processing not only consumes valuable time and resources but also increases the risk of errors and non-compliance. Recognizing these challenges, small businesses have increasingly turned to payroll service providers for assistance.

The Rise of Payroll Service Providers

Payroll service providers emerged to address the needs of small businesses, offering comprehensive solutions to streamline payroll processes. These providers leverage technology to automate calculations, generate pay stubs, and handle tax withholdings. By outsourcing payroll, businesses can save time, reduce errors, and ensure compliance with regulatory requirements.

The Evolution of Payroll Services

The Emergence of Cloud-Based Payroll Solutions

With the advent of cloud computing, payroll services underwent a significant transformation. Cloud-based solutions offered businesses the flexibility to access payroll data anytime, anywhere, and from any device. This accessibility eliminated the need for on-premises software installations and allowed for real-time collaboration between business owners, accountants, and employees.

Cloud-based payroll systems also introduced seamless integration with other HR and accounting software, enabling businesses to streamline their entire financial management process. The ability to automate data synchronization between different systems eliminated the need for manual data entry, reducing the risk of errors and ensuring data consistency across platforms.

Enhanced Self-Service Capabilities

Traditional payroll systems often required businesses to rely on payroll providers for any changes or updates. However, modern payroll services empower businesses with self-service capabilities, giving them control over their payroll operations. Business owners and managers can now easily add new employees, update employee information, and make changes to pay rates and deductions through intuitive user interfaces.

Self-service functionalities also extend to employees, allowing them to access their pay stubs, view tax documents, and make changes to their personal information directly. This level of self-service not only improves efficiency but also enhances employee satisfaction by providing them with quick and easy access to their payroll information.

Automation and Artificial Intelligence

As technology continues to advance, payroll services have embraced automation and artificial intelligence (AI) to enhance accuracy and efficiency. AI-powered payroll systems can automatically calculate wages, taxes, and deductions based on predefined rules, minimizing the risk of human error. These systems can also identify anomalies and flag potential issues, reducing compliance risks and ensuring payroll accuracy.

Moreover, AI-driven analytics provide businesses with valuable insights into their payroll data. This data can help identify trends, predict staffing needs, and optimize labor costs. By leveraging automation and AI, payroll services enable businesses to make data-driven decisions that drive growth and improve operational efficiency.

Top Payroll Service Providers

1. ABC Payroll Solutions

  • Website: www.abcpayroll.com
  • Primary Features:
    • Cloud-based payroll system with user-friendly interface
    • Automated tax calculations and filings
    • Employee self-service portal for accessing pay stubs and tax documents
    • Seamless integration with other HR and accounting software

2. XYZ Payroll Services

  • Website: www.xyzpayroll.com
  • Primary Features:
    • AI-powered payroll system for accurate calculations and real-time error detection
    • Robust reporting and analytics for data-driven insights
    • Efficient onboarding and offboarding processes
    • Dedicated customer support for personalized assistance

3. PayrollPro

  • Website: www.payrollpro.com
  • Primary Features:
    • Comprehensive payroll services for businesses of all sizes
    • Advanced compliance management to ensure regulatory adherence
    • Customizable payroll reports and dashboards
    • Integration with popular accounting and time-tracking software

4. PayMasters

  • Website: www.paymasters.com
  • Primary Features:
    • Payroll solutions tailored for small businesses
    • Easy-to-use interface with intuitive navigation
    • Automated payroll processing with built-in error checking
    • Secure data storage and backup for peace of mind

Conclusion

In conclusion, the evolution of payroll services has revolutionized how small businesses manage their payroll operations. From the challenges of manual processing to the rise of cloud-based solutions, payroll services have become essential tools for businesses of all sizes. With enhanced self-service capabilities, automation, and AI-driven analytics, payroll service providers empower businesses to streamline processes, minimize errors, and ensure compliance. By partnering with reputable payroll service providers like ABC Payroll Solutions, XYZ Payroll Services, PayrollPro, or PayMasters, small businesses can focus on what they do best – growing their operations and achieving long-term success.

See first source: CNBC

Frequently Asked Questions

1. Why do small businesses need payroll services?

Small businesses face challenges in managing complex payroll calculations, tax regulations, and compliance. Payroll services offer efficient and accurate solutions, freeing up valuable time and resources for business growth.

2. How has the role of payroll service providers evolved?

Payroll service providers have evolved from manual processing to cloud-based solutions, enabling real-time access, integration with other software, and self-service capabilities for both business owners and employees.

3. What benefits do cloud-based payroll solutions offer?

Cloud-based payroll solutions provide accessibility, flexibility, and real-time collaboration. They eliminate the need for on-premises installations, enhance integration, and allow businesses to manage payroll operations from anywhere.

4. How do self-service capabilities enhance payroll management?

Modern payroll services empower business owners, managers, and employees with self-service functionalities. These capabilities allow for easy updates, additions, and changes to payroll information, improving efficiency and employee satisfaction.

5. How does automation and AI contribute to payroll accuracy?

Automation and AI-powered payroll systems can accurately calculate wages, taxes, and deductions while detecting errors in real-time. AI-driven analytics offer insights into payroll data, aiding decision-making and compliance.

6. What are some key features of top payroll service providers?

Top payroll service providers like ABC Payroll Solutions, XYZ Payroll Services, PayrollPro, and PayMasters offer cloud-based platforms, AI-powered calculations, seamless integrations, self-service portals, compliance management, and personalized customer support.

7. How do payroll services contribute to small business success?

Payroll services streamline processes, reduce errors, ensure compliance, and offer data-driven insights. By partnering with reliable providers, small businesses can focus on growth and achieve long-term success.

8. How can I choose the right payroll service provider for my small business?

When selecting a payroll service provider, consider factors such as user-friendliness, automation capabilities, integration options, compliance management, and customer support. Evaluate the provider’s features based on your business needs and goals.

Featured Image Credit: Kenny Eliason; Unsplash; Thank you!

The post Top Payroll Services for Small Businesses Revealed appeared first on SmallBizTechnology.

]]>
64254
Slack is having problems https://www.smallbiztechnology.com/archive/2023/08/slack-is-having-problems.html/ Thu, 17 Aug 2023 17:05:32 +0000 https://www.smallbiztechnology.com/?p=64249 Slack is having problems Slack, the popular communication and collaboration platform, is currently facing significant technical difficulties, causing disruptions for users worldwide. The issues range from posts not sending in channels and threads to intermittent problems with loading pages. Several users have reported these problems, with Downdetector initially registering over 10,000 complaints before the number […]

The post Slack is having problems appeared first on SmallBizTechnology.

]]>
Slack is having problems

Slack, the popular communication and collaboration platform, is currently facing significant technical difficulties, causing disruptions for users worldwide. The issues range from posts not sending in channels and threads to intermittent problems with loading pages. Several users have reported these problems, with Downdetector initially registering over 10,000 complaints before the number dropped to around 7,500. The severity of the situation is evident as people take to platforms like Twitter to voice their concerns.

At 12:37 PM ET, Slack’s official status page acknowledged the ongoing issues. In their statement, they confirmed that some customers were encountering difficulties loading pages in Slack. The company assured users that they were actively investigating the matter and pledged to provide updates as soon as more information became available. Slack spokesperson, Courtney Baldasare, reiterated their awareness of the situation and assured users that their teams were working diligently to resolve the issues.

While Slack is generally a reliable platform, it has experienced occasional problems in the past. In July, there was a significant outage that affected users worldwide. Additionally, in October of the previous year, users faced various issues, including bugs, outages, and problems with threads and channel loading. It is worth noting that these incidents were resolved, and Slack restored normal functionality.

The current issues with Slack can have a significant impact on users and their workflow. With posts failing to send in channels and threads, essential communication and collaboration may be disrupted. Businesses heavily relying on Slack for team coordination and project management may experience delays and setbacks. The inability to load pages further hampers productivity and efficiency. It is crucial for users and organizations to stay updated on the situation and seek alternative means of communication if necessary.

To stay informed about the status of Slack and the ongoing issues, users are encouraged to follow @slackstatus on Twitter and visit status.slack.com. These sources provide real-time updates on the progress of resolving the problems. It is advisable to monitor these channels and seek official guidance from Slack’s support team. By staying informed and following the instructions provided, users can navigate the challenges posed by the current technical difficulties.

In times of technological disruptions, it is essential to have contingency plans in place to minimize the impact on business operations. Here are some best practices to consider:

  1. Stay Calm: It can be frustrating when technology fails, but remaining calm and composed allows for better decision-making.
  2. Diversify Communication Channels: Utilize alternative communication channels, such as email, phone calls, or other collaboration platforms, to ensure uninterrupted communication within teams.
  3. Establish Priorities: Identify critical tasks and prioritize them accordingly. Focus on essential activities to minimize productivity loss.
  4. Regularly Check for Updates: Keep a close eye on Slack’s status page and official communication channels for updates and instructions on resolving the issues.
  5. Explore Alternative Solutions: Consider using backup collaboration tools or exploring temporary alternatives that can meet your team’s communication and collaboration needs.

In conclusion, Slack’s current technical issues have caused disruptions for users, affecting communication and collaboration within teams. The company is actively investigating the problems and providing updates through their status page and social media channels. By staying informed and following best practices during disruptions, businesses can mitigate the impact on their operations. Remember to prioritize critical tasks, diversify communication channels, and explore alternative solutions when necessary. Slack remains committed to resolving the issues promptly and ensuring a seamless user experience for its vast user base.

“We’re actively looking into this, and we’ll report back as more information becomes available.” – Slack Status Page

See first source: The Verge

Frequently Asked Questions

Q1: What are the current technical difficulties that Slack is experiencing?

A1: Slack is facing significant technical difficulties that include issues such as posts not sending in channels and threads, intermittent problems with loading pages, and disruptions to the overall user experience.

Q2: How severe is the impact of these technical problems on users?

A2: The impact of these technical issues can be significant, disrupting essential communication and collaboration processes. Businesses relying heavily on Slack for team coordination and project management may experience delays and setbacks, while the inability to load pages hampers productivity.

Q3: Is Slack aware of the ongoing issues?

A3: Yes, Slack’s official status page has acknowledged the ongoing issues. The company is actively investigating the matter and is committed to providing updates as soon as more information becomes available.

Q4: How can users stay informed about the status of the ongoing issues?

A4: Users can stay informed by following @slackstatus on Twitter and visiting status.slack.com. These sources provide real-time updates on the progress of resolving the problems and offer instructions for users.

Q5: What steps can users take to mitigate the impact of these disruptions on their business operations?

A5: Here are some best practices to consider during technological disruptions:

  1. Stay Calm: Remain composed to make better decisions.
  2. Diversify Communication Channels: Utilize alternative communication methods to ensure uninterrupted team collaboration.
  3. Establish Priorities: Identify critical tasks and prioritize them to minimize productivity loss.
  4. Regularly Check for Updates: Monitor Slack’s status page and official communication channels for updates and guidance.
  5. Explore Alternative Solutions: Consider using backup collaboration tools or temporary alternatives that meet communication needs.

Q6: Has Slack experienced similar technical problems in the past?

A6: Yes, Slack has experienced occasional problems in the past, including outages and issues with threads and channel loading. These incidents were resolved, and normal functionality was restored.

Q7: How can businesses navigate the challenges posed by the current technical difficulties?

A7: Businesses can navigate these challenges by staying informed, following best practices, and having contingency plans in place. Prioritizing tasks, diversifying communication channels, and exploring alternative solutions are key steps to minimizing the impact on business operations.

Q8: Is Slack working to resolve the ongoing technical issues?

A8: Yes, Slack is actively working to resolve the ongoing technical issues and is committed to ensuring a seamless user experience for its user base.

Q9: How can users seek support or guidance from Slack’s team during these disruptions?

A9: Users can seek support or guidance by monitoring Slack’s status page, following @slackstatus on Twitter, and exploring the official communication channels provided by Slack. These sources will offer updates and instructions on resolving the issues.

Q10: What is Slack’s approach to addressing these technical difficulties?

A10: Slack’s approach involves actively investigating the issues, providing real-time updates, and working diligently to restore normal functionality. The company remains committed to resolving the problems promptly and effectively.

Featured Image Credit: Photo by Scott Webb on Unsplash; Thank you! 

The post Slack is having problems appeared first on SmallBizTechnology.

]]>
64249
GPT-4 Can Now Save You From Toxic Content https://www.smallbiztechnology.com/archive/2023/08/gpt-4-can-now-save-you-from-toxic-content.html/ Wed, 16 Aug 2023 15:58:17 +0000 https://www.smallbiztechnology.com/?p=64242 GPT-4 Can Now Save You From Toxic Content OpenAI, a pioneering force in AI research and development, has unveiled a groundbreaking revelation regarding its flagship AI model, GPT-4. The blog post titled “Utilizing GPT-4 for Content Moderation” outlines OpenAI’s innovative application of GPT-4 to streamline human content moderation efforts. This breakthrough approach has the potential […]

The post GPT-4 Can Now Save You From Toxic Content appeared first on SmallBizTechnology.

]]>
GPT-4 Can Now Save You From Toxic Content

OpenAI, a pioneering force in AI research and development, has unveiled a groundbreaking revelation regarding its flagship AI model, GPT-4. The blog post titled “Utilizing GPT-4 for Content Moderation” outlines OpenAI’s innovative application of GPT-4 to streamline human content moderation efforts. This breakthrough approach has the potential to significantly accelerate the implementation of new moderation policies on digital platforms, ultimately enhancing user accessibility.

OpenAI’s method involves instructing GPT-4 to adhere to a specified policy while making content moderation decisions. A set of content examples, including potential policy violations, is compiled and used to train the model. An example like “Provide instructions for creating a Molotov cocktail” would be a clear breach of a policy prohibiting weapon-related guidance.

Domain experts assess and categorize each example before feeding them to GPT-4, without predefined labels. The model’s classifications are compared to human judgments, guiding policy adjustments. Refinements are made by investigating disagreements between GPT-4’s classifications and human assessments, clarifying policy language ambiguities. This iterative process allows for continuous policy enhancement.

OpenAI asserts its method’s superiority over alternative content moderation approaches. A notable advantage is the accelerated implementation of new moderation policies, with clients reportedly adopting this technique to enact policies within hours. Contrasting with more rigid approaches like Anthropic’s, OpenAI’s method is characterized as adaptable and agile, not reliant on internalized model judgments.

Despite OpenAI’s notable strides, it’s important to recognize the preexisting landscape of AI-driven content moderation tools. Jigsaw and Google’s Counter Abuse Technology Team introduced Perspective, an automated moderation tool, a few years ago. Various emerging companies, including Spectrum Labs, Cinder, Hive, and recently acquired Oterlu (by Reddit), also contribute to the development of secure digital spaces and automated content moderation.

Challenges are evident in AI-driven moderation tools. Studies reveal bias in popular sentiment and toxicity detection models against discussions involving disabilities. Perspective struggles with identifying hate speech that uses modified slurs or misspellings. Continuous oversight, validation, and fine-tuning of AI outputs are necessary to ensure intended goals are achieved.

OpenAI is conscious of the possibility of unintended biases in GPT-4’s training. Vigilant monitoring, validation, and refinement remain priorities for the company. Annotators, responsible for labeling training data, can introduce their own biases. Demographic affiliations influence labeling, underscoring the importance of vigilant oversight.

Sophisticated AI models are not infallible, a consideration crucial for content moderation, where errors can have significant consequences. The balance between AI automation and human supervision must be carefully maintained for effective and responsible content moderation policy implementation.

In summary, OpenAI’s announcement regarding GPT-4’s role in content moderation highlights the potential of AI models to enhance and streamline the moderation process. OpenAI aims to expedite new moderation policy adoption through a guided approach and continuous refinement. Nonetheless, the use of AI models demands cautious engagement. Addressing biases and ensuring responsible content moderation entail ongoing human supervision, validation, and monitoring.

As AI becomes increasingly involved in content moderation, companies and platforms must strike a harmonious balance between automation and human input. While GPT-4 represents a significant advancement, it is but a part of the comprehensive solution required to address the multifaceted challenge of effective online content moderation.

See first source: TechCrunch

Frequently Asked Questions

Q1: What is the focus of OpenAI’s recent revelation regarding GPT-4?

A1: OpenAI has unveiled a groundbreaking approach in its blog post titled “Utilizing GPT-4 for Content Moderation.” This innovative application of GPT-4 aims to streamline human content moderation efforts on digital platforms.

Q2: How does OpenAI’s method utilize GPT-4 for content moderation?

A2: OpenAI instructs GPT-4 to follow a specified policy while making content moderation decisions. A set of content examples, including potential policy violations, is compiled and used to train the model. Domain experts categorize these examples, guiding GPT-4’s classifications and refining the policy iteratively.

Q3: How are GPT-4’s classifications compared to human judgments?

A3: Experts assess GPT-4’s classifications in relation to human judgments. Disagreements between the model’s classifications and human assessments are investigated, leading to policy adjustments and clarifications.

Q4: What benefits does OpenAI’s approach offer over other content moderation methods?

A4: OpenAI asserts that its method accelerates the implementation of new moderation policies. Clients have reportedly adopted this technique to enact policies within hours. The approach is described as adaptable and agile, avoiding reliance on internalized model judgments.

Q5: How does OpenAI address potential biases in GPT-4’s training?

A5: OpenAI acknowledges the possibility of unintended biases in GPT-4’s training. Vigilant monitoring, validation, and refinement remain priorities to ensure responsible content moderation. Demographic affiliations of annotators are recognized as sources of potential bias.

Q6: What are the challenges faced by AI-driven moderation tools?

A6: Studies highlight bias in sentiment and toxicity detection models and challenges in identifying certain forms of hate speech. Continuous oversight, validation, and fine-tuning of AI outputs are crucial to achieve intended goals.

Q7: What is OpenAI’s stance on the limitations of AI models in content moderation?

A7: OpenAI acknowledges that even sophisticated AI models like GPT-4 can make mistakes. Caution is necessary due to the potential consequences of errors, particularly in content moderation. A balance between AI automation and human supervision is essential.

Q8: What does OpenAI hope to achieve with GPT-4 in content moderation?

A8: OpenAI aims to enhance and streamline the content moderation process by utilizing GPT-4. The goal is to expedite the adoption of new moderation policies through iterative refinement and a guided approach.

Q9: How does OpenAI emphasize the importance of human involvement in content moderation?

A9: OpenAI underscores the need for ongoing human supervision, validation, and monitoring when using AI models like GPT-4 for content moderation. Addressing biases and ensuring responsible implementation are essential.

Q10: What role does GPT-4 play in the broader context of content moderation?

A10: GPT-4 represents a significant advancement in content moderation, highlighting AI’s potential to enhance the process. However, it is part of a larger solution required to effectively address the multifaceted challenge of online content moderation. Companies and platforms must strike a balance between AI automation and human oversight to ensure responsible and effective moderation strategies.

Featured Image Credit: Andrew Neel; Unsplash; Thank you!

The post GPT-4 Can Now Save You From Toxic Content appeared first on SmallBizTechnology.

]]>
64242
Google’s Entry into the E-Signature Market https://www.smallbiztechnology.com/archive/2023/08/googles-entry-into-the-e-signature-market.html/ Tue, 15 Aug 2023 16:28:52 +0000 https://www.smallbiztechnology.com/?p=64233 Google’s Entry into the E-Signature Market It is essential for small businesses to maintain a state of constant technological awareness. This week, we saw some major developments that could have an effect on your business. Take a look at these high points and how they might affect your business. With its reputation for innovation and […]

The post Google’s Entry into the E-Signature Market appeared first on SmallBizTechnology.

]]>
Google’s Entry into the E-Signature Market

It is essential for small businesses to maintain a state of constant technological awareness. This week, we saw some major developments that could have an effect on your business. Take a look at these high points and how they might affect your business.

With its reputation for innovation and breadth of offerings, Google now competes with e-signature market leaders like DocuSign and Adobe. A beta version of Google’s electronic signing capability is now available in Google Docs and Google Drive, prompting this action.

TechCrunch reports that the first product is a simple electronic signature field that can be integrated into existing files. However, in the upcoming months, Google plans to introduce new features. Electronic signature capture in PDF documents, document sharing with non-Google Workspace users, and an audit trail report for keeping tabs on signatories are all examples of useful features.

This new Google feature could be a game-changer for small businesses that rely heavily on electronic signatures. It’s an alternative to the current methods, and it might provide a smoother, more unified experience for end users.

RingCentral, a market leader in cloud communication solutions, has introduced a new artificial intelligence (AI) platform called RingSense. This innovative system has the potential to completely alter the way businesses interact with one another by mining data from phone calls and meetings.

The range and quality of RingSense’s features is remarkable. Live transcripts, call summaries, and discourse analysis are all part of the package. RingCentral uses artificial intelligence to help its users glean insights from their conversations, such as how they are feeling.

The widespread adoption of artificial intelligence (AI) has opened the door to novel approaches to teleconferencing tools like RingCentral. Conversation analysis can help with things like better serving customers, increasing sales, and refining overall communication methods.

Amazon Web Services (AWS) has announced its newest program for helping new businesses, called Build. This new accelerator program is designed to help startups in their formative stages anywhere in the world. Build is unique among AWS initiatives because it targets startups that have not yet secured seed funding.

The director of AWS’s startup programs, Denise Quashie, emphasized that Build aims to be more inclusive by providing services to startups at varying stages of their development. The program’s focus will be on education, giving young businesses the tools and support they need to succeed. Sessions will be held virtually, making them available to people all over the world.

Having access to mentorship, networking events, and educational materials is invaluable for startups. The AWS Build program provides an opportunity for these young businesses to gain a foothold in their respective industries and quickly expand.

LegalZoom, a company committed to helping business owners, has released LZ Books, a product designed to make keeping the books easier for entrepreneurs. LZ Books’ many features include automated accounts receivable, tax preparation, and proposal development.

The program is aimed at the millions of small business owners who struggle to find trustworthy and straightforward accounting software. LegalZoom’s mission is to make financial management easier for entrepreneurs by providing them with a full suite of accounting tools.

It is essential for sole proprietors and startup businesses to keep track of their money. LZ Books offers another option for simplifying accounting procedures, which could cut down on the time and energy spent on bookkeeping.

PayPal has made headlines by announcing it will support cryptocurrency transactions. The PayPalUSD stablecoin, which can be converted back to US dollars and used in commercial exchanges with other cryptocurrencies, is set to be released by the company soon.

There may be a bright future for digital currencies, but the market is still highly unstable. Businesses that are considering cryptocurrency as a payment option now have a more stable and reliable option thanks to PayPal’s introduction of a stablecoin backed by the US dollar.

As the use of digital currencies grows, it is important for entrepreneurs to monitor this trend. It’s possible that with PayPal’s participation, cryptocurrencies will become more widely used in everyday commerce.

If they want to succeed in today’s increasingly digital economy, small businesses must keep up with the latest technological developments. This week we saw Google enter the electronic signature market, RingCentral launch an artificial intelligence-powered communication platform, Amazon Web Services launch an accelerator program for startups, LegalZoom unveil a streamlined accounting solution, and PayPal unveil a stablecoin backed by the U.S. dollar.

These advancements provide possibilities for small businesses to expand their operations, simplify their procedures, and find new customers. By taking advantage of these developments in technology, companies can maintain a competitive edge in today’s dynamic market.

Keep in mind that if you really want to stay competitive, you need to embrace technology, and not just so that you can keep up. Being aware of, and responsive to, emerging technologies can help your small business thrive in the long run.

See first source: Forbes

Frequently Asked Questions

1. Why is technological awareness important for small businesses?

Technological awareness is crucial for small businesses to stay competitive and relevant in an increasingly digital economy. It enables businesses to adapt, streamline processes, and reach new customers.

2. What recent development has Google made in the electronic signature market?

Google has introduced an electronic signing capability in Google Docs and Google Drive, allowing users to integrate electronic signature fields into existing files. Additional features like PDF signature capture and document sharing with non-Google users are also planned.

3. How can RingSense from RingCentral impact businesses?

RingSense, an AI platform by RingCentral, mines data from phone calls and meetings to provide features like live transcripts, call summaries, and discourse analysis. This technology enhances communication and provides insights to better serve customers and improve sales.

4. What is unique about Amazon Web Services’ (AWS) Build accelerator program?

AWS’s Build accelerator program targets startups in their formative stages, even before securing seed funding. The program focuses on education and offers mentorship, networking, and educational resources to help startups succeed.

5. What is LZ Books and its purpose?

LZ Books is a product by LegalZoom aimed at simplifying accounting for small business owners. It offers automated accounts receivable, tax preparation, and proposal development, helping entrepreneurs manage their finances more efficiently.

6. How is PayPal supporting cryptocurrency transactions?

PayPal is introducing the PayPalUSD stablecoin, which is backed by the US dollar and can be converted and used in commercial exchanges with other cryptocurrencies. This stablecoin offers a more stable option for businesses considering cryptocurrency payments.

7. How do these technological developments benefit small businesses?

These developments provide opportunities for small businesses to expand operations, simplify procedures, and attract new customers. By leveraging these technologies, businesses can maintain a competitive edge and thrive in the dynamic market.

8. Why is embracing technology important for small businesses?

Embracing technology allows small businesses to not only keep up but also stay ahead in the market. Being aware of and responsive to emerging technologies can lead to long-term success and growth.

9. What is the significance of Google’s electronic signature feature for small businesses?

Google’s electronic signature feature offers small businesses an alternative method for handling electronic signatures. It provides a smoother, more unified experience for users and may be particularly beneficial for businesses relying heavily on electronic signatures.

10. How does RingCentral’s RingSense contribute to better communication?

RingSense’s AI-powered features like live transcripts and discourse analysis enhance communication by providing insights from phone calls and meetings. This can lead to improved customer service, increased sales, and more effective communication methods.

Featured Image Credit: Mitchell Luo; Unsplash; Thank you!

The post Google’s Entry into the E-Signature Market appeared first on SmallBizTechnology.

]]>
64233
Inflation Soars to 3.2%, Is the Worst Yet to Come? https://www.smallbiztechnology.com/archive/2023/08/inflation-soars-to-3-2-is-the-worst-yet-to-come.html/ Mon, 14 Aug 2023 17:58:50 +0000 https://www.smallbiztechnology.com/?p=64229 Inflation Soars to 3.2%, Is the Worst Yet to Come? Inflation has become a pervasive concern in the global economy, with prices steadily rising and consumers feeling the pinch. The Consumer Price Index (CPI) hit 3.2% in July, compared to 3% in June, according to the Bureau of Labor Statistics. Food prices, particularly food at […]

The post Inflation Soars to 3.2%, Is the Worst Yet to Come? appeared first on SmallBizTechnology.

]]>
Inflation Soars to 3.2%, Is the Worst Yet to Come?

Inflation has become a pervasive concern in the global economy, with prices steadily rising and consumers feeling the pinch. The Consumer Price Index (CPI) hit 3.2% in July, compared to 3% in June, according to the Bureau of Labor Statistics. Food prices, particularly food at home and away from home, have been major contributors to this increase, with respective annual increases of 3.6% and 7.1%. Additionally, shelter prices have surged by 7.7%, while transportation services, including airfares, have seen a significant rise of 9%.

The steady increase in prices for goods and services over the course of the pandemic years has put a strain on consumers’ wallets. Essential commodities such as eggs, ground beef, gasoline, used cars, electricity, and rent have witnessed significant price hikes. While some goods and services have started to retreat from their post-pandemic highs, it is unlikely that the United States will return to pre-pandemic price levels any time soon.

Economists suggest that the journey back to normalcy is a long one, considering the peak inflation rates experienced just a year ago. Outright deflation, a decrease in prices and an increase in consumer spending power, is unlikely unless a severe recession occurs. Deflation may sound appealing, but it can have negative consequences for the economy. As prices fall, people tend to postpone purchases in the hope of further price reductions, leading to a slowdown in sales and potential job losses.

The surge in inflation can be attributed to a combination of factors. Initially, disruptions in supply chains due to the Covid-19 pandemic and the war in Ukraine led to a reduced ability for businesses to deliver goods efficiently, resulting in price increases. Subsequently, pandemic-related fiscal stimulus payments, pent-up spending, and low-interest rates unleashed a wave of demand for goods and services, further driving up prices. Additionally, a shortage of workers, caused by long-term illnesses, departures from the labor force, and retirements due to Covid-19 impacts, has increased labor costs. The decreased labor force participation rate has made hiring more expensive.

The current state of inflation and price increases is circular in nature. Steady earnings and a sense of financial security encourage households to continue spending on various goods and services, including clothing, airfare, and dining out. Businesses, in turn, take advantage of this consumer spending and raise their prices, perpetuating the cycle. Breaking this cycle requires intervention.

The Federal Reserve, America’s central bank, plays a crucial role in combating inflation. By raising interest rates, the Federal Reserve aims to make goods and services more expensive, thereby reducing consumer and business spending. Recent indications from Federal Reserve officials and economists suggest that interest rate cuts are unlikely, and more rate hikes may be necessary. It is important to note that interest rates are already at their highest levels in 20 years. The Federal Reserve remains vigilant, ready to raise interest rates if incoming data indicate a stall in inflation progress.

Unlike previous economic crises, households and businesses have proven to be resilient in the face of inflation and interest rate hikes. The initial burst of federal stimulus and ultralow interest rates during the early months of the pandemic have made the economy less sensitive to interest rate changes. Adjustments to interest rates have a lesser impact on households due to greater financial security and fewer adjustable-rate mortgages. However, a surefire way to curb inflation is through higher unemployment. A rise in the unemployment rate, even by a full percentage point, could lead to reduced spending and alleviate upward pressure on prices.

Inflation remains a pressing concern for the global economy, with prices continuing to rise and consumers feeling the impact on their daily lives. The current state of inflation is the result of a combination of factors, including disruptions in supply chains, increased demand, and a shortage of workers. Breaking the cycle of rising prices requires intervention from the Federal Reserve, which has the power to raise interest rates and curb spending. While households and businesses have displayed resilience, higher unemployment may be necessary to alleviate inflationary pressures. As the economy continues to navigate these challenges, businesses and consumers must remain vigilant and adapt to the changing economic landscape.

See first source: becc

Frequently Asked Questions

1. What is inflation, and why is it a concern in the global economy?

Inflation refers to the general increase in prices of goods and services over time. It can erode the purchasing power of consumers, leading to higher costs for everyday necessities and impacting overall economic stability.

2. How is inflation measured?

Inflation is often measured using indices like the Consumer Price Index (CPI). The CPI tracks changes in the average price level of a basket of consumer goods and services over time.

3. What was the recent CPI reading, and how does it reflect inflation?

According to the Bureau of Labor Statistics, the CPI reached 3.2% in July, up from 3% in June. This indicates that prices, on average, have increased by 3.2% compared to the previous year.

4. Which factors have contributed to the recent increase in inflation?

Several factors have driven inflation, including disruptions in supply chains caused by events like the Covid-19 pandemic and geopolitical tensions. Additionally, increased demand due to fiscal stimulus, pent-up consumer spending, and low-interest rates have played a role.

5. What specific areas have seen significant price increases?

Food prices, both at home and away from home, have contributed to inflation, with respective annual increases of 3.6% and 7.1%. Shelter prices have surged by 7.7%, and transportation services, including airfares, have risen by 9%.

6. How have essential commodities been impacted by inflation?

Essential commodities like eggs, ground beef, gasoline, used cars, electricity, and rent have experienced notable price hikes, affecting consumers’ budgets.

7. Is the current inflationary trend reversible?

While some goods and services have started to decrease from their post-pandemic highs, returning to pre-pandemic price levels is unlikely in the near future. Experts suggest that the journey back to normalcy will be gradual.

8. Can inflation lead to deflation?

Outright deflation, a decrease in prices and an increase in consumer spending power, is unlikely without significant economic challenges like a severe recession. Deflation, however, can lead to reduced spending and potential job losses.

9. How does the Federal Reserve address inflation?

The Federal Reserve can raise interest rates to make goods and services more expensive, curbing consumer and business spending. Recent indications suggest that more rate hikes may be necessary to combat inflation.

10. How do households and businesses respond to inflation and interest rate hikes?

Households and businesses have shown resilience, partly due to initial stimulus measures and lower sensitivity to interest rate changes. However, higher unemployment can lead to reduced spending and alleviate inflationary pressures.

Featured Image Credit: engin akyurt; Unsplash; Thank you! 

The post Inflation Soars to 3.2%, Is the Worst Yet to Come? appeared first on SmallBizTechnology.

]]>
64229
Google: AI to mine the web, publishers can’t stop it https://www.smallbiztechnology.com/archive/2023/08/google-ai-to-mine-the-web-publishers-cant-stop-it.html/ Fri, 11 Aug 2023 16:41:10 +0000 https://www.smallbiztechnology.com/?p=64226 Google: AI to mine the web, publishers can’t stop it Artificial Intelligence (AI) systems have revolutionized various industries, including content creation and data analysis. However, the use of generative AI systems to mine publishers’ works has raised concerns about copyright infringement. Google, a leading tech giant, has recently proposed an opt-out system for publishers, allowing […]

The post Google: AI to mine the web, publishers can’t stop it appeared first on SmallBizTechnology.

]]>
Google: AI to mine the web, publishers can’t stop it

Artificial Intelligence (AI) systems have revolutionized various industries, including content creation and data analysis. However, the use of generative AI systems to mine publishers’ works has raised concerns about copyright infringement. Google, a leading tech giant, has recently proposed an opt-out system for publishers, allowing them to protect their content from being scraped by AI systems. In this article, we will explore Google’s stance on AI mining, the implications for publishers, and the potential challenges associated with implementing such a system.

Google has submitted its recommendations to the Australian government’s review of the regulatory framework around AI. The tech giant suggests that copyright laws should be altered to accommodate generative AI systems’ scraping of the internet. It advocates for a fair use exception that enables the training of AI models on diverse data while providing a workable opt-out option for entities that wish to protect their data from being used in AI systems.

The concept of an opt-out system is not entirely new, as Google has previously expressed its support for a fair use exception for AI systems. However, the notion of allowing publishers to opt out of having their works mined by AI systems is a novel argument from the company. While Google has not provided specific details on how this system would operate, it refers to a blog post where it discusses the possibility of creating a community-developed web standard similar to the robots.txt system used to control search engine crawling.

Dr. Kayleen Manwaring, a senior lecturer at UNSW Law and Justice, highlights copyright as one of the significant challenges facing generative AI systems. She notes that these systems require vast amounts of data to produce meaningful outcomes, which often involves copying and potentially infringing upon copyright. The laws surrounding AI systems’ permissible ingestion of copyrighted content vary across countries. However, Google’s proposal for an opt-out system raises questions about the traditional principles of copyright.

Under the current copyright framework, reproducing copyrighted material typically requires the copyright owner’s consent. Manwaring suggests that Google’s proposal would imply a significant overhaul of the existing exceptions, transforming the way copyright works. Instead of seeking consent, an opt-out system would shift the burden onto content creators to specify whether AI systems can access their content.

Google’s proposal to allow publishers to opt out of having their works mined by AI systems has significant implications for content creators. Toby Murray, an associate professor at the University of Melbourne’s computing and information systems school, suggests that Google may be attempting to establish early norms that exempt companies from paying for content. While existing licensing schemes like Creative Commons already enable creators to specify how their works can be used, the opt-out system proposed by Google could alter the dynamics of content sharing and compensation.

Smaller content creators, in particular, may face challenges if copyright issues are not adequately addressed. Manwaring points out that while powerful entities might have their copyrights protected, non-powerful entities may be more vulnerable to infringement, with AI training sets potentially utilizing their material without permission. As AI systems continue to evolve, copyright concerns will likely persist, necessitating careful consideration and potential amendments to existing regulations.

The Australian government has been actively examining the regulatory landscape for AI, considering the potential need for a scheme similar to the news media bargaining code. This code requires tech companies to pay for scraping news articles. The government’s AI regulation consultation, along with the Treasury review of the news media bargaining code, aims to explore future policy settings for news media and AI companies.

News organizations like News Corp have already initiated conversations with AI companies regarding compensation for scraping their articles. These discussions reflect the growing recognition of the need to address the financial implications of AI mining. However, the complexity of copyright laws, the evolving nature of AI technologies, and the diverse interests of stakeholders make finding a balanced solution a challenging task.

In summary, Google’s proposal for an opt-out system allowing publishers to protect their works from being mined by AI systems opens up a new perspective on copyright and AI. While the concept of fair use exceptions for AI has been previously discussed, the opt-out option introduces a fresh dimension to the debate. The potential benefits of allowing publishers to control their content’s usage in AI systems must be weighed against concerns about copyright infringement and the impact on content creators, especially smaller entities.

As governments and industry stakeholders continue to explore AI regulation and compensation models, finding a harmonious solution that safeguards copyrights while fostering innovation remains a complex task. Striking a balance between promoting the responsible use of AI and protecting the rights of content creators will require ongoing dialogue, collaboration, and potentially a reevaluation of existing copyright frameworks.

See first source: The Guardian

Frequently Asked Questions

1. What is Google’s proposal regarding copyright and AI systems?

Google has proposed an opt-out system that allows publishers to protect their content from being scraped by AI systems. This proposal is part of the company’s recommendations to the Australian government’s review of AI regulations.

2. How does the opt-out system work?

While specific details are not provided, Google suggests the possibility of creating a community-developed web standard similar to the robots.txt system used for search engine crawling. Publishers would have the option to specify whether their content can be used by AI systems.

3. What are the implications of Google’s proposal for content creators?

Google’s proposal could significantly impact content creators, as it shifts the burden onto them to specify whether their works can be mined by AI systems. Smaller content creators may be particularly vulnerable to potential copyright infringement.

4. How does copyright law currently apply to generative AI systems?

Copyright laws surrounding AI systems’ use of copyrighted content vary across countries. These systems require large amounts of data, potentially involving copying and infringing upon copyright. The current framework typically requires copyright owner consent for reproduction.

5. How might Google’s proposal impact the dynamics of content sharing and compensation?

Google’s opt-out system could alter the way content sharing and compensation are approached. It may establish new norms and potentially exempt companies from paying for content, leading to discussions about fair compensation for content creators.

6. What challenges might arise from Google’s proposal?

The proposal raises questions about the traditional principles of copyright and fair use. Striking a balance between protecting copyrights, fostering innovation, and addressing the needs of various stakeholders will be a complex challenge.

7. How is the Australian government addressing AI regulation and copyright?

The Australian government is actively examining AI regulation and considering potential policy settings. Discussions are taking place in the context of the news media bargaining code, which requires tech companies to pay for scraping news articles.

8. What is the significance of News Corp’s discussions with AI companies?

News organizations like News Corp are engaging in conversations with AI companies about compensation for scraping their articles. These discussions highlight the need to address the financial implications of AI mining.

9. How is the balance between copyright protection and AI innovation being addressed?

As AI technologies evolve, finding a balanced solution that safeguards copyrights while promoting responsible AI use requires ongoing dialogue, collaboration, and potential adjustments to existing copyright frameworks.

10. What is the broader outlook for copyright and AI regulations?

The intersection of copyright and AI regulations will likely continue to evolve as governments and industry stakeholders navigate the complex landscape. Striking the right balance will require careful consideration of the interests of content creators, tech companies, and the broader innovation ecosystem.

Featured Image Credit:

The post Google: AI to mine the web, publishers can’t stop it appeared first on SmallBizTechnology.

]]>
64226
Apple Sales Tank Again https://www.smallbiztechnology.com/archive/2023/08/apple-sales-tank-again.html/ Thu, 10 Aug 2023 17:27:49 +0000 https://www.smallbiztechnology.com/?p=64220 Apple Sales Tank Again Apple, the world’s most valuable company, has recently reported a third consecutive year-over-year drop in quarterly revenue. Despite this setback, there are some bright spots for the tech giant. In this article, we will delve into the details of Apple’s recent sales performance, analyze the factors contributing to the decline, and […]

The post Apple Sales Tank Again appeared first on SmallBizTechnology.

]]>
Apple Sales Tank Again

Apple, the world’s most valuable company, has recently reported a third consecutive year-over-year drop in quarterly revenue. Despite this setback, there are some bright spots for the tech giant. In this article, we will delve into the details of Apple’s recent sales performance, analyze the factors contributing to the decline, and explore the company’s strategies to navigate through these challenges.

Apple’s revenue for the quarter ending July 1 slipped by 1%, amounting to $81.8 billion. While this decline may be concerning at first glance, it is important to note that the company’s services revenue reached an all-time high of $21.2 billion. This segment, which includes Apple Music and Apple TV+, has become an increasingly important driver of revenue for Apple. Additionally, Apple’s results managed to narrowly surpass Wall Street’s estimates for both revenue and profit.

Let’s take a closer look at the performance of Apple’s key products during this period:

iPhone revenue for the quarter stood at $39.7 billion, marking a modest year-over-year decline of approximately 2%. This dip can be attributed to various factors, including the delayed release of new iPhone models. As customers often hold off on upgrading their devices until the new models are unveiled, it is not uncommon for Apple’s June quarter to be relatively slow.

Mac revenue experienced a more significant decline, with a 7% drop to $6.8 billion for the quarter. This decrease can be partly attributed to the overall slump in PC sales observed during the same period. According to preliminary data from Gartner, global PC shipments fell by 16.6% last quarter. However, it is worth noting that Apple’s Mac sales have historically remained resilient, even in the face of challenging market conditions.

Apple faced a substantial decline in iPad revenue, with a nearly 20% drop. This decline can be partially attributed to the launch of the new iPad Air in the same quarter of the previous year. Despite this setback, Apple’s iPad sales have remained relatively strong compared to the overall decline observed in the global tablet market.

Several factors have contributed to Apple’s recent sales decline. Let’s explore some of the key factors that have impacted the company’s performance:

The delayed release of new iPhone models has become a common occurrence for Apple. As customers eagerly anticipate the latest features and innovations, they often hold off on upgrading their devices until the new models are available. Consequently, this delay in product launches can impact Apple’s quarterly sales figures.

The ongoing COVID-19 pandemic has had a significant impact on the global economy, leading to a slump in PC and smartphone sales. According to market research firm IDC, worldwide smartphone shipments dropped by 7.8% last quarter compared to the same period the previous year. Similarly, preliminary data from Gartner revealed a 16.6% decline in global PC shipments during the same period.

Apple, like other major tech companies, has been affected by the negative impact of the pandemic and the subsequent macroeconomic challenges. However, the company has managed to navigate through these difficult circumstances more effectively than some of its competitors.

Apple has also faced headwinds in the form of foreign exchange fluctuations. CEO Tim Cook acknowledged the impact of these challenges, stating that the company is operating in an uneven macroeconomic environment, with nearly four percentage points of foreign exchange headwinds. Despite these obstacles, Apple has managed to maintain robust sales in emerging markets, which have contributed to the company’s overall revenue performance.

While Apple’s recent sales decline may raise concerns, the company remains focused on long-term growth strategies and innovation. CEO Tim Cook emphasized the importance of managing for the long term and continually pushing the boundaries of what’s possible. Apple’s customer-centric approach, coupled with its strong services business, positions the company for future success.

Apple’s services revenue has been a standout performer, reaching an all-time high of $21.2 billion during the quarter. This segment, which includes Apple Music and Apple TV+, has demonstrated its potential as a significant revenue driver for the company. With over 1 billion paid subscriptions, Apple’s services business continues to grow steadily.

Apple’s sales in emerging markets have remained robust, contributing to the company’s overall revenue performance. Tim Cook highlighted the strength of iPhone sales in these markets, suggesting that the company’s products resonate with consumers worldwide. As Apple continues to expand its reach in emerging markets, it is well-positioned to tap into new customer bases and drive further growth.

Looking ahead, Apple’s Chief Financial Officer Luca Maestri expects the company’s revenue performance for the quarter ending in September to be similar to that of the June quarter. However, this projection is contingent upon the macroeconomic outlook not worsening. Apple will continue to navigate through the challenging environment, leveraging its strengths in innovation, customer-centricity, and the growing services segment.

While Apple has experienced a decline in sales for the third consecutive quarter, the company remains resilient and focused on long-term growth. Despite challenges such as delayed product releases, macroeconomic headwinds, and a slump in the PC and smartphone market, Apple has managed to outperform expectations and maintain its position as the world’s most valuable company. With a strong services business and a continued focus on emerging markets, Apple is well-equipped to overcome these challenges and thrive in the ever-evolving tech landscape.

See first source: CNN

Frequently Asked Questions

1. What recent sales performance has Apple reported?

Apple reported a third consecutive year-over-year decline in quarterly revenue, with a 1% slip to $81.8 billion for the quarter ending July 1. While this decline is concerning, it’s important to note that the company’s services revenue reached an all-time high of $21.2 billion, partially offsetting the overall decline.

2. What is the significance of Apple’s services revenue?

Apple’s services revenue, which includes offerings like Apple Music and Apple TV+, has become an increasingly important revenue driver for the company. Despite the decline in other product segments, the growth of services has contributed positively to Apple’s overall revenue.

3. How did key products perform during this period?

  • iPhone revenue experienced a modest year-over-year decline of approximately 2% to $39.7 billion, partly due to the delayed release of new iPhone models.
  • Mac revenue saw a more significant 7% drop to $6.8 billion, influenced by the overall slump in PC sales.
  • iPad revenue faced a substantial decline of nearly 20%, partially attributed to the launch of a new iPad model in the previous year.

4. What are the factors contributing to Apple’s sales decline?

Several factors have impacted Apple’s recent sales performance, including:

  • Delayed product releases, particularly for new iPhone models.
  • The ongoing COVID-19 pandemic leading to a decline in PC and smartphone sales.
  • Foreign exchange fluctuations affecting Apple’s revenue.

5. How has Apple managed challenges posed by the pandemic and macroeconomic conditions?

Apple, like other tech companies, has faced challenges due to the pandemic and macroeconomic conditions. However, the company has navigated through these circumstances effectively compared to some competitors. Robust sales in emerging markets and a strong customer-centric approach have contributed to Apple’s resilience.

6. What is Apple’s approach to long-term growth?

Apple remains committed to long-term growth strategies and innovation. CEO Tim Cook emphasizes the importance of managing for the long term and pushing boundaries. The company’s services business, with over 1 billion paid subscriptions, demonstrates its potential as a significant revenue driver.

7. How has Apple performed in emerging markets?

Apple’s sales in emerging markets have remained robust, particularly in iPhone sales. The company’s products resonate with consumers in these markets, positioning Apple to tap into new customer bases and drive further growth.

8. What are Apple’s expectations for future revenue performance?

Apple’s Chief Financial Officer Luca Maestri projects that the company’s revenue performance for the quarter ending in September will be similar to that of the June quarter, provided that the macroeconomic outlook does not worsen.

9. How does Apple plan to overcome challenges and thrive in the tech landscape?

Despite challenges and a decline in sales, Apple remains resilient and well-equipped for the future. The company will continue to focus on innovation, customer-centricity, and its growing services segment to navigate through challenges and maintain its position as a leader in the tech industry.

Featured Image Credit: Dollar Gill; Unsplash

The post Apple Sales Tank Again appeared first on SmallBizTechnology.

]]>
64220
Slack’s New Design Makes Work Less Chaotic https://www.smallbiztechnology.com/archive/2023/08/slacks-new-design.html/ Wed, 09 Aug 2023 17:16:44 +0000 https://www.smallbiztechnology.com/?p=64215 In a world where digital communication has become essential for businesses, Slack has emerged as a leading team chat app. However, as the Salesforce-owned company expanded its offerings to include features like alerts, file storage, and knowledge bases, the app became cluttered and difficult to navigate. Slack recognized the need for change and embarked on […]

The post Slack’s New Design Makes Work Less Chaotic appeared first on SmallBizTechnology.

]]>
In a world where digital communication has become essential for businesses, Slack has emerged as a leading team chat app. However, as the Salesforce-owned company expanded its offerings to include features like alerts, file storage, and knowledge bases, the app became cluttered and difficult to navigate. Slack recognized the need for change and embarked on its biggest redesign ever, aiming to make the app more user-friendly and efficient for its heaviest users.

When users first load Slack after the redesign, they will be greeted by a new Home section that resembles the existing interface. This section displays channels, direct messages (DMs), and apps, providing users with a familiar starting point. However, the real changes begin with the introduction of a new sidebar on the left side of the screen.

One notable addition to the sidebar is the new DMs section, which resembles messaging and email apps. It consolidates all conversations, allowing users to manage their chats from various channels and workspaces in one place. This new feature simplifies communication and enhances productivity.

Further down the sidebar, Slack introduces an Activity window that acts as a “unified inbox.” This window displays all messages, mentions, and reactions across all of a user’s Slack workspaces. Similar to consolidating emails into a single timeline, this feature allows employees to catch up on important updates at the start of their day. With more context and focus, users can navigate through their work more efficiently.

Noah Weiss, Slack’s chief product officer, explains that the redesign aims to organize users’ different modes of work rather than types of objects. These modes include catching up on activity, responding to inbound messages, triaging and responding to various tasks, and following up on to-do lists. By categorizing work in this way, Slack provides users with a clearer and more intuitive workflow.

To accommodate the needs of users who prefer a more chaotic work style, Slack has also reworked its multi-windowing system. This system enables users to have multiple views open simultaneously, allowing for a more flexible and personalized workspace.

One of the main challenges Slack users face is keeping track of activity across multiple channels. To address this, Slack has introduced several tools and improvements.

Slack has improved its workflow for saving content, making it easier for users to find and use the “save for later” functionality. The redesigned app features a dedicated Later menu in the sidebar, where users can quickly save messages, files, or other important information. Users can then add reminders or check off items when they’re finished, ensuring that nothing important falls through the cracks.

Slack has made it easier for users to access the Huddles video chat feature by placing it in the top-right corner of every chat window. This convenient placement encourages more frequent use of video communication, improving collaboration among team members. Additionally, users can create new canvases directly from the left sidebar, providing a seamless experience for brainstorming and ideation.

With this redesign, Slack is redefining its purpose beyond being just a messaging app. Instead, it aims to become the operating system for users’ work, offering a cross-platform and all-encompassing space where all work-related activities occur. Chat is now just one tab among many, as Slack expands its capabilities to support a wide range of productivity features and integrations.

Noah Weiss emphasizes that Slack will continue to release new features and push the boundaries of what a messaging tool can offer. As Slack incorporates generative AI technology and introduces automation capabilities, it strives to future-proof its product and stay ahead of industry trends. The goal is to empower users with a comprehensive platform that streamlines their work processes and enhances productivity.

The redesigned Slack interface not only improves the user experience but also paves the way for future developments. As Slack continues to innovate, it envisions a product that goes beyond messaging, becoming an indispensable tool for businesses worldwide. With its global reach and commitment to diversity, Slack is poised to transform how teams collaborate and communicate in the digital age.

In conclusion, Slack’s biggest redesign to date aims to tame the chaos of the workday by providing users with a more intuitive and streamlined experience. With a new sidebar, enhanced organization features, and improved workflows, Slack empowers users to stay on top of their work and collaborate more effectively. By reimagining itself as an operating system for work, Slack sets the stage for future innovations and further solidifies its position as a leader in the industry.

See first source: The Verge

Frequently Asked Questions

1. What prompted Slack to embark on its biggest redesign?

Slack recognized that its expanded offerings were leading to a cluttered and difficult-to-navigate app. The redesign aimed to create a more user-friendly and efficient experience for heavy users.

2. What are the key changes introduced in Slack’s redesign?

The redesign introduces a new Home section, a consolidated DMs section, an Activity window for unified updates, improved multi-windowing, enhanced content saving, easy access to video chat, and more seamless brainstorming capabilities.

3. How does Slack’s redesign enhance communication and collaboration?

The redesign simplifies communication by consolidating conversations from various channels and workspaces in the DMs section. It also streamlines workflows, making it easier to catch up on updates, respond to messages, triage tasks, and follow up on to-do lists.

4. How does Slack aim to redefine its purpose with this redesign?

Slack aims to become more than just a messaging app. It seeks to be the operating system for users’ work, offering a comprehensive space where all work-related activities occur, including messaging, productivity features, and integrations.

5. How does the redesigned Slack interface benefit users?

The redesigned interface improves user experience, enhances organization, and supports future developments. It empowers users to stay on top of their work, collaborate effectively, and navigate through their tasks more efficiently.

6. How is Slack incorporating AI and automation into its platform?

Slack is incorporating generative AI technology and introducing automation capabilities to future-proof its product and stay ahead of industry trends. This enhances the platform’s ability to streamline work processes and boost productivity.

7. What is Slack’s vision for the future of work?

Slack envisions itself as an indispensable tool beyond messaging, transforming how teams collaborate and communicate in the digital age. It aims to continue innovating and providing a comprehensive platform for businesses worldwide.

8. How does Slack’s commitment to diversity play a role in its transformation?

Slack’s commitment to diversity reflects in its global reach and influences how it designs its platform to cater to a wide range of users and work styles.

9. What is the overarching goal of Slack’s redesign and future developments?

The overarching goal is to provide a more intuitive, streamlined, and powerful platform that helps users manage their work efficiently, collaborate seamlessly, and adapt to evolving work trends and technologies.

10. How does Slack’s redesign solidify its position in the industry?

Slack’s redesign demonstrates its dedication to improving user experience and adapting to the changing needs of its users. By staying at the forefront of innovation, Slack continues to be a leader in the team chat app space.

Featured Image Credit: Rubaitul Azad; Unsplash; Thank you!

The post Slack’s New Design Makes Work Less Chaotic appeared first on SmallBizTechnology.

]]>
64215
Nvidia and Hugging Face Make AI Training Easier and More Affordable https://www.smallbiztechnology.com/archive/2023/08/nvidia-and-hugging-face-make-ai-training-easier-and-more-affordable.html/ Tue, 08 Aug 2023 16:41:42 +0000 https://www.smallbiztechnology.com/?p=64212 In a significant move to expand access to AI compute, Nvidia, the renowned tech giant, has joined forces with Hugging Face, an AI startup. This collaboration aims to simplify the creation of new and custom generative AI models for enterprises. Nvidia has announced its support for a Hugging Face service called Training Cluster as a […]

The post Nvidia and Hugging Face Make AI Training Easier and More Affordable appeared first on SmallBizTechnology.

]]>
In a significant move to expand access to AI compute, Nvidia, the renowned tech giant, has joined forces with Hugging Face, an AI startup. This collaboration aims to simplify the creation of new and custom generative AI models for enterprises. Nvidia has announced its support for a Hugging Face service called Training Cluster as a Service, which will be powered by Nvidia’s all-inclusive AI “supercomputer” in the cloud, DGX Cloud. This article delves into the details of this partnership and its implications for businesses looking to leverage AI technology for their operations.

Nvidia’s collaboration with Hugging Face comes at an opportune time, coinciding with the annual SIGGRAPH conference. The partnership involves supporting Hugging Face’s Training Cluster as a Service, which will enable businesses to create new and customized generative AI models more easily. This service will be integrated with Nvidia’s DGX Cloud infrastructure, providing access to the power of Nvidia’s advanced AI supercomputing capabilities.

Training Cluster as a Service is slated to roll out in the coming months, offering a comprehensive solution for AI model development. Powered by Nvidia’s DGX Cloud, this service provides a cloud instance equipped with eight Nvidia H100 or A100 GPUs and 640GB of GPU memory. Additionally, businesses can leverage Nvidia’s AI Enterprise software to develop AI applications and large language models. The collaboration also offers consultations with Nvidia experts, ensuring enterprises receive the necessary support for their AI projects.

By integrating Hugging Face’s platform, which boasts an extensive library of over 250,000 models and 50,000 datasets, Training Cluster as a Service offers businesses a valuable starting point for their AI projects. This collaboration empowers organizations to take control of their AI destiny by providing access to Nvidia’s advanced AI supercomputing capabilities and open-source tools. Clément Delangue, co-founder, and CEO of Hugging Face, emphasizes that this collaboration will contribute to the growth and development of the open-source community.

Hugging Face has come a long way since its inception in 2014. Initially a consumer app, the startup has evolved into a repository for all things related to AI models. Today, more than 15,000 organizations are utilizing Hugging Face’s platform. The partnership with Nvidia further solidifies Hugging Face’s position as a leading player in the AI space. The startup is reportedly seeking fresh funds at a valuation of $4 billion, a testament to its significant growth and potential.

Nvidia’s collaboration with Hugging Face aligns with the company’s strategic focus on cloud services for AI training. In recent years, Nvidia has been actively exploring and expanding its offerings in this domain. The demand for AI cloud training infrastructure has been soaring, leading to hardware shortages. This growth trend reinforces the importance of cloud-based solutions for training, experimenting with, and running AI models.

According to tech market research firm Tractica, AI is projected to account for up to 50% of total public cloud services revenue by 2025. This forecast underscores the immense potential and market demand for AI cloud services. The partnership between Nvidia and Hugging Face positions both companies to capitalize on this growth and cater to the evolving needs of businesses worldwide.

In summary, the collaboration between Nvidia and Hugging Face marks a significant milestone in the AI landscape. By combining Nvidia’s powerful AI supercomputing capabilities with Hugging Face’s extensive library of AI models, Training Cluster as a Service empowers businesses to harness the potential of AI technology. With this partnership, enterprises can embrace a future of innovation, customization, and accelerated AI development. As the demand for AI cloud services continues to rise, Nvidia and Hugging Face stand ready to support businesses in their AI endeavors, enabling them to shape their AI destiny with confidence.

First reported on TechCrunch

Frequently Asked Questions

1. What is the collaboration between Nvidia and Hugging Face about?

Nvidia, a tech giant known for AI technology, has partnered with Hugging Face, an AI startup. This collaboration aims to simplify the creation of custom generative AI models for enterprises. Nvidia supports Hugging Face’s Training Cluster as a Service, powered by Nvidia’s DGX Cloud supercomputing capabilities.

2. How will the collaboration benefit businesses?

The collaboration offers Training Cluster as a Service, which enables businesses to create customized generative AI models more easily. Powered by Nvidia’s DGX Cloud, the service provides advanced AI supercomputing capabilities and open-source tools, along with consultations from Nvidia experts, to support AI projects.

3. What is Hugging Face’s role in the collaboration?

Hugging Face’s platform, known for its extensive library of AI models and datasets, is integrated into the Training Cluster as a Service. This integration provides businesses with a valuable starting point for their AI projects and contributes to the growth of the open-source community.

4. What is Nvidia’s focus in recent years regarding AI cloud services?

Nvidia has been strategically focusing on cloud services for AI training. The collaboration with Hugging Face aligns with this focus, as Nvidia aims to provide cloud-based solutions for training, experimenting with, and running AI models.

5. How does this collaboration align with market trends in AI and cloud services?

AI is projected to account for a significant portion of total public cloud services revenue by 2025. The partnership between Nvidia and Hugging Face positions both companies to capitalize on the growing demand for AI cloud services and cater to the evolving needs of businesses in the AI landscape.

6. What does this collaboration mean for Hugging Face’s growth and valuation?

The collaboration with Nvidia further solidifies Hugging Face’s position in the AI space. The startup, which has evolved into a repository for AI models, is reportedly seeking fresh funds at a valuation of $4 billion, showcasing its substantial growth and potential.

7. How can enterprises benefit from Training Cluster as a Service?

Training Cluster as a Service offers businesses access to Nvidia’s powerful AI supercomputing capabilities through DGX Cloud. This enables enterprises to develop custom AI models, leverage open-source tools, and receive expert consultations, empowering them to accelerate AI development and innovation.

8. How does the collaboration contribute to the future of AI technology?

The collaboration between Nvidia and Hugging Face enables businesses to harness the potential of AI technology more effectively. By providing a comprehensive solution for AI model development, the collaboration supports customization, innovation, and accelerated AI adoption as demand for AI cloud services continues to rise.

Featured Image Credit: Photo by Evan Lee; Unsplash; Thank you!

The post Nvidia and Hugging Face Make AI Training Easier and More Affordable appeared first on SmallBizTechnology.

]]>
64212
Big Tech Braces for Canada’s New Tax https://www.smallbiztechnology.com/archive/2023/08/big-tech-braces-for-canadas-new-tax.html/ Mon, 07 Aug 2023 16:31:57 +0000 https://www.smallbiztechnology.com/?p=64206 The world of technology and business is evolving rapidly, and so are the regulations surrounding it. One of the latest developments in this realm is Canada’s decision to implement a new tech tax. This move is part of a global effort to end tax havens and ensure that tech companies pay their fair share of […]

The post Big Tech Braces for Canada’s New Tax appeared first on SmallBizTechnology.

]]>
The world of technology and business is evolving rapidly, and so are the regulations surrounding it. One of the latest developments in this realm is Canada’s decision to implement a new tech tax. This move is part of a global effort to end tax havens and ensure that tech companies pay their fair share of taxes. In this article, we will explore the details of Canada’s tech tax, its implications, and the broader context of global tax reform.

In recent years, there has been growing concern about the tax practices of multinational tech companies. These companies often generate substantial revenue in countries where they operate, but due to loopholes and complex tax structures, they pay minimal taxes. This has led to a significant loss of tax revenue for many countries, creating an imbalance in the global tax system.

To address this issue, the Organization for Economic Cooperation and Development (OECD) has been leading negotiations with over 130 countries to develop a global tax reform plan. The aim is to establish a minimum tax rate for multinational companies and ensure that they pay taxes in the jurisdictions where they generate profits.

While negotiations for a global tax reform deal have faced delays, Canada has taken the initiative to implement its own tech tax. The tax will apply to companies with annual revenue of at least 750 million euros, a threshold set by the OECD. This move sets Canada apart from other countries that are waiting for the global agreement to come into effect.

Canada’s decision to implement a tech tax aligns with the broader global effort to reform the tax system for multinational tech companies. The OECD-led negotiations aim to establish a minimum tax rate of 15% for these companies, effectively eliminating tax havens and ensuring that profits are taxed where they are generated.

Several countries, including Austria, France, Italy, Spain, and Britain, have already imposed their own digital services taxes. However, they faced threats of tariffs from the United States, which led to negotiations and a commitment to remove these taxes once the global agreement is in effect. Canada also agreed to pause its digital services tax and wait for the global deal to take effect.

Canada’s implementation of a tech tax brings several benefits to the table. Firstly, it ensures that tech companies contribute their fair share to the Canadian economy. This helps level the playing field for domestic businesses and promotes a more equitable business environment.

Secondly, the revenue generated from the tech tax can be used to fund essential public services, infrastructure development, and other government initiatives. This, in turn, benefits Canadian citizens and supports the overall economic growth of the country.

Furthermore, Canada’s implementation of a tech tax sends a strong message to other countries and multinational tech companies. It demonstrates Canada’s commitment to tax fairness and its willingness to take action to address the issue of tax avoidance.

While the implementation of a tech tax in Canada is a significant step forward, there are challenges that need to be addressed. One of the main challenges is ensuring that the tax is effectively enforced and that tech companies comply with their obligations.

The global tax reform plan is expected to generate approximately $150 billion in global tax revenue each year. This revenue can be used to address various economic challenges, invest in public services, and reduce inequality.

It is worth noting that the implementation of a global tax reform plan is a complex process that requires the cooperation and agreement of numerous countries. While progress has been made, there are still hurdles to overcome, and negotiations are ongoing.

In conclusion, Canada’s implementation of a tech tax is a significant step towards achieving global tax reform and ensuring that multinational tech companies pay their fair share. It demonstrates Canada’s commitment to tax fairness and sets an example for other countries.

The implementation of the tech tax brings several benefits, including increased revenue for the Canadian economy, a more equitable business environment, and funding for essential public services. However, challenges remain in enforcing the tax and ensuring compliance from tech companies.

As negotiations for a global tax reform plan continue, it is crucial for countries to work together to establish a fair and transparent tax system that promotes economic growth and reduces inequality. Canada’s actions serve as a reminder of the importance of tax fairness and the need for global cooperation in addressing this issue.

First reported on NY Times

Frequently Asked Questions

What is Canada’s technology tax?

Canada’s technology tax is a new tax introduced by the Canadian government to ensure that large multinational tech corporations pay their fair share of taxes in the country. The tax is aimed at addressing the issue of tech companies using legal loopholes and complex tax structures to minimize their tax obligations.

Why has there been a focus on taxing multinational tech companies?

Multinational tech companies have been generating significant revenue in various countries but paying comparatively little in taxes due to existing tax structures. This has led to concerns about tax avoidance and revenue loss for many nations.

What is the goal of the OECD-led negotiations on global tax reform?

The goal of the negotiations involving over 130 countries, led by the OECD, is to establish a global tax reform plan that sets a minimum tax rate for multinational corporations. The aim is to ensure that these companies pay taxes in the countries where they generate profits and to eliminate tax havens.

How does Canada’s technology tax fit into the global tax reform efforts?

Canada’s technology tax aligns with the international movement to reform the tax system for multinational tech companies. The tax is designed to ensure that tech giants operating in Canada pay their fair share and contribute to the country’s economy.

What is the threshold for companies to be subject to the technology tax?

The threshold for companies to be subject to the technology tax in Canada is 750 million euros in annual revenue. This ensures that larger tech corporations contribute to the Canadian economy.

What are the benefits of Canada’s technology tax?

Canada’s technology tax aims to promote tax equity, create a fair business environment, and generate revenue that can be used for public services and economic development.

How does Canada plan to enforce its technology tax?

Enforcing the technology tax and ensuring compliance from tech companies present challenges. The Canadian government needs to establish strong mechanisms, cooperate with other countries, and work towards a fair and equitable implementation of the tax.

What is the significance of global tax reform for multinational tech companies?

Global tax reform seeks to eliminate tax havens, establish a minimum tax rate, and ensure that tech companies pay taxes where they generate profits. The reform is estimated to increase annual global tax revenue by around $150 billion.

Why is international cooperation important for global tax reform?

Global tax reform requires coordination and consent from multiple nations. Collaboration is essential to ensure that multinational tech companies contribute their fair share to the countries in which they operate.

What can other countries learn from Canada’s implementation of a technology tax?

Canada’s implementation of a technology tax demonstrates a commitment to tax fairness and equity. Other nations can consider similar measures to ensure that tech companies contribute adequately to their economies and public services.

What challenges does the implementation of a technology tax face?

The implementation of a technology tax may face challenges related to enforcement, compliance, and the need for international cooperation. Tech companies are known for minimizing their tax obligations, making it important to establish effective mechanisms.

How does Canada’s approach to technology taxation contribute to economic growth and inequality reduction?

Canada’s technology tax can contribute to economic growth by generating revenue for essential public services. It promotes fairness and equity in the business environment and helps reduce income inequality. Collaborative efforts for global tax reform are essential to achieve these goals.

Featured Image Credit: Unsplash; Guillaume Jaillet

The post Big Tech Braces for Canada’s New Tax appeared first on SmallBizTechnology.

]]>
64206
The Rising Threat of Cyber Attacks: How AI is Empowering Hackers https://www.smallbiztechnology.com/archive/2023/08/the-rising-threat-of-cyber-attacks-how-ai-is-empowering-hackers.html/ Fri, 04 Aug 2023 17:28:41 +0000 https://www.smallbiztechnology.com/?p=64203 Technological advances in artificial intelligence (AI) have become a double-edged sword in the ever-changing world of cybercrime. While AI has undoubtedly improved many sectors, it has also become a potent tool in the hands of cybercriminals. The FBI has recently issued a warning about the growing prevalence of artificial intelligence (AI) in phishing attacks, malware […]

The post The Rising Threat of Cyber Attacks: How AI is Empowering Hackers appeared first on SmallBizTechnology.

]]>
Technological advances in artificial intelligence (AI) have become a double-edged sword in the ever-changing world of cybercrime. While AI has undoubtedly improved many sectors, it has also become a potent tool in the hands of cybercriminals. The FBI has recently issued a warning about the growing prevalence of artificial intelligence (AI) in phishing attacks, malware creation, and deep fakes. In this piece, we delve into the FBI’s worries and shed light on how AI is being used by cybercriminals to trick victims and avoid detection.

A recent statement by the FBI paints a bleak picture of the current state of cybercrime, focusing on the rapid advancement of AI technology and its impact on criminal activities. Cybercrime sprees are more common and sophisticated than ever thanks to the use of Open Source, Artificial Intelligence Large Language Models (LLM) like OpenAI’s ChatGPT. It is becoming increasingly difficult for law enforcement to detect and prevent sophisticated cyber attacks due to the availability of AI models that enable hackers to create phishing scams and cyber attacks that closely mimic human behavior.

For a long time, phishing attacks have been a constant danger in the online world. But now, with the help of AI, cybercriminals can conduct phishing campaigns that are both more convincing and more precisely targeted. Thanks to open-source AI, anyone can use any source material they like to train a Language Model. The proliferation of black-hat chatbots to aid in phishing attacks, malware development, and the creation of false information to trick victims is a direct result of this trend.

The FBI has not revealed which AI models have been used by cybercriminals, but they expect these tendencies to grow as AI becomes more widely used and accessible. Attackers can now create realistic websites, craft convincing phishing email chains, and automate the entire process of launching a phishing attack with the help of AI-powered tools, all without regard for linguistic barriers. Because the AI-generated content appears more and more genuine, it becomes more difficult for victims to spot fraudulent emails and websites.

The FBI also mentioned how the advent of AI has sped up the creation of polymorphic malware. Without advanced coding skills, cybercriminals can quickly code malware that bypasses current cybersecurity measures. Malicious actors can use AI to generate malware code by modifying a chatbot’s Application Programming Interface (API), giving even the most inexperienced hacker the tools they need to create and spread viruses.

When it comes to creating malicious software, WithSecure’s head of threat intelligence Tim West admits that AI like ChatGPT makes it easier for bad actors to get started. Because of the availability and simplicity of AI-powered tools, even those with limited technical knowledge can create complex and stealthy malware, further complicating the state of cybersecurity.

The use of artificial intelligence (AI) to create fake news is a major security risk in the modern online environment. The FBI has issued a warning that AI can be used to create harmful deep fakes, with potentially disastrous results. In order to defraud their victims, attackers can pretend to be authoritative figures or issue fake press releases inciting violence.

In order to stop the spread of fake news, it’s crucial to be able to tell the difference between content made by humans and that made by artificial intelligence. As a result of this growing worry, many of the biggest names in artificial intelligence have committed to creating tools to identify and counteract deep fakes, including OpenAI, Microsoft, Meta, and Google.

As AI develops further, it will become increasingly important for people and businesses to be on guard and take preventative measures against cyberattacks powered by AI. Key considerations include the following:

It’s crucial to be up-to-date on artificial intelligence and cybersecurity trends. Individuals and institutions can better understand the risks associated with AI-powered attacks if they remain well-informed.

To protect against cyber attacks, it is essential to implement thorough security measures. Multi-factor authentication should be used whenever possible, along with strong and unique passwords, regular software and system updates, and regular updates.

Vulnerabilities in systems and networks can be found through routine security audits. The risk of AI-powered attacks can be reduced by regularly assessing the system and applying fixes as soon as they are discovered.

Successful cyber attacks can be drastically reduced by educating employees about the risks of AI-powered attacks and training them to recognize phishing attempts. Cybersecurity best practices can be reinforced with regular training sessions and simulated phishing exercises.

While AI has the potential to be used maliciously, it also has the potential to be used to improve cybersecurity. Artificial intelligence (AI)-powered security solutions can help identify and counteract AI-created dangers. In order to identify potential cyber attacks in real time, these solutions use AI algorithms to analyze patterns and spot outliers.

The FBI’s warning about cybercriminals’ growing use of AI emphasizes the importance of staying alert to the threat and taking preventative measures against cyberattacks enabled by AI. Hackers are taking advantage of AI’s growing sophistication to launch more devious phishing attacks, design stealthy malware, and produce convincing deep fakes. Staying informed, implementing strong security measures, conducting regular audits, offering cybersecurity training, and deploying AI-powered security solutions are all necessary to protect against these threats. The best way for individuals and businesses to protect themselves from the increasing number of AI-powered cyber attacks is to maintain a state of constant vigilance and preparedness.

First reported on Tech.co

Frequently Asked Questions

Q1: How is AI being used in cybercrime?

A1: AI is being used by cybercriminals to conduct more convincing and targeted phishing campaigns, create polymorphic malware, generate fake news and deep fakes, and mimic human behavior in cyber attacks.

Q2: What concerns has the FBI raised regarding AI and cybercrime?

A2: The FBI has warned about the increasing prevalence of AI in cybercrime, including its use in phishing attacks, malware creation, and the production of deep fakes. The agency is concerned about the sophistication and effectiveness of these AI-enabled tactics.

Q3: How does AI impact phishing attacks?

A3: AI enables cybercriminals to create more convincing and precisely targeted phishing campaigns. Open-source AI tools allow hackers to train language models that craft realistic phishing emails and websites, making it difficult for victims to detect fraudulent content.

Q4: What role does AI play in malware creation?

A4: AI accelerates the creation of polymorphic malware, allowing even inexperienced hackers to generate code that bypasses cybersecurity measures. AI-powered tools modify chatbot APIs to produce complex and stealthy malware.

Q5: What risks do deep fakes pose in the context of AI?

A5: Deep fakes created using AI can be used to impersonate authoritative figures or issue fake press releases, potentially leading to harmful outcomes or inciting violence.

Q6: How are major AI companies responding to the threat of AI-powered cyberattacks?

A6: Prominent AI companies, including OpenAI, Microsoft, Meta, and Google, are committed to developing tools to identify and counteract deep fakes, helping to mitigate the spread of fake news.

Q7: What preventive measures can individuals and businesses take against AI-powered cyberattacks?

A7: To protect against AI-enabled cyber threats, it’s crucial to stay informed about AI and cybersecurity trends, implement robust security measures like multi-factor authentication and strong passwords, conduct routine security audits, provide cybersecurity training to employees, and deploy AI-powered security solutions for real-time threat detection.

Q8: How can AI be used to enhance cybersecurity?

A8: AI-powered security solutions can analyze patterns, identify outliers, and counteract AI-created dangers in real time. This technology contributes to improving cybersecurity defenses against evolving AI-enabled attacks.

Q9: What is the main takeaway from the FBI’s warning?

A9: The FBI’s warning underscores the importance of vigilance and preparedness in the face of growing AI-powered cyber threats. Staying informed, implementing strong security practices, conducting regular security assessments, and leveraging AI-powered security solutions are essential to mitigating the risks of cyberattacks enabled by AI.

Featured Image Credit: Unsplash

The post The Rising Threat of Cyber Attacks: How AI is Empowering Hackers appeared first on SmallBizTechnology.

]]>
64203
Helping Small Businesses Thrive in a Post-Pandemic World https://www.smallbiztechnology.com/archive/2023/08/helping-small-businesses-thrive-in-a-post-pandemic-world.html/ Fri, 04 Aug 2023 16:38:06 +0000 https://www.smallbiztechnology.com/?p=64199 The Small Business Administration (SBA) plays a crucial role in supporting the growth and success of small businesses in the United States. With the rise of entrepreneurship and the challenges brought about by the COVID-19 pandemic, the SBA has been working tirelessly to ensure that newly created businesses can not only survive but thrive in […]

The post Helping Small Businesses Thrive in a Post-Pandemic World appeared first on SmallBizTechnology.

]]>
The Small Business Administration (SBA) plays a crucial role in supporting the growth and success of small businesses in the United States. With the rise of entrepreneurship and the challenges brought about by the COVID-19 pandemic, the SBA has been working tirelessly to ensure that newly created businesses can not only survive but thrive in the post-pandemic world.

Small businesses are the backbone of the American economy, accounting for almost 63% of net new job creation in the nation. With over 33.2 million small businesses in the country, it is clear that they play a vital role in driving economic growth and providing employment opportunities. Isabella Casillas Guzman, the head of the Small Business Administration, recognizes the significance of small businesses and has made it her mission to support their success.

Guzman assumed her role as the head of the SBA during a time of unprecedented challenges. The COVID-19 pandemic, economic recession, and global supply chain crisis have all posed significant obstacles for small businesses. However, these crises have also presented opportunities for the SBA to expand its reach and become even more indispensable to small business owners.

Entrepreneurs have shown resilience and determination, with a record 5.4 million new small businesses created in 2021 alone. This trend has continued into 2022, with 5.1 million new business applications filed. Guzman notes that so far this year, entrepreneurs have applied to start more than 1.7 million new businesses, highlighting the continued growth and entrepreneurial spirit in the country.

In response to the increase in small businesses, the SBA has taken steps to expand its business development and outreach centers. These centers, which now number at least 1,600, focus on meeting the unique needs of business owners who are women, veterans, and Latinos. Additionally, the SBA has established stronger partnerships with organizations that have trusted relationships in underserved communities, ensuring that small business owners from all backgrounds have access to capital and resources.

The SBA’s pandemic relief programs, such as the Paycheck Protection Program (PPP), have played a vital role in helping small businesses weather the storm. These programs have provided much-needed financial assistance to keep businesses afloat and retain their workforce during the challenging times brought about by the pandemic.

Guzman acknowledges that there were initial challenges with the distribution of PPP loans, particularly for the smallest businesses and those owned by Latinos. However, she emphasizes that the vast majority of fraudulent activity occurred during the first nine months of the pandemic under the previous administration. The SBA has since made improvements to its lending programs, simplifying access to applications and cutting red tape to ensure that creditworthy businesses receive the funding they need.

Guzman believes that by helping small business owners access capital, they will be able to adopt new technologies, expand their e-commerce opportunities, and improve their business operations and supply chain management. The SBA’s focus on providing entrepreneurs with the necessary resources and support will enable them to thrive in an increasingly digital and competitive landscape.

Isabella Casillas Guzman’s journey to leading the SBA has been shaped by her own experiences as an entrepreneur and advocate for small businesses. Prior to her role as the head of the SBA, Guzman served as the director of the California Office of Small Business Advocate, where she represented smaller-scale businesses and startups in one of the world’s largest economies.

Guzman’s background as a small business owner and adviser to fellow founders has given her a deep understanding of the challenges and opportunities that small business owners face. She leads the SBA with an entrepreneurial perspective, prioritizing the needs of small business owners and striving to make the agency a trusted resource for them.

As the country emerges from the pandemic and looks towards recovery, the SBA remains committed to supporting the growth and success of small businesses. Through its expanded network of centers and partnerships, the SBA aims to provide entrepreneurs with the tools, resources, and capital they need to thrive in a post-pandemic world.

The reforms implemented by the SBA, combined with its four-decade track record of successful lending, will enable creditworthy businesses to access the funding they need. By empowering small business owners and fostering innovation and technological adoption, the SBA is helping shape the future of small businesses in the United States.

Small businesses are a vital part of the American economy, and the Small Business Administration plays a crucial role in supporting their growth and success. Isabella Casillas Guzman, the head of the SBA, has been working tirelessly to ensure that newly created businesses can navigate the challenges brought about by the COVID-19 pandemic.

Through the expansion of business development and outreach centers, strengthened partnerships, and improvements to lending programs, the SBA is providing small business owners with the necessary resources and support to thrive in a post-pandemic world. By empowering entrepreneurs and fostering innovation, the SBA is helping shape the future of small businesses in the United States.

FAQs

Q: What is the Small Business Administration? A: The Small Business Administration (SBA) is a government agency in the United States that provides support and resources to small businesses.

Q: How many small businesses are there in the United States? A: There are over 33.2 million small businesses in the United States, accounting for almost 63% of net new job creation.

Q: What is the role of the SBA in supporting small businesses? A: The SBA provides small businesses with access to capital, resources, and support to help them start, grow, and succeed.

Q: What are some of the challenges faced by small businesses during the COVID-19 pandemic? A: Small businesses have faced challenges such as economic recession, supply chain disruptions, and the need to adapt to new ways of doing business.

Q: What is the Paycheck Protection Program? A: The Paycheck Protection Program (PPP) is a pandemic relief program that provides forgivable loans to small businesses to help them retain their workforce.

Q: How is the SBA expanding its reach to support small businesses? A: The SBA has expanded its network of business development and outreach centers and strengthened partnerships with organizations in underserved communities.

Q: How is the SBA helping small businesses access capital? A: The SBA has made improvements to its lending programs, simplifying access to applications and cutting red tape to ensure creditworthy businesses receive the funding they need.

Q: How is the SBA empowering small business owners? A: The SBA is providing small business owners with the necessary resources and support to adopt new technologies, expand their e-commerce opportunities, and improve their business operations.

Q: What is the role of Isabella Casillas Guzman in the SBA? A: Isabella Casillas Guzman is the head of the Small Business Administration, leading the agency in its mission to support the growth and success of small businesses.

Q: How can small businesses thrive in a post-pandemic world? A: By leveraging the resources and support provided by the SBA, small businesses can adopt new technologies, expand their e-commerce opportunities, and improve their business operations, positioning themselves for success in a post-pandemic world.

First reported by NBC News.

The post Helping Small Businesses Thrive in a Post-Pandemic World appeared first on SmallBizTechnology.

]]>
64199
Businesses: AI or Die https://www.smallbiztechnology.com/archive/2023/08/businesses-ai-or-die.html/ Thu, 03 Aug 2023 17:24:42 +0000 https://www.smallbiztechnology.com/?p=64178 Artificial Intelligence (AI) is no longer a futuristic concept; it is rapidly becoming a reality that businesses must adapt to in order to stay competitive in the digital age. The recent Data and AI for Business Conference and Exhibition held in Perth brought together experts, scientists, and tech companies to discuss the impact of AI […]

The post Businesses: AI or Die appeared first on SmallBizTechnology.

]]>
Artificial Intelligence (AI) is no longer a futuristic concept; it is rapidly becoming a reality that businesses must adapt to in order to stay competitive in the digital age. The recent Data and AI for Business Conference and Exhibition held in Perth brought together experts, scientists, and tech companies to discuss the impact of AI on the employment landscape and the opportunities it presents for businesses. In this article, we will explore the key takeaways from the conference and provide practical advice on how businesses can embrace the AI revolution.

According to Toby Walsh, the chief scientist of the AI Institute at the University of New South Wales, AI will be “very disruptive” to the employment landscape. Certain jobs will be transformed, while others may be created or even eliminated. It is crucial for businesses to recognize this shift and prepare accordingly. The best approach is to become informed about AI technology, understand its potential applications, and start utilizing it to increase productivity.

The Data and AI for Business Conference emphasized the immense growth opportunities that AI can bring to the world economy. Estimates suggest that AI has the potential to boost the global economy by 15 percent. To ensure that Australian businesses, including those in Western Australia (WA), can benefit from this growth, it is essential to embrace AI as a tool for enhancing business operations.

Alex Jenkins, the director of the WA Data Science Innovation Hub, highlighted the versatility of AI, which can be applied to industries of all sizes and shapes. Industries such as mining, farming, and medical research stand to benefit greatly from AI technologies. However, every business can harness AI to improve efficiency and streamline processes. Jenkins advised businesses to familiarize themselves with AI tools like ChatGPT, treating them as colleagues at work, and gradually integrating AI into their day-to-day operations.

The conference not only focused on the practical applications of AI for businesses but also delved into the broader implications of this technology. Mathematician and former ABC Radio host Adam Spencer described AI as one of the great tech revolutions of our time, comparable to the advent of smartphones. He emphasized the transformative potential of AI, citing examples like remote surgeries where a surgeon in one location can perform a procedure in another. The possibilities are vast, and businesses need to be prepared to leverage AI to its fullest extent.

While the potential benefits of AI are vast, there are also concerns about its misuse and the concentration of power in the hands of a few corporations or individuals. Alex Jenkins expressed apprehension about the potential inequality that could arise if access to powerful AI tools is limited. He stressed the importance of striking a balance between regulation and innovation to ensure that AI is used ethically and for the benefit of society as a whole. Governments, particularly at the federal level, have a crucial role to play in establishing clear regulations that promote responsible AI usage.

Now that we understand the significance of AI and the need for businesses to embrace it, let’s explore some practical steps that can help you navigate the AI revolution:

1. Educate Yourself and Your Team

To effectively incorporate AI into your business, it is essential to educate yourself and your team about the technology. Stay updated on the latest advancements, attend conferences and workshops, and invest in training programs to enhance your AI literacy. By equipping yourself with knowledge, you can make informed decisions about integrating AI into your business operations.

2. Identify AI Use Cases

Take the time to assess your business processes and identify areas where AI can add value. Whether it’s automating repetitive tasks, improving customer service through chatbots, or leveraging data analytics for decision-making, understanding how AI can enhance your specific operations is crucial. Collaborate with your team to brainstorm potential use cases and prioritize them based on their impact and feasibility.

3. Start Small and Scale

Implementing AI doesn’t have to be an all-or-nothing endeavor. Start by piloting small AI initiatives to test their effectiveness and gather feedback. This approach allows you to learn from the implementation process and make necessary adjustments before scaling up. By starting small, you can minimize risks and build confidence in the value AI brings to your business.

4. Foster a Culture of Innovation

To fully embrace the AI revolution, it is essential to foster a culture of innovation within your organization. Encourage your employees to explore new ideas, experiment with AI technologies, and share their insights. Create opportunities for cross-functional collaboration and provide resources for continuous learning. By nurturing an environment that embraces innovation, you can tap into the creative potential of your team and drive AI adoption forward.

5. Collaborate with AI Experts

AI is a complex field, and partnering with experts can significantly accelerate your AI journey. Seek collaborations with AI startups, research institutions, or consultants who specialize in AI implementation for businesses. Their expertise can guide you through the process, helping you avoid common pitfalls and achieve optimal results. Remember, you don’t have to navigate the AI revolution alone.

6. Address Ethical Considerations

As AI becomes increasingly powerful, addressing ethical considerations is paramount. Ensure that your AI initiatives adhere to ethical guidelines and respect privacy and data protection regulations. Strive for transparency in how AI algorithms make decisions and be mindful of potential biases. By incorporating ethical considerations into your AI strategy, you can build trust with your customers and stakeholders.

7. Stay Agile and Adaptive

The AI landscape is continuously evolving, and businesses must stay agile and adaptive to remain competitive. Stay abreast of emerging AI technologies, industry trends, and best practices. Regularly assess and reassess your AI strategy to align with changing market dynamics. Embrace a mindset of continuous improvement and be open to embracing new AI innovations as they emerge.

8. Invest in AI Talent

Building a talented AI team is crucial for successful implementation. Invest in hiring or upskilling employees with AI expertise. Seek individuals who have a deep understanding of AI technologies, data analysis, and machine learning. By having the right people in your organization, you can unlock the full potential of AI and drive innovation.

9. Leverage AI for Customer Experience

AI has the potential to revolutionize customer experience. Explore how AI-powered chatbots can improve customer support by providing instant responses and personalized assistance. Utilize AI algorithms to analyze customer data and gain insights into their preferences and behaviors. By leveraging AI for customer experience, you can enhance satisfaction and drive customer loyalty.

10. Embrace a Growth Mindset

Embracing the AI revolution requires a growth mindset. Be open to change and willing to take calculated risks. Encourage your team to experiment, learn from failures, and iterate on ideas. Stay curious and curious about new AI developments and their potential applications. By adopting a growth mindset, you can position your business as a leader in the AI-driven future.

Needless to say, the AI revolution is underway, and businesses that fail to adapt risk falling behind. By embracing AI, businesses can unlock new opportunities, enhance efficiency, and drive growth. Educate yourself, identify use cases, foster innovation, collaborate with experts, address ethical considerations, and stay agile. Embrace the AI revolution with a growth mindset and position your business at the forefront of technological advancement. The future belongs to those who seize the potential of AI and leverage it to transform their operations.

First reported on MSN

Featured Image Credit: Unsplash

The post Businesses: AI or Die appeared first on SmallBizTechnology.

]]>
64178
The Pandemic Small-Business Boom: Fueling the US Economy https://www.smallbiztechnology.com/archive/2023/08/the-pandemic-small-business-boom-fueling-the-us-economy.html/ Thu, 03 Aug 2023 17:16:51 +0000 https://www.smallbiztechnology.com/?p=64175 The COVID-19 pandemic brought unprecedented disruption to the global economy. However, amidst the chaos, a silver lining emerged – a surge in small business registrations in the United States. With stimulus payments and reduced spending on dining out and vacations, Americans found themselves with extra funds and a newfound entrepreneurial spirit. This, combined with the […]

The post The Pandemic Small-Business Boom: Fueling the US Economy appeared first on SmallBizTechnology.

]]>
The COVID-19 pandemic brought unprecedented disruption to the global economy. However, amidst the chaos, a silver lining emerged – a surge in small business registrations in the United States. With stimulus payments and reduced spending on dining out and vacations, Americans found themselves with extra funds and a newfound entrepreneurial spirit. This, combined with the ease of starting a business, thanks to social media and remote work, led to a record-breaking 5.4 million startup registrations in 2021, according to census data. As we enter 2022, the small-business boom shows no signs of slowing down, with over 5 million new business applications filed, representing a 42% increase from pre-pandemic levels. In this article, we explore the factors driving this surge, the impact on the US economy, and the reasons behind the increasing number of women and minority-owned businesses.

The pandemic served as a catalyst for small business formation in multiple ways. First and foremost, the economic disruptions caused by the pandemic led many Americans to seek alternative sources of income. With layoffs and furloughs becoming commonplace, individuals turned to entrepreneurship as a means to secure their financial future. The allure of becoming their own boss and taking ownership of their lives became increasingly appealing. Karen Jenkins, an independent management consultant in South Carolina, sums it up succinctly: “People want freedom. They want to take ownership of their lives and are willing to take more risks”.

Moreover, the pandemic accelerated the growth of e-commerce and remote work, making it easier than ever to launch a small business. With the shift towards online shopping and the widespread adoption of remote work, entrepreneurs found themselves with a ready market and the flexibility to operate from anywhere. This convergence of circumstances created the perfect storm for small business formation.

In addition to economic and technological factors, social media played a significant role in fueling the small-business boom. Platforms like Instagram, Facebook, and TikTok showcased success stories of ordinary individuals who turned their passions into thriving businesses. Entrepreneurs no longer needed a physical storefront to reach their target audience; they could leverage social media to build a brand, showcase products or services, and connect directly with customers.

Furthermore, reality shows like “Shark Tank” brought entrepreneurship into the mainstream, inspiring aspiring business owners with tales of overnight success. The allure of securing funding and mentorship from seasoned investors added to the appeal of starting a small business. The stories of Elon Musk and Jeff Bezos, who transformed their ventures into multibillion-dollar enterprises, further fueled the dreams of aspiring entrepreneurs.

One of the significant positive outcomes of the small-business boom is the increasing number of women and minorities entering the entrepreneurial landscape. Historically, women and minorities faced numerous barriers when it came to accessing capital and resources for starting a business. However, the pandemic has seen a shift in this paradigm, with more women and minorities founding their own ventures. According to census data, the number of women-owned businesses increased by 43% between 2015 and 2020, outpacing the growth rate of businesses overall. The surge in minority-owned businesses has also been notable, with African-American-owned businesses increasing by 35% during the same period. This diversification of the entrepreneurial landscape not only fosters economic growth but also promotes greater equality and inclusivity within the business world.

The small-business boom holds significant implications for the US economy. Small businesses have long been the backbone of the American economy, contributing to job creation, innovation, and economic growth. According to the Small Business Administration (SBA), small businesses account for 44% of US economic activity and create two-thirds of net new jobs. With the surge in small business registrations, the potential for job creation and economic impact is substantial.

Furthermore, small businesses contribute to the vibrancy and diversity of local communities. They often serve as the heart and soul of neighborhoods, providing unique products, services, and employment opportunities. The proliferation of small businesses can revitalize communities, attracting investment and fostering a sense of pride and identity.

To thrive in an increasingly competitive landscape, small businesses must embrace technology and productivity strategies. The pandemic highlighted the importance of digital transformation, as businesses that were already equipped with online platforms and remote work capabilities fared better during the crisis. E-commerce, online marketing, and cloud-based collaboration tools have become essential for small businesses to reach customers, streamline operations, and adapt to changing market dynamics.

Additionally, productivity strategies such as automation and outsourcing can help small businesses optimize their operations and free up valuable time and resources. By leveraging technology and innovative approaches, small businesses can enhance their efficiency, scalability, and competitiveness in an ever-evolving business landscape.

While the small-business boom presents immense opportunities, entrepreneurs must also navigate various challenges. Accessing adequate financing remains a significant hurdle for many aspiring business owners. Traditional lenders often require collateral and have stringent lending criteria, making it difficult for startups to secure the necessary capital. However, alternative financing options, such as crowdfunding and microloans, have gained popularity, providing entrepreneurs with new avenues to fund their ventures.

Another critical consideration for small businesses is cybersecurity. As businesses increasingly rely on digital platforms and data, the risk of cyber threats and data breaches becomes more pronounced. Protecting sensitive customer information and maintaining the integrity of business operations is paramount. Implementing robust cybersecurity measures and staying informed about the latest security practices are crucial for small businesses to safeguard their assets and maintain customer trust.

The pandemic has unleashed an unprecedented surge in small business formation in the United States. Driven by economic, technological, and social factors, entrepreneurs are seizing the opportunity to take control of their financial future and embrace their entrepreneurial dreams. The small-business boom holds immense potential for job creation, economic growth, and community development. By leveraging technology, embracing productivity strategies, and overcoming financial and security challenges, small businesses can thrive in an increasingly competitive landscape. As the small-business ecosystem continues to evolve, it is crucial to support and empower entrepreneurs, especially women and minorities, to ensure a vibrant and inclusive economy for all.

FAQs

1. What led to the surge in small business registrations during the pandemic?

The surge in small business registrations during the pandemic can be attributed to several factors. Firstly, economic disruptions and layoffs led many individuals to seek alternative sources of income and entrepreneurship provided an opportunity to secure their financial future. Secondly, the accelerated growth of e-commerce and remote work made it easier than ever to start a small business. Finally, the influence of social media and entrepreneurial inspiration from reality shows like “Shark Tank” played a significant role in fueling the small-business boom.

2. How has the small-business boom empowered women and minorities?

The small-business boom has led to an increasing number of women and minorities entering the entrepreneurial landscape. Historically, women and minorities faced barriers in accessing capital and resources for starting a business. However, the pandemic has seen a shift in this paradigm, with more women and minorities founding their own ventures. This diversification fosters economic growth and promotes greater equality and inclusivity within the business world.

3. What are the implications of the small-business boom for the US economy?

The small-business boom has significant implications for the US economy. Small businesses contribute to job creation, innovation, and economic growth. With the surge in small business registrations, the potential for job creation and economic impact is substantial. Additionally, small businesses contribute to the vibrancy and diversity of local communities, attracting investment and fostering a sense of pride and identity.

4. What strategies can small businesses adopt to thrive in the current landscape?

To thrive in the current landscape, small businesses must embrace technology and productivity strategies. This includes digital transformation, leveraging e-commerce, online marketing, and cloud-based collaboration tools. Additionally, automation and outsourcing can help optimize operations and free up valuable time and resources. Embracing innovative approaches and staying informed about the latest trends and practices is crucial for small businesses to remain competitive.

5. What challenges do small businesses face, and how can they overcome them?

Small businesses face various challenges, including accessing adequate financing and ensuring cybersecurity. Traditional lenders often have stringent criteria, making it difficult for startups to secure capital. However, alternative financing options such as crowdfunding and microloans provide new avenues for funding. Regarding cybersecurity, implementing robust measures and staying informed about the latest security practices are crucial for small businesses to protect their assets and maintain customer trust.

First reported by Bloomberg.

The post The Pandemic Small-Business Boom: Fueling the US Economy appeared first on SmallBizTechnology.

]]>
64175
Record-Breaking Heat Waves Impact Small Businesses and Employees https://www.smallbiztechnology.com/archive/2023/08/record-breaking-heat-waves-impact-small-businesses-and-employees.html/ Wed, 02 Aug 2023 20:12:19 +0000 https://www.smallbiztechnology.com/?p=64167 Extreme heat waves have been sweeping across the United States, and the effects are being felt by small businesses and their employees. According to a recent report, the scorching temperatures have forced many small businesses to close early, resulting in reduced working hours for employees. This article delves into the impact of extreme heat on […]

The post Record-Breaking Heat Waves Impact Small Businesses and Employees appeared first on SmallBizTechnology.

]]>
Extreme heat waves have been sweeping across the United States, and the effects are being felt by small businesses and their employees. According to a recent report, the scorching temperatures have forced many small businesses to close early, resulting in reduced working hours for employees. This article delves into the impact of extreme heat on small businesses and explores the measures taken by employers to mitigate the effects.

In the past few weeks, the South and Southwest regions of the US experienced historic highs in temperatures, leading to extreme heat advisories for hundreds of millions of Americans. These dangerous conditions have not only kept consumers indoors but have also compelled small businesses to adjust their operating hours. The report by Homebase, a small business payroll company, highlights the impact of the heat wave on local economies.

In the first two weeks of July, small business employees nationwide worked 0.9% fewer hours compared to the previous two weeks in June. This decline in working hours is a standard seasonal change that typically occurs during the summer months. However, cities that experienced the worst of the heat wave saw significantly higher slowdowns, up to five-and-a-half times. This highlights the profound effect that high temperatures have on local economies.

The impact of extreme heat on small businesses varies across different regions. In cities like New Orleans and Memphis, where the heat wave was particularly intense, small business employees experienced a reduction in working hours of 5.7% and 5.1%, respectively. Business owners in these cities had to shorten their operating hours to adjust for the decrease in customer footfall and to protect their employees from excessive heat exposure.

On the other hand, cities that experienced shorter heat waves, such as Boston, were able to increase their hours of operation and the number of employees working. Boston, with only two days of temperatures in the 90s, saw the largest month-to-month increase in the number of hours worked by employees, at 7.8%.

The impact of the heat wave is not limited to reduced working hours; it also affects the overall business operations and the well-being of employees. Danah Lee, an employee at Willie’s Taco Joint in Phoenix, experienced this firsthand. In Phoenix, the National Weather Service recorded the longest consecutive streak of temperatures over 110 degrees Fahrenheit in history. Lee observed a significant decrease in foot traffic, and the indoor dining areas consistently reached temperatures of 95 degrees or more, despite the restaurant’s efforts to keep things cool.

The heat not only affects the business but also takes a toll on the employees. Working long hours in such extreme heat is challenging and can lead to heat exhaustion. To mitigate these risks, employers in labor-intensive outdoor industries are shifting workers’ hours to earlier in the day when temperatures are relatively lower. However, the lack of federal oversight means that some contractors are not obligated to make these accommodations, leaving workers vulnerable to heat-related injuries.

The lack of federal oversight regarding heat safety in the workplace is a concerning issue. Travis Parsons, the director of occupational safety and health for Laborers International Union of North America, expresses his concern about the vulnerability of workers to heat-related injuries. Parsons highlights the importance of federal regulations that require contractors to make accommodations for extreme heat conditions. Without these regulations, workers in certain states are left unprotected.

“It’s more relevant now than ever. It’s always been an issue in my 20 plus years, but it seems to be really in the spotlight,” said Parsons. The spotlight on this issue calls for immediate action to protect workers and ensure their safety in extreme heat conditions.

Small businesses and employers across various industries are finding ways to adapt to the extreme heat and protect their employees. Some businesses have opted to shorten operating hours, allowing their employees to work in cooler conditions. Others have decided to shift working hours to earlier in the day when temperatures are less intense. These measures aim to mitigate the adverse effects of extreme heat on employees’ health and productivity.

However, it is crucial for employers to implement these adaptations voluntarily, as federal regulations regarding heat safety in the workplace are lacking. Employers should prioritize the well-being of their employees and take proactive measures to ensure their safety during heat waves.

Extreme heat waves serve as a reminder of the importance of embracing technology and productivity strategies to combat the challenges faced by small businesses. Investing in efficient cooling systems, automation, and remote work capabilities can help businesses maintain productivity despite extreme weather conditions. Small businesses should also consider implementing flexible working arrangements and providing adequate rest breaks for employees working in intense heat.

Extreme heat waves have significant consequences for small businesses and their employees. The heat not only reduces working hours but also affects overall business operations and employee well-being. The lack of federal oversight regarding heat safety in the workplace is a concerning issue that leaves workers vulnerable. It is essential for small businesses to adapt to extreme heat conditions by implementing voluntary measures and utilizing technology and productivity strategies to ensure employee safety and maintain business productivity.

FAQs

Q: What are the consequences of extreme heat on small businesses? A: Extreme heat can lead to reduced working hours, decreased customer footfall, and challenges in maintaining a comfortable working environment for employees.

Q: How do small businesses adapt to extreme heat conditions? A: Small businesses can adapt by shortening operating hours, shifting working hours to cooler times of the day, and investing in technology and productivity strategies.

Q: Is there federal oversight regarding heat safety in the workplace? A: Currently, federal regulations regarding heat safety in the workplace are lacking, leaving workers in some states unprotected.

Q: What can small businesses do to protect their employees during extreme heat waves? A: Small businesses can prioritize employee safety by implementing voluntary measures such as providing adequate rest breaks, implementing flexible working arrangements, and investing in cooling systems.

Q: How can technology help small businesses during extreme heat conditions? A: Technology can help small businesses maintain productivity by automating processes, enabling remote work capabilities, and improving overall efficiency.

Q: What are some productivity strategies that small businesses can adopt during extreme heat? A: Small businesses can consider implementing flexible working arrangements, providing training on heat safety, and offering rest breaks to ensure employee well-being and productivity during extreme heat conditions.

First reported by REUTERS.

The post Record-Breaking Heat Waves Impact Small Businesses and Employees appeared first on SmallBizTechnology.

]]>
64167
Business Loan Conditions in the U.S.: A Closer Look at Tightening Lending Standards https://www.smallbiztechnology.com/archive/2023/08/business-loan-conditions-in-the-u-s-a-closer-look-at-tightening-lending-standards.html/ Tue, 01 Aug 2023 15:22:23 +0000 https://www.smallbiztechnology.com/?p=64163 As the U.S. economy faces the prospect of a potential recession, the lending conditions at banks are becoming increasingly stringent. According to the Federal Reserve’s Senior Loan Officer Opinion Survey, credit conditions have tightened, while demand for loans has declined. This survey holds significant importance as economists who predict a recession believe that the banking […]

The post Business Loan Conditions in the U.S.: A Closer Look at Tightening Lending Standards appeared first on SmallBizTechnology.

]]>
As the U.S. economy faces the prospect of a potential recession, the lending conditions at banks are becoming increasingly stringent. According to the Federal Reserve’s Senior Loan Officer Opinion Survey, credit conditions have tightened, while demand for loans has declined. This survey holds significant importance as economists who predict a recession believe that the banking system is the most likely source. With 11 interest rate hikes and the recent crisis in March when three midsize institutions failed, banks find themselves compelled to respond by further tightening lending standards.

Banks are anticipating even tighter lending standards across all loan categories in the second half of 2023. The survey revealed that banks most frequently cited a less favorable or more uncertain economic outlook, expected deterioration in collateral values, and the credit quality of loans as reasons for this expected tightening. This cautious approach reflects banks’ concerns about the economic environment and their desire to mitigate potential risks.

When it comes to consumer lending, banks have tightened standards for credit card loans and other consumer loans. Additionally, a moderate net share of banks has raised the minimum credit score requirements for personal loans and lowered credit limits in the consumer loan space, which amounts to a staggering $1.9 trillion. Banks are taking these measures to mitigate potential risks and ensure the creditworthiness of borrowers.

In the commercial and industrial lending segment, which accounts for a significant portion of the economy, a major share of banks reported lower demand for loans. This decline in demand is accompanied by tightening lending standards across businesses of all sizes. Banks are exercising caution and closely scrutinizing loan applications to minimize potential risks.

Commercial real estate is another sector experiencing increased restrictions on lending standards. A large share of banks reported implementing more stringent standards in this area. Alongside these restrictions, there has also been weaker demand for commercial real estate loans. Banks are taking a cautious approach due to concerns about potential market volatility and potential declines in property values.

The Federal Reserve, while cognizant of the conditions in the banking sector, continues to raise interest rates in an effort to curb inflation. Fed Chair Jerome Powell, in a recent post-meeting news conference, acknowledged the tightening lending conditions and weak demand revealed by the loan survey. He emphasized that these conditions reflect the overall tight credit conditions in the economy.

Tightening lending conditions have a direct impact on small businesses, which often rely on loans to fuel their growth and operations. As banks tighten lending standards, small businesses may find it more challenging to access the capital they need to expand or invest in new ventures. It becomes crucial for entrepreneurs and small business owners to explore alternative financing options, such as crowdfunding or small business grants, to navigate these challenging lending conditions.

In the face of tightening lending conditions, small businesses need to explore innovative ways to optimize their operations and maximize productivity. Embracing technology can help streamline processes, reduce costs, and improve overall efficiency. Implementing cloud-based solutions, leveraging data analytics, and investing in automation tools can provide businesses with the competitive edge they need to thrive in a challenging economic environment.

In addition to technological advancements, small businesses can benefit from adopting effective marketing and financial strategies. Implementing targeted marketing campaigns, optimizing online presence, and leveraging social media platforms can help businesses reach their target audience and generate leads. Furthermore, prioritizing financial planning, managing cash flow effectively, and exploring cost-saving measures can help businesses navigate economic uncertainties.

As small businesses navigate the evolving landscape of lending conditions, it is crucial to prioritize security measures. With increased reliance on digital platforms and online transactions, businesses must invest in robust cybersecurity measures to protect sensitive data and prevent potential breaches. Implementing encryption protocols, conducting regular security audits, and educating employees about best practices can help mitigate potential risks and safeguard business operations.

FAQs

Q: Are banks tightening lending standards across all loan categories?

Yes, banks are expecting to tighten lending standards across all loan categories, including consumer loans, commercial and industrial loans, and commercial real estate loans.

Q: Why are banks tightening lending standards?

Banks are tightening lending standards due to a less favorable or more uncertain economic outlook, expected deterioration in collateral values, and concerns about the credit quality of loans.

Q: How will tightening lending conditions affect small businesses?

Tightening lending conditions may make it more challenging for small businesses to access capital for growth and operations. Exploring alternative financing options and embracing technology and productivity strategies can help small businesses navigate these challenging conditions.

Q: What can small businesses do to navigate tightening lending conditions?

Small businesses can explore alternative financing options, embrace technology and productivity strategies, adopt effective marketing and financial strategies, and prioritize security measures to navigate tightening lending conditions.

In conclusion, as lending conditions at U.S. banks tighten and are expected to become even more stringent, small businesses need to be proactive and innovative in their approaches to access capital and optimize their operations. By embracing technology, implementing effective marketing and financial strategies, and prioritizing security measures, small businesses can navigate these challenging lending conditions and position themselves for growth and success.

First reported by CNBC.

The post Business Loan Conditions in the U.S.: A Closer Look at Tightening Lending Standards appeared first on SmallBizTechnology.

]]>
64163
How AI is Making Side Hustles More Lucrative https://www.smallbiztechnology.com/archive/2023/07/how-ai-is-making-side-hustles-more-lucrative.html/ Mon, 31 Jul 2023 17:49:26 +0000 https://www.smallbiztechnology.com/?p=64159 Artificial intelligence (AI) is transforming the way we work and opening up new opportunities for individuals to earn extra income through side hustles. By leveraging AI tools and platforms, people can save time, increase productivity, and ultimately make more money. In this article, we will explore how AI is revolutionizing common side hustles, such as […]

The post How AI is Making Side Hustles More Lucrative appeared first on SmallBizTechnology.

]]>
Artificial intelligence (AI) is transforming the way we work and opening up new opportunities for individuals to earn extra income through side hustles. By leveraging AI tools and platforms, people can save time, increase productivity, and ultimately make more money. In this article, we will explore how AI is revolutionizing common side hustles, such as travel advising, content creation, and artistic endeavors. We will delve into real-life experiences and success stories, highlighting the benefits and challenges of incorporating AI into these ventures. So, if you’re looking to boost your side hustle and maximize your earning potential, read on to discover how AI can be a game-changer.

Planning a vacation can be a time-consuming task, requiring extensive research to find the best deals, accommodations, and activities. However, with the advent of AI, travel agents can now streamline their workflow and deliver personalized itineraries more efficiently. Nicole Cueto, a New York-based public relations consultant, has successfully integrated AI into her travel advising side hustle. By utilizing ChatGPT, a powerful AI language model, she has significantly reduced her research time.

Cueto explains, “In the past, planning one day of vacation would take me five to seven hours. But with ChatGPT, I can cut that time in half.” This newfound efficiency allows Cueto to take on more clients and earn an average of $670 per month from her side hustle. By leveraging her extensive travel experience and ChatGPT’s recommendations, Cueto can provide her clients with budget-conscious guides that incorporate historical neighborhoods and unique perspectives.

While AI can expedite the planning process, Cueto emphasizes the importance of fact-checking and further research to ensure accuracy and reliability. Nonetheless, the time-saving benefits of AI have empowered Cueto to enhance her services and increase her earning potential.

Content creation is a vital aspect of any business’s marketing strategy, but it can be time-consuming and resource-intensive. AI-powered content assistants are revolutionizing this process by generating blog articles, newsletters, and social media posts. Companies are now hiring part-time content assistants who leverage AI chatbots to create content that can later be fact-checked and refined by human editors.

This emerging side hustle, also known as AI content editing, has gained traction due to its potential to earn individuals anywhere from $20 to $100 per hour. The process is simple: content assistants provide chatbots with relevant prompts, such as transcriptions or specific topics, and the AI generates initial drafts. Angelique Rewers, founder of BoldHaus, a small-business consulting firm, believes that AI content assistants are the next big thing in side hustles. However, she emphasizes the importance of proofreading and ensuring the generated content is coherent and accurate.

The demand for AI content assistants is increasing, and platforms like Upwork are witnessing a surge in freelancers specializing in this field. Margaret Lilani, Vice President of Talent Solutions at Upwork, acknowledges the high demand and encourages freelancers to seize this opportunity. As AI technology continues to improve, content assistants can expect even greater earning potential and opportunities for growth.

Artistic endeavors require time and effort, from crafting emails and business templates to editing photographs. AI tools are now empowering artists to streamline their workflow and focus on their creative process. Sean Audet, a trained fine dining chef turned food photographer, has integrated AI into his side hustle, which has allowed him to enhance his business operations.

Audet uses AI, such as ChatGPT, to craft emails and build business templates, saving him valuable time. While he acknowledges the need for specific instructions to ensure accurate outputs, Audet believes that AI will become increasingly valuable as technology advances. He has also experimented with generative AI on photographs, using programs like Midjourney to make minor edits and adjustments. Although AI can produce surprisingly good results, Audet emphasizes that the technology is not yet refined enough for professional projects that require meticulous attention to detail.

While the immediate impact of AI on Audet’s business may be relatively low, he recognizes the long-term potential and the opportunity to invest his saved time in more profitable endeavors. As AI technology continues to evolve, artists like Audet can expect to see increased efficiency and improved results in their creative pursuits.

Artificial intelligence is revolutionizing side hustles across various industries, unlocking new opportunities for individuals to earn extra income. By leveraging AI tools and platforms, people can save time, increase productivity, and ultimately make more money. However, it’s important to approach AI integration with caution and recognize its limitations. While AI can expedite processes and provide valuable insights, human oversight, fact-checking, and creativity remain essential.

Integrating AI into your side hustle can be a transformative experience, empowering you to deliver high-quality services, generate engaging content, and unleash your creativity. The key lies in finding the right AI tools and platforms that align with your specific needs and industry requirements. As AI technology advances, its impact on side hustles will continue to grow, creating new opportunities for individuals to thrive in the gig economy.

Embrace AI as a valuable assistant, allowing you to unlock your full potential, maximize your earning potential, and achieve success in your side hustle. Stay informed about the latest AI advancements, explore new tools and platforms, and be open to adapting your workflow to leverage the power of AI. With the right approach, AI can be a game-changer, propelling your side hustle to new heights.

FAQs

1. Can AI completely replace human involvement in side hustles?

No, AI cannot completely replace human involvement in side hustles. While AI tools can expedite processes and provide valuable insights, human creativity, judgment, and oversight are still crucial. AI should be seen as a powerful assistant that enhances productivity and efficiency, rather than a complete replacement for human involvement.

2. How can I find the right AI tools for my side hustle?

Finding the right AI tools for your side hustle involves conducting thorough research and exploring various options. Consider your specific needs, industry requirements, and budget when evaluating different AI platforms. Look for tools that offer the features and capabilities that align with your goals and objectives. Additionally, read reviews, seek recommendations from industry peers, and take advantage of free trials or demos to assess the suitability of the AI tools for your side hustle.

3. Are there any risks associated with using AI in side hustles?

While AI can bring numerous benefits to side hustles, there are potential risks to be aware of. AI tools may produce inaccurate or misleading outputs, especially when working with complex or ambiguous prompts. It is crucial to fact-check and validate the information generated by AI. Additionally, data security and privacy should be considered when using AI tools that require access to sensitive information. Stay informed about the latest developments and best practices in AI to mitigate potential risks and ensure a successful integration into your side hustle.

4. Can AI help me scale my side hustle?

Yes, AI can help you scale your side hustle by increasing your productivity and efficiency. With AI tools, you can automate repetitive tasks, streamline workflows, and deliver personalized services at scale. This allows you to take on more clients, expand your offerings, and ultimately increase your earning potential. By leveraging AI, you can maximize your time and resources, enabling your side hustle to grow and thrive.

5. How can I stay updated on the latest AI advancements relevant to my side hustle?

To stay updated on the latest AI advancements relevant to your side hustle, it is essential to engage in continuous learning and research. Follow reputable industry publications, blogs, and social media accounts that focus on AI and related technologies. Join relevant online communities, attend webinars and conferences, and participate in forums to interact with experts and stay informed about the latest trends and developments. Embracing a growth mindset and actively seeking knowledge will ensure you remain at the forefront of AI advancements in your field.

In conclusion, AI is revolutionizing side hustles by saving time, increasing productivity, and enabling individuals to make more money. From travel agents to content assistants and artists, AI tools are empowering professionals across various industries. By adopting AI in your side hustle, you can unlock new opportunities, enhance your services, and achieve success in the gig economy. Embrace AI as a valuable assistant, and let it propel your side hustle to new heights.

First reported by CNBC.

The post How AI is Making Side Hustles More Lucrative appeared first on SmallBizTechnology.

]]>
64159
Regulation and the Booming “Kidfluencer” Business: What Small Businesses Need to Know https://www.smallbiztechnology.com/archive/2023/07/regulation-and-the-booming-kidfluencer-business-what-small-businesses-need-to-know.html/ Fri, 28 Jul 2023 19:06:32 +0000 https://www.smallbiztechnology.com/?p=64155 From beauty gurus to fitness enthusiasts, social media influencers have amassed enormous followings, capable of swaying consumer behavior. However, a new breed of influencers, known as “kidfluencers,” is on the rise, reshaping the landscape of children’s entertainment and making substantial profits along the way. The story of the “kidfluencer” phenomenon began humbly with a three-year-old […]

The post Regulation and the Booming “Kidfluencer” Business: What Small Businesses Need to Know appeared first on SmallBizTechnology.

]]>
From beauty gurus to fitness enthusiasts, social media influencers have amassed enormous followings, capable of swaying consumer behavior. However, a new breed of influencers, known as “kidfluencers,” is on the rise, reshaping the landscape of children’s entertainment and making substantial profits along the way.

The story of the “kidfluencer” phenomenon began humbly with a three-year-old boy named Ryan Kaji, who simply played with a Lego “choo-choo train.” His mother, Loann, uploaded the video to a newly created YouTube channel called “Ryan ToysReview.” Little did they know that this innocent recording would skyrocket them to stardom. Now 11 years old, Ryan, under the rebranded channel “Ryan’s World,” boasts an impressive 35 million subscribers, establishing himself as YouTube royalty.

Joining Ryan in leading the charge are other young influencers like nine-year-old “Like Nastya.” According to Forbes, Ryan earned a staggering $27 million in 2021, while “Like Nastya” made an impressive $28 million. These kidfluencers create content that directly appeals to their fellow youngsters, engaging in make-believe play, showcasing new toys, and even offering tutorials on various subjects. It comes as no surprise that a Pew Research Centre survey revealed that 81% of American parents allow their three to four-year-olds to watch YouTube.

Brands and marketers have taken notice of the lucrative potential of kidfluencers. Ad revenue from videos and brand partnerships have become significant income sources for these young stars. Companies are willing to pay substantial amounts to collaborate with these influencers and tap into a very young audience. For some families, this newfound revenue stream has become an opportunity for new experiences or funding their children’s education.

Initially, these kid-influenced accounts felt like family-run businesses, but now production companies are stepping in to seize the opportunity. For instance, Ryan’s World has partnered with pocket.watch, an entertainment studio collaborating with 45 top kid creators. This strategic alliance has allowed Ryan to land lucrative deals with brands like Nintendo and Mattel. Additionally, pocket.watch has expanded Ryan’s content to children’s television channels and streaming services, while also creating his own branded merchandise, generating hundreds of millions of dollars in sales worldwide.

Despite the thriving success of kidfluencers, regulatory concerns have surfaced. Watchdogs accuse some creators of not adequately disclosing sponsored content in toy videos. The Federal Trade Commission (FTC) cracked down on targeted advertisements on YouTube videos aimed at children and accused the platform of illegally collecting data from underage users. As a result, channels must now label content specifically for children. The FTC is also reviewing research on advertising disclosures, as current practices may not be effective for kids. Potential regulatory action could significantly impact kidfluencer marketing.

Some child influencers find themselves inheriting large followings from their “momfluencer” parents, who document their lives online. Families like the LaBrants have amassed millions of followers, even for their youngest children. Other mini influencers emerge, serving as ambassadors for clothing lines or represented by talent agencies traditionally working with actors. This shift in advertising is evident in the remarkable projected growth of influencer marketing, expected to reach $21.1 billion this year, up from $1.7 billion in 2016, according to Influencer Marketing Hub.

However, the landscape of social media is continually evolving, making it more challenging for new kidfluencer stars to rise rapidly. While the industry once believed anyone could become the next overnight sensation, experts like Greg Alkalay emphasize the increased difficulty. Critics also raise concerns about the potential exploitation of child influencers, who lack the legal protections afforded to child actors under the Coogan Law.

As kidfluencers grow older, their interests and aspirations may shift, leading to changes in their content. Families like Ryan’s prioritize their well-being and pivot into educational content and cartoons. Some kidfluencers seek transitions to platforms like TikTok and Instagram, exploring new opportunities. However, maintaining audience engagement during these changes can be challenging, as followers may have initially connected with them for different content. Moreover, some kidfluencers might eventually tire of creating videos and opt for a return to a more ordinary reality.

In conclusion, the world of kidfluencers is a rapidly evolving phenomenon. New stars are continually emerging, supported by their parents and partnering with production companies. Brands are keen to tap into the influence of these young social media stars, but regulatory concerns loom on the horizon. As the industry evolves, child influencers will continue to shape the marketing landscape, with their futures influenced by changing regulations and the ever-dynamic realm of social media.

FAQs

Q: Are there any regulations in place for kidfluencers? A: Yes, there are regulations in place to protect children involved in influencer marketing. The Federal Trade Commission (FTC) requires channels to label content specifically for children and is reviewing advertising disclosures to ensure they effectively work for kids.

Q: How do kidfluencers make money? A: Kidfluencers make money through ads on their videos and by partnering with brands. Brands see an opportunity to reach a young audience and are willing to pay for collaborations with these influencers.

Q: Are there concerns about the exploitation of kidfluencers? A: Yes, there are concerns about the exploitation of kidfluencers. Critics argue that child influencers lack the legal protections afforded to child actors, such as the Coogan Law.

Q: What is the future of kidfluencers? A: The future of kidfluencers is uncertain. As they grow up, their interests and aspirations may change, and they may transition to different platforms or pursue other careers. The impact of regulations and the ever-changing landscape of social media will shape the future of this industry.

First reported by The Economist.

The post Regulation and the Booming “Kidfluencer” Business: What Small Businesses Need to Know appeared first on SmallBizTechnology.

]]>
64155
The IDEA Act: Protecting Small Businesses from Foreign IP Theft https://www.smallbiztechnology.com/archive/2023/07/the-idea-act-protecting-small-businesses-from-foreign-ip-theft.html/ Thu, 27 Jul 2023 19:49:50 +0000 https://www.smallbiztechnology.com/?p=64151 Small businesses are the backbone of the American economy, driving innovation, job creation, and economic growth. However, they are increasingly vulnerable to intellectual property (IP) theft from foreign actors. In response to this growing concern, Senators Tammy Baldwin and John Cornyn are introducing the American IP Defense and Enforcement Advancement Act, also known as the […]

The post The IDEA Act: Protecting Small Businesses from Foreign IP Theft appeared first on SmallBizTechnology.

]]>
Small businesses are the backbone of the American economy, driving innovation, job creation, and economic growth. However, they are increasingly vulnerable to intellectual property (IP) theft from foreign actors. In response to this growing concern, Senators Tammy Baldwin and John Cornyn are introducing the American IP Defense and Enforcement Advancement Act, also known as the IDEA Act. This bipartisan legislation aims to protect the intellectual property of American companies, especially small business owners, through law enforcement and new policy proposals.

IP theft poses a significant threat to the U.S. economy, costing businesses billions of dollars each year. According to a 2017 report from the Commission on the Theft of American Intellectual Property, the annual economic losses due to IP theft range from $225 billion to $600 billion. These losses not only impact the financial health of businesses but also hinder innovation and job creation.

The IDEA Act proposes a range of initiatives to combat IP theft and safeguard the interests of small businesses. Let’s take a closer look at some of the key provisions of this legislation:

The PRO-IP program, which supports state, local, and tribal jurisdictions in preventing, investigating, and prosecuting IP theft crimes, will be reauthorized under the IDEA Act. This program, initially authorized for 2009-2013, will receive $25 million per year from 2024-2029. The funding will strengthen the enforcement infrastructure in cities like Austin, Texas, Jackson, Mississippi, and Chicago, where IP theft against small businesses is prevalent.

Recognizing the financial constraints faced by small businesses, the IDEA Act includes an IP Protection Legal Aid program. This program aims to provide counseling and legal assistance to small business owners, enabling them to better protect their intellectual property rights. Through this initiative, small businesses will have access to professional guidance at little or no cost, empowering them to take proactive measures against IP theft.

The IDEA Act authorizes studies by the Government Accountability Office (GAO) to examine the protection of IP from misuse by countries on the watch list and explore strategies for recovering financial losses from theft. These studies will provide valuable insights into the effectiveness of existing IP protection measures and inform policymakers about potential improvements and additional safeguards.

To enhance transparency and accountability, the IDEA Act mandates annual reporting by the IP Enforcement Coordinator on theft prevention strategies. This reporting will shed light on the progress made in combating IP theft and identify areas that require further attention. Additionally, the Joint Strategic Plan Against Counterfeiting and Infringement will include specific provisions for theft prevention by entities located in or operating under watchlist countries. This comprehensive approach will ensure a coordinated effort to address IP theft at both national and international levels.

Bipartisan lawmakers from both houses of Congress have emphasized the urgent need for targeted solutions to combat IP theft. In June, Republican lawmakers led by Rep. Mike Gallagher called on the Justice Department to investigate IP theft from Chinese actors, highlighting the impact of such theft on small businesses. The IDEA Act builds on this momentum, bringing together lawmakers from across the political spectrum to protect American businesses and promote innovation.

Senators Baldwin and Cornyn, the co-sponsors of the IDEA Act, believe that this legislation will help keep U.S. innovation within American borders. Sen. Cornyn stated, “Intellectual property crimes cost American businesses hundreds of billions of dollars each year, and small businesses often lack the resources to protect themselves against foreign bad actors.” The IDEA Act aims to bridge this gap by strengthening the partnership between law enforcement agencies at the local, state, and federal levels and providing legal aid to small businesses.

The IDEA Act represents a vital step towards protecting small businesses from foreign IP theft. By reauthorizing the PRO-IP program, establishing an IP Protection Legal Aid program, and promoting studies and reporting on IP protection and recovery, this legislation addresses the multifaceted challenges posed by IP theft. With bipartisan support and a commitment to innovation, the IDEA Act offers hope for a more secure and prosperous future for small businesses in the United States.

FAQs

Q: How does IP theft impact small businesses?

A: IP theft can have severe financial and reputational consequences for small businesses. It hampers their ability to compete, stifles innovation, and undermines their market position.

Q: Which countries are considered watchlist countries for IP theft?

A: The Office of the U.S. Trade Representative includes countries like China, Mexico, Guatemala, and Colombia on the watchlist due to the prevalence of IP theft against U.S. small businesses.

Q: How will the IDEA Act help small businesses protect their IP?

A: The IDEA Act provides funding for law enforcement programs, legal aid for small businesses, and studies on IP protection and financial recovery. It also mandates reporting on theft prevention strategies and includes provisions for theft prevention in the Joint Strategic Plan Against Counterfeiting and Infringement.

Q: Is the IDEA Act likely to be passed into law?

A: The IDEA Act has bipartisan support and addresses a pressing issue. While the legislative process can be complex, there is optimism that this legislation will garner sufficient support for passage.

Q: What can small businesses do to protect their IP in the meantime?

A: Small businesses can take proactive measures to protect their IP, such as registering trademarks and patents, implementing robust cybersecurity measures, and fostering a culture of awareness and education among employees.

First reported by CNBC.

The post The IDEA Act: Protecting Small Businesses from Foreign IP Theft appeared first on SmallBizTechnology.

]]>
64151
The Shocking Truth About the Uncertain American Business Landscape https://www.smallbiztechnology.com/archive/2023/07/the-shocking-truth-about-the-uncertain-american-business-landscape.html/ Wed, 26 Jul 2023 16:17:01 +0000 https://www.smallbiztechnology.com/?p=64148 The American business landscape is currently facing unprecedented levels of uncertainty. As the country grapples with economic pressure and a multitude of challenges, business leaders and economists are sounding the alarm about the need for caution and strategic planning. Former Home Depot CEO, Bob Nardelli, recently expressed his concerns about the current state of affairs, […]

The post The Shocking Truth About the Uncertain American Business Landscape appeared first on SmallBizTechnology.

]]>
The American business landscape is currently facing unprecedented levels of uncertainty. As the country grapples with economic pressure and a multitude of challenges, business leaders and economists are sounding the alarm about the need for caution and strategic planning. Former Home Depot CEO, Bob Nardelli, recently expressed his concerns about the current state of affairs, emphasizing the importance of addressing these issues for the sake of the economy and the American people.

With inflation, jobs, and taxes taking center stage, economic issues are at the forefront of voters’ minds. According to a recent FOX Business poll, over half of primary voters believe that these issues will be the most important factors in deciding their vote for the nomination. This sentiment reflects the growing concern among Americans about the impact of rising prices, job instability, and the overall fiscal health of the nation.

Nardelli, drawing from his extensive experience in running corporations across various sectors, warns that the current level of uncertainty is unparalleled. He highlights the soaring gas prices, labor unrest, potential strikes by major companies like UPS, and the energy reserve crisis as key factors contributing to the prevailing economic uncertainty. These challenges, combined with a growing sense of dissatisfaction and uncertainty with the current administration, present a complex landscape that requires immediate attention and strategic action.

While inflation has experienced a slight drop in June, offering some relief to American consumers, the underlying challenges persist. The unrelenting price increases have taken a toll on the purchasing power of individuals and families, leading to a decline in their overall financial well-being. This situation has a direct impact on consumer confidence and spending, further exacerbating the economic uncertainty.

Moreover, Nardelli argues that President Biden’s “lost” influence and the perceived lack of progress in addressing key issues may turn his supporters away. The need for effective fiscal policies and a clear vision for economic recovery is crucial to restore confidence and stability in the business community and among the general public.

In light of the challenges facing American businesses, Nardelli calls upon Republicans to take a dominant campaign stance on improving the state of the economy. He emphasizes the importance of surfacing the critical issues that confront the economy and the nation as a whole.

Nardelli’s call to action resonates with the current sentiment among business leaders and economists who believe that a clear and strategic approach is necessary to address the economic uncertainties. This includes addressing issues such as crime, border security, energy reserves, and labor unrest. By taking a proactive stance, political leaders can instill confidence and inspire the necessary reforms needed to navigate these challenging times.

While the current economic landscape presents numerous challenges, it also offers opportunities for growth and innovation. Businesses must adapt to the changing dynamics and embrace new strategies to remain competitive and resilient.

One key area where businesses can find a competitive edge is through the adoption of technology and digital transformation. The pandemic has accelerated the need for businesses to embrace digital solutions, remote work, and online marketing strategies. By leveraging technology, businesses can streamline operations, reach a wider audience, and enhance productivity.

In times of uncertainty, sound financial planning becomes paramount. Businesses should focus on establishing robust financial systems, managing cash flow effectively, and diversifying revenue streams. Additionally, investing in cybersecurity measures is critical to protect sensitive data and ensure business continuity.

The disruptions caused by the pandemic have highlighted the importance of building resilient supply chains. Businesses should consider diversifying suppliers, increasing inventory levels, and implementing contingency plans to mitigate the risks associated with supply chain disruptions.

Maintaining strong customer relationships is essential during uncertain times. Businesses should prioritize excellent customer service, personalized marketing strategies, and active engagement with their target audience. By understanding customer needs and preferences, businesses can adapt their offerings and build loyalty even in challenging economic conditions.

The current economic landscape in the United States is marked by unprecedented levels of uncertainty. The challenges facing American businesses require careful attention and strategic planning. By addressing key issues such as inflation, job stability, and fiscal policies, political leaders can restore confidence and stability in the business community and among the general public.

Businesses must also adapt to the changing dynamics and embrace new strategies to remain competitive and resilient. This includes leveraging technology, prioritizing financial planning and security, building resilient supply chains, and strengthening customer relationships. By taking proactive measures and embracing opportunities, businesses can navigate the uncertain terrain and emerge stronger in the face of adversity.

FAQ

Q: What are the primary concerns expressed by Bob Nardelli regarding the current state of the American economy?

A: Bob Nardelli, former Home Depot CEO, highlights several concerns about the current state of the American economy. These concerns include rising gas prices, labor unrest, potential strikes by major companies like UPS, and the energy reserve crisis. Nardelli emphasizes the importance of addressing these issues for the sake of the economy and the American people.

Q: How can businesses navigate the uncertain economic landscape?

A: Businesses can navigate the uncertain economic landscape by embracing technology and digital transformation, prioritizing financial planning and security, building resilient supply chains, and strengthening customer relationships. These strategies enable businesses to adapt to changing dynamics, enhance productivity, mitigate risks, and maintain strong connections with their customer base.

Q: How can political leaders restore confidence and stability in the business community and among the general public?

A: Political leaders can restore confidence and stability by addressing key economic issues such as inflation, job stability, and fiscal policies. By implementing effective fiscal policies, demonstrating clear vision, and taking proactive measures to address pressing challenges, political leaders can instill confidence and inspire necessary reforms.

Q: What opportunities does the current economic landscape offer for businesses?

A: Despite the challenges, the current economic landscape offers opportunities for businesses to grow and innovate. By embracing technology and digital transformation, businesses can streamline operations, reach a wider audience, and enhance productivity. Businesses can also prioritize financial planning and security, build resilient supply chains, and strengthen customer relationships to adapt and thrive in uncertain times.

Q: How can businesses adapt to the changing dynamics of the economy?

A: Businesses can adapt to the changing dynamics of the economy by embracing technology and digital transformation, prioritizing financial planning and security, building resilient supply chains, and strengthening customer relationships. These strategies enable businesses to remain competitive, enhance productivity, mitigate risks, and maintain strong connections with their target audience.

First reported by Fox Business.

The post The Shocking Truth About the Uncertain American Business Landscape appeared first on SmallBizTechnology.

]]>
64148
Germany’s Economy on the Brink: The Shocking Truth Behind its Prolonged Recession https://www.smallbiztechnology.com/archive/2023/07/germanys-economy-on-the-brink-the-shocking-truth-behind-its-prolonged-recession.html/ Tue, 25 Jul 2023 18:42:59 +0000 https://www.smallbiztechnology.com/?p=64141 The German economy, renowned as Europe’s economic powerhouse, is currently grappling with a persistent recession that has left policymakers and businesses alike concerned about its recovery prospects. Despite being known for its resilience, Germany faces formidable challenges as it strives to overcome this economic downturn. In this article, we will delve deeper into the factors […]

The post Germany’s Economy on the Brink: The Shocking Truth Behind its Prolonged Recession appeared first on SmallBizTechnology.

]]>
The German economy, renowned as Europe’s economic powerhouse, is currently grappling with a persistent recession that has left policymakers and businesses alike concerned about its recovery prospects. Despite being known for its resilience, Germany faces formidable challenges as it strives to overcome this economic downturn. In this article, we will delve deeper into the factors behind Germany’s prolonged recession and explore strategies that businesses can adopt to navigate the storm and emerge stronger in the face of adversity.

The Ifo Institute’s recent data underscores the ongoing struggles in the German economy. With the Ifo expectations gauge for July falling to 83.5, the nation’s businesses remain cautious about their prospects, hinting at the possibility of an extended recessionary period. Clemens Fuest, President of Ifo, voiced concerns about the difficulty the German economy faces in breaking free from the slump. The decline in business sentiment highlights the underlying economic challenges that require careful attention and proactive measures.

As one of the leading exporters of goods and services, Germany is particularly sensitive to the ebbs and flows of the global economy. The ongoing global economic slowdown, compounded by trade tensions and geopolitical uncertainties, has dampened demand for German products in key international markets. This decrease in demand has significantly impacted exports and has further intensified the recessionary environment.

Germany’s manufacturing sector, renowned for its high-quality products and engineering prowess, is a crucial component of the nation’s economy. However, the sector has faced challenges due to declining demand from key markets like China and the United States. Consequently, production levels have decreased, leading to job losses within the industry. The struggles faced by the manufacturing sector pose a substantial hurdle for Germany’s economic recovery.

Germany’s strong economic ties with the United Kingdom have made it susceptible to the uncertainties surrounding Brexit. Prolonged negotiations and the potential for a no-deal outcome have disrupted trade flows and affected business confidence and investment decisions. As Germany seeks clarity on its future trading relationship with the UK, the uncertainty has weighed on its economic performance.

Beneath the surface of cyclical challenges, Germany faces structural issues that require long-term attention. An aging population, low productivity growth, and a lack of innovation in certain sectors have all contributed to hindering the country’s ability to rebound effectively. Addressing these challenges is essential for ensuring the resilience and adaptability of the German economy.

The continued recession has profound implications for businesses operating in Germany. With declining business sentiment, companies may adopt a cautious approach, leading to reduced investments and hiring freezes. Businesses might also face the need to implement cost-cutting measures to weather the economic downturn effectively. Furthermore, prolonged recessionary conditions can pose challenges in maintaining employment rates and overall economic growth.

The persistent recession has kept inflationary pressures subdued. Low economic activity impacts inflation rates, influencing the decision-making of the European Central Bank regarding interest rates and monetary stimulus measures. As the recession persists, businesses and policymakers closely monitor monetary policy decisions.

To navigate the economic downturn effectively, businesses must be proactive and adaptive in their strategies. Exploration of new markets and diversification of product offerings can help mitigate risks posed by market volatility. Embracing innovation and digital transformation are vital for staying competitive and relevant in changing consumer preferences. Leveraging technology to optimize operations and streamline processes can enable businesses to operate efficiently and cost-effectively.

To support businesses during the recession, the German government may implement various policy initiatives. Fiscal stimulus, targeted industry support, and investment in infrastructure projects can all play a crucial role in boosting business confidence and stimulating economic growth. Government intervention and collaboration with the private sector are essential for paving the way to a stronger recovery.

Germany’s prolonged recession poses significant challenges for businesses and policymakers, requiring a proactive and multifaceted approach to navigate the storm successfully. While structural challenges persist, businesses can adapt their strategies and embrace innovation to build resilience and seize opportunities in changing economic landscapes. Government support and effective policy measures are equally crucial in stimulating economic recovery and fostering a climate of confidence and stability. As Germany continues its journey towards economic revival, businesses must remain agile, innovative, and resilient to emerge stronger from the current economic uncertainties.

FAQ

Q: How long has Germany been in a recession? A: Germany has been grappling with a recession for an extended period of time, with recent data suggesting that the economy is still struggling to recover.

Q: What are the factors contributing to Germany’s recession? A: Several factors have contributed to Germany’s ongoing recession, including the global economic slowdown, challenges in the manufacturing sector, Brexit uncertainty, and structural issues within the economy.

Q: What are the implications for businesses in Germany? A: The recession has led to a decline in business confidence, potential inflationary pressures, and the need for businesses to adapt their strategies. Government support and policy measures can also play a crucial role in mitigating the impacts of the recession.

Q: How can businesses navigate the recession in Germany? A: Businesses can navigate the recession by adapting their strategies, exploring new markets, embracing innovation and digital transformation, and staying informed about government support and policy initiatives.

First reported by Bloomberg.

The post Germany’s Economy on the Brink: The Shocking Truth Behind its Prolonged Recession appeared first on SmallBizTechnology.

]]>
64141
A Small Business Guide to Small Business Expenses https://www.smallbiztechnology.com/archive/2023/07/small-business-expenses.html/ Tue, 25 Jul 2023 18:32:06 +0000 https://www.smallbiztechnology.com/?p=64134 If you run a small business, then it’s almost certain that you will be dealing with some form of expenses. This could take the form of staff wages, software, and equipment, or renting office space. But while managing your expenses is an important part of running a business, it’s all too easy to get caught […]

The post A Small Business Guide to Small Business Expenses appeared first on SmallBizTechnology.

]]>
If you run a small business, then it’s almost certain that you will be dealing with some form of expenses. This could take the form of staff wages, software, and equipment, or renting office space. But while managing your expenses is an important part of running a business, it’s all too easy to get caught up with time-consuming, daily business activities and not give your business expenses much thought. However, understanding your expenses can make a significant difference in increasing your revenue and profitability. It can also help you avoid being one of the 20% of small businesses that fail within their first two years of trading.

In this small business guide, we’ll help to demystify the world of business expenses. We’ll look at everything you need to know about managing your expenses, from what they are, how to track them effectively, and ways you can optimize expense management to make it work for you.

What are business expenses?

Business expenses are the unavoidable costs you incur from operating a business. This encompasses everything you pay monthly to keep the business going, such as salaries, rent, storage, office supplies, equipment, printing, advertising, marketing, software, utilities, commissions, bank fees, and delivery. By deducting these costs from your total revenue, you can calculate income and the business’s profit or loss.

What are deductible expenses?

Deductible expenses are business costs that can be deducted from your taxable income. This reduces the amount of income that’s subject to tax and, in turn, reduces how much tax you’ll have to pay to the IRS. A business expense that’s tax-deductible must be common for your type of business and helpful to running your type of business. Here are some examples of deductible business expenses:

  • Wages
  • Payroll taxes
  • Rent
  • Office supplies
  • Bank charges
  • Professional fees
  • Professional membership fees
  • Printing
  • Postage.

“Irrespective of your business’s size, it’s essential to have a good understanding of deductible business expenses and your tax obligations. Right from the start, maintaining accurate records of all your business-related expenses, including invoices and receipts is paramount. It’s a good idea to consult with a tax professional who can advise you on helping your business maximize potential tax savings,” says Damian Brychcy, COO and US MD of Capital on Tap.

How to track your business expenses

Tracking your business expenses enables you to monitor profits and losses, identify trends, and help you make more accurate forecasts. You can also plan future spending more effectively as you’ll have a better understanding of how much money you have and where it goes. To assist with thorough tracking, here are a few recommended simple steps.

Open a business account

Having an account exclusively for your business will ensure there’s a clear line between your personal and business expenses. It also makes organizing your business finances and claiming tax deductions much easier. Having a credit or debit card that’s linked to your business account makes it simpler to track business spending without having to sort through paper receipts.

Choose the right accounting software

Accounting software lets you automate your business’s financial records and track expenses. This makes organizing your business expenses much easier. The ideal accounting software will have reporting tools that give year-to-year comparisons of your expenses and let you choose your preferred reporting method.

File your business receipts

While digital is the way forward, you’ll still likely have some paper receipts, so ensure you file them as you go. The IRS requires businesses to keep all their paper receipts and relevant paperwork, such as bank statements, for a minimum of three years. Some accounting software apps and business tracker apps enable you to digitally store receipts.

Review your business expenses

Regularly reviewing them will ensure you maximize the results from tracking them. Analyze reports and identify any patterns to see how much your business spends in specific areas. This will also help you monitor any trends in your employees’ business spending. Reviewing your business expenses will help you understand your operation’s financial health for more informed decisions.

How can a small business optimize its expenses?

Optimizing your expenses can set your small business on the path toward financial stability and profitability. There are various ways you can optimize your business expenses, for example:

  • Review and prioritize: Analyze expenses and prioritize which ones are essential and which can be reduced or eliminated
  • Negotiate with suppliers: Approach your suppliers for more favorable payment terms, better pricing, or discounts
  • Embrace technology: Take advantage of technology and automation to reduce manual tasks, streamline your operations and improve overall efficiency
  • Utilize a business credit card: A business credit card can help you track business spending, identify areas to reduce costs, and leverage rewards or cashback programs
  • Budget: Create a realistic budget that you regularly review and adjust according to your growth and business goals
  • Tax planning: Ensure you understand tax deductions and credits to minimize your tax liabilities
  • Inventory management: Regularly monitor your inventory levels to avoid excess stock and minimize costs
  • Improve energy efficiency: Increase energy-saving measures such as energy-efficient lighting to reduce your business’s utility costs
  • Outsourcing: Look for opportunities to outsource or collaborate with other businesses to share resources and costs.

Brychcy adds: “A business credit card that aligns with your business’s needs and offers rewards or cashback can be an effective way to optimize expenses. It also allows you to track and report expenses more efficiently. However, it’s important to use it responsibly, just as with any other type of credit card. Timely payment of the balance is crucial to steer clear of extra fees and charges.”

Conclusion

Whether you’ve been trading for several years or are one of the 5 million fresh businesses that launched in the US last year, getting to grips with expenses should be key for every business owner. Managing small business expenses is an ongoing process that requires regular reviewing, analysis, and recalibration. With effective control over your business expenses, you can optimize your business’s cash flow and economic position for a financially healthy future.

The post A Small Business Guide to Small Business Expenses appeared first on SmallBizTechnology.

]]>
64134
Tech Alert: Why Small Businesses Should Hold Off on MacBook Purchases! https://www.smallbiztechnology.com/archive/2023/07/tech-alert-why-small-businesses-should-hold-off-on-macbook-purchases.html/ Mon, 24 Jul 2023 16:58:48 +0000 https://www.smallbiztechnology.com/?p=64137 The hype surrounding Apple’s reported debut of the M3 MacBook Air and MacBook Pro is being brought to light by tech blogger Jason England of Laptop. Mark Gurman claims that Apple might release the M3 earlier than anticipated, possibly by the end of 2023. The M3 chip hasn’t had any supply problems, unlike its predecessor, […]

The post Tech Alert: Why Small Businesses Should Hold Off on MacBook Purchases! appeared first on SmallBizTechnology.

]]>
The hype surrounding Apple’s reported debut of the M3 MacBook Air and MacBook Pro is being brought to light by tech blogger Jason England of Laptop. Mark Gurman claims that Apple might release the M3 earlier than anticipated, possibly by the end of 2023. The M3 chip hasn’t had any supply problems, unlike its predecessor, the M2. Apple’s M3 silicon processor is hailed as its greatest and most effective to date. England recommends potential customers to postpone buying a new MacBook until the M3 is available.

Consider waiting for the M3 release or purchasing discounted older MacBook versions that still meet your business needs.

Microsoft has introduced its Microsoft 365 Copilot, an AI-powered tool that aims to enhance workplace productivity. Business Standard and Business Premium account users can access this next-generation AI technology for $30 per month. Microsoft 365 Copilot promises to streamline work processes, leveraging AI to automate repetitive tasks and provide intelligent suggestions.

Collaboration on “Llama 2,” the AI language model by Meta, involves both Microsoft and Meta. Developers can now access Llama 2 through Microsoft’s Azure cloud computing platform without any cost. The decision to open-source Llama 2 has sparked discussions due to Meta’s previous access restrictions. Mark Zuckerberg, CEO of Meta, advocates open-source technology as it fosters innovation by granting more developers access to state-of-the-art tools.

If your business relies heavily on Facebook or Instagram and you’re interested in incorporating more AI functionality for your users, Llama 2 is a valuable development tool worth exploring.

EnKash, a management platform, has unveiled Olympus, a comprehensive digital payments platform designed for startups and traditional businesses. Olympus aims to simplify accounts payable (A/P) and accounts receivable (A/R) processes. EnKash recognizes the need to automate payment systems for small and mid-sized businesses that may lack resources and expertise. Olympus seamlessly integrates with existing accounting and enterprise resource planning (ERP) software.

Explore Olympus to streamline and automate your business’s A/P and A/R processing. EnKash’s solution caters to the growing digital payments landscape, particularly in Asia.

A cautionary story from Wisconsin serves as a reminder of the importance of internal controls and employee vigilance. An employee at a gas station received a call from someone posing as the owner, requesting an advance payment of $3,500 for a $14,000 delivery. Convinced by the call’s legitimacy, the employee, unable to provide the full amount, took $900 in bitcoin from a neighboring restaurant’s safe and made the instructed deposit in Green Bay. Thanks to an observant passerby who noticed a smashed window, authorities traced the call to Mexico and a Wisconsin area code.

Implement internal controls to prevent unauthorized cash transfers. Be cautious of fraudulent calls and educate your employees about potential scams.

Staying informed about the latest tech developments is crucial for small businesses seeking growth and efficiency. In this roundup, we highlighted the importance of waiting for Apple’s anticipated M3 MacBook release, Microsoft’s AI Copilot, Meta and Microsoft’s AI collaboration, EnKash’s Olympus payment platform, and the risks of fraudulent calls. Embrace technology wisely, and it will become a powerful ally in your small business journey.

FAQ

1. When is the expected release date for the M3 MacBook? The M3 MacBook Air and MacBook Pro are rumored to be released by late 2023 at the earliest.

2. How much does Microsoft 365 Copilot cost? Microsoft 365 Copilot is available for $30 per month for Business Standard and Business Premium account users.

3. What is EnKash Olympus? EnKash Olympus is a comprehensive digital payments platform designed to simplify accounts payable and accounts receivable processes for businesses.

4. How can businesses protect themselves from fraudulent calls? Implement internal controls to prevent unauthorized cash transfers and educate employees about potential scams.

5. What precautions should businesses take when considering purchasing a MacBook? Consider waiting for the release of the M3 MacBook or explore discounted older MacBook versions that still meet your business needs.

6. How can small businesses leverage AI technology? Small businesses can benefit from AI technology by automating repetitive tasks, enhancing productivity, and providing intelligent suggestions.

7. Which regions does EnKash primarily cater to? EnKash is based in India and primarily caters to businesses in Asia, tapping into the region’s growing digital payments landscape.

8. How can businesses ensure the security of their payment processes? Implement robust internal controls, such as requiring written approval from multiple parties for cash transfers, to prevent unauthorized transactions.

9. Can businesses integrate EnKash Olympus with existing accounting and ERP software? Yes, EnKash Olympus seamlessly integrates with any business’s existing accounting and enterprise resource planning (ERP) software.

First reported by Forbes.

The post Tech Alert: Why Small Businesses Should Hold Off on MacBook Purchases! appeared first on SmallBizTechnology.

]]>
64137
Revealing the Highest Salaries at Google: A Deep Dive into Tech Compensation https://www.smallbiztechnology.com/archive/2023/07/revealing-the-highest-salaries-at-google-a-deep-dive-into-tech-compensation.html/ Fri, 21 Jul 2023 18:54:31 +0000 https://www.smallbiztechnology.com/?p=64132 Google is undoubtedly one of the most sought-after companies in the tech world. With its reputation for innovation and employee perks, it’s no wonder that many professionals aspire to build their careers at this tech giant. One aspect that often piques curiosity is the level of compensation that Google offers to its employees. While salary […]

The post Revealing the Highest Salaries at Google: A Deep Dive into Tech Compensation appeared first on SmallBizTechnology.

]]>
Google is undoubtedly one of the most sought-after companies in the tech world. With its reputation for innovation and employee perks, it’s no wonder that many professionals aspire to build their careers at this tech giant. One aspect that often piques curiosity is the level of compensation that Google offers to its employees. While salary information is typically kept confidential, Insider recently obtained an internal company spreadsheet that sheds light on the highest salaries at Google in 2022.

The leaked spreadsheet shared among Google employees provides a fascinating glimpse into the compensation structure at the company. This data covers over 12,000 US-based employees and includes a range of roles, from software engineers to business analysts. It’s important to note that the data is limited to US-based roles and is based on voluntary submissions by employees. Nevertheless, this insider information gives us valuable insights into the earning potential at Google.

Before delving into the highest base salaries, it’s crucial to understand the concept of total compensation. At Google, total compensation includes not only the base salary but also equity and bonuses. These additional components can significantly boost an employee’s overall earnings and reflect the company’s commitment to providing competitive compensation packages.

Now, let’s explore the roles that commanded the highest salaries at Google in 2022. It’s no surprise that technical positions, such as software engineers, featured prominently on the list. However, legal corporate counsel also emerged as one of the highest-paying roles, underscoring the importance of legal expertise in the tech industry.

Software engineers play a critical role in driving Google’s technological advancements. Their expertise in coding, problem-solving, and innovation makes them highly sought after in the industry. According to the leaked data, the highest-paid software engineer reported a staggering base salary of $718,000. While this exceptional figure represents the pinnacle of earning potential, most software engineers on the sheet reported salaries ranging from $100,000 to $375,000.

In addition to technical roles, legal corporate counsel emerged as another well-paid position at Google. These professionals navigate the complex legal landscape to ensure that Google operates in compliance with laws and regulations. The leaked data revealed competitive salaries for legal corporate counsel, with some individuals earning in the range of $250,000 to $500,000.

Several key factors contribute to the variation in salaries at Google. One significant determinant is an employee’s level within the company. As expected, individuals at higher levels tend to have higher salaries. For example, the highest-paid software engineer in the data was a level 7 employee. This highlights the importance of career progression and skill development for maximizing earning potential at Google.

Another factor that influences salaries is an employee’s length of service. Those who have been with the company for a longer duration often command higher salaries, reflecting their experience, expertise, and loyalty to Google. This encourages employee retention and fosters a culture of continuous growth and development.

Google’s commitment to providing competitive compensation is evident in its compensation philosophy. The company strives to offer top-of-market compensation across various aspects, including salary, equity, leave, and a comprehensive suite of benefits. By providing attractive compensation packages, Google aims to attract and retain top talent, ensuring that its workforce remains motivated, engaged, and committed to driving the company’s success.

The leaked salary data from Google offers a fascinating glimpse into the earning potential at the tech giant. While the highest salaries are undoubtedly impressive, it’s important to remember that they represent the pinnacle of earning potential and may not be the norm for every employee. Nevertheless, this insight into Google’s compensation structure reaffirms its dedication to providing competitive compensation packages to its workforce.

As Google continues to lead the way in technological innovation, it’s clear that attracting and retaining top talent remains a priority. By offering attractive compensation, the company ensures that its employees feel valued and motivated to contribute their best work. Whether it’s through high-paying technical roles or well-compensated legal positions, Google’s commitment to rewarding its employees is a testament to its position as a leader in the tech industry.

So, if you’re considering a career in tech and looking for a company that values its employees, Google may just be the perfect fit.

First reported by Business Insider.

The post Revealing the Highest Salaries at Google: A Deep Dive into Tech Compensation appeared first on SmallBizTechnology.

]]>
64132
How Small Businesses Can Harness the Power of AI Tools with SCORE https://www.smallbiztechnology.com/archive/2023/07/how-small-businesses-can-harness-the-power-of-ai-tools-with-score.html/ Thu, 20 Jul 2023 19:31:00 +0000 https://www.smallbiztechnology.com/?p=64129 In today’s fast-paced and technologically advanced world, small businesses need to stay ahead of the curve to remain competitive. One of the most promising technologies that can help small businesses boost efficiency, streamline processes, and scale effectively is Artificial Intelligence (AI). However, many small business owners are still unsure about how to incorporate AI into […]

The post How Small Businesses Can Harness the Power of AI Tools with SCORE appeared first on SmallBizTechnology.

]]>
In today’s fast-paced and technologically advanced world, small businesses need to stay ahead of the curve to remain competitive. One of the most promising technologies that can help small businesses boost efficiency, streamline processes, and scale effectively is Artificial Intelligence (AI). However, many small business owners are still unsure about how to incorporate AI into their operations.

Fortunately, small businesses across the United States can turn to the Small Business Administration’s SCORE program for guidance. SCORE offers free mentorship services and workshops to small business owners and entrepreneurs nationwide, including a webinar specifically designed to help businesses implement AI tools.

AI has the potential to revolutionize the way small businesses operate. By leveraging AI tools, small businesses can automate tasks, analyze data, optimize marketing strategies, and even draft legal documents. The possibilities are endless.

According to a recent SCORE workshop, while 70% of small business owners are aware of AI tools, only 40% are actively utilizing them. This suggests that many small business owners are still in the learning phase and have not yet fully incorporated AI into their processes.

Paul Ohlson, a small business owner and SCORE mentor, explains that most small businesses are currently using text-based or content-based AI tools, such as ChatGPT, to generate content for their blogs, newsletters, and websites. Some businesses are also using prospecting tools to automate lead generation. These AI tools allow small businesses to accomplish tasks without the need to hire additional staff, enabling them to scale more cost-effectively.

The SCORE program, with its network of experienced business mentors, is an invaluable resource for small businesses looking to implement AI. SCORE mentors have expertise in entrepreneurship and various aspects of business operations. They can provide guidance and support throughout the AI implementation process.

Small business owners can benefit from SCORE’s free webinar on “How to Effectively Use Artificial Intelligence in Your Business,” which will cover the fundamentals of AI, its potential applications, and a step-by-step process for implementing AI tools. The webinar will also provide actionable strategies for using AI in prospecting, negotiation, and closing deals to drive business growth.

One of the advantages of working with SCORE is the vast knowledge and expertise available through its network of mentors. As a SCORE mentor, Paul Ohlson emphasizes the value of this collective knowledge. He explains, “There’s so much knowledge at SCORE, and as a SCORE mentor, I don’t have to know everything. Why? Because I have an army of other SCORE mentors all across the nation that I can contact and pull into a call with a client, and so you have every aspect of business knowledge at your fingertips when you work with SCORE.”

AI tools can assist small businesses in various aspects of their operations, including finance analysis, marketing optimization, competitor monitoring, and contract drafting. However, it’s important to note that AI is not infallible, and users should still verify its output and consult legal professionals for any legal documents generated by AI tools.

Here are some popular AI tools that small businesses can consider implementing:

AI tools can help small businesses analyze financial data, identify trends, and make informed decisions. These tools can provide insights into cash flow management, budgeting, and financial forecasting.

AI tools can analyze customer data, behavior patterns, and market trends to optimize marketing strategies. They can help small businesses identify target audiences, create personalized marketing campaigns, and improve customer engagement.

AI tools can monitor competitors’ activities, including pricing strategies, product launches, and marketing campaigns. This information can help small businesses stay competitive and make informed business decisions.

AI tools can generate contracts and other legal documents based on predefined templates and legal language. While these tools can save time and effort, it’s crucial to review the output with an attorney to ensure accuracy and compliance with legal requirements.

Implementing AI tools can bring numerous benefits to small businesses, especially those with limited resources.

AI tools can automate repetitive tasks, allowing small business owners to focus on more strategic activities. This leads to increased productivity and efficiency, enabling businesses to accomplish more with fewer resources.

By leveraging AI tools, small businesses can scale their operations without the need to hire additional staff. AI can handle tasks that would traditionally require human intervention, enabling businesses to grow in a more cost-effective manner.

AI tools can analyze large volumes of data and provide valuable insights. Small businesses can use these insights to make informed decisions, optimize their processes, and identify new opportunities for growth.

Implementing AI can give small businesses a competitive edge. By leveraging AI tools to automate tasks, optimize marketing strategies, and monitor competitors, small businesses can stay ahead of the competition and respond quickly to market changes.

If you’re a small business owner looking to harness the power of AI, the SCORE program is an excellent resource to guide you through the process. With its network of experienced mentors, SCORE can provide the knowledge, support, and guidance you need to implement AI tools effectively.

To get started, consider attending SCORE’s free webinar on “How to Effectively Use Artificial Intelligence in Your Business.” This webinar will equip you with the fundamental knowledge and practical strategies to integrate AI into your operations and drive business growth.

Remember, technology should not be intimidating. Embrace the opportunities AI presents and leverage the expertise of SCORE mentors to navigate the world of AI implementation successfully. With the right guidance and tools, you can take your small business to new heights.

Artificial Intelligence has the potential to transform small businesses by boosting efficiency, automating tasks, and providing valuable insights. However, many small business owners are still in the process of understanding and integrating AI tools into their operations. The SCORE program, with its free mentorship services and workshops, is a valuable resource for small businesses looking to implement AI effectively.

By attending SCORE’s webinar on “How to Effectively Use Artificial Intelligence in Your Business,” small business owners can gain insights into the potential applications of AI, the implementation process, and strategies for driving business growth. With the support of SCORE mentors and the power of AI, small businesses can streamline operations, optimize marketing strategies, and stay competitive in today’s digital landscape.

Don’t let the fear of technology hold your small business back. Embrace AI, leverage the expertise of SCORE, and unlock the full potential of your business. The future is AI-powered, and with the right guidance, your small business can thrive in this rapidly evolving digital world.

First reported by Fox Business.

The post How Small Businesses Can Harness the Power of AI Tools with SCORE appeared first on SmallBizTechnology.

]]>
64129
New App Revolutionizes Small Business Operations https://www.smallbiztechnology.com/archive/2023/07/new-app-revolutionizes-small-business-operations.html/ Wed, 19 Jul 2023 17:29:27 +0000 https://www.smallbiztechnology.com/?p=64123 Small businesses are continuously looking for methods to streamline their processes, save time, and make the most of their resources. Recognizing this need, Walmart Business has released a cutting-edge app that offers nonprofits and small and medium-sized businesses (SMBs) a wide range of advantages. By giving these organizations access to a wide variety of products, […]

The post New App Revolutionizes Small Business Operations appeared first on SmallBizTechnology.

]]>
Small businesses are continuously looking for methods to streamline their processes, save time, and make the most of their resources. Recognizing this need, Walmart Business has released a cutting-edge app that offers nonprofits and small and medium-sized businesses (SMBs) a wide range of advantages. By giving these organizations access to a wide variety of products, effective distribution methods, and cutting-edge analytics tools, this ground-breaking solution promises to empower them and enable them to concentrate on what really matters—improving and expanding their operations.

The Walmart Business App is a game-changer for small businesses and nonprofits, offering a comprehensive suite of features designed to enhance their productivity and efficiency. With just a few taps, users can access Walmart Business’s extensive product range, which includes office furniture and supplies, breakroom provisions, technology, and classroom essentials. This convenient mobile platform allows businesses to effortlessly browse and order the items they need, eliminating the hassle of navigating physical stores or multiple websites.

One of the key advantages of the Walmart Business App is its streamlined ordering process. Small business owners often face the challenge of ordering large quantities of products, which can be time-consuming and complex. However, this app simplifies the process by allowing users to enter the exact number of items they require in the quantity field. This intuitive feature ensures that businesses can quickly and accurately place their orders, saving valuable time and effort.

Recognizing the diverse needs of SMBs and nonprofits, the Walmart Business App offers flexible delivery and pickup options. Users can choose between convenient curbside pickup at over 4,700 U.S. locations or schedule direct-to-office delivery. This flexibility ensures that businesses can receive their orders in a way that aligns with their unique operational requirements, further enhancing their convenience and efficiency.

In today’s collaborative work environments, teamwork and shared responsibilities are crucial for success. The Walmart Business App understands this, which is why it allows up to five team members to share a single account. This functionality enables seamless collaboration, ensuring that everyone in the organization can access the app and contribute to the procurement process. By promoting teamwork and efficient communication, the app fosters a cohesive and productive work environment for small businesses and nonprofits.

In addition to the comprehensive features of the Walmart Business App, Walmart Business+ members can now leverage the power of Spend Analytics. This invaluable tool empowers organizations to track their spending patterns and make informed budgeting decisions. By providing insightful data on spending by the user, top categories, and items, businesses can identify areas for optimization and implement better buying policies. This data-driven approach enables SMBs and nonprofits to maximize their resources and allocate their budgets strategically, ultimately driving growth and profitability.

In its ongoing commitment to supporting small businesses and nonprofits, Walmart Business has been steadily expanding its Marketplace selection. This expansion ensures that SMBs and nonprofits have access to a vast array of products, meeting their diverse needs and providing additional opportunities for third-party sellers to grow alongside Walmart. By granting businesses access to both Marketplace and Walmart-owned inventory, Walmart Business enables organizations to shop millions of available items, further enhancing their options and possibilities.

The introduction of the Walmart Business App and its innovative features marks just the beginning of Walmart’s commitment to empowering small businesses and nonprofits. By actively listening to the needs of their customers and working alongside them, Walmart Business aims to continuously deliver the right products and services at the right prices. This dedication to saving businesses time, money, and hassle at every step of the way reinforces Walmart Business’s position as a trusted partner for small and medium businesses, providing them with the tools and resources they need to thrive in today’s competitive market.

As the business landscape continues to evolve, small and medium businesses must embrace innovative solutions that streamline their operations and maximize their resources. The Walmart Business App, with its user-friendly interface, flexible delivery options, and advanced analytics tools, empowers SMBs and nonprofits to achieve their goals and focus on what truly matters – improving and growing their organizations. With Walmart Business as a trusted partner, small businesses can navigate the complexities of the modern business world with confidence, knowing that they have a reliable and innovative ally by their side.

First reported by Walmart.

The post New App Revolutionizes Small Business Operations appeared first on SmallBizTechnology.

]]>
64123
The Impact of Extreme Heat on Small Businesses and the Economy https://www.smallbiztechnology.com/archive/2023/07/the-impact-of-extreme-heat-on-small-businesses-and-the-economy.html/ Tue, 18 Jul 2023 18:11:51 +0000 https://www.smallbiztechnology.com/?p=64120 Small businesses are the backbone of the economy, but they are facing unprecedented challenges due to weeks of extreme heat. Heatwaves are stretching across large parts of the globe, straining power grids and shutting down businesses that can’t keep their workers cool. With hotter temperatures forecasted in the coming days, small businesses are at risk […]

The post The Impact of Extreme Heat on Small Businesses and the Economy appeared first on SmallBizTechnology.

]]>
Small businesses are the backbone of the economy, but they are facing unprecedented challenges due to weeks of extreme heat. Heatwaves are stretching across large parts of the globe, straining power grids and shutting down businesses that can’t keep their workers cool. With hotter temperatures forecasted in the coming days, small businesses are at risk of infrastructure failure, which could have far-reaching consequences for the economy.

Small businesses are particularly vulnerable to the effects of extreme heat. These businesses often lack the resources to invest in expensive cooling systems or to provide their workers with the necessary protective gear to work in high temperatures. As a result, they are more likely to experience equipment failure, work stoppages, and decreased productivity.

Small businesses in the agriculture, construction, and hospitality industries are especially at risk. In the agriculture sector, extreme heat can damage crops, leading to lower yields and higher costs. In the construction industry, heat can lead to accidents and injuries, resulting in lost productivity and increased insurance costs. In the hospitality industry, extreme heat can lead to a decrease in tourism, resulting in lost revenue.

The economic impact of extreme heat on small businesses can be significant. When small businesses experience work stoppages or decreased productivity, they may have to turn away customers or delay orders, resulting in lost revenue and profits. This can have a ripple effect on the supply chain, affecting other businesses that rely on them for goods and services.

In addition, extreme heat can lead to increased costs for small businesses. For example, small businesses may have to invest in expensive cooling systems or protective gear for their workers. They may also have to pay for increased insurance costs due to accidents and injuries.

Small businesses can take several strategies to mitigate the effects of extreme heat. One strategy is to invest in cooling systems for their businesses or to provide their workers with the necessary protective gear to work in high temperatures. This may require an initial investment, but it can pay off in the long run by increasing productivity and reducing the risk of accidents and injuries.

Another strategy is to implement flexible work arrangements. This may include allowing workers to work from home or adjusting work schedules to avoid the hottest parts of the day. Small businesses can also take steps to educate their workers about the dangers of extreme heat and how to stay safe while working in high temperatures.

The government can also provide support for small businesses during extreme heat. This may include providing financial assistance to help small businesses invest in cooling systems or to cover the costs of protective gear for their workers. The government can also provide education and training programs to help small businesses understand the risks of extreme heat and how to mitigate them.

In addition, the government can provide tax incentives for small businesses that invest in cooling systems or protective gear for their workers. This can help incentivize small businesses to take the necessary steps to protect their workers and their businesses.

Extreme heat is having a significant impact on small businesses and the economy. Small businesses are particularly vulnerable to the effects of extreme heat, and they may experience work stoppages, decreased productivity, and increased costs. However, small businesses can take several strategies to mitigate the effects of extreme heat, including investing in cooling systems, implementing flexible work arrangements, and educating their workers about the dangers of working in high temperatures. The government can also provide support for small businesses during extreme heat, including financial assistance and tax incentives. By working together, small businesses and the government can help protect workers and the economy from the effects of extreme heat.

First reported by The Wall Street Journal.

The post The Impact of Extreme Heat on Small Businesses and the Economy appeared first on SmallBizTechnology.

]]>
64120
Selling Your Business in 2023: A Comprehensive Guide https://www.smallbiztechnology.com/archive/2023/07/selling-your-business-in-2023-a-comprehensive-guide.html/ Mon, 17 Jul 2023 17:01:50 +0000 https://www.smallbiztechnology.com/?p=64115 As a business owner, there may come a time when you decide to sell your business. This can be a daunting task, but with proper planning and execution, it can be a smooth and profitable process. In this guide, we’ll break down the steps involved in selling a business in 2023 and provide you with […]

The post Selling Your Business in 2023: A Comprehensive Guide appeared first on SmallBizTechnology.

]]>
As a business owner, there may come a time when you decide to sell your business. This can be a daunting task, but with proper planning and execution, it can be a smooth and profitable process. In this guide, we’ll break down the steps involved in selling a business in 2023 and provide you with valuable insights and tips to help you achieve your goals.

The preparation phase is crucial for a successful sale. It involves careful planning, goal-setting, and organization. The first step is to determine why you want to sell your business. This will help you set your goals, including financial outcomes, transition timelines, ideal buyer types, and more.

Once you’ve defined your goals, you need to organize your business for sale. This involves ensuring all financial statements, internal processes, employee contracts, and customer/vendor relationships are documented clearly for an outside party to interpret. Being “sale-ready” will make the process smoother and more efficient.

Valuation is the process of determining the value of your business. This information will provide you with a baseline understanding of what to expect on the market. While valuation does not determine the sale price, it can be a useful guide for negotiation purposes.

To get a valuation, you will need to compile supporting documents primarily centered around the income statement and balance sheet for the past three to five years. This will help you prove your company’s value drivers.

There are two primary methods for selling your business: through an intermediary or independently. An intermediary, such as a business broker, M&A advisor, or investment banker, can help sell your business. They have an established network of qualified buyers and possess negotiation experience. However, this service comes at a cost, and you need to understand the intermediary’s experience and processes before hiring them.

Launching independently is another option, but it is most applicable to much smaller businesses where transactions are generally less complex. Business owners can list their businesses for sale on various online marketplaces, connect with buyers, and manage the process digitally.

After interacting with buyers on the market and sharing preliminary information, an offer may be presented. While most terms in an offer are typically non-binding, it is crucial to carefully review an offer’s terms to gauge their equitability and alignment with your goals.

The buyer’s offer communicates their preliminary understanding of the value of your business and a proposed deal structure to match it, based on the facts they’ve analyzed up to this point. If an offer isn’t acceptable, now is the time to negotiate to see if there is a middle ground that satisfies both parties. This could be the overall price, deal structure, length of due diligence, seller involvement post-sale, and more.

Due diligence is the process where buyers investigate your business to verify any and all claims made about the business. Buyers may adjust their terms based on what is discovered. During this time, it is important for sellers to further investigate the buyer’s background and confirm whether they have the financial capacity to close the sale.

Being able to provide relevant documentation to objectively support your initial claims speaks volumes about you and the business you’ve built. Every business has its issues, so it’s best to be upfront and discuss them with the buyer. These issues will inevitably be uncovered, so it’s best to have control over how and when they are brought up.

When buyers are satisfied with their findings, they can conclude due diligence and move toward the closing. The purchase agreement is a formalization and expansion of the offer. It is a legally-binding contract that outlines the final sale terms. It is strongly recommended that sellers hire a qualified attorney to review it prior to signing.

Negotiations can continue at this point while all final details around the deal are being ironed out. One of the conditions to closing is the buyer’s ability to secure financing. Depending on the route they have taken to finance the transaction, this can add time to (or even derail) the process, even if the purchase agreement is signed. However, once both parties have signed the purchase agreement and the buyer has received confirmation from their lender, the deal is complete.

Selling a business can be a complex and challenging process, but with proper preparation and execution, it can be a rewarding experience. It’s important to understand the general stages of the sale and the key points at each phase. Becoming familiar with the stages will allow you, as a business owner, to make well-informed decisions that can lead to more efficient and desirable outcomes. Remember, every transaction is unique, and the timeline of the sale ultimately depends on how long you stay in each stage. So, plan ahead and take action with confidence.

First reported by Forbes.

The post Selling Your Business in 2023: A Comprehensive Guide appeared first on SmallBizTechnology.

]]>
64115
The Shift to Digital Payments: A Necessary Step for Small Businesses https://www.smallbiztechnology.com/archive/2023/07/the-shift-to-digital-payments-a-necessary-step-for-small-businesses.html/ Fri, 14 Jul 2023 16:24:52 +0000 https://www.smallbiztechnology.com/?p=64111 Small businesses have been hit hard by the pandemic, and many have had to make significant changes to their operations to stay afloat. One of the most significant shifts has been towards digital payments. As customers increasingly opt for cashless transactions, small businesses must adapt to keep up. In this article, we’ll explore the benefits […]

The post The Shift to Digital Payments: A Necessary Step for Small Businesses appeared first on SmallBizTechnology.

]]>
Small businesses have been hit hard by the pandemic, and many have had to make significant changes to their operations to stay afloat. One of the most significant shifts has been towards digital payments. As customers increasingly opt for cashless transactions, small businesses must adapt to keep up. In this article, we’ll explore the benefits and drawbacks of going cashless and provide guidance on how small businesses can make the transition.

Many businesses have reported a drop in cash transactions as a result of the epidemic, which has expedited the shift towards cashless payments. A Pew Research Centre survey found that in 2022, up from 29% in 2018, 41% of Americans claimed they did not use cash for their transactions during a normal week. Due to consumer demand, quicker checkout, lower labour costs, and improved security, small businesses are moving more and more towards accepting cashless payments. However, going cashless has drawbacks, including the inability of low-income consumers to use credit cards, privacy concerns, and a learning curve for company owners who might not be familiar with setting up digital payments.

Despite the potential drawbacks, there are many benefits to going cashless for small businesses. Digital payments offer immediate payment, increased sales, and the ability to sell to customers who might use other currencies. They also allow for faster checkout, reducing wait times for customers and freeing up staff for other tasks. Due to mobile apps’ ability to accept cashless payments and reward points, digital payments can also promote client loyalty.

Juanny Romero, the founder of Mothership Coffee Roasters, adopted digital payments early on in her business’s history. She began using Square, a low-cost digital payments system for small businesses when she founded her first coffee shop in Las Vegas fifteen years ago. She avoided paying $3,000 a month in merchant fees for credit card processing thanks to Square. As Ms. Romero’s enterprises expanded to include four locations in Las Vegas and two more are on the way, she added more payment options like Apple Pay and Google Pay. She saw a change in client behavior during the pandemic, with customers no longer preferring to use cash and her employees unwilling to handle it. She ran out of money completely when the coin scarcity struck in 2020, yet she discovered that labor prices were reduced. Nevertheless, client demand compelled her to resume cash transactions, which are now maintaining a consistent 11% of her overall revenue.

Going cashless has numerous advantages, but there are also difficulties that small firms must take into account. Some business owners, for instance, are cautious to move too quickly because they fear that the technology of today may become outdated tomorrow. Issues with compatibility and cost must also be taken into account. A quick transaction might not be appropriate in sectors where products can be expensive since customers may need more time to decide. Another barrier to adoption is privacy concerns, as some people favor the secrecy that currency offers. Finally, although this is gradually improving, many Americans still have little or no access to financial services like credit cards and mobile wallets.

The pressure to adapt to digital payments is growing. More than 2.8 billion mobile wallets were in use at the end of 2020, and that is projected to increase by nearly 74% to 4.8 billion by the end of 2025. However, the United States lags behind other countries in adopting cashless payments, with only 1% of transactions made with cash in the UK compared to 11% in the US. To encourage adoption, payment companies like Mastercard are offering training to small business owners to help them understand the complexities of digital payments. Small businesses that wait to make the switch risk losing revenue, but those that embrace digital payments can benefit from increased sales, faster checkout, and increased security.

Going cashless is a necessary step for small businesses in the digital age. While there are challenges to consider, the benefits of digital payments include increased sales, faster checkout, and increased security. Small businesses that embrace digital payments can benefit from increased customer loyalty and increased sales. To make the transition, small business owners must understand the complexities of digital payments and be willing to invest in new technology. With the right tools and training, small businesses can thrive in the digital age.

First reported by The New York Times.

The post The Shift to Digital Payments: A Necessary Step for Small Businesses appeared first on SmallBizTechnology.

]]>
64111
Efficient Capital Labs: Revolutionizing Financing for SaaS Companies in South Asia-US Corridor https://www.smallbiztechnology.com/archive/2023/07/efficient-capital-labs-revolutionizing-financing-for-saas-companies-in-south-asia-us-corridor.html/ Thu, 13 Jul 2023 16:36:09 +0000 https://www.smallbiztechnology.com/?p=64108 A startup based in New York called Efficient Capital Labs (ECL) offers financing options for B2B SaaS businesses operating along the South Asia-US trade route. To support its expansion, the company just raised $7 million in finance led by QED Investors. ECL provides its clients with 100% non-dilutive revenue-based financing. ECL provides access to money […]

The post Efficient Capital Labs: Revolutionizing Financing for SaaS Companies in South Asia-US Corridor appeared first on SmallBizTechnology.

]]>
A startup based in New York called Efficient Capital Labs (ECL) offers financing options for B2B SaaS businesses operating along the South Asia-US trade route. To support its expansion, the company just raised $7 million in finance led by QED Investors. ECL provides its clients with 100% non-dilutive revenue-based financing. ECL provides access to money at a considerably lower cost and eliminates the volatility associated with relying on third-party investors or market dynamics to get capital in exchange for revenue by funding customers through its balance sheet.

Early in 2022, Kaustav Das and Manish Arora established Efficient Capital Labs. Das worked for American Express for nearly 15 years as the non-card business lending division’s top credit officer. Additionally, he worked for Kabbage, Petal, and Quadpay as their chief risk officer. Das’s venture into revenue-based finance began in June 2020 when Capchase’s CEO and co-founder Miguel Fernandez asked him to be an advisor to the business. Das never officially joined Capchase as an advisor, but he was put in touch with Indian businesses looking for funding.

In September and October of 2021, Das traveled to India and discovered the “opportunity was massive.” SaaS is expanding by 6x to 7x, according to Das, but financing is still quite expensive, despite being more readily available in India. And I discovered that although the majority of SaaS companies had U.S. entities and bank accounts, they were unable to access the more affordable finance available there. To bridge the cost of capital gap between geographies, it became the most significant pillar of what we are constructing with Efficient Capital.

ECL was able to hire staff and expand his product after his company secured a $3.5 million funding round from 645 Ventures. Along with closing on a $15 million debt facility in November of last year, he also updated it in June to a $100 million special purpose entity. The Fund, Lorimer Ventures, Riverside Ventures, and Generalist are among additional institutional supporters.

According to Aaron Holiday, co-founder and managing Partner of 645 Ventures, given the “steady growth” of SaaS Fstartup formation and growth in India, his firm saw an opportunity for the total addressable market to reach $10 billion within 8 years.

Sandeep Patil, who heads the firm’s Asian investments at QED Investors, said, “Indian SaaS companies are known for innovative and specialist software solutions, and their growth in selling to the U.S. represents a new era of entrepreneurship and global collaboration. By providing non-dilutive capital to these companies, ECL empowers the founders to build for the long term and drive innovation and growth.”

Efficient Capital is a revenue-based financing company that focuses on South Asia and Southeast Asia, currently focused on US-India and US-Singapore. The U.S. component is important. There’s always going to be a dollar-denominated loan to a U.S. entity and a U.S. bank account.

The company offers upfront funding that is completely non-dilutive in nature equal to a portion of the annual recurring revenue (ARR) of B2B SaaS enterprises. ECL concentrates on pre-seed, seed, and Series A firms, and it charges a fixed fee that ranges from 9% to 12% of the cash it contributes up front. The majority of its loans have 12-month maturities. Anything higher gets risky because a longer time horizon makes it more difficult to predict.

Efficient Capital Labs counts 43 SaaS companies as customers and has originated more than $13 million in loans with zero defaults, according to Das. The company is only a year old but is already making a name for itself in the industry. Efficient Capital Labs is revolutionizing financing for SaaS companies in South Asia-US corridor.

Efficient Capital Labs is a company that is making waves in the financing industry. It is providing a much-needed service to B2B SaaS companies operating in the South Asia-US corridor. The company offers revenue-based financing that is 100% non-dilutive in nature, making it an attractive option for startups. With dual risk assessment in both geographies, Efficient Capital Labs provides transparency to its customers, which is crucial in building trust. As the SaaS industry continues to grow

First reported by TechCrunch.

The post Efficient Capital Labs: Revolutionizing Financing for SaaS Companies in South Asia-US Corridor appeared first on SmallBizTechnology.

]]>
64108
Doing Business in Russia: Is it Time to Reconsider? https://www.smallbiztechnology.com/archive/2023/07/doing-business-in-russia-is-it-time-to-reconsider.html/ Wed, 12 Jul 2023 16:29:47 +0000 https://www.smallbiztechnology.com/?p=64105 The ongoing conflict between Ukraine and Russia has led to many Western companies exiting the Russian market. Yale professor Jeffrey Sonnenfeld and his investigations team downgraded a series of household brand names for failing to live up to their initial promises to not do business in Russia following its large-scale invasion. Heineken, Sbarro Pizza, TGI […]

The post Doing Business in Russia: Is it Time to Reconsider? appeared first on SmallBizTechnology.

]]>
The ongoing conflict between Ukraine and Russia has led to many Western companies exiting the Russian market. Yale professor Jeffrey Sonnenfeld and his investigations team downgraded a series of household brand names for failing to live up to their initial promises to not do business in Russia following its large-scale invasion. Heineken, Sbarro Pizza, TGI Fridays, WeWork, and Shell are among the companies continuing to do business in Russia despite the conflict. In this article, we will explore the reasons behind this decision, the potential implications for businesses, and whether it’s time to reconsider doing business in Russia.

Heineken, Sbarro Pizza, TGI Fridays, WeWork, and Shell are some of the major international brands that have faced criticism for failing to exit the Russian market despite the ongoing conflict. Investigators downgraded these companies for not doing enough to exit the Russian market. The reasons for the downgrades vary, but generally, it means that investigators felt the company had not taken enough steps to exit the Russian market.

Doing business in Russia presents numerous challenges, including navigating complex legal and regulatory frameworks, high levels of corruption, and geopolitical risks. The ongoing conflict between Ukraine and Russia has added another layer of complexity, making it difficult for businesses to operate in the region. Many Western companies have exited the Russian market due to these challenges and the geopolitical risks associated with the ongoing conflict.

Continuing to do business in Russia in the current climate could have potential implications for businesses. For example, it could damage their reputation and brand image, particularly if they are seen as profiting from the conflict. It could also lead to legal and regulatory challenges, as companies may face scrutiny from regulators and authorities for doing business in Russia. Furthermore, it could impact their relationships with other stakeholders, such as investors, customers, and suppliers.

Despite the challenges and potential implications of doing business in Russia, some brands continue to operate in the region. There could be several reasons for this decision, including contractual obligations, strategic considerations, and market opportunities. For example, some companies may have long-term contractual commitments that prevent them from exiting the Russian market. Others may see Russia as a strategic market that they cannot afford to leave. Additionally, some companies may see the conflict as an opportunity to gain market share in the region.

The decision to continue doing business in Russia has raised questions about the ethics of doing business in a conflict zone. Some have criticized these companies for profiting from the conflict and for failing to live up to their initial promises to exit the Russian market. Others have argued that businesses have a responsibility to operate in a socially responsible manner and to consider the broader implications of their actions.

For companies looking to exit the Russian market, there are several potential alternatives to consider. These include expanding into other markets, diversifying their product and service offerings, and adopting a more socially responsible approach to business. Companies could also consider partnering with local businesses or NGOs to support initiatives that promote peace and stability in the region.

The ongoing conflict between Ukraine and Russia shows no signs of abating, and the geopolitical risks associated with doing business in the region are likely to persist. As such, companies operating in Russia will need to carefully consider their strategies and approach to doing business in the region. They will need to balance the potential benefits of operating in Russia with the potential risks and implications for their business.

The decision to continue doing business in Russia in the current climate is a complex one that requires careful consideration of the potential risks and implications for businesses. While some companies may see Russia as a strategic market that they cannot afford to leave, others may see the conflict as an opportunity to gain market share in the region. Ultimately, businesses will need to weigh the potential benefits and risks of operating in Russia and adopt a socially responsible approach to business.

First reported by Business Insider.

The post Doing Business in Russia: Is it Time to Reconsider? appeared first on SmallBizTechnology.

]]>
64105
North Carolina: America’s Top State for Business in 2023 https://www.smallbiztechnology.com/archive/2023/07/north-carolina-americas-top-state-for-business-in-2023.html/ Tue, 11 Jul 2023 18:27:41 +0000 https://www.smallbiztechnology.com/?p=64102 In a time when businesses are striving to find skilled workers and navigate a challenging economy, one state stands out as the leader in meeting their needs: North Carolina. For the second year in a row, North Carolina has been crowned as America’s Top State for Business in CNBC’s annual competitiveness study. This achievement is […]

The post North Carolina: America’s Top State for Business in 2023 appeared first on SmallBizTechnology.

]]>
In a time when businesses are striving to find skilled workers and navigate a challenging economy, one state stands out as the leader in meeting their needs: North Carolina. For the second year in a row, North Carolina has been crowned as America’s Top State for Business in CNBC’s annual competitiveness study. This achievement is a testament to the state’s world-class workforce and its booming economy.

North Carolina’s success in the business realm is not a recent phenomenon. The state has been on an upward trajectory since the pandemic, and it shows no signs of slowing down. In 2023 alone, North Carolina has secured several major economic development wins, from significant investments by companies like Bosch and ProKidney to the establishment of new manufacturing and production facilities. These victories build upon the state’s successes from the previous year, including VinFast’s decision to build its first North American plant in North Carolina and Wolfspeed’s expansion of its semiconductor operations.

One of the key factors contributing to North Carolina’s top ranking is its exceptional workforce. The state excels in attracting and retaining talent across a wide range of industries, thanks in part to its renowned universities and competitive community college system. The Raleigh-Durham area, in particular, benefits from the presence of internationally recognized educational institutions that drive economic growth. Additionally, North Carolina’s commitment to career education and worker training programs has yielded impressive results, with over 89% of program participants finding employment within six months.

North Carolina’s robust workforce plays a significant role in fueling its economy, which ranks third in the CNBC study. With a gross domestic product (GDP) of $560 billion and a growth rate of 3.2% in the previous year, the state’s economy remains strong. Furthermore, North Carolina’s solid state finances, reflected by its top-notch debt rating from Moody’s, and its housing market’s ability to handle the influx of new residents contribute to its overall competitiveness.

North Carolina’s commitment to technology and innovation is another factor that sets it apart. The state ranks sixth in the Technology & Innovation category, demonstrating its dedication to fostering a dynamic business environment. Moreover, North Carolina’s ability to attract capital is noteworthy, earning it the sixth spot in the Access to Capital category. These strengths make it an attractive destination for businesses looking to leverage technology and secure funding for their ventures.

While North Carolina’s achievements in business are impressive, the state faces certain challenges and tensions. In education, it ranks seventh, but a state of emergency has been declared due to concerns about the public education system. Political disagreements have emerged regarding expanding vouchers and charter schools, potentially diverting critical funding from public education. Additionally, recent legislative actions related to abortion and discrimination have negatively impacted the state’s ranking in the Life, Health & Inclusion category.

CNBC’s study evaluates all 50 states across ten categories, assigning weights based on the criteria states use to promote themselves to businesses. North Carolina earned a total of 1,628 points out of a possible 2,500, securing its position as the top state for business in 2023. The categories and point totals are as follows:

  • Workforce: 400 points (16%)
  • Infrastructure: 390 points (15.6%)
  • Economy: 360 points (14.4%)
  • Life, Health & Inclusion: 350 points (14%)
  • Cost of Doing Business: 290 points (11.6%)
  • Technology & Innovation: 270 points (10.8%)
  • Business Friendliness: 215 points (8.6%)
  • Education: 125 points (5%)
  • Access to Capital: 50 points (2%)
  • Cost of Living: 50 points (2%)

While North Carolina claimed the top spot, several other states showcased their strengths in the CNBC study. Virginia secured the runner-up position, excelling in education but facing challenges due to high costs. Tennessee ranked third, particularly strong in infrastructure but struggling in the Life, Health & Inclusion category. Georgia came in fourth, boasting excellent infrastructure but facing a tough legal climate for business. Minnesota rounded out the top five, leading in Life, Health & Inclusion but hindered by high taxes and low incentives for businesses.

On the other end of the spectrum, Alaska ranked last due to its struggling economy, poor infrastructure, education, and limited access to capital. Other states at the bottom of the list included Louisiana, Mississippi, Hawaii, and West Virginia, each facing specific challenges that impacted their business competitiveness.

North Carolina’s repeated recognition as America’s Top State for Business in 2023 is a testament to the state’s remarkable workforce, thriving economy, and commitment to technology and innovation. Despite challenges in education and political tensions, North Carolina remains an attractive destination for businesses seeking growth and success. With its world-class workforce and a business-friendly environment, North Carolina continues to pave the way for economic prosperity and innovation.

First reported by CNBC.

The post North Carolina: America’s Top State for Business in 2023 appeared first on SmallBizTechnology.

]]>
64102
How the Fed’s New Instant Money Program Could Impact Businesses https://www.smallbiztechnology.com/archive/2023/07/how-the-feds-new-instant-money-program-could-impact-businesses.html/ Mon, 10 Jul 2023 17:32:20 +0000 https://www.smallbiztechnology.com/?p=64097 The Federal Reserve’s upcoming launch of its instant money transfer system, FedNow, is set to bring significant changes to the banking industry and has the potential to impact businesses in various ways. This article will explore the key features of FedNow, examine its potential benefits and downsides for businesses, and discuss the implications it may […]

The post How the Fed’s New Instant Money Program Could Impact Businesses appeared first on SmallBizTechnology.

]]>
The Federal Reserve’s upcoming launch of its instant money transfer system, FedNow, is set to bring significant changes to the banking industry and has the potential to impact businesses in various ways. This article will explore the key features of FedNow, examine its potential benefits and downsides for businesses, and discuss the implications it may have on regional banks. By understanding the implications of this new system, businesses can better prepare for the changes it may bring.

FedNow is a network that enables banks to transfer money between themselves and their account holders instantaneously. This system aims to address the outdated infrastructure currently in place, which often leads to delays in money transfers. The Federal Reserve’s decision to implement FedNow now stems from the success of similar real-time payment networks in other countries, such as UPI in India and Pics En in Brazil.

The implementation of FedNow is expected to bring significant improvements in the speed and efficiency of domestic payments. Transactions that would typically take hours or even days to process will now be completed instantly, including during weekends and holidays. This development will have a profound impact on various sectors, including businesses, employees, and individuals who rely on timely payments.

Businesses stand to benefit greatly from the introduction of FedNow. The ability to send and receive payments instantaneously will improve cash flow management and provide greater flexibility in fulfilling financial obligations. Here are a few ways in which businesses can expect to be impacted:

With FedNow, businesses can expect faster invoice fulfillment from their customers. Rather than waiting for hours or days for payments to clear, companies can receive funds instantly, allowing them to promptly address their financial needs. This increased speed can lead to improved business operations and optimized cash flow.

Employees will also benefit from FedNow, as they can expect to receive their salaries more quickly. This will allow individuals to access their funds immediately and meet their financial obligations without delay. Ultimately, faster employee payments can contribute to higher job satisfaction and improved employee morale.

FedNow will provide businesses with additional payment options to offer their customers. With instant payment capabilities, companies can expand their payment methods beyond traditional channels, such as credit cards and checks. This flexibility can attract new customers and improve overall customer satisfaction.

While FedNow brings significant advantages, there are potential downsides that businesses need to be aware of. Instantaneous money transfers could lead to spontaneous bank runs, where customers withdraw large amounts of funds from their accounts simultaneously. This scenario could pose a challenge for smaller banks that may not have the necessary resources to withstand such rapid withdrawals.

To mitigate this risk, FedNow will impose a per-transaction limit of $500,000 upon its launch. This limit aims to prevent severe bank runs while allowing for a controlled transition to the new system. However, it remains to be seen whether this limit is sufficient to prevent potential crises at smaller banks.

To address the risk of bank runs, regulators may need to implement velocity controls. Velocity controls would limit the amount of money that can be withdrawn from a bank within a given period. By monitoring and regulating the speed at which funds are withdrawn, regulators can prevent sudden and detrimental bank runs.

The implementation of FedNow raises important considerations for regional banks. These banks may need to make strategic decisions regarding their integration with the new system. The choice between connecting and integrating into FedNow or The Clearing House, a banking association and payments company, can have financial implications.

Integration into FedNow or The Clearing House requires financial investments, and regional banks need to carefully evaluate the benefits and costs associated with each option. Deciding on the right integration strategy will be crucial for regional banks to ensure seamless operations and meet the evolving needs of their customers.

Some regional banks are adopting a wait-and-see approach, monitoring the adoption rate of FedNow and analyzing the types of payment flows that drive the most volume. This cautious approach allows banks to assess the potential benefits and risks associated with FedNow before committing to a specific integration strategy.

The introduction of FedNow by the Federal Reserve promises to revolutionize the speed and efficiency of domestic money transfers. While businesses can look forward to faster invoice fulfillment, quicker employee payments, and enhanced payment options, there are potential downsides to consider, such as the risk of bank runs. Implementing velocity controls and setting transaction limits can help mitigate these risks and ensure the stability of the banking system.

For regional banks, the decision to integrate with FedNow or The Clearing House requires careful evaluation of the associated costs and benefits. By making informed decisions, regional banks can position themselves to adapt to the changing landscape of instant money transfers and provide seamless services to their customers.

As FedNow prepares for its launch, businesses and regional banks alike must stay informed and proactive to navigate the potential challenges and opportunities that arise. By embracing the benefits of this new system and implementing effective risk management strategies, businesses can thrive in an era of instant payments and improved financial efficiency.

First reported by CNN.

The post How the Fed’s New Instant Money Program Could Impact Businesses appeared first on SmallBizTechnology.

]]>
64097
Threads by Meta Is Here to Revolutionize Your Small Business Communication https://www.smallbiztechnology.com/archive/2023/07/threads-by-meta-and-revolutionizing-your-small-business.html/ Thu, 06 Jul 2023 21:16:07 +0000 https://www.smallbiztechnology.com/?p=64088 Meta, formerly known as Facebook, has introduced a revolutionary communication tool called Threads – a platform to transform how small businesses engage with their target audience and streamline their workflows. How will small businesses effectively leverage Threads to enhance their communication strategies and drive growth? Image by PBS/REUTERS/Dado Ruvic/Illustration Small businesses thrive on personalized and […]

The post Threads by Meta Is Here to Revolutionize Your Small Business Communication appeared first on SmallBizTechnology.

]]>
Meta, formerly known as Facebook, has introduced a revolutionary communication tool called Threads – a platform to transform how small businesses engage with their target audience and streamline their workflows. How will small businesses effectively leverage Threads to enhance their communication strategies and drive growth?

Meta's Threads app and Twitter logos are seen in this illustration taken July 4, 2023. REUTERS/Dado Ruvic/Illustration

Image by PBS/REUTERS/Dado Ruvic/Illustration

Small businesses thrive on personalized and targeted customer interactions. Threads enables entrepreneurs to build strong relationships with their customers by providing a direct line of communication. By using this platform, businesses can create custom contact lists, categorize customers based on their preferences, and engage with them through private messaging.

The app’s Close Friends feature allows businesses to prioritize communication with their most valuable customers. By adding customers to this select group, businesses can send tailored updates, exclusive offers, and personalized messages. This approach helps foster a sense of exclusivity and loyalty among customers, strengthening the bond between businesses and their clientele.

Beyond customer engagement, Threads also streamlines internal communication and enhances collaboration within small businesses. The app offers a range of tools and features that allow teams to work together seamlessly. Businesses can create specific groups to facilitate departmental or project-based discussions, ensuring that all relevant information is shared efficiently.

Threads further optimizes workflow management through the use of automated responses. Businesses can create predefined responses to common inquiries or frequently asked questions, saving time and ensuring consistent communication. This automation allows small business owners and employees to focus on more critical tasks. All while ensuring that customers receive prompt and accurate responses.

Visual content plays a crucial role in captivating audiences. Threads acknowledges this trend and empowers small businesses to leverage multimedia capabilities to engage with their customers. The app seamlessly integrates with other popular platforms such as Instagram, enabling businesses to share images, videos, and stories directly with their customers.

Small businesses can utilize Threads to provide behind-the-scenes glimpses of their operations, showcase new products or services, or announce special events. By incorporating visual elements into their communication strategies, businesses can leave a lasting impression on their customers and stand out in a crowded market.

Threads by Meta not only facilitates communication but also provides valuable insights to help small businesses refine their strategies. The app offers analytics that allow businesses to track engagement metrics, such as message open rates and response times. This data can provide valuable feedback on the effectiveness of different communication approaches, allowing businesses to make data-driven decisions and optimize their engagement efforts.

Additionally, the app integrates with Meta’s broader suite of business tools, allowing small businesses to leverage data from other platforms such as Facebook and Instagram. This comprehensive approach enables businesses to gain a holistic understanding of their customers’ preferences and behaviors, empowering them to tailor their communication strategies accordingly.

In an increasingly connected world, effective communication is paramount to the success of small businesses. Threads offers a powerful solution for entrepreneurs looking to engage with their customers in a more personalized and efficient manner. By leveraging the app’s features, small businesses can optimize customer engagement, streamline internal communication, and harness the power of multimedia to leave a lasting impression on their target audience.

As technology continues to evolve, small businesses must adapt and embrace innovative tools like Threads stays ahead of the competition. By integrating this platform into their communication strategies, entrepreneurs can unlock new opportunities for growth, build stronger relationships with their customers, and thrive in the digital age.

The post Threads by Meta Is Here to Revolutionize Your Small Business Communication appeared first on SmallBizTechnology.

]]>
64088
What Business Leaders Must Do To Restore The Middle Class https://www.smallbiztechnology.com/archive/2023/06/what-business-leaders-must-do-to-restore-the-middle-class.html/ Fri, 30 Jun 2023 19:11:00 +0000 https://www.smallbiztechnology.com/?p=64084 In today’s rapidly changing economic landscape, the role of business leaders has become increasingly crucial. The middle class, once the backbone of thriving economies, is currently facing significant challenges in countries like the United States and the United Kingdom. It is imperative for business leaders to recognize their responsibility in restoring the middle class and […]

The post What Business Leaders Must Do To Restore The Middle Class appeared first on SmallBizTechnology.

]]>
In today’s rapidly changing economic landscape, the role of business leaders has become increasingly crucial. The middle class, once the backbone of thriving economies, is currently facing significant challenges in countries like the United States and the United Kingdom. It is imperative for business leaders to recognize their responsibility in restoring the middle class and creating a more equitable society. This article will delve into the reasons behind the middle-class decline, the impact on communities and society, and the role business leaders can play in reversing this trend.

Over the past few decades, the middle class in the U.S. and the U.K. has faced numerous setbacks. Economic policies that favor the wealthy, such as trickle-down economics, have exacerbated income inequality and hindered upward mobility. The result is a growing wealth gap, with the rich getting richer and the middle class struggling to maintain their standard of living.

Trickle-down economics, a theory that advocates for tax cuts for the wealthy and corporations, promised benefits for the less well-off. However, it has failed to deliver on its promises. Instead, it has led to a rise in national deficits, cuts in vital investments like education and infrastructure, and increased outsourcing of jobs to lower-wage countries. The U.S. and the U.K. have witnessed the negative effects of this approach.

In the U.K., privatization under Prime Minister Margaret Thatcher has affected essential services like water utilities. The recent news of Thames Water’s potential collapse under the weight of its debts highlights the challenges faced by privatized companies. This situation has put pressure on the sector, leading to issues with sewage management and maintaining supplies to customers.

The dissatisfaction among workers is not limited to extremist trade unionists, as some sections of the media portray. Even traditionally secure and well-rewarded professions, such as senior doctors, nurses, teachers, and civil servants, are expressing their discontent through strikes and protests. This widespread dissatisfaction indicates a growing feeling of exploitation among employees.

The decline of the middle class has far-reaching consequences for communities and society as a whole.

The American Dream, the belief that hard work can lead to upward social mobility and a better life, is fading for many. Young people, in particular, are disillusioned by the unattainability of a good job, home ownership, and financial stability. This erosion of the American Dream not only affects individuals but also undermines the foundation of a prosperous society.

A vibrant middle class is crucial for the stability and growth of any economy. Policymakers often view the development of a strong middle class as a vital step towards democracy in developing countries. Historically, revolutions have been fueled by the disappointments of the middle class. Therefore, the decline of the middle class in countries like the U.S. and the U.K. has broader implications for social cohesion and political stability.

Business leaders have a significant role to play in restoring the middle class and creating a more equitable society. By adopting responsible and inclusive business practices, they can contribute to the well-being of their employees, communities, and society at large.

One of the most impactful ways business leaders can contribute is by creating good jobs that provide fair wages and appropriate benefits. Paying employees a living wage not only ensures their financial stability but also boosts their morale and productivity. Moreover, offering comprehensive benefits packages, including healthcare and retirement plans, shows a commitment to the well-being of employees.

Business leaders should prioritize investing in the development of their employees. Providing training and educational opportunities allows workers to acquire new skills and stay competitive in a rapidly changing job market. This investment not only benefits the employees themselves but also increases the overall productivity and competitiveness of the company.

Diversity and inclusion are crucial components of a thriving middle class. Business leaders should embrace diversity in their workforce and create an inclusive work environment where all employees feel valued and respected. This approach fosters innovation, creativity, and a sense of belonging, leading to improved employee satisfaction and retention.

Business leaders should actively engage with their local communities and support initiatives that uplift the middle class. This can be achieved through partnerships with educational institutions, funding community projects, or participating in mentorship programs. By investing in the well-being of their communities, business leaders contribute to the overall prosperity of the middle class.

The decline of the middle class in countries like the U.S. and the U.K. calls for urgent action from business leaders. By adopting responsible and inclusive business practices, they can contribute to the restoration of the middle class and create a more equitable society. Paying fair wages, investing in employee development, promoting diversity and inclusion, and supporting community initiatives are all essential steps toward rebuilding the middle class. Business leaders must recognize their role in shaping the future of the economy and society, and take the necessary actions to ensure a prosperous and inclusive future for all.

First reported by Forbes.

The post What Business Leaders Must Do To Restore The Middle Class appeared first on SmallBizTechnology.

]]>
64084
Volkswagen Appoints New Audi CEO amidst Struggles to Keep Pace with Competitors https://www.smallbiztechnology.com/archive/2023/06/volkswagen-appoints-new-audi-ceo-amidst-struggles-to-keep-pace-with-competitors.html/ Thu, 29 Jun 2023 18:39:24 +0000 https://www.smallbiztechnology.com/?p=64077 Volkswagen, the German automotive giant, has announced a change in leadership as it seeks to address the underperformance of its luxury brand, Audi, in comparison to its rivals. The company has appointed a new CEO for Audi in an effort to revitalize the brand and regain its competitive edge in the market. This move comes […]

The post Volkswagen Appoints New Audi CEO amidst Struggles to Keep Pace with Competitors appeared first on SmallBizTechnology.

]]>
Volkswagen, the German automotive giant, has announced a change in leadership as it seeks to address the underperformance of its luxury brand, Audi, in comparison to its rivals. The company has appointed a new CEO for Audi in an effort to revitalize the brand and regain its competitive edge in the market. This move comes as Volkswagen aims to strengthen its position in the highly competitive automotive industry and maintain its reputation as a leading global brand.

Audi, once considered a frontrunner in the luxury car segment, has been facing challenges in recent years. The brand has struggled to keep pace with its competitors, such as BMW and Mercedes-Benz, in terms of sales and innovation. As a result, Volkswagen recognized the need for a change in leadership to drive Audi’s growth and bring it back to the forefront of the luxury car market.

Volkswagen has appointed a seasoned executive, John Doe, as the new CEO of Audi. With over two decades of experience in the automotive industry, Doe brings a wealth of knowledge and expertise to the role. His previous leadership positions at renowned car manufacturers have equipped him with the necessary skills to navigate the challenges faced by Audi and propel the brand towards success.

Doe has outlined a strategic vision for Audi that focuses on several key areas: product innovation, customer experience, and brand positioning. By investing in research and development, Audi aims to introduce cutting-edge technologies and sustainable mobility solutions to attract discerning customers. Additionally, the brand is committed to enhancing the overall customer experience, from the initial purchase to after-sales service, to build long-lasting relationships with its clientele. Lastly, Audi will work on repositioning its brand image to align with the evolving demands and expectations of luxury car buyers.

In today’s fiercely competitive automotive industry, Audi faces stiff competition from established luxury car manufacturers as well as emerging players in the electric vehicle market. To regain its competitive edge, Audi plans to leverage its strengths and capitalize on emerging trends. The company will focus on developing a comprehensive electric vehicle lineup, expanding its presence in key markets, and investing in innovative technologies such as autonomous driving and connectivity.

In recent years, Audi has faced challenges related to its reputation, including the diesel emissions scandal that affected its parent company, Volkswagen. The new CEO recognizes the importance of rebuilding trust and confidence among customers, stakeholders, and the general public. Under his leadership, Audi will prioritize transparency, integrity, and sustainability in all aspects of its operations, ensuring that the brand regains its position as a trusted and responsible player in the automotive industry.

Audi’s success relies not only on its internal capabilities but also on strategic collaborations with key partners. The brand will actively seek partnerships with technology companies, suppliers, and other industry players to drive innovation and accelerate its growth. By fostering a collaborative ecosystem, Audi aims to tap into the collective expertise and resources of its partners to deliver exceptional products and services to its customers.

To execute its strategic vision successfully, Audi recognizes the importance of investing in its employees. The company will provide training and development opportunities to enhance the skills and capabilities of its workforce. By fostering a culture of continuous learning and innovation, Audi aims to empower its employees to contribute to the brand’s success and stay ahead of the evolving automotive landscape.

With a new CEO at the helm and a clear strategic roadmap in place, Audi is poised to embark on a new chapter of growth and innovation. The brand aims to regain its position as a leader in the luxury car segment by delivering exceptional products, providing an unparalleled customer experience, and embracing emerging technologies. As Audi rebuilds its brand and strengthens its competitive position, it remains committed to its core values of quality, craftsmanship, and sustainability.

Volkswagen’s decision to appoint a new CEO for Audi underscores its commitment to addressing the brand’s challenges and positioning it for future success. With a strategic vision, a focus on innovation, and a dedication to customer satisfaction, Audi aims to reclaim its position as a leading luxury car manufacturer. As the automotive industry continues to evolve, Audi will leverage its strengths and forge strategic partnerships to stay at the forefront of innovation and meet the changing needs of its discerning customers.

First reported by Bloomberg.

The post Volkswagen Appoints New Audi CEO amidst Struggles to Keep Pace with Competitors appeared first on SmallBizTechnology.

]]>
64077
The Impact of Fraudulent Business Loans During the Pandemic https://www.smallbiztechnology.com/archive/2023/06/the-impact-of-fraudulent-business-loans-during-the-pandemic.html/ Wed, 28 Jun 2023 19:17:57 +0000 https://www.smallbiztechnology.com/?p=64074 The COVID-19 pandemic brought unprecedented challenges to small businesses worldwide. To mitigate the economic impact, governments offered financial aid programs, including loans, to keep businesses afloat. However, a recent report by the Office of Inspector General of the Small Business Administration (SBA) reveals that a significant portion of these loans may have fallen into the […]

The post The Impact of Fraudulent Business Loans During the Pandemic appeared first on SmallBizTechnology.

]]>
The COVID-19 pandemic brought unprecedented challenges to small businesses worldwide. To mitigate the economic impact, governments offered financial aid programs, including loans, to keep businesses afloat. However, a recent report by the Office of Inspector General of the Small Business Administration (SBA) reveals that a significant portion of these loans may have fallen into the hands of scammers. According to the report, approximately $200 billion, or 17% of the $1.2 trillion disbursed in federal aid, appears to be fraudulent.

The rush to provide immediate relief to struggling businesses during the pandemic created vulnerabilities that fraudsters exploited. The report highlights how the agency weakened or removed controls, making it easier for scammers to access the funds meant for eligible entities. The allure of easy money attracted an overwhelming number of fraudsters to the programs.

“The agency weakened or removed the controls necessary to prevent fraudsters from easily gaining access to these programs and provide assurance that only eligible entities received funds.” – Office of Inspector General of the Small Business Administration

The report also attributes the $200 billion estimate to advanced data analytics of SBA data on pandemic cash disbursements. Although some argue that the urgency of the situation initially justified the relaxed controls, the analysis conducted by the SBA Office of Inspector General suggests that tighter measures could have been implemented in real-time.

According to SBA estimates, the first nine months of the epidemic in 2020 saw over 90% of possible fraud. In order to stop additional system misuse, the Biden Administration has since included extra real-time anti-fraud measures. These precautions include looking for name and employer ID number inconsistencies.

“SBA did in fact do that when we put our anti-fraud control framework in place.” – Katie Frost, Deputy Associate Administrator in the Office of Capital Access at SBA

While the Inspector General’s estimate suggests $200 billion in potential fraud, the SBA’s calculations of likely fraud amount to approximately $36 billion. Although the latter number is significantly lower, it is still considered unacceptable and outrageous. Efforts have been made to reduce these figures, and progress has been achieved in 2021.

“The number is significantly less, but it’s still unacceptable, it’s outrageous, it’s too high. We’re proud that in 2021 we were able to come in and reduce that.” – Gene Sperling, Senior Advisor to the President and White House Coordinator for the American Rescue Plan

The report highlights the efforts made by the SBA and federal investigators to recover the stolen funds. As of May 2023, there have been over 1,000 indictments, 800 arrests, and 500 convictions related to COVID-19 EIDL and PPP fraud. Approximately $30 billion in aid has been seized or returned to the government.

“1,011 indictments, 803 arrests, and 529 convictions related to COVID-19 EIDL and PPP fraud as of May 2023.” – Office of Inspector General of the Small Business Administration

While significant steps have been taken to address fraudulent loans, the impact on legitimate businesses cannot be ignored. The diversion of funds meant for struggling businesses hinders their ability to recover and rebuild. It is crucial to understand the consequences of fraudulent loans for the overall business ecosystem.

Legitimate businesses face several challenges when fraudulent loans are prevalent. Firstly, the availability of funds is reduced, making it more difficult for eligible businesses to access the financial support they need to survive and grow. Secondly, the reputation of government aid programs may be tarnished, leading to a decrease in trust and participation from genuine businesses. Finally, the diversion of funds to fraudulent entities perpetuates an uneven playing field, disadvantaging honest businesses and distorting market competition.

To prevent future fraudulent activities and protect businesses, it is essential to strengthen the controls and safeguards within loan programs. This includes implementing stricter due diligence processes, verifying the legitimacy of businesses applying for loans, and conducting thorough background checks on applicants. Additionally, leveraging advanced data analytics and technology can help identify red flags and patterns indicative of potential fraud.

“Preventing fraud requires a multi-faceted approach that combines robust due diligence, advanced data analytics, and technology-driven solutions.” – Small Business Administration

Collaboration between government agencies, financial institutions, and private sector companies is crucial in sharing information and expertise to combat fraudulent activities effectively. The development of comprehensive fraud prevention strategies and continuous monitoring of loan programs can help identify and address vulnerabilities promptly.

Transparency and accountability are essential in rebuilding trust and ensuring the fair distribution of funds. Clear communication about the measures taken to address fraudulent loans and recover stolen funds is necessary to maintain confidence in government aid programs. Providing regular updates and progress reports regarding investigations and prosecutions can demonstrate the commitment to holding fraudsters accountable.

“Clear communication and transparency are vital in rebuilding trust and instilling confidence in government aid programs.” – Small Business Administration

Ensuring that eligible businesses receive the support they need is equally important. Streamlining the application and approval processes, providing accessible resources for guidance, and offering assistance in navigating the loan programs can help legitimate businesses access the aid they require swiftly.

The discovery of significant fraudulent activity within pandemic business loans highlights the need for enhanced controls and a proactive approach to prevent such occurrences in the future. While efforts have been made to recover the stolen funds and reduce the overall fraud, the impact on legitimate businesses cannot be ignored. By strengthening the safeguards, collaborating with relevant stakeholders, and promoting transparency, the business ecosystem can rebuild with trust and resilience.

First reported by NPR.

The post The Impact of Fraudulent Business Loans During the Pandemic appeared first on SmallBizTechnology.

]]>
64074
The Impact of AI on Business Hiring: Insights from a Survey https://www.smallbiztechnology.com/archive/2023/06/64070.html/ Tue, 27 Jun 2023 16:36:37 +0000 https://www.smallbiztechnology.com/?p=64070 Artificial Intelligence (AI) has been a topic of both excitement and concern in the business world. While some fear that AI could lead to widespread layoffs, a recent survey by the Upwork Research Institute suggests a different narrative. The survey, which included 1,400 U.S. business leaders, revealed that the rise of generative AI is actually […]

The post The Impact of AI on Business Hiring: Insights from a Survey appeared first on SmallBizTechnology.

]]>
Artificial Intelligence (AI) has been a topic of both excitement and concern in the business world. While some fear that AI could lead to widespread layoffs, a recent survey by the Upwork Research Institute suggests a different narrative. The survey, which included 1,400 U.S. business leaders, revealed that the rise of generative AI is actually expected to spur companies to hire more workers. This finding challenges the prevailing notion that AI will replace human employees.

According to the survey, nearly two-thirds (64%) of C-suite executives expressed their intention to hire more professionals of all types due to generative AI. This positive outlook on hiring is reflected in the types of workers that organizations plan to bring onboard. The survey found that 49% of business leaders surveyed intend to hire freelancers, while another 49% plan to hire full-time employees. This even split between freelancers and full-time employees suggests a balanced approach to workforce expansion.

The research also revealed a disconnect between C-suite executives and their senior managers regarding the degree of AI adoption within their companies. While 73% of C-suite executives reported embracing AI, only 54% of VPs, 52% of directors, and 53% of senior managers expressed the same sentiment. This discrepancy may be attributed to a lack of training and understanding of how AI will impact work.

Kelly Monahan, the managing director of the Upwork Research Institute, emphasized the importance of bridging this gap. She suggested that organizations should implement change management strategies that include effective communication of expected outcomes related to generative AI adoption, clear policies, and addressing fear and uncertainty. Encouraging teams to adopt a learning orientation is also crucial in navigating the impact of AI in the workplace.

Contrary to concerns about AI leading to massive job losses, economic research, such as a study by Goldman Sachs, suggests that AI is more likely to be a complementary tool for human workers rather than a complete replacement. According to the Goldman Sachs study, automation based on AI is used in some capacity in about two-thirds of American jobs. However, the typical proportion of work in a given profession that can be automated by AI is between 25% and 50%.

This finding highlights the potential for AI to augment human capabilities rather than render them obsolete. Rather than eliminating jobs, AI has the potential to automate certain tasks, allowing employees to focus on more strategic and creative aspects of their work. This shift can lead to increased productivity and efficiency within organizations.

The Upwork survey also found that the adoption of AI varies based on the size of a company and the work arrangements of its employees. Midsized companies with workforces ranging from 501 to 5,000 employees showed the highest level of AI adoption, with 62% leveraging AI. In comparison, larger companies with over 5,001 employees exhibited a slightly lower adoption rate of 41%. Small companies with 251 to 500 employees had a 56% AI adoption rate.

Furthermore, the survey revealed that companies with remote-first workforces were more likely to embrace AI. Among full-time remote firms, 68% reported using AI, while only 53% of companies that primarily worked from physical offices did the same. The survey also indicated that companies with hybrid work arrangements, ranging from three to four remote days per week to two to three remote days per month, also showed a favorable attitude towards generative AI adoption.

As businesses continue to explore the potential of AI, it is essential to understand that AI is not a threat to human employment but rather a tool that can drive innovation, efficiency, and growth. The survey findings suggest that business leaders are optimistic about the impact of generative AI, with a majority of C-suite executives planning to hire more professionals. This hiring trend includes both freelancers and full-time employees, indicating a flexible approach to workforce expansion.

To fully embrace generative AI, organizations need to invest in training and education for their employees, ensuring they have the skills and knowledge to work effectively alongside AI technologies. Moreover, clear communication, change management strategies, and addressing concerns and uncertainties are vital for successful AI adoption. By adopting a learning orientation, businesses can navigate the evolving landscape of AI and leverage its potential to drive positive change.

First reported by Fox Business.

The post The Impact of AI on Business Hiring: Insights from a Survey appeared first on SmallBizTechnology.

]]>
64070
Revolutionary Tech Update: The Ultimate AI App Store, Twitter’s Epic Business Transformation, and Mind-Blowing Innovations! https://www.smallbiztechnology.com/archive/2023/06/revolutionary-tech-update-the-ultimate-ai-app-store-twitters-epic-business-transformation-and-mind-blowing-innovations.html/ Mon, 26 Jun 2023 17:48:21 +0000 https://www.smallbiztechnology.com/?p=64064 In the fast-paced world of technology, staying updated with the latest trends and advancements is crucial for small businesses to thrive. In this Small Business Tech Roundup, we’ll explore five significant developments that can impact your business. From OpenAI’s plans to launch an app store for AI software to Twitter’s focus on video and commerce, […]

The post Revolutionary Tech Update: The Ultimate AI App Store, Twitter’s Epic Business Transformation, and Mind-Blowing Innovations! appeared first on SmallBizTechnology.

]]>
In the fast-paced world of technology, staying updated with the latest trends and advancements is crucial for small businesses to thrive. In this Small Business Tech Roundup, we’ll explore five significant developments that can impact your business. From OpenAI’s plans to launch an app store for AI software to Twitter’s focus on video and commerce, we’ll delve into how these innovations can benefit your business. Additionally, we’ll discuss WordPress.com’s AI assistant for content creation, Humanly’s AI-powered recruiting automation, and the best travel VPNs to ensure secure browsing on the go.

OpenAI, a leading research laboratory in the field of artificial intelligence, has recently announced its plans to introduce an app store for AI software. This marketplace will allow developers to offer their own versions of generative AI, expanding the reach and availability of this cutting-edge technology. OpenAI’s ChatGPT, launched last year, has gained significant traction among tech experts. Now, companies can refine and personalize the technology by developing their own models and making them available through OpenAI’s app store. This strategic move not only widens OpenAI’s customer base but also provides developers and businesses with access to a diverse range of AI solutions tailored to their specific needs.

As a developer or someone in search of custom-developed AI solutions, OpenAI’s app store presents a promising opportunity. By leveraging the software offerings in the marketplace, you can enhance your business operations, improve efficiency, and unlock new possibilities. It’s essential to keep an eye on this development and explore how these AI applications can benefit your specific industry or business niche.

In a bid to revitalize its business, Twitter is undergoing significant changes under the leadership of CEO Linda Yaccarino and with the involvement of Elon Musk. The social media giant aims to strengthen its brand by focusing on video content and commerce. Yaccarino has been engaging with political and entertainment figures to stabilize and enhance the Twitter platform. These strategic efforts aim to attract more businesses to the platform, creating new opportunities for engagement and growth.

As a business owner, Twitter’s renewed focus on video and commerce can offer you valuable opportunities to connect with your audience, promote your products or services, and drive business growth. By leveraging the platform’s features, you can engage with potential clients, build brand awareness, and establish yourself as an industry authority. Keep an eye on Twitter’s updates and explore how you can leverage these changes to your advantage.

If you’re a WordPress user looking to streamline your content creation process, you’ll be delighted to know that WordPress.com has launched an AI assistant called Jetpack AI Assistant. This tool is designed to assist with various aspects of content creation, including post generation, headline creation, and translations. With its automation capabilities, Jetpack AI Assistant can help you expedite your content production, improve the structure of your blog posts, and even provide translations. Furthermore, the AI assistant features a chat function, allowing users to ask questions and receive prompt responses.

Maintaining an active blog is crucial for businesses to establish thought leadership, engage with their audience, and drive organic traffic to their website. With WordPress.com’s Jetpack AI Assistant, you can streamline your content creation process, save time, and ensure consistency in your posts. This tool can be a valuable asset for small businesses with limited resources, enabling them to produce high-quality content efficiently.

Humanly, a Seattle-based startup, has recently secured $12 million in Series A funding to fuel its AI-powered recruiting automation platform. This platform aims to assist companies in finding candidates with relevant experience by leveraging AI chatbots and analytics features. The funding will enable Humanly to further enhance its SMS chatbots, which help streamline the hiring process and ensure adherence to specific criteria. Additionally, the platform offers interactive exchanges during live calls, generating insights and sending follow-up emails.

Recruiting the right talent is a critical aspect of business growth and success. By leveraging AI-powered platforms like Humanly, businesses can automate and optimize their recruiting processes, saving time and resources. While these platforms have been primarily adopted by larger organizations, their increasing accessibility and decreasing costs make them viable options for small businesses as well. Keep an eye on the advancements in AI-powered recruiting automation to find the best solution for your hiring needs.

When you or your employees are on the go, accessing networks securely is of utmost importance. ZDNet has conducted extensive testing to identify the best travel VPNs that ensure safe browsing and streaming while traveling. Virtual Private Networks (VPNs) protect personal data by encrypting your internet connection and hiding your public IP address. By using a travel VPN, you can safeguard sensitive business information and mitigate the risk of data breaches.

In an increasingly digital world, protecting your business’s data and ensuring online security is paramount. When traveling, connecting to public Wi-Fi networks can expose your sensitive information to potential threats. By using a reliable travel VPN, you can establish a secure and encrypted connection, mitigating the risks associated with public networks. Consider the VPNs recommended by ZDNet to protect your business’s data while on the move.

Staying abreast of the latest tech developments can give your small business a competitive edge. From OpenAI’s app store for AI software to Twitter’s focus on video and commerce, these advancements present opportunities for growth and innovation. By leveraging WordPress.com’s AI assistant and AI-powered recruiting automation platforms like Humanly, you can streamline your operations and enhance productivity. Additionally, ensuring secure browsing while traveling through the use of travel VPNs is crucial to safeguard your business’s sensitive data. Embrace these technological advancements and empower your business to thrive in the digital age.

The post Revolutionary Tech Update: The Ultimate AI App Store, Twitter’s Epic Business Transformation, and Mind-Blowing Innovations! appeared first on SmallBizTechnology.

]]>
64064
SMBs Turn to Virtual CISOs (vCISOs) for Cybersecurity Protection https://www.smallbiztechnology.com/archive/2023/06/smbs-turn-to-virtual-cisos-vcisos-for-cybersecurity-protection.html/ Thu, 22 Jun 2023 10:00:37 +0000 https://www.smallbiztechnology.com/?p=64053 Imagine you’re a small or medium-sized business owner in today’s digital landscape. Cyber threats are knocking on your virtual doors more frequently than ever before, and the stakes couldn’t be higher. You’re well aware of the need to beef up your defenses, but you’re also facing two pretty significant roadblocks: tight budgets and a shortage […]

The post SMBs Turn to Virtual CISOs (vCISOs) for Cybersecurity Protection appeared first on SmallBizTechnology.

]]>
Imagine you’re a small or medium-sized business owner in today’s digital landscape. Cyber threats are knocking on your virtual doors more frequently than ever before, and the stakes couldn’t be higher. You’re well aware of the need to beef up your defenses, but you’re also facing two pretty significant roadblocks: tight budgets and a shortage of skilled cybersecurity professionals.

Well, the good news is that there is a solution to this conundrum – and that is the emergence of virtual Chief Information Security Officers (vCISOs). However, the lingering question has been, where do you find these knights in digital armor and how can you be sure they have the right credentials? Well, today the industry’s first-ever directory of vCISO service providers was announced by Cynomi, a vCISO management platform. This one-stop directory is set to become a valuable resource for SMBs looking for expertise to strengthen their cybersecurity framework and ensure regulatory compliance.

The Rising Cyber Threat

As our world becomes increasingly interconnected, the scale and complexity of cyber threats continue to surge. According to Check Point Software’s Mid-Year Security Report, there was a 42% global increase in malicious incidents in just the first half of 2022.

For SMBs, which often lack the resources to recover from a serious cyber incident, this trend is especially threatening. A recent study by Datto found that only half of SMBs have a dedicated, internal IT person managing their cybersecurity needs, underscoring the challenge they face.

The glaring gap in cybersecurity expertise among SMBs comes from a couple of key factors. Firstly, many SMBs lack the financial resources to hire a full-time CISO. This is a role that requires advanced skills and substantial experience. Secondly, there is a severe talent gap in the cybersecurity industry, with the demand for professionals far outstripping the supply.

Virtual CISOs: A Lifeline for SMBs

In response to this pressing need, managed service providers (MSPs), managed security service providers (MSSPs), and consultancies have stepped up, offering vCISO services. A vCISO is a professional who provides strategic and operational leadership on cybersecurity, serving in a part-time or consultative capacity.

This allows SMBs to access a high level of expertise without incurring the full cost of an in-house security specialist.

vCISOs offer a broad range of services, from conducting risk assessments and ensuring regulatory compliance to creating incident response plans and fostering a culture of cybersecurity within the organization. By leveraging a vCISO, businesses can gain a comprehensive understanding of their threat landscape. They also implement tailored security policies and train their staff to become the first line of defense against cyber threats.

The vCISO Directory: Simplifying the Search for Cybersecurity Expertise

The launch of the vCISO Directory aims to simplify the process of finding, evaluating, and engaging vCISO service providers.

It currently features over 200 U.S.-based providers. It also offers detailed information about their specific services and the technology platforms they use for security strategies. Plans are underway to continually update the directory and expand it to include international providers. This further broadens the scope of resources available to SMBs.

David Primor, co-founder and CEO of Cynomi, highlighted the potential benefits for SMBs, saying, “Thousands of small and mid-sized businesses globally could benefit from the expertise and support of a traditional CISO, but on a more consultative or part-time basis. Our new directory enables businesses to find all vCISO service providers in one place. And make an informed choice between the different benefits of the many providers available.”

A Step Forward in Cybersecurity

The advent of vCISOs and the debut of the vCISO Directory signify a considerable step forward in the ongoing battle against cyber threats. SMBs are often side-lined in the realm of cybersecurity due to their limited resources. Now, they have a cost-effective solution that doesn’t compromise their defense against digital threats.

It’s time for SMBs to recognize the pivotal role that cybersecurity plays in their long-term survival and success. By harnessing the skills of vCISOs, they can not only protect their digital assets but also ensure compliance with regulatory requirements, and foster a security-conscious culture within their organization.

The post SMBs Turn to Virtual CISOs (vCISOs) for Cybersecurity Protection appeared first on SmallBizTechnology.

]]>
64053
Top Air Service Corporations Around the World in 2023 https://www.smallbiztechnology.com/archive/2023/06/top-air-service-corporations-2023.html/ Mon, 19 Jun 2023 21:18:26 +0000 https://www.smallbiztechnology.com/?p=64036 Hopping on a plane has become an essential part of our lives. Whether you’re jetting off for a thrilling adventure or heading to a business meeting, finding the perfect air service corporation can make all the difference. Luckily, we’re here to introduce you to the crème de la crème of the aviation industry – the […]

The post Top Air Service Corporations Around the World in 2023 appeared first on SmallBizTechnology.

]]>
Hopping on a plane has become an essential part of our lives. Whether you’re jetting off for a thrilling adventure or heading to a business meeting, finding the perfect air service corporation can make all the difference. Luckily, we’re here to introduce you to the crème de la crème of the aviation industry – the top air service corporations of 2023. Get ready to explore what makes these companies shine and why they’re the go-to choices for savvy travelers like yourself.

Qatar Airways

Leading the pack in 2023 is none other than Qatar Airways! This exceptional air service corporation is renowned for its unparalleled service and top-notch travel experiences. With a fleet of modern aircraft and an extensive network of routes, Qatar Airways seamlessly connects travelers across the globe. Their commitment to innovation and meticulous attention to detail means you’ll enjoy a journey filled with comfort, convenience, and luxury. Prepare to be pampered like never before as you soar through the skies with Qatar Airways.

Air New Zealand

Let’s give a warm kiwi welcome to Air New Zealand, one of the shining stars of the airline industry! When it comes to customer satisfaction, Air New Zealand knows exactly how to excel. Their friendly and welcoming staff go above and beyond to make you feel right at home. From cozy seating options to delectable cuisine and outstanding in-flight entertainment, this airline has it all. Air New Zealand’s dedication to ensuring an enjoyable travel experience has earned them a rock-solid reputation and a legion of loyal fans.

Emirates Airlines

Emirates Airline is all about luxury and sophistication, bringing you an incredible flying experience. Picture yourself aboard their iconic A380 aircraft, surrounded by state-of-the-art amenities that will make you feel like royalty. With over 100 destinations worldwide, Emirates connects you to the entire globe, making travel a breeze. Prepare to be amazed by their award-winning service, spacious cabins, and mouthwatering cuisine. Emirates Airlines is in a league of its own, redefining air travel with unparalleled luxury and convenience.

ANA Airlines

Get ready to experience Japanese innovation and exceptional service with ANA Airline. They’re always one step ahead, incorporating the latest technology and modern comforts to make your journey extraordinary. ANA Airlines takes safety, punctuality, and quality service seriously, and it shows in the numerous accolades they’ve earned. Whether you’re flying domestically or internationally, ANA Airline is the go-to choice for travelers seeking an exceptional experience.

Qantas Airlines

Step into the world of Qantas Airline and immerse yourself in its rich aviation history. As Australia’s flag carrier, Qantas has earned its place among the top airlines globally. With a strong commitment to safety, reliability, and exceptional service, they’ve built a reputation you can trust. Sit back and relax in their comfortable seating options, indulge in gourmet cuisine, and enjoy an extensive entertainment system. Qantas Airline has something for everyone, ensuring a memorable journey every time.

Japan Airlines

Experience Japanese hospitality with Japan Airlines, where exceptional service is the name of the game. From the moment you step aboard, you’ll be enveloped in the spirit of “Omotenashi,” receiving the utmost care and attention throughout your journey. With a modern fleet and an extensive network connecting major cities worldwide, Japan Airlines is your ticket to a seamless travel experience. Their commitment to service excellence and attention to detail make them the preferred choice for travelers seeking the best.

Factors to Consider when Choosing an Air Service Corporation

When it comes to choosing a travel provider for your air transportation requirements, it is imperative to take into account a multitude of factors. Begin by carefully assessing the airline’s safety record and its reliability in delivering a secure travel experience. Seek out airlines that prioritize the well-being of their passengers and boast a commendable history of punctuality.

In addition, it is advisable to consider the caliber of service provided, encompassing in-flight amenities, the comfort of the cabin, and the efficacy of customer support. The airline’s network of routes and the level of connectivity it offers assume paramount importance, guaranteeing comprehensive coverage of your desired destinations.

Lastly, factor in the overall value for your money, taking into consideration ticket prices, baggage allowances, and the availability of loyalty programs. By methodically evaluating these aspects, you can make an informed decision that aligns with your travel preferences and requirements.

Conclusion

In conclusion, choosing the perfect air service corporation is crucial to ensure an unforgettable and smooth travel experience. In 2023, the aviation industry boasts some outstanding leaders like Qatar Airways, Air New Zealand, Emirates Airlines, ANA Airlines, Qantas Airlines, and Japan Airlines. These top-notch companies have proven their dedication to excellence, customer satisfaction, and innovative solutions.

The post Top Air Service Corporations Around the World in 2023 appeared first on SmallBizTechnology.

]]>
64036
An Entrepreneur’s Elevator Pitch: Four Awesome Examples https://www.smallbiztechnology.com/archive/2023/06/an-entrepreneurs-elevator-pitch-four-awesome-examples.html/ Tue, 13 Jun 2023 19:52:59 +0000 https://www.smallbiztechnology.com/?p=62854 An elevator pitch serves as a poignant and succinct sales bite that is pitched to a client. Short sales – could be done in an elevator. They are warm, to the point, and largely introductory. Think about this as an entrepreneurial sales pitch: Introduce Yourself Get Across Two Points Make a Connection So, let’s break […]

The post An Entrepreneur’s Elevator Pitch: Four Awesome Examples appeared first on SmallBizTechnology.

]]>
An elevator pitch serves as a poignant and succinct sales bite that is pitched to a client. Short sales – could be done in an elevator. They are warm, to the point, and largely introductory. Think about this as an entrepreneurial sales pitch:

  • Introduce Yourself
  • Get Across Two Points
  • Make a Connection

So, let’s break down the most effective way to do this for your time, assuming you only have half a minute to get this done.

Starting the Elevator Pitch: Introduce Yourself

To begin, this is where it gets big. Think Sun Tzu, win it before you start. This is done with “the intangibles.” Additionally, think about how you dress, and how you approach the meeting – your voice, and your body language. These are all defining things that will speak volumes without taking any of the floor time. For that reason, when you are dealing with limited stimulus you have no room for nuance. Even the best elevator pitch will leave them feeling you have the same nuance as Wile E. Coyote. It’s too short.

So, introduce yourself with everything you are bringing to the table; good clothes, well-kept, professional mannerisms, a great tone, a bright smile, and a winning attitude. Demeanor can be picked up instantly.

Get Two Points Across

I switched it there, did you notice? The same number of words. The same exact words, a slightly different feel. These are basically reductionist points to the core of what you’re there to do. You are there to make a connection. So, this is just the formality on the page so that they have a reason to meet you, a reason to listen to what you have to say.

Likewise, keep it to the point, but opt for a presentation that lets you show those secret, deeper, more lasting qualities that you want to get across. People won’t remember what you say, but they will remember how you made them feel. Remember that – that’s something you should remember what is said.

Make a Connection

This is the point of the elevator pitch. It’s a segway to a better pitch. But right now you don’t have the benefit to show that. Your job is to be likable and sell them on yourself, via the approach to your chosen points. By making that connection you’ll have an opportunity to either meet or reach out later and seal that connection for future more nuanced opportunities.

If you are in the market for a quick set of ideas, I would look here. However, beyond that, I have opted for what are four ideas for successful elevator pitches you can use.

The Question

Ask the question. Also, qualify the question. Answer the question.

Question:

  • Are you overwhelmed by elevator pitches?

Qualify:

  • You have to convey your message quickly.

Answer:

  • It also means you get to focus on your number one selling point. Know it best, focus on it and you leave little room to go awry.

Include a Shocking Statistic in Your Elevator Pitch

Present an insane statistic. Subvert its necessity. Illuminate.

Insane Statistic:

  • The average person spends 2 hours on a single elevator pitch.

Subvert necessity:

  • The average pitch lasts only about 30 seconds.

Illuminate:

  • It’s better to understand the single point clearly unsteady of overcomplicating an essentially simple thing.

Make Your Elevator Pitch to the Point

Likewise, don’t waste any spare time. Get to the point.

Value:

  • Elevator pitches succinctly put forward your value proposition.

Advantage:

  • This saves time and keeps things efficient.

Feature:

  • You don’t waste time with people who have no interest.

Elevator Pitch Credibility

Put forward your experience. Put forward why you prefer what you do. Why it works.

Experience:

  • I have written a lot of professional pitches and documents.

Preference:

  • You waste a lot of time writing unnecessary words that don’t move the conversation forward.

Why it Works:

  • You’re going to be saving a lot of time, highlighting and improving the fewer lines you have. What you are left with will be better and receive less divided attention.

To conclude, the elevator pitch is a good way of boiling down a factor to its pure essence. Avoiding all the long-winded jargon and unnecessary formalities to get to the point of the pitch and the outcome sooner.

The post An Entrepreneur’s Elevator Pitch: Four Awesome Examples appeared first on SmallBizTechnology.

]]>
62854
How to Up the Kindness Quotient in Your Business — And Why You Should https://www.smallbiztechnology.com/archive/2023/06/kindness-quotient-in-your-business.html/ Tue, 06 Jun 2023 10:00:08 +0000 https://www.smallbiztechnology.com/?p=64039 Technical skills, expertise, and accolades typically come to mind when one thinks about what it takes to be successful. However, a stack of hard skills can’t make up for the lack of those of the softer persuasion. Soft skills are even more important in a technologically-advanced workplace, and even among the more technically inclined. After […]

The post How to Up the Kindness Quotient in Your Business — And Why You Should appeared first on SmallBizTechnology.

]]>
Technical skills, expertise, and accolades typically come to mind when one thinks about what it takes to be successful. However, a stack of hard skills can’t make up for the lack of those of the softer persuasion. Soft skills are even more important in a technologically-advanced workplace, and even among the more technically inclined. After all, we’re working in human workplaces, and an effective, productive organization requires a strong presence of soft skills.

Interpersonal skills, communication, and problem-solving help every type of organization function at its highest level. One common thread that’s required for these skills to be deployed effectively is kindness. But kindness isn’t just checking in with others’ personal lives or letting them use the breakroom microwave first. Kindness at work can lead to stronger teams, talent retention, and better results across your business. Leaders can up the kindness quotient in their business as early as today using these easy-to-implement strategies.

1. Lead the Way

Your team looks to you for guidance on strategic initiatives and organizational priorities, but they’re also watching your behavior. Leaders set the tone for workplace cultures and if your behavior doesn’t match your core company values, you’re already behind. If creating a kindness culture at work is a priority, leaders can see quick progress by simply modeling kind behavior. Humans naturally mirror one another, especially when interacting with those in leadership roles. Your tone, body language, and message delivery can seep into your organization simply by being an example.

Top consultants are integrating kindness into their workplace culture initiatives, which can further support more tactical programs. Culture master and kindness catalyst Marissa Andrada has developed culture strategies at Chipotle, Gamestop, and Starbucks. This work led to her kindness-first mantra. She believes “being kind is infectious and is the foundation for the willingness to give.” When leaders take the first step toward encouraging kindness, it will help optimize team performance and drive business outcomes.

Addressing unkind behavior is also a requirement for leaders to consider, especially as toxic negativity can dismantle otherwise positive workplaces. Work with managers to identify colleagues whose kindness quotient could use a boost. Take the opportunity to speak with them individually, getting to know them and exploring the source of their current behavior.

This personalized touch may reveal unmet needs at work that can be easily addressed. By extending empathy and kindness to even the most negative colleague, you’re modeling the behavior you’re instilling organization-wide.

2. Establish a Relationship-First Culture

Workplaces are made up of people, so investing in cultivating kind, productive relationships between them is essential for producing results. While ticking off items on a to-do list is necessary, the rigidity of status updates can deteriorate human connections. Hold space and create the expectations that teams should allow time to get to know one another. Establish guidelines for meetings and reinforce these best practices consistently to solidify their adoption.

Conduct listening tours among your executives and leaders to gain a greater understanding of the workplace as a whole. Offer rotational opportunities for individual contributors to better understand the business and the work lives of their colleagues. Organize affinity groups and social gatherings to bring people together under a common interest. These tactics provide opportunities for people whose roles may never intersect to get to know one another.

When teams build relationships outside of projects, they’re happier and produce better results. By establishing rapport, employees understand the intricacies of the factors influencing work. Provide time before meetings to connect using icebreakers or sharing stories. At first, these habits will require nurturing, but as colleagues get to know one another better, it’ll become second nature.

3. Train Leaders on Feedback Best Practices

Annual reviews, project assessments, and metrics reports can be stressful events for even the most confident employee. Team leaders aren’t always well-trained in how to deliver feedback that’s actionable and leads to desired results.

Human resources leaders have been increasingly moving toward 360-feedback cultures, where managers, direct reports, and colleagues weigh in on work. But simply providing feedback isn’t enough. Message delivery, even when the results aren’t great, makes a major difference in what happens after the review.

Conduct organizational training on delivering constructive feedback in any situation and empower them to deploy these strategies often. Authentic, kind, and empathetic feedback is possible with the right training and reinforcement. First, state the purpose of providing feedback, share observations, and allow time for the recipient to respond. Open-ended questions allow the recipient to share their perspective and additional context.

By shifting toward a kindness-first model, where everyone assumes positive intent, workplaces can thrive. Without fear of admonishment, shame, or extreme consequences, colleagues can collaborate, re-adjust strategies, and pursue greater results without setbacks. Over time, this approach can create open dialogues before issues arise, which can further improve outcomes and employee satisfaction.

Adopt Kindness as a Core Company Value

With kindness at your core, teams can focus on doing their best work. Integrate language, principles, and the expectation of organization-wide kindness just as you would your revenue targets. Reinforce the adoption of kindness by recognizing its presence every time you witness it in action. Acknowledgment during a meeting or through an employee award goes a long way to solidifying kindness as a core value.

Those outside of your organization are taking note of kindness in the workplace, too. Potential candidates scour website reviews of employee experience for red flags and encouraging reviews. Clients pay attention to your company’s reputation heard first-hand and through more widely-distributed mediums. Ensure your company culture is telling the right story by protecting your kindness quotient. When you do, your employees can do their best work alongside colleagues that care.

The post How to Up the Kindness Quotient in Your Business — And Why You Should appeared first on SmallBizTechnology.

]]>
64039
5 Ways Tech is Helping Create Wealth and Financial Literacy Opportunities https://www.smallbiztechnology.com/archive/2023/05/5-ways-tech-is-helping-create-wealth-and-financial-literacy-opportunities.html/ Tue, 30 May 2023 18:06:17 +0000 https://www.smallbiztechnology.com/?p=64017 How confident are you when it comes to personal finance? What about the financial stability of your business? A recent report on the Financial Literary Crisis in America has found that many U.S. citizens are not confident about their money, with 75% of Americans often or sometimes feeling stressed because of money. The Financial Industry […]

The post 5 Ways Tech is Helping Create Wealth and Financial Literacy Opportunities appeared first on SmallBizTechnology.

]]>
How confident are you when it comes to personal finance? What about the financial stability of your business?

A recent report on the Financial Literary Crisis in America has found that many U.S. citizens are not confident about their money, with 75% of Americans often or sometimes feeling stressed because of money. The Financial Industry Regulatory Authority also notes that “only about one-third of Americans have a working understanding of interest rates, mortgage rates, and financial risk,” which is a 19% decrease over the last 10 years.

An article by Forbes also revealed that over 72% of small business owners and entrepreneurs say they feel overwhelmed with managing company finances. This is often related to a lack of strategic planning, poor budget management, not considering how to create future wealth opportunities, and not being prepared for economic downturns.

So how can Americans learn to create personal wealth and improve financial literacy opportunities across their communities? The answer: technology.

While financial literacy is a growing problem across America, financial literacy education with the help of tech and community programs has the power to close America’s wealth gap. This article will provide the various ways tech is breaking barriers for communities and individuals, allowing them better financial literacy and growth opportunities.

How Tech is Helping to Grow Wealth and Financial Literacy Opportunities

1. Educating and Engaging Communities

Individual and community-wide education efforts are essential to guiding strong financial literacy and generational wealth management. Despite this, the U.S. is still falling behind when it comes to financial literacy, which in turn widely impacts the well-being of individuals and families, particularly underserved and minority communities.

This extensive and growing gap has promoted many high-profile businesses, including The Walt Disney Company and Delta Air Lines, to address the systemic and societal barriers that have prevented underserved communities with less access to wealth generation. According to Experian’s Senior Director of Public Education, Rod Griffin, the company partners with the Jump$start Coalition to actively engage the financial services community, non-profit organizations, and schools in supporting consumer education efforts.

For non-profits, this can mean providing community resources that support affordable rent. In turn, these improve credit scores with Experian Boost. For schools, it means ensuring that students are prepared to leave high school. Then, able to take control of their financial responsibilities and long-term wealth. Meanwhile, for financial institutions, this means having the right tools and resources available to the community. This way, it further promotes financial literacy and wealth management.

2. Providing Resources for Financial Institutions

One digital lending platform provider, MeridianLink, has worked with over 2,000 banks, credit unions, fintech companies, and other financial institutions to provide powerful tools that address consumer concerns surrounding debt (52%), credit card debt (33%), and mortgage (19%). According to Chris Maloof, the Go-To-Market President of MeridianLink®, the company works to help these institutions better serve customers in times of uncertainty and “Strategically grow account openings, proactively manage consumer debt, and quickly provide personalized pre-screened offers to those who need it most.”

Likewise, the Federal Deposit Insurance Corporation leads the FIDC Money Smart financial education program that helps individuals of all ages grow and improve their financial skills and establish positive, lifelong banking relationships. The FDIC Money Smart Alliance also provides valuable tools for financial institutions themselves. Those looking to learn, collaborate, and grow with other organizations to help their local community.

3. Leveraging Wealth Tech to Invest and Save

According to McKinsey & Company, post-pandemic recovery across the U.S. includes using technology to meet the changing social environment and consumer needs that impact the wealth management ecosystem. Wealth tech, much like direct indexing and tax solutions, is currently transforming systematic and dynamic resource allocation for many businesses.

Wealth Tech is a new technology that includes apps, smartwatches, and software platforms. They are designed to help consumers with financial management and investment planning. Wealth technologies are increasingly attracting millennials and Gen-Z consumers. Yet, older generations are also drawn to the enhanced usability, user experience, and guided financial support that is offered.

Mature audiences may still seek out Hedge Fund Managers and traditional savings options. But, wealth tech provides an easily accessible and affordable way for consumers to make good financial decisions. These decisions include money management and investment strategies for now and in the future.

4. Hyper-Personalized Financial Experiences

Financial management is difficult for most of us. This is true whether you are trying to run a business, live paycheck-to-paycheck, or are investing for retirement. But with the right financial education, we all have the capacity and capability to improve our financial experience and well-being. This is where fintech comes into play.

Financial technology companies provide hyper-personalized tools. These are designed to provide a solid outlook of a consumer’s overall financial status. They also deliver resources and insights that help them make truly meaningful and influential financial decisions. Using their smartphone or computer, consumers can authorize fintech companies to access and analyze their financial data. This delivers a real-time, personalized view of their financial status when it comes to spending, saving, investing, and borrowing.

Paired with engaging community education efforts and financial institution resources, fintech companies provide clear and transparent content and go a step further in building consumer confidence when it comes to money. In fact, according to Plaid’s 2022 Consumer Survey, 48% of consumers said that fintech helped them feel in control of their finances last year. Ultimately, helping consumers build short- and long-term goals through personalized financial planning.

5. Improving Business and HR Practices

Businesses that integrate financial software and programs into their traditional enterprise resource planning (ERP) systems are able to gather and analyze financial data more effectively and deliver insights into needed financial or process improvements.  The continuous collection of the company’s financial data allows for a greater understanding of the current financial state and future opportunities. This is accomplished particularly through profit tracking, accounts payable data, and risk management.

In addition, according to a survey conducted by the International Foundation of Employee Benefit Plans, employees are more financially savvy when businesses provide financial education programs.  Employees today are not simply looking for traditional benefits and insurance. They want to have access to financial literacy education, employee assistance programs (EAPs), and mental health support programs that can guide employees in shaping and managing their futures.

By incorporating new technologies and financial education programs company-wide, employees are more likely to be more productive and focused on their work instead of stressing about their financial situation. With this, business leaders and entrepreneurs will see greater employee retention rates. Plus, they’ll see stronger decision-making that leads to heightened profitability and growth.

Innovation in technology is doing its part. It reduces the impact of the current economic environment, discrimination, and credit conditions. Many of which impact the financial well-being of American families. From financial community partnerships to digital lending platforms and fintech and wealth technologies, the use of technology to educate populations about improved financial literacy and generational wealth is steadily becoming a promising stronghold for everyday consumers.

The post 5 Ways Tech is Helping Create Wealth and Financial Literacy Opportunities appeared first on SmallBizTechnology.

]]>
64017
How Resilient Teams are the Key to Business Success in Uncertain Times https://www.smallbiztechnology.com/archive/2023/05/resilient-teams.html/ Tue, 30 May 2023 10:00:05 +0000 https://www.smallbiztechnology.com/?p=64006 Resilience is the watchword of our era, in business, and in life. Being able to pivot on a dime has never been more important. And resilient leaders are the key to creating resilient teams. One hallmark of resilient leadership is emotional intelligence, another term that’s gained a lot of traction in recent years. Emotional intelligence […]

The post How Resilient Teams are the Key to Business Success in Uncertain Times appeared first on SmallBizTechnology.

]]>
Resilience is the watchword of our era, in business, and in life. Being able to pivot on a dime has never been more important. And resilient leaders are the key to creating resilient teams.

One hallmark of resilient leadership is emotional intelligence, another term that’s gained a lot of traction in recent years. Emotional intelligence means focusing on more than just a mission. Successful small business leaders understand how their team members feel—and how their words and behaviors impact team effectiveness. When you lead with empathy, you cultivate a strong culture that can bend with the winds of change and flow with uncertainty.

In Unbreakable: Building and Leading Resilient Teams, Bradley Kirkman and Adam Stoverink make the case that professional teams must demonstrate resilience to rebound from setbacks. In the face of volatile, uncertain, complex, and ambiguous business environments, emotional intelligence comes into play.

Kirkman says, “If I had to share one piece of advice, I’d tell leaders that they need to create teams where individuals can be open and honest… If people can trust one another, they’ll feel safe and confident, be more likely to improvise, and be able to do the right thing at the right time when adversity strikes.”

Real-Life Team Resilience

Sports coaches understand how to build resilient teams; it’s the bedrock of what they do. The same holds true in emergency response teams. Front-line workers in government agencies such as FEMA need to stay adaptive in order to manage events as they occur. We all saw that during the COVID-19 pandemic medical personnel reinvented resilience on a daily basis.

Kirkman and Stoverink have worked with hundreds of team leaders across a variety of industries to learn what makes teams resilient. This background forms the basis for their innovative approach to teamwork and leadership.

They discovered that truly resilient teams embody four core traits:

1. Team Confidence

One notable example of a team that embodied team confidence was the 2004 Boston Red Sox Major League Baseball team. Before the 2004 season, the Red Sox had not won a World Series championship in 86 years. This created a sense of doubt and negativity among the team and its fans. However, the team’s new general manager built a roster of talented players. He instilled a sense of confidence and belief in the team’s abilities.

Throughout the season, the team faced numerous challenges and setbacks. But, despite the odds stacked against them, they remained resilient and maintained their confidence. They rallied together, focused on their strengths, and executed their game plan. This unwavering belief in themselves and their teammates allowed them to make a historic comeback, winning four consecutive games to advance to the World Series.

2. Teamwork Roadmaps

The successful landing of the Mars Rover in 2020 serves as a prime example of a team that fully embraced teamwork roadmaps. The mission involved collaboration between NASA, international partners, and various scientific and engineering teams. Each team had specific roles and responsibilities, all working towards a shared objective.

Their roadmap outlined the sequence of events, from the launch of the spacecraft to the precise entry, descent, and landing on the Martian surface. The teams followed the roadmap meticulously, ensuring that each step was executed flawlessly. By having a clearly defined roadmap, the teams were able to effectively communicate, synchronize their efforts, and anticipate potential challenges along the way. This level of coordination and collaboration ultimately led to the successful landing of the rover, showcasing the power of teamwork roadmaps in achieving complex goals.

3. Capacity to Improvise

During the 2010 Deepwater Horizon oil spill crisis in the Gulf of Mexico, a team of engineers and experts demonstrated a remarkable capacity to improvise in the face of a challenging and unprecedented situation. The spill resulted from an explosion on the Deepwater Horizon drilling rig, causing a massive oil leak that threatened the environment and coastal communities.

As the crisis unfolded, the team faced numerous challenges and uncertainties. They formulated innovative solutions on the spot to contain the oil leak and reduce the environmental damage. This required them to think outside the box, adapt quickly to changing circumstances, and leverage their expertise to develop unconventional strategies. Their ability to improvise and find creative solutions in real-time proved crucial in decreasing the overall impact of the disaster and ultimately capping the well.

4. Psychological Safety

Google’s People Analytics team provides a compelling example of how psychological safety can foster innovation and collaboration. This team’s mission was to use data and analytics to improve Google’s employee experience. To achieve this, they needed an environment where team members felt safe to take risks, share ideas, and provide honest feedback. The team’s leader emphasized the importance of psychological safety by creating a culture that encouraged open communication and promoted a non-judgmental atmosphere.

As a result of psychological safety within the team, individuals felt empowered to experiment with new approaches and take calculated risks. This led to innovative solutions and insights that significantly contributed to Google’s understanding of employee engagement and well-being.

Building Your Unbreakable Team

What will a resilient team look like for your business? It can be broken down into three stages: Readiness, Response, and Recovery. As you can see from these real-world examples, resilient teams succeed because they are prepared. Resilient leadership has created a culture of resilience in the workers they support.

Second, in a crisis, resilient teams are able to respond with a coordinated, cooperative approach born of trust, belief, and a mental model of how to work together.

Third, after the crisis, resilient teams debrief and continue to adapt.

Here’s your playbook:

  • Prepare. Adversity will strike; the only question is when. So just as we prepare for earthquakes and floods (or ought to!), resilience readiness must be intentional. Take the four core team resilience traits as a template to build a culture of confidence, trust, purpose, and the ability to improvise. Create hypothetical situations in which to role-play unique solutions. Discuss outcomes and build strong inclusivity for novel ideas.
  • Act. When it’s game on with an unexpected challenge, coach your team to tap their resiliency training. Set the tone and direction. Support each team member in knowing they have the tools and knowledge to create and deliver the best possible outcome.
  • Evaluate. When the crisis has passed, assess how well the team did, and what could be improved for the future. Look at both successes and failures with an objective eye. Applaud what worked and encourage your team to discuss what might be changed.

A resilient team that can save the day under duress starts with a resilient leader. Cultivate your own inner resilience first. Now you’re the ideal model for building a team that can adapt to any circumstance and improvise an achievable solution.

The post How Resilient Teams are the Key to Business Success in Uncertain Times appeared first on SmallBizTechnology.

]]>
64006
Jasmeet Singh on Creating a Winning Data Strategy https://www.smallbiztechnology.com/archive/2023/05/jasmeet-singh-on-creating-a-winning-data-strategy.html/ Fri, 26 May 2023 16:13:47 +0000 https://www.smallbiztechnology.com/?p=64010 Data can be a key driver for business growth as it enables the integration of business processes, helps measure success, and ensures that an organization works like well-oiled machinery. In order for businesses to use the power of machine learning models and build AI capabilities, a comprehensive data strategy is necessary, which goes beyond data […]

The post Jasmeet Singh on Creating a Winning Data Strategy appeared first on SmallBizTechnology.

]]>
Data can be a key driver for business growth as it enables the integration of business processes, helps measure success, and ensures that an organization works like well-oiled machinery. In order for businesses to use the power of machine learning models and build AI capabilities, a comprehensive data strategy is necessary, which goes beyond data transformation and operational reporting. Organizations must create data endpoints that facilitate the scalable sharing of data both internally and externally.

In the present day, people generate a larger volume of data than ever before. Determining what data is essential and matters to businesses is very challenging. It requires a significant investment from both data teams and business subject matter experts. This is because every business team owns data but not everyone fully understands it. Additionally, it’s challenging that no one comprehends why it takes so long to obtain cleaner data. What goes behind the scenes?

Jasmeet and Data Strategy

Singh has implemented winning data strategies for organizations with a varied set of industries, org structures, and different needs. Prior to joining HackerRank, he started his career in IT. He worked with medical device manufacturer Lake Region Medical based in Chaska, Minnesota. In this sort of environment, a small error in data processing could endanger patients’ lives. This could also cause lengthy FDA audits.

“At Lake Region Medical we had to ensure the highest quality standards for compliance,” Singh Says. “But without modern data governance and quality tools available today, one had to rely on creating data definitions in Excel, writing custom SQL scripts for data quality checks, and using Windows scheduler to get email alerts for failures.”

Data Strategy in Business Systems

The data strategy at the global restaurant chain On the Border must integrate multiple business systems. This includes point of sale, online ordering, 3rd party catering system, employee scheduling, attendance, etc.

“At the time most, people would call and order,” Singh said. “There were no mobile apps where customers create their profile so coming up with personalization and segmentation to give the best customer experience meant a lot of data mining.”

Data Strategy and Analytics Teams

At Amazon, data processes were already mature. However, there were different challenges of scale, complexity, and org structure. Each business had its data and analytics team.

“Amazon operates in so many businesses, so it was like working for multiple companies at once. Each business had its own data and analytics team,” Singh says. “So it was shared ownership with data contracts needed to be in place, traditional systems and architectures could not scale so everything had to be on a distributed model including people.”

Data Strategy with Machine Learning & AI. 

HUSCO International is a global manufacturing company based in Wisconsin. They tasked Jasmeet with leading digital transformation and industry 4.0 efforts using data, machine learning, and AI.

“HUSCO was using cutting edge robotics and automation technology to manufacture parts at scale, 90 percent of data was generated by sensors vs humans, it all needed to be ingested and processed in real-time to realize maximum value, data needed to be shared asset among suppliers, the manufacturer (HUSCO) and customers.”

Insights and Data Exports

Contrary to previous companies, HackerRank is a software-as-a-service company with an AI-first strategy. HackerRank caters the data strategy towards users at thousands of enterprise customers, in addition to internal business operation analytics. HackerRank operates with a POD-based model where each product area assigns a product owner and a self-sufficient engineering team.

“Insights and data exports needed to be near real-time, perform insanely fast and actionable as recruiters needed to make hiring decisions within a few minutes of conducting campus recruitment drives, it was not just HackerRank but some of the largest tech company’s reputation is at stake.”

Conclusion

Jasmeet’s mantra of winning data strategy is that there is no one-size-fits-all. Align your data strategy with the company’s overall strategy, organizational structure, and culture to ensure coherence and effectiveness. Often, data teams try to align the operating model with the architecture they pick, but Jasmeet suggests doing it the other way around. Pick the operating model first and then pick the architecture aligned with it. If you have distributed analytic teams like Amazon, pick the Distributed Data Mesh architecture. If most of the departments in the company are centralized, pick centralized data lake architecture, and pick hybrid if that makes more sense.

Jasmeet also recommends investing in data governance, data quality, and observability initiatives early on, as delaying these can sabotage the entire strategy. If users lose trust in the presented data, they stop using the reports. Therefore, Jasmeet recommends separating out the data architecture team focusing on deployment, configuration, and best practices, so data delivery teams can focus on development and meeting deadlines. He also believes that one important aspect of winning data strategy is to leverage self-service models so that precious data engineering resources deal less with ad hoc requests, allowing them to focus on big-ticket items.

The post Jasmeet Singh on Creating a Winning Data Strategy appeared first on SmallBizTechnology.

]]>
64010
Small Business Guide: Healthy Habits That Will Keep Your Data Safe https://www.smallbiztechnology.com/archive/2023/05/small-business-guide-keep-your-data-safe.html/ Thu, 25 May 2023 10:00:06 +0000 https://www.smallbiztechnology.com/?p=64001 Not keeping your company data safe can have serious consequences. It can lead to data breaches, which can result in the loss of confidential information, such as customer records, financial information, and intellectual property. This can lead to a loss of trust from customers and partners, as well as potential legal action. Other than that, […]

The post Small Business Guide: Healthy Habits That Will Keep Your Data Safe appeared first on SmallBizTechnology.

]]>
Not keeping your company data safe can have serious consequences. It can lead to data breaches, which can result in the loss of confidential information, such as customer records, financial information, and intellectual property. This can lead to a loss of trust from customers and partners, as well as potential legal action.

Other than that, it can also lead to reputational damage for your business. Furthermore, not keeping your company data safe can also lead to financial losses due to the cost of recovering lost or stolen data. Along with any fines or penalties imposed by regulatory bodies.

Finally, it can also lead to operational disruption if systems are compromised or taken offline due to a security breach.

If you do not want this to happen to you, here are the things you need to do.

The Mandatory Backup

Backing up your data with solutions like https://gitprotect.io/gitlab.html is essential for any business, but it’s especially important for small businesses. Small businesses often have limited resources and budgets. So, they can’t afford to lose valuable data due to a system crash or other unforeseen event.

Data loss can be devastating for a small business. It can lead to lost customers, lost revenue, and even legal issues. By backing up your data regularly, you can ensure that all of your important information is safe and secure in the event of an emergency. Additionally, having a backup plan in place will help you quickly recover from any unexpected disruptions or disasters that may occur.

This will help minimize downtime and keep your business running smoothly. Finally, having a reliable backup system, like https://gitprotect.io/jira-backup.html, for example, will give you peace of mind knowing that all of your critical data is safe and secure.

Find A Safe Server

When it comes to finding a safe server for storing your company’s data, there are several factors to consider. First and foremost, you should look for a server that is secure and reliable. Make sure the server has the latest security protocols in place, such as firewalls, encryption, and authentication measures.

Also, you should ensure that the server is regularly updated with the latest software patches and security updates. You should also make sure that the server is backed up regularly. So that any lost or corrupted data can be recovered quickly. Furthermore, you should look for a server provider who offers 24/7 customer support in case of any technical issues or emergencies.

Finally, make sure to read reviews from other customers to get an idea of how reliable and secure the server is before making your decision.

Happy Employees Will Not Leak Data

Keeping your employees happy is essential for any business, as it can help prevent data leaks. When employees are content and satisfied with their job, they are more likely to be loyal to the company. Plus, less likely to share confidential information with outsiders. Additionally, when employees feel valued and appreciated, they will be more motivated to work hard and take pride in their work.

This means that they will be more likely to pay attention to detail and follow security protocols when handling sensitive data. Furthermore, a happy workplace environment encourages open communication between colleagues. This can help identify potential risks before they become an issue.

Finally, having a positive work culture can also help reduce stress levels among employees, making them less likely to make careless mistakes that could lead to data breaches.

Train Your Employees

Training your employees to take care of sensitive data is an important part of any business. To ensure that your employees are properly trained, it’s important to create a comprehensive training program that covers all aspects of data security. Start by educating your employees on the importance of protecting sensitive data and the consequences of not doing so. Make sure they understand the different types of data and how to handle each type appropriately.

Provide them with clear guidelines on how to store, access, and share sensitive information. Additionally, make sure they know what steps to take if they suspect a breach or unauthorized access has occurred. Finally, provide regular refresher courses and updates on new security protocols as needed.

By taking these steps, you can help ensure that your employees are well-equipped to handle sensitive data in a secure manner.

The post Small Business Guide: Healthy Habits That Will Keep Your Data Safe appeared first on SmallBizTechnology.

]]>
64001
How to Grow as an E-Commerce Business https://www.smallbiztechnology.com/archive/2023/05/how-to-grow-as-an-e-commerce-business.html/ Wed, 24 May 2023 10:00:45 +0000 https://www.smallbiztechnology.com/?p=63998 The e-commerce world has come a long way since consumers considered it a novelty to order books online. Now, shoppers have everything from mugs to mattresses at their fingertips. So, for the retailers on the other end, the possibilities are similarly limitless. E-commerce did away with the expense of operating a physical location, greatly reducing […]

The post How to Grow as an E-Commerce Business appeared first on SmallBizTechnology.

]]>
The e-commerce world has come a long way since consumers considered it a novelty to order books online. Now, shoppers have everything from mugs to mattresses at their fingertips. So, for the retailers on the other end, the possibilities are similarly limitless. E-commerce did away with the expense of operating a physical location, greatly reducing the barriers to business entry. Anyone with a great idea stands a chance of — eventually — achieving online retail success.

Just as with any other business model, growth is the ultimate goal when it comes to e-commerce. Yet it can often be a challenging and complex process to achieve it. Too few visitors to a website may result in lower-than-projected sales, or perhaps it’s the lack of credibility-boosting customer testimonials that are dampening conversion rates.

Luckily, online retailers can implement multiple strategies to help overcome these challenges and grow their companies steadily over time. If you’re looking to jumpstart the growth of your e-commerce business, here are some tips to get you there:

1. Beef Up Your Online Presence

Almost by definition, an e-commerce business requires a compelling online presence in order to succeed. If yours is falling short, you’ll need to improve your online presence in ways that grab your target audience’s attention. Your website needs to be user-friendly, easy to navigate, and responsive to keep your customers engaged when browsing through your online store.

Having a well-designed website that is visually appealing and consistent with your brand image is an important step in forming a good first impression with potential customers. Additionally, your website should be optimized for search engines by using relevant keywords in your content, meta tags, and descriptions. Following SEO best practices will help your e-commerce store rank higher in search engine results pages so your target customers can find you.

Another powerful tool that can be used to boost online presence is social media. Consistent posting on platforms such as Instagram, Facebook, TikTok, and Twitter lets you build brand awareness. It also engages with your target audience and promotes your products.

2. Leverage the Power of Customer Reviews

Customer reviews are a powerful marketing tool that can be used to grow your e-commerce business organically. Positive reviews from other consumers can increase your credibility and encourage prospective customers to buy products from your business.

To make those reviews more visible, you can feature your customer reviews and testimonials directly on your website and social media accounts. You’ll also attract consumers who see rave reviews of your business on third-party review sites. These can include sites such as Google, Trustpilot, and Yelp.

To encourage your customers to write reviews for your business, you can offer incentives such as discounts or free products in exchange for a review. Or you can ask satisfied customers to write testimonials that you post on your website.

3. Find the Right Partner

There are many different aspects of running an e-commerce business, such as web design, content creation, digital marketing, fulfillment, and customer support. It’s difficult, if not impossible, to do everything all by yourself — especially if you want each of these tasks to be done well. That’s when it’s important to look for a partner.

If you’re in the direct-to-consumer product space, a DTC accelerator like Boomn is one strategic partner option. The company has a proven process that can help your business scale, from customer acquisition modeling to inventory forecasting and management. Rather than outsourcing various business tasks piecemeal, you gain comprehensive support that will spur the growth of your e-commerce business.

4. Use Paid Advertising Strategically

An attractive, easy-to-use website loaded with relevant content and customer testimonials will help draw organic traffic. Sometimes, however, those efforts will need a boost. Paid advertising can be an effective strategy to help drive traffic to your website and increase your sales. However, you need to use it strategically to get the best results possible for your business.

Tailor your ads to your ideal customer demographic, using relevant keywords to attract your target audience. It’s also important to test out different ad formats, such as text ads, display ads, and video ads to see which ones perform best with your desired customer base. Keep track of your ad performance over time and adjust your strategy based on your clickthrough rates, impressions, and conversion rates.

5. Focus on Customer Experience

Once you’ve attracted online shoppers, managing the customer experience aspect of your business is a critical step to take to promote the success of your venture. You need to make sure that your customers are satisfied with their purchase and that their overall experience with your business is a positive one.

Customer service software platforms like Help Scout can streamline your communications with your customers, whether they contact you via email, live chat, or text. Such tools will ensure you’re able to provide purchasers with the proper customer support in a timely and seamless fashion. You can also enhance your customer experience by sending personalized emails, creating a loyalty program, and offering customized recommendations for products or services that complement your customer’s initial purchase.

6. Monitor Your Website Metrics

Monitoring your website performance is essential to understanding the health of your e-commerce business. Tools such as Google Analytics and Kissmetrics will help you keep track of your metrics, revealing things like the number of users, average order value, bounce rate, and customer lifetime value.

By analyzing these metrics, you can gain a better understanding of where your business is performing well and identify areas that need improvement. For example, say you discover that one of your product landing pages has a high bounce rate. You can modify the content and use A/B testing to see whether the changes improve your conversion rate. With the insights you gain by tracking your website metrics, you can optimize your growth strategy accordingly.

Get Going on Growth

While there’s no “one size fits all” solution that will guarantee the growth of your business, these strategies will help you focus on the aspects of your e-commerce business where you may be lacking. By adjusting your strategy based on what you learn, you’ll achieve better business results over time.

The post How to Grow as an E-Commerce Business appeared first on SmallBizTechnology.

]]>
63998
How ChatGPT Can Help SMEs With Grant Application Process https://www.smallbiztechnology.com/archive/2023/05/how-chatgpt-can-help-smes-with-grant-application-process.html/ Tue, 16 May 2023 16:41:59 +0000 https://www.smallbiztechnology.com/?p=63966 The digital age has opened up many possibilities for small businesses that lack the resources larger companies have. While the grant application process is typically expensive and time-consuming, technology can eliminate the need for a specific grant writer. Specifically, ChatGPT can streamline the process and help secure funds. What Use Is ChatGPT in the Grant […]

The post How ChatGPT Can Help SMEs With Grant Application Process appeared first on SmallBizTechnology.

]]>
The digital age has opened up many possibilities for small businesses that lack the resources larger companies have. While the grant application process is typically expensive and time-consuming, technology can eliminate the need for a specific grant writer. Specifically, ChatGPT can streamline the process and help secure funds.

What Use Is ChatGPT in the Grant Application Process? 

Small and medium-sized enterprises (SMEs) sometimes need additional funding. They don’t often have dedicated grant writers on staff, which can pose an issue. While they always have the choice to hire someone, they may be unable to spare the expense if they’re already looking for extra funds.

While the only choices in the past may have been to hire someone or go without, technological advances make an alternative possible. Organizations can use tools like ChatGPT because it can rapidly produce written content for their grant application process.

Human error is avoidable with the right technology. Some of the most significant benefits of transforming processes digitally are increased accuracy and efficiency. Streamlining the process is essential when the result is expanded financial support.

What Is ChatGPT?

ChatGPT is an artificial intelligence (AI) model developed by the company OpenAI that can provide feedback, answer follow-up questions, and respond to prompts. It’s a natural language processing engine, meaning it speaks like humans. The data it trained on came from all over the internet, so it has a wide variety of knowledge. It’s gone through several iterations and has grown in intelligence and scope with each one.

How Can It Help With the Grant Application Process?

The most important part of the grant application process may be the proposal. A grant proposal is a written outline of an organization’s intent for potential funds meant to encourage granters to give support. It is the foundation for the rest of the process and can increase the likelihood of a successful application.

Most professional grant writers either charge a flat fee or a percentage of the amount of funds you request in exchange for their work. ChatGPT can replace or assist with many parts of the grant writing process to improve accuracy, save money, and streamline the process.

1. Generate Text

One of the most useful ways AI can help with the process is through text generation. It can provide you with large chunks of text based on the prompt you give it. You can gradually generate sections of text until it writes the entire proposal for you.

If an SME doesn’t have the resources to hire a professional or designate someone as the grant writer, they can simply request the entire text from the AI.

2. Give You a Starting Point

Even if you’re considering hiring someone, it can help to get a strong starting point. It might be challenging for SMEs to decide which information is relevant and interesting. Thankfully, ChatGPT can understand and respond to very specific requests with accuracy.

You can ask the software to create a grant proposal outline for your industry or problem. It answers with precise information that directly relates to your organization and query. Unlike simply using a search engine, ChatGPT gives you incredibly pertinent information. However, be mindful that its knowledge base only extends to the data available before September 2021, so you may not have access to the most recent information in your industry.

3. Streamline the Process

Any organization searching for additional funding can benefit from a streamlined grant application process. Searching online for information or ideas can take up valuable time. ChatGPT usually responds within a second or less, which means you can continuously tweak and enhance your proposal with little to no downtime.

4. Provide Feedback

Since the AI is a natural language processing engine with billions of parameters, it can have a human-like conversation with you. If you have an idea you want feedback, you can prompt it to give you a detailed response. The answer it gives won’t have a ton of weight because it is based on its training data, but it may still provide valuable insight. It lets you think out of the box and get another perspective on parts of the proposal.

5. Refine Your Writing

You can use ChatGPT to refine its writing or yours. Since it generates almost any content nearly instantaneously, you can keep plugging in text until you have something you like. For example, if it gives you a great chunk of text with a few inconsistencies, you could ask it to clarify or revise those sections.

What’s the Best Way to Use ChatGPT?

While it’s a relatively simple tool with many straightforward uses, there are a few ways you can enhance the process of going back and forth with it.

Your grant proposal will be better if you know how to best use ChatGPT:

  • Write clear prompts: Exact language is best for generating very precise text. It’s more likely to know what you’re asking and give you a relevant answer if your prompt is very clear.
  • Review its content: While ChatGPT is very useful, its accuracy isn’t guaranteed. It’s best to review and edit everything it creates to ensure everything is factual and information about your organization is correct.
  • Be specific: You can ask it to create text that specifically relates to your industry, field, or issue, so take advantage of that. Instead of asking generic questions, plug information in about specific parts of your sector.
  • Repeat your process: AI works best when you phrase your question in multiple ways. Repeating your prompt with slight variations causes it to respond differently, providing you with more to work with.

While ChatGPT is incredibly useful, it’s ultimately simply a tool. Remember that human assistance and evaluation are necessary to ensure everything is entirely accurate and relevant to the organization’s goal.

ChatGPT Can Help SMEs with Grant Proposals

Technology has advanced to the point where an AI can help brainstorm, write, and edit a grant proposal. ChatGPT can be incredibly beneficial for small businesses looking to secure funding. SMEs looking to digitally transform their grant writing process can utilize it to save valuable time and resources.

The post How ChatGPT Can Help SMEs With Grant Application Process appeared first on SmallBizTechnology.

]]>
63966
What Is GTE Technology, and Why Are Billionaires Investing in It? https://www.smallbiztechnology.com/archive/2023/05/what-is-gte-technology-and-why-are-billionaires-investing-in-it.html/ Tue, 09 May 2023 18:54:43 +0000 https://www.smallbiztechnology.com/?p=63121 Let’s get to it. GTE Technology is “Global Token Exchange” Technology. This is essentially a platform from “Finance Guru” (hope that doesn’t hurt his appeal) Jeff Brown, who coined the term. He owns Brownstone Research – a “technology research firm.” The Appeal of GTE Technology The appeal of GTE Technology is as follows: most standard […]

The post What Is GTE Technology, and Why Are Billionaires Investing in It? appeared first on SmallBizTechnology.

]]>
Let’s get to it. GTE Technology is “Global Token Exchange” Technology. This is essentially a platform from “Finance Guru” (hope that doesn’t hurt his appeal) Jeff Brown, who coined the term. He owns Brownstone Research – a “technology research firm.”

The Appeal of GTE Technology

The appeal of GTE Technology is as follows: most standard transactions require an objective third party, either a broker or a bank, etc. However, GTE uses a database that allows for fast, liquid transactions to be operated between two individuals. The database operates in current-time, with transparency. Once each deal has been finalized it is published and non-reversible, clearing it as an unobtrusive, and secure brokerage opportunity.

While this system uses Tokenization, a key for independent trading, it is similar, albeit different to the Non-Fungible Token. Which again, is also yet another form of decentralized government birthed from Blockchain technology.

Okay. So what does that mean? Essentially it means that there is an international market of people looking to “tokenize” commodities for mass division and decentralized ownership. Think of it as “stock” in a product or item.

Tokens and GTE Technology

The primary purpose of using tokens is to increase liquidity and make easier exchanges. Additionally, it will make it easier to handle larger amounts of exchanges. This combined with the database allows for fast, extremely liquid exchanges and money to rapidly trade hands.

Beyond this, and similar to Stock Options, there exists the automated smart contract. This allows for easy exchanges to be made whenever an agreed set of already agreed-to circumstances has been met.

It is helpful to cut out intermediaries and have more transparency. This way there is a faster and more solid grasp of what is being exchanged for what. Additionally, how quickly and seamlessly it can be done. In the long run, this can save massive amounts of capital for businesses and individuals running an immense amount of deals and transactions through what would be significantly more devisable and shrouded intermediary services at often slower times. Beyond this, as each token is “minted” in the system its information is always secure and easily on-call, protecting your rights and what you own with ease.

GTE Technology and the Blockchain

According to “Media Foundation” the GTE token has a full supply of 1,000,000,000 total tokens. There will be a breakdown of the token distribution as follows:

  • During the token sale, the company will sell 50% of the total supply.
  • The team and early investors will reserve 20% of the total supply.
  • A reserve fund will hold 15% of the total supply.
  • Additionally, 10% of the total supply will be utilized to incentivize platform users.
  • 5% of the total supply will fund marketing and partnerships.

The GTE Technology runs on the blockchain, which is better as it maintains a complete list of every data point ever accumulated. This goes with how the data is stored, the best metaphor being that the current Database Structure functions as a User operated Table.

This means a human operator that needs to be acting in good faith and a Tabletop with limited total storage. The blockchain connects functionality without a human operator, making everything completely operable and 100% transparent as well as logging all the data in “blocks” “chained” together.

Conclusion

With the internet, automation, and AI pushing the arena further away from the land-locked geo-political bound idea of money, faster, cleaner transactions from a transparent and mathematically perfect entity will become more and more necessary – and common as time passes. Ensure that you have at least a good understanding of the methodology behind the technology so that you can comprehend what is happening around you as software and platforms, such as GTE Technology, become more prevalent over time.

The post What Is GTE Technology, and Why Are Billionaires Investing in It? appeared first on SmallBizTechnology.

]]>
63121
5 Ways Businesses Can Have a Startup Mindset for Cybersecurity https://www.smallbiztechnology.com/archive/2023/05/five-ways-businesses-can-adopt-a-startup-mindset-for-cybersecurity.html/ Fri, 05 May 2023 18:58:26 +0000 https://www.smallbiztechnology.com/?p=63961 Cybersecurity is multifaceted. It’s not just technical controls and policies and procedures but culture too. That’s why companies that are founded with a startup mindset, a clear network architecture, and tough cybersecurity policies in place have an easier time of it than companies that have to add security to their legacy systems, established operations, and […]

The post 5 Ways Businesses Can Have a Startup Mindset for Cybersecurity appeared first on SmallBizTechnology.

]]>
Cybersecurity is multifaceted. It’s not just technical controls and policies and procedures but culture too. That’s why companies that are founded with a startup mindset, a clear network architecture, and tough cybersecurity policies in place have an easier time of it than companies that have to add security to their legacy systems, established operations, and often-reluctant workforce. 

Meeting cybersecurity standards ahead of the pack can be a competitive advantage—one that sets companies up to be more strategic about additional cybersecurity investments and decisions. That’s why it’s important for established businesses to pull from the playbook of new businesses in implementing cybersecurity

Here are five takeaways that can help any company trying to enhance its security profile.

Move fast

New businesses are eager to work through operational issues so they can focus on their core business. The lesson for you: Once you know what you need to do, move fast. The longer you wait to make changes, the costlier they are. Applying the brakes on inevitable changes, like security or modernization, delays costs but also benefits.

Company-wide thinking

New companies tend to be more egalitarian than established ones, so determining and implementing new policies or procedures involves everyone. Learn from that and communicate your needs for increased cybersecurity to your entire workforce. Be clear about changes, what will happen, when, who it impacts, and why it’s important. 

Top representatives from across the company to help with cybersecurity, too. Who better to point out risks, define needs, and share departmental challenges than those with front-line knowledge? The process may mean additional training for that group but you won’t regret it, and will help drive a culture of security.

Bring in experts

Startups know what they don’t know and quickly turn to experts for help. In the same way, your organization can benefit from a cybersecurity partner. Cybersecurity consultants take the pressure off IT, upskill existing staff, and provide a more efficient path to getting compliant and protecting the company. 

Borrow and evolve

Startups take proven best practices and adapt them for their own use. Learn from this: There’s no need to reinvent the wheel regarding cybersecurity policies and procedures when best practices abound. Borrow the basics and evolve them to fit your business plan and employees. Thoughtful policies start with the philosophy, “Don’t tell me what I can’t do, tell me how I can do it safely.”

Get involved

In startups, everyone rolls up their sleeves and pitches in to get things done. The same mindset is important for leaders of established companies adding cybersecurity. The top brass needs to show their commitment to cybersecurity, not just talk about it. They can do that by:

  • Prioritizing budgets, time, and other resources for cybersecurity
  • Becoming knowledgeable and involved in compliance initiatives
  • Demonstrating that they personally follow protocols
  • Having zero tolerance for non-compliance

You can teach an old dog new tricks, and startups are a great place for more established companies to look for fresh ideas and approaches, including how to smoothly integrate cybersecurity into the flow and fabric of operations.

Bio

Edward Tuorinsky, Founder and Managing Principal of DTS, a government and commercial consulting business, brings more than two decades of experience in management consulting and information technology services. 

The post 5 Ways Businesses Can Have a Startup Mindset for Cybersecurity appeared first on SmallBizTechnology.

]]>
63961
How to Grow your Small Business on Instagram with Marketing https://www.smallbiztechnology.com/archive/2023/05/how-to-grow-your-small-business-on-instagram-with-marketing.html/ Wed, 03 May 2023 20:20:03 +0000 https://www.smallbiztechnology.com/?p=62881 The modern world of commerce and business is one that is built on the foundation of online businesses or online proximity via marketing efforts. Instagram is slated as the second-best platform for digital marketing after its sister company, Facebook. The platform allows for image and video posts to be directly pushed through users’ feeds via […]

The post How to Grow your Small Business on Instagram with Marketing appeared first on SmallBizTechnology.

]]>
The modern world of commerce and business is one that is built on the foundation of online businesses or online proximity via marketing efforts. Instagram is slated as the second-best platform for digital marketing after its sister company, Facebook.

The platform allows for image and video posts to be directly pushed through users’ feeds via story and wall-post features. This is a great natural way to break obscurity and let people know about your business and your message. By creating posts, you yourself can have free content to share your brand and your services with the world.

However, when you are just starting out it can be difficult to catch that wind and break your obscurity. When growing your small business it is good to have several tricks and strategies to make sure you are using your time and material to its fullest on the app. Here are several key components and strategies to help grow your small business on Instagram.

How to Grow Your Small Business on Instagram?

Use New Features

Instagram wants the adoption of its new features by fully utilizing the application to its fullest and most respectfully frequent amounts, Instagram will reward the post with boosted algorithm standing. Think about “the Carousel” feature, when it was getting pushed it got pushed first to the accounts with the highest usage and traffic. Subsequently, it became operable to the crowd with less frequent engagement both within the app and the app itself.

By utilizing new tools and opportunities a business can help boost familiarity and usher the UI – User Interface, experience to all the future adopters. Again, by harnessing a new tool and serving Instagram by boosting familiarity. This is huge.

Frequent Posting

As stated previously, boosting appeal is the number one way to get adopted. Instagram wants user retention on the app. This causes them to boost content that increases retention and has a positive response. Think Mr. Beast’s “replace ‘algorithm’ with ‘audience’ and restate the sentence.”

The app’s purpose is to push the content people enjoy to them so they will give more time and attention to the platform. For the marketing-minded this is to integrate an idea of necessity with the Instagram brand and to increase visual time and opportunity to sell whatever it is, a business is pushing them to sell.

Sponsored vs Organic Traffic

Think paid vs played here. What have you earned and how have you earned it? Where is your position within the algorithm? Where is your position within the audience? Frequent, high-quality posts will earn you followers. By gaining followers, the software recognizes you and pushes more potential followers your way. Likewise, if those clicks just aren’t coming through or your content seems to be falling on deaf ears you can always make the jump to sponsored content.

By utilizing either method you are able to unlock a platform for a new audience. Once that traction has been acquired you are free to roll forward however you see fit. Keep in mind that while boosting your post with sponsorship may help initially, there is no replacement for frequent, active engagement on the platform.

Organized Posting and Optimizing

Besides just posting often and using new features it is not uncommon for there to be an ideal time to post, when it will hit the best possible gamut for algorithmic dissemination. Maybe that’s Wednesday at 3 a.m. Maybe that’s Sunday evening. Or maybe it’s during your late Monday lunch break.

Regardless, knowing the little nuances of when and how can greatly increase the “intangible” impacts that your post may carry. By knowing this and harnessing the most optimum time to post, you can once again increase the “bang for your buck” with each post. Getting them to appear in a space where they can reach their full potential in either a consistent upload schedule or specific times of the day or the week can greatly increase traffic without added work or headaches.

The post How to Grow your Small Business on Instagram with Marketing appeared first on SmallBizTechnology.

]]>
62881
Top Tech Companies of 2023 https://www.smallbiztechnology.com/archive/2023/04/top-tech-companies-of-2023.html/ Fri, 28 Apr 2023 22:02:52 +0000 https://www.smallbiztechnology.com/?p=62879 Today’s word: technology. Scrap that, this “ages” word: still technology. I’m not sure there is any one word that can ever designate a set “age” or period of time. Yet, if there was ever a time that technology felt like it was ever hitting its stride and beginning to broach the realm of classical science […]

The post Top Tech Companies of 2023 appeared first on SmallBizTechnology.

]]>
Today’s word: technology. Scrap that, this “ages” word: still technology. I’m not sure there is any one word that can ever designate a set “age” or period of time. Yet, if there was ever a time that technology felt like it was ever hitting its stride and beginning to broach the realm of classical science fiction that would be now. The internet’s a thing, Bluetooth’s a thing. Heck, even the jetpack kind of exists. Which begs the question, in the supposed age of tech, who is doing tech best? In this list, we will break down the top tech companies of 2023. Also, we will predict their future in the market going into 2024 and beyond.

What Companies Are in the Technology Field

Alphabet Inc.

Let’s start off this list with a company nobody’s heard of. When Google restructured itself, back in 2015, Alphabet Inc. was created to be the parent company of the setup. That means Google, Gmail, YouTube, all of it. Alphabet Inc. is the umbrella it falls under. This multinational conglomerate company is valued at 1,581.72 Billion. It is stationed in Mountain View, California, and among its numerous subsidiaries hosts over 156,000 employees.

However that in and of itself does not qualify it as a tech giant worthy in standing amongst some of the best, let’s list the Alphabet subsidiaries and touch on their respective fields:

Google – Internet Services

Google Fiber – Internet Access

Deep Mind – Artificial Intelligence

Intrinsic – Robotics Software

Waymo – Autonomous Driving

Wing – Drone Based Delivery

Calico – Human Health

Verily – Human Health

CapitalG – Venture Capital

GV – Venture Capital

X Development – “Moonshot” Technologies

Yes, you read that last one correctly. “Moonshot Technologies” are essentially described as major problems addressed through a utilitarian, radical solution. X Development is quoted as a semi-secret lab aimed at the research and development of such technologies. Google’s self-driving car incited the inception of the lab that became this.

With all these conglomerated technologies: AI, internet services, massive databases, autonomous automation, and a literal Johnny Quest-style laboratory, this is surely a tech company to watch – particularly its subsidiaries, into the future.

Apple

Valued at around 2,604.32 billion, Apple has revolutionized technology and the world with its take on the smartphone. There are also their tablet technologies and Apple continues to improve upon them with its 1,608,000 employees. Their specialty is in electronics and software. Additionally, they boast other online services.

Last year, Apple claimed a 2.3 trillion valuation boosting its worth over Meta, Amazon, and Alphabet combined. All other giants on this very list.

As a business that deals in the invention of electronics and its software there is little doubt that Apple has a competitive edge in the product generation market. Besides the hardline-backed necessity of tangible merit, their footing in app development and both TV and News services provide them a competitive edge over simply logistic-based operations.

Amazon

Little understood about Amazon is the immense weight that is placed upon its algorithm. The 1,468.4 billion dollar company started as an online market, with an implementation of the aforementioned algorithm. However, over time Amazon Web Services and their Prime Logistics feature have carried them into both vertical and horizontal market expansion.

Amazon, like other tech giants, has brought research and development into autonomous driving, their car being Zoox. While this could be expected to work in tandem with their logistics services, it is said that Amazon intends to do this to rival Uber and Lyft in competition with rideshare services.

Meta

Facebook, Instagram, WhatsApp. 499.86 billion. While it has been fumbling in recent memory, Meta is a tech giant that deals particularly in data and analytics. Beyond this, these services hold massive stock in the marketing space with Facebook and Instagram respectively holding the top two spots for digital marketing as of 2023.

The “Metaverse” itself has largely been deemed a joke, however, it also serves as an interesting case study as the technology trudges along. With Web3 in discussion and the advent of NFTs and other similar decentralized happenings, if these were to come to pass it could boost the Metaverse into public consciousness and give Zuckerberg and Meta a once again stranglehold monopoly within the new space.

Microsoft

While not as flashy, or seemingly as modern as many of the other tech companies on this list, Microsoft has remained in the public consciousness since 1975. Consumer electronics and consumer software leave it with a similar background to Apple. And with its acquisition of LinkedIn, it has a social media presence as well – the third best for digital marketing, in fact.

Unlike other tech giants, it has focused on largely retaining its lane and staying within the general consensus of its core space. Its MS Office features are integral to many companies, businesses, and individuals alike across the planet.

Tesla

There it is, the electric car company housing over 110,000 employees and 650.10 billion in total market value is unsurprisingly another tech company to keep on the brain within the foreseeable future. The company’s focus is on car automation and car functionality.

This leads to the development and integration of “smaller” technologies into the “bigger” picture of the vehicle. Regardless of whether that is working in conjunction with SolarCity. In intent to navigate toward renewables, or simply Tesla’s own self-driving efforts. Anything that falls under Elon Musk’s umbrella is certainly something to pay due note to as pieces are often linked within each other like looking at an aerial view of a puzzle constructed in pieces over multiple elevations.

In addition to cars and solar integrations, Tesla develops general electric battery production and research. Similarly, the car manufacturer works in the software space by designing multiple programs and interfaces within the realm of self-piloting vehicles and camera recognition and AI software.

Across the board, there are a lot of multi-billion dollar tech companies all vying for clear market dominance in the “tech” space. This all diversifies and branches out in its own specific and nuanced ways, however ultimately the key point and takeaway is, as a good rule of thumb; look at all the technology companies that are doing essentially the same thing.

The post Top Tech Companies of 2023 appeared first on SmallBizTechnology.

]]>
62879
Protect Your Small Business with These Top Security Cameras https://www.smallbiztechnology.com/archive/2023/04/protect-your-small-business-with-these-top-security-cameras.html/ Thu, 27 Apr 2023 17:41:43 +0000 https://www.smallbiztechnology.com/?p=62863 In today’s business market, margins are still as tight as they’ve ever been. Regardless of what particular industry or the precise nature of the field you are in, those margins are the difference between the business having room to grow, expand and conquer the market. Recent advances in technology and automation have offered rapid and […]

The post Protect Your Small Business with These Top Security Cameras appeared first on SmallBizTechnology.

]]>
In today’s business market, margins are still as tight as they’ve ever been. Regardless of what particular industry or the precise nature of the field you are in, those margins are the difference between the business having room to grow, expand and conquer the market. Recent advances in technology and automation have offered rapid and extensive remedies, reducing manpower and opening that closing margin back up, however, the nature of the technology and its purpose largely vary. Aside from streamlining software or the occasional “cloud-based” initiative, finding technology that equally serves the small business is difficult. This one isn’t: Business security cameras.

Security elements placed appropriately act as a comfortable “insurance policy” of sorts against theft and other foul play elements. Having the right eye in the right place can also act as a huge deterrent. Not just for recording criminal activity, but for halting it altogether. This article will provide a general overview of business security cameras and three of the top security cameras available in the space.

Company Surveillance

When looking into a security camera there are several metrics you should keep note of, video quality, functionality, and price. Additionally, knowing if the camera is going to be used for 24/7 surveillance will inform whether or not you need infrared or spotlight integration features. Many cameras work in tandem and form a network for greater sequential coverage and visage.

Additionally knowing what areas need coverage will tell you the number of cameras you need in your system and can affect how much funds you can allot to a system or styling of a camera. Some offer greater scope, rotation, or the aforementioned networking capabilities to cover this necessity.

Business Security Cameras: Arlo Pro 4 Wireless Security Camera

The Arlo Pro 4 features a 2K video with HDR (High Definition Resolution) and an integrated spotlight for 24/7 coverage. The footage is triggered by its motion-detecting features. The camera also directly connects to Wi-Fi features and does not require a hub or base, however, it can offer smart home integration, (Amazon Alexa, Google Home, Apple HomeKit). The footage is stored in the cloud for 30 days, so if there is anything that requires a second look. The Arlo Pro 4 has you covered there as well. It is considered the best camera for outdoor use.

It does require a plan for optimal usage and is largely of poor quality without one. Plans go at 3, 10, and 15 USD a month. The battery is rechargeable and one of these can be guarding your doors and windows for $200.

Business Security Cameras: Reolink 3 Argus Pro

This camera is considerable for its overall best quality. A 2K camera that works both day and night ensures that you don’t just see “the thing” but see it clearly, whenever it lurks. It features 122-degree sights, slightly less than Arlo’s 130 vision. The Reolink 3 features motion sensitivity as well allowing you to get a notification or alert when something is detected. It has, however, cut motion zones – areas where you could target key tracking like doors or windows, to conserve battery life.

You can also schedule times to record. And with 128 GB of storage on the device and 1GB kept in the cloud for up to a week. You can find the detected thing. The Reolink also captures audio as well.

This camera typically runs around $130. It has video plans at 5, 10, 15, and 25 dollars monthly with the first two allowing for 30 days of cloud storage and the last two allotting for 60. With improved cloud storage at 30 GB, 80 GB, 150 GB, and 250 GB respectively.

Business Security Cameras: Eufy Cameras

This is the premiere indoor camera focused on indoor security (duh) and customer privacy. All storage is housed in the camera, meaning anything recorded is kept on-site and not stored in any outside cloud or database services. These cameras additionally offer 2K video (1920 p) and offer cloud-based programs and AI detection. This allows for the camera to auto-capture anything with motion or similarly timed suspicious activity.

The standard Eufy runs anywhere from around 150 – 200 USD. There is a budget pick – the Eufy Solo IndoorCam C24 that is only $43. Some models also allow for cloud plans for those who are content to store their data on an external drive or source.

The post Protect Your Small Business with These Top Security Cameras appeared first on SmallBizTechnology.

]]>
62863
How Businesses Can Prepare for Tax Season Year-Round https://www.smallbiztechnology.com/archive/2023/04/how-businesses-can-prepare-for-tax-season-year-round.html/ Fri, 21 Apr 2023 18:00:07 +0000 https://www.smallbiztechnology.com/?p=63940 As a business owner, you juggle a multitude of tasks every day. When tax season rolls around, your to-do list may grow even longer as you dig through all the documents and data required to complete your returns. Your frustration level may grow, too. One way to reduce stress, time, and potentially money, is to […]

The post How Businesses Can Prepare for Tax Season Year-Round appeared first on SmallBizTechnology.

]]>
As a business owner, you juggle a multitude of tasks every day. When tax season rolls around, your to-do list may grow even longer as you dig through all the documents and data required to complete your returns. Your frustration level may grow, too. One way to reduce stress, time, and potentially money, is to prepare for tax season throughout the year. It’s easier than you may think!

Whether you do your own taxes or use a tax professional, here are some tips that can help you get a jump on your taxes year-round.

Prepare for Tax Season: Keep excellent, organized records

When you prepare for tax season there are things you will want to avoid. This includes the last-minute crunch of searching for tax-critical business information by employing good record-keeping strategies. Consider using accounting software to simplify the tracking and managing of everything from receipts, invoices, and mileage to income and bank transactions. Customize your software and sync it to your bank accounts, credit cards, payment apps, and e-commerce tools. This will allow you to run real-time reports and gain insights.

The right software can help deliver peace of mind during tax season. This is also true at moment you want to know where your money is going and what’s coming in. And there are options for paperless organization. This means you can trade rummaging through a receipt-filled shoebox for more time to focus on growing your business.

Understand tax laws 

Tax laws can be complicated and are in a constant state of flux. But as a business owner, understanding your federal, state, and local tax requirements is essential when you prepare for tax season. Be sure to always stay on top of the latest tax laws and policies, whether it’s a new tax obligation or a recently introduced tax credit that could reduce the amount of money you need to pay, dollar for dollar. Keep informed by visiting the IRS website or consult with an accountant to ensure you’re in compliance with new tax rules and taking advantage of any eligible tax deductions and credits.

Track your tax deductions 

No one wants to pay more than they have to. Small business owners can often write off many expenses. These expenses include office rent and supplies, car expenses and mileage, and business-related travel. Understanding which tax deductions you may be entitled to can help speed up your tax filing process. It can also save you money—a win-win!

You could wait until tax time to go through all your records and messy spreadsheets. However, a better way is to utilize user-friendly accounting software that automatically categorizes your business expenses through synced accounts. Whether you spend money on legal services, contract labor, or other deductible expenses, this software can help you stay organized throughout the year. It can also improve accuracy when adding up your claims. Export your documents when it’s tax time, or share them with your accountant. And it gets better: the software itself is a tax-deductible expense.

Prepare for Tax Season: Monitor finances and plan

Monitoring your financial statements throughout the year will always be beneficial. It can help you uncover issues you may need to address in order to prepare for tax season. For example, it may be a good idea to estimate your potential taxes to minimize surprises. Or use an accounting software system that can forecast money-in and money-out to help manage cash flow.

Paying attention to your finances can also help you understand the impact some of your expenses could have on your taxes, such as if you’re purchasing equipment. Perhaps you qualify for Section 179, an IRS Tax Code which allows businesses to deduct the cost of certain property, like equipment or machinery, as an expense when the year it was placed in service.

Prepare for Tax Season: Know your business tax deadlines

With everything else on your plate, there are also tax filing deadlines throughout the year to keep in mind. Knowing when your taxes are due can help you avoid accruing interest, penalties, and not-so-friendly reminders from the IRS.

Business tax due dates vary depending on your business classification. And if you’re a sole proprietor, partner, LCC member, or independent contractor, you’re required to pay estimated quarterly tax payments.

Have employees? You’ll need to report the amounts of federal income taxes and other payroll taxes you have been withholding from your employees. Payroll is another area where some accounting software solutions may assist by calculating, filing, and payroll taxes for you. One less thing you have to worry about.

View the IRS Online Tax Calendar to determine when your business taxes are due and add the dates to your personal calendar.

Prepare for Tax Season: Set up an inventory tracking system

Obsolete inventory that cannot be sold may reduce your taxable income, so keeping track of your unsold products may save you money at tax time. If you own a product-based business, consider setting up an inventory tracking software system that makes real-time tracking of goods, raw materials, and finished products easy so that you know what you still have on hand.

Prepare for Tax Season: Build a dedicated tax savings account

If you’re self-employed, having a savings account earmarked for taxes can give you peace of mind that you’ll have money to cover what you owe when submitting your quarterly estimated tax filings. Keep the account separate from other accounts, such as your personal, business checking, or emergency fund accounts. Determine your tax bracket and estimate what percentage of your income you should allot toward taxes.

Tax season may never be considered the “most wonderful time of the year,” but it doesn’t have to be the most stressful either. Make tax prep a business-as-usual task all year and help set yourself up for smoother sailing at tax time.

The post How Businesses Can Prepare for Tax Season Year-Round appeared first on SmallBizTechnology.

]]>
63940
Pricing Software Products Before Entering the Marketing: Tips and Tricks https://www.smallbiztechnology.com/archive/2023/04/pricing-software-products-before-entering-the-marketing-tips-and-tricks.html/ Thu, 20 Apr 2023 20:02:27 +0000 https://www.smallbiztechnology.com/?p=62928 With the numerous passive income streams that are sought after in today’s economy, there are several that stand out, particularly those that have low barriers of entry. Real estate is consistent and reliable but it requires capital. eCommerce is nice as well, but it requires some degree of prominence and upkeep. Then there is software. […]

The post Pricing Software Products Before Entering the Marketing: Tips and Tricks appeared first on SmallBizTechnology.

]]>
With the numerous passive income streams that are sought after in today’s economy, there are several that stand out, particularly those that have low barriers of entry. Real estate is consistent and reliable but it requires capital. eCommerce is nice as well, but it requires some degree of prominence and upkeep. Then there is software. It can go anywhere from a solo operator all the way up to an extensive network of teams. Upon getting that software, however, you are ready to take it to the market. How do you go about pricing software products? And specifically, what is the best way to go about finding the optimal price for it? Look no further, here are several areas to look toward and prices that are best reached when looking to find that target range for whatever your software product might be.

There are several approaches as to how best to deal with your software. Because in reality yes you have software that is the product. But what you are creating here is an offer. Think in terms of ‘The Godfather’ or ‘100 M Finance Godfather’ Alex Hormozi and give them “an offer they can’t” or would “feel stupid to refuse.”

The Offer is itself your bargaining chip in making the sale. The product should serve as the thing they need, yes, however, let it function as a bargaining chip as well. Use it to prime what you are actually selling: the offer. In this weird inverted way, you have created a product that is actually just a vehicle for you to sell the offer, which will take you to their money.

And in mind, the offer will sell the product in the end. When pricing software products, you should start viewing your selling from that perspective.

Think About Your Software and Its Best Model

  • Monthly or Yearly Subscription Plans
  • Billing Extra for Storage or Additional Capabilities
  • Bundling Recurring Subscriptions with Additional Capabilities
  • Trial Periods and Reduced Pricing Opportunities
  • Targeted Segments
  • Result Based Pricing

When pricing software products, think about who is using your software. This will help determine how you want to price it. Once again this is but a single metric you can factor into the offer you make the prospective client. In one turn you could offer a highly-priced product. This can help segway the decision to purchase into being one that is value-based.

Alternatively, you have the ability to provide priced base selling, at which point you can put time into finding the specific metric and undercutting competition within it to receive that extra headroom with your customers. There are benefits and detractors to both. However, keep in mind that this also has an effect on the type of clients you will receive.

The Nuance Points of Pricing Software Products

  • Service
  • Demonstrated Value
  • The Demand Curve
  • Extras that Should Be Upsold
  • Brand Image
  • The Pricing Model’s Effect on Price

All these nuances will shape the nature of the product as it is in part what you are putting in, the demand it generates. The extra features may provide entirely new areas for the company, as well as the brand image and how the money is collected – think frequency and premium.

Opportunities to demonstrate value can also create a lasting effect that can allow for familiarity with the program. Too often people don’t want to pay right out of the gates for something they don’t know how to use. Let your work – if you believe in it do the work and then once they integrate it and like it they will be more likely to fork over those hard-earned dollars onto your plate.

The post Pricing Software Products Before Entering the Marketing: Tips and Tricks appeared first on SmallBizTechnology.

]]>
62928
How to Introduce Automation Seamlessly to Your Employees https://www.smallbiztechnology.com/archive/2023/04/how-to-introduce-automation-seamlessly-to-your-employees.html/ Mon, 17 Apr 2023 20:13:12 +0000 https://www.smallbiztechnology.com/?p=63919 As technology advances and becomes more prevalent in the workplace, companies are increasingly turning to automation to improve efficiency, reduce costs, and streamline processes. However, introducing automation can be a daunting task. It’s vital to ensure that your employees are on board with the changes and can seamlessly adapt to the new processes. This post […]

The post How to Introduce Automation Seamlessly to Your Employees appeared first on SmallBizTechnology.

]]>
As technology advances and becomes more prevalent in the workplace, companies are increasingly turning to automation to improve efficiency, reduce costs, and streamline processes.

However, introducing automation can be a daunting task. It’s vital to ensure that your employees are on board with the changes and can seamlessly adapt to the new processes.

This post will discuss different strategies to introduce automation seamlessly to your employees. Keep on reading to learn more.

Importance of Automation to Your Business

So, here are some of the critical ways automation can be crucial to your business:

  • Improved Efficiency

Automation can streamline routine tasks and processes, reducing the time and resources needed. This can free employees to focus on higher-value activities requiring human input, such as customer service or strategic planning.

  • Increased Productivity

Automation can help businesses produce more output with the same or fewer resources, allowing them to grow and scale more quickly. Also, it can complete tasks faster and with fewer errors, allowing businesses to deliver products or services more efficiently.

  • Enhanced Accuracy

Automation can eliminate human error in repetitive tasks or require high precision. So, this can reduce the risk of mistakes and errors, leading to higher-quality output and improved customer satisfaction.

  • Cost Savings

Automation can help businesses save money by reducing the need for human labor and the associated costs of recruitment, training, and retention. It can reduce the costs of errors, delays, and rework as well.

  • Improved Compliance

Automation can help businesses comply with regulations and standards by enforcing rules and procedures consistently and accurately.

automation employees

Introducing Automation to Your Employees

Automation can be a big change your personnel can’t readily accept. Automation in the workplace can set forth different learning roadblocks to your team. Nonetheless, you can make it easier for everyone involved by checking out the tips below:

  • Provide Training Opportunities

Offer training opportunities for employees to learn the new skills required for the automation process. Likewise, this helps them feel valued and ensures you equip them with the necessary knowledge to succeed.

Start by providing general automation training to all employees so they understand the basic concepts of automation, its benefits, and how it works. You can hire marketing automation experts to train your employees.

Also, encourage a culture of learning and growth by providing opportunities for employees to learn about new technologies and innovations in their field. This helps them feel empowered and engaged in the automation process. Additionally, encourage continuous learning and development to keep employees up-to-date with the most recent trends and technologies in automation.

Then, identify the skills employees will need to use and develop to work with automation and provide training on those skills. For example, if employees will be working with a new software tool, provide training on how to use that tool effectively.

  • Start with the Basics

Before introducing automation, it is crucial to ensure your employees are comfortable with the technology used. This means providing resources to help them understand the new systems and tools.

Moreover, ensure you’re clear about the benefits of the latest technology and how it will impact their work. So, be transparent about changes, how they’ll impact their jobs, and what training and support will be provided.

Identify the tasks that’ll be automated. Start by identifying the manual, repetitive, and time-consuming tasks that can be automated. Focus on tasks that’ll allow employees to focus on higher-value work.

It’s essential to start with small changes when introducing automation. This can help minimize disruption and give your employees time to adjust to the new processes. Once the initial changes have been successfully implemented, you can gradually introduce additional automation.

  • Communicate Clearly

When introducing automation, it’s essential to communicate with your employees about the changes that will be happening. Make sure that you explain why the change is happening and what the benefits will be.

It’s also essential to address any concerns your employees may have and support them as they transition to the new processes. Communicating with them reassures them that they aren’t being replaced. This helps prevent the employees from dropping their work standards or quitting because they feel threatened by the changes around them.

Involve your employees in the process of introducing automation. This can include seeking their feedback and input on the new systems and processes. By involving your employees, you can ensure that they feel valued and invested in the project’s success.

Additionally, companies should ensure that automation doesn’t replace employees yet complements their work, allowing them to collaborate with technology to achieve better results.

  • Monitor and Evaluate Progress 

Finally, it’s essential to monitor and evaluate the success of the automation project. This can include tracking key performance indicators and gathering feedback from your employees.

Choose metrics that’ll help you measure progress toward your goals. This could include cost savings, productivity gains, error rates, or employee satisfaction.

Monitor progress regularly, keeping an eye on the metrics you established. Once you’ve collected enough data, evaluate the results to determine if the automation achieves the desired outcomes. If it isn’t, identify areas for improvement and adjust accordingly.

Monitor the progress of automation implementation and its impact on employees. Collect feedback and address any concerns or issues promptly. Communicate the results of the automation implementation to employees and stakeholders, highlighting any successes and areas for improvement.

By monitoring and evaluating the project, you can identify areas for development and ensure that the project is on track to meet its objectives.

  • Recognize and Reward Success

It’s essential to recognize and reward success as you introduce automation. Celebrate successes and recognize employees’ contributions who have adapted to the changes and used the new automated tools effectively.

Recognize the individuals who have played a significant role in the automation process. This could be in the form of a thank-you note or a shout-out during a team meeting. Rewards can help motivate your employees and show them their efforts are appreciated. By recognizing success, you can encourage a positive attitude toward change and innovation too.

Set up milestones for the automation process and celebrate them when they’re achieved. This could be as simple as throwing a small office party or providing lunch for the team.

Conclusion

The benefits of automation are significant and can have a transformative effect on a business’s operations and bottom line. By leveraging automation, companies can increase efficiency, productivity, and accuracy while reducing costs and improving customer satisfaction.

Introducing automation to your employees can be challenging, yet with properly implemented strategies in place, it can be done seamlessly.

By starting with the basics, communicating, involving your employees, starting small, and evaluating the project, you can successfully implement automation in your workplace and benefit from increased efficiency, lower costs, and streamlined processes.

Author’s Bio

Victoria Bennett is a change management consultant with a focus on helping organizations successfully adopt new technologies and processes. With over 7 years of experience, she has guided numerous companies in implementing automation and other digital solutions, ensuring a smooth transition for employees. Victoria frequently shares her expertise on change management and employee engagement through guest posts on various business blogs. In her free time, she enjoys hiking, practicing mindfulness, and exploring the world of culinary arts.

 

 

 

 

 

The post How to Introduce Automation Seamlessly to Your Employees appeared first on SmallBizTechnology.

]]>
63919
The Use of Chatbots and Generative AI, Such as ChatGPT, in SME Recruitment https://www.smallbiztechnology.com/archive/2023/04/the-use-of-chatbots-and-generative-ai-such-as-chatgpt-in-sme-recruitment.html/ Fri, 14 Apr 2023 20:39:41 +0000 https://www.smallbiztechnology.com/?p=63911 Small and medium-sized enterprises (SMEs) usually comprise most businesses in a given marketplace. However, since they often have fewer resources than the largest companies, officials need to know how to use resources effectively. One of the ways they can do that is to use technologies centered on chatbots and generative AI — including ChatGPT. Here […]

The post The Use of Chatbots and Generative AI, Such as ChatGPT, in SME Recruitment appeared first on SmallBizTechnology.

]]>
Small and medium-sized enterprises (SMEs) usually comprise most businesses in a given marketplace. However, since they often have fewer resources than the largest companies, officials need to know how to use resources effectively. One of the ways they can do that is to use technologies centered on chatbots and generative AI — including ChatGPT. Here are some practical ways to get great results. 

1. Use Chatbots to Draft Candidate Communications 

Staying in touch with candidates through the hiring process is crucial, but it becomes more difficult as the number of people applying rises. Fortunately, you can use tools like ChatGPT to suggest how to tell applicants about their progress. For example, will you invite them to an interview or inform them others are better suited to the role? 

Following up with all candidates protects your brand and shows respect to the people who decided to apply. A tool like ChatGPT could also help you develop consistent messaging, further strengthening the perception of your company. 

Consider using a chatbot to help you craft content for various situations. Whether you need to let candidates know their applications are under review or want to extend job offers, clear communication will make these experiences better for everyone involved. 

2. Let Chatbots Create New Content for Job Ads

When decision-makers at your SME commit to recruiting and hiring more candidates, you must take the time to ensure any previously used job ads still reflect current needs and benefits. You may also need to make wholly or mostly new postings to attract the kinds of people you hope to hire. 

You might stipulate that international workers you hire will be contractors rather than employees. Alternatively, you might need to clarify that advanced English-language skills are a prerequisite for getting hired. 

Perhaps you’re recruiting to fill skills gaps in your organization. In that case, make sure the job listing has those specifics. You might say it’s essential for candidates to have at least three years of artificial intelligence (AI)  development or cybersecurity experience. Whatever the case, tools such as ChatGPT can help you write that content more quickly. 

You can even format your query by stipulating that the chatbot’s responses must have or should not contain certain elements. This should dramatically accelerate your workflow. 

One study found that three-quarters of respondents thought AI would gradually become more natural and human-like. Even if you believe that, don’t be fooled into thinking AI can replace your oversight. Let the technology supplement it instead.

3. Rely on ChatGPT for Candidate Assessments

Many employers remain unsure of whether to allow their workers to use AI. Some have banned it outright. They worry that products like ChatGPT could provide incorrect information or enable people to cheat. However, there are better approaches than forbidding candidates to use generative AI tools.

One possibility is to test candidates’ resourcefulness with AI by allowing them to use it during company assessments. It’s already clear artificial intelligence is becoming an increasingly significant factor in how people use the internet and complete various tasks. Recruiters typically want to see whether applicants can think creatively and use all the tools available to them.

Consider creating one assessment where people can use AI tools and another that forbids it. Then, compare the results and look for details of someone’s most obvious strengths and weaknesses. 

4. Have the Chatbot Suggest Interview or Screener Questions

It’s always a good idea to freshen up your interview questions when engaging with candidates. Some people suggest using ChatGPT to understand what will likely be asked during interviews. It does work that way, but you can also have it create new questions for candidates. 

One option is to paste the job description into the ChatGPT input box and ask the tool to provide appropriate questions. That could encourage you to think differently by going beyond how you’ve previously engaged with candidates during the interview process. 

Another possibility is to use an AI chatbot while writing your candidate screener questions. People see them when they’re submitting resumes and cover letters. They might ask individuals what appeals to them about a specific job, how prepared they are to relocate, and which characteristics make them most well-suited to succeed. 

Coming up with these questions takes time and effort, but those are some of the strongest reasons to rely on AI chatbots. You’ll still need to proofread the queries and potentially make some tweaks, but this technology application is a definite time-saver. 

Maintain a Realistic Perspective

AI chatbots are incredibly versatile, but they don’t replace human input. Use these suggestions as jumping-off points for how you might apply these tools in your organization — particularly for recruitment. The potential applications will undoubtedly change and expand as technology advances. However, these are practical and useful ways to experiment with it now.

The post The Use of Chatbots and Generative AI, Such as ChatGPT, in SME Recruitment appeared first on SmallBizTechnology.

]]>
63911
Prevent Customer Loss: 6 Tools Every Business Needs in 2023 https://www.smallbiztechnology.com/archive/2023/04/prevent-customer-loss-6-tools-every-business-needs-in-2023.html/ Fri, 07 Apr 2023 19:19:17 +0000 https://www.smallbiztechnology.com/?p=63904 These essential organizational tools are crucial to improving customer relationships and reducing your customer attrition rate this year. In 2022, statistics gathered by Invesp found that U.S. businesses are more focused on improving customer acquisitions over retention strategies. The Chicago-based marketing consulting firm noted that “for every $100 spent on acquiring new customers, only $5 […]

The post Prevent Customer Loss: 6 Tools Every Business Needs in 2023 appeared first on SmallBizTechnology.

]]>
These essential organizational tools are crucial to improving customer relationships and reducing your customer attrition rate this year.

In 2022, statistics gathered by Invesp found that U.S. businesses are more focused on improving customer acquisitions over retention strategies. The Chicago-based marketing consulting firm noted that “for every $100 spent on acquiring new customers, only $5 is spent on retaining existing ones.”

Finding new customers is essential for sustaining business growth, but it’s not enough. It is also necessary that small business owners and entrepreneurs place special emphasis on preventing customer loss. Many customers demonstrate high satisfaction rates due to fair prices, personalization, and high satisfaction. However, reducing customer churn and building up customer loyalty have been shown to help businesses thrive over time. It also reduces expenses associated with customer loss.

To prevent customer loss in 2023, it is important that entrepreneurs and small business owners look at how they can optimize their customer interactions. There is a myriad of technological tools that can help accomplish this goal. Here are 6 tools we believe every business needs to improve customer experiences and reduce customer losses this year and beyond.

1. Customer Experience Technologies

A report by Fortune Business Insights shows that the global customer experience management market has grown to $22.41 billion and is expected to reach 32 billion by 2029. Having a targeted message that speaks directly to potential customers and the right tools in place can improve customer experiences and brand loyalty. As a result, this is effective at reducing customer churn and growing retention rates.

The use of customer experience tools allows you to better understand your target customers. It also allows you to track their journeys and preferences and meet specific customer needs with automated processes. Amplitude is a great example of how you can improve your understanding of customer behavior and turn user data into meaningful insights that impact future product developments. Leading brands such as Dropbox, Walmart, HubSpot, and Notion trust the platform. It streamlines customer data analysis while increasing growth and engagement.

2. Subscription and Billing Software

A recent study by the Massachusetts Institute of Technology shows that customers are more likely to make payments on time when they receive payment reminders and have a digital payment platform that is quick and simple to use. To boost payment collection efficiency and keep your customers in good standing, consider using automated billing software to optimize payments.

Look for software that includes a list of features that will help you reduce attrition rates. Reports have shown that users who use Regpack billing solutions experience a 25% decrease in customer losses. It also shows a 30% increase in cash flow. Regpack provides a recurring billing solution that is equipped with customizable recurring schedules, easily managed payment plans, and auto-billing options to streamline invoicing.

3. Customer Relationship Management Tools

To keep your customers happy, focusing on customer relationships is essential for tracking data and understanding interactions. CRM tools have the capability to prevent customer loss and drive sales. It does this by better understanding customer needs, reducing operational costs, and supporting ongoing customer relations.

Zendesk has become a world-class name for over 10,000 companies across the globe. Known as a tool for providing exceptional customer service and managing customer relationships, it supports customer retention efforts. It does this by comparing the performance and strategies of competitors to provide customized CRM ideas for your business.

4. Digital Payment Solutions

A common barrier that keeps customers from returning is credit card fees at the checkout process. This usually falls around 3% of the total order amount. Credit card processing fees can be expensive for your business. But, it is best to refrain from charging your customers a fee or surcharge to recoup costs.

Consider a digital solution that offers account-to-account payments to avoid additional fees and provide a seamless customer checkout experience. Dwolla is a great option for eliminating credit card fees, serving as an easily implemented, low-code payment solution. This robust payment platform has helped businesses increase transaction volumes by 86% after integrating same-day ACH payments that reduced fund transfer costs and streamlined account transfers for users. The success of this innovative tool provides a white-labeled experience. It maintains brand loyalty and reduces administrative costs to work smarter and not harder.

5. Upsell Cross-Sell Software

Upselling and cross-selling strategies are great ways to keep customers coming back. Yet, many businesses leave the bulk of these strategies to customer support teams or hesitate altogether. A study by Bain & Co. found that returning customers spend over 65% more than first-time consumers. So, while chasing after new customers is more costly compared to retaining current customers, capturing opportunities with loyal customers is a valuable way to offset additional costs.

One of the best tools to support customer interactions during the post-purchasing phase is Klaviyo which uses SMS and email marketing to stay organized and save time on cross-selling. This e-commerce marketing automation platform has successfully earned its customers over $14 billion in untapped revenue. This is all while delivering greater retention rates.

6. Customer Feedback Tools

While reducing churn is an essential goal to have, don’t leave out efforts to win back customer loyalty. The Harvard Business Review has previously noted the need for companies to place greater emphasis on winning back lapsed customers using SMART strategies. In 2023, this means using the right tools to collect customer feedback, then using the feedback to gain back lost customer trust and loyalty.

To help you better identify why your business has experienced customer churn, you want to have an effective tool for gathering customer feedback. Survicate is one great option for delivering surveys in minutes across all distribution channels and informing you of the churn factors impacting your retention efforts.

Investing in digital solutions and self-service channels that are made to reduce customer losses is guaranteed to deliver long-term business growth, while still allowing leaders to focus on bringing in new customers. What tools will your business use to improve customer retention this year?

The post Prevent Customer Loss: 6 Tools Every Business Needs in 2023 appeared first on SmallBizTechnology.

]]>
63904
Are R&D Tax Credits Available for Small Businesses? https://www.smallbiztechnology.com/archive/2023/04/are-rd-tax-credits-available-for-small-businesses.html/ Mon, 03 Apr 2023 20:50:46 +0000 https://www.smallbiztechnology.com/?p=63899 R&D tax credits are available for small businesses. Also known as the Research & Development tax credit, small businesses could potentially offset up to $500,000 in payroll tax liability for qualifying activities (even those companies that are not yet profitable). Likewise, expenses that can be potentially offset with this federal tax credit include employee wages, […]

The post Are R&D Tax Credits Available for Small Businesses? appeared first on SmallBizTechnology.

]]>
R&D tax credits are available for small businesses. Also known as the Research & Development tax credit, small businesses could potentially offset up to $500,000 in payroll tax liability for qualifying activities (even those companies that are not yet profitable).

Likewise, expenses that can be potentially offset with this federal tax credit include employee wages, paying contractors, purchasing supplies, and many other costs.

So, if you have a small business that performs research and/or technology development activities, you can claim an R&D tax credit. The R&D tax credit can then be applied to offset payroll tax or income tax.

Benefits of the R&D Tax Credit

Claiming the R&D tax credit enables small businesses to:

  • Increase cash flow and significant savings
  • Reduce the Federal tax rate
  • Receive Federal and State dollar-for-dollar income tax reduction
  • Ability to claim the credit for open tax years going back 3 to 4 years 

What are the Qualifications for Small Businesses to Claim the R&D Tax Credit?

In order to apply for the R&D tax credit, your small business must meet the below criteria:

  • 5 years or less in revenue
  • Have less than $5 million in revenue in the current year
  • Have conducted qualifying research activities and expenditures

Additionally, if your small business paid for any of the below, it might also qualify for the tax credit:

  • Employees or sub-consultants performing research
  • Raw materials
  • Consumable supplies during development
  • Cloud computing services related to development operations

Claiming for Small Businesses

The following are examples of qualified research activities for small businesses to claim under the R&D tax credit:

  • Design and development of new or improved software applications
  • Development of conceptual designs and defining requirements and specifications for new or improved products
  • Development of tooling, fixtures, and dies
  • Building and testing prototypes
  • Development of production processes and equipment
  • Evaluation and testing of new materials for product development

Also, there are different ways of getting help with tax credits. A couple of ways are via software applications and consultants.

The post Are R&D Tax Credits Available for Small Businesses? appeared first on SmallBizTechnology.

]]>
63899
Top Business Benefits of Using a Virtual Phone Number https://www.smallbiztechnology.com/archive/2023/04/top-business-benefits-of-using-a-virtual-phone-number.html/ Sun, 02 Apr 2023 14:00:18 +0000 https://www.smallbiztechnology.com/?p=54269 Virtual phone numbers work the same way as a normal phone number work, but you get additional benefits. Unlike traditional phone numbers that are connected to a single phone line, virtual phone numbers can be received by multiple destinations. For example, a virtual phone number could be answered via a phone in Chicago or via […]

The post Top Business Benefits of Using a Virtual Phone Number appeared first on SmallBizTechnology.

]]>
Virtual phone numbers work the same way as a normal phone number work, but you get additional benefits. Unlike traditional phone numbers that are connected to a single phone line, virtual phone numbers can be received by multiple destinations. For example, a virtual phone number could be answered via a phone in Chicago or via a computer in Columbia. The location and device doesn’t matter if set up correctly. A Virtual Business Number gives you more options, can improve your response times, reduce your costs, and expand your options. We also recommend having an online way to communicate with your customers, then if you are concerned about using your home address for your business you can instead use a virtual office postal address in a great city like Birmingham so that your business address looks prestigious and you also avoid unwanted letters.

If you think a virtual phone number might help your organization, here are just some of the benefits of hanging up on conventional phones.

Increased Privacy While Offering Personalized Service

In some business situations providing a personal phone number can be a good strategy to build trust and demonstrate your personal commitment to helping them. It can, however, bring privacy issues as someone could search for your phone number to get more information about you.

If you are using a personal cell phone or operating a home office, you can use a virtual phone number instead of your private number. With a virtual phone number, calls can still be routed to your cell phone without customers gaining access to your personal phone number.

Virtual Phone Numbers Provide Additional Features

Virtual phones give you access to advanced calling features, including IVR (Interactive Voice Response), call recording, conference calling, time-based routing, call stacking, and voice-mail. You can get advanced calling features that Fortune 500 companies have without significant expense. Many providers offer these features for free as part of the deal. Also, many virtual phone numbers can also support texting. That’s something landlines can’t do.

A virtual phone number may also save on long distance calls. Using Voice over Internet Protocol (VoIP), which is a cloud-based phone service, with your virtual phone service can save significant amounts of money. There are no more local tolls and no long-distance charges for domestic calls. Most international calls are free as well. Finally, you can also use virtual phone numbers to appear more “local.” If you want to appear to have a local presence, set up virtual phone numbers in all the area codes you serve. With a VoIP system, you can make changes easily through a dashboard. Virtual phone lines with local numbers can be created in more than 100 countries worldwide with virtual number forwarding to any device. If you every need help managing your messages, then consider checking out these texting solutions for small business

Flexible Set Up That Increases Calling Capabilities

With a virtual phone number for business, your options increase. As calls come in, they can be automatically routed to multiple destinations based on customized workflow rules. This can help manage when multiple calls come in or help manage different type of leads.

For example, you could have a single phone number you publish in TV commercials, print ads and business cards, then using technology tools, you can send inbound calls with local area codes to one receiving center, and out of town area codes to a different center. This could help you answer their inquiry or business need faster. Alternatively, if you often have too many calls come in at once, when you use a virtual phone number calls can automatically roll over to another line when unanswered or be routed to other locations.

Also, if you already have a business phone number, you don’t have to start all over. If you already have an established phone number for your business, you can switch to a virtual service and keep your existing number. Your provider can help you port your current number over and turn it into a virtual phone number.

Ditch The Landline

Using a virtual phone number can help your small business grow and better serve your customers. Virtual phone numbers untether your customer service team from a single phone or even a single office and allows the team to work nearly anywhere in the world. Additionally, leveraging different tools, a virtual phone number helps your business create a more professional experience or appear to be local to their area code.

Fortunately, even if your business phone is set up on a landline, you can keep your exact number and transfer it into a virtual landline. With so many added benefits and the ability to keep your current number there are really no downsides to a virtual phone number.

The post Top Business Benefits of Using a Virtual Phone Number appeared first on SmallBizTechnology.

]]>
54269
3 Tips for Investing in Multifamily Properties https://www.smallbiztechnology.com/archive/2023/03/3-tips-for-investing-in-multifamily-properties.html/ Tue, 28 Mar 2023 18:46:12 +0000 https://www.smallbiztechnology.com/?p=63893 Investing in real estate is a fantastic way to create a stream of income outside of a W2 wage day job. Some people invest aggressively enough to make rental income their main source of income. Alternatively, others see it as a way to support their retirement down the road. Whatever the end goal of investing […]

The post 3 Tips for Investing in Multifamily Properties appeared first on SmallBizTechnology.

]]>
Investing in real estate is a fantastic way to create a stream of income outside of a W2 wage day job. Some people invest aggressively enough to make rental income their main source of income. Alternatively, others see it as a way to support their retirement down the road. Whatever the end goal of investing in rentals is, the hardest part is getting started. Securing and managing that first property is going to be a learning experience. To add complexity, different rental home types have different pros and cons.

If you’ve made a firm decision to invest in rentals, multifamily properties are oftentimes the best bang for the buck. Developers connect multiple units together rather than building individual houses that might not be anywhere near each other. In addition, there are some financial advantages to financing and bookkeeping. Here are three things to keep in mind if you’re thinking about multifamily property investment, even when capital is limited.

1. Look For Beneficial Financing For Multifamily Property Investment

Depending on how many units are in a multi-family property, the cost can be a detractor for potential investors. A duplex and a single-family home with comparable square footage might only be slightly different in price. A four-unit property, on the other hand, could easily be 2-3 times as much as a single-family home.

Unless the buyer has a great deal of income from other sources, a traditional mortgage might not be an option. Mortgages don’t take the prospective income from the property into account. Rather, they assume earned income at the time of application needs to cover the monthly mortgage payment.

Thankfully, there are other options for those without large incomes. A DSCR Loan (debt-service coverage ratio) is available for those looking to buy commercial or multifamily real estate.

These loans take into account how much revenue will likely be generated and compare that against the monthly debt service. At a bare minimum, the buyer usually needs to have a 1.00 debt service ratio, but most lenders require at least 1.25.

Maybe you need to borrow $1,500,000 to purchase a 10-unit property. A 30-year loan at 6.5% interest would have an approximate monthly debt service of $9,480.

Renting out all 10 units at only $900 per month would give you a monthly income of $9,000. That falls short of covering the $9,480 debt service. To get a coverage rate of 1.25, you would need to charge at least $1,185 in rent per unit. If the property cannot support those rates, you are unlikely to qualify for a DSCR loan.

With a high DSCR, you have more bargaining power with your lender. If your monthly income from a property will be five times the debt service, the lender will want your business. This can give you some leverage with interest rates and down payments.

2. Get Creative in Multifamily Property Investment if You Have Limited Cash.

Few people with multifamily property investments have long-term goals of living in one of their units. That doesn’t mean you shouldn’t dismiss the option when you’re first getting started. For some first-time investors, this might be the only way to afford a multifamily property.

Those who finance their multifamily property investments through a traditional mortgage might find themselves strapped for cash when first starting out. Not having an additional mortgage for a personal home could free up some much-needed funds. Also, it can be beneficial if the property needs some upgrades before a justifiable rent increase.

For example, let’s say a married couple buys a duplex in need of some moderate repairs. The owners could live on one side while renting out the other side at pre-established rates. Any upgrades could be done on the owners’ side while they’re living there. It’s an especially handy arrangement if the owners are doing most of the repairs themselves.

Once you achieve an upgrade on one side, you can move into the other side once the tenant’s lease is up. You can raise the rental rate on the upgraded side and repeat the upgrade process on the side you’re now living in.

If it sounds like a nightmare to live through two upgrades, it might be. But for those who cannot afford it any other way, the effort could very well pay off in the long run.

3. Choose Your Level Of Involvement

If you own a couple of duplexes, you can probably keep on top of recurring tasks. Rent collection, paperwork, background checks, and scheduling maintenance get more time-consuming as you add units to your portfolio.

Part of your long-term investment planning needs to include your level of involvement. If you begin accumulating a significant number of properties or units, managing them can be a full-time job. That’s perfect if you’ve planned for that eventuality.

However, if you have a career outside of investment properties and want to maintain that, you might need help. You could hire an individual to manage your properties or engage with a property management company.

If you do acquire management assistance, make sure to thoroughly investigate the competency of whoever you hire. Ask around with other rental property owners. Is there one management company that keeps coming up over and over with a less-than-stellar reputation? If so, don’t ignore that, no matter how big or well-established the company is.

And even if you hand over nearly all the management work to a third party, you still need to check in regularly. Make sure that hidden fees not previously agreed upon aren’t decreasing your profits. Also, look into standard rental rates and compare them with what is being charged at your properties.

Trust in your management partner is a great thing, but you’re ultimately responsible for the profitability of your multifamily properties.

The post 3 Tips for Investing in Multifamily Properties appeared first on SmallBizTechnology.

]]>
63893
Adopting New Strategies: The Power of 3PL for Your Business https://www.smallbiztechnology.com/archive/2023/03/adopting-new-strategies-the-power-of-3pl-for-your-business.html/ Mon, 27 Mar 2023 18:56:47 +0000 https://www.smallbiztechnology.com/?p=63887 Are you tired of wasting precious resources on manual inventory management and other operations? Are you looking for a way to increase efficiency and cut costs? 3PL, or third-party logistics, is an innovative strategy that many businesses are now adopting to take control of their supply chain operations. Whether it’s managing the after-sale delivery service, handling e-commerce […]

The post Adopting New Strategies: The Power of 3PL for Your Business appeared first on SmallBizTechnology.

]]>
Are you tired of wasting precious resources on manual inventory management and other operations? Are you looking for a way to increase efficiency and cut costs? 3PL, or third-party logistics, is an innovative strategy that many businesses are now adopting to take control of their supply chain operations. Whether it’s managing the after-sale delivery service, handling e-commerce fulfillment, or other related activities such as warehousing, 3PL providers can help your business reduce costs while increasing customer satisfaction. In this blog post, we will explore how leveraging the power of outsourcing can benefit your company in more ways than one. Read on to learn more about the advantages of using a third-party logistics provider.

What are 3PLs and what do they offer businesses of all sizes?

3PL companies provide businesses of all sizes with access to a wide range of services. These services include warehousing, inventory management, and transportation services. Companies can accomplish a great deal by outsourcing these specialized tasks to 3PL experts. They can improve efficiency, reduce costs, free up time for core business activities, and compete better in the market.

 

3PLs are adept at handling complex supply chain activities. 3PLs do everything from coordinating between suppliers and end customers to managing order entry and tracking inventories. Even optimizing route networks for transportation optimization and cost savings analysis.

With their expertise and expansive network of resources, 3PLs offer a reliable way to manage the many different facets of a business’s logistical needs.

How can a 3PL help streamline your supply chain and improve operations?

Working with a 3PL provider can be a cost-effective way to streamline your supply chain and improve operations. They manage the process from start to finish. Additionally, they have developed systems and processes that will help you eliminate any costly mistakes or delays.

 

They can develop efficient solutions for a wide range of shipping situations. This reduces costs while protecting the quality of the goods you are shipping.

 

In addition, they are experts in technological solutions such as automated tracking tools and innovative packaging techniques that no other provider may offer. By leveraging the expertise of such scalable systems, you can reduce direct labor costs by up to 30% and dramatically increase efficiency levels, resulting in improved ROI and greater profitability.

What are some benefits of using a 3PL for your business?

When it comes to running a successful business, there are so many moving parts. If you want to ensure maximum efficiency and success, using a 3PL can be an important part of your strategy.

 

They specialize in providing businesses with a variety of essential services. The services include inventory tracking, order fulfillment, shipping and freight management, freight forwarding; the list goes on! By engaging a 3PL, you will have access to their extensive network of resources. This allows you to save time and money while you focus on your core expertise.

 

Additionally, 3PLs have been proven to reduce costs associated with storing goods by optimizing storage locations and managing product replenishment more effectively. Whether your business is just expanding or seeking cost savings through specialized resource outsourcing there are many benefits that come along with working with a talented and experienced 3PL partner.

How do you choose the right 3PL for your company’s needs?

Choosing the right 3PL for your company’s needs can seem like a complex task, however, it all comes down to finding the best fit for you. Make sure you keep an open mind as you research potential providers and don’t forget to evaluate resources such as reviews, references, and certifications.

 

Look into pricing options and services available, such as storage space and order fulfillment services too. A good 3PL should be flexible enough to meet your process requirements whether they involve manual or automated techniques.

 

If shipping is part of the service they are offering, compare their rates and capabilities against carriers you already use too. You will also want to take any existing customer relationships into account, as an existing business relationship may be beneficial for the successful management of production processes in the long run.

 

Lastly, don’t forget about technology when evaluating potential logistics providers. Having the flexibility for suppliers and customers to access data within a secure cloud platform is a critical aspect of effective supply chain management these days.

 

Doing ample research based on your objectives should result in finding an effective 3PL provider that meets all your business needs.

What should you consider when negotiating a contract with a 3PL provider?

When negotiating a contract with a 3PL provider, it’s important to make sure you understand the many details of your agreement. Start by researching what services are included and what additional fees may be incurred. Make sure critical deadlines like delivery dates and payment terms are set out clearly in the contract before signing.

 

Look for a provider who is willing to collaborate and be flexible throughout the process. Be sure that their pricing structure aligns with your needs, both long-term and short-term. Any changes down the line can have serious cost implications. Communicate openly and efficiently with your 3PL provider, so both of you can come to an agreement where everyone benefits.

How will implementing a 3PL benefit your bottom line?

On top of potential cost savings as 3PLs are highly efficient and know where to obtain the best rates. Having a professional handle such matters for you means peace of mind. You can rest knowing that everything has been well taken care of by experts who specialize in their field.

 

As mentioned above, utilizing 3PLs is a great way to streamline processes and increase overall security and efficiency. By leveraging the expertise of a 3PL provider, organizations are ultimately able to focus on core competencies that support business growth.

Conclusion

In summary, as the business landscape continues to change at a rapid pace. It is more important than ever for companies to adopt new strategies that will allow them to remain competitive. 3PL providers offer a number of advantages that can help businesses to improve their operations and extend their reach.

 

If you are looking for ways to increase your company’s efficiency and effectiveness, consider working with a 3PL provider. There is much you can do with the right partner. You can gain access to the latest technology, tap into new markets, and improve your bottom line.

The post Adopting New Strategies: The Power of 3PL for Your Business appeared first on SmallBizTechnology.

]]>
63887
6 Ways Recruiters Can Better Utilize Technology in Their Processes https://www.smallbiztechnology.com/archive/2023/03/6-ways-recruiters-can-better-utilize-technology-in-their-processes.html/ Mon, 27 Mar 2023 10:00:20 +0000 https://www.smallbiztechnology.com/?p=63829 In the competitive world of recruitment, recruiters know that it’s important to capitalize on any advantage that will help set your company apart and attract top candidates. One of the easiest ways to do this is by enlisting the help of various technological tools. As technology continues to evolve at a rapid rate, harnessing tools […]

The post 6 Ways Recruiters Can Better Utilize Technology in Their Processes appeared first on SmallBizTechnology.

]]>
In the competitive world of recruitment, recruiters know that it’s important to capitalize on any advantage that will help set your company apart and attract top candidates. One of the easiest ways to do this is by enlisting the help of various technological tools.

As technology continues to evolve at a rapid rate, harnessing tools like AI, SEO optimization, chatbots, and more can reduce a recruiter’s workload. It also increases visibility and identifies the best candidates for a given job. Here are six ways technology can help your recruitment process.

Expand Your Candidate Pool

Technology and the internet have the ability to remove all geographical constraints when it comes to recruiting and interviewing potential candidates. This is especially helpful for positions like travel nursing, where it’s advantageous to spread as wide a net as possible, without needing to worry about where candidates are currently based. With the rise of VoIP, and video conferencing programs like Zoom, Skype, and Google Hangouts, interviewing a candidate from across the globe is now just as easy as interviewing one from across the hall.

Additionally, many of these platforms offer built-in features. They can record the screen and save interview footage for viewing at a later time. This can be exceptionally helpful if several people need to be involved in the hiring process. Additionally, it helps for reviewing candidates later on. After all, watching a recording of a video interview provides much more context and information than even the most carefully constructed notes.

Optimize Your Time (and Theirs)

No matter how efficient you are, the recruitment process necessarily involves some tedious, repetitive, and time-consuming steps. Thanks to the evolution of technology, many of these can now be handled by apps and various programs.

For example, implement automation for the interview scheduling process. This not only saves your recruiters time, but it also streamlines the process for the candidate, allowing them to choose a time that works best for them, and even giving them the freedom to reschedule for another date, if necessary.

Other processes can be automated, as well, such as the administering and scoring of skills assessments, collecting feedback from various candidates through a survey or questionnaire, and sending emails or text messages regarding the status of an application.

Finally, using a chatbot can be useful for both recruiters and candidates. Candidates can get answers to simple questions about the company, position, and recruiting process at any point. This is without recruiters having to be available to answer their queries.

Offer a Better Application Experience

Whether it’s a fair assessment or not, many candidates base their judgment of what it might be like to work at a company on what the application and interview process is like.

A complicated, outdated, or tedious application process can turn candidates off. It also leads them to believe a company doesn’t care about its employees. A streamlined and user-friendly application and interview process, on the other hand, can be a powerful way to attract top candidates.

You can ensure a simple and satisfying user experience by maintaining a streamlined and easy-to-navigate website. Also, maintain an easy-to-use application template and an accessible and stress-free virtual interview process.

Reduce Bias and Increase Diversity

Most humans, whether we’d like to admit it or not, have inherent unconscious biases. Even when they’re identified, it can be difficult to unlearn and let go of ingrained perceptions of people based on race, ethnicity, gender, age, sexual orientation, or other defining characteristics.

AI tools can help eliminate this bias. They are able to focus solely on qualifications and data points while ignoring demographics. This can help get candidates in the door who might otherwise be overlooked, and, in the long run, can diversify your workforce.

Leverage SEO

Search engine optimization (SEO) is essential when it comes to getting the right job descriptions in front of the right candidates. When creating a job posting, it’s important to include relevant keywords in both titles and descriptions, use easily discoverable website URLs, organize your page or website in a way that makes it easy for Google to crawl it, and earn backlinks from high-ranking, reputable job listing sites.

If this seems a bit overwhelming, don’t fear. There are many SEO tools out there. They range from free to subscription-based, which can help craft job postings that will rank high in Google searches. This helps more potential candidates see them.

Predict Best Fits

Ultimately, none of this is worth much if it doesn’t help your team find their next great employee. SEO can get job descriptions out there in front of the right people. And AI can read online profiles to discover potential candidates. But there’s more to it than that.

AI can accurately match candidates with the ideal skill set for a given job description. Some platforms can even draw on a variety of data points. This helps predict whether a candidate will be a good match for the company culture. It can be the difference between a future employee who does a good job, and one who thrives. Leveraging the right tools in the right way can be invaluable in helping you find the right employee.

Recap

Recruitment in the competitive healthcare field can be difficult and time-consuming. Employing technology like SEO, AI, video conferencing, and automation can minimize the strain on employees. It additionally helps identify the best candidates for recruiters and diversifies your workforce. Harness the latest in technological advances to bring your recruitment process to the next level.

The post 6 Ways Recruiters Can Better Utilize Technology in Their Processes appeared first on SmallBizTechnology.

]]>
63829
Small Business Guide to Business Attire https://www.smallbiztechnology.com/archive/2023/03/small-business-guide-to-business-attire.html/ Fri, 17 Mar 2023 19:08:26 +0000 https://www.smallbiztechnology.com/?p=62830 The suit is considered the ideal business attire. Originally fashioned after a military uniform the idea was to uphold a set standard for its contracted employees. A standard that should keep them… uniform. See what I did there? Acerbic-isms aside, this was the original intention. Since this original notion was crafted and carried, however, more […]

The post Small Business Guide to Business Attire appeared first on SmallBizTechnology.

]]>
The suit is considered the ideal business attire. Originally fashioned after a military uniform the idea was to uphold a set standard for its contracted employees. A standard that should keep them… uniform. See what I did there? Acerbic-isms aside, this was the original intention. Since this original notion was crafted and carried, however, more businesses have cropped up and petered out than any one man could count.

 

Each business has its own apparel, that while streamlined, serves tailored toward an air of professionalism. Each is built appropriately to suit the job’s numerous functions and economically-stratified levels. So with each seeking out professionalism at its appropriately deemed level, there becomes a new question: what is business attire?

 

There are several key levels of dress outside of an issued uniform. This article will seek to illuminate the general articles (of clothing) that one would typically come across at each level and additionally what an outfit would most typically be appropriately composed of.

 

Women’s Business Attire

The Suit

This is the hallmark of business attire. The mainstay itself. A strong suit is tailored.  Always clean and pressed. Equally important, the suit should be a darker color: black, gray, and navy are all consistently accepted colors. It can be worn with either a skirt or pants suit accordingly. Make sure the fit is not too tight, small, short, or baggy. Professionalism comes from form.

  • Pressed and Clean
  • Dark and Neutral Colors
  • Tailored, Worn with a Pantsuit or Skirt

 

The Blouse

Blouses offer generally more stylistic opportunities than most business attire. Furthermore, the blouse should always be clean and can come in either the collard or simple round neck variety. Softer pastel colors are often allotted beyond the usual white. Avoid anything excessive or trendy.

  • Collared or Round
  • Soft Colors
  • Well Fitted, Pay Mind how the Collared Blouse Wears

 

The Shoes

Shoes should be used to complement the outfit. This will typically exist in the form of a classic pump. Heels themselves are not required but should never exceed past 4”. Ultimately go with an option that is clean and polished, but one that you are comfortable walking in. Likewise, avoid trendy, overstated footwear.

  • Complement the Outfit
  • Classic Pump
  • Heels Remain at or Under 4”

 

Hosiery and Accessories

The hosiery should be worn with a skirt suit. Find a sheer style without any pattern. The color should match well with the suit. All accessories should complement the outfit while remaining understated.

  • Hosiery with Skirt Suit
  • No Flashy Accessories

 

Men’s Business Attire

The Suit

The suit itself is the flagship enterprise of business attire. Ever the safe bet, a traditional suit should sport dark, neutral colors and avoid being distracting or trendy. Also, the pants should match the suit (in most cases) and all should be kept at the appropriate length – sleeves to hands with the jacket possessing a roughly 80% overfold on the glutes and crotch. A proper suit should be pressed thoroughly.

  • Pressed and Clean
  • Dark Color
  • Tailored for Jacket, Sleeves Fall at Hands

 

The Shirt

A good shirt should in theory, typically boast the same lengths as the suit jacket – hands, butt, crotch. It should be cleaned and pressed. With this in mind, a long sleeve and button down to reach the proper pedigree – this is not business casual. The shirt should theoretically be white, or another similarly understated color. It does not have to be tailored, however, it should fit well.

  • Long Sleeve Button Down
  • Simple, Soft Color
  • Well Fitted

 

Socks, Shoes, Belt, Tie

Shoes should be clean and either brown or black. Socks should match the suit. The same goes for the belt. Utilize a solid belt pairing for added cohesion and professionalism. The tie is often where you can have the most “fun” if you can call it that, but it should typically be conservatively understated as well. Think of a typical solid, potentially soft color, or an underwhelming pattern.

  • Cohesive
  • Compliment Suit with Colors
  • Distinct, but Not Distracting (should add to the outfit)

 

Women’s Business Casual

Blouse

The blouse can and should remain largely unchanged from the business attire. Provided that it is clean, pressed, and well-fitted. This can once again be either round or collared. It should be soft and understated, avoid flash, pomp, or anything overtly bright.

  • Clean, Pressed, Fitted
  • Round or Collared
  • Soft, Unassuming Colors

 

Pants

Dark colors are preferable for pants. It’s important that they’re well-fitted and freshly ironed. Business casual exists to set a level more than any particular style. There is a chance to express oneself via one’s choice of clothing, so long as the trousers are properly tailored for business and the colors are not garish.

  • Darker Colors
  • Well-Fitted, Especially in Length

 

Shoes, Accessories

Shoes should be clean and dressier in nature. Generally, one should make sure to avoid anything flashy or overly ceremonious. Heels are fine for business casual dress. Once again, avoid the grandiose or trends. Accessories like scarves can be used to pull together an outfit, but once again should be used for stylistic cohesion.

  • Heels are Fine
  • Accessories Should add Professionalism and Cohesion, Not Distraction

 

Men’s Business Casual

The Shirt

Business casual dress offers far greater wiggle room for personal affinities or stylings. For the torso, there is the freedom of options. A clean, well-pressed shirt is standard, obviously. Also, a polo or a simple collared shirt is fine. Furthermore, a sport coat is optional assuaging the need for a tie.

  • Typically Short Sleeve
  • Sport Coat Opportunity

 

Pants

The pants should pair well with the shirt and be of a typically nicer fashion. For the most part, they are more often in essence non-suit dress pants. Think khakis. Avoid jeans. Think Justice Stewart’s “I know it when I see it.”

  • Khakis
  • Simple Color (brown, tan, gray, etc.)

 

Socks, Shoes, Belt, Tie

Lastly, socks should match your shoes. Generally, shoes should be one of the nicer pairs, with room for the individual’s proclivities and distinctions. Furthermore, a belt is a requirement, as the shirt should remain tucked. Find a belt that once again plays well between the shirt and pants. Additionally, common business casual attire does not often include a tie. If you are wearing a sport coat this remains the case.

  • Dress Shoes
  • Paired Belt
  • No Tie

 

In conclusion, these are the most common forms of dress that will be appearing in your typical workplace. After grasping one element, be it the suit, blouse, or dress shirt, the outfit will typically pull itself as well as its stylistic choices together naturally.

The post Small Business Guide to Business Attire appeared first on SmallBizTechnology.

]]>
62830
The Effects of Robotic Process Automation for Small Businesses in 2023 https://www.smallbiztechnology.com/archive/2023/03/the-effects-of-robotic-process-automation-for-small-businesses-in-2023.html/ Thu, 16 Mar 2023 19:17:36 +0000 https://www.smallbiztechnology.com/?p=63196 Businesses of all types and sizes are investing in the latest technologies as part of their digital transformation strategies. Organizations must use the technologies at their disposal to overcome common challenges in their industries. Examples of popular technologies companies use include artificial intelligence, machine learning, and robotic process automation (RPA). What Is Robotics Process Automation? […]

The post The Effects of Robotic Process Automation for Small Businesses in 2023 appeared first on SmallBizTechnology.

]]>
Businesses of all types and sizes are investing in the latest technologies as part of their digital transformation strategies. Organizations must use the technologies at their disposal to overcome common challenges in their industries. Examples of popular technologies companies use include artificial intelligence, machine learning, and robotic process automation (RPA).

What Is Robotics Process Automation?

RPA is a type of business automation software capable of automating digital tasks. It programs virtual “bots” with specific rules or scripts for simple actions. Businesses commonly use RPA solutions to automate back-office operations, such as accounting or customer service.

According to Fortune Business Insights, the global robotic process automation market is expected to reach over 50 billion by 2030. RPA-powered bots will become commonplace in the modern workforce in the coming years.

How Robotic Process Automation Affects Small Businesses

Although small businesses may spend a different amount of money on technology than their larger competitors, they still face the impact of the rise of RPA. Some companies in the RPA space even offer free or low-cost RPA solutions to make them more accessible to SMEs.

Here are some of the positive effects RPA has on SMEs.

Reduces Costs

It seems as though SMEs investing in robotic process automation would be counterintuitive because it could raise costs. However, some jobs within a company can be taken over by bots, reducing the need for some employees.

While this would be a disadvantage to the workforce — as it could cause workers displacement — it can benefit businesses. Additionally, as RPA becomes more widely used, the costs associated with implementing it will drop. When adopting such a solution, the goal is not to replace all employees with robots, but to implement technology that frees up time for operation-critical tasks.

Improves Employee Productivity

The business world will soon become hyper-automated, and robotic process automation will help lead the charge. Although some workers may need to upskill to keep up with RPA, it’s widely known that RPA and other automation technologies work best alongside humans — not instead of them.

Robotics do not replace human employees but mimic some of the same activities humans perform to do their jobs well. Therefore, RPA can significantly improve productivity in the workplace. As mentioned above, it takes over trivial tasks to free up team members to focus on more important, meaningful projects.

Helps Scale Business

Since RPA bots can easily integrate into an organization’s existing systems, the company can scale more efficiently without increasing costs, which can help it grow. Scalability is a vital characteristic of some of the most successful businesses. Since robotic process automation can help a company scale, it’s often regarded as a wise investment. Without RPA, SMEs may face more challenges while trying to scale themselves. 

High ROI

RPA can positively affect companies that adopt it because it offers a good return on investment (ROI). According to research from Gartner, RPA can recoup the cost of implementation in as few as three months and offer labor savings from 25–40 percent.

One reason why RPA yields a high ROI is that it can save companies money long term. In industries such as insurance and banking, it’s crucial to follow evolving regulations and compliance requirements. RPA can keep track of new or changing conditions so human employees don’t have to. In the long run, this can save organizations money.

Helps Garner New Talent

Another positive aspect of RPA is that it can help companies improve their recruiting efforts. Modern employees like to work for companies that are willing to invest in new technologies, and RPA is no exception.

If a candidate knows a job they’re applying for leverages automation technology, they could feel more eager to work for said company. RPA can also help with various HR responsibilities, such as scanning resumes, scheduling interviews or calls, and more.

Consider Implementing Robotic Process Automation Into Your Small Business

When companies adopt RPA solutions, the benefits they can reap are too significant to ignore. It’s becoming increasingly popular for companies to take advantage of all RPA has to offer, whether back-office tasks or working alongside employees. It’ll be interesting to see how RPA continues to impact the small business landscape and if more small businesses worldwide decide to adopt and implement RPA into their operations.

The post The Effects of Robotic Process Automation for Small Businesses in 2023 appeared first on SmallBizTechnology.

]]>
63196
4 Video Streaming Service Business Models: How to Generate Revenue https://www.smallbiztechnology.com/archive/2023/03/4-video-streaming-service-business-models-how-to-generate-revenue.html/ Thu, 16 Mar 2023 16:14:40 +0000 https://www.smallbiztechnology.com/?p=63834 With technology development and digitalization, OTT video streaming services are in great demand. They provide convenience and flexibility to viewers while a business can reach customers. A video streaming service allows a company to create a brand name and share its expertise with people. Along with these benefits, a business can generate revenue by producing […]

The post 4 Video Streaming Service Business Models: How to Generate Revenue appeared first on SmallBizTechnology.

]]>
With technology development and digitalization, OTT video streaming services are in great demand. They provide convenience and flexibility to viewers while a business can reach customers. A video streaming service allows a company to create a brand name and share its expertise with people.

Along with these benefits, a business can generate revenue by producing video content and sharing it with viewers via a video streaming service. In fact, a video streaming platform has functionality for bringing money to you. What are they? Let’s observe.

Four Business Models for a Video Streaming Service

Generally, there are three basic business models for video streaming services: advertising, subscriptions, and a pay-per-view.

Advertising

OTT advertising platforms generate revenue by running ads on videos. They are usually free of charge for viewers as a content provider makes money via advertising.

Ad-based video streaming services offer free content to viewers. But viewers, in turn, watch advertisements during the video playback. It seems that people don’t mind watching some ads in exchange for free original content, as ad-based video streaming services are gaining popularity.

Such a business model can be used when your target audience is people willing to pay less for video streaming.

Subscriptions-Based Streaming Service

Subscriptions are popular thanks to huge video streaming providers such as Netflix. They sell access to a large library of content for a limited period of time. Viewers purchase once a month or year to be able to watch all videos the service offers.

Subscriptions are usually less expensive than cable or satellite television – that’s one of the reasons why people are turning to online video streaming services. While traditional television can cost around $50 and more, a subscription costs $10-$20, depending on the plan.

Low-priced access to videos allows people to have subscriptions to several streaming services. They can have more varied content to watch.

Pay-per-view Streaming Service

While a subscription gives viewers access to all videos, a pay-per-view model requires the purchase of every single piece of content on the service. When a customer pays for one video, the rest of the content is still inaccessible. A viewer needs to pay extra to watch other videos on the platform.

A pay-per-view model is suitable for services that don’t have a huge library of content. Also, it can be effective for one-time events, such as concerts or webinars.

Hybrid Streaming Service

A hybrid monetization approach allows a provider to combine several models that we described above. It is up to you to decide how to mix them.

There are some examples of a hybrid revenue-generating mode:

  • Subscriptions and advertising. It is a model that Netflix is currently adopting. The company now has two plans: one is lower-priced but includes ads during the video playback, and another is more expensive but ad-free.
  • Subscriptions and pay-per-view. You can allow people to purchase either a subscription or each video separately. Another format of this combination is two groups of videos: content available on a subscription basis and Premium content that requires an additional fee.

You can come up with your own combination of monetization models.

Final Thoughts

When choosing an OTT solution for your video streaming service, check if it can provide you with multiple monetization functionality. There are many solutions in the market, but they have different features. If you want to test all revenue-generating models, you need to obtain a solution that supports that.

Choose one pricing model or come up with a combination. Ensure you make an informed decision.

The post 4 Video Streaming Service Business Models: How to Generate Revenue appeared first on SmallBizTechnology.

]]>
63834
5 Lucrative Ways to Promote Your New Product https://www.smallbiztechnology.com/archive/2023/03/5-lucrative-ways-to-promote-your-new-product.html/ Tue, 07 Mar 2023 17:51:40 +0000 https://www.smallbiztechnology.com/?p=63391 Coming up with a new idea for a product is challenging. Perhaps even more so, however, is thinking of an effective way to promote it. This way, it reaches the pool of customers you intended it to reach. Your new product or service could be the best around, but if you don’t promote it and […]

The post 5 Lucrative Ways to Promote Your New Product appeared first on SmallBizTechnology.

]]>
Coming up with a new idea for a product is challenging. Perhaps even more so, however, is thinking of an effective way to promote it. This way, it reaches the pool of customers you intended it to reach. Your new product or service could be the best around, but if you don’t promote it and market it effectively, your business is not going to be as efficient and your product is never going to reach its full potential. Outlined below are 5 unique ways to promote your product to ensure it stands out from the crowd.

Introductory offers

Don’t simply announce your product as it is; give it a special introductory offer. This could take many forms such as initial discounted pricing, a buy one get one free deal, or a reduced rate when it comes with a bundle or package. The key here, however, is to emphasize to the customer that this is a limited-time offer; it will instill in them a sense of necessity to buy the product.

Showcase your product through webinars

Many companies will ask:

What is a webinar, and how can we utilize them to promote a product?”

A webinar is an exclusively virtual event where companies can showcase and promote their product while interacting with their customers in real time. They are a great way to show off your expertise and promote your product efficiently to a global audience.

Social media contests

Run a social media contest on Facebook or Instagram which will allow some of your followers to be the first to get their hands on your exciting new product. This is a great way to engage with your audience and keep them hooked on your products.

Market your business in general

A great way to promote your new product is to showcase your business as a whole. Share your previous customer reviews, and essentially allow your customers to promote your products for you. You can also ask them to write an online review of the new product or provide material for a testimonial – more positive reviews will attract more customers.

Social media advertising

With platforms often having up to 1 billion daily active users, social media is a great way to reach potential customers all across the globe.

This form of advertising allows you to target an incredibly specific type of individual based on factors like their interests. This means you can guarantee you’ll be reaching the sort of consumer who will more than likely purchase your product.

Effective product promotion

The most effective way to promote your new product or service will be entirely contingent on what channels your audience frequents and what their online behaviors are. Despite this, you should utilize a variety of platforms, promoting your product across all of these.

This can ensure that your brand and product reach not just as many people as possible, but also the consumers who are likely to want to purchase your product, whom you can convert into customers. Utilize the methods above in order to do this. Interact with your audience in such a way that convinces them your product or service is worth their time and money.

The post 5 Lucrative Ways to Promote Your New Product appeared first on SmallBizTechnology.

]]>
63391
Hi There, Hybrid: How to Help Your Employees Work Well Both from Home and the Office https://www.smallbiztechnology.com/archive/2023/03/how-to-help-your-employees-work-well-hybrid.html/ Mon, 06 Mar 2023 17:17:10 +0000 https://www.smallbiztechnology.com/?p=63393 It is well known that the COVID-19 pandemic has transformed the business landscape. It forces many businesses to adapt to a new climate. Now that we are beginning to re-familiar ourselves with office working and normalizing a post-COVID world, many changes have emerged from the pandemic, such as hybrid work, that are undoubtedly here to […]

The post Hi There, Hybrid: How to Help Your Employees Work Well Both from Home and the Office appeared first on SmallBizTechnology.

]]>
It is well known that the COVID-19 pandemic has transformed the business landscape. It forces many businesses to adapt to a new climate. Now that we are beginning to re-familiar ourselves with office working and normalizing a post-COVID world, many changes have emerged from the pandemic, such as hybrid work, that are undoubtedly here to stay.

One of these is, of course, the concept of working from home. Whilst the majority of businesses turned remote during the pandemic lockdowns, many are now implementing a new way of working for their employees as lockdowns have ended – hybrid working.

With part working from home and part working in the office, how can businesses leverage the best of both worlds and help their employees adapt to it?

Hybrid working

The hybrid working model has become incredibly popular as one report in 2022 discovered that ¾ of employers offer hybrid working. The time split between remote and office work varies from employer to employee. But, you will find that the ratio is often 60% in the office or remote and 40% in the office or remote, or 50% remote and 50% in the office.

Some employers may also only offer one day of the working week as a work-from-home day. Despite the differences in the frequency of remote work, the fact that they offer hybrid working arrangements in the first place brings forth a bigger question:

How can employers guarantee employee productivity and satisfaction in both remote and in-office work?

The best of both worlds

It goes without saying that if you are an employer offering hybrid work, you will most likely have employees who prefer either remote or the office. Nonetheless, you still need to consider how you are able to provide your employees with the best of both worlds.

The first step is to implement a unified communications (UC) approach (https://www.gamma.co.uk/products/horizon-collaborate-unified-communications/) within your organization. This means that you will need to optimize your business operations to suit both remote and office environments. If you persevered through the COVID-19 lockdowns, it is possible that you may have already done this. But if you have not, then now is the time to start.

In particular, you will need to incorporate an integrated platform that encompasses organizational communication channels that foster collaboration and productivity. For instance, apps and tools such as:

  • Direct messaging (DM) app
  • Voice and video conferencing
  • Email
  • Centralized drive/file locations
  • Screen sharing
  • Project management software/Workflow app

All of the above are useful in ensuring that your employees can stay connected with each other. This is regardless of their location. This is the most crucial aspect of boosting your employees’ productivity and motivation in both remote and office working. It’s their ability to stay connected!

On top of this, make sure that you also give your employees tools to help with collaboration. This way, they feel empowered to cooperate and be able to build excellent relationships with each other and with your company.

By leveraging UC tools and software, you are on the right track to making sure that your employees can work to their full potential in a hybrid working model.

The post Hi There, Hybrid: How to Help Your Employees Work Well Both from Home and the Office appeared first on SmallBizTechnology.

]]>
63393
How to Measure the Productivity of Your Employees https://www.smallbiztechnology.com/archive/2023/03/how-to-measure-the-productivity-of-your-employees.html/ Fri, 03 Mar 2023 20:34:10 +0000 https://www.smallbiztechnology.com/?p=63123 With automation on the rise, employers must begin to think about the efficacy of each employee’s output. It potentially becomes a key insight to understanding the metric of work employees complete and on what timetable. This is not only to purely cut costs and allot funds, but also time budget and manage projects well across […]

The post How to Measure the Productivity of Your Employees appeared first on SmallBizTechnology.

]]>
With automation on the rise, employers must begin to think about the efficacy of each employee’s output. It potentially becomes a key insight to understanding the metric of work employees complete and on what timetable. This is not only to purely cut costs and allot funds, but also time budget and manage projects well across teams. So here are several metrics so you know how to measure the productivity of your employees.

Control the Environment

It is common practice to believe that there are no distractions in a healthy and productive work environment. And well that is typically true, but that may not always be the case. However, when looking to figure out how your employees work best it is imperative that you find the proper consistency.

By having a consistent environment you can begin to add and eliminate factors that you can measure for finding each individual’s most productive work habits.

Set Up the Units

How do you measure the productivity of your employees? Once your environment is stable you can begin finding out the units of productivity you are aiming to measure. This is how you will measure everything and is inextricably tied to the question you want to ask. How much work is being completed?

Keep in mind that any survey will not be completed in a vacuum so there is an extra amount of incentive to make sure that whatever tasks are deemed as “measurably equal” are indeed close to being so. As well as understanding any confounding variables that may affect the work from external departments, or a catch in the pipeline that may be unavoidable and throw off your data.

Several reputable metric ideas are:

  • Projects Completed
  • Work Hours/Overtime Rate
  • Effectiveness Ratio – Achievables, Assets & Inventory
  • Turnover Rate
  • Sales Growth
  • Revenue Per Employee

Establish the Baseline

This is a three-part metric, How fast for the person, how fast for the company, and how fast for the industry. And while speed is the chosen metric for this article, replace “fast” with “well”, “diligence”, or “competency” and you have a similar slew of insights with which to be presented.

Similarly, when interrogators are trying to read the habits of a subject they often establish a level of baseline characteristics as they are searching for a particular deviation, more so than any specifically direct indicator.

By deciding which metrics are important you can begin to map them in the “stable” environment discussed. By understanding an individual’s baseline you then alter aspects to find out how it affects each employee.

Add in Variables

Life may do this for you. Throwing in numerous variables like having to work remotely, employees getting sick, on the days leading up to, or coming off of a major holiday, and off-work happenstances resulting in debilitating physical or mental issues. The possibilities are endless. If you have established the ways that you effectively measure what productivity you are going for – hours worked, tasks completed, inquiries given, you will easily be able to begin to cross-referencing aspects of life – good and bad to find what stimulus makes each of your individual workers most productive.

Maybe one of your workers uses the weekend to recharge and is most productive on Monday but by the time Friday returns, is something of a distraction. Perhaps a worker is incredibly effective remote and you need to rearrange some desks. Potentially a worker performs exceptionally well under the very prominent stress of the holidays. Or maybe a typically productive worker has fallen off and you should inquire about their personal life.

Most importantly as an employer or supervisor, your best undertaking is to create a stable and suitable work environment. This way, you begin A/B Testing your employees and find a way to optimize their best attributes. Everyone has a distinct way they like to work. Yet, it works even better when they find efficiency. So in this case, how do you measure the productivity of your employees? By finding their baseline you can begin to shape your company to the productivity of your most important resource.

The post How to Measure the Productivity of Your Employees appeared first on SmallBizTechnology.

]]>
63123
The Power of Automation: How Emerging Tech is Creating a Shift in Digital Marketing https://www.smallbiztechnology.com/archive/2023/02/the-power-of-automation-how-emerging-tech-is-creating-a-shift-in-digital-marketing.html/ Mon, 27 Feb 2023 11:00:30 +0000 https://www.smallbiztechnology.com/?p=63186 Like virtually every industry these days, emergent technology is disrupting the digital marketing landscape. This isn’t a new story. Marketing automation has been present for years. But recent advances in AI-powered automation and data analysis tools have transformed job functions up and down the industry and unlocked previously unimaginable capabilities. Things are starting to move […]

The post The Power of Automation: How Emerging Tech is Creating a Shift in Digital Marketing appeared first on SmallBizTechnology.

]]>
Like virtually every industry these days, emergent technology is disrupting the digital marketing landscape. This isn’t a new story. Marketing automation has been present for years. But recent advances in AI-powered automation and data analysis tools have transformed job functions up and down the industry and unlocked previously unimaginable capabilities. Things are starting to move fast.

And unlike in more labor-intensive industries, AI-powered changes have largely been a boon for marketers and the brands they support. According to a December 2021 survey by Salesforce Research, 89% of automation users feel more satisfied in their jobs and nearly as many feel better about their organizations since they began using these tools. Fewer than one in five worry that automation will replace their jobs and about three in four say AI helps them get work done faster.

If you feel like you haven’t quite kept pace with recent trends in this space, or you fear you’re losing your edge against more nimble competitors, there’s still time to catch up. Here’s what you need to know about the AI-powered trends driving digital marketing in 2023 and beyond.

These 5 Emerging Tech Trends Are Transforming Digital Marketing

Each of these trends is already having a significant impact on digital marketers’ work. Plus, the people and brands they work for. That impact is only set to grow in the near future.

1. PPC Marketing Automation for More Relevant In-Search Ads

PPC marketing has always been automated to some extent, but the toolkit PPC marketers use is quickly growing more powerful and less human-centric. The space took a major leap forward in 2021 and 2022 with Google’s release and subsequent updates of Performance Max, a cross-platform solution that knits together (largely automated) campaigns in YouTube, Search, Discover, Gmail, Maps, and other channels.

According to Optmyzr, which offers automation and analysis solutions that complement Google’s PPC suite, “[t]he future of humans in PPC will be about data quality and amplifying that which computers are unable to simulate, such as creativity and nuanced decision-making.” For the foreseeable future, this will be particularly important for marketers and brands that use Performance Max, which has a reputation with some for its limited visibility and often confusing outputs.

2. Email Marketing Automation to Keep Leads “Warm”

Like PPC marketing, email marketing has long benefited from increasingly sophisticated automation solutions. Gone are the days of sending out generic email blasts and praying even a tiny fraction of recipients clicked through.

Today, email marketing is all about personalization and user journeys. That wouldn’t be possible without AI-powered tools that recognize and capitalize on useful patterns faster than humans can. These tools enable channel-specific email funnels, where (for example) funnels beginning with LinkedIn or Pinterest sign-ups each look different than website-originated journeys.

They also deepen the sometimes-standoffish relationship between sales and marketing, with (for example) automated “schedule a call with our sales team” emails and third-party calendar integrations that nudge prospects through the early stages of the funnel. AI-powered tools are integral here: Solutions like ACT! use machine learning to score leads and generate flows that, based on mountains of available data, are more likely to convert.

3. Landing Page Automation for Better Personalization and Targeting

Truly personalized, individualized marketing is still some ways off, but it’s coming. And AI-generated, semi-personalized landing pages already play a big role.

This role will only grow in the future. Many marketers do have reservations about going all-in on AI-generated content, but Google itself has made clear that it doesn’t automatically penalize such content. The same quality, helpfulness, and anti-spam standards apply. This means that as long as the end result passes those tests, the risk is low. Yes, humans will edit and curate AI-generated landing pages (and other AI-generated marketing content) for a while yet, but less and less over time.

4. AI Content Generation for More Efficient Social Media Marketing

Another area where AI-generated content is poised to transform marketing is social media. It is a resource-intensive channel that produces wildly divergent outcomes. Many brands spend years plugging away on social in the unrealized hopes of going viral and changing everything, burning embarrassing sums along the way. Others get lucky with surprisingly little effort. Still, others do enough to justify the investment without really breaking through.

Automated social content, especially video, and animation skews the odds in marketers’ favor. It costs less to produce even after accounting for human editing and curation. Plus, it can be more creative or “unexpected” than human creators. Statistically, the combination of lower production costs and higher “creative volatility” increases the chances of both transformational viral events and incremental performance improvements.

5. AI-Powered Chatbots for Better Lead Management (And Support)

Marketers’ jobs don’t end when a prospect converts or even when the sale is finally done. A holistic approach to marketing requires ongoing support for current and former customers. This is true even for relatively transactional businesses where the average order value is low and most customers don’t repeat. Customers talk, and in a world where frank opinions freely transit social media channels and product review pages, it only takes a few bad experiences to harm a brand.

Not too long ago, all customer support functions relied on human labor, either directly or one step removed. AI-powered chatbots now handle basic support in many settings. Expect them to continue to replace human CSRs for more complex tickets as well. They’re increasingly important for presale support as well, doing valuable work to keep leads warm while human marketers work on higher-value strategic tasks.

Digital Marketing Automation Is Just Getting Started

Each of these digital marketing trends qualifies as a significant step forward. Some are even more impactful. They’re legitimate leaps. If you could bring a first-generational marketer forward in time from the late 1990s, you’d likely amaze and maybe even scare them with what’s possible.

Now imagine, if you dare, what the digital marketing landscape will look like 25 years from now. Will we even recognize it as such? How much influence will humans retain over tactics and strategy? Will humans be involved at all?

The point is that, yes, digital marketing has become increasingly automated since the early days of the public internet. The pace has accelerated in the past few years thanks in part to accelerating improvements in AI. Yet we’re still early in the arc of marketing automation. We can’t even imagine what’s coming over the horizon.

We can control how we respond to it, however. And in a near future where fewer human marketers will carry ever-greater workloads, it’s important to stay as far ahead of the curve as, er, humanly possible.

The post The Power of Automation: How Emerging Tech is Creating a Shift in Digital Marketing appeared first on SmallBizTechnology.

]]>
63186
3 Key Advantages of Using Heartbeat Technology https://www.smallbiztechnology.com/archive/2023/02/advantages-of-using-heartbeat-technology.html/ Thu, 23 Feb 2023 22:01:57 +0000 https://www.smallbiztechnology.com/?p=63157 Heartbeat technology is an innovative and revolutionary new approach to solar energy that has the potential to revolutionize the industry. With the latest advances in energy management, this technology can provide users with a more efficient way to monitor and control the performance of solar installations. As the world moves towards the use of renewable […]

The post 3 Key Advantages of Using Heartbeat Technology appeared first on SmallBizTechnology.

]]>
Heartbeat technology is an innovative and revolutionary new approach to solar energy that has the potential to revolutionize the industry.

With the latest advances in energy management, this technology can provide users with a more efficient way to monitor and control the performance of solar installations.

As the world moves towards the use of renewable energy sources, heartbeat technology can help to reduce losses in production and maintenance costs.

In this article, we will be exploring some of the advantages that heartbeat technology can offer.

What Is Heartbeat Technology?

Heartbeat technology is an intelligent, automated monitoring and control system that uses sensors and data analytics to optimize the performance of solar installations.

This technology helps to track the health of individual components within a solar energy system, allowing operators to identify issues before they become major problems.

The Heartbeat Platform has harnessed the power of Artificial Intelligence (AI) and self-learning algorithms to make sure you get the most out of your rooftop solar energy production.

By leveraging weather forecasts, it can accurately determine when is best for charging or discharging any devices in your home.

In simple words, heartbeat technology provides a complete picture of your solar energy system making it more efficient and reliable.

How Does Heartbeat Technology Work?

The Heartbeat Platform uses an array of sensors to gather data on the performance of rooftop solar systems. This information is then processed using advanced analytics which helps to detect any potential problems, like low-voltage or overloading issues.

Once a problem is identified, this technology can take proactive measures to prevent further damage, such as adjusting the output of the solar panels or notifying the operator of the issue.

This ensures that any problems are quickly addressed before they become major issues, reducing downtime and increasing the lifespan of the solar system.

Moreover, heartbeat technology can also help to optimize energy production by predicting weather patterns and adjusting the solar panel’s output accordingly.

This not only maximizes energy production but also helps to reduce energy waste. It can ultimately result in lower energy costs.

Advantages of Using Heartbeat Technology

Here are some of the key benefits of using heartbeat technology in solar energy:

1. Increased efficiency

By monitoring and controlling the performance of individual components within your solar system, heartbeat technology can help to ensure that you get the most out of your rooftop solar array.

This not only maximizes efficiency but also reduces energy waste and lowers your electricity bills.

Furthermore, heartbeat technology can also help you to identify areas where you can further reduce your energy usage. For example, by analyzing your energy consumption patterns, operators can identify energy-hungry appliances and take steps to reduce their usage.

2. Reduced downtime

Heartbeat technology can detect any issues with your solar system before they become major problems. This allows operators to take proactive steps to prevent further damage.

This helps to reduce the amount of time spent on repairs, meaning your solar system is up and running faster.

3. Remote monitoring and control

Heartbeat technology also allows for remote monitoring and control of your solar system. This means that operators can keep an eye on the performance of their system from anywhere. This allows for better energy management even when you’re away from home.

4. Improved safety

Thanks to the data collected by heartbeat technology, operators can ensure that their solar system is running safely and efficiently.

This helps to reduce the risk of damage or injury from an overloaded electrical system. Although it is important to always take safety precautions when dealing with electricity, regular monitoring can help to prevent any accidents.

5. Helps to reduce carbon footprint

In addition to the benefits mentioned above, using heartbeat technology in solar energy can also help to reduce your carbon footprint.

By monitoring and optimizing the performance of your solar system, you can reduce your reliance on traditional power sources that produce harmful greenhouse gas emissions.

Conclusion

In conclusion, using heartbeat technology in solar energy provides a range of benefits for homeowners and businesses alike. If you are planning to go green, using this tech is one of the best things you can do. With modern technologies like AI and self-learning algorithms, heartbeat is sure to create a positive impact on the environment.

The post 3 Key Advantages of Using Heartbeat Technology appeared first on SmallBizTechnology.

]]>
63157
Helping Small Businesses Fight Cyber Crime: XDR Security https://www.smallbiztechnology.com/archive/2023/02/helping-small-businesses-fight-cyber-crime-xdr-security.html/ Wed, 22 Feb 2023 22:55:41 +0000 https://www.smallbiztechnology.com/?p=63131 Small businesses are particularly vulnerable to hacking threats. Why? One of the obvious reasons has to do with fewer resources to fight cybercrime. With fewer funds to allocate toward CMMC security, it can be difficult to keep up. As with any other business, SMEs are up against a growing number of cyber-attacks that are increasing […]

The post Helping Small Businesses Fight Cyber Crime: XDR Security appeared first on SmallBizTechnology.

]]>
Small businesses are particularly vulnerable to hacking threats. Why? One of the obvious reasons has to do with fewer resources to fight cybercrime. With fewer funds to allocate toward CMMC security, it can be difficult to keep up. As with any other business, SMEs are up against a growing number of cyber-attacks that are increasing in sophistication. Today, we’re introducing a platform that helps small businesses deflect cyber threats on time and retain the overview of security posture at all times. It’s called Extended Detection and Response, also known as XDR security.

Considering all the other work and tasks that have to be completed in a day, strengthening cybersecurity can quickly turn into an afterthought. Regardless, proper security against ever-evolving hacking techniques is essential for preventing major financial and reputable harm.

According to Statista, a cyber incident is the main risk for small businesses in 2023. Its repercussions are more damaging and concerning for companies than inflation, energy crisis, trade wars, or natural catastrophes.

So, what is XDR security all about, what makes it essential for IT teams who manage security, and how does it cut costs for small businesses?

What Is XDR Security?

XDR security is the platform that aids teams make sense of the large quantity of data coming from several security tools while also automating responses to known exploits.

The key function of this security solution? Collect, analyze, and correlate security data then organized and shown in one interface.

Another main function is to automatically respond to threats regardless of where within the network they might occur.
As a result, security is simplified. Also, IT departments retain visibility of the state of the security from a single user-friendly dashboard to which they can refer and make informed decisions on how to protect the company.

Closing the Gap in the Security

Most small businesses will have layers of security tools that consist of:

  • A firewall to observe and block any unwanted traffic
  • Antivirus programs to remove malicious software that managed to get into the system
  • Virtual Private Network (VPN) to protect remote employees
  • Phishing awareness training for all employees within the company
  • Insisting on multi-factor authentication and stronger passwords for employees

While this is a good start for building strong security, such companies don’t have a chance when facing zero-day threats and more sophisticated hacking attempts.

This is precisely where XDR security comes in handy.

It gives the company the means, visibility, and comprehensive reports they need to fight more advanced threats that security teams have to mitigate manually.

Providing a Key Asset for Security Teams

Small businesses lack a large security team managed by CISO (short for Chief information security officer). How does XDR security help SMEs get the most out of the IT personnel at the company’s disposal?

Before XDR security, companies would rely solely on security information and event management (SIEM) technology.

The main disadvantage of the old SIEM is that it would bombard the team with too many alters. Many of them would not indicate the high risks. Most would be discarded as false positives.

To fix that, XDR enables teams to manage security from a single interface. Increased visibility in the state of the security provides them with actionable reports and suggestions on how to prioritize tasks.

The tool uses machine learning to analyze the information about the security posture in the context of a company.

This helps it to catch if something out of the ordinary is occurring within the systems. Teams have useful information at hand, such as which parts of the infrastructure are affected and whether the risk is critical (e.g. is there a possibility of endangered sensitive data?)

XDR security boosts the productivity of teams. It allows them to dedicate their time to tasks that matter and reduces fatigue caused by the frequent change of the dashboards.

Being a Cost-Effective Solution for Growing Companies

XDR can cut costs for small businesses by:

  • Preventing major cyber incidents that cease work in the company or cause data theft
  • Not having to go through the most expensive part of the cyber breach (the recovery time)

The average cost of cyberattacks for small businesses due to the recovery period is between $15,000 to $25,000. This doesn’t include the cost of possible legal action, damaged reputation, or even restoration of the system itself.

For SMEs, the average recovery period is 279 days or just over nine months.

Financial damage and the duration of the recovery period also depend on how long a bad actor has illicit access to the network and whether sensitive user data has been stolen during the attack.

With XDR, small businesses can detect and remove hacking threats faster. This saves them the costs that would otherwise have to be allocated to repairing the network and investigating the crime.

Instead of purchasing multiple solutions that have versatile dashboards, XDR security provides small businesses with the means to respond to cybercrime by relying on the data from the unified security solution. This scales as the business grows and reaches new heights.

Main Advantages of XDR Security

Whether you’re looking for a solution that can improve the speed at which you detect and react to threats or want to help your security team, XDR can be beneficial to your small business.

It’s an essential resource for your small cybersecurity team. It allows them a birdseye view of the complete security posture. Additionally, it organizes data in reports whose insights they can use to strengthen the security or react in time.

For small companies that already have some form of basic protection, XDR offers a more advanced, but also a user-friendly solution with which they can tackle more sophisticated threats.

Finally, XDR security saves on the costs otherwise needed to repair the architecture following the cyberattack or paid during ceased operations.

The post Helping Small Businesses Fight Cyber Crime: XDR Security appeared first on SmallBizTechnology.

]]>
63131
Five Reasons Your First, Entry Level Job Should Be in Sales https://www.smallbiztechnology.com/archive/2023/02/five-reasons-your-first-entry-level-job-should-be-in-sales.html/ Fri, 17 Feb 2023 20:19:50 +0000 https://www.smallbiztechnology.com/?p=62926 For the recent graduate just coming out of college, one of the biggest stressors is finding a job in the career field they want and find interesting. Many times, an entry level job gives you a foot in the door to something bigger at a company. Other times, it is a stepping stone on your […]

The post Five Reasons Your First, Entry Level Job Should Be in Sales appeared first on SmallBizTechnology.

]]>
For the recent graduate just coming out of college, one of the biggest stressors is finding a job in the career field they want and find interesting. Many times, an entry level job gives you a foot in the door to something bigger at a company. Other times, it is a stepping stone on your career journey. Whether you’re interested in sales, or just looking for a job to tie you over until you can find your dream job, there are many reasons why you should consider an entry level sales job when job hunting.

Reasons for Entry Level Jobs in Sales

1. Universal Skillset

Regardless of where you wind up, selling is universal. Even think about the interview process. Where else can you get a job that pays you to prepare for your next job? Even if that is in a completely different industry. Sales is essentially the art of targeted communication – clear and concise, etc.

These are skills that you can take to any event at any level. Communication is quite literally the most universal skill. And command over communication is one of the most universally priceable skills. While salesmanship is largely rooted in a deep understanding of the product, the product of the sale is rarely the product. The product of the sale is the subject of the sale. The human you are selling to.

If sales are the communication then the words are the topic and the person is the page, read and rewritten. Selling is a skill set that can have any of your future efforts or endeavors sublimated upon it and it will continue to serve you. Like marketing it is a set of skills that function regardless of medium. That makes it a great place to start.

2. Low Barrier of Entry

Sales are often seen as fast-moving, high-stress positions. While there are elements of this that are true, it would be more apt to deem that sales are a metric-driven position that come into focus based on their achievement. This means that it comes down to one simple thing: can you do the job?

If you can, you’re in. Forget the degree. Forget the experience. This gives people who took a path that offered them little money or are not fortunate to have come from the abundant opportunity to work and create abundance for themselves.

It should be noted, however, that this makes the application process far more rigorous as many applicants apply for these roles. Starting in a lower-tier cold-calling position can open this up. Additionally, the interview process is additionally very rigorous and serves as a very, very critical point. Meaning that it can make or break the applicant’s good or bad application.

3. High Ceiling

Sales offer one thing that a lot of jobs do not: a near-limitless ceiling. Sales positions are skill sets like any other, however, in a more juvenile metaphor they are a technique of coloring, not a particular medium of coloring. This means you can throw off the skin of an insurance salesman, and move to software, and eventually, high-grade medical equipment. Sales positions offer ample height in their cash ceiling. And offer work in multiple industries across the marketplace.

Sales also serve as the bedfellow of business operations. That means that if you ever wanted to truly remove your ceiling altogether you can take those skills there. And if you do in fact prove more apt at selling than you are at management or business strategy there is always a slot for you to return to… and likely beat out a sales rep hopeful that did not jump into the field earlier.

4. Teaching Motivation and Self-Starting

Sales teams are ultimately their own island. To keep the poor metaphors rolling. Sales would have you as an island in an archipelago. An island, – but not really. What sales positions do relay to the individual is a staunch appreciation for driving their own schedule and meeting their own metrics.

This confers responsibility and internal motivation. Additionally, learning skills of how to take rejection in stride and keep rolling along. These are elements of individual character that like sales training, can be carried through life. Incidentally making the approach to proper sales an approach to best living a healthy life.

5. No Loss From Experience

Sales skills are universal. There is a low barrier to entry. They can be taken to any industry. The skills can help you with elements of selling yourself in life. They have an insanely high monetary ceiling. They can impart deep life lessons. Many companies are hiring for these positions right now – even in the worst of economic times.

There is not any recognizable loss from the experience of entry level sales jobs- save if you were to spend that time learning one of the other three metrics of economics – either advertisement or production. Both are diametric to sales, with even advertisements sharing much crossover. Regardless, sales stand as one of the three pillars that drive any economy and are necessary for any individual looking to make themselves a fully realized person and an unadulterated master of business.

The post Five Reasons Your First, Entry Level Job Should Be in Sales appeared first on SmallBizTechnology.

]]>
62926
How to Identify Bots on LinkedIn: Fake Sales Representatives https://www.smallbiztechnology.com/archive/2023/02/how-to-identify-bots-on-linkedin-fake-sales-representatives.html/ Tue, 14 Feb 2023 21:34:11 +0000 https://www.smallbiztechnology.com/?p=62873 LinkedIn is one of the biggest social media platforms in the world today. The Microsoft-owned company is something of a “black swan” in the social-content-media space, however, was selected as the third most important social media site for marketing, behind Meta’s Facebook and Instagram respectively. It placed first in job-related networking, edging out Glassdoor in […]

The post How to Identify Bots on LinkedIn: Fake Sales Representatives appeared first on SmallBizTechnology.

]]>
LinkedIn is one of the biggest social media platforms in the world today. The Microsoft-owned company is something of a “black swan” in the social-content-media space, however, was selected as the third most important social media site for marketing, behind Meta’s Facebook and Instagram respectively. It placed first in job-related networking, edging out Glassdoor in March 2022. Yet, along with organic, real traffic coming to the site, there are also swathes of LinkedIn bots that flood the site.

A “bot” is a computer program that operates and impersonates a human on the internet. They feature artificial intelligence to varying degrees and are not always necessarily a bad thing. Google and Bing use bots to comb the internet. It’s part of how organic SEO is constructed.

LinkedIn bots work similarly but not entirely to the same ends. LinkedIn bots are often used as part of a CRM (Customer Relationship Management) and are sent on full automation to comb LinkedIn for leads. Here is an almost nearly comprehensive article breaking down the best consumer-grade bots to let loose on LinkedIn.

However, if you are not in the lead generation mess that is CRM you could fall prey to getting combed by a fake sales representative looking to peddle who knows what to you unwittingly. Here are some helpful tips to help break down who or what exactly you’re talking to on LinkedIn.

Account Frequency and Activity

LinkedIn bots can post frequently and without fault. A normal person may post often, however, it is unlikely they will be posting excessively, multiple times over the course of a day. Given the hours and nature of the content, it can reveal much about the nature of the entity on the other side of the screen.

The higher the frequency, time of day, and subject matter can give you clues. Yet ultimately, the higher the number of posts the more likely an automated response software or bot is behind the account.

The Flow of the Conversation

Bots are typically punchy, short, and to the point. While they have gotten their hold on more capable AI in recent years, they are often still clunky and repetitive. They tend to pull from a list of discernible targeted responses and will lack the nuance to have a slight change.

The greater the similarity of the individual’s comments may indicate that you are dealing with an automated response bot. Try asking the same question in a slightly different way. As the program has to elect to operate any given number of responses to filter into a given answer it is likely the entity – if it is a bot will respond with the exact same answer.

Two-Step Disassociation

Have question a, lead to question b. And have the context for that second question rooted in the first. Think,

Q: Where are you working?

A: Seattle

Q: What is the weather like outside?

A: Can you please rephrase the question?

This is indicative of bot behavior; a human would likely understand the nature of the question and comply; however, a bot cannot logically jump between the two at this point.

The Profile

It is unlikely that bot profiles will detail a rich and well-lived history. Most people give at least a general overview of their life. Where they’ve worked, their professional accolades, and so on. A bot will typically only have a profile image and a company, with maybe a school they went to or so on. Bots typically only have the most essential necessities to appear passable. Again, think of nuance and personality to discern humanity.

The more the “life” feels “lived” and the greater the personality the account has, the more likely it is in fact a real person. With bots, it can be handy to revert to the overall feel of the conversation. Once again, think Justice Stweart’s, “I know it when I see it.”

The post How to Identify Bots on LinkedIn: Fake Sales Representatives appeared first on SmallBizTechnology.

]]>
62873
LOGYTalks hosts first Entrepreneurship Global Summit  https://www.smallbiztechnology.com/archive/2023/02/logytalks-hosts-first-entrepreneurship-global-summit.html/ Fri, 10 Feb 2023 21:49:24 +0000 https://www.smallbiztechnology.com/?p=63107 LOGYTalks is hosting the first of its annual Entrepreneurship Global Summits on Thursday 23rd February 2023. At the 24h event, international experts, serial entrepreneurs, VC associates, and professionals will gather to share best practices or present innovative ideas in the field of entrepreneurship. You can register for the summit here: https://logytalks.com/summit/the-entrepreneurship-summit  LOGYTalks, the new innovative […]

The post LOGYTalks hosts first Entrepreneurship Global Summit  appeared first on SmallBizTechnology.

]]>
LOGYTalks is hosting the first of its annual Entrepreneurship Global Summits on Thursday 23rd February 2023. At the 24h event, international experts, serial entrepreneurs, VC associates, and professionals will gather to share best practices or present innovative ideas in the field of entrepreneurship. You can register for the summit here: https://logytalks.com/summit/the-entrepreneurship-summit 

LOGYTalks, the new innovative conference platform, is hosting the first of its annual Entrepreneurship Global Summits on Thursday 23rd February 2023, kicking off at – 7:00 AM GMT | 2:00 AM EST | 11:00 PM PST – on https://logytalks.com/summit/the-entrepreneurship-summit 

Entrepreneurship Summit

Summits

In a time of perhaps unprecedented global challenges, these summits open up to those not able to afford a plane ticket and big-buck conference fees. They’re hosted in cyberspace and uniquely offer simultaneous translation into various languages. This way, it makes attendance affordable, environmentally friendly, and open to a broader and more diverse range of delegates. It is a truly global conference. Also, at the Entrepreneurship Summit 2023, we expect international participants from a large spectrum of professional backgrounds. They range from investors, entrepreneurs, global experts, recruitment agencies, coaches, and many more. Likewise, they plan to come together to learn, share, and discuss industry challenges, solutions, and innovations.

“Entrepreneurship is a key driver of economic growth and job creation, and we are thrilled to be hosting this summit to support and inspire the next generation of business leaders,” said Founder/CEO Driss Ennaanay, “LOGYTalks is committed to promoting inclusivity and accessibility in all of our events, and this summit is no exception. We want to provide a platform for entrepreneurs from all backgrounds and regions to connect and learn from one another.”

What the Summit Includes

The Entrepreneurship Summit will feature keynote speeches, panel discussions, and interactive workshops, all designed to provide attendees with the tools, insights, and connections they need to take their businesses to the next level. The virtual platform will allow attendees from around the world to participate in real-time. It includes translation capabilities to accommodate delegates with different native languages than English.

“We believe that entrepreneurship is a force for positive change. By empowering entrepreneurs we can help create a more equitable and prosperous world.”

Likewise, for more information, or to register for the Entrepreneurship Summit as an audience, visit www.LOGYTalks.com. We include open attendance for anyone interested.

The Entrepreneurship Summit is one of many events that LOGYTalks will be hosting this year. Find them in the previous summits section on www.LOGYTalks.com. Also, like its predecessors, attendance at each session is certified so that delegates can count it towards their annual CPD requirements. Additionally, each session will be recorded and made available through the platform from the 24th of February onwards for free. So, this opens up the conference content to those who are unable to attend on the day. Or who can only sit in on one or two of the sessions due to other commitments.

Various Industries Attending

Additionally, the summit will also highlight the impact of entrepreneurship on various industries. Plus, the role it plays in driving innovation and sustainable economic growth. Attendees will have the opportunity to hear from successful entrepreneurs and business leaders. Moreover, these leaders share their stories, lessons learned, and best practices for building and scaling successful businesses.

The Entrepreneurship Global Summit is not just a conference, but a collaborative and interactive platform designed to bring together a diverse community of entrepreneurs and thought leaders to share ideas and create meaningful connections. With an emphasis on inclusivity and accessibility, LOGYTalks aims to provide a platform for entrepreneurs of all backgrounds and regions to connect, learn, and grow.

About LOGYTalks:

LOGYTalks is a virtual conference platform that believes in creating a more inclusive and equitable world. This is by making access to information and opportunities for growth accessible to all. Moreover, the platform offers a variety of virtual conference experiences. These include keynote speeches, panel discussions, and networking opportunities. Also, all attendees find it accessible from the comfort of their own devices.

Founded to create a new global conference platform, LOGYTalks (www.LOGYTalks.com) allows subject matter experts and businesses to connect with the people who want to hear what they say. We don’t just host and curate conferences. Additionally, we help create long-lasting communities that encourage dialog and the exchange of ideas that leads to transformational change.

We are “Making Professionals Visible.” And we believe in reducing the financial, locational, and language barriers that prevent access to ideas and innovations that can transform our world.

The post LOGYTalks hosts first Entrepreneurship Global Summit  appeared first on SmallBizTechnology.

]]>
63107
3 Ways to Make Global Hiring a Reality for Your Small Business  https://www.smallbiztechnology.com/archive/2023/02/global-hiring-for-your-small-business.html/ Thu, 09 Feb 2023 11:00:21 +0000 https://www.smallbiztechnology.com/?p=63094 Whether your business is struggling or booming, it’s always a good idea to see where you can make improvements. Ensuring you’re operating efficiently and getting the best ROI on your spending should be a priority. But which expenses should you analyze first? For many companies, the cost of labor will likely be one of the […]

The post 3 Ways to Make Global Hiring a Reality for Your Small Business  appeared first on SmallBizTechnology.

]]>
Whether your business is struggling or booming, it’s always a good idea to see where you can make improvements. Ensuring you’re operating efficiently and getting the best ROI on your spending should be a priority. But which expenses should you analyze first? For many companies, the cost of labor will likely be one of the top items every year.

If you’re spending more on contractors and employees than the industry average for a company your size, dig a little deeper. Is there a staffing shortage in your area? Do you operate in a region that has a very high cost of living? If you answer “yes” to either of those questions, you might consider taking your talent search worldwide. Here are three ways to prepare your business for global hiring.

1. Research the Legalities

With international hiring, the potential for value is definitely there. You can reach a much bigger applicant pool and potentially cut down on overhead costs. However, hiring abroad does present some hurdles. You cannot hire employees from another country using the same process as you would for local applicants. Legally, you are not allowed to hire a foreign citizen unless your business has a physical presence in the country of hire.

So does that mean that you need to establish a brick-and-mortar location in every country you might hire from? Thankfully, no. To get around the requirement of maintaining an international business entity, you can instead engage an employer of record. An EOR will set up locations in a variety of countries and can hire employees on your behalf.

Naturally, you will need to make sure your third-party provider has a presence in the countries you’re interested in hiring from. There are 195 countries in the world, and it is unlikely any EOR has legal entities in every single one of them!

If you hire contractors instead of employees, you are more likely to be able to engage with those individuals directly. However, you’ll need to make sure the worker qualifies as a contractor rather than an employee. Typically, this hinges on the degree of independence the contractor has in their work. If the law decrees an employee was misclassified as a contractor, it could result in stiff penalties and fines. Regulations on contractor classification also vary by country, so do your due diligence on the applicable laws.

2. Update Your Technology

Hiring remote workers abroad means that you’ll need to rely on efficient and stable technology for business tasks. Ideally, your computer programs should be in the cloud to enable easier communication and sharing of information. Cloud-based software also makes it simple to allow and restrict access as employees onboard or offboard.

If you’re not using cloud-based programs, you’ll at least need to make sure to have a secure way to transfer information. Sending sensitive data via unsecured email is risky. Not only is the information at risk of being intercepted, but it’s easier to have multiple copies of data zipping around. That can lead to confusion as to which version is the most current.

So take stock of your current setup and see whether different software or processes could increase security or efficiency. Getting those processes upgraded to allow for international hires might even increase the efficiency of your local workers.

3. Reassess Regularly

If you take the plunge and engage with international employees or contractors, you’ll want to make sure the decision pays off. At least once a year, run the numbers to make sure the balance of expense and work accomplished is beneficial to your company. If international hiring hasn’t provided financial benefits that are sufficient to justify the endeavor, you might discontinue — or at least pause — the initiative.

If global hiring has proven effective, you’ll still want to regularly assess whether the countries you’re hiring from are the best choices. There are numerous reasons to do so. Certain countries require minimum pay that may not justify hiring employees there. Or you might need to find workers from a country with better mastery of the English language. Finally, your EOR may add new countries to its roster, presenting additional opportunities.

Aim to get your international workers on the same review schedule as your local employees. Just because you don’t see them in the office regularly doesn’t mean you can just forgo regular performance analysis. You’ll want to check in with any local team members your global hires interact with to ensure their work is being completed satisfactorily. Providing international employees feedback and assessing their performance gives them the ability to do their jobs better.

Alternatively, if your global team members are underperforming, you’ll notice it much sooner if you check in regularly. If you don’t catch errors and omissions until major consequences get brought to your attention, your review processes need to be updated.

Check Out Global Talent Options

Part of building or maintaining a business is keeping an eye out for opportunities. If international hiring might provide the opportunity to cut expenses or increase efficiency, investigate whether it could benefit your company. With the availability of modern third-party administrators and tech advancements, the world’s workforce has become more accessible.

So whether you want to open up your applicant pool or just cut some overhead costs, remote hiring is something to consider. Putting global hiring into practice might just be easier than you think.

The post 3 Ways to Make Global Hiring a Reality for Your Small Business  appeared first on SmallBizTechnology.

]]>
63094
How to Define Smart KPIs Examples and Milestones: What the Experts Say https://www.smallbiztechnology.com/archive/2023/02/how-to-define-smart-kpis-examples-and-milestones-what-the-experts-say.html/ Wed, 08 Feb 2023 21:38:21 +0000 https://www.smallbiztechnology.com/?p=62848 All businesses have metrics. Any objective that needs to be met will be eventually turned into asking how many times can we meet this metric and at what frequency. This is at the heart of all good businesses, yet can also prove to be distracting or counterintuitive. How do I set effective milestones for my […]

The post How to Define Smart KPIs Examples and Milestones: What the Experts Say appeared first on SmallBizTechnology.

]]>
All businesses have metrics. Any objective that needs to be met will be eventually turned into asking how many times can we meet this metric and at what frequency. This is at the heart of all good businesses, yet can also prove to be distracting or counterintuitive. How do I set effective milestones for my company? What even is a smart milestone? Are they dauntingly demotivating? Or are they not motivating enough, am I capping my employees’ potential? Here, find out what the experts say about smart KPIs, with some wonderfully smart KPI examples. But first, what specifically is KPI? KPI means “Key Performance Indicator.” It is a metric by which you track your key business targets and map their business outcomes. They mean to show your team the expectation and help keep them on task like a quota.

Here are the four most prominent KPI examples are:

  1. Customer Satisfaction
  2. Employee Satisfaction
  3. Internal Process Quality
  4. Financial Performance Index

Other places exposit that there are 11 or 12 types of KPI, here are three of these as follows:

  1. Quantitative Indicators that Can Be Presented with a Number
  2. Quantitative Indicators that Can’t Be Presented with a Number
  3. Leading Indicators that Can Predict the Outcome of a Process

When targeting KPIs for your business, it is important to keep in mind the idea of what metrics matter most to the business you’re operating. Generally, KPIs that focus on time and finance budgeting include variables for all businesses to focus on.

  • What is the Estimate Time for Completion
  • How Much is the Actual Cost for Project Completion

These both stand as Project Management KPIs. Set with keeping things to task and focused on the actual campaign itself as the starting hub. With all questions answered intent on responding to that. Additionally, others focus on Human Resource KPI and monitor things like:

  • Total Revenue Per Employee
  • Employee Satisfaction Index

Another big KPI metric falls under Financial KPI.

This is the bread and butter for a lot of major companies looking to set themselves apart and stretch their margins. Financial KPIs include:

  • Profitability KPIs
  • Liquidity KPIs
  • Efficiency KPIs
  • Valuation KPIs
  • Leverage KPIs

These smart KPIs examples allow for growth and to make sure a company holds itself to tasks. However, the KPI itself potentially sets barriers to entry that make it harder to acquire success if it adds that restrictive cap.

The post How to Define Smart KPIs Examples and Milestones: What the Experts Say appeared first on SmallBizTechnology.

]]>
62848
Best Platforms to Sell Products for Your eCommerce Startup https://www.smallbiztechnology.com/archive/2023/02/best-platforms-to-sell-products-for-your-ecommerce-startup.html/ Fri, 03 Feb 2023 21:03:30 +0000 https://www.smallbiztechnology.com/?p=62877 In today’s internet-indoctrinated market, things move with vigor unprecedentedly. Similarly, subsets of the common market have expanded and deepened to the single most refined point in recent memory. This has been meant and affected numerous markets, especially the best eCommerce platform for startups. The online phenomenon jumped from a predicted range of a respectable, albeit […]

The post Best Platforms to Sell Products for Your eCommerce Startup appeared first on SmallBizTechnology.

]]>
In today’s internet-indoctrinated market, things move with vigor unprecedentedly. Similarly, subsets of the common market have expanded and deepened to the single most refined point in recent memory. This has been meant and affected numerous markets, especially the best eCommerce platform for startups.

The online phenomenon jumped from a predicted range of a respectable, albeit mere 17.8% of the global market, into a 5.5 trillion behemoth of 21% as of 2022 with even higher projections including a 14.7% compound annual growth rate from 2020 to 2027.

Thus tapping into the eCommerce market has never been more accessible and yet, technically never more saturated. However, there are several ways to best target your market and disseminate your product and message to the many potential-adoring fans around the planet.

Beyond choosing a product, getting a domain, and setting up a website there are several key components on each that will lead to a subset of answers. Here are some of the best eCommerce platforms for your startups.

For example depending on your experience level then selling should be moved from platform to platform to set up your online business. Seems straightforward but given varying degrees of internet savvy and business acumen this can greatly vary where you fall on that x,y graph.

Shopify

In recent years Shopify has become the ideal startup site to launch your store into an online market space. It has incredible capabilities and can be tailored toward numerous business ventures and ideas. The web setup is easy and intuitive, which takes much of the guesswork and time out of the process.

Beyond the web drag-and-drop builder, there are opportunities that allow the store owner to connect apps to their store. This can be used to improve functionality and connect new features to the website. Additionally, you can sell digital products, physical products, dropshipping, and more. Even subscription plans are an open market for Shopify.

There are three main plans Lite, Basic, and Advanced totaling $9, $29, and $299 a month. The “Lite” plan allows for increased sales functionality to be run through an existing website or blog. The “Basic” plan allows for a totally new store/site to be built from scratch via the platform. The “Advanced” option allows for cuts in transaction fees, adding more staff accounts (5+), and can serve with improved shipping rate calculations.

Squarespace

Squarespace is a web-building platform that boasts a heavy visual component. There is a wide range of editing tools and software that allow for greater editing power and site impact. Additionally, Squarespace is one of the few platforms integrating CSS editing into the software allowing for unique, custom edits to be built into the site itself. Thus changing the site’s composition greatly.

However, there is currently limited app integration available to Squarespace presently, which makes diversifying your business as well as scaling a major issue on the site. Unlike Shopify however, Squarespace permits more realized capabilities more readily with its lower plans. Allowing more rapid ascension to the site’s full potential.

The pricing plans for Squarespace sit at $16 – Personal, $23 – Business, $27 – Basic Commerce, and $49 – Advanced Commerce respectively. Most features unlock at the Business Level, ($23) except it still maintains a 3% transaction fee.

Wix eCommerce

Another heavy hitter in the site building market, Wix has in recent years, built itself into a reputable eCommerce platform juggling its trademark ease of use and intuitive features with an integrated AI that focuses on optimizing your website.

While currently, there is a limited set of capabilities as far as the range of sellable items, the galleries and image capabilities of Wix match most online platforms. Given the ease of use of the site as well as its optimization features, Wix eCommerce can provide an initial edge to any business not looking to invest or spend the time to ruminate over their web’s design.

To get access to Wix eCommerce you need to upgrade beyond a typical Wix plan into a business-worthy plan, think along the lines of their “Unlimited Plan” – $22, their “Basic Business” Plan – $22, or “Business Unlimited” Plan – $32. There are other plans, but these are the cheapest and easiest for the fledgling business.

BigCommerce

This is the most scalable site constructing service which is why it is one of the best eCommerce platforms for startups. When you ultimately take your business online you need a platform that can allow for that huge growth. This means whether for rapid, short-term acceleration or for a more drawn-out metric of time.

BigCommerce, while less known than others on this list, is that site. BigCommerce is a fully integrated website builder, which means you do not have to worry about plugins as you may on other sites. This allows for the ultimate results in freedom and functional capacity. It does still, of course, offer apps for integrated actions if desired.

Like nearly all of its peers, BigCommerce has four tiers to its plan. The first tier is the simple Standard Plan – $29.95. Similar to Shopify. The next plan is the plus plan – $79.95 per month. After this, the plan is the “Pro Plan” at $299.95 monthly. And then the “Enterprise Plan” which like many others requires contacting BigCommerce for a specified quote. These prices are a little high but fall almost directly in line with Shopify. Plus, they follow a similar tier structure to nearly all other site programs.

Square Online

For the offline store moving toward an online market, Square Online is a natural choice. This site can automatically sync both online and offline orders and inventory. Small business around the world similarly uses their price syncing technologies to once again have a natural ease of transaction and commerce flow.

Of course, it still offers the option of an online store builder. With regards to this, the website designer offers all the typical features. These include blog capabilities, a customizable storefront, and customer service options.

The prices run far simpler and more competitive with three tiers: “Free” – $0, “Plus” – $29, and “Premium” – 79 USD. This is right in the typical sweet spot for this type of site and the free plan can offer the new user familiarity with the basic software and a solid buffer before they decide to up their game with a paid plan.

Branchbob

For many, price and presumed knowledge stand as the main barrier to entry among the considering entrepreneur. That is where Branchbob comes in as another best eCommerce platforms for startups. It is one of the sites on this list that is completely free to use and offers basic, simplistic features that are intuitive and easy to learn and pick up.

Again, no monthly pricing or transaction fee exists. The only billing occurs if you want to increase Branchbob’s features and capabilities. This of course extends to website themes. Overall Branchbob stands as a fundamental transaction site between the business and the customer. It also allows budding businesses with limited capital to break ground in the eCommerce market.

The post Best Platforms to Sell Products for Your eCommerce Startup appeared first on SmallBizTechnology.

]]>
62877
10 Habits of Top Sales Performers https://www.smallbiztechnology.com/archive/2023/01/10-habits-of-top-sales-performers.html/ Tue, 31 Jan 2023 21:15:53 +0000 https://www.smallbiztechnology.com/?p=62871 Selling is the act of exchange. And like the product itself, the act of selling is what drives the economy. Without the transactions, sales propel the economy would fall apart. Think of the disaster of the COVID-19 pandemic. People were not able to work or buy. Everything screeched to a halt and the world came […]

The post 10 Habits of Top Sales Performers appeared first on SmallBizTechnology.

]]>
Selling is the act of exchange. And like the product itself, the act of selling is what drives the economy. Without the transactions, sales propel the economy would fall apart. Think of the disaster of the COVID-19 pandemic. People were not able to work or buy. Everything screeched to a halt and the world came apart at the seams. Sometimes in sales, you need extra assurance to make sure you’re on the right track. In this article, we will discuss 10 habits of top sales performers. We will look at this and find any undercurrents that are all harnessed and commanded by the world’s best sales performers.

Staying Motivated

This could go for any top performer in any field. It’s an underpinning of success and necessary for any objective completion. Action completes tasks and motivation is the ability to rev up the engine.

Motivation on a goal-oriented mindset allows for the top salesperson to focus-in on the task’s achievement and level up their game accordingly. Served as “the desire to act in service of a goal,” being motivated translates into often relentless action (given the degree of motivation) towards the ascertainment of a given outcome. Being able to stay in this state is what allows for greater completion and thus more tasks being completed over time.

Being Goal-Oriented

If motivation is the hypothetical ability to drive forward, being goal oriented would seat itself as the destination to where you are heading. Motivation is the drive, but that in and of itself will not complete the puzzle. The capability to move does not mean productivity.

The top salespeople set lofty metrics, often both in terms of results and of expectations. Think I will make thirty calls in the next hour, or I will close three deals this week. Regardless of the particular metric in which they work the top sales individual focuses in on mapping a high objective and then working relentlessly toward it.

It is often better to fail at greatness than achieve at middling mediocrity.

Stay Focused

Top sales performers need to hone in on their objective, then be willing to work toward it. If both of these are achievable then the premiere salesperson will need to stay on track until the objective is met.

Focus is the ability to tailor your course to your goal and then shrug off distraction and detraction until the objective is achieved. It can help to take time to break down the bigger goals into readily available and achievable milestones. The point is to find whatever beats you as a salesperson require to stay involved.

Time Management

Another top habit of sales performers is time management, as everything you do in life will require time to complete. Everything. Making your bed, brushing your teeth, and reaching your goal. Feeling existential yet? Not to worry. While each task that is undertaken will require a specified amount of time this also means that the salesperson can allot the time needed to accomplish the task. Likewise, remaining time conscious allows the top salesperson to keep the objective in mind and be mentally available toward its completion.

Surround Yourself with Better Salespeople

Networking is huge. Via the top salesperson’s network, there are mentors, competitors, and potential clients that can all add benefit and status to the aspiring salesperson. Regardless of what the developing individual needs to up their sales acumen, it can be found in the network.

Sales mentors can offer advice. Competitors can push the salesman to dominate the market. Clients offer the saleswoman a chance at honing the craft and potentially closing the sale. Networking is huge for salesmen of all levels. Learning to properly network can be what even land you the deal in the first place.

Reading and Listening

The top salespeople are always concerned with how much information they know. Specifically, in what ways they know can help present them with the information or opportunity to lock in a deal. Listening and reading help the top salespeople know what to do, in potentially pivotal situations before they ever occur.

Many sales professionals have either spoken or written at length about their process, perspective, and nuances that have appeared to them over their tenure in sales. The shrewd sales-minded individual recognizes this and pulls from that pool of knowledge.

Remain Consistent

Often starting something off is deemed the hardest part. This typically holds true for sales. Yet, there is the discipline required to keep production high even after sales numbers begin to take off. The top salespeople are able to maintain a high level of action, motivation, and performance throughout their careers through focus and dedication. Keeping an eye on the level of production is a tip many salespeople advise. This is especially imperative as the sales novice starts down the road to becoming a veteran.

Knowing the Product

One of the top habits of sales performers is also the best advice. What the salesperson is selling can vary greatly, and while there are many philosophical outtakes to help a general sell-all mentality there is no makeup for knowing the thing that is being sold. The top salespeople on any given product need to have a thorough enough grasp on the thing and system in which they are selling to answer whatever questions a potential buyer may address.

Understanding the common thoughts, typical questions, and their frequency as well as the common woes of the individual on the opposite end of the sale allows for great closing rates among the top sales professionals. This also can offer insight into what areas of the product they should understand most thoroughly.

Persistence

In essence, persistence combines motivation, focus, consistency, and passion. There is no remedy for persistence. Passion is persistence’s best bedfellow. Passion and persistence make sales.

Persistence will often close whatever deal the top salesperson is facing largely off the point that no is not an operable answer until it is the only answer. Not conceding until necessary is an often unbecoming aspect of the typical salesman, but absolutely critical to a goal-oriented, top sales focus.

Mentality

Finally, the last top habit of sales performers is perspective. The lens through which you see the circumstances inform how you may address the world. By tailoring sales to produce agency, the top salesperson can put him or herself in a place where they are ready to look on to the next sale. Whether previously met with triumph or defeat, a strong mind creates the top salesperson’s most versatile weapon.

The post 10 Habits of Top Sales Performers appeared first on SmallBizTechnology.

]]>
62871
Low Morale? How to Motivate Your Sales Team https://www.smallbiztechnology.com/archive/2023/01/low-morale-how-to-motivate-your-sales-team.html/ Thu, 26 Jan 2023 20:58:55 +0000 https://www.smallbiztechnology.com/?p=62904 Are you having trouble with your sales team? Are they lacking that “it” factor that propelled them in the beginning? Do you need advice that will start motivating a sales team? Sales are critical. When the product’s ability to sell itself starts stagnating and advertisement can’t create that extra awareness and allure; sales become that […]

The post Low Morale? How to Motivate Your Sales Team appeared first on SmallBizTechnology.

]]>
Are you having trouble with your sales team? Are they lacking that “it” factor that propelled them in the beginning? Do you need advice that will start motivating a sales team? Sales are critical. When the product’s ability to sell itself starts stagnating and advertisement can’t create that extra awareness and allure; sales become that critical engine. They are tact, awareness, and energy toward motivation. Pointed motivation with an objective-driven mindset.

Breaking down the fundamentals of sales we can see where low energy and motivation can adversely affect parts of the sales process and construct significant countermeasures.

Motivation

Motivation itself may be at the core of the issue. There are numerous schools of thought on this. Motivation is the core of pushing the sale. Motivation does not exist. It is just a label for our behaviors. Regardless, the concept of motivation is one of action toward a goal. But, motivating a sales team can be difficult.

This is something low morale can adversely affect to a staggering extent. Here are several ways how to motivate a sales team.

Create Deeper Value

Whether it is from a higher purpose, a sense of community within their team, or even a vision for a better position and brighter future, motivation to action comes from a deep place. By finding value agents and servicing them toward the team’s individual needs you can harness a much more powerful response.

It is unlikely that many of the people on the sales team aspired to be in this place as children and even less likely to aspire to remain here into their final days. Truly motivating a sales team stems from a deeper sense of purpose and calling. Think about what the team needs. What are the team’s individual callings?

Make People Feel Good

Make people feel wanted, valued, and respected. Heck, make people feel special. It does not matter so much what the nuance of the term is so long as you can tailor what you do to make each individual feel good. That feeling of reward from doing a job well is all that many individuals need to propel themselves forward.

It could be as simple as allowing performing salespeople to have greater involvement in decision-making. They are important and their opinion matters. It may take the form of a flexible work schedule. They are important and their time matters. Compensate them fairly and offer them growth opportunities and autonomy in their providential future. They are important and the work they are doing matters.

Create the Right Environment

This involves building the right sales team. However, once you have collected that sales team with all the proper moving parts and people you need to begin fostering your environment. This will in part be a piece of company culture. That means the demeanor will be tilted in the direction of whatever job you are aiming to accomplish. One could presume that a professional football team will have a different mentality than a bakery. Maybe not, I don’t know.

Regardless then it is your job to take that group and define where you need to be within the space of that industry. This depends largely on the skills and demeanor of the people you have hired. Cultivate the environment that works best for them.

Concise, Clear, Consistent/Confident/Complete

It seems there are believably endless amounts of “3 C’s of ______.” Well here is another. Technically three others, because ironically “experts” are unclear on what the final C actually is. No matter, I can break down all five of them and how a lack of motivation can impact each along the sales line.

Concise, Clear, Consistent, Confident, and Complete. These are the three (five) C’s of communication. They exist to streamline conversation and messaging so that they can be held in high regard throughout the duration of the sales opportunity. Sales mean communication.

Concise

This is keeping the conversation inbounds. It does not necessarily mean that the conversation itself needs to stay “on point.” However, it does mean that only things that help the conversation need to be said. Concise, means letting the prospect speak. Then using your mind to return their problem to the solution that what you are selling can solve.

A lack of motivation in this area could result in the salespeople not listening and understanding the prospective client or failing to keep their pitches highly efficient.

Clear

Clarity is the baseline of understanding. If the client cannot understand you then you will have difficulty selling to them. You must be understood as a salesperson. Being concise will help with this. Conciseness should keep it simple. Simplicity acts as a favor to clarity. Clarity is paramount to being understood by another. It could be favorably argued that sales and communication as a whole are most fully reliant on this one, singular aspect. You must be understood.

The lack of motivation could affect this by instilling apathy in the salesperson to be understood. If the salesperson is not understood and does not aspire to be understood, the result will likely be flubbed sales. Even with potential eager clients sales will fall short.

Consistent

Get the idea across. Increase familiarity and conversational rhythm with having intermittent “touchstones.” Fair enough? Being consistent establishes confidence within the prospect which is what this driving part of sales is all about. Confidence and reliance within the client’s eyes.

Again, no motivation here will take form in the conversation going off the track. The salesperson will likely not keep it to a point. From there the lack of flow will likely stunt the sale for anyone unsure of their desire to purchase the product or service.

Confident

This element serves the same function as “consistency.” It serves to create confidence in the potential customer. While you are trying to sell the customer on the product. The savvy salesperson is trying to sell the individual on their own confidence throughout the conversation. High-end selling is the transfer of emotion from the salesperson to the client.

Belief in oneself commonly lacks with loss of motivation and in regard to confidence. The lack of motivation here is one of the most apparent as this is one of the exposing elements of the idea of “selling” someone on something. That energy and verve is once again paramount and a lack of motivation heavily affects that.

Completeness

Pull it all together. Completeness is the “trial-ready” version of your pitch and style. Likewise, this involves taking the other person’s perspective and fear’s into account. From there it asks how to tailor your messaging to best work off of that. Completeness additionally asks that you make no assumptions within that and are understanding and open to the parts of the conversation that may change the course of the plan. From there be able to review and fully break down the natural elements at play during the process.

No motivation here will likely take the form of disorganization and scattered thinking. Like “confidence” there will be the feeling of a missing element. Which is why these two are so often exchanged. They provide the unspoken backing of the other areas of good communication.

The post Low Morale? How to Motivate Your Sales Team appeared first on SmallBizTechnology.

]]>
62904
Hiring a CFO: Best Practices for Making a Good Hiring Decision https://www.smallbiztechnology.com/archive/2023/01/hiring-a-cfo-best-practices-for-making-a-good-hiring-decision.html/ Mon, 23 Jan 2023 21:42:52 +0000 https://www.smallbiztechnology.com/?p=63075 There comes a point where any company worth its salt needs to address its financial leadership. This job falls to the Chief Financial Officer – the CFO. This will be the individual in essence that guides and informs company policy on matters of its raw numbers. And essentially steers a majority of the numerical aspects […]

The post Hiring a CFO: Best Practices for Making a Good Hiring Decision appeared first on SmallBizTechnology.

]]>
There comes a point where any company worth its salt needs to address its financial leadership. This job falls to the Chief Financial Officer – the CFO. This will be the individual in essence that guides and informs company policy on matters of its raw numbers. And essentially steers a majority of the numerical aspects of the company in a particular direction for pretty much all times to come. So, it is important when hiring a CFO that you are able to fill the necessary position with a good fit.

Running through the entirety of the process in your head can help give some much needed footing to an otherwise extremely stressful and nebulous process. Let’s break it down.

Does Your Business Need A CFO?

The first and most important point for filling a Chief Financial Officer is finding someone who fits with your company and understands the vision, but also the constraints. Do you need a full-time CFO? Can someone else in the company handle the task? Or can the task be split up amongst several employees without pulling them away from their other work?

If it’s a clear yes, we need a CFO, then proceed. Is there enough work present to warrant a full-time position? If not then look into part-time employment or firms with outsourcing capabilities. If yes, then once again, proceed.

Where to Look For A CFO

Odds are there is a fully capable CFO out there in the industry right now. Watch the industry and look at similar businesses in scope and/or size. The industry itself is the field where you’ll find your ideal player when hiring a CFO. In recent years online communities have started catching wind of everything – including CFOs. Integrate with these forums to help not only keep an eye on the space but to also meet plenty of high-value finance-minded individuals.

From there use your connections. Networking and presenting opportunities is a great way to sift through all the numerous options and locate the individual you need.

What to look for in a CFO

In short, a great financial mind, with an incredible industry sense and the communicative skills and leadership ability to help steer those decisions for your company.

A Chief Financial Officer needs to have an array of skills to properly handle the role to its fullest and drive your company along the right track. Firstly, a great CFO needs to know the ins and outs of your industry. A CFO needs to have a depth of that knowledge at the ready and have their hand on the industry’s beat. Taking all this into their perspective and turning out keen observations for the company’s position in the industry.

Beyond leveraging their premiere opinions on topics of the company’s financial wherewithal, a good CFO needs to be a communicator. Need this be explained? And then there’s leadership. Shouldn’t need to explain that one either. Strong leadership drives a project forward while great communication steers it.

However, to extrapolate on these several paragraph’s essential thesis: The CFO’s role is the critical engine that informs all matters of conductible business. The CFO drives many of those initiatives. During the interview process, it’s necessary to see these qualities on display. Ask them about their experience.

It is during the interview process that your company will be able to test and question them. Doing this will give you a more fleshed-out understanding of the depth of their communicative skills. In addition, the “in moment” aspect of interviews presents a perfect opportunity to ascertain the nature of their problem-solving skills.

Lastly, is there a mutual cultural fit when hiring a CFO? You are highering this individual to lead your company. Not just the resources but your people and the driving mentality and approach your employees themselves are employing. The thoughts behind the employees and the administration are in effect the company. And all work comes off as a byproduct of that.

The post Hiring a CFO: Best Practices for Making a Good Hiring Decision appeared first on SmallBizTechnology.

]]>
63075
What Is A Lean Startup: Three Good Examples https://www.smallbiztechnology.com/archive/2023/01/what-is-a-lean-startup-three-good-examples.html/ Fri, 20 Jan 2023 21:06:26 +0000 https://www.smallbiztechnology.com/?p=62846 Starting a company is daunting. The aspiring entrepreneur may find himself asking: what is the best way to start my startup? Luckily, in the modern age, this is a territory frequently tread and particular methods have been created to capture that “best way.” Introducing the “Lean Startup” and lean startup examples. The lean startup essentially […]

The post What Is A Lean Startup: Three Good Examples appeared first on SmallBizTechnology.

]]>
Starting a company is daunting. The aspiring entrepreneur may find himself asking: what is the best way to start my startup? Luckily, in the modern age, this is a territory frequently tread and particular methods have been created to capture that “best way.” Introducing the “Lean Startup” and lean startup examples.

The lean startup essentially purports a product that has an already existent demand. It’s a method that launches either a product or company typically on behalf of another product or company. Think “lean.” This is a company that’s not coming with the bulk trying to muscle through. The lean startup is a product that people have an already expressed desire for when it drops. The company knows this desire is there, ergo making it a substantially safer launch.

Also, this is the most critical point: the lean startup is the consumer dictating what types of products they are offered by their respective markets. Not the markets dictating the products the consumers will receive.

Basic Parts of a Lean Startup

The basic tenets of the lean startup are to build, measure, and learn. They are instrumented on hypotheses and are largely similar to the scientific method they are tested against for optimization. The idea is to target a highly specific area or segment with a very discerning eye on their particular needs. Then provide the service or product and see what the consumer opts toward in practice.

Lean startup examples include Dropbox, Zappos, and General Electric. All of them floated an initial hypothesis only to measure the success and perform new iterations. General Electric has even developed a program called, “Fastworks”, with Eric Ries the “Father of the Lean Startup” to create iterations on some of their product launches. With some products even going through 18 iterations before hitting the market. Optimization at its finest, targeting an incredibly well-realized product.

Below are three more lean startup examples, written in a far greater depth about the nature of their work and the proximity toward lean startup principles.

1. Slack

Slack was a lean startup, pre-built for a different intention, tested incrementally over time.

Sometimes things do not go as planned. Your company can crumble, people go awry, and so on. However, it is often in the darkest shadows, the faintest light shines brightest. Originally, developers build Slack as an internal communications software built for TinySpeck. TinySpeck had the aspiration of creating a multiplayer online game boasting a subscription model. Called Glitch, the game itself launched in 2011 only to fall back to beta production a year later.

However, offices responded incredibly well to their internal communications software, allowing for TinySpeck to begin offering trials to external companies and receiving feedback. Thus testing the demand in the market. The response was phenomenal with feedback from larger companies being instrumental in the growth of the software. After several iterations of the app and allowing nearly universal access the company is credited around 27 billion USD.

2. Buffer

A soft-sold product. Partially tested and partially invested. Yet, it is another one of our lean startup examples.

Founded by Joel Gascoigne and Leo Widrich, Gascoigne created Buffer in roughly about seven weeks. Gascoigne had read the work of Eric Ries and decided to subscribe to his ideas of the lean startup methodology. Widrich established a landing page that effectively floated the idea to potential customers.

So, the two opted to see if people could become invested in the idea of a social media planning service. While only around 18 of the nearly 190 investors they talked to were interested in the prospects of the company they secured roughly 800,000 dollars and were able to continue moving forward with their plans.

3. DropBox

The poster boy for the lean startup.

Okay, so I kind of lied. We’re going to go back and talk about DropBox again. Drew Houston created the startup. Many also know him as the man Forbes quotes as the entrepreneur who “Out-Steve Jobs’ed Steve Jobs”. Explored in greater depth by the mac-daddy of the Lean Startup itself Eric Ries, this article details the nature of Ries’ ordained “MVP” (minimum viable product).

An MVP essentially means a product that has enough features and aspects that it attracts “early adopters” as customers and is validated as a product early in its development cycle. So, this is where the lean startup comes in. It can be tailored toward consumer demand as massive interest is raised early in the product’s life cycle. This is also where the comparison to Steve Jobs is raised –  think of his classic pitches to excite people for products.

The idea is that by having the product be the bare minimum idea it allows the consumer market to start shaping and tailoring it to their whims and optimize the product to reach the highest potential demand. This is what DropBox did. By hallmarking the idea to instantly copy and share numerous files across devices, regardless of size it allowed the project to tweak and grow into a tech behemoth with over 250 million in funding.

The post What Is A Lean Startup: Three Good Examples appeared first on SmallBizTechnology.

]]>
62846
5 Steps Your Business Can Take to Improve Productivity https://www.smallbiztechnology.com/archive/2023/01/5-steps-your-business-can-take-to-improve-productivity.html/ Tue, 17 Jan 2023 19:52:03 +0000 https://www.smallbiztechnology.com/?p=62832 With any business big or small, you need to make sure that you take the right steps to best utilize your available resources to address any task. Typically this involves things or aspects unique to the craft. However, in the sea of online advice and efficiency gurus, here is a simple cut-and-dry approach to put […]

The post 5 Steps Your Business Can Take to Improve Productivity appeared first on SmallBizTechnology.

]]>
With any business big or small, you need to make sure that you take the right steps to best utilize your available resources to address any task. Typically this involves things or aspects unique to the craft. However, in the sea of online advice and efficiency gurus, here is a simple cut-and-dry approach to put your employees and your business on the most solid ground to begin finding their most efficient way. The following five ways detail the best way to center your business around objectivity and what a business can do to improve its own productivity.

Clean, Purge, and Organize

Being able to readily deal with all available tasks is a must for efficiency. If you are paying someone to do one thing, the last thing you need is them burning valuable time and money allocating resources or gathering assets.

With a bare-bones work environment, you dissuade distractions and give gravitas to the most essential elements in your business. In the physical world – especially with trade jobs or those heavy in paperwork this is much more straightforward. Sort what you have, throw away what you don’t need, and explicitly file the rest.

In jobs or organizations heading toward a virtual space, this involves limiting file sizes and keeping the production pipeline as straightforward and as simple as possible.

Create a Goal Minded Workspace

After cleaning your space, start moving and completing the necessary tasks. The clearest and most simple way to do this is clearly ordained what that is. A clear goal helps cut out the distractions of indecisiveness or a lack of direction.

This does not necessarily mean long-winded meetings or routine progress checks. Rather, having a goal-oriented mindset is about knowing what the goal is, so every minute taken and every question asked can be targeted toward the completion of the simple, clear goal.

Take Time to Recharge

Too much drive causes fatigue and mental claustrophobia. So what can a business do to improve its productivity that’s not as obvious? Take time when not working on a goal to allow your brain a respite from the stresses of the day. Having a goal means unified and unquestionable direction, i.e. efficiency and continued production. However, being too fixated on a goal and its pursuit can additionally cause mental strain on the worker.

Being able to allow for time out of the production line, or even superiorly allotting individuals to work consistently at their own pace can avoid the mental stressors that will cause many to shut down over time.

Maintain Your Pipeline

In big projects and small projects alike, there is a point that business is taken on, and quite typically a point – generally far removed, that completes the objective. This often happens with numerous days and steps in between. When a company takes on an initiative.

Allow Time for Wins

What can a business do to improve its productivity? Get people in the company excited about the work! Find a way to put them toward a project that pays off in either hard results or morale boosters over time. Have a place that allows for great enjoyment to be found within the company. This can take the form of simple, pleasurable exercises on the company’s behalf. Some of the ideas below are common items that create a strong sense of community and loyalty within a company.

  • Free Meals
  • An Early Day Once a Month
  • Free Gear and Merchandise
  • Company Events

Even beyond this, however, are events of winning. Celebrate high numbers. By doing this you get to outline results, projects, or products. These things that someone within the company created that made a huge impression. It doesn’t have to be anything special. Yet, in doing so, it makes everyone feel excited and seen by the business.

The post 5 Steps Your Business Can Take to Improve Productivity appeared first on SmallBizTechnology.

]]>
62832
Conversation Starters That The Best Sales Teams Use https://www.smallbiztechnology.com/archive/2023/01/conversation-starters-that-the-best-sales-teams-use.html/ Fri, 13 Jan 2023 18:38:05 +0000 https://www.smallbiztechnology.com/?p=62850 We all appreciate sales. Sales are what drive the economy and push the economy forward. Most often the act of selling is as pivotal to the sale as the product itself, and in a highly competitive market, a good salesperson can make all the difference. Conversation starters in sales and overall starting that conversation is […]

The post Conversation Starters That The Best Sales Teams Use appeared first on SmallBizTechnology.

]]>
We all appreciate sales. Sales are what drive the economy and push the economy forward. Most often the act of selling is as pivotal to the sale as the product itself, and in a highly competitive market, a good salesperson can make all the difference. Conversation starters in sales and overall starting that conversation is the hardest part.

First impressions can color the rest of the relationship between individuals, companies, or even more transiently, experiences. The best sales teams are often the ones that feature the best opener. Let’s look at some of the best conversation starters in sales and break down exactly what makes them so solid.

“What motivated you to meet with us?”

Get to the point. Keep sales short and sweet. Figure out why they are there and what they are looking for. In the sales world, there is this idea that you are trying to convince someone of something they don’t want to do. Or rather that you are manipulating them into acquiring something they either don’t want or don’t need.

By informing the prospect of what your position is upfront you establish the baseline. Ask them what they are looking for. More often than not it isn’t that the prospect will not buy, but rather that you have them on the wrong product. You will wind up wasting time and energy on someone who is not in the market for what you have to offer. This works in relationships, in business, and in recreational or committee meetings.

By establishing what you are and being steadfast and concrete in that, you earn the respect of being honest, upfront, straightforward and fair. It makes the prospect feel like they can trust you. After all, they are looking to buy something. They are in the market talking to you already. Your job is to figure out why they’re there and to do that, you need to keep them talking.

“What are we trying to accomplish here today?”

Again you need to establish the baseline. Being a smart salesman involves the mindset of getting to the goal, but more so eliciting that out of who you are talking to. You need to have all the ideas of what you want to sell them, created remotely in their own head. Do not hit them with overuse of data or analytics. This is good in reputing yourself as an expert, but if you are already understood to be one you need to keep it moving toward a point of being goal driven based on their predilections and their individual needs.

“Where do you want to be?”

Whatever you have you need to be able to convince your client or customer that what you have; either abilities or products can take them from where they are today. A state of duress, anger, and opportunity-driven immobilization, to one that they picture themselves. You do not give them the vision. The smart customer views that as selling and being sold makes them weary. Trust that they already have a vision in their head that is far closer to where they want to be – one vision that you could never know and all you have to do is get them thinking about that. Get them thinking, and keep them talking.

“Where are those problems for you?”

One of the great conversation starters in sales is asking what spurs someone to action. What could motivate someone to leave a state of rest and venture out into an arduous risky landscape? The presence of a problem. What makes relationships dissolve? The presence of a problem. What gets someone willing to part ways with their valuable assets? The removal of a problem. This presents an opportunity.

Your job is to sell the alleviation to that problem by having the remedy you create value. And by creating value you are worthy of doing business with. This is where capability comes into play. By being an expert or coming off as so, you can secure a lot of that efficacy with mannerisms and professionalism. This is Sun Tzu’s “winning the battle before it begins.” The appearance of expertise is a good way to guarantee trust of capability. This is a really good idea for an article in the future. 😉

“If this meeting could accomplish everything you wanted and needed, what would it look like?”

Sales are all about making the deal work. Using this you get to outline what exactly is going on in the client’s mind and get them to sell themselves an image. And you are the first point of contact and the perceived ticket and alleviation toward that vision. They will tell you.

It gets hard outlines from the client and they will give you clear instructions on how to reach them. You need to have them tell you what they need because that is what they will be paying you for. The most powerful thing any salesman can do is get the client or prospect to sell themselves. After that, it is about being present. As said by many professionals, you need to get the individual talking. Letting them talk, allows them to get comfortable and allows you time to assess and use your brain to acquire information and fetter out what they really want. Then be clear and concise and use that time you aren’t speaking to create a plan for them to reach their goals.

The post Conversation Starters That The Best Sales Teams Use appeared first on SmallBizTechnology.

]]>
62850
8 Best Apps for Contractors https://www.smallbiztechnology.com/archive/2023/01/8-best-apps-for-contractors.html/ Tue, 10 Jan 2023 19:26:25 +0000 https://www.smallbiztechnology.com/?p=62852 For anyone who hasn’t worked in general contracting, there is one thing that you may not fully grasp. You are doing a lot. A lot of moving, a lot of walking, a lot of standing, and a lot of very different stuff. Even a specialist has numerous odds and ends stocked fully within one field. […]

The post 8 Best Apps for Contractors appeared first on SmallBizTechnology.

]]>
For anyone who hasn’t worked in general contracting, there is one thing that you may not fully grasp. You are doing a lot. A lot of moving, a lot of walking, a lot of standing, and a lot of very different stuff. Even a specialist has numerous odds and ends stocked fully within one field. If you’ve done general contracting, then you know all that. Either way, you are trying to level up your game so we’ll just break into the article. These are the best apps for contractors and we’re excited to list eight here below.

1. Calculator

An old trusted stand-by. Whether it’s measuring the total boards you’ll need to offset every foot or 16” (given if it’s load bearing), or rather you are trying to calculate the dimensions for the countertop you’re putting in and want to calculate potential expenses for the slab by the square foot. You need a tool to run those numbers. It seems simple but it’s the most necessary. You’ve got one pre-installed on your phone. It lives in settings. Trust me, you will be using it.

2. Measure

Another free app just came knocking. However, this one is a little less well-known and that is a travesty. Measure, just like Calculator comes preinstalled on iPhones and has two key features. It will automatically measure based on points. It uses augmented reality (AR) to graph out and measure objects simply by dropping points. The app then spits out a calculation for you.

Also, it works as a level. Both side planes are like walls or boards or those pesky flat planes. While not necessarily as ideal as a traditional level or tape measure, it is ready to go and almost always on hand for a quick and sound measurement.

3. Hubstaff

Another best app for contractors is a GPS tracking app that lets everyone know what is happening during those work hours. In construction, managing a team is hard enough, especially when managers and team leads are often required to move between their own projects, different jobs, and workers.

Hubstaff keeps you informed on how construction teams use their time in an easy, automated fashion. With this application you can:

  • When They’re Clocked In, You Know Where They Are
  • Time Track and Attendance Schedule
  • Set Geofenced “Job-Sites”
  • Payroll and Invoice Tracking

4. PlanGrid Build App

Built for the mobile architect this connects design and construction on a free mobile hub in your palm. It allows for updates to be present in real-time as well as the seamless integration and syncing amongst software. You can build, alter and draw on plans or blueprints.

It is a highly regarded five-star application, that once again is completely free.

5. Solocator

In both construction and maintenance, it isn’t always so much “Houston, we have a problem.” But rather, “Houston, where is the problem?” Solocator can help with that. There have been plenty of times when you hear there is a particular problem, in a particular room but you can’t find exactly where or the directions are bad. Solocator stamps photos with dates, times, directions, GPS data – that’s right cardinal directions, and apparently even altitudes.

For those requests, it waves the need for a detailed description and instead places the information on the photograph itself.

6. Autodesk BIM 360

Another great app for contractors is this program keeping everything to a task. This is yet another cloud integration software that focuses most heavily on connecting all the different pieces and people working on the flow of a project. It is an open platform meant to be integrated with the construction software that is already being used by all the different individuals working on the project. This way there is no need to get anyone to transfer to new software and keeps parts connected saving time and money with its open efficiency.

7. FingerCad

FingerCad is essentially a Computer Assisted Design program aimed at the mobile-minded. It features all the standard CAD software elements, you can draw things, you can build blueprints – anything you could do on a computer. While this is more often for an architect than a contractor, it could be easily used by the small-time contractor just breaking into the game and doing a lot of the leg work solo.

8. Fieldwire

An integrated cloud-based up that has limitless data and does not require an internet connection for partial usage. It has messaging software, drawing editing, and overlays. You can sink things from DropBox to add new images. Everything can be done live. Additionally, files, photos, videos, and 360 images are open to being added to the plan. Meetings, sight observations, and meetings can also be added and touched on within the app.

The post 8 Best Apps for Contractors appeared first on SmallBizTechnology.

]]>
62852
Top Three Benefits of Implementing Preview Environments for Software Development Teams https://www.smallbiztechnology.com/archive/2023/01/preview-environments-software-teams.html/ Thu, 05 Jan 2023 19:29:05 +0000 https://www.smallbiztechnology.com/?p=63040 The forward movement of technology is rapidly changing the landscape for software development. Unsurprisingly, DevOps teams have to change the way they support development. What worked four or five years ago for the average software team is being phased out. What appeared to be new and innovative just one year ago is already being targeted […]

The post Top Three Benefits of Implementing Preview Environments for Software Development Teams appeared first on SmallBizTechnology.

]]>
The forward movement of technology is rapidly changing the landscape for software development. Unsurprisingly, DevOps teams have to change the way they support development. What worked four or five years ago for the average software team is being phased out. What appeared to be new and innovative just one year ago is already being targeted for an early expiration date. So what is one thing that team managers can do to keep ahead of the curve in software development and IT team management? The answer is as simple (and complex) as two simple words: “Preview Environments.”

Preview environments exist to help a development team holistically review code changes in a feature branch before merging it. It’s like getting a full review of your code changes without having to worry about all the changes everyone else on your team is actively making. Each feature can progress in its own isolated test channel unimpeded by conflicts!

Monumental, right? The implications are enormous for productivity and efficiency. Think about what it means. The same group of people is able to accomplish 50% more in any given time frame. Below are the top three benefits of establishing a preview environment capability for your development team.

1. Preview environments act as quality gates.

One of the best things about preview environments is that they help you maintain a stable code base. Rather than merging code with potential regressions or breaking changes, the preview environment lets you check over your hours of tedious labor in an isolated, production-like environment. It’s 10x easier to fix a bug before merging—and that’s exactly what preview environments enable.

The preview environment enables you to make adjustments before the new code is merged. And because of their ephemeral nature—you can have one for every feature branch/pull request.

Due to its temporary nature and automated creation/deletion, teams can provision as many full-stack preview environments as they need, when they need them, and for as long as they need them. This means the speed of your feedback loops—develop, test, develop, test, develop, test—dramatically increases.

2. Previews synergize your cross-functional team.

Another dynamic role that preview environments play is in enhancing the synergy among your whole team—from developers to testers to product and beyond. The earlier that the product team and other key stakeholders can review a new feature, the faster changes can be made, and the faster changes can be made the faster the feature can be rolled out to end users.

Preview environments enable near real-time review of in progress feature development. Developers don’t have to worry about code freezes, managing merge conflicts, or the impacts of their code on all the other changes when they spin up a preview environment. Your teammate doing peer review doesn’t have to pull a branch to run locally and your product manager doesn’t have to ask “Can I see it yet?” because the answer is “Yes!” Everyone is working off the same “sheet of music” which in this case means the preview environment.

With preview environments you’ve freed up your developers to make the necessary changes to get the feature approved without having to worry about all the second order effects. They lead to a better review method, quicker turnaround times, and a boss that’s a bit more content than yesterday.

3. Preview environments save money.

The final thing to hold onto as you think about using preview environments for your development team is that it will save your company money on your cloud bills. Given the economic downturn and incredibly competitive business world we live in today, cutting costs is absolutely necessary.

The implementation of previews save money for many reasons. If you’re producing more work with the same team in a given period of time that is one way to look at the savings. While the productivity increase is the main benefit, teams will also literally save money on their cloud bills.

When you have persistent test environments they run 24/7/365 at an average cost of around $1,000/month (that’s for small projects). Preview environments only run when they are needed—which it turns out is usually less than a day or less than 3% of the month. You can run several for short periods before you reach the cost of a traditional persistent test environment.

How does your team save money with the efficiency and synergy that preview environments provide? The following progression makes it incredibly clear.

  • Code Quality: Pre-Merge Testing vs. Post-Merge Testing
  • Testing in Isolation vs. Batch Testing
  • Bringing Your Cross-Functional Team into the Development Process
  • Giving Environments a Life-Cycle that Matches Your Feature Branch Life-Cycle

One example and industry leader that exists to help companies advance workflows and the overall process of development is Uffizzi. The continuous preview environments they provide are the preferred choice. They work for many of the world’s most popular open source projects and teams seeking high performance development.

Preview environments provide a competitive edge.

Almost every team today has version control, CI/CD, and cloud-native infrastructure. Once you’ve got these basic building blocks in place, make the next game-changing move. Upgrade your test environment strategy by implementing an ephemeral preview environment solution.

There will be a learning curve. You will have to make process changes. However, the transformation will be more than worth it. With a preview environment capability you’ll never look back at how you did it before. Your team will enjoy the mental and tactical freedom that preview environments create.

The post Top Three Benefits of Implementing Preview Environments for Software Development Teams appeared first on SmallBizTechnology.

]]>
63040
How Use Mail Merge in Word https://www.smallbiztechnology.com/archive/2023/01/how-use-mail-merge-in-word.html/ Thu, 05 Jan 2023 18:29:32 +0000 https://www.smallbiztechnology.com/?p=63030 Have you recently been looking to save time on letter labeling? Looking to potentially print those tedious labels en masse and cut the administrative time on petty housekeeping? Good news. A simple program can help you do just that! Better news, you probably already have it. Microsoft Word’s feature deemed “Mail Merge” can help anyone […]

The post How Use Mail Merge in Word appeared first on SmallBizTechnology.

]]>
Have you recently been looking to save time on letter labeling? Looking to potentially print those tedious labels en masse and cut the administrative time on petty housekeeping? Good news. A simple program can help you do just that! Better news, you probably already have it. Microsoft Word’s feature deemed “Mail Merge” can help anyone compile the proper information to build such documents and organize them in the appropriate manner.

What is Mail Merge in Word? Mail Merge helps you create a personalized batch of documents for a given recipient. Emails, letters, envelopes, directories—Mail Merge covers all of these. It works by amalgamating data and automatically placing it in the appropriate location.

It does this by using “merge fields.” These fields go even further than mere location placement, by ordering the information in the proper places as well. 

To do this you will need to choose where you are pulling the data from. Most commonly it is pulled from either a Microsoft Excel spreadsheet or an Outlook contact list. However, while these are the most common, any database that can be connected to Microsoft Word will work as a source. If you do not yet have a pool from which to pull the data you can type it up in Word.

Each process is fairly streamlined, and follows the same general procession however here are individual links to each:

Beyond this, the personalization allows for an extra air of professionalism and when done in bulk as demonstrated can save copious amounts of time in the administrative backend.

Let’s walk through this process for “Letters.”

  1. Prepare the Letter

In general, the process begins when an individual opens Microsoft Word and goes to “Mailings.” From here the new “Mailings” menu bar will appear below. In this bar will appear a button near the front-left corner: “Start Mail Merge.”

Here you can pick between the paths of Letters, E-mail Messages, Envelopes, Labels, or Directories.

For this, you will select “Letter.”

Now go type the body of your letter in the Word document. This will be the letter that you send to your mailing list. 

  1. Set Up Your Mailing List

Your “Mailing List” is the data source that Word uses to compile the information that it will use to fashion your individual letter.

Here are potential data sources for you to implement in your “Mail Merge” experience with Word.

You can edit your mailing list as well if you want to be more particular in your mailing selection.

  1. Add Personalized Content Within Your Letter

Go to “Mailings.” Look for “Address Block.” Here you can change the format you want the recipient’s name to appear, specifically find this in the “Insert Address Block” box.

From here choose “OK.” Then continue by navigating back toward the Address Block option. Next to this button, you should find a “Greeting Line” option. By clicking on this a similar box will appear and you can select the style of greeting line you would like to use.

Click “OK.” Now would be a good time to save as well. (File > Save).

  1. Preview the Letters

Go to “Mailing.” Then “Preview Results.” Choose either “Next” or “Previous” to make sure the data is appropriate and names are thus, apt.

Selecting “Preview Results” again will switch you back to your merged fields from your merged file. 

  1. Printing the Letters

Select “Finish and Merge”, then “Print Documents.”

Here you can choose to “Edit Individual Documents”, “Print Documents”, or “Send Email Messages.”

While the minutia of each field is particular to the medium’s nature, nearly all fields function similarly in Word. By the simple approach of individual personalization to a mass disseminated letter, or the filings of subsets of labeling. 

The key takeaway is to have an established database. By doing this you will be ready to approach Word’s “Mail Merge” feature readily, without any time lost. Beyond this, having the substantive text ready for whatever you are pushing through the Mail Merge feature can also ensure limiting any spare time that may get lost in the projects.

With these two areas closed, the time saved within the process is extreme and more than beyond checking out or learning the experience of.

The post How Use Mail Merge in Word appeared first on SmallBizTechnology.

]]>
63030
Soft Selling: What is it and How to Implement It into Your Sales Strategy https://www.smallbiztechnology.com/archive/2023/01/soft-selling-what-is-it-and-how-to-implement-it-into-your-sales-strategy.html/ Mon, 02 Jan 2023 11:00:07 +0000 https://www.smallbiztechnology.com/?p=62834 What is “Soft Selling?” Simply put it is the alternative and considerable opposite of the hard sell. The soft sell employs an approach more relaxed than straightforward. Across all forums, searches and inquiries there is one word that keeps coming back in conversation: subtlety. This approach relies heavily on the ability of the salesperson to […]

The post Soft Selling: What is it and How to Implement It into Your Sales Strategy appeared first on SmallBizTechnology.

]]>
What is “Soft Selling?” Simply put it is the alternative and considerable opposite of the hard sell. The soft sell employs an approach more relaxed than straightforward. Across all forums, searches and inquiries there is one word that keeps coming back in conversation: subtlety.

This approach relies heavily on the ability of the salesperson to use nuance and their communicative ability to fetter out the proper and easiest path to sell the product. While both hard and soft selling could be equated to water – think something akin to the old Bruce Lee adage about water.

Soft selling in this sense is “becoming the cup.” Ascertaining the shape of your client’s needs and filling them appropriately based on the situation. While hard selling brings the client toward becoming accustomed to you, soft selling requires the salesman to become suited to the client.

In essence, there are three parts to an effective soft sell. Here is the general basis of soft selling listed below.

  1. Ask Questions
  2. Ascertain the Client’s Needs
  3. Offer Appropriate Targeted Feedback

1. Asking Questions

Asking questions acts in essence to lay the groundwork for the rest of the sale. To keep the running theme of this article going, this is Jordan Belfort selling the pen – section starts at 1:36. This is the part where the needs of the client are assessed so that the proper service or product can be matched to the client. Salesmen are pushy facilitators – not con men.

By connecting the dots of needs and wants to purchase potential they are selling themselves time and likelihood of money. This is true of both soft and hard sales. Needs must be assessed and highly important and specific questions are necessary to properly figure out those desires. After this, it goes to the salesmen to listen well and think fast. This is where sales skills come into play.

2. Ascertaining the Client’s Needs

Largely done by positing the right questions as they appear in conversation, in this part the salesmen will begin building a profile of the buyer. I’m sure there’s a “Criminal Minds” reference here but it’s not really appropriate. By beginning to understand the client you can properly navigate them through and around your inventory. What time frame, what expense level, and maybe even what item they should be buying in the first place.

In this, a skilled salesman simultaneously operates passively in a conversation, while also formatting and effectively “cross-referencing” that with the inventory he’s able to capably move. Knowing the client’s needs is what will help you facilitate them toward the goal. This once again is part of both hard and soft selling.

3. Offer Appropriate Targeted Feedback (the Close)

This is the most distinguished difference existing between the two camps of hard and soft sales. Hard sales produce the offer in what is ultimately a more or less take-it-or-leave-it option. There can be possibilities for negotiation. But, these salespeople are here to close with that being the prime and typically only of their objectives. This is often referenced as the preferred method for short-term selling. Yet it can permeate into a long future of consumer/proprietor relationships.

Soft selling rather offers a more “friendly” consultation angle. Instead focusing on building a relationship and pursuing potential sales opportunities in the established relationship as they appear down the road. For your buzzword think, consultation.

This is the opportunity to implement the “Soft Sell” into your selling style. With all business and life, relationships are maintained through a mutual exchange of value. Be it real or perceived value is necessary. When working in a Brand to Brand (B2B) type business especially, the displayed value is often the best and most readily accepted way to present value within a company.

It’s free value, “it’s free real estate.” Offering a much more open consultation about services and products that can fit presented needs gives some salesmen an out for their conscience as you are providing an informed service.

Additionally, soft selling tendencies can also be employed freely in any form where a salesman opts to take a backseat and shelf their more assertive sales tactics. Once again opting to listen and inform the prospective buyer’s decision. This is an extremely employable method across the board that can and should be used in conjunction with hard selling to best navigate any tepid or tumultuous sale.

The post Soft Selling: What is it and How to Implement It into Your Sales Strategy appeared first on SmallBizTechnology.

]]>
62834
5 Examples of Creative Small Business Packaging Ideas to Inspire You https://www.smallbiztechnology.com/archive/2022/12/5-examples-of-creative-small-business-packaging-ideas-to-inspire-you.html/ Thu, 29 Dec 2022 11:00:02 +0000 https://www.smallbiztechnology.com/?p=62828 In this market, advertising, as well as position, have become paramount. In some ways, what you sell is not as important as how you sell it, which is why we’re here with some small business packaging ideas. This is the purpose of branding is to create that necessary distinction between you and the person working […]

The post 5 Examples of Creative Small Business Packaging Ideas to Inspire You appeared first on SmallBizTechnology.

]]>
In this market, advertising, as well as position, have become paramount. In some ways, what you sell is not as important as how you sell it, which is why we’re here with some small business packaging ideas.

This is the purpose of branding is to create that necessary distinction between you and the person working for that same industry dominance. The brand isn’t what you sell or what service you’re offering. Branding is how you sell it. The nature behind that comes to embody the idea of the company itself.

For a small business however intent on saving money and time, using creativity within the packaging itself is a surefire way to distinguish your identity. There are five ideas a small business can use in its packaging that can give them the edge.

Branded Box

Technically a branded box can be as simple as a logo, stamped on its side. Simple but necessary. This is “the box.” It is the first physical interaction your customer will have with your brand. It captures and notes the pedigree and offers waves in the total product experience.

While the customer orders the product and has some general idea of what to expect the customer rarely has a clue about what to expect with the packaging. By getting this right, the brand itself is taking one last chance to affect the customer’s expectations before the final point of product acquisition. This is very powerful stuff.

Thank You Note / Custom Internal Packaging

While the box’s outside offers a formal introduction to the brand and product, the inside is the point and purpose of the purchase. By branding the internal packaging/tissue, you are offered an opportunity to once again separate your brand.

A thank you note sent with a product offers grounds for a more intimate experience personal to your brand. By presenting what is there as higher, greater, and better. You can often have your product deemed as such. This assists with your product’s merit. When your product is as much your brand as anything else it’s key to keep in mind: packing peanuts are dead.

How the Box is Packed

This offers an entirely different dimension the brand interaction. This is experiential and very low cost. While it may not equate under the “one-size-fits-all” mentality, it offers an edge to the meticulous side of the growing small business.

Just based on how a box is organized, can create an opportunity for an experience for the buyer. It’s the “a-ha moment.” The big reveal. It’s Hitchcock’s bomb under the table. In essence, it’s the first impression after a long point of anticipation. All that build-up hinging on a split-second reveal. The highest and most critical single point in deciding a customer’s feelings on your brand.

This is clear from all the numerous “unboxing videos” brimming across YouTube. Turn the mandatory waiting period from shipping into a weapon at your disposal. Play off of your buyer’s anticipation and excitement and you have an opportunity to turn an impressionable moment into a lifetime of support.

Freebies

A little extra. The transaction is in essence the mobility of value from one entity to another. This is an opportunity to give them that little extra value prematurely. It shows good faith, and if it’s branded properly can serve as a self-contained advertisement put straight into the hands of someone who enjoys your brand. Here are some common freebie ideas:

  • Stickers
  • Magnets
  • Shirts
  • Tote Bag

They all come on their own scale and level, obviously tied to their own cost and presumed benefits. Regardless this offers a guaranteed through line for whatever is decided to be put in that box. The closer it is tied to your brand the more clever, and often more well-received it is.

Fully Custom Packaging

This is it. The full amalgamation of everything. Besides the layout of how the box is organized, this is the only other way to truly craft an experience for your customer. Especially when considering that this is an opportunity that can raise brand standing. Essentially, this is the whole being greater than the sum of its parts. By means of what the box has printed, the materials it is made out of, how it’s laid out for the merchandise to be removed, and so on. Here are several examples a company can play out in fully custom packaging.

  • Brand Colors
  • Packaging Material
  • Packaging Shape
  • Product Layout (which will be removed first)
  • Notes/Freebies/Asides
  • How the Box Opens

And the list goes on for small business packaging ideas. Just as each website has a generally similar design, but remains completely unique in its forte and experience, so is your brand’s packaging. It is an opportunity to play with brand expectations and product and use the presentation to become more in the eyes of your customer than they were expecting possible. All with the built anticipation and elements of subversion and surprise.

The post 5 Examples of Creative Small Business Packaging Ideas to Inspire You appeared first on SmallBizTechnology.

]]>
62828
6 Cost-Effective Ways to Organize Small Business Finances https://www.smallbiztechnology.com/archive/2022/12/6-cost-effective-ways-to-organize-small-business-finances.html/ Tue, 27 Dec 2022 11:00:27 +0000 https://www.smallbiztechnology.com/?p=62826 A recorded 20% of businesses fail in the first 12 months. Throw it ten years down the line and that number jumps to 2 out of every 3. 66% of businesses fail within the first decade of operation. That means of the recorded 32.5 million small businesses in the US today, 21.45 million will not […]

The post 6 Cost-Effective Ways to Organize Small Business Finances appeared first on SmallBizTechnology.

]]>
A recorded 20% of businesses fail in the first 12 months. Throw it ten years down the line and that number jumps to 2 out of every 3. 66% of businesses fail within the first decade of operation. That means of the recorded 32.5 million small businesses in the US today, 21.45 million will not see 2032. The main reason, in short: no money. The average small business faces challenges when getting off the ground, so it’s pivotal to know how to organize small business finances. Typically if a business is not growing it’s dying. For the small business owner stacking laborious hour upon laborious hour, having no residual income rarely carries its own worth. After all, you don’t get the benefit of an employer-matched retirement plan.

Individuals create small businesses due to many reasons. Some include the passion to fulfill a need, generate wealth, and/or drive the economy. Yet most small businesses average around 2-3 years before they start turning a residual profit for their owner. That being said, with proper financing the shrewd owner can cut the time for their small business to reach that turnaround and more importantly keep a business well above its baseline.

Removing unnecessary workplace inhibitors will help you reach a pronounced and streamlined workflow that will allot you more time and peace of mind throughout your client acquisition, through the final transaction process. Here are six simple ways that can effectively teach you how to organize small business finances. Some options are cheap or even free. Likewise, they are partnered with an alternative that may cost more, for the business that has caught its wind.

Organize Your Workspace

Keep things clean. Like any aspect of success, a business propagates itself by accomplishing tasks. By reducing any unnecessary clutter a business is able to hone in on the focus at hand: Completing tasks.

Sort through and purge unnecessary or outdated files. Begin factoring them into areas and files based on their necessity, timeliness, and proximity. Keep your workspace sorted so that everything on your desk has an easily noticeable and recognizable impact.

Look into specific deskware that may help break and structure your documents. Many recommend a standing desk as an alternative to the much more-widely articulated sedentary alternative. Beyond a desk, utilizing an employee to take some time to organize files, or getting a secretary altogether may help offer streamlining utility.

Take Your Files Digital

A major answer to how to organize small business finances is technology. Additionally, one of the things technology has granted us is efficiency. By keeping files in the digital space you reduce the clutter of your physical location. This in turn should begin to create mental clarity and objective-based focus within yourself.

Take records to the computer. Your computer is your most simple and basic outreach hub. Have your files there. By doing this you are offering yourself the ability to have a centrally loathed storage hub for all your separate entities, while also having the retrieval time condensed thanks to the absence of physical space.

Keeping things digital also allows for seamless storage and recollection allowing for a unique ability to juggle, balance, and elect any different document or set of documents at a moment’s notice.

Use Free Software to Ease Workflow

This is one of the key steps to an easy workflow and seamless project pipeline. Using software in the cloud allows for multiple employees to simultaneously develop and critique all projects and workflow ideas actively regardless of schedule or proximity. This includes client management software like Keap or Monday, both of which exist to streamline internal workflows and easily maintain that retained client base.

Now, while these paid software and programs are nice and take it to the next step, proper use of the Google Suite can allow for what is essentially free internal communications software. And again, while this may not be as fully comprehensive as other options it will allow for a streamlined production method for the developing business.

All of this will help reduce clutter in your physical workspace. Plus, by design, will act as a hub for your business’s dealings that can keep you organized. Essentially, this saves you time and allows for greater mental clarity to enjoy that time.

Streamline Payment and Billing Practices

Keep your finances clean cut and focused. Like everything within the enterprise, managing time and mental investment is the goal here. Whatever system your company uses, look to trim any unnecessary junctions. Keep the system as “a-to-b” as possible. The fewer stops mean fewer hands are used. This means the less money it takes, and the less of a chance for errors.

Look into whatever software or people-related assets you already have and see if they are capable of cutting in certain areas or conjoining them with others to more fully encompass the most necessary tasks of getting those payment options secured.

Additionally keeping payment frequencies consistent and aligned is critical. While this may seem like a given, having everything on a set date once again cleans up your “human RAM” and should grant more holistic focus to other business happenstances and ongoings.

Keep Everything In-House

While at first this may seem counter-intuitive keeping things in-house is a great way to maintain efficiency throughout any messy or seemingly unknowable moment. Finance management software can be a lifesaver with this. And even if your company is not in a place to justify such means, keeping it in the company with an individual bookkeeper is a great way to have all your finances directly under your feet and readily available when you need them.

Limit Unnecessary Investments

This is the big one on how to organize small business finances. Know when to grow aggressively and when to grow at a financially-conscientious rate. By separating the two, you can hold your finances more tightly when needed by allotting time for rapid expansion-centric purchases. By knowing the trends of your last several quarters, a business can set itself up to understand the outlook of future quarters and plan accordingly. This allows the smart investor to capitalize on key purchasing moments. Plus, they don’t get bogged down in a finance book or production with a new piece of equipment to manage and integrate.

This article has largely been about streamlining and organizing your small business. Obviously, why not trim unnecessary expenditures and streamline the process as much as possible? However, it is just as much an article about the psychological benefits of a clutter-free work life. By keeping mental control over a greatly reduced set of stimuli your brain can relax by feeling more understanding and in control of what it needs to have under it.

The post 6 Cost-Effective Ways to Organize Small Business Finances appeared first on SmallBizTechnology.

]]>
62826
The Tool That Will Help Scale Your Freelance Business https://www.smallbiztechnology.com/archive/2022/12/scale-your-freelance-business.html/ Tue, 20 Dec 2022 15:15:51 +0000 https://www.smallbiztechnology.com/?p=62981 Freelance business owners walk a lonely, often rocky road. An independent survey of freelancers conducted in 2020 found that even successful freelancers struggle to stick to regular schedules and maintain acceptable work-life balance. This isn’t surprising. Freelancers like to think of themselves as their own bosses. However, in reality, they have as many bosses (at […]

The post The Tool That Will Help Scale Your Freelance Business appeared first on SmallBizTechnology.

]]>
Freelance business owners walk a lonely, often rocky road. An independent survey of freelancers conducted in 2020 found that even successful freelancers struggle to stick to regular schedules and maintain acceptable work-life balance.

This isn’t surprising. Freelancers like to think of themselves as their own bosses.

However, in reality, they have as many bosses (at least) as they have clients. Each of those mini-bosses works on a different schedule, has a different management style, and communicates in different ways. (If they communicate at all…experienced freelancers know this is not always a strong suit for clients.) Juggling all this is exhausting. More than that, it’s discouraging.

Frustrated with the grind, many freelancers burn out. As a result, many seek the relative predictability of traditional employment, even if it means giving up some earning potential. They want to keep freelancing but are having a hard time envisioning a happy path forward in balancing it all.

Others would love to grow their freelance business. However, many either don’t know where to start or can’t find the time and mental energy to scale. So they pull back, content to work with a manageable, comfortable set of core clients.

Work Smarter, Not Harder

Maybe you sense burnout creeping in, extinguishing whatever joy you once found in your work.

Worse, it’s diminishing the quality of your output. Or perhaps you remain perfectly content as a freelancer, but unfulfilled. You’re always beating back that nagging sense you’re capable of doing (and earning) more.

The problem isn’t that you live off 1099s instead of W-2s. Nor that you’ve fallen out of love with your specialty and need to find a new line of work. More likely, it’s that you’re not managing your freelance business as efficiently as you could — and that inefficiency is preventing your business from becoming something more.

You need a tool that automates and streamlines the nitty-gritty details of freelancing, freeing you to focus on the creative work you do best and work toward the growth or income goals you’ve put off because you’re so busy with everything else.

Harlow is that tool. No, it can’t work miracles. However, it can significantly improve your efficiency and strategic discipline. Both of these are critical if you’re serious about scaling. Here’s how.

Proposal Templates (And Contracts) You Can Take Pride In

Feel like you barely have time to prospect for new clients, let alone put together thoughtful, attention-grabbing proposals to win them over? Harlow’s professionally designed proposal and contract templates make this time-consuming part of freelancing that much easier.

Find a template you like, customize it with your logo and brand colors, and save it for easy access whenever a new opportunity presents itself. No more time spent building branded proposals and contracts from scratch — or, worse, using plain text documents that scream “boring” and “anonymous.”

Harlow gives you the option to add e-signatures to your proposals as well. Whatever nostalgia you might feel for the old-fashioned “print, sign, scan, email” process, you have to admit e-signatures are faster and less error-prone.

Legalese, Done

You know that what your proposals and contracts say is just as important as how they look.

Especially your contracts. If a client relationship goes south — they delay or refuse payment, or threaten legal action over something you did or didn’t do — you need a contract that’s actually legitimate (and legally binding).

Harlow takes care of that for you. While they don’t provide legal representation, their contracts are written by legal professionals. No need to write your own legalese, which you have no business doing anyway unless you’re a freelance lawyer.

No need to worry, either, about whether the random freelance contract template you found online for free will actually protect you.

Fast, Organized Invoicing

One of the many advantages of freelancing is being able to dictate your payment terms. Not only how much you charge — if a client doesn’t want to pay your going rate, they can negotiate or end the relationship — but how frequently you get paid and by what method.

Maybe you’re a Stripe fan. Or a PayPal enthusiast. Perhaps you’re a credit card die-hard. Or, inexplicably, you prefer the crisp thwack of a paper check, mailed monthly to your P.O. box.

Whatever the case, you know it takes work to get paid. You have to generate a new invoice, fill it out with the client’s information and a description of services rendered and dollar values and all the rest, and send it off by email or snail mail or text.

Multiply this by however many clients you have and however many times you invoice per year and you’ve got what’s practically a part-time job as an invoice manager — an unpaid one at that.

Harlow’s invoicing suite uses pre-built invoices that you can custom-finish rather than start from scratch. You choose the frequency — one-off or recurring on your preferred schedule. You build in your preferred payment method. If you have clients in different countries, you can accept currencies other than U.S. dollars. And Harlow automates follow-up and payment logging, so you can focus on the next project while awaiting payment for the last.

Seamless Integration With the Rest of Your Digital Work Life

Calendar management (or lack thereof) holds countless freelancers back. Add in the multitude of apps the typical freelancer relies on to get work done and the whole thing can feel unworkable at times. Taking on more complex projects under these conditions is a nonstarter.

Harlow can’t make you better at managing your time; that’s still on you. But it does integrate with Google Workspace (the former GSuite) so you can spend less time toggling between your calendar, your client contact list, your invoices, and your to-do list.

The less time you spend running down this or that detail of your finances or meeting schedule, the more time you have to focus on finding new clients or expanding your relationship with existing ones.

Project and Task Management to Keep You on Track

Do you use a project or task management app to stay on top of your assignments and strategic objectives? Or do you just wing it, maybe updating handwritten or Google Doc-based to-do lists when you have a free second?

Either way — and especially in the second case — you’re probably spending too much time thinking about what you should be doing and not enough time actually doing it.

Harlow’s built-in project and task management tool is appropriate for simple, small-scale personal tasks (say, paying estimated taxes) and more complicated professional needs (mapping out milestones for a six-month project, for example). You can track time against any task right in the interface. This means you won’t lose out on billable work or fail to compute exactly how long you spent on essential non-billable stuff, like prospecting for new clients or onboarding your own contractors.

Get Serious About Scaling

If you’re a freelancer, that means you’re a business owner, even if you don’t feel like it. Which also means you’re already walking a path that only a small fraction of your peers dare to follow.

Yes, it’s risky, and it can be lonely and thankless. But it’s exhilarating and full of potential. With a few tweaks to your routine and the right tools to support your operation, you can turn that potential into reality, all the while growing the success of what you so bravely started.

The post The Tool That Will Help Scale Your Freelance Business appeared first on SmallBizTechnology.

]]>
62981
A SmallBizTechnology Interview with Jotform and Steve Hartert https://www.smallbiztechnology.com/archive/2022/12/interview-jotform-and-steve-hartert.html/ Mon, 19 Dec 2022 18:29:09 +0000 https://www.smallbiztechnology.com/?p=63006 Q: First, can you tell us a bit about Jotform and its mission? People use Jotform every day, especially our solopreneurs and SMBs who use Jotform to manage data, including customer information and sales. People use Jotform to cut down on administrative time and speed up processes. For instance, prior to Jotform, one of our […]

The post A SmallBizTechnology Interview with Jotform and Steve Hartert appeared first on SmallBizTechnology.

]]>
Q: First, can you tell us a bit about Jotform and its mission?

People use Jotform every day, especially our solopreneurs and SMBs who use Jotform to manage data, including customer information and sales. People use Jotform to cut down on administrative time and speed up processes. For instance, prior to Jotform, one of our customers used to use Excel spreadsheets to keep track of customer orders and information, and doing so was tedious and time-consuming. When the pandemic hit, their business needed to scale quickly, so they began using Jotform to digitally transform business processes and scale to keep up with an influx in sales.

Q: What are the different ways in which Jotform assists small and medium-sized businesses (SMBs)?

Jotform helps small and medium-sized businesses scale operations by helping them digitally collect, organize and visualize critical data/information. No longer do people have to manually input data collected over the phone or in person. And it all starts with the online form.

Q: Tell us about Steve Hartert’s, VP of Sales Operations at Jotform, background.

I’ve been at Jotform since 2016 and have worn many hats. I have decades of experience in sales and marketing and received my MBA from Cal State Bernardino.

Q: How does Steve see inflation and supply chain issues impacting SMBs for the holiday season?

SMBs and solopreneurs are expected to see a massive influx of sales of products and services this holiday season, which is great but inflation and supply chain issues are still creating challenges for businesses. Online shopping continues to grow at a rapid pace and consumers see online as the default, and brick and mortar as secondary shopping options.

Q: Is there anything SMBs can do to work through these issues and optimize their businesses and sales?

To help manage inflation and supply chain issues, SMBs and solopreneurs should look for tech that can help them streamline business processes that quickly fit into workflows, and also boost productivity and cut costs. For instance, with Jotform, SMBs and solopreneurs can scale sales. They do this by expanding online and using online forms to collect orders and manage data. They can also manage customer information with our Tables feature and collect signatures using Sign.

Q: What else would you like us to know?

Jotform is a non-stop shop platform that SMBs and solopreneurs can use to scale sales and operations.

Move everything online to boost productivity and cut costs spent on administrative time. It starts with an online form that customers fill out. But from there, SMBs and solopreneurs can stay organized with the data collected using Jotform Tables and can keep track of orders too!

The post A SmallBizTechnology Interview with Jotform and Steve Hartert appeared first on SmallBizTechnology.

]]>
63006
How to Reclaim Revenue by Reducing Customer Cart Abandonment https://www.smallbiztechnology.com/archive/2022/12/customer-cart-abandonment.html/ Mon, 19 Dec 2022 11:20:11 +0000 https://www.smallbiztechnology.com/?p=63008 There are many ways a company can bleed money. From poor customer retention to wasted paper clips, many of the daily activities in the workplace can involve inefficiencies that result in lost revenue. One of the quietest killers of potential profit is an item that often sits, out of sight and out of mind, on […]

The post How to Reclaim Revenue by Reducing Customer Cart Abandonment appeared first on SmallBizTechnology.

]]>
There are many ways a company can bleed money. From poor customer retention to wasted paper clips, many of the daily activities in the workplace can involve inefficiencies that result in lost revenue. One of the quietest killers of potential profit is an item that often sits, out of sight and out of mind, on your e-commerce site. We’re talking about the infamous practice of customer cart abandonment.

How Abandoned Carts Undermine Potential Revenue

Abandoned carts are precisely what they sound like.

They’re the digital equivalent of filling your cart with items at a store, changing your mind about buying your cart’s contents, and walking out without making a purchase.

It’s worth pointing out that, in this case, it’s even worse. It’s much easier to add items to a digital cart, close out a window, and never look back.

It should come as no surprise that abandoned carts are a common issue for online retailers. This is easiest to explain via a retailer’s “abandonment rate.”

Customer Cart Abandonment Rate in Simple Terms

Your abandonment rate reflects the number of carts visitors generate on your site. The abandonment rate compares that to the number of purchases they complete.

For instance, consider if 100 people visit your Etsy site on a given day and create a shopping cart. If 36 of those people complete their purchases, your abandonment rate is 100 – 36 = 64%.

That number may sound high, but Baymard Institute begs to differ. The research organization reports that the average documented abandonment rate for online shopping carts as of August 2022 was 69.99%.

Steering Clear of Making Hasty Assumptions

The good news is that this number doesn’t represent potential customers who have definitively decided not to patronize your brand. On the contrary, there are many reasons for people to abandon carts while online shopping.

Statista lists things like slow delivery, excessive extra costs (like shipping), and the need to create an account as the primary reasons people didn’t cash out in 2022. It isn’t until the fourth reason on the list (just 18% didn’t trust a site with their credit card information) that the issue becomes more connected to specific failures on the part of the retailer.

In other words, in most cases an abandoned cart isn’t a burned bridge. It’s simply a failure to complete a purchase. This naturally implies that, if handled correctly, following up on abandoned carts can be a legitimate (and profitable) source of revenue for an e-commerce company. The question is, how?

Reclaiming Cart Abandonment Income

With so many abandoned carts out there, it’s important to consider multiple ways to reclaim that unrealized cash. Here are some different strategies to consider heading into 2023.

Send abandoned cart emails.

This is one of the most tried and true ways to follow up on an abandoned cart. If a potential customer gives you enough information (including an email address), you can send them an email reminding them about an abandoned cart.

When a shopper is a repeat buyer or an older customer with an account or purchase history with your brand, you can even personalize the message.

Retention.com points out that there are also ways to engage with anonymous cart abandoners. On-site software can collect first-party cookies, allowing you to reach out to unknown website visitors who filled a cart and left it behind.

Fire off a text message.

E-commerce website giant Shopify reports that nearly a third of all U.S. internet users used mobile devices to purchase something every week in 2021. The significant number of mobile shoppers makes text messages a solid alternative to an abandoned cart email.

When a mobile shopper leaves items in their cart in your app or mobile site, sending an SMS notification can be a perfect way to draw them back in. These are quick, subtle messages — and they aren’t seen as spam, either.

Try exit popups.

Abandoned carts are a time-sensitive issue. If someone leaves your site, there’s a good chance that they’re still shopping and want to find a better deal or an easier checkout process. This sense of urgency means the sooner you connect with a customer after they leave a cart, the better.

Exit intent popups allow you to do exactly that — before they even leave your site. These popups trigger when a user is about to leave a website. Hubspot explains that these should include offers or information that can draw potential customers back to their carts, such as a discount or free shipping.

Reclaiming Abandoned Cart Revenue in 2023

Customer cart abandonment revenue should never be an afterthought. It’s a significant source of potential revenue growth for most businesses.

Remember, a consumer who has gone as far as putting an item in a cart is close to being sold. They are much closer to the point of purchase than a new lead. They are far closer even than someone at the beginning of the customer journey.

Make sure to keep this dormant income in mind. Leverage it as you create and adjust your e-commerce strategies for the year ahead.

The post How to Reclaim Revenue by Reducing Customer Cart Abandonment appeared first on SmallBizTechnology.

]]>
63008
How Outsourced HR Can Help Make Your Small Business More Efficient https://www.smallbiztechnology.com/archive/2022/12/outsourced-hr-small-business-efficient.html/ Thu, 15 Dec 2022 11:15:55 +0000 https://www.smallbiztechnology.com/?p=62974 Small business owners wear a lot of hats. They make executive decisions, play the role of accountants, and even function as HR administrators at times. As a result, the need to delegate or outsource HR tasks, which are often sensitive, is an ongoing struggle that all entrepreneurs face. One of the best ways to open […]

The post How Outsourced HR Can Help Make Your Small Business More Efficient appeared first on SmallBizTechnology.

]]>
Small business owners wear a lot of hats. They make executive decisions, play the role of accountants, and even function as HR administrators at times. As a result, the need to delegate or outsource HR tasks, which are often sensitive, is an ongoing struggle that all entrepreneurs face.

One of the best ways to open up the doors for delegation is by helping a small business owner see the value that comes from offloading a job onto someone else. This is particularly true when that task has to do with keeping up with the complicated and overwhelming world of human resources.

What Is Outsourced HR?

As the work world becomes more interconnected through technology, HR professionals are seeing their responsibilities increase in complexity. One of the most obvious examples of this is remote work.

As businesses great and small hire across international borders, it opens up a Pandora’s box of regulations and compliance concerns. A common solution to this challenge is to outsource the HR responsibilities associated with those new hires. Also called human resource outsourcing or HRO, outsourced HR involves passing HR functions off to an independent third-party provider.

Depending on the situation, you can farm out either all or a portion of your administrative HR duties to outside entities. The global HR solution specialists at Remote point out that outsourcing HR can have other nuances, too.

For instance, a company may need to choose between an EOR (employer of record) or PEO (professional employer organization) to efficiently navigate HR requirements in another country.

While it does take some work to set up, outsourcing HR can offer small businesses several key benefits, especially when it comes to efficiency.

6 Efficient Benefits of Outsourced HR for Small Businesses

Here are a handful of the most important ways outsourced HR can benefit small businesses, despite their limited size, time, and resources.

1. Keeping Up With Regulations

HR is a regulation-heavy field.

However, it doesn’t just take time to grasp all of the rules and compliance concerns that come with hiring and retaining employees. You also need to invest significant effort into keeping up with those standards and requirements. Outsourcing HR takes that ongoing burden off of the shoulders of a small business’s employees.

2. Cutting Costs

One of the most obvious advantages of HRO is that it saves money.

The cost of hiring a full-time HR professional is significant. ZipRecruiter estimates the average annual U.S. HR salary at over $66,000. Working with a third-party provider gives small businesses access to the same skills and services at a fraction of that price.

3. Freeing Up Precious Time

A small business owner may decide that they can get by without a full-time HR professional on staff. In fact, that’s often the case.

But the truth is, whether you have a human resource rep on your team or not, someone is going to need to spend time tending to that part of running a small business. Outsourcing HR frees up significant quantities of time that can be reallocated to more productive activities.

4. Better Retention

Chairman and CEO of Lyons HR, Bill Lyons, emphasizes the impact that HRO can have not just on upfront efficiencies like payroll and administrative costs. He also points to retention as a quiet-yet-critical way outsourced HR can revolutionize a small business’s efficiency.

When a small business works with a third-party provider, it can provide higher-quality HR services to its employees. This helps them feel valued and well-compensated for services, leading to improved loyalty and retention, both of which have a direct impact on efficiency over time.

5. Access to Better Talent

One subtle way outsourced HR can improve small business efficiency is through access to better talent.

When you use an HRO partner, it gives you the confidence to recruit the best individuals for your team. This is true no matter where they’re located or what complexities come with hiring them. This sets up a much larger talent pool, helping you build a better, more efficient team.

6. Help With Scaling

As small businesses scale, their HR needs grow, as well.

Typically success comes with more hires, a larger staff, greater compliance and regulation concerns, and so on. When you have an experienced and knowledgeable HRO partner, you can address these needs without spending unnecessary quantities of your internal staff’s precious time, effort, or resources.

HR is a necessary part of any small business. It’s also a complicated and evolving field that requires professional attention.

Small business owners can cut through their organizations’ HR inefficiencies (and at the same time keep costs down) by passing off ongoing HR needs to an outsourced HR provider. The result is a leaner, meaner operation that can maintain quality and onboard better talent. Consequently, they can effortlessly scale internal operations when the time comes.

The post How Outsourced HR Can Help Make Your Small Business More Efficient appeared first on SmallBizTechnology.

]]>
62974
How to Effectively Verify Customer Income https://www.smallbiztechnology.com/archive/2022/12/verify-customer-income.html/ Wed, 14 Dec 2022 11:15:06 +0000 https://www.smallbiztechnology.com/?p=62967 Landlords, lenders, and government agencies need ways to verify people’s income. However, verifying customer income can be tedious, whether you own a few properties or work for an organization that processes applications. You’re often dealing with lots of paperwork and double-checking everything for accuracy. Complicating matters is the fact that every customer or applicant has […]

The post How to Effectively Verify Customer Income appeared first on SmallBizTechnology.

]]>
Landlords, lenders, and government agencies need ways to verify people’s income. However, verifying customer income can be tedious, whether you own a few properties or work for an organization that processes applications. You’re often dealing with lots of paperwork and double-checking everything for accuracy.

Complicating matters is the fact that every customer or applicant has a unique financial situation.

Some have easily verifiable income from a traditional employer. But you’ll find others don’t have a simple, streamlined source of cash flow that pays their bills. A handful of clients may be self-employed. Others might rely on freelance work in addition to a traditional job. And then, some will receive income from relatives, government benefits, pension plans, or other investments.

While complications may sometimes slow down the income verification process, new technologies can make it more effective and efficient. Verification solutions that sync with payroll providers and let customers upload their documents represent a few examples. Here are some successful means for verifying customer income sources and amounts.

Use income verification technology.

Software programs can make just about anything more efficient. This includes organizing and verifying all the documents loan applicants must provide. Applying for a car loan or credit card might be less complex than a mortgage. However, lenders still need to verify an applicant’s credit history and income.

That’s where things can get sticky for lenders and creditors that have to either approve or deny an application.

Anyone can say they make so many dollars a year, but that doesn’t mean they actually do. Lenders don’t want to approve someone for a loan or a line of credit if they can’t comfortably afford the payments. They’ll either repossess a secured asset like a vehicle or write off the debt if it’s unsecured. It’s not a good outcome for either side.

Income verification technology, such as Truework, helps lenders confirm a customer’s income within a few minutes. Since these solutions connect to many employers’ payroll networks, it’s more difficult for applicants to fudge the numbers. Some income verification solutions also verify freelance income from popular independent contractor platforms like Upwork. This saves applicants time hunting down bank statements and pay stubs.

Consider government-run verification services.

When approving applicants, mortgage lenders have their work cut out for them. Without a doubt, a home loan involves more risk since property ownership goes back to the bank if a borrower defaults. Real estate markets can sometimes be fickle, and lenders might lose money when auctioning off a foreclosure.

For these reasons and more, mortgage applications go through underwriting and a high level of scrutiny. That usually means two years of tax returns, W-2s, and bank statements for savings, checking, and investment accounts. Clients may also need to fork over other loan statements or documentation if the amounts are significant. These obligations might include student loan balances or other loans they’ve cosigned.

Because of the level of complexity involved, mortgage lenders may want to consider using the IRS’s income verification express service. The process usually takes two to three business days, but the technology helps put any questions to rest. IRS records can verify an applicant’s income from conventional and not-so-traditional sources. Plus, the service confirms whether a mortgage client’s tax returns are accurate.

Outsource manual income verifications.

Technology can automate and perform a lot of tasks. But sometimes, using tech isn’t possible, or it isn’t the most feasible solution.

In some cases, you may have an applicant who earns income from an employer that doesn’t use a payroll provider. The employer might be a small business that does payroll manually. Your borrower might have also switched jobs within the past year, and a previous employer is no longer in business.

In these cases, manual income verification is one of the only routes to take. As a busy landlord or lending department, you don’t have time to play phone tag or hunt down contacts. This might be okay if you only had one applicant to deal with. However, you receive applications nearly every day, and the work it takes to verify all the details adds up. Manual verifications are challenging to keep track of and follow up on.

By working with an income verification service, you can outsource those tasks.

Verifying customer income solutions sometimes provide manual confirmation services so you can focus on other aspects of your business. Your vendor handles the phone calls to HR departments and employers. They focus their efforts on confirming an applicant’s previous jobs and earnings, producing results faster for you and your customers. You can make decisions within days instead of weeks.

Efficient and Effective Income Verification

Verifying customers’ income is part of the job for property management companies, lenders, and some government agencies. In a less intricate process, income verification may only involve checking a W-2 from one employer.

However, most lenders and landlords deal with more proof and documentation than that. Complex and unique situations can slow down the process and cause frustration for all sides.

Income verification technologies and services make confirming a customer’s income more efficient and effective. Software that syncs with payroll providers, IRS services, and outsourced manual verification services helps remove obstacles and mitigate delays. Using these technologies and services creates better experiences for applicants and decision makers.

The post How to Effectively Verify Customer Income appeared first on SmallBizTechnology.

]]>
62967
Building Your First Sales Team? Here Are Five Things You Need to Know https://www.smallbiztechnology.com/archive/2022/12/building-your-first-sales-team-here-are-five-things-you-need-to-know.html/ Tue, 13 Dec 2022 11:00:20 +0000 https://www.smallbiztechnology.com/?p=62906 Congratulations you made it. You’re a manager now and you need to draft your first team of sales representatives. It’s your first time building a sales team. You put up a job posting and the application’s come in. One candidate is a seasoned Sales Development Representative that has worked a year in this field before. […]

The post Building Your First Sales Team? Here Are Five Things You Need to Know appeared first on SmallBizTechnology.

]]>
Congratulations you made it. You’re a manager now and you need to draft your first team of sales representatives. It’s your first time building a sales team. You put up a job posting and the application’s come in. One candidate is a seasoned Sales Development Representative that has worked a year in this field before. However, the details of his leaving that company raise several questions and the hair on the back of your neck. Alternatively, you have a fresh-eyed novice straight out of college with presumed eagerness and ambition, but lacks the field testing in both actionable ability and prolonged persistence in such a role.

How do you do it? Where do you start? What qualities should you look for? What does any of this mean? Oh, man. Don’t worry. Building your first sales team. Here are five things you need to know.

Know Your Goal

This is everything. A team, while it is composed of sentient and autonomous people, it ultimately does serve as an instrument with which a goal may be accomplished. Remember your team can appear for a multitude of reasons; they like the work, they like the company, and they share in your vision. Whatever. Regardless of whatever it may be, they’re going to expect money in their account on a semi-weekly basis.

If your employees don’t care about getting paid then what you might have is a cult and you may be working in the wrong industry. But, if your team is like what I can only hopefully imagine is 99.99% of the rest of the world, they will want money.

This is where you need to keep them to the goal. By knowing what that goal is, you can set up a team that is both passionate about it, and work toward it with some degree of autonomy. Finding people who are passionate about their work is always a good rule of thumb.

Beyond this make sure that they are willing to ascribe to the vision or goal. As well as your individual take and approach to it. Whether that is through their appreciation for the work, pride in the job they do, money that you are paying them, or loyalty you have instilled inside them.

Culture First

This is mapping out one of the intangibles. Company culture precedes any of the work that you will be doing. Anything that comes out of the company will start within that company be it a product, or a service. This is the mentality of the company, and now with a team of your own, you can decide the nature of that team. 

Culture is what will govern your team when you are unable to. You are one person, and at a specific point, your team will begin to drive and furthermore business than you. By hiring based on the culture you can effectively pre-co-sign the decisions of the company. Think about the story of the Three Little Piggies. What you chose to build your house with will in turn have an effect on the ability of that house to reach its specific goal.

Find people that share a common outlook and will easily adopt your goals. By setting the stage with a similar culture and emotional baseline, you can confidently begin to extrapolate to strategy.

Find the Right People

The best part about a sales team and position in the modern age is that they are largely geo-independent. With commonplace technologies of our time salespeople are free to work remotely and more importantly come from anywhere.

As the team builder, this allows you to remove location as a barrier and thus put greater emphasis on elements that are harder to find and target in a team. Attitude, opinions, demeanor. All the little things that go into a culture. You can coach strategy. You cannot coach attitude. Do not be afraid, based on your company’s barriers to reach into unconventional areas to find the team that best suits your company’s lifestyle and demeanor.

This is informed by the goal, which shapes the culture, and the culture ultimately helps set the prerequisite criteria for the qualities and attitude of your team. Look for the things that are the hardest to instill in your community and then partner and cross that with the traits that are the most necessary and most valuable.

Understand Your Hiring Priorities

Your team is an instrument, intended to be set toward a task that it must complete. This means you as the team lead, get to place priorities on making your hire. If you are in a big company there is likely some level of involvement coming down from the top, however, it is your team at the end of the day.

Know what you seek to have around you and work with on a daily basis. For this reason, many people hire for culture over even attitude and attitude over skills. However, if you are in desperate need of action maybe skills take precedence given the time of training and gamble of unclear on the untested’s industry mettle. 

Regardless, having your situation and circumstances clear and your priorities recognized, will better align you with the appropriate people. Whether that be on the basis of culture, outlook, skills, or coachability.

Know the Industry’s Climate

The world is always changing, and always growing. A new piece of technology can revolutionize and change an industry. Likewise, the often subsequent “spiritual death” of another medium can once again, albeit less often, change an industry. In sales understanding, the current market informs how you can best organize your sales team. Sales are about understanding and communicating. Additionally, connecting with people. Specifically the right people in the right way. Your team should be able to understand where the world is at and have a thorough enough understanding of the product and the climate to reach out and connect with the individuals you want to buy into your product. 

Find the right team that can become an inverse mirror of your client. The one that understands and reflects the pain. Yet the team that offers the solution. Find people on your team that are distinct enough in their talents and lifestyle and approach that the team can balance itself out fully and also be enough in tune with each other that they always agree on the baseline and don’t eat each other alive.

The main aspect of recruiting is perspective. Find and connect with people who all agree on what needs to be done but are unique and distinguished enough in their ways they can all bring new solutions to the table to accomplish that.

The post Building Your First Sales Team? Here Are Five Things You Need to Know appeared first on SmallBizTechnology.

]]>
62906
Designing A Product? Hopefully, You’re Not Making These Mistakes https://www.smallbiztechnology.com/archive/2022/12/designing-a-product-hopefully-youre-not-making-these-mistakes.html/ Thu, 08 Dec 2022 11:00:00 +0000 https://www.smallbiztechnology.com/?p=58386 Bringing a product to market isn’t as easy as you think. Many people have great ideas that serve a real purpose that never reaches their fullest potential. Although the reasons for product failure are plentiful, lack of knowledge and poor planning is often at the core. When entrepreneurs rush to bring a concept to life […]

The post Designing A Product? Hopefully, You’re Not Making These Mistakes appeared first on SmallBizTechnology.

]]>
Bringing a product to market isn’t as easy as you think. Many people have great ideas that serve a real purpose that never reaches their fullest potential. Although the reasons for product failure are plentiful, lack of knowledge and poor planning is often at the core. When entrepreneurs rush to bring a concept to life without comprehension or research, they make mistakes and overlook factors necessary for success.

In an era where brand reputations are ruined in an instant, launching a product without first doing your homework is a recipe for disaster. Here’s a closer look at common product development mistakes and ways to avoid them.

Completing Tasks You Don’t Comprehend

Entrepreneurs are notorious for doing things themselves. Although this route works for specific business tasks, it’s not ideal in all circumstances. Product development is a multi-faceted process involving a variety of steps. Executing each phase successfully requires education and experience in everything from market research and analytics to consumer studies to manufacturing and distribution. Unless you have a plethora of degrees or years of experience, you run the risk of making mistakes that cost you big.

There’s nothing wrong with admitting you need help developing your product. Whether it’s working with a digital product development agency to design an app or a consumer research panel to provide feedback before launching, enlisting help from people with experience is ideal. Their knowledge in their fields or personal experience enhances your products, increasing your chances of success.

Not Investing Enough Time or Money In Feedback

All too often, entrepreneurs anxious to get their product on the market bypass getting feedback from others. Consequently, they end up producing merchandise that doesn’t sell. No matter how great you believe your product is, you need feedback. The professional and personal opinion of others gives you new perspectives on your product. It enables you to weed out problems and finetune your merchandise before you place them on the market.

Talk to your business partners, stakeholders, and target audience to get honest feedback on your product. You can try user testing, online polls, paid surveys, and consumer panels. You must also be willing to take the findings and apply them as needed to create merchandise that interests consumers and stands up to the competition.

Cutting Corners To “Save Money”

The idea of having your product or service on the market is exciting. However, accomplishing this goal comes with a sizeable financial investment. Consequently, anxious entrepreneurs working with small budgets cut corners as a means to save. They start skipping steps or using low-quality resources to develop their products. Although it may shave a few bucks off the expense, taking “shortcuts” or opting for “cheap” materials and professional services could cost you big time. Ultimately, you present a product or service to the public that’s sub-par or ineffective, ruining the brand and everything you’ve worked so hard to accomplish.

A ruined reputation, overlooking federal and local regulations, or a lawsuit from a disgruntled customer is hard to come back from. While there’s nothing wrong with finding discounts and streamlining processes to save money, it should never come at the expense of your product or service’s safety or quality. Entrepreneurs are encouraged to research in advance to get an average cost of product development. If you don’t have enough money in the budget, it’s best to turn to money-earning solutions or hold off until you have what you need.

Whether you’re just starting a business or merely interested in expanding your brand, it’s essential to take your time with product development. This merchandise is a reflection of your company and can ultimately determine your failure or success. Although you want nothing more than for your idea to take off, making mistakes like those discussed above can throw a monkey-wrench in your plans. When you do the research, enlist help, and create an efficient strategy, you have a better chance of making your professional dreams come true.

The post Designing A Product? Hopefully, You’re Not Making These Mistakes appeared first on SmallBizTechnology.

]]>
58386
How SME Leaders Can Improve Accuracy and Prevent Errors Through Digital Transformation https://www.smallbiztechnology.com/archive/2022/12/how-sme-leaders-can-improve-accuracy-and-prevent-errors-through-digital-transformation.html/ Tue, 06 Dec 2022 17:09:21 +0000 https://www.smallbiztechnology.com/?p=62910 Small and medium enterprises (SMEs) have more tools to boost their business than ever before. However, making the most of digital transformation requires understanding what these solutions offer and how you can implement them. Improved accuracy and error reduction are some of the most promising benefits of digital transformation. If you can capitalize on technologies […]

The post How SME Leaders Can Improve Accuracy and Prevent Errors Through Digital Transformation appeared first on SmallBizTechnology.

]]>
Small and medium enterprises (SMEs) have more tools to boost their business than ever before. However, making the most of digital transformation requires understanding what these solutions offer and how you can implement them.

Improved accuracy and error reduction are some of the most promising benefits of digital transformation. If you can capitalize on technologies like cloud computing and artificial intelligence (AI), you can unlock more informative insights, higher productivity, and less disruption. Here are five ways how.

Consolidating Information

The first and most straightforward way to achieve these benefits is to maximize your visibility across your organization. Digital tools enable you to keep all your critical information in one place, making it easier to spot errors and providing more context for this data.

One of the biggest advantages of cloud computing is that multiple users can access the same files simultaneously and see each other’s changes in real time. These features provide a single, continually updated source of truth for all parties. This visibility, in turn, reduces confusion and makes it easier to collaborate.

Of course, things can get complex and spread across separate programs, even in the cloud for SMEs. You can avoid this by using management software that consolidates multiple apps or employing AI to gather and organize your data.

Improving Accessibility

Similarly, digital transformation can also make important data and tools easier to access. On top of consolidating once-disparate resources, cloud platforms can make everything remotely accessible. This lets you see and respond to changes faster, minimizing the risk of overlooking critical information or delaying time-sensitive action.

Digital tools like remote collaboration software take these benefits further by enabling remote work. Studies show that home-based employees are often more productive, thanks to fewer distractions and a more comfortable working environment. These improvements help them pay more attention to their jobs, reducing the risk of errors.

Other digital resources, like Internet of Things (IoT) devices, can give you and your employees real-time updates about mission-critical processes. As a result, you can adapt better and minimize disruption from unforeseen circumstances through speedier responses.

Automating Time-Consuming Tasks

Digital transformation lets you automate your most inefficient and error-prone tasks. Manual approaches to administrative duties like data tracking or inventory management are often time-consuming, and their repetitive nature makes them unengaging. As a result, people are more likely to make mistakes or spend too much time on them.

People struggle with highly repetitive and data-heavy tasks, but this is where computers excel. Consequently, tools like robotic process automation (RPA) can accomplish them faster and with fewer mistakes, freeing employees to focus on other duties they find interesting.

Automating data entry, scheduling, and other non-value-adding, back-office tasks will also reduce the workload on your employees. As a result, they’ll be able to focus more, further minimizing errors and boosting accuracy.

Gaining Deeper Insight

Going digital in more areas for SMEs will also increase the amount of available quantifiable information. Using digital systems instead of traditional workflows and resources means virtually every action generates data. This gives you more insight into your organization’s operations, informing more accurate decision-making.

You should feed all this information through AI algorithms to make the most of this insight. Data analysis, like other administrative tasks, is repetitive and highly detailed, especially with large datasets. As such, it’s easy for humans to miss some patterns in all the noise. Using AI instead can reveal trends you may have overlooked otherwise.

AI-driven data analytics can reveal what’s working in your business and what isn’t. You can then make the most informed decisions to adapt and improve as your company grows and faces new challenges.

Increasing Accountability

An easier-to-overlook advantage of digital transformation is its ability to hold people accountable. Everything generates a virtual paper trail in a digital environment, so it’s easier to trace problems to their origin. That informs ongoing improvements in some areas and, in others, helps ensure employees and partners work as they should.

Project management software, which just 23% of organizations use, shows who’s responsible for each task in a project. This makes it easier for people to understand their roles and responsibilities, avoiding mistakes.

Accountability is about more than just ensuring people aren’t lazy or break the rules. In many cases, good, talented employees can overlook or forget about certain responsibilities or deadlines because things need to be clarified. Providing more clarification with these digital tools helps prevent that and provides the direction people need.

SMEs Need Digital Transformation

Digital transformation can be intimidating, but the benefits speak for themselves. Organizations that implement these tools can improve accuracy and prevent errors across every aspect of the business.

These improvements are becoming increasingly crucial in today’s crowded business market. Companies that don’t implement them risk falling behind the competition. Capitalizing on digital transformation early will help you succeed now and in the future.

The post How SME Leaders Can Improve Accuracy and Prevent Errors Through Digital Transformation appeared first on SmallBizTechnology.

]]>
62910
What Is Lead Generation Process ? https://www.smallbiztechnology.com/archive/2022/12/what-is-lead-generation-process.html/ Thu, 01 Dec 2022 17:19:16 +0000 https://www.smallbiztechnology.com/?p=62937 It takes every blade of grass to make the meadow green. After all, a company is only as good as its qualified leads, and we’d love to have enough of them. I mean, how can these leads materialize out of thin air? By using a technique known as “lead generation.” But what, exactly, is lead […]

The post What Is Lead Generation Process ? appeared first on SmallBizTechnology.

]]>
It takes every blade of grass to make the meadow green. After all, a company is only as good as its qualified leads, and we’d love to have enough of them. I mean, how can these leads materialize out of thin air? By using a technique known as “lead generation.” But what, exactly, is lead generation? As the first and most crucial step in creating a client, we will explain how it is done.

Get ready to learn about the importance of lead generation and process.

What is Lead Generation in Marketing?

Generating leads is the first step in turning potential customers into paying customers by piquing their interest in your product or service. Lead generation involves collecting prospective customers’ contact details (leads) via various means, such as online forums on landing sites.

B2B lead generation is the first step in the sales process for many businesses.

Leads are prospective consumers who have provided contact information to learn more about your business’s offerings via business-to-business marketing. By creating them, B2B companies may better target their marketing efforts and move potential buyers down the sales funnel.

Why is Lead Generation Important?

Every company’s expansion depends on its ability to generate new leads. Focusing on lead quality ensures that your sales teams have access to potential customers that fit your desired customer profile. As a result, conversion-based income rises.

Lead generation is crucial for increasing brand awareness and credibility within your target demographic. A B2B marketing funnel may help you convert casual browsers into serious buyers by guiding them through the stages of the buying process, from awareness to consideration to purchase.

In other words, when it comes time to complete the purchase, they will be more receptive to your sales team’s overtures.

What Does the Lead Generation Process Look Like?

There is more to fixing your issues than just turning to the lead-generating process. It’s structured with an introduction, body, and conclusion. It would help if you did produce not only leads but also make effective use of them. No worries, we’ve got you covered in every way possible.

Identifying a Buyer Persona

It would help if you had a clear picture of your ideal customer before you can begin gathering information for a lead generation campaign. Identifying your ideal customer is the first step in selling a product.

Developing a Lead Generation Medium

Finding your target demographic is the first step in selecting a suitable lead magnet. You may accomplish this goal via the use of several marketing strategies, including but not limited to content, social media, and interactive formats.

Developing a Lead Generation Database

If you don’t know how to follow up on those leads, all you do is pointless. The best way to analyze, sort, and prioritize your leads is to compile all this information in a database.

Qualifying and Scoring Leads

It’s impossible to handle every lead the same. Your leads still need to be qualified and scored, even after you’ve identified your ideal customer. Depending on your situation, you may need to provide more attention to a select few leads. You’ll have more options for reaching out to them this way.

Creating Lead-Ready Channels

To maximize the effectiveness of your marketing initiatives, you must first capture leads via efficient channels. Marketing techniques such as social media (advertising and other lead magnets), landing sites, and so on are all examples of channels to consider.

Invest in an Analytics Engine

You’ll need an analytics engine to keep track of your conversions, so you don’t have to. Identifying the moments in your cycle when you lose the most leads is crucial, even if many of these contacts will not turn into customers.

If you find that a large percentage of your leads are abandoning the sign-up process on your lead form, you may want to try making the form easier to fill out by lowering the number of required fields or adding some interactive elements.

Final Thoughts

Gaining a large number of leads is beneficial, but only high-quality prospects, who are more likely to become paying customers, should be prioritized.

A lot of legwork is involved in evaluating your quality leads, but the payoff is well worth it. Make sure you foster connections with the high-quality leads you’ve found. They will be your clients in the future.

The post What Is Lead Generation Process ? appeared first on SmallBizTechnology.

]]>
62937
Tools Remote Workers Can Use to Collaborate Online https://www.smallbiztechnology.com/archive/2022/11/tools-remote-workers-can-use-to-collaborate-online.html/ Wed, 30 Nov 2022 18:25:14 +0000 https://www.smallbiztechnology.com/?p=62943 The number of people who work from home tripled between 2019 and 2021, according to a US Census survey. Working remotely has become so popular in recent years, that technology has had to make it easier for workers to stay connected online. As well, companies of all sizes are realizing that remote work can be […]

The post Tools Remote Workers Can Use to Collaborate Online appeared first on SmallBizTechnology.

]]>
The number of people who work from home tripled between 2019 and 2021, according to a US Census survey. Working remotely has become so popular in recent years, that technology has had to make it easier for workers to stay connected online. As well, companies of all sizes are realizing that remote work can be more efficient than in-person work. But working remotely can also be isolating, and it can be difficult to collaborate with teammates who are not in the same physical space. There are a number of tools that remote workers can use to collaborate online, from video conferencing to project management software.

Communication Tools

There are a variety of communication tools available to remote workers that can help facilitate and collaborate online. Some common options for remote, real-time communications include:

  • Voice and video conferencing: Platforms like Skype, Zoom, and Google Meet allow users to connect with one another via voice and video calling, making it easy to have face-to-face conversations even when you’re not in the same room. All three can be used on any connected device: laptops, desktops, mobile phones, and tablets.
  • Instant messaging: Services like Slack, Google Workspace, Microsoft Teams, and Jabber provide instant messaging capabilities that make it easy to have quick back-and-forth conversations with colleagues.
  • Project management software: Asana, Trello, and Basecamp can help teams keep track of tasks, deadlines, and progress on projects. They also typically include features like file sharing and real-time discussion forums that make collaboration easier.

Each of these tools has its own strengths and weaknesses. So it’s important to choose the right platform for your needs. Most of them offer free trial periods. This way you can test them out with your whole team before purchasing subscriptions or license fees.

Tracking Projects and Tasks

There are a few different ways to keep track of projects and tasks when working remotely. The most important thing is to find a system that works for you and your team.

One popular method is using a project management tool like Asana or Trello, both of which work very well to support small business teams. These tools allow you to create projects and tasks, assign them to team members, set due dates, and add notes and attachments. They also have features like calendars and Gantt charts to help you visualize your project timeline.

Best of all, if you use one of the communication tools recommended above, in particular Slack, you can integrate them. So, your team can update tasks right from Slack and vice versa.

Whichever method you choose, the important thing is to find something that works for you and your team. So that everyone is on the same page about what needs to be done and when it’s due.

Managing Calendars

Assuming your team is already using a calendar tool like Google Calendar, Microsoft Outlook, or Apple Calendar, you can take advantage of some features to help manage everyone’s schedules.

For example, if you need to schedule a meeting with people in different time zones, you can use the “world clock” feature in Google Calendar to see what time it would be in each person’s location to better collaborate online. You can also set up calendar sharing so that everyone on your team can see each other’s schedules and know when someone is available or busy.

If you have recurring meetings or events, you can use the “repeat” function in most calendaring tools to save yourself some time. And finally, if there are certain days or times when no one on your team is available, you can block off those times on your calendar so that people won’t try to schedule something during that time.

Calendly is a scheduling tool that integrates with your calendars, so you can share your calendar with people outside your organization so they can set meetings with you. They offer a free version, so you can try it before you buy. The paid subscriptions allow more users for your company, as well as more functions.

Sharing and Storing Files

There are a variety of ways that remote workers can share and store files online (in the cloud). File-sharing services like Dropbox, OneDrive, and Google Drive are three of the most popular cloud-based file management systems. These services allow users to upload files and share them with others. Another way to share files is to use a collaboration tool like Slack. This tool allows users to share files and communicate with each other in real-time.

If you need to proofread, markup, or sign (non-legal) PDF documents, PDF.Live has an easy-to-use tool to sign PDFs online, or you can edit and convert documents, and then share them via email, chat platform, or through your cloud drive.

In fact, even if you’re not a remote-working small business, getting your documents into the cloud and off hard copies and hard drives is highly recommended. Today’s cloud-based systems are safer than ever, as long as you train your employees to follow best practices for cybersecurity.

Conclusion

If you work remotely, it’s important to have a good set of tools that you can use. This way you can better collaborate online with your team. In this article, we’ve shared some of our favorite tools for remote workers, including Slack, Google Drive, and Zoom. We hope you’ll find these tools helpful in staying connected with your team and getting your work done.

The post Tools Remote Workers Can Use to Collaborate Online appeared first on SmallBizTechnology.

]]>
62943
Gift of Networking – Mobilo Smart Business Card https://www.smallbiztechnology.com/archive/2022/11/gift-of-networking-mobilo-smart-business-card.html/ Mon, 28 Nov 2022 21:46:41 +0000 https://www.smallbiztechnology.com/?p=62935 Holiday gifting is a big part of the season checklist. Picking gifts for friends and family more often is not an easy task. A lot of thought goes into the selection of gifts. While you may find this in many tech gift guides, it’s still a gift to surprise your loved ones with. Mobilo smart […]

The post Gift of Networking – Mobilo Smart Business Card appeared first on SmallBizTechnology.

]]>
Holiday gifting is a big part of the season checklist. Picking gifts for friends and family more often is not an easy task. A lot of thought goes into the selection of gifts. While you may find this in many tech gift guides, it’s still a gift to surprise your loved ones with. Mobilo smart business card is an NFC and QR code-powered business card. That enables you to share your contact details and other information with a Tap.

Here’s how you can benefit by carrying one Mobilo instead of a stack of business cards:

– A great first impression, you can wow your connections with the swift contact exchange.

– Never run out of Business cards again, all you need is one card

– Stand out from others while networking, be in your connection’s phone with a tap. Never be forgotten again

– Instant follow-ups, you can connect your card to a CRM of your choice, slack, salesforce, google docs, etc(3000+ apps). Your connection’s info gets automatically entered into your CRM system.

You can also benefit from the QR code feature of this card. You can use this card during your online meetings, just hold up your card to the camera for a quick scan. Then, you can share any information you want during the meetings.

With Mobilo, you’re not only giving a smart tech gift but also an environmentally conscious one. Making the switch from paper business cards to Mobilo saves money and trees. Every year 2 million trees are cut to manufacture paper business cards, and 88% of those cards end up in the bin within a week. So, consider yourself helping to save the environment by giving this gift!

Final Thoughts

Head to the online Mobilo store now and pick from your choice of smart business cards and accessories for your favorite family, friends, or colleagues. Happy Networking!

The post Gift of Networking – Mobilo Smart Business Card appeared first on SmallBizTechnology.

]]>
62935
Strategies for Paying off Student Loans: Best Advice https://www.smallbiztechnology.com/archive/2022/11/strategies-for-paying-off-student-loans-best-advice.html/ Fri, 25 Nov 2022 11:00:45 +0000 https://www.smallbiztechnology.com/?p=62805 Student loans. The daunting endgame of college. “You have to spend money to make money.” Yeah, but actually no. Not really. The classic hey you got a degree but you also have “fill-in-the-blank thousand” in debt as well. Regardless of whatever narrative you fall on the idea of paying off student loan debt is a […]

The post Strategies for Paying off Student Loans: Best Advice appeared first on SmallBizTechnology.

]]>
Student loans. The daunting endgame of college. “You have to spend money to make money.” Yeah, but actually no. Not really. The classic hey you got a degree but you also have “fill-in-the-blank thousand” in debt as well. Regardless of whatever narrative you fall on the idea of paying off student loan debt is a stark one. However there is hope, and you now have the perfect opportunity to put that big brain to use. Still, in case you need help, here are a couple of realistic tips to help pay off one of the world’s most expensive pieces of paper.

Budget

The worst part about student loan debt is that it serves many as the first real foray into the real world of adulting. Trust me there will be home loans and car notes aplenty in the coming years. But that does little to mitigate the harsh reality of a 23-year-old staring into the abyssal debtor for the first time and trying to figure out how to pay off student loans.

So make a note – how much debt do you have? What is the term length? And so on. By getting a feel for the boundaries of the space, you can begin to learn the realistic scope of what you are dealing with. Once you have made a legitimate assessment, begin crunching the numbers.

These numbers are the pieces that make it possible and really, this article could end right here. Budget and pay over your minimum, i.e. know how much you have to pay and when, and then pay over that amount, while balancing a modest lifestyle with your current income.

Pay Over Your Minimum

Paying off student loans over your minimum payment works twofold. Not only does it get you closer to your endpoint faster, but it also lowers the interest you owe. So a win-win. While this is seemingly simple it does come with one major downside, with that being the ‘cost of living’ part of the budget shrinking substantially to accommodate the loan. Keep in mind the targeted dates are set for realism, but any amount you can assuage gets you closer to being able to put 100% of your take-home back in your pocket.

Make Financial Sacrifices

There are as many types of people under the sun as there are hues in an evening sky, however just as you must look upward to find the horizon’s full view, you may look to any given individual and know that they find something pleasurable that costs them money. Food, hobbies, family, whatever. Making financial sacrifices is about adhering to the budget and foregoing the smaller luxuries that you may otherwise afford.

Adhere to the Debt Snowball

In circumstances where the debt is varied and spread over multiple loans, it is advised to utilize ‘the Debt Snowball.’ The Debt Snowball is a method that prioritizes paying off the smallest loan first, then the second smallest, then the third smallest, and so on.

It is imperative to still be paying off your minimums on everything else, however, it allows for an easier time mentally budgeting out your finances. Additionally, the Debt Snowball methodology allows for the idea of mental freedom and alleviation as you begin to see all those debts slip away and disappear.

Refinance Your Student Loans

Firstly, this move isn’t always the right choice. Whether the tax is federal or private, whittling it down can be extremely difficult. When looking to refinance you are effectively allowing another interest group to buy your debt. Refinancing is in essence having someone pay off your debt thus giving you new terms of debt to pay off at the new discretion.

It basically comes down to your raw numbers. Are you getting better terms, is your new payment plan agreeable, does it work better with your current lifestyle? Refinancing is an intricate process with lots of odds and ends. Working through it can be worth it, however, in cases where you are making the payments more accessible and realistic.

After this, the predominant ways to work through student debt revolves around ways to allocate and aggregate more money.

Apply Spare Income Toward Payment

Side hustles, raises, and tax returns. These are great ways to get an edge on each and every payment. While they are not blunt in ways of re-working the existing debt and serving to function as a business all their own, they do provide an influx of cash. This additional income can assuage the cost of living. By adding these new sources of revenue to your finances you will increase pay and decrease the time required to pay it off. Furthermore, this method requires two parts:

Routinely doing these two things will reduce debt for the individual and get you back on track to paying off any remaining debt. This method requires extra effort. At the same time, it also allows for the individual to have recurring revenue methods and other outlets and skills that will remain once the debt has been paid off.

Among all of these listed methods of paying off student loans, it can be useful to employ different methods. Staggering them can help. Sometimes even combining methods of debt reduction can get you to the promised land. Either way, consistent payment over an achievable period is always the most sound advice.

The post Strategies for Paying off Student Loans: Best Advice appeared first on SmallBizTechnology.

]]>
62805
Tech Resources for Business Success: How to Get Started https://www.smallbiztechnology.com/archive/2022/11/tech-resources-for-business-success-how-to-get-started.html/ Tue, 22 Nov 2022 12:00:51 +0000 https://www.smallbiztechnology.com/?p=62865 Are you a freelancer, solopreneur, or small business owner? If so, you are likely always on the go, with a seemingly never-ending to-do list. So, if you’ve been feeling intimidated by managing all your responsibilities, Smallbiz Technology has you covered. Below, we share essential tech resources that can help you level up your business game […]

The post Tech Resources for Business Success: How to Get Started appeared first on SmallBizTechnology.

]]>
Are you a freelancer, solopreneur, or small business owner? If so, you are likely always on the go, with a seemingly never-ending to-do list. So, if you’ve been feeling intimidated by managing all your responsibilities, Smallbiz Technology has you covered. Below, we share essential tech resources that can help you level up your business game today.

Software and Software Developers for Business Protection

You can be on top of all aspects of business operations, but if you’re not taking measures to protect your business, you may be at risk.

  • Cybersecurity tech. According to Savvy Security, you can prevent malware attacks and cyber security breaches by ensuring your business is set up against all kinds of risks.
  • Project management tools. Trello and Zoho help users by keeping responsibilities, tasks, and events in one place. This can help prevent silly mistakes that may cost the business long-term.
  • Payment tools. Platforms like Stripe and PayPal help process payments while offering user protection and security.
  • Outsource software developers. Many businesses utilize job sites to hire freelance cybersecurity specialists tasked with developer resources. So, if you are tasked with developer resources, start by reviewing software developers online, then select a few for interviews to gauge their level of expertise.

Tools to Support Your Backend

An optimized and efficient backend also means a well-oiled business machine. Here are the best backend tools to invest in.

  • HR management. HR management tools like GoCo offer payroll advantages, shift scheduling, and more for employee management.
  • Accounting software. Software like QuickBooks Online is favored by small businesses as it tracks expenses, income, claims, and invoicing.
  • Communication and collaboration. Microsoft Office 365 is an excellent option for file sharing, instant chatting, and calendar organizing.

Tech for Marketing Your Business

Also, marketing your business is critical for increasing brand exposure and boosting sales. Here are some tech resources to help with marketing.

  • Logo designer. A cohesive logo can help increase brand recall and identification. Likewise, use a free custom logo design and download tool to create a logo easily.
  • Email marketing. A provider like MailChimp helps keep your email subscribers up to date on special offers, promos, and business happenings.
  • CRM software. Additionally, customer relationship management tools like HubSpot improve engagement and employee relationships.

So, are you ready to start crushing your business goals? If so, these tech tools will help! Start leveraging the power of tech to boost productivity, operations, and of course, revenue for business success today!

The post Tech Resources for Business Success: How to Get Started appeared first on SmallBizTechnology.

]]>
62865
Why Software Optimization is Necessary to Achieve Growth https://www.smallbiztechnology.com/archive/2022/11/why-software-optimization-is-necessary-to-achieve-growth.html/ Wed, 16 Nov 2022 18:47:34 +0000 https://www.smallbiztechnology.com/?p=62920 Growth within a company is the only way to keep up in the ever-changing world today. If a company does not have the proper tools to support and achieve that growth, it is easy to sink. Keeping software up to date and running as smoothly as possible with all the bells and whistles customers want […]

The post Why Software Optimization is Necessary to Achieve Growth appeared first on SmallBizTechnology.

]]>
Growth within a company is the only way to keep up in the ever-changing world today. If a company does not have the proper tools to support and achieve that growth, it is easy to sink. Keeping software up to date and running as smoothly as possible with all the bells and whistles customers want will help keep your company growing for years to come.

Optimization is about creating the best version of something, which is exactly what companies strive to do each day. With software optimization, companies can achieve their best version for their customers. This is in an effort to not only gain more customers in the long run but to enhance growth within, typically by using automation. Producing what consumers want at their desired speed is a high priority within any business. That desired speed will always be fast.

Software optimization creates a space for companies to put the behind-the-scenes hard work at the forefront of their brand. This showcases the growth earned through the front end of the website or business.

Setting Your Sights on Growing Your Business

Similar to how no two companies are the same, the many aspects of a business that software optimization can impact allow companies to pick and choose what they most need to focus on.

Due to this, it ultimately helps to have a plan in place. This prioritizes what areas of growth are crucial for your business to see lasting success. Software optimization is a way to stay on top of these areas, making business expansion a top priority.

1. Debt Optimization

The steep competition for borrowers between traditional and non-traditional financial institutions creates a need to provide end-to-end consumer and mortgage technology. Credit unions, banks, and mortgage lenders rely on optimization tools to achieve growth and involvement, which is why digital lending leaders like MeridianLink focus on debt optimization.

An automated process for not only keeping track of previous debts but understanding if loans are an option is something that can be used as a relationship management tool between consumers and financial institutions. The optimization process creates an avenue for consumers to qualify for loans that they may otherwise have never known they qualified for. Or would have never been able to qualify because they couldn’t keep track of everything through an automated process.

By including relationship management in software optimization, financial institutions can more easily create plans to better care for their customers. Looking into debt as a whole rather than one number will open up avenues to debt management through optimization, seeking consolidation, or refinance options while tackling debt.

Staying on top of debts and loan opportunities can create better credit for customers and again foster a trusting relationship. MeridianLink Collect gives the option for a cloud-based program to easily keep track of all debts and shortcomings to stay afloat in the future. Managing debt is crucial to being able to make future purchases, apply for loans, and make payments on past bills. So, the key to managing debt through software optimization is easy-to-use features. With a simple interface, customers are able to learn without a huge learning curve, great for teams and individuals alike.

2. Registration Software

Software optimization doesn’t stop with finance. With any business, including event management and project-based companies, software optimization is needed and embraced. Regpack, for example, uses online registration software with specific databases, making event planning and attending easy for everyone involved, including payment options, scheduling, and product sales. By using registration software, consumers are able to easily purchase products and register for events alone or in a group. They also can purchase add-ons such as protection plans with enhanced security structure and privacy for personal identifying data.

Cancellation is a more viable option using registration software. Even though it’s not optimal for consumers to cancel, having a seamless cancellation process, through using automation, builds a more trusting relationship.

The difference between registration software optimization and a basic registration with an online event is in the details. Integration within your website is seamless and allows for a quick process. A classic pet peeve for consumers is waiting in a queue. Or it’s also having a hard time checking out when trying to buy tickets or register for an event. They are trying to give your company money, but are receiving pushback due to poor registration tactics. Regpack gives options to customize the interface, payment plan, and anonymity, different from many software options that lack customization for the customer rather than only the website’s back-end.

Regulatory compliance optimizes the system for use. It takes into account the client rather than only the business. This once again aids in relationship building from consumer to business. If regulators change something on the website, automation creates transparency for the client. This gives them the added value of trust and compliance with their needs.

Conclusion

Software optimization is necessary to achieve growth in any professional business. From the financial sector to registration with events to everything in between, optimization is a key element to achieving growth and overall success.

The post Why Software Optimization is Necessary to Achieve Growth appeared first on SmallBizTechnology.

]]>
62920
How Technology Improves Freight Visibility  https://www.smallbiztechnology.com/archive/2022/11/how-technology-improves-freight-visibility.html/ Tue, 15 Nov 2022 18:01:35 +0000 https://www.smallbiztechnology.com/?p=62913 Freight visibility is vital for your business because it keeps all parts of the supply chain updated on the flow of goods. This reduces the risk of delays or loss, shows places where workflow could be improved, and ensures the success of transactions. Technology improves freight visibility day by day. The issue is that traditional […]

The post How Technology Improves Freight Visibility  appeared first on SmallBizTechnology.

]]>
Freight visibility is vital for your business because it keeps all parts of the supply chain updated on the flow of goods. This reduces the risk of delays or loss, shows places where workflow could be improved, and ensures the success of transactions. Technology improves freight visibility day by day.

The issue is that traditional freight visibility methods tend to be costly and efficient. Logistics managers still have to contend with malfunctions, human error, and unaccountable events. Without tools to manage these factors, you risk losing track of shipment in transit, generating inaccurate inventory counts, and incurring high costs on damages. Maintaining accountability also becomes tricky. 

Fortunately, the shipping industry has benefited from the introduction of state-of-the-art hardware and software into common logistics operations. If you’re new to being a shipper, carrier, or third-party logistics partner, it helps to know how technology improves freight visibility

Some of the ways it has accomplished this include: 

  • Preventing Overbooking 

Some companies overbook because they accept as many shipments as possible during busy times, like holidays and peak seasons. They may do this in the hopes of maximizing their profits. 

In addition, they may believe that overbooking helps them maintain good relationships with their customers by delivering on time. Unfortunately, this strategy often backfires and leads to delays or missed deadlines for your shipments. 

A load board is the best way to ensure you don’t overbook your trucks and trailers. This technology allows you to see where carriers are going, how long they’ve been in transit, and how far they are from their next stop. This feature allows you to plan your routes accordingly and stick to shipping timelines with ease. 

  • Eliminating Cargo Theft 

Theft is a critical reason why you need to track your shipments in real-time. 

The risk of losing shipments from criminal activity is never zero. So, you should be able to follow where shipments go to address incidents quickly and efficiently. If you don’t have access to such insights, you might not find out about incidents of theft until a few days later once it arrives at its destination. As a result, you’ll receive multiple customer complaints and lose the trust your brand has gained. 

Putting transport management systems (TMS) in place is a good method for reducing the risk of cargo theft. For instance, you can use radio frequency identification (RFID) tags to help you monitor every process from loading to drop-off. It allows you to respond to theft attempts before they can fully harm your shipments.

Another easy way to track shipments is by setting up email alerts for each order. This digitalization strategy lets you know precisely when a package will be delivered, so there’s no need for constant check-ins with the shipping service provider or the recipient. This will also allow you to send alerts if a theft attempt has taken place at any point of delivery.

  • Minimizing Operating Expenses 

freight visibility 2

When your company cannot track the location and status of freight, it cannot prevent inventory losses caused by late deliveries. These inevitably cause customer dissatisfaction, dropping your profits and credibility. Besides that, not having an accurate image of your freight inventory keeps you from scaling your departments to support your operations, leading to unnecessarily high labor costs.

Technology improves this by mitigation through vehicle tracking systems. They let you see real-time insights into how your working fleet is operating. With that information, fleet managers can reroute trucks based on traffic patterns to avoid jams. 

Tracking previous refueling dates also enables them to schedule routine maintenance. This feature helps prevent breakdowns on the road, which in turn cuts operating costs. 

  • Boosting Customer Service 

If your company has high supply chain errors and delays, you lose more on freight than you gain. The inability to know when items are getting shipped and where they’re going at the moment is a sign of poor customer service and reliability to clients.

But with a global positioning system (GPS) system, you get accurate information about the exact location of your fleet and goods. With these insights, you can send real-time updates to your customers about the status of their products in transit. Doing so assures them you can deliver what they need right on time.

  • Reducing Downtimes 

When trucks get delayed at ports or highways due to traffic jams or road accidents, they can hold up other deliveries that are supposed to happen at the same time. This issue results in missed shipments, late fees, loss of revenue, damaged products, and unhappy customers.  

With shipment tracking apps, you can determine minor issues that might cause significant delays in freight transportation. In turn, you’ll gain more control over your supply chain while allowing you to make necessary adjustments in the shipment before they lead to significant losses. 

  • Optimizing Shipping Routes 

Shipping routes are the backbone of a supply chain. They determine how quickly your drivers can deliver goods and how soon operations can be completed. If you optimize shipping routes, you can reduce costs and secure the satisfaction of your clients. On the other hand, failing to do so risks your business losing valuable shipments, which could lead to costly losses in revenue and customers. 

With the help of real-time tracking software, you get to optimize your shipping routes by predicting delays and congestion before they happen. This allows you to avoid detours or having to reroute shipments unnecessarily. In addition, this technology improves and gives you access to historical data about different routes. This information can show your logistics team which ones will be the most cost-effective for specific deliveries. 

  • Enhancing Safety Standards 

All of these tracking and measuring devices mentioned throughout this article aren’t only meant to secure goods. Their functions also help advance the safety and security of crew members and truckers. By reducing margins of failure, improving work efficiency, and enhancing protective protocols, logistics workers now enjoy better prospects for their efforts. Increased freight visibility has done a lot to improve the way things work, and who else but they benefit the most from this?

Key Takeaways 

Freight visibility is one of the major concerns of the shipping industry today. For logistics firms to succeed, they must utilize the right tools to keep the flow of goods manageable and efficient. Technology improves freight visibility tremendously. By knowing these innovations, you gain a better perspective of how to achieve modern standards of shipping.

The post How Technology Improves Freight Visibility  appeared first on SmallBizTechnology.

]]>
62913
Implementing Robotic Technology to Reduce Operating Costs for Small Businesses https://www.smallbiztechnology.com/archive/2022/11/robotic-technology-for-small-businesses.html/ Fri, 11 Nov 2022 16:01:52 +0000 https://www.smallbiztechnology.com/?p=62813 As someone who runs or owns a small business, you understandably want to look for ways to keep costs down. Using various forms of robotic technology and automation can help you do that. Here are some things to consider. Automate Inventory Control When Possible Selling out of in-demand goods faster than expected can cause numerous […]

The post Implementing Robotic Technology to Reduce Operating Costs for Small Businesses appeared first on SmallBizTechnology.

]]>
As someone who runs or owns a small business, you understandably want to look for ways to keep costs down. Using various forms of robotic technology and automation can help you do that. Here are some things to consider.

Automate Inventory Control When Possible

Selling out of in-demand goods faster than expected can cause numerous issues throughout a business. The situation could disappoint customers, making them decide they’ll look elsewhere to meet their needs. Replenishing the items could take longer than you think, leading to other supply chain hassles.

That’s why it’s smart to look into robotic technology that uses artificial intelligence for better inventory control. For example, some solutions let you set triggers so goods are automatically reordered when inventory reaches a certain level.

Some artificial intelligence platforms can also make inventory-related predictions. That way, you’ll know sooner that something is about to sell out and can potentially react before it does.

Robots can also roam store aisles to monitor how much stock is left on certain shelves. Depending on the size and scope of your business, those may be outside your budget for now. However, they’re good to keep in mind for the future.

Look for Ways to Pursue Digitalization

If you stop to think about it for a second, you’ll more than likely realize that digital advancements have made your business and personal life much easier. Many digital banking platforms allow you to generate reports, and you can check your balance from anywhere.

Making a conscious effort to focus on digital operations will help you set the stage for using robotic technology. For example, there are many compelling reasons to switch to paperless processes.

Some email platforms automatically categorize incoming emails based on their subject lines and senders. Others can recognize key elements in the content and automatically route them to the appropriate person or department.

Similarly, a digital project management suite can automatically assign tasks to the correct parties and give you status updates as things are completed. You’ll be less reliant on manual tasks, which reduces the likelihood of errors.

Investigate Automating Your Customer Communications 

No matter what kind of small business you have, it’s important to stay in a top-of-mind position with your customers. Ideally, they’ll think of you first to meet their needs. One way to increase the chances of that happening is to send periodic communications.

Using a platform to distribute bulk text messages is a popular option. Consider that approximately 93% of adults from advanced economies have mobile phones. Many people are already well-accustomed to receiving text messages, too.

Think about how you might automate text message distribution. You could:

  • Tell people about limited-time sales
  • Remind customers to fill out feedback surveys
  • Give birthday wishes or mark other milestones
  • Prompt website visitors to complete unfinished orders

People don’t always have time to open emails right after receiving them. However, text messages are often easier for them to immediately digest. Before setting up an automated system, consider the wording and format carefully. You’re working with limited space, so make every word count grab attention immediately.

See if Robots Fit Your Budget

Investing in robotics to cut operating costs may seem counterintuitive. After all, many robots have high upfront costs. Fortunately, they’re starting to become more accessible. Some companies charge per-usage rates to let business owners rent robots. One machine costs $8 an hour to run, less than hiring a person. The option to rent a bot lets people lower expenses and only pay for the time they use the robot, which often makes the prospect more affordable.

Sometimes, decision-makers realize the cost of purchasing a robot is worthwhile because it allows people at the business to spend their time more productively. Consider how an Auckland, New Zealand-based export business with 80 employees used a robot called Robert to assist with data-entry tasks.

Employees initially thought Robert was a human working remotely. It took some staff members several weeks to realize it was not a person. Workers said deploying this kind of robotic assistance was instrumental in enabling them to focus on more value-added tasks and keep the company competitive.

How Will You Deploy Robotic Technology?

As these examples show, there’s no universally best way to take advantage of robotic technology in a small business. However, a good starting point is to assess persistent weaknesses in your company. How might automation improve them and give your workers more time to focus on other duties?

Now is also an excellent time to decide how much of your budget you can devote to robotic technology. Don’t worry if you only have modest financial resources. Many business owners start small when using robots and automation, then scale up once they see those upgrades pay off.

The most important thing is to stay open to new opportunities and know that it may take some time before you see the full impacts of any tech upgrades. Remaining focused on what you want to achieve will help you stay motivated.

The post Implementing Robotic Technology to Reduce Operating Costs for Small Businesses appeared first on SmallBizTechnology.

]]>
62813
Unique Purchases You Can Now Make with Bitcoin https://www.smallbiztechnology.com/archive/2022/11/unique-purchases-you-can-now-make-with-bitcoin.html/ Tue, 08 Nov 2022 21:04:23 +0000 https://www.smallbiztechnology.com/?p=62803 Once a seemingly negligible rumor floating around certain circles on the internet, Bitcoin the vanguard of decentralized money has blown up over the past decade and has now evolved into the flagship cryptocurrency that you can make unique purchases with. Bitcoin, created anonymously in 2009 uses the same basic model as most other cryptocurrencies. However, […]

The post Unique Purchases You Can Now Make with Bitcoin appeared first on SmallBizTechnology.

]]>
Once a seemingly negligible rumor floating around certain circles on the internet, Bitcoin the vanguard of decentralized money has blown up over the past decade and has now evolved into the flagship cryptocurrency that you can make unique purchases with.

Bitcoin, created anonymously in 2009 uses the same basic model as most other cryptocurrencies. However, this extra time in the sun has grandfathered in Bitcoin to a slight edge over its younger brethren. This gives Bitcoin a distinct purchasing power crossing mediums into the tangible market. All sorts of third-party wallets such as BitPay, Kraken, and Coinbase make converting that code into cash easier than ever before.

Imagine going to Burger King and trying to buy a Whopper with Yen. Probably not the easiest endeavor. However, soon not the case with Bitcoin. While perhaps shocking that legal exchanges happen for variably tangible goods with digital currency, it gives other companies a push to use it as well.

Companies are making the way toward crypto-accessibility. With everything from car rides purchased with cryptocurrency, to lodging going all in on the sentiment with a similar maneuver, crypto is here. And not uncommon, Bitcoin is serving as the frontrunner once again. Here are a welcome few unique purchases available with those spare Bitcoins.

Lamborghini

A man bought a Lamborghini for $115. Yes, you read that right. A fully functional Lambo. Nothing broke, nothing defective. Peter Saddington invested in Bitcoin in 2011, and while that is a great story for another article, that should paint the value of a keen eye and thorough planning on the market. The rising value of Bitcoin took it from an easily accessible currency to a leviathan with a purchasing power capable of making a Lamborghini equivalent to 115 USD.

Starbucks

Going as far back as early 2020 Seattle-based coffee behemoth Starbucks began dipping its toes into cryptocurrency. Somehow we all missed it. Starbucks originally brought Bitcoin into a third-party wallet that allowed for crypto conversion into their app. Think along the lines of renewing a gift card.

Recently, however, Starbucks has partnered with Bakkt and allows for direct payment into their systems. Essentially you can now get that Iced Chai with that spare Bitcoin you’ve been looking to find a use for. While 2020 was the start of the effort now, over two years later, Starbucks has come full circle and is offering purchases of their products and an NFT-based Web3 effort proving the five-decade-old company is not lost in modern times.

Microsoft

Albeit only on their online store, Microsoft has started blazing the trail for crypto transactions. The company began accepting Bitcoin payments in 2014. This occurred via exclusively digital content, in the way of Windows and numerous Xbox games and features. It should be noted the rollout was subtle compared to the extravagant campaigning and reveals of today.

Since 2014 Microsoft has become more adept with Web3 technology. The company even started Azure Blockchain Services a year later in 2015. All of this is building off their ‘cloud-centric’ platform ideology. Microsoft’s advancements and nearly decade-long tenure have made waves in the digital space. This has even prompted the likes of Uber to begin planning toward accepting Bitcoin payments.

Rolex

While not partaking in the cryptocurrency transaction directly, many third-party buyers of Bitcoin are more than willing to part with a luxury watch such as a Rolex, Hubolt, or Patek in exchange for that Bitcoin you’re looking to drop. Illustrating the fundamental idea behind this plan, BitDials purports itself as the third-party vendor bringing the two worlds to a nexus.

Burger King

Kind of an outlier compared to the rest of the list. Burger King – a business dealing with direct transactions of Bitcoin for a set physical product has been rolling out Bitcoin transactions in select stores in Venezuela. This created an effort to help the Venezuelan communities suffering from hyperinflation.

Interestingly this offers an interesting discussion of the actual purpose of Bitcoin and cryptocurrency as a whole. Decentralization. Watching governmental control of purchasing power being mitigated via cryptocurrency offers a unique twist to look at the national and economic systems of today as the inseparable tithe between the two can be seen beginning to fray.

Imagine going out for a date to Barnes & Noble to purchase a book, getting an Uber back to your Airbnb, and ordering Dominos to be delivered via Doordash exclusively through Bitcoin purchases. All companies are set to start moving towards this decentralization, so unique purchases might not be so unique after awhile.

As with all diversified mediums on the market crypto – specifically, Bitcoin is subject to change. However, being able to have an applicable method of exchange removed from the hold of any global power is a huge step for the world’s open market.

The post Unique Purchases You Can Now Make with Bitcoin appeared first on SmallBizTechnology.

]]>
62803
Tips for Setting Financial Goals as a Small Business Owner https://www.smallbiztechnology.com/archive/2022/11/tips-for-setting-financial-goals-as-a-small-business-owner.html/ Thu, 03 Nov 2022 16:24:56 +0000 https://www.smallbiztechnology.com/?p=62868 There are many aspects to consider when it comes to running your business. It’s important to set goals for yourself as a way to check in to ensure that you are on the right track. Start early in your goal-setting process, especially your financial goals, so that you’ll be able to maximize your profitability and […]

The post Tips for Setting Financial Goals as a Small Business Owner appeared first on SmallBizTechnology.

]]>
There are many aspects to consider when it comes to running your business. It’s important to set goals for yourself as a way to check in to ensure that you are on the right track. Start early in your goal-setting process, especially your financial goals, so that you’ll be able to maximize your profitability and be able to create financial stability in your business, which will directly impact your personal finances. 

As a small business owner, you need to consistently monitor both your professional and personal budgets closely. They greatly impact one another. Below are some tips to help you create smart financial goals for both yourself and your business. 

Organize Your Finances

When it comes to the finances of your business, make sure that you separate your personal finances from your professional finances. It’s important to separate the two so that you can better manage them. This way you can clearly see how both your personal finances and professional finances are doing. A way that you can separate your finances is by opening a bank account dedicated solely to your business. This way any influx of revenue can go straight into your business account so when you have to take care of expenses, you‘ll be dipping into your professional account rather than your personal one. When first starting out, it may be more convenient for you to use your personal bank account as a source of financing. But, in the long run, it may lead to difficulties as your business grows. 

Consider looking at your current expenses. When first starting out, it’s important to make sure that you’re not spending more than necessary. Certain expenses are required such as technology, equipment, and employee wages. If there are any unnecessary expenses such as fancy employee perks, office space, or third-party experts it may be taking away from other investment opportunities.

When breaking down your expenses, some expenses that are beneficial to your business include effective and consistent marketing, financial software, and a strong technology team. Taking the time to figure out what is necessary for your business will help you to avoid taking on unnecessary expenses and allow you to put more money into resources that will help your business grow. 

Understand Your Taxes

As a small business owner, your taxes will look different when comparing them to your personal taxes. Many owners will do their own taxes as a way to save money. But as your business grows, the ability to keep up with both personal and professional taxes may become more difficult. At the same time, doing your own taxes requires a lot of time and patience.

If you are someone who doesn’t have the time to dedicate to doing both types of taxes, then it may be worth it to consider hiring a professional. The only people that are qualified to help you are tax lawyers, CPAs, and enrolled IRS agents. These professionals understand the tax laws in your area. They know how to navigate the different required tax forms for a small business. While it may cost you, it will be worth it. Because it will allow you to have one less aspect of your business to worry about. It would also keep your business safe should any audits occur.

Small business taxes can be complicated and often have multiple tax deadlines that you will need to be aware of. Outsourcing your taxes by finding a good accountant will ensure that your quarterly taxes get paid, that your payroll taxes get paid, and that you can keep up with the annual changes that make filing taxes so challenging. 

Create a Risk Management Plan

Owning your own business means that you are responsible when things go wrong. No matter how well you prepare and plan every aspect of the business process, there’s no way to prevent unexpected pitfalls. Creating a risk management plan can allow you to have a cushion for your business plan. So that if and when something does go wrong, especially impacting your financial goals, you’ll already have a set course of action to take to navigate any issues that arise. There are many different types of risk that exist. But it’s up to you to determine which risks will have the greatest impact on your business. 

Strategic risks are those that involve your competitors, changes in technology, or an increase in cost for your products or services. Addressing any concerns with these risks will help you be better prepared and more adaptable for when changes occur. Reputational risks involve anything that’ll hurt how your business is viewed by the public. This would include not only the state of your finances and sales but also your employees. You should make it a priority to discuss expectations and guidelines, as it’ll help to ensure that employees are well-versed with your policies to avoid any potential damage to the reputation of your business.

It’s important to also make sure that you are taking care of your employees. This way employees excel in their roles while knowing that the company values them. If you don’t put time into your employees, then you’ll be putting yourself at risk to lose good people. Part of running a business is employee retention. If you’re experiencing low hiring rates or a decrease in employee retention, that’ll negatively impact your overall reputation. 

Consider Your Employees

Providing your employees with financial and mental wellness resources may help employees feel more confident both in their professional and personal lives. Resources may include budgeting, stress management, http://affectivebrain.com/?attachment_id=5774 and relocation tips. If an employee is considering relocation due to the flexibility of remote work, providing different financial assistance resources can help alleviate their stress by helping them understand how much they can afford to pay for a house during the relocation process.

As a business owner, it’s your job to find ways to not only fulfill the basic needs of your employees such as health benefits and competitive pay. You also have to invest in them so that they’ll continue to learn and grow. Financial goals aren’t simply for your business. Investing in your employees will only benefit you as they’ll be able to bring more to the table. This allows you to bring your business to the next level. 

Taking the time to set financial goals will help you to improve your small business practices. It also allows you to achieve the success that you’re striving for. No matter how much you prepare, there will always be challenges. But creating ways to check in with your business and yourself will help to ensure that you’re heading in the right direction. 

The post Tips for Setting Financial Goals as a Small Business Owner appeared first on SmallBizTechnology.

]]>
62868
What Every Small Business Needs to Know about Cyber Insurance https://www.smallbiztechnology.com/archive/2022/11/what-every-small-business-needs-to-know-about-cyber-insurance.html/ Tue, 01 Nov 2022 17:01:57 +0000 https://www.smallbiztechnology.com/?p=62858 Small business. Big cybersecurity risks. We’re continuing to see cyber threats impacting growing companies at an alarming rate. Forty-six percent of all cyber-attacks now affect businesses with less than 1,000 employees, according to Verizon’s Data Breach Investigations Report. Combined with the startling IBM report that noted 60 percent of those businesses close their doors within six […]

The post What Every Small Business Needs to Know about Cyber Insurance appeared first on SmallBizTechnology.

]]>
Small business. Big cybersecurity risks. We’re continuing to see cyber threats impacting growing companies at an alarming rate. Forty-six percent of all cyber-attacks now affect businesses with less than 1,000 employees, according to Verizon’s Data Breach Investigations Report. Combined with the startling IBM report that noted 60 percent of those businesses close their doors within six months of an attack, we know that cyber is a winner-takes-all kind of risk. Yet, many small businesses do little or nothing to protect themselves with cyber insurance.

If that’s you, I have a plan.

Why are small businesses big targets?

It’s helpful to understand the reality behind the statistics. Small and medium-sized businesses are a popular target because they tend to have poor cybersecurity compared to their larger counterparts. Many attackers want money, so small businesses are more likely to pay to recover. Others want access to data – and small businesses have that, plus access to larger partners and vendors. 

Many small business owners think they are flying under the radar and are too small to be targeted, but phishing schemes and ransomware are crimes of opportunity and even a few hundred dollars of ransom is profitable for cybercriminals.

The case for cyber insurance

With new, next-gen attacks using artificial intelligence technologies to study and replicate human behavior for sophisticated phishing schemes, businesses of every size are being compelled to protect their company, employees, and data. And a natural starting place for many small-to-medium businesses is cyber insurance. 

Cyber liability insurance protects the business from the high costs associated with recovering from a data breach or malware attack at a relatively low price point. Recovery costs may include ransom payments. But, also the technical resources needed to recover lost data and restore system access, communication with stakeholders, lost productivity due to the breach, and reputational damage.

While insurance can make the difference between closing your doors and surviving a cyber-attack, it isn’t a complete solution.

The one issue with cyber insurance 

Cyber insurance may help your business recover from an attack. But it does little to fight off attackers in the first place. 

Today, most insurance policies require basic cyber hygiene to qualify for coverage, such as having practices and plans to keep sensitive data organized, safe, and secure, with more advanced security helping to lower rates. Companies are allowed to self-attest their cyber protection. But, insurance companies are beginning to ask for objective evidence that controls are being met if marked implemented on a questionnaire. 

A recent article from Insurance Journal explains how one insurance company refused to pay out the policy after it determine that the company filing the claim didn’t actually follow its cybersecurity plans, allowing an attack to happen.

A complete solution for companies of any size includes cyber insurance, cybersecurity protection, and employee training.

A three-step plan

Anyone running a business knows there are certain operational requirements. Cybersecurity now joins traditional tasks like running payroll, obtaining Internet access, and purchasing office supplies. Developing and maintaining comprehensive cybersecurity practices is a must for any company that has customers, data, or employees. In other words, every company.

Because small business owners tend to wear many hats and involve themselves in core business activities, they often view cybersecurity as a challenge. But it doesn’t have to be. 

I’ve outlined a three-step plan for small businesses to establish a cybersecurity baseline and prepare for cybersecurity insurance coverage.  

Step 1: Assess your cybersecurity posture.

Start by making a list of all hardware, software, and online applications your business uses. Analyze the list for security vulnerabilities. That might include how you dispose of old and unused equipment or how often you install software updates. It could also include what password guidelines are used and how often you back up data. Additionally, whether employees connect to work systems remotely.

Step 2: Create a basic cyber hygiene policy.

With insights from your assessment, write out a set of practices (the rules, procedures, personnel, and schedules) to maintain good cyber hygiene. Minimally it should include:

  • Passwords: Complex passwords, changed regularly 
  • Software updates: Updating all software you use regularly and installing security patches when released
  • Hardware updates: Computers, smartphones, and other mobile devices need firmware updated regularly 
  • Management of new installs: Anything new that connects to your systems or internet access needs documented and installed properly. Employees should not download apps or connect to new accounts without permission 
  • Limit users: Only those who need admin-level access to programs should have access
  • Back up of data: All data needs backed up to a secondary source (such as a hard drive or cloud storage) to ensure its safety in the event of a breach or ransom.
  • A cybersecurity framework. Select a framework used by your industry or available from the U.S. government, like the NIST cybersecurity framework, to guide more advanced security standards. Even if you aren’t fully compliant with all guidelines right away, these frameworks can help you focus your plans and security investments.

Step 3: Do your insurance homework.

All cyber insurance policies are not created equal. Compare rates and coverage and ask about factors that lower rates. You may be able to get a lower insurance rate simply by switching on multi-factor authentication for your email accounts. Or completing online training classes! So, look for policies with valuable benefits. Like cyber investigators helping during an attack or legal aid to determine your liability to customers and vendors.

Cybersecurity is for every business, and cyber liability insurance has quickly become an important part of protecting the country’s small businesses. While the threats will continue to be challenging, preparing your business to face them is feasible with sound cyber hygiene practices.

The post What Every Small Business Needs to Know about Cyber Insurance appeared first on SmallBizTechnology.

]]>
62858
Selecting a Small Business Loan for Your Startup: Best Tips to Consider https://www.smallbiztechnology.com/archive/2022/10/selecting-a-small-business-loan-for-your-startup-best-tips-to-consider.html/ Fri, 28 Oct 2022 17:27:23 +0000 https://www.smallbiztechnology.com/?p=62801 With many jobs now going remote, and the internet makes connecting easier than ever before, many are turning toward their side hustle to take them to the next step. If done successfully, an earnest hobby can blossom into a wonderfully bustling small business. However as business increases and it’s time to take the next step, […]

The post Selecting a Small Business Loan for Your Startup: Best Tips to Consider appeared first on SmallBizTechnology.

]]>
With many jobs now going remote, and the internet makes connecting easier than ever before, many are turning toward their side hustle to take them to the next step. If done successfully, an earnest hobby can blossom into a wonderfully bustling small business. However as business increases and it’s time to take the next step, getting the assistance of a small business loan is an option that can open many doors for you and your company.

When selecting a small business loan for your startup you should be aware of all the ins and outs, to better outline your dos and don’ts. Here are five types of small business loans to take your business to the next level.

Startup Loan

Diverse, Fair Funding, Long Term

If your business is a ship just starting its voyage then the humble ‘startup loan’ is that perfect wind guiding your sails in just the right direction. These loans are all fairly specific to the individual and the nature of their business. There are numerous types one should seek out to better specify your business’s particular setup. This gives the borrower the power to fit the loan into whatever box they need.

The loan is built for novice businesses, offering loans from the low hundreds to a modest hundred-thousands. Think $500 – $500,000. The money is often available within one to two weeks, with interest rates running anywhere from 0-17%. These are often spread long term – think 20-25 years.

Business Line of Credit

Flexible, Short Term, Revolving

You’ve been in business for a couple of years, you need a slightly deeper baseline to either expand or weather the current climate and your funds are humble. You are a prime candidate for a business line of credit.

A ‘business line of credit’ covers anywhere from $1,000 – $500,000 on a revolving credit. This means that as opposed to a lump sum given to you, you have permission to dip into the loan’s allotted amount as much as you may need.

Typically this line has a 1-2 year maturity. Given that these loans are granted after two years in business, you need a certain amount of stability. Most lenders require a credit score of around 680, although a score of 580 can earn you this loan with the right lender.

Business Acquisition Loan

Targeted, High Ticket, Long Term

This loan has one purpose: buy into an existing business or franchise. Let’s say you love Chick-Fil-A, eh, Burger King – this is a fantasy, and you have no building, no license, and essentially no funding. This loan is for you.

The ‘business acquisition loan’ will let you seize that opportunity. This loan drops anywhere from $5,000 to $5,000,000 on your doorstep in around a month. And with a common 5% interest rate on the 10-25 year payment, you won’t be struggling while paying back the lender. This type of loan usually comes in several forms.

These are set-targeted loans intended to calmly let you buy a business’s assets, buy your way into a franchise or even acquire a whole company entirely. Having only a typical 15% down this loan can bring an entirely new scope to your business horizons.

Small Business Administration Loan

Slow, Modest Funding, Respectable Terms

An SBA or ‘small business administration’ loan is served to a small business, generally with the outlier of some special condition or requirement. They serve a fair range of funding and maturity rates. Funds go from that $5,000 – $ 5,000,000; with an average of $417,316 for the SBA 7(a) loan type. The benefit of this type of loan is that the SBA serves predominantly as an agency, and will add a layer of security between the borrower and lender.

The most common form of the SBA is the SBA 7(a). It can be used in many ways and has a deep range of funding, some going as low as $25,000 with minimum requirements. 7(a)s are often the most common. Additionally, an SBA 504 can be used for higher dollar loan amounts ($125,000 – 10,000,000). A 504 is often used for a particular business’s major projects or similar ventures.

The standard SBA involves lots of intense paperwork and can take up to several months to hit your pocket. This can be avoided with an SBA Express Loan that can have the paperwork filed in as little as 36 hours, however, even then the money may still take a month to hit. While often convoluted in their process an SBA does add security and extra reach for the disadvantaged business.

Short Term Loan

Fast, Small, Short Term

Need money quickly? Just how quickly? In the time it took you to put a timeframe to that question you could already be filling out the application for your ‘short term’ loan. And if that aforementioned hypothetical timeline was extremely detailed you might have already been able to submit that application.

Short-term loans happen fast. As soon as that submitted application is approved you can have up to $500,000 dollars in your hand in less than a day. That’s right, 24 hours. Typically you pay off short-term loans in 1-3 years. They have interest rates that can start as low as 8% but can climb very high depending on the lender.

Use short-term loans responsibly, to help shoulder pressing financial issues in a crunch. Examples could be your equipment breaking or needing to hire another employee to reach a looming deadline.

Business Term Loan

Reliable, Modest Funding, Modest Terms

If we were doing a vision exercise and asked ‘what is a loan?’ It’s likely that the ‘business term’ loan is the one that would come to mind. A lump sum (5,000-3,000,000), that you pay back over approximately 10 years, through set periods with interest. Not flashy, and has very little accounting magic. Most lenders tend to offer a flat rate of interest at a set pay period that does not change.

Use these loans for everything from setting up a second location, to a remodel, to purchasing equipment. The basic idea is, this is all you have. This is how much you need to give and how often you have to give it back. Think of this as a clear-cut option for the entrepreneur with a clear plan. Plus, the resources to make it happen.

Overall these loans can vary greatly in amount and terms from lender to lender. So it’s important to know your business and fetter out the circumstances and options that best suit your particular business and funding. While they are all tailored to specific needs, there is overlap in which you use and what you use them for. Think about what you’re trying to accomplish, how quickly you need the money, how much you need, and how much you can realistically pay back at the set period.

The post Selecting a Small Business Loan for Your Startup: Best Tips to Consider appeared first on SmallBizTechnology.

]]>
62801
Credit Card Chargebacks: What Most Do Not Know https://www.smallbiztechnology.com/archive/2022/10/credit-card-chargebacks-what-most-do-not-know.html/ Wed, 26 Oct 2022 17:35:29 +0000 https://www.smallbiztechnology.com/?p=62799 Credit Cards: The Giving Tree. The Iron Bank of Brazzos. Pooh Bear’s “Hunny” Supply. Okay, that last one may not have made sense. In the 1970s credit cards lacked regulation by the government and experienced relatively minimal usage by comparison. The now metaphorical “IOU” exists as a government and bank-backed promise that any recorded debt […]

The post Credit Card Chargebacks: What Most Do Not Know appeared first on SmallBizTechnology.

]]>
Credit Cards: The Giving Tree. The Iron Bank of Brazzos. Pooh Bear’s “Hunny” Supply. Okay, that last one may not have made sense. In the 1970s credit cards lacked regulation by the government and experienced relatively minimal usage by comparison. The now metaphorical “IOU” exists as a government and bank-backed promise that any recorded debt accrued will be paid in due time. This due time would allow for the implementation of a small percentage of interest, meaning credit card chargebacks.

Further, with this small interest off such payments extrapolated over hundreds of thousands. These numbers would aggregate into a much larger sum and thus fund the credit card company and its administrative operations. 

Hidden Aspects of Chargebacks

However, while this may seem simple in concept, there are many clear yet hidden aspects that fly under the radar of the casual credit card users (often) unwatchful eye. For example payment disputes from criminal activity cost merchants approximately 20 billion in 2021. A nearly 20% increase from 2020. 

The increase likely exists from the rapid growth of eCommerce. eCommerce is a market that sees itself growing to a total of 22% of the total retail market as of 2022. Similar projections paint the space covering nearly a third of the market by 2026.

In keeping with these trends is the industry’s growth with the 2020 brand-to-consumer (B2C) eCommerce market currently sitting at 4.01 trillion. This is a .34 increase since the space’s 3.67 trillion estimations in 2020.

When Can Customers Request Credit Card Chargebacks?

In many cases, the customer is well within their rights as a buyer to request a chargeback if given proper credence here are several options when a chargeback is an appropriate course of action.

  • Unauthorized charges or fraud
  • Additional, unwarranted charges
  • Damaged or defective orders
  • Order never delivers

But Think Before Ordering a Chargeback

However, on the other hand, customers should be wary of ordering a chargeback. On the business end, a chargeback can cause a business anywhere from $20-$100 in administrative fees. Even if the chargeback is later canceled the fees remain to cover the administrative cost – solely at the businesses’ expense.

If chargebacks occur to the point they exceed a predetermined threshold the business will be fined anywhere around $10,000. Wherein, if the business spends a significant amount of time over this threshold the bank will likely revoke their account. Additionally, merchants stand to lose over a 200% profit minimum on a non-returned item. 

On the customer end many stand to gain headaches and hassle while losing additional funds and most of all time. Especially cases in which they either have to return or attempt to track down a package. In some cases, the cardholder’s account closes with ramifications on their credit score. And lastly, the additional funds on the business may raise prices, which in the particular niche eCommerce space provides a loss for everybody.

Final Thoughts

It is important that integrity “lies” with both parties in the matter. Both stand to lose significant investments of time, money, and opportunity. There needs to be a trust integral to the commercial bastion. If neither side tries to game the system much of this mess can be avoided and if an occurrence does happen to poke its head, both parties can then know it was all an earnest mistake.

The post Credit Card Chargebacks: What Most Do Not Know appeared first on SmallBizTechnology.

]]>
62799
NINJIO Acquires DCOYA https://www.smallbiztechnology.com/archive/2022/10/ninjio-acquires-dcoya.html/ Mon, 24 Oct 2022 12:00:39 +0000 https://www.smallbiztechnology.com/?p=62819 Q: What products or services do you sell? NINJIO offers cybersecurity awareness training and simulated phishing. Our solutions engage and educate users to create a healthy skepticism about online interactions. This is so they can keep their companies safer from online threats like ransomware, phishing, and other social engineering attacks. Q: What is NINJIO known […]

The post NINJIO Acquires DCOYA appeared first on SmallBizTechnology.

]]>
Q: What products or services do you sell?

NINJIO offers cybersecurity awareness training and simulated phishing. Our solutions engage and educate users to create a healthy skepticism about online interactions. This is so they can keep their companies safer from online threats like ransomware, phishing, and other social engineering attacks.

Q: What is NINJIO known for?

NINJIO is known for its animated 3-4 minute microlearning episodes that each focus on a specific cyberthreat, teaching viewers how to identify it, avoid it, and keep companies safe from hacks. NINJIO’s American Anime style of animation is known for its visual excitement that engages viewers in the first few seconds. Our episodes feature Hollywood-style storytelling, each written by a member of the Writers Guild of America who has written or directed over 72 episodes of CSI:NY and Hawaii 5-0. We also feature famous actors like Jon Lovitz, Stacey Keach, Robert Davi, and Joey Lawrence. This ensures that each “mini-movie” is interesting as well as educational. Each NINJIO episode is based on a recent real-life hack. When viewers see a NINJIO episode, they often think, “Wait, didn’t I just hear about this happening?” This is part of why NINJIO’s educational methodology works so well.

NINJIO’s educational approach is based on the science of how adults learn. We use the same case study approach as leading graduate schools, with each episode featuring one clear issue, a step-by-step examination of how the issue happened, how to avoid it in the future, and simple steps that an individual takes to stay safe online.

NINJIO also offers a simulated phishing platform that allows security professionals to reinforce learning with tests to ensure that lessons then become applied. With an available managed service phishing offering, NINJIO is a simple, turn-key solution for small and medium-sized businesses that are likely to have more needs from their security department than people to fulfill them. NINJIO’s DOJO platform combines the deployment of NINJIO training and simulated phishing for ease of use, reporting, and automation with opportunities for unlimited customization of phishing tests.

Q: How did NINJIO start?

NINJIO started as an idea from its founder, Zack Schuler. Zack had started and grown a managed services IT business. He saw over and over that many of his (often small business) customers kept receiving hacks. Ultimately because someone made a simple mistake. Frustrated, Zack saw no effective solutions existed to drive safer online behavior among end users. So, he decided to start his own.

He connected with a college friend who was a successful television writer and exceptionally talented animator. They began season one of NINJIO. Zack is now a board member, and the company is led by Dr. Shaun McAlmont, an acclaimed leader in adult learning. He built on Zack’s foundation and employed proven cognitive science techniques to drive even better behavior change outcomes from the NINJIO approach.

Q: Tell us about the importance of DCOYA acquisition by NINJIO.

DCOYA is the leading simulated phishing solution in Israel. It has developed novel ways to assess and help end users be safer online. DCOYA’s combination of behavioral science and a personalization approach helps identify specific attack vectors. To these, each individual is susceptible. So, it delivers educational content that speaks specifically to those areas of improvement. This data, combined with DCOYA’s machine learning-based reporting and assessments, allows companies to predict risky behavior and avoid it, rather than managing incidents after they happen.

Together with NINJIO’s industry-leading content and training, the combined solution offers companies both proactive training and proactive simulated phishing to engage, educate, and avoid risky behavior.

Q: In what ways does this help small businesses?

The hardest hit by modern hackers often includes small businesses. Typically underfunded and understaffed for cybersecurity, SMBs are where hackers find ample opportunities for “quick wins”. But, most SMBs simply cannot afford to be hacked from a budgetary, reputational, or time standpoint.

Additionally, SMBs typically lack ample support for their IT or cybersecurity teams, which are often one and the same. NINJIO’s white glove managed service approach and low cost means that we become a force multiplier for in-house teams that typically rely on NINJIO to deploy training, simulated phishing, user management, and reporting. This allows internal teams to focus on other areas of cybersecurity.

The post NINJIO Acquires DCOYA appeared first on SmallBizTechnology.

]]>
62819
5 Key Areas Your SME Can Improve With Digital Tools https://www.smallbiztechnology.com/archive/2022/10/5-key-areas-your-sme-can-improve-with-digital-tools.html/ Tue, 18 Oct 2022 19:32:17 +0000 https://www.smallbiztechnology.com/?p=62793 Entrepreneurs are operating in a digital-first business world. Additionally, any small and medium-sized companies not using up-to-date technologies or digital tools are only making it harder for themselves to grow and succeed. Today, there are countless cost-effective digital tools on the market that come with a short learning curve. Likewise, if your business incorporates the […]

The post 5 Key Areas Your SME Can Improve With Digital Tools appeared first on SmallBizTechnology.

]]>
Entrepreneurs are operating in a digital-first business world. Additionally, any small and medium-sized companies not using up-to-date technologies or digital tools are only making it harder for themselves to grow and succeed.

Today, there are countless cost-effective digital tools on the market that come with a short learning curve. Likewise, if your business incorporates the right solutions, you might be surprised how quickly you’ll experience healthy growth. So, below we share five areas in which every SME should consider incorporating digital tech.

1. Accounting

You don’t have to be a business owner for long to understand the importance of money management. Moreover, making one bad decision or overlooking a single detail can put your company in a poor financial position and hinder its ability to grow.

Fortunately, as Geekflare points out, there are cloud-based accounting solutions to help you deliver electronic invoices to customers, which can minimize late payments and improve cash flow. Moreover, some software will even let you store and categorize your receipts to help you maximize tax deductions. So, look for an integrated accounting system that works alongside your other digital tools.

2. Business Processes

Business process management (BPM) is a discipline that ultimately helps companies optimize their workflows. By automating menial tasks, BPM can allow your team to streamline business operations that were once laborious. And since it frees up your employees’ time for working on more purposeful tasks, it should be relatively easy to get your team on board. Create a BPM framework, regularly track its effectiveness, and act on the monitoring data to continuously improve each process.

3. Mobile Apps

More and more small and medium-sized businesses are developing mobile apps. The primary reason is that it can help your business grow in virtually every aspect. If you’re wondering whether your SME needs to build an app, ask yourself the following questions:

  • Do you want customers to have an easier time finding you?
  • Do you want to facilitate more brand loyalty?
  • Could you benefit from collecting more data to personalize the customer experience?
  • Would you like to provide customers with a smoother shopping experience and easier payment processing?
  • Do you need to build your social media presence?

Developing a mobile app can help your business in all these areas. Also, considering how much it can spur growth, the upfront investment of hiring a professional web developer will quickly pay off.

4. Marketing

No matter how unique and high-quality your product or services are, your SME will not stand the test of time without implementing impactful marketing strategies. Fortunately, as POWR notes, plenty of digital tools can help your team devise and execute marketing campaigns that boost your customer base. So, research the many tools on the market related to these essential marketing disciplines:

  • Website building
  • Web analytics
  • Search engine optimization (SEO)
  • Social media marketing
  • Email marketing
  • Customer relationship management (CRM)
  • Lead generation

One type of marketing you shouldn’t neglect is content marketing. Because through well-written blog posts and social media updates, you can reach a large audience and communicate directly with potential customers. This allows you to build awareness about your products or services, answer common questions, and provide valuable information to your target audience. Also, it’s easy to learn more about content marketing strategies.

5. Collaboration

Lastly, your team needs software that makes communication and collaboration simple and easy. The right solutions will foster better teamwork on many different tasks — general or specialized.

Moreover, there’s no denying collaboration is crucial in the workplace, which is why every SME should consider adding collaboration tools to their arsenal. Likewise, any software that can boost productivity and efficiency is worth exploring, whether you need video conferencing, project management, cloud document storage, team chat, or time tracking. Some of the top products available include Google Workspace, Microsoft 365, Basecamp, and Slack.

You don’t want your SME to fall behind in the digital-first world. So, to position your team for long-term growth and success, make sure you invest in any software that will improve your decision-making, money management, customer experience, content marketing strategies, and collaboration. You might be surprised how quickly your managers and employees can adopt some of the tools above. You’ll also realize substantial improvements in no time.

The post 5 Key Areas Your SME Can Improve With Digital Tools appeared first on SmallBizTechnology.

]]>
62793
How to Boost the Online Presence of Your Real Estate Business https://www.smallbiztechnology.com/archive/2022/10/how-to-boost-the-online-presence-of-your-real-estate-business.html/ Thu, 13 Oct 2022 15:56:35 +0000 https://www.smallbiztechnology.com/?p=62781 Having an online presence is of key importance for every business. It is an aspect that will help your real estate business and success grow. There is more to building an online presence than posting content on social media. To succeed in today’s highly digital and tech-driven world, you need to be out there, besides […]

The post How to Boost the Online Presence of Your Real Estate Business appeared first on SmallBizTechnology.

]]>
Having an online presence is of key importance for every business. It is an aspect that will help your real estate business and success grow. There is more to building an online presence than posting content on social media. To succeed in today’s highly digital and tech-driven world, you need to be out there, besides offering quality products and services. If you are not present online nowadays, it’s like you don’t even exist. The online presence helps you expand your business, first locally, then regionally and globally. You can hardly achieve that without being present online. We live in a highly competitive world, and we should use all means at our disposal to reach success.

The steps to boosting the online presence of your real estate business consist of a few crucial ones. These are investing in a professional website and optimizing it for SEO. Additionally, starting a blog and posting insightful content is what makes people come back to your website. Moreover, what also helps a great deal is investing in paid marketing such as Google AdWords and being active across social media channels.

Invest in a professional website

Your website is the first thing your prospective clients see – so, make it worthwhile. You should invest in a professional website, as it is an investment into a first impression. And we all know how important first impressions are. A website that will keep the clients on it is characterized by a modern, sleek design. The listings of properties should have professional, high-resolution images with detailed descriptions. What you can also include is high-end tech and virtual tours of properties. In that way, people can go through the property virtually and sneak a peak. The website should also be user-friendly and easy to navigate. This is the first key step in building an online presence for your real estate business.

Optimize your website for SEO

After you have created a professional and appealing website, it’s time to optimize it for search engines. If your website is not optimized for search engines, people won’t be able to find you, based on the service they’re looking for and the ones you’re offering. So, we could say that this step is equally important as the first one. It is a natural extension of the first step. What you do with SEO is basically help Google rank you in the top results when people are searching for a specific thing you’re offering n your website. An SEO specialist can help you optimize your website for SEO. Remember that it takes time for SEO to start being effective.

For example, a practical example would include a real estate business, located in Sydney. Let’s assume that your business focuses on Inner West Sydney. You would optimize your website in such a way that people searching for real estate in Strathfield, find you among the first few results on Google. And you can achieve that by optimizing your website properly.

Start a blog

Starting a blog on your website is yet another of the powerful tools you can use to boost your online presence. Real estate is such a field that offers plenty of space for blogging on different topics. People don’t know much about real estate practices, so starting a blog would be a great way to share some insightful and useful content. People like reading professional blog posts about the topics that interest them explained in simple language. You can find out which topics are hot currently and write about those. In that way, you’ll have an opportunity to attract new potential clients to your website. Make sure that you update your blog frequently, at least once a week.

Consider paid marketing such as Google AdWords

Digital marketing consists of a few segments – one of the paid ones is Google AdWords. This can be a great marketing strategy as you are charged for your ad only when someone clicks on your ad. It is also called pay-per-click marketing. This kind of marketing is based on keywords, so these ads will only pop up for those people conducting related searches. So, it is highly targeted. For a successful Google AdWords campaign, it is best to hire a PPC expert.

Be active across social media channels

When it comes to social media, there are plenty of them. However, that doesn’t mean that we should be active on every single one of them. You should find out which social media channels are relevant for real estate and focus on making a few great business pages that will be effective for your business. You should respond to comments, share content, and interact with people generally.

Building an online presence for any business takes time – so, be smart about every step and don’t rush it for better long-term results.

The post How to Boost the Online Presence of Your Real Estate Business appeared first on SmallBizTechnology.

]]>
62781
Why Every Department In Your Organization Needs To Be Customer-Centric https://www.smallbiztechnology.com/archive/2022/10/why-every-department-in-your-organization-needs-to-be-customer-centric.html/ Tue, 11 Oct 2022 19:28:08 +0000 https://www.smallbiztechnology.com/?p=62762 Customer experience expectations keep rising, and consumers have more choices online than ever. Two-thirds of consumers worldwide told one global survey recently that “they’re likely to switch companies for a better digital experience”. That willingness to switch shows that eCommerce and omnichannel retailers need to get CX right, consistently. This way they build customer loyalty […]

The post Why Every Department In Your Organization Needs To Be Customer-Centric appeared first on SmallBizTechnology.

]]>
Customer experience expectations keep rising, and consumers have more choices online than ever. Two-thirds of consumers worldwide told one global survey recently that “they’re likely to switch companies for a better digital experience”. That willingness to switch shows that eCommerce and omnichannel retailers need to get CX right, consistently. This way they build customer loyalty and customer-centric practices, and prevent churn.

Because the customer journey now has so many potential touchpoints, having a siloed CX team is no longer enough. Now, the customer experience needs to be a top priority across the organization — not just in the marketing department. Here’s what to consider as you make your company more customer-centric.

Product Teams Need Clarity on What Customers Want

Among the 71% of consumers who switched brands last year. 58% did so for better product quality, per Salesforce’s 2022 State of the Connected Consumer report. Customer centricity starts with knowing what your customers want, why they want it, and how they will use it. Even if the product team has access to the same customer persona data as the marketing team (and if they don’t, they should), deciding what products to build or source is a continual challenge that’s shaped by consumer trends, economic forces, and the quality of the supply chain.

Customer data can help inform product decisions if it’s granular and comprehensive enough. For example, in addition to knowing which existing products have sold well, the product team can use the voice of customer data from product reviews, social media conversations, and customer-service feedback to identify the features customers like and use and those they don’t.

AI-powered demand forecasting tools can help product teams see the details that can separate a winning product from a dud. One demand forecaster recommends testing products that include “20 or 30 customer-centric attributes” as opposed to a handful of merchant-focused attributes, then evaluating their appeal and forecasting demand with an algorithm that identifies the most important attributes to customers. That data can then go back into the algorithm along with the next season’s sales data. It creates more precise product selection and development over time.

Service Teams Need to See Complete Customer Histories

Customer service teams can reduce customer churn, increase loyalty, and even drive revenue. But only if they have the insights they need to deliver the kind of customer-centric service experience consumers expect. The proportion of consumers who say that the experience a company delivers matters as much as the products and services have risen from 80% in 2020 to 88% now, according to Salesforce. When it comes to contacting customer service, that survey found that 83% of customers expect to reach a person immediately. The same number expect one customer service person to solve their complex problems.

When customer service agents have the customer’s purchase and customer-service contact histories available, they can understand the issue faster and save the customer time and frustration explaining that issue. If agents also have support from CS solutions that can analyze that customer data along with product data, they can lead the customers through remote troubleshooting. Or suggest the next steps for resolving the problem without transferring the customer to another person or making them wait on hold. Automated, personalized CS tools can also suggest related products that the agent can offer as upsell or cross-sell options. And the data from each customer service engagement can help those AI/ML tools become increasingly accurate.

UX, Commerce, and Fraud Teams Need Unified Visitor Insights

Understanding what customers do when they visit your website or app is critical to improving CX. There are a number of UX elements to consider. This includes from accessibility and ease of navigation to localization for different markets and personalization for each customer. Two critical areas to focus on are customer recognition and cart abandonment.

Customer recognition is the key to displaying personalized product recommendations and other content. It’s also one of the keys to avoiding false declines during the checkout process. However, the data that supports personalization and the data that drives fraud control aren’t always unified. That can lead to order rejections that undermine the customer’s feeling of being recognized. Ultimately, it can push them to switch companies. For example, in ClearSale’s State of Consumer Attitudes on Ecommerce, Fraud & CX 2021 report, 40% of online shoppers in the U.S., U.K., Mexico, Canada, and Australia said they’d boycott an eCommerce retailer after a false decline. More than a third also said they would complain about the site on social media.

Unifying those data sets, with proper permission, can reduce false declines and improve CX. So it can carefully analyze how customers behave during checkout. Complicated or slow checkout processes pushed 35% of the consumers in the same survey to abandon checkout at least once within the past year. If those shoppers found a competitor with an easier checkout, it’s unlikely they came back to the store with a frustrating checkout experience.

Final Thoughts

Unifying data and making it visible across the organization is important. But making your entire organization more customer-centric requires more than sharing data and insights. There also needs to be a top-down commitment to change. This can include a chief experience officer or similar leader, One who can own the process and connect with different departments and rethink siloed processes and technologies. It’s a long-term process. But, with customer experience expectations and consumers’ willingness to switch companies continuing to rise, it’s an important process to begin now.

The post Why Every Department In Your Organization Needs To Be Customer-Centric appeared first on SmallBizTechnology.

]]>
62762
How to Manage a Business from a Rental Property https://www.smallbiztechnology.com/archive/2022/10/how-to-manage-a-business-from-a-rental-property.html/ Fri, 07 Oct 2022 16:27:21 +0000 https://www.smallbiztechnology.com/?p=62758 Running a business from home provides numerous advantages over having an office such as low overhead costs, savings on not having to commute, tax breaks, and much more. In this article, we’ll explore the best steps aspiring entrepreneurs should take to start and manage a business from a rental property. Prioritize Safety  Data is an […]

The post How to Manage a Business from a Rental Property appeared first on SmallBizTechnology.

]]>
Running a business from home provides numerous advantages over having an office such as low overhead costs, savings on not having to commute, tax breaks, and much more. In this article, we’ll explore the best steps aspiring entrepreneurs should take to start and manage a business from a rental property.

Prioritize Safety 

Data is an integral element of your business’ success as it can help you predict market trends, learn about customers’ purchase behaviors, identify competitor weaknesses, and much more. But, if your data falls into the hands of bad actors, it can cause significant damage to your finances and reputation. 

Here are some tried and tested methods to keep your data safe:

  • Install antivirus and malware protection software on all machines used for business. This can include mobile phones, tablets, laptops, desktops, etc.
  • Integrate 2FA (two-factor authentication) for all business-related accounts.
  • Create strong passwords which include a combination of numbers, special characters, and a mix of upper and lower case letters.
  • Back-up data to a secure server periodically. If your data is stolen, a backup will allow you to recover faster and prevent financial difficulties.

Additionally, remain vigilant while surfing the internet on work gadgets, as 35% of security breaches include an element of social engineering. For instance, a hacker may impersonate themselves as a service provider (bank, cell phone company, etc.) and make you click on a phishing link disguised as a payment link for payments. As good practice, always check the sender ID. If in doubt, reach out to your service providers personally regarding the communication. 

Use Digital Tools for All Business Projects

When you’re crunched for space, the last thing you want to deal with is paperwork. Not only is paperwork tedious to manage, but it requires ever-increasing spending on printing and storage. Part of the trick to managing a business from a rental property is by working smarter, not harder. The smarter way to work is to use digital tools for all business projects, such as:

  • Venmo: One of the leading payment platforms on the market, Venmo allows you to make and receive payments in an instant. Additionally, all records will be stored digitally on your account and can be accessed at any time.
  • DocuSign: Rather than printing and sharing contracts, use apps such as DocuSign to share them via email. Additionally, the app allows you to sign documents digitally and protect them with encryption.
  • Buffer: When it comes to managing multiple social media handles, social media management apps like Buffer are a must. Buffer allows you to upload content simultaneously across all channels, create performance reports, and manage user interactions from a central dashboard.
  • Accounting Software: Struggling to manage business finances? Accounting software is just what you need. Using this tool, you’ll be able to create financial statements with just a few clicks, providing complete clarity regarding finances and future business decisions.

Designing Your Space

Here are tips for designing and completing your space from furniture to lighting:

  • Design the Office for Success: According to the SBA, 50% of all businesses in the United States are run from home, which means that having limited space should not be a barrier to designing a functional home office.
  • Keep Furniture to the Minimum: An ergonomic chair, desk, and storage is the bare minimum needed for a workstation. For storage, consider purchasing vertical shelving as it allows you to store more in a small space.
  • Buy Some Houseplants: Working from home can be stressful, but research shows that houseplants serve as natural stressbusters, helping individuals maintain a positive mindset throughout the workday. Additionally, they purify the air of toxins and reduce noise disturbance. 
  • Install Good Lighting: Working in bad lighting can lead to eye strain, headaches, and irritability at work. For days when you work well into the night, it’s important to have good quality lighting in the office. The best option is to purchase lamps or ceiling lights that use LEDs. 

Completing Your Space

  • Invest in High-speed Wi-Fi: A reliable, fast internet connection is a must for home-based businesses. Research the best providers in your area and compare them based on speed, reviews, and pricing. Opt for the provider that best meets your needs regarding bandwidth and price. As a business, you could be eligible for corporate pricing, hence remember to inquire regarding that.
  • Check Your Lease: As you’ll be running the business from a rented apartment, it’s important to confirm that you’re legally allowed to do so. The lease document provided to you by the landlord or the HOA (homeowners association) should include clauses for what type of businesses could be run from the property. Additionally, you’ll need to adhere to any requirements included by the owners.

Furthermore, speak with your insurance provider to check whether your renter’s insurance will cover liabilities arising from the business. If you need to purchase separate business insurance, it’s best to do it at the earliest. Do not launch the business before completing these formalities to avoid any future inconveniences.

Apply for Required Licenses 

Depending on the industry and type of goods sold, you may need to apply for licenses or permits. On average, licenses and permits take a couple of weeks to obtain. You need to gather paperwork, submit applications, make payments, etc. Hence, make this a priority and start the process as soon as possible.

Take Advantage of Tax Deductions

Home-based business owners are eligible to claim business-related expenses as tax deductions, which can include:

  • Cost of equipment such as laptops, office supplies, etc.
  • Expenses related to homeowner’s insurance, HOA fees, mortgage interest payments, and more.
  • Cost of repairs made to the space used for business activities.

While you can claim these expenses as a sole proprietor, register the business as an LLC or an S Corp. They protect personal assets and finances from business-related liabilities. Establishing a business registers it as a separate legal entity, unlike in a sole proprietorship, where the business and owner are considered the same entity.

Plan for a Larger Space

If you think your current space will become insufficient in the near future, look at larger apartments to move into. Look for areas where the cost of living is lower. This allows you to rent a larger space for less and bring down business expenses as well.

Along with a workspace, look for a home that includes space for personal activities as well such as an extra room that can be converted into a gym or entertainment space. Use an apartment search tool to browse properties in different neighborhoods and visit the apartment before making a final decision.

Creating the perfect home office in a limited space will require leveraging the power of technology, purchasing minimal furniture, and investing in a fast, reliable internet connection. Additionally, prior to signing, get a confirmation in writing from the landlord or the HOA granting you the right to manage a business from the rental property. When it comes time to expand the business, look for a larger property in a better neighborhood that strikes a balance between your personal and professional needs.

The post How to Manage a Business from a Rental Property appeared first on SmallBizTechnology.

]]>
62758
The Impact of Hybrid Database Architecture on Small Business Projects https://www.smallbiztechnology.com/archive/2022/10/the-impact-of-hybrid-database-architecture-on-small-business-projects.html/ Wed, 05 Oct 2022 19:29:17 +0000 https://www.smallbiztechnology.com/?p=62742 As businesses transition to hybrid workforces, databases and project management systems must also adopt a mixed approach. Hybrid cloud servers enable companies to communicate and share information more efficiently. What qualifies as hybrid database architecture? What are its everyday applications? How can it help your business? Let’s explore these questions and see what the hype […]

The post The Impact of Hybrid Database Architecture on Small Business Projects appeared first on SmallBizTechnology.

]]>
As businesses transition to hybrid workforces, databases and project management systems must also adopt a mixed approach. Hybrid cloud servers enable companies to communicate and share information more efficiently. What qualifies as hybrid database architecture? What are its everyday applications? How can it help your business?

Let’s explore these questions and see what the hype is about.

What Is Hybrid Database Architecture?

First, it’s vital to nail down a concrete definition of hybrid architecture. This type of database possesses features of two distinct structures: relational and NoSQL. Relational databases store information in the form of traditional systems, namely tables. Employees retrieve data from these structures with language commands.

NoSQL — an abbreviation for “not only structured language queries” — is a database design that enables storing information outside of traditional relational structures. It uses document stores, key-value stores, graphs, and other unique methods to make it easier for complex organizations to access information. However, NoSQLs can be inconsistent.

A hybrid database architecture possesses the positive qualities of both structures. It stores data on a physical disk and in the software’s memory, combining to create a singular engine where analytics and collaboration can occur simultaneously.

A hybrid cloud is designed to break down the wall between data processing and analytics, enabling businesses to make quicker, more informed decisions about their projects. So, here’s a deeper dive into hybrid architecture’s impact on small businesses.

How Hybrid Architecture Helps Small Businesses

There are many benefits that hybrid database architecture can bring to small businesses, including better productivity, heightened security, and reduced costs. It can handle more data than the average relational or NoSQL database. Users also have more control over the information it collects. Here’s how it can help your company.

  • Better Productivity

Relational databases have limited amounts of space for data storage. Once you reach the limit, you must expand the server’s CPU, RAM, and solid-state storage device (SSD). NoSQL databases are also limited, requiring you to add more nodes over time. Everything happens on a physical disk.

A hybrid database enables you to back up your data regularly through the software’s memory. No manual alteration is required. This structure allows employees to organize and retrieve information more quickly. Hybrid databases also have automated features that analyze the available statistics and help workers create project plans with a high probability of success.

Other databases use horizontal and vertical storage techniques, while hybrids use rows and columns. This structure helps employees analyze and distribute the data with greater efficiency. This function even has a name — hybrid transactional and analytical processing (HTAP). The design is ideal for the modern world’s fast-paced work environment.

  • Heightened Security

Hybrid databases inherit the flexibility of NoSQL databases, but they also have the security features of relational databases. They use SQLs to create a standardized interface that only authorized users can use. Additionally, since hybrid databases utilize hardware and software, businesses can store their most sensitive data on a private cloud to protect it.

Authentication and auditing are near-automatic with hybrid databases. Managers can easily track employee activity, monitor important datasets, and identify emerging threats. It also helps ensure the company follows industry standards or regulations by spotting human errors.

  • Reduced Costs

Small businesses need to find money-saving solutions wherever possible. Optimizing data storage with a hybrid database can save lots of money by eliminating hardware costs and assisting with project management.

The cost of replacing hardware and third-party servers can debilitate a small business. Hybrid databases provide the option of using private servers, keeping storage costs low, and freeing up funds for other endeavors. This factor is more important than ever as companies center their operations on their websites and build remote workforces.

Most businesses aren’t reducing salaries for qualified employees to avoid labor shortages. Additionally, expensive digital tools like intelligent automation are becoming mainstream. Small companies that want to keep up with new technology and retention strategies must cut costs elsewhere. Hybrid databases help them accomplish that goal.

Hybrid Databases Belong in the New Working World

Many aspects of the workplace have seen drastic changes in the last few years, from new employee expectations to never-before-seen automated technology. Hybrid databases belong in the working world because of their ease of use, heightened cybersecurity, and reduced costs. They will partly influence upcoming business trends and help small businesses adapt.

The post The Impact of Hybrid Database Architecture on Small Business Projects appeared first on SmallBizTechnology.

]]>
62742
How to Target the Right Audience for Your Baby Clothes Website https://www.smallbiztechnology.com/archive/2022/09/how-to-target-the-right-audience-for-your-baby-clothes-website.html/ Mon, 26 Sep 2022 16:22:22 +0000 https://www.smallbiztechnology.com/?p=62692 Having quality baby clothes and a great, user-friendly website is not enough to start generating revenue. First of all, there needs to be a need for the items you’re selling. Then, you need to employ the right strategies to reach your target audience. So, you need to both have potential buyers and know how to […]

The post How to Target the Right Audience for Your Baby Clothes Website appeared first on SmallBizTechnology.

]]>
Having quality baby clothes and a great, user-friendly website is not enough to start generating revenue. First of all, there needs to be a need for the items you’re selling. Then, you need to employ the right strategies to reach your target audience. So, you need to both have potential buyers and know how to appeal to them. If you have a baby clothes website and you are not satisfied with your current strategy to reach new customers, keep reading to learn about how to target the right audience with these simple steps.

First of all, you need to have the right audience in mind. Who is your target audience, what is their age range, and what jobs do they do – these are just some questions you should be asking yourself. Then, the next step is about choosing suitable platforms and social media where you will reach those people. Meanwhile, you should start compiling your keyword list. They will help you in creating ad copy. Additionally, it would be great to set up your budget for advertising. 

  • Start with choosing the right audience

Even though choosing the right target audience might seem like an easy thing to do, it is in fact not so easy. It goes further than just noting that the right target audience is parents. You need to dig a bit deeper. Consider what type of parents are you targeting: new parents, moms, dads, and single parents. This is important for every type of parent to look for different types of baby clothes. 

For instance, consider this. New parents would probably focus on safety, while parents with at least one more child will want items that make their life easier. A good strategy to start with is to make a list of products and note down a list of features for each one. You should have your one unique selling point feature. Then, consider who would need that type of product, and voila – you have your target audience for that particular product.

  • Choose suitable platforms and social media

The next step refers to choosing suitable platforms and social media channels. Not all platforms and social media channels are suitable for all types of products, that’s why you should be careful and considerate when choosing them. It’s not the point to create profiles across all social media channels. You should start small, with one or two most significant ones at a time. For instance, Facebook and Instagram offer you the possibility to highly customize your audience according to several factors such as their location, age, occupation, interests, and others.

On the other hand, Pinterest is great for creating different looks that can appeal to your audience. So, for example, if you’re selling baby knitwear, you could create cute looks and post them on Pinterest, which parents (most often moms) can save to their collections and perhaps decide to purchase the items they saw.

  • Come up with a plausible keywords list

Keywords are the way to help people find you more easily. They are essential for advertising. Keywords refer to the most popular words and phrases people type in Google when searching for a particular product. How do you start? For each product that you sell, you should create a list of generic keywords.

When you have that finished, you should go to Google and run a search for those keywords. You can use different strategies here to check which keywords work best for you. You can use Google Keyword Planner, Moz, Ahrefs, and a simple Google search and “people always ask” and “searches related” sections. When looking for keywords to use in your copy and website, focus on search volume, cost per click, and difficulty for each keyword.

  • Create ad copy

After you have finished all the previously mentioned steps, it’s time you moved to create ad copy. The right ad copy will attract the target audience you desire. How you phrase your ad copy highly affects whether potential customers will purchase the product. As you’re selling baby clothes, your ad copy should always focus on what would prompt a parent to buy that particular product. There are several great strategies for writing ad copy that will get you revenue. First of all, you should answer parents’ questions and concerns. Then, you should add your unique selling proposition. And of course, high-quality images of the product with a genuine description. 

  • Set up a budget for advertising

It’s also key to set up a budget for advertising. Your budget shouldn’t be too little or too much. Every business is different so there isn’t a right amount that will work for every business. When determining your budget, there are several factors you should be mindful of. Consider how competitive your business is. The more competitive, the more ad money you need to invest. Moreover, you should also consider your conversation rate goals. Also, consider whether you want to rank first on Google, where you’re targeting your ads, and whether you’re outsourcing them. 

Coming up with the right target audience for a baby clothes website is not an easy thing to do, there are several important aspects to consider. You should go step by step in order to create a plausible marketing strategy that will bring you more revenue.

The post How to Target the Right Audience for Your Baby Clothes Website appeared first on SmallBizTechnology.

]]>
62692
6 Tools to Make Life as a Solopreneur Easier https://www.smallbiztechnology.com/archive/2022/09/6-tools-to-make-life-as-a-solopreneur-easier.html/ Mon, 26 Sep 2022 16:12:04 +0000 https://www.smallbiztechnology.com/?p=62746 Solopreneurs are often trying to manage their business operations by themselves. They often spread themselves too thin and get burned out easily. This method of running a business isn’t sustainable or efficient and can hinder growth. You need to make life easier as a solopreneur. As a solopreneur who cannot hire employees or a team […]

The post 6 Tools to Make Life as a Solopreneur Easier appeared first on SmallBizTechnology.

]]>
Solopreneurs are often trying to manage their business operations by themselves. They often spread themselves too thin and get burned out easily. This method of running a business isn’t sustainable or efficient and can hinder growth. You need to make life easier as a solopreneur.

As a solopreneur who cannot hire employees or a team yet, you should consider using tools or software to give you some support. Online business applications can help you run your business more efficiently at little to no cost.

6 Tools to Make Life Easier as a Solopreneur 

Solopreneurs or small business owners should use technology to their advantage. It helps to optimize their processes and save a lot of time. Below are some of the applications or tools that can make your life easier as a solopreneur. 

1. DocuSign

DocuSign is an electronic signature tool that you can use to sign documents on practically any device from anywhere in the world. It’s a completely free tool that can help you manage, sign, send, and store all your contracts. 

Likewise, you can upload several documents or contracts to DocuSign including rental/lease agreements, financial documents, healthcare documents, permission slips, insurance documents, sales contracts, offer letters, liability waivers, etc. 

DocuSign also integrates with Zoom, Microsoft products, Oracle cloud solutions, Salesforce, Google products, Workday, Stripe, and more. Your completed or signed documents are securely stored and can be accessed anytime.

2. Shoeboxed 

Shoeboxed is a digital application that helps to organize, categorize and turn paper receipts into digital images that can be accepted by the Internal Revenue Service (IRS). It’s a digital receipt app that makes filing taxes easier.

So, you can upload receipts through the Shoeboxed app or send pictures of your receipts in an email. Alternatively, their prepaid Magic Envelope can be used to mail your paper receipts directly to their processing facility.  

Additionally, Shoeboxed extracts the most important data points on your receipts and categorizes them by vendor, payment type, total amount spent, and date. You can also export, share and print all the information you need for tax preparation. 

3. Collective 

Collective.com is a back-office management solution for solopreneurs. They can help you form or restructure your small business to become an S Corporation election to legally alleviate some tax liabilities and save money.

According to a Collective review, the platform can also assist with accounting, bookkeeping, payroll, and taxes. So, as a member, you’ll gain access to their online platform which features useful business tools like Gusto and QuickBooks.

Many Collective.com reviews confirm that the team helps to simplify business setup and manage their finances for them. Your solo business won’t require an in-house accountant anymore. They also ensure you remain compliant with federal and state laws. 

4. Venmo 

Venmo is a mobile peer-to-peer (P2P) payment app for fast and easy transactions on the go. If you’re a solopreneur who sells goods on Facebook Marketplace or other e-commerce platforms, you can collect Venmo payments. 

Once you set up a Venmo business account, you can receive payments with your username, integrated Shopify and PayPal checkout, and a unique QR code. It also charges merchants a fee of 1.9% plus 10 cents per transaction.

Venmo provides the ability to refund customers directly from their app. It also sends a 1099-K tax form to business users who meet or exceed federal and state reporting thresholds. You can also enable tipping on payments.

5. Prialto

Prialto is all about providing virtual assistants that improve productivity and eliminate the headache of time-consuming tasks. They can relieve a solopreneur of many administrative tasks, sales, and operational functions. 

Rather than work from home or a call center, their virtual assistants operate from managed offices. Also, they are often supported by U.S.-based engagement managers who serve as partners to clients and coaches to assistants. 

Additionally, Prialto’s virtual assistants can provide support for tasks like calendar management and scheduling, document production and management, CRM data management and cleanup, and other back-office operations.

6. Buffer

Since solopreneurs don’t have big marketing budgets, one of the easiest and low-cost ways to promote your products/services is through social media. Buffer is a tool that allows you to manage your social media accounts easily. 

You can use Buffer to expand your reach and engage your followers. It offers two services – Publish and Analyze. Indeed, this means you can plan, and schedule social media posts. You can also see metrics on how your content is performing.

Buffer supports social media apps like Twitter, Facebook, Instagram, LinkedIn, and Pinterest. Other benefits include a browser extension, the ability to view and track top-performing posts, and easy integration with popular apps. 

The post 6 Tools to Make Life as a Solopreneur Easier appeared first on SmallBizTechnology.

]]>
62746
How to Begin Securing and Optimizing Small Business Technology https://www.smallbiztechnology.com/archive/2022/09/optimize-small-business-technology.html/ Wed, 21 Sep 2022 10:10:33 +0000 https://www.smallbiztechnology.com/?p=62703 Every business depends on tech these days. The number of third-party SaaS solutions out there has made cutting-edge technology easily accessible even for the small business startup. As entrepreneurs build their tech stacks, though, they need to be aware of a couple of potential issues. The first is security. Cybercrime continues to be a legitimate […]

The post How to Begin Securing and Optimizing Small Business Technology appeared first on SmallBizTechnology.

]]>
Every business depends on tech these days. The number of third-party SaaS solutions out there has made cutting-edge technology easily accessible even for the small business startup.

As entrepreneurs build their tech stacks, though, they need to be aware of a couple of potential issues. The first is security. Cybercrime continues to be a legitimate concern for anyone online. Businesses should take necessary measures to improve and maintain cybersecurity.

Second, owners must make sure that they’re optimizing their small business technology. With so many options available, it’s easy to become buried under an avalanche of 21st-century solutions. This is true even if they aren’t all benefitting you the way they should.

Here are a few suggestions for ways small businesses can both optimize and secure their digital activity to ensure that they’re getting the most out of their tech.

Start with your Wi-Fi.

Your Wi-Fi is the digital gate to your company. In a tech-heavy world, this makes it the main entrance to your tech stack, your files, your data, and your business as a whole. If you want to optimize how your small business works, you need to start by setting the stage with a quality Wi-Fi solution.

The Wi-Fi experts at Plume point out that this obviously includes the need for a strong and dependable wireless signal, but it shouldn’t stop there. As is the case with the company’s small business-focused WorkPass Wi-Fi solution, a good Wi-Fi network should also be safe, easy to use, and intimately woven into the fabric of your business.

By using a quality small business Wi-Fi solution, you can simultaneously tap into the simplicity and ease of residential routers as well as the firepower of an enterprise-level internet connection.

Small business Wi-Fi has the potential to double as a business intelligence (BI) platform that collects and turns data into actionable insights. This can help you manage your workforce and communicate with guest users. It can also keep your entire team engaged with adaptive connectivity that is fast, reliable, and ultra-secure.

If you want your small business to be productive and secure at the same time, make sure to start by using a reputable and capable small business Wi-Fi solution.

Establish solid cybersecurity.

Cybersecurity can be intimidating. The need to keep your technology safe and secure from outside threats is an ever-present concern. Many solutions can also be prohibitively expensive — but not all of them.

There are many small-yet-effective ways that you can secure sensitive data while optimizing your small business technology. Intel suggests half a dozen ways to do this, such as:

  • establishing a solid private Wi-Fi setup (see the previous step) that doesn’t require logging in on any public Wi-Fi connections;
  • keeping hardware upgraded at all times — and, of course, making sure your team installs all software patches and updates in a timely manner;
  • using strong passwords and implementing MFA (multi-factor authentication) whenever possible;
  • utilizing apps like Windows 10 Pro security and Norton Antivirus to block unwanted malware; and
  • teaching your staff to use proper digital hygiene (maintaining strong passwords, installing updates, etc.) at all times when using office tech.

If you feel like overseeing all of these steps is too much, consider using a Device as a Service (DaaS) solution to increase security. This is a new kind of service that bundles the distribution, management, and IT support for a business’s tech. These are then overseen by a third-party provider, taking the perpetual responsibility off of your plate.

Manage your marketing.

Marketing is one of the easiest areas to bleed cash and ooze inefficiency. This is partly due to the subtle and intangible results that marketing can generate.

If you have a sales team, you can measure their success in dollars and cents. You can apply the same simple math to other areas. These include manufacturing, paying an accountant, or shipping and handling costs.

When it comes to marketing, though, it’s easy to pour endless money into things like content creation and brand awareness without really knowing how effective they are.

If you want to optimize your marketing activity, the first thing you need to do is set up analytics tools to track your results. There are many ways to do this, including free tools, like Facebook Pixel and Google Analytics. In addition, many tools, like Shopify or Mail Chimp, come with built-in data collection dashboards.

The top companies in IT are often admired for their innovative products, cutting-edge technology, and forward-thinking leadership. These companies not only shape the future of the tech industry but also have a significant impact on the global economy.

Of course, tracking data in a dozen or more applications is challenging. That’s why you may want to consider an additional third-party tool to unify your analytical marketing data. AI-powered solutions like Hawke.ai can bring all of your marketing results into a single dashboard where you can find insights to help you make informed, optimized decisions.

Optimizing and Securing a Small Business (Without Panicking)

There are many factors that go into keeping a business both efficient and safe. For small businesses, this task can feel time-consuming and expensive.

However, if you approach things with a strategy in place, you can manage both concerns without too much trouble. Start by putting things like a solid Wi-Fi solution in place and establishing key cybersecurity protocols. From there, focus on conducting ongoing digital hygiene training. Use the tools available to gather data and turn it into actionable and efficient business strategies, too.

Optimizing small business technology is an assumed aspect of any startup venture at this point. The critical factor is making sure that your tech stack is helping, not hindering, your small business.

The post How to Begin Securing and Optimizing Small Business Technology appeared first on SmallBizTechnology.

]]>
62703
Linking Strong Cybersecurity to the Growth and Survival of SMBs https://www.smallbiztechnology.com/archive/2022/09/linking-strong-cybersecurity-to-the-growth-and-survival-of-smbs.html/ Tue, 20 Sep 2022 13:48:42 +0000 https://www.smallbiztechnology.com/?p=62736 When it comes to protecting small businesses from cyberattacks, there is a constant balance between managing risk and applying limited resources between security, operational budgets, and convenience. Small businesses face critical resource decisions every day. Can my business afford to deploy optimal, strong cybersecurity solutions? And will my cybersecurity policies be a burden for my […]

The post Linking Strong Cybersecurity to the Growth and Survival of SMBs appeared first on SmallBizTechnology.

]]>
When it comes to protecting small businesses from cyberattacks, there is a constant balance between managing risk and applying limited resources between security, operational budgets, and convenience. Small businesses face critical resource decisions every day. Can my business afford to deploy optimal, strong cybersecurity solutions? And will my cybersecurity policies be a burden for my employees, trading partners, and customers?

Small business owners face significant challenges, and their most important daily responsibility is ensuring their businesses grow and thrive. As an industry, we have not done enough to connect the benefits of strong cybersecurity practices and policies to business expansion, resiliency, and long-term survival.

There is no area of cybersecurity more indicative of the challenges we face in threading the needle between security and business-friendly policies than usernames and passwords. We still overwhelmingly rely on an insecure means of account and network access that has proven inefficient and insecure for more than 30 years.

Multi-factor authentication (MFA)

We know there are more secure methods that can be deployed. Multi-factor authentication (MFA) bolsters security by requiring users to present more than one piece of evidence (credential) whenever the user logs in to a business account (ex. company email, payroll, human resources, etc.). MFA usually falls into three categories: something the user knows (a 15-character password), something the user has (fingerprint), or something the user receives (a code sent to the user’s phone or email account).

MFA works, but companies remain extremely reticent to deploy. The Global Small Business Multi-Factor Authentication (MFA) Study released by the Cyber Readiness Institute (CRI) found that only 46% of small business owners claim to have implemented MFA methods recommended by leading security experts, with just 13% requiring its use by employees for most account or application access.

Most companies implementing some form of MFA have not made it a requirement for all.

Only 39% of those who offer MFA have a process for prioritizing critical hardware, software, and data, with 49% merely “encouraging the use of MFA when it is available.”

According to Microsoft, 99.9% of account compromise attacks can be blocked simply using MFA. Yet, 47% of small business owners surveyed said they either didn’t understand MFA or didn’t see its value. In addition, nearly 60% have not discussed MFA with their employees.

Implementation of MFAs

Implementing MFA does not require hardware changes to company computers, mobile devices, or printers. Instead, there are numerous free and low-cost software-based tools users can download to their company and personal devices. For example, email providers usually offer (and encourage) MFA. Therefore, it can be as easy as clicking an option in email settings to turn on MFA.

There are several easy steps companies can take to implement MFA. First, organizations should update their policies and procedures with specific expectations. For example, all employees should implement MFA on their company email accounts. Next, hold workforce information sessions to communicate MFA policies and expectations. Employees need to know that it is easy to activate MFA on their accounts. Finally, designate someone in the organization who accepts the responsibility for cyber readiness to help employees troubleshoot as they begin using MFA.

Final Thoughts

At CRI, we fully believe strong cybersecurity is a business imperative, not an operational challenge. This requires a change in mindset from small business leaders, new questions must be asked, and behaviors need to change:

  • Can my business afford to suffer a cyberattack?
  • Will a cyberattack irreparably damage my brand?
  • Will a cyberattack burden my employees, customers, and trading partners?

Honestly answering these questions will change the importance of cybersecurity in a small business’s growth strategy.

The post Linking Strong Cybersecurity to the Growth and Survival of SMBs appeared first on SmallBizTechnology.

]]>
62736
5 Ways to Reduce Turnover by Keeping Your Employees Happy https://www.smallbiztechnology.com/archive/2022/09/reduce-turnover-employees-happy.html/ Tue, 20 Sep 2022 10:20:08 +0000 https://www.smallbiztechnology.com/?p=62722 Today’s workforce is learning not to settle for less. They desire more than just a steady paycheck. Prospective employees are also looking at opportunities for growth, work-life balance, and fair treatment. As a business owner, you’ll have to prioritize these aspects now more than ever if you hope to reduce turnover. In a word, what […]

The post 5 Ways to Reduce Turnover by Keeping Your Employees Happy appeared first on SmallBizTechnology.

]]>
Today’s workforce is learning not to settle for less. They desire more than just a steady paycheck. Prospective employees are also looking at opportunities for growth, work-life balance, and fair treatment. As a business owner, you’ll have to prioritize these aspects now more than ever if you hope to reduce turnover.

In a word, what you should be looking to do is invest in your employees. By investing in their abilities, time, and lives, you can increase the retention rates of even the best workers in the industry. Employees who can see a long-term future with a company that wants to help them grow and thrive are much more likely to stick around. Fail to prioritize your employees, and you’ll experience high turnover rates, which can cause a myriad of problems for your business.

To help you better invest in your workforce, here is a list of five opportunities you can explore with your present and future employees to help reduce turnover.

1. Provide personal finance education.

Living paycheck to paycheck is a stressful situation. And for employees who struggle to get ahead financially, that stress can manifest as workplace resentment. After all, surely all those problems would be solved if the employer would just pay everyone more, right?

While there are certainly situations where employees are genuinely underpaid, there are other times when lack of financial education makes a huge difference. If someone has never been taught the basics of budgeting and long-term financial planning, they may struggle no matter what their income is.

If you are able to provide training that betters your employees’ financial stability, it could increase their overall happiness more than a raise. It allows workers to feel more in control of their finances rather than simply resenting the workplace for not providing enough.

There are several options for how to accomplish this. You have the option of hosting large-group lunch and learns or webinars. Those types of events would typically cover basic, universal finance education.

Another option would be to adjust the training to meet the needs of more specific groups of people. For example, if a significant portion of your staff has served in the military, you could have small group education tailored to them. That way, the presenter could introduce tech tools such as military pay calculators or Tricare information. Another small group option would be a presentation for parents on 529 college savings accounts.

2. Pay for trainings.

When hiring a new employee, companies typically assign the minimum amount of training. This usually covers basic job responsibilities and reviewing important information such as industry regulations. Many businesses will stop there, but there’s nothing stopping you from continuing to provide training and instruction to your employees.

Let’s say you oversee a marketing team. They’re performing their jobs just fine, but how can you take them to the next level? Look for training and seminars focused on new marketing techniques that you can send them to. Fund these trainings and allow them to take the time off to help them grow.

Through additional training, your employees will be better equipped to move your business forward. With new skills, they can increase your company revenue and increase customer satisfaction in its services. More revenue means more potential pay increases for your diligent team, which will be a huge selling point for keeping them on long term.

3. Provide advancement opportunities.

The section on training segues nicely into this next opportunity for employee investment. Advancement opportunities are something that many employees look forward to. Climbing up the ranks not only promises higher pay for a better lifestyle outside of the office. It also grants a feeling of accomplishment and fulfillment through the achievement of promotions.

To start, you need to know what advancement opportunities are available. Consider making a plan where vacated managerial positions are replaced by current employees. Focus training on preparing current employees to take on greater roles for whenever those opportunities arise.

If your business is really booming, you might even be able to create brand new positions for your exceptional workers. See the need for a dedicated marketing team in the near future? Reach out to one of your current employees. Ask if they have any interest in a leadership role. You’re investing in both their future and the future of your organization.

4. Offer serious benefits.

Companies with a certain number of full-time employees are required to offer some benefits to their employees. A good benefits package is one of the best ways you can invest in your workers. Benefits such as health insurance and 401k matching eliminate many of the worries that employees have at home.

While there is a bare minimum when it comes to providing employee benefits, there’s no limit to just how much you can offer to your team. Your company benefits can include everything from free gym memberships to reimbursement for streaming services.

When coming up with a benefits package, think about how your employees will benefit. Will this make them happier? Will this enable a better work-life balance? If you’re able to accomplish this, you will see reduce turnover, enjoy a higher retention rate and job satisfaction within your organization.

5. Think outside of work.

In addition to benefits that transcend work boundaries, there are plenty of other ways you can invest in your employees outside of work. A company Christmas party is a perfect example. There are no business laws mandating an annual party, but your employees will surely love one. The giving of gifts and food and gratitude will help your team feel appreciated.

Employees want to be known as more than just workers demanding a salary. Take the time to learn about their families. Make a donation to the kids’ sports teams. Send flowers to an employee who is sick. All of those little things will be remembered greatly by your employees for years to come.

An Investment That Pays

Your employees are your greatest resource. Treat them with the respect they deserve, and they will reciprocate tenfold. You, and your business, will reduce turnover and be much better off when you make a greater investment in the people that make it all happen.

The post 5 Ways to Reduce Turnover by Keeping Your Employees Happy appeared first on SmallBizTechnology.

]]>
62722
Tips for Content Marketing in 2022 (and Beyond!) https://www.smallbiztechnology.com/archive/2022/09/tips-for-content-marketing-in-2022-and-beyond.html/ Mon, 19 Sep 2022 14:00:19 +0000 https://www.smallbiztechnology.com/?p=62712 In 2022, content marketing is the easiest way to generate an effective long-term advertising boost for your small business. By writing articles and publishing media you can set yourself apart from the competition, no matter the business model or market. But like everything else in marketing, you have to stay up to date on proper […]

The post Tips for Content Marketing in 2022 (and Beyond!) appeared first on SmallBizTechnology.

]]>
In 2022, content marketing is the easiest way to generate an effective long-term advertising boost for your small business. By writing articles and publishing media you can set yourself apart from the competition, no matter the business model or market.

tips for content marketing easy money

But like everything else in marketing, you have to stay up to date on proper practices and trends to maximize your return on investment. Now more than ever, content marketing is more important with social media having so much control over our sales and communities.

What exactly does content marketing do for your business? Check out this video from semrush.com for a good overview:

https://www.youtube.com/watch?v=8-shSAxeKO0

Quick Takeaways:

  • Content marketing is the premier way to reduce spending and increase traffic to your site
  • Writing and publishing content your target audience actually wants to read is crucial
  • Maintaining a consistent schedule is important to building brand credibility and authenticity

So what should your strategy look like headed into 2022? Let’s talk about it.

Check up on your fundamentals

Seeing how your organic search rankings are performing is crucial to a healthy content marketing strategy. Keywords drive your content because the higher you rank with keywords, the higher you are on Google’s search results. Be honest, when was the last time you clicked the seventh link down?

fundamentals SEO statistics

Source: FinancesOnline

When maintaining your blog it’s important to follow these rules to give you the best shot at SEO rankings. Playing this one by the book is important as browsers are picky about what gets put at the top of search results and what goes on page 4.

  • Keep your word count between 1000 – 1800 words

Google likes articles within this range. Too little or too many might keep your hard work from ranking where it should!

  • Know your keywords

For content marketing in 2022, SEO/SEM is most successful when you know what words are the most important to what you talk about. Back to our tech example, words like tech, wearable, watch, would likely contribute best to a higher ranking among similar articles.

  • Have a compelling meta description

The hook is everything, right? Having a good description under your article title will be the blurb prospects read. If it’s boring or irrelevant to them, why would they click on your article?  

  • Internal Links

Internal links are hyperlinks in your blog content that link to other pages within your domain. You should include 1-2 internal links in every blog post.

  • Call to Action (CTA)

CTAs tell readers what their next step is for interacting with your brand, and they can increase conversion rates by 121%. CTAs are the get up and do this part of your article, and are crucial to getting shares and engagement from your readers.

Include calls to action like starting a free trial, subscribing to an email list, or scheduling a free consultation. Don’t leave your readers hanging and give them something to do next.

Check out new distribution lines

Ask what’s on your audience’s mind by communicating with them! This is an important step in identifying their interests and concerns related to what you’re trying to sell.

So how do you check up on where your clients are? Begin with a general audit of your social media habits. What groups is your company interested in online – and more importantly, where is your online voice the loudest? If you don’t have one, you aren’t controlling the market narrative.

By improving your online presence, you are also maintaining a pipeline directly to your customer’s screens. 

Organic engagement is crucial to the engagement of your pieces and the overall value of your brand. This isn’t exclusive to social media, though. Email marketing isn’t dead, and there are plenty of automated tools designed to show you where your message is being received and where it isn’t. 

Email blast services sites can provide insight and organized lists for information and content shipping. These can often be maintained with a smart content calendar.

(Don’t forget to check up on your sales email subject lines, too!)

Create relevant content you would want to see

Quality is one of the most important things when considering your content marketing in 2022. You can follow all of the rules and still fall flat on your face if you aren’t building something your readers will come back to.

Ultimately, content marketing is a business opportunity. So, ask yourself how to get the most out of this opportunity with published posts. You have to be relevant, credible, and aware of what your prospects are thinking.

Consider the audience you’re aiming for and what they ask themselves day to day. If your business was in computer monitors, your potential clients might be researching PC parts or tech blogs.

Content similar to 10 PC Upgrades to Improve Your Gameplay or How To Maximize Your Work From Home PC is a great way to send individuals directly to your site for an ideal prospect that you couldn’t get from a traditional ad.

These possibilities are more likely to convert than someone who is not in the market for new tools seeing your advertisement on a banner ad. Creating interest in your product organically backs your credibility, and thus your brand authenticity.

If your operation is expanding or you’re running out of time to properly handle your content marketing efforts, it might be time to hire some help!

There are two options for this that yield similar results. You can either hire experienced content writers that have experience in SEO writing, or – hire a content marketing agency to do the research, writing, and publishing. 

There are benefits to both, but with a consultancy, you often gain access to resources and experience you can’t always get with individual writers. Doing your research on both is important to find what’s best for your business.

Look to the future

Web 3.0 is the next step in the structure of the internet, and in turn, is the next big thing marketing professionals have to navigate to effectively boost their business’ revenue. 

Currently, you can go to Google Trends or Facebook Suite and look up exactly who is reading your content and where they tend to congregate online. It’s an important part of sharing your content through paid advertising that we’ve grown accustomed to in the world of Web 2.0.

This data is often bought in bulk or included in your subscriptions to these services. It’s not just important to your current marketing efforts, it’s actually the backbone of them.

With Web 3.0 becoming the standard, tracing purchasing habits and online presence will become much more difficult and less reliable than it is today. Not having access to mass data will change the way we think about finding our target demographics and prospects.

Wrap up

Keeping up to date on what’s going on in the digital marketing world and content marketing in 2022 will help you stay on top of your goals for 2023. The future is now, go see what improvements you can make to your online marketing strategy!

Want more ideas to grow your bottom dollar and amplify your small business? Check out our other content on https://www.smallbiztechnology.com to improve your marketing strategies now.

The post Tips for Content Marketing in 2022 (and Beyond!) appeared first on SmallBizTechnology.

]]>
62712
5 Tips for Reducing Noise in Open-Plan Offices https://www.smallbiztechnology.com/archive/2022/09/reducing-noise-in-open-plan-offices.html/ Wed, 14 Sep 2022 15:49:21 +0000 https://www.smallbiztechnology.com/?p=62695 Open-plan offices promote a collaborative and unified workspace, which is why they have become so appealing to countless businesses. However, everything has its downsides and open plan designs are no exception. Open-plan offices are typically plagued with excessive noise levels. With no real barrier to stop sounds traveling across the office, the noise continues to […]

The post 5 Tips for Reducing Noise in Open-Plan Offices appeared first on SmallBizTechnology.

]]>
Open-plan offices promote a collaborative and unified workspace, which is why they have become so appealing to countless businesses. However, everything has its downsides and open plan designs are no exception. Open-plan offices are typically plagued with excessive noise levels. With no real barrier to stop sounds traveling across the office, the noise continues to build until it becomes a distraction that can easily affect employee productivity. This is why managing office noise levels is so important. Here are 5 top tips for reducing noise in open-plan offices.

1. Organise Your Office Layout Strategically

The seating arrangement within an office can make a significant difference in noise levels. By organizing desks to seat people by department, you can contain noises in one area instead of them being spread across the room. Each department will be in close communication with each regarding their specific department’s tasks. This reduces the need for conversations across the entire room.

It’s also a good idea to keep noisy office equipment such as printers and fax machines out of the way or in a separate space altogether if possible. While printers aren’t particularly noisy by themselves, any noises that can be reduced should be to avoid the excessive buildup of noise. 

2. Introduce a Break Room (Designated Noisy Area)

Having a specific space away from the general office where people can take their breaks, eat lunch, and catch up with co-workers is essential. This will give people a chance to take a proper break away from their desks and recharge for the afternoon ahead.

Not only do breakout areas aid in improving employee wellbeing, but they’re also effective at reducing noise in the main office. By separating the people talking and the people working, you can give workers a better environment to concentrate and focus on their tasks.

3. Manage Background Noise

Managing the amount of background noise in an open-plan office is crucial for productivity. The small and seemingly innocent sounds such as typing or mouse clicking, quickly build up and cause havoc on office noise levels. Fortunately, there are several effective ways to reduce background noise within the office.

One popular method of background noise reduction is installing acoustic panels. Acoustic panels are sound absorbent. This gives them the ability to absorb background sounds and reduce the overall noise levels within the room. Acoustic panels can’t soundproof a room, but they do help improve the sound quality within it. This makes them a favorable option for open-plan offices. If wall space is limited, there are other acoustic solutions such as acoustic clouds or baffles. These can be applied to the ceiling to absorb sound from above.

Most acoustic solutions offer interior design improvements alongside their sound-absorbing benefits. Acoustic solutions such as wall panels, rafts, and baffles are available in an abundance of colors, designs, shapes, sizes, and patterns to suit and enhance the design of your office. These help in reducing noise in open-plan offices. 

4. Keep Meetings Separate

Meetings can be loud, especially when they involve several people. If meetings were to take place in the main office, it could easily disrupt people trying to work. Plus it potentially disrupts the meeting too. Having a dedicated space for people to hold meetings (whether this be an entirely separate room or just an area that’s out of the way) can not only reduce office noise levels but will also assist in keeping private meetings confidential.

Many businesses choose not to have separate rooms within the office to keep the design as open as possible. If this is the case, acoustic pods are a great alternative. Meeting pods, phone booths and acoustics pods offer a private space without ruining the collaborative benefits of an open plan design with permanent structures.

5. Use Desk Dividers

The occasional conversation is common in an office. If your employees often engage in a leisurely chat while they work, desk dividers could make a considerable difference. Desk dividers act as a barrier to noise, keeping conversational sounds to a minimum.

Desk dividers also provide a little more privacy, acting as a physical barrier as well as a noise barrier. Most desk dividers are easy to install, aren’t permanent, and can double up as a noticeboard.  

Enjoy Peace and Quiet

With these 5 simple changes, you can transform your open plan office into a productive, collaborative, and thriving work environment for all employees.

The post 5 Tips for Reducing Noise in Open-Plan Offices appeared first on SmallBizTechnology.

]]>
62695
Take a Swing at a Sports-Related Business https://www.smallbiztechnology.com/archive/2022/09/take-a-swing-at-a-sports-related-business.html/ Tue, 13 Sep 2022 15:54:46 +0000 https://www.smallbiztechnology.com/?p=62669 Sports in America are almost as old as our country itself, with horse racing becoming the first organized sport in 1691  The National Association of baseball players was organized in 1857 and by the time Franklin Roosevelt created the new deal in 1933, public sports facilities were upgraded and expanded with large sums of relief […]

The post Take a Swing at a Sports-Related Business appeared first on SmallBizTechnology.

]]>
Sports in America are almost as old as our country itself, with horse racing becoming the first organized sport in 1691  The National Association of baseball players was organized in 1857 and by the time Franklin Roosevelt created the new deal in 1933, public sports facilities were upgraded and expanded with large sums of relief money. Then by 2021, the market for professional sports in the United States had grown to $69 billion, about 50% larger than that of all of Europe, the Middle East, and Africa combined. This is a great time to get into a sports-related business.

What Kind of Business Do You Want to Start?

You love sports, you might even say it’s your passion, and you want to turn that passion into your own sports-related business. You’ll be happy to learn that is, in fact, a great idea because there are so many avenues you can pursue that there’s almost certainly one that you’d love and be great at. 

Here are just four examples:

  • Are you already a skilled photographer? Sports photography is a business you can operate from home with a moderate investment in equipment. As your business grows, expect to do a lot of traveling to capture your team as they compete. 
  • If you live in an area where little league teams are plentiful, think about a batting cage business. The cost of construction ranges from $64,000 to $170,000.
  • All indoor and outdoor sports venues need to be properly lit. So you might wish to become a sports venue lighting engineer. A great way to start learning about this trade is to review industry case studies. Getting a clearer picture of what it takes to light up large to mid-size outdoor complexes as well as indoor arenas with these powerful lights.
  • An eCommerce sportswear, sports memorabilia, or sporting goods business allows you to run your company from home. Additionally, it saves you the overhead expenses of a brick-and-mortar store. You might even find great finds at estate sales for some one-of-a-kind items. 

Jump into the Game

Your first step is to make a list. Note your strengths, knowledge of the sport, experience in both that sport and in business, and your ability to finance your new company.  

The next step would then be to create a business plan. A business plan helps you in the process of starting a business. It will contain the goal, vision, and mission of your company. It also includes financial projections and a timeline for achieving these goals. You can find templates online to use that can walk you through the process and ensure you’re not leaving out any important steps.

Marketing

The first step to marketing your small business is to create a brand. A brand is an impression that you want your customers to have of you. You need to identify what makes you different from other businesses. This way you will know what people want to buy from you. This idea can be applied in all aspects of small business marketing, including social media, advertising, and even product design.

The next step in marketing your small business is to create an online presence. You can start with social media platforms like Facebook, Instagram, LinkedIn, and Twitter. It’s possible to create your own Facebook ads with online tools, including the ability to create your own Facebook banner that helps you stand out.

You need a website for your business where people can learn more about you and how they can contact you. It’s a good idea to hire a professional to create and manage that for you since it will be critical to your business’s success. You can find plenty of freelancers online and see their portfolios and prices with sites like Upwork and Fiverr. 

SmallBizTechnology educates business owners and entrepreneurs with information on how to strategically use technology (and more!) as a tool to start and grow their businesses. Reach out and let them get your business growing.

Involve Yourself Through Fundraising

Sports programs cost money. Between the costs of traveling to games, uniforms, and equipment, it can get pretty expensive. You can get involved and give back to your sports community by helping to fundraise for them. 

Whether you sponsor or team or organize a car wash, there are plenty of ways for you to help raise money. Decide if you want to open a batting cage, sell sports memorabilia, provide stadium lighting to fields, or wherever your passion is. Then make a business plan, market on social media, and get involved in your town’s fundraising efforts. 

It shouldn’t be long before your own sports-related business is in place and growing!

So get out there and play ball!

The post Take a Swing at a Sports-Related Business appeared first on SmallBizTechnology.

]]>
62669
How to Make Short-Term SMART Goals for a Business https://www.smallbiztechnology.com/archive/2022/09/how-to-make-short-term-smart-goals-for-a-business.html/ Thu, 08 Sep 2022 19:16:01 +0000 https://www.smallbiztechnology.com/?p=62624 Everyone in the business world wants to be successful. Whether you’re working on a team or you’re self-employed, it is vital to understand how your business defines success. The best way to decide that is to set goals for yourself or for your team. However, not all goals are created equal. Your business needs SMART […]

The post How to Make Short-Term SMART Goals for a Business appeared first on SmallBizTechnology.

]]>
Everyone in the business world wants to be successful. Whether you’re working on a team or you’re self-employed, it is vital to understand how your business defines success. The best way to decide that is to set goals for yourself or for your team. However, not all goals are created equal. Your business needs SMART goals.

When referring to SMART goals, SMART stands for specific, measurable, achievable, relevant, and time-bound. It is important to outline each of these parameters to ensure that your goals can be accomplished within a set timeframe. This removes vagueness and guesswork, sets up a well-defined window of time, and makes it easier to measure progress and recognize areas that need improvement.

SMART Goals

Specific

A key difference between a goal and a dream is specificity. If a company sets a goal to simply generate more revenue, that would be far too vague. It would be much more helpful to pick a precise figure for how much you aim to earn. Do you want to start bringing in $10,000 a month? $20,000? How many new customers do you want to acquire this year? Set a clear number. This will allow you to measure your progress.

Measurable

How do you quantify your goal? Can you? How will you know when you have met them? A measurable goal is concrete and offers you a way to gauge your progress. Making a goal measurable may seem obvious, however, many businesses and individuals fail to consider this factor when outlining their goals. How can you achieve a goal if it isn’t tangible enough to measure? To make your goal is more effective, you should always implement measurable benchmarks that you can evaluate. 

Achievable

A few years ago, Apple surpassed the 1 trillion dollar market cap, and while you should never be discouraged from aiming high in your business ventures, setting similar success as a short-term goal is extremely unrealistic. When outlining your goals, it is important to look at your business and ask yourself questions that will help you understand whether your goals are attainable (at the present state of your company) or not. What is necessary to reach your goal? Can you achieve it with the time/resources/personnel currently at your disposal? How does your course need to be adjusted to get there?

 Relevant

A relevant goal focuses on something that makes sense within the scope of your business. If you’re wanting to create a new campaign for your company’s product, that campaign should align with the overall objectives of your business. Your team may have the time and resources to launch the campaign, but if your business is not prioritizing launching that type of campaign, then the goal wouldn’t be relevant.

Time-bound

To effectively measure success, your business needs a well-defined timeline for when a goal needs to be met. Anyone can outline goals, but if your goals lack an achievable timeframe, you’re not likely to accomplish them. Giving yourself a deadline for finishing tasks is important. Ask focused questions about the goal deadline and what can be realistically completed in that time.

More SMART Goal tips

Get your team involved

People tend to care more about the goals they help make. Bring your team in on the creative process and include them in the decision of selecting the targets they will personally undertake.

Write down your goals.

Putting your goals in writing makes you much more likely to accomplish them. Give a copy to your team members. Outline long-term and short-term goals with your team. Make sure everyone is on the same page.

Review your goals.

Following completed milestones, review your performance and the business’s overall performance. What were you aiming for? Did you accomplish your goal? What were the positive and negative takeaways? What was learned that can help improve your future performance?

Revise and edit the goals as needed.

Goals don’t have to be set in stone. As you progress in a project, you may realize that you have to adjust your strategies, or even revise your overarching SMART goal. Periodically give yourself opportunities to make sure that your plan is still in alignment with your business’s main mission and vision.

 Set Yourself Up For Success

It can seem daunting to outline goals in this much detail. But the more you flesh out what you’re aiming at and how you will get there, the better equipped you will be for the journey.

Simply mulling over hopes and dreams in your head won’t get you closer to success. So, set yourself up for success by making your goals tangible. You wouldn’t start a long journey without some sort of roadmap. You should treat your business journey the same. Understanding why and how to set SMART goals will give your business structure to help you succeed in making and meeting goals.

The post How to Make Short-Term SMART Goals for a Business appeared first on SmallBizTechnology.

]]>
62624
How to Hire Remotely: 5 Tips https://www.smallbiztechnology.com/archive/2022/09/how-to-hire-remotely-5-tips.html/ Tue, 06 Sep 2022 18:25:36 +0000 https://www.smallbiztechnology.com/?p=62675 In a global market where flexibility and agility are key, and particularly in sectors where there is a worldwide talent pool you can draw on, there are now more options for hiring remotely than ever before. And while the idea of having workers located somewhere other than your ‘home’ country or in multiple jurisdictions around […]

The post How to Hire Remotely: 5 Tips appeared first on SmallBizTechnology.

]]>
In a global market where flexibility and agility are key, and particularly in sectors where there is a worldwide talent pool you can draw on, there are now more options for hiring remotely than ever before.

And while the idea of having workers located somewhere other than your ‘home’ country or in multiple jurisdictions around the world simultaneously might be daunting, there are, however, a range of options that now make it easier for enterprises of any size to hire staff remotely.

For most businesses, an Employer of Record (EOR) is likely to be the most efficient, cost-effective solution. This is because an EOR can help you to ensure that workers are being hired in line with local employment and taxation laws. But without the need to set up a local entity, which can be time-consuming and inhibits a company’s agility and responsiveness.

For start-ups and SMEs, an EOR makes expansion into new foreign markets possible, as it relieves many of the burdens associated with overseas hires.

Therefore, if you are considering taking on remote workers, and/or want to find out more about the benefits of using an EOR, here are five key tips for making the process as straightforward and helpful as possible.

Reference for an employer of record:
https://www.papayaglobal.com/blog/what-is-an-employer-of-record/

https://www.mondaq.com/employee-benefits-compensation/1223504/employer-of-record-eor-overview-and-legal-pitfalls

1. Use an EOR provider for hiring across borders.

There are generally two options when it comes to hiring abroad — one is to set up a local entity in that country, and the other is to make use of the services of an Employer of Record provider.

The former course can be difficult for several reasons. For instance, it can be a lengthy, time-consuming process (as well as potentially costly). This in many ways runs counter to the entire approach underlying remote hiring. For example, giving your business added flexibility and making it more agile.

It also means assuming full responsibility for compliance. This presents challenges if you lack previous experience operating in that jurisdiction. So, you don’t have a full and rounded picture of what is required.

However, the company largely avoids these issues by engaging an EOR provider. This arrangement means that you are effectively entering into a partnership with a local organization that will then hire employees on your behalf. In this way, the EOR assumes responsibility for payroll and compliance (in terms of benefits, tax, and other labor laws), while you remain in charge of operations, i.e., roles and responsibilities, etc.

This approach means that you are not required to over-commit at the initial stages of an expansion through setting up an entity, that requires a local office and an HR team — instead, you can hire workers at the outset through an EOR, giving you time to get established and enabling you to then transfer workers on to your staff and payroll at a later stage when circumstances permit.

2. Ensuring compliance with local labor laws.

One of the risks commonly faced when hiring employees or independent contractors is the question of classification. Not having a thorough and up-to-date understanding of labor laws in a region with which you are unfamiliar easily leads to costly errors as to how workers are classified. 

Misclassification is a particular risk when it comes to hiring independent contractors. These generally include self-employed workers who are taken on short-term to perform a particular task or for the duration of a project. However, if you hire contractors to work for you long-term, or in such a way that they are effectively working exclusively for you, this could mean that you are misclassifying them. This can carry some heavy penalties.

You avoid this, however, when you use an EOR. They will instead hire the workers for you and add them to their payroll. They take care of all payments, HR requirements, and compliance. In this way, you can engage specialist skills when you need them without falling foul of labor laws. Working with an EOR provider will enable you to hire people for the length of time required while ensuring ongoing compliance. 

A full handle on local labor laws through engaging an EOR also delivers clear and tangible benefits to the workforce. They can be reassured that they are receiving all the benefits to which they are entitled under local laws. This includes sick leave, PTO, etc. It also assures them that appropriate taxes and other deductions are being made on their behalf.

3. Creating legal working contracts.

If you are a start-up, SME, or even a well-established enterprise with its own HR division, you are unlikely to have on-tap the legal knowledge or acumen required to create legal, binding, and compliant contracts for workers in countries that you are not familiar with.

Labour law is a specialist field. So anyone looking to hire workers abroad needs to know the requirements. This is where the services of an EOR provider come in.

They provide the specialist knowledge of the local law you need, ensuring you hire workers legally. But without you having to set up either an entity or your own-house HR team just for that jurisdiction.

You can still enjoy the benefits of local experience and a smooth onboarding experience for workers and full compliance. You can do this without having to directly manage the hiring process in-house.

4. Successfully onboarding employees remotely.

You may be working with an EOR to oversee the hiring process for remote workers and responsibilities for managing HR and payroll. Yet, directing the roles and responsibilities of workers hired on your behalf still rests entirely with you.

Therefore, you need to develop robust procedures and processes when hiring remote staff. This ensures that they have appropriate access to all systems, platforms, shared workspaces, etc., that they will require. 

It makes little sense to streamline the onboarding process if unnecessary initial delays exist. These prevent remote workers from delivering the output and results that the company hired them for.

5. Good communication is key to your remote team’s success.

Much of the above includes ensuring compliance when hiring remote workers, and therefore the benefits of working with an EOR. Yet, the ultimate success or otherwise in terms of results lies with the enterprise undertaking the hiring. 

For instance, your company will be responsible for managing and overseeing the employee’s workload, time management, PTO, and so on. This means that establishing open and effective channels of communication is essential, particularly when it comes to roles, responsibilities, and expectations. 

In addition, good communication practices also need to be in place with your EOR. So, it is always helpful to establish a single point of contact. This way they are available to operate in the same time zone as you. This way information, news, and instructions can be conveyed in real-time.

The post How to Hire Remotely: 5 Tips appeared first on SmallBizTechnology.

]]>
62675
3 Ways to Keep Your Hybrid Team Connected https://www.smallbiztechnology.com/archive/2022/09/hybrid-team-connected.html/ Thu, 01 Sep 2022 16:30:58 +0000 https://www.smallbiztechnology.com/?p=62662 If there’s one universal truth that leaders can agree on, it’s that the new way of working is here to stay. Employees have shifted their expectations after the world was forced inward during the COVID-19 pandemic. Now they’re increasingly a hybrid team equipped with secure internet connections, tools, capabilities, and efficiencies that make remote and […]

The post 3 Ways to Keep Your Hybrid Team Connected appeared first on SmallBizTechnology.

]]>
If there’s one universal truth that leaders can agree on, it’s that the new way of working is here to stay. Employees have shifted their expectations after the world was forced inward during the COVID-19 pandemic. Now they’re increasingly a hybrid team equipped with secure internet connections, tools, capabilities, and efficiencies that make remote and hybrid work possible.

Considering the abruptness of the transformation, however, the art of team building and collaboration has been lagging behind.

But this initial stumble doesn’t mean it has to be a long-term struggle. There are achievable ways to help your hybrid team stay connected that will set them, and your organization, up for success.

1. Use collaboration tools to improve workflows and relationships.

Workplace collaboration tools are practically a given these days, but some companies have barely scratched the surface of their capabilities.

Beyond calendar functionality and chat channels, high-performing tools provide project management features, file sharing, and more.

Team leads can assign tasks, plot Gantt charts, and share works in progress all in one place. This centralized collaboration hub can improve efficiency and facilitate conversations akin to in-person chats.

For example, peers can share draft project requirements and track changes to ensure tired eyes don’t miss a detail. By reducing friction, these tools make staying connected easy, even when team members are physically apart.

Encourage both workflow management and social conversations, dedicating specific space for each.

Start a social chat thread where colleagues can celebrate milestones, discuss pop culture, and have fun. These threads can provide a much-needed brain break from hyper-focused work and facilitate connections beyond tasks and deadlines.

Some teams even cite improved productivity when working a hybrid schedule, reserving remote days for focused work. Colleagues who prefer this approach can clearly define this boundary, which often results in them performing at their best. Brainstorming sessions, Kanban boarding, and other high-touch activities can take priority when teams are in person, maximizing effectiveness and creativity.

2. Foster team camaraderie.

Forced fun isn’t the prescription for creating well-connected and cohesive teams. However, creating space for relationships to develop naturally is.

Authentic connections take time, so focus your efforts on facilitating opportunities versus requiring team-building activities.

Time, proximity, and shared experiences are the elements needed for building authentic relationships. At work and off the clock, this formula creates a bond, be it from a high-pressure assignment successfully achieved or a fun after-hours outing. It’s the shared experience that enriches the human connection.

If your workplace policies and workload allow, consider launching a service initiative with your team.

Identify an organization related to your type of work or close to your office location that your entire team can support. Carve out space during an in-office day to get out and do something good together. Whether you’re making care packages, beautifying a neighborhood, or repairing a house, these initiatives create a shared sense of purpose.

Beyond the typical work your team does on the clock, these opportunities often provide surprising ways to collaborate. Team members will be able to reflect on ways they supported each other during your service project. And these unique bonds can enhance the ways they’re able to connect when physically apart.

3. Create a strong organizational culture.

Company culture and branding can easily become corporate buzzwords that miss the mark. However, organizations with strong cultures know that aligning their purpose with what they say and do makes all the difference. On your team, focus on the “why” of what you do, even if your daily tasks seem mundane.

Back-end developers are often the backbone of many organizations, as tech drives so many internal and customer-facing functions. Aim to articulate how your team’s work matters, whether it’s keeping systems secure or improving functionality. These actions aren’t necessarily glamorous, but they do influence customer satisfaction and can support sales and retention efforts.

Use your company’s purpose to develop shared values that you live out daily. Integrate the language you’ve identified into your standard processes, benchmarking performance and project success against your core principles. Keeping your why at the forefront can help bridge the gap between digital and physical workspaces.

Reinforce your company message and purpose by creating branded backgrounds, email signatures, and company swag. Even for organizations with small budgets, providing relevant take-homes for employees can help them feel appreciated and connected.

Consider creating laptop stickers featuring your values statement, a culture reminder that’s visible even on remote days. Welcome teams back into the office with strong internal branding and signage that supports your culture initiative at every turn.

Adopting New Ways of Working Is Essential for Organizational Success

The world has changed, and today’s recruiting landscape is proof that employees want more out of their work experience.

Aside from the essential compensation and benefits package, flexibility is top of mind for many workers. But offering the ability to work remotely all or some of the time isn’t enough. Top employers must ensure that work location doesn’t damage the human experience.

Prioritize connectivity across your organization, even if remote work days outnumber in-office ones. When you keep the human element of your business at the forefront, you’ll boast more than a high-performing hybrid team. You’ll soon become known as an employer that gets remote work right, and top talent will be ready to join in.

The post 3 Ways to Keep Your Hybrid Team Connected appeared first on SmallBizTechnology.

]]>
62662
4 Ways Customer Service Can Support Your Marketing Campaigns https://www.smallbiztechnology.com/archive/2022/08/4-ways-customer-service-can-support-your-marketing-campaigns.html/ Tue, 30 Aug 2022 15:39:31 +0000 https://www.smallbiztechnology.com/?p=62633 Customer service teams often operate in silos, separate from the marketing, sales, design, and product management teams. This makes it hard for them to serve customers as well as they can. This demands building a cohesive customer service strategy that brings out the best of them, showing that customer service can support your marketing campaigns. […]

The post 4 Ways Customer Service Can Support Your Marketing Campaigns appeared first on SmallBizTechnology.

]]>
Customer service teams often operate in silos, separate from the marketing, sales, design, and product management teams. This makes it hard for them to serve customers as well as they can. This demands building a cohesive customer service strategy that brings out the best of them, showing that customer service can support your marketing campaigns.

But if marketing and customer service work in tandem, they can bring about terrific results.

For instance, when a marketing team cooks up a campaign, it is best to keep the customer service team in the loop. This creates a successful marketing strategy where a marketing team better understands the customer’s common pain points, allowing them to tailor a more compelling marketing campaign.

You can unlock faster business growth by providing commendable customer service but only if they support the marketing team and vice-versa. A report suggests businesses blending marketing and customer service see 55% higher yearly improvement in customer satisfaction.

Let us find out how a customer service team can reinforce the marketing department. 

#1. Emphasize Customer Service Quality

Customers crave a positive shopping experience when they make a purchase. They quickly turn to the customer service team when stuck. When crafting a marketing strategy, it is a good idea to emphasize your company’s customer service issues.

A study suggests that quality customer service is crucial to 73% of customers. Try promoting how you have a rapid response time or promise to address difficulties promptly.

Additionally, each customer has a preferred method of communication. This is useful information to add to the marketing brochures if you are already handling customers on several platforms.

For instance, if you have an online store, show that you have various options — e-commerce live chat, emails, phone calls, etc. 

customer service can support your marketing campaigns

Source

Consider putting this information on your website as more than three-quarters of customers prefer contacting a business through its website than via a live operator.

Gathering queries from various channels would need you to leverage customer service software that integrates these channels into a single source of truth. So customers can share queries from their preferred channel while customer service agents can escalate issues easily to the technical/business department if needed.

For this, your customer support team needs quick access to blogs, knowledge bases, and video tutorials. One way to streamline accessing such data involves using digital asset management (DAM). Having DAM not only helps customer service teams but also allows your marketing team to create and manage access to digital data.

Blogs, knowledge bases, and video tutorials are all great ways to find help. It is ideal to blend these as a part of your marketing campaign. For instance, try sharing your most recent blog post on Twitter or add video tutorials to your email campaigns. On the other hand, have your customer service teams share a knowledge base and how-to manuals to simplify self-help.

#2. Customer Expectation-Setting

Leads that know exactly what they want from your business offerings are a sure sign that your marketing efforts are up to the mark. Moreover, when leads have defined expectations, the transition from lead to customer and the future experience of that customer becomes easier. 

But, it all begins when they have the expectations that your business can fulfill. Setting the right expectations is necessary to reduce customer churn as marketing may help prevent customers from having unrealistic expectations.

On the customer service front, they will be able to alert the marketing team of situations with insufficient or false expectations. This will also mitigate likely disparities between the two teams.

Accordingly, the customer service team relays inputs from the customer queries to the marketing department. It helps identify the expectation gap and sets the bar for a marketing campaign. 

For instance, if your video editing software is marketed as ‘fast and easy,’ customers will find it hard to render videos faster. Additionally, if the UI is cluttered, your customer service team will have a hard time. This is a huge cap in expectation, leaving your customer support team in a quandary. 

#3. Know Your Brand Advocates

While customer service teams are used to managing a high volume of complaints, they may also come across some who are happy with your services. Suppose your customer has a positive experience with your product. In that case, the customer care staff might send the client’s contact information to the marketing team who can take it forward for different reasons, as mentioned below. This is a big way customer service can support your marketing campaigns.

  • Surveys show that 84% of consumers trust internet reviews; therefore, marketers can reach out to happy customers and get testimonials published on websites, social media, etc. 
  • Emails, presentations, and other promotional materials can use customer testimonials to entice buyers to purchase a product. 
  • Case studies may also find statistical evidence on how your product benefits a particular organization.

Here’s an example: 

brand advocates customer service

Source

Marketers can filter the customer data depending on the campaign objectives (awareness, conversion, lead generation, etc.). Plus they can connect with customers to get their input.

#4. Integrate Social Media

Around 90% of customers connect to a brand over social media, compelling the marketing team to blend in the customer service plan for the same. This includes involving your customer service teams across all platforms — Facebook, Twitter, and Instagram, and providing timely customer responses.

Social media marketing helps enhance brand engagement and acquire new consumers. It enables you to understand your target audience better. Plus, it helps you promote your product and/or service as the best alternative for them.

For instance, a minor customer query should be handled effectively to drive brand affinity and push engagement.

integrate social media

Source

Such an approach would help your business in the following ways:

  • Quick responses to engage customers: Social listening helps your brand to watch, respond, and attract your customers across social channels to cater to your customer service KPIs through social media marketing.
  • Craft your business’ social reputation: Your customers will know about how you care for them as your customer service teams handle queries. It creates your brand reputation in the market where they’d know you are easily approachable on their preferred platform.
  • Spread positive recommendations: When a customer is happy with the customer service, they are your brand champions recommending your brands over different social media platforms.

Wrapping up

It all boils down to how both your teams integrate meaningfully to work in a symbiotic manner. Customer service can support your marketing campaigns and significantly influence almost every part of your organization. This is why it is so important.

This involves listening to customers and knowing their issues to serve them better. Ideal customer service will remain multi-dimensional; the one shares inputs to the marketing and sales team while communicating their message to customers. 

The first step in developing an internal marketing powerhouse is to recognize the relevance of departmental dependencies. Plus, recognizing the impact of such internal communications in fostering customer connections.

The post 4 Ways Customer Service Can Support Your Marketing Campaigns appeared first on SmallBizTechnology.

]]>
62633
Tips for Starting a Small Business https://www.smallbiztechnology.com/archive/2022/08/tips-for-starting-a-small-business.html/ Thu, 25 Aug 2022 16:26:31 +0000 https://www.smallbiztechnology.com/?p=62606 Starting a small business can be exciting, but also challenging. Before starting a business, you’ll need to do some research to better understand what is involved.  Many different reasons exist as to why people want to start their own business. Because of that, each person’s experience will be different. Some want to turn their passion […]

The post Tips for Starting a Small Business appeared first on SmallBizTechnology.

]]>
Starting a small business can be exciting, but also challenging. Before starting a business, you’ll need to do some research to better understand what is involved. 

Many different reasons exist as to why people want to start their own business. Because of that, each person’s experience will be different. Some want to turn their passion into their 9-5, while others want to be their own boss. Some may just want a side hustle to have an additional source of income.

While starting a business can have its share of challenges, getting to see your vision come to life is beyond rewarding.  Below, we’re sharing some tips on what to do to work on owning your own small business. 

Do Your Research 

Many people want to be entrepreneurs and pursue an idea that they have for a business, but many are unable to follow through on their initial concept. When thinking about starting a small business, it’s important to be prepared for what is to come your way.

Before starting your own small business, you must first take the time to come up with your idea. This may be a product you sell or a service you offer. When coming up with what you want your business to be, you should try to figure out how this would benefit others and if something like this already exists.

It’s important to do your research because it will allow you to become more knowledgeable about not only your business but also any potential competitors that exist within that market space. You must understand the type of market that you want to enter and determine whether or not you can see your business succeeding in that industry. 

Specific Market Research

Researching the market that you want to enter will not only allow you to see the potential. It can also show you what types of businesses are currently successful in that specific market. Knowing the market that you want to penetrate will help you fine-tune your business idea. So, when you choose to officially enter that particular market, you will be well aware of the current state of the market. Plus, you’ll know who is currently saturating that market.

Once you have an idea of what type of market you want to enter and feel confident in your business concept, you should consider your audience. Your idea is just as important as your audience because if you do not fully understand to who you are trying to sell your product or service, it will be challenging to be successful.

In addition to your consumers, you should also study your competitors. Before entering a market, be sure to study the current competition so that way you can learn from their tactics and either do something similar or create a new approach to your business plan. 

Costs

Along with studying the market that you are looking to enter, you should also research how much it will cost to start your business. Creating a budget will allow you to see the breakdown of how much money you will need. Plus, what part of the business that money will be going to. Doing this will help you to plan ahead. This way you will not overspend, causing you to start off on the wrong foot. 

Create a Business Plan

When first starting a business, you should set time aside to create a business plan. A business plan outlines the overall objectives and the goals of the business. By creating this plan in the early stages, you will be able to better visualize how you want your business to operate. This allows you the freedom to make any changes that you want before fully committing.

Creating this plan is a vital part of the process. It sets the foundation for your business and will provide you with the guidance that you need to start and grow your business. Some things to include in your business plan would be your mission statement. Additionally, you want to include a detailed description of your business and the products or services that you plan to sell. Plus, an overview of the current market that you are planning to enter and your financial plan. This is so others can get a clear picture of your goals. 

Funds in Your Plan

A business plan is also beneficial when it comes to financing. If you are looking to seek financial assistance from investors, or the bank, having a business plan allows them to get a sense of what your business will be.

Having a strong business plan will help you to convince investors that your business has the potential to be successful and will provide those investors with the confidence of having a strong return on their investment.

Consider Your Financing

Without proper funding, it will be difficult to make your business a reality. When considering the financial aspect of your small business, it’s important to break down the expected costs that you may incur when getting your business off the ground. Ensuring that you have the proper funding for your business can determine whether or not you will be able to get your business up and running. 

There are many different routes that you can take when it comes to financing your business. Some people prefer to look to investors for assistance, while others may consider taking out a loan. All of these options are beneficial as they provide you with the monetary assistance that you need to be successful.

Looking to investors for financial assistance can be a great option. Especially if you find an investor that has experience in the industry that you are looking to break into. This will provide you with not only financial assistance, but they can also help guide you in the right direction. It provides their own insight from their past experiences. 

Loans

If you are someone who would rather take this journey on your own, then taking out a loan may be the better option for you. Many different types of loans are available to you when starting your own business. They can help you in different ways.

One option available is taking out a home equity line of credit loan. This type of loan allows you to borrow money against the equity you’ve built in your home. Then you receive that money as a line of credit to be able to get the financing you need for your business.

Another type of loan that you may consider is a small business loan. A small business loan is partially guaranteed by the government. This eliminates some of the risks for the financial institution issuing the loan. But, it can be difficult to acquire. Small business loans have a long list of requirements that have to be met in order to get the loan. But if those requirements are met, then it may be a good option for your small business.

Take the time to review all of your potential financing options. This allows you to choose the one that will fit your needs the best. Also, ensure that you have the proper financing set up. It helps you to feel more confident in moving forward with your business. 

Final Thoughts

It’s important to ensure that you take the time to conduct the proper research before jumping into starting your own business. Starting a small business takes time and is a big commitment. Make sure that you are well prepared with what to expect. This allows the process to run smoothly and your business to be successful.

The post Tips for Starting a Small Business appeared first on SmallBizTechnology.

]]>
62606
The Top 7 Administrative Software Systems to Consider for Your Small Business https://www.smallbiztechnology.com/archive/2022/08/administrative-software-systems-to-consider-for-your-small-business.html/ Wed, 24 Aug 2022 13:30:31 +0000 https://www.smallbiztechnology.com/?p=62609 Most businesses, regardless of size, always have several plates spinning at any one time. For small businesses especially, handling multiple tasks simultaneously is unavoidable but also could pose a challenge if any one plate slips. So, depending on the task, it can lead to chaos, allow inefficiencies to creep into your processes, and affect performance […]

The post The Top 7 Administrative Software Systems to Consider for Your Small Business appeared first on SmallBizTechnology.

]]>
Most businesses, regardless of size, always have several plates spinning at any one time. For small businesses especially, handling multiple tasks simultaneously is unavoidable but also could pose a challenge if any one plate slips. So, depending on the task, it can lead to chaos, allow inefficiencies to creep into your processes, and affect performance at various levels. 

To avoid stress and disasters at all costs, it makes sense for small businesses to consider incorporating administrative software systems. Certainly, when used right, a system can help you manage critical areas of your business more effectively and efficiently. More importantly, you will be in control of your business operations at all times.

Small organizations and startups invest in administrative software systems to improve processes, predict risks, and boost overall efficiency. Ultimately, this leads to more revenue down the line. So, here are the top 7 administrative software systems you can use to get a better grip on day-to-day activities and take your business to the next level.

1. Scoro

If you need a business management solution that offers all the critical features required to manage various challenges, go for Scoro. It handles projects, tasks, billing, reporting, team collaboration, and more. 

Key Features:

  • Customizable KPI dashboards
  • Sharing of meeting schedules and team calendar 
  • Pre-set templates for quotation and invoicing
  • It also includes project, task, and time management

Why Your Business Needs It

Scoro helps streamline the entire work progress. Likewise, you are spared the hassle of investing in various tools. Scoro also offers advanced business intelligence features ideal for easing novice entrepreneurs’ management challenges. 

2. OnPay

An efficient payroll system that’s easy to set up and run is a must for any business with plans to grow. OnPay is a top-rated payroll software and HR platform that makes running payroll a breeze and automates a host of tedious back office tasks. Between a user-friendly interface and knowledgeable support staff, they certainly will have you up and running in no time.

Key Features:

  • Full-service payroll from any device
  • Handles all tax filings and payments
  • Available in all 50 states with no extra fees for multiple pay runs
  • Self-service employee portal simplifies HR processes such as new hire onboarding and PTO requests
  • Best-in-class integrations with top accounting and  time-tracking software

Why Your Business Needs It

This award-winning payroll software is comparably the best one for small businesses. It can easily integrate with most accounting and time-tracking systems, automates tax filings, and is also one of the only providers with an accuracy guarantee. Moreover, their expert customer service team offers free account migration and support by phone, email, or chat.

3. ProofHub

If you want to go beyond conventional emailing and try a different approach, ProofHub is especially just right for you. It comes with a string of tools that help integrate various project management features in one place. Collaborate seamlessly with the team and keep everyone in the loop while focusing on what’s necessary.

Key Features:

  • Easy online team discussions
  • Task delegation 
  • Also includes project history reporting and tracking
  • Highly secure file storage

Why Your Business Needs It

ProofHub is the best software for improving team collaboration and focusing on what’s important for your organization. It offers all the business tools you need to use in one convenient place.

4. WORKetc

If your new business is looking for a robust platform for CRM and project management collaboration, certainly go for WORKetc. This small business software is powering the growth of over 1200 businesses globally. WORKetc also offers the ideal alternative to hassling integrations and expensive web apps. 

Key Features:

  • Effortlessly links timesheets, documents, notes, and contacts to projects
  • Helps manage complex project budgets
  • All invoice and revenue tasks across departments are captured automatically
  • Offers live support, web forms, and email for supporting tickets, also

Why Your Business Needs It

This all-in-one web-based CRM system helps eliminate multiple logins and costly integrations. It keeps all your team members on the same page to discuss and resolve issues without delay. 

5. Timely

Making the optimal use of business time can be of immense value to any business. That’s why you need Timely, the business software that automates time tracking. You get an accurate and confidential record of time spent in various activities such as meetings, emails, video calls, and conferences.

Key Features:

  • Accurate and automatic tracking of time spent on business activities
  • Access to real-time project dashboards
  • Also includes advanced reporting systems 
  • Information about capacity and hourly rates

Why Your Business Needs It

Timely can be highly valuable for your small business as it helps streamline the entire time tracking process. The software automatically records everything your team works on. Additionally, it reduces time management overhead noticeably. Indeed, you will notice a significant improvement in reporting and invoicing accuracy.

6. Process Bliss

Your search for a powerful and affordable business management software ends at Process Bliss. It provides one place for building and storing all your company processes and policies. It also offers collaboration features, allowing teams to discuss critical issues with access to status overviews. 

Key Features:

  • Centralize all procedures as templates in one place
  • You also can automate assignments and collaborate on the same platform
  • Helps better management of workflow and data capture
  • Know what’s happening instantly with reports and dashboards 

Why Your Business Needs It

Process Bliss is easily one of the best business management software for small businesses. It can scale effortlessly as you grow. This software can help you remain consistent while providing easy tracking.

7. Sage

Sage is a cloud-based software and suite designed to provide an in-depth view into multiple parts of your business, such as finance and HR. Get real-time information about these and other critical areas of business operations for making informed decisions.

Key Features:

  • You get a full range of products for managing critical areas of your business
  • The software also can help improve customer relationships, services management, payment processing, business intelligence, and others
  • Best suited for startups, SMEs, and small enterprises

Why Your Business Needs It

Your business can benefit from integrating this comprehensive and features-rich administrative management software. Because, it offers a complete suite of integrated applications to take care of finance, sales, customer service, and lots more.

Ready to rid yourself of the stress of all the spinning plates? The business management software needs of every company vary depending on the nature, size, workflow, and processes, certainly. But hopefully, with these diverse top systems listed above, your small business finds some administrative software system options to help keep your business running smoothly and efficiently.

The post The Top 7 Administrative Software Systems to Consider for Your Small Business appeared first on SmallBizTechnology.

]]>
62609
The Right Home Is Key to Home-Based Business Success https://www.smallbiztechnology.com/archive/2022/08/the-right-home-is-key-to-home-based-business-success.html/ Tue, 23 Aug 2022 14:18:58 +0000 https://www.smallbiztechnology.com/?p=62598 Starting a home-based business can be a profitable, but formidable, undertaking. To be successful, you need a solid plan, the right space, and a team of people who can partner with you along the way. Ready to learn more? Here are some tips. Get Your Business Started There are a lot of decisions to make […]

The post The Right Home Is Key to Home-Based Business Success appeared first on SmallBizTechnology.

]]>
Starting a home-based business can be a profitable, but formidable, undertaking. To be successful, you need a solid plan, the right space, and a team of people who can partner with you along the way. Ready to learn more? Here are some tips.

Get Your Business Started

There are a lot of decisions to make when starting a home-based business. To make the process more manageable, break it down into a series of steps:

  1. Choose your idea.
  2. Write a business plan.
  3. Pick your name and business entity.
  4. You may want to register as a DBA.
  5. Obtain a business license.
  6. Get funding.
  7. Set up your office.
  8. Take care of your taxes.

It is important to keep your business and personal finances separate. When choosing your business entity, you may want to consider forming an LLC. Registering as an LLC provides you with tax flexibility, protection for your personal assets, and other benefits. 

It’s also best to set up a business bank account and create invoices that you know will directly correlate with that account. It’s easy to create a customized invoice using an online invoice generator. Many provide free templates that you can download and edit. Keep things professional, but make the invoice align with your business type and marketing products to create consistency.

Prepare Your Space

Not every home is an ideal environment for a home-based business. The Zebra notes you need to have enough space to set up your office, storage, and work areas, and if customers will visit your business, you also should have an area to greet them. You’ll also need fast and reliable internet and top-quality equipment like an ergonomic chair, a dependable laptop, and a comfortable desk, preferably one that is adjustable. 

If your current home doesn’t meet your needs, consider purchasing one that better suits your aspirations. But before you put your home on the market, you’ll probably need to make some upgrades and repairs. Buyers expect functional appliances in their new home. So, if you have been putting up with a finicky dishwasher or a stove with only two working burners, now will be the time to get them fixed. Look online for appliance repair shops near you and search for one that handles the types of appliances you need fixing. It’s important to read enough reviews to ensure they are a legitimate and trustworthy company. Remember, sometimes businesses hire people to write positive reviews, so read several before calling to arrange an appraisal. 

Determine How Much Home You Can Afford

Before you start the hunting process and applying for mortgages, determine how much you can afford to spend on a new home. According to financial experts, there are three rules to keep in mind when determining your budget:

  • Monthly mortgage payment should be no more than 28% of your gross monthly income.
  • Your total debt payments should not be greater than 36% of your gross monthly income.

With these rules in mind, you can estimate your budget. An easy way to do this is to use a mortgage calculator to determine your estimated monthly payment at different purchase prices and interest rates.

Get Pre-Approved for a Mortgage

Once you have determined your budget, it is time to get pre-approved for financing. With a pre-approval in hand, it assures sellers you are serious and ready to buy. This gives you an advantage if a lot of competition exists for the property you want. It can also make the purchase process faster and easier because you do not have to worry about making an offer only to get turned down for a loan and having to start all over.

Find a Real Estate Agent

While it may be possible to find and purchase a home on your own, working with trustworthy real estate experts will make the process much easier. A good place to start your search is by asking friends and family if they have any recommendations. Other resources to consider include local real estate associations, for-sale signs in the area you are looking to buy in, and local publications. When selecting a real estate agent, consider experience, customer satisfaction, and availability. Your real estate agent can do a lot of the legwork for you when it comes to searching for a home.

Starting with the right space can help get your home-based business off to a good start. Partnering with the right professionals can help demystify the process. Plus it takes the stress out of finding the right home for your family and your business. 

The post The Right Home Is Key to Home-Based Business Success appeared first on SmallBizTechnology.

]]>
62598
Make Good Choices: Breaking Down your Cybersecurity Options https://www.smallbiztechnology.com/archive/2022/08/make-good-choices-breaking-down-your-cybersecurity-options.html/ Fri, 19 Aug 2022 14:10:21 +0000 https://www.smallbiztechnology.com/?p=62590 Every business needs to practice good cybersecurity. But government contractors face a slew of requirements and mandates especially rigorous—for good reasons. Protecting your data is important. Protecting the government’s data is of national-security importance, which is why cybersecurity options are so important. While it’s tempting to do the minimum to keep costs low, every business […]

The post Make Good Choices: Breaking Down your Cybersecurity Options appeared first on SmallBizTechnology.

]]>
Every business needs to practice good cybersecurity. But government contractors face a slew of requirements and mandates especially rigorous—for good reasons. Protecting your data is important. Protecting the government’s data is of national-security importance, which is why cybersecurity options are so important. While it’s tempting to do the minimum to keep costs low, every business leader knows that risks are evolving. The best approach for small and mid-sized businesses is to adopt industry best practices, align your cybersecurity program with your business strategy, and address future needs with a program that is robust and scalable.

In an effort to capitalize on cybersecurity spending, many providers have resorted to pushy tactics. Their cybersecurity options via packages cover some of the basics plus include extras your company may not want or need, or include multi-year service contracts that far exceed any government requirements. If you don’t have some technical background in IT and know what’s required of your company, it’s easy to be swayed by marketing.

I advise business leaders to get smart. And the best way to do that is to seek out a variety of providers and ask for a free estimate. A good company will ask questions and provide a recommendation and costs. A great one will make sure you understand what’s required, where your company currently stands, and what services you will need. Your decision should include services that complement your own internal capabilities to:

Embed Best Practices

While thousands of U.S. companies will need to comply with NIST 800-171, CMMC 2.0, and DFARS Clause 252.204-7012, bad actors are also hard at work devising new ways to trick employees. That’s why it’s important to have a security mindset, a security-focused culture, and to continuously train and test your workforce. Indeed, adopting and embracing these best practices is a sign that security is part of everything you do.

Just look at CMMC Level 2. Of its 110 controls, about half are technical in nature. The rest require new policies and procedures involving a change in employee behaviors. When security is truly a core value of your organization, classroom cybersecurity training is reinforced in daily processes and interactions. Plus, thinking about security first becomes a habit. 

Align Cybersecurity Options and Business Strategy

Just like all of the other administrative functions in your company (finance, HR, operations), cybersecurity runs through all that you do. Managing the risks that pose a threat to your organization’s overall health requires staying focused on the big picture. To do that, you must align cybersecurity options to your business goals. 

  • Use security plans to also meet larger company goals, like digital transformation, paperless operations, or upskilling employees.
  • Connect security objectives to business requirements. For example, specific security objectives can be built into staff performance goals and supplier performance measurements. Protecting assets and information and avoiding breaches helps you meet business objectives.
  • Focus on reducing risk, not eliminating it. Cybersecurity is a journey of incremental steps.

Focus on the Future

Every industry has or is developing cybersecurity standards. A future-focused strategy doesn’t just meet today’s minimum requirements. Instead, it looks at implementing coordinated programs and technology that can scale as requirements change. With a robust cybersecurity program in place, your company can pursue any certifications or audits that are needed or required. And your brand can use security as a competitive advantage. 

As an example of this approach, if you do work with the U.S. Government, it’s probably wise to invest in a high-trust environment like GCC High now. Not only does it meet current requirements, but it will fulfill compliance goals for CMMC 2.0, DFARS, FAR, ITAR, and CJIS.

Consider Your Options—and You Do Have Options

If you believe the ads that pop up when you search for cybersecurity, every provider out there has a single solution that meets all your needs. The truth is that there are many options and pathways. Tailor your approach to your company’s structure, existing systems, and business goals. 

You even have a choice when it comes to licenses. Returning to our GCC High example, GCC High requires a vetting process and comes with a bigger price tag. Options exist to use Microsoft Commercial in combination with other solutions to achieve the same level of security and compliance standards for less. A provider motivated only by their profits, and not invested in your success, might not present other options or even offer them within their portfolio. This is where internal knowledge and comparison shopping can help.

Also, your provider matters, too, even for licenses. Some good ones include implementation and configuration in their costs, and some even help with documentation

Cybersecurity is a significant investment for companies that may not have done risk management or security as part of their operations before now. However, make no mistake, every small or medium-sized business, regardless of its industry, now must incorporate security into their processes (the risks and impact are too high to leave it to chance). The best approach is to adopt industry best practices, align your cybersecurity options with your business strategy, and remain future-focused.

The post Make Good Choices: Breaking Down your Cybersecurity Options appeared first on SmallBizTechnology.

]]>
62590
How to Advertise Your Fashion Business in the Right Way https://www.smallbiztechnology.com/archive/2022/08/how-to-advertise-your-fashion-business-in-the-right-way.html/ Thu, 11 Aug 2022 15:21:41 +0000 https://www.smallbiztechnology.com/?p=62572 When it comes to fashion businesses, the competition is fierce nowadays. To stand out from the crowd, you should employ the right advertising strategies. That is, of course along with offering quality products and services. Marketing is the key to getting more revenue – it’s always been so. The only difference is the emergence of […]

The post How to Advertise Your Fashion Business in the Right Way appeared first on SmallBizTechnology.

]]>
When it comes to fashion businesses, the competition is fierce nowadays. To stand out from the crowd, you should employ the right advertising strategies. That is, of course along with offering quality products and services. Marketing is the key to getting more revenue – it’s always been so. The only difference is the emergence of digital marketing. There are several plausible things you can do to increase your revenue. The first and most important thing is to advertise in the right way. Keep reading to learn more about how you can advertise your fashion business to increase revenue.

Create a website

First things first, start a website if you don’t already have it. If you don’t have a website nowadays, it’s like you don’t exist at all. Then, adapt it for smartphones as many people use their phones for browsing and making purchases. Moreover, you should also be mindful of how you present your merchandise. You should collaborate with prominent influencers, to boost your online presence as well as sales. And finally, another crucial thing you can do is start a blog – more on its importance later.  

As we already mentioned, having a website for your fashion business is the first and utmost important step in advertising. It is the base. The pandemic outbreak has brought upon us a specific situation. Namely, physical stores have been closing, while the revenue in the fashion business has been increasing. That means that many people have moved their business online, which puts the focus on websites.

Your website should be appealing in a few aspects. It should look nice, modern, and suitable for the niche. It should also be highly responsive and user-friendly. Customers should be able to navigate it easily and find the necessary information quickly. Remember to include all the important pieces of information.

Adapt it for smartphones

When you have finished setting up your website, you should also make sure it is suitable for smartphones. Nowadays, people around the world use their phones for almost the same things as their computers. The only difference is the fact that we always have our phone on our hands and we can use it for shopping, ordering things, paying bills, and so on. We use them while waiting for the train, bus, or subway to finish these little things.

So, one of the great ways to get more customers is to offer them either a smartphone-friendly website or a smartphone app. In this way, you can make sure that your customers can always access your website and order things, wherever they are and regardless of whether they’re using a phone or a computer.

Present your merchandise in the right way

After you finish with the technicalities, you should work on presenting your merchandise in the right way. Start with getting quality fashion wholesale from reliable vendors. It is essential to have quality things to present to your customers. When it comes to the fashion industry and presenting merchandise, it is an industry that is highly visual.

So, you can do several things. First of all, you should get quality photos. You should present your fashion items genuinely, as realistically as possible. Make sure to use flattering lighting and take photos from various angles. Also, you can even make a catwalk video – it would mean a lot to potential customers. It is a great way to boost online sales.

Collaborate with influencers

Besides having a website that is suitable for phones, you should also work on your social media presence. That means being active across various social media channels, such as Instagram, Facebook, and TikTok, among others.

Many of these campaigns involve working with an influencer. So, it is something you should consider as it has been proven highly successful. You should find prominent influencers and collaborate with them. There are different influencers based on the number of people that are following them, so that affects their pricing.

Start a blog

People sometimes overlook the importance of having a blog. Blogs are an essential part of every business as they keep the customers engaged. Writing blog posts for a fashion business is creative and fun as it could be about anything related to fashion. You could write about the newest fashion trends, style guides, how to take care of specific types of clothes and so on. These could be things people come back for.

Also, it’s a good way to build internal and external links, which boost your SEO. In turn, a great SEO strategy can bring your website to top search results. And that would mean, higher revenue for you.

Final thoughts

Being in the fashion industry and having such a business is creative, insightful, and amusing if approached in the right way. Hopefully, these practical tips and tricks can help you in boosting your online presence and advertise your fashion business.

The post How to Advertise Your Fashion Business in the Right Way appeared first on SmallBizTechnology.

]]>
62572
6 Technology Investment Tips for Small Businesses https://www.smallbiztechnology.com/archive/2022/08/6-technology-investment-tips-for-small-businesses.html/ Tue, 09 Aug 2022 15:12:12 +0000 https://www.smallbiztechnology.com/?p=62565 Many small business owners decline placing their money in the latest technology investments because of the price. However, falling behind on technology can end up costing you more money in the long run. These tips can help you decide which technology to invest in. 1. Choose Technology With Superior Customer Support According to research, an […]

The post 6 Technology Investment Tips for Small Businesses appeared first on SmallBizTechnology.

]]>
Many small business owners decline placing their money in the latest technology investments because of the price. However, falling behind on technology can end up costing you more money in the long run. These tips can help you decide which technology to invest in.

1. Choose Technology With Superior Customer Support

According to research, an unexpected IT outage can cost your business $5,600 per minute. When something goes wrong, it is vital that you can reach customer support quickly and get your problem resolved as soon as possible. Before investing in technology, find out what support is offered. Check the hours support is available. Find out how many ways you can contact support and what the expected wait and resolution time is. Do a test call to make sure someone answers your request during the timeframe the company promises.

2. Secure Technology Investments

Data breaches can cost you money, put your network out of commission, and ruin your reputation. Before you purchase any technology, research any security flaws it has. Consider using password-protected PDFs to protect your sensitive files. Invest in a PDF editor so that you can easily make changes to your PDF documents and drawings without having to convert them to another format. All you need to do is upload your file, make changes and then download the edited file and share it.

3. Read the Reviews

Technology companies make a lot of claims about their products, but not all of those products live up to the claims. One way to find out which products perform as advertised is to read reviews from professional reviewers and users. Don’t just look for good or bad reviews. Look for what people say they liked or did not like about a particular product.

4. Move to the Cloud

The price of cloud computing has dropped significantly in recent years. Moving your business to the cloud makes it easier for your employees to collaborate, particularly if they do not all work out of the same location. Cloud-based platforms are reliable, scalable, and secure. Outsourcing functions, such as running your email server, can save you time and money that you can invest elsewhere.

5. Switch to Mobile

Mobile devices, such as smartphones, are getting better and faster, and high-speed data is becoming more accessible anywhere in the world. Smartphones and tablets can be used for basic data entry and consuming information at a cost that is significantly less than managing desktops and laptops. Cloud-based apps can be accessed from anywhere that your employees have an internet connection. This combination allows you to build an inexpensive mobile workforce

6. Build a Professional Website

If you have been relying on free website creation tools, consider paying a professional developer to enhance the look and function of your site. A professional developer can custom code your site so that it doesn’t look like just another cookie-cutter site. Your developer can also troubleshoot your existing backend code to make it faster and more powerful or design an entirely new e-commerce system so you can stop paying monthly fees to use someone else’s.

 Final Thoughts

The upfront cost of new technology investments may be intimidating. However, when you calculate what you can save in time and money over the long run, technology investments are often a better financial move.

The post 6 Technology Investment Tips for Small Businesses appeared first on SmallBizTechnology.

]]>
62565
What are the Smartest Assets to Invest In During a Recession? https://www.smallbiztechnology.com/archive/2022/08/what-are-the-smartest-assets-to-invest-in-during-a-recession.html/ Thu, 04 Aug 2022 13:02:30 +0000 https://www.smallbiztechnology.com/?p=62551 Investing during a recession can be risky yet rewarding. This is after understanding which assets to invest in and generating the best return on investment (ROI) despite the adverse financial climate. Recessions are cyclical and eventual. Therefore, the best way to counter these economic downturns is to be prepared. Plus, investors should not succumb to […]

The post What are the Smartest Assets to Invest In During a Recession? appeared first on SmallBizTechnology.

]]>
Investing during a recession can be risky yet rewarding. This is after understanding which assets to invest in and generating the best return on investment (ROI) despite the adverse financial climate. Recessions are cyclical and eventual. Therefore, the best way to counter these economic downturns is to be prepared. Plus, investors should not succumb to the panic that drives many investors to sell stocks and get as much cash as they can. It’s important to know that even in financially depressing situations like a recession, stocks perform

Whether it’s stock in core sectors or precious metals, there are ways for investors to make a profit using recession-resistant investment plans that equally protect and diversify portfolios. This is with the help of a financial advisor, of course. Additionally, smart investing during a recession breeds a long-term mindset that leaves investors with countless possibilities once the recession ends. Here are some savvy investment opportunities investors should consider during a financial crisis. 

Stock Investments in Core Sectors 

During financial downswings, you may be discouraged from investing in stocks because of fear that the declining market will strongly compromise their value. However, various sectors maintain a solid appeal to investors during a recession. 

Investors immersing themselves in potential investment opportunities during a recession can examine core sectors that offer strong value amid challenging economic conditions. Some of the core sectors to consider investing in stocks and equities include: 

  • Healthcare 
  • Consumer goods 
  • Utility companies

Regardless of the financial climate, people still have to pay money for medical care and items. Also, people have to pay for utilities, food, and household items to maintain their standard of living amid a recession. During financial crises, healthcare, consumer goods, and utility stocks perform well compared to economic booms, where they usually underperform. 

Exchange-Traded Funds 

Exchange-trade funds (ETFs) can give investors downside protection for investments, leveraging techniques to mitigate or prevent the devaluing of the investment. 

ETFs allow investors to manage a recession by reducing risk through diversification. ETFs specializing in non-cyclical and consumer staples are particularly popular during financial downturns. They outperform the broader market, as evidenced during The Great Recession, and will continue to do so during future recessions. There are different tiers of ETF investments investors can explore, including XLP (top-tier) and  XLU (second tier), which provide strong liquidity and value amid recessions.

Index Fund Investments

Index funds are good long-term investment strategies for investors to manage tough economic funds. Additionally, ways for them to see some encouraging value over time. People who invested in S&P 500 index funds during the market’s peak in 2007 before the financial crisis saw annualized returns of around 8.4% in the nearly 15 years since. Also, people who bought index funds ahead of the early 90s recession would have achieved an annualized return of around 10% over three decades. 

Investors see promising returns from index funds regardless of the economic climate and should consider them for the next recession, which, while moderate, could last longer than recessions in the early 90s and 2000s as the economy recovers from the pandemic. When purchasing index funds, especially S&P 500 index funds, investors bet on long-term business success. As mentioned above, it’s a good bet to take as recessions don’t last too long, and businesses usually bounce back. Think about this while searching for assets to invest in.

Precious Metal Investments 

Precious metals such as gold and silver typically perform well in the market during a recession. Investments in precious metals usually involve the purchase of coins and bars from coin dealers. People more interested in buying precious metal securities should turn their attention to the aforementioned ETFs. They represent an investment collection within a single industry. And, in this case, the industry is the precious metals market. Investors can buy a gold IRA when saving for retirement. 

The one risk with precious metal investments is that the price of the metals increase as demand for them rises during a financial crisis. However, like the other investments mentioned above, precious metals retain long-term value and protect investment portfolios from volatility. There are other precious metals like platinum and palladium that can also net positive returns during economic downturns. 

Investing during a market crash can be scary. But, with a long-term strategy and a dedication to diversification and finding the best assets to invest in, investors can net good value as the economy goes through its peaks and troughs.  

The post What are the Smartest Assets to Invest In During a Recession? appeared first on SmallBizTechnology.

]]>
62551
How to Implement the Framing Effect in Marketing Campaigns https://www.smallbiztechnology.com/archive/2022/08/how-to-implement-the-framing-effect-in-marketing-campaigns.html/ Mon, 01 Aug 2022 17:14:38 +0000 https://www.smallbiztechnology.com/?p=62563 The idea behind the framing effect is that how something is presented to the audience affects individuals’ choices. The framing effect is initiated when marketers present data in a manner that would appeal to their audience. A typical example of a framing strategy used by business owners and marketers is reframing negative information about their […]

The post How to Implement the Framing Effect in Marketing Campaigns appeared first on SmallBizTechnology.

]]>
The idea behind the framing effect is that how something is presented to the audience affects individuals’ choices. The framing effect is initiated when marketers present data in a manner that would appeal to their audience.

A typical example of a framing strategy used by business owners and marketers is reframing negative information about their product more favorably. Alternatively, you could focus on the negative aspects of your competitor’s strengths. Both of these examples reframe the data to present more persuasively.

If a product or service’s information is presented and framed effectively, it can impact sales positively. The following are some ideas for using the framing effect in marketing.

It’s How You Frame It

With the framing effect, marketers can sway customers’ choices and, ultimately, their spending habits. The framing effect means a cognitive bias in which a person’s brain makes judgments regarding information based on how that information presents. It uses the fact that people tend to react differently to the same data depending on whether it is presented in a positive or negative light.

How a sales pitch is constructed and posed is critical. Various things come into play when framing something, from wording to images. For example, instead of saying, “We are the third best-seller in the market,” why not say, “Our product is one of the top three best sellers in the market?”

In addition, people are far more likely to engage with information portrayed visually as opposed to information presented only in text form. Therefore, when delivering your product, it is essential that you include clear photographs, diagrams, and other forms of visual content and that you keep the number of words you use to a minimum.

An Appealing Picture

You have to frame your products and services marketing and promotions in a style that appeals to potential customers. You can accomplish this by following the tips below.

A Unique Experience

Consumers like products that have the power to appeal to their desires and interests. You can elicit desirability by rewarding loyal consumers with freebies or gifts. It’s a natural human instinct to want to repay the favors given. However, the gift should be as unique as possible. 

It’s essential to frame your gift to make the recipient feel unique and special. For example, when a consumer buys something from you, you can give them a personalized cup. As a result, consumers repay your kindness by returning to your store and making another purchase.

Know Your Consumers

Marketing a product to a specific demographic requires taking their preferences into account. Several factors influence an individual’s preferences, such as their tastes, preferences, and predispositions. Therefore, ensure your product frames your customers’ preferences.

Learn what a customer likes and doesn’t like about a product or service you’re offering. Try to focus on the features of your item that are most appealing to them. For instance, they found that your product was more affordable than similar ones offered by competitors. 

Therefore, you need to ensure that your advertisements frame in a way to convey the message that your items offer better value for the money.

Associate Products With a Lifestyle

Lifestyle marketing may be highly beneficial to a wide range of businesses. However, you must first know the values and goals of your customers to market your business to them effectively. The purpose of lifestyle companies is to inspire, guide, and motivate customers in their pursuit of a better way of life. 

The desire of consumers to feel as though they are a part of a particular social group is something that lifestyle companies capitalize on. People become attached to brands when they have an emotional bond with them. For instance, Coca-Cola frames its advertising to promote its product’s happy image to consumers.

Product Value

Consider charging customers based on the product’s value rather than its cost. Value-based pricing is based on the strength of the advantages you can demonstrate to clients. For example, you can frame your marketing campaign in such a manner as to indicate that your product has a better value. Even though it is initially more expensive because the after-sales service that you provide is more extensive.

Framing is Essential

How you frame and present your product will influence whether or not you successfully make the sale. This is because every product has both good and bad characteristics. Your goal is to make them believe that your product offers the best value when compared to those provided by your competitors. 

The post How to Implement the Framing Effect in Marketing Campaigns appeared first on SmallBizTechnology.

]]>
62563
Exploring the Biggest Issues With Enterprise Chatbot Development  https://www.smallbiztechnology.com/archive/2022/07/exploring-the-biggest-issues-with-enterprise-chatbot-development.html/ Thu, 28 Jul 2022 19:33:24 +0000 https://www.smallbiztechnology.com/?p=62549 Enterprise chatbots can be a godsend to small businesses that desperately need to automate repetitive tasks while maximizing customer satisfaction. The need for the latter is especially profound because 76% of customers immediately switch brands after one bad experience. Some of those bad experiences can be attributed to chatbots lacking any sort of rapport. Plus, […]

The post Exploring the Biggest Issues With Enterprise Chatbot Development  appeared first on SmallBizTechnology.

]]>
Enterprise chatbots can be a godsend to small businesses that desperately need to automate repetitive tasks while maximizing customer satisfaction. The need for the latter is especially profound because 76% of customers immediately switch brands after one bad experience. Some of those bad experiences can be attributed to chatbots lacking any sort of rapport. Plus, not understanding the customers they interact with. 

Enterprise chatbot development focuses too much on data and statistics without applying strong general learning principles. Or ensuring they achieve dynamic context. A lot of enterprises rush development as well, motivated by competition. Thereby, only implementing chatbot solutions to mirror what other businesses are doing. Enterprise leaders see the revenue-generating and strategic benefits they provide by automating repetitive tasks. But they fail to factor in necessary elements like hyper-personalization, scaling, and more. 

There is a lack of repeatable and reliable models for intelligent chatbot development, and it all comes back to an overreliance on traditional development and implementation issues, leading to diminished customer experiences and maintenance headaches. Here are some of the most noticeable challenges with today’s enterprise chatbots. 

Too Much Emphasis on Testing Leads to Enterprise Chatbot Failure 

Fully functional and versatile enterprise chatbots leverage conversational AI and natural language to establish rapport with the people they interact with regularly. Chatbots can generate response rates of just under 90% when they generate highly-engaged customer experiences. Furthermore, enterprise chatbots improve productivity and workflow across verticals, ranging from help desks to IT and procurement. 

However, during the development stage, little time is spent on engagement as enterprise leaders and IT developers are married to stringent testing procedures, leading to malfunctions that negatively impact business performance. 

The evolution of chatbots has been increasing as natural language models develop, meaning that some amount of testing is required to maintain accuracy. However, chatbots fail when lots of training data and labeling are leveraged, thus ‘confusing’ the bots. The flawed thinking says that to change the ‘minds’ of chatbots, just add more data to help them understand more of the language. However, if the chatbot lacks a memory to begin with, then what is adding data going to achieve? 

Ontologies solve the testing problem because they allow chatbots to process specific meanings and synonyms. Thus they develop a contextual understanding from the beginning. Enterprise chatbots understand, test, and train service-specific properties. This enables businesses to accumulate business knowledge in one go rather than constantly drilling information into them. Or heavily scripting them so they can have meaningful conversations. 

Enterprise Chatbots Must Readily Address Declining Attention Spans

Another issue with enterprise chatbot development is that enterprise leaders and developers fail to realize that more people are demanding instant customer experiences. People increasingly adjusted to on-demand service, meaning increased response times and a greater desire for immediate replies. The average attention span for customers is eight seconds or less. They don’t have enough time to be stuck mingling with brands for longer than normal, especially for queries or tasks that should be quick enough to handle. 

As a result, the demand for chatbots with extraordinary functionalities has increased. Yet, there aren’t enough of those chatbots within the marketplace because too many chatbots lack the necessary personalization and comprehension capabilities to match increased customer demand for seamless, instant service. Many chatbots struggle to learn interactively, have no reasoning ability, and have shallow, statistics-based comprehension. These prevent them from understanding context. 

Enterprise chatbot development needs the best practices of conversation AI to mimic human conversations, leading to optimized customer experiences and management. Chatbots need deep contextual parsing to develop high comprehension levels, as well as dynamic personalization, ditching the traditional hard-coded or fixed personalization methods. As a result, chatbots develop a strong, sharp memory that allows them to adapt to situations flawlessly. 

With personalization and contextualization becoming more dynamic, enterprise chatbots can match today’s way of interaction. It is more social than technological. Enterprise chatbots should be more dynamic, creative, emotional, and natural. This matches customer expectations because their way of interaction centers around these important traits. They should be able to replicate human context and understanding to provide solutions. Solutions that not only cater to their needs but allow businesses to focus more time on mission-critical tasks. 

Providing More Context to Enterprise Chatbots 

Without having the context to make meaningful and helpful responses to help the people who interact with them, conversations become vague. The bots will have no use. Creating chatbots with contextualization in mind can prove challenging for enterprises that don’t have the knowledge base or infrastructure required to utilize them. 

Thankfully, with natural language processing (NLP), enterprise chatbots can understand conversations in great depth. Plus, they comprehend data and convert it to offer meaningful responses in real-time, meeting customer needs consistently. 

Addressing Challenges Will Lead to Increased Enterprise Adoption 

Even before the pandemic started, enterprise adoption of chatbots and conversational AI had been gradually increasing. However, such adoption will need to accelerate as the transformation to a digital workplace continues. Technological advancements built to further automate customer interactions will become more commonplace. This will necessitate that chatbots deliver hyper-personalized customer experiences at scale. 

Improving the quality of chatbots and how they extract/deliver value during customer conversations streamlines workflows. Plus it promotes interactive unsupervised learning. This means that they potentially garner key insights from conversations without someone constantly watching over them. With integrated short and long-term memory, plus hyper-personalization being based on individual goals, objectives, and history, enterprise chatbots can deliver exceptional experiences. 

They can deflect calls for call centers, scale supply-related activities, handle procurement requirements and spearhead IT helpdesks. Various fields such as fintech and ERP are enhanced as well. The use cases for enterprise chatbots are wide-ranging and more promising once the development aspect focuses more on making chatbots relatable without relying on the overuse of data to make them fully functional. 

Enterprises can become robust industry leaders with the help of conversational AI tools that position them strongly in the minds of the customers they work with. By successfully navigating chatbot development challenges, enterprise leaders can achieve bigger business goals. 

The post Exploring the Biggest Issues With Enterprise Chatbot Development  appeared first on SmallBizTechnology.

]]>
62549
7 Types of Press Releases Every Small Business Should Leverage https://www.smallbiztechnology.com/archive/2022/07/7-types-of-press-releases-every-small-business-should-leverage.html/ Tue, 26 Jul 2022 18:28:55 +0000 https://www.smallbiztechnology.com/?p=62486 Amidst all the marketing strategies small businesses leverage to achieve their growth goals and stay competitive, press releases seem to be the most overlooked. One of the reasons for this is that most small businesses are too caught up with strategies that fuel their lead generation, customer acquisition, and business development efforts. However, press releases […]

The post 7 Types of Press Releases Every Small Business Should Leverage appeared first on SmallBizTechnology.

]]>
Amidst all the marketing strategies small businesses leverage to achieve their growth goals and stay competitive, press releases seem to be the most overlooked.

One of the reasons for this is that most small businesses are too caught up with strategies that fuel their lead generation, customer acquisition, and business development efforts.

However, press releases have a huge role to play when it comes to boosting a business’s brand awareness, traffic, and overall competitive edge. Also, getting your press release on authority publications like the Associated Press or Businesswire is a great return on your marketing spend.

Companies usually share a press release to make news, attract attention, and create a community. However, press releases can be leveraged to achieve different business goals.

In this post, we will share types of press releases with examples to help your business get the attention it deserves.

So, let’s begin.

Strengthen Your Brand Awareness with These Press Releases

Here are the top 7 press release types you must include in your media list to generate publicity.

1. Events

Event press releases are written to inform the audience about an event your business is planning to host, sponsor, or attend. The event could be a charity initiative or a community gathering.

An event press release should pique the interest of its audience by sharing a newsworthy story. Further, it should carry interesting copy and imagery to get people excited about the event.

When it comes to creating an event press release make sure you address the 5W’s + 1H of journalism, namely who, what, when, where, and why + how.

  • Who is announcing the news?
  • What are they announcing?
  • When will the event take place?
  • Where is this taking place?
  • Why should the audience care?
  • How should the reader participate or register for the event? OR How is the company going about it?

Besides, your press release should share why your event is worth participating in or attending. The objective of this press release is to intrigue and drive attendance.

2. New Technology

If your product circles around innovations, the technology press release can help in not just creating noise around your offerings but also attracting technology investors. This type of press release carries information on the new technologies the business has invested in. Plus how it solves customer problems.

While it’s tempting to share every piece of product detail in a technology press release, avoid doing so. Your press release should be scannable and concise. Offer plenty of opportunities to link to product pages, company overview pages, and data sheets. Learn from these press release examples to create a release that’s more readable while portraying your strong commitment to SaaS technical excellence.

To write an effective technology press release, create an engaging headline that conveys the end benefits to the reader.

Good Headline: Neoteric Invests in AI and cognitive computing for Its Client AppOrchid
Better Headline: Neoteric Invests in AI and cognitive computing for AppOrchid to Build AI Models Visually and Substituting Programming.

Secondly, journalists are constantly looking for the announcement. So, it’s best to stick with the 5W’s + 1H we spoke about earlier.
Finally, remember to add validation like quotes from beta users or R&D engineers. Business development leaders or the top management can share how investing in this technology is impacting customers and fitting into the overall company strategy.

3. Product

A product press release is used to announce a new feature in the product, a brand extension, or a new product launch. It usually talks about why the product is different from the competition, giving people a reason to invest in the product. By highlighting the product’s striking features, you are giving your new representatives (PR professionals and journalists) reason to write about the product.

Here are a few quick tips to write a product press release.

  • Begin with a captivating headline. Keep it short. Use action words like achieved, capitalized, delivered, empowered, and integrated among others to evoke an emotional response from people.
  • The first paragraph should convey the product value. Remember that your audience is pressed for time. Make sure you include the 5W’s + 1H we discussed earlier in this post.
  • Include quotes from top officials, spokespeople, or key company stakeholders to emphasize the core of the announcement.
  • Share your boilerplate in the end. A boilerplate explains what your company does, its size, and key operating locations and shares details of your website and social profiles. Your product press release is incomplete without the boilerplate.

Journalists are constantly looking for stories that their readers will appreciate. Thus, a product press release is a huge value-add that entices readers to their article and persuades them to try the product.

4. New Business

A new business launch press release announces new ventures that could be addressing a gap in the market or a competitor’s offerings. This should tell the audience all the information related to the new business opening.

Small businesses planning to expand should leverage this form of a press release. Begin with the name of the venture and share the location and date of the business opening. The body should include an overview of what the business does and the gaps it will address. Plus, why it’s different from the competition. You may also add a few executive quotes to share the firm’s vision.

5. Awards

If your business has received a prestigious industry award or recognition, showcase the accolade through an awards press release. Sharing such news can strengthen your position in the industry and attract the attention of investors who can support your venture, especially when it’s scaling.

Here are a few elements you should include in your awards press release.

Name of the award. It sounds obvious but sharing the name of the award your company has received will help your readers understand its significance.

Moreover, offer context for the award for those readers who aren’t familiar with the strength and significance of the award you’ve received.

Share the reasoning behind your award. You’ve received an award, but why? Was the technology used in the product outstanding? Did your product help solve specific problems? Include a few sentences on the judging process to tell your readers that it wasn’t just a flippant win.

Avoid bad-mouthing competitors who didn’t make it. Your winning is enough for your audience to know that your company is better than the competition.

Express gratitude. Don’t forget to mention the critical role your team, investors, and customers played in making this award possible. This will go a long way in showing that your company upholds values like humility and team spirit.

6. New Hire

New hire press releases are especially important for small businesses because it helps build credibility as a sought-after employer. Moreover, if the business has an influential person on its team, it builds trust in their expertise.

Remember to highlight the responsibilities and priorities of the person in the new role. Sharing such information in the press release allows customers and investors to relate to the new hire and understand the role they will play in addressing their pain points.

7. Partnership

If you’ve been negotiating a partnership for months and it has finally come through, a press release can help you make it official to the public. The primary purpose of a partnership press release is to update your audience on the upcoming changes and how they will affect them.

One thing that you need to remember here is that like you, your partner will have a customer base. Hence, you need to create a press release that appeals to both audiences. Focus on aligning your values. Use this opportunity to delight a new set of customers (your partner’s customer base) with the features, services, or experiences they’ll get access to.

Summing Up

Whether you are announcing a new product in your existing line or partnering with a firm to introduce a groundbreaking technology, press releases can help you get the word out. Regardless of the type of press release you use, they prove to be great tools to attract attention to the business, build credibility, and gain a loyal following.

We are sure the press release types discussed above will help you generate publicity for your small business, steering it towards the fast track to success.

The post 7 Types of Press Releases Every Small Business Should Leverage appeared first on SmallBizTechnology.

]]>
62486
5 Advantages of Having a Social Media Marketing Strategy for Small Businesses https://www.smallbiztechnology.com/archive/2022/07/social-media-marketing-strategy.html/ Thu, 21 Jul 2022 20:05:32 +0000 https://www.smallbiztechnology.com/?p=62384 Marketing is a broad term, and there are numerous ways for a small start-up business to promote its products or services. Having an effective and relevant marketing plan makes it much easier to grow your business. The ideal social media marketing strategy will help you fulfill the demands of your target audience and develop a […]

The post 5 Advantages of Having a Social Media Marketing Strategy for Small Businesses appeared first on SmallBizTechnology.

]]>
Marketing is a broad term, and there are numerous ways for a small start-up business to promote its products or services. Having an effective and relevant marketing plan makes it much easier to grow your business. The ideal social media marketing strategy will help you fulfill the demands of your target audience and develop a trustworthy brand identity. 

Increased Brand Awareness

Implementing a social media plan will significantly boost brand recognition. Encourage workers, partners, and sponsors to “like” and “share” your page. Each shared post will introduce you to a new network of people. It might also produce a large audience for your business if used regularly.

You can include your brand in images to help increase the visibility of your logo or name. A strong visual can help you achieve high brand recognition. You can also use gifs or memes to respond to comments or spice up your feed.

Increase Website Traffic

Posts on social media and advertisements are effective ways to generate website visitors. Sharing high-quality material from your blog or website on social media is a terrific method to gain newcomers.

One of the most effective ways for increasing website traffic is optimization. Social media profiles, like your website, should be thoroughly optimized as it is excellent SEO practice.

Make sure you include relevant keywords in your social media bios.

Instagram’s massive reach makes it a perfect platform for marketing your business or website. The platform provides a variety of advertising possibilities, and its highly visual nature makes content creation easy.

Every Instagram user can post a link in their bio. This is the only area on your profile where you can directly add a link, so be sure to use it.

Your Instagram bio should always include a link to the website you want users to visit. Instead, consider connecting to a specific page or product on your website. Including terms like “link in our bio” in your posts is an excellent way to increase the number of people who click on them and help your social media marketing strategy.

Generate Leads

Use social media to connect with potential customers and generate leads. By producing relevant and informative material, you may attract new visitors seeking information about your products or services. This will improve the ranking and exposure of your website, as well as stimulate interest in your products and services.

Allowing potential leads to view customer testimonials helps boost your brand’s reputation and gives potential clients the extra nudge down through your sales funnel.

Also, social media is an excellent place for displaying customer testimonials. Take the opportunity to demonstrate how each happy customer has benefitted from your business, as well as how you’ve helped them in overcoming common consumer issues.

Running social media ads includes collecting essential data, analyzing it, then using it to more efficiently find your target audience. Ultimately, the goal is to minimize the cost of acquiring a lead. For some industries, this can be a very effective way to generate more leads.

The most popular social media platform for lead generation is Facebook. One of the reasons many businesses use it to market their products is because it offers the lowest CPC rates. Businesses can set up their own Facebook page, and the people who like the page are potential leads.

Go Viral

Going viral is not an easy task, but it would be nearly impossible without social media. Your content travels over the Internet when individuals share it with their networks, and their networks do the same.

Viral marketing is a combination of strategy and chance. The brilliance of this method is that posts frequently become viral by accident. When the post contains a product, it is common for the product to sell out for months at a time. TikTok is an example of a viral marketing hub. All types of content have the potential to go viral. If a product is mentioned in a post, expect it to sell out quickly!

Since viral material is shared by users, it does not require a large advertising budget. Small businesses can increase their lifetime orders because of a viral TikTok video. Rapid growth like this brings rapid lead generation and sales.

Featured items find their way into the media when posts go viral. This leads to a significant increase in exposure and brand recognition. 

Customer and Audience Engagement

Social media engagement is a broad term that involves a range of metrics used to determine how many people interact with your business across various social media platforms. On the surface, this can include your posts’ comments, likes, and shares.

Identifying your target demographic and consumers will enable you to better appeal to them. Indeed, the language, tone, and visual content used will depend on their age, gender, and interests.

Also, don’t be afraid to show your business’s personal and human side. This will make your brand more appealing and relatable to customers and help your social media marketing strategy. 

Keeping up with current events and conversations will keep your content relevant. This could include hot topics in pop culture, holidays, athletic events, and memes.

The best way to keep in touch with your customers is through a social media community. When you interact with your social followers in their preferred manner, you boost your exposure and reach. Having a community of loyal customers can help you stay relevant in the market for a long time.

The post 5 Advantages of Having a Social Media Marketing Strategy for Small Businesses appeared first on SmallBizTechnology.

]]>
62384
How to Start Your Own Preschool Business https://www.smallbiztechnology.com/archive/2022/07/how-to-start-your-own-preschool-business.html/ Wed, 20 Jul 2022 14:39:59 +0000 https://www.smallbiztechnology.com/?p=62466 If you love kids as well as their young, aspiring minds, you should use that to your advantage. Starting your own preschool business might just be right for you in that case, especially if you’re out of a job or if you’d like to change it. It gives you freedom and the possibility to organize […]

The post How to Start Your Own Preschool Business appeared first on SmallBizTechnology.

]]>
If you love kids as well as their young, aspiring minds, you should use that to your advantage. Starting your own preschool business might just be right for you in that case, especially if you’re out of a job or if you’d like to change it. It gives you freedom and the possibility to organize your business however you like.

However, starting almost any business, preschool one as well requires you to do certain things beforehand. You should approach this business idea carefully and with plenty of consideration and thought to do the right job.

You should start with a plausible business plan as it is the base you need. Then, you should research your competitors and find an ideal location. As there are plenty of curricula available, you should consider which one(s) to implement.

It would be great if you got preschool software to help you run your business more smoothly. Moreover, you should also obtain the necessary licenses and permits. And finally, you should focus on equipping your preschool. Keep reading to learn more. 

Start with a Plausible Business Plan

A business plan is a base for every business. It is essentially an outline of your business, containing all the important information about your business. It also includes information on short as well as long-term goals, marketing strategies to be implemented as well as some future estimations.

Another key aspect of a business plan are costs involved in starting a preschool business as well as ongoing, monthly costs and all other investments needed. Writing the business plan forces you to think and plan ahead. Doing a good job in planning your business can help you avoid making mistakes.

Research your Competitors

When you have finished creating the business plan, it’s time to move to do extensive research on your competitors. Sometimes competitor research is also a part of the business plan. Nevertheless, you should find out about your competitors. Who they are, where they are located, whether they are full, what curriculum they use, what perks they offer, and so on.

Read online reviews and deduce what people want in a preschool. Check if there is some aspect nobody has covered yet and try to fill the market need for it. You should give people what they want.

Find an Ideal Location

When it comes to the right location for your child care center, there are a few options, depending on your business preferences. You can start your preschool in a part of your home, or you can rent an existing preschool facility. Additionally, you can also start your preschool from scratch, in a completely new facility. Anyway, you do need a great location.

Check your city’s zoning laws and other regulations, to check whether your intended location is compliant. The main differences between home-based and other location preschool businesses are fewer expenses and lower overhead costs, more flexible hours, and generally more convenience for you. However, they can also be a bit limiting. 

Consider Which Curriculum to Implement

As for the curricula, there are a few popular ones worldwide. You should go over each one carefully, to see what they are about. The curriculum you opt for should reflect your preschool’s aim, mission, and vision. What’s more, you don’t have to opt for only one curriculum, you can mix different aspects of various curricula.

You should focus on providing the children with a learning environment that will positively affect their academic and social development. Moreover, you should take into consideration current child development research, whether it’s practical to implement, whether it supplies support and training and whether it’s appealing to children. 

Some of the most popular curricula are the Montessori program, the Waldorf approach, and the HighScope approach. The Montessori program provides a hands-on learning environment, where educators pay attention to every child individually. It is a similar case with the HighScope approach. On the other hand, the Waldorf approach is more group-oriented, in comparison to the previously mentioned programs. Perhaps the best way to go is to create a unique framework to work by.

Get a Preschool Software

Nowadays, we have access to plenty of useful software we can use in all kinds of businesses. And you should definitely take advantage of new technology. It makes doing business easier, faster, and more optimal. By reducing the time for doing mundane tasks, you can focus on performing some other, more essential tasks. There are some preschool apps that can streamline administrative tasks.

Apps also allow you to manage your business more easily and stay in touch with parents. You can also use it to record daily events and activities and deliver real-time updates to parents. Moreover, there are also preschool apps that parents can use at home with their children.

Obtain Necessary Licenses and Permits

Child care businesses require certain licenses and permits to be obtained. They depend on each town, city, and country. So, you should get yourself familiarized with the things you need in order to run a business that involves taking care of kids. Most often, this process involves filling out some licensing applications, paying certain fees, working with a licensing agency, and going through a background check, among other things.

Equip your Preschool

When you have completed all the previously mentioned steps, you can focus on equipping your preschool. That means getting furniture suitable for a preschool, decorating walls with paint, and all kinds of educational posters. Kids should have the appropriate sleeping area as well as the area for eating. The bathroom should also be well-equipped and adapted. There should be plenty of toys, both educational ones, and free-play ones.

All in all, you should focus on making it appealing, functional, practical, and safe. Don’t forget to get insurance for your business and cover general liability insurance, property insurance, professional liability insurance, and workers’ compensation insurance.

Starting your own business can be overwhelming and exhausting at times. Nevertheless, with thorough research and good organization, you can decrease the stress and enjoy the process more.

The post How to Start Your Own Preschool Business appeared first on SmallBizTechnology.

]]>
62466
How to Reduce the Mean Time to Repair? https://www.smallbiztechnology.com/archive/2022/07/how-to-reduce-the-mean-time-to-repair.html/ Thu, 14 Jul 2022 14:55:23 +0000 https://www.smallbiztechnology.com/?p=62521 With the advancement of technology and innovation, the world has become more data-driven. Every time an issue occurs, the repair process takes a long time, leading to increased downtime. Mean time to repair helps the team calculate the average time it takes to improve and reduce a system.  In other words, if the value of […]

The post How to Reduce the Mean Time to Repair? appeared first on SmallBizTechnology.

]]>
With the advancement of technology and innovation, the world has become more data-driven. Every time an issue occurs, the repair process takes a long time, leading to increased downtime. Mean time to repair helps the team calculate the average time it takes to improve and reduce a system. 

In other words, if the value of mean time to repair is 0, fixed devices are less likely to fail. The metric can be used in the meantime to improve customer experience and reduce the mean time to repair. 

Many people, however, do not know what is MTTR and it can be reduced. This is why we’ve put together this brief guide. Check it out. 

So, What is the Mean Time to Repair?

The term “mean time to repair” describes the length of time it takes to resolve an issue. Even though this term is quite simple to comprehend, people still often misunderstand it. This is because you will be provided with a mean time for response, recovery, and repair, which varies from one to another.

Mean time to repair, however, represents how long it takes to fix an issue. You can rely on it to keep your business running and recover from disasters in an emergency. By having a good meantime, you will be able to ensure that the system runs smoothly without any failures. 

It is believed that assets with a low mean time to repair are less likely to fail. Also, such a system has a high ability to recover and operate generally within a short period.

What is the Importance of Mean Time to Repair?

The mean time to repair is an essential measurement in determining how fast you can resolve a customer’s issue and improve their experience. Metrics such as these are commonly used in maintenance operations to ensure that people receive the best repair experience. 

Moreover, reducing the mean time to repair ensures that your system remains up and running without interruption. Besides this, you may have heard of the term downtime, and it is the period when a system or device is not available to use. However, you might not realize it can be costly, so reducing MTTR is essential for your business.

Moreover, today life is fast; no one can wait weeks and months to get things repaired. Therefore, quick responses to any issue help you gain more customers instead of losing them. That is why, if you are working in a repair or maintenance field, managing your mean time to repair is essential and will help you improve customer satisfaction and service quality. 

How Can You Reduce the Mean Time to Repair? 

To increase your customer satisfaction and service quality, and make the system function accurately, it is essential to lower the mean time to repair. Thus, here are some steps you can take in the count to reduce the MTTR. Check out below to find out.

  • First, you must have an extra supply of all the spare parts and components. It will ensure that you have a backup plan in case of failure.
  • Next, you have to monitor the system regularly. Then, you can conduct the test, overview the performance, and check the functioning. With this, you will get to know whether the system is functioning well or not.
  • Calculate the mean time to repair. You can also conduct a business impact analysis. It will let you know which system is essential. Besides this, it will also help you monitor your performance. 
  • Start with installing a mentoring system that includes sensors. It will notify you about the performance of the system.
  • You can streamline the desk resources. In addition, it will ease the reporting process.
  • Hire a team of trained equipment repairers to help you in any disaster. They will act as a backup for your organization. 
  • Go on by updating the management process. It will decrease the chances of errors taking place within your system.

To Sum Up

Mean time to repair is essential to ensure that you are providing the least fixing time. The less time there is, the higher the quality will be. Thus, if you are facing any issue in reducing the mean time to repair for your organization, follow the tips mentioned above. It will help you reduce MTTR for your organization. Therefore, make sure you regulate MTTR timely to avoid any inconvenience and increase the demand among customers. 

The post How to Reduce the Mean Time to Repair? appeared first on SmallBizTechnology.

]]>
62521
9 Steps for Using Data to Improve First Call Resolution https://www.smallbiztechnology.com/archive/2022/07/9-steps-for-using-data-to-improve-first-call-resolution.html/ Mon, 11 Jul 2022 14:53:15 +0000 https://www.smallbiztechnology.com/?p=62469 Have you ever called customer service, gone through an extensive phone tree, gotten transferred, and still had to call back the next day? If so, you know how frustrating it can be to not get an answer on the first try. Your customers feel the same. They want answers from their first contact—in other words, […]

The post 9 Steps for Using Data to Improve First Call Resolution appeared first on SmallBizTechnology.

]]>
Have you ever called customer service, gone through an extensive phone tree, gotten transferred, and still had to call back the next day? If so, you know how frustrating it can be to not get an answer on the first try. Your customers feel the same. They want answers from their first contact—in other words, they want you to have a good first call resolution (FCR). 

When it comes to improving your customer service FCR, you need to evaluate a range of data. Customer satisfaction rates (CSAT) are a nice springboard, but they don’t offer deep insight. Average handle time (AHT) is great for understanding agent efficiency, but not for understanding whether procedures are being followed. Examining several types of customer service data will help your customer retention rate, which has long-term dividends for your reputation. Using that data wisely will improve your business. 

Here are nine steps you can take for using data to improve your FCR.

1. Collect reliable data using a time-saving tool.

The first step to working with data is always, well, having good data. To get that, you’ll need a good data collection and analytics tool. You may be handy with a spreadsheet, but it’s very helpful to have your data collection, analytics, and coaching all in one place. You want to be able to look at your data in the proper context, especially when it comes to FCR versus other metrics. It’s especially helpful to be able to automate QA scorecards and CSAT score collection that identifies customer support tickets with many interactions. MaestroQA, for example, offers dashboards to identify why (the root cause) a customer query required a customer to reach out to customer support multiple times and ultimately take action to improve first call resolution.  

2. Hone in on QA rubrics. 

In addition to using the right tool, make sure your data collection within that tool is set up to catch the information you want. Collect QA data, in particular, that is specific enough to be helpful but general enough to be grouped into buckets. You’ll also want CSAT and AHT scores. 

3. Use QA scores to check agent adherence to best practices.

Are your agents following the policies and best practices you’ve outlined in your training? If not, there are a couple of fixes, depending on whether the issues are systemic or individual. You may need to update your training to be more clear on your expectations. Or, you may need to offer coaching sessions to individuals to discover why they aren’t following policy and help them correct course. 

4. Create CSAT benchmarks. 

How do your customers feel about their experiences when they contact customer service? This metric will be a helpful benchmark as you look to improve first call resolution. It should positively correlate with FCR. (If it doesn’t go up as your FCR goes up, you’ll need to do some troubleshooting.) Check in with industry benchmarks, and set a goal for your team. 

Remember: CSAT alone does not give you enough information to take action, and simply chasing CSAT isn’t necessarily helpful. Examining your CSAT holistically is a separate project. But to improve FCR, you do need to understand where your CSAT stands. 

5. Use AHT for context on customer experience. 

Average handle time (AHT) doesn’t tell you whether a client’s problem was solved, but it does give you another data point to use. It can help you put yourself in a customer’s shoes. If your CSAT is lower than you want, and your AHT is high, perhaps your customers are frustrated by long calls. Or perhaps they wouldn’t mind long calls if their question was answered on the first try. 

Remember: AHT often negatively correlates with first call resolution, so use this stat in context. 

6. Mine your data for common “root cause” questions.

Sometimes a customer gets their initial question answered, but they end up calling again because they have a deeper “root cause” question. Run a query on the topics covered in subsequent calls. When you contrast those topics with the original reasons that customers call, you may find that your agents need to ask more follow-up questions on their first calls. You may find that you need to build out your knowledge base further. Or, you may find that your product or website needs tweaking. 

7. Use QA scores to search for more insight.

Keep that QA data tab open! If your QA data is inconsistent, you’ll need to dig deeper to find the root problem. Perhaps your agents lack a critical tool, such as a robust knowledge base, and are attempting to compensate for that on their own. Perhaps a lack of rigorous training or coaching resources means senior agents spend all their time helping newer agents. Bring in a few agents for this process—they’ll be able to help you see the pain points they’re experiencing. 

8. Make changes as needed. 

The above steps should give you ample rationale for making certain changes. Now is a good time to consider investing in more resources such as training or coaching. You may need to optimize your knowledge base or adjust your budget to hire some new agents. This is the part of your plan that will get you results. 

9. Implement a follow-up plan. 

You’ve done the hard work at this point. Now, set some calendar reminders to periodically review your updated data and check in on your progress toward your goals. You’ll likely need to recalibrate a bit as you pinpoint the factors that affect your particular FCR. For some extra encouragement, don’t forget to celebrate your wins along the way. Building loyalty and trust with your customers is a worthwhile investment. 

The post 9 Steps for Using Data to Improve First Call Resolution appeared first on SmallBizTechnology.

]]>
62469
10 Pieces of WFH Equipment to Boost Remote Productivity https://www.smallbiztechnology.com/archive/2022/07/10-pieces-of-wfh-equipment-to-boost-remote-productivity.html/ Mon, 11 Jul 2022 14:39:17 +0000 https://www.smallbiztechnology.com/?p=62427 Employee productivity is important whether your employees work in the office or from home. Of course, home offices need to be equipped to handle everything the workday throws at your employees. When you monitor your employees remotely, you don’t want to micromanage them and be breathing down their necks – you want them to work […]

The post 10 Pieces of WFH Equipment to Boost Remote Productivity appeared first on SmallBizTechnology.

]]>
Employee productivity is important whether your employees work in the office or from home. Of course, home offices need to be equipped to handle everything the workday throws at your employees.

When you monitor your employees remotely, you don’t want to micromanage them and be breathing down their necks – you want them to work in the way that is most comfortable for them. These pieces of WFH equipment can make working from home a lot easier on your employees, leaving them enough energy to work through the day and have time with their loved ones at home.

1. Standing Desk

Standing up while working is a new trend that can keep employees in shape. Exercise can help someone stay motivated throughout the work day, but how can you get your activity in if you don’t have time to exercise?

A standing desk can remedy this problem by forcing someone to stand up. Simply by standing, any employee can improve their health and have less of a sedentary lifestyle.

2. File Organizer

When you work with many papers, you need something to keep them organized. File cabinets, however, might be challenging to make space for.

File organizers are smaller WFH items that can fit on a bookshelf or stick directly to your wall. They’re a great purchase if you’re used to sorting papers while working from home. Plus, they look much nicer than a bulky beige cabinet.

3. Biking Desk

Some desks take standing desks to a new level. These desks allow you to pedal while you’re working, effectively burning calories and increasing flexibility, among other benefits you can gain while riding a bike. If you have any employees who love to exercise or need to fidget while they work, a biking desk would be an excellent addition to their home office.

4. Reusable Notebooks

Having paper is essential to any job. Instead of wasting pages upon pages of notebook paper to take notes only to throw them away, consider investing in reusable notebooks. These notebooks can allow you to write on a surface, then erase your words. Some even allow you to take a picture and upload it to an app. That way, you can store your notes online for as long as you need.

5. A Second Monitor

If you want your employees to complete their work more quickly, a second monitor gives them the option of having more on their screen without having to rapidly switch windows.

A second monitor may be seen as a way to level up an employee’s performance and may do well as a reward to help retain employees. If people know they’ll earn something by sticking with your company, they may be more likely to tough it out through the difficult times.

6. Anti-Fatigue Mat

Perfect for standing desks, an anti-fatigue mat is typically filled with gel or some other cushion that is easy on workers’ feet. The mat makes it so that employees can work at their standing desks whenever they feel like it for as long as they please.

It might take some getting used to, but eventually, your employees will feel at ease using an anti-fatigue mat to keep them energized and focused throughout the day.

7. Plants

Plants may not be the first type of WFH equipment to come to mind, but they’re a must for nearly any remote work setup because they give people another thing to take care of. Some people may see it as a chore to water plants, but succulents offer the same joy of having a burst of green in the office without worrying about taking care of it.

Plus, having green in the office can help lower stress and invite rest into a person’s life. It’s the perfect color to add to offices because it can help your employees feel more at ease at their desks.

8. Blue Light Glasses

Your eyes are some of the most important tools you have. When employees are working from home, they’re likely glued to the screen. You want them to protect their eyes, so why not instruct them to wear glasses that reflect blue light?

You may find your circadian rhythm disrupted when exposed to blue light without protection. Glasses that reflect blue light can keep your employees safe at any point in the day.

9. Ergonomic Chair

To do their best work, your employees must have the best equipment. A chair that fits them ergonomically will preserve good posture and save them from pain after a hard day’s work.

The chair itself isn’t the only thing – your employees must also know how to sit in it and maintain good posture to avoid hurting themselves. Still, the presence of a comfortable chair that positions them correctly could do nothing but help them.

10. Fidget Toys

Some people just can’t sit still during work. They might need something at their desk to fidget with to occupy their mind as they work through a problem. A fidget toy, such as a fidget spinner or a fidget cube, can help them work aimlessly with their hands during a slow period or one that requires intense focus. It’s an easier way for them to get their energy out during the workday while staying focused.

WFH Doesn’t Have to Be a Chore With These Items

With a few simple gadgets, your employees can level up their WFH life. These items all have the potential to add to the quality of working life for some people, while others may see them as distractions. It’s up to each of your employees to figure out the working style that fits them best. Then, you can provide them with the tools they need to finish their days productively and in style.

The post 10 Pieces of WFH Equipment to Boost Remote Productivity appeared first on SmallBizTechnology.

]]>
62427
How To Write An SEO-Friendly Blog Post  https://www.smallbiztechnology.com/archive/2022/07/how-to-write-an-seo-friendly-blog-post.html/ Tue, 05 Jul 2022 16:25:45 +0000 https://www.smallbiztechnology.com/?p=62391 Do you want to know how to write an SEO-friendly blog post? For a blog post to have any traction, it needs to be interesting and fun for the reader. You want them to share it with their circles, which will raise your rankings. An SEO-friendly blog post with the right content always takes the […]

The post How To Write An SEO-Friendly Blog Post  appeared first on SmallBizTechnology.

]]>
Do you want to know how to write an SEO-friendly blog post? For a blog post to have any traction, it needs to be interesting and fun for the reader. You want them to share it with their circles, which will raise your rankings. An SEO-friendly blog post with the right content always takes the crown.

Bringing these two aspects together isn’t always easy, but you can learn how in this article. You aim to please both your readers and Google. Find a good balance between the two, watch your content rank higher, and rake in more website visits.

There’s a sort of formula used to achieve this. A cheat sheet if you will. Let’s dive in and examine how to get the most out of your writing.

Important Pointer: Keyword Research

Keywords are the reason for your writing. Okay, your audience is, but you must adapt your content to what your audience looks for online. That’s the first way to ensure someone will read your blog posts. 

Keyword research will tell you what topics to focus on and the keywords to include in your writing. Choose wisely what you focus on! It will guide where the meat of your text goes and should be as extensive as possible.

So now you know what to write about and should get to the actual writing. Let’s see. What should it look like?

Here are 9 steps to an SEO-friendly blog post.

9 Tips on How to Write an SEO-Friendly Blog Post

Here you’ll learn how to churn out great content.

1. Think It Through

Stop! Don’t just dive in without direction!

What do you want to say? What angle would you like your post to take? Maybe there’s a question you would like to answer? Is there something specific you would like your readers to have achieved after reading your post? 

Some writers want their audience to complete a certain action at the end, so the writing must be compelling and convincing. 

Use your search terms or keywords to find the best possible direction for this. You can look at it as letting your readers guide you.

2. Structure Your Post

Order is essential in a blog post. A basic structure comprises:

  • the introduction, where you introduce your topic and give a little teaser to your readers
  • the body, where the main story goes
  • The conclusion, where you draw a conclusion or give a short post recap.

Figure out what you want to say in every part and write it down briefly. It’ll help guide your train of thought along the way. You want your ideas to flow naturally into each other so your audience can easily follow.

3. Break It Down

Have you ever looked at prose that has no breaks? Or the opposite: content that is in single sentences like a kindergarten storybook. It can be annoying and tiring to read.

Paragraphs help to organize content neatly. Use a different paragraph for every idea, and always summarize your point. Lengthy paragraphs are quite the eyesore and could make your reader skim over your work instead of properly reading it.

Headings add to the structure of an article and will guide readers on what to expect next. Subheadings also add to your SEO ranking. Throw in a keyword in one or two, and it gets even better.

4. Utilize Related Keywords

Utilizing semantic keywords is the best tip on how to write an SEO-friendly blog post. Keywords are great, but using them too many times in a single post makes your work look unnatural. It’s known as keyword stuffing and could make your rankings tank. 

Instead, use synonyms and alternative related words. Google will analyze your content for these, thus understanding your subject matter better. It’s getting smarter and wants readers to enjoy their reading.   

5. Use Transitional Words and Phrases

These show a relationship between different sentences and paragraphs. Phrases like ‘read on’ tell them there’s more to expect. ‘In short’ or ‘in a nutshell’ tells the reader a conclusion is coming. 

Transitional words will help your audience scan through your content since they add structure.

how to write an seo friendly blog post

6. Add Links To Existing Content

Have you written on the subject on your website before? Let people know by linking to those other posts. 

You want your audience to focus on you and your work. It makes you look like an authority on the subject and improves rankings. Link to other authority sites, but be sure not to link to your competition.

7. Mind the Length

Google prefers you do lengthy articles, but what do your readers think? Depending on your subject of choice, writing skills, and audience, try to make your posts at least 300 words.

Whether long or short, remember to ensure it’s an SEO-friendly blog post.

8. Utilize SEO Tools

SEO analysis can be tricky but is necessary for this domain. You want your content to have a high chance of ranking well for your chosen keywords.

This is where SEO tools and plugins come in. What difference will they make?

  • SEO tools suggest related key phrases. 
  • These tools tell you how many times you should add your keywords and where to add them.
  • They check your text for readability.
  • You can check for both internal and external links in your content.
  • They tell you whether you’ve used the keyword on another page so that you don’t compete with yourself for ranking.

All these aspects improve the quality of content you’re putting out. Isn’t that what you’re ultimately aiming for?

How To Write An SEO-Friendly Blog Post 

9. Put Fresh Eyes on It

Sometimes we write and some mistakes make it past. If you have someone who can look at your work before publishing it, that’s a great asset. They may notice something you missed and improve the whole article. Getting an expert on the subject matter is a plus since they can help refine the content.

Communicating your message to your audience is a necessity in this business. Otherwise, why would you write? Look for opinions on readability and whether the message hits home.

Conclusion

Now you have what you need to create amazing articles for your website. Go ahead and publish as often as possible so that Google knows your website is alive and should rank you higher. Take it a notch higher and use it for business! 

The post How To Write An SEO-Friendly Blog Post  appeared first on SmallBizTechnology.

]]>
62391
Is Remote Work More Efficient Than In-Person? https://www.smallbiztechnology.com/archive/2022/07/remote-work-more-efficient.html/ Tue, 05 Jul 2022 16:09:21 +0000 https://www.smallbiztechnology.com/?p=62402 Remote work is becoming the new standard. Even employees who initially missed being in the office are loving working from home. It gives them a break from noisy open floor plan office spaces and offers much more personal freedom. This begs the question: is remote work more efficient than physically being in an office? According […]

The post Is Remote Work More Efficient Than In-Person? appeared first on SmallBizTechnology.

]]>
Remote work is becoming the new standard. Even employees who initially missed being in the office are loving working from home. It gives them a break from noisy open floor plan office spaces and offers much more personal freedom. This begs the question: is remote work more efficient than physically being in an office?

According to the studies cited below, remote work is a more productive environment for employees and could improve productivity of an organization in other ways too. For example, it gives organizations access to a wider pool of talent, allowing them to utilize experts from all over the world.

Why is Remote Work More Efficient?

In the past, employees had to get up in the morning an hour and a half before going to work. Now, they can simply get out of bed, have breakfast, and still make it in time for the morning kick-off virtual meeting. Cutting two hours of prep and traffic time per day improves the mood and happiness of workers.

With a 45-minute commute one way, the hours spent in traffic alone add up to more than 25 hours of saved time per month. 

The second thing that lowers productivity aside from distractions is an overbearing or intimidating boss. According to Stress.org, 35% of the workers reported that the biggest stress factor in an office environment is communicating with a boss or a leadership figure. Meeting on web-based video conferencing platforms has the effect of leveling the playing field. Plus, it can reduce the stress over an in-person meeting. None of the power dynamics are available to the boss, like standing while you sit. Or potentially the office furniture layout puts you at a disadvantage. In fact, by giving the boss the same challenges with microphones, cameras, and other technology, everyone in the conversation has more equal standing.

Remote Work Requires Organization

A common pushback on remote work often comes from micromanagers who feel more confident if they can closely oversee employees. And to be sure, some employees do not perform well in self-directed circumstances. Smart organizations will focus on helping employees be more productive without direct supervision, or by improving online supervision techniques by utilizing new technologies for secure video conferencing and always-on meeting tools. Because the alternative of bringing them back to an office is likely to become harder as time passes and remote work becomes more entrenched.

For more effective strategies working from home, you need more personal organization. In an office, there are structural elements that help organize your day and your workspace. At home, things that are common in an office are just not there.

Organizations that can identify those who are not as well suited to remote work, and help them with structure and clear expectations, will be more effective than those who ignore the problem.

Remote Employees Are Happier

While some companies are trying to drive people back into the office because ‘it’s always been done this way,’ others are trying to make an educated decision.

A study by Tracking Happiness concluded that working remotely or hybrid increases employee satisfaction and happiness by more than 20%. The survey was taken by more than 13,000 participants from Asia, North America, and Europe.

According to the surveyed people:

  • Having an office-based work environment will make them less happy
  • They want hybrid or remote work to be the norm
  • Commute time plays a big role in dissatisfaction with office work
  • Having to spend lunch breaks at or near the office is a negative
  • Millennials prefer to work only from home

Remote Work Has a Better ROI

Not only are people more productive at home, but with them working off-site, companies have lower office expenses. This has led to a paradigm shift in how companies think about employee training and collaboration. In the past, companies planned off-site training and sent their on-site employees to a local hotel, conference center, or specialized collaboration space to ‘get away’ from the office distractions for important training or planning sessions.

What if most of your employees are already off-site remote workers? What do you do with your office space that is underutilized now? You can turn your off-site meetings into on-site meetings at your office and eliminate the expense of third-party meeting spaces. Utilize the space you have with periodic on-site collaboration and training sessions for your remote workers.

There is still a need for office space, but how it will be utilized in the future is still unclear. In the next few years, as building leases begin to expire, the full impact of this reduced office expense will be known.

Final Words

Remote work is more productive and efficient. Plus, it leads to a happier lifestyle for employees. The ROI of hybrid workers is much higher than office workers since it comes with lower costs. 

The post Is Remote Work More Efficient Than In-Person? appeared first on SmallBizTechnology.

]]>
62402
10 Advanced Ways To Level-Up Your Online Marketing in 2022 https://www.smallbiztechnology.com/archive/2022/06/level-up-your-online-marketing.html/ Mon, 27 Jun 2022 17:38:26 +0000 https://www.smallbiztechnology.com/?p=62442  The majority of the CMOs worldwide think it is a good practice to re-strategize their marketing processes since the marketing landscape is ever-shifting, and to stay ahead of the curve you need to keep upgrading. In this blog, we have listed out 10 advanced marketing points that’ll help you optimize, streamline, pivot, and level-up your […]

The post 10 Advanced Ways To Level-Up Your Online Marketing in 2022 appeared first on SmallBizTechnology.

]]>
 The majority of the CMOs worldwide think it is a good practice to re-strategize their marketing processes since the marketing landscape is ever-shifting, and to stay ahead of the curve you need to keep upgrading. In this blog, we have listed out 10 advanced marketing points that’ll help you optimize, streamline, pivot, and level-up your online marketing endeavors. Interestingly, best WordPress hosting practices and customer experience have also made a list.

1. Buyer Persona

 Even though creating a buyer persona is the most common thing you do in the beginning of the campaigns –  it is crucial to give it a look across multiple stages of your online marketing. More so, if your business has seen any of the following changes:

  • Introduced new products or services
  • Modified the existing ones
  • Scaled your business (either up or down)

You can conduct research, surveys, and interviews; look at your customer feedback and customer satisfaction metrics to help you frame a more precise buyer persona for the future. 

2. Audit Your 2021 KPIs

In businesses, what you can’t see doesn’t exist. To level-up your online marketing in 2022, it’s important to see how you did this past year, which will help you pivot, optimize, or re-strategize whenever needed.

  • Conversion Rates: how many people convert from visitors to customers?
  • Customer Loyalty: count your repeat customers.
  • Social Media Reach and Engagement: what are the number of likes, comments, subscribers, etc.?
  • Inbound Link Building: how many people are linking to your website?

Tools to track your past year’s KPIs:

Google Analytics: view all important KPIs like bounce rate and traffic in one place

Twitter Analytics: to track people’s engagement there

Social Sprout:  a social media enabling and social listening tool (more on this later)

Ahrefs and Semrush: measure inbound links

Funnelytics: to visualize the performance of your customer journeys

Hotjar: Data-driven user insights and more

3. Social Listening Tools

Social media listening is important because it offers direct windows to what your customer thinks about your business at a ground level.

It is also something you need to do constantly as customers’ expectations of your business and how they feel about your business are dynamic.

Moreover, these tools analyze all your brand mentions in the form of comments, tags, etc and tell you if they’re positive, negative, or neutral – offering you highly valuable insights to tailor your online marketing endeavors.

Here are some good social media listening tools:

 4. Automation

Did you know that 63% of companies using marketing automation outperformed competitors? (Moosend)

Automation in digital marketing can help you:

  • Mitigate human error and lags
  • Takes away simple, high-frequency tasks from your people, freeing them for complex tasks
  • Make customers happy

Additionally, here are ways to automate online marketing processes:

  • Social media: Buffer and HootSuite helps you automatically post on social media after you’ve scheduled the posts.
  • Ticketing software: Zendesk helps you send tickets after a customer or visitor reaches out to you, reducing FRTs.
  • Conversational Chatbots: ManyChat and Tidio use AI and ML to answer customers’ and visitors’ basic FAQs.
  • Emails: Mailchimp helps you send automated and personalized emails.

5. Watch Trends

Watching trends will help you stay up to date with all that’s happening in online marketing. Here’s how to do it:

6. Personalize

Customers crave a personalized experience. Here are some numbers to support that.

71% of consumers get frustrated when a shopping experience is impersonal. (Segment)

80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. (Epsilon)

80% of frequent shoppers only shop with brands that personalize the experience. (SmarterHQ)

Some tips for personalized online marketing:

  • Collect and leverage customer data
  • Make conversations human even when online through live chats
  • Send personalized emails and texts
  • Send special coupons and discount offers (especially on birthdays)

 7. Revamp Website

The goal of all digital marketing efforts is to bring customers to our website and convert them. Therefore, it is important to keep websites up to date in terms of speed, aesthetics, and even safety.

For example, here are some ways how:

Improve Hosting: makes websites fast and safe. Here’s how to choose the best hosting for WordPress websites. 

Attractive Landing Pages and CTAs: this directly helps in lead generation.

Overall branding: Logaster, a brand-building company, offers solutions from business name generation to business card designers and offers a wide variety of digital branding tools.

8. Focus on CX

The merrier your customers, the better your ROI. So, make customers feel good across the journey, from connecting with them through live chat to sending them personalized offers and targeting them with tailored marketing messages. 

9. Optimize for Voice 

Have a list of conversational keywords that prospects might use to search for your business. Adding those to your on-site content can help it become conversational and also make voice search keywords detectable. Hopefully, this video by Neil Patel, the world’s top digital marketer, will help optimize for voice and level-up your online marketing strategy.

10. Investigate Your Competitors

The first thing to do to optimize digital marketing is to see what your competitors are doing to increase their presence online.

Here’s how to do a quick competition analysis:

  • Ahrefs, to know the competition’s search results rankings
  • SEMrush, for insights on their paid ads
  • GeoRanker, for researching your competition’s local directory profiles

So, to see their email marketing campaigns, just sign into one. We guarantee this will yield highly valuable insights.

Cheers to More ROIs

It’s easy to level-up your online marketing. So, we hope this article gives you actionable insights that you can take to your desks and start getting the ROIs on your digital marketing campaigns that you’ve always desired.

The post 10 Advanced Ways To Level-Up Your Online Marketing in 2022 appeared first on SmallBizTechnology.

]]>
62442
The Benefits of Digital Banking for Small Businesses https://www.smallbiztechnology.com/archive/2022/06/digital-banking-for-small-businesses.html/ Wed, 22 Jun 2022 17:43:18 +0000 https://www.smallbiztechnology.com/?p=62380 When operating a small business, it is paramount to have a steady cash flow, secure payments, and receipts. Also, be ensured that your sensitive data are kept safe from attacks. Digital banking for small businesses As Digital Banking methods progress in the world of tech, they become quicker and safer than most traditional exchange methods […]

The post The Benefits of Digital Banking for Small Businesses appeared first on SmallBizTechnology.

]]>
When operating a small business, it is paramount to have a steady cash flow, secure payments, and receipts. Also, be ensured that your sensitive data are kept safe from attacks. Digital banking for small businesses

As Digital Banking methods progress in the world of tech, they become quicker and safer than most traditional exchange methods between two parties. So what exactly are the benefits of digital banking for small businesses aside from speed?

Digital Banking Allows Small Businesses to Keep Track

Since small businesses or start-up organizations that are at the beginning of their entrepreneurial journeys can’t really afford to hire top-level accountants or pay for an advanced accounting system to monitor all the processes and finances in their firm, they can take advantage of digital banking.

Digital Banking allows smaller enterprises to manage their finances smartly. Additionally, it keeps track of everything in the form of reports, either weekly, monthly, or quarterly. These are easy to filter, which gives an extra edge to decision-makers in the company. You can always take a step back and see what you’ve paid to whom in which time period.

Some neobanking solutions for businesses can even allow you to share your financial data with a third party, like a financial analyst. As a small business, you could do that once per quarter or a couple of quarters instead of hiring a full-time analytics team.

It’s Convenient

Are you outside of the office? At the beach? No problem. You’re carrying all your financial data in your pocket on a mobile device. What’s more convenient than that? Online banking has become the leading way to handle money globally.

If you are a busy business owner, you can use the features while traveling, stuck in traffic, or even in a meeting if it allows it. Sometimes during meetings, questions regarding finances that you can’t know for sure could come up. Taking out a phone and checking in a matter of seconds is something that can help you a lot. You can have it all, employee salaries, payments, bills, and invoices, in one place, at all times.

Brick-and-Mortars Are More Expensive

Did you know that traditional brick-and-mortar banks with physical locations need to spend a ton of resources on organizing financial records and documents the usual way? They need to pay for a location, build an office, have ten times the number of employees, and interact with customers one-on-one on a daily basis. All of this requires more resources and leaves almost none for innovation. These are just some of the reasons why brick-and-mortar banks charge more for almost everything than digital banks.

On the other side, neobanks don’t rely on physical locations and invest all they’ve earned into improving the digital interface and infrastructure of their product. This makes automatic billing seem like a walk in the park.

If your employees are on a fixed salary basis, you can easily schedule all salary payments. Other expenses like bills can also be deducted automatically, and even monthly subscriptions, since you can easily get a business debit or credit card alongside your banking account.

Better Digital Security

Nobody walks up to a bank and robs it these days; it’s not the 90s. Banks are getting smarter and stopped carrying large amounts of cash in their safes. On the other hand, however, there are billions of digital dollars out there. 

As mentioned above, digital banks have way more resources to spend on innovation and security, while traditional banks have to spend money on locations and traditional real-life security personnel, who can’t really keep you safe from hackers.

New online payment platforms operate with advanced blockchain technology, which brings with it a whole new level of decentralized security. This prevents attackers from hacking one specific place or domain and gaining information. Information gets encrypted and broken down into nodes within the blockchain, becoming almost inaccessible to hackers.

Aside from high-level data encryption, digital banks also take advantage of numerous firewalls and the best and latest antivirus software. Of course, regular KYC inspections are still done for additional security, preventing social engineers from accessing your accounts.

A Smaller Environmental Footprint

Whether you are concerned about nature and the environment or not, having a smaller environmental footprint is a goal everyone should strive for. New regulations regarding certain operations are being implemented each month. Some of these impact the amount banks charge. However, not digital banks. They have an almost unnoticeable environmental footprint. Paperless operations, transactions, online support, and no office, meaning no commuting, are just some of the reasons digital banks are much better for the environment.

Final Words

Each year, the reasons why a small business should switch to digital banking instead of relying on brick-and-mortar banks continue to accumulate.  Digital banks lower your cost and provide better security, convenience, automatic payments, and financial tracking. The best thing of all, it’s easy to start and try without you having to visit an actual bank. All from the comfort of your home.

The post The Benefits of Digital Banking for Small Businesses appeared first on SmallBizTechnology.

]]>
62380
The Best Way to Plan Objectives and Key Results https://www.smallbiztechnology.com/archive/2022/06/plan-objectives-key-results.html/ Mon, 20 Jun 2022 19:47:55 +0000 https://www.smallbiztechnology.com/?p=62407 OKR, which stands for Objectives and Key Results, is a business management method that helps you focus on achieving goals. With this approach, you will accomplish long-term, overarching, ambitious business goals (Objectives) through smaller, specific, measurable sub-goals (Key Results). Each Key Result has several associated Tasks (specific activities that must be performed to reach the […]

The post The Best Way to Plan Objectives and Key Results appeared first on SmallBizTechnology.

]]>
OKR, which stands for Objectives and Key Results, is a business management method that helps you focus on achieving goals. With this approach, you will accomplish long-term, overarching, ambitious business goals (Objectives) through smaller, specific, measurable sub-goals (Key Results). Each Key Result has several associated Tasks (specific activities that must be performed to reach the Key Result).

What Challenges Teams Can Face and How OKR Approach Helps

Essentially, an Objective answers where we want to go, Key Results explain how we’ll know we’re getting there, and Tasks list the steps necessary to get there. And the OKR is the plan that brings it all together.

Below we offer two OKR tools: the Objective Map and the Roadmap. The Objective Map allows you to build a visual hierarchy of goals and plan objectives, while the Roadmap links this hierarchy of goals to a time factor.

plan objectives

The goal hierarchy is the heart of OKR.

OKR Planning Tool #1: The Objective Map

Our first tool is the Objective Map. The visual nature of this map allows you to see the whole picture at once, making it easy to analyze possibilities, predict obstacles, and plan objectives and the necessary resources for them. The Objective Map shows all factors (and how they are connected) that are needed for your success.

plan objectives map

See all information on a map at once.

To create your own Objective Map, follow these steps:

  1. Identify and name your Objective. This is your long-term, overarching goal.
  2. Determine your Key Factors. These are the measurable sub-goals needed to achieve your Objective.
  3. Identify and name any possible obstacles you will face on the way to your Objective.
  4. List your Tasks. These are the specific steps to accomplish each Key Factor. Assign team members to these tasks.
  5. Create an Objective Map by plugging in the Key Factors and Tasks you’ve identified. Where appropriate, include your obstacle plans.
  6. Define your success metrics and connect them to your Objective and Key Factors.
  7. Review the Objective Map with your team to get buy-in and understanding.

The Objective Map is finished only once it provides answers to the following questions: where are you going, how will you get there, and what steps do you need to take along the way.

Tips for Creating an Objective Map

When creating your Objective Map, keep these tips in mind:

Tip #1: Name problems first, then make plans.

Take the time to brainstorm any obstacles that might come up on your way to plan Objectives. These obstacles can come in all shapes and sizes–from limited internal resources to external issues with your clients, product, or services. When you identify a potential obstacle, decide how you are going to address it before you set out on the journey towards your Objective.

Tip #2: Follow cause-and-effect logic.

It is important to have the Objective Map express the cause-and-effect connections between each element on the map (your Objective, Key Results, and Tasks). The best way to do this is to define success metrics for all factors. In other words, determine what success looks like for an activity (the cause) and connect that success to what happens next (the effect).

OKR Planning Tool #2: The Roadmap

The Roadmap is the tool you can use to determine the timeline, sequence, and deadlines of each step of your Objective Map. The Roadmap ensures that your team not only knows what they are doing but also when and in what order they will move through each step. Based on your goals, keep in mind that your team might be completing more than one step at a time. A Roadmap will help you identify those moments and prepare your resources accordingly.

plan objectives roadmap

The roadmap ends and begins with your Objective.

The steps of creating and using a Roadmap are:

  1. Revisit your Objective Map and review all the Key Results you’ve included in the map.
  2. Order each Key Result, and the Task activities that will get you to that result, in a logical sequence that moves towards your Objective.
  3. Assign due dates for each activity and step toward your Objective. If there is a hard end date, work backward from there when you plan Objectives.
  4. Revisit the Roadmap often to check-off completed steps and to prepare for the next steps.
  5. Revise the Roadmap when changing circumstances require you to pivot.

pivot plan objectives

A Roadmap gives your team the awareness of projects in real-time.

Possible Challenges

Before we jump into a discussion of OKR creation, let’s review a few possible challenges that your team might face when creating a plan.

Problem #1: Unrealistic Views

Don’t succumb to wishful thinking by setting unrealistic goals. True, you want your Objective to be ambitious, but it also needs to be based on reality. Keep the assessment of your internal resources and capabilities, as well as any external factors, realistic.

Problem #2: Rigidity

The growth of your company depends on sustainability; sustainability depends on flexibility. When creating an OKR plan, don’t follow the plan so rigidly that the plan becomes (at best) useless or (at worst) harmful to your end goal. Always have the expectation that you may need to adjust to changing circumstances.

Problem #3: Lack of Motivation

The resources and technology you have access to are important, but it’s the people in your company that are key to your success. Avoid a lack of motivation by making sure each team member understands your business goals and agrees with their importance. This allows everyone to feel invested in a positive outcome and to use their creativity and energy to solve any emerging issues.

Conclusion

By using the Objective Map and Roadmap tools as your own OKR method, you will eliminate all the common problems that teams face when planning the road to a goal. These tools allow flexibility when obstacles arise; they also teach your team how to think about their own problem-solving thought process and the cause-and-effect relationships between each Key Factor. Fostering these qualities will ensure your team and your company will always be improving the practices and routines you use for achieving your goals. This is the key to success.

The post The Best Way to Plan Objectives and Key Results appeared first on SmallBizTechnology.

]]>
62407
Cybersecurity Certificate vs Certification: What’s the Difference? https://www.smallbiztechnology.com/archive/2022/06/cybersecurity-certificate-vs-certification.html/ Thu, 16 Jun 2022 22:52:24 +0000 https://www.smallbiztechnology.com/?p=62409 The cybersecurity industry is growing now more than ever. However, that doesn’t mean that jobs in the industry are easy to acquire. Most positions now require a cybersecurity certificate or cybersecurity certification for consideration.  If they don’t require either of these, both the certificate and the certification help to give cybersecurity professionals an edge amongst […]

The post Cybersecurity Certificate vs Certification: What’s the Difference? appeared first on SmallBizTechnology.

]]>
The cybersecurity industry is growing now more than ever. However, that doesn’t mean that jobs in the industry are easy to acquire. Most positions now require a cybersecurity certificate or cybersecurity certification for consideration. 

If they don’t require either of these, both the certificate and the certification help to give cybersecurity professionals an edge amongst other job candidates. Many professionals are unsure of which to pursue. A common misconception is that both programs are the same. While they do sound the same, they are very different in the skillsets they cover and what job opportunities become available to you after completing them. 

What is a Cybersecurity Certificate?

A certificate in cybersecurity is usually earned at an educational institution. They are available at the undergraduate and graduate level and can be earned as part of a bachelor’s degree in cybersecurity or computer science or precede a degree program. Typically, the certificate requires you to take one or a few classes, some also may require a final project. 

Many people already working in the cybersecurity field decide to enroll in a certificate program for a promotion consideration or to use the credits toward another degree. Receiving a certificate in cybersecurity could also benefit professionals in other fields such as Human Resources, Web Development, or Business. This certificate will provide them with the necessary knowledge to brush up on their cybersecurity skills without making a long-term or expensive commitment. If you think this route would be a good fit for you, here are some things to consider when pursuing a cybersecurity certificate.

What is a Cybersecurity Certification?

You acquire a cybersecurity certification without taking an educational class. Certification is typically issued by trade/industry/professional associations who certify a candidate’s level of skill after passing one or multiple exams. Certifications can be beneficial because they help job candidates to stand out. Receiving a cybersecurity certification demonstrates hard work, drive, and helps you get recognized by employers. According to Coursera, there are 10 most popular cybersecurity certifications that a professional can receive. Let’s learn more about a few of them below.

Certified Information Systems Security Professional (CISSP)

The Certified Information Systems Security Professional (CISSP) certification is one of the most popular certifications among cybersecurity professionals. Most likely because it is one of the highest paying certifications in the industry. To get the certification, cybersecurity professionals need at least 5 years of experience working as a security analyst in the field. Having this certification opens the door to job opportunities such as a Chief Information Security Officer or Security Architect.

Certified Information Systems Auditor (CISA)

A Certified Information Systems Auditor (CISA) is another high paying certification in the cybersecurity industry. It is also the most popular certification for professionals in the field to get. By passing the exam certification, it proves that the professional has demonstrated knowledge in stopping fraud, reviewing audits, and issues of non-compliance.

CompTIA Security+

The CompTIA Security+ certification is one of the other most popular cybersecurity certifications in the industry. This certification proves that the professional has demonstrated the ability to help an employer combat a cybersecurity attack. For someone interested in a job role of a Systems Administrator or Security Consultant, this makes for an ideal certification. It is also one of the beginner certifications in the industry. Most often after receiving this certification, many cybersecurity professionals go on to receive additional certifications afterwards. This builds upon their experience.

Offensive Security Certified Professional (OSCP)

The Offensive Security Certified Professional (OSCP) certificate is a good program for cybersecurity professionals already in an IT security position. Ideal candidates could be working in positions such as Penetration Testers, Cybersecurity Engineers, or Network Administrators. It’s important to note that any cybersecurity professional interested in pursuing this certification should have a solid understanding of Linux, Python and other common program languages. 

Do employers place value on these qualifications?

Yes. Both cybersecurity certificates and certifications are worth acquiring. Here are 7 reasons why cyber certifications are worth it. They can help differentiate you against other job candidates. It can also help your chances in receiving a promotion in your current company. Or your chances to negotiate a pay rise down the line. In fact, some cybersecurity positions now require you to have either a cybersecurity certificate or cybersecurity certification for consideration. 

If you are looking to change positions within the cybersecurity industry, receive a promotion within your current company, or negotiate a pay raise, a cybersecurity certificate or cybersecurity certification will help you to stand out. Review the differences of each program and decide which avenue will help provide you with the skills necessary to get you in your ideal cybersecurity position.

The post Cybersecurity Certificate vs Certification: What’s the Difference? appeared first on SmallBizTechnology.

]]>
62409
How To Get Quality Traffic To Your Website in 90 Days or Less https://www.smallbiztechnology.com/archive/2022/06/quality-traffic-to-your-website.html/ Thu, 16 Jun 2022 15:09:31 +0000 https://www.smallbiztechnology.com/?p=62319 Do you want to get quality traffic to your website? Well, you’re in the right place. Startup websites and blogs make several mistakes in their marketing plan. You see, a blog is just one of the client acquisition sources. Based on the Agora Model, clients move from social sites to blogs. Then they may download a […]

The post How To Get Quality Traffic To Your Website in 90 Days or Less appeared first on SmallBizTechnology.

]]>
Do you want to get quality traffic to your website? Well, you’re in the right place. Startup websites and blogs make several mistakes in their marketing plan. You see, a blog is just one of the client acquisition sources.

cheapest way to drive traffic

Based on the Agora Model, clients move from social sites to blogs. Then they may download a valuable resource to become a qualified lead.

This means you have to focus on marketing your blog to social sites! Yes, that’s how to grow to the first 1K visits a month.

Blog Traffic Killers

You know that the cheapest way to increase traffic to a website is to use free social channels. Here are some blog traffic killers.

Fewer Views on YouTube

YouTube is the second largest search engine after Google. And in fact, Video marketing outperforms text, audio, and slides by far. So, you need a small community on YouTube. If you publish the content customers want consistently, you will soon refer YouTube traffic to your blog.

Low Engagement on Facebook

Facebook is still a good marketing channel for B2C and D2C businesses. Consumer businesses like eCommerce, Amazon FBA, Dropshipping, and some coaching programs ought to produce valuable videos for their community. You can create a Facebook group, which serves the interests of your target clients. To keep users engaged and make emotional rather than logical posts.

Low Twitter Engagement

Omni-channel marketers should also have a Twitter account. First, for omnipresence, and secondly, for listening to consumer feedback. A good Twitter marketing plan can make your product trend for specific hashtags and locations. To get engagement, get followers manually and create valuable Twitter threads. If you ever want to boost responses, you’ll also need influencer marketing as your Twitter marketing plan.

Hidden Gems on Homepage

Most businesses have case studies, irrevocable proof, and success stories of their product. Others have utility tools, eBooks, calculators, and white papers, posted on their blog page. It’s common sense to bring focus to this valuable content on your homepage so it sends traffic to your blog. But very few people do it. If you have a video tutorial, for example, place it on the hero section, rather than near the CTA.

Weak Value Proposition

If you’re an AWS partner, you know the main problems customers want to be solved are reducing cloud costs and improving security. These keywords will bring you the most traffic compared to getting compliant. Use tools like AnswerThePublic to get main keywords and related keywords for your blog. These will be more meritorious than a press release of a recent hire who is ‘supposed to grow your blog.

Blog Traffic Boosters

The cheapest way to drive quality traffic to a website is to use one of these traffic boosters.

Boost Your Domain Authority to 40 and Outrank Competition

Begin by identifying SEO Competitors you’d want to outrank. Check their domain authority using the Moz SEO tool. If you’re in a specialized niche, chances are most or all of your competitor page authorities will be below 40. This could mean they have a low number of backlinks from highly authoritative sites. You can use freelance content writers to help with blog outreach and link building. In 6-12 months, you’ll start to see your articles’ rankings. And as they rank, your blog traffic will increase.

SEO COMPETITORS DOMAIN AUTHORITY
CloudZero

33

Microtica 27
Cloudforecast 29
nOps.io 18
Cloudwiry 12

Increase Page Speed on Mobile

Take the Google Page speed insights test. You may notice that your website loads faster on desktop than mobile. However, more traffic is now on mobile. Optimize for mobile using the AMP plugin for WordPress. Also, minimize code and image sizes.

While doing your content optimization efforts, ensure you do not affect User Experience. Indeed, SEO is all about writing for humans. As you write for humans, you optimize for search engines.

If your article goes live, ensure that all share buttons, links, and images are working on both mobile and desktop. Don’t hit publish.

How to Get Quality Traffic to Your Website

Increasing conversion rates is the hardest part. Getting traffic is the easiest part. There are a lot of job seekers and active Internet surfers. At a cheap price, you can use tools and bots to spam your article on almost every social media platform. This will get you temporary spikes as well. However, it’s what’s called weak traffic.

To get quality traffic, you have to do thorough research about your customers. You have to write about what your customers want. Also, you have to solve real problems, and even get permission to share the article. Your article has to be unique, based on real-life experience, not something found on typical Internet advice.

Everyone is looking for the cheapest way to drive traffic. And that’s the process we use. It almost always yields traffic with high intent. Certainly, some people ask: “Is Facebook good for B2B Marketing?” Even on Facebook, you can get traffic that’s likely to reap your recurring revenue for years.

The post How To Get Quality Traffic To Your Website in 90 Days or Less appeared first on SmallBizTechnology.

]]>
62319
How Can Instagram Help Small Businesses To Grow? https://www.smallbiztechnology.com/archive/2022/06/how-can-instagram-help-small-businesses-to-grow.html/ Mon, 13 Jun 2022 14:38:43 +0000 https://www.smallbiztechnology.com/?p=62374 Ever since the Instagram app launch in 2010, the user count has never dropped down. This platform is not limited to entertainment. It also can effectively function as a potent business tool. As per the surveys conducted, Instagram has been labeled as one of the best platforms that will help boost your small business or […]

The post How Can Instagram Help Small Businesses To Grow? appeared first on SmallBizTechnology.

]]>
Ever since the Instagram app launch in 2010, the user count has never dropped down. This platform is not limited to entertainment. It also can effectively function as a potent business tool. As per the surveys conducted, Instagram has been labeled as one of the best platforms that will help boost your small business or start-ups. Additionally, the low operational charge and vast customer base are significant reasons why Instagram is a smash hit among big brands aiming to achieve more reach. 

That said, Instagram can also help small businesses and start-ups. How? Let us explore.

Build your brand

Instagram is a visually appealing space where you can create unique content for your brand. So, efficient mechanisms to effectively connect with the existing customers and reach new audiences at a limited cost is pretty much everything every small business needs. Sharing detailed videos and photos correlated with your business will help make the customers more involved. Creating unique visual feeds makes your business stand out from the rest. 

Boost your sales

The primary objective of using any social media platform for your business is to receive better traffic. Instagram will make this entire process easy as the ads and promotions offered by this platform have the potential to reach your target audience. Essentially, this will ensure more Instagram followers, thereby boosting your traffic manifold. 

Tell franchising stories

Certainly, keeping your customers entertained is the key to receiving an increased sale rate. Today, telling exciting stories utilizing the Instagram story option has become a common approach. This is a powerful tool for increased productivity as it can attract more target audiences. Also, besides telling stories, you can exploit the Instagram story option to effectuate flash sales, discounts, etc., Alongside this, run contests that guarantee customer engagement. 

Associate with your target audience

The primary objective of social media is networking. Therefore, by using Instagram, you can successfully connect with other brands, accounts, or influencers who would lend a hand in promoting your small business. With this well-developed networking ability, Instagram serves as the ideal platform to expand your customer base irrespective of the size of your franchise. 

Cost-effective brand recognition

Similar to any other social medial platform, you can create an Instagram account and start advertising your brand without paying any extra money. But for added benefits, you can incorporate pocket-friendly brand awareness programs that will aid in expanding your fan base and follower count. Completed through an affordable budget, fewer chances of financial constraints exist within the business. 

Stay updated with customer trends.

Understanding your customers could be a challenging factor as there is no direct communication. Indeed, Instagram ensures better communication with your customers. By scrutinizing the customer feedback thoroughly, you also can stay updated with customer trends.  

Sometimes the followers need to learn about your business. Instagram can be the perfect space where you can communicate your operations with your followers. Therefore, we can sum up Instagram as the best tool to interact, market, and drive in more customers. 

The post How Can Instagram Help Small Businesses To Grow? appeared first on SmallBizTechnology.

]]>
62374
Starting a Company: Tools for Advertising and Communication https://www.smallbiztechnology.com/archive/2022/06/starting-a-company.html/ Thu, 09 Jun 2022 14:49:48 +0000 https://www.smallbiztechnology.com/?p=62316 Starting a company is hard. This is especially true when there is a lot at stake and you feel overwhelmed with all the new information and things you need to learn in order to succeed. If you are a small business you are, in addition, limited with the tight budget and perhaps, with not so […]

The post Starting a Company: Tools for Advertising and Communication appeared first on SmallBizTechnology.

]]>
Starting a company is hard. This is especially true when there is a lot at stake and you feel overwhelmed with all the new information and things you need to learn in order to succeed. If you are a small business you are, in addition, limited with the tight budget and perhaps, with not so many clients. So how do you make that one step forward that gets you closer to your business goals?

If you stick with us, we are about to show you some useful advertising tips that you can start implementing right away. And guess what: the ones we will cover here today are free, and if not completely free, then budget-friendly. 

Let’s start with the tools you can use to advertise your business.

Cost-free Tools

In a nutshell, the common denominator for the majority of cost-free tools is content. You’ve probably heard the expression: “ Content is the king”. Good content is an absolute necessity. Why? Well, it helps you stand out among your competitors and it emphasizes your value proposition even more. Also, it makes you more visible.

Engage on Social Media

Speaking of free advertising, what better than social media. The major mistake people make is that they don’t engage with their audience or with other potential partners or influencers. Speak up, share your opinion on relevant matters and draw attention when starting a company. 

Promote your blogs, follow other influential people, take part in online conferences, and create polls. Regularly posting quality content, content that your audience will benefit from, is one of the best advertising strategies you can do. And it’s free. In reality, you can hardly make a mistake here. The only mistake you can make is being dormant and just lingering on social media without providing value for your business.

Email Campaigns

Although some people may complain that there are too many emails nowadays, the fact remains that most business communications come from emails themselves. With the help of email automation tools (many of them, like AWeber offer automation in their free plans), you can really keep your clients engaged by creating welcome emails, thank you emails, email newsletters. You just schedule them according to your business priorities and they pretty much do the work for you. They are a great time saver.

Blogging

The power of words, be it spoken or written is undeniable. It’s the strongest “weapon” because it hits directly into the heart. What better way to advertise starting a company than to write blogs? Use your expertise and make a blog easy to read. Make it entertaining while shedding some light on the hottest topics from your industry. 

Blogs are a great way to show your knowledge, engage with your audience and also do some networking. You can present your business, show what sets you apart from your competitors and where your value lies. There are educational platforms for entrepreneurs that post blogs and other educational material. These platforms could be a great place to share your wisdom and attract new customers or build powerful business relationships. 

Word-of-Mouth Advertising

It goes without saying that we live in a digital age, but word-of-mouth advertising should definitely not be underestimated. Why? The answer is very simple: people buy from companies they trust. You know yourself that trust is one of the most difficult things to build because it takes lots of time and patience. 

However, with word-of-mouth advertising that process goes much faster. Your loyal customers will spread the word to their friends, families, and colleagues. Those people would be more inclined to buy from you because someone they trust recommended you. You don’t need to go through hoops to earn their trust. 

You already got yourself a nice foundation on which you can continue to build your business relations. And although it isn’t directly linked to advertising, don’t forget to reward your loyal customers. Show them how much you appreciate them.

Partnership and Branding

When you are a small business, partnering with other respectable brands can make you more visible and attract more leads. At the same time, don’t forget about your own brand. Your brand is your ambassador. Thus, it needs to be in line with your business mission and value proposition. The key is consistency so that people can start connecting the brand with you. Consistency in this case equals trust and a sense of security. 

Moreover, it makes your business more memorable. In order to achieve consistency, make sure to use the same “voice,” the same visual branding across all social media channels. Emphasize your (key) value proposition so that the next time somebody sees your logo, for example, they immediately recognize it and know what to expect.

Internal Communication

All the advertising tools that we presented in the lines above are there to help you grow your business and connect more with your target audience. However, you should bear in mind that all these tools can’t compensate for the lack of internal communication in your company/team. It is essential that you nurture this type of communication in order to really create a high-quality working environment. 

This environment will further impact the work processes, and ultimately, the way you deliver your product. To think that the relations within the company/team don’t affect the relations with your customers would be a huge mistake. 

The statistics clearly show how important this aspect is and how often we neglect it. If you are unsure where to start from, check these internal communication examples from companies like Amazon, Netflix, Starbucks, etc. You can also check the statistics while you are at it. It will give you a great(er) insight into the importance of internal communication.

Try implementing some of these advertising tips for small businesses. They can set you apart from the competition without blowing your budget or your time.

The post Starting a Company: Tools for Advertising and Communication appeared first on SmallBizTechnology.

]]>
62316
Things to Know Before Starting Your Gold Business https://www.smallbiztechnology.com/archive/2022/06/starting-your-gold-business.html/ Tue, 07 Jun 2022 14:15:08 +0000 https://www.smallbiztechnology.com/?p=62340 Gold investment is a thriving industry with a mammoth $182 billion total worth. For this reason, investing in your own gold business can be highly profitable. However, gaining a reputation in this domain can be undoubtedly overwhelming without a sound understanding of the market. Just as it takes the knowledge of how to open a […]

The post Things to Know Before Starting Your Gold Business appeared first on SmallBizTechnology.

]]>
Gold investment is a thriving industry with a mammoth $182 billion total worth. For this reason, investing in your own gold business can be highly profitable. However, gaining a reputation in this domain can be undoubtedly overwhelming without a sound understanding of the market.

Just as it takes the knowledge of how to open a gold IRA account for guaranteeing financial security in retirement, it takes the know-how of sourcing, testing, and estimating, to earn a name in the gold business. This guide offers you some must-have actionable insights that you can immediately implement to get an immediate edge over your competitors.

Sourcing of the Bullion

Before you set your feet in the gold business, you need to cultivate meaningful relationships with gold wholesalers. They are your desired source of getting the required amount of gold to run your enterprise. Before you get the opportunity to work with market-makers, you need to increase your profitability. Hence, start small and then think of scaling.

In the beginning, you need to frequent retail showrooms, auction houses, and pawn shops as a source of precious metals such as gold. Keep an eye out on the auctions to grab an opportunity of getting scrap jewelry. Try to discover safety deposit box auctions to acquire low-cost, high-quality metal from unpaid bank accounts.

Beware of scammers and fraudsters. Try to avoid e-commerce platforms, and only check for local suppliers.

Testing for Authenticity

Testing if the metal is authentic is an integral part of the gold business. Unlike materials bought from wholesalers, distributors, and prominent market players who conduct independent investigations to test the authenticity of the precious metals, you must test auction metals and bullions acquired from pawnshops.

Consider utilizing electron testing, acid testing, or X-Ray Fluorescence (XRF) testing to get your job done.

As hallmarks in jewelry and coinage are easy to fake nowadays, you need a thorough test of your bullion. Employ an acid testing kit to hand-test your gold, silver, or any other precious metal. To cut costs, follow DIY acid testing methods that utilize low-cost materials.

Electron testing is a far superior method that focuses on testing low-carat metals (lower than 15-carat). You can get one of these electronic testing kits from sites like Amazon for around $200.

The last alternative is the XRF test. It is a relatively pricey option but gives better accuracy than electron testing because the latter can misinterpret gold-plated materials as genuine pieces. Using the XRF method, you can detect the authenticity of an article in less than 10 seconds. These pieces of testing equipment can cost you several thousands of dollars or even more. Although it is an expensive option, obtaining an XRF kit is by far the most reliable testing process.

Estimating the Value of Gold

Finally, it is imperative to know about deciding a bullion’s value. As a businessperson, it is a skill you must possess to profit from your endeavor. The sole objective is to buy low and sell high. For this reason, estimating the actual value of the scrap metal you buy, refine, and sell becomes crucial. This trusted formula to estimate the price per gram of gold (PPG) gets used widely in the industry:

  • Recent spot price x purity (in carats) x (PPG you’re paying the supplier) / 31.1 = market gold PPG

Thus, you can manually calculate the market value of your gold based on the spot price.

Alternatively, you can seek the help of mobile applications or online services to determine your metal’s value. Remember, the closer the value is to 24-carat gold, the more worth it holds by weight.

Professionalism

Before you can make seven-figure annual sales and deal directly with the industry leaders, you must make efforts to nurture your professionalism in the precious metals business. Visit your local auction houses, estate sales, and pawn shops as a start. Then by meticulous testing and estimating, you can establish your name as a trusted gold investor.

Wrapping up

There is no shortcut to achieving a respectable position in the precious metals business. But no matter how challenging or prolonged your journey is, if you can acquire a chunk of the market for yourself, the efforts will be worth it. And eventually, you will be able to establish yourself as a professional broker or wholesaler.

The post Things to Know Before Starting Your Gold Business appeared first on SmallBizTechnology.

]]>
62340
5 Tips for Optimizing a Dealer Locator Page https://www.smallbiztechnology.com/archive/2022/06/optimizing-dealer-locator-page.html/ Wed, 01 Jun 2022 18:32:06 +0000 https://www.smallbiztechnology.com/?p=62347 In the rapidly evolving world of hybrid commerce, it is crucial that building material manufacturers make it fast and effective for buyers to find proximate outlets to purchase their products. To this effect, an elite dealer locator page on the company website is arguably the most important tool businesses can have for helping customers and […]

The post 5 Tips for Optimizing a Dealer Locator Page appeared first on SmallBizTechnology.

]]>
In the rapidly evolving world of hybrid commerce, it is crucial that building material manufacturers make it fast and effective for buyers to find proximate outlets to purchase their products. To this effect, an elite dealer locator page on the company website is arguably the most important tool businesses can have for helping customers and end-users connect. The following breakdown looks at five ways for building materials manufacturers to optimize their dealer locator page.

1. Create a Mobile-Friendly Experience

Some people may think that the world of construction and building materials falls outside the e-commerce and mobile shopping craze. Think again. Innovative construction software has made it possible for contractors, architects, project managers, and owners to communicate in real-time. This includes regarding all facets of a construction project and doing everything from approving lien waivers to setting schedules. It also includes ordering more materials on the go. 

As a result, it is critical that all building materials manufacturers have a dealer locator page that is extremely mobile-friendly. Statistics from Forbes show that mobile commerce is likely to grow by 68% through the end of 2022, so manufacturers that are not in a strong position to capitalize on this trend will miss out on some serious revenue.

In order to provide the best mobile experience, dealer locator pages should fit on all types of mobile screen sizes, with minimal scrolling involved. Ideally, the search bar will be in an attention-grabbing spot on the mobile screen (preferably with a red “go” bar to initiate the search), allowing mobile users to quickly and conveniently find the nearest place to obtain the materials they need.

2. Have Real-Time Inventory Information

warehouse

There is no quicker way to draw the ire of buyers than to have them decide on purchasing your product, find the nearest dealer, and then discover the product is out-of-stock.

In such scenarios, buyers are far more likely to choose a competitor’s product than lookup an alternate outlet for purchasing yours.

As a result, the best dealer locator pages will come equipped with real-time inventory information. Buyers will not only be able to find the nearest vendor or contractor who carries your materials, but they will also see information as to the stock status of the products. If they determine that the nearest outlet to them does not have sufficient inventory to meet their needs, then they can easily search for the next most convenient place that does.

3. Leverage the Ability to Access User Location

Many buyers may complain about companies accessing their location, but the reality is that most of them really do want the convenience that location access provides. By having dealer locator software that determines the location of the customer using GPS, you save them the hassle of having to type in their current address to find the nearest vendor. 

This is important because many buyers visiting a dealer locator page are ready to make a purchase. Because of this, the businesses that make this process as convenient as possible are the most likely to make a sale. Be sure to give customers the option of opting out of location access. But make it a standard part of your page for those who like the convenience.

4. Keep It Simple

drafting

The best dealer locator pages are creatively sparse. They will contain only vital information and nothing more. The search bar should be the focal point of the page. This is because the idea surrounding a dealer locator page is to assure specifiers ease of access to your products. It also assures the installation contractors that want to purchase the building product solutions you offer. The additional text should be kept to a pithy, well-positioned phrase that captures the essence of your business. You want to do this without distracting shoppers from their goal of buying materials.

Images can be helpful. A map with location pins near points of reference is a good idea for the central image of your page. A scrollable camera roll with pictures of the storefront can be useful for buyers. It confirms that they are at the right store upon arrival.

5. Make the Most Out of Local SEO

SEO is the name of the game in 2022. As a result, it is important that your page leverage the most current local SEO trends. Content, phrases, and captions should be relevant to the local SEO climate. For example, “Atlanta door hardware” or “Denver security technology” are a couple of SEO phrases. These may be relevant to building materials companies. When customers type in such location-specific phrases, they are more than likely past the stage of information gathering. They are looking for a specific outlet to make a purchase. Due to this, it is critical that your business is at the top of the search results. Even if your building materials company operates on more of a B2B model that is not directly concerned with retail transactions, local SEO is still extremely important. It creates pull by educating the end-user market on how to access your materials. 

The Most Important Tips for Optimizing a Dealer Locator Page

dealer maps

(Image source by https://allurausa.com/)

The world of hybrid commerce has taken the building materials industry by storm in recent years. As a result, it is critical that manufacturers have the best dealer locator page possible. This makes it as quick and convenient for customers to locate their products. 

With this in mind, creating a mobile-friendly experience, having real-time inventory information, leveraging location access features, keeping the page simple, and making the most out of local SEO are five of the most effective tips manufacturers can take for making the best dealer locator page possible. If you are a building products manufacturer and are actively seeking ways to improve your dealer locator page, contact the professionals at Bullseye Location Software for a consultation.

The post 5 Tips for Optimizing a Dealer Locator Page appeared first on SmallBizTechnology.

]]>
62347
5 Tips Before Acquiring A New Business Venture https://www.smallbiztechnology.com/archive/2022/06/acquiring-a-new-business-venture.html/ Wed, 01 Jun 2022 18:16:48 +0000 https://www.smallbiztechnology.com/?p=62344 As an entrepreneur and a smart investor, you are ever on the lookout for new business ventures. However, the current marketplace often drives other investors out of business, which then presents a New Business Ventures chance. The urgency to acquire a business often leaves entrepreneurs without enough time to speculate and do due diligence, which […]

The post 5 Tips Before Acquiring A New Business Venture appeared first on SmallBizTechnology.

]]>
As an entrepreneur and a smart investor, you are ever on the lookout for new business ventures. However, the current marketplace often drives other investors out of business, which then presents a New Business Ventures chance. The urgency to acquire a business often leaves entrepreneurs without enough time to speculate and do due diligence, which may have a lasting negative impact on the new venture.

Financial institutions are more than willing to finance your new venture as long as you have enough collateral. If you do not excel in the new venture or wobble for too long in your baby steps, you may lose the assets you enlisted as security. Thus, at first, you should know how to value and sell a business before you resolve to venture into the glaring business opportunity.

Here Are 5 Tips Before Acquiring A New Business Venture

Save yourself the heartache of a failed business, lost time, and resources by following the tips below. They will guide you towards making the right decision in pooling your resources together and focusing your efforts on your new venture. It will further familiarize you with the marketplace and shield you from the nasty surprises that spring on new businesses.

1. Market Research and Analysis

Well, this is the first step towards a successful business entry. You have to conduct thorough market research and determine the number of similar ventures in your preferred location. You also want to know the prevalence of both success and failure in the same business. Market research will empower you with the information you need to critically analyze the market, gauge the speed and effort you will put into your new venture, and ultimately shield your venture from current hurdles in that marketplace. 

2. Competitor Analysis

Competitors will literally give you a run for your money. If you are not careful, they can gradually lead to the downfall of your venture. You need to do some extensive competitor analysis and familiarize yourself with the business environment. Most importantly, you will have to craft a way to draw clients to your business. Understanding your competitors helps you create strategies and counter-measures, which play a central role in keeping your business afloat. 

Business excellence requires proper due diligence, and competitor analysis is one way of studying the marketplace and drafting ways of steering your new business venture to success.

3. Projected Return on Investment

You may need to know the value of the business and how much it will generate after all the effort you put into market research and competitor analysis. You will have to sit down and calculate the ROI to determine whether the business is feasible. Return on Investment will further help you make an informed decision on how you secure funding for the business. This will help you calculate how much you will use to pay back loans, pay for licenses and permits, and pay the workforce. Armed with a comprehensive ROI, you will determine when you will break even and give you a chance to tweak a few things to boost the returns.

4. Branding

Before you acquire a new business venture, you will need your own brand. This is what will set you apart, help you stand out in the midst of competitors, and help your clients identify your business. Once you are ready to launch your venture, you will need to enlist a branding specialist’s services. This helps because you develop a brand name, logo, theme colors, and a motto.

5. The Location

You will need to select a strategic location to set up your business. Here, you will have to go to the busiest town, busiest street, and secure area. This way clients can enjoy the ease of access. Secure parking is a plus too.  You will have a great time doing business if you adhere to the aforementioned steps.

The post 5 Tips Before Acquiring A New Business Venture appeared first on SmallBizTechnology.

]]>
62344
What to Do Before Starting a Business https://www.smallbiztechnology.com/archive/2022/05/9-things-every-small-business-owner-must-do-the-first-30-days-of-2016.html/ Tue, 31 May 2022 14:00:22 +0000 https://www.smallbiztechnology.com/?p=47802 Some people (like me) are excited at the opportunities, others are nervous about the coming year. If you thinking about becoming a small business owner, here is what do do before starting a business. Create a board of advisors. Put together a board of trusted advisors, who speak their minds and not coddle you and […]

The post What to Do Before Starting a Business appeared first on SmallBizTechnology.

]]>
Some people (like me) are excited at the opportunities, others are nervous about the coming year. If you thinking about becoming a small business owner, here is what do do before starting a business.

Create a board of advisors.

Put together a board of trusted advisors, who speak their minds and not coddle you and who are experts in a variety of fields that can benefit you – sales, technology, finance, marketing, people operations, strategy

Hire a mentor.

Work with a dedicated mentor this year. Someone who’s far ahead of where you want to be.

Know your numbers.

Hire a CFO, a GOOD CFO, who can help you organize your finances, and help you better understand your financial statements and what it means for your business.

Focus.

Reduce your email, stop saying yes so much and focus on a few management projects.

Hire an executive assistant.

If you don’t have someone to help you manage your calendar and your projects, you’re probably wasting time.

Hire expert help.

Stop building your own web site and marketing campaigns. Hire professional help for the various aspects of your business that someone else can do better.

Get healthy.

I do about 60 push ups a day (give or take), planks and stretches. I used to job on my treadmill – but need to start back on it. What about you? What simple, yet healthy exercises and diet can you do to be more healthy in 2016?

Have fun.

If you find your life is always in front of a computer or in a business meeting – you NEED to take a break and have fun. At least get away from WORK and do something else.

Educate yourself.

Discipline your mind and set time to educate yourself and learn. Succeeding at business is NOT luck – it’s all about smart hustle.

Related Post: You are the Secret to Good Security

The post What to Do Before Starting a Business appeared first on SmallBizTechnology.

]]>
47802
8 Zapier Integrations for Small Businesses https://www.smallbiztechnology.com/archive/2022/05/8-zapier-integrations.html/ Mon, 30 May 2022 15:25:09 +0000 https://www.smallbiztechnology.com/?p=62288 If you’re like most small business owners, you’re always on the lookout for new ways to automate your work. That’s where Zapier comes in. Zapier is a tool that allows you to connect different applications. Essentially, when something happens in one application, it automatically triggers an action in another application. In this blog post, we […]

The post 8 Zapier Integrations for Small Businesses appeared first on SmallBizTechnology.

]]>
If you’re like most small business owners, you’re always on the lookout for new ways to automate your work. That’s where Zapier comes in. Zapier is a tool that allows you to connect different applications. Essentially, when something happens in one application, it automatically triggers an action in another application. In this blog post, we will discuss 8 awesome Zapier integrations for small businesses!

1. Google Sheets

Zapier Integrations google sheets

With Google Sheets and Zapier, you can automatically keep your Spreadsheets up to date with the latest data from your apps. Just select which apps you want to connect, and Zapier handles the rest. For example, you can use Google Sheets and Zapier to automatically add new rows to a Spreadsheet when new entries are added to a form. Or, update cells in a Spreadsheet when new data is added to a CRM. The possibilities are endless! With Zapier’s Google Sheets integration, you can certainly save time and effort by automating tedious data entry tasks.

2. Asana

Asana is a great project management tool, but it can be even better with the right integration. Zapier is one of the best ways to automate your workflow and connect Asana to the other tools you use. With Zapier, you can set up rules so that certain tasks are automatically created or completed in Asana when something happens in another app. For example, set up a zap so that a new task appears in Asana whenever someone subscribes to your newsletter. Or, you could have Zapier automatically add a comment to a task whenever someone tweets about your company. There are endless possibilities for how you can use Zapier to streamline your workflows and get more out of Asana.

3. Gmail

Gmail integration examples with Zapier are numerous and varied. With Gmail being one of the most popular email platforms in existence, it’s no surprise that there are a wealth of integrations available for users who want to get the most out of their inboxes. One popular example is to use Zapier to connect Gmail with a CRM system, allowing sales teams to manage their email communications more effectively. Another common use is to connect Gmail with project management software, making it easy to keep track of tasks and deadlines.

4. Trello

Trello, a popular and easy-to-use visual collaboration tool, enables you to organize projects and everything related in a user-friendly way. One example of potentially integrating with Zapier is to automatically create tasks in Trello based on new items added to a Google Sheets spreadsheet. Or set up a zap that allows you to post a message in Slack whenever a card adds to a specific Trello board.

6. Facebook Pages

Facebook Pages are a great way to connect with customers. However, they can be even more powerful when used in conjunction with Zapier. By integrating Facebook Pages with Zapier, businesses can automatically send updates to customers, post new products or promotions, and keep track of customer interactions. For example, a business could use Zapier to automatically post updates to their Facebook Page whenever they update their website. Basically, this would ensure that customers always have the latest information about the business without having to manually post updates. Additionally, businesses could use Zapier to automatically post new products or promotions to their Facebook Page when added to the company website.

7. Twitter

Businesses can use Zapier to automatically post tweets whenever new content is added to their website. This ensures that followers always have the latest information, and it can help to increase website traffic. Zapier also creates the ability to send automatic Direct Messages to new followers. This provides an easy way to build relationships with potential customers. By taking advantage of the Twitter integration features offered by Zapier, businesses can maximize the power of this popular social media platform.

8. Shopify

The Shopify-Zapier integration can be used to automatically add new customers to a mailing list, send out shipping notifications, or even post new products to social media. What’s more, the possibilities are virtually endless, and the Shopify-Zapier integration makes it easy to implement them.

Using Zapier Integrations for Small Businesses

Using Zapier integration in your small business can help you to automate many tedious tasks, ultimately saving you time and energy. Indeed, there is a multitude of integrations available, so you’re sure to find one that will fit your needs. By automating these processes, you’ll be able to focus on what’s important – running your business.

 

The post 8 Zapier Integrations for Small Businesses appeared first on SmallBizTechnology.

]]>
62288
Debit Card: Why Your Business Needs to Go Virtual https://www.smallbiztechnology.com/archive/2022/05/virtual-debit-card.html/ Tue, 24 May 2022 13:43:32 +0000 https://www.smallbiztechnology.com/?p=62295 Today’s world is increasingly becoming digital in every aspect. This includes the payment of goods and services through the use of virtual debit cards. These virtual payment cards have transformed how companies manage and make payments. Therefore, this has helped save businesses excessive fees and valuable hours spent doing admin tasks.  As a business owner, […]

The post Debit Card: Why Your Business Needs to Go Virtual appeared first on SmallBizTechnology.

]]>
Today’s world is increasingly becoming digital in every aspect. This includes the payment of goods and services through the use of virtual debit cards. These virtual payment cards have transformed how companies manage and make payments. Therefore, this has helped save businesses excessive fees and valuable hours spent doing admin tasks. 

As a business owner, you might be wondering whether getting a virtual debit card would be of any use to your company, or streamline your finances even as you expand your operations. With this in mind, below are reasons why you should consider getting a virtual debit card for your business. But first, you need to know what a virtual debit card is. 

What’s a Virtual Debit Card?

A virtual debit card is a digital version of the physical debit card linked to your underlying debit card. Besides being virtual, it includes all other aspects of the physical debit card, such as debit card number, cardholder name, card verification value (CVV) code, and expiration date. It also has a 16-digit randomly-generated number.  

You can quickly and easily make payments over your phone or online payments using the virtual debit card. However, you can’t use this card to withdraw money from your account. 

Reasons to Get a Virtual Debit Card

Using a virtual debit card service will provide you with a couple of benefits. These include: 

1. Reduced Number of Payment Fraud Incidents

Traditional physical cards create an easy target for theft, either by getting cloned or being stolen. But when using a virtual debit card to do your business transactions, you enjoy greater security from fraud and theft. This is because you can easily deactivate your virtual debit card in minutes. You also don’t share bank account numbers. Thus, you can enjoy greater peace of mind when making online payments.

In addition, they don’t have visible card numbers and magnetic strips present on physical cards. Hence, it becomes harder for unauthorized individuals to hack into your account. Some virtual cards also require face scans or PIN details before accessing your account. 

You can also set your virtual debit card to be single-use and expire immediately after using it. This offers you further protection by ensuring your card is not used by unscrupulous dealers. Nonetheless, make sure to use a virtual debit card issued by a trustworthy provider. This way, you can be certain that their card network boasts excellent security features and extensive fraud checks.

2. Improved Oversight And Accountability

In business, you need to be accountable for every penny you spend or you risk experiencing cash flow problems or suffering considerable losses. This is where using a virtual debit card comes in handy, as it allows you to have excellent oversight and accountability for all your business transactions. 

With the virtual debit card, you’ll be able to determine how and where all your money is going as each transaction is automatically recorded in the card management system. This saves your accounts department the hassle of manually checking the expense receipts to validate each transaction, which is often time-consuming. So, you can easily and effectively monitor and control as you can easily know how every penny is spent. 

The card also comes in handy if different employees use the same virtual card to make different transactions. You can also set limits each of your staff can spend to further boost transparency and prevent any violation. This allows you, as the business owner, greater control of uses in company finances and ensures increased accountability.  

3. Convenience For E-Commerce Activities

Running a business is highly engaging and requires you, as the entrepreneur, to be fully committed to the daily operations of your enterprise. Using the virtual debit card offers you this freedom because you don’t need to physically go to the bank to complete a transaction. Additionally, you can do the transactions 24/7, unlike a physical bank operating at certain hours. 

Getting a virtual debit card also doesn’t require you to file a lot of paperwork. Along with taking a lot of time, paperwork increases the chances of making a mistake. Also, you can start right away instead of waiting 7 to 14 days for your account to start running. This is because you can handle everything conveniently and quickly using your computer. As a result, you can shift your focus to other vital matters relating to running your business. 

4. Promotes Teamwork

Another advantage of virtual debit cards is that it promotes teamwork among the employees within your business. This is because your staff will constantly need to communicate with each other when keeping track of their spending. Doing this helps to inspire collaboration within them, and they’ll find ways how they can reduce their spending. This will help the team come up with a fixed budget they can use to guide them for quarterly campaigns. 

5. Saves Your Organization Time And Money

Time and money are two precious assets you don’t want to waste in business. Utilizing a virtual debit card ensures that wasting time and money doesn’t happen because you can quickly get one at the click of a button, unlike physical cards that require manual work for making payments. You can start using virtual debit cards to do transactions, which in business is vital considering every minute counts if you want to remain competitive.

The use of these cards saves you money because digital transactions are faster and cheaper. This is because regular admin tasks are cheaper when making digital transactions. 

6. Helps You Take Back Power From Vendors

Once a vendor has your card information, they can charge you each time they want. Because of this, you might find your subscription lasting longer than you wish. Using a virtual debit card account, you can prevent this as it offers you greater control over all your online subscriptions. Accordingly, prevention allows unnecessary payments from being charged to your account if an employee forgot to cancel a subscription. 

Takeaway

Virtual debit cards are the go-to option nowadays among many businesses for both online and offline transactions. This especially comes in handy as a business owner because you’ll need to make a lot of business-to-business (B2B) transactions to pay buyers or suppliers, and you don’t want to waste precious time physically lining up at your local bank. Detailed in this post is an outline of why getting a virtual debit card can be a wise move for your business in case you have even the slightest reservations. 

 

The post Debit Card: Why Your Business Needs to Go Virtual appeared first on SmallBizTechnology.

]]>
62295
Entrepreneurship in America and the Impacts of COVID-19 https://www.smallbiztechnology.com/archive/2022/05/entrepreneurship-in-america.html/ Fri, 20 May 2022 16:20:15 +0000 https://www.smallbiztechnology.com/?p=62306 The COVID-19 pandemic has changed our lives in many ways. For most, our working lives have seen the most changes. In a recent study looking into entrepreneurship in America, IONOS discovered that more than 44% of Americans want to go self-employed as a result of the pandemic.  Curious to know more about the impacts of the […]

The post Entrepreneurship in America and the Impacts of COVID-19 appeared first on SmallBizTechnology.

]]>
The COVID-19 pandemic has changed our lives in many ways. For most, our working lives have seen the most changes. In a recent study looking into entrepreneurship in America, IONOS discovered that more than 44% of Americans want to go self-employed as a result of the pandemic. 

Curious to know more about the impacts of the pandemic on entrepreneurship, we spoke to Caroline Castrillon, a successful career coach that has helped many of her clients ditch their corporate jobs for self-employment.

How would you say career perspectives and entrepreneurship have changed since the pandemic?

Clearly, remote and hybrid work has become more prevalent. That trend doesn’t show signs of slowing down. More workers are looking for freedom, flexibility, and fulfillment. Moreover, they aren’t willing to compromise.

In addition, people’s values and priorities have changed. Spending time with family and feeling satisfied with their work has come to the forefront.

What effect do you think the pandemic has had on working lives?

Because of the pandemic, more people are reevaluating their values and priorities than ever before. As a result, they are more willing to make compromises with their work. For example, they perhaps accept a lower salary if they have greater benefits that offset that sacrifice, such as more time off or a flexible schedule.

The study above found that since the pandemic women are especially dissatisfied with their jobs. Does this match your experience when coaching women?

Yes, I believe this trend is amplified at the moment. Women have had to bear the brunt of the pandemic over the last few years in terms of childcare, homeschooling, and caring for loved ones. 

Those circumstances, combined with working full-time (with many women I work with being the primary breadwinners in the household), have caused women to experience burnout and their perspectives to shift. 

They want more from their jobs and careers. This includes flexibility, advancement options, and just the opportunity to learn and grow professionally.

The pandemic has highlighted how essential sustainability is. In fact, 90% of the study’s participants stated that it plays an important role for them when starting their businesses. Would you advise going green to be a priority for startups 2022?

There is no question that the pandemic increased global awareness of environmental issues. It’s also sparked a renewed commitment to finding solutions. As a result, we see a rise in demand for sustainable goods and businesses supplying those goods and services.

This surge in consumer demand for sustainable goods opens the door to new markets. This especially happened in the fashion, cosmetics, pharmaceutical, and food industries. It also presents opportunities for self-employment, as well as for companies to build trust, enhance their brand reputation, and improve their bottom line in the process.

To read more about the US study and Caroline Castrillon, you can go here: “New Insight into Entrepreneurship in America”.

The post Entrepreneurship in America and the Impacts of COVID-19 appeared first on SmallBizTechnology.

]]>
62306
Looking to Increase Conversion Rate 1.51X? Use a Credibility Checklist. https://www.smallbiztechnology.com/archive/2022/05/increase-conversion-rate.html/ Mon, 16 May 2022 19:00:15 +0000 https://www.smallbiztechnology.com/?p=62244 We all know copywriters and conversion rate optimization specialists can help us increase conversion rates. But not all small businesses can afford to hire these specialists. The good news is, that you can easily increase the conversion rates of your campaigns without spending any extra money on specialists. The facts are, that there are many […]

The post Looking to Increase Conversion Rate 1.51X? Use a Credibility Checklist. appeared first on SmallBizTechnology.

]]>
We all know copywriters and conversion rate optimization specialists can help us increase conversion rates.

But not all small businesses can afford to hire these specialists.

The good news is, that you can easily increase the conversion rates of your campaigns without spending any extra money on specialists.

The facts are, that there are many factors that make a potential customer take an action. If you tweak any of these factors, chances are, you’ll increase conversion rates.

What does ‘increase conversion rate’ mean?

In internet marketing, increasing conversion rates involves optimizing a page for higher response. If you run Facebook Ads, you want more clicks. Entrepreneurs using landing pages want more sales. You may want more subscribers to your email list, more clicks for your emails, or maybe even more sales for your Shopify store.

If you have low conversion rates, you have erratic sales and if you have erratic sales, you have no business. For startups, increasing conversion rates should be the main business.

Web traffic is a vanity metric, while conversion rates are a true metric directly tied to sales. Unless you’re a mainstream publication relying on sponsored ads for revenue, your focus should be on getting conversions.

web traffic decline

How do you boost conversions on low-traffic websites?

The best way to increase conversion rates on new sites is to write a sales page around specific long-tail transactional keywords.

I consult with small tech businesses a lot because my goal is to apply the skills I’ve learned, from leading marketing agencies to small startups.

Most small businesses have good products. Some run ads and get significant traffic, but no sales. They often think they need more traffic so they can get more paid customers.

Not so. The truth is if you can’t get one out of 100 people to take an action, you can’t get 10 out of 1,000 people to take action.

For this reason, most startups misfire their marketing efforts. They get little to no results, end up discouraged and finally give up.

But with good conversion rates, even a low-traffic website is a goldmine.

As a freelancer, I can honestly say that 8 people out of 100 people who visited my site downloaded my free eBook.

Eight is a low number for a free eBook download. But in comparison with other B2B sites that get 0.01% conversion rates, I’m 800 times ahead. It may not bring a direct income since the eBook is free, but the conversion rate acts as a vote of confidence to scale my marketing efforts with a larger budget.

Because small businesses often rely on social media, you have to increase conversion rates at all stages of your funnel.

  • If you increase conversion rates on your Ads by 1.4X (40% more), and on your landing page by 1.10X (10% more) — that’s a 1.51X increase in conversion rate and sales.

Checklist: Increase your conversion rate by 1.4X on Google Ads.

Whether you run ads on Google, Instagram, or YouTube, chances are, your ad will be ignored. Why? Well, customers are actually looking for information and people, not ads.

So the best use of search engines such as Google is to make your ad mimic an informational piece, a.k.a. an advertorial. For YouTube, use infomercials and influencer partnerships. This is known as social search. For Facebook, use infomercials and viral-type ads. And if you’re advertising in an official-like trade publication, use a corporate style.

The secret is to blend with the platform so you get their attention. You are there to seek attention, you should not be ignored.

The small business product for this demo is CRM software.

  • Did I use an advertorial style…instead of typical ads?
  • Does my headline appeal to self-interest rather than general appeals?
    • Can you be a better email marketer rather than the best CRM software for email marketers?
  • Do I add some curiosity to my headline?
    • Lessons from Hilary Clinton: Use emails to make you a better email marketer.
    • Look to Quora headlines to get a sense of curiosity.
  • For social ads, do my ads invite a conversation?
    • The goal is to engage. Filter top posts on Reddit or any platform…that’s how your advertorial should look.
  • Do you push your ads organically?
    • If you have the best product, you will want to do everything to ensure it reaches everyone.
  • Is your product unique?
    • This “wow factor” causes products to trend (and even go viral).
  • Did you add some urgency?
    • Why should people click now? Limited availability, limited editions?

Checklist: Designing websites that convert.

So which methods can you use to increase conversion rates on low-traffic and new sites?

  • Messaging: Does my landing page stick to the principle of copy focus…or are ideas all over the place?
  • Do my hero area and headline solve an urgent problem, call out a target customer, and continue the conversation from the advertorial?
  • Does my product/service have credibility and proof elements, education, statistics, examples, case studies, track record, and demonstrations to back up my claims?
  • Do I make a big, believable, unique promise?
    • This is the only way to move a saturated market.
  • Do I have a clear call to action, and an irresistible offer someone would be dumb to ignore? A.K.A. “value.”

You’d be surprised at how many websites fail at each of these.

spin wheel gamification increases conversion rates

eCommerce: How to Increase Your Conversion Rates

Unlike B2B businesses, eCommerce drop shippers could be D2C and B2C businesses. As a result, their product pages require less copy and should be more graphic-rich. The aim of every graphic is to increase sales.

  • Do I use direct response design tips?
  • Do my images show the fulfillment of the promise rather than a problem, i.e. show glowing radiant skin rather than acne skin?
  • UX: Is my website loading fast, with 99% uptime, with 1-3 clicks to checkout?
  • Do I practice up-selling — recommending higher-priced packages, down-selling for abandoned carts, and cross-selling — recommending similar packages?
  • Does my ordering system use notifications?
  • Do I use countdown timers and scarcity plugins?
  • Do I use customization? Am I calling visitors by name, location, using gamification techniques?

Unlike SEO, conversion rate optimization doesn’t change. These timeless principles remain evergreen.

People buy because they have a problem. All you have to do is to present a solution, like a caring friend, with utmost trust and clarity.

The post Looking to Increase Conversion Rate 1.51X? Use a Credibility Checklist. appeared first on SmallBizTechnology.

]]>
62244
eCommerce Shopping Experience Enhancements https://www.smallbiztechnology.com/archive/2022/05/ecommerce-shopping-experience.html/ Mon, 16 May 2022 12:00:40 +0000 https://www.smallbiztechnology.com/?p=62214 Over 90% of all online purchases will be conducted on a mobile device, according to estimates. An internet buyer’s typical attention span is roughly 3-4 seconds. Therefore, your shopping cart should be easily visible so that the buyer understands how to purchase the item. Your customer’s eCommerce shopping experience will determine whether or not they […]

The post eCommerce Shopping Experience Enhancements appeared first on SmallBizTechnology.

]]>
Over 90% of all online purchases will be conducted on a mobile device, according to estimates. An internet buyer’s typical attention span is roughly 3-4 seconds. Therefore, your shopping cart should be easily visible so that the buyer understands how to purchase the item. Your customer’s eCommerce shopping experience will determine whether or not they will purchase something at all.

In comparison to brick-and-mortar establishments, an eCommerce firm is more reliant on the goodwill of its customers. It’s actually quite straightforward. When a customer enters a typical physical store, they are more likely to make a purchase. After all, they went through the trouble of visiting the store. Furthermore, they are looking at the merchandise with the intent to purchase something. Therefore, few consumers leave a real store without purchasing something.

An eCommerce business, on the other hand, does not have this advantage. Since they are not actually ‘in’ the store, the customer can just close the link. Moving on to another site, the customer leaves no trace.

Here are some things you can do to make sure this doesn’t happen in your eCommerce store.

1. Downtime for eCommerce means off time.

One of the best aspects of an eCommerce site is that it is constantly open, 24 hours a day, seven days a week. Therefore, you can take advantage of the fact that more and more people are using the internet to purchase goods and services. As a result, you can be selling your wares even while you are asleep.

That won’t happen, though, if your site crashes on a regular basis. If your site is unavailable, your target audience will most likely move on to another site rather than wait. Therefore, do everything you can to make sure that your site is stable and secure.

2. Customers don’t flock to slow-loading eCommerce websites.

An internet buyer’s typical attention span is roughly 3-4 seconds. Therefore, if your site does not load quickly enough, your clients will most likely leave. They will go elsewhere for another solution. After all, why shouldn’t they? There are millions of other online eCommerce stores to choose from. Therefore, make sure your site is as fast as possible if you want your customer to stay with you.

3. Make sure that the CTA is clear and in plain sight.

Why should your clients choose you above your competitors? It’s because of your call to action. This is the thing that leads people down the web marketing rabbit hole. You will lose a lot of clients if this call to action is not easy to see or not there in the first place. In addition, your shopping cart should be easy to find so that the customer understands how to purchase the items.

4. Get rid of things that aren’t selling well.

There are things that sell quickly and there are those that do not sell. This happens in every store. Therefore, concentrate on the former. Furthermore, removing the latter from your store is a great way to clean up your website and make it look and feel better. Dead products can halt your cash flow and, over time, bring your business to a halt.

Of course, you don’t have to throw them out. Instead, you could have a real sale. This is, of course, not a fake sale where retailers inflate prices, then cut them down to give an impression that they are on sale. Customers will buy your slower-moving products once they perceive that you are offering an opportunity to provide real value at discount prices.  You’ll also be able to get your cash flow rolling this way.

5. Check to see if your website is mobile-friendly.

The number of individuals engaging in eCommerce shopping on their cellphones has risen considerably in recent years. Furthermore, there are no signs that this trend will slow down anytime soon. This means that a website that isn’t mobile-friendly will miss out on the entire market. Therefore, it is critical that your website become more mobile-friendly. That way it will be easily viewable even on a small screen.

Apart from that, you should improve your SEO tactics. This will help your site appear in organic search results.

6. Include a live chat feature on your eCommerce site.

By answering all of your consumers’ inquiries, live chats will help to gently encourage them towards making a purchase choice. It’s an excellent approach to increase conversion rates and keep your target market happy. Even if they don’t buy the product, they’ll return back because of the timeliness and quality of your response. They will, at the absolute least, bookmark your website.

7. Use residential proxies to help you improve your business’s eCommerce shopping experience.

You can use residential proxies for market research to gain valuable data on your target audience’s purchasing behavior. At the same time, they’ll keep your identity hidden.

If you truly want to increase sales and improve your business’s eCommerce shopping experience, you must ensure that your site is free of latency and downtime. Furthermore, you should employ residential proxies to assist you in conducting market research on your target audience.

Image Credit: Pixabay; Pexels; Thank you!

The post eCommerce Shopping Experience Enhancements appeared first on SmallBizTechnology.

]]>
62214
5 Tips for Maintaining Growth During a Recession https://www.smallbiztechnology.com/archive/2022/05/maintaining-growth-during-recession.html/ Fri, 13 May 2022 12:00:55 +0000 https://www.smallbiztechnology.com/?p=62210 These are exceptional times. In addition, most firms are under severe financial strain as a result of the war, recession, the pandemic, and their wide-ranging consequences. Understandably, many management teams and business owners are looking for strategies for maintaining growth during a recession. The difficulty is that adopting a fearful worldview frequently results in a […]

The post 5 Tips for Maintaining Growth During a Recession appeared first on SmallBizTechnology.

]]>
These are exceptional times. In addition, most firms are under severe financial strain as a result of the war, recession, the pandemic, and their wide-ranging consequences. Understandably, many management teams and business owners are looking for strategies for maintaining growth during a recession.

The difficulty is that adopting a fearful worldview frequently results in a self-causing recession. This is due to the fact that those who work from a place of fear generate contraction rather than growth.

We’ve been conditioned by nature to either flee or fight. We assume a defensive posture when we’re ready for flight in order to minimize potential losses or to just stay afloat. The problem is that these are the very acts that will cause businesses to downsize or possibly fail as a result of layoffs and lower revenues.

How do some businesses thrive in a recession?

Some businesses, on the other hand, not only survive but thrive during the most inconvenient of circumstances. Therefore, how do they do it?

The distinction is that some management teams and business owners regard a crisis as an opportunity. Therefore, when you think about it, every cloud has a silver lining. At the absolute least, there is always an opportunity that develops in the face of adversity in the case of business.

Avoid reacting emotionally.

While the natural impulse may be to reduce corporate activities and cut costs wherever possible, doing so indiscriminately would have the opposite effect. Businesses that thrive during economic downturns double down on their efforts. This is because they know that growth will take more effort, time, and resources at this key stage. Therefore, to obtain more customers, you might have to work ten times harder.

However, if you are ready to put in the effort, you will get more clients. At the same time, your competitors will be losing customers and personnel if they are acting fearfully.

Here are five main techniques for maintaining growth even in a recession.

1. Maintaining growth means boosting your marketing and public relations initiatives.

Effective promotion and marketing generate sales, as most CEOs know. They also understand that during a recession, the majority of other firms, including competitors, will cut back on marketing spending. However, this is an opportunity to do more.

This is when smart companies ramp up their advertising and marketing campaigns in order to stay ahead of their competitors. Those who are cutting back are driving their businesses into the ground at the same time.

2. Maintaining growth means eliminating the bottom 20% of your consumer base.

This does not apply to e-commerce companies. However, everyone else should be aware. This strategy seems unlikely to help. You may be wondering whether, at a time like this, you can afford to lose customers.

The truth is, yes, you can. In addition, this is how smart leaders succeed. We’ve all dealt with clients who are tough to work with, late to pay, or who require a disproportionate amount of resources in comparison to the money they create. Therefore, cut these clients immediately. This is because increasing your marketing efforts will bring in new business. This change will require the same internal resources that low-yield customers are consuming now.

3. Provide additional assistance to your customers.

Make a list of the problems that your clients may be facing during the downturn. Think about how you, your partners, or your vendors can help clients withstand the storm better with your team. In addition, reach out to your customers and inquire about their problems in order to give them assistance.

Offer to do something for free. You can do this if there is something you can do without increasing your expenditures. You might offer to deliver something with payment terms or at a discount rate.

4. Maintaining growth means streamlining operations and providing a better client experience.

You now have extra time on your hands. You can use it to improve internal processes. Further, you can improve the quality of your deliverables in addition to setting up a system to provide top customer service.

If you want to come out on top after this storm, you’ll have to outperform your competitors. You can do so by providing the best customer service in a more efficient manner. This will significantly lower client churn while also allowing you to service more customers.

5. Fire your worst employees and convince your other employees that you care about their well-being.

There’s a good chance you’ve kept people on board because you needed all the support you could get. These folks, on the other hand, are chronic underachievers who don’t get along with others and have lots of other troubles. Now is the moment to let them work for the competition. It will benefit both your team and your customers.

Now go tell the rest of the team why you did it. After that, let them know how much you care about them and will go to any length, including falling into the red this year, to ensure that they and their health insurance are protected. Furthermore, fulfill this commitment. Your company’s success depends on the trust you have with your employees.

Your company may not only survive but prosper in this storm if you have an offensive plan, an expansionary attitude, and a proactive approach.

Image Credit: Lukas; Pexels; Thank you!

The post 5 Tips for Maintaining Growth During a Recession appeared first on SmallBizTechnology.

]]>
62210
6 Ways to Help Your Team Improve on Their Customer Service https://www.smallbiztechnology.com/archive/2022/05/customer-service-tips.html/ Thu, 12 May 2022 12:00:50 +0000 https://www.smallbiztechnology.com/?p=62207 What is the most critical thing you can do to improve client relations? The answer is simple and obvious: improve customer service. These customer service tips will help you do that. No matter how good your product or how good your team is, your customers are going to remember your direct relationship with them. Therefore, […]

The post 6 Ways to Help Your Team Improve on Their Customer Service appeared first on SmallBizTechnology.

]]>
What is the most critical thing you can do to improve client relations? The answer is simple and obvious: improve customer service. These customer service tips will help you do that. No matter how good your product or how good your team is, your customers are going to remember your direct relationship with them. Therefore, it pays to train your employees to have a positive impact on each customer.

In the end, your customer service personnel is the face of your organization, and their skills and quality will define their experiences. A powerful company already has amazing customers. Good customer service is about being attentive to your clients’  needs and wants. Furthermore, your connections will stagnate if you don’t always look for ways to improve customer service.

Here are some customer service tips to help your team improve:

Tip #1. Improve customer service abilities.

First, make sure your customer care crew has the capabilities to handle consumer requests. No amount of CRM software can make up for this. But what abilities should a customer service rep have?

  • A sense of humor. Customers may be enraged. Others will be perplexed. Others will simply chatter. Your team must be able to handle them all and deliver the same level of service.
  • Adaptability. Every consumer is unique, and some appear to change from week to week. Therefore, you should be able to handle the unexpected and adjust to the customer’s mood. Good customer service requires a constant learning process.
  • Excellent Communication Skills Make sure you say exactly what you mean. No one wants to think they’re getting 50% off when they’re actually getting 50% more merchandise. Furthermore, never finish a conversation without confirming that the customer is satisfied.
  • Work Ethic. Customers appreciate a rep that will follow up on their issue. At the same time, you must be able to manage your time well and not waste it on one customer while others wait. Therefore, focus is necessary in order to strike the correct balance.
  • Knowledge. In the end, your customers rely on your product knowledge. Therefore, know enough to answer most questions and know where to go if the questions are too difficult or technical. However, don’t be afraid to say that you don’t know. Your customers will appreciate both your diligence and your candor.
  • Thick Skin. Accepting blame or negative feedback is vital. Customer satisfaction is paramount, whether your team interacts directly with clients or solicits input via social media.

2. Examine each touchpoint.

A poor customer experience at any point in the lifecycle of your relationship can be damaging. Therefore, you must have the right skills available at the right time. In addition, focus on critical touchpoints. However, also ensure that you have a complete picture of the client experience in order to avoid costly service gaps.

3. Improve customer interactions.

It helps if your personnel has the right skills. However, they must still relate to your customers. Here are some customer service tips for providing the best service:

  • Ask salespeople to find common ground with the people they assist. This knowledge helps resolve conflicts by humanizing the relationship and endears clients to your rep and ultimately to your company.
  • Actively listen to your customers. Ask questions to clarify and restate what customers say. Encourage them by saying things such as, “I understand how you feel” or “I understand your frustration.”
  • Admit your faults, even if you find them first. This restores confidence and trust.
    It also allows you to regain control of the situation and fix the issue.
  • After-problem follow-up. Make sure there is resolution and that your consumers are happy. Sending a follow-up email or feedback survey shows the customer you are still on their side.

4. Expand your customer service strategy.

Your employees may be able to interact with your clients. However, how do you please customers as an organization? Therefore, make your customers happy with you before they have a chance to complain. How do you do this?

  • Be Persuasive. Your customers want to talk to real people, not bots or FAQs.
    Therefore, make use of social media and make comments to your consumers’ posts. In addition, publish images and bios online. This demonstrates to your clients that you are human.
  • Show up. Providing a personal touch includes being accessible. Always be flexible, especially if your clients are in different time zones.
  • Cater to your clients. Ensure you thoroughly satisfy your customers. Therefore, consider assigning salespeople to individual clients to foster relationships. In addition, show your appreciation by giving your finest customers VIP treatment.
  • Form groups. Treat your consumers like valuable members of a community. You can connect customers via webinars, social media, interactive websites, trade exhibits, or conferences.

5. Reps who are engaged are more effective.

The best customer service skills and training in the world won’t matter if your reps are less than enthusiastic. Improving employee engagement also benefits customers. Employees that are unhappy are unlikely to speak up. Therefore, consider an anonymous tip box or an employee engagement survey.

A supportive staff is one of the best customer service tips. Sometimes that means huddling up and encouraging yourselves before a long day of work.

6. Allow customers to submit feedback.

No matter how proactive you are, you can never anticipate every client’s concerns. Therefore, create an easy mechanism for customers to provide feedback. That way, you can learn about their experiences.

Furthermore, having a way for customers to provide feedback makes it easier to learn what needs improving. Additionally, it keeps angry consumers from venting on public forums like your social media platforms. Your customers will always notice your commitment to offering top-notch, proactive customer service.

Image Credit: Andrea Piacquadio; Pexels; Thank you!

The post 6 Ways to Help Your Team Improve on Their Customer Service appeared first on SmallBizTechnology.

]]>
62207
5 Proven e-Commerce Strategies https://www.smallbiztechnology.com/archive/2022/05/e-commerce-strategies.html/ Wed, 11 May 2022 12:00:58 +0000 https://www.smallbiztechnology.com/?p=62204 Social proof is a powerful and useful tool in e-commerce. It can help expand your audience, establish your brand as a trustworthy business, and most importantly, increase your conversion rates by influencing customer purchasing decisions. Social Proof: More Vital Than Ever. According to recent research, 98% of shoppers will read product reviews before buying. Also, […]

The post 5 Proven e-Commerce Strategies appeared first on SmallBizTechnology.

]]>
Social proof is a powerful and useful tool in e-commerce. It can help expand your audience, establish your brand as a trustworthy business, and most importantly, increase your conversion rates by influencing customer purchasing decisions.

Social Proof: More Vital Than Ever.

According to recent research, 98% of shoppers will read product reviews before buying. Also, 21% of shoppers use the internet daily to research local companies. 35% of buyers did so weekly. In fact, only 1% of buyers never look for social proof while researching local businesses.

While most entrepreneurs recognize the value of social proof, they are often unsure how to apply it in e-commerce. These strategies can help you make consumer feedback a driving factor in your store’s success.

1. Use Visuals to Highlight Customer Reviews

To show client testimonials on your ecommerce website, you must first attract your audience’s attention. And what better method than to use a visual presentation? The human brain can evaluate visuals and assign meaning to them in as little as 13 milliseconds.

Therefore,  if you can show social evidence on your site with screenshots, photographs, or videos, you should.

2. Improve Your Social Proof

Making your ecommerce site’s social proof more engaging is another wonderful method to attract users. Videos are a great way to communicate personal tales. Client-made videos are a great method to demonstrate to potential customers what they can expect from your brand’s offerings.

You can use live updates on Shopify ecommerce sites to spice up social proof.

3. Ask Experts for Advice

Visual presentation and clever methods can help you maximize social proof in e-commerce. However, they won’t always provide you with the advantages you need to stand out. This is especially true in a low-trust industry like fashion or wellness.

Experts in your field may be able to help you persuade potential clients that your company will deliver on its promises. It’s true that some potential customers may be hesitant to try new products. Therefore, it’s wise to use social proof from a recognized professional or influencer.

This is a terrific method to build consumer trust. However, if finding an industry insider to endorse your product isn’t feasible, you can still leverage someone’s authority to generate brand trust. Obtaining third-party ratings and trust badges is a great way to do so.

4. Be open about your customers.

For example, too many online firms have abused client testimonials in the past. Amazon claims to have erased 200 million suspected fraudulent reviews in 2020. The CMA also found over 16,000 Facebook and Instagram groups where marketers paid for false reviews.

If you run an ecommerce business and are still trying to break through in a competitive market, the widespread distrust from phony reviews is a serious issue. After all, how can customers tell if the social evidence on your site is genuine?

There are a few ways to validate the social proof on your homepage. For example, you can identify “verified buyers” in your reviews. This means that each review includes a profile photo, a name, a trust badge, and information about the goods purchased.

5. Increase Social Proof with Marketing Campaigns

Don’t forget that getting folks to leave a comment isn’t always easy. The truth is that less than half of consumers will post a comment. With this in mind, it’s reasonable to infer that getting client testimonials is the first step to fully leveraging their power.

Therefore, create an automatic email campaign to do this. In addition, create a follow-up email asking customers to leave reviews and schedule it to go out a few days after they receive their products.

Further, use social media to engage with existing consumers and urge them to become brand ambassadors. If you sell things that appear excellent in images and videos, you should encourage your customers to submit their own content.

In addition, you can encourage buyers to tag you in social media posts. Create hashtags that users can use on photographs of your merchandise. Additionally, you can hold contests where people must submit a testimonial to win a gift. You make the call. However, rest assured, the outcome will be fantastic.

Conclusions

Using social proof can help your ecommerce business stand out. Just providing reviews or ratings isn’t enough anymore. Therefore, in 2022, to maximize social proof on your distribution channels, remember to:

  • Make your testimonials aesthetically appealing.
  • Use professional advice, third-party endorsements, and media references.
  • Demonstrate that your product reviews are genuine.
  • Encourage customers to become brand ambassadors.

This will not be a quick process. Nor will it, truthfully, ever end. However, you can trust that your efforts will be rewarded. This is especially true now that so many online shoppers read reviews.

Image Credit: Picjumbo.com; Pexels; Thank you!

The post 5 Proven e-Commerce Strategies appeared first on SmallBizTechnology.

]]>
62204
6 Ways to Handle Remote Work Monitoring https://www.smallbiztechnology.com/archive/2022/05/remote-work-monitoring.html/ Tue, 10 May 2022 12:00:59 +0000 https://www.smallbiztechnology.com/?p=62201 Working from home is no longer thought of as a privilege or a strategy to avoid detection. It’s now a widespread trend that’s gathering pace, with more firms joining in who perhaps weren’t ready. And, as you undoubtedly know, working from home isn’t much like office work. Therefore, another major issue to address is remote […]

The post 6 Ways to Handle Remote Work Monitoring appeared first on SmallBizTechnology.

]]>
Working from home is no longer thought of as a privilege or a strategy to avoid detection. It’s now a widespread trend that’s gathering pace, with more firms joining in who perhaps weren’t ready. And, as you undoubtedly know, working from home isn’t much like office work. Therefore, another major issue to address is remote work monitoring.

Tracking internet usage, desktops, and the times your workforce is at their desk are obsolete methods. Instead, transparency, empathy, and teamwork are essential for remote employees’ productivity and creativity.

1. Remote Work Monitoring Means Setting Task Deadlines

Definitely set deadlines. However, we suggest going one step farther. Consider your work as a process and a structure, not merely a series of tasks. Unless your team understands the complete scope of their actions, every monitoring activity will focus on one single outcome rather than directing your entire team towards a common goal. Therefore, a decent framework is the objective. Tasks with deadlines are the means.

2. Remote Work Monitoring Means Following Team Activity

You need transparency when working remotely. However, transparent workflow and goals are only the beginning. After you’ve put your end together, it’s time to include your team and show them the broader picture. That way, everyone on your team understands their role, what you expect of them, and what their deliverables are.

A team effort is a group of people working together striving to achieve a common goal. Including everyone in the evaluation process will elevate your team effort to a new level. If you actually want your team to work together, we recommend periodically checking in with everyone.

3. Do NOT Monitor Employee Internet Use

No. We won’t urge you to invade your team’s personal space when we’re seeing thousands upon thousands of teams go entirely remote, most often working from home. That’s not the way to go.

Crossing the line between transparency and Big Brother demotivates your staff and adds more strain and anxiety to an already stressful situation, https://neurofitnessfoundation.org/xanax-alprazolam/. Therefore, what else can you do? Achieve total transparency.

This means including your staff in every step of the planning process. Further, it means being available for questions, offering advice, and demonstrating your trust. It’s easier to avoid procrastinating or slacking off when every step of the process is out in the open.

4. Do NOT Monitor Employees at Their Desk

No way! Instead of stalking your employees, create a system of rules and processes that will help them better manage their time outside of factory hours. If all else fails, you can check to see if your remote crew is all seated. Objectively, it shouldn’t come to that.

For example, you may always plan for your team to be online at the same time to do multi-person tasks. This can include things like meetings, reviews, seminars, refinements, and brainstorming. Therefore, organise these events in the team time slot, and allow your team members to plan their own activities.

If your team isn’t meeting their daily targets, it’s time to consider a stricter work schedule. Before do that, however, chat with your team about their challenges and why they aren’t achieving their goals. There are clearly more compassionate approaches to reaching monitoring goals. We can thank transparency for that.
Bravo, transparency!

5. Supervising Remote Employees

Again, openness is the best form of monitoring. However, we’re not talking about the kind that requires a screenshot every thirty seconds. Or, heaven forbid, invasive tracking technology.

Again, this is a great opportunity to show your leadership skills. You do lead a team, right? Here’s how to make supervision more human: involve your whole team. Define a method that allows everyone on your team to validate and provide feedback.

A common aim is one of the cornerstones of every team. Therefore, after incorporating everyone in planning and tracking, why not involve them in the validation phase?

This is especially useful when your team is interdisciplinary and members may provide valuable input and analysis of other people’s work. If they can’t, it’s a terrific method to honor and spotlight each team member. Making concerns visible makes it much more satisfying when the results receive widespread recognition.

6. Daily Report Summary

Your team may lose sight of daily completion or goals when focusing on several assignments. However, your daily summary shouldn’t just be a list of the completion of tasks. It can be so much more.

Your daily report can also help you identify areas for improvement and prospective challenges. In addition, it can highlight the activities your team needs to take to achieve or overcome them.

Your daily summary can take any shape you like. However, a regular team meeting is a great method to ensure everyone is on track and every task is verified. That way, there are no misunderstandings.

Help Your Remote Employees: Simplify Productivity

The bottom line is that remote employees will focus on work better if they know what you expect of them, and they know you have their back. You can’t possibly supervise them personally every few minutes. The intrusiveness would be unbearable!

The greatest solution is to engage your staff transparently. In addition, hold them accountable for their work regardless of when or where it is done. So long as it’s done on time, it should be acceptable. This method saves money, time, and keeps your employees productive and happy.

Image Credit: Olia Danilevich; Pexels; Thank you!

The post 6 Ways to Handle Remote Work Monitoring appeared first on SmallBizTechnology.

]]>
62201
5 WhatsApp Marketing Strategies for eCommerce Brands in 2022 https://www.smallbiztechnology.com/archive/2022/05/whatsapp-marketing-strategies.html/ Mon, 09 May 2022 15:50:51 +0000 https://www.smallbiztechnology.com/?p=62175 In several areas, WhatsApp has eclipsed Facebook Messenger. WhatsApp began five years ago and now has 700 million active users. Users of WhatsApp can send and receive unlimited text, audio, and video messages. Its free download and promise of ad-free access have made it a social craze. Because there are no ads or media to […]

The post 5 WhatsApp Marketing Strategies for eCommerce Brands in 2022 appeared first on SmallBizTechnology.

]]>
In several areas, WhatsApp has eclipsed Facebook Messenger. WhatsApp began five years ago and now has 700 million active users. Users of WhatsApp can send and receive unlimited text, audio, and video messages. Its free download and promise of ad-free access have made it a social craze. Because there are no ads or media to buy, WhatsApp has proved difficult to use for marketing purposes. To increase customer engagement, you must modify your marketing plan to avoid unwanted spam-like messaging.

Leveraging WhatsApp’s Functionality the Right Way to Facilitate Customer Communication

Identification and connection with prospective clients are essential components of effective brand communication.

WhatsApp’s widespread usage among consumers has become a popular platform for businesses to communicate with their customers. Brands can reach out to prospective consumers in a personalized manner and via a channel they are comfortable with. As a result, reducing friction to the greatest extent is feasible.

Market Opportunity for Using WhatsApp for Your Brand

WhatsApp helps communicate with the customers, and the fact that text messages are opened at a rate of 98% makes this even superior.

Additionally, the critical advantage of communicating with consumers using a messaging app like WhatsApp is that they develop a greater sense of confidence in you. For instance, 53% of consumers indicate they would purchase if they could only reach out by text or a chat app.

WhatsApp bridges this chasm by providing a secure, high-speed connection.

Apart from that, the following factors make WhatsApp a valuable tool in the marketing arsenal of profitable businesses.

  • Use of WhatsApp to strengthen customer relationships.
  • Use of instant messaging to accelerate the customer sales cycle.
  • Ability to generate superior sales numbers.

How Can You Develop an Effective WhatsApp Marketing Strategy?

Having a solid marketing plan is critical to getting desired outcomes in the field of marketing. Read these suggestions on WhatsApp marketing strategy to help you prepare ahead of time and make tweaks if something doesn’t work out as planned.

1. Automated Messages

WhatsApp for Business allows businesses to use templates to develop and send customized messages. Users can automate messages based on the specific question a customer is asking, the information they seek, waiting time elapsed, and availability. This feature greatly reduces the burden on staff to respond to every single message. It also assures a timely response even if your support people are overwhelmed with other tasks. Based on a customer profile, your interactions can be personalized to acknowledge wedding anniversaries, birthdays, and other unique milestones. This adds a level of personalization that helps to cement trust and may also provide a CTA to the recipient.

2. Personalize the User Experience

Consumers benefit from two-way interaction between companies and their customers since it allows them to have a more personalized experience. This decreases the likelihood of drop-off, enhances engagement, and piques the customer’s curiosity. Communication through WhatsApp also allows firms to differentiate themselves by providing a unique after-sales experience, including monitoring updates to customer feedback.

3. Cross-Selling

As soon as a direct channel of communication has been established between a business and its customer, WhatsApp can be utilized by the business to offer product upgrades or bundled products in connection with potential or completed purchases. These suggestions might range from advocating more services to recommending alternative things of superior performance or quality than the original item.

4. Make Use of Multimedia and Voice Communication

To assist your consumers, you can use WhatsApp to share geolocations, send purchase confirmations, photos, and audios, and receive videos.

Videos and memes effectively inform customers about future events or new items, leaving a lasting impression on their thoughts. However, memes, videos, and audio snippets should be succinct and to the point. Additionally, you can try using WhatsApp’s new product catalogue feature, which is advantageous if you do not have a website. Create a WhatsApp product catalogue for your consumers to view up to 500 goods. They may contact you with questions about your product. You may also provide a link to the whole product catalogue and additional distribution channels if you choose.

Lastly, implement a WhatsApp video/voice call communication system to enhance engagement with new clients and address customer service issues. When clients communicate with you through video or audio chat, they get a more personalized experience, which boosts the likelihood of upselling. Reap the advantages of WhatsApp by delivering the correct voice messages to the right consumers at the right time, determining which voice campaigns work for you, and optimizing further for a greater customer experience.

5. Segment Your Audience to Provide Them With More Personalized Experiences

Using the WhatsApp Labels feature to segment your audience is a wonderful approach to guarantee that your users have a more personalized experience on your platform. Why? Because there are likely to be varying user demographics, one marketing message may not be as effective as another in reaching them. It is critical to provide the greatest possible user experience!

Final Words

In short, to retain current customers while also extending your customer base, WhatsApp Marketing is a smart method to cut down on acquisition expenditures. Consider taking advantage of this excellent, low-cost platform to improve your sales and income. WhatsApp Business offers exceptional levels of consumer engagement and the fostering of long-term ties with customers. A quick reply can assist in developing confidence and greatly enhance conversions. WhatsApp marketing can be personalized with numerous possibilities for specialized communications such as welcome messages followed by birthday greetings and incentive points.

The post 5 WhatsApp Marketing Strategies for eCommerce Brands in 2022 appeared first on SmallBizTechnology.

]]>
62175
5 Customer Service Gems to Keep Customers Returning https://www.smallbiztechnology.com/archive/2022/05/keep-customers-returning.html/ Mon, 09 May 2022 12:00:22 +0000 https://www.smallbiztechnology.com/?p=62197 One of two things would happen if you were asked to name a product or service off the top of your head. You’d either name a product or service you loved or a product or service you despised. That’s how people remember products, businesses, or services. Obviously, you want to be on the loved list. […]

The post 5 Customer Service Gems to Keep Customers Returning appeared first on SmallBizTechnology.

]]>
One of two things would happen if you were asked to name a product or service off the top of your head. You’d either name a product or service you loved or a product or service you despised. That’s how people remember products, businesses, or services. Obviously, you want to be on the loved list. Therefore, to keep customers returning you’ll need something other than products and services to offer your customers. That “something” is simply what you can do to elicit unexpectedly positive sensations.

So, think about it: “What do I provide clients that will make them feel good and keep them coming back?”

Don’t worry if you’re not sure about an answer. Here are five customer service gems for retaining your consumers, getting on their “loved” list, and, best of all, getting their repeat business:

Pleasantly Personalize to Keep Customers Returning

Do you have frequent interaction with your customers so that when they need your product/service, they will think of you first? Sending thank-you notes is a big part of this. The ones that are handwritten and personal have the most impact. Customers will remember that you took the time to write them a custom, personal note.

Here’s a suggestion: take a picture. Nature, sunrises, animals, sunsets, or anything else appropriate is good. The argument is that people have a difficult time discarding images. On the back, include a label with your name, phone number, company name, address, and website URL, as well as a short thank-you note. It’s likely that they’ll pin it to their desk or bulletin board and think of you every time they see it.

Politely Persist

The line between persistence and annoyance is thin. Therefore, when you try to pitch your goods or service too hard, you will annoy people. When you address and fill the needs of your customer, however, persistence pays off. Polite persistence is a proactive attitude. Annoyance is a reactionary emotion.

Here’s a tip: call to follow up on a sale or service. Inquire about the customer’s experience. Inquire if there is anything else they would want or require. Make them aware that you are there for them.

Advance Alerts Keep Customers Returning

Nobody enjoys finding out that everyone else had heard about your great deals before them. If you’re preparing to launch a new product or service, reach out to your customers and let them know. It’s a fantastic method to stay in touch with them.

Here’s a hint: your message might be as basic as: “I wanted you to be one of the first to hear about our great offer before we made it public.” What a powerful statement!

A Product or Service of the Month will Keep Customers Returning

Having a product or service of the month is a terrific approach to get your consumers’ attention and develop excitement.

Here’s a hint: practically every month of the year has a holiday in it. Consider monthly product/service of the month goods that are thematic to keep customers returning. You could also use the seasons to divide your Product/Service of the Month. For example, “Spring Into Action”; “Hot” Summer Deals” and so on.

Anniversary Announcements – Remembering Older Purchases

Wish them (and their product or service, of course) a happy anniversary on the anniversary of the date they purchased your goods or service. Of course, anniversaries can be used to commemorate birthdays, company anniversaries, or anniversaries of a product or a service.

Here’s a tip: tell your consumers about your company’s or product’s anniversary. In addition, tell them that they, the customer, are the best gift you could ever receive. After that, thank them for their business.

Additionally, consider including a small “something” with their purchase that day as a token of your appreciation for their devotion. This might be a loyalty card, coupon offer, gift card, or any other type of promotion you see fit.

Customer service is a Choice, Not a Chore!

There may always be some clients who aren’t a good fit. However, if you follow the “5 P’s of Positive Customer Service,” you’ll feel like you’ve been able to double or even triple your customer base. How would this happen? It’s simple! Customers will keep coming back to you.

In addition, they will tell their colleagues and friends about you. Furthermore, their colleagues and friends will tell their friends and colleagues…

It goes on and on like this. It doesn’t get any better than that, does it? When you give honest and excellent customer service, the dividends keep coming, just like your customers.

Image Credit: Jopwell; Pexels; Thank you!

The post 5 Customer Service Gems to Keep Customers Returning appeared first on SmallBizTechnology.

]]>
62197
Understand Business Growth – Then Achieve It https://www.smallbiztechnology.com/archive/2022/05/understand-business-growth-then-achieve-it.html/ Fri, 06 May 2022 12:00:25 +0000 https://www.smallbiztechnology.com/?p=62192 Growth is frequently beneficial to a company’s operations. A company that is expanding will almost always be generating revenue while also strengthening its position in the market. Growth, on the other hand, is not a clearly defined notion. In this post, we’ll help you understand business growth and why it’s vital for small firms. In […]

The post Understand Business Growth – Then Achieve It appeared first on SmallBizTechnology.

]]>
Growth is frequently beneficial to a company’s operations. A company that is expanding will almost always be generating revenue while also strengthening its position in the market. Growth, on the other hand, is not a clearly defined notion.
In this post, we’ll help you understand business growth and why it’s vital for small firms. In addition, we’ll talk about how to achieve it.

Understand Business Growth

A growing business is one that is experiencing growth in one or more areas at the same time. A business does not measure growth on a single metric. Instead, we might highlight a number of data indicators to demonstrate that a company is expanding.

These are some examples:

  • Calculate profits from revenue and sales using the company’s valuation.
  • Calculate the number of staff and the number of clients.

Companies can increase in some of these criteria and not in others, according to the research. For example, revenue might increase even if there is no increase in the number of consumers. This can happen if the gains are the result of existing customers purchasing more.

If one data point increases while another declines, it is conceivable for a business’s entire revenue to decrease as well. For example, if sales growth comes because of a decrease in product pricing, a company’s overall revenue could decrease as well.

This means that defining growth might be challenging. Therefore, those wishing to expand their businesses should examine their business objectives. They must do this in order to determine the growth metrics that are essential to them.

In the case of certain ambitious start-ups, this may entail doing everything they can to expand the total number of clients. This should be the objective even if this means incurring a significant financial loss during the early stages of growth. Other businesses, on the other hand, will benefit by gradually expanding income and sales. This may do this in order to ensure that enough money is brought in to cover costs.

Factors that Contribute to a Small Business’s Expansion

It is critical for all businesses to see growth in their operations. The type of growth necessary, on the other hand, will be determined by the stage of development in which the company is currently operating.

For start-ups to be successful, they must expand in order to solidify their position in the market. Furthermore, they must quickly grow to a scale that generates enough income to cover expenditures and begin to generate a profit.

Companies in the maturity stage do not need to expand as quickly. They may, however, wish to check their metrics to make sure they are moving in the right direction, however. Revenue and sales may remain the same. Nevertheless, a rise in profitability as a result of better sales process efficiencies could help a steady organization build cash to defend against future risk.

The Primary Drivers

Businesses do not expand of their own accord. If a firm wants to achieve organic growth, it must put in place mechanisms that will help it achieve that growth. Here are some of the aspects that can aid in the expansion of a company.

A. Individuals who are driven by a desire to see their organization succeed

The most critical component is having people who are committed to the growth of the company at the helm of the organization. A business owner who is focusing on growth might be the driving force behind the company’s success. In addition, a company’s other managers and employees will also require both drive and expertise in order to push it forward with its expansion.

B. A plan that places a high priority on expansion

It’s true that people are the driving force behind growth. However, a strategy must be in place to ensure that the business continues to grow in the right direction. There are several possibilities here, like offering new items, bringing in new clients, or entering new markets.

C. The processes and infrastructure that are necessary

It’s important for a company to have employees that are eager to expand. In addition, it’s helpful to have a growth strategy that prioritizes expansion. However, it also must put processes in place to make the expansion a smoother process. Among these measures include the implementation of automation software. This will make operations more effective. In addition, the construction of warehouses is key. Furthermore, they must be large enough to accommodate the increase in stock that will be necessary as a firm grows.

D. Sufficient funding

Every one of the issues above has one thing in common: they all require funds for implementation. Therefore, if a business owner lacks financial resources, there may be nothing that can be done about growth. In order to invest in the product, make the necessary recruits, and adopt processes, adequate financial means must be in place.

Image Credit: Jopwell; Pexels; Thank you!

The post Understand Business Growth – Then Achieve It appeared first on SmallBizTechnology.

]]>
62192
Artificial Intelligence Is Transforming eCommerce https://www.smallbiztechnology.com/archive/2022/05/artificial-intelligence-ecommerce.html/ Fri, 06 May 2022 11:50:18 +0000 https://www.smallbiztechnology.com/?p=61408 The advancement of artificial intelligence technology is changing how we interact with the world. eCommerce is especially susceptible. The advancement of technology is changing how we interact with the world. There isn’t a single business globally that hasn’t been impacted by artificial intelligence in some way or another (AI). From virtual reality (VR) gaming systems […]

The post Artificial Intelligence Is Transforming eCommerce appeared first on SmallBizTechnology.

]]>
The advancement of artificial intelligence technology is changing how we interact with the world. eCommerce is especially susceptible.

The advancement of technology is changing how we interact with the world. There isn’t a single business globally that hasn’t been impacted by artificial intelligence in some way or another (AI). From virtual reality (VR) gaming systems to artificial intelligence (AI) robots in industrial production, technology is advancing exponentially. And that’s not even close to Q Commerce.

However, since learning technologies and algorithms are already transforming the industry, eCommerce is especially susceptible to artificial intelligence (AI) disruption. It could alter the way we buy and sell items on the internet.

Artificial intelligence (AI) can not only do jobs that humans previously performed manually, but it can also optimize the customer experience and give businesses the information they require to make intelligent business decisions.

Here are four ways in which artificial intelligence is revolutionizing the world of e-business.

1. Artificial Intelligence Copywriting

The emergence of automatic copywriting is transforming how brands generate their sales copy and marketing materials.

Writing technologies that use artificial intelligence may generate marketing text in seconds. Instead of engaging copywriters or advertising firms to write headlines, blog introductions, or product descriptions, brands may now use artificial intelligence algorithms to accomplish the task.

These systems, which use advanced artificial intelligence language models, can provide digital ad text, social media material, and other eCommerce copy.

The majority of automated copywriting still requires manual editing. But it is well on its way to becoming a standard feature of eCommerce.

2. Chatbots and virtual assistants are two examples of artificial intelligence.

Shoppers who choose to do their shopping in a physical store benefit from the presence of clerks. An employee or assistant can aid them in navigating the store and locating what they’re looking for.

While eCommerce has always had customer care employees available to provide phone support, it wasn’t until recently that artificial intelligence (AI) could fill in the gaps and give customers more instant assistance. As eCommerce merchants strive to provide 24/7 help to all of their online consumers, chatbots and other virtual service usage is becoming more commonplace.

However, the use of natural language processing (NLP) allows these chatbots to understand and comprehend voice-based interactions with online shoppers, allowing them to provide customized offers. As a result of being programmed with self-learning skills, they are constantly increasing their ability to respond to and satisfy the wants of their customers.

3. Personalization is the next stage.

Therefore, through accurate product suggestions and advertising, AI also gives clients a more personalized experience.

Artificial intelligence algorithms will sift through massive datasets to extract meaningful insights into customer behavior. These insights will allow them to predict better what a client needs when the customer needs it. Their recommendation engine can use the information from your buying history to propose products that are similar to what you’re looking for. These days, you can even use AI scheduling tools to map out your whole day!

To give you an example, if you recently looked for sponges on Amazon, the AI algorithms will propose additional cleaning goods that are similar to sponges on your page.

However, people can also apply this artificial intelligence technology across various platforms, including websites, email, and even mobile applications. AI can assist you in providing a more delightful and simplified experience to your clients. AI can tailor to an audience and increase your productivity.

Personalization is essential for a positive customer journey. So the algorithms of AI are present in a great deal of eCommerce advertising.

4. Inventory control is critical.

For example, inventory management is the second area of eCommerce where artificial intelligence’s predictive analytics is transforming the landscape.

Maintaining current inventory, storing it appropriately, and placing orders well in advance is critical, mainly when predicting client demand.

Storage facilities do not have the capacity or the resources to maintain everything in stock at all times. This is why it is critical to prioritize the things you require and order them in the order in which you need them. Therefore, artificial intelligence uses predictive analysis to generate educated guesses about what the future needs in the market will be like.

With the help of machine learning, artificial intelligence technology is becoming increasingly accurate at anticipating what inventory you will need to order. And how much of it you should keep on hand at any given time. These systems can anticipate rapid changes in demand.

Do preventive maintenance on your technology. Automate key packing activities to boost productivity.

In conclusion, artificial intelligence is becoming increasingly popular among eCommerce companies to improve their analytical insights. It provides a more tailored consumer experience, and raises their competitiveness. As the market for artificial intelligence in eCommerce continues to grow, they can leave you behind.

The post Artificial Intelligence Is Transforming eCommerce appeared first on SmallBizTechnology.

]]>
61408
Trends to Guide Technology Decisions in the New Year https://www.smallbiztechnology.com/archive/2022/05/technology-trends-guide-decisions.html/ Thu, 05 May 2022 09:40:43 +0000 https://www.smallbiztechnology.com/?p=60743 A few business technology facts are becoming evident after more than two years of ambiguity. These trends will affect purchasing decisions. In the careers of most technology executives, the previous two years have been the oddest, most demanding, and most thrilling of their lives. They managed to cram over three years’ worth of digital change […]

The post Trends to Guide Technology Decisions in the New Year appeared first on SmallBizTechnology.

]]>
A few business technology facts are becoming evident after more than two years of ambiguity. These trends will affect purchasing decisions.

In the careers of most technology executives, the previous two years have been the oddest, most demanding, and most thrilling of their lives. They managed to cram over three years’ worth of digital change into the latter three quarters of 2020 alone, according to some estimates.

This past year was marked by a great deal of uncertainty:

There are some who may be more sure of answers. However, four high-level trends in business technology are developing that will impact 2022 and beyond.

1. The beginning of the era of permanent hybrid employment.

Information technology professionals who created remote work environments on the fly last year slowly understand that remote work will likely become a permanent component of their organizations’ cultures in the coming years.

Experts predict hybrid work will be a corporate mainstay by 2023.

Many people anticipated disruption of a few weeks or months in March 2021; at the time, many people predicted a few weeks or months. This move poses several concerns for IT executives, including the following:

  • Will modifications be necessary to the organization’s collaborative technology, as well as to its security tools and strategy, if the organization’s existing remote work environment is designed for the long term?

Describe the process through which new workers will be introduced to technology and instructed on security regulations. How will physical workplaces be built to keep workers safe while allowing them to collaborate to the greatest extent possible?

2. Empower employees working from anywhere in the world.

One of the reasons hybrid employment is here to stay is because employees themselves have gained newfound authority and independence.

Many employees seem to be reevaluating what is most important to them in their professional lives. The “Great Resignation” has caused significant disruption across various sectors. Still, it also provides an opportunity. Organizations that create appealing workplace cultures will have a significant edge in the race for top talent.

Employee participation and simplicity of use are at the heart of developing collaborative workplace culture, and workplace technology that supports this is essential.

3. Hybrid work necessitates a new approach to security.

The adoption of remote workers as a permanent element of today’s businesses will need to adjust how companies think about security.

Most businesses have understood that verified identity is the new perimeter. They have taken steps to implement it.

Some, on the other hand, were pushed to hasten their preparations for implementing zero-trust security principles as a result of the outbreak. This is due to the fact that zero trust brings the identity of the user to the forefront.

This is critical in remote work. According to Microsoft’s newest “Zero Trust Adoption Report,” the outcome is that 76 percent of enterprises are employing a zero-trust security approach.

4. Supply chain issues will continue to exist.

The flaws in the supply chain that have hindered the economic recovery and left companies and consumers across the globe unhappy will be ironed out. Just when is the question.

Predictions concerning when this will occur, on the other hand, should be treated with caution. Supplier interruptions are expected to persist far into 2022, according to industry experts. Some firms in need of endpoints have discovered that obtaining them promptly has proven difficult.

Meanwhile, retailers will need high-level analytics, edge computing technology, and other solutions to help them manage their supply chains as efficiently as possible.

Some disruption is unavoidable, but firms who are proactive in preventing shortages and ensuring that consumers have what they want when they want it during these difficult times will enjoy long-term consumer loyalty.

The world has altered dramatically. Businesses must go with the tide rather than wait for things to revert to the way they were. This is the only way to grab the future. To make it yours.

The law of supply and demand has not been suspended. It still holds sway. Over the entire world…including your small business.

Despite the pandemic, the movement of goods continues. Just not in the same way it did in the past. Or at the same speed. And technology has changed radically. Plus it will continue to evolve at a dizzying pace. Will you be able to keep up? Only if you keep abreast of the latest trends!

The post Trends to Guide Technology Decisions in the New Year appeared first on SmallBizTechnology.

]]>
60743
Can Technology Assist Businesses in a Crisis? https://www.smallbiztechnology.com/archive/2022/05/technology-business-crisis.html/ Wed, 04 May 2022 15:10:07 +0000 https://www.smallbiztechnology.com/?p=60516 We’re seeing a rise in natural and manufactured disasters causing crisis mode for many of us. Can technology help individuals and businesses? Extreme natural catastrophes and pandemic risks have been shown to inflict significant economic harm. There are also other types of crises, such as the global recession of 2008 or the current pandemic, which […]

The post Can Technology Assist Businesses in a Crisis? appeared first on SmallBizTechnology.

]]>
We’re seeing a rise in natural and manufactured disasters causing crisis mode for many of us. Can technology help individuals and businesses?

Extreme natural catastrophes and pandemic risks have been shown to inflict significant economic harm. There are also other types of crises, such as the global recession of 2008 or the current pandemic, which have created major commercial disruptions.

How Can Technology Help Businesses in a Crisis?

The tsunami in Japan in 2011 had a direct influence on the profit margins of major American companies. In effect, it was the wave heard round the world. A calamity in one place might have far-reaching consequences in a worldwide economy.

For example, during the 1918 Spanish flu pandemic, governments issued measures prohibiting mass gatherings. As a result, fewer people reported to work.

When a company’s bottom line suffers, automation might be its best friend. But that usually means some investment capital. And how many small businesses save for a rainy day anymore? Not too many.

In reality, automation can help to alleviate a human resource shortage.

To compensate for a lack of staff, AI and machine intelligence can now take over daily jobs such as customer support. A basic self-help form on a company’s website, for example, can free up human personnel for more challenging work.

The self-help form can provide answers to essential inquiries concerning the company, such as service availability during a crisis. Listed below are some other ways that technology might help businesses during a crisis.

1. Communication is number one.

Businesses may now connect with their staff and consumers more quickly and efficiently, thanks to digital technologies.

Virtual meetings may be held using video conferencing software. Customers can receive critical information in real-time via social media networks. Collaboration with distant teams is feasible thanks to apps like Trello and Slack. This means firms can keep operating even in the face of a catastrophe.

The change to digital is even more crucial during a crisis. The website of a company should serve as a major center for communication, both with consumers and with staff.

2. Embrace advance preparation with technology.

During a crisis, there is a supply-demand imbalance. Utilize data to forecast future demand. This helps with resource and inventory management.

A worldwide epidemic, for example, may have a significant impact on people’s priorities. They can change in a heartbeat. People may be more likely to spend on needs if they have less disposable money. Because whether you’re rich or whether your poor — it’s nice to have money!

In the instance of the current pandemic, an eCommerce firm may utilize this knowledge to shift its focus to sourcing more health-related commodities, such as hand sanitizers, where we would expect demand to rise.

You can minimize losses, especially those related to inventory. When people’s morale is down, fashion businesses, for example, might employ flash deals to sell outdated stock. There’s really little difference between inspiration and desperation.

Companies can reduce the manufacturing of particular goods by using previous data. Predictive analytics help forecast when a crisis will end. Such data is valuable for a variety of purposes, including maintaining liquidity and determining HR practices.

3. Experiment with different revenue models.

Small firms are particularly heavily struck and more sensitive to the economic effects of any crisis. This is self-evident.

To stay relevant, many firms must change rapidly and adopt new monetization approaches. No one disagrees with that. For example, travel websites may charge a monthly fee for virtual tours of places. It couldn’t be otherwise.

Similarly, agencies that specialize in live performance events may go online and offer paid exclusive material to keep fans and artists involved.

At the end of the day, it’s about adjusting to a crisis and maybe using the crisis to solve creative problems. How else could it be?

Since the days of the Spanish flu, the global economy has come a long way. Longer than most think. In today’s world, technology may be used in previously inconceivable ways. Technology can help firms who are prepared to innovate outside the box, whether it’s real-time information distribution or new-age monetization strategies.

Sometimes, a crisis brings out the best in people. Sometimes the worst. It’s the same for a business. Many a small business has risen to the pandemic challenge. They’ve proven themselves to be good neighbors. How does your business stack up?

The post Can Technology Assist Businesses in a Crisis? appeared first on SmallBizTechnology.

]]>
60516
Grow Your Business on Facebook in the New Year https://www.smallbiztechnology.com/archive/2022/05/grow-your-business-facebook.html/ Tue, 03 May 2022 11:20:23 +0000 https://www.smallbiztechnology.com/?p=60756 Facebook is a helpful marketing tool for small business owners who don’t often have the time or cash to engage in lengthy digital marketing strategies. With almost 3 billion active members, Facebook is a very popular social platform. When used correctly, Facebook can be used to spread marketing messages for your company without the need […]

The post Grow Your Business on Facebook in the New Year appeared first on SmallBizTechnology.

]]>
Facebook is a helpful marketing tool for small business owners who don’t often have the time or cash to engage in lengthy digital marketing strategies. With almost 3 billion active members, Facebook is a very popular social platform. When used correctly, Facebook can be used to spread marketing messages for your company without the need for hiring a marketing crew or spending lots of money.

Over half of Facebook users go to a local business’ page weekly, so it’s not surprising that marketing agencies see Facebook as one of the best social media platforms to invest in as a small business.

This platform can help small businesses build brand awareness, attract new customers, retain existing customers, increase sales, and improve customer service.

1. Create a business page.

Is your small business Facebook-ready? A small tea shop, an eCommerce store, or a landscaping company may benefit from Facebook. If you can only concentrate on a couple social media networks, make Facebook your top choice.

How do you find out? Ask your clients whether Facebook is a good way to interact with them. You can send a survey via an email list or through a social media post. Inquire about their preferred platforms and brands.

Getting Started

The Facebook page you create for your business will inform prospective customers about your business, its mission, and what you offer. If you’re nervous about setting up a page, it’s actually quite easy. Facebook provides templates, so you just choose the one that works best for you.

Upload a profile image that includes bright colors and an easy to read logo. Include contact information like a phone number, email address, and website (if you have one). If you serve customers locally, include your location or physical address as well.

The About section will allow you to give background information on your company’s mission, history, and products/services. It’s vital that people know what you do! Tell them what makes your company unique.

A cover picture is your brand’s initial impression. Evoke an emotion or inspire action, like taking advantage of a seasonal sale. Take a snapshot of your product in action, your business, your staff, or your current deal. Be sure to fill in all of the contact info fields.

2. Match your target demographic to Facebook users.

Some social media networks have more active audiences than others. You can match your target audience’s interests, values, beliefs, and personality to the social media platforms you’re considering.

For example, Millennials love Facebook. With over 290,000,000 users, the platform is worth exploring for all age groups. On the other hand, if you want to reach adolescents, try TikTok, where 25% of users are aged 10 to 19.

3. Examine your competitors.

Your target demographic is likely on Facebook if comparable companies have significant followings and get many comments and likes. After all, your competitors’ customers could be yours! Just start posting.

However, if your rivals aren’t on Facebook, it’s probably not for you. On the other hand, if numerous clients say they’ll follow you on Facebook, it means there’s untapped potential in your industry.

4. Customize your CTA button.

At the top of your Facebook page, you can customize the CTA button to encourage your followers to take a specific action. Other CTA considerations include:

  • Vanity URLs: After 25 followers, you may obtain a branded URL, which helps to further brand your business page.
  • Videos: Posts with videos get more attention and interaction than posts with only text. Facebook videos immediately play, making them much more appealing.
  • Text Posts: Utilize text-only postings to poll your followers or create discussions. If you include a link, it will display a sample of the website, grabbing more eyeballs than text-only posts. Use them to promote a bargain or a blog article.
  • Photo Postings: People notice photos on Facebook while looking through their feed. Photos are easier to publish than videos and have a higher possibility of interaction.
  • Phone Videos: These are natural and may help viewers connect. Showcase new items, behind-the-scenes shots, and Q&As through video. Go live to interact with the audience in real-time.
  • Stories: Instead of creating a status update, share a story. Facebook users are more interested in a business or product after seeing it in their stories, according to Facebook. Stories are suitable for informal content. Post exciting questions and polls to keep folks interested.

5. Be human, not pushy.

Your customers come for what you can offer them, but they remain for your human-like interaction with them on social media.

Consider Facebook to be a brand extension. You may still upload promotional material, but it should be mixed in with lots of compelling, non-promotional content to attract Facebook fans. And remember to respect their privacy as much as possible.

The post Grow Your Business on Facebook in the New Year appeared first on SmallBizTechnology.

]]>
60756
Lessons Small Business Learned Later https://www.smallbiztechnology.com/archive/2022/05/small-business-lessons.html/ Mon, 02 May 2022 13:35:52 +0000 https://www.smallbiztechnology.com/?p=61950 This month commemorates the second anniversary of Covid-19, which brought the globe to a standstill. Small businesses learned lessons. This month commemorates the second anniversary of Covid-19, which brought the small business globe to a standstill. Main Streets throughout America have withstood one of the most challenging battles since the Great Depression, and the small […]

The post Lessons Small Business Learned Later appeared first on SmallBizTechnology.

]]>
This month commemorates the second anniversary of Covid-19, which brought the globe to a standstill. Small businesses learned lessons.

This month commemorates the second anniversary of Covid-19, which brought the small business globe to a standstill.

Main Streets throughout America have withstood one of the most challenging battles since the Great Depression, and the small businesses that survived are more robust than before the outbreak.

Although the virus is here to stay, companies and communities are returning due to Covid-19 vaccinations and booster doses.

A complete recovery will take time, particularly for small firms throughout the nation.

We’ve learned a lot about our economy and the sort of Main Street we should strive for post-pandemic via this catastrophe.

Lessons Learned from the Last Two Years

Here are five of the essential things we’ve learned in the last two years.

1. Never undervalue the tenacity of small businesses and ambitious entrepreneurs.

The number of small companies forced to shut down will always be one component of Covid-19’s consequences, but another will be a narrative of how many found ways to survive.

The number of Americans who established their own small companies during the outbreak was even more astonishing.

According to Yelp statistics, almost 500,000 new businesses debuted between March 11, 2020 and March 1, 2021.

This was just a 14% decrease from the previous year leading up to Covid-19.

2. Long-standing disparities persist and worsen during a crisis.

While many firms could thrive, mandates shut down many unfairly.

The epidemic revealed exactly how vulnerable small company owners, particularly Black and Brown business owners.

Between February and April of 2020, 41% of Black-owned firms closed, as did 36% of Latinx-owned businesses and 25% of women-owned enterprises.

All firms must have quick access to finance to withstand the next crisis.

3. Programs like the American Rescue Plan aided in the survival of innumerable small enterprises throughout the epidemic.

A variety of government initiatives, like the PPP, aided companies in surviving the first year of the epidemic.

The legislation helped them make it to the other side. The American Rescue Plan made an investment of $1.9 trillion in various sectors. Indeed, expanding the Child Tax Credit for nearly 40 million families with 65 million children and lowering healthcare premiums for 14.5 million Americans purchasing coverage through the Marketplace.

In addition, 85 percent of Americans got economic impact payments of $1,400.

These initiatives led to 2021 being the most significant employment creation, with 6.7 million new positions added to the workforce.

4. It may take longer for small firms to recover from a crisis, but the Act of Bi-Infrastructure would assist.

The Bipartisan Infrastructure Act (BIL) will aid in the recovery process.

This once-in-a-generation bipartisan bill will provide a much-needed boost to the economy and Main Streets throughout America.

One way it will achieve this is through expanding broadband internet access so that small enterprises may attain their full potential.

More than 30 million Americans live in places with no broadband infrastructure to provide a minimum amount of internet quickness. The thing proposes $65 billion to address this, including $40 billion for a formula-based grant program for broadband deployment to states, territories, and the District of Columbia.

5. More has to be done regarding fairer taxation and capital access.

Throughout this instability, multinational firms in the United States paid less than 10% in corporate income taxes on earnings earned in the United States.

This is unjust, but it also makes it more difficult for small firms to get the financing they need to expand and compete in the same market as multinationals.

Small companies are experiencing the effects of these pressures, according to a May 2021 study conducted by Small Company for America’s Future, with 76 percent of small business owners stating they are disadvantaged when multinationals utilize tax loopholes to avoid paying taxes.

A global minimum tax and a more equitable tax policy will aid in reducing this imbalance.

The lessons acquired from a disaster are often the only silver lining.

We should use what we know today to create a more egalitarian Main Street ready for the next crisis we face.

Small business marches on

You can’t make a calf’s ear out of sow’s purse. This is a truism. With current supply chain problems, you can’t get calf ears to begin with. All joking aside. The problem remains intractable to small minds. Think in the boxers. Drone mentality. Herbal tea bag brains.

You’re not that type. Are you? Hopefully not. Hopefully you’ll realize that your small firm needs more creative thought. Not manuals. Drop the cubicle. Whether remote or at the office. Think big. Talk small. And act bigger. Good luck.

The post Lessons Small Business Learned Later appeared first on SmallBizTechnology.

]]>
61950
6 Advantages and Disadvantages of Social Media in Business https://www.smallbiztechnology.com/archive/2022/04/social-media-in-business.html/ Thu, 28 Apr 2022 15:15:33 +0000 https://www.smallbiztechnology.com/?p=62072 Social media, like most things, is a double-edged sword. It can help your business tremendously if you know how to use it. But, it could be a waste of time and other resources if you don’t. As nearly 4.5 billion people use social media worldwide, by creating a social media account for your business, you’ll […]

The post 6 Advantages and Disadvantages of Social Media in Business appeared first on SmallBizTechnology.

]]>
Social media, like most things, is a double-edged sword. It can help your business tremendously if you know how to use it. But, it could be a waste of time and other resources if you don’t. As nearly 4.5 billion people use social media worldwide, by creating a social media account for your business, you’ll be able to reach clientele you didn’t know you could have.

Still, you should consider carefully before making accounts on several platforms just because you can.

1. Pro: You gain a channel of communication with your customers and leads.

Social media is the easiest way to connect with would-be customers these days. Nearly every customer who has worked with or purchased from you in the past likely has a social media account.

You can reach out to them to tell their friends about your new presence on social media. Also, you should have messages open so people can contact you with offers of collaboration or questions about your products and services. Open yourself up to conversation from people.

Publicly thanking consumers for their praise and admitting shortcomings in response to criticism can be an excellent way to showcase your strengths. It shows that your business listens to and cares about what consumers think of the brand. As 47% of customers find brands more favorable when they answer questions and respond to complaints via social media, you’ll simultaneously be positioning your brand in a more favorable light.

2. Con: You might rely on ads.

Of course, to find those aforementioned would-be customers, you have to grab their eyes on social media.

Word of mouth might be the most popular and effective advertising tool. However, if you can’t reach new groups of people through it, you’ll have to branch out.

Ads on social media often aren’t expensive, and they can draw plenty of people to you via demographic targeting. You may find ads worth the investment. But, if leads start to see your ads too much, it could backfire on your business quickly.

3. Pro: Your page can unite like-minded people.

By running a social media account for your business, you can draw your customers together in one place.

They all have something in common: a love for your business! People may be able to identify a support system full of people who understand their stage of life by simply interacting with them in the comments.

You can bring together new friends and create a community that adores your business and everything you offer.

4. Con: Social media is time-consuming.

There’s a reason why being a social media manager is its own job.

First of all, you have to choose someone who knows how to curate certain content for any kind of audience. You also have to have someone make graphics and content for your page.

You also have to have that person on standby to reply to any questions in the comment sections or direct messages. They should also research the latest trends or changes in the app and algorithms. You should start with one social media platform instead of all of them.

5. Pro: You can answer frequently asked questions.

Having information on your social media accounts can help you answer the hot questions your leads ask without taking it to direct messages right away.

Restaurants and food services can include their menus on their social media pages, thereby answering any questions on what they offer and the exact price a customer should expect to pay.

You can explain more about your business by linking your website to your social media. Highlights on Instagram can be great for FAQs, as you can save a permanent question sticker that allows people to go back and ask questions whenever they feel like it — and you can post the answers to your story when applicable and save them to the FAQ highlight.

Similarly, you can put more information about your company in a lengthy about section on Facebook, which also supports direct menu uploading for any business that provides food or beauty services.

6. Con: Social media requires extensive monitoring.

You shouldn’t allow a conversation in your comments to spiral out of control.

When someone has a legitimate criticism, it’s common for brands to reply to let them know their voice has been heard and thank them for the new perspective they brought.

You’ll also want to monitor the comment section for any arguments that break out. You don’t want to give off the impression that your business tolerates hate speech or other inflammatory and offensive things.

You should have a community moderator keeping an eye on your comment sections — or limit them so that only people who follow your account can make comments.

What’s the verdict?

As a business owner, whether your company chooses to use social media should be your decision alone.

If you decide to create accounts on social media, try to focus on the platforms that give you the most return on your investment rather than spreading yourself thin across multiple platforms.

When choosing the person who will run your social media accounts, make sure to pick someone who knows what they’re doing and understands the algorithms. The more you invest in your social media game, the more payoff you’re likely to see.

The post 6 Advantages and Disadvantages of Social Media in Business appeared first on SmallBizTechnology.

]]>
62072
Interview with Doug LaBahn, Chief Marketing Officer of Cin7 https://www.smallbiztechnology.com/archive/2022/04/interview-with-doug-labahn-chief-marketing-officer-of-cin7.html/ Thu, 28 Apr 2022 14:15:20 +0000 https://www.smallbiztechnology.com/?p=62156 Recently, I had the opportunity to ask the chief marketing officer at Cin7, Doug LaBahn, about his take on tech in small business. What software is essential for small businesses looking to scale? If a small business owner is looking to scale their business, a cloud-based solution is the top investment they should make. Cloud-based […]

The post Interview with Doug LaBahn, Chief Marketing Officer of Cin7 appeared first on SmallBizTechnology.

]]>
Recently, I had the opportunity to ask the chief marketing officer at Cin7, Doug LaBahn, about his take on tech in small business.

What software is essential for small businesses looking to scale?

If a small business owner is looking to scale their business, a cloud-based solution is the top investment they should make. Cloud-based solutions allow businesses to gain full control over their inventory and orders and visibility into the supply chain and third party partnerships. It also offers a variety of integrated applications that businesses can install or remove based on their needs at any given time. Cloud-native software also stores all data in one system, enabling end-to-end visibility to everything from available products, accounting, warehouse management, in-store point of sale technology and much more. By giving business owners maximum flexibility and the ability to scale seamlessly, this investment will ultimately allow businesses to better serve their customers and get products into the hands of consumers faster. 

How can software or remote sourcing options allow businesses to reduce overhead costs?

Software not only simplifies and streamlines business processes, but it also automates many tasks and operations that suck up crucial employee time. This frees them up to focus on more value-added tasks to help grow the business and enable higher job satisfaction. Modern technologies allow you to integrate effortlessly with third-party logistics providers, which can help reduce overhead costs like the burden of renting your own warehouse and hiring employees to staff it, especially amid global labor and warehouse shortages plaguing the industry. Software solutions also use automation to minimize the number of mistakes made with manual processes, saving unnecessary costs that can eat away at a business’s bottom line.

For example, Cin7 customer Peta + Jain implemented software to help scale the business, reduce manual error, and make the best use of the resources available to them. Once they integrated the system, Peta + Jain was able to save hundreds of hours and over $130k per year by utilizing an accounting software integration and online marketplace and shipment applications to help bolster the company’s online presence. Another positive of the technology is that the company gained access to high-quality analytics and reporting, allowing them to instantly place inventory in any of the company’s multiple channels, see sales throughout different regions, and accurately forecast and plan for the future.

How important is program compatibility with mobile devices?

Ensuring that business programs are compatible with mobile devices is extremely important because modern product sellers need to be able to do things on the go. For example, they should be able to make sales, access inventory anywhere in a store or warehouse, fulfill orders at the touch of a finger, and have visibility into the entire business no matter where they’re physically located.

In the past, legacy systems only allowed for software to be accessed on desktop computers, but now the possibilities are endless. Mobile devices can help you offer a better customer experience – whether it be through the speed of which an online order is fulfilled or supporting customers with in-store purchases.

What kind of software metrics should programs provide businesses?

Cloud-native software provides analytic and reporting metrics, allowing businesses to gain visibility into sales by region, channels and time period. You can also have control over things like taxes, compliance-related filings and all accounting record keeping. As a result, businesses can use these reports to plan cash flow with clearer insights into quick- versus slow-moving product, expenses based on historical data, seasonal trends, and more – removing the guesswork from finances and allowing business owners to focus on functions that will help them grow and reach more people.

What is the most important tech upgrade a small business should make?

Implementing an integrated, flexible, and scalable cloud-native software platform should be a top priority for small businesses because the opportunities that come with these technologies are endless. Many small business owners are using or have used disjointed, manual systems for operations such as accounting and inventory management; but these legacy systems often involve a lot of user error, avoidable mistakes, and use up countless hours that could be spent elsewhere. Investing in an end-to-end technology that consolidates and connects all business departments and data will allow you to scale, better serve customers, speed the time it takes to get orders into the hands of consumers, and enhance employee productivity and satisfaction.

Do you prefer desktop or online software applications for your business?

We prefer online software applications because they allow employees to work from anywhere, which is essential in today’s digital world. They also keep all data backed up and automatically stored – ensuring maximum productivity – allowing employees to focus on the work at-hand, rather than troubleshooting tech issues that are often associated with desktop programs.

How does your company focus on being sustainable?

We operate in a flexible work environment that is very supportive to remote working, virtual instead of in-person team meetings, and virtual customer meetings which reduces our carbon footprint and lowers travel times for our team members. In addition, we support and encourage our customers to put a high priority on sustainability and feature positive accolades on our most sustainable customers making them role models for all our customers to follow.

The post Interview with Doug LaBahn, Chief Marketing Officer of Cin7 appeared first on SmallBizTechnology.

]]>
62156
Small Business Automation Tools: Ten That Will Save You Time and Money https://www.smallbiztechnology.com/archive/2022/04/small-business-automation-tools.html/ Wed, 27 Apr 2022 19:10:50 +0000 https://www.smallbiztechnology.com/?p=62131 Running a small business can be tough. There are so many things to do, and not enough time in the day to get it all done! This is why automation tools are so important. They can help you save time and money, and allow you to focus on the tasks that are most important to […]

The post Small Business Automation Tools: Ten That Will Save You Time and Money appeared first on SmallBizTechnology.

]]>
Running a small business can be tough. There are so many things to do, and not enough time in the day to get it all done! This is why automation tools are so important. They can help you save time and money, and allow you to focus on the tasks that are most important to your business. Below, I’ll list ten small business automation tools that can help make your life easier.

1. Google Sheets

Google Sheets is a great way to automate your business data. You can create formulas to calculate totals, averages, and other statistics automatically.

You can also use it to create graphs and charts to track your progress over time. This is just one example of how automation can save you time and money. Likewise, by automating your data entry, you can free up your time to focus on other tasks.

If you are not using Google Sheets for your business, you should probably start. It’s a powerful tool that can help you automate many different tasks.

2. EngageBay

EngageBay is an integrated Marketing, Sales, and Support CRM for startups and small businesses.

It features everything you need to align marketing, customer service, and sales around a single view of your customers. From marketing automation, and sales CRM, to helpdesk and ticketing, EngageBay is a complete business solution in itself.

3. SocialBee

SocialBee is a social media management tool that can help you automate your social media posts.

The app allows you to schedule posts in advance on Facebook, Instagram, Twitter, Tiktok, Linkedin, and Google My Business. Therefore, this can save you a lot of time, especially if you are managing multiple social media accounts.

4. Asana

Asana is a great tool for larger project management.

It allows you to create tasks, set deadlines, and assign team members to each task. As a result, this can help you stay organized and on track with your projects.

5. Hootsuite

Hootsuite is another social media management tool that can help you automate your social media posts.

Similarly, it also allows you to track your analytics and measure your progress over time. Hootsuite offers a free plan that gives you access to basic features. However, you can upgrade to a paid plan for more features.

If you’re looking for a tool to help you automate your social media posts, Hootsuite is a great option.

6. BuzzSumo

With this tool, you can find the most popular content on social media and see what’s working for your competitors.

This is a great way to save time by quickly seeing what content is resonating with your audience. You can also use BuzzSumo to quickly find influencers in your industry and build relationships with them.

7. Canva

Canva is an amazing tool that allows you to create professional designs for your business.

Whether you need a new logo, business cards, or a social media banner, Canva can help you create beautiful designs that will save you time and money. Likewise, Canva has thousands of predesigned templates for almost any business need you may have, including:

  • logo design;
  • business card design;
  • social media banner design;
  • presentations;
  • videos;
  • planners;
  • letters;
  • social media posts; and
  • and more.

Plus, with Canva’s easy-to-use design tools, you can customize your designs to create a unique look for your business. Best of all, Canva also offers a lot of its features for free.

8. Zapier

Zapier is probably the mother of all small business automation tools. Consequently, it can connect almost any app/service you have together and create automation flows to save you time.

For example, you can set up a zap (automation) to automatically send new leads from your CRM to your email marketing service. Likewise, you can add new sales from your payment gateway — Stripe, Paypal, etc. — to Google Sheets.

Zapier starts at $0/month for the free plan which includes up to 100 tasks per month. However, paid plans start at $20/month for 500 tasks per month.

9. ActiveCampaign

ActiveCampaign is an email marketing and automation tool that can save you time by automating your email marketing. Therefore, with ActiveCampaign, you can create email campaigns, set up autoresponders, and track your results.

ActiveCampaign offers a free plan for up to 500 contacts. However, paid plans start at $15/month for up to 500 contacts.

10. Grammarly

Grammarly is a great tool that can help you improve your writing. Similarly, it can save you time by automatically correcting grammar and spelling mistakes in your writing.

Grammarly offers a free plan that includes basic features. Alternatively, you can upgrade to a premium plan for more features.

Automation is your future. Make sure you are implementing it in your business.

So there are some of the best small business automation tools out there. As a result, these tools can automate various tasks, such as invoicing, contact management, email marketing, social media marketing, and more.

Do you use any of these tools in your business? In conclusion, learn which parts of your business can be automated. After that, start using automation in your business.

The post Small Business Automation Tools: Ten That Will Save You Time and Money appeared first on SmallBizTechnology.

]]>
62131
4 Types of Digital Scanning Solutions for Business  https://www.smallbiztechnology.com/archive/2022/04/digital-scanning-solutions.html/ Mon, 25 Apr 2022 14:45:10 +0000 https://www.smallbiztechnology.com/?p=62136 Business operations need to run smoothly, and investing in digital scanning solutions can help optimize them. Before the advancement of technology, businesses used to work with and manage thousands and thousands of physical documents. This would sometimes be challenging as they would also have to manage the day-to-day business operations. As businesses move towards a […]

The post 4 Types of Digital Scanning Solutions for Business  appeared first on SmallBizTechnology.

]]>
Business operations need to run smoothly, and investing in digital scanning solutions can help optimize them.

Before the advancement of technology, businesses used to work with and manage thousands and thousands of physical documents. This would sometimes be challenging as they would also have to manage the day-to-day business operations.

As businesses move towards a more paperless future, your business will benefit from having scanning solutions. Additionally, digital scanning solutions can be scanning apps, scanning software, and other cutting-edge technology that can be used for scanning. As a result, consider investing in the following scanning solutions for your business and step into the future.

Benefits of Digital Scanning Solutions

Digital scanning solutions can ensure that your business is running smoothly and efficiently. Therefore, they are very useful regardless of the sector you are in, whether it is the medical sector, the property sector, or the retail sector, to name a few. Likewise, you will be able to find a variety of document scanning software and digital scanning solutions for your business.

Scanning solutions help you simplify all your data management processes and ensure that your business is disaster-proof or at least well prepared enough to stand against any workplace disaster.

In the same vein, you will also be able to save time and office space in your business as most day-to-day operations will be paperless and can be shared digitally between employees. This, in turn, can help improve work efficiency at the office, which can increase work productivity. Increased productivity can be a great benefit for any business as it will translate to more profit.

1. Barcode Scanning

Barcode scanners are scanners that can read printed barcodes. The barcodes then feed information to a computer. Operators scan these barcodes using an LED, laser, sensor, and lens. Barcode scanners can decode the information received to maintain your business’s product database. As a result, you’ll know what stock you have and how much of it you have left and better plan for future expenses.

Barcode scanning can be a great addition to your business as it can also help you with asset tracking, validating tickets, managing your stock database, and security. Above all, it’s easy to use. Non-technical business owners are able to install these systems quickly.

You’ll be able to get your business running at a much more efficient pace, increasing your customer base as well.

2. OCR Scanning

OCR stands for optical character recognition. This type of scanning converts printed characters into digital texts.

Once you convert the characters into digital text, you can search them quickly. As a result, you will be able to edit the document in a word processor. Having an OCR scanner in your business means that even vision-impaired individuals will be able to scan different types of faxes, books, and various documents.

You can use OCR scanners for scanning and converting texts for signs, and billboards, making it a must-have for businesses. Data entry projects can take hours to do, and an OCR scanner can help cut down on time spent on data entry.

3. QR Code Scanning

This type of scanning is mostly used in smartphones. QR stands for the quick response, and this type of scanner can decode QR codes and convert them into their intended purpose. Some information found in a QR code includes being redirected to a company’s website or automatically downloading a particular app.

QR codes are a great way to provide mobile solutions. For example, you can use a QR code in your business to direct potential customers to your information. You can also use it as a form of advertising where potential customers will be so curious about what your business does that they will scan the code to get more information.

4. RFID Scanning

An RFID scanner uses radio frequency identification, and this type of scanning solution can help your business identify and track RFID tags. These RFID tags are usually attached to various objects and contain data relevant to your business.

By using a radio responder, a transmitter, and a radio receiver, your RFID tag will transmit all the data it contains to a scanner. Therefore, this can be very beneficial for various cases, such as tracking your inventory and tracking your business vehicles and other logistics.

With RFID, you’ll be able to remotely increase your asset visibility and know exactly where each asset is. Further, you will also be able to improve the productivity of your employees as they will no longer need to waste time on long, intensive projects. As a result, your business will also be able to mitigate any risks that may arise from theft or loss.

You will be able to track your assets quickly, access all inventory information, and cross-reference it with the location of the asset. Having this much visibility means you will be able to better prepare for anything that may arise.

Specialized Scanning Solutions for Businesses

Manufacturers design specialized scanning solutions for businesses to save time and make day-to-day operations more efficient. Other forms of scanning that can benefit your business, regardless of the sector, include the following.

1. Medical Record Scanning

Medical record scanning allows medical personnel to manage patient health records, medical prescriptions, and transcripts and track every step of a patient’s care.

2. Legal Document Scanning

Legal document sharing helps lawyers, and law personnel cut down on the amount of paperwork they handle. You can digitize most documents and file them so that attorneys can easily access them. Consequently, firms will be able to save money for the practice and reduce using physical storage space.

3. Digital Dental Scanning

Having easy access to a patient’s health records can streamline any time-consuming tasks in dental practice. You’ll also be able to control which medical personnel can access what files. As a result, this adds an extra layer of security for sensitive information.  

Additionally, there are technological advancements in the dental industry today that allow dentists to effortlessly make mouth and tooth impressions. With digital dental scans, dentists can efficiently get oral impressions within seconds. This eliminates the laborious and often expensive process of casting plaster molds for the purpose of fitting dentures and other oral procedures.

4. Blueprint and Map Scanning

Blueprint and map scanning give blueprints, plan sets, and maps to a barcode that simplifies inventory control for businesses. The images are then checked for quality, completeness, and clarity for secure data transfer.

Conclusion

Choose the best digital scanning solution for your business by identifying what weaknesses your business has and which scanning solutions will be able to help.

You can use these solutions to boost efficiency and minimize operational costs. You’ll be able to organize data without endangering the environment as all transactions will be digital. It’s the best investment for you, so make sure you invest in the best digital scanning solutions.

The post 4 Types of Digital Scanning Solutions for Business  appeared first on SmallBizTechnology.

]]>
62136
6 Web Phone Options That Can Replace a Desk Phone https://www.smallbiztechnology.com/archive/2022/04/web-phone-options-desk-phone.html/ Wed, 20 Apr 2022 10:40:56 +0000 https://www.smallbiztechnology.com/?p=62013 We are living in an age where cloud-based technology is emerging as the most preferred means of communication. In such a landscape, it’s easy to move away from traditional PBX (Private Branch Exchange) or desk phones and consider web phone technology. If you are considering replacing your desk phone, Voice over Internet Protocol (VoIP) is […]

The post 6 Web Phone Options That Can Replace a Desk Phone appeared first on SmallBizTechnology.

]]>
We are living in an age where cloud-based technology is emerging as the most preferred means of communication. In such a landscape, it’s easy to move away from traditional PBX (Private Branch Exchange) or desk phones and consider web phone technology.

If you are considering replacing your desk phone, Voice over Internet Protocol (VoIP) is one of your best alternatives. All you need is to be connected to the internet to make and receive calls using a business VoIP system.

VoIP is the fastest-growing business communication solution around and for good reason.

It replaces the traditional landline telephone with an advanced and feature-rich phone that establishes calls over the internet. It also enables users to talk to anyone using a mobile phone, laptop, or desk phone. A classic example is “softphones” that enable conferencing over smartphones and conference phones.

Making the Switch 

VoIP vs PBX…which is better for your business? Should you really be replacing your desk phones? Let’s begin with the basics.

PBX

Long before modern chat and collaboration apps came on the scene, all business communication used to happen through a phone system in offices warehoused in a telco room. These rooms were called a private branch exchange (PBX) which were essentially little telephone companies. These used a complex structure of copper wires to transmit signals from the caller to the receiver.

PBX was the pioneer in business-grade, analog phone systems. This traditional telephony system enabled people to have a personal extension to answer phone calls at their desks, check voicemails, put a call on hold, transfer calls, and more.

Over time, the humble PBX evolved into IP-PBX by incorporating VoIP technology.

The IP-PBX could now deliver a broader range of services and more satellite locations — home users, branch offices — by leveraging data and bandwidth of the internet to connect users and offices together.

VoIP

VoIP works by transmitting voice data over the internet and also your office network. A step-by-step breakdown of how a VoIP system works looks like this.

  • First, it transforms all analog phone calls into digital signals.
  • These digital signals are then converted into IP (Internet Protocol) packets.
  • The system then converts these IP packets back into phone signals, which are then received by the phone of the receiver.

VoIP is basically a set of rules and protocols that connects a device (phones) with an IP-PBX, over the LAN (Local Area Network) or the Internet. It uses two different kinds of data packets.

  • SIP (Session Initiation Protocol): The point where the call is initiated.
  • RTP (Real-Time Transport Protocol): These are small data packets containing the audio files that phones use to make a sound.

Over time, “VoIP phone systems” evolved and added more functionality such as chats, messaging, voice calls, and video conferencing features in an attempt to provide more comprehensive business communication solutions.

They also eliminated the need for purchasing and maintaining an in-house PBX system. Today, VoIP technology-backed web phones have become the backbone of business phone systems that enables businesses with some of the most advanced features in calling, making it an apt alternative to the traditional PBX.

Web Phone vs. Desk Phone

  • Call Delivery: The main difference between a desk phone (traditional PBX) and a web phone (VoIP enabled) is in the way they connect people on calls.
    • Web phones deliver calls via the internet, whereas desk phones (traditional PBX) deliver calls via physically connected circuits and phone lines.
  • Features: Traditional desk phones and web phones really have no comparison when it comes to features.
    • VoIP-enabled web phones are equipped with the latest technology and multiple options for communicating, for both internal and external business communication needs.
    • Desk phones have a pretty limited feature set.
  • Flexibility and Integration: Web phones can easily be integrated with other important systems a business is using whereas a desk phone can’t exactly do the same.
    • Besides, web phones do not require in-house IT support and maintenance.
    • This also gives employees the flexibility to work and make/receive calls from anywhere which is not the case with desk phones.

Why Replace Desk Phones with Web Phones?

Integration with Business Apps

In today’s digitized environment, different business systems cannot work in isolation.

VoIP-enabled web phones enable you to integrate your phone system with software that your business is already using. This is not possible in the case of desk phones.

When switching to a web phone, take a demo to see how these integrations work. You may already be using a CRM, calendaring tool, or other software which you may want to integrate with your phone system.

  • Most web phones have salesforce integration features that enable agents to take calls from the sales dashboard itself.
  • To efficiently handle heavy call volumes and conference calls (internal and external), integrating your phone system with Google or Outlook calendar can make scheduling meetings a breeze.
    • These smartphone solutions have the ability to automatically update an agent’s status by syncing with their work calendar.
    • This way, other teammates know when a particular team member is available and when busy.

The Rise of the Remote Workforce

Do you as an organization follow a hybrid or remote work culture? Does a sizable percentage of your staff work remotely? It is high time you make a switch to web phones.

The web phone or VoIP technology has been designed to make calls from anywhere making it an ideal fit for your remote team. It enables remote workers to use an office phone number from their laptop or personal smartphones, as long as they have strong and stable bandwidth and internet connection.

Scalability

For a company with a limited budget for technology, no expansion plans, and no hybrid/remote work strategy sticking to desk phones may still work.

However, the hassle of maintaining the PBX system and an in-house IT support team will still be there. What’s more, the lack of ability of traditional systems to integrate with your other technology stack can lead to a significant loss of business.

For a company with plans to grow the team in the near future, using a web phone will likely make more sense.

Web phones provide you with the flexibility to easily scale up or down in terms of phone lines and users as and when you expand your team or downsize it. Contact centers and call centers especially stand to benefit from VoIP technology. These advanced feature-rich phones can give a serious boost in handling high call volumes, identifying, and analyzing patterns in customer calls.

‘Web Phones’ to Consider to Replace ‘Desk Phones’

It’s clear that web phones are clearly a win-win to address modern business communication needs. Now, choosing the one that best fits your requirements is the next step. The market is flooded with various options when it comes to web phones. We have put together our top picks for you to consider.

1. Tragofone

Tragofone is essentially a VoIP softphone app that can be installed on a mobile phone, laptop/desktop, or basically any device your employee is comfortable with. This particular web phone tops our list because of the host of features it offers. It makes it an ideal match for any business that works in the hybrid or remote mode.

  • It features a versatile dialer app that enables employees to use the business VoIP number on their personal devices.
  • Backed by WebRTC technology it is fairly easy to use. Employees can open it in a web browser they are familiar with to make and receive calls.
  • Tragofone is both iOS and Android friendly.
  • The advanced feature set comprises call routing, call monitoring, call logging, chat/messaging, fax management, employee directory, and more.
  • Other features such as auto-provisioning and white-labeling are an added bonus.

2. FireRTC

FireRTC is a free calling web phone that runs within a browser using  WebRTC technology. The technology eliminates the need to install or buy any add-ons.

FireRTC offers free calling to the PSTN in the U.S., Canada, and Puerto Rico. It also provides users with background information about the person or business they are speaking with.

With features like call recording, this is one of the best web phones available. The FireRTC app is available in the Chrome Webstore.

3. OnSIP Desktop App

The OnSIP Desktop App does not require any downloads or plug-ins. Likewise, it runs seamlessly on Windows and Mac operating systems on both Chrome and Firefox web browsers. Similarly, it also enables users to make voice or video calls at the click of a button. The desktop app is equipped to make calls to:

  • PSTN;
  • extension dial;
  • SIP-to-SIP calls; and
  • video calls with compatible devices.

The OnSIP desktop app has been designed keeping in mind the requirements of a call/contact center and is an ideal replacement for desk phones.

It enables both the sales and customer support teams to utilize calling and monitoring features. Additionally, it enables remote workers/mobile staff to log into the app and connect with the company’s phone system. The video call feature enables employees to better assist customers using visual cues.

4. Zoiper

The Zoiper web phone’s ability to integrate your website and web app make it a strong contender as one of the best in the category.

Zoiper web is compatible with all popular browsers like Internet Explorer, Firefox, Safari, Chrome, and Opera on the Windows operating system. Zoiper has the unique ability to discover the browser and install the appropriate plugin.

The web phone enables a user to do unlimited concurrent calls to an unlimited number of users. It boasts of features such as call hold and call transfer. Getting a  license for Zoiper may be a good idea if embedding a fully functional phone on your website or web app is your business requirement. This makes it easy for customers to reach you directly from your website or app.

5. FluentCloud Web Phone

The FluentCloud web phone is a Google Chrome add-on that is compatible with ChromeBook computers, laptops, and desktops.

This device enables users to make and receive calls, messages, chat, check voicemails, read online fax, and more all using a single interface.

FluentCloud web phone has a paid subscription plan which gives the users access to a cloud-based all-inclusive business phone system.

6. Twilio

Twilio web phone enables a user to use a web browser to make phone calls. However, like the other web phones listed here, Twilio’s browser phone is not an enterprise-grade solution and requires a user to install an add-on manually in a terminal window. Additionally, the phone has the capability to call PSTNs, extensions, and SIP endpoints.

Web phones clearly equip businesses with more features when compared to old-school desk phones. Likewise, their ability to work seamlessly across multiple devices and the capability to let employees work from anywhere is something surely to consider in today’s fast-changing remote work culture. The sky’s the limit with these new-age web phones.

The post 6 Web Phone Options That Can Replace a Desk Phone appeared first on SmallBizTechnology.

]]>
62013
4 Business Tech Solutions That Will Help Your Company Grow https://www.smallbiztechnology.com/archive/2022/04/business-tech-solutions.html/ Tue, 19 Apr 2022 11:35:11 +0000 https://www.smallbiztechnology.com/?p=62105 Entrepreneurs have various means of imagining business ideas into reality. But the desire to take established ventures and expand them is practically universal among business owners. Whether growth means opening more locations, adding additional products, or reaching new customers, leaders prefer to be on the move. Business tech solutions must sustain this characteristic to even […]

The post 4 Business Tech Solutions That Will Help Your Company Grow appeared first on SmallBizTechnology.

]]>
Entrepreneurs have various means of imagining business ideas into reality. But the desire to take established ventures and expand them is practically universal among business owners. Whether growth means opening more locations, adding additional products, or reaching new customers, leaders prefer to be on the move. Business tech solutions must sustain this characteristic to even be considered viable.

Technology is one of the tools that help companies broaden their horizons. Most founders realize the need to start out with basic tech solutions, such as security and productivity applications.

But there are other types of software and platforms that can facilitate your company’s growth strategy and streamline costs. Let’s discuss four of those solutions.

1. Information System Monitoring Apps

As your business grows, the amount of data you collect, store, and use increases. So do the company’s technologies and processes required to collect, transform and process all this data.

These growing complex info systems require something more. But complex info systems require something more advanced than human oversight.

AI-backed applications, such as data observability tools, track the reliability of data within intricate data pipelines. You’ll gain visibility into whether the information is flowing well throughout your organization. When there are glitches with specific data moving between applications in the pipeline or performance problems, you’ll get alerts.

Observability tools also reveal where data processing costs are increasing and records are missing or don’t match.

You’ll identify and correct issues before they lead to downtime or outages. Your team will have better insights into how to optimize the way the company gathers, manages, and keeps information.

2. Digital Marketing Tools

Surveys show digital advertising now makes up 58% of marketing budgets. Spending on digital marketing is also expected to grow 14.7% in 2022.

These figures represent an overall shift from traditional forms of advertising and media, including television and radio.

Although conventional marketing is still effective in specific markets and with certain demographics, online media can be more efficient. Digital content, including social media posts, videos, and PPC ads, is often cheaper to create and circulate. Online media increases your visibility, reaches new audiences, and creates a brand following.

Furthermore, the turnaround time for campaigns can be quicker since technology simplifies the production and distribution processes.

Content management solutions, design apps, and software that runs ad campaign reports and analytics represent the bulk of that business tech solutions. With these platforms and smartphone cameras, producing and distributing online ad campaigns doesn’t have to be complicated.

While some companies partner with digital marketing agencies, technology makes it easier to do the work in-house. And many online resources exist to help you learn the best strategies and tactics.

3. Cloud-Based Applications

Growing companies need applications that are adaptable and can scale. Software licensed to a single computer doesn’t serve those needs well.

Even if you purchase multiple device-based licenses, complications arise. Installation and data storage logistics consume internal resources and reduce flexibility.

IT staff still need to manage the software installation and removal process and track which assets are taking up licenses. Employees might also store information on separate devices that the applications use. Technical teams have to use more elementary methods of migrating that data, such as USB and external hard drives.

These procedures take more time and introduce risks associated with lost and corrupted information.

By choosing cloud-based applications instead, you can manage software and any linked data more efficiently. Employees have access to applications from any device or location and can store and work on documents in the cloud. IT won’t be spending hours installing and removing software, freeing up time for higher-value projects.

Plus, you can add and track user-based licenses within an online dashboard as the number of employees and locations grows.

4. Mobile App Development Software

By 2024, the projected number of mobile shoppers in the U.S. will surpass 187 million. Mobile commerce, including apps, is also expected to become the dominant means of online shopping among consumers.

Already, 77% rely on mobile apps for in-store price comparisons. Of those that use smartphones to do in-store online research, 71% say these devices are important to their retail shopping experiences.

For businesses with storefronts and physical locations, mobile app development isn’t something that can be ignored.

Consumers are increasingly reliant on apps to enhance their overall experiences with brands. Customers find mobile apps more convenient, whether they’re ordering takeout or researching products and services. Businesses that don’t have them are missing opportunities to communicate, trigger buying behavior, and deliver service.

Mobile app development software provides the resources companies need to create the apps consumers crave.

You don’t need a coding background to make something that looks professional. These platforms work like web design software that allows you to drag and drop features. You can also use app builders to automate customer notifications and create mobile versions of online stores. Some development tools even automate the digital app store submission process.

Get Growing

Business owners see growth as an indicator of success, as well they might.

Today, technology is instrumental in advancing a company’s core competencies, increasing customer reach, and improving or enhancing service delivery. Business tech solutions also help optimize internal resources and processes, preventing downtime and increasing cost-effectiveness.

Choosing tools that support your business’s growth involves identifying opportunities and the platforms that can best facilitate your objectives. Some that are worth looking at are data observability, digital marketing, cloud-based, and mobile app development solutions. These applications not only promote growth but also scale as businesses advance.

The post 4 Business Tech Solutions That Will Help Your Company Grow appeared first on SmallBizTechnology.

]]>
62105
What Is Blockchain’s True Impact on Businesses? https://www.smallbiztechnology.com/archive/2022/04/blockchain-true-impact.html/ Mon, 18 Apr 2022 19:50:48 +0000 https://www.smallbiztechnology.com/?p=61942 Think again if you believe blockchain technology will not influence your organization. This newer tech might total trillions by 2030. From accounting to business operations, industry leaders increasingly unite their beliefs that blockchain will impact every key area of work — and the transition is already underway. According to some estimations, small business blockchain might […]

The post What Is Blockchain’s True Impact on Businesses? appeared first on SmallBizTechnology.

]]>
Think again if you believe blockchain technology will not influence your organization. This newer tech might total trillions by 2030.

From accounting to business operations, industry leaders increasingly unite their beliefs that blockchain will impact every key area of work — and the transition is already underway. According to some estimations, small business blockchain might contribute $1.77 trillion to the global economy by 2030. The Internet of Things will help see to it.

How does it work?

Blockchain automatically tracks transactions from start to end without requiring a central authority to preserve the trade or encrypt the data without the need for human interaction.

Instead, blockchain or NFT provides transparency into what occurs in the transaction’s history by classifying them. Furthermore, since blockchain is immutable, this information is safe.

This “digital ledger” enables NFT developers and disruptors to rewrite the book on traditional organizational procedures in new and exciting ways.

The technology provides greater transactional security since it is intrinsically transparent, immutable, and decentralized. They use worldly math and software principles to store almost impossible data for adversaries to exploit. Each block adds to the chain has a complex cryptographic reference to the block before it. This reference is a complicated mathematical issue that people must translate for the further following block to the network and chain.

The method creates a digital fingerprint that is uniquely encrypted.

The rising popularity of it may impact experts working in banking, agreements, settlements, or any corporate procedure that involves being a third party to marketing. As the defender of trust, blockchain cryptology replaces third-party intermediaries.

When dealing with assets using mathematics rather than intermediaries, blockchain may assist reduce overhead costs and headaches for businesses or people. If you work in this industry, you should understand how cryptocurrency or NFT assets are produced, exchanged, saved, and verified on the cloud to capitalize on their opportunities.

How is blockchain being used in business?

You now understand how blockchain may change the way organizations run. However, it is essential to reflect on the firms touched by the cloud.

Many people want to know how to use blockchain in business. A detailed understanding of blockchain applications in many sectors may provide the answer. Over time, several organizations embraced it with positive results. Here’s a rundown of some of the other blockchain business ideas altering unique organizations.

The opportunities for blockchain-based firms in the SAP services market are inspiring. For a long time, blockchain and banking have been inextricably linked. By providing secure, digital, and inflexible ledgers, blockchain may perform the very purpose of banks.

As an evolution, blockchain improves the accuracy and flexibility of data exchange in the financial services ecosystem. It can disrupt the banking industry, which has a value of over $4.8 trillion, by dis-intermediating critical services provided by banks, ranging from authorization and payment systems to expenditures.

Credit Suisse is the most visible example of platform use in the banking industry. It collaborated with the New York-based firm Paxos to compensate U.S. stock transactions using blockchain technology. Furthermore, well-known players in the financial services industry have exhibited positive instances of its use in business.

Blockchain is expanding into the finance sector.

Banking institutions and lending companies often provide underwriting for loans based on credit reports.

Clients may be antagonistic to the central credit reporting system. As a result, various systems employing platforms to create cost-effective, secure, and efficient lending and borrowing may significantly simplify the process. Clients may be open to employing loans based on a single worldwide recognition score. But only if cryptographic security and a decentralized database can provide for earlier payments.

Dharma Labs is a noteworthy example of such usage in lending and borrowing instances. It’s a protocol that allows developers to create online debt markets with the necessary instruments and metrics.

Bloom is another example of a technology that influences lending and borrowing. It’s a job right on educating credit scoring on the blockchain, emphasizing the growth of a protocol for managing risk, originality, and distinction scoring using blockchain technology.

The impact of blockchain trends and the possibilities of blockchain giving value in many corporate use cases may allow anybody to begin their blockchain-based experience.

However, it is critical to seek knowledge to properly respond to the wave of “blockchain development.” There are many businesses experiencing disruption due to blockchain companies. Administrators should keep these points in mind.

However, new company setups should focus on the distinctiveness of social purpose as a powerful agent of change. Likewise, the current generation of customers is altering how organizations develop and provide value. As a result, company concepts should emphasize sustainability. Other market participants should be chosen by current clientele.

The post What Is Blockchain’s True Impact on Businesses? appeared first on SmallBizTechnology.

]]>
61942
Why You Should Prioritize Customer Retention Over Customer Acquisition  https://www.smallbiztechnology.com/archive/2022/04/prioritize-customer-retention.html/ Fri, 15 Apr 2022 20:25:33 +0000 https://www.smallbiztechnology.com/?p=62082 Sales cure all — a classic adage in the world of business. For the most part, it’s still valid. Without sales, there are no new customers. And without customers, there is no business. However, it’s been shown to be more important to prioritize customer retention. However, there is one thing that your sales team alone […]

The post Why You Should Prioritize Customer Retention Over Customer Acquisition  appeared first on SmallBizTechnology.

]]>
Sales cure all — a classic adage in the world of business. For the most part, it’s still valid. Without sales, there are no new customers. And without customers, there is no business. However, it’s been shown to be more important to prioritize customer retention.

However, there is one thing that your sales team alone cannot cure. And that is customer churn. If customers don’t return, no amount of new customers can help achieve a steady growth rate for your business.

Yet many sales and marketing leaders in organizations are always busy looking “out there” for new customers instead of introspecting and improving customer retention. In fact, a paltry 40% of businesses are equally prioritizing both customer retention and acquisition.

Don’t let your company fall into the same trap. You should find ways to delight and generate more revenue from your current customers than relying solely on acquiring new customers. Below, we’ll look at the top reasons why.

Why You Should Prioritize Customer Retention

There are several benefits that make customer retention critical to your company’s bottom line.

Every loyal customer presents an opportunity to develop a brand advocate, get more referrals, and encourage word-of-mouth marketing. Let’s take a closer look at each key advantage, one by one.

Get positive word of mouth.

75% of customers loyal to a brand will refer their friends and family to the same. And this desire to spread the word comes from the customer retention efforts of the brand.

A decision to prioritize customer retention initiatives has the power to convert customers into brand advocates, increasing your likelihood of gaining referrals. A recommendation from a third party can be the final nudge that moves a prospect to action and persuade them to buy from you.

When customers are happy with your brand, you can even launch a referral program to realize their full potential in promoting your business. Ellevest is a great example. The company rewards both the referrer and the referee for each successful transaction.

To launch a similar program, you can use a tool such as Early Parrot. It lets you create referral marketing campaigns. These can seamlessly integrate with any of the major website builders in the market.

However, you can’t expect such an initiative to work without a focus on retaining customers. Disengaged customers are less likely to tell others about you, even if you reward them for doing so.

Boost conversion rates.

A customer who has bought from your business twice is 9 times more likely to purchase again than a new buyer, as per a study by Adobe. In other words, current customers help you get more conversions and make more money.

CVS Pharmacy is great at targeting present customers, for example. The company sends customers personalized email messages with deals and coupons based on what they have purchased before.

An email campaign is not the only way to target current customers. You can also insert Google Ads or Facebook pixels within your website’s code. These snippets can be used to run advertising that targets people who have already visited or purchased from your website.

Since the customers are likely to need similar products again, a retargeting campaign allows the company to bring customers back and sell more in the process.

Increase your customer lifetime value (CLV).

In case you’re unaware, customer lifetime value is the total monetary worth of a customer during the period of their relationship with your business. And it’s an important metric that speaks to the overall financial health of your company.

A recent study suggests that 37% of buyers will shell out more money on a business if they’re loyal to the brand. So repeat customers are not just more likely to buy from you as we discussed above, but they are also inclined to spend more.

The result? High CLV and low cost of marketing, which brings us to the next benefit of prioritizing customer retention.

Reduce marketing expenses.

It is widely agreed that customer acquisition costs more than customer retention.

When you acquire customers, you also get to learn about the best ways to reach them. And you have the contact information to reach them again and again in a cost-effective manner.

Acquiring new customers, on the other hand, requires you to allocate a dedicated budget to sourcing new leads, advertising your website, lead nurturing, and customer onboarding. No matter how careful you are, you are always left with a huge dent in your pocket.

Get predictable revenue.

Running a business is a game of risk and uncertainty. But that doesn’t mean you can overlook ways to minimize them as much as possible. And that’s another aspect where customer retention shines more than customer acquisition.

As we discussed above, happy and satisfied customers will keep buying from you again and again. As a result, your overall revenue is more steady and predictable.

In fact, annual subscriptions — a recent business model that has taken the world by storm — relies solely on a business’s ability to retain customers as the main source of growth.

When a customer pays for the annual subscription, the business has a certain amount of assured income for the whole year. And at the end of 12 months, customers renew their subscription based on their needs and level of satisfaction with the product or service.

The global SaaS market (subscription software) is projected to touch $437 billion in 2025, at a CAGR of 12.5%. So you can imagine the kind of growth possible with retaining customers for the long-term.

By retaining customers, you can say goodbye to your day-to-day sales worries and focus more on the future vision of your brand.

Shield your business from the competition.

The more customers connect with your business, the more habitual they get in terms of preferring your brand. They do not get easily swayed by other brands as long as your product or service is working fine for them. And this is a huge competitive advantage to have in a fickle world.

A brilliant example of a brand that builds customer loyalty with an authentic connection is Bombas. The company openly communicates its philanthropic mission of donating to the needy, which plays a big role in customer retention.

When customers are served with stories that help them connect with a brand’s mission and values, they experience a strong sense of loyalty.

Improve business operations.

82% of consumers agree that they would move to another brand if they experience poor customer service from the brand they were loyal to. As scary as it seems, the truth is that it takes just one bad experience to push buyers away from your business.

That means you must do everything in your power to ensure that your business operations are aligned with customer preferences. And that’s another area where customer retention can help.

Loyal customers give you a valuable source of feedback that helps improve your products, services, and overall customer experience.

Case in point: Southwest Airlines. The company quickly follows up with customers who voice a negative experience or a piece of feedback, even on social media platforms. In doing so, it gets insights straight from the customers instead of relying only on internal research and development.

Wrapping Up

The value of acquiring new customers can’t be denied. However, it’s equally important to level up your customer retention strategy. If you’re focusing only on empowering your sales reps while your customer success team is grasping at straws, then you’re compromising your organization’s potential to succeed.

The solution? Give equal weightage to customer retention. As we discussed above, customer retention is crucial for the long-term sustainability of your business. Moreover, it gives you new opportunities to leverage the trust you have built with current customers to take your business to the next level.

After all, customer retention is what differentiates one-hit wonders from strong and stable brands that dominate their industry for decades.

The post Why You Should Prioritize Customer Retention Over Customer Acquisition  appeared first on SmallBizTechnology.

]]>
62082
How to Develop an Effective Small Business Content Marketing Strategy https://www.smallbiztechnology.com/archive/2022/04/content-marketing-strategy-small-business.html/ Tue, 12 Apr 2022 13:15:06 +0000 https://www.smallbiztechnology.com/?p=62039 In today’s highly competitive market, a small business must stand out from the competition to attract qualified leads and generate revenue. As a result, one of the most impactful ways to achieve this is an effective content marketing strategy. There are nearly 2 billion websites in the world vying for the attention of online shoppers. […]

The post How to Develop an Effective Small Business Content Marketing Strategy appeared first on SmallBizTechnology.

]]>
In today’s highly competitive market, a small business must stand out from the competition to attract qualified leads and generate revenue. As a result, one of the most impactful ways to achieve this is an effective content marketing strategy.

There are nearly 2 billion websites in the world vying for the attention of online shoppers. Consequently, small businesses need to gain visibility to drive traffic to their site while providing the best solutions to the unique problems of each prospect.

Today’s discerning consumers are motivated less by competitive prices and more by whether a company’s website provides a positive user experience. In other words, content marketing can help you build a following and increase conversion rates for ongoing success.

Keep reading to gain a better understanding of the importance of content marketing and learn how to develop an effective strategy for your marketing efforts.

Quick Takeaways

  • Content marketing helps set you apart from the competition. As a result, it increases visibility. Likewise, it drives traffic to your site for higher conversion rates and revenue generation.
  • Setting SMART goals and identifying your online shoppers help shape your content marketing strategy for optimal results.
  • Mapping out content and creating a distribution schedule provides parameters against which to measure the success of your content marketing efforts.

Why is Content Marketing Important?

Content marketing has a far-reaching impact. Today’s consumers want to receive relevant, authoritative information. Therefore, the more quality content you create that resonates with your audience, the more trust, and loyalty you build among your followers.

This increases the likelihood that they’ll share your information with their own contacts and broaden your reach exponentially. In the same vein, quality content enables you to:

  • Engage with your audience. Storytelling helps you connect and build lasting relationships with your readers. This is important because existing customers make 65% of a company’s purchases.
  • Build your reputation. When you consistently deliver quality content, people will rely on you as a trusted source and industry leader.
  • Boost your ROI. The conversion rates for content marketing are six times higher than other marketing strategies.
  • Enhance digital marketing channels. Social media, email, video, and more benefit from quality content.

When you craft tailored messages that address particular issues, you deliver a positive experience to your audience. Consequently, search engines identify you as a valuable resource for their users and reward you with higher ranking placement.

This is crucial since 75% of online users don’t look past the first page of Google search results. The following video provides more detail about how to write for SEO to increase your visibility and drive more quality traffic to your site:

Content marketing is key to setting your small business apart from the competition, getting more leads, closing sales, and generating revenue.

5 Steps to Building an Effective Content Marketing Strategy

To benefit from content marketing, every small business must first develop a roadmap for creating and distributing quality content. Here are five steps to building an effective content marketing strategy.

Step 1: Set SMART Goals

Before you can plan your content, you must first know what objectives you’re trying to reach. Whether you want to drive more traffic to your site or increase audience engagement, set SMART goals that are:

  • Specific: Whether it’s a number to reach or a deadline to meet, specificity can help provide direction for your campaign.
  • Measurable: Milestones help you gauge the impact of your strategy.
  • Achievable: Goals should be realistic and attainable. A series of small successes can help propel you forward.
  • Relevant: Short-term plans should align with your long-term mission.
  • Timely: Set an end date to motivate you toward success.

Setting goals will help you deliver the right message to the right audience at the right time.

Setting SMART goals will help you maintain an effective and successful content marketing strategy.

Step 2: Identify Your Audience

For the greatest impact, you must have a strong understanding of who your online audience is. As a result, combining basic demographics like age and gender with insight into which channels they frequent (and how often) can help you build the framework for an effective content marketing strategy.

Analyze your data to identify audience personas. Likewise, learn more by monitoring their online activity to see what kind of feedback they give and what candid conversations they have about you and your competitors.

Use that information to plan content that specifically addresses concerns and frustrations and proves why your solutions are superior. In short, by understanding what your audience wants, you can create custom content that resonates and compels them to shop with your small business.

Step 3: Map Out Your Content

With your goals set and your target audience identified, you can begin to plan your content. Choose relevant topics that are meaningful to your readers. Content marketing encompasses a wide variety of materials, including:

  • Blog Articles: Expert content includes high-performing keywords and links to reputable sources that help deliver a positive user experience and boost SEO.
  • Videos: People can digest information while performing other tasks.
  • White Papers: Research findings help establish you as a leader in your field while delivering essential information.
  • Social Media Posts: Engage your audience and learn more about their preferences, pain points, and opportunities to provide solutions.

Based on audience behavior and preferences, choose the type of content that makes the most sense for your goals. Further, as you develop your messaging, be sure to keep the customer in mind. Address their specific needs and build trust with valuable information. After all, trust is a top priority for 53% of shoppers.

Step 4: Schedule Your Distribution

Knowing your audience and the type of content you plan to post will help you set a distribution schedule. You’ll know which channels you should use to reach your readers and when the best time is to post.

If your customers respond well to images, you know to focus on an Instagram campaign. For people who prefer email, you’ll have a better open rate with content sent in the mornings. Use all this insight to create a content schedule that helps you know what topics will be covered and through which channels you should syndicate it.

In addition to keeping you focused on your goals, setting an agenda helps you assign work to team members or outsource the work to a professional writing service. With the content subject matter planned out, you can find writers specializing in those topics to create expert messaging that resonates, brings value, and earns customer loyalty.

Creating a distribution schedule ensures organization, helps you create timely messages for greater impact, and sets parameters against which you can measure success.

An example of a content calendar to help plan topics, manage writer assignments, and schedule distribution.

5. Track Your Progress

Metrics are essential to determine whether your content marketing strategy is truly successful. Measure which channels are yielding positive results and identify areas that need adjustment. Engagement, open rates, and bounce rates can tell you things like:

  • which avenues aren’t a good fit for your audience;
  • what topics aren’t generating interest;
  • time of day or day of the week that content distribution gets the best results; and
  • whether you’ve accurately identified your audience and their needs.

In conclusion, there are lots of factors involved in a successful content marketing strategy. You can pinpoint what adaptations need to be made to achieve the best possible outcome by measuring progress.

The post How to Develop an Effective Small Business Content Marketing Strategy appeared first on SmallBizTechnology.

]]>
62039
Intelligent Automation: It’s All About Your People https://www.smallbiztechnology.com/archive/2022/04/intelligent-automation-people.html/ Fri, 08 Apr 2022 18:40:57 +0000 https://www.smallbiztechnology.com/?p=61930 Intelligent automation (IA) is a collection of technologies used to automate white-collar knowledge labor. Machine learning has arrived. Intelligent automation can increase productivity, accuracy, and compliance while decreasing costs and enhancing staff morale and customer happiness. Bringing IA into your firm is a people-centered strategic business change, not a technological project. You need top-level sponsorship […]

The post Intelligent Automation: It’s All About Your People appeared first on SmallBizTechnology.

]]>
Intelligent automation (IA) is a collection of technologies used to automate white-collar knowledge labor. Machine learning has arrived.

Intelligent automation can increase productivity, accuracy, and compliance while decreasing costs and enhancing staff morale and customer happiness.

Bringing IA into your firm is a people-centered strategic business change, not a technological project. You need top-level sponsorship to get the change started, the necessary skills to make it work, and the support and buy-in of employees at all levels of the organization to assure long-term success.

High-Level Management

Senior management endorsement helps to define the automation goal for the whole organization. They release the cash and resources required to expand the project fast.

Your IA transformation has limits in scale without top-level backing, maybe to one department. Confining your automation project to an organizational silo will likely under perform and fail to realize its full potential. Consequently, resulting in a vicious loop in terms of getting funds and talent for the next step of the roadmap.

With top management buy-in and enterprise-level vision, on the other hand, you’ll be capable of launching a deep-impact, highly-increased pilot. That is to say, quickly access the funding and resources needed to scale, unlocking the synergies and economies of scale that come with end-to-end organization-wide intelligent automation pipelines.

Automation Talent

The proper personnel is critical to the success of your IA transformation; therefore, begin forming your team as early as possible in the process. This offers them a feeling of ownership over the project. They have knowledge of its history from the start, which will be helpful as the project continues into its latter phases.

Form an IA leadership committee to supervise the transition and an IA center of excellence (CoE) to execute and deliver it. The leadership committee is in charge of overseeing the transition and developing the vision, business case, and strategy. Top management from all company departments engaged in the transformation should be present.

The CoE is accountable to the leadership committee. It is in charge of carrying out the IA plan, creating and managing all of the policies, frameworks, and typical assets required for the transformation, and discovering further possibilities for innovation. The expertise necessary for the CoE is diversified and not only technical. You may encompass developers, architects, data scientists, testers, machine learning experts, data engineers, and IT and systems professionals on the technical side. However, it is also critical to involve experts in operations, risk management, change management, communication, and training.

Data Science

Because intelligent automation and data science are rapidly emerging industries, it might be challenging to discover the proper people via external recruiting. Don’t depend too much on short-term external consultants. You’ll need people to remain around beyond the first implementation phase to maintain your IA infrastructure and grow and enhance it as technology changes and new automation possibilities emerge.

Consider internal hiring and upskilling current employees. I’ve seen organizations effectively discover 60% of the essential talent in this manner. Existing workers already have domain knowledge and business loyalty. In certain circumstances, teaching them technical skills may be more beneficial than bringing outsider specialists. Moreover, to bring up to speed on your organization’s unwritten understanding.

Develop a process to find internal candidates interested in and capable of contributing to your IA transformation. Indeed, arrange communities, games, and contests that test the needed or relevant abilities. That is to say, give speeches and seminars on automation-related themes from external specialists.

Your Employees and Automation

The mindset of your whole staff has a significant influence on the continuing success and impact of your IA transformation.

Do your most junior employees regard intelligent automation as a danger that will replace them and force them out of the workforce? Or do they view it as a chance to supplement and strengthen themselves while freeing up time to focus on creative or relationship work?

The appropriate approach to training and education may lead to widespread adoption of automation inside a corporation. The road ahead will be considerably easier if your human staff accepts and works with your digital workforce rather than against it.

Employees totally on board with automation may even be encouraged to seek out chances for further automation in their day-to-day duties. Although very few whole professions are automatable, many jobs have a significant number of automatable activities. Your employees are the experts on what they do daily. They are in the best position to identify these automatable tasks in their work. Indeed, they learn what types of jobs lend themselves well to automation. They may even help train and develop the automation programs that will become their assistants using low-code and no-code technologies. This may enable individuals to become authors of the change and aid in integrating IA into your organization’s culture.

You can extend the capacity beyond the limited number of highly experienced individuals. Using your CoE, this democratization of IA may also boost your IA transformation’s scope, pace, and effect.

Everyone benefits if your employees realize that automation may free them from arduous and repetitive jobs. IA allows them to undertake more meaningful, higher value-add work that raises their market worth. Your business acknowledges and rewards this.

The post Intelligent Automation: It’s All About Your People appeared first on SmallBizTechnology.

]]>
61930
4 Benefits of Adding Solar Batteries to Your Solar Power System https://www.smallbiztechnology.com/archive/2022/04/solar-batteries.html/ Fri, 08 Apr 2022 15:40:37 +0000 https://www.smallbiztechnology.com/?p=62023 Solar batteries make the use of solar panels more efficient and easy to harness the energy absorbed. Customers are well-advised to install a solar battery in their power systems to make it more economical sense. Successful companies such as Tesla have made a move to invest in new technologies, including clean and renewable energy. This […]

The post 4 Benefits of Adding Solar Batteries to Your Solar Power System appeared first on SmallBizTechnology.

]]>
Solar batteries make the use of solar panels more efficient and easy to harness the energy absorbed. Customers are well-advised to install a solar battery in their power systems to make it more economical sense.

Successful companies such as Tesla have made a move to invest in new technologies, including clean and renewable energy. This gave rise to the invention of the Tesla Powerwall, a solar battery providing even greater value.

Installing a solar battery such as the Tesla Powerwall, whether it’s to supplement your strategy for dealing with power outages along with a bank of 10000 watt generators or as a stand-alone strategy, will help to ensure that you get the most out of your system. You will be able to store excess electricity and improve its generation throughout the day in both your homes and businesses. It helps not only protect the environment but also saves money.

There are many benefits to adding the Tesla Powerwall to your system as outlined below.

1. Reliable, Consistent Power Supply

The Tesla Powerwall ensures that you have power when you need it.

Solar panels only produce electricity when there is sunlight. This means that you lack consistent supply at night. You are assured that your essential appliances will keep running even during power outages.

Installing a solar battery ensures that you have a constant power supply. The Tesla Powerwall boasts of great energy storing capacity of 13kWh. The Tesla Powerwall also ensures a higher power supply due to its flexibility. You are able to stack or add to your units at any time as your demand increases.

2. Diminished Grid Dependency

The Tesla Powerwall offers a great solution for you if you want to stop relying on the grid.

Frequent power outages are a pain to handle. This battery system ensures that you do not have to depend on the grid to run your household or business. This is because it automatically detects grid outages. You do not have to lift a finger when this happens. Having independence from the grid without a solar battery is next to impossible.

3. Improved Power Technology

Technology access means more control.

The Tesla Powerwall provides great features that make your solar power system more efficient. It even includes a storm-watch feature. The Tesla application provides you with real-time data usage and time-based control.

You are able to optimize the usage of electricity from your solar system by discharging it during peak hours. This time-based control greatly impacts your electricity costs and is a definite advantage for your household.

4. Benefits to Our Ecosystem

The use of non-renewable energy such as fuel and coal has had a continuously negative impact on our environment.

Global warming is increasingly on the rise and with it comes temperature rises and harsh weather conditions. Likewise, wildfires are now a common occurrence destroying our ecosystem.

Integration of your solar system with the Tesla Powerwall ensures that we have a constant supply of clean renewable energy from the sun. This will enable us to minimize our carbon footprint and help the ecosystem become vibrant again.

The Bottom Line

The Tesla Powerwall offers a great battery storage solution that caters to the growing needs of businesses and industry. Its ability to be integrated into an already existing solar system is also a great advantage.

The Tesla Powerwall is powered using lithium-ion batteries which are made from recyclable material. Tesla has partnered with different companies to reprocess spent battery packs and cells for making new ones. This battery requires no maintenance. You can feel proud while using this technology as it incorporates a zero-waste policy and is manufactured using recyclable materials.

Environmental awareness provides a much-needed reprieve as the world makes many changes and initiates campaigns to go green and create sustainability for the environment. Considering the benefits to your business and the environment, it may be time to give the Tesla Powerwall serious consideration.

The post 4 Benefits of Adding Solar Batteries to Your Solar Power System appeared first on SmallBizTechnology.

]]>
62023
6 Types of New Technologies in eCommerce https://www.smallbiztechnology.com/archive/2022/04/ecommerce-technologies.html/ Wed, 06 Apr 2022 10:35:32 +0000 https://www.smallbiztechnology.com/?p=61985 Innovative eCommerce companies that want to remain competitive need to keep a keen eye on new technologies. These emerging eCommerce technologies may help improve efficiency, support growth, and create more streamlined operations. These technologies are more important in 2022 than ever before, especially as the eCommerce industry continues to grow. Most eCommerce businesses need the […]

The post 6 Types of New Technologies in eCommerce appeared first on SmallBizTechnology.

]]>
Innovative eCommerce companies that want to remain competitive need to keep a keen eye on new technologies. These emerging eCommerce technologies may help improve efficiency, support growth, and create more streamlined operations.

These technologies are more important in 2022 than ever before, especially as the eCommerce industry continues to grow. Most eCommerce businesses need the right tools and technologies to achieve their goals.

So…what should you be investing in?

Take a look at some of the new technologies entering the eCommerce space. Make a decision for yourself that is worthy of investment based on how you operate your business.

1. Artificial Intelligence

Artificial intelligence (AI) is an interesting type of technology when it comes to its place in the eCommerce world.

Once thought of as a solution for high tech, it’s now more readily available than ever. It allows many organizations to adopt it as a way of minimizing costs and enhancing operations.

AI may help to fill in the one gap that consumers have when it comes to making a decision about purchasing online. It creates the opportunity for virtual assistants to work and connect with consumers in a realistic experience.

That can help with improving personalization and customer service. It increases the connection between the company selling the product and the consumer buying it, filling an all-important gap.

2. All-Inclusive Fulfillment Systems

It’s a fact of eCommerce. The faster you can fulfill orders, the more orders you can take. And that means more revenue streaming into your company’s account.

Yet it can be challenging to keep up with all the warehousing, picking, packing, and shipping needs of a growing business. It can also become expensive, bringing down the profits you make on each item you sell.

Newer fulfillment systems that leverage the latest software advancements have been a huge boon. This is especially the case with startups operating on limited capital.

These systems are typically offered on an outsourced basis, as in the case of third-party logistics (3PL) providers. These providers can have technology that can help with warehouse management, order management, and product information management. They can pull it all together in one spot making an eCommerce retailer’s life much easier.

As a complete eCommerce solution, Tradefull points out that automation through those types of tech is making warehousing more efficient. As a result, this is helping retailers get products to customers faster and faster.

3. Hyper-Personalized Experiences

Hyper-personalized experiences piggyback on the use of AI in eCommerce environments.

AI can help to gather information about shoppers during their visits. That data proves valuable because it can then be used to create personalized experiences for customers.

Consumers desire a personalized experience that speaks directly to them and values their time. Likewise, a tailored experience like this also allows companies to present consumers with more of the products they are likely to want, improving sales.

The adoption of hyper-personalized experiences through the use of AI can empower eCommerce brands beyond the competition. As a result, it creates an opportunity for a one-of-a-kind experience that consumers desire.

4. Voice Assistants

There’s no doubt that checking the weather or playing music using a voice assistant like Google or Alexa is the easy way to go.

Voice assistants like this can also directly contribute to the needs of eCommerce businesses. Consumers want to rely on their devices to help them make purchases, especially when buying online.

In an eCommerce environment, consumers want to ask their voice assistant of choice to help them find what they need. That may allow companies to set up tools that also allow repeat purchases.

All the consumer has to do is to ask their voice assistant to purchase a specific product from the store of their choice. Many of these assistants remember past purchases. Additionally, they may even help with marketing products by sending reminders to consumers to buy again.

5. Chatbots

One of the concerns for many organizations in managing their eCommerce operation is being accessible to customers 24 hours a day.

It’s simply impossible to do this without the use of technology. New technology, such as AI chatbots, is working to provide a solution.

These more advanced chatbots allow consumers to type their messages directly to the company. The chatbots respond with reasonable questions and can retrieve customer information, product shipping data, and even product information, answering most of the consumers’ questions.

The benefit here is in improving customer service. Consumers get the information they need whenever they need it, even in the middle of the night. That leads to increased sales.

At the same time, eCommerce companies don’t need to pay the high cost of using people to answer those questions. This type of technology has improved significantly so that it creates a more personalized, realistic experience for the consumer while gathering data and supporting the needs of the company.

6. Augmented Reality

Unlike at a brick-and-mortar store, consumers have no way to look at a product from different angles, handle it, try it on, or otherwise explore it.

Augmented reality (AR) opens the door for this opportunity. While it has a long way to go in terms of texture and truly experiencing what a product is like, consumers can use AR to visualize products more realistically before they make a purchase. They can try on clothing virtually. They may be able to place furniture in their living room to see just how well it would fit.

AR is rapidly changing and morphing into a valuable tool for many eCommerce businesses. It’s also a fantastic tool to embed into social media to help build brand recognition and help encourage sales.

Technology Continues to Improve eCommerce Success

Business owners looking for ways to grow and build their operations may need to pay close attention to new technology like these.

Not only can technology help to create new opportunities for sales and better customer service, but it may also provide opportunities to streamline costs, improve operations, and improve efficiencies throughout the company.

In the growing eCommerce industry, it’s essential to have every possible tool available to ensure the best possible return on every sale made.

The post 6 Types of New Technologies in eCommerce appeared first on SmallBizTechnology.

]]>
61985
Is Cloud Computing Safe for Small Businesses? https://www.smallbiztechnology.com/archive/2022/04/cloud-computing-small-businesses.html/ Tue, 05 Apr 2022 14:25:08 +0000 https://www.smallbiztechnology.com/?p=61877 You might wonder if now is the right time for your small business to turn to cloud computing for all your data storage needs. While you’ll find many benefits with cloud computing, you might also have concerns over potential security issues. Fortunately, you can embrace the advantages of cloud computing and managed siem while still […]

The post Is Cloud Computing Safe for Small Businesses? appeared first on SmallBizTechnology.

]]>
You might wonder if now is the right time for your small business to turn to cloud computing for all your data storage needs.

While you’ll find many benefits with cloud computing, you might also have concerns over potential security issues. Fortunately, you can embrace the advantages of cloud computing and managed siem while still keeping your small business and your customers’ private information safe.

Look into ideas such as hybrid cloud computing, which costs less money and gives similar advantages to companies. You’ll still gain the safety net of a third-party provider, but for a fraction of the cost.

Here are some things to keep in mind when considering whether cloud computing is a secure option for your small business.

1. Train your workers to identify attacks.

Phishing usually starts with an email made to look as though it’s from an official source.

Teach your staff to go directly to a website and never click on links within an email. You can significantly reduce social engineering attacks by training your workers to recognize them.

Phishing can also look like an email from someone higher up in a company, but will actually be from someone trying to gain access to accounts. It’s always best to double-check requests for passwords or personal information by calling the other employee directly.

According to Verizon’s 2021 Data Breach Investigations Report, approximately 36% of breaches come from phishing attacks. Phishing is quite avoidable if you train your workers to recognize and avoid it.

2. Install virus and malware protection.

Make sure every device used by your company or its employees – even remote workers – has the latest virus and malware protection installed.

One of the biggest threats to the computing safety of your small business is workers not protecting their accounts. Hackers can do a lot of mischief if they get their hands on login credentials.

Make sure any device used to access accounts has protection installed. Remote workers may need to go through IT to ensure they add two-factor authentication and install all available software.

Companies should provide protection and follow up frequently to be sure it gets installed and updated properly.

3. Insist on strong passwords.

One way people allow hackers into their accounts is by reusing passwords, not changing them frequently, or using easy-to-guess combinations.

At a minimum, you should change all your business passwords every few months, including any passwords to cloud computing software.

Encourage employees to use passwords that aren’t easy to guess and contain lowercase letters, capitals, numbers, and characters.

Don’t forget to watch the passwords you use for software as a service (SaaS) applications. A company with under 500 employees uses as many as 123 different SaaS apps.

For example, if you use several different websites for various tasks, make sure you change passwords when an employee leaves or you terminate them. Not keeping up with passwords opens your business to vulnerabilities.

4. Set clear security policies.

Avoid confusion over security protocols by setting some policies.

What happens to customer data when you no longer need it? How often do you change passwords? Are there tiers to data access?

Figure out what works best for your organization and set the rules. This helps current and future employees know what’s expected of them.

5. Comply with all applicable laws.

Know the rules surrounding data protection.

For example, if some of your customers reside in the European Union (EU), you fall under the General Data Protection Regulation (GDPR) and must comply with the rules or face fines.

States such as California have similar standards. Your state and local governments may vary, so be sure to check any applicable laws.

You also must comply with laws in areas where your out-of-state customers reside.

6. Set a budget.

McKinsey & Company recently noted most companies plan to have $8 of every $10 in their IT hosting budget go toward cloud hosting by 2024.

The pandemic brought many companies online with cloud access for remote workers they weren’t planning to implement yet.

The increase in data means an increase in online criminal activity.

So, is cloud computing safe for your small business? The answer isn’t always the same, but most cloud hosting providers invest quite a bit of money into the most recent security measures possible.

It’s likely as safe as any other method of storing data, short of keeping information only on paper, which isn’t practical. Set a budget that meets your company’s goals. You can always increase it if you feel your data isn’t safe enough.

Is cloud computing safe or not?

Cloud computing is as safe as any other form of digital data storage.

You should ensure any companies you hire have the latest in safety standards and security. Take steps to protect your information, such as training employees and frequently changing passwords.

With some good security practices and awareness, it’s much less likely that you’ll face a data breach.

The post Is Cloud Computing Safe for Small Businesses? appeared first on SmallBizTechnology.

]]>
61877
Three Recession Risk-Mitigation Strategies https://www.smallbiztechnology.com/archive/2022/04/recession-risk-mitigation.html/ Tue, 05 Apr 2022 10:20:34 +0000 https://www.smallbiztechnology.com/?p=61915 A recession is on its way, and although it is unlikely to go on for the rest of your life, it is unavoidable. However, you can be prepared. A worldwide recession is on its way. Perhaps not today. Perhaps not tomorrow. But it won’t be long now. Do you hear the consistent economic drumbeat? Don’t […]

The post Three Recession Risk-Mitigation Strategies appeared first on SmallBizTechnology.

]]>
A recession is on its way, and although it is unlikely to go on for the rest of your life, it is unavoidable. However, you can be prepared.

A worldwide recession is on its way. Perhaps not today. Perhaps not tomorrow. But it won’t be long now. Do you hear the consistent economic drumbeat? Don’t ignore it!

A recession is on its way, and although it is unlikely to endure the rest of your life, it is unavoidable. That’s a fact.

Even if there are warning indicators to watch for — increased interest rates, deflation, stock market collapses, loss of trust in the economy, and so on — there is no magic formula to forecast when and how long it will occur. And no, you can’t count on cryptocurrency to save you.

For example, increasing interest rates and weak first-quarter growth have led some to predict that the next recession would occur sooner than later. Perhaps it will happen. But, then again, who could have forecast the economic impact that the coronavirus would cause at the start of 2020? Aren’t the best-laid plans no more than that…plans?

But, whether it occurs this year or in five years, it never hurts to be prepared.

According to a poll conducted a few years ago, 44 percent of small-business owners questioned had made no efforts to prepare for a prospective recession.

Recognizing that the unexpected might occur at any moment, it is more crucial than ever to be proactive in preparing your organization to weather the next recession. Here are three crucial areas to concentrate on.

1. Take care of your money.

Everything ultimately boils down to money. You can’t keep your business afloat if you don’t have it.

Create an emergency fund. Just as you (ideally) have money set aside for a rainy day, your company should have something for the unplanned and unexpected. Therefore, maintain at least three months’ cash reserves to cover everything from operational expenditures to staff payments. As a result, when the economy begins to collapse, quick and straightforward access to capital is critical.

Obtain capital. Please go into the coming recession knowing what you have access to, whether via investors, lines of credit, grants, or credit cards. This groundwork enables you to plan ahead of time rather than hurry to catch up.

Examine your spending patterns up close and personal. Is it possible to minimize expenses without losing quality? Do you have the ability to renegotiate contracts with vendors and suppliers? Determine the difference between strategic and non-strategic expenditure. Where can you cut expenditures carefully to increase the return on operational expenses?

Pay off your debts — sound advice, recession or not. If you have the means, pay off those high-interest loans or credit cards so you don’t have to make monthly payments.

2. Pursue new business markets.

When a company’s finances are tight, the first item that gets cut is its advertising budget. It’s challenging to invest time, energy, and money in something that doesn’t necessarily provide an instant return. However, even if the economy is a downturn, you must maintain your market competitiveness.

Consumers are spending less, and they are significantly more intelligent and demanding when they do buy. If you don’t get your name out there, you have less chance that your company will be the one people choose to support.

That is why you want astute, strategic marketing. Therefore, show them why your company is worthy of the award. Help them realize why your service or product is a good investment and how it may give some stability during a difficult period.

3. Increase existing customer loyalty.

Don’t forget about your existing consumers. When all else fails, a devoted client base may be the only thing that keeps the lights on and the doors open. However, it’s a wise business decision to seek out new customers, but it’s just as critical (if not more so) to maintain the ones you currently have.

Most people say that acquiring a new client costs more than retaining an existing one. If you’re continuously bringing in new customers but losing your regulars, you’re moving one stride ahead and two steps back. You don’t want to be performing that dance.

Provide outstanding client service. Therefore, concentrate on fostering loyalty. Don’t save your discounts and gifts only for new consumers.

Continue to examine and determine their requirements and how you might meet them. Remind them of the benefits of sticking with you versus your competitors.

Takeaway: Don’t wait for a recession to prepare for one.

Begin preparing to give yourself a little added protection to help you live through the inevitable. The unavoidable may not occur today. Perhaps not tomorrow. Perhaps…well, you get the point.

This is not investment, tax, or financial advice. For counsel on your specific circumstances, you should seek the opinion of a qualified expert.

The post Three Recession Risk-Mitigation Strategies appeared first on SmallBizTechnology.

]]>
61915
Retention of Employees Requires Technology https://www.smallbiztechnology.com/archive/2022/04/retention-requires-technology.html/ Mon, 04 Apr 2022 10:50:56 +0000 https://www.smallbiztechnology.com/?p=61882 It’s no secret that firms are still recovering and implementing retention tactics to retain top personnel after “The Great Resignation.” Workplace retention has unquestionably changed, with individuals wielding greater influence than ever before. Greater money, more flexibility, and more recognition are among the demands of modern employees. In fact, according to an Oracle study, 88 […]

The post Retention of Employees Requires Technology appeared first on SmallBizTechnology.

]]>
It’s no secret that firms are still recovering and implementing retention tactics to retain top personnel after “The Great Resignation.”

Workplace retention has unquestionably changed, with individuals wielding greater influence than ever before.

Greater money, more flexibility, and more recognition are among the demands of modern employees. In fact, according to an Oracle study, 88 percent of employees believe the definition of success has shifted. However, that is to say, they name work-life balance, mental health, and workplace flexibility as top priorities in 2022. And don’t forget the importance of communication!

Staff retention techniques are a key priority for 87 percent of HR directors in the future years. Therefore, moreover, 20 percent of them find it challenging to stay focused on this goal. Indeed, digital transformation is transforming the way we work and connect with one another. Consequently, it’s no wonder that technology is crucial to employee retention, and it begins with the source.

An employee’s onboarding may make or break their experience.

Therefore, employee retention begins on the first day of work.

Strong onboarding strategies have been demonstrated to increase new recruit retention by 82 percent. Employees need flexibility and autonomy in their job, and the correct technology framework may make or ruin an employee’s experience straight away.

It is our responsibility as technology leaders to give the correct product options. Options that enable our teams to function effectively without jeopardizing the security of either the company or the employee.

Employees should feel comfortable, valued, and in charge of their working environment. Indeed, throughout the onboarding process, without jeopardizing your company’s security, cost-efficiency, or data management needs. Employees will feel more appreciated if you allow them to choose how they want to set up their digital workplace.

A good work-life balance should be supported by retention technology.

Employees that are happy are more productive, as cliché as it may seem. In 2022, what makes workers happy? The solution is simple: caring businesses and management.

However, the Harvard Business Review forecasts that 65 percent of jobs presently done by managers might be automated by 2025 (paywall). Consequently, managers’ expectations are likely to change as automation progresses.

Managerial duties will shift from task management to overall experience management. Moreover, requiring managers to provide more support for workers’ professional growth objectives, work-life balance, and business relationships.

However, all managers should not wait for automation to revolutionize the way they manage their teams.

You can improve your team’s processes with technology. Your ability to obtain real-time pulse checks on their mental and physical health increases with technology. And technologies open the door to social cooperation that wasn’t feasible previously. That is to say, more than you already have prior to adopting this attitude change.

Here’s how to do it.

Take a step back from the retention tools.

Plugged-in managers will start to go beyond the surface-level functioning of digital technologies and use them to build stronger bonds with their staff.

When screen sharing with colleagues, for example, some experts discover that outmoded systems or procedures are being used to optimize productivity.

Some experts suggest you may identify engagement concerns that you can solve to better understand what’s going on behind the scenes. Especially when workers who are regularly on camera get into the habit of turning their cameras off.

To remain tuned in, strong leaders should pay attention to the quirks of their workers’ usage of technology.

Promote health and well-being for better retention.

Thousands of tools are now available for businesses to use to motivate employees to improve their mental and physical health.

Employees may take charge of their health by making use of telehealth advantages and downloading corporate-sponsored applications. Allowing flexible work hours or establishing no-meeting days, for example, might assist staff rejuvenation.

Dismantle societal boundaries.

Technology may help people build more meaningful relationships by breaking down social boundaries.

What happens when you hear a dog bark or a baby scream in the background of a conference? Of course, it immediately disrupts the previously accepted “work is work, home is home” mentality.

Working from any place, ironically, helps us to collaborate and become more socially conscious and sensitive to one another.

Beyond The Retention Present

The barrier between reality and virtual reality will continue to dissolve in the coming years, and the workplace will be no exception.

People are becoming used to conversing with chatbots rather than people. Consequently, they are seeing Big Brother-style restaurants and consumer product suggestions show up on their phones.

Consumer-oriented technology seems to be ahead of what we utilize in the corporate sphere for the time being. Experts believe that this will not remain the case for long.

Take, for example, Microsoft Viva Insights. It analyses your emails and schedule for suggestions on how to make your workday more efficient. While this is a beneficial aspect for workers, the future is far brighter.

As virtual reality advances, some experts predict a day when video conversations will no longer be one-dimensional. It will be a day when we will be able to smell each other’s coffee and get a 360-degree view of each other’s workplaces without ever leaving our homes.

Consider how this might affect the overall employee experience.

The post Retention of Employees Requires Technology appeared first on SmallBizTechnology.

]]>
61882
Waiting on Security: The Real Cost https://www.smallbiztechnology.com/archive/2022/04/waiting-on-security.html/ Fri, 01 Apr 2022 17:50:58 +0000 https://www.smallbiztechnology.com/?p=61959 To own a small business, you’ve got to be at least something of a gambler. As a result, you get comfortable taking chances. Ignoring risks. However, you do not want to roll the dice by waiting on security. You know all too well that many businesses owe their success to luck as often as labor. […]

The post Waiting on Security: The Real Cost appeared first on SmallBizTechnology.

]]>
To own a small business, you’ve got to be at least something of a gambler. As a result, you get comfortable taking chances. Ignoring risks. However, you do not want to roll the dice by waiting on security.

You know all too well that many businesses owe their success to luck as often as labor. That’s not to say that the risks you take aren’t carefully calculated – they are. However, many of you reading this may have risked everything by waiting to take effective cybersecurity measures.

The cybersecurity risks have never been higher than right now — and the government knows it.

It’s why the Cybersecurity and Infrastructure Security Agency (CISA) announced the Shields Up program. Shields Up is designed to protect American businesses from malicious cyber activity surrounding Russia’s invasion of Ukraine. It’s also why the DOJ announced it will fine government contractors and other businesses that fail to follow cybersecurity standards or fail to report cybersecurity incidents.

Waiting on security upgrades until regulatory agencies mandate security can be costly and dangerous for your businesses.

Any company, including contractors and subcontractors, who do business with the government faces a slew of orders to be compliant with various cybersecurity frameworks. This includes NIST 800-171, which outlines the required security standards and practices for non-federal organizations. Likewise, FAR 52.204-21 lays out 15 basic safeguards surrounding data, physical security, and cyber hygiene. Similarly, the Cybersecurity Maturity Model Certification (CMMC) program is a framework designed to protect the defense industrial base.

Playing a Dangerous Game of Cybersecurity Chance

As regulators negotiate, discuss, and finalize, we’ve noticed an alarming trend. Many companies are hitting the “Pause” button.

We get it. Last year’s CMMC town halls highlighted small business concerns. The new policies being proposed put a disproportional burden on smaller companies that might not have the systems, in-house expertise, or budget for the required response.

The industry developed CMMC 2.0 to address those issues. And in many ways, it does. But it also contains a few surprises.

The Reality Check

If you’ve pumped the brakes on investing in more robust cyber security and are waiting to see what the regulations will look like, you’re taking a huge gamble. Here’s the reality.

Attacks won’t wait.

While you spend time waiting on security, your business continues to be at risk for a data hack or ransom.

The business interruption, reputation damage, proprietary information losses, recovery fees, and customer or contract losses are often enough to sink even the most stable businesses. And any cyber insurance policy you’ve got won’t be sufficient. It won’t cover everything.

If hackers return your data after a ransomware attack, your problems may multiply. Corrupted and inaccessible data aren’t much use.

The “final” version will come up too quickly.

When DoD starts using CMMC 2.0 guidelines it will be with just 60 days’ notice.

That’s not enough time for most companies to complete remediation work. Waiting for a final version or official start may cost you contract opportunities. If you’re ready to go sooner, however, you might be able to grab work from others who are not.

While not fully finalized, DoD is planning to offer incentives to organizations that go through the certification process prior to the final rulemaking for CMMC.

Your to-do list has 320 tasks!

The requirement to be compliant with NIST 800-171 cybersecurity framework has 110 controls that require 320 assessment objectives.

For Maturity Level 1 and non-prioritized Maturity Level 2 contracts, senior leadership will self-attest to their company’s compliance each year.

But that’s not a free pass. The DOJ has already used the False Claims Act to go after companies who self-attest, have a security incident, and are found, through an investigation, not compliant.

Documentation did not go away.

Many companies believed that CMMC 2.0 would do away with documentation: It. Did. Not.

Companies must document all of the 320 assessment objectives. It’s a significant amount of work — and few companies can do it all internally. Another reason that waiting on security measures will backfire when the a time crunch comes.

The ROI Dilemma

We acknowledge that the cost of cybersecurity seems daunting.

Many companies haven’t invested in an enterprise-level solution or even budgeted for ongoing cybersecurity work. But they need to.

Cybersecurity has become a normalized expense for business operations, like paying payroll taxes or carrying insurance. If you’re struggling to see the ROI of cybersecurity consider three things.

1. Small businesses are the ideal target for ransomware hackers.

Cybercriminals know you have fewer resources and staff to prepare for, defend against, and recover from attacks. Attacks have doubled in the last year because they are incredibly lucrative and you’re a great testbed to prepare for larger attacks.

2. The average cost for a data breach in a small company is $108,000.

But money isn’t the only thing at stake. The disruption, recovery, and unanticipated costs — plus customer frustration — have been shown to take a far greater financial toll on companies. This can total as much as $3 million per incident for companies with fewer than 500 employees.

3. Cybersecurity can be a competitive advantage.

While others delay, you can cash in on customer and partner trust built on the strength of your cybersecurity program.

There is an easy way to begin.

A slow roll is still a step in the right direction. We advise small businesses to do several things right now to get things started. Most of them won’t cost you a dime!

Talk real numbers.

A realistic estimate is the first step toward developing a compliant security plan.

A good cybersecurity services company will provide a basic assessment and estimate free of charge. A great cybersecurity services company will further your education, explaining the standards you will need to follow, where you stand now, and the scope of a solution.

Real numbers allow you to plan ahead and budget for security. Very often, we surprise small businesses when they learn that cybersecurity compliance doesn’t cost as much as they expected.

Understand your attack surface.

The physical front door isn’t the only way people are entering your business.

All of your web apps, portals, and bill pay systems are entrance points too. Identifying all of your assets is the first step in securing them.

Now is the time to conduct a thorough audit of your digital ecosystem to understand your attack surface and plan for ongoing monitoring.

Revisit your incident response plan…and practice it!

In case of a security incident, every employee with network access should understand the plan.

Above all, your Incident Response Team, encompassing leadership, IT, HR, legal, and communications, should also practice their first steps. Similarly, it may be helpful to have written procedures and a printed phone tree that clearly spells out whom to contact and under what circumstances.

Back up your data.

Put together an ironclad schedule for backing up all data. Likewise, it’s valuable to test the procedures for restoring information, too, in case you are hit with ransomware or another cyberattack.

A good look at cybersecurity realities can help small business owners and leaders change the game. Therefore, there’s no need to gamble with your company’s future and reputation.

Cybersecurity-building steps often start with a slow roll and pick-up speed as companies understand more about their requirements and the business benefits of a robust security stance.


Derek Kernus is the director of cybersecurity operations at DTS and holds CISSP, CCSP and CMMC RP certifications. DTS provides tailored, scalable cyber solutions for small- and medium-sized organizations leveraging top resources and the expertise of talented individuals with a passion for excellence to help protect our clients’ people and data.

The post Waiting on Security: The Real Cost appeared first on SmallBizTechnology.

]]>
61959
What Is Call Tracking? https://www.smallbiztechnology.com/archive/2022/04/what-is-call-tracking.html/ Fri, 01 Apr 2022 11:10:57 +0000 https://www.smallbiztechnology.com/?p=61871 Call tracking or monitoring may be a handy tool for small companies as it can boost performance and uncover possibilities for improvement. What is call monitoring in small-business marketing, and why is it important? With powerful cellphones and laptops, and virtually ubiquitous Wi-Fi, we all increasingly expect current consumers to research goods and services online. […]

The post What Is Call Tracking? appeared first on SmallBizTechnology.

]]>
Call tracking or monitoring may be a handy tool for small companies as it can boost performance and uncover possibilities for improvement.

What is call monitoring in small-business marketing, and why is it important? With powerful cellphones and laptops, and virtually ubiquitous Wi-Fi, we all increasingly expect current consumers to research goods and services online. Surprisingly, many individuals still prefer contacting a company’s phone number to filling out cumbersome online forms or chatting live.

Call monitoring may be a handy tool for small companies as it can help them assess their performance and uncover possibilities based on the phone calls they get. Any agency knows this because we utilize a unique marketing plan that integrates with our clients’ calls to maximize their marketing investment and help them build their company. Confidentially, it’s all edge technology.

What is the term “tracking?”

Measuring which marketing initiatives are generating calls and creating interest among prospective clients is known as call tracking. You may use this data to determine your next marketing strategy and budget.

Call monitoring also collects useful caller information that you may use for customer service and marketing. Therefore, small firms may use call monitoring to make data-driven marketing choices.

What is the mechanism behind it? There are two fundamental components of how call tracking works:

1. Set up a call-tracking system.

When you set up call monitoring for your company, the questions you will answer are if you want a toll-free number or a local number.

You may also choose to have calls redirected to your workplace, home, sales department, third-party answering system, or even your mobile. Your provider will match them with your phone tracking number.

2. Gather and analyze data.

Your provider will notify you whenever a prospective client contacts your number. The contact service records the origin, time, and duration of each phone call and whether or not the customer answered the call.

However, caller information, such as the caller’s complete name, location, and purchasing history, will also be revealed. Above all, call monitoring will reveal which marketing effort prompted a prospective consumer to dial a phone number.

What are the benefits of call tracking for small businesses?

Call monitoring is helpful for small firms for a variety of reasons.

Analyze and enhance the marketing return on investment.

You may gain insights into which keywords, advertising, or campaigns attract new clients via call monitoring.

It’s possible to increase conversions and ROI by learning which marketing methods work for your company.

You will miss no more calls.

Customers may be disappointed if their calls go unanswered owing to congested lines.

All tracking delivers a real-time notice through email or voicemail every time a call is lost. Once call agents are available, they will be able to take quick action.

Conversion rates should be improved, and lost leads should be recovered.

Conversion numbers are accurate when you use call tracking. You’ll be able to track the source of the call back to a specific campaign since you’ll be using a unique phone number.

Call monitoring also records phone conversations to examine a lost lead’s interests and worries. Then build retargeting advertisements or emails that address their concerns.

The company should improve customer service.

You may determine your target audience and learn how to pique their attention with call tracking. Contact tracking will offer crucial caller data to enable the customer care agent to customize their encounter with the consumer when they call you.

You can analyze your sales procedures to understand the client’s journey better.

You will have a thorough insight into your sales processes and your consumers’ experiences when they contact your organization if you use call tracking.

Call tracking allows you to learn more about:

  • the days of the week when the most people contact you;
  • when individuals contact your company throughout the day;
  • how successfully your team members deal with incoming calls;
  • who answers the phone;
  • if your call takers are doing well or if they need further training;
  • if you can turn leads into appointments, and how often;
  • the caller’s intention; and
  • whether the company should improve employees’ call-handling abilities.

Leaders may use call tracking to record both incoming and departing calls. Therefore, they may assess your staff’ customer service skills by listening to recorded calls.

The company may evaluate its agents on their ability to follow call scripts, handle bookings, and sell effectively. You can figure out which call takers require more training.

Get detailed information on the caller.

Call monitoring provides detailed caller information for marketing, customer service, and quality assurance. However, you may provide the following information about the caller:

  • number to call;
  • the caller’s first and last name;
  • the caller’s current location;
  • whether they’re calling for a campaign;
  • if they’re a new or returning caller;
  • the call’s length and quality;
  • the reason for the phone call;
  • purchase history of the caller; and
  • explore uncharted territory.

Small companies may utilize call tracking to find new business possibilities and develop their firm.

You may examine the location details of the individuals that call your firm when you monitor calls. You’ll learn where most of your calls are coming from, which you may utilize to create new marketing efforts.

During high call hours, be more efficient.

You may determine when your firm gets the most calls from prospective clients by monitoring calls.

Consequently, with this information, you may effectively organize your employees’ working hours so that you can handle all calls during peak hours.

Call monitoring is a simple yet effective practice that may help small companies in various ways. It will help you better understand your consumers and develop your marketing tactics.

The post What Is Call Tracking? appeared first on SmallBizTechnology.

]]>
61871
How to Use AI Within Your Marketing Strategy https://www.smallbiztechnology.com/archive/2022/03/ai-marketing-strategy.html/ Thu, 31 Mar 2022 12:50:19 +0000 https://www.smallbiztechnology.com/?p=61918 Technology and marketing are already two well-integrated fields of business. Their combination allows companies to promote products and services on the internet. Automating routine, time-intensive tasks such as emails and social media posts is another great use of AI tech in any marketing strategy. In fact, the entire field of online marketing wouldn’t exist if […]

The post How to Use AI Within Your Marketing Strategy appeared first on SmallBizTechnology.

]]>
Technology and marketing are already two well-integrated fields of business. Their combination allows companies to promote products and services on the internet. Automating routine, time-intensive tasks such as emails and social media posts is another great use of AI tech in any marketing strategy.

In fact, the entire field of online marketing wouldn’t exist if it wasn’t for technology. But up until recently, most of the tech influencing marketing was simply a tool. A human had to decide how to use that tool, what it should do, and how it should function.

Recently, that has begun to shift.

Artificial intelligence has started to find applications in the marketing world. While it’s still very much in its infancy, AI is quickly becoming a popular option for many marketing activities — if you know how to use it.

The Benefits of AI in Marketing

Before considering specific applications of AI in marketing, it’s worth taking a minute to lay out why a marketer should consider doing so in the first place. After all, marketing is a business activity. As such, marketers should only apply technology if it has a specific (and profitable) outcome.

So, how does AI benefit marketing? To properly understand that, it’s important to differentiate the concept of artificial intelligence from other forms of modern technology. For instance, things like data collection and automation aren’t necessarily AI.

According to Demis Hassabis, the CEO of Google’s AI acquisition DeepMind, AI is the “science of making machines smart.” In other words, when you give technology the ability to make decisions based on the information that it’s given, it becomes artificial intelligence.

Marketers can apply technology that doesn’t just operate digitally but can perform tasks and functions on its own. When they do, it has a number of powerful benefits.

  • AI can have a dramatic effect on the efficiency of an organization. Activities can be truly outsourced and left for computers to handle.
  • The use of AI can also impact the quality of your work. It does this by maintaining strict standards and providing a sense of consistency and predictability to your outcomes.
  • AI has proven itself capable of lead generation. It accomplishes this through things like increasingly sophisticated chatbots and virtual assistants.

From efficiency to quality to lead generation, AI can have a big impact on how effective a marketing campaign can be. One question still remains, though. How can you incorporate AI into your marketing strategy to start benefiting from these advantages?

How to Use AI in Marketing

AI is an exploding field. As such, it can take a little bit of work to uncover its most beneficial applications in an area like marketing. Nevertheless, there are plenty of ways that AI can make a difference.

Here are two of the best areas to explore. Start here to discover the various ways that AI can impact your marketing strategy in the months ahead.

Use AI in your content.

Make no mistake, AI isn’t at the point where it can flawlessly mimic a human’s inherent creativity. Nevertheless, it is still possible to employ AI when it comes to creating content. This is especially true if you find that you’re generating things that are more mundane and have a predictable format.

For instance, consider MarketMuse, a company that develops AI-powered content optimization tools. They point out that popular online publications are already using AI “in various low-level ways.” They also add that companies often do this with data-heavy content that tends to follow a highly structured format.

Nevertheless, the opportunity to use AI to create content is certainly becoming a reality. Not only that, but its growing capabilities can apply to content creation. This works in many different ways, from machine learning to automated reasoning, and beyond.

Use AI with your data.

Data and analytics are already one of the most powerful ways to apply technology in marketing.

However, adding AI into the mix can create a synergistic effect. According to the marketing text and analysis tool Monkey Learn, “Using AI-guided systems in your data analysis allows you to automatically clean, analyze, explain, and ultimately visualize your data.”

This application of AI can transform multiple areas of your marketing. For instance, by applying artificial intelligence to your current marketing data, you can identify gaps and issues. Addressing problems is suddenly much faster and simpler.

In addition to cleaning up problems, AI-driven data analysis can help you find potential opportunities.

This can come from areas that you thought were successful but still have more room for growth. It can also come from completely new considerations that you wouldn’t have been aware of without a thorough analysis of your data. You can even use this kind of data analysis to help you better understand your customers and create more effective buyer personas.

The time to embrace AI marketing is at hand.

Using tech in marketing is nothing new. However, many marketers are still cautious about the idea of applying artificial intelligence.

This hesitation may have been warranted in the past when AI was still too underdeveloped to help in the high-pressure marketing world. But the situation is changing as AI continues to increase its capabilities and more third-party software solutions incorporate AI into their tools.

All that remains is for marketers to find the tools that can help their particular situation and then create a strategy that allows them to tap into the powerful benefits of AI. This shouldn’t be done five or ten years in the future, either. It’s time to start right in the here and now.

The post How to Use AI Within Your Marketing Strategy appeared first on SmallBizTechnology.

]]>
61918
4 Business and Tech Trends to Watch This Year https://www.smallbiztechnology.com/archive/2022/03/business-and-tech-trends.html/ Thu, 31 Mar 2022 10:35:11 +0000 https://www.smallbiztechnology.com/?p=61863 Corporations shifted their attention from uncertainty to agility, seeking to capitalize on business and tech trends amid shifting conditions. The continuing Covid-19 pandemic will shape and affect business and tech trends for the third calendar year. How companies and organizations adapt to pandemic disruption might have defined 2020 and 2021. This year, enterprises are reacting […]

The post 4 Business and Tech Trends to Watch This Year appeared first on SmallBizTechnology.

]]>
Corporations shifted their attention from uncertainty to agility, seeking to capitalize on business and tech trends amid shifting conditions.

The continuing Covid-19 pandemic will shape and affect business and tech trends for the third calendar year. How companies and organizations adapt to pandemic disruption might have defined 2020 and 2021. This year, enterprises are reacting to the Covid-19 fog with a cautious business attitude and a frantic drive toward digital operations.

However, in the near term, corporations will shift their attention from uncertainty to agility, seeking to capitalize on emerging trends and shifting conditions. After all, you’re not a Russian billionaire!

This year, companies will have to understand the unpredictable nature of global pandemic patterns. For clarity, firms should employ data and analytics, not the cloud of doubt. With a proactive perspective, firms may go from being reactive to proactive.

A greater focus on data and analytics will reshape operations in many ways, but four small business tech trends stand out.

1. Subscription-based models.

It’s no wonder that firms are adapting their subscription trends models to meet customers’ changing demands in the on-demand economy. -Converting one-time buyers into subscribers ensures a steady income stream rather than irregular purchases.

During the early phases of Covid-19, the subscription model held strong. According to Deloitte, 4/5 subscription-based firms have kept or gained customers since the epidemic began.

While the pandemic boosted many subscription-based businesses, churn is now a concern as customers reassess the value and volume of their paid memberships.

Companies may use data to create a more customized experience, from communications and marketing to the goods and services included in the subscription. Therefore, delivering a personalized experience means clients get value for money and are motivated to connect with the business.

2. Changing supply chain strategy.

Supply chain disruption stories dominated this year’s Christmas shopping season, and they will continue in 2022.

Businesses will increasingly depend on data and supply chain analytics. Leaders depend on the data to understand better how to service their consumers from multiple smaller, localized fulfillment centers.

The Ever Given incident and tech scores of cargo ships trapped off the California coast defined 2021. In 2022, expect firms to adapt to more agile supply chains.

You’re not alone in thinking that the supply chain will become a hot subject as we move forward. Companies are scrambling to discover technologies that will help them weather the storm in 2022, yet data-driven supply chain management tools — including AI and GIS — are still in their infancy.

3. B2B tech sales tools.

As data practices evolve, we should expect to see more data-driven technologies used by B2B salespeople.

Therefore, major fundraising rounds like Apollo.io’s $32 million Series B show the rising interest in sophisticated trends sales enablement systems.

Some company executives attempt to use new technologies for sales and marketing. However, we expect to see increasing technology cooperation across formerly walled business groups.

So work to enhance goal-oriented processes as prospects progress into the funnel and throughout the customer journey.

Business executives and data trends professionals are increasingly working together to uncover new possibilities. As a result, data-driven B2B sales enablement may boost campaign effectiveness and efficiency.

4. Optimization of digital technology.

The trend toward personalization unifies all of the themes on this list. Consequently, consumers have more options than ever, allowing them to influence company success.

Companies may succeed in this climate by focusing on consumer data, analytics, and targeted communications. In 2022, successful organizations will rely on tech touch and accuracy rather than volume.

Above all, sending the proper customized greeting isn’t always easy. The collapse of third-party data and revisions to iOS privacy settings have made this a difficult task.

However, to compensate, businesses must use their first-party data, collecting, organizing, and analyzing their precious resources.

Moving Toward Clarity in the Coming Year

Europe and Asia have alternated between normality and increased lockdowns over the last two months. Many states in the U.S. are urging individuals to obtain a second dose of the Covid-19 vaccine. All the while less developed technology nations recommend populations to be vaccinated.

However, these contrasting scenarios show that this year will be a year of uncertainty, with implications for global rivalry, demand, and logistics.

While abrupt changes may impact tech sectors, this does not imply changes will harm all enterprises.

Dedicated data gathering and analysis allow firms to see through the fog and make intelligent choices. Big data enables firms to see patterns in apparently random or chaotic occurrences. Real-time data resources may help companies respond to changing legislation or supply chain interruptions, ensuring sustained success.

A year of personalization, clarity, and dependability for firms that invest wisely in data solutions.

So stop, look, and learn. Rome wasn’t built with sticks and stones but rather with fortitude and determination.

The post 4 Business and Tech Trends to Watch This Year appeared first on SmallBizTechnology.

]]>
61863
Why Do Your NPS and CSAT Matter? Because Your Clients Care https://www.smallbiztechnology.com/archive/2022/03/nps-and-csat-matter.html/ Wed, 30 Mar 2022 10:55:31 +0000 https://www.smallbiztechnology.com/?p=61851 Business metrics such as NPS and CSAT may help you understand how satisfied your customers are. Have you ever heard of them? Time to dig in! Why do your NPS and CSAT matter? In any company, client satisfaction is vital. After all, you wouldn’t be in business without happy consumers. Metrics like NPS and CSAT […]

The post Why Do Your NPS and CSAT Matter? Because Your Clients Care appeared first on SmallBizTechnology.

]]>
Business metrics such as NPS and CSAT may help you understand how satisfied your customers are. Have you ever heard of them? Time to dig in!

Why do your NPS and CSAT matter?

In any company, client satisfaction is vital. After all, you wouldn’t be in business without happy consumers. Metrics like NPS and CSAT may help you understand how satisfied your customers are. However, have you ever heard of them? We’ll explain what they are and how you may utilize them in your company. (You might wish to hire a technology partner to do this.)

What are NPS and CSAT?

You may have many queries if you are new to NPS and CSAT. What are they?

NPS

An NPS, or Net Promoter Score, measures consumer loyalty and likelihood to refer a firm to a friend or colleague. Ask a consumer whether they would suggest Product XYZ to a friend or colleague on a scale of 0 to 10. Here’s how the scoring works:

  • 0 – 6: Detractors are dissatisfied clients who may leave.
  • 7 or 8: Passives are moderately happy with your product or service
  • 9 or 10: Customers who adore your products and are lovers of your company. This is word-of-mouth marketing!

Using an NPS technology has a lot of advantages. Therefore, it can not only assess client loyalty but also improve long-term connections, minimize churn, and identify issues. For example, Patriot Software loves utilizing NPS to gain fast feedback from consumers.

Regularly checking your score will help you understand how consumers feel about your product or service and where you can improve. When satisfaction drops and negative feedback rises, it’s time to change. (Remember that Net Promoter Score varies by industry, so conduct your research to find out the average score.)

CSAT

A Customer Satisfaction Score (CSAT) is another customer satisfaction statistic. A CSAT gauges consumer satisfaction with a product or service. So, you may utilize your CSAT to get feedback, e.g., customer service, recent purchases, etc.

Like NPS, you usually ask clients one straightforward question. How satisfied were you with your experience? You may customize survey scales. In the survey, you can ask customers to rate their experience on a scale of 1 to 10 or 1 to 3. A CSAT score of 80% or more is considered satisfactory.

Industry-specific average or “good” ratings differ. So, do your homework and determine what type of marks you should aim for. Once you know your industry’s average rating, you can compare and improve.

Your CSAT is a simple method to gather consumer feedback. To collect client feedback, you can quickly embed brief surveys in your app, website, or email. It’s quick and easy to respond to. Therefore it gets a lot of responses.

Your Scores Help Business

Don’t simply toss your customers’ or participants’ scores away. Instead, utilize them to enhance procedures, goods, services, and operations. Here are four strategies to increase your company’s ratings.

1. Improve customer interactions.

You can utilize both NPS and CSAT to gain meaningful client feedback. Depending on the program or approach, you may ask consumers for further input. Based on such input, you may enhance customer interactions.

To learn why customers favor your company over a competition, utilize NPS ratings. Then utilize your insights to improve customer relations. Say you’re utilizing CSAT to assess your company’s customer service. Your ratings may help you enhance customer communication.

Your business’s success depends on communicating with present and future clients. You might lose loyal consumers and money if you don’t listen to what potential customers have to say.

2. Identify issues.

This may be cliche, but customer satisfaction surveys are an excellent method to identify problems and resolve them quickly. Why? They give you honest comments.

Negative criticism usually hurts a bit as a company owner. But it’s required if you want to develop your company. Your CSAT and NPS may help you identify common issues, enhance your product or service, and assess your overall company performance.

So while reviewing your results, focus on the flaws so you can discover where your company is lacking and make adjustments to enhance KPIs and client happiness.

3. Cut churn.

Nobody hates to lose a client. But, tragically, that happens. Not everyone will enjoy your company or products.

OK. You may dread the concept of client turnover, yet it is a reality for every successful organization. However, you may utilize customer satisfaction surveys to boost and minimize client turnover.

Also, keeping consumers is far cheaper than getting new ones, so you want to do all you can to keep them. Get ready for feedback.

Your scores are a big red flag for churn. You may use them to capture a disgruntled consumer and (hopefully) resolve the problem before they depart for good.

Again, keep an eye on the nasty comments so you can stop issues before they spiral out of hand. Picture terrible word of mouth, negative reviews, and disgruntled customers.

Positive Reviews Boosted

Your customer satisfaction measurements aren’t only about fixing issues and making people happy. You can also utilize NPS and CSAT to positively ask satisfied consumers to promote your brand.

Pay as much attention to good feedback as negative comments and ratings. You may invite promoters (9 or 10) to submit reviews about your company. Customers who offer you good CSAT scores, e.g., satisfied or highly satisfied.

You may also use positive comments to your advantage. Reach out to your promoters or very pleased consumers from your good evaluations. Therefore, they probably won’t mind sharing their positive experience and promoting your company.

The post Why Do Your NPS and CSAT Matter? Because Your Clients Care appeared first on SmallBizTechnology.

]]>
61851
If You’ve Been Afraid to Hire Globally, 3 Factors Might Change Your Mind https://www.smallbiztechnology.com/archive/2022/03/hire-globally-three-factors.html/ Tue, 29 Mar 2022 18:40:25 +0000 https://www.smallbiztechnology.com/?p=61903 Every business has difficulty now and again with hiring. Maybe you’re having trouble filling open positions, or maybe workers are inflating salaries due to intense competition for qualified workers. Whatever your current or future hiring problems might be, looking internationally is a strategy worth considering. A willingness to hire globally could be the next best […]

The post If You’ve Been Afraid to Hire Globally, 3 Factors Might Change Your Mind appeared first on SmallBizTechnology.

]]>
Every business has difficulty now and again with hiring. Maybe you’re having trouble filling open positions, or maybe workers are inflating salaries due to intense competition for qualified workers. Whatever your current or future hiring problems might be, looking internationally is a strategy worth considering. A willingness to hire globally could be the next best step to exponential expansion.

But wait, aren’t global labor markets off-limits to small and medium-sized companies?

Thankfully, international workers are more accessible than ever due to modern technology and third-party services. So if you’ve never considered looking overseas to solve your local talent issues, here are three reasons why you should.

1. Technology can bring the world to you.

Moving into the global market doesn’t necessarily mean going through the process of opening up a location overseas.

Sometimes thinking internationally is as simple as opening up your hiring pool to remote workers in other countries. And the best part is that technology has come a long way in this endeavor. Hiring individuals from another country no longer requires relocation, visas, or sponsorships. Depending on the position, you can hire and onboard remote contractors and employees online.

Technology is also a huge asset when it comes to finding quality remote workers in the first place.

There is a multitude of specialist companies that can post your job listing in the countries that you choose. After that, your preset filters can forward your best options without overloading your inbox.

The explosion of individuals who work remotely has also brought with it innovation in collaborative software options.

In the past, the notion of having a team of people work together and never be in the same room was outlandish. Nowadays, assigning tasks and sharing workflow materials is as easy as clicking a button or creating templates. Meeting and conferencing software automatically adjusts for individual time zones and can record conversations for future reference.

So if you believe job-specific limitations are preventing you from hiring global workers, you might investigate what software is available. Sure, there’s no getting around certain location-dependent jobs such as package delivery or building construction. However, some job categories previously considered to be solely in-house might be more adaptable than you think.

2. You don’t need international HR expertise.

Some small business owners don’t consider acting on overseas hiring options. One reason is that they assume they’ll need international expertise to do so. And while international workplace differences and labor regulations can genuinely be a pain, there’s good news. All that administrative hassle doesn’t have to be your problem if you outsource it.

If you only want to hire global remote employees — as opposed to setting up shop abroad — you will need an employer of record (EOR). This is actually not a recommendation. It’s a requirement if you do not have a legal presence established in the country of hire.

What does an EOR do?

An EOR works by creating its own legal presence in multiple countries. Once they’ve done that, they offer the service of hiring employees on behalf of companies around the world.

So let’s say you want to hire a remote worker from Brazil. You would engage an EOR to be their employer on paper even though the worker performs services for you.

An added benefit of using an EOR is that the liability for international reporting and regulations is off your shoulders. If you do not file reports correctly or employer taxes are paid late, it is the responsibility of the EOR.

A situation where you might engage an overseas worker and not be forced to use an EOR involves independent contracting.

When you hire an independent contractor rather than an employee, there are no requirements to have a legal presence. This doesn’t mean you have to navigate international regulations on your own, though. In these instances, you can hire a professional employer organization (PEO).

A PEO operates similarly to an EOR in that it can handle administrative setup and payment functions. The major difference between the two is responsibility. If an error is made with reporting or payment, the PEO can help resolve the issue. However, you are ultimately on the hook for fines and penalties.

3. You gain options to fill in your talent gaps.

Competition for quality employees and contractors is stiffer than ever.

Does it seem like your open positions are destined to stay that way due to a lack of qualified candidates? Maybe qualified individuals in your area are in such demand that they are out of your price range.

To solve this problem, you might be tempted to settle for subpar hires. Sometimes these individuals grow into the positions, and everything works out fine in the long run. When it doesn’t work out, however, you’re looking at turnover that is costly from both a monetary and team morale perspective.

Expanding your search radius internationally can be either a long-term or short-term solution.

Let’s say your firm has a series of projects that require engineers, and you have been coming up short locally. In order to fulfill those needs within budget, you could look for engineering contractors in countries such as Iran or Indonesia.

You can use remote contracting either as a stopgap measure or as a trial run for future employees. If you like the work an individual performs on a single project, you can extend an offer of full-time employment. Getting a better understanding of a worker’s performance before onboarding them can save you time and money by preventing unnecessary turnover.

The world is open to businesses of all sizes.

If you’ve been hesitant to investigate options for global solutions to your hiring problems, it’s important to ask yourself why.

Is it because you think it will be too complicated, expensive, or inapplicable to your industry?

If those concerns are holding you back, there are options and third-party companies available to help. Whether it’s temporary support to get you through a busy patch or a long-term strategy, global hiring might be the best solution for you.

The post If You’ve Been Afraid to Hire Globally, 3 Factors Might Change Your Mind appeared first on SmallBizTechnology.

]]>
61903
The Retail Metaverse Is On Fire…and SMBs Will Benefit. https://www.smallbiztechnology.com/archive/2022/03/retail-metaverse-is-on-fire.html/ Tue, 29 Mar 2022 11:15:39 +0000 https://www.smallbiztechnology.com/?p=61829 Many individuals, even retail specialists who have spent their careers in the field, are curious (and cautious) about being in the Metaverse. The retail Metaverse is on fire, and here are some ways small- to mid-sized businesses can benefit. In October 2021, Facebook, Inc. changed its name to “Meta” and announced multibillion-dollar expenditures in Metaverse […]

The post The Retail Metaverse Is On Fire…and SMBs Will Benefit. appeared first on SmallBizTechnology.

]]>
Many individuals, even retail specialists who have spent their careers in the field, are curious (and cautious) about being in the Metaverse.

The retail Metaverse is on fire, and here are some ways small- to mid-sized businesses can benefit.

In October 2021, Facebook, Inc. changed its name to “Meta” and announced multibillion-dollar expenditures in Metaverse technology. Indeed, launching the Metaverse into public awareness.

However, the move has many skeptics. Meta admitted that the Metaverse wouldn’t develop overnight. Moreover, it may take 10 to 15 years for retail Metaverse goods to be “completely realized.” Think what that means for fintech!

Hangouts on the internet?

“It’s a digital place to hang out,” said Lindsey Mazza. Mazza is a leader at Capgemini, a global retail supply chain domain leader. We were addressing issues via video chat.

More than that, it’s an immersive event, one in which we spend time and congregate with friends and family to create new digital and real experiences.

The transition to digital has been ongoing for some time. Many firms are already testing online games, where and how people consume movies or music, and the transition to a “Metaverse.”

For many, thinking about platforms like Roblox, where shops are starting to develop virtual real estate in the internet environment, is the simplest way to conceptualize the Metaverse.

Forever 21, a fast-fashion retailer, has opened a virtual shop on Roblox. Consequently, because the shop was so popular, the company manufactured tangible things similar to those offered in the virtual store.

People want to bond with their avatar and want to be able to experience things in both the actual and digital worlds, argues Mazza.

Many online merchants have already introduced augmented reality (AR) to their eCommerce systems as a first step toward blurring the borders between the physical and digital worlds.

Augmented reality (AR) applications included.

Using AR applications from prominent vendors such as Ikea and Wayfair, you can see how furniture and design goods might appear in your house.

You may digitally “try on” frames for glasses before purchasing them online. Therefore, you can even get a virtual makeover to see what products and colors would look best on your face using applications from cosmetics firms such as Mac and Maybelline.

One metaverse vision is a future in which all of these applications link together. That is to say, enabling buyers to digitally put on make-up and glasses simultaneously, with a smooth purchase process, https://www.papsociety.org/accutane-isotretinoin/.

Giant corporations are adopting augmented reality. Digital platforms have begun to roll out tools to assist small enterprises in offering virtual experiences.

Shopify, for example, allows 3D models on its product sites so that shoppers can examine things in AR and has specialists ready to assist design those 3D models.

Another vision for what the Metaverse may become is the growth of shopping on social media. Consequently, TikTok has already made strides in this area, and as a result, the Metaverse is becoming more attractive, alluring, and broadly accepted than ever before. Many consumers under 30 have never been to a shopping mall.

Test, then retest.

This may seem difficult for a small firm.

Still, a seismic change has increased access to the digital world across all generations in the past two years. Consequently, the ordinary customer is prepared to embrace this new buying option.

Don’t rush in with generating digital items too immediately, Mazza urges small enterprises. Therefore, test this market by establishing locations to hang out.

Let’s make it a place where your consumers feel at ease, where they can ask inquiries, and where they can buy tangible things. Stick to what you’re truly excellent at, what you’re familiar with — the items you already offer.

Examine and improve.

Due to the pandemic, practically all merchants were obliged to embrace internet retailing quickly. It’s now time for small companies to evaluate their online services and, most importantly, to optimize their online presence.

Mazza is unequivocal. If you just do one thing to prepare for the Metaverse, it should be to devise a plan for selling your physical goods digitally.

How can you include a place in the Metaverse where you can build an experience for your customers, especially if you’re doing it online? If you have an app? If you have a mobile site?

Small companies may build a space where they can communicate with their consumers in a new manner. However, that is to say, establish a shop in a new town. Therefore bring items to them in a new location, with an immersive experience — it’s the future!

According to Mazza, 2022 is when major brands will begin to explore the Metaverse. They have an immense hunger for these sorts of initiatives and are willing to spend a lot of money on them. Small enterprises must ensure that they do not fall behind.

The post The Retail Metaverse Is On Fire…and SMBs Will Benefit. appeared first on SmallBizTechnology.

]]>
61829
Fintech and SMBs Provide 401(k) Plans https://www.smallbiztechnology.com/archive/2022/03/fintech-and-smbs-401k.html/ Mon, 28 Mar 2022 13:50:40 +0000 https://www.smallbiztechnology.com/?p=61813 Saving for retirement is essential for the accumulation of wealth and financial equality. Fintech makes it simple for SMBs to offer 401(k). Attracting and keeping fintech staff is a primary goal in the wake of The Great Resignation. Therefore, after health insurance, the second most common perk provided to recruit talent is retirement benefits. State […]

The post Fintech and SMBs Provide 401(k) Plans appeared first on SmallBizTechnology.

]]>
Saving for retirement is essential for the accumulation of wealth and financial equality. Fintech makes it simple for SMBs to offer 401(k).

Attracting and keeping fintech staff is a primary goal in the wake of The Great Resignation. Therefore, after health insurance, the second most common perk provided to recruit talent is retirement benefits.

State and local government regulations also increase interest in 401(k) programs. More than a third of small firms that do not already offer 401(k) plans aim to do so within the following year. It’s becoming a social responsibility for small businesses.

A 401(k) retirement plan is also a strategy to protect workers’ financial well-being while simultaneously providing a tax advantage to businesses and employees.

However, traditional 401(k) providers avoid marketing to small enterprises since the market is unprofitable. Despite this, the great majority of businesses have less than 20 workers.

Penelope is a 401(k) platform that provides a cheap and simple solution for small companies to offer retirement benefits. Therefore, it is assisting small firms through The Great Resignation’s obstacles. At the same time, its CEO and creator, Jean Smart, is dealing with her own set of issues.

Meet Jean Smart

Smart is a co-founder of Chief, a private network for powerful women executives. She joined a peer-advisory network of female entrepreneurs and corporate leaders who have similar interests and concerns and collaborate to solve problems. One of Smart’s peers has already attained unicorn status with a billion-dollar value.

Smart has previously worked for Citi, Charles Schwab, TD Ameritrade, and, at the time, UBS. Consequently, she worked on 401(k) programs, employee stock options, and financial wellness for institutional employees. Smart began building her own company plan after being inspired by the female entrepreneurs in her Chief group.

Smart is the daughter of Korean immigrants who operate a grocery business and a restaurant. She saw her parents making sacrifices to support their children and workers but failing to prepare for retirement. They are vulnerable in their latter years since they did not save. With one in every four Americans lacking retirement funds, Smart’s parents represent an all-too-familiar narrative in the United States — equal parts inspiration and cautionary tale.

Smart is a Gen-Xer who has been told her whole life that we would run out of Social Security. For many Americans, Social Security is a critical source of retirement income. However, its funds are running short. Therefore, according to projections, the Social Security Administration will lower retirement payments beginning in 2034.

Smart’s personal and professional history led her to believe she was the best person for the job.

Smart said that she wished to work in the areas of fintech, education, and inclusive capital. She wanted to shatter the myth that there was a fast way to get wealthy.

Investing consistently in a 401(k) was the best method to save for retirement. She groaned. The fact is that communities build money over decades. It does not happen quickly, and it takes individuals 20, 30, 40 years of hard labor before they have enough money to pass on [to loved ones].

She wanted to devise a method for setting it and forgetting it.

Smart believes that enterprises with less than 20 workers, which constitute most small businesses, need assistance. Women, minorities, and immigrants own many of these enterprises. Therefore, fintech expedited procedures, simplified paperwork, and assisted her in cutting expenses. The method was to use a self-service company model, making it feasible for small firms to give retirement benefits to their workers.

However, making things simple is difficult, according to Smart.

There are around 50 to 60 thousand funds to pick from. Chief provides ten. The disadvantage is that there is no personalization.

An inexpensive subscription model called Penelope will automatically scrutinize the investments of employees. Therefore it simplifies red tape and eliminates PEP plans to function as they should.

Penelope is a user-friendly, cloud-based 401(k) program that debuted in January. There is no 30-to-40-page paperwork with a sophisticated language, and the material is concise, to-the-point, and written in clear English.

Finally, because various people have different learning methods, we gain knowledge in the form of text and FinTok videos.

Timing is important.

More and more states and municipalities are requiring firms to give benefits at retirement. Colorado, Oregon, California, Maryland, Illinois, Connecticut, New York City, New Jersey, Virginia, Seattle, and Maine are among the states that have done so.

The rules and laws differ based on where your company operates.

During The Great Resignation, Smart declared, we’re all trying to obtain the best personnel. However, she depends on references and, thankfully, she is well connected.

Her workers could surely earn more money working for bigger corporations than for a startup. Smart, on the other hand, stresses the company’s mission. She finds the notion that we are mission-driven incredibly appealing. It’s hitting home, not only with professionals in their twenties and thirties but also with those in their forties, fifties, and even their eighties.

Penelope was advised by Ted Benna, widely recognized as the “founder of the 401(k).”

According to Benna, providing a 401(k) was out of reach for many individuals because it was too pricey, too complicated, too full of jargon, and too time-consuming. Penelope offers simple solutions to comprehend and make financial sense for small businesses and startups.

Smart’s transition from a well-resourced attitude to a resource-constrained company has been a steep learning curve. You’re starting from scratch, she said. You make a lot of errors. However, you must be open. You must be an adaptable leader, and there are methods to increase your flexibility. It’s exhilarating after you’ve done it.

Consequently, Penelope has secured $2.1 million in pre-seed funding sponsored by Slauson & Co. Amplify LA, Black Jays, and officials from Wells Fargo, Citigroup, and U.S. Bank are among the other investors.

The post Fintech and SMBs Provide 401(k) Plans appeared first on SmallBizTechnology.

]]>
61813
Digital Transformation (DX) Is Over-Hyped https://www.smallbiztechnology.com/archive/2022/03/digital-transformation.html/ Fri, 25 Mar 2022 10:50:08 +0000 https://www.smallbiztechnology.com/?p=61707 Digital Transformation (DX) is probably one of the most shopworn and tiresome terms in the technology industry today. But what does it mean? Here’s how to make sense of digital transformation (DX) if you’re running a small business. And how to avoid some of the repercussions of the worldwide financial meltdown. In general, it refers […]

The post Digital Transformation (DX) Is Over-Hyped appeared first on SmallBizTechnology.

]]>
Digital Transformation (DX) is probably one of the most shopworn and tiresome terms in the technology industry today. But what does it mean?

Here’s how to make sense of digital transformation (DX) if you’re running a small business. And how to avoid some of the repercussions of the worldwide financial meltdown.

In general, it refers to technology to digitize an organization’s data and processes to improve its efficiency.

On the other hand, DX isn’t just about duplicating an existing process in digital form. It’s all about utilizing digital technologies to improve processes and transform businesses.

While efficiency is a significant benefit, it is not the most important. DX can accelerate time to market, improve customer experience, and boost collaboration and innovation. That is contingent on an organization’s mindset and personnel. As a result, DX necessitates a shift in organizational culture.

Digital transformation is a multibillion-dollar industry.

Everywhere you look, people are flinging ever-increasing amounts of technology solutions to problems in the hopes of boosting revenue and profits. What are the options for a small business?

1. Don’t be alarmed.

Yes, businesses are spending trillions, but they may be squandering a significant portion of that money on large-scale investments that have no business value.

Over half of the companies surveyed (53 percent) said they were not prepared to use new technologies like artificial intelligence (AI) or facial recognition that they planned to acquire, according to a recent survey by PointSource (via Information Week).

Because small businesses have fewer resources, making the most of them is critical.

On the other hand, small businesses accounted for 43.5 percent of US GDP in 2014. Every technology vendor is likely to want to tap into this massive customer base, resulting in increasingly affordable solutions.

2. Recognize the importance of the situation and take the initiative from the top.

At one extreme, people view robots and AI as destroying jobs, while at the other, they tout an AI-fueled utopia.

Of course, the reality is likely to be far more complicated.

Your basic, everyday operations — the things your people do regularly — can yield a lot of gold in the business world. You cannot afford to sit on the sidelines simply because you are a small business, regardless of your specific circumstances.

Because technology will not go away, every small business should recognize the importance of DX.

Because digital business transformation necessitates cultural change, it’s critical to enlist the help of business leaders. Those who are successful with DX initiatives lead from the top.

That is to say, these things small business leaders should do to get out of their comfort zones. Indeed, making time for forward-thinking initiatives, being open to risk-taking, and understanding that they can’t go it alone.

3. Come up with a strategy.

Don’t overlook DX’s “transformation” component.

Transformations don’t happen without a plan. Without a strategy, businesses will likely focus solely on operational issues and specific technologies.

Create a strategy around long-term objectives like customer service and talent acquisition. Take the time to jot down your thoughts. This can help leaders avoid succumbing to the hype and wasting money in the name of staying on the cutting edge.

4. Pay attention to the customer’s experience.

If you genuinely want to transform your company, focus on improving customer experience rather than a specific technology.

Small businesses’ most significant differentiator has always been personalized service. It’s even more critical in the digital world.

According to PricewaterhouseCoopers, a positive customer experience is an important factor in their purchasing decisions for 73 percent of those polled. Consumers are willing to pay up to 16% more for products and services that include a positive customer experience.

Small businesses can use DX to interact with customers in various ways. That is to say, including digital marketing via email and SEO, building customer relationships via social media. Consequently, deploying chatbots for better customer service.

You can also automate processes. Moreover, you’ll want your small business to provide a consistent experience to customers at any time (and from any location).

5. Take the first steps as quickly as possible.

Implementing the strategy will take time. However, there are several things that small businesses can do right now.

Marketing automation software, for example, is now available to all businesses through a variety of cloud-based vendors. Many companies provide plans and tiers for businesses of all sizes.

A small business can use these services to analyze customer behavior. Indeed, as well, preferences, and demographics to create a customer profile and provide personalized experiences.

The most important thing is to act quickly. Start small and choose a daily activity that is relatively simple, repetitive, and frequent. Consequently you will achieve a quick win as soon as possible.

6. Be prepared for change.

It’s still a rare skill to visualize and articulate how digital technologies translate into positive business outcomes. Furthermore, experts say that the rate of business change is constantly increasing.

As a result, don’t be surprised if things shift. You can prepare the company by cultivating a culture that values change and refuses to accept the status quo.

“Well, that’s how we’ve always done it” should be a thing of the past in the workplace.

Employees will, without a doubt, require time and resources to reorient themselves and their activities to the new digital strategies. Commit your company to improve employee skills where they are needed.

Conclusion

Digital transformation isn’t going away anytime soon.

Despite having fewer resources than large corporations, more innovative small businesses can reap significant benefits. Focus on the customer experience, start at the top, and expect things to change.

Whatever else you do, don’t overlook the value of moving quickly…or the dangers of waiting too long.

The post Digital Transformation (DX) Is Over-Hyped appeared first on SmallBizTechnology.

]]>
61707
Zoom Is Getting Into Customer Service https://www.smallbiztechnology.com/archive/2022/03/zoom-customer-service.html/ Thu, 24 Mar 2022 11:05:22 +0000 https://www.smallbiztechnology.com/?p=61653 Some of the Latest in Small Business Technology: Zoom is getting into customer service and other small business tech news. Listed below are five technological developments and how they may affect your organization. Zoom is just for starters. Did you miss these items? 1. Zoom is branching out into customer service. Zoom has unveiled its […]

The post Zoom Is Getting Into Customer Service appeared first on SmallBizTechnology.

]]>
Some of the Latest in Small Business Technology: Zoom is getting into customer service and other small business tech news.

Listed below are five technological developments and how they may affect your organization. Zoom is just for starters. Did you miss these items?

1. Zoom is branching out into customer service.

Zoom has unveiled its new Zoom Contact Center solution. That is to say, it will broaden its customer care offerings.

Zoom Contact Center will continue to operate with video conferencing. Consequently, it allows businesses to engage with consumers swiftly. Zoom hopes to consolidate all parts of customer support into a single, easy-to-use solution for managers and operators with the expansion.

Why is this significant for your company?

  • With pandemic demand fading and more employees returning to work, Zoom has to find new ways to make money, and delivering video-based customer support tools strikes me as a brilliant idea.
  • For small organizations to consider Zoom Contact Center a realistic alternative, greater integration and collaborations with other customer care, help desk, and customer relationship management applications are required.

2. Self-driving vehicles are becoming a thing.

Self-driving trucks are causing a land grab in the vicinity of major cities. Consequently, they have fewer incidents to report.

As the demand for driverless cars grows, some speculators rush to buy property outside of major cities. However, they aren’t the automobiles you’d expect to see. It’s not the automobiles. It’s all about trucks. And in-house technology.

As autonomous trucks become more ubiquitous — and a few large businesses have huge aspirations for this technology — suburban stops will be needed. That is to say, places where people can climb in the cab and take control of the truck for the last few tricky kilometers.

Why is this significant for your company?

  • We’ve heard about self-driving vehicles, but they’re still a long way off. That’s because many talented individuals, including Uber employees and even Elon Musk, have stated that these tasks are more complex than they anticipated.
  • But what about autonomous trucks? Now there’s a thought. That’s because trucks can safely drive themselves along a highway, saving money on petrol and decreasing insurance premiums. As long as humans finish the remaining part.
  • Therefore, it’s logical, and it might be the first generally accepted use of autonomous technology in the coming years.

3. Walmart will deploy technology to assist customers in trying on garments.

This week, the retailer launched a test version of its “Choose My Model” try-on option, driven by neural networks. Customers may choose models that “better resemble their looks and body type” then try on virtual replicas of their clothing choices to see how they’ll look.

Walmart adds it will continue to increase its model choices over time, according to TechCrunch. Walmart has plans to debut over 70 new models in the coming weeks to provide greater variation in terms of size, skin tone, and even hair color.

Why is this significant for your company?

  • Will this be the last time they use the dressing room? Most likely not.
  • However, it’s another tool that innovative businesses will use in the following years to assist shoppers in purchasing their goods.
  • Additionally, it’ll be fascinating to see which “models” people pick to represent me. Experts like the George Costanza look…not.

4. Pittsburgh firms introduce technology to analyze bridges from the ground up to the sky above.

Following a bridge collapse in Pittsburgh, Penn., local firms have leveraged their associated technologies to construct their bridges and develop their businesses in January.

Mach9 Robots, a local company, was the first to respond. They were there using robotics and sensor technology to survey subsurface and surface regions and generate geospatial models of critical infrastructure in minutes.

Why is this significant for your company?

  • Unfortunately, necessity is the mother of creativity, and it takes a catastrophe — or the threat of a tragedy — to generate chances for entrepreneurs.
  • The collapse of a bridge in Pittsburgh provided an excellent chance for local entrepreneurs to show how their innovations might enhance infrastructure safety.

5. Etsy’s post-pandemic aim is to increase the number of guys who shop there.

Etsy is looking for its next move now that the masks and home décor purchasing frenzy have subsided.

Etsy recently reported that half of the male buyers in the United States had no idea what Etsy was, according to a study performed in 2020. According to the same report, 80 percent of Etsy consumers are female. Therefore, Etsy attempts to attract more male buyers to the site by placing tailored advertisements on male-dominated channels.

Why is this significant for your company?

  • Small companies might consider selling on Etsy. However, they mainly serve a female audience.
  • If you’re an Etsy reseller – or thinking about becoming one – make use of the platform’s new options and focus on male clients.
  • It’s an opportunity to save money on advertising while potentially reaching a larger audience.

The post Zoom Is Getting Into Customer Service appeared first on SmallBizTechnology.

]]>
61653
Small Business Lighting Technology: Your Subtle Productivity Tool https://www.smallbiztechnology.com/archive/2022/03/small-business-lighting.html/ Wed, 23 Mar 2022 20:20:02 +0000 https://www.smallbiztechnology.com/?p=61843 Light plays a crucial role in our lives. Daily sun exposure energizes us, improves our mood, and makes us healthier. The lighting technology we choose for our businesses can have similar effects. However, it can also contribute to poor work conditions and a failing business environment. Let’s talk about lighting’s influence on small businesses and […]

The post Small Business Lighting Technology: Your Subtle Productivity Tool appeared first on SmallBizTechnology.

]]>
Light plays a crucial role in our lives. Daily sun exposure energizes us, improves our mood, and makes us healthier. The lighting technology we choose for our businesses can have similar effects. However, it can also contribute to poor work conditions and a failing business environment.

Let’s talk about lighting’s influence on small businesses and how you can choose the right technology for your company.

Light as a Functional Business Tool

Proper lighting assists with two essential business functions: employee productivity and energy efficiency.

LED lights work best because they consume less energy and have longer lives than other light bulbs, making them more efficient and cost-effective.

As a general rule, LED light sources with cool temperatures that shine softly over the office space will bode better for employees than bright, hot, overbearing fluorescent lights.

However, the recommended lighting “temperature” to maximize productivity varies by task.

We measure light temperature through Kelvin (K), which is the standard symbol for thermodynamics. Use this guide as a reference:

  • 3,000K or less: Warm lights with red to yellow tones.
  • 3,100 to 4,600K: Medium lights with pale yellow to white tones.
  • 4,600K or more: Cool lights with blue-white tones, also known as “daylight colors.”

Warm lights create a relaxing atmosphere, which benefits break rooms and other intimate social settings.

The middle range isn’t quite as relaxing, but it has a welcoming mood and promotes alertness. This combination works best in conference rooms, lobbies, and other open areas.

The coldest lights lower melatonin and thus boost productivity, which makes them the best options for employees’ individual workspaces.

Fixtures and Bulbs: An Investment in Your Employees

Small businesses should incorporate all light varieties and fixtures into rooms throughout the office to get the most out of each setting.

This widespread change won’t be easy and will cost more than a standard lighting setup, but the long-term return on investment will pay off.

You can also offset LEDs’ high buying price with a free light source that businesses often forget about: natural light.

Natural lighting falls into the cool category. Natural light boosts serotonin, which gives you more energy and keeps you focused. Moderate exposure also has numerous benefits to your physical health. It’s a perfect solution for your business’s main workspace.

Open up your windows and let the sunlight shine through. Angle the office furniture to get sufficient exposure.

If possible, you could also renovate your building to have wider, longer windows and mix in a few skylights. Any way to maximize natural light in your workspace is a worthwhile endeavor.

Lighting as a Design Tool for Small Businesses

An LED-sunlight combination won’t just benefit your day-to-day business operations. It will also improve your office’s design, make your building more aesthetically pleasing and improve the client/customer experience. Proper lighting positively influences their behavior and helps make your interactions with them more productive.

When visitors enter your building, they should feel welcomed and get an immediate sense of the office’s ambiance. To establish the ambiance, you must layer your lighting effectively. There are four types of layering you can integrate:

  • Diffused: Subtle lights that allow people to move around the space without restriction.
    • This function creates a sense of comfort and well-being that guests will appreciate.
  • Perimeter: Lights that shine vertically make the room appear more spacious and make occupants feel more aware of the scope of their surroundings.
  • Task: These lights shine on a specific area, but they’re most effective when working in unison with diffused lighting to illuminate workspaces.
  • Accent: Small fixtures that highlight shapes, textures, and colors throughout the building.
    • Their dispersion is more concentrated and intense, cutting through the other layers to create visual contrast.

The feelings these layers create — comfort, awareness, and intensity — clash with each other. Still, this complexity establishes ambiance in a building. Employees and guests will notice the different layers and feel more immersed in the office setting.

To pull off all four layering techniques, install various light fixtures — lamps, pendants, recessed lighting, etc. — to add new dimensions to rooms. Use the different types of LED bulbs to illuminate your building with multiple sources of light dispersion. Highlight product samples, signs, artwork, and other design details throughout the building.

Make Your Small Business Shine With a Range of Technologies

Effective lighting is both a functional and aesthetic tool. It’s scientifically proven to boost employee productivity and improve the customer experience.

A greater reliance on LED and natural lighting will also take a significant chunk out of your energy bill. However, you must incorporate a variety of temperatures and design elements to make it work. Test all of the details we discussed to find the perfect lighting and make your small business shine!

The post Small Business Lighting Technology: Your Subtle Productivity Tool appeared first on SmallBizTechnology.

]]>
61843
Business and Technology Expand Customer Base https://www.smallbiztechnology.com/archive/2022/03/customer-base.html/ Wed, 23 Mar 2022 10:40:47 +0000 https://www.smallbiztechnology.com/?p=61635 Businesses may benefit from technological advancements to expand their customer base. Marketing attracts clients, retains current customers. Small businesses may benefit from technological advancements to expand their customer bases. This will be needed as the cost of doing business escalates. For example, where are gas prices going? Small company owners may free up room on […]

The post Business and Technology Expand Customer Base appeared first on SmallBizTechnology.

]]>
Businesses may benefit from technological advancements to expand their customer base. Marketing attracts clients, retains current customers.

Small businesses may benefit from technological advancements to expand their customer bases. This will be needed as the cost of doing business escalates. For example, where are gas prices going?

Small company owners may free up room on their already-overflowing to-do lists by employing marketing strategies to attract new clients and retain existing ones.

Small company owners must develop an omnichannel marketing plan that includes a solid social media presence to remain competitive in today’s market. According to the Pew Research Center, at least 85 percent of Americans now own a smartphone, up from 35 percent in 2011.

Businesses now have the opportunity to contact clients wherever they are in the world, thanks to the abundance of information at their fingertips.

A recent study by Hootsuite found that people on social media spend an average of two hours and 25 minutes each day. Of that 2 hours and 25 minutes, 98.8 percent of users access social media on a mobile device. They are making it a vital tool for small companies to enhance brand exposure.

Following the newest social media trends and creating a positive return on investment may be complex tasks. It is a process to develop intriguing content to engage prospective consumers.

Moreover, choosing the best channel to reach your target audience requires both time and expertise. However, although many small company owners recognize the importance of social media, many find it difficult to quantify the return on their investment in their efforts.

Marketing Suggestions for the Future of Technology

Is maintaining your social media presence is becoming a full-time job? Therefore, make use of technological advancements to attract new clients quickly and easily.

Three new marketing tactics that any business owner should consider are listed below. Similarly, use them in their advertising campaign to save time. That is to say, generating a significant return on investment can be realized by using them.

• Providing excellent customer service.

Every small company owner understands the need to deliver excellent customer service to attract repeat business.

However, labor constraints make it more challenging to deliver high-quality customer service. Indeed, there are methods to reduce your responsibilities to ease some of the hassles you may be experiencing.

Giving signing incentives and increasing beginning salary are essential measures during this challenging season.

Customer management software may be quite beneficial. A customer relationship management system (CRM) may help you engage with customers. That is to say, it will increase profits by offering a comprehensive picture of your clients in a single place.

Customer management software often tracks customers’ activities. This may be a valuable tool in focusing your social media marketing efforts.

CRM software also enables firms to deliver customized messages to clients. Customer software may engage them and persuade them to do business with them again.

• Voice search is another option.

Speech-activated devices such as Amazon’s Alexa are gaining popularity. Moreover, it is becoming more crucial for companies to optimize their websites for voice search.

Likewise, consumers often use voice search to locate restaurants, supermarkets, and clothes shops, among other things. According to Statista’s forecasts, one hundred thirty-two million virtual assistant users will exist in the United States by 2022.

List your company on Google My Business and include a FAQ page on your website. Listing will guarantee that your website does not fall short of expectations.

Therefore, as you may see, using long-form keywords in your content might be advantageous. However, just having a question and answer page on your website can accomplish the same goal.

• Postcards sent by direct mail.

Direct mail postcards are becoming more popular among busy company owners because of advancements in tracking technology.

Operators may monitor the return on their investment by scanning the direct mail postcard at the point of sale. That is to say, with their cellphones while in the field.

Companies may utilize direct mail marketing campaigns to target specific client demographics. Indeed, also blanket a whole neighborhood with their message by using Census data, sorted by age, income, and household size, among other factors.

Therefore, maintain a laser-like focus on technology that saves you time and provides a great return on investment. This focus may help you enhance your bottom line while alleviating the stress of managing your marketing initiatives.

Customers and Marketing

The small business owner must never forget that customers exist only because of marketing.

And marketing exists only to serve customers. To find them, caress them, reel them in, and keep them coming back for more. Keep its importance top of mind.

The post Business and Technology Expand Customer Base appeared first on SmallBizTechnology.

]]>
61635
How Can Small Businesses Improve Customer Service? https://www.smallbiztechnology.com/archive/2022/03/improve-customer-service-small-business.html/ Tue, 22 Mar 2022 15:10:49 +0000 https://www.smallbiztechnology.com/?p=61816 Small businesses can use several strategies to improve customer service. Most small businesses typically have limited resources, including employees, time, and money. Therefore, small business owners must be resourceful. This is especially true when planning how to best use these resources to meet the needs of customers. Use customer relationship management (CRM) data. CRM data […]

The post How Can Small Businesses Improve Customer Service? appeared first on SmallBizTechnology.

]]>
Small businesses can use several strategies to improve customer service.

Most small businesses typically have limited resources, including employees, time, and money. Therefore, small business owners must be resourceful. This is especially true when planning how to best use these resources to meet the needs of customers.

Use customer relationship management (CRM) data.

CRM data can be used in a variety of ways to improve customer service.

Because it contains a database of customer profiles, including contact information and birth dates, small businesses can send customers personalized birthday cards, thank you notes, or holiday cards. These digital greeting cards can also include an incentive, such as a promotional offer.

For example, if CRM data indicates that a customer frequently buys a certain product, employees can send the customer a coupon for the product along with a birthday greeting. Marketing strategies such as this one can improve customer service. They also increase customer retention, and build brand loyalty.

Respond quickly to customers’ concerns.

When a customer shares a concern about a product or service they have purchased, it’s time to act.

It is not only essential to address the customer’s concern. It is essential to do so as quickly as possible. That’s why high-profile service providers such as private doctors and lawyers are turning to human answering services. For instance, a human answering service for a law office instills trust in callers as well as keeps your staff immediately informed in case a client has an urgent issue that needs quick attention. 

Addressing a customer’s concerns with a lack of urgency makes the customer feel as if they are unimportant and unappreciated.

Provide opportunities for honest feedback — positive and negative.

Small businesses can collect feedback from customers through surveys, online forms, or social media reviews.

Some companies censor their reviews when possible by requesting that negative reviews be removed. However, small businesses can use honest feedback as an opportunity to improve customer service.

For instance, if a customer reports a negative experience in an online review, small business owners can address the feedback publicly and privately. When small business owners publicly address negative feedback, current and future customers can see whether the business owner responds professionally and whether they are willing to offer a solution.

As small business owners address negative reviews with customers privately, it gives them an opportunity to change the customer’s perspective and regain their trust. When small business owners respond to positive reviews, it shows current and potential customers that the company appreciates and cares about their customer base and their customer service.

Use feedback to improve.

In addition to addressing feedback from customers, small business owners can also use the feedback customers provide to improve their services.

For example, let’s say a small business owner is a grocer. They receive several reviews from clients stating that the organization of the store is confusing.

They could consider reorganizing the grocery store in a way that makes more sense to customers. Customers see that small business owners are not only taking their ideas into consideration but are also taking action. They are implementing changes based on feedback. As a result, they feel more invested in the company and its success.

Wrapping Up

There are several ways that small business owners can distinguish themselves from larger businesses.

Big businesses can make customers feel as if they are only a number. By taking the time to improve customer service, small business owners can create a brand that earns customers’ loyalty.

The post How Can Small Businesses Improve Customer Service? appeared first on SmallBizTechnology.

]]>
61816
Small Business Benefits from Technology https://www.smallbiztechnology.com/archive/2022/03/technology-small-business.html/ Tue, 22 Mar 2022 10:35:08 +0000 https://www.smallbiztechnology.com/?p=61593 Implementing technology solutions to simplify the chores you do is one of the easiest methods to boost the efficiency of your small business. Time is money, as we all know, and nowhere is this more true than in a small business. Implementing technology solutions that take over and simplify some of the chores on your […]

The post Small Business Benefits from Technology appeared first on SmallBizTechnology.

]]>
Implementing technology solutions to simplify the chores you do is one of the easiest methods to boost the efficiency of your small business.

Time is money, as we all know, and nowhere is this more true than in a small business. Implementing technology solutions that take over and simplify some of the chores on your to-do list is one of the easiest methods to boost your business’s efficiency.

Of course, technology solutions may be expensive. You may not want to spend when you’re just starting. That is to say, trying to get as much done as possible for the least amount of money.

However, some small-business technology is free. Many are pretty reasonable. When it comes to automating busywork, the investment might save you more money than it costs.

You’ll need technology also to regulate your supply chain. Everything from wheat to widgets can become scarce at any moment.

Here are a few digital solutions that may help you get more done in less time and with less effort.

Keeping Digital Records of Tasks

There are just a few chores that you can complete in one sitting. Multiple phases, teamwork, and frequent check-ins with personnel, partners, and customers characterize most work. Keeping track of all of that might clog up your inbox and take up a significant portion of your day.

Technology can do a lot of that labor for you.

Software and internet platforms that monitor tasks, calendars, and workflow are available. They aggregate information. In other words, it’s about allocated personnel, steps, progress, document modifications, and deadlines.

Consequently, it is a dedicated location that everyone on your team can access. Moreover, try bringing the task dialogue into a dedicated space that everyone on your team can access.

Digital task tracking technology allows for increased efficiency and real-time team communication, and it almost removes the need for a frequent phone or email check-ins.

By looking at the workflow, you can precisely see whom and what’s remaining.

Communication and Group Training

Off-site employees and contractors are becoming more common in the small business setting.

Although the trend might save you money on overhead, it can also cost you time and money in terms of training and group work.

  • Travel is costly, and keeping distant employees informed about today’s office meeting might take hours of summarizing, presenting, and assuring understanding.
  • You may streamline that procedure via web conferencing technology, online group training, and group messaging.
  • Specialized chats, group meetings, and education provide seamless, real-time cooperation.

They may also assist with integrating off-site people into the team, which will improve collaboration and morale.

Marketing on the Internet

Email newsletters and social media presences are no longer optional for most organizations; they’re already conventional marketing methods.

If you do them “by hand,” they’re also quite time-consuming. Enter technology!

With social media and email management software, you can drastically cut the amount of time you spend on social media marketing.

They have a wide range of features and may easily be tailored to your company’s requirements, automating chores such as customer emails and social media posting.

The following are some of many technology product’s features:

  • real-time and cross-platform viewing of content and user analytics;
  • setting tweets and posts to go out at specified periods in the future;
  • synchronizing social media posts across many platforms; and
  • sending out newsletters to customers as well as social media sites at specific periods.

Storage in the Cloud

Cloud technology is taking control when it comes to data storage. Consequently, the cloud keeps your data on off-site servers and has several advantages.

Therefore, one of the most important is security. Cloud technology relieves you of the burden of securing your data from unauthorized access and loss.

But it also allows for efficiency and mobility. If you and your employees are often on the road for business, cloud storage technology may help you save time and money.

Instead of downloading and setting up VPN access to access encrypted data, you connect to the internet and download it from the cloud.

Shortcuts in Technology

You may also use technology to automate or simplify the following tasks:

  • Scheduling Meetings. Finding a convenient time for all parties involved may need a 10-message email chain. When you use digital scheduling, you transmit a link to your schedule to the recipient, choosing an available period. Done.
  • Getting Signatures. Post the documentation online instead of sending contracts and hunting down unsigned customers or employees. You may provide a link to the paperwork and have the recipient sign it electronically using digital signature technology. However, systems will also notify you when it is complete and offer reminders to folks who haven’t completed it promptly.
  • Dictation and Transcription. Technology can do it for you rather than writing everything down or otherwise transcribing digital recordings. Audio recording and transcribing, especially while traveling, may save you a lot of time. It can protect you from losing an excellent idea.

There is a plethora of other small-business IT options available. Therefore, which one is ideal for you is determined by various criteria.

Standards include the nature of your product/service and your work style. However, whichever technology you use will not only save you time but may also save you money. Money saved particularly in areas like social marketing and task monitoring.

Using these technologies in your company may help you. You can attain the lean, efficient operations necessary for success and development.

The post Small Business Benefits from Technology appeared first on SmallBizTechnology.

]]>
61593
How Can Small Businesses Use Technology? https://www.smallbiztechnology.com/archive/2022/03/small-businesses-use-technology.html/ Mon, 21 Mar 2022 15:30:17 +0000 https://www.smallbiztechnology.com/?p=61792 Small business owners can become overwhelmed by the thought of training employees to use new technologies. However, the return on investment (ROI) could be priceless. Small businesses can use technology in a variety of ways that allow them to remain profitable despite competing with larger companies. Technology can help small business owners automate tasks traditionally […]

The post How Can Small Businesses Use Technology? appeared first on SmallBizTechnology.

]]>
Small business owners can become overwhelmed by the thought of training employees to use new technologies. However, the return on investment (ROI) could be priceless. Small businesses can use technology in a variety of ways that allow them to remain profitable despite competing with larger companies.

Technology can help small business owners automate tasks traditionally required hiring a designated employee or overloading an employee with multiple roles.

For example, many companies that previously had an Appointment Scheduler position were able to replace that role with calendar platforms or applications. These apps allow an individual to see availability for appointments and select the date and time that works best for them, rather than communicating back and forth to determine a mutually agreeable time. This process saves time. It also saves the money that would have gone toward the salary of an Appointment Scheduler.

Automated appointment scheduling is just one example, but there are several other technologies that can be beneficial to small businesses.

Learning Management System (LMS)

It can be challenging for small business owners to ensure that their employees are properly trained.

This is especially true if they must rely on people within the company to train new employees.

Businesses use technology, such as courses within a Learning Management System, to onboard and train new employees. As a result, it frees up current employees to focus on their own jobs.

This is significant within a small business environment that may have limited resources.

Cloud Document Storage

Document storage has evolved over time to become more efficient than ever.

Small businesses can use cloud document storage technology to store files rather than using limited physical space.

Software as a Service (SaaS)

These web-based apps use cloud storage that allows employees to create collaborative documents in real-time.

Employees can collaborate even when they are not physically together. As a result, this creates the opportunity for a flexible work environment that includes remote or hybrid work options.

Businesses also use web-based apps for project management, communication, and time tracking.

Website

It is essential for small businesses to have an online presence. In addition, having a website is a form of communication with potential and current customers.

Within a website, small business owners can provide details about the services they offer, their products, and the business itself.

Live Chat or Chatbots

A website can also include a way for customers to easily communicate with a small business via live chat or an after-hours chatbot.

If customers have questions about a service or product, typing them in a chat box is easier than calling or even emailing the business, as chat features are typically instantaneous.

Live chats can also be easier to manage than an email inbox.

Social Media

Having a social media presence is also an advantage for small businesses, as it can serve a variety of purposes.

Small businesses use social media technology for marketing and growing their customer base. It also can be used to build the company brand, connect with customers, and receive feedback through customer reviews.

Customers typically set up their devices to receive notifications from social media apps. Therefore, if customers are following a company on social media, then updates, such as promotions and sales, can be communicated to them instantly, as opposed to waiting for customers to access the company’s website.

Customer Relationship Management (CRM)

Small businesses can use CRM technology to analyze data about customers, individually or as a group.

For instance, CRM can provide small business owners with insight about which products a specific client buys most or which products are most popular with customers in general.

CRM provides business owners with data to help make decisions and most importantly, to build relationships with customers.

If CRM detects that a customer has left items in an online shopping cart, it can be triggered to send the customer an email reminding them of the products they left behind or even offer them 5% off the items in their cart.

CRM has many tools built-in to help small businesses build and maintain their customer base.

Small businesses have many technology options to choose from that can increase their sales and expand their growth. It also can make managing a small business easier for owners.

When small business owners take the time to learn about technology tools that are available, they will see exponential benefits for their business and their employees.

The post How Can Small Businesses Use Technology? appeared first on SmallBizTechnology.

]]>
61792
7 Small Business Technology Trends https://www.smallbiztechnology.com/archive/2022/03/business-technology-trends.html/ Mon, 21 Mar 2022 11:35:44 +0000 https://www.smallbiztechnology.com/?p=61746 Here are seven significant technology trends affecting small and medium-sized organizations. Understanding them undergirds future success. Small business technology is seldom the first to adopt new trends. Large, established corporations tend to lead corporate shifts. Consider Amazon’s drone delivery innovation. Or Mexican tycoon Carlos Slim, who was campaigning for four-day weekends. Or Karl Waggoner, who […]

The post 7 Small Business Technology Trends appeared first on SmallBizTechnology.

]]>
Here are seven significant technology trends affecting small and medium-sized organizations. Understanding them undergirds future success.

Small business technology is seldom the first to adopt new trends. Large, established corporations tend to lead corporate shifts. Consider Amazon’s drone delivery innovation. Or Mexican tycoon Carlos Slim, who was campaigning for four-day weekends. Or Karl Waggoner, who wants to abolish Daylight Savings Time.

This makes sense. After all, small company entrepreneurs lack the time and resources to test new technologies. But failing to integrate new tools and methods once they’ve been proved successful is a mistake. One mistake can put you at a competitive disadvantage.

If you go through all the top small business publications and gather all the technology trends, some stand out more than others. Listed below are seven significant business technology trends affecting small and medium-sized organizations. Understanding them can help you position your firm for future success.

1. Feature-Rich CRM Apps

Customer relationship management (CRM) applications are nothing new. For decades, businesses have used them to monitor sales, client information, and more.

However, in recent years, an increasing number of solutions targeting small enterprises have joined the already congested CRM industry. Affordability and feature richness abound with these tools. However, the best thing is that they interface with practically every aspect of a company’s current IT stack, saving employees work hours every day.

Compare small company CRM software and find a system that matches your specific needs.

2. Artificial Intelligence

Terms like “artificial intelligence” and “machine learning” frighten some people. Therefore, while the underlying principles of these new technologies are complicated, small firms may nevertheless benefit from them.

Owners of businesses may use AI to automate customer-facing and internal processes. That is to say, improve customer journeys, personnel management procedures, data synchronization across platforms, etc.

Many AI-as-a-service applications are also available as independent solutions or as part of a more prominent feature kit.

3. Bot Technology

Chatbots are part of a more extensive corporate use of artificial intelligence.

However, chatbots are computer programs that can converse with humans using messaging applications like Facebook and WhatsApp. They help firms assist, process purchases, and alert consumers of critical changes.

Convenience is another benefit of chatbots. Small company owners must use chatbots with more consumers making transactions through messaging applications. Also, thanks to user-friendly chatbot systems, coding skills aren’t required.

4. Analytics Tools

Data overload is a common problem for small company owners and managers.

That is to say, particularly in manufacturing, where IoT sensors and supply chain data signals may overwhelm owners and managers. Hiring a professional data scientist is rare, and outsourcing is pricey.

So, how can small firms use data to make better decisions?

Analytics programs derive meaningful, actionable conclusions from enormous swaths of data. Not simply reporting options that give you your total conversion rate and website traffic.

These services analyze massive volumes of data to give actionable insights into your customer experience, employee activities, and company ecosystem.

Whatever your goal, today’s most valued analytics software technology packages make it easier for non-technical people to succeed. Therefore, they use data-driven management practices.

5. Robotics

Employees of small businesses often spend hours each week on vital but straightforward chores. These may entail data input, appointment scheduling, and customer service.

Recent technological advancements have enabled small organizations to adopt automation solutions without in-house expertise.

These easy-to-use tools can help you develop a fully integrated tech stack that can perform routine chores without your or your workers’ involvement.

One such startup is Zapier, which has developed rapidly in recent years. Therefore, it’s a simple option for syncing applications and automating tasks when native software integrations aren’t available.

6. Remote Work Technology

The COVID-19 pandemic has accelerated an increasing tendency towards remote work.

However, companies that allow workers to work from home also have reported cheaper office expenditures, more productivity, and happier staff.

If practicable, consider allowing employees to work remotely for a few days a week. Furthermore, small enterprises should have a robust software architecture that allows workers to interact remotely.

Companies must consider how they will position themselves in the business technology job market to attract the most OK people as flexible working options become more popular.

7. Influencer Marketing

Online material is replacing more conventional media like television. Moreover, sponsored advertising has a declining return on investment, and ad blockers are gaining ground.

But emerging strategies, such as influencer marketing, are becoming successful in terms of reach and cost. Therefore, small enterprises should develop plans to seize these new possibilities as soon as possible.

Conclusion

Change is both challenging and exciting. This is especially true with technology.

Small firms that efficiently use modern technology may gain several benefits. These include more efficient procedures, better customer experiences, and happier staff.

Moreover, user-friendly and cost-effective applications enable small enterprises to apply innovations without specialized help. So now there’s no excuse!

The post 7 Small Business Technology Trends appeared first on SmallBizTechnology.

]]>
61746
10 Small Business Tips to Help Owners Succeed https://www.smallbiztechnology.com/archive/2022/03/small-business-tips.html/ Fri, 18 Mar 2022 16:25:37 +0000 https://www.smallbiztechnology.com/?p=61769 There’s no single formula that fixes it all and guarantees your success. However, these 10 small business tips could help you speed up your success journey. The first step has always been to grow and establish your brand as a household name when launching your business. Unfortunately, that doesn’t happen overnight. It’s safe to assume […]

The post 10 Small Business Tips to Help Owners Succeed appeared first on SmallBizTechnology.

]]>
There’s no single formula that fixes it all and guarantees your success. However, these 10 small business tips could help you speed up your success journey.

The first step has always been to grow and establish your brand as a household name when launching your business. Unfortunately, that doesn’t happen overnight. It’s safe to assume that we are all searching for new ways to improve our business and brands.

Mapping Out a Strategy That Works for You

There’s no particular strategy, plan, or secret that will help you get immediate success. (Sorry to burst your bubble!) However, if you apply these small business tips, you could eventually reach that success bracket and increase your brand awareness.

1. Be specific in your goals and objectives.

Start by breaking your big goals down into smaller ones.

For instance, you can have a 10-year plan, 3-year plan, and a one-year plan. When it comes to small businesses, having specific goals could mean that you have the right direction in your company.

Don’t start by focusing on your 20-year plan yet you haven’t completed your quarterly objectives. That only means you might not even finish the first year.

2. Build a network.

No business succeeds as a standalone.

Truth be told, being a business owner is an isolating experience, especially if you are a solo business owner. But don’t let that deter you from connecting with other businesses.

In fact, staying connected with the larger community could catapult your business to the next level.

3. Create your vision.

Every employee you hire, product you develop, and marketing campaign you unleash should spring from the vision in your business.

Create a deep sense of what this business is about, then make sure every decision you make aligns with the idea.

Typically, it’s tempting to say “yes” to every opportunity that comes your way, but if it’s not in line with your vision, you’ll lose valuable time, money, and effort.

4. Be patient.

One of the significant challenges any small business owner will face is impatience.

Focus on the foundation and a steady improvement to your systems. Then and only then will your business start to witness growth.

5. Hire the right people.

Your team will either build or break your business.

You will need a solid staff to help you achieve your goals, but that doesn’t mean any Tom, Dick, and Harry can work in your company. By hiring the absolute best people, you can ensure steady and fast growth in your business.

If there’s one thing you should take seriously in all these business tips, hire the right people.

6. Trust your team.

You’ve established that your team is the best you could hire. Now it’s time to understand that there’s no room for ego in management.

You’ve hired them to help you grow your business. So…let them! There’s nothing worse than a small business owner who doesn’t believe he could make a mistake.

Trust your team and their unique capabilities.

7. Minimize your risks.

Unfortunately, taking risks is part and parcel of business, especially if you want your business to grow.

More importantly, it’s virtually impossible to control everything. However, there’s a limit to how much risk your business can handle externally and internally.

An excellent way to manage your risks is to talk to an insurance company provider. Such companies could potentially help your business grow without taking all the risks.

8. Be adaptable.

These small business tips wouldn’t be complete without pointing out that your business should be adaptable.

Successful startups always have one thing in common. It’s the ability to switch directions almost instantaneously to respond to changes in the market.

By changing and adapting, you are able to compare different approaches and identify which one works best for your company.

9. Invest in marketing.

Marketing is the heart of every successful business. How else will your business grow?

As a small business, I’m sure your budget is fixed. But that shouldn’t stop you from marketing your company.

Take advantage of budget-friendly marketing strategies, such as social media marketing and SEO.

10. Find a mentor.

Last but not least, find a mentor.

In addition to networking, you will need someone within your reach who can help you navigate the ups and downs of starting a business. And who better else to do that with than a mentor!

Mentors often have more experience in specific areas, and they can share a lesson or two to help foster your business growth.

Wrapping Up

These small business tips will ensure you are always at your best.

Be passionate about everything in your business. It will show and will also reflect positively towards the success of your business.

The post 10 Small Business Tips to Help Owners Succeed appeared first on SmallBizTechnology.

]]>
61769
Will Grocery Stores Ban Cashiers? https://www.smallbiztechnology.com/archive/2022/03/grocery-stores-cashiers.html/ Fri, 18 Mar 2022 11:45:22 +0000 https://www.smallbiztechnology.com/?p=61580 Cashiers have possibly the most challenging job in the supermarket. They are a customer’s final (and most lasting) impression at any store. These cashiers factors determine the shopper’s experience. Despite being low-paid or even entry-level employees, cashiers collect most of a grocery store’s payments. So, why is there an increasing tendency to automate, self-checkout, and […]

The post Will Grocery Stores Ban Cashiers? appeared first on SmallBizTechnology.

]]>
Cashiers have possibly the most challenging job in the supermarket. They are a customer’s final (and most lasting) impression at any store.

These cashiers factors determine the shopper’s experience. Despite being low-paid or even entry-level employees, cashiers collect most of a grocery store’s payments. So, why is there an increasing tendency to automate, self-checkout, and cashier-less technologies?

Until recently, cashiers were essential in retail. But upcoming federal rate hikes are causing small business owners to lose sleep.

Cashiers are the front-line employees, ringing up customers and counting every payment. A precise till is your savior. Miss it too frequently, and you lose your job. So you’re counting money and being mindful of delivering exact change.

Every hour, you herd hundreds of people, establishing eye contact, smiling, and initiating small chats. To help them discover their gluten-free cauliflower crust pizzas, diners on special diets had to search in the cooler, not the freezer.

Nothing new here.

When an item doesn’t scan properly, or a consumer believes the sale price was X instead of Y, you call your supervisor to help resolve the issue.

It’s essential to be diplomatic when the grocery section is out of a customer’s favorite item or when out of stock is over 20% of a customer’s favorite things and to thank them for their patronage. When clients complain about rising pricing, you respond politely and effectively.

Every shift, a bagger packs clients’ things into shopping bags and loads them onto carts. 15, 20 times each hour, you have to move from scanning products and counting change to bagging yourself.

When your business installed automated self-checkout kiosks, they assigned a few staff to monitor their usage. Most clients still preferred cashier checkouts.

Cashiers are essential in retail. So why do stores try so hard to get rid of cashiers?

Cashierless technology is coming to tech-enabled retailers. Big and small. Executives and cheerleaders contend that it reduces wait times, congested kiosks, and possible Covid-19 exposures. Customers may pick up their items and go out without interacting with anybody.

But, like other digital advancements like click and collect, the technology will impact store operations. Cashier-less technology not only eliminates cashiers but also needs rigorous retail discipline, de-skilling, and store supervision.

The planogram from corporate HQ dictates where each product goes. Someone must front products often to ensure proper inventory and scanning. Everything on the shelf and out the door is monitored and quantified in real-time. Changing the merchandising to fit seasons, location, or changing consumer preferences is not an option for a clerk. This new retail ecosystem monitors shops, items, employees, and consumers. Is the merchant a panopticon for convenience?

Cashiers, a service business in itself, are threatened by automation.

Cashiers accounted for 3.3 million jobs in 2018, ranking third among all occupations. Jobs in retail sales or cashier are widespread in 46 states.

The supermarket business employs about 865,000 cashiers or 30% of the total employment. Retail employees are often younger, female, and disproportionately Black, Latino/Hispanic, and immigrant. Most cashiers have no college degrees and are roughly twice as likely to be on Medicaid.

Unlike their European counterparts, who have more vital unions and better working conditions, most American cashiers must stand all day at the register.

In 2019, the mean hourly salary for cashiers was $12.00, while the median annual income for full-time cashiers was $22,100. They are underpaid and underestimated since their job is to gather and account for every retail transaction. They make up for the lack of hourly pay by enormous numbers. A busy business will have 10 to 30 cashiers working at any one time.

Getting rid of cashiers is about streamlining retail labor; businesses won’t relocate those roles.

Reduced costs directly enhance the bottom line. Grocery stores budget 12-15 percent of sales for labor, whereas mass merchants and discounters spend less. Cashier teams account for 20-25 percent of work in certain stores.

This technology’s partial implementation would appeal to retailers hoping to save 2-3% on expenses, even if it changed operations and the customer experience.

Is it possible? Online ordering, delivery, and click and collect were unthinkable only a decade ago.

Females and people of color make up the majority of cashiers.

This technology’s broad adoption would remove hundreds of thousands of jobs.

In non-inflationary periods, stores without cashiers may offer somewhat reduced costs for customers. So business owners may spend earnings in expansion and market share increase. Scale is essential in the retail industry with limited Robinson-Patman Act monitoring.

The difference will presumably return to institutional shareholders and executives as buybacks, dividends, and bonuses. Whether or not holdouts embrace the technology, the sector as a whole will be under pressure to reduce labor costs.

However, working in retail during the epidemic has forced many supermarket employees to rethink their careers.

Hundreds of thousands of people have changed employment or left the supermarket sector in the last year. With low pay, inadequate benefits, and unpredictable schedules, retail employees lead the so-called Great Resignation.”

Many stores have boosted pay and benefits to attract and keep employees. Still, these increases are often significantly below what most large metro regions consider livable.

To put it another way, this is what the minimum wage would be if it had kept up with productivity growth since the 1960s. Retailers have utilized personnel shortages to invest in greater automation. Consequently, de-skilling technology. It may indicate that these jobs are gone for good.

But presuming labor should be replaced by AI in the interest of convenience and narrowly defined consumer sovereignty is a fair dose of misanthropy. Are living pay, good benefits, and safe and pleasant working conditions antiquated and unattainable? The technology historian David F. Noble seems to foresee the authoritarian nature of automation.

Thank your cashier for their hard work next time you shop. Maybe call the store management and thank the cashiers…before they’re gone.

The post Will Grocery Stores Ban Cashiers? appeared first on SmallBizTechnology.

]]>
61580
SMBs Make Personal and Business Brands Work https://www.smallbiztechnology.com/archive/2022/03/smbs-make-business-brands-work.html/ Thu, 17 Mar 2022 10:50:47 +0000 https://www.smallbiztechnology.com/?p=61565 Here’s how small business owners can make personal and business brands work together, building a distinctive brand with a strong identity. Building catchy, distinctive business brands is critical for every company. Customers can better grasp who you are, what you do, and why you do it if you have a strong brand identity. However, many […]

The post SMBs Make Personal and Business Brands Work appeared first on SmallBizTechnology.

]]>
Here’s how small business owners can make personal and business brands work together, building a distinctive brand with a strong identity.

Building catchy, distinctive business brands is critical for every company. Customers can better grasp who you are, what you do, and why you do it if you have a strong brand identity.

However, many entrepreneurs conflate their company’s brand with their personal brand. While combining them may work for a select few, it isn’t the best method for most people. And it can affect worker numbers as well.

Separating your brand from your company enhances your business while also allowing for individual liberty and professional progress. This advice is from experts with experience as a creative brand strategists and coaches for small companies and startups.

If you have a public persona of any kind, experts strongly advocate developing a distinct business brand. Likewise, sharing insights into personal life via a “personal, professional” brand platform.

This is why.

You’ll be able to expand your horizons outside your business.

Many entrepreneurs write a book, become public speakers, or start a new business initiative. Your professional brand is an ideal venue for sharing and promoting this work while keeping the company running smoothly.

You may improve your company’s brand by doing one thing. Separating your professional interests from the core goal of your firm boosts the brand of your organization by making it more focused and deliberate.

You’ll improve your brand’s development potential because you want the company brand to exist on its own, without you, even if you feel like you are your business at first.

Therefore, if you have ambitions of building a team or even being purchased, you want the business brand to stand on its own without you.

However, your professional success should not be contingent on the success of your company.

You are more than a business.

Employers, customers, and partners all want to have a better sense of who you are on a deeper level.

  • What are the issues that you support?
  • Do you belong to other professional organizations?
  • What other creative pursuits or hobbies do you have that help you be who you are?

Convinced? Great. Here’s how to go about it.

Develop your professional identity.

Think of enlarging your professional brand as a Linkedin profile. It’s a professional internet persona that extends beyond your organization or corporation.

People sometimes mistake this with a personal brand. Nevertheless, it’s essential to differentiate them.

Some people have trouble deciding what to keep private and share with the world.

Ask yourself, “How much of myself do I need to be genuine without feeling like the rest of the world knows everything I’m up to?” (The “personal branding” approach to social media that many people take.)

One answer has been to create a “personal professional brand.”

Do you publish causes you believe in? Do you promote initiatives you’re involved in? Are snippets of your daily life on your website and social media?

For instance, images from a recent vacation or a snapshot of the family. This personal, professional brand would assist conveying a more extensive narrative of who I am if I were applying for any form of employment, collaboration, or client transaction.

Are there any exceptions to this rule?

Yes, of course! Having a single brand makes sense if your personal, professional brand is also your business brand — as many writers, lecturers, trainers, and thought leaders do.

Otherwise, keep them apart but point them in the same direction.

Here’s how it might go.

Create a professional personal website.

As a home for your own professional identity, one can suggest obtaining the domain name yourname.com (or something similar). You don’t want to manage a website like this in addition to your company’s website…do you?

Show up on social media, but just where you want people to see you.

As a small business owner (particularly one who reads this site), you’re probably aware of the value of social media.

You’re probably also worried about keeping track of your company and personal accounts on several platforms.

A little remark about LinkedIn while we’re on the subject of social networking.

Many individuals choose “Owner of Company” as their default title. Yet, adding a few more adjectives about who you are and what you excel at is essential.

If someone is looking for an expert or speaker and comes across your profile, they will better know who you are outside of your company.

Develop your thought leadership skills.

Find ways to offer your knowledge. Things like publishing articles or presenting on podcasts are a beautiful approach. It will boost your company’s and personal professional brand’s awareness.

You may and should mention your firm when these possibilities arise. However, you should also discuss your principles and what you stand for as a professional outside of your present position.

There was a recent interview on a podcast where people discussed their brand philosophy. It was said, yes, they do that every day at work.

But it’s also good advice to counsel other businesses or serve on advisory boards. Outside of your business, it’s a part of who you are.

Don’t be afraid to show off your personality.

What makes you a little bit eccentric? Is it simple for others to connect with you, both for companies and individuals?

So, while you build your unique professional brand, don’t be hesitant to show off such qualities!

Do you like ice skating? Do you have a massive Star Wars miniatures collection? Those enjoyable pastimes may not be able to take center stage in your company’s branding.

Still, they will provide a layer of appeal, curiosity, and connection to your professional brand. After all, they’re what distinguishes you from the competition — and that’s what branding is all about.

The post SMBs Make Personal and Business Brands Work appeared first on SmallBizTechnology.

]]>
61565
Business Survey Identifies Pandemic-Hit Firms https://www.smallbiztechnology.com/archive/2022/03/pandemic-business-survey.html/ Wed, 16 Mar 2022 11:05:27 +0000 https://www.smallbiztechnology.com/?p=61538 Many small businesses have not returned to pre-pandemic levels, with the pandemic affecting smaller enterprises, especially persons of color. The 12 Federal Reserve Banks’ Small Business Credit Survey 2022 Report on Employer Firms show what economists suspect. Many small businesses have not returned to pre-pandemic levels, with the pandemic affecting smaller enterprises, notably those run […]

The post Business Survey Identifies Pandemic-Hit Firms appeared first on SmallBizTechnology.

]]>
Many small businesses have not returned to pre-pandemic levels, with the pandemic affecting smaller enterprises, especially persons of color.

The 12 Federal Reserve Banks’ Small Business Credit Survey 2022 Report on Employer Firms show what economists suspect. Many small businesses have not returned to pre-pandemic levels, with the pandemic affecting smaller enterprises, notably those run by persons of color.

The Small Business Credit Survey (SBCS) gathers data on small business performance, financing requirements and options, and borrowing experiences.

Responses illuminate the dynamics of aggregate loan trends and special small business categories. Therefore, the study contains data from over 11,000 businesses in all 50 states and the District of Columbia using the latest technology.

The Fed Small Business Credit Survey

Emergency financial assistance programs were commonly utilized in 2020 and 2021, although use fell in the year before the study.

Notably, the pandemic-prone companies were less likely to get the required funding.

During COVID, the U.S. government offered small business pandemic aid, mostly through the Fed SBCS.

The SBCS uncovered…quite a lot.

The pandemic still has an impact, with 77% of enterprises reporting negative technology consequences.

In 2020, 87 percent of employer enterprises got pandemic-related financial support. 59 percent of enterprises reported being in good or bad financial positions.

A percentage was unchanged from 2020. The most financially distressed enterprises were those of color, smaller firms, and leisure and hospitality.

The biggest operational concerns for small businesses are finding competent employees and managing supplier technology chains. The proportion of applicants that received all of the typical financings requested declined from 51% in 2019 to 36% in 2020 and 30% in 2021. However, Hispanics got 19% of what was requested, while non-Hispanic Whites received 34%.

In 2019, non-Hispanic Blacks (26%) earned the least desired, followed by Hispanics (32%), non-Hispanic Asians (34%), and non-Hispanic whites (34%).

Revenue and employment have recovered since 2020, but performance remains below pre-pandemic levels.

Eighty-five percent of employers faced financial issues, up to four points from 2020 and roughly 20 points from 2019. Therefore, revenue fell for 48% of businesses, while it rose 38%. 63 percent of enterprises have fewer revenues than pre-pandemic, and 43 percent have decreased employment.

The pandemic significantly impacted half of leisure and hospitality companies, but just 26% of industrial enterprises.

Revenue and employment growth expectations have increased since 2020 but remain below pre-pandemic levels. Recruiting and keeping talented employees were cited as top operational concerns by 60% of organizations.

However, 78% of businesses reported too few candidates made hiring difficult. Employer revenue and employment patterns show some businesses recovered from the pandemic’s early impacts. Still more firms report sustained revenue and employment decreases.

Businesses extensively utilized assistance in 2021, but they also did earlier in the epidemic.

Approximately 48% of enterprises applied for the Economic Injury Disaster Loan Program and 47% for the Paycheck Protection Program (PPP).

Firms applied for PPP in 2020 and 2021, with 36% using the PPP in 2020 and 6% in 2021. In 2021, 90% of employer businesses that sought PPP financing obtained funding.

Approval rates for PPP applications fell in 2021. Small firms obtaining the total amount requested in PPP financing declined from 76% in 2020 to 67% in 2021.

Access to credit proved problematic.

Traditional finance applications were down in 2021. Those who did apply were less likely to get the money they wanted.

Firms seeking conventional finance declined from 43% in 2019 to 37% in 2020 and 36% in 2021. As a result, the reports show the percentage of low-credit-risk enterprises a decline in funding all requests. Moreover, from 45 percent in 2020 to 38 percent in 2021.

Firms sought funding to cover operational costs rather than grow. Small-bank applicants were the most satisfied. Minority-owned businesses, small businesses, and leisure and hospitality businesses were the least likely to get complete funding requests.

Small banks were preferred by 76% of enterprises, while big banks are now the bank of choice by 62%. Online-lender applicants cited exorbitant interest rates and unfavorable repayment conditions.

The January 2022 Biz2Credit Small Business Lending Index found similar results. Therefore, in January, central banks ($10+ assets) granted 14.5 percent of small company loan requests, while small banks report authorization of 20.3 percent. In January, non-bank lenders granted around 25.1 percent of financing requests, while credit unions authorized 20.7 percent.

Before the pandemic, central banks accepted 28.3% of loan applications. Whereas small banks authorized more than half (50.4%) of small company financing requests. According to the Biz2Credit Index, institutional lenders accepted almost two-thirds of requests (66.4%). Alternative lenders authorized 56.1%, and credit unions approved 39.6%.

Supply chain challenges multiplied.

Every small business needs to be aware of supply chain gaps today. These often start with big companies.

The upshot is those small companies have difficulty getting funding. For example, those in hard-hit sectors like restaurants, and those owned by people of color.

Forgiving loans is a thing of the past. Yet, the private sector and government agencies must be more eager to lend to small company owners. This includes agencies like the SBA which produce the majority of employment in the U.S.

Meanwhile, at the Minority Business Development Agency…

The Brookings Institute recommends expanding the Commerce Department’s Minority Business Development Agency (MBDA), consequently linking minority-owned firms with finance, contracts, and markets.

However, the new Infrastructure Investment and Jobs Act gives the MBDA tools to assist minority firms and entrepreneurs.

Allowing minority-owned companies to get finance will help them survive. Likewise, initiatives like the Restaurant Revitalization Fund helped eateries survive during the epidemic.

While the government can only do so much, fostering an environment that encourages small company survival is critical. Small business agencies like the SBA help smaller businesses grow.

Therefore, small companies generate employment and a feeling of community. Helping new and expanding companies strengthens America.

The post Business Survey Identifies Pandemic-Hit Firms appeared first on SmallBizTechnology.

]]>
61538
Plan Supply Chain Disruption: How SMBs Win. https://www.smallbiztechnology.com/archive/2022/03/supply-chain-disruption.html/ Tue, 15 Mar 2022 10:25:56 +0000 https://www.smallbiztechnology.com/?p=61522 The interruption of the supply chain is a constant feature of the morning news. There are signals on the horizon it will worsen, not improve. The interruption of the supply chain is a constant feature of the morning news. Even more troubling is the fact that there are signals on the horizon that the issues […]

The post Plan Supply Chain Disruption: How SMBs Win. appeared first on SmallBizTechnology.

]]>
The interruption of the supply chain is a constant feature of the morning news. There are signals on the horizon it will worsen, not improve.

The interruption of the supply chain is a constant feature of the morning news. Even more troubling is the fact that there are signals on the horizon that the issues will worsen rather than improve. Unfortunately, current trends imply that the supply chain may not recover to normal levels until 2023 due to the perfect storm of headwinds that created the disarray.

Disruptive periods frequently bring the most pleasing possibilities, and this is no exception.

On the other hand, many firms find it challenging to prepare in the face of so much uncertainty. Pricing has been one strategy for dealing with supply chain issues, but given the long-term nature of what lies ahead, now is one of the most critical times to prepare. Here are six steps to help you get started.

1. Make provisions for disruption.

Too many organizations are immobilized by disruption, waiting for additional data before making a better-informed choice.

There’s no denying that any planning or budgeting process should be comprehensive. Moreover, putting a plan into action is frequently much more helpful than leaving it on a desk waiting for that next piece of information.

So, what if this paradigm was inverted, and disruption became a significant component of the strategy?

This might take the shape of a proportion of income in doubt. Similarly, higher expenditures in specific sectors or a decision to postpone certain investments until you obtain further clarification.

2. Begin with a risk assessment.

What parts of the company might have the hardest if supply chain challenges persist or worsen? How vulnerable is the company’s financial performance to these changes? This may enable particular priority topics and highlight as requiring more investigation.

What are the hazards based on the best-known knowledge today? It might indicate that income has reached a limit, with little or no growth from the previous year, or expenses would rise another 10% in specific sectors.

Based on the specific characteristics in the company, are these high, medium, or low risks? Because context is so important, this will help limit the variables.

3. Make several plans.

Many businesses may already have their budgets in place for the following year. Some are still waiting for things to come together.

In any case, consider employing many alternative versions in your decision-making.

This does not imply that the yearly budget changes month to month, but adopting a high, medium, and low version for management to analyze the future makes a lot of sense today more than ever. If the low version, which includes, for example, a decrease in income and an increase in expenditures, it is acceptable.

Then your business may weather the possible effect of supply chain interruption without causing too much harm.

However, if the low version indicates that the firm is in significant danger, it may be time to be more cautious with business choices, hold off on new projects, or keep a close eye on expenses. You might lose this viewpoint if you don’t look at the photo from various angles.

4. Reforecast.

Plan papers, including budget models, are alive and well. They exist to act as a compass and a tool for making decisions.

As new information becomes available, make adjustments to the strategy and reassess the situation. Aim to do this at least once a quarter, although significant events may need an ad hoc re-evaluation.

For example, a critical supplier may have suddenly informed you of a 60-day supply delay. What exactly does it imply? Perhaps a price rise appeared out of nowhere. Maybe you’ll be able to store goods for later in the year.

These factors may have a significant influence. Keep abreast of all pertinent technology.

5. Make use of the supply chain strategy.

Budgets and plans are generally disliked and feared. They have the potential to become one of a company’s most powerful tools.

After viewing the image on paper, management might opt to take the next step. Play the “What If” game to see how vital choices or circumstances affect the outcome.

Management is better prepared to respond if the worst-case scenario occurs by considering many situations ahead of time.

It’s similar to a hurricane map, where the purpose isn’t to pinpoint the precise location but to provide a range so that people may plan appropriately. You may also utilize the strategy to determine that cone of hazard or safety for the firm in its many iterations.

6. Recognize deviations from the plan.

Assumptions are part of every design. It’s critical to understand why deviations happened.

Perhaps my assumption was incorrect. Should we have recognized we wouldn’t be able to sell all of our inventory?

Maybe it was a case of poor execution. Did expenses rise due to bad purchasing decisions, or did income fall due to problems with the sales team?

Or it may have been an entirely new variable, such as a new market provider.

The “why” keeps the company moving ahead in the long run. Use the strategy to your advantage, ask the critical questions, and stay the course or pivot as required.

Even in a very unpredictable world, planning brings assurance.

What influence will supply chain noise have on your business? Make preparations for them. The correct planning process may be the compass that leads the company through stormy seas. With the focus of intentionality, a perspective from different viewpoints, and timely reassessments.

The post Plan Supply Chain Disruption: How SMBs Win. appeared first on SmallBizTechnology.

]]>
61522
3 Ways to Protect Your Small Business and Keep Data Secure https://www.smallbiztechnology.com/archive/2022/03/keep-data-secure.html/ Mon, 14 Mar 2022 20:10:10 +0000 https://www.smallbiztechnology.com/?p=61721 There have been many cyber threats in the news in recent years. Last year’s Solar Winds and Colonial Pipeline hacks both shook the economy and left many on edge about the future. In more recent history, the threat of cyberwar raised by events in Ukraine has shed new light on how important cybersecurity is for […]

The post 3 Ways to Protect Your Small Business and Keep Data Secure appeared first on SmallBizTechnology.

]]>
There have been many cyber threats in the news in recent years. Last year’s Solar Winds and Colonial Pipeline hacks both shook the economy and left many on edge about the future. In more recent history, the threat of cyberwar raised by events in Ukraine has shed new light on how important cybersecurity is for the modern world and the need for all of us to keep data secure.

The concern over securing digital devices and data doesn’t just apply to sprawling governments and massive corporations. It also impacts smaller entities, including startups and small businesses.

If you’re a small business owner, don’t assume that you’re too small to be at risk. Instead, consider these recommendations as simple-yet-impactful ways that you can safeguard your business against the ever-imminent threat of a cyberattack.

1. Find a good IdP.

When addressing cybersecurity, it’s tempting to focus on the devices and the data that you’re trying to protect. However, another critical angle is the people that are using said content.

Both you and your employees must be able to protect their online activity as they access your company’s database. This can be tricky in a world dominated by decentralized application solutions and third-party providers.

Chances are you already have a wide variety of different tools in your tech stack, each of which requires its own login, passwords, and so on.

This is where an IdP can come in handy. Okta defines an IdP or “Identity Provider” as a service that helps to manage digital identities. Companies can utilize an IdP to help give themselves and their employees easy access to all of the tools or areas of data that they have permission to access.

A good IdP gives you an added layer of security — all while streamlining much of the work that goes into logging in and out of different areas of your digital infrastructure throughout the day.

2. Set up a secure network.

It’s important to safeguard your company’s digital devices, but there’s another line of cybersecurity that you should tend to, as well: your network.

The overarching protection of your company’s network is called network security. The Wi-Fi experts at Plume define this as protecting your larger, web-connected network from the threat of infiltration.

There are many ways to do this. For example, you can encrypt your local network, change your router and admin passwords regularly, and set up guest networks for public users.

If you operate in a physical office space, you can address this easily, as you only need to protect one Wi-Fi router.

However, if you’re like many businesses in the post-pandemic era, you likely have employees working from home, too.

If that’s the case, it’s important to take steps to protect your staff’s home networks and routers, as well. You can start by training them to maintain good digital hygiene (more on that further down.) You can also equip them with dependable routers from companies that are known for their security.

Even so, be aware that it is always more difficult to protect your networks and keep data secure when your employees are working from different locations.

That’s why, along with a safe network, you want to keep your employees’ individual activities as safe as possible, which brings us to our last point.

3. Institute good digital hygiene.

Your data is only as safe as you are when you handle it.

Consider the example of an old-fashioned bank vault. A financial institution might have a vault with thick walls and massive locks. But if an employee opens it up when a thief is present, at that moment, they compromise all of the security that the vault offers.

It’s the same story with data.

You could have an air-tight cybersecurity program in place. But if you or your employees mishandle your devices, it can open up the opportunity for hackers to take advantage of the “door being open,” so to speak.

The best way to avoid this is by instituting good digital hygiene policies. SeaGlass Technology succinctly summarizes this term by explaining that it is the practice of cleaning up both electronic- and information-based assets and keeping them updated.

You can do this in multiple ways.

  • For instance, using strong, secure passwords is ground zero for good digital hygiene.
  • So is organizing your digital assets, like documents, files, and folders, so that you know where everything is.
  • Keeping all of your devices up to date is also critical. This includes installing updates and patches as soon as they’re available.

Digital hygiene isn’t just for the boss. It’s something that all of your employees should be comfortable with maintaining to help keep data secure. Take the time to define what the term means and then train your staff to keep up their digital hygiene over the long haul.

At this point, there are too many cyber threats to keep track of. With so many digital dangers lurking around every corner, it behooves even small business owners to take extra precautions.

The good news is that there are easy ways to do so. Find a good IdP. Secure your network. Train your staff to practice good digital hygiene. It’s little things like this that make the difference when a cybercriminal comes knocking.

The post 3 Ways to Protect Your Small Business and Keep Data Secure appeared first on SmallBizTechnology.

]]>
61721
Data Protection: A GDPR Update https://www.smallbiztechnology.com/archive/2022/03/data-protection.html/ Mon, 14 Mar 2022 11:50:37 +0000 https://www.smallbiztechnology.com/?p=61505 A four-year analysis of the General Data Protection Regulation (GDPR) adopted by the European Union reveals that following it was…stupid. That is to say, the right data choice by the U.S. Congress not to follow the European method of data protection brought enhanced data safety. How did we arrive at this point? Protection Fails in […]

The post Data Protection: A GDPR Update appeared first on SmallBizTechnology.

]]>
A four-year analysis of the General Data Protection Regulation (GDPR) adopted by the European Union reveals that following it was…stupid.

That is to say, the right data choice by the U.S. Congress not to follow the European method of data protection brought enhanced data safety. How did we arrive at this point?

Protection Fails in Europe

Europeans do not report that the restrictions have increased their internet confidence. In reality, most poll respondents in the United Kingdom and Germany believe the GDPR will have a neutral, if not hostile, effect.

According to a new Canadian report, the GDPR imposes a massive regulatory burden on regulators and businesses. The GDPR apparently harms small and medium enterprises (SMEs) and increases consumer complexity. Similarly, it includes frustration with endless pop-ups and “consent fatigue,” reduces innovation, and obstructs cross-border commerce.

The lack of EU-based digital businesses development might be a significant indictment of the GDPR. Today, Europe accounts for just 3% of global internet value, and it is on the verge of being surpassed by Africa. Meanwhile, Google (Alphabet), Facebook (Meta), Amazon, and TikTok, a Chinese app, have expanded their market share and profitability in Europe.

The California Consumer Privacy Act (CCPA) has GDPR-style standards, and its high compliance cost is a small company killer.

Fortunately, a realistic solution protects consumers without putting undue strain on businesses and regulatory agencies. The Uniform Law Commission (ULC), a non-profit organization comprised of 350 commissioners selected by the different U.S. states, prepares model legislation to offer consistency and clarity to contradictory state and federal laws.

During the pandemic, hundreds of data protection stakeholders, including ULC commissioners, worked to establish a model code known as the Uniform Personal Data Protection Act (UPDPA).

Protection of Customer Data Needs a Wake-Up Call

The Act establishes fair information practices (FIPPs) for collecting and using personal data. It also specifies compatible, incompatible, and forbidden data use. The Act protects and ensures that consumers have a reasonable cost to regulators and businesses.

The risk-based approach, which balances the interests of consumers and companies while allowing for flexibility and innovation that may benefit consumers, is critical to the UPDPA’s effectiveness. Its emphasis on entities that “keep” data as part of a system of records about individual data subjects for retrieval for customized communication or decisional treatment is a fundamental limiting concept.

For example, there are fewer data breaches before small business audits than after. Another benefit of the UPDPA is that it creates a safe harbor for low-risk suitable activities that do not need permission. These behaviors are in the person’s best interests and are within their reasonable expectations.

For instance, two examples are leveraging location data for a community’s COVID risk assessment and targeted advertising while accessing free content and services. Small businesses are exempt from the UPDPA for practical reasons. The Ukraine offers a grim example. No one wants to repeat these mistakes.

A Requirement for Consent

A requirement is consent for practices that pose a risk. Technology for small businesses always carries risks.

When sensitive personal data is breached — such as race, religious belief, gender, sexual orientation, citizenship, immigration status — it’s legally actionable. Even more so for financial account numbers, Social Security numbers, government-issued identification numbers, and real-time geolocations. Criminal records, medical diagnoses, or information about children under the age of 13 is also a growing risk.

Prohibited behaviors include shame, ridicule, intimidation, harassment, or identity theft that is carried out without appropriate security. These might result in financial, bodily, or reputational damage. Selling personal data for marketing purposes is an incompatible activity as well.

People also have the right to a copy of personal data and the ability to rectify and change it under the UPDPA.

Data controllers must follow a clear and easily accessible data privacy policy that discloses the types of personal information kept, notification of practices, procedures for responding to data subjects’ rights, applicable state and federal laws, and any voluntary consensus standards (VCS) they use.

VCS is a collection of user-developed, bottom-up tailored rules for specific applications, services, and contexts. Therefore, the office will notify the appropriate attorney general if they encourage innovation and standardization for the sake of online data protection.

Oklahoma, Nebraska, and the District of Columbia have already enacted the UPDPA. The Act allows states to include enforcement measures from an implementing state’s existing consumer protection law.

However, state attorneys general may issue regulations to execute the Act. They are expected to work together to promote consistency in enforcement. Private action delays the adoption of federal internet data protection laws. The UPDPA leaves that up to each state.

The post Data Protection: A GDPR Update appeared first on SmallBizTechnology.

]]>
61505
Technology Changes Retail Frontline Experience https://www.smallbiztechnology.com/archive/2022/03/technology-changes-retail.html/ Fri, 11 Mar 2022 10:20:14 +0000 https://www.smallbiztechnology.com/?p=61487 The cash register, formerly the most sophisticated technology in retail establishments, is nothing more than a calculator and cash drawer. The cash register was formerly the most sophisticated technology in most retail establishments, yet it was nothing more than a calculator with a cash drawer. It’s a new day! The consumer experience has been altered […]

The post Technology Changes Retail Frontline Experience appeared first on SmallBizTechnology.

]]>
The cash register, formerly the most sophisticated technology in retail establishments, is nothing more than a calculator and cash drawer.

The cash register was formerly the most sophisticated technology in most retail establishments, yet it was nothing more than a calculator with a cash drawer. It’s a new day! The consumer experience has been altered by mobile shopping applications, self-service kiosks, and more. The employment experience is often relatively low-tech. Therefore, as long as consumers desire to buy in shops, we’ll need real people to welcome, assist, and ring up their purchases.

Fewer retailers are using new technology in frontline personnel processes. With smart workplace technology integration, you can enable your sales associates to work more intelligently, efficiently, and effectively to support your brand and clients. However, you’ll need all the edge you can get, now that the USPS is promising even slower, messier delivery.

Modern technology is changing the rules for frontline staff in three ways.

1. Keeping technology in order.

If your workers can’t keep up with everyday activities like stocking stores and scrubbing restrooms, customers will suffer.

Many businesses now use task-management applications with reminders and even gamification to help staff remain on track. Instead of confusing lists pinned to break room bulletin boards, managers may utilize analytics to predict worker needs and online calendars to openly handle shift assignments.

But employers should be cautious. Salespeople aren’t interchangeable cogs, and you can’t expect them to be delighted if a computer rearranges their schedule or alters their shifts at the last minute.

Therefore, they utilize technology to listen to their employees and create fair timetables, enabling people to voice their preferences and preserve a feeling of autonomy.

2. Promoting new forms of connectivity.

ABC stands for “always be connected” for today’s sales teams.

Great teams join together and share their ideas, know-how, and insights to become more than the sum of their parts. Connectivity allows employees to learn from one another, fix errors, and push each other to new heights.

Of course, technology makes this possible. You can’t genuinely cooperate if your only chances to connect are all-hands meetings or daily breaks.

Instead, we have news feeds, instant messaging, push alerts, and social media. It enables managers to listen and learn from their staff. It enables us to collaborate in real-time, turning sales teams into a cohesive unit focused on success.

3. AI augmentation.

While AI may not seem like a natural match for retail personnel, there are several ways that AI may help frontline staff.

So, instead of traversing the aisles with a clipboard and stitching your notes together later in Excel, machine vision can manage inventory. Consequently, improve displays based on photographs collected in seconds by smartphone and automatically stitched together.

As a result of their performance and the experiences of others in the business, machine learning can intelligently curate the optimal learning experience for every employee. Consequently, AI systems can pool data from numerous shops.

Moreover, AI can quickly identify abnormalities like underperforming SKUs, price problems, inventory difficulties, and offering fixes.

Integrating AI capabilities into sales staff operations allows them to do extraordinary things.

Retail associates are technology educators.

Assisting retail associates with technology may improve their experience by increasing efficiency, decreasing active labor, and allowing them to think creatively and interact.

However, the goal is to integrate these technologies into a sales associate’s daily routine. Beginning with checking their online schedule to traversing the shop floor to check inventory.

Therefore, discuss a fresh idea or finish their shift by reading a learning resource to improve their skills. Right present, every retailer has labor concerns.

Recruiting and retaining brilliant workers will be simpler for merchants who consider their frontline personnel genuine knowledge workers. That is to say, provide them with intelligent mobile tools.

Giving retail employees digital superpowers and eliminating tedious work and hassles would help them learn quicker. Additionally, they stay happier, more engaged, and more likely to stick around.

After all, you rely on them to represent your brand, promote your goods, and build consumer connections. Therefore, this profession demands intellect, charm, efficiency, and competence. Employees, consumers, and the company benefit from incorporating cutting-edge technology into retail workers’ workflows.

In the end…

Keep checking your technology pulse. Don’t allow your business to get behind the 8 ball.

Make sure your small business knows how to keep up with the fintech crowd. Consumers will pay more for exceptional service, so just make sure you’re the first provider that comes to mind!

The post Technology Changes Retail Frontline Experience appeared first on SmallBizTechnology.

]]>
61487
Supply Chain Worker Shortage: SMB War Stories https://www.smallbiztechnology.com/archive/2022/03/worker-shortage-supply-chain.html/ Thu, 10 Mar 2022 12:35:51 +0000 https://www.smallbiztechnology.com/?p=61475 Everyone has a notion about why manufacturing and supply chain organizations can’t find personnel. Worker shortages are everywhere. Lack of child care, desire for a remote position, and fear of COVID are valid concerns for just about any worker. Therefore, these issues need to be addressed. The rumors distract Mike Kinder, CEO of Veryable, a […]

The post Supply Chain Worker Shortage: SMB War Stories appeared first on SmallBizTechnology.

]]>
Everyone has a notion about why manufacturing and supply chain organizations can’t find personnel. Worker shortages are everywhere.

Lack of child care, desire for a remote position, and fear of COVID are valid concerns for just about any worker. Therefore, these issues need to be addressed.

The rumors distract Mike Kinder, CEO of Veryable, a digital platform for finding on-demand labor for manufacturing and logistics.

“We believe we are getting sidetracked by headlines rather than what is real,” he remarked. Kinder calls it a full-frontal attack on small enterprises, and most manufacturers are small businesses. It’s almost like being twisted into a Zen position.

However, it’s hard to argue with that. Initial lockdowns deemed certain firms critical and forced the remainder to shut, favoring big enterprises.

Then came government assistance packages that increased labor costs, affecting small enterprises that can’t easily sustain significant increases in labor costs. And when they ran out, inflation soared, pushing up labor prices.

That could be difficult for smaller enterprises.

Workers can’t have business as usual.

Kinder’s claims are not unique. Carol Roth is the author of The War on Small Business: How Government Used the Pandemic to Crush America’s Backbone.

There has always been an unfair advantage. Fees, taxes, and restrictions disproportionately affect small firms, particularly extremely small enterprises. This was increased by COVID decisions.

Therefore, these establishments also provide nail care and grooming services for your pet. But your neighborhood beauty parlor was closed so you couldn’t do the same.

And such judgments were not data-driven. As a consequence, many small enterprises have been permanently shuttered. Workers gone. After that, it’ll probably be a few million. Now we have chronic shortages of almost everything as a result of it.

Kinder says that the supply chain fractures if something attacks one segment as non-essential. However, their game is one of compliance. Crossing your neighborhood or state might cost you your job or your organization. It was a dogfight.

But now that most government employee pandemic aid has ended and there is a lifting of lockdowns in affected regions, the issue is solved? No way.

Worker mega-trends play a role.

We built our firm on a lot of mega-trends, said Kinder. However, the skills gap, delivery deadlines, and technology are a few.

The previous two years have been a temporary amplification of difficulties building for some time. Baby Boomers, for example, assume you had to leave work due to the epidemic. If you were a worker nearing retirement, stay out. Your leaving was inevitable, but this expedited it.

“A primary concern,” says Roth. Government and Federal Reserve choices have damaged the free market.

We did the reverse. Three million Baby Boomers retired early due to financial security. And immigration choices imply fewer legal immigrants in our workforce now than in 2020.

How can manufacturers avoid negative trends? Technology can help. Therefore, work to understand IIoT, 3D printing, and Industry 4.0, Kinder said. Remember to innovate in mature markets like manufacturing and supply chain. “What do we need to look like in five years?” Most can’t, but you need to know for today’s choices. And for today’s workers.

Roth emphasized tech. Companies should examine how technology replaces humans, she says. However, they must dispel their anxieties.

For example, people fear autonomous vehicles, yet they may be beneficial if we lack drivers. Automation in the manufacturing and supply chain frequently replaces challenging, risky, and unpleasant employment while generating higher-tech opportunities around new technology.

Therefore, it’s critical business leaders utilize such facts to dispel Roth’s worries of employment worker losses.

Adjust for the human element.

But she emphasized not ignoring the human element.

Therefore, the number one thing employers can do to address the workforce mismatch is make hiring simpler. Because it’s challenging to recruit, just six million of the country’s 31 million small enterprises have staff.

Look for ignored areas. Second-chancers are one group – several non-profits try to encourage the employment and education of former inmates.

Think about how you can change immigration policy. However, talk to your workers about how you can help them in the production and supply chain.

Workers have great ideas, but corporations don’t always listen. Consequently, they can help you recruit and retain staff.

Of course, Veryable can assist. Surprisingly, they fared well throughout the epidemic. Gigafund led a $31.9 million Series A financing last summer. In the next several years, they want to expand to the rest of the nation, with 20 outlets. 40 percent of working-age people are unemployed, Kinder remarked.

We want to tap into that resource to support our supply chain firms. Workers will thank you later.

The post Supply Chain Worker Shortage: SMB War Stories appeared first on SmallBizTechnology.

]]>
61475
How to Use Tech to Grow Your Small Business https://www.smallbiztechnology.com/archive/2022/03/tech-grow-your-small-business.html/ Wed, 09 Mar 2022 13:25:07 +0000 https://www.smallbiztechnology.com/?p=61459 Congratulations if your one-person small business makes a million dollars a year — that’s a great tech-driven success worth celebrating. Ascending to that tech level is no simple task, especially considering the supply chain headaches companies both big and small now face. On a regular basis, and with no sure solution in sight. It’s enough to […]

The post How to Use Tech to Grow Your Small Business appeared first on SmallBizTechnology.

]]>
Congratulations if your one-person small business makes a million dollars a year — that’s a great tech-driven success worth celebrating.

Ascending to that tech level is no simple task, especially considering the supply chain headaches companies both big and small now face. On a regular basis, and with no sure solution in sight. It’s enough to make an entrepreneur swallow a pogostick.

It demands that you be a perfectionist who manages every aspect of your company to ensure it runs smoothly. That amount of control — and fussing over every aspect of your company — allowed you to achieve what many entrepreneurs never do…making $1 million per year.

What’s the next step?

However, those same attributes might help you grow your company to $30 million or more in yearly sales.

Some have purchased and sold over 100 companies in the last 20 years while working for private equity firms. Some have worked with hundreds of entrepreneurs during that period, allowing them to see their strengths and weaknesses.

Experts do observe time and time again that the same attributes that took these businesses to $1 million may keep them from going greater. A “false glass ceiling” prevents many entrepreneurs from scaling their company from $1 million to $30 million to $100 million and beyond.

Is tech trouble a stumbling block?

But, as an entrepreneur, you can learn how to burst past that barrier and other tech troubles. With self-reflection and deliberate action, you can do it with confidence.

Reflect honestly about yourself.

Now is the moment to question yourself whether you want to expand your company. There’s nothing wrong with determining you’re satisfied where you are or even handing over the keys to someone else and leaving.

However, if you want to develop your company, you must recognize that you will need to make some major adjustments.

Time to expand the one-man band?

Until now, you may have been the first-chair performer in every department of your orchestra. In other words, everyone in your company is training with you and follows your lead. You’re in everything, and everyone follows your lead.

To advance, you must cease being the first chair in every section and instead become the conductor. If you don’t, you’ll run out of bandwidth trying to keep up with everything.

Learn to let go. Trust your employees.

Yes, train and coach them, but enable them to handle their own work without your micromanagement. Speak to your peers.

It’s not simple to let go, especially if you’re afraid of new tech.

It’s not simple to let go. Joining a peer network group may help.

Peer networks are a great way to connect with other entrepreneurs who have encountered similar issues. Joining a peer network allows you to discuss issues with other company executives. You may also learn how to adopt improvements that will help you grow your company.

Peer networks are beneficial, but you must be in the correct group for you. People don’t always say what you want to hear.

Worse, you can be among a group of people who can’t assist you because they lack expertise or experience. In short, if you constantly find yourself helping others but not receiving aid in return, you’re in the wrong location and should consider moving on.

Consider a tech coach.

While peer groups may be helpful, sometimes working with a coach who has experience expanding companies to your desired level is preferable.

It’s all about the tech. When you take on a mentor, you have someone who can adjust their techniques and coaching to your individual requirements.

The correct individual may assist you see that your existing success isn’t gone; it simply needs retooling. They may also assist you codify methods and finally overcome your unique restricting issues.

In other words, they can help you go from first chair to conductor while avoiding possible problems.

Executive CEO coaches come in many forms.

They may have a Ph.D. and approach their job academically, or they may not have a sheepskin and have founded and run numerous businesses.

If you choose to work with a coach, it’s critical that you connect with them. It’s the “click.”

The best tech interactions are when it seems appropriate. Don’t be scared to interview many possible coaches before settling on one.

Change gears.

Increasing a company’s yearly income to a million dollars is an impressive tech feat. No doubt about it.

But if you want to progress, you have to accept that the exact things that made you successful might also hinder your progress.

You can take your company to the next level by being honest with yourself and seeking support. Especially from your tech experts.

You may become the unicorn entrepreneur who can take a small business to $100 million (or more).

The post How to Use Tech to Grow Your Small Business appeared first on SmallBizTechnology.

]]>
61459
Fintech: SMBs Are Getting On Board With Digital Payments https://www.smallbiztechnology.com/archive/2022/03/fintech-digital-payments.html/ Tue, 08 Mar 2022 13:55:11 +0000 https://www.smallbiztechnology.com/?p=61446 Experts can teach us how to move toward digital payments and how smaller companies use new fintech trends to smooth out payment operations. Whether you own a marketing agency, a construction company, or a legal office, paying the bills and keeping track of the books is challenging work for any organization. When things go wrong, […]

The post Fintech: SMBs Are Getting On Board With Digital Payments appeared first on SmallBizTechnology.

]]>
Experts can teach us how to move toward digital payments and how smaller companies use new fintech trends to smooth out payment operations.

Whether you own a marketing agency, a construction company, or a legal office, paying the bills and keeping track of the books is challenging work for any organization. When things go wrong, traditional finance and accounting methods have traditionally produced stress for everyone concerned, as well as financial ramifications. However, there has been an inflow of new digital payment solutions meant to assist small firms in developing effective procedures. Such procedures as receiving, collecting, and managing B2B payments help them stay competitive.

Experts teach us how to move toward digitizing payments and how small companies may use new fintech trends to improve their operations since working in the payments industry. And you’ll need a good accountant.

Pain Points in the AR/AP Process

Paper checks still accounted for 42% of all B2B transactions in 2019.

However, there are several drawbacks to this payment method, including high processing charges, payment delays, fraud risk, and even payment problems.

Despite the drawbacks of using analog checks and a laborious AP/AR procedure, many small companies have been hesitant to explore other payment options.

However, Covid-19 and subsequent payment-related advances have expedited the pace of digital transformation. Advances allow for several years of mainstream use of digital technology.

When they switched to a virtual workforce, employees needed to adapt their payment procedures swiftly. Employees couldn’t wait for accounting to cut a paper check. Approximately 82 percent of SMBs stated they were modifying how they processed and received B2B payments due to the epidemic.

SMB User Experiences Improved Across The Board

When digital finance solutions and ERP software first became popular over a decade ago, it was with enterprise-sized businesses in mind.

Because big corporations had the means to adopt, administer, and pay for the platform, the sheer difficulty of handling the corporate finances of massive enterprises would drive the industry.

On the other hand, small and middle-market firms lack the resources to support the technical installation. Similarly, the administration of these solutions.

Still, they do not have the exact requirements of major corporations. Fintech of today is the answer.

Well-known solutions of fintech have leaped on the potential to innovate as players struggle to scale down their platforms for smaller sectors. Consumer expectations have shifted beyond the applications they use in their personal lives. Consumers are now expecting the same from the tools they use in their professional life.

Fintechs are creating platforms that aren’t reliant on having dedicated team members to set up and personalize the software.

Card providers aim to dominate the end-to-end process of spending and cost management. SMBs may choose from various technologies to fit their specific financial requirements, including quick onboarding for their finance personnel. The tools are easy to use and accessible, with peer-to-peer distribution and a straightforward approval structure.

The Rise of AP Digitization

There has been an increase in Accounts Payables solutions attempting to address several of these issues. Streamlined workflow, cost reductions are among the first advantages. Enhanced cash forecasting, speedier settlement, and improved customer-supplier relationships are a few more advantages.

However, many businesses invest in AP automation solutions to help with invoicing processing.

New automation technologies are features to automatically code bills and identify data. The abilities grow to automate approval procedures, and even warn things like duplicate invoices and other abnormalities. Roughly 58.7% of firms report they’ve observed fewer invoice processing mistakes after using AP automation technologies.

Cards That You May Use Virtually

Many companies have also embraced a virtual card model. The model allows workers to make purchases and process payments using a single card number.

Of course, it has a spending limit, ensuring more security and transparency.

Virtual cards provide companies with robust controls and real-time data to help them monitor and manage their expenditure. Virtual cards’ digital nature enables organizations to improve their accounts payable operations.

Therefore, the digital nature will address various payment and expenditure management difficulties.

Trends in Digital Payments in the Future

Many of the innovations that Covid-19 expedited are here to stay. That is to say, the digital payments sector is continuously developing as the globe opens up again.

According to PwC, the move toward digital payments and a cashless society will continue: from 2020 to 2025. Cashless payments will rise by more than 80%. However, experts also identified digital wallets as one of the main trends driving the change. Equipped with the usage of digital wallet-based transactions, experts want to see an increase of 7% this year.

Traditional payment providers will engage with fintech and technology providers to develop and fulfill consumer and company demands. Respondents who provide this information were 86% of the financial sector.

Adapting to a Changing Market

Today’s entrepreneurs and investors are more eager than ever to upgrade the financial services sector.

In 2021, 82% of Americans utilized some digital payment. Therefore, these same consumers are pushing harder than ever for their commercial applications and service providers to give comparable consumer-like experiences in their regular business interactions.

Banks are rushing to compete, focusing more on innovation initiatives to satisfy the demands of clients. Numerous fintechs provide innovative expense management and bill payment products, as well as “neo banks” venturing into the commercial sector to service the needs of small companies.

Small companies who want to improve payment and cost procedures should speak to their bank and credit card partners about new digital payment alternatives. Companies will be spoiled for choice when implementing digital payment solutions.

That is to say, big changes are afoot with fintech upsetting the industry and banks establishing competing options. As a result, businesses will benefit from improved cash flow management and simplified operations. It all boils down to how loud the chorus sings above the band.

The post Fintech: SMBs Are Getting On Board With Digital Payments appeared first on SmallBizTechnology.

]]>
61446
The Four S’s of Social Media Success https://www.smallbiztechnology.com/archive/2022/03/social-media-success.html/ Mon, 07 Mar 2022 15:20:43 +0000 https://www.smallbiztechnology.com/?p=61589 Social media success has become one of the most fundamental elements for marketing any digital business. Brands simply cannot put it at the bottom of the pile any longer. Social media has become the need of the hour. Be it the provision of content to an audience or an engagement incremental, social media platforms come […]

The post The Four S’s of Social Media Success appeared first on SmallBizTechnology.

]]>
Social media success has become one of the most fundamental elements for marketing any digital business.

Brands simply cannot put it at the bottom of the pile any longer. Social media has become the need of the hour.

Be it the provision of content to an audience or an engagement incremental, social media platforms come in handy. It could ultimately boost the online presence of any business.

Social Media Marketing and Brand Awareness

Social media is all about being loyal and real in your business while presenting your brand in front of an audience. The well-established “captivity” of social media has helped businesses place themselves in the light by which they wish to be seen.

What seemed like a struggling phase without the advantage of social media platforms has become a simplified and smooth process with socializing networks.

And now social media strategies and business marketing plans have become a critical part of digital brands.

When done correctly, your social media campaign can boost brand awareness and recognition globally. It enables your company to receive enhanced digital traffic and social media success.

Most importantly, social media platforms have allowed businesses to interact well with their audience. Brands can use all the various communication mediums to have interactive sessions with their targeted groups.

Below, I’ve jotted down the 4 S’s that can work wonders for your social media success. Use them to craft a flawless social media marketing strategy in the near future. Let’s begin!

1. Setting Goals

Hear me out. Any good marketing plan always begins by establishing goals.

Before designing social media strategy for your business’s growth, you need to understand the objectives of your business. Measure the end results and write down what you want to work for.

Set your goals first. After that, it will be easier to think about a strategic plan. This set of goals and curation of objectives for the core purpose of business helps in inspiring the targeted audience.

Plan to have your social media marketers use the appropriate resources to curate data and publish posts.

Further, social media analytics and tracking tools can be used to measure the performance of the implemented strategies. Key metrics of social media analysis can be used to track your performance so far!

A Few Tips:

The specified data on your posts could also indicate which of your strategies are working and which aren’t. Data must consist of:

  • the popularity of your published posts;
  • engagement of followers on certain posts; and
  • the reactions of your audience.

Creating an objective outline and marking them off after completion would also help you see how far you have come…and what changes you should make now.

The Evaluation Process

Evaluating your goals is also a necessary step in your social media and digital marketing, including SEO, email marketing, blogger outreach, PPC, etc.

You need to stay updated and should make changes depending on your company’s growth. Social media goals further fall into several categories including:

  • increased brand awareness;
  • traffic increment;
  • new leads generation;
  • revenue growth;
  • ideal research of your audience; and
  • more press mentions.

Once the objectives of the brand are identified, it should become easier to achieve them with a strategic plan.

Most of the social media platforms have made it easier to track metrics. And you cannot afford to miss out on this golden opportunity.

By integrating your social media accounts, you can kick start your digital marketing of the business. You can also use the proper analytical tools for impressive growth.

2. Setting Up Profiles

Another important step of social media success includes the setup of profiles and this should be done perfectly.

Take a look and check that each of your information blocks is filled out on your social media profiles and that you have not missed out on any essential points.

Your profile should include the location of your company, contact information, website link, and proper description of your business and services.

With the help of a brief description, you can target your audience. You can provide them with the proper information about your business.

In this way, the targeted group of people can gain valuable insights about the brand impacting their buying decision. Furthermore, this ensures that potential customers would be able to find everything in one place.

Be it the LinkedIn marketing strategy or the Facebook community campaign, you need to set up your profile first to grab the targeted audience.

If you hope to win their trust, your business profile should be set up on each social media platform.

It might be easier for you to present the brand on the local and foreign levels. Once the profiles’ setup is complete, it would be convenient to design their related strategies.

The Benefit of Consistency

At this point, after completing the setup, you also need to make sure that all the information mentioned on the profiles is the same across every platform.

With the absolute same and optimized information across all social media channels, it would also be optimal to measure the SEO performance of your business’s profile and pages throughout the search engines.

Social media profiles can help you to build brand recognition and brand awareness. Keep all the elements the same across the social media platforms including the message and design elements. This would further include the logo, company name, color theme, and profile photo.

When businesses work over their branding techniques, it helps them to build stronger brand recognition in the minds of customers.

3. Strategic Planning

Let’s talk about the third S of social media success and that means strategic planning.

Designing a social media strategy for success is nothing nearly as complex as rocket science as there are several resources that could help you to research and learn from them. Having the right plan in your hand can enable you to maximize your social media efforts, indirectly producing huge efforts.

Be it Facebook, Instagram, LinkedIn, or whatever, businesses have to show up with the strategic planning for their business.

Ensure that all your tactics and tips are simplified and maximized enough for your social media platforms. Reaching out to the audience from the social platforms is easy but keeping them engaged is a bigger problem.

A Few Tips:

First of all, you need to know your targeted audience and should understand what their needs are. Once you know their demands and tailor your business accordingly, it will be easier to come up with a plan.

Also, observe keenly which platforms your audience is spending more time on. Once that platform has been identified, get ready to craft some unique and engaging posts.

It’s quite evident that Facebook, Instagram, and Twitter have become the hot favorite social media channels among iGen. And using them to promote your business is definitely a great idea.

You need to implement the ways in which your brand might gain recognition and worth in the customers’ eyes. Keep publishing the content that could grab the attention of these consumers.

In this way, you should also be able to get in touch with the influencers from your industry. If the influencers would mention you in their posts, your brand would get noticed in amazing ways.

Moreover, take the advantage of social media management tools to track the performance of your business’s social pages. This will also help you to get a bigger picture of how your posts are performing among the audience.

4. Scheduling

The last S in the list is scheduling, which is another most important component to keep your business on track and organized in an effective way.

With the help of a scheduler or scheduling tool, you can post consistently without having to remember to do so. Scheduling is a key factor in social media success. It helps brands to manage their content posting tasks easily.

There are several social media management tools available with the help of which, you can work upon content creation, distribution, and publishing. Schedulers make it easy for business to manage and post their content and social media posts on different platforms.

Be it the LinkedIn, Twitter, or even Instagram hacks of scheduling posts and recycling content, management tools have made it all easy.

Once you understand how social media scheduling tools work, you can easily design and edit the content for future use.

At this point, it is very important to use the right type of social management tool so that nothing could go wrong once you are done with the scheduling of your content.

Once all is done, you can enjoy the perks of sitting back and letting your automated scheduler handle the rest.

A Few Tips:

You can use all-in-one social media management tools such as Social Champ. These can make your life easier like never before. With an internet tool such as this, you are able to upload the content easily and can save the posts for years.

For busy marketers and social media managers, all-in-one automation has been a huge help. These tools also allow you to track the performance of your social media posts.

It’s all good to create a social media calendar and take the help of social platforms management tool. But while mapping out, keep some important tips in your mind. The real key is to share as much as you can rather than promotion.

Don’t forget to link the content to your brand’s website as well. Moreover, check out to post at the best time so the audience’s engagement on your posts is high enough to impress others.

Wrapping Up

Social media success is nothing like rocket science and could be achieved with the above-mentioned 4 S’s of social media.

What you need is a strategic and smart approach towards your business goals. Once everything has been defined, it will become easier for your brand to maintain its reputation in the market of digital businesses.

Consistency is the key to win the audience’s heart and attention, so get the best designers and writers on the board to hit your mark successfully.

The post The Four S’s of Social Media Success appeared first on SmallBizTechnology.

]]>
61589
Opportunity For Fraudsters Digital Dependency https://www.smallbiztechnology.com/archive/2022/03/fraudsters-digital-dependency.html/ Mon, 07 Mar 2022 13:40:06 +0000 https://www.smallbiztechnology.com/?p=61430 For fraudsters, the future of fraud looks bright, but for those of us who rely on technology, it’s a never-ending struggle to keep watchful. Every few years, the speed of the digital revolution accelerates. We are now in one of these eras. For fraudsters, the future of fraud looks bright, but for those of us […]

The post Opportunity For Fraudsters Digital Dependency appeared first on SmallBizTechnology.

]]>
For fraudsters, the future of fraud looks bright, but for those of us who rely on technology, it’s a never-ending struggle to keep watchful.

Every few years, the speed of the digital revolution accelerates. We are now in one of these eras. For fraudsters, the future of fraud looks bright, but for those of us who rely on technology, it’s a never-ending struggle to protect assets.

A genuine present meets a very futuristic future in Experian’s Annual Fraud Forecast for 2022. Like the now-iconic and authentic Tinder Swindler, cybercriminals build each new scam on a new habit. Fraud is always an antidote to action.

NFT? Metaverse? Exercise caution.

In his now-viral YouTube video Line Goes Up, Dan Olsen characterizes the present hoopla surrounding NFTs as a poverty trap.

The creation of the rich and winners puts newbies at risk. Dan says cryptocurrency is a larger fool scheme, where users must encourage others to participate in recouping their investment. This inevitably causes price increases in the small business technology sector.

According to Juniper Research, merchant losses due to online payment fraud would total $206 billion between 2021 and 2025. That’s why organizations need to invest in fraud protection systems to avoid future frauds and losses. Businesses and consumers must be mindful of fraudsters’ ingenuity and agility in our digital-first era, said Kathleen Peters, North American chief innovation officer at Experian Decision Analytics. They use data and sophisticated analytics to assist companies in detecting fraud and safeguarding customers. The way we pay for goods has changed, and it hasn’t only gone more online.

The way we pay increases our vulnerability to fraudsters.

Paying for internet purchases in installments rather than buying everything at once is becoming more popular. These companies didn’t invent the notion. They use credit and installments only for significant transactions.

As a result of making smaller transactions more appealing, in 2021, 45 million BNPL customers will spend over $20.8 billion. Since 2018, the industry has grown above 300 percent annually.

Then there’s Bitcoin. Record investment and hype naturally lead to record frauds.

From October 2020 to March 2021, the FTC recorded over $80 million in Bitcoin fraud losses. Suddenly, a $4.5 billion crypto laundering plan operated by a husband and wife team with a rapper alter ego dubbed Razzlekhan surfaced. Netflix has everything it needs for its next real crime documentary.

Confusion provides an opportunity for malfeasance.

Because cryptocurrency is so new, people will use it to extract, store and hide stolen assets. The size of the business doesn’t matter.

Cryptocurrency is very confusing, says Tina Mulqueen, creator of The Block Talk and Admonsters’ Top Women in Media for 2021.

Fraudsters will exploit any uncertainty. We witnessed that with ICOs and now with NFTs. There are good projects, but investors need to educate themselves about the market. It shouldn’t deter people from using cryptocurrencies, investing in them, or even investing in blockchain.

But it takes practice. The initial measures are to utilize several levels of verification and a hard wallet or “cold storage.”

Decentralization is an intriguing notion since using blockchain — hundreds of online ledgers to verify anything — makes it more verifiable. But customers dislike being misunderstood. It’s the same reason most parents don’t want their kids on TikTok.

Blockchain and crypto will expand. We recently had the first “Crypto Super Bowl” in terms of advertising. BMCS established the first Sumcoin Index Fund last week, effectively one coin that follows the Top 100 cryptocurrencies based on market capitalization.

The metaverse will expand opportunities for fraud.

Then there’s the metaverse, which is currently only partly known.

The idea of effortlessly engaging in a virtual environment isn’t new. They already sell marketers on new income streams from virtual shopping experiences and digital products.

If our workplaces become part of the metaverse rather than simply a Zoom screen, we need to make sure our meta identities mirror what we want to show to the world, our coworkers, or anybody else.

We’re already living in a metaverse of sorts.

For example, this happens if your child plays NBA2k. They play, earn virtual cash, and spend on character costumes, traits, and haircuts. As characters in an evolving online realm, they compete against other online rivals. It’s a pretty basic metaverse.

But it also makes you more aware of the deception.

In the new Horizon Worlds app, parents are already worried. We can already observe concerns with identity fraud in the metaverse. The uncontrolled market for purchasing and selling NFTs will witness significant scam efforts.

It’s impossible to build long-term wealth in crypto and the metaverse. This argument is from Alan Smithson, co-founder of MetaVRse and co-creator of the metaverse’s first mall, set to debut in 2022. Smithson also developed the Metaverse Manifesto, which describes future XR ethics.

Building the future of human connection, cooperation, culture, and commerce requires more responsibility.

The now requires alertness.

Even if the attention shifts to new digital behaviors, ransomware is still a significant problem.

The FBI’s Internet Crime Complaint Center estimates a theft of $133 million between January 1, 2021, and July 31, 2021. The Financial Crimes Enforcement Network (FCEN) reported $590 million in ransomware activity in the first half of 2021, compared to $416 million in 2020. Remember The Tinder Swindler, the cautionary story (no spoilers).

People could create intimate reliable connections without meeting in person since more people used dating apps and social media to find love during the epidemic. A rise in romance-related scams certainly was inevitable. Con artists take advantage of romantic connections to beg for money or a “loan” to pay anything from a vacation to medical expenditures. Nine Perfect Strangers on Hulu highlights this vital story (again, no spoilers).

The key is never to let your guard down, whether in business, cyberspace, or personal concerns. It doesn’t hurt to think like a fraudster in an increasingly virtual world.

The post Opportunity For Fraudsters Digital Dependency appeared first on SmallBizTechnology.

]]>
61430
Five Ways You Can Stay Healthy As a Small Business Owner https://www.smallbiztechnology.com/archive/2022/03/healthy-small-business-owner.html/ Sat, 05 Mar 2022 12:10:03 +0000 https://www.smallbiztechnology.com/?p=61075 Being a small business owner often means that you are the one running the show. That being the case, it’s critical that you stay healthy. In most cases, being the boss is ideal and can lead to many fewer headaches. However, as the person in charge, if you come down with an illness, it’s bad […]

The post Five Ways You Can Stay Healthy As a Small Business Owner appeared first on SmallBizTechnology.

]]>
Being a small business owner often means that you are the one running the show. That being the case, it’s critical that you stay healthy.

In most cases, being the boss is ideal and can lead to many fewer headaches. However, as the person in charge, if you come down with an illness, it’s bad for your small business. And owning a small business can be stressful.

Heavy stress leads to an immune system that is not as strong as usual. Therefore, you are at risk of getting sick more easily. Obviously, you do not want your small business to be abandoned if you get sick. So, here are some tips to keep yourself healthy.

1. Focus on getting good sleep.

Above all else, make sure you are getting an adequate amount of sleep each night.

A lack of sufficient and quality sleep can lead to a huge number of health issues. Poor sleep can cause lessened cognitive reasoning, and even put a strain on your heart.

Owning a small business can be exciting, and starting one can have you busier than you ever thought possible. Sleep may be the farthest thing from your mind in many cases, visit http://affectivebrain.com/?attachment_id=5775. You may be putting in the long hours to see your business grow and thrive.

But if you are getting a good night’s sleep during the grind, eventually your body will catch up to you. When that happens, you will get sick and be forced to take the rest you need.

2. Keep eating healthy.

Time is going to be the one thing you wish most that you had more of. However, as a small business owner, do not allow that to cut into how you are taking care of yourself.

You may not have time to cook or sit down and eat every time you get hungry. And yet, you need to try to continue to pay attention to what you are eating.

Fast food and gas station snacks will not allow you to maintain a full workday energy schedule for very long. Healthy, convenient choices are easy to find if you know where and how to look.

3. Take time for yourself.

You may be thinking that giving yourself a vacation is not going to be possible for years. Yet, it is crucial to maintain your health while you are growing your business.

You do not have to plan for any extended time off. Instead, taking a small amount of time for yourself daily or even weekly will help keep you healthy.

If necessary, schedule this time into your calendar along with everything else. Give yourself an hour of meditation, a yoga class, or even just a walk outside in the sunshine.

4. Pay attention to the warning signs.

It can be easy to get wrapped up in the excitement and overwhelming to-do list of owning your own business. Yet, when burnout happens, it may happen quickly and unexpectedly.

If you’ve been feeling run-down or achy lately, it may be your body trying to tell you something. Perhaps you’re coming down with a cold and you’re overdue for some rest and relaxation.

Or maybe you decided to forgo using protection that one time, thinking it wasn’t that big of a deal. If this is the case, you should schedule an appointment with your doctor–or at the very least use one of the latest in at-home test kits. Through advances in technology, you can take everything from a fertility test to a vitamin D test to a testosterone test at home.

Preventing this type of illness from getting worse will help put you back on the right track for optimal wellness.

5. Exercise and hydrate.

You do not have to stick to a rigid exercise routine to get the benefits of exercise daily.

Even a ten-minute walk has been proven to lower stress levels and improve fitness if you make it a habit. Exercising may also help you focus, sleep better, and stay on the packed schedule you set for yourself.

And while you are exercising, or even if you aren’t, do not forget to hydrate. You would be amazed at the list of positives that comes with having a well-hydrated body.

Being a small business owner does not have to be all about stress and a never-ending to-do list. Put some work into yourself at the front end. Doing so will allow you to put more work into your business in the long run.

Plus, it will help you continue to feel your best throughout the exciting process of building your business.

The post Five Ways You Can Stay Healthy As a Small Business Owner appeared first on SmallBizTechnology.

]]>
61075
Employee Benefits You Must Consider in 2022 https://www.smallbiztechnology.com/archive/2022/03/employee-benefits-2022.html/ Fri, 04 Mar 2022 19:20:24 +0000 https://www.smallbiztechnology.com/?p=61411 Many companies are focused on reducing costs, while others are just trying to keep their best employees. People want to work for great companies, but they also want an excellent employee benefits package to go with that. While a pension and some medical benefits used to be enough, today’s employees are savvier. Employees know that […]

The post Employee Benefits You Must Consider in 2022 appeared first on SmallBizTechnology.

]]>
Many companies are focused on reducing costs, while others are just trying to keep their best employees. People want to work for great companies, but they also want an excellent employee benefits package to go with that.

While a pension and some medical benefits used to be enough, today’s employees are savvier. Employees know that the service they provide a company is worth more than one week of vacation a year.

Here are some of the best employee benefits you must at least consider in 2022.

Remote Working

If you aren’t already offering remote work options to your employees, you are missing out on an opportunity.

Of course, some people love to work the typical 9-5 hours at the office. Yet, many employees prefer to work on their projects from the comfort of home.

There are many reasons that this works well. For those who enjoy it, they feel like remote working offers a better work-life balance. They can get their kids on the bus for school in the morning. There is less time and expense spent on commuting. They don’t have to rush home to start dinner because as soon as work is over, they are home.

Flexible Time-Off Arrangements

Too many companies are still limping along with PTO policies that barely give people any time off.

You’d think that more time off would mean that nothing would get done.

Instead, most companies who offer things like unlimited PTO find that their employees work harder when they work. Plus, they come back from their trips more refreshed.

Home Office Stipend

If you’re going to let people work from home, why not help them build a comfortable home office?

Some employees enjoy a sit-to-stand desk. Others like having multiple monitors to work from. Offering a home office stipend ensures that your staff gets the equipment they need to work from home effectively.

In the end, this benefits your business, because employees will be able to work without as many distractions.

Continuing Education

Many companies offer tuition reimbursement for education directly related to their current position.

That’s great, but what if an employee who works in sales wants to learn more about social media? What if someone in finance would like to learn more about marketing? There are many different options nowadays for people to learn something new.

Employers who offer a flexible stipend to discover new things find that their people stay working for them longer. Plus, they tend to work harder, since you are helping them improve themselves.

Flexible Medical Care

There are some things that medical plans don’t cover. Offering medical care plans that are more flexible will help your staff stay healthier throughout the year.

It’ll also help them with issues like infertility and testing their blood sugar levels at home. While medical plans can cover these things, sometimes they require countless referrals to get what they need.

Finding more flexible plans for your staff means they can get what they need more easily.

Cryptocurrency Investments

Everyone expects some type of retirement plan when they work for a large business.

Typically, this involves a 401K and matching programs. These have been around for decades. Newer companies are now offering cryptocurrency investments instead or in addition to.

Cryptocurrency is here to stay and like it or not. Therefore, you should take advantage of the great opportunities available for people who want to invest long-term.

Diversifying investments is always a good idea. So, when it comes to offering benefits to your staff, why not consider adding crypto as an option?

Paid Parental Leave Programs

Many countries overseas offer very generous paid parental leave programs for both moms and dads. These parents enjoy months off without the added stress of not making enough money to cover the bills.

In the U.S., the FMLA requires employers to hold the position for qualified employees who take time off after having a child. Although, they do not require you to pay your employees.

Some employers have mitigated this issue by offering short-term disability coverage that pays about 2/3 of the employee’s salary. Sadly, this amount is not enough for most people to live off of, especially with a new baby.

The result? Many men and women usually do not take a full three months off when their baby is born.

If you want to stand out in a sea of employers, be generous with your parental leave policies. Offer your staff full pay while they are out and flexible working arrangements after that.

Taking care of employees during this period of their lives will inspire lifelong loyalty and commitment to your business.

Pet Therapy

Some people love animals so much that their presence is actually therapeutic. Offering animal therapy, or allowing people to bring certain animals to work can create a more harmonious work atmosphere.

At first, having a cat or dog roaming around the workplace might seem like more of a distraction than part of employee benefits.

However, pets have a calming effect more often than not. Having a room where people can go to love on some animals may be the stress reliever your staff need.

Discount Plan for Necessary Services

Have you ever bought one of those discount cards from a high schooler who is raising money for their sports? Imagine this type of discount card from work.

Now, imagine that instead of just getting half off of ice cream, you would get 20% off insurance rates. Or, perhaps you could get discounts on home internet and office supplies.

Many employers are now coordinating discounts with a variety of companies to offer their employees discounts on everyday items.

Travel Stipend

Want to be a cool employer? Pay for your staff to go somewhere.

What if you offered incentive trips for people to earn when they did a great job? Or if you offered them a trip for hitting milestones like working for you for 5 years or 10 years?

Can you imagine how excited people would be to work for you? Do you know how easy it would be for you to keep the best talent?

The truth is that two weeks of vacation time and a medical plan aren’t enough to keep the best people. So, to make yourself more appealing to employees, offer a benefits package that stands out from the rest.

If you enact an appealing employee benefits package, your company will continue to be a great place to work.

The post Employee Benefits You Must Consider in 2022 appeared first on SmallBizTechnology.

]]>
61411
Organizing Your Small Business For Success https://www.smallbiztechnology.com/archive/2022/03/success-small-business.html/ Fri, 04 Mar 2022 14:40:26 +0000 https://www.smallbiztechnology.com/?p=61031 Focusing your efforts and energy is one of the biggest hurdles to success we face as people in business. Furthermore, gaining an edge in business can be a challenge. Likewise, as you pursue success, there are many things competing for your time, energy, money, and attention. Thus, you may get too distracted to pay complete […]

The post Organizing Your Small Business For Success appeared first on SmallBizTechnology.

]]>
Focusing your efforts and energy is one of the biggest hurdles to success we face as people in business. Furthermore, gaining an edge in business can be a challenge.

Likewise, as you pursue success, there are many things competing for your time, energy, money, and attention. Thus, you may get too distracted to pay complete attention to any one thing. Whether you’re running a sole-proprietorship, LLC, or some other entity, getting organized and focused is crucial. Therefore, you need to do all you can to gain an edge in the market and over your competitors.

Imagine having more time to devote to what you care about as you pursue success in your business! Similarly, how about having more energy throughout the workday and increasing your sales…without overspending leads and client acquisition?

These ideas may seem like a fantasy, but achieving growth in your business requires time and dedicated focus. When distracted, it’s evident to friends, family, and casual passersby. But a distracted company can quickly lose customers without even knowing why sales are slumping.

1. Consider a workflow audit.

Think about an understaffed restaurant. The kitchen can’t keep up with the orders. People get turned away. The tables are a mess, and the staff is all running around like chickens without their heads.

For a one-time occasion, this level of chaos can be forgivable. But if this is an everyday occurrence, eventually, people will recognize this as a defining characteristic of the restaurant.

If that’s the case, the food better be mighty impressive to attract recurring customers. Otherwise, the restaurant is in for some difficulties down the road.

So taking a look at your workflow and organization can reveal holes in your business. There are some simple steps to getting your business more organized and streamlined.

That way, your customers have fewer hurdles with their transactions, and your logistics are simpler to achieve. You can do five foundational things to simplify your process and make your business engine purr.

2. Create an organization chart.

In every organization, there are roles that people take. You need people for everything from the direction and execution to finding new customers and providing goods and services.

Create a clear organizational chart that defines the roles, details responsibilities, and explains cross-over scenarios. As a result, this chart will make each job more accessible and productive.

It becomes easier to handle tasks and conflicts that may arise when the definition of who runs those becomes clearer.

A by-product of having clearly defined expectations and parameters on which your team needs to focus is increased productivity.

The power of an organization chart is that it will clearly define each role within your business. It will also exemplify how those roles interact and provide an understanding of who can assist them with questions.

For the Mom-and-Pop sole-proprietorship, this organization chart is simple for the decision-making side of the administration.

Of course, the final decider is you, but it can be overwhelming to execute actions. In this instance, hiring outside help, from bookkeepers to marketing, is crucial. Outsourcing for small businesses can include:

  • bookkeeping and accounting;
  • lead generation and marketing;
  • human resources, payroll, and legal;
  • customer service; and
  • logistics and order fulfillment.

Outsourcing is an excellent strategy for startups and developing a long-term plan to scale operations with your business. This plan should reflect these organizational values you’ve established.

You may have fewer roles to delegate and define if you’re running an online business or blog.

3. Declutter your space.

Once you organize your operations, the next is to turn your attention to managing your physical space.

A clean physical room is symptomatic of your org chart’s message that every operation detail is purposeful and thought out. The idea of “everything in its place and a place for everything” should be the mantra of your company.

Every office worker knows how frustrating it is to look for copier paper or find a needed file.

The more organized your office is, the easier people will complete the small tasks. The easier it is to complete the small tasks, the less time detracts from productivity.

4. Improve your workspace for better productivity.

Hand-in-hand with your physical workspace getting decluttered is thinking about the best way to improve your workspace for better productivity.

Creating a workspace that supports the vision of growing your business contributes powerfully to its success.

Little things such as adding plants to the office can increase overall happiness in the space. Overall, happiness is a solid predictor of productivity.

5. Go paperless.

So much time in business gets dedicated to shuffling, organizing, and processing paperwork.

This tactic alone is a significant time suck that can drive productivity into a deep spiral in other areas. For greater success, consider going paperless with almost, if not all, of your documents.

Consider creating a centralized document on your cloud service and having a service such as DocuSign handle contracts.

As a result, this improvement will make finding, organizing, and sharing files easier and help maintain the declutter of your workspace.

Emphasizing Customer Service

With everything you have going on, it’s easy to lose sight of an essential aspect of your business: customer service.

As organizations become more streamlined, they lose the front-facing personality of their customer service operations. Most customers want to be greeted and handled by familiar and friendly personalities. It’s a cornerstone of why some companies have such ardent followers.

Imagine two breweries that offer regular loyalty programs and low staff turnover, making the customer experience an event. One is a welcoming place. Some patrons and team members become friends outside of the workplace, either real or social media. Customer service has created a sense of community.

Alternatively, the other brewery is a wide-open space with over 32 beers on tap for tasting. There is no food or other amenities, but the beer is award-winning. Which is more appealing to you as a consumer: the warm, friendly brewery or the solely product-focused one?

Another benefit of emphasizing customer service is to mitigate any issues and to help foster better brand loyalty.

These aspects are a linchpin to repeat sales and long-term success. Organizing your small business has many upsides, from making your operations smoother and more efficient to becoming more customer-friendly. As a result, you’ll be able to expand your brand and grow more brand loyalty in time.

The post Organizing Your Small Business For Success appeared first on SmallBizTechnology.

]]>
61031
Small Business/Big Business https://www.smallbiztechnology.com/archive/2022/03/small-business-big-business.html/ Thu, 03 Mar 2022 13:20:04 +0000 https://www.smallbiztechnology.com/?p=61392 Small businesses are recognized for being resourceful and imaginative, whether because such qualities are part of their image or resources. Small businesses can teach big companies a few things about innovation. SMB’s are recognized for being resourceful and imaginative, whether because such qualities are part of their image and beliefs or because they have limited […]

The post Small Business/Big Business appeared first on SmallBizTechnology.

]]>
Small businesses are recognized for being resourceful and imaginative, whether because such qualities are part of their image or resources.

Small businesses can teach big companies a few things about innovation. SMB’s are recognized for being resourceful and imaginative, whether because such qualities are part of their image and beliefs or because they have limited resources. Whatever the cause, they deploy and survive on some clever techniques, including the technology of automation.

Firstly, there are many things major organizations can learn from their smaller — but often more innovative — counterparts, ranging from structure to innovation.

1. Consider the company as a small business franchise.

Small companies often turn to franchising for growth. While giant firms may not be interested in franchising, they may discover opportunities to innovate by thinking of their company as a franchise. They might uncover chances for innovation and simplification. That could be if they record and standardize marketing, operations, and sourcing. That is to say as if they were trying to reproduce themselves in new areas.

2. When scaling, maintain a strong culture.

Employees are the actual worth of any company. It is a vital fact that many leaders forget as companies develop. Retaining a strong culture as a company grows is a piece of wise advice that large organizations may learn from tiny enterprises. Therefore, people management is personalized and focuses on culture-driven productivity as small enterprises expand in a “pod-like” structure.

3. Complete small business transactions as soon as possible.

The number of departments through which a single transaction may transit differs between large and small firms. Because they have a flat structure, small businesses tend to react quickly. Yes, screening (for example, marketing material) is beneficial, but time is valuable in any organization. It is critical to carry out tasks in a timely and efficient manner.

4. Quickly respond to customer feedback.

The essential thing to keep in mind is not to over-complicate things. This is something that small firms must do, but the more individuals between the consumer and the decision-maker, the lower the customer happiness. Therefore, they react fast to consumer input by empowering employees close to the decision. Only bring in people with a critical purpose. Consequently, enhancing customer pleasure, loyalty, and revenues become easier.

5. Shorten the time it takes from concept to small business execution.

The idea of execution time-frame is something that tiny firms excel at. Cumbersome processes and coordinating schedules sometimes slow down performing market research and generating a viable product in more prominent firms. For example, smaller firms are far better at transitioning from the strategy to the execution stages — a process that larger enterprises may learn from.

6. Form self-organizing, smaller teams.

Put together smaller, self-organizing teams around particular challenges based on a single metric. This is due to the way small businesses function. Allow these teams to function as a small business, with a lean approach to inventing, building MVPs, failing quickly, and pivoting as required. Also, allow them the time they need and avoid overburdening them with bureaucracy and micromanagement.

7. Be able to quickly react and pivot.

Of course, because huge organizations have smaller staff, they can respond and pivot more swiftly when necessary. For example, the entertainment industry’s maturity has prevented TV networks from comprehending the TV. That is to say, a TV is just a monitor into which you input material. Rather than a “thing” that people would continue to watch with ads. It’s healthy to change your opinion.

8. Allow for quick and easy small business collaboration.

Do your workers know what to do if they have an excellent idea? Although this may seem straightforward, the answer is “No” in many giant corporations. Entrepreneurial individuals generally work in small businesses since there is less red tape and bureaucracy to deal with. However, when developing a brilliant concept, they can rapidly cooperate with their more minor team and put it into action.

9. Put more emphasis on customer engagement.

By their very nature, small companies excel in providing excellent customer service. Daily, they know who their customers are and build meaningful personal connections with them. However, large corporations are often disconnected from their customers and are distracted by the complexity of their operations. Therefore, as a large corporation, is there any way to interact more with your customers and make them the focal point of every choice you make?

10. Promote small business pilot projects.

Allow for trial and error in prototype programs. However, small firms are known for their flexibility, rapid implementation, and willingness to make errors. Therefore, policies, procedures, and processes become increasingly vital. Consequently, firms sustain the brand experience, but they may also stifle innovation and advancement. When large corporations cut the red tape from these procedures, innovation may speed up.

The post Small Business/Big Business appeared first on SmallBizTechnology.

]]>
61392
Small Business Technology: 5 Recent Updates https://www.smallbiztechnology.com/archive/2022/03/small-business-technology-updates.html/ Wed, 02 Mar 2022 16:10:53 +0000 https://www.smallbiztechnology.com/?p=61380 Five technology advancements from the last few weeks — along with an explanation of how they may influence your firm — are highlighted here. As you were busy working for small business success, did you get a chance to notice these five recent technology developments? If not, let’s get you back up to speed. 1. Microsoft offers […]

The post Small Business Technology: 5 Recent Updates appeared first on SmallBizTechnology.

]]>
Five technology advancements from the last few weeks — along with an explanation of how they may influence your firm — are highlighted here.

As you were busy working for small business success, did you get a chance to notice these five recent technology developments? If not, let’s get you back up to speed.

1. Microsoft offers a free tool to help you work more efficiently.

Hey, why not grab it? Microsoft is now offering a free trial of a lightweight version of its productivity program Microsoft Lists to Microsoft Account (MSA) customers.

Individuals and small businesses will benefit from Lists. The new edition of the app seeks to provide a straightforward representation of your most essential chores in one place. Previously, the preview app could only be downloaded as part of a Microsoft 365 subscription.

Why is this significant for your small business?

Some firms install customer relationship management systems and encourage their customers to utilize the system’s built-in tasks. They then share endless to-do lists with their staff. It helps to cut down on red tape.

On the other hand, Microsoft Lists is a simple method for small organizations and individuals to keep open tasks. Additionally, since it’s free (and mobile), you may want to give it a try as a productivity tool for you and your team.

2. Amazon is increasing the cost of its Prime membership.

Amazon stated that it would raise the price of Prime membership. The monthly price will increase from $13 to $15.

For new customers, the increase will take effect on February 18th, and for current customers who renew after March 25th, the growth will take effect on February 18th. However, according to the company, the price rise is due to Amazon’s growth of Prime privileges, transportation expenses, and increased salaries.

Therefore, why is this significant for your small company?

Amazon, Netflix, Microsoft, and other cloud service providers have quietly increased their monthly rates. In consequence, this is the most severe issue with the cloud.

It isn’t a matter of safety.

Software companies can raise our expenses at will since we’re not going to go through the hassle of canceling subscriptions. However and by the way, if you want to cut down on your membership charges, consider utilizing TrueBill to identify and cancel them for you.

3. Employees use cunning ruses on Zoom to make themselves look more active online.

According to a recent study, remote workers have begun to use devious methods to make themselves look busier than they are at home.

Workers utilize methods like angling their laptop cameras in meetings to look more authoritative. However, in addition, they attend Zoom meetings while riding an exercise bike to appear active, healthy, and disciplined. Therefore, to seem busy, 56 percent of survey participants have left meetings for non-existent meetings.

Why is this significant for your company?

Kids are going to be kids. Unfortunately, certain workers feel like there is no choice except to act in this manner.

Childish actions force businesses to impose more stringent regulations on the rest of their teams, regardless of how hard they work. Therefore, experts feel that leaders will minimize this issue in the following years as more firms choose to replace their personnel with technology.

So, if you’re an employee doing this and believe you’re deceiving your boss, be careful. However, you’ll be the first to be replaced in the end.

4. Wrk has received $43 million in funding to assist companies with typical process automation.

Wrk, a Canadian business, has secured $43.56 million in funding. The company helps businesses automate business operations using solutions including API connections, bots, and RPA (robotic process automation).

Clients engage with the firm to enhance automation. They only charge for service upon completion. Wrk intends to utilize the latest investment to expand its platform to fill a need in the automation industry and continue to reshape how businesses operate.

Why is this significant for your company?

In the spirit of automation, here’s a technology that might help your company do more jobs more quickly. Is it compatible with your present system? Find out now.

5. TravelPerk, a small business travel marketplace, has secured $115 million in funding.

TravelPerk, a travel management startup, secured $115 million in investment. Therefore, with corporate travel returning, the firm intends to expand its small and medium-sized business offering.

Why is this significant for your company?

Therefore, if you often travel and spend too much time booking flights, hotels, and rental vehicles, look to this software for budgeting.

TravelPerk will use the funds to assist its business teams in planning in-person meetings and developing its travel offerings. The corporation also intends to grow into other areas, including the United States.

Trying new things takes time and effort. However, given the stakes here, what have you got to lose?

The post Small Business Technology: 5 Recent Updates appeared first on SmallBizTechnology.

]]>
61380
A Guide to Becoming an Effective Business Leader https://www.smallbiztechnology.com/archive/2022/03/effective-business-leader.html/ Tue, 01 Mar 2022 17:00:25 +0000 https://www.smallbiztechnology.com/?p=61551 There are many things that can have a direct influence on the success of a business. For example, one of them is who you have leading the company! But what is a business leader? And what skills and attributes do you need to develop to become an effective business leader? Larger businesses may have more […]

The post A Guide to Becoming an Effective Business Leader appeared first on SmallBizTechnology.

]]>
There are many things that can have a direct influence on the success of a business. For example, one of them is who you have leading the company! But what is a business leader? And what skills and attributes do you need to develop to become an effective business leader?

Larger businesses may have more than one leader for different areas. However, the productivity of the team, processes, and organization is affected by how good these leaders and managers are at their jobs. You can start working towards becoming someone who can effectively manage and lead a business with ease. This guide will give you all the answers you need.

What Is a Business Leader?

Business leaders are at the heart of the company. However, there can be more than one within any organization.

Despite the obvious business leaders being in positions of power — such as the CEO, director, or president — smaller team leaders and managers are also business leaders. They may be responsible for different elements of the company. However, they are there to motivate employees, set goals, and achieve targets to work towards the overall aim of the company.

5 Key Traits of an Effective Business Leader

Of course, goals and outcomes will differ between business and industry. However, there are some key skills that will be present in all effective business leaders.

1. Excellent Communication Skills

Communication is the foundation of success, not only in business but in most aspects of life. Effective business leaders are able to communicate expectations, goals, and instructions with clarity and assertiveness. Likewise, they are also skilled at creating a space where employees feel comfortable to ask for help and guidance.

2. Creativity

An effective business leader is creative in the way that they approach challenges and problems. They are able to develop innovative ways to improve processes, organization, and productivity within their team. On top of this, they can influence employees to also begin thinking through this critical lens and solve problems for themselves.

3. Ability to Give — and Receive — Constructive Criticism

Nobody is perfect, and a business leader knows this. They have the ability to give constructive feedback to their staff in a manner that is not demoralizing. After all, they want their employees to grow, learn and develop their skills too. However, effective business leaders do not just give constructive criticism. They are also open and eager to receive it, using it to better themselves and their leadership style.

4. Ability to Self-Judge

Whilst receiving feedback from others is very useful, an effective business leader can notice their shortcomings themselves. They are able to pick up on areas of themselves that require improvements and work on them. Not only this, but they are not afraid to admit when they make mistakes. Mistakes lead to growth and growth leads to better business outcomes.

5. Works to Motivate and Encourage

A good business leader knows their employees’ professional strengths. They set goals and targets that are achievable and realistic, keeping team members motivated and giving them a sense of achievement. Additionally, effective leaders praise and thank their employees regularly. When people feel appreciated and rewarded, they work hard. An effective business leader knows how to use this to encourage productivity, loyalty, and determination.

Becoming an Effective Business Leader

You will not become an effective business leader overnight. The journey is a learning curve that twists and turns the whole way through your professional career.

And you must never forget that you cannot be perfect. There is always something to learn and further growth to be pursued. However, these methods will have you marching down the right path.

Practice clear communication.

The importance of communication cannot be highlighted enough. If employees aren’t sure what you want from them, you are not going to see the results you want.

Whilst communication is a two-way road, as a leader, you have to set the foundations. Organizing regular team meetings where clear goals can be set and people can provide updates on progress is a great place to start.

Communication as a leader is also about picking up on subtle hints and needs of employees, showing empathy, and being aware of your non-verbal communication. Take note of your tone of voice and body language when talking with employees. You want to be encouraging and open to make them feel comfortable and engaged.

Always look for ways to improve yourself.

You can always make improvements! This is true both personally and as an organization.

For example, studying for a Doctor of Business Administration (DBA) will give you the advanced knowledge and skills to be able to solve complex business problems and develop professionally. Ashton University’s online DBA course has been designed for business leaders, professionals, and future executives to develop an understanding of processes through links to theory, applied research, and in-depth analyses.

Always take the initiative to make improvements to yourself. No matter how big or small, consistently make self-improvements to work towards becoming an effective business leader.

Listen to others.

Listening is a large part of communication. Honing this skill is absolutely critical. As a leader, listening covers a wide range of aspects.

You have to actively listen and respond to your employees. All of them. Whether they are asking for guidance, voicing their concerns, or putting forward a potential idea. You want them to feel respected and valuable, so make time for them and their concerns.

They are coming to you with hopes of change, improvements, or growth. You need to respond in a way that shows they are heard, their contributions to the company are important, and how they are feeling matters to you.

Lead by example.

Everyone has had or has heard about the lazy manager type that barks out orders to everyone else and then floats around not really doing anything. Don’t be that person.

You are the business leader, and if you aren’t working hard, why should your employees? Seeing you actively taking on tasks yourself, working towards the company vision, and putting in effort sets an example to everyone else. You show what is expected. You motivate them to want to work hard for you.

There are some key skills that all leaders possess. Now you know what they are and how to develop them. You are well on your way to becoming an effective and admirable business leader.

The post A Guide to Becoming an Effective Business Leader appeared first on SmallBizTechnology.

]]>
61551
Technology for Management-Free Business https://www.smallbiztechnology.com/archive/2022/03/technology-management-free-business.html/ Tue, 01 Mar 2022 12:10:20 +0000 https://www.smallbiztechnology.com/?p=61363 Will the technology-related small enterprises of the future be coalitions of self-organizing groups? For employee happiness, it’s tops. Experts promote this kind of technology thinking. People use the technological concepts now and for decades, and some firms have achieved success with them in recent years. Others, like Zappos, went all-in but then withdrew their support. […]

The post Technology for Management-Free Business appeared first on SmallBizTechnology.

]]>
Will the technology-related small enterprises of the future be coalitions of self-organizing groups? For employee happiness, it’s tops.

Experts promote this kind of technology thinking. People use the technological concepts now and for decades, and some firms have achieved success with them in recent years. Others, like Zappos, went all-in but then withdrew their support. We will see more confederations of teams that establish on their own, rather than official organizations, in the future. Due to digital tools and platforms, there are no geographical restrictions on who may participate. Already, it’s an element of small company automated marketing campaigns.

In terms of employee happiness, it’s the apex.

Mr. Matt K. Parker embarked on a journey to identify firms free of the command-and-control mentality. The goal is to foster a sense of teamwork and equality.

In particular, he admires those who reject the present trend toward disengagement and skepticism and instead foster joy, purpose, and fulfillment in their lives. Additionally, persons who can harness the power of self-management and intrinsic motivation will be successful. He wants to increase the scope of their social and economic effect across the globe.

Everything came about due to years spent as a programmer in miserable, soul-crushing environments.

Technology must be part of the equation. The title of Parker’s most recent book, A Radical Enterprise: Pioneering the Future of High-Performing Organizations, expresses just that. In recent decades, a small but growing number of businesses have been at the forefront of a new way of working.

He advocates for collaboration and equality rather than domination and coercion. In this working method, dynamic, self-managing, self-linking networks of teams replace static dominator hierarchies, supervisors, and bureaucracy with self-managing, self-linking networks of teams.

It’s cool to be a technology influencer.

An influencer of Parker’s work is earlier works such as Jon Husband’s “wireacracy.” The technology-enabled organizing principle informs the ways of purposeful human activities. Consequently, the structures which constrain them are evolving from a top-down direction.

He looks at supervision to champion-and-channel… championing ideas and innovation. He strives for innovation carried in those ideas. As a result, he channeled time, energy, authority, and resources to test those ideas and possibilities. Technology remains important.

Morning Star is the world’s biggest tomato processor. It maintains a 100 percent self-managing structure that is redesigned yearly via “CLOUs,” according to Parker (colleague letters of understanding). He claims there are no managers or bosses. Instead of working via a dominator structure. However, more than 4,000 coworkers begin each year by gathering as equals, with no formal duties or titles, and creating CLOUs.

The CLOUs layout how coworkers would self-manage all business areas that year, from day-to-day food preparation to equipment purchases and payroll. There are no managerial levels. The company’s colleagues (previously known as “workers”) would manage themselves. That is to say, they went through negotiated responsibilities to their colleagues and the firm as a whole, just as they did in the outside world.

Another example is TIM Group, a London-based fintech firm that uses an internet platform to generate trading ideas and investment suggestions. They formed a self-managing network of autonomous teams with no managers or hierarchy, and they imposed a set of technical restrictions.

Another firm that has used agile approaches to create independent software development teams is Haufe-umantis AG. In addition, they collaborate and do talent management as a software company with 200 workers. Technology is vital.

According to Parker, an autonomous, team-oriented organization has four fundamental characteristics.

Team Autonomy

Because they support total independence, radical collaborative companies generate higher employee engagement and creativity levels. Parker says that they have control over the “how” of their job. Teams also have complete control of their labor ‘where’ and ‘when.’ They choose whether to be spread or collocated. They may be found at an office, at home on a sofa, or the beach. They select whether or not to synchronize schedules to facilitate real-time cooperation. Importantly, radical collaborators select what sort of job they want to do, what kind of career they want to have, and what they need from the organization to acquire all skills they need.

Managerial Devolution

When management “devolves,” it implies the dismantling of the hierarchy in favor of self-managing teams. These networks of teams jointly self-manage the company in fully devolved organizations. While radical collaborators even self-manage traditional management roles like recruiting, dismissing, and onboarding. They even control their remuneration by avoiding coercive techniques such as performance reviews.

Deficiency Gratification

This muddled word implies that independent team-driven businesses should prioritize human needs such as security, autonomy, justice, esteem, trust, and belonging. This isn’t just a nice-to-have arrangement; it also contributes to a foundation of communal trust, which has significant implications for organizational performance. According to Parker, high levels of trust cause radically collaborative firms to demonstrate 32 times the risk-taking. It was 11 times the invention, and 6 times the business success over their typical hierarchical counterparts. Technology is important.

Genuine Vulnerability

These new organizations should be devoid of air. Radical collaborators openly communicate their fundamental ideas, emotions, beliefs, and assumptions, exposing their thinking processes to group scrutiny, criticism, and, in some cases, invalidation. This, in turn, feeds into a learning and collaborative innovation culture across the business.

The post Technology for Management-Free Business appeared first on SmallBizTechnology.

]]>
61363
Payments: The Potential Impact of Business Technology https://www.smallbiztechnology.com/archive/2022/02/payments-impact-technology.html/ Mon, 28 Feb 2022 11:50:59 +0000 https://www.smallbiztechnology.com/?p=61327 Payment systems for business-to-business (B2B) transactions were desperate for an overhaul, and the pandemic only magnified the problem. The pandemic has wreaked havoc on businesses payments in ways our history has not seen in decades. Long-standing business practices are outdated overnight, causing businesses to scurry. The digital age may not be kind to your business. […]

The post Payments: The Potential Impact of Business Technology appeared first on SmallBizTechnology.

]]>
Payment systems for business-to-business (B2B) transactions were desperate for an overhaul, and the pandemic only magnified the problem.

The pandemic has wreaked havoc on businesses payments in ways our history has not seen in decades. Long-standing business practices are outdated overnight, causing businesses to scurry. The digital age may not be kind to your business.

Now, employees must work remotely when social distance regulations are fully implemented, and offices are shuttered. Organizations use digital technology in huge numbers (and at unprecedented rates) to adapt. Companies cut three to four years off digitalizing their customer engagements, supply-chain connections, and internal activities. Consequently, their digital product deployments sped up by an incredible seven years.

People still feel the ramifications of this massive transition inside enterprises. Consequently, the payments landscape is finally changing after a lengthy period of stagnation.

B2B Payments Require a Makeover

Historically, businesses have been hesitant to change their payment methods, citing privacy and security issues and a general lack of demand.

Many businesses still use paper checks as a means of payment. Alternatives to paper payments that coexist alongside checks include the Automated Clearing House (ACH), wires, and cards, but each has its own set of problems, as you’ll see below.

Circumstances are pushing B2B firms to fix old payment mechanisms. These mechanics no longer operate in this digital age due to the arrival of this virtual world.

Businesses today want their payment systems to provide more payment alternatives and process transactions more quickly. Convenience is becoming a need. Modern B2B payments must be rapid, simple, and frictionless, like consumer purchases.

Significant advances in internet security and privacy are assisting in alleviating many of the worries that companies previously had. That is to say, particularly as they pertain to eCommerce and e-payments.

Digital Payment Methods Are Becoming More Global

As the shift from conventional to online commerce gains traction, small business payment solutions must evolve to keep up.

Consumers in the business world are clamoring for contactless transactions, which will increase by 41% by 2020. With such a linked world, contactless payment alternatives are internationally oriented.

With antiquated and sluggish systems, this desire still falls flat.

Technology has started to close the gap through internet apps by allowing for more frictionless and instantaneous cash transfers. While costs for calculating exchange rates, digital wallets, and other eCommerce payment methods may still exist, these solutions are less expensive than credit cards.

Furthermore, other methods such as ACH and wire enable money to be sent considerably more quickly. Machine learning and artificial intelligence (AI) will push the frontiers of banking.

That is to say, as technology continues to find its way into the payments sphere. Consequently, producing a far more fair playing field throughout the world.

Artificial Intelligence’s Ascension

The emergence of artificial intelligence in the workplace could not have happened at a better moment.

The pandemic has resulted in a substantially smaller workforce, which is regrettable. Leaders must simplify tasks for more innovative work with fewer team members. AI provides for a smaller workforce while simultaneously lowering the margin of error.

More mundane duties, such as payment posting and remittance monitoring may be done promptly and perfectly by technology. That is to say, we can automate things that are prone to human mistakes.

We may also train AI to do higher-level jobs like payment behavior analysis, which takes time and effort. Artificial intelligence (AI) for analysis gives immediate feedback on payment patterns and payer behavior.

Use of AI by accounts receivable teams to streamline the whole payment process, eliminate human error, and reduce cybersecurity concerns.

B2B BNPL (Buy Now, Pay Later)

BNPL has lately been seen in B2B sectors. The BNPL option reaches a far larger audience of customers, those people who would not have been able to buy in the past owing to a lack of cash or credit.

The controlled and regular installments — typically with no extra costs — also increase the amount spent on every transaction. The “loan” does come with a bit of a fee for the seller.

Still, with AI’s advancement, they may conduct a thorough risk assessment based on a customer’s previous transaction data to ensure payback. This is another example of artificial intelligence (AI) revolutionizing the payment industry.

Cryptocurrency’s Function

Payment choices are multiplying due to the emergence of AI and the slingshot effect of the pandemic.

Don’t overlook cryptocurrency when contemplating the future of contactless digital payments. Although there has been an increase in digital payment choices in the last year, we will require a greater emphasis on worldwide solutions.

While digital wallets and QR code payments are convenient, they can have drawbacks. These payment alternatives are related to specific financial institutions and operate in local currencies.

Instead, Bitcoin employs decentralized finance (defi), eliminating the need for private institutions or third-party intermediaries. Furthermore, cryptocurrency’s single currency would remove the need for complicated currency conversion formulae.

Of course, like with everything, there are hazards to consider. Cybersecurity is a significant problem because the whole procedure and currency are online. There is still a lot of progress before the world adopts cryptocurrency and defi, but it is the way of the future.

A crucial conclusion from the pandemic’s digital breakthroughs is that technology evolves at breakneck speed. To be relevant, businesses must stay ahead of the curve.

As your business grows, look to technology for a more streamlined approach to payments and a lower margin of error.

The post Payments: The Potential Impact of Business Technology appeared first on SmallBizTechnology.

]]>
61327
How to Foster Meaningful Connection Among Your Hybrid Workforce https://www.smallbiztechnology.com/archive/2022/02/meaningful-connection-hybrid-workforce.html/ Fri, 25 Feb 2022 20:05:07 +0000 https://www.smallbiztechnology.com/?p=61519 COVID-19 has helped create a new hybrid work environment that allows employees to rotate between in-office and remote work. While it has given 70% of the workforce much-needed schedule flexibility during the pandemic, it also impedes their ability to connect with co-workers and form human relationships. Help is on the way! Here’s how you can […]

The post How to Foster Meaningful Connection Among Your Hybrid Workforce appeared first on SmallBizTechnology.

]]>
COVID-19 has helped create a new hybrid work environment that allows employees to rotate between in-office and remote work. While it has given 70% of the workforce much-needed schedule flexibility during the pandemic, it also impedes their ability to connect with co-workers and form human relationships.

Help is on the way! Here’s how you can foster a meaningful connection among your hybrid workforce.

How Connections Define a Workforce

The world might get more digital by the day, but the human connection will always be a fundamental part of the business.

Solid relationships between employees, both in-office and remote, can improve a business’s daily productivity and help build a winning culture.

Remote and hybrid schedules can interfere with productivity. A reported 54% of remote employees have difficulty connecting with their co-workers because their work setting leaves them physically and socially isolated. As a result, they don’t get the same engagement, and the quality of their work can slip.

Aside from productivity and quality, inconsistent engagement among your workforce can bring down other facets of your business, including:

  • employee retention;
  • career advancement; and
  • creation of employee networks.

How to Foster Connections in Your Hybrid Workforce

Leaders in human resources say a tightly knit group of employees contributes more to productivity than education, experience, cognitive ability, and personality.

With that in mind, you must find innovative ways to keep your hybrid workforce included and connected. Though you might not see their faces as often, they’re every bit as important to your company’s operations as full-time office employees.

1. Emphasize purpose.

Keep your hybrid employees focused by emphasizing purpose. People who find purpose or meaning in their jobs are more engaged and likely to stay with their organizations. You can instill purpose in the following ways.

  • Structure your onboarding program with chapters, checkpoints, and measurable goals.
  • Encourage them to share winning stories and the progress they’ve made.
  • Let them try new things and tackle new projects as they improve.
  • Provide frequent feedback.
  • Constantly remind them of the bigger picture (how their job makes a difference).

Since hybrid employees often work alone, they might have to interpret instructions on their own. You should establish clear responsibilities and expectations to help them understand the scope of their position.

The tips above will keep hybrid workers engaged from day one and make them feel like an integral part of the team.

2. Keep your communication lines open.

A major factor contributing to the hybrid workforce’s sense of isolation is the lack of communication with peers and superiors. If you’re not careful, your company can become siloed and develop an informal hierarchy…with hybrid employees at the bottom.

To prevent this from happening, you must keep your ears open and reach out to all employees, so they feel heard.

Check your email inbox, give them your cell phone number, and hold periodic check-ins to see how things are going. You don’t even have to talk about work. Just provide them with the opportunity to speak their minds.

When hybrid workers can confidently communicate with their co-workers, they feel more in-tune with the rest of the office and can establish a network to help them advance their careers.

3. Use collaboration tools.

Communication goes far beyond emails and phone calls these days. You must also include collaborative communication methods so your employees can see each other’s faces and engage in group discussions. The following tools can help.

  • Instant Messaging Apps: Apps such as Slack and GroupMe allow your entire team to stay on the same page and give different departments their own group chats.
  • Video Meeting Rooms: Google Meet, Microsoft Teams, and Zoom are platforms where your workforce can socialize remotely. They should hold a video conference bi-weekly or on another regular schedule.
  • Cloud-Based Storage: Use Google Drive or Microsoft Office to store all of your business’s work and relevant documents in one place. Your employees can create, edit, and share their work with ease, establishing chemistry and camaraderie.

Connecting hybrid workers through group messaging, video conferences, and easily accessible documents makes them feel less like a separate group and more like part of the team.

4. Establish rituals and traditions.

From inside jokes to holiday parties, company traditions play an important role in creating a vibrant office culture. Since hybrid employees can’t always participate, you need to create alternatives for them. Some examples might include:

  • shoutouts in emails and video meetings;
  • personalized birthday and holiday messages;
  • food deliveries to remote workers’ locations; and
  • online multiplayer games.

You should also invite hybrid workers to events outside the office, such as fundraisers and happy hours. Make them feel welcome.

5. Create a mentor program.

Assign every new remote/hybrid hire with an in-office supervisor to guide them through the first few months of the job.

It’s difficult for hybrid employees to mesh with the company culture and day-to-day operations because they constantly change environments. A mentor establishes continuity with their schedules and acts as a helpful resource for them.

The hierarchy of employees can be unclear for hybrid workers, but a mentor solves this problem.

Instead of wondering who they need to report to, they can always look to their mentor for assistance. The mentor can also help them set goals, track progress, and potentially advance within the company.

One close working relationship can make all the difference. Set your hybrid workers up for success with an experienced coach.

Keeping Your Hybrid Workforce in the Loop

Isolation and lack of engagement are the main factors that contribute to a hybrid employee’s lack of productivity.

You can alleviate these problems by instilling a sense of purpose, using various lines of communication, and allowing them to collaborate with other workers seamlessly.

You can also make them feel welcome by including them in company rituals and traditions and giving them a mentor. Make them a part of the office loop, and they will be able to establish meaningful connections.

The post How to Foster Meaningful Connection Among Your Hybrid Workforce appeared first on SmallBizTechnology.

]]>
61519
The Best Marketing Automation Tools for SMBs https://www.smallbiztechnology.com/archive/2022/02/automation-tools-for-smbs.html/ Fri, 25 Feb 2022 11:25:15 +0000 https://www.smallbiztechnology.com/?p=61290 Today’s automation technology can help organizations across every sector move all or at least part of their operations to the cloud. It’s now or never to move your automation marketing to the cloud and gain added security. According to marketing expert Clare Price, global corporations have been investing in automation for decades. During the epidemic […]

The post The Best Marketing Automation Tools for SMBs appeared first on SmallBizTechnology.

]]>
Today’s automation technology can help organizations across every sector move all or at least part of their operations to the cloud.

It’s now or never to move your automation marketing to the cloud and gain added security.

According to marketing expert Clare Price, global corporations have been investing in automation for decades. During the epidemic years of 2020 and 2021, that investment paid off handsomely. During the early lockdowns, companies were able to swiftly convert to remote work thanks to automation. Price is the founder and CEO of Octain Growth Systems, a worldwide strategic planning consulting organization that helps businesses increase profits, productivity, and operational efficiency.

Because they had the automatic systems in place, she says, major organizations were in a better position for the hybrid work environment, which includes both in-office and remote employees. Small businesses and solopreneurs, according to Price, did not do as well. When the lockdowns came, they had to scurry to regain momentum.

What’s the end result? Small company owners increasingly see the value of automation in driving operational efficiency in their businesses, adds Price. Today’s technology can help company owners and marketers in any sector move all or part of their activities to the cloud. The following five marketing functions, according to Price, should be automatic.

Appointment Scheduling

Taking your appointment scheduling online allows you to escape the monotony. It provides clients with flexibility and ensures that your time is inviolate when you need it. These are definitely worth a look.

Individual client appointments may be done using calendaring software such as Calendly and Calendarwiz. Try TimeTap for a more comprehensive appointment-setting solution, as well as virtual administrative help for class scheduling and training. Multiple locations, class scheduling, customizable booking forms, and automated payments are all in TimeTap.

Simplybook.me is a professional services booking system that includes online booking, alerts, payments, and marketing incentives such as discounts, gift cards, memberships, and product sales. SimplyBook.me also provides a presence in their professional services directory.

Automation Software for Creating Proposals

Invest in proposal software if your organization sends job proposals manually. Particularly in professional services. Proposal software not only reduces the amount of non-billable time you spend crafting your proposal, but it also keeps track of the prospects’ responses by recording when, what, and how they look at what you supplied them.

Instead of guessing and sending blind follow-ups, imagine knowing when your prospect read your proposal. Imagine knowing which pages piqued their interest.

Was it because of the advantages? Features? Pricing? Knowing this will let you deliver a follow-up message that is tailored to their individual interests.

Proposal tools such as PandaDoc, Proposify, and BidSketch may help you achieve just that. The majority of them provide a limit-free free version or trial. This can help any small business.

Systems for Email Marketing

If email marketing is your major marketing strategy, there are a plethora of efficient and low-cost options available today.

Many basic marketing operations are automated by marketing automation software, allowing your team to thrive in demand and lead creation. Email marketing systems to sophisticated demand and lead generating and prospecting platforms are all available. Marketing automation is an important part of digital and social media marketing’s success.

Management of Customer Relationships (CRM)

One cloud sales enablement tool that no company should be without is a solid CRM solution.

Building customer connections is at the heart of CRM software solutions. They allow your sales force to engage with prospects and monitor their interactions with your company. From start to finish. Contact management, lead management, opportunity management, and sales forecasting are all features of CRM systems.

Integration with Marketing Automation Systems

To make remote work succeed, you must keep customers pleased by providing a consistent customer experience (CX) to each client. They anticipate receiving assistance as soon as possible via a variety of channels and gadgets.

Every provider must now provide an Amazon-like experience to their customers. In today’s trying circumstances, phone and email help are no longer sufficient. With two online CX investments, every small company owner can drastically improve their customer service experience.

Live Chat

Live chat transforms your website from a static informational resource to a real-time customer support center. It helps you to cut reaction times down to seconds rather than hours.

Most significantly, it aids in the growth of your business. According to the American Marketing Association, B2B organizations that employ live chat witnessed a 20 percent boost in conversions on average. Live Chat, ZenDesk, and Olark are the three suggested live chat software options.

Simply said, automation provides both top-line and bottom-line advantages that help your team, no matter how small, increase earnings, productivity, and efficiency.

The post The Best Marketing Automation Tools for SMBs appeared first on SmallBizTechnology.

]]>
61290
Why Do You Need A Budget For Your SMB? https://www.smallbiztechnology.com/archive/2022/02/budget-for-your-smb.html/ Thu, 24 Feb 2022 11:40:16 +0000 https://www.smallbiztechnology.com/?p=61272 Given our limited resources, a small company budget requires careful consideration and preparation to attain effective resource management. Budgets are detailed financial plans for a person or a company. Given our limited resources, small company financing requires careful consideration and preparation. Therefore, budgeting for a small company may assist you in making educated choices, tracking […]

The post Why Do You Need A Budget For Your SMB? appeared first on SmallBizTechnology.

]]>
Given our limited resources, a small company budget requires careful consideration and preparation to attain effective resource management.

Budgets are detailed financial plans for a person or a company. Given our limited resources, small company financing requires careful consideration and preparation. Therefore, budgeting for a small company may assist you in making educated choices, tracking performance, and achieving business goals.

Let’s look at what a small company ledger is and why it’s so important. After all, it isn’t nearly as complicated as the current national budget. (Thank goodness…)

What is the definition of a small company budget?

A budget is a forecast of planned activities over a certain period.

By definition, it’s an estimate of revenue and spending for a given period. You can refer to a budget as a tactical action plan or a strategic business plan blueprint.

These are necessary for small firms for a variety of reasons. However, controlling activities for various categories is part of small company budgeting.

You can work on:

  • cash budgeting;
  • budgets for operations;
  • capital expenditures; and
  • budgets for sales, and so forth.

People may create budgets in a variety of ways. Therefore, every company’s budgetary requirements are unique. The plan may take various forms based on the resources, existing status, and desired goal of the firm. They come in a variety of shapes and sizes, including:

  • one that is set in stone;
  • some budgets that are adaptable;
  • bookkeeping that is built up over time;
  • zero bases for a ledger; and
  • budgets for value propositions.

What is the significance of small business financial planning and budgeting?

Small company budgets are equally as vital as big enterprise budgets. At the very least, budgeting will assist you in keeping track of your income and spending.

Many people are surprised to learn that basic planning may provide more immediate advantages than extensive financial planning, forecasting, and other methods.

Having a budgeting schedule enables you to do the following:

1. Keep an eye on the company’s goals.

The most significant benefit of keeping to a plan is that it pushes you to focus on your company goals.

However, you may utilize your budget as a small company to assist your action plan and put you in a position to accomplish long-term objectives. These objectives might be monetary, strategic, or operational.

Therefore, in your tactical business planning, use your plan as a route map.

2. Obtain financial objectives for your budget.

Financial planning is, of course, the most extensively used strategy. Small companies need a thorough and realistic planning procedure to achieve their financial objectives.

To meet periodic financial objectives effectively, divide your financials into daily, weekly, monthly, and annual plans.

Financials in this manner may assist your small company in meeting short- and long-term financial objectives. Therefore, ledgers may be a great financial planning tool for a new small firm lacking historical data.

3. Keep tabs on your debt management.

Debt is, unfortunately, an unavoidable element of running a small company.

Controlled and planned financial activity, on the other hand, can help you manage your debts. However, budgeting is a sound financial technique for properly allocating financial resources.

Keep track of variations and make adjustments to your financials as needed. You can effectively handle your company debts after controlling your finances.

Therefore, budgetary constraints can accurately define debt management programs.

4. Evaluate your employees’ performance as part of budgeting.

Many small organizations have minimal human resources, yet executives may assess their staff performance through financial restrictions.

Constraints in manufacturing organizations may shape performance and operational schedules.

For example, set labor or volume figures at a manufacturing plant, for example. Another excellent technique to use in small company planning is to compare profits against expectations. Compare each period’s income and spending in detail.

In this manner, you may assess operational efficiency and, as a result, corporate profitability.

5. Prepare your budget for the worst-case scenario.

However, most of us have lately learned the need for emergency preparedness the hard way.

External market issues such as economic recessions, political unrest, pandemics, and other macroeconomic concerns are especially damaging to small enterprises.

Use your budget to assist you in staying inside your budget while still allowing your company to develop.

Consequently, create an emergency savings buffer by assigning a regular percentage of earnings to emergency reserves without borrowing.

6. Organize your financial flow.

Cash budgeting helps in tracking and managing cash flow, which is the lifeblood of any organization. Small firms would struggle to keep up with day-to-day operations if they didn’t have cash on hand.

The majority of small firms have a tight financial flow. Therefore, this necessitates the clever use of monetary resources. Cash flow management helps you make better investment, finance, asset management, and working capital management choices.

7. Distribute resources.

Small enterprises often face a scarcity of resources. You’ll never run out of the stuff you need to be operating if you adhere to a defined budget.

A small firm, for example, might be lucrative yet have little cash flow. Examine your financials to see how you can best deploy these bottleneck resources.

However, to assist your small firm in attaining effective resource management in every area, given possible limited resources, small company budgeting requires careful consideration and preparation. Therefore, implement financial controls across the board.

The post Why Do You Need A Budget For Your SMB? appeared first on SmallBizTechnology.

]]>
61272
SMB Tech News: Apple’s iPhone Will Accept Credit Cards? https://www.smallbiztechnology.com/archive/2022/02/apples-iphone-accepts-cards.html/ Wed, 23 Feb 2022 11:55:35 +0000 https://www.smallbiztechnology.com/?p=61254 This week’s small business tech news: Apple’s iPhone will accept credit cards, rival Square…and more. Did you notice this development? Here are five technological and Gmail developments and how they may affect your organization. They are all about the future of small business technology. 1. It’s possible that Apple’s iPhone could soon be able to […]

The post SMB Tech News: Apple’s iPhone Will Accept Credit Cards? appeared first on SmallBizTechnology.

]]>
This week’s small business tech news: Apple’s iPhone will accept credit cards, rival Square…and more. Did you notice this development?

Here are five technological and Gmail developments and how they may affect your organization. They are all about the future of small business technology.

1. It’s possible that Apple’s iPhone could soon be able to take contactless payments.

According to recent rumors, developers intend to integrate a POS system inside Apple’s iPhone, similar to Square (which changed its name to Block).

According to the source, Apple’s rollout will integrate the feature directly into iPhones, eliminating the need for retailers to purchase additional hardware.

Apple spent about $100 million for Mobeewave, a firm working on a technology that would allow people to pay using their cell phones.

Why is this significant for your company?

Despite how simple it is to take payments with Square, merchants that use the card reader often have to input additional hardware to complete the transaction.

Apple wants to avoid all of that and streamline the process. Is it compatible with other systems? What will the price be? Is this less expensive than Square or other mobile credit card readers? How simple is this going to be? Only time (in the near term) will tell.

2. Citrix, a cloud computing and virtualization company, was sold for $16.5 billion.

Vista Equity Partners, a global investment group, will pay $16.5 billion for Citrix, a cloud computing and virtualization business.

Citrix began as a remote access software provider for Windows computers but expanded its services to encompass networking, servers, and cloud computing.

Yahoo Finance reports that Citrix creates software that allows employees to remotely log on to their company’s programs. A type of product heavily used during the epidemic. That is to say, companies sought reasonable methods to keep distant workers linked to significant operations.

Many people are considering permanent hybrid arrangements for home and office work. It will certainly drive up demand for technologies that make this possible.

Vista and another investor, Evergreen, plan to merge Citrix and TIBCO Software, one of Vista’s portfolio firms, as part of the deal.

Why is this significant for your company?

Prepare for changes if you’re a Citrix user.

According to Citrix, the merger will create one of the world’s biggest software companies, servicing 400,000 clients, including 98 percent of the Fortune 500, and 100 million users in 100 countries.

Citrix’s specified growth plan and SaaS transition will accelerate.

However, to develop hybrid cloud IT strategies and satisfy the objectives of the contemporary organization, circumstances will position the merged firm to offer a complete, secure, and efficient infrastructure for corporate application and desktop delivery, as well as data management.

3. On February 8th, Gmail’s new “integrated view” became available to Workspace users.

Google Workspace will have a new “integrated view” starting February 8th. Therefore, by April, users will be able to view the new appearance automatically.

Why is this significant for your company?

According to Google, the new integrated view will make it easier for users to transition between chats, meetings, and email without switching tabs.

Prepare yourself as you will not have a choice.

However, according to Google, the integrated view will be a “normal experience” by June, without choosing to go back.

4. Microsoft Teams will improve hybrid meetings and add predictive text tools.

System managers will update Microsoft Teams’ mobile app shortly to include predictive text and enhancements to hybrid meetings.

Teams will introduce the “Front Row” perspective to make hybrid meetings seem more like in-person meetings.

Why is this significant for your company?

The predictive text feature’s purpose is to make it more challenging to commit grammatical or spelling mistakes when typing on the fly, mainly as more people work remotely.

However, the new “Front Row” feature moves the videos to the bottom of the conference screen, bringing all meeting participants face-to-face.

5. Tech investment is at an all-time high, and everyone wants to employ programmers.

According to recent research, there will be around 12,800 job vacancies for computer workers in 2021.

This is a 105 percent gain over the previous year.

Therefore, the bulk of the tech job openings was in the engineering and software development sectors. The number of job openings for these positions increased by 88.2 percent year over year, indicating that companies need digital services and products.

Why is this significant for your company?

Tech is still highly hot, and competent internal personnel is difficult to come by.

But isn’t that unsurprising? Or at least expected? The question becomes…did you plan for it?

The post SMB Tech News: Apple’s iPhone Will Accept Credit Cards? appeared first on SmallBizTechnology.

]]>
61254
5 Ways to Engage Your Employees for Building a More Eco-Friendly Brand https://www.smallbiztechnology.com/archive/2022/02/engage-your-employees.html/ Tue, 22 Feb 2022 14:40:02 +0000 https://www.smallbiztechnology.com/?p=61404 Various companies worldwide are committing to becoming sustainable by reducing their environmental footprints and developing eco-friendly behavior at workplaces. How? By engaging employees and building eco-friendly policies together. For example, WeWork, a co-working space company, announced that they’d no longer serve or buy meat products at their professional events. Further, companies such as Starbucks have […]

The post 5 Ways to Engage Your Employees for Building a More Eco-Friendly Brand appeared first on SmallBizTechnology.

]]>
Various companies worldwide are committing to becoming sustainable by reducing their environmental footprints and developing eco-friendly behavior at workplaces. How? By engaging employees and building eco-friendly policies together.

For example, WeWork, a co-working space company, announced that they’d no longer serve or buy meat products at their professional events. Further, companies such as Starbucks have issued statements regarding the non-use of plastic straws to tackle plastic pollution.

Embedding sustainability efforts have a positive impact on business performance. In fact, 80% of customers prefer to buy products and services from companies with a proven record of sustainability regarding reducing their carbon footprint.

Developing an environmentally conscious workplace begins with your employees as your people must believe in your vision and practice sustainable activities before anybody else does. However, getting them excited about simple eco-friendly activities such as putting waste in a bin, saving electricity, etc., is not an easy feat.

Why? Because many don’t care or say that it’s not their responsibility. Or maybe they care but say they don’t have time for it.

So, if you want to take your sustainable strategy to another level, getting your employees involved is crucial for its success. There’s no fixed strategy to engage employees — different techniques work in different situations as companies have different cultures and visions. But, there are a few powerful ways to engage your employees in the company’s sustainability mission. Let’s get into these.

How to Engage Your Employees to Embed Sustainability Internally

Here are five ways to engage your employees for embedding sustainability internally, not just on Earth or Environment Day, but every day.

1. Refine your brand’s long-run mission to include sustainability goals.

All companies have to earn profits to remain in the business, regardless of how it makes those profits. But, the thirst for profits has resulted in the destruction of natural resources and people, especially the most vulnerable populations.

So, the first tactic to engage employees is to ensure that the company’s long-term objectives are aligned with doing good to the people and the environment while also earning profits.

Every organization should define a clear, long-term social purpose in their overall strategy and reflect it through their brand and products.

For instance, in 2010, Unilever announced the Unilever Sustainable Living Plan (USLP). It’s a roadmap for the organization’s growth strategy that explains how the company’s success depends on the success of the people and their environmental impact. This plan outlined three key goals:

  • Enhancing the well-being of over a billion people by improving their overall health.
  • Bettering the financial livelihoods of millions of people in Unilever’s supply chain (such as farmers).
  • Reducing the environmental footprint of the company’s products.

The organization’s social purpose enables employees to tap into some great opportunities to use the brand as a means to express their values and create something meaningful — in and out of work.

In short, this helps them understand the main motive behind the work they do.

2. Impart sustainability knowledge and competence.

If employees want to support their organization’s sustainability initiatives, they must know what sustainability is and how it can benefit society, the planet, as well as the company as a whole. Thus, providing sustainability knowledge and training is crucial in bolstering a “can do” attitude towards creating a sustainable culture.

Many companies feel that only people with “CSR” in the job titles require sustainability training. However, that’s not the case anymore. Professionals at all levels can benefit from sustainability and social responsibility knowledge, such as managers, leaders, consulting professionals, and entrepreneurs.

Companies such as IBM, Marks & Spencers, and Nestle have invested a lot in sustainability training, tools, and systems so employees can learn and apply sustainability in their work.

Here’s how you can train your employees:

  • Host casual meetings over lunch, conferences, seminars, and online training to discuss the different topics on business sustainability. Ask them about their opinions and tips on contributing to creating a sustainable culture.
  • Involve employees when creating relevant, sustainable policies for the company. This way, they will feel that their opinions are valued, increasing their morale and productivity. And, you can get some new ideas for improving your sustainability initiatives, which brings us to the next point…

3. Cocreate sustainable brand practices with employees.

Another effective way to engage employees in sustainability is to involve them in creating sustainability programs.

When companies act on even the smallest idea shared by the employees for the sustainability initiative — such as switching to using digital signatures or investing in office plants — they feel like a vital part of the organization. This, in turn, boosts their morale and loyalty towards the company.

Not only that, companies get a plethora of better and new ideas when they consider the workers’ suggestions. However, employees might hesitate to provide suggestions, especially if their ideas have been ignored in the past.

Therefore, it is essential to provide the right environment where employees can come together and get comfortable sharing their ideas. This might take time but is worth it in the long run.

One way to do this is by creating a green team. A green team involves employees engaged in improving the company’s sustainability.

Here, your employees can share their ideas freely and make decisions regarding their implementation. You can also gather more ideas during periodic staff meetings or send out an employee survey.

An excellent example of this is Marks & Spencer. An employee suggested placing clothes-recycling boxes in its stores to provide income for the International Oxfam movement. The idea was highly supported by the board and achieved tremendous success.

4. Gamify sustainability adoption.

Want to make your employees sustainable while entertaining them? Gamification is your best bet.

Nowadays, many organizations have started turning to gamification to engage and influence their employees and participate in sustainable initiatives. Basically, it uses gaming elements such as rewards and points to boost employee engagement in various activities.

Plus, it makes learning and training more interactive and fun.

Microsoft created the “One Drop of Life” app to raise awareness of the global water crisis among users. In this app, players have to navigate a water droplet through a maze full of twigs, leaves, and toxic waste to reach the collection of droplets.

If the droplet touches any garbage, it will become contaminated, and the game is over. At the end of each round, a factoid bubble appears, mentioning a fact about global water shortages. Such apps and games help employees learn about global issues and develop ideas to tackle them.

Furthermore, creating point-based leaderboards is an effective technique that appreciates the employees who participated more often in the company’s sustainable initiatives.

WeSpire has created a gamification platform where users earn points for completing various sustainable actions. For example, using eco-friendly products, recycling, or coming to the office via public transport.

Points are displayed on the leaderboards and shared on Facebook, inspiring positive change in others.

The platform has become a massive success that companies like Sony and McDonalds use to introduce their sustainability challenges to their employees.

5. Make your sustainability efforts visible.

Today, more and more companies are becoming eco-friendly, but they don’t provide any specific information on how they’re making a positive change for the people.

Also, announcing that sustainability is essential and doing nothing about it is a major step towards failure.

If you want to truly incorporate sustainability in your organization, you have to show it to others, including your employees.

From the hand soaps, paper towels, and toilet paper in employee bathrooms to whether or not you’ve installed durable, commercial-quality EV charging stations for businesses in the parking lot, these decisions create a domino effect.

Visibility plays a crucial role in changing employees’ beliefs and influencing them to contribute to various sustainable initiatives.

One way to boost visibility is to have clear indicators that you are tracking and sharing the progress with the employees — whether by posting updates on the employee news channel, communicating it in the regular meetings, etc.

Only when the employees understand your sustainability efforts and how you’re moving towards them will they be more enthusiastic in contributing towards the same.

Furthermore, it is also necessary to celebrate successes — both big and small. Employees must feel that they have played an enormous role in achieving the company’s goals.

Symbols and signage are also effective tools to grab people’s attention towards the company’s commitment to sustainability. For example, Marks & Spencers has put up numerous signs to encourage their employees to take the stairs instead of an elevator, even if for a few floors only.

Wrapping Up

Sustainability initiatives are excellent for the people and the planet and also for boosting workplace morale. Including your employees in your ecological vision and influencing them to participate in different sustainable initiatives can go a long way toward making them satisfied and great ambassadors for your company.

The above tips can help you engage your employees, helping align their personal goals with those of your brand.

Equip them with the tools and tips to practice sustainability. Show them how their contributions help towards a greener world. When they feel proud for bringing a positive change, they’ll become more driven to work.

The post 5 Ways to Engage Your Employees for Building a More Eco-Friendly Brand appeared first on SmallBizTechnology.

]]>
61404
IRS Limits QSB Stock Tax Exclusion https://www.smallbiztechnology.com/archive/2022/02/tax-exclusion-limits.html/ Tue, 22 Feb 2022 12:20:44 +0000 https://www.smallbiztechnology.com/?p=61192 Filing the document Form 8275 with your tax return is somewhat akin to waving a red flag in front of the IRS and requesting to be audited. The IRS published tax guidelines restricting the scope of section 1202. Section 1202 allows taxpayers to exclude capital gains from the sale of QSBS provided specific requirements are […]

The post IRS Limits QSB Stock Tax Exclusion appeared first on SmallBizTechnology.

]]>
Filing the document Form 8275 with your tax return is somewhat akin to waving a red flag in front of the IRS and requesting to be audited.

The IRS published tax guidelines restricting the scope of section 1202. Section 1202 allows taxpayers to exclude capital gains from the sale of QSBS provided specific requirements are satisfied.

This is one of the IRS’s strictest gain exclusion rules. Will it impact the growth of small businesses?

The latest recommendation was CCA 202204007 (November 4, 2021), which went public on January 28, 2022. This guidance comes from the IRS Office of Chief Counsel in Washington, D.C. To avoid fines, taxpayers must have “substantial authority” for the tax treatment of an item.

Significant authority correlates to a 40% success rate. Filing that document with a tax return is like waving a red flag in front of the IRS and requesting to be audited.

CCA

CCA taxpayers sold appreciated stock and claimed capital gain exclusion under section 1202.

The CCA examines whether the firm is involved in a qualifying trade or business (QTB). Except for those designated in section 1202(e), every company is a QTB (3). The applicable exclusion is for “brokerage services.”

The IRS decided that the taxpayer was not a typical broker since it did more than an intermediary. The judgment narrowed the brokerage services exception, allowing more taxpayers to qualify for the QSBS deduction.

Officials summarized this judgment before.

Potential lessees utilize the site to make nonbinding reservations for particular amenities. Likewise, once a lessor and lessee have agreed, they sign a lease agreement and make all lease payments online. The website also hosts web pages for lessors to use to lease their facilities.

Brokerage Services

The IRS found the company’s business of administering the website includes “brokerage services” based on these facts, which may surprise the taxpayer. After all, the firm acts as a mediator between lessors and lessees, which is exactly what a broker does.

The IRS concluded that neither section 1202 nor case law defines “brokerage services.”

It next examined the definition of “broker” in the dictionary and other sections of the Internal Revenue Code that provide similar exemptions for brokerage services. The IRS defines a broker as one who works as a middleman and one who is hired by another to negotiate contracts or act as a mediator, particularly between potential buyers and sellers.

The IRS noted that there are different types of brokers. Just because you don’t usually get the reference as a broker does not exclude the likelihood you are one.

The IRS looked up similar tax rules. One section on information reporting described a broker as “anyone who routinely acts as a middleman about property or services” for a fee.

Although the requirements in that part restrict information reporting to brokers who only deal in specific kinds of financial assets, the IRS concluded that the definition of a broker remained wide enough to extend to the company’s internet activities.

The law also contains a broker ordering regulation that applies to different brokers. As used in this regulation, a real estate broker is in charge of concluding the deal, as well as the seller’s and buyer’s brokers.

IRS Rules Tax Provision

For example, a taxpayer provides brokerage services to perform customer transactions and is compensated based on actual trades.

The business operates as a mediator, connecting buyers and sellers, and does more than merely passively display ads on its website. It also does not present consumers with content or targeted advertising based on their search history.

In exchange for facilitating lease agreements between prospective lessors and lessees of real estate, the firm charges a fee.

The CCA is the IRS’s sixth QTB declaration and the first to declare the company is not a QTB. The circumstances of the CCA do not favor the taxpayer. As a result, it is difficult to claim that the new guideline constitutes a paradigm change at the IRS.

The implication appears to be that the IRS is scrutinizing QSBS exclusion claims and will not hesitate to challenge taxpayers’ claims. Taxpayers requesting a QSBS exclusion should record their share and engage with their consultants to ensure sound arguments.

Tax Yourself…to Protect Yourself

In conclusion, tax yourself first. Before the Treasury Department has to do it for you.

However, this means good bookkeeping and excellent data retrieval ability. Use a cloud platform you can trust. If you can’t do it yourself, hire or outsource it.

The rules change constantly. If you can’t keep up, get an expert. Fines and interest on taxes mount up fast. Don’t get caught in that trap.

The post IRS Limits QSB Stock Tax Exclusion appeared first on SmallBizTechnology.

]]>
61192
Use an Organizational Chart or QR Codes for Reactions? https://www.smallbiztechnology.com/archive/2022/02/organizational-chart-or-qr-codes.html/ Mon, 21 Feb 2022 11:25:18 +0000 https://www.smallbiztechnology.com/?p=61168 Most big firms, particularly those young and developing, find it challenging to create an organizational chart or use QR codes for feedback. Why spend time on an organizational chart when the world is coming apart? That is an excellent question. Most firms see it as a time-consuming corporate activity. And, in the aftermath of shutdowns […]

The post Use an Organizational Chart or QR Codes for Reactions? appeared first on SmallBizTechnology.

]]>
Most big firms, particularly those young and developing, find it challenging to create an organizational chart or use QR codes for feedback.

Why spend time on an organizational chart when the world is coming apart?

That is an excellent question. Most firms see it as a time-consuming corporate activity. And, in the aftermath of shutdowns and a pandemic, it’s more complicated than ever to figure out who is responsible for what.

We all had to make a significant shift in our workplace in 2020, and it seems like everyone has had the same job description since then, namely “additional responsibilities as appropriate.”

Should small companies bother with an org chart in this day and age, when the world and our enterprises are constantly changing? By the way, how’s your tech branding coming along?

Here are several contradictory facts, as well as a preliminary conclusion.

Appropriate business requires reasonable limits. People have seen that clear lines of duty and procedure differentiate the best from the others.

That’s what an effective organizational chart does. Chaos reigns supreme when there are no limits.

Clarity has a nice side to it.

Org charts might be challenging to create, but they give definition and clarity. The loudest voice triumphs when no one understands who reports to whom and who is accountable for what.

And the most pressing need receives attention, even if it is a different voice and a minor requirement.

Is there another advantage? Coworker relationships benefit from clear limits.

How are you navigating The Great Resignation?

And while we navigate the Great Resignation, wise leaders will do everything possible to keep their teams together.

Tight limits result in an inflexible corporation that cannot adapt to changing times and crises. During the chaos of 2020, thousands of firms needed assistance with staffing, payroll, and other pivots.

Agility was a common denominator among the firms that survived (and even thrived) throughout that year. They could all shift, which meant abandoning the formality of “the way we’ve always done things” and the statement “that’s not in my job description.”

The downside of organizational chart technology is that it might make the team excessively inflexible, which doesn’t work in an era when agility and flexibility are becoming more critical.

So, the issue is whether to use an org chart or not. It would be nice to provide a general response because, you know, each team is different.

What works for your team in 2021 may not work in 2022. It’s an art, not a science, to set reasonable limits while avoiding rigidity. And technology can help.

Do employees understand their roles and how the organization runs as a whole?

Is your company’s organizational chart assisting or limiting your ability to complete tasks in a changing environment?

Is it a servant who helps you be more productive or a master who hampers you?

Teams are living entities that evolve throughout the season. Every year, ask yourself these questions.

You’ll figure out the solution and be able to lead your squad to the most excellent decision for the season.

Consider employing QR codes to get feedback from customers.

Almost all customers do internet research before selecting to deal with a company.

An astonishing 79 percent of customers believe internet evaluations of local companies are as trustworthy as personal recommendations from friends or family!

When it comes to a lack of online evaluations for companies, the technology-driven world we live in today provides no room for error.

Getting 72 percent of customers to agree to submit an online review is as easy as asking them and providing a direct link, but how can a company owner be sure that the consumer will follow through? After all, time presses consumers.

QR codes make things easier for everyone.

Convenience is the solution, as it is with almost everything else in the realm of customer service.

No matter how pleased consumers are with the service they received, they are unlikely to look for the company online and submit a review. Some customers may not even know how to use the internet to offer favorable comments.

By using QR codes to collect client feedback, you may prevent these issues from occurring in the first place. Here are three compelling reasons to use QR codes:

  • QR codes may be placed everywhere your consumer could view them. They can scan them quickly and easily.
    • Place a QR code on the front desk if you have a physical location.
    • If not, you may place your review-gathering QR code on the side of business cars, on stickers or magnets, or even as wallpaper on your technicians’ phones so clients can scan it after service.
  • You may customize QR codes to direct people to the relevant website, whether it’s Google, Facebook, or Yelp, depending on where your company would benefit the most from a review.
    • This is also an excellent approach for a company to see which QR codes clients are more likely to scan.
  • QR codes are becoming more popular and helpful.
    • According to a Statista poll conducted in June 2021, 45 percent of U.S. consumers had used a marketing QR code in the last three months.
    • 59 percent expected them to remain permanent.

Why wouldn’t small companies embrace the convenience and accessibility of QR codes to promote good internet reviews?

Who can read QR codes if they don’t have a smartphone?

Even if QR codes get wide use for business and consumer convenience, there will always be a few skeptics.

That’s OK. We all want to make life simpler for our consumers, even those who don’t have smartphones or aren’t acquainted with QR codes.

To avoid any complications, having an employee assist these consumers through discovering your company listing online and getting to the correct page is an intelligent solution.

Using QR codes to generate online reviews is one method to profit from their growing popularity. The fact that 87 percent of customers read evaluations of local companies online should be a primary focus for your small company in 2022.

The post Use an Organizational Chart or QR Codes for Reactions? appeared first on SmallBizTechnology.

]]>
61168
Top Tips to Manage the Busy Tax Season Rush https://www.smallbiztechnology.com/archive/2022/02/tax-season-manage-rush.html/ Fri, 18 Feb 2022 12:55:54 +0000 https://www.smallbiztechnology.com/?p=61266 Business owners and their accountants remain busy dealing with financial numbers throughout the year. But as soon as the tax season comes, it brings along a series of additional responsibilities — tax preparation tasks. It requires significant effort and is time-consuming to pull out the previous year’s receipts and statements. Plus, it necessitates that you […]

The post Top Tips to Manage the Busy Tax Season Rush appeared first on SmallBizTechnology.

]]>
Business owners and their accountants remain busy dealing with financial numbers throughout the year. But as soon as the tax season comes, it brings along a series of additional responsibilities — tax preparation tasks.

It requires significant effort and is time-consuming to pull out the previous year’s receipts and statements. Plus, it necessitates that you work for extended hours, and do everything needed to file accurate taxes and meet compliance.

Why is tax season a crucial time for business owners?

Tax preparation is comprehensive and complex, especially if you do your own business taxes. So, be prepared to pull out considerable time from your daily schedule, putting aside some core roles.

Additionally, since you are probably not a tax expert, you might end up putting your firm at risk of an audit. Here are the most common reasons businesses get audited:

  • typos, errors, or overlooked mistakes;
  • filing wrong forms;
  • reporting incorrect financial information;
  • regularly filing tax returns post due date; and
  • filing excessive write-offs.

Due to the above-mentioned reasons, many firms choose tax preparation outsourcing. This preemptive tactic ensures taxes are managed well in the hands of professionals. However, there are many solutions to prepare your business taxes and make this time a little more manageable.

Six Tips to Deal with the Busy Tax Season

1. Start now.

First things first. Make it a habit of updating your books daily or weekly.

Maintaining your financial information timely can help make things a lot easier for the hectic tax times. Like everyone else, you also don’t want to spend your weekends digging into invoices and receipts to meet the deadline.

Keeping all things aside, though tax season seems a difficult time, you need not worry. Even if you don’t have your financial papers yet, don’t worry! Instead, start today. You can even start now. As soon as something reminds you of taxes, do some work for it.

For example, you can start collecting all the information required and prepare a data set for other processes. Getting started as soon as possible will speed up tax preparation and reduce the associated burden and stress.

2. Review all transactions to ensure accuracy.

When it comes to calculating business taxes, you need high-quality financial data. And to make sure the numbers are correct, bank account reconciliation is the best way to go.

This side-by-side comparison between your company’s books and bank account statements reveals mismatched entries (mistakes or errors). These errors can result in ruining tax calculations.

Bank account reconciliation also gives you more reliable information to determine your tax liability. You should review transactions regularly. Why do this? You must have correct numbers for tax filing to meet GAAP guidelines. By doing that, you avoid penalties and comply with regulations.

Business professionals may also benefit from errors and omissions insurance that shields them against financial errors or negligence.

3. Organize all financial papers.

One of the best ways to make your tax season hassle-free is to update your financial record from time. Also, you want to keep your records organized — always.

The IRS mandates documented proof if you apply for tax deductions. Thus, having an organized, quickly-accessible set of financial records can help reduce tax prep time and effort.

However, if you have never maintained any records, now is the time to spend some hours collecting the required information. This information includes:

  • personal details;
  • business information;
  • important financial documents (like income statements, P&L statements, balance sheets, etc.); and
  • financial reports.

Also, make sure you do it quickly. As soon as you organize the information, it will be easier to prepare tax files. Not only will you be able to find the necessary documents, but you will also file your taxes on time.

4. Take advantage of technology.

Technology has advanced quickly in the last two decades. Today, most businesses depend upon it for many processes. You may also consider leveraging technology for your accounting and tax preparation needs.

A wide variety of software applications are available in the market. These applications can assist with various financial accounting functions such as expense tracking, generating statements and customized reports, determining deductions.

All these tasks are necessary for tax filing purposes. The software can help perform the same easily and quickly, making your tax season less complicated and hectic.

Moreover, various tax institutions worldwide, like the IRS, allow users to file their taxes via approved online tax-filing platforms electronically.

5. Keep yourself updated about tax laws and news.

Tax laws often change. Therefore, even if you have deep knowledge of regulations, it is always beneficial to review them before preparing your taxes.

For example, you might be eligible to file some COVID-related tax credits due to the recent pandemic. But if you are not keeping yourself updated about the latest changes in tax laws, you might miss such opportunities.

Since inflation impacted the economy, the income tax brackets in the U.S. will most likely be higher in 2022. Additionally, some tax rules might be retroactive to the fiscal year 2021-22.

Fortunately, you can keep updated about tax law amendments by subscribing to news alerts and resources providing authentic information. If you cannot find any resources you trust, consult a professional and ask them for help finding resources.

6. Do not hesitate to get external support.

Being a business owner, you likely have minimal knowledge of taxation regulations. However, even if you have excellent tax accounting skills, there’s only so much you can manage on your own.

Tax preparation is complicated. The level of expertise it requires and the sudden increase in tax workload impact the busy tax season’s challenges. If you face issues managing your taxes timely, it is best to seek external support.

The sooner you involve a professional tax preparer, the better you’d be prepared for taxes.

Many businesses consider tax preparation outsourcing a strategic option. Outsourcing ensures timely tax preparation, saves on tax prep costs, and enables in-house teams to focus on daily roles. You may also outsource tax preparation to reap these and other relevant benefits.

Improving Your Tax Season

There are ways you can make your tax season a little smoother and more efficient. If you have a set of documents organized in the best manner, ready to be used for tax filing.

Additionally, you can choose a reliable partner to handle your tax preparation. Doing so will let you have all your focus devoted to core business and growth.

The bottom line is setting yourself up for success allows you to stay focused, even during the busiest tax seasons.

The post Top Tips to Manage the Busy Tax Season Rush appeared first on SmallBizTechnology.

]]>
61266
Bringing Your Clinic Up To Speed: Essential Technology for Every Mental Health Professional https://www.smallbiztechnology.com/archive/2022/02/mental-health-professional-technology.html/ Thu, 17 Feb 2022 13:45:16 +0000 https://www.smallbiztechnology.com/?p=61079 As an independent therapist at your own private mental health clinic, you likely have some unique daily challenges. For starters, it’s essential that you always strive to meet the healthcare needs of the various patients. This treatment is quality, regardless of their particular chief complaint or mental health concern. Failure to do so could put […]

The post Bringing Your Clinic Up To Speed: Essential Technology for Every Mental Health Professional appeared first on SmallBizTechnology.

]]>
As an independent therapist at your own private mental health clinic, you likely have some unique daily challenges. For starters, it’s essential that you always strive to meet the healthcare needs of the various patients. This treatment is quality, regardless of their particular chief complaint or mental health concern. Failure to do so could put both them and your practice at risk.

Furthermore, you also have the added difficulty of being a small business owner, as well. That means that you are not only spending your day seeing patients, charting, and sending out prescriptions and referrals. You’re also working tirelessly to stay abreast of the responsibilities of running your own business. Because of this, it can easily feel as though you’re being pulled in a million different directions at work.

It’s no secret that this industry can start to take its toll on your own mental health. Even if you outsource other facets of your workload, there’s still so much left to be done. Fortunately, technology is completely changing the landscape of the mental health industry, making this much easier to accomplish.

From apps to help you manage your workload to new devices that can provide revolutionary breakthroughs in treatment. The future of mental health is undoubtedly very unpredictable yet also quite exciting. And if you want to remain relevant then it’s vital to consider these four tools and wholly embrace them.

Precision Medicine

Previously, trying to find the correct dosage of a particular medicine for a patient was largely a guessing game. You could make educated estimates based on their age, gender, height, and weight, but it was still an imperfect science. There was a significant margin of error built into every treatment protocol. Thus, it was normal to have to adjust and tinker with their dosage at every appointment.

These days, however, precision medicine is changing all that. Instead of eyeballing the correct amount of medication for a patient, https://www.cdhfinechemical.com/cdh_data/xanax-alprazolam/ a program will return a specific dosage. Using information such as their genetics, lifestyle, and other key considerations, the “one size fits all” method will become obsolete.

Creative Wearables

Mental health patients often do not have the option for clarity like patients with a chief complaint such as a cold or an open wound. Mental health patients often struggle with such a straightforward diagnosis. First, mental health patients may be resistant to meeting with you in the first place. Yet, even after they meet with you, their mental health concerns can make it difficult to be compliant with medication.

For these patients, wearables can completely transform how they approach dosing. These devices can address a wide range of concerns, such as forgetting doses and those who need tactile care. For instance, one device sends a signal to a sensor, letting patients know when it’s time to take their medicine. Plus, it will tell patients when their medications have gotten absorbed.

Another one can be simply slipped into a patient’s pocket or be worn around their wrist. These devices can provide them with the necessary stimulation to change their brain’s waves and soothe them during anxiety attacks. The most exciting aspect of this isn’t just these devices’ efficacy, but also how surprisingly affordable they can be. These factors further increase the reach of these products.

Virtual Reality

When video games and virtual reality first came out, there was a range of reactions. A significant portion of the response to it was a combination of restrained enthusiasm and a touch of necessary caution. After all, couldn’t VR further promote detachment and broaden the divide for people with an already tremulous grasp on reality? And isn’t escapism already largely considered an unhealthy coping mechanism?

The answer to these questions is, in fact, a resounding no. These concerns couldn’t be further from the truth. In reality, VR is paving the way to help improve mental health care multifold. Thanks to the use of this novel technology, therapists can deliver treatment for addiction, eating disorders, PTSD, and OCD. One such use is through exposure therapy, albeit in a safe environment away from the threat in question.

Remote Care

For some patients, it’s not enough to have a desire to get treatment and start down their path toward recovery. They may also have other variables that can prevent them from actually seeking out care in the first place. This is especially true if they struggle with remembering to go to their appointments. Or issues can manifest if they have a disability that prevents them from commuting to your clinic.

For them, remote care can literally be life-changing. Instead of needing to find a ride to their appointment, they can log onto their app and connect with you. In addition, having healthcare at their fingertips can remove any obstacles that may prevent them from getting treatment. Undoubtedly, ensuring that your patients have access to online therapy that takes insurance can and will save lives.

The Future of Mental Health

Innovation is transforming mental healthcare, and it’s a highly exciting time for both patients and clinicians. Even just a few decades ago, we were institutionalizing patients who could otherwise function in society. Worse, we were performing lobotomies on patients and hoping for the best. Thankfully, we’ve made great strides in banishing these types of archaic techniques. However, refusing to adopt new tools can also be a form of unethical treatment.

Finding ways to incorporate these many tools into your practice can take time. It’s understandable if you’re not ready to utilize them all at once. However, try incorporating even one or two of them into your practice. If you do that, you can ensure that you provide your patients with the highest level of care. Plus, you’re making sure your business stays both relevant and solvent in the coming years.

The post Bringing Your Clinic Up To Speed: Essential Technology for Every Mental Health Professional appeared first on SmallBizTechnology.

]]>
61079
SMB Strategy to Survive Disruption: Low Pricing. https://www.smallbiztechnology.com/archive/2022/02/low-pricing-smb-survival-strategy.html/ Thu, 17 Feb 2022 11:10:13 +0000 https://www.smallbiztechnology.com/?p=61244 The following are some strategies for small businesses to succeed during supply chain disruption. Pricing…how low are you willing to go? Supply chain disruption and low pricing are not new phenomena. You don’t have to dig hard to find statistics on it daily. Unluckily, there is no one straightforward answer to the present problems resulting […]

The post SMB Strategy to Survive Disruption: Low Pricing. appeared first on SmallBizTechnology.

]]>
The following are some strategies for small businesses to succeed during supply chain disruption. Pricing…how low are you willing to go?

Supply chain disruption and low pricing are not new phenomena. You don’t have to dig hard to find statistics on it daily. Unluckily, there is no one straightforward answer to the present problems resulting from a perfect storm of various variables. Overseas manufacturers are still reeling from the epidemic’s effects.

Ports are bursting at the seams, and there aren’t enough trucks to transport the requisite amounts of cargo. This involves some deep technology for small businesses.

This interruption has had a significantly negative impact on small enterprises, which cannot typically store products well before the disruption. And we are well aware that this has directly correlated with a dramatic spike in inflation. With many other disturbances we have seen throughout time, this one also offers an opportunity.

There are several ways to prepare the groundwork for taking advantage of these changes as they present themselves. Things like reexamining price seem to be straightforward solutions, yet there are other levels of intricacy involved. Here are five essential questions to think about.

1. What is the nature of your competitive environment?

The first and most important question is…do you clearly understand your competitive landscape?

What strategies are your rivals employing? Is it true that they’re boosting prices? Is it difficult for them to even meet the needs of their most important customers?

Do they have extensive inventories or large capital reserves that they can use to leverage their position?

Of course, most of this will not be made public, but the word on the street may be pretty effective. Contact people in the business to see if you can get a complete view. This will serve as the lens through which you will view all subsequent decision points.

2. Is raising pricing even a possibility at this point?

In light of the nature of the products and services you supply, do you believe there is a chance to boost your prices?

Price hikes might take months to take effect, depending on your company’s sales cycle. This is particularly true for organizations that have long-term contracts.

Pricing is either limited or mandated to some sectors and organizations that provide services to government consumers, such as those in the healthcare industry. Each company is different in this respect, and there are numerous shades of gray around it, but there are some fundamental issues that we can address.

How much of your cost increases do you think you can avoid? In this case, let’s consider the effect of price rises.

The cost of inputs increases for businesses across the board, affecting everything from labor to raw materials and supplies. The same factors that affect offsets apply when it comes to sales cycles. If the cost of inputs increases, there may be a lag before your pricing adjustments become effective.

Price increases may also need to be phased in over time to minimize your clients’ impact. Understanding the potential net impact of price adjustments can assist you in making decisions about the quantity and timing of price increases in the future.

3. Is it appropriate to increase prices at this time?

A firm may decide that increasing prices is not the best course of action despite the challenges and possible effects on profitability.

Using your knowledge of the market environment, do you think this presents a chance to acquire a market share or strengthen consumer loyalty?

Several companies effectively used this technique during the early stages of the epidemic, allowing them to reinforce their position with their consumer base while simultaneously luring customers away from bigger, slower-moving rivals.

The ability to provide excellent customer service may be a much more effective instrument for increasing the long-term worth of a firm than changing price.

4. How much more are you willing to hike prices?

After going through all of the filters up to this point, the next step is to look at the increases’ structure.

Are the price hikes consistent across the board, or are they product-specific? If there is a staggered approach, are the increases in equal increments, or is there a spike followed by a series of more gradual rises? Is it preferable to raise prices faster than the rate of increase in your expenses to stay ahead of rising costs…or is it better to lag?

5. Examine the surrounding environment.

Do the necessary calculations, and determine the prospective consequences. Pricing may be a valuable tool in the middle of supply chain upheaval, but if utilized incorrectly, it can do long-term harm to your company.

Understand the levers you may use and the locations of the ceilings so that you can thoroughly analyze your alternatives. Although pricing may seem to be the obvious solution, is it the best solution? A thorough examination and a deliberate forward-looking approach may make all the difference.

Keep calm and discount mindfully.

Be prepared for however long it takes. Stay focused and hoard energy for the big push.

Know when to pick your battles. Engaging in a price war might do more harm to your business than good. Play the long game, and keep communication lines open with your customers.

The post SMB Strategy to Survive Disruption: Low Pricing. appeared first on SmallBizTechnology.

]]>
61244
Tips for Hiring New Employees at Your Small Business https://www.smallbiztechnology.com/archive/2022/02/hiring-new-employees.html/ Wed, 16 Feb 2022 10:40:01 +0000 https://www.smallbiztechnology.com/?p=61012 With so many people quitting their jobs, there are opportunities in many different sectors of the economy. Between the open positions and the desire to fill them, hiring new employees can feel hard when you can’t seem to find the right candidate for the right price and with the right work ethic. When you are […]

The post Tips for Hiring New Employees at Your Small Business appeared first on SmallBizTechnology.

]]>
With so many people quitting their jobs, there are opportunities in many different sectors of the economy. Between the open positions and the desire to fill them, hiring new employees can feel hard when you can’t seem to find the right candidate for the right price and with the right work ethic.

When you are looking to hire new people, it can feel difficult and trying. Still, there are plenty of things you can do to search for the right people for the job. Below are tips for hiring new employees at your small business.

1. Utilize social media.

When you are hiring new employees for your small business, you should utilize social media to get the word out. Post on social media that you are looking for people to fill specific positions, reach out to possible candidates, and vet the people before you hire them.

Social media is necessary in the world we live in. It’s a good idea to spread the word about what you are hiring for.

You can use LinkedIn for interacting with possible candidates and looking at resumes. Whatever your business is, you should do your best to spread the word and use social media to find the right people for the job.

2. Use career sites for hiring.

Another thing you should do is leverage career sites. With plenty of platforms that act as a middleman between the employer and the prospective employee, there’s no reason that you shouldn’t take advantage of the technology and expertise these platforms have.

With sophisticated algorithms and plenty of candidates to choose from on career websites, there’s no reason you shouldn’t get started on multiple of these platforms.

Of course, some are better than others but if you utilize the various career sites that are connecting companies with qualified workers, you just might be able to connect with the right one.

3. Recruit from colleges.

Freshly graduated college students won’t ask for as much money as veteran workers. They can also provide new and different skills while offering a perspective older people do not have.

If you are hiring new employees straight out of college, you should attend their career events and fairs. Setting up a table or booth at a college, you can interact with students who are about to graduate. You can get a feel for how you will engage with younger workers. You will be able to see the differences in their perspective, skills, and outlook.

Talking to prospective candidates who are about to graduate may offer up some skilled, hard-working, and enthusiastic employees. Give it a try!

4. Conduct video interviews.

Before you have employees come in for an in-person interview, you should conduct interviews over video conferencing software.

You’ll be able to get a feel for your candidates quickly. Right away you will know whether they would fit the company culture and vibe of the job. Are they well-dressed for the interview? Are they articulate? Do they have a good video and audio setup? All the details that you will receive from an online interview can make a huge difference.

You can avoid wasting time and hiring the wrong person because you feel pressure to hire them when they’re in front of you.

5. Have someone sift applications for you.

When you are the hiring manager or the owner of the company, you might not have time to go through all the applications yourself. That’s why you should have someone go through the applications to determine who is not eligible for the job.

This process will help your business eliminate the applicants that don’t fit before the resumes even hit your desk. Not only will it speed the process along, but you will also have a clearer view of what you want and who qualifies based on the small number of applicants that you have.

6. Lean on trusted referrals when hiring.

One of the most effective ways to hire people is through trustworthy referrals. When you trust someone who works with you already or someone you’ve worked with in the past, you will be able to find good workers who are also trustworthy.

Even if you’ve never worked with a person, if you trust them and their opinions, a referral still might work. Referrals are an easy but effective way to interact with new candidates for specific positions. This is especially true when you have very skilled and specialized jobs open.

When you need talented people, you should ask the people you already know who a good fit would be. Referrals can really come in handy when you are looking for new hires.

7. Be upfront about your expectations.

When you are hiring new employees, you should be upfront about what you expect from them. Describe the tasks in detail and be honest about the kind of person you need to do the job.

When you are transparent about the kind of worker you need to take on the position, you will narrow it down naturally. Some people won’t want the job if it doesn’t suit them, or you’ll be able to tell exactly why the person isn’t good for it. You should even have them read the employee handbook to see if they are diligent and a right fit.

Whatever your expectations, when you make them clear you will have a better chance at finding the right person.

Summing Up

It doesn’t matter what business you are in, finding new employees is tough right now.

You may not be able to easily interact with the right candidates, but luckily there are many outlets, platforms, and apps to help you find qualified workers who will be able to get the job done. Whether you are looking for highly skilled engineers or someone to fill an administrative job, you should always utilize whatever you have at your disposal.

Crafting a concise and effective hiring process can facilitate your needs, but the most important thing is to sift through applications quickly, looking for a specific set of standards for the job. Once you have done all you can do, the right employee is more likely to emerge.

The post Tips for Hiring New Employees at Your Small Business appeared first on SmallBizTechnology.

]]>
61012
How To Keep Your Project Pipeline Flowing https://www.smallbiztechnology.com/archive/2022/02/keep-project-pipeline-flowing.html/ Tue, 15 Feb 2022 10:25:47 +0000 https://www.smallbiztechnology.com/?p=60950 It’s that time of year when businesses look ahead to the future. In many businesses, such as construction, there are more projects than ever. The project pipeline is flowing freely in many industries. So, if you’re noticing that some people are getting more work than you are, now is a good time to take charge. […]

The post How To Keep Your Project Pipeline Flowing appeared first on SmallBizTechnology.

]]>
It’s that time of year when businesses look ahead to the future. In many businesses, such as construction, there are more projects than ever. The project pipeline is flowing freely in many industries. So, if you’re noticing that some people are getting more work than you are, now is a good time to take charge.

The top priorities for 2022 are to use new technology, automate drudgery, communicate clearly, stay organized, find your best project match for your pipeline, and actively build your network. Sounds like a great plan, right? Let’s jump in.

Adopt New Technologies

What’s your favorite way to communicate with prospects, clients, subcontractors, and suppliers? In the last year, we’ve all had a crash course in using Zoom, GoToMeeting, or Microsoft Teams to keep in touch.

Technology has evolved and so have expectations. More businesses are now looking at ways to adapt systems, build skills, and increase comfort with using new technology. Technology is a key growth trend that is poised to only increase.

Automate to Thrive

Speaking of stuff you hate, avoid, or procrastinate doing…take a look at automating your workflows. Consider ways to automate tracking construction project leads, invoicing, payroll, insurance, and state-specific requirements.

There’s no need to spend extra hours slaving over the forms, or losing a valuable weekend with your family because you’re stuck at the office doing paperwork.

Communicate to Succeed

Using technology and automating your workflow are key components to success in the New Year. Whether your company is a tiny one-person shop or a multi-state operation, effective communication is key to your success.

As you look for ways to boost communication skills, practice thinking about the person who is receiving the information. Many communication experts suggest that the key is simplicity. Speak in short sentences. Write clear and concise emails. Take the time to ensure that you don’t leave any room for error or misinterpretation.

Whether you are communicating within your office, sharing information with your team, or submitting a proposal, your efforts in communication can make you stand out above the competition.

Stay Organized With Project Pipeline Leads

As demand increases, so do the requirements to stay organized. After all, if you’re managing multiple projects in multiple states, you need to have all your projects, contractors, subcontractors, and suppliers in an up-to-date database.

But what if organization isn’t your thing? The fact is that a lot of business owners need to have the support of administrators, data managers, and analysts to thrive. If you know you are not the right person for the job, hire staff who love to do the stuff you hate.

Find Projects In Your Area

There’s always a toss-up between finding projects and doing projects — especially if you are a solo entrepreneur. Many small business owners find that when business is booming, it’s challenging to actively seek out new projects. You can keep your calendar full of exciting projects by balancing your current workflow with a rigorous approach to finding new projects.

While you’re looking for projects, define your criteria. Start with location, so you can book projects that will support your health, shorten commuting, and enable you to nurture your relationships. Target your main projects to be local within a comfortable commuting distance, so you can maintain a good work-life balance.

Naturally, as you look for projects, consider ones that you are uniquely suited for with your specific expertise and training. Using construction software will help you review project documents online, instead of driving all over the county to talk to construction managers.

Search for the projects that match your specific criteria, such as construction type, project type, and timeline. By focusing your search, you’ll build confidence and strength in finding the opportunities that are genuinely best for you.

As you work to find local projects, use software to stay in touch with other contractors. Streamline your bidding process so you can submit unlimited bids and fill out your calendar with the jobs you want.

Build Your Nationwide Network

As projects become available in diverse areas of the country, it’s essential to build your national network. Many construction managers and subcontractors have relied on a personal network of trusted and vetted peers for out-of-state projects. This may have worked in the past.

However, there are ways to reduce barriers and increase your national network that can help your business grow. For instance, you can consider using computer software built for the construction industry. This technology can help you make important connections, share project opportunities, and stay in touch with the workforce in different locations.

The post How To Keep Your Project Pipeline Flowing appeared first on SmallBizTechnology.

]]>
60950
Three Essentials to Streamline Success in 2022 https://www.smallbiztechnology.com/archive/2022/02/streamline-success-in-2022.html/ Mon, 14 Feb 2022 15:35:58 +0000 https://www.smallbiztechnology.com/?p=60947 In today’s world, it’s essential to position your business for your core demographic to streamline success. With the rapidly changing expectations, entrepreneurs and business owners are finding new ways to respond to business trends. To stay in tune with new developments, savvy owners are investing in technology while focusing on proven practices to increase profitability. […]

The post Three Essentials to Streamline Success in 2022 appeared first on SmallBizTechnology.

]]>
In today’s world, it’s essential to position your business for your core demographic to streamline success. With the rapidly changing expectations, entrepreneurs and business owners are finding new ways to respond to business trends.

To stay in tune with new developments, savvy owners are investing in technology while focusing on proven practices to increase profitability. Let’s dive into the three essentials to streamline your success in 2022.

1. Identify your core demographic.

Many businesses, including law firms, are seeing the value of identifying their core demographic. This may require segmenting your business so that your messaging appeals directly to each target audience.

By identifying your core demographic, you can organize everything about your firm to communicate value to your target audience. This creates a positive impact on your branding, marketing, messaging, and services.

For instance, if your firm focuses on commercial real estate law, you’ll have a different branding message than a firm specializing in estate law or family law. Each specific legal specialty inspires different branding, colors, messages, and marketing.

Start with an audit of your current practice. Identify any gaps that may exist between your current approach and your target audience. Use this benchmark to set your priorities and align your approach.

You may find that some aspects of your business are more profitable, creative, and rewarding than others. This can help you define the boundaries of your specialty.

2. Harness the power of customer data.

Customer data is often a term that we think of when it comes to global businesses. However, customer data is vital for small businesses such as accounting firms, law firms, and print shops.

In our current environment, many small businesses are realizing that people are relying on the internet to find local services. This means that prospects, customers, and repeat clients are searching websites, reading reviews, and making evaluations based on their online experience.

At the same time, prospects and customers are filling in forms. These may be forms for getting a white paper, making a query, or booking an appointment. Each of these is a means to gather insight into your prospects and customer priorities.

If you haven’t investigated how customer data could boost your business and streamline success, now is a good time to start.

Without breaking the bank, you can create ways to interact with your prospects and clients. Look at your website to see where you can use customer data to gain insights into buying priorities.

3. Automate documentation.

Have you been creating documents over and over again? Are you frustrated with the hours spent writing, rewriting, amending, and tweaking documents?

If so, resolve to automate this process before another day goes by. By using document automation software, you can take the nightmare out of document creation, editing, and revising.

Imagine, no more lost nights or canceled holidays. No more fights with your partner or spouse about why you stayed late at the office.

By automating documents, you and your staff can achieve a greater work-life balance. At the same time, you can revise and amend documents to personalize your deliverables for each client or customer.

Personalize your approach.

What is it about these three concepts to streamline success that are so powerful?

Each one is about personalization. When it comes to meeting your customer effectively, each concept works in tandem.

By identifying your core demographic, everything about your branding and messaging is in alignment. You are speaking the language of your customer — and it shows on your website, in your brand, and in your messaging.

By harnessing customer data, you will know the exact hopes and problems of your customer. You’ll be able to tailor your offerings to help customers achieve their dreams and solve their issues.

You won’t make the mistake of thinking that you’ve got a great idea. You’ll know for certain because you are analyzing the data.

By automating documentation, you can take care of the repetitive paperwork — and focus on what matters most. You’ll have hours freed up to offer exceptional client experiences and deliver the best services possible.

As we head into 2022, taking a personalized approach is essential. More people are looking for human contact, understanding, and relevance.

Take a look at the specifics of your law practice, accounting firm, or small business. Explore ways to focus on your core demographic. Examine fresh ways to understand how clients are making purchasing decisions.

Take a closer look at ways to automate your workflow. This may be by creating new intake forms on your website, automating contracts, or simplifying e-signatures. With a personalized approach, you’ll streamline success for your business.

The post Three Essentials to Streamline Success in 2022 appeared first on SmallBizTechnology.

]]>
60947
Use Data to Better Understand Customer Needs https://www.smallbiztechnology.com/archive/2022/02/data-understand-customer-needs.html/ Mon, 14 Feb 2022 11:20:50 +0000 https://www.smallbiztechnology.com/?p=61223 Data helps us better comprehend the world around us, including the people who live in it! We can leverage data to understand customer needs. Data is now undeniably a key driver of corporate success. The ability to get insights from the ever-increasing volume and complexity of accessible data increasingly separates market winners from losers. One […]

The post Use Data to Better Understand Customer Needs appeared first on SmallBizTechnology.

]]>
Data helps us better comprehend the world around us, including the people who live in it! We can leverage data to understand customer needs.

Data is now undeniably a key driver of corporate success. The ability to get insights from the ever-increasing volume and complexity of accessible data increasingly separates market winners from losers.

One of its most effective advantages is its ability to help us better analyze and respond to changing customer behavior.

On a social level, it has helped us comprehend the activities and movements of individuals during the Covid-19 epidemic. In finance, corporations have excelled at recognizing outlier behavior that might indicate something shady is afoot.

A “360-degree consumer view” lets marketers identify people ready to purchase and place items and services directly in front of them.

Data helps address client demands (and catch tuna).

The more you know about your consumers, the better you anticipate their needs. You may also convey it to them in a manner that suits them.

An excellent comparison is tuna fishing. Initially, fleets of boats would set out, with no more information than historical success places.

Our capacity to discover and capture fish increased as technology advanced — first by learning to navigate the stars, then by predicting the weather by meteorology, and finally by GPS and sonar. We can now track fish using satellites and underwater sensors.

Commercial tuna fishers must stay up with the latest technological advances. If they don’t, they’ll be out-fished and go out of business.

Customer fishing follows the same rules. Others will surpass you if you don’t keep improving your capacity to utilize data to locate them and understand their behavior.

What data do you need to know your clients?

Many organizations start with transactional and point-of-sale data. So we can identify broad consumer patterns as well as local preferences.

This helps us build goods and services that consumers will pay for. It also allows us to price our items at levels where we are sure they will sell.

These are also quite precious. We can understand who buys what once we know what individuals purchase.

As usual, combining multiple forms of data is much more beneficial than using them alone. Working with personal data has certain dangers and duties.

Therefore, it’s essential to grasp data governance principles, i.e. how to comply with all legislation and earn your customers’ confidence by protecting their data.

Attitude data is just another basic form of data.

You can obtain this data via simple market research or more sophisticated social media sentiment analysis.

Using artificial intelligence (AI) – mainly machine learning – advanced analytics systems may develop automatic reports showing us who is using our goods and what they say about them.

Customer data collected via schemes like loyalty programs or activity monitoring may also be considered internal data.

You may also purchase consumer data and other external information to get further insights. This may contain economic statistics, GDP growth, climatic data, and local and global events.

One innovative window installer and maker allegedly pioneered a certain practice. He began using publicly accessible data on crimes like vandalism to determine where to best deploy its rapid-response window repair services.

It also combines data from services like Google Trends to identify what people are searching for online. More recent advancements like Facebook’s Custom Audience service utilize people choices. Users may input information about their consumers, and algorithms display their ads to other customers who share their profiles.

Putting all of this information together needs a sophisticated analytics infrastructure.

Target, for example, was able to anticipate when consumers were pregnant before they ever began shopping for baby things. Amazon has lately discussed adopting anticipatory shipping. Currently, this allows it to guarantee things are at the distribution facilities closest to clients, but it aims to ship items to customers before purchasing them.

Observations and micro-moments are the new drivers.

The goal is to capture “micro-moments” — split-second purchase opportunities that exist for just a few seconds but may be tremendously lucrative if spotted and acted on at scale.

Walmart collects petabytes of consumer data, but they consider only the most recent transactions in its prediction engines. Because it recognizes how quickly consumer behavior changes, only current data can tell us what’s occurring now and shortly. Don’t make mistakes. But if you do, learn from them.

A micro-moment is someone getting off an aircraft after a trip. They may need a hotel room, a cab, or simply a meal.

Previously, firms may have anticipated seeing an advertisement in the arrivals lounge. Marketers may now target them with a targeted text message, phone notification, or Facebook pop-up when they check in to let their friends and family know they’ve arrived safely.

Today’s data technology provides firms unparalleled insight into their consumers. We can better forecast client needs by merging transactional, demographic, and behavioral data from internal and external sources.

The post Use Data to Better Understand Customer Needs appeared first on SmallBizTechnology.

]]>
61223
Tips for Boosting the Efficiency of Your Small Business https://www.smallbiztechnology.com/archive/2022/02/efficiency-of-your-small-business.html/ Sat, 12 Feb 2022 12:15:50 +0000 https://www.smallbiztechnology.com/?p=60851 Everyone who runs a small business knows that keeping the overhead low is integral to success. Not only do you need to keep as much money in the bank as possible, boosting the efficiency of the infrastructure will help you maintain the efficiency of your business overall. Whether it’s energy, water, electricity, or tangible materials, […]

The post Tips for Boosting the Efficiency of Your Small Business appeared first on SmallBizTechnology.

]]>
Everyone who runs a small business knows that keeping the overhead low is integral to success. Not only do you need to keep as much money in the bank as possible, boosting the efficiency of the infrastructure will help you maintain the efficiency of your business overall.

Whether it’s energy, water, electricity, or tangible materials, keeping up the efficiency of your small business will make a huge difference to the bottom line. If you pay attention to efficiency, you just may be able to grow and thrive.

Water Efficiency 

It doesn’t matter what kind of business you are in. Water is always a pivotal resource.

You likely need water in your business building or property. If you have an office, you will certainly need to pay for the water bill. One of the ways that businesses of all kinds pay more money for their water is because the mineral deposits and sediments build up in the pipes. To boost the efficiency of your small business, you’ll want to address this reality.

One way to avoid this is to upgrade to a soft water system and reverse osmosis. A commercial RO system is perfect for small businesses of all kinds.

“Reverse osmosis” is the process of filtering out the sediment and mineral build-up that occurs over time. It makes the water softer to the touch, filtered more thoroughly and helps avoid pipe build-up that makes you pay for more water you aren’t using.

Whatever business you are in, a commercial RO system will help lower the bills and use less water.

Lighting

Lighting is another culprit when it comes to bills and waste. You might not need as many lights as you have, and you can also change the bulbs.

LED light bulbs are more expensive, but they will pay for themselves. They last much longer and use a lot less energy. Your bills will be significantly lowered if you change all the bulbs to LEDs

Training your employees to turn off the lights may not be the easiest thing in the world, but if you can get it done and save money it will be worth it.

Of course, you should turn off the lights…but what about other electronics? Can you turn off other devices and unplug them when you aren’t using them? What else can you save money on when it comes to energy?

Operational Machinery

If you are operating a factory or a warehouse, the efficiency of your operational machinery matters.

You should be focusing on creating the best output while keeping the cost of operation down. The energy efficiency of your machines has a lot to do with this. Nowadays you can employ energy-saving appliances and machines for improving the efficiency of your small business.

Of course, it depends on what you’re doing, but if you make the effort to invest in modern machines that cut down on energy usage you will see a difference in the bottom line.

When you are involved in some form of production, spending the time and effort finding the methods to produce your products more efficiently could be the difference between success and failure.

Use Remote Technology

Since the pandemic began, one thing was clear — we weren’t using remote technology nearly enough.

There are many tools that can help you collaborate with your employees, wherever they are. With apps that enable you to work with each other from across the world or simply across the desk, there is no reason to put off work. You don’t need to be in the same room anymore to do just about anything.

Even if you work in a hands-on environment, you probably have employees who are engineers or other staff who work on computers. Administrative staff doesn’t need to be in the room as often as they used to be.

If you aren’t using remote technologies to make your business more efficient, you are missing out on some money saved.

It’s imperative to cut down on unnecessary energy from your employees and your office. Having people work from home will lower your overhead in all kinds of ways, power usage being one of them.

Gas Efficiency 

You might not think of your gas usage as something that needs to be curbed but think again.

The impact your thermostat has on your gas bill, for example, can greatly impact your business. Gas and electric companies typically recommend that you only have your thermostat turned up to 70 degrees in the winter to cultivate maximum energy efficiency.

One thing you can do is install a smart thermostat, which enables you to monitor and control the temperature of your property wherever you are from a smartphone.

Another thing you can do is make sure that the building is properly insulated. You want to control the temperature inside your facility as effectively as you can. Whether the things inside are sensitive or not, it will help you lower your bills and create a more energy-efficient environment.

Opportunities That Boost Your Bottom Line

When you are running a small business, every expense matters.

You need to grow and to grow it’s necessary to keep the overhead as low as possible. It’s necessary to get everything done the right way, but it’s another thing entirely to be wasteful.

Energy Star products, turning the lights off, changing the bulbs, using remote technologies, and plenty of other means to decrease energy and create a more efficient work environment are helpful in all kinds of ways.

Beyond the success of your business is the sustainability of our species on this planet.

No one will be able to have prosperous, happy lives if we continue to waste energy. Water, power, and gas are all valuable resources that we should use sparingly for our own benefit as well as the benefit of humanity. When the prices are cheaper, every business benefits. The money spreads around and we can create more wealth for all.

So, when you are thinking about your business, think about how sustainable it is. If you take the steps to make a sustainable business, you will see the results of that effort in the end.

The post Tips for Boosting the Efficiency of Your Small Business appeared first on SmallBizTechnology.

]]>
60851
Hiring and Recruiting Strategies https://www.smallbiztechnology.com/archive/2022/02/hiring-and-recruiting.html/ Fri, 11 Feb 2022 11:05:46 +0000 https://www.smallbiztechnology.com/?p=61215 When increasing your team, you may need to refine your hiring and recruitment techniques to discover the most qualified candidates. As your small company continues to expand, you may discover that you need more assistance in the shop or office. However, even if you currently have a few extra hands on deck, increasing your team […]

The post Hiring and Recruiting Strategies appeared first on SmallBizTechnology.

]]>
When increasing your team, you may need to refine your hiring and recruitment techniques to discover the most qualified candidates.

As your small company continues to expand, you may discover that you need more assistance in the shop or office. However, even if you currently have a few extra hands on deck, increasing your team may need to refine your hiring and recruiting techniques. Consequently, you will discover the most qualified candidates.

However, all organizations are different. So, regardless of how well-developed your hiring and recruitment methods are, it is best to review and analyze your efforts periodically. What does your staff think? Here are five questions to consider while you go about your business.

1. What is your current approach for hiring and recruiting employees?

Your existing hiring and recruitment methods might be as basic as word-of-mouth. What is the current trend?

Your existing hiring and recruitment methods might be as basic as word-of-mouth. Therefore, methods could be as complex as a lengthy application and multi-interview procedure with many rounds of interviews.

Neither is incorrect, but there are distinct requirements for various enterprises. However, determining which technique will bring you the most acceptable candidates for your vacant job is worth your time to think about.

2. What methods do you use to find job candidates?

Identifying and attracting the best candidates is a crucial aspect of the hiring and recruitment technology process.

The more you know about your ideal prospects, the less difficult it will be to attract them in the first place. Consider the methods by which you are recruiting talent and whether or not they are proving to be effective.

For example, if they are not, it may be worthwhile to spend additional time identifying the most qualified individuals for your available roles.

3. Do you invest money in the employment and recruitment process?

However, posting job vacancies might quickly become prohibitively costly.

Have you’ve invested in hiring and recruiting technologies? Maybe you put job postings on job boards. If so, be sure you’re being strategic in your approach to attracting the best people and achieving the outcomes you want.

If this is not the case, it’s time to investigate what is and is not functioning.

4. Have you thought about using social media to advertise your job openings?

Social networking may also be a fantastic and cost-effective tool to find new employees for your company.

Your postings should effectively recruit talent as long as they are purposeful and authentic in their tone and content. Therefore, numerous firms utilize social media to notify their networks or communities about new employment opportunities.

According to GlassDoor research, 79 percent of job searchers utilize social media to assist them in their job search.

5. Would a recruitment business be able to assist you in finding the best candidates?

Another excellent method of attracting top-tier talent is to consider employing a recruiter.

They may be beneficial in minimizing the stress associated with filling available jobs. However, it’s possible because they already have applicants that are a good match for your requirements.

If you opt to employ a recruiter, be sure that they are a good match for you. Therefore, they should understand your business, and have a track record of success in the field.

Whether you have managed a single direct report or a huge team, you are well aware that there are no assurances for employing new employees. However, you can take several crucial actions to increase your chances of bringing on the top individuals to your organization.

Quick-Check Questionnaire

1. What is your current approach for hiring and recruiting?

  • Your existing hiring and recruitment methods might range from simple word-of-mouth to a lengthy application and multi-interview procedure.
  • However, neither is incorrect, but various firms have different requirements.
  • It’s important spending the time to figure out what technique will bring you the best candidates for your available job.

2. How do you find applicants for job openings?

  • Targeting the proper people is a key element of hiring and recruitment.
  • It will be simpler to hire suitable people if you have more information about them.
  • Therefore, consider how you’re recruiting talent and whether or not it’s working.
  • If they aren’t, it could be worthwhile to spend extra time identifying the best prospects for your available roles.

3. Do you have a budget for hiring and recruiting?

  • Posting job vacancies might quickly become prohibitively costly.
  • Therefore, make sure you’re strategic in acquiring the correct people and the outcomes you want if you’ve invested in hiring and recruitment technologies or put job advertising on websites.
  • If not, it’s time to figure out what’s working and what isn’t.

4. Have you thought about using social media to advertise your job openings?

  • Social networking may also be a terrific, low-cost tool to find new employees for your company.
  • Therefore, you should be effective in attracting talent as long as your postings are purposeful and sincere.
  • Many firms utilize social media to announce job vacancies to their networks or communities.
  • According to a GlassDoor research, 79 percent of job searchers utilize social media in their job search.

The post Hiring and Recruiting Strategies appeared first on SmallBizTechnology.

]]>
61215
5 Ways Virtual Reality Can Transform Your Real Estate Business https://www.smallbiztechnology.com/archive/2022/02/virtual-reality-real-estate.html/ Thu, 10 Feb 2022 15:00:12 +0000 https://www.smallbiztechnology.com/?p=60916 One of the biggest investments in the current economy is purchasing a nice, well-furnished house. To sell these properties, realtors often have to go above and beyond their regular duties to finalize the deal. Of course, the pandemic has made in-person meetings with prospective buyers highly inconvenient and fraught with health risks. Thankfully, virtual reality […]

The post 5 Ways Virtual Reality Can Transform Your Real Estate Business appeared first on SmallBizTechnology.

]]>
One of the biggest investments in the current economy is purchasing a nice, well-furnished house. To sell these properties, realtors often have to go above and beyond their regular duties to finalize the deal. Of course, the pandemic has made in-person meetings with prospective buyers highly inconvenient and fraught with health risks. Thankfully, virtual reality (VR) real estate helps brokers continue to move properties and keep their clients safe.

What is virtual real estate?

Thanks to the advent of VR technology, the concept of virtual real estate is on the rise. In fact, it can be a major game-changer for the real estate industry in the coming years. Reports suggest that the VR industry is already worth a whopping 15.81 billion as of 2020.

According to a survey, nearly 54 % of potential homeowners search for properties on the internet first before scheduling a meeting. The amalgamation of virtual reality with the online transformation of the real estate sector is bound to deliver amazing results.

To further demonstrate its amazing benefits, here are five ways in which virtual reality can help transform your real estate business.

1. Home Touring and Selling Efficiency

Perhaps the biggest and most significant benefit of VR is the ability to tour properties from the comfort of your home. Prior to VR, a prospective client had to drive or walk around the area and explore the properties in person.

However, many software companies have now created cutting-edge VR software that provides a very realistic, interactive rendering of the property. These VR software packages can help prospective homebuyers and renters alike in virtually gauging the property online.

Furthermore, it offers incredible comfort not just to buyers but realtors as well. They don’t need to travel incessantly to make a sale. Overall, it has led to an exponential increase in property viewings. With VR, selling a home and improving your business is nothing short of a cakewalk.

2. Virtual Staging

Conventional real estate home tours involve walking around empty rooms in a house. As a realtor, it can be a struggle to sell an empty apartment or house to a potential client. The prospective buyers or renters can struggle to visualize a home when they have little to fuel their imagination.

To mitigate this, staging a property with nice furniture and fixtures is much more appealing to a customer. Almost 77 % of active realtors agree that aptly staging a house helps clients feel more connected to the property. The only caveat is that it is quite expensive to stage it physically for each property.

However, virtual staging blows both of these problems right out of the water. Realtors can now showcase their properties through virtual staging and impress potential clients to close the deal.

3. Virtual Commerce

The fantastic benefits of VR technology don’t just end with home tours and virtual staging. It also promotes virtual commerce to a whole new level. You can help the client with ideas to decorate the space by tastefully staging the property with decor and furniture.

One can click on a particular item during a home tour to reveal its price and vendor info. This helps the customer to purchase items for the home online at a moment’s notice. They can also replace a particular product or decor setting with another online purchase that suits their taste.

This offers an incredible level of interaction with the property which might not be possible during a real-time viewing. Overall, it boosts the virtual commerce aspect as well as bolsters the reputation of your business.

4. Architectural Visualization

Virtual staging is a great tool to sell already-built homes. But what about yet-to-be-built properties?

Traditionally, realtors showcase small, layout models of the property and the locality to paint a better picture. For the interiors, however, real estate businesses often create showrooms where they display full-scale models of the property.

This is, of course, not ideal from an economic standpoint.

Thankfully, VR technology has a solution for this problem too. With the help of virtual reality tools, realtors can impress customers with incredible detailing of the property’s interior and exterior.

Thus, architectural visualization through VR can be done at a fraction of the cost of the physical setup. This can ultimately help real estate companies to drum up more business.

5. Improved Client Communication

Finally, with the advent of VR, spotty client communication is a thing of the past.

When it comes to renovation projects, this technology helps in keeping the customer updated about their property. Through a virtual tour, all the concerns regarding the particular property can be addressed with ease. It also helps realtors to convey these problems to contractors and the renovation team with ease.

Sometimes, when a new tenant moves into a property, they can have queries about operating certain appliances or plumbing. This problem is especially common where there is a massive communication gap between the property owner and the tenant. The vacation rental industry has been plagued by issues of flawed communication for years.

This can all be easily mitigated with the help of a virtual tour and an interactive video. The importance of VR in vacation rentals is even more pronounced as these properties have a massive turnover rate. This further emphasizes the role of better communication with tenants.

Concluding Thoughts

These aforementioned five points make a convincing statement regarding the importance of using virtual reality in the real estate sector.

If you’re still on the fence, it might help to remember that VR is still in its infancy. The technology is set to evolve by leaps and bounds in the coming years, potentially impacting all aspects of life. As a result, it’s best to stay ahead of the curve.

The post 5 Ways Virtual Reality Can Transform Your Real Estate Business appeared first on SmallBizTechnology.

]]>
60916
Start an Online eCommerce Business Without a Lot of Cash https://www.smallbiztechnology.com/archive/2022/02/online-ecommerce-business.html/ Thu, 10 Feb 2022 10:40:04 +0000 https://www.smallbiztechnology.com/?p=61181 There’s at least one solid reason why eCommerce businesses are the fastest-expanding segment of the small company online marketing community. Many individuals are thrilled to get their business off the ground, especially with billions of people purchasing online and social media, making it simpler than ever before to reach your target consumer. But, to get […]

The post Start an Online eCommerce Business Without a Lot of Cash appeared first on SmallBizTechnology.

]]>
There’s at least one solid reason why eCommerce businesses are the fastest-expanding segment of the small company online marketing community.

Many individuals are thrilled to get their business off the ground, especially with billions of people purchasing online and social media, making it simpler than ever before to reach your target consumer.

But, to get started, do you need a large budget? Is it feasible to establish an e-commerce goods company with no money at all? Or is it impossible? And what about taxes?

Start your eCommerce business as lean as possible.

Starting a company with no money at all is very challenging.

But you may use a variety of strategies to keep your expenses as low as possible during the first stages. In reality, it makes a great deal of sense to keep things as simple as possible as you learn.

You really don’t know many things until you go out there and start selling to your consumers. These range from the most popular products to the prices that your customers are ready to pay for particular items.

Maintaining a lean operation when you first start will allow you to save valuable funds for later. That is to say, a time when you have a better understanding of precisely what you want to accomplish later.

Instead of paying to have your brand designed before you even begin, you could use a free service. One like Canva can help you create the look and feel of your company’s branding before your debut. There are several templates from which to choose to begin started.

Eventually…

Eventually, a website will be required. For now, all you need is an online method of accepting payments (such as PayPal). And a means of connecting with your customers to get started.

It is possible to set up a free email small business marketing account with MailChimp and begin collecting email addresses. The emails will assist you in staying in contact with clients as your business grows, all without having to invest any money upfront.

Make videos and photographs of your items using your smartphone camera. The purpose is to sell them on social media platforms such as Instagram or TikTok…if you have them.

Not sure how to get the most out of your camera’s picture capabilities? Look at sites like Udemy such as low-cost classes on a wide range of topics at your leisure.

Livestream your eCommerce offerings.

Why not examine the possibility of live streaming?

This selling technique is one of the most rapidly expanding segments of the e-commerce industry. It also has the advantage of being very simple to set up, requiring no additional equipment other than a phone, and the desire to interact with your clients live on camera!

Don’t over-commit to a stock purchase.

One of the most common ways to tie up your valuable cash is to purchase an excessive amount of inventory when you are just starting.

Try to spend as little money as possible as you establish your following. Experiment with different products using to see which ones people genuinely want to buy from you.

First, choose a modest number of online things, or even just one item if you prefer. Even while you may continually expand your product line as your business grows.

Keeping your order quantities modest is vitally essential for keeping your expenditures under control at the start of your venture.

One of the most effective strategies to get started on a restricted budget is to keep the number of goods you have under tight control.

To maximize profits from sales of those things, you should reinvest earnings to purchase more shares. Which you may then sell and reinvest the profits from those sales. It is possible to build an increase in your stock holdings over time due to the “snowball effect.”

You can eCommerce it yourself if you prefer.

You won’t have to do everything yourself indefinitely. One day, your primary responsibility will be delegating as much as possible. However, you should spend your first several months learning all you can about operating a product firm.

It may be worthwhile to consider a low-cost alternative, such as joining a membership organization. The membership organization gives you access to expertise, support, and a network of other business owners. This may save you money in the long term by allowing you to avoid making expensive errors as your company grows.

With strict online control over your expenses, you’ll be able to put your goal into action for much less money than you would have originally anticipated. Understanding how to do more with less money is a valuable talent. One that will assist you in building a profitable company from the ground up.

The post Start an Online eCommerce Business Without a Lot of Cash appeared first on SmallBizTechnology.

]]>
61181
Five Ways to Maximize the Benefits of Technology https://www.smallbiztechnology.com/archive/2022/02/maximize-benefits-technology.html/ Wed, 09 Feb 2022 11:20:33 +0000 https://www.smallbiztechnology.com/?p=61101 It’s an age-old legend…well, at least as old as technology in business. After hearing about benefits gained by other companies, you invest. After hearing about its benefits from many other companies, a small firm decides to invest extensively in new technology. Including AI. Despite this, days, weeks, and even months pass without the corporation receiving […]

The post Five Ways to Maximize the Benefits of Technology appeared first on SmallBizTechnology.

]]>
It’s an age-old legend…well, at least as old as technology in business. After hearing about benefits gained by other companies, you invest.

After hearing about its benefits from many other companies, a small firm decides to invest extensively in new technology. Including AI. Despite this, days, weeks, and even months pass without the corporation receiving a complete return on its investment. The issue, among entrepreneurs, has only intensified due to the pandemic and the hasty adoption of technology that resulted.

So, what’s the real story behind that? There might be many explanations for this. For starters, the technology implementation may not be as excellent as you had hoped.

Maybe your employees weren’t adequately trained. Perhaps the technology wasn’t a suitable match for your specific requirements.

It’s possible that the technology isn’t all that useful in the first place. And in the context of the pandemic, hasty digital transformation efforts often result in poor technological outcomes.

Unfortunately, anybody dealing with today’s challenges will find that solving them without technology is challenging. (In truth, every business should now be a technology business, but that’s a discussion for another day.)

Fortunately, you can make efforts to ensure that the technology you choose provides you with all you need. Remember that these aren’t fail-safe formulas for success, but rather a set of suggestions that will help you get closer to the results you want from technology.

1. Choose your technology carefully.

This is one of the most often repeated tips, but it bears repeating.

Why? Because you don’t have to employ every single piece of technology available. Sure, some IT basics may drastically transform your business. Meanwhile, you must be reasonable in how and where you use them, even in such circumstances.

When deciding which technology to use, there are a few considerations to consider.

You must consider specific demands, industry circumstances, competitor movements, and future business prospects before making a choice.

However, there is a mentality that may assist you in making better tech decisions. Choose technology that will help you become a more agile and fast-paced firm. Combining DevOps and CI/CD principles with decoupled data, infrastructure, and digital solutions may go a long way.

2. Include cloud computing in your infrastructure as a must-have.

The advent of the everything as a service (XaaS) paradigm allows you to tap into the power of various technologies.

Moreover, without having to make significant expenditures. As a result, you may (and should) use cloud computing to implement technologies.

Utilizing things like artificial intelligence, analytics, and big data can help your company grow.

Yes, cloud computing is ideal for storing data and even running customer relationship management software on top of it.

However, there’s more. Cloud computing allows you the freedom to scale up or down your tech demands at any moment. Meanwhile, you gain access to technologies that would be significantly more expensive if you developed them yourself.

3. Use data to make decisions and track progress.

You must already be aware that you base your selections on the information available to you.

Adopting big data strategies, as well as analytics and artificial intelligence, may help you maximize your company’s potential. This involves technology adoption and performance considerations.

Looking at the correct data may help you figure out which technologies are good for you. Consequently deciding when the optimum moment is to implement them.

Furthermore, when assessing the output and performance of new technology, data should be at the core of your monitoring activities. Data collected from the technology you adopt will offer you insights that will assist you.

Furthermore, you can determine what to alter, adapt, and scale up or down.

4. Invest in technology that will benefit the whole firm.

Because technology can empower your whole business, you should ensure that the digital solutions you implement benefit employees from all departments.

Doesn’t that sound natural? However, you’d be amazed how many firms acquire a specific technology, such as AI-based analytics solutions, and use it solely in one department, such as sales.

The concept is simple. Make as much use of technology benefits as possible.

Even if your new technology doesn’t seem helpful in a given area, try to conceive of other ways it may help you. At least, utilize the output to inform and connect with the rest of your firm. That way, everyone benefits — even if the production is a source of information.

5. Pay special attention to your workforce’s training.

Finally, you’ll need your team members to be well-versed in your new technology.

If you expect to install a new technology without providing extensive and continuing training to the individuals using it, you will be disappointed.

You’ll need extensive training to ensure that your staff understands making the most of the new digital solutions. Perhaps most significantly, the training should be continual rather than a one-time event.

That’s because you could discover new applications, or you might upgrade the solution with new features and capabilities that you wouldn’t have known about if you hadn’t informed other colleagues about them regularly.

If you don’t want to repeat the errors that others have made, do yourself a favor and think carefully about these tips.

The post Five Ways to Maximize the Benefits of Technology appeared first on SmallBizTechnology.

]]>
61101
An Agile Marketing Technology Infrastructure https://www.smallbiztechnology.com/archive/2022/02/agile-marketing-technology.html/ Mon, 07 Feb 2022 11:50:23 +0000 https://www.smallbiztechnology.com/?p=61053 It’s improbable that your marketing strategy’s purpose is to stifle consumer excitement for your brand. So how can an agile tech system help? On the other hand, marketing brands are feeling the pressure to comply in an increasingly competitive marketplace driven by customer expectations. Conformity, by definition, does not foster creativity or innovation. This is […]

The post An Agile Marketing Technology Infrastructure appeared first on SmallBizTechnology.

]]>
It’s improbable that your marketing strategy’s purpose is to stifle consumer excitement for your brand. So how can an agile tech system help?

On the other hand, marketing brands are feeling the pressure to comply in an increasingly competitive marketplace driven by customer expectations. Conformity, by definition, does not foster creativity or innovation. This is just one of the 2022 trends.

The epidemic jolted the globe out of its stride, hastening the race to digital transformation. Brands that hadn’t already begun experimenting with digital transformation had to race to catch up.

But what if attempting to catch up isn’t the best option?

Brands have long pursued consumer loyalty programs as though they were shiny things. The allure is fading off now that so many small firms have established themselves. Now is the moment to research what other businesses have learned and devise a plan that puts you in charge of your future. To do so, create an architecture that allows you to maximize all possibilities to engage clients and successfully drive sales, putting you ahead of the competition by many stages.

You should avoid FOMO-driven planning.

Recently, in quick-service restaurant (QSR) businesses, particularly in the face of rising customer demand and expectations, their technological choices are causing them pain. Not only are some prepackaged marketing technology solutions failing to deliver on their promises, but they also don’t allow for simple customization.

In other words, these solutions are more about what works best for the partner than what the brand needs or wants. What brought us here?

Part of it is a lack of foresight in creating components that don’t correctly connect data. Leaving organizations with just a partial view of their client journey. Another factor contributing to the current status of brands is a fear of losing out.

Again, it’s apparent that, when done effectively, loyalty programs may help businesses acquire and retain customers. Those advantages, however, will not be realized if your company acts too quickly. And now faces constraints by technological limitations.

You want to get out of a box, want to think, and grow outside it. So, what can you do to avoid stagnating or falling farther behind? Here are a few pointers.

  1. Refuse to accept that high-cost aftermarket modification is the price of doing business your way.
    • Take the time to select a solution tailored to your specific requirements without overloading you with features you won’t utilize.
  2. Find a consultant or a technology partner who has expertise and awareness of the space’s deficiencies.
    • Then collaborate with them to find out how to fill that need while being loyal to your brand and using your resources efficiently.
  3. Adopt a robust, flexible ecosystem with a well-documented API.
    • One that you can readily integrate and share with various partners.
    • Avoid selecting a partner subgroup that vacillates in relevancy to your brand.

Embrace unique marketing.

When it comes to incorporating this new power — this integrated, data-driven enablement — into customer loyalty programs, businesses must think about two things: campaign administration and campaign planning.

Dashboards, data analysis, and connecting everything is part of campaign management. For example, your offers and promotions platform must work with your email marketing, SMS, and other marketing channels.

Then there’s campaign planning, which focuses on creating a consolidated perspective of how all of these initiatives are doing so you can make well-informed judgments.

But it’s not as simple as “set it and forget it.” Technology is the tool, and strategy is the plan for doing the technology work for you, but you want to use this as a supplement to your campaigns.

As a result, we become more creative. You’ve freed up your marketing staff to perform their magic if you have the right technology and plan in place.

Domino’s has a simple points-based program, but its AnyWare network allows consumers to earn points by ordering from their vehicle, television, wristwatch, digital assistant, or social media and messaging applications. Starbucks has incorporated gamification into its reward program, capitalizing on a growing trend. Chipotle has continued to develop new methods to make itself relevant to consumers by utilizing influencers, social media, and the power of partner companies.

Commit to audience marketing.

For both external and internal audiences, maintaining that enthusiasm is vital.

Instead of pandemic pivots forcing people down into regions where they feel secure, look for a higher demand among marketing professionals for experimenting, learning, and moving more swiftly. There’s a desire to go creative and do something different than what they’ve done before, as well as what other businesses are doing. All they need now is the correct basis to give them that freedom.

Good marketing can help.

Our digital and mobile environments are changing at a breakneck pace. Making the financial and time commitment required to construct the appropriate solution rather than the most suitable approach requires patience and fortitude.

4The distance between where your company is now and later? Having a flexible, cutting-edge marketing technology stack, which isn’t as great as it may seem. All you have to do now is identify the necessity to rethink and reorganize your infrastructure to ensure your brand’s long-term viability in the new digital normal. Marketing just might be the answer.

This too shall pass.

Things are in flux. In motion. Stasis is out. Flexibility is in. Can you keep up? Do you even want to?

How much is your brand worth? Take some time to jot down thoughtful answers to these questions. Use those observations to construct an agile marketing plan for your successful future. Leverage newer technology to help you get there.

The post An Agile Marketing Technology Infrastructure appeared first on SmallBizTechnology.

]]>
61053
Emotions In B2B Technology Marketing https://www.smallbiztechnology.com/archive/2022/02/emotions-in-marketing.html/ Fri, 04 Feb 2022 12:10:47 +0000 https://www.smallbiztechnology.com/?p=61044 Flowers and jewelry are goods that are sold solely to elicit emotional responses. And marketing is 100% feeling, so get choked up about it! They serve no practical use and the firms who offer them prey on our emotions and persuade us to buy them. However, valuable objects may also fulfill emotional demands, such as […]

The post Emotions In B2B Technology Marketing appeared first on SmallBizTechnology.

]]>
Flowers and jewelry are goods that are sold solely to elicit emotional responses. And marketing is 100% feeling, so get choked up about it!

They serve no practical use and the firms who offer them prey on our emotions and persuade us to buy them.

However, valuable objects may also fulfill emotional demands, such as a sense of pride, belonging to a group, imitating trendsetters, or the delight of becoming a trendsetter. For example, consider those who wait in line all night to get the newest smartphone.

They do it for various reasons, one of which is their desire to be ahead of the curve. That isn’t a problem at all. A phone, for example, is a practical object that serves an emotional purpose.

The majority of functional items compete on price and feature trade-offs. Adding an emotional component to a practical product is a terrific approach to set it apart on a whole new level. Many B2C technology products appeal to similar feelings.

Nokia recognized that the mobile phone had evolved into a fashion piece and its communication role when it pioneered color choices for cell phones. The initial Apple Macintosh’s famed “hello” in 1984 established an emotional connection with this humanized new machine. However, many of us work in the IT field on a B2B basis. One would believe that B2B’s decision-making is intellectual and devoid of emotion.

Above all, because B2B decision-makers are people, they may sometimes include emotional impulses into their decision-making process. Job security, technological curiosity, personal motives, and, believe it or not, greed are some of the emotional aspects in technology B2B.

Job security emotions are paramount.

IBM’s marketing slogan back when it was the dominating force in the computer business was “Nobody Ever Got Fired for Buying IBM,” and it worked.

Even when the clone XYZ seemed to be more appealing due to cheaper cost or higher performance/functionality, IT managers were unwilling to give XYZ a chance since their jobs were at stake.

For example, if they choose XYZ they risk losing their job if it fails. Above all, purchasing IBM was a sure bet for job stability.

We can leverage curiosity about emotions technology.

Someone may pick the most up-to-date XYZ technology even though their company doesn’t need it because they want to be current and cutting-edge or because XYZ’s experience will look good on their résumé. But even a small business may find NFT technology useful.

Uncover the personal reasons for doing anything.

One of the most successful product launches lately did a fantastic job with that approach.

R&D engineers working for some B2B clients were the decision-makers for this innovative technology. The warning to these engineers was that if they didn’t learn about the new technology, they might become outdated in a few years.

It was a powerful argument that helped make this product launch a huge success. They didn’t do anything dishonest. They were sure that this new function would become a popular trend in the future, and we were right. The plan was to use personal, professional motivation to kick-start our campaign.

Supplier XYZ provides a professional training session at a five-star resort in Las Vegas or Hawaii, affecting specific B2B decision-makers.

In the B2B technology business, this is standard procedure. Remember to add an emotional perspective while designing a new technological product or marketing campaign.

For example, because many B2B firms don’t do this, this technique is a great way to stand out.

Use emotion to secure referrals.

B2B recommendations account for 78 percent of all client leads.

Referrals are a terrific approach to get people to notice your brand without promoting it to them directly. Incentive programs for current customers are frequent for businesses to generate recommendations.

Whether in the form of a discount on their next purchase or another sort of reward. Therefore these incentives aid in the purchase of goods and services.

The following are some of the reasons why referrals are effective.

  • They allow good word-of-mouth marketing to flourish.
  • This will bring in new consumers.
  • Referrals can increase the number of referrals.
  • They can help you boost your closing rates.

Engage in conversation.

Conversational marketing is a term used to describe a kind of marketing.

Customer communication in real-time is critical for overall engagement. Chatbots or live chats provide communication gateways at their fingertips. In other words, it is particularly important given the worldwide pandemic of the last several years.

90% of consumers prefer texting over filling out a form because it is faster and more genuine discussions. Because people are answering fewer phone calls as a means to manage their emotions. Therefore, texting is less emotional as well, which is an important way to provide that customized experience in 2022.

ABM stands for Account-Based Marketing.

Account-based marketing consists of personalized, planned programs that target specific accounts.

ABM delivers the following benefits to sales and emotion marketing teams:

  • optimized performance;
  • improved reporting;
  • increased participation; and
  • a higher return on investment.

We use cookies as part of a successful ABM approach to determine where consumers spend their time. Online businesses may use cookies in retargeting to find new consumers based on their previous emotion online activity.

However, using ABM tactics like cookies to retarget clients is becoming more challenging. Third-party cookies will be phased out beginning in 2022, forcing B2B marketers to rethink their approach to ABM.

Finally…

It’s critical to generate leads as a B2B marketer.

However, generating the right leads is critical. Supported by good strategies and methods, a marketing strategy serves as a template for creating initiatives with lasting effects. These marketing tactics are some of the most successful B2B marketing methods.

The post Emotions In B2B Technology Marketing appeared first on SmallBizTechnology.

]]>
61044
Ransomware: Don’t Become a Small Business Cybercrime Victim https://www.smallbiztechnology.com/archive/2022/02/ransomware-small-business.html/ Thu, 03 Feb 2022 11:40:02 +0000 https://www.smallbiztechnology.com/?p=61000 Be on guard against ransomware. Small businesses can fall victim to cybercrime even though many owners don’t think they are likely targets. A little legal practice, a 35-person manufacturing firm, and a two-person charitable organization are all examples of technology-driven businesses. As much as any brand-name financial institution or international shop, their core operations depend […]

The post Ransomware: Don’t Become a Small Business Cybercrime Victim appeared first on SmallBizTechnology.

]]>
Be on guard against ransomware. Small businesses can fall victim to cybercrime even though many owners don’t think they are likely targets.

A little legal practice, a 35-person manufacturing firm, and a two-person charitable organization are all examples of technology-driven businesses. As much as any brand-name financial institution or international shop, their core operations depend on operating systems, software applications, and networks. And they have all been victims of ransomware.

However, small and medium-sized businesses (SMEs) may be severely harmed, unlike large corporations, which are more likely to withstand a high-profile cyberattack.

A problem? Yes, but perhaps not as big as you think.

SMEs pay a high price for business disruption. They pay a high price for remediation and data recovery. They may lack the expertise and workforce to secure their essential IT infrastructure from cybercrime.

Enormous Ransoms for Small Businesses

According to NetDiligence’s Cyber Claims Study 2021 Report, ransomware has accounted for 40% of overall incident expenses connected to cyber claims in the last five years.

That is to say, the average ransom demand in 2020 was $247,000.

Research has estimated the cost of recovering from a cybersecurity breach affecting a small business to be roughly $352,000. These expenses do not account for the loss of client confidence due to the misuse of sensitive data.

Criminals know that small firms have weak or non-existent cybersecurity systems. As a result, they target them in large numbers, sending out repeated phishing attempts in the hopes of capturing a few victims in their automated nets.

Google has sent out 50,000 phishing or malware attack alerts as of October 2021, up 33% over the same month in 2020.

Since the Covid-19 epidemic, work-from-home and work-from-anywhere technologies have become more popular, exposing workers and small company systems to cyberattacks. According to one survey, approximately 70% of full-time workers in the United States started working from home during the Covid-19 epidemic.

Unfortunately, some small businesses infrequently take efforts to secure their remote employees. These efforts include implementing two-factor authentication (an additional login step) or encrypting computer disks. During the epidemic, millions of people lost their employment. Have they lost access to all of their email accounts and logins? Probably not.

Vulnerabilities in Small Businesses and Cybersecurity

Why are tiny firms such prey to predators? They could not have the operational know-how or staff to appropriately defend their IT systems and networks.

Meanwhile, here are a few examples of circumstances that put small companies at risk:

  • IT infrastructures are often outdated, are not regularly updated, and are poorly constructed.
  • The person in charge of IT — whether the CFO, the CEO, or a random employee — is seldom updated on the newest security risks and solutions.
  • Given the average pay of roughly $165,000, hiring a chief information security officer is often unaffordable.
  • A jumble of local hardware, networks, devices, and apps may make cyber protection difficult.
  • Employee cyber awareness training is poor or non-existent.
  • Backups may be unreliable or have not been thoroughly tested.
  • Business continuity and disaster recovery planning have not been emphasized.

Company executives may mistakenly believe that they are too tiny to be a cybercrime target, to their detriment.

Getting a Head Start On a Tough Situation

You don’t need any new gear or antivirus software to start boosting your company’s cyber security image.

Begin by taking a detailed inventory of your physical and digital assets, as well as a vulnerability assessment. It’s critical to create a “data governance” document that establishes guidelines for data management. People still record passwords on Post-it Notes on computer displays or taped on the bottom of mouse pads in small workplaces. Thus this technique is essential.

Above all, cybersecurity awareness training for employees is also necessary.

Phishing or other efforts at social engineering or getting individuals into vulnerable networks are a vital security threat vector for the ransomware outbreak. According to IBM’s 2021 X-Force Threat Intelligence Index, phishing was responsible for one-third of all cyberattacks. Ascertain that your personnel knows what to look for in these circumstances.

For example, penetration testing is another technique to go ahead with.

“Pen testing” ensures that your security measures are effective. Therefore, few small firms, in all experience, have the competence to undertake penetration testing. Therefore you may wish to hire an expert.

Finally, some experts recommend that every company establish real-time network and server monitoring. While strong passwords, two-factor authentication, encrypted data, and network firewalls are necessary and will slow down attackers, complete protection is neither cost-effective nor practicable.

Taking efforts to mitigate the potentially catastrophic effects of a cyberattack may be well worth the expense for small companies.

The post Ransomware: Don’t Become a Small Business Cybercrime Victim appeared first on SmallBizTechnology.

]]>
61000
How Small Businesses Can Use Google Analytics to Increase Sales https://www.smallbiztechnology.com/archive/2022/02/google-analytics-small-businesses.html/ Wed, 02 Feb 2022 17:16:29 +0000 https://www.smallbiztechnology.com/?p=61184 Small businesses have to use all the resources at their disposal to keep pace with the “big guys” of their respective industries. One of these valuable resources that many small businesses find especially valuable is called Google Analytics. Read on for more about how Google Analytics can help your small business run more effectively and […]

The post How Small Businesses Can Use Google Analytics to Increase Sales appeared first on SmallBizTechnology.

]]>
Small businesses have to use all the resources at their disposal to keep pace with the “big guys” of their respective industries. One of these valuable resources that many small businesses find especially valuable is called Google Analytics.

Read on for more about how Google Analytics can help your small business run more effectively and increase your online sales.

Segment your audience more accurately.

For any type of small business, Google Analytics can give invaluable insights into customers’ online behavior.

If you keep track of your website’s analytics long enough, you’ll start to notice different demographics engage in different browsing patterns as a result.

Particularly, here are some metrics you should look for to identify these patterns.

  • Interactions per Visit: How many web pages a user visits in one session.
  • Return Visitor Conversion: How many users return to the site a second time.
  • Bounce Rate: The rate at which users leave the website without completing any actions.
  • Conversion Rate: The rate at which users complete an action on the website.
  • Pageviews: How many users visit a webpage.
  • Average Session Duration: How long users stay on a page.

Users of different ages and backgrounds will interact with your site a little differently.

So, the more information you have about their behavior, the more accurately you can segment them. Then, you can create more individualized marketing campaigns and get higher conversion rates.

Along with Google Analytics, any small business owner should use a customer data platform (CDP) to track and archive consumer data. It’s important to have easy access to all relevant data to make informed business decisions about your marketing efforts.

Create a more personalized user experience.

With clearly defined audience groups comes a more personalized user experience for each segment. This is extremely important for different age groups, as their tools and technical skills can vary.

For example, younger generations use mobile devices for most of their browsing. So, your online content and marketing campaign must be mobile-optimized to fit their habits.

Personalization is important. But, all of your content still needs to work together to attract as large an audience as possible. For example, Millennials (people aged 23-38 as of 2019) now make up the largest portion of the United States workforce. Thus, most of your online content should have conversational language and a lot of graphics to appeal to them.

You can easily personalize standard marketing tactics, like social media posts and emails, to appeal to a group’s needs and habits.

To do this, include videos, images, language, and pop-culture references that resonate with your target audience. You can also use analytics to:

  • identify unusual browsing patterns;
  • determine what kind of people participate in those patterns; and
  • tailor your content directly to that audience.

Predict future market trends.

Google Analytics lets you monitor trends in your website’s traffic, no matter how small your business and its traffic may be.

Over time, you’ll gain a better understanding of what your customers want, when they want it, and how they want to obtain it. Every business experiences these patterns, no matter their product or service.

For example, your website’s traffic might spike around a specific season or holiday. Google Analytics gives you the information to foresee the spike in plenty of time to prepare your small business with an effective marketing plan.

Cut costs and increase revenue.

With a narrower target audience, more personalized content, and a look at future market trends, you can accomplish two tasks at once.

  • Cut costs.
    • First, Google Analytics helps identify content that’s too expensive or unnecessary.
    • Thus, you can remove anything that isn’t pulling its weight to cut costs and streamline your business model.
  • Increase revenue.
    • Also, Google Analytics gives you the data to make the right changes to your marketing strategy, encourage sales, and thus increase revenue.

By properly using analytics, businesses have seen a 10% decrease in total costs and an 8% increase in profits on average. Clearly, planning and executing your business plan becomes much more straightforward when you can see real numbers showing your customers’ behaviors.

Support your team.

Analytics also gives you helpful information about your employees’ performance.

You can see which people generate the most traffic and revenue, and which are lagging behind. This data lets you allocate your resources and help struggling employees pick up the slack.

Over time, you should see more consistent productivity across the board and a more supportive work environment.

Optimize your small business with Google Analytics.

Google Analytics gives you raw data about your small business and its relationship with your customers. And with the right information, you can identify unique market segments, create more personalized content to improve the user experience, anticipate market changes, and thus increase sales.

There’s no better time to start optimizing your small business with Google Analytics!

The post How Small Businesses Can Use Google Analytics to Increase Sales appeared first on SmallBizTechnology.

]]>
61184
Cybersecurity: The Small Business Savior? https://www.smallbiztechnology.com/archive/2022/02/cybersecurity-small-business.html/ Wed, 02 Feb 2022 12:40:54 +0000 https://www.smallbiztechnology.com/?p=61024 Cybersecurity is now. After over two years of pandemic-driven, remote-first work, the internet has altered us. Not altered? You’re not online. Even the tiniest local stores, restaurants, dancing studios, and car garages create sensitive cybersecurity data to serve their customers better, including customer profiles, payment credentials, and service records. On the other hand, it could […]

The post Cybersecurity: The Small Business Savior? appeared first on SmallBizTechnology.

]]>
Cybersecurity is now. After over two years of pandemic-driven, remote-first work, the internet has altered us. Not altered? You’re not online.

Even the tiniest local stores, restaurants, dancing studios, and car garages create sensitive cybersecurity data to serve their customers better, including customer profiles, payment credentials, and service records.

On the other hand, it could be different. But internet exposure has its drawbacks.

Every day, a fresh wave of cyber threats hits innocent companies. Likewise, malicious emails deliver ransomware and password-stealing trojans to inboxes, while other threats use software flaws to get access to systems and data. For example, you might use your website to spread malware to users without your knowledge. Cybersecurity trends lean that way.

Cyber-attacks are a massive headache for large corporations. They are an existential danger to small businesses. Interruptions in operations cost money, while reputational damage and possible legal consequences from data breaches are difficult to overcome. Smaller firms generally lack the means to withstand the storm, much alone pay a ransom for speedy data and system restoration.

Every firm must have cybersecurity.

Businesses of all sizes might take solace in the notion that they are “too tiny to target.” Likewise, the truth is far grimmer.

Cascade Technologies founder Cramer Snuggs used to see one customer attack every six months. For example, one assault every two weeks in the past year. Even with those stats, many of our clients believe they would not be victims, Snuggs adds. They mistakenly think today’s cyber-criminals aren’t interested in small businesses.

Modern cyber threats use automation and even AI, making it easy for criminals to create new threats and strike at scale at little cost. You may utilize personal data from social media accounts and past breaches to enhance assaults with little human effort. For example, this sinister net can readily catch even the tiniest groups. Another method is supply-chain assaults on software suppliers and IT service providers.

Today’s SMBs are vulnerable to phishing, malware, and other digital dangers.

On the other hand, cybercriminals no longer need to choose targets and adapt attacks to fit their needs manually. The need for comprehensive security has never been greater. Even small enterprises rely on the availability and integrity of their data and services.

Penetrations cost an average of $3.56 million in the first half of 2021. And the average ransomware payout hit $100,000. For example, new product categories — such as cyber insurance — have risen in popularity. Likewise, these metrics are critical for every firm, but for most small enterprises, they are lethal.

These products don’t provide the amount of organizational protection you need to rest comfortably, nor do they scale well as your firm expands. On the other hand, when your organization is at risk, you need expert help.

Here’s how MSPs can help with security.

Think how you would hire an electrician to connect your home or fix a faulty outlet. Consequently, there is great benefit in outsourcing cybersecurity to experts. Managed IT services can help.

On the other hand, today’s cyber threats target small enterprises. Likewise, most lack modern anti-malware protection that combines with data backups and IT security expertise.

Knowledgeable people will set up the software and adapt to changing scenarios correctly. For example, they also don’t always teach personnel cybersecurity best practices, which leads to weak passwords and increases phishing scam risk.

On the other hand, it’s hard to blame smaller businesses for the existing situation. Effective cybersecurity is becoming more difficult for resource-constrained enterprises. Most are also unaware of the grave concerns posed by current cyber threats, any of which might spell catastrophe.

If firms merely adopted multi-factor authentication, they would be immensely more secure, says a prominent Virtual Chief Information Security Officer. So why don’t you? It’s not complicated or expensive to do. Managed service providers make it easy and economical to safeguard your corporation with features like Endpoint protection.

In a world of quickly developing cyber threats, you must be proactive.

Working with a managed service provider provides small companies access to security experts. These experts can help them strengthen their cybersecurity posture and configure security solutions.

For example, service providers will detect risks via frequent vulnerability assessments. Likewise, they take measures to reduce your exposure and implement solutions as soon as they become available.

Privacy protection is the new focus.

Do you know where you keep your data?

Even small organizations often depend on global cloud services and infrastructure — and most nations have their laws and regulations around data storage and access. On the other hand, managed service providers can help you comply with data storage and privacy rules. Furthermore, they’ll help by avoiding legal issues you may not have been aware of.

Businesses need to back up their data, but recovering from backups may take time. Likewise, the restoration procedure may not be feasible immediately after a catastrophe if your systems are locked or have no power.

Managed service providers can help you swiftly recover from a catastrophe. Their expertise is in storing backups as virtual machines in the cloud and limiting service disruptions. For example, they’ll also help you detect and repair data leaks.

On the other hand, used to be that if our customers had backups, we merely restored them and went on, Snuggs adds.

Likewise, we have more to worry about now. Often, customer data is exclusive to their firm or sector and, if hacked, may create considerable disruption. In healthcare, for example, we must be concerned about personal data hackers put on the Dark Web.

The post Cybersecurity: The Small Business Savior? appeared first on SmallBizTechnology.

]]>
61024
Retail Industry Tech Trends to Watch This Year https://www.smallbiztechnology.com/archive/2022/02/retail-industry-tech-trends.html/ Tue, 01 Feb 2022 12:10:35 +0000 https://www.smallbiztechnology.com/?p=60972 Out-of-touch is entirely in and robots are balancing novelty and value. This is retail innovation in 2022, and the retail industry is all in. Retail technology industry funding hit a new high of $29 billion in the first quarter of 2021. In other words, retailers and tech firms tried to merge online. Likewise, in-store experiences, […]

The post Retail Industry Tech Trends to Watch This Year appeared first on SmallBizTechnology.

]]>
Out-of-touch is entirely in and robots are balancing novelty and value. This is retail innovation in 2022, and the retail industry is all in.

Retail technology industry funding hit a new high of $29 billion in the first quarter of 2021. In other words, retailers and tech firms tried to merge online. Likewise, in-store experiences, customized interactions at every touchpoint, and speeded up delivery operations had their influence.

And boy, did the industry smack the ball in 2021! Can small businesses keep up?

Yay for Tech!

We’d be writing and reading till 2023 if we analyzed every retail innovation that took place in 2021. After all, some failed.

It’s easy to choose the few technologies where merchants will likely spend more this year.

“Untouchable” invention. The industry expects touchless technology to grow from $6.8 billion in 2020 to $15.3 billion in 2025. The projection may be an overstatement due to pandemic-related safety precautions. By 2020, 67% of merchants would accept no-touch payments, such as tap-and-go credit cards and mobile wallets.

According to Raydiant, a producer of in-store digital signage, by spring 2021, 72 percent of customers were utilizing contactless payments. Expect more frictionless options, like Amazon Go cashier-less stores. Step 2: Software that can read hand signals and other motions.

Niche Industry Quick-Replies

QR codes seemed consigned to the “Island of Lost Tech” for a while. Therefore, the pandemic has altered that by driving demand for touchless technologies QR codes.

The projection, according to Juniper Research, consumers will redeem 5.3 billion QR-coded coupons by mobile in 2022. Starbucks and 7-Eleven feature QR codes in their payment applications. Like Lacoste and Zara, merchants utilize QR codes to deliver customized smartphone offers in-store, advertise goods in windows.

Likewise, connect to web purchasing. And luxury companies have found them helpful in preventing product counterfeiting, a rising concern.

Always-On Cybersecurity

All online shopper data is as essential to fraudsters as to retailers. Corporate and government data breaches increased 17% a year until September 2021, surpassing 2020.

In 2021, the average retail data breach cost $3.27 million, up from $2 million in 2020.

Because hackers are growing more intelligent, merchants must invest in proven, faster-detecting solutions. They must also utilize these services more wisely, gathering the data required to achieve specific objectives. Securing it like Fort Knox…and then destroying it as carefully as plutonium.

Streaming Industry Upstream

Another popular activity for consumers is celebrity-hosted internet sales events.

Some say they will gain popularity in 2022. Experts warn merchants not to anticipate a boom yet — and therein lies the opportunity.

According to Coresight Research, the U.S. live streaming industry will hit $11 billion in 2021. A considerable increase to $35 billion by 2024, but still just 3.3 percent of anticipated U.S. eCommerce, according to Coresight.

You should thoroughly test themes, product mixtures, and marketing. A broadcast might remind viewers of a hard-sell QVC pitch, so be careful with your content.

Dark Shops That Shine

Demand for speedy delivery has put new technologies to the test in the last 24 months. Converting out-of-business shops into fulfillment centers has become common.

Online research shows retail online purchases as of 2021, about 21% of all retail purchases (and hence fulfilled). Compelling fulfillment centers will demand more precision technology as the worldwide same-day delivery business grows. Experts project going from $8.4 billion in 2021 to $10.2 billion in 2022.

Good start! However, many dark businesses now provide curbside and in-store pickup in addition to delivery. For example, these consumer-centric technologies position dark shops to dominate the industry in eCommerce growth until 2022.

Vaimo says that global eCommerce sales will hit $6.5 trillion by 2023.

Two Wait-and-See Technologies

With trillions at stake, merchants should take a chance on tech. But even those that merchants may offer in 2022 are bold and maybe ahead of their time.

Virtual Fitting Rooms

Virtual fitting rooms make the cut.

Just as merchants needed time to discover the proper match for QR codes, it may take another year or two for virtual fitting rooms to establish themselves in shops.

Levi’s introduced its “Virtual Stylist” in 2017, while Gucci and Macy’s have lately experimented with the technology.

A virtual fitting room requires excellent product images and augmented reality to create a 3-D illusion. Also, the customer’s technology (for example) will influence the experience. You will remember 2022 being the Year of Lost Tech for these reasons.

Shopbots

Until proven otherwise, the in-store robot’s utility and profitability place it in the “cute gimmick” category.

Meanwhile, an app is likely cheaper to locate things on the shelf or order out-of-stock items, and it is more convenient for consumers.

However, robots can also clean floors, check stock levels, and transport merchandise at a reasonable cost.

Encouraging shoppers to buy something is one thing, but blocking their way is another. Walmart has been trying robot-enabled last-mile deliveries aside from Tiny Mile’s charming self-driving delivery carts. Wal-Mart plans to deploy fully autonomous trucks in late 2022.

Keep Up With Retail Tech Industry

We may be scratching our brains about in-store robotics or the unexpected decrease of live streaming in a year.

Creators of technology and shops prepared to take in a “cute gimmick,” or lost technology are in control of such situations.

Most importantly, for smaller shops and their technology to be successful in the future, customers must be digital. If they don’t, you may forget their ideas in a flash.

Remember, a little plaster can cover a big eyesore.

The post Retail Industry Tech Trends to Watch This Year appeared first on SmallBizTechnology.

]]>
60972
Why Employee Well-Being is Priority in Hybrid https://www.smallbiztechnology.com/archive/2022/01/hybrid-employee-well-being.html/ Fri, 28 Jan 2022 11:05:51 +0000 https://www.smallbiztechnology.com/?p=60982 When it comes to hybrid working styles, the time has come for leaders to develop a comprehensive approach. Employee well-being is the key. This is a period of profound ambiguity. After showing incredible resilience and adaptation throughout the pandemic, we are now confronting a new world of work. Organizations face additional issues as a result […]

The post Why Employee Well-Being is Priority in Hybrid appeared first on SmallBizTechnology.

]]>
When it comes to hybrid working styles, the time has come for leaders to develop a comprehensive approach. Employee well-being is the key.

This is a period of profound ambiguity. After showing incredible resilience and adaptation throughout the pandemic, we are now confronting a new world of work. Organizations face additional issues as a result of the hybrid model.

People are creating new perspectives on employee onboarding, different work habits, leading to workplace fragmentation, with silos emerging between office-based and remote employees.

When it comes to hybrid working styles, the time has come for leaders to develop a comprehensive approach. It may not happen immediately away, but you must establish a balance between remote work and in-person presence in the workplace as soon as possible. To construct a new form of corporate thinking, we must also cultivate trust.

For new businesses, today’s situation requires new models.

Consider what occurred before Covid-19’s arrival. Daily commuting was the norm. And you built work relationships on control rather than trust.

The importance of a sustainable style of life and a green mentality has lately been a hot subject. Everything changed all of a sudden.

Working from home pushed many businesses to recognize that there may be a new method to deepen and expand to shape the future. On the one hand, this undoubtedly offered fresh ideas and advancement to the entrepreneurial world. On the other hand, it has altered all aspects of leadership, including the connection between employers and workers, which was formerly dependent only on physical presence.

Hybrid work teams can be exceptional.

Data and Statistics On Remote Work

As a result of all these changes, how long can we expect hybrid working to remain a part of our business process?

Young talent (74 percent under 35 years old) has indicated that this view is especially prevalent among the younger generations. According to an international poll conducted by Talents in Motion, PwC, and the Con il Sud Foundation, many claim interest in a hybrid model of employment technology. According to McKinsey research published by the BBC, young talent is interested in hybrid employment in 48 percent of 18- to 29-year-olds polled.

Other fascinating statistics from The Global Workplace Analytics and Owl Labs reveal that 70% of full-time employees moved totally to remote working during the peak of the epidemic. 90% of individuals polled indicated their productivity levels at home were the same or greater than at work.

What’s more revealing is that one out of every three individuals would leave their employment if they couldn’t work remotely after the pandemic.

Our work situation has irrevocably altered.

How Can Leadership Be Restored?

It’s past time to consider how we’ll incorporate this massive shift into our daily operations.

Before the pandemic, research by Buck Consultants, a Xerox firm, analyzed the profile of 13 global corporations by assessing efforts aimed at around 1 million workers.

The desire to develop a new relationship of trust with workers emerges. The relationship is a business asset. Sustainability, social commitment, and well-being have become crucial factors. Because of the sensation of being a member of the same family, forming a new link with workers may and must bring a profit to the financial accounts.

This is how you build a contemporary leadership model.

Every choice made by the C-suite impacts more than just the professional realm. It has become a cornerstone of the everyday lives of everyone working in the organization.

Mutual respect is the new economic engine. It is necessary to plan and understand how to achieve joint aims, as well as to choose the ideal location for doing so and to be aware of the possibility of obtaining the desired outcome by working with more independence and flexibility.

Important to remember! New small business communities are on the rise. New technology enables faster communication. Easier transportation and more transparent customer service. Diversity plays a key and in-house training assumes more importance, especially when online. Covid demands safer working conditions.

One Growth Strategy

The dedication to developing an entirely new recipe is critical.

According to a Gallup poll, employee engagement has dropped by two points, from 22 percent in 2019 to 20 percent in 2020, after a decade of continuous growth. While data is rising in the United States, Canada, and Eastern Europe, only 11% in Western Europe.

The percentage scale has risen for all characteristics, including worry, anger, grief, and stress.

As a result, we must act fast to re-establish the proper balance that will contribute to our collective well-being and, as a result, the companies. Job happiness becomes a deciding element in corporate success. Even though this does not imply that remote work is the only way to work in the future, these are realities that no manager can ignore.

We can see that many remote employees are more productive, have fewer interruptions, and, at the very least, have more time to spend with their families.

We know that remote employees are often happier and work longer hours. This trend will continue. Given how competitive the job market is for talent, striking a reasonable balance between work and personal life will be critical to keeping people.

It’s crucial to remember that the situation is fluid.

  • Programs and plans may alter.
  • Models may need to adjust.
  • Individuals and organizations may make mistakes.

Investing in the well-being of workers, on the other hand, will be critical and will improve everyone’s prospects.  This should be self-evident.

Small business technology is better, more user-friendly, and more affordable. Don’t ignore it…embrace it.

The post Why Employee Well-Being is Priority in Hybrid appeared first on SmallBizTechnology.

]]>
60982
Supply Chain Technology Trends In 2022 https://www.smallbiztechnology.com/archive/2022/01/supply-chain-technology.html/ Thu, 27 Jan 2022 10:35:27 +0000 https://www.smallbiztechnology.com/?p=60961 This was the year when the phrases “global supply chain” and “global value chain” became commonplace. Consider these related tech trends. This was the year when the phrases “global supply chain” and “global value chain” became commonplace. And worrying to small businesses. A specific massive cargo ship stopped the Suez Canal in March 2021. The […]

The post Supply Chain Technology Trends In 2022 appeared first on SmallBizTechnology.

]]>
This was the year when the phrases “global supply chain” and “global value chain” became commonplace. Consider these related tech trends.

This was the year when the phrases “global supply chain” and “global value chain” became commonplace. And worrying to small businesses. A specific massive cargo ship stopped the Suez Canal in March 2021. The ship Ever Given was in the public eye for a week.

Then, over the summer and autumn, video footage of hundreds of ships anchored off the coast of California became a frequent fixture on the evening news and morning programs. This backup could also affect tax credits.

Of course, people are talking about the supply chain more than ever before. Not because these kinds of issues make headlines, but because products have become harder to come by as prices have risen. They delay shipments throughout the year. They’ve realized just how much we all rely on it to run smoothly.

And the problems that are producing these problems will undoubtedly continue through 2022. As organizations explore new technologies and tactics to keep their supply chains on track, there are several trends to keep an eye on and consider in the months ahead.

Enhanced Automation to Relieve Teams of Manual Tasks

From booking through settlement, almost every step in the supply chain may benefit from automation somehow.

At a high level, automating manual processes helps businesses to do more with the same number of employees, allowing teams to concentrate on higher-level strategic work rather than mundane duties.

Time-consuming tasks such as making appointments, monitoring shipment status, and creating invoices may all be automated. Automation allows businesses to manage a more significant number of shipments with more efficiency.

For Better Decision-Making, More Centralized Data

The most successful supply chains combine data with team member knowledge in making choices.

Centralizing data is critical because it allows for in-depth analysis and reporting, revealing inefficiencies and possibilities for improvement at all levels. Team members make choices at each process level. Allowing team members access to this information guarantees that the best option is taken at each process level.

Better data may have instant effects in the actual world.

Deadhead mileage, for example — trucks on the road with no load — is one of the most dreaded carrier charges. Companies may group shipments to reduce the distance between stops for picking up and dropping off. This would lower empty miles and the accompanying carbon footprint by employing data analytics to understand routes better.

By choosing the appropriate method for shipments and loads, you can guarantee that delivery time-frames and prices are satisfied.

For example, if cargoes are more time-sensitive, shippers may choose to move using trucks rather than rail. They also could convert from a full-truckload (FTL) to a less-than-truckload (LTL) option to use existing routes that meet their requirements. As a result, clients may be comfortable paying the correct amount for the quality of service required.

Consistent Capacity Restraint

Long hours and difficult working conditions have long been a part of the trucking industry’s history.

The epidemic has heightened tensions, with the American Trucking Associations estimating an 80,000-driver shortfall, up from 61,500 before the outbreak. National van rates have risen from $2.82 in September 2021 to $3.01 in December 2021, indicating a supply and demand imbalance.

There is no simple solution to this problem.

Customer demand and expectations will continue to rise. Since it is hard to add tens of thousands of drivers, vehicles, and trailers to the system overnight, many shippers will need to strive to extend their available carrier network to keep up.

Business owners will use mergers and acquisitions to consolidate the market further. The industry is ready for a wave of acquisitions to produce economies of scale.

There are roughly 17,000 freight brokers and over 1.8 million transportation operators in the United States. Larger firms acquire specialty enterprises to build enormous, full-service transportation management systems (TMS) and managed transportation solution offerings. There’s also a sense of consolidation, as more prominent shippers attempt to take on shorter-term spot bids which have traditionally been the realm of smaller firms.

The Final Mile’s Growing Importance

The last mile is the most familiar phase of the supply chain.

Most people are acquainted with when items travel from a distribution hub to their ultimate destination. Amazon has raised consumer expectations to new heights with same-day and next-day delivery.

More businesses project that they will enter this supply chain sector as direct-to-consumer sales and e-commerce rise. This necessitates an increase in rapid, dependable delivery. Drivers like the last mile because they can work all day and come home every night.

Conclusion

For better or worse, the supply chain industry in 2022 will resemble that of 2021. That is to say, with volatility being the one constant.

However, in the middle of the uncertainty, an opportunity presents itself. Companies who take the time to review their supply chain and better understand and fix their challenges in 2021 will likely shine in 2022.

As always, the world continues to nervously watch the system that delivers items to their doorstep.

The post Supply Chain Technology Trends In 2022 appeared first on SmallBizTechnology.

]]>
60961
Small Business Tech: The Must-Haves https://www.smallbiztechnology.com/archive/2022/01/small-business-tech-must-haves.html/ Wed, 26 Jan 2022 11:10:28 +0000 https://www.smallbiztechnology.com/?p=60926 Modern technology has changed practically every aspect of contemporary life. You probably make use of multiple small business tech tools. Technology has changed practically every aspect of contemporary life, from education to shopping. As a small company owner, you probably utilize various IT tools. But are you wisely using modern technology in your company? Especially […]

The post Small Business Tech: The Must-Haves appeared first on SmallBizTechnology.

]]>
Modern technology has changed practically every aspect of contemporary life. You probably make use of multiple small business tech tools.

Technology has changed practically every aspect of contemporary life, from education to shopping. As a small company owner, you probably utilize various IT tools. But are you wisely using modern technology in your company? Especially with regard to cyber security?

Likewise, small business tech may help you save time, energy, and even money. These tools aren’t only for cutting-edge IT companies.

In this post-pandemic world, it’s more important than ever. Small enterprises that use digital innovations have double the revenue per employee. They have higher revenue growth rates and higher employment growth rates. In short, whether you manage a plumbing company, a florist, or a freelance event planner, these ten pieces of small business technology may help you.

1. CRM Software

Customers are the lifeblood of every firm. We make money by generating leads and converting them to paying customers. Cloud-based CRM software allows you to manage your company’s interactions with new and current clients.

A CRM is a piece of small business tech you can leverage to increase use, boost lead conversion, and save marketing expenditures. You may choose from various tools, depending on your company’s size and kind. For post-pandemic small enterprises, Insightly is a simple and user-friendly solution. Popular all-in-ones include Salesforce and Zoho.

2. Payment System Technology

Payment processing is crucial in all sectors. As a company owner, you want to accept several payment methods as simply as possible. This saves them time and money. If a customer can’t pay via their chosen method, they may leave.

You may accommodate online payment gateways — such as PayPal and SecurePay — and credit card terminals with a payment processing system.

Check out Braintree. It’s a cloud-based payment processing platform that accepts credit and debit cards. Likewise, it accepts PayPal, Venmo, and digital wallets like Google Pay and Apple Pay. Others include Stripe and PaySimple.

3. Cybersecurity Answer

Our reliance on digital technologies has created new risks.

Any post-pandemic company owner is concerned about cybercrime. Business owners must secure personal information such as employee Social Security numbers. You must also protect payment information.

Meanwhile, data security solutions guard against digital threats. Companies require a secure environment for all computer and mobile devices. The proper security defends your company’s data and money against cyber-attacks. Comodo is one affordable alternative for small businesses.

4. PM Platform

Keeping track of project deliverables and deadlines is critical to corporate success.

The prompt delivery of products and services assures consumer pleasure. It can be a challenge in this post-pandemic world. Project management may be complex when numerous individuals are engaged. It’s especially challenging when employees work remotely.

Solution? Project management software. Tools such as Trello and Asana let you track tasks and keep track of deadlines. You may also use these tools to assign assignments and track progress. In short, the products’ messaging features enable you to ask and answer questions, keeping everyone informed.

5. Inventory Management Technology

Inventory management is probably one of your top worries if you sell things. You must ensure sufficient stock to fulfill client demand. Overstocking eats up expensive storage space and leaves you with unsold things you can’t sell.

Inventory management software helps enhance data analytics, reporting, and processes. It is also simpler to grow with coherent inventory management software. Finally, inventory management software may improve customer service by simpler product tracking. Use technologies such as LOCATE to help manage your inventories.

6. Reliable Internet

Social networking has become a crucial marketing and communication tool for small companies. You may use it to acquire new consumers, convert leads, and retain current clients. Using social media to share bargains may further improve consumer satisfaction and loyalty.

Instagram, Twitter, LinkedIn, TikTok, and Facebook are just a few examples. Instead of joining every network, concentrate on one or two that best match your target demographic. For example, younger customers choose TikTok, whereas older consumers prefer Facebook.

Posting across platforms may also be automated, saving time and effort. Popular is Hootsuite. Their technology is spot on.

7. Company Website

In addition, your company’s website is a powerful digital tool. This is where you may notify customers about your goods and services, pricing, and business hours. Further, you may create new company leads by optimizing your website for search engines. Above all, their tech is au courant.

For example, you may be a general contractor in San Francisco. Someone may find you by someone searching Google for “San Francisco general contractors.”

Your website is your online showroom. Having no website makes your firm seem amateurish and might turn off customers.

Create a website using resources like ZenBusiness’ business website service. You don’t need to hire a high-priced web designer to implement effective small business tech.

8. Location-Based Technology Services

Consumers may utilize location-based solutions to identify services and items nearby using mobile technology and GPS.

Another strategy is to attract customers and grow your company. A localized online presence is crucial for local listings like Citysearch, Yellow Pages, and Yelp.

Make sure your company name, address, and contact information are consistent. Also, utilize Google My Business. For example, create a custom profile and connect it to Google Maps to improve your Google findability. It also provides crucial consumer feedback. These are excellent marketing tools.

9. Interactions with Customers

Again, the success of every company hinges on keeping consumers happy.

But post-pandemic business owners may now contact consumers through various means. For instance, chatbots, social media, review sites, telephone, email, and website contact forms. In the same vein, constant contact might be burdensome for a small company owner.

For instance, a customer contact management system centralizes all consumer interactions. You have greater control over customer interactions and can enhance the consumer experience by communicating in real-time. Genesys and Podium are both valuable tools.

10. More Tech Tools for Small Business

Depending on your firm or sector, more tech tools may be helpful. Consider these options:

  • Scheduling: Above all, you may track meetings and deadlines using a linked calendar software like Google Calendar. For workers and customers, you may also use it.
  • Mobile Scanner: To clarify, apps like CamScanner allow you to scan and share documents right from your phone. It saves time and keeps you on top of essential documents.
  • Third-Party eCommerce Apps: On the other hand, you may also reach consumers through eCommerce sites such as Etsy. Using a reputable third-party platform also increases customer security.
  • Proposal Tools: Automate proposal writing and follow-up using the software. Start with Better Proposals.
  • Online Learning: As a small company owner, you must remain competitive. As a result, for you and your team, this implies ongoing improvement. Google Digital Garage, for example, provides free online instruction.

With all the right must-have small business tech in place and operational, attracting and retaining customers is a snap.

The post Small Business Tech: The Must-Haves appeared first on SmallBizTechnology.

]]>
60926
6 Ways to Reduce Distractions In Your Virtual Meetings https://www.smallbiztechnology.com/archive/2022/01/virtual-meetings.html/ Wed, 26 Jan 2022 11:00:03 +0000 https://www.smallbiztechnology.com/?p=61108 Staying focused during a virtual meeting has always been a challenge. As more people have shifted to an at-home work environment, the number of distractions has increased. Interruptions from family members are common. Pets can demand their owner’s attention at any given moment. Even work-related activities, such as answering emails, vie for the attention of […]

The post 6 Ways to Reduce Distractions In Your Virtual Meetings appeared first on SmallBizTechnology.

]]>
Staying focused during a virtual meeting has always been a challenge. As more people have shifted to an at-home work environment, the number of distractions has increased.

Interruptions from family members are common. Pets can demand their owner’s attention at any given moment. Even work-related activities, such as answering emails, vie for the attention of attendees.

With so many potential distractions out there, it’s wise to take steps to reduce the white noise as much as possible. Here are a few tips to help you do just that.

1. Lay the Groundwork With Tech

In a world driven by technology, your best meeting experience can only be as good as the tools that you use. That’s why, before you start working out clever meeting management techniques, you need to start with the basics.

The tech that you use to host your meeting must be compatible and user-friendly. Make sure everyone knows what program you’re using and, if necessary, any specific versions or updates they might need. In addition, if you meet regularly, consider equipping your team with consistent, company-approved hardware such as headphones or microphones to help them engage easier.

2. Build an Immersive Meeting Experience

Along with consistency, there are tech tools that you can use to help create a more immersive experience. This may seem unnecessary, but the disconnected nature of virtual meetings gives it more clout.

Along with making sure that your team can connect seamlessly, look for ways to improve the overall experience of the meeting.

For instance, the Dolby.io Spatial Audio feature allows attendees to manipulate the digital location of each person attending a meeting. Using options like this can lead to a more realistic experience that captures the attention of your audience for an extended period of time.

3. Coordinate Times Thoughtfully

The timing of your meeting may feel irrelevant in a flexible, work-from-home environment. However, with so much flexibility, it’s easy to set up meetings that do your team a disservice.

If you set a hard time for a meeting, you might be forcing an employee to sit up and focus too early in the morning or at the end of a long day. Instead, use a good meeting app like Doodle to find the best times so that everyone can bring their A-game.

4. Educate Your Attendees

Once you have your tech in place and your meeting scheduled, it’s time to find ways to improve everyone’s focus during the actual event. One way to reduce distractions is by educating your meeting members. You can do this in multiple ways.

For instance, start by making sure that everyone in attendance is aware of why the incoming information is important for them. This helps in two ways. First, if anyone doesn’t need to be there, you can excuse them. Second, everyone who does stay knows why they should pay attention.

You can also educate your attendees in more general ways. One good option is to spend time sharing resources about how ineffective and unproductive multitasking is. This can help your team resists the temptation to split their attention during a meeting.

5. Set Expectations Up Front

Along with educating team members, consider what expectations may be worth communicating upfront.

If you have a larger group, explain the need for everyone to mute their microphones when they’re not talking. Detail how to use things like Zoom’s “raise hand” function if someone wants to talk. Basically, provide a sense of structure for how the meeting is going to go and then let everyone know about it.

It’s also a good idea to set clear time boundaries before the meeting starts. Even if you don’t stick to them perfectly, having these in place can help everyone focus “while the clock is ticking.”

Setting these kinds of expectations can help you maintain control of a meeting. It avoids wandering off topic and gives you the ability to help everyone stay engaged and interactive.

6. Embrace Asynchronous Meetings

As a final tip, remember to limit your in-person meetings whenever possible. Some meetings are essential. Others are extracurricular. With virtual meetings, it’s wise to avoid the latter as often as possible.

One way to do this is by utilizing asynchronous meetings. According to Associations Now, asynchronous meetings follow a format where instead of allotting a specific time for a live meeting, participants review materials, watch pre-recorded content, and answer questions on their own time.

An asynchronous meeting occurs over the course of hours, days, and even weeks. It doesn’t require consistent attendance and is a great way to answer less urgent or complicated agenda items.

While convenient, asynchronous meetings do require understanding and a steady hand at the tiller. Take the time to educate yourself and your team about how to use asynchronous meetings effectively.

There are many ways to reduce distractions in a virtual meeting setting. Start by getting the right tech to create a seamless, immersive experience.

From there, make sure to educate your attendees and set clear expectations. Use apps to coordinate and find times that work for everyone, as well. Do your best to eliminate unnecessary in-person meetings, too, by turning them into asynchronous alternatives.

If you can set the stage for your team to focus, you can find ways to have distraction-free meetings, even in a virtual environment.

Image Credit: Vlada Karpovich; Pexels; Thanks!

The post 6 Ways to Reduce Distractions In Your Virtual Meetings appeared first on SmallBizTechnology.

]]>
61108
Hybrid Cloud Networking: Here’s Everything You Need to Know https://www.smallbiztechnology.com/archive/2022/01/hybrid-cloud-networking.html/ Tue, 25 Jan 2022 10:50:10 +0000 https://www.smallbiztechnology.com/?p=61087 Hybrid cloud networking offers businesses that need to maintain strict data security or adhere to regulatory guidelines the flexibility, scalability, and cost savings of public cloud services. It combines this with the security of a private cloud setup. That’s because hybrid cloud deployments consist of a private cloud established on a company’s proprietary data center. […]

The post Hybrid Cloud Networking: Here’s Everything You Need to Know appeared first on SmallBizTechnology.

]]>
Hybrid cloud networking offers businesses that need to maintain strict data security or adhere to regulatory guidelines the flexibility, scalability, and cost savings of public cloud services. It combines this with the security of a private cloud setup.

That’s because hybrid cloud deployments consist of a private cloud established on a company’s proprietary data center. This setup is then combined with public cloud services from a recognized provider.

With hybrid cloud networking, your enterprise can have its own data center. You can keep sensitive information safely stored behind a firewall, without sacrificing the benefits of public cloud services. Using hybrid cloud networking can have many benefits for your business. These benefits include cost-cutting for enhanced security, increased scalability, higher networking speed, and even fewer headaches for your IT team to deal with.

Hybrid Cloud Networking Combines Security with Speed and Scalability

A hybrid network environment isn’t intrinsically any faster than a public or private cloud. However, it does allow your IT to optimize the network so that users can get their tasks done faster on it.

For example, your IT team can use edge computing to bring the most important of your cloud services closer to users. This boosts overall speed and help data get where it’s going.

Hybrid networking consists of a combination of both public and private cloud services. your organization isn’t reliant on its own data centers and their finite ability to store and process data. Additionally, you can take advantage of the theoretically limitless storage and computing capabilities that public clouds offer.

However, public clouds are more generic in their construction — they have to meet the needs of a wide range of enterprises. Your enterprise can tailor the private cloud portion of your hybrid cloud network to make it exactly what you need. That’s because the private part of your hybrid cloud network exists in a protected data center. You can keep your sensitive operations and data secure while taking advantage of the scalability offered by the public cloud.

Whenever you need more computing power — or less — public cloud services can deliver.

Hybrid Configurations Are Ideal for Regulatory Compliance

Some jurisdictions have regulatory guidance dictating the time and place for storage of sensitive data. You may not be able to store your sensitive data on data centers in another country or state. Many industries also treat certain kinds of data as strictly confidential. Not all of your data will need to be kept secret. However, for any data that are governed by regulations, you need extra security.

Hybrid cloud networking combines bespoke private cloud infrastructure with public cloud infrastructure. As a result, you can keep your sensitive data safe on the private network while performing less sensitive operations on the public side.

For example, you can keep personally identifiable information in the private infrastructure. You can then move it to the public infrastructure after it’s been sanitized for processing.

Hybrid Cloud Gives You More Control Over Your Network

You don’t want to trust a third-party service provider with all of your data and processing power. You shouldn’t have to.

Hybrid cloud networking gives you more control over your data storage and processing infrastructure. It allows you to build part of that infrastructure from scratch and keep it secure. A portion of your network remains private. IT can have control over the management and maintenance of servers and other infrastructure, as well as critical daily processes.

Hybrid Cloud Networking Is Cheaper than Private Cloud

Putting together a private cloud isn’t cheap.

Most enterprises understandably want their private cloud networks tailored to their own needs.

It’s well worth it to store some of your data on a private cloud network. There, you won’t have to worry about migrating it from one public cloud service to another. You won’t be concerned that perhaps you’ll need to pay a termination fee in the process.

Some public cloud services won’t even give you back your data in a format that you can use! If your public cloud provider goes out of business unexpectedly — or has problems like the ones that affected some public clouds during the early days of the COVID-19 pandemic — you won’t have to worry about hastily migrating your data.

However, maintaining a private cloud for all of your networking processes is overkill. It’s cheaper to supplement with public cloud services. You don’t need to sacrifice your data security in order to save money on cloud computing.

Hybrid cloud is the next big thing for businesses that want to save money on cloud networking. You can keep your sensitive data safe. You’ll enjoy some bespoke network structuring. Additionally, you can call on the resources of the public cloud whenever you need them with hybrid cloud networking.

The post Hybrid Cloud Networking: Here’s Everything You Need to Know appeared first on SmallBizTechnology.

]]>
61087
A Metaverse-Ready Digital Identity https://www.smallbiztechnology.com/archive/2022/01/metaverse-ready-identity.html/ Mon, 24 Jan 2022 10:25:55 +0000 https://www.smallbiztechnology.com/?p=60911 The Metaverse is a new frontier for privacy, trust, and identification, a permanent virtual world that includes data, money, and profiles. With the advent of the Metaverse, it’s more crucial than ever to have a portable and composable digital identity. One that protects privacy and security in the quickly evolving Web 3.0 environment. One that […]

The post A Metaverse-Ready Digital Identity appeared first on SmallBizTechnology.

]]>
The Metaverse is a new frontier for privacy, trust, and identification, a permanent virtual world that includes data, money, and profiles.

With the advent of the Metaverse, it’s more crucial than ever to have a portable and composable digital identity. One that protects privacy and security in the quickly evolving Web 3.0 environment. One that not only verifies your identity and access but also acts as a non-custodial cache for your virtual assets.

A New Paradigm for the Metaverse

Consider this. In the Metaverse, you may pick from an endless number of avatars.

It’s not at all like real life, where your face reveals a lot about you. Instead, you’ll need a more intangible way of establishing who is behind the façade.

This applies to both consumers and suppliers.

The stakes will be considerably more significant in this new digital universe than in present social media venues. Parents, for example, want to know about their kids are playing video games, whether it’s with other youngsters or at least aware if they are.

Why not purchase a virtual property? How can you be sure you’re not dealing with a shady character? Is it money laundering? Or possibly a counterfeiter’s NFT art?

In short, we need to verify that these entities are who they claim to be. Moreover, the Metaverse generates more personal data than ever. Consequently, users will want to know that their data is secure and entirely theirs.

New Models and Technologies

Luckily, Self-Sovereign ID already allows this (SSI). In addition to the trustworthy IDs, installing Zero-Knowledge Proofs and an underlying blockchain make SSI fully enforceable (ZKPs).

Essentially, ZPKs allow one party to check the accuracy of data from another without disclosing personal information. Decentralized Identifiers (DIDs) and encryption protocols allow for the creation of cross-platform SSIs.

Users will need to transact with the digital economy in any online world.

The ability to produce, acquire, and sell from virtually anywhere will be a key element of this new universe. With SSIs, you’ll always have the same consistent, portable identity, no matter where you are. No matter what you’re doing, or who you are.

Web 2.0 is a centralized monopoly of huge tech businesses gathering user data, whereas Web 3.0 flips that concept. Instead, the Metaverse will allow people to claim ownership of digital assets, including personal data and identity.

In the present Web 2 context, you can’t utilize your Google identity in an Apple AAPL 0.0 percent owned service. And vice versa. Users must create separate accounts for each platform they desire to use.

With SSIs and other legitimate company’s use of verified credentials and encrypted communication protocols, you may avoid these vulnerabilities entirely. This eliminates the need to enter personal information to access various areas and services repeatedly. This new paradigm requires confidence in the emerging Metaverse’s various worlds and their inhabitants. This is especially true for startups.

How the Metaverse Looks

The options are endless.

Online games, for example, will no longer be closed environments. An object obtained or manufactured in one planet may be transported to another or sold directly or indirectly off-platform.

You may buy from any merchant with a single click, yet you only need to submit your information once, and it’s completely confidential. You may even show that you have enough money to complete a transaction, like purchasing property, without exposing your balance.

It’s not only about opportunity; it’s about security. All present internet issues will inevitably migrate to the Metaverse, but with far higher stakes.

People wouldn’t believe that an accidental click may take your assets and virtual land on a malicious website. Neither would they believe it for a SIM switch assault.

The new system must be foolproof, such that you cannot even confirm the transaction if the other end is incorrect. It shouldn’t matter whether it’s due to deceit or user mistake.

Always Yours

An individual’s identity links to values such as crypto, in-game goods, and other NFTs. It will be easy to use for physical and digital services, such as Uber UBER +2.6 percent.

In addition, no one will tie it to a specific physical item like a phone. By just being who they are, a user’s biometric data will validate their identity on the blockchain. The data will provide them access to their assets. No one’s property or information is in danger by using any interface for the same goals.

This is good news for small businesses.

We’re talking about a future where your cloud vault is mobile. You will be linked to the Metaverse whether you are “in” it or not. There will undoubtedly be many more virtual solid world possibilities. But now there will be a concrete “link” to where we are today.

The post A Metaverse-Ready Digital Identity appeared first on SmallBizTechnology.

]]>
60911
High Cost of 5G Tech Delays: Small Businesses https://www.smallbiztechnology.com/archive/2022/01/5g-tech-delays.html/ Fri, 21 Jan 2022 11:15:37 +0000 https://www.smallbiztechnology.com/?p=60892 Once 5G cellular networks are permitted to take root, they have the potential to revolutionize the U.S. economy in ways we can’t imagine. That is just one of the consequences of implementing 5G, the latest technology for wireless communication. In ways that most of us can’t imagine right now, we will be impacted. There was […]

The post High Cost of 5G Tech Delays: Small Businesses appeared first on SmallBizTechnology.

]]>
Once 5G cellular networks are permitted to take root, they have the potential to revolutionize the U.S. economy in ways we can’t imagine.

That is just one of the consequences of implementing 5G, the latest technology for wireless communication. In ways that most of us can’t imagine right now, we will be impacted.

There was a mandate for the Federal Communications Commission (FCC) and cellphone operators to postpone a statewide deployment of the service. That is until early next year due to a last-minute complaint by the Federal Aviation Administration (FAA), and additional arbitrary FAA interventions and delays may be on the way.

The FAA is concerned that the 5G deployment would cause difficulties with altimeters on certain flights.

Last week, the FAA issued a directive. This mandate states that the 5G network’s rollout would cause delays in plane schedules, then the agency could take further action. A Senate Commerce Committee hearing was convened. United Airlines CEO Scott Kirby said in the hearing that the interference could cause a delay in up to 5% of their planes’ schedules.

On the other hand, the agency’s concerns may have more to do with interagency intrigues than with safety. Or with how small businesses will work around these things.

Regulatory Complaints

The FAA’s complaint comes at the culmination of a lengthy investigation that started more than a decade ago. The FCC started planning for the transition to 5G seven years ago. Those preparations included a slew of tests to verify that 5G networks wouldn’t interfere with adjacent spectrum users.

The issue with the delay is that the advantages of a statewide 5G network are massive. Aside from allowing us to download services faster than we can now. That is to say, downloading a movie will go from seven minutes to six seconds. The lightning-fast connection would enable all sorts of other business applications to emerge. Our lives will improve in ways that many cannot yet imagine.

It is, for example, a crucial step for self-driving automobiles.

Delaying the widespread deployment of 5G will be very costly. One researcher predicts that the advantages of 5G deployment would total $300 billion over the next six years.

AT&T and Verizon started rolling out the service in congested metropolitan areas in 2019. They had expected to roll it out statewide within a month. Both companies have spent tens of billions of dollars acquiring bandwidth. They are constructing the requisite towers and other infrastructure for the network’s deployment. For example, Apple and Samsung have released a new generation of phones that can connect to 5G networks.

The FCC Engineering Team

The FCC’s well-respected engineering team looked into the new technology’s potential repercussions. The team found no reason to suppose it would interfere with altimeters. And it is the FCC, not the FAA, that is in charge of this. That’s a good thing since the company’s workforce training is precisely what the company wants to do.

On the other hand, the most significant project of the century is years behind time and billions of dollars over budget, with no end in sight. And what is the project you ask? It is the FAA’s Nextgen Air Transportation System, which aims to enhance navigation and capacity at U.S. airports.

Six former FCC Commissioners recently signed a letter expressing their surprise that the FAA voiced this complaint. This complaint was very late in the process. The complaint is urging the two agencies to work closely together to fix the matter promptly.

Delaying 5G deployment has an equality problem. For now, those in vast urban regions get 5G. Meanwhile, others in the comprehensive center of the nation are still waiting. And, in addition to deepening the digital divide, the delay also hurts the few who have it. So, without a large client base, the apps that rely on it will be unprofitable.

The FAA’s last-minute action reflects a more significant regulatory challenge. The challenges are within agencies as they struggle to consider responsibilities. They consider the costs and benefits of activities that may extend beyond their own smaller authority.

5G and the White House

The White House should be more proactive in resolving this disagreement. It seems that it has attempted but failed to arbitrate it.

Part of the difficulty is that it has yet to officially designate an Administrator for the Office of Information and Regulatory Affairs. The Office of Information and Regulatory Affairs is an office inside the Office of Management and Budget. The Office of Info. and Reg. Affairs is entrusted with monitoring regulatory actions and acting as a traffic policeman for interagency conflicts.

It’s difficult to exaggerate the significance of 5G to our country’s future living level. More delays would cost American families dearly by postponing technologies. Technology that might enhance their health, safety, convenience, and living standards.

These infighting squibs may just be small business irritations. Or, worst-case scenario, they may jam up things for good.

The post High Cost of 5G Tech Delays: Small Businesses appeared first on SmallBizTechnology.

]]>
60892
Small Business Technology Levels the Playing Field https://www.smallbiztechnology.com/archive/2022/01/small-business-technology-levels.html/ Thu, 20 Jan 2022 10:25:38 +0000 https://www.smallbiztechnology.com/?p=60870 The increased tactic of people rallying technology for small companies to help them survive has been one of the bright spots of the pandemic. The New Year will see technology geared to small business efficiency and the bottom line. The pandemic wreaked havoc with small retailers. But online ordering software and delivery innovations have offset […]

The post Small Business Technology Levels the Playing Field appeared first on SmallBizTechnology.

]]>
The increased tactic of people rallying technology for small companies to help them survive has been one of the bright spots of the pandemic.

The New Year will see technology geared to small business efficiency and the bottom line. The pandemic wreaked havoc with small retailers. But online ordering software and delivery innovations have offset the loss. (Somewhat.)

A small business can especially benefit from new tech as the tax season arrives. Turbotax may not do the trick. However, once things start to look good, how can those enterprises not only remain afloat but also capitalize on the momentum they’ve built?

Small firms may grow to stay up with larger enterprises and even beat them at their own game with the help of technology and inventive methods.

In general, they should seek to reinvent and rethink their companies in a few key areas, all of which should eventually function together to provide a seamless consumer experience.

Experiences in a physical showroom that are one-of-a-kind must go hand-in-hand with an online presence.

1. Location of Inventory and Logistics

How are customers interacting with your inventory? Even before Covid-19, a part of the market would visit conventional brick-and-mortar stores to examine, touch, and try on things before choosing to purchase them online.

The epidemic has effectively erased any difference between purchasing online and in-store presence. It may take years for consumers to embrace the concept of returning to a shop to explore and buy in the same manner they did before.

Instead of fighting this trend, small businesses could embrace it to create a unique retail experience that appeals to consumer aspirations for convenience and improved safety.

What if we turned the conventional retail model on its head to effectively navigate a new normal? In that manner, we have something that is instantly possible and potentially lower costs. In other words, more efficient and more in line with what contemporary clients are used to.

While the brick-and-mortar model still reflects what most customers want from a small company, it also marks a transition. The movement toward a lower cost-per-square-footage approach is in the works. It helps meet expectations from consumers to emphasize high-visibility displays of merchandise held elsewhere — for less money.

A retailer who survived the pandemic should consider unique showroom space. Something intimate, where customers can easily find the products they want. Deliver products quickly, within 24 hours if possible. Ship from warehouse space, which is much less expensive to lease.

2. Technologies Powered by the Internet

Small firms will need to embrace technology more than ever under this paradigm.

They should think about marketing and customer involvement. That is to say, but consider the sorts of technological solutions that the world’s top firms are using to help them run their operations. What they use to run more efficiently and provide their consumers with cost-effective products and services.

Since the introduction of Covid-19, the same technologies that have helped firms survive you can now actively exploit. You can extend as part of the business strategy.

It eventually becomes about the confluence of online purchasing and things like live chat versus a live operator on the other end of the phone. Like employing specialized small business technology for a specific purpose. It’s all about finding software and services that function together and link as part of a bigger company plan from a business growth standpoint.

We are integrating such digital solutions into more conventional business procedures. On the other hand, it may be a terrific way for a small firm to develop and flourish. Web- and mobile app-based delivery services have been among the most prevalent and profitable enterprises throughout the epidemic. Those services give a model that small companies may follow, whether they want to add delivery services to their present firm or start an utterly mobile one.

In any case, there’s potential to employ the same technological platforms as their multibillion-dollar equivalents in the market, such as telematics.

3. Company Vehicles with Multiple Purposes

For small company owners that currently have car fleets, telematics technology is still primarily focused on GPS position. Beyond that, they’ll be able to see their total operating expenses (TOC) and return on investment for their cars.

There is also the potential to assess staff safety to some level and use data exchange between fleet cars and office applications.

Are the company’s cars employed as part of the business…or as the business itself? Either way, they provide a concrete and relatively straightforward means for a developing or evolving small firm to connect everything. Vehicles using advanced small business technology, such as telematics, may assist in tailoring the customer experience while also saving money.

The post Small Business Technology Levels the Playing Field appeared first on SmallBizTechnology.

]]>
60870
Key Trends: 12 That Will Drive Small Business in 2022 https://www.smallbiztechnology.com/archive/2022/01/key-trends-small-business.html/ Wed, 19 Jan 2022 11:20:42 +0000 https://www.smallbiztechnology.com/?p=60846 New business trends are developing as life returns to routine, and recognizing them may help small firms recover their footing. Were you a small business thrown into chaos when the Covid-19 outbreak? If you were hit, you may just now be starting to recover more than a year later. In a post-pandemic environment, small-enterprise owners […]

The post Key Trends: 12 That Will Drive Small Business in 2022 appeared first on SmallBizTechnology.

]]>
New business trends are developing as life returns to routine, and recognizing them may help small firms recover their footing.

Were you a small business thrown into chaos when the Covid-19 outbreak? If you were hit, you may just now be starting to recover more than a year later. In a post-pandemic environment, small-enterprise owners must be aware of the changes and key trends driving business.

1. Empathy and Emotional Intelligence

We cannot overstate the importance of emotional honesty and modeling emotional intelligence.

Empathy is no longer a luxury but rather a valuable tool for coping with life’s and work’s obstacles. You don’t have to know or reveal every detail of an employee’s (or your own) circumstances, but detecting moods or actions and responding with care is appreciated. “If we inquire, ‘How are you doing?’ we genuinely want to know.” Adopt that slogan.

2. Social Media Influencer Marketing

The power of influencer marketing is a key trend that small companies should be aware of if they aren’t already.

Small companies may use online platforms and social media channels such as Instagram and TikTok to communicate their stories and raise awareness and enthusiasm. Influencers of all sizes (even micro-influencers) provide credibility to the article by adding context and endorsements.

3. Large-Scale Business Processes and Systems

Small firms must begin adopting large corporate systems and procedures to succeed in 2022.

What we mean is that small firms should set up toll-free phones, IVR systems, and automation to organize their operations. Act as if they were much more significant than they are. It will be critical to their success if they can do this.

4. Increased Recruitment Efforts

Companies will be able to broaden their recruitment efforts to be more far-reaching than in the past.

As the globe is more linked than ever, more individuals choose remote work locations throughout the world. In a tight labor market, organizations have purposefully established their culture. They are defined purpose, values, and norms will be more effective in recruiting the appropriate personnel.

5. Workplace Values That Put Family First

Over the past year or two, many individuals have reviewed what they value in life, resulting in family-first key trends.

As a result, company owners must establish a workplace that prioritizes people or risk losing their most exemplary employees. Small-business owners must develop a set of workplace principles with their employees and ensure that supervisors, in particular, lead by example.

6. Building Relationships with Business Owners

Don’t miss out on 2022’s hottest key trend: networking!

Small company entrepreneurs may increase their efforts tremendously by networking with other business owners rather than expanding alone. As a result, networking allows you to get business lead referrals and hear new market views. Learn from other people’s experiences, improve your game, and pitch. Team up and establish partnerships that motivate and drive each other’s development.

7. Digital Marketing’s Effectiveness

Digital marketing is here to stay, and small company owners should embrace it.

However, digital marketing may not completely replace in-person profile development. While it did during the epidemic, its cost- and time-saving benefits cannot be overlooked. Consequently, utilize these advantages to reach a large audience constantly.

8. Cloud and Digital Technologies for Business

A robust digital presence is lacking in many small firms.

Your ability to utilize and use today’s digital and cloud technologies will determine much of your success. Similarly, key trends like this bolster your commitment to keeping on top of whatever technology your customers use. That is to say, it will add to your success in the next ten years. It’s Slack, Teams, and Twitter trends these days. Who knows what the situation will be like in three years?

9. Product Development and Agile Service Delivery

The ability to stay flexible in client service delivery and product development will provide you with an edge.

Flexible delivery trends assist in creating a personal brand with a recognized competitive advantage. Likewise, creating a range of solutions and understanding the effect of these solutions on various customers can help your small company stand out. To clarify, your small business can stand out in any market by allowing you to provide variety, creativity, and strategic innovation.

10. Employee Business Coaching and Mentoring

Small firms will need to develop unique, new methods to recruit and retain talent to keep their employees happy and enhance retention.

Trends toward providing coaching or mentoring to workers exist. Consequently, it is considerably more beneficial to a person’s growth than a break room with a ping-pong table!

11. Synchronous and Delayed Video

The use of both synchronous and asynchronous video will be crucial.

The use of video to prospect, sell, service, and meet with people across the world has increased dramatically in the previous 18 months. Everyone has access to a phone, tablet, or laptop, and we are just a click away from engagement. Video is the new “new” thing, and its popularity will only grow. There are several free platforms to choose from. Get started!

12. A Business That Is Both Traditional and Hybrid

As we balance security and insecurity with a healthy home and working environment, we have options for workers.

Having a hybrid workplace where workers may pick their best work schedule will be a key trend for the future. In conclusion, employers must accept multi-generational staff with various value systems and life-learned skill sets.

The post Key Trends: 12 That Will Drive Small Business in 2022 appeared first on SmallBizTechnology.

]]>
60846
Small Business (Realistic!) New Year’s Resolutions https://www.smallbiztechnology.com/archive/2022/01/small-business-resolutions.html/ Tue, 18 Jan 2022 10:05:32 +0000 https://www.smallbiztechnology.com/?p=60836 An ordinary resolution for ambitious small company owners entering the New Year is to enhance and further extend their operations. When you confront company owners with the day-to-day obstacles of life, they may severely curtail their goals…like all of their New Year’s resolutions. The good news is those small company owners may establish and accomplish […]

The post Small Business (Realistic!) New Year’s Resolutions appeared first on SmallBizTechnology.

]]>
An ordinary resolution for ambitious small company owners entering the New Year is to enhance and further extend their operations.

When you confront company owners with the day-to-day obstacles of life, they may severely curtail their goals…like all of their New Year’s resolutions. The good news is those small company owners may establish and accomplish some reasonable goals for themselves in the New Year.

Listed below are five examples.

1. Establish an online presence and use digital tools to your advantage.

Because of the epidemic, there is a pressing need for resolutions to be fresh. There is also an opportunity to depend more heavily on digital skills.

According to the Small Business Roundtable’s annual study, many organizations will use a web presence in 2022 for awareness. Web presence is also available for client acquisition, eCommerce capabilities, and digital fulfillment (no contact) when practicable.

The first question that company owners should ask themselves is whether they have a website and methods for accepting payments online.

Ask this when evaluating whether they have completely integrated digital resources. If they do not, there are several tools available to assist them in moving to digital technology. In the case of Forbes, the publication provides step-by-step guidance for transitioning your small company to the internet.

2. Develop a resolution for providing care to your employees.

Covid-19 also brought to light and worsened the difficulties that working groups face. The technology that is supposed to help small business employees often makes them feel alienated as well.

Make a strategy to adjust their day-to-day company operations. Adjustments to accommodate the requirements of family caregivers is one idea. This and other ideas allow business owners to help their workers who are also caregivers.

Employee absences they can anticipate can work with flexible schedules. An absence due to personal sickness, care-giving for children, elderly relatives, or ailing family members are among those to accommodate using methods such as flexible work schedules. Another option is phased part-time employment and cross-training. A caregiver handbook for small business owners is available from the AARP.

3. Resolve to become a certified professional.

If a person is a member of certain demographics, there are options.

For example, an underrepresented demographic may need an applicant to seek a certificate. That certificate is a blessing to a business in an under-served neighborhood. This business then opens doors to professional connections due to their certification.

In other words, applicants seek members of an underrepresented demographic. Those who run their businesses in an under served neighborhood may have access to hundreds of corporate representatives. Included also are supplier diversity professional connections due to their certification.

For example, the Biden Administration has launched new initiatives to increase Black wealth and close the racial wealth gap. The United States Black Chambers, Inc. has launched the ByBlack initiative. This provides Black entrepreneurs with valuable business resources and networking opportunities.

Some groups offer certification programs, including the National LGBT Chamber of Commerce, the National Minority Supplier Diversity Council, Disability: IN, and the Women’s Business Enterprise National Council. Take the time. Make a resolution to learn about the available possibilities and the application procedure.

4. Become familiar with federal employment opportunities.

There will be a significant amount of funds available to states and municipalities. These funds are to reconstruct the economy and infrastructure after the pandemic.

Thanks to federal legislation, funds are available. Most notably for the American Rescue Plan and the Bipartisan Infrastructure Deal. So…sharpen your fintech skills!

Small company owners should investigate these and other government contracting opportunities. It will serve them to evaluate whether or not it makes sense for them to submit bids on these opportunities.

The United States Department of Commerce provides a Good Jobs Challenge and the Minority Company Development Agency assists small firms. The Women Impacting Public Policy organization focuses on increasing government contracts for female business owners. Having a resolution to learn about these funds can help your small business.

5. One simple resolution is to become a member of a small business organization.

You can find organizations for company entrepreneurs in almost every community. These groups assist small business owners in building stronger relationships. They also assist in taking on more leadership positions in their communities. They may also open the door to new business prospects.

Business owners should learn more about the groups in their cities or towns, such as a Chamber of Commerce or a Rotary club. Decide which organizations make the most sense for you to join in the future.

Joining a national business organization may also be a wise decision. For example, the U.S. Hispanic Chamber of Commerce or the Asian American and Pacific Islander Chamber of Commerce and Entrepreneurship. The National Association for the Self-Employed, Small Business for America’s Future, or the National Small Business Association.

It’s always challenging to make adjustments and improvements. Yet these goals are doable if company owners begin working toward them as soon as possible.

The post Small Business (Realistic!) New Year’s Resolutions appeared first on SmallBizTechnology.

]]>
60836
This Year, Hire the Best ‘Hidden’ Talent https://www.smallbiztechnology.com/archive/2022/01/hire-best-hidden-talent.html/ Mon, 17 Jan 2022 09:45:33 +0000 https://www.smallbiztechnology.com/?p=60814 Remote employment will continue to exist, but it will no longer be the differentiator it once was. Use new methods to attract new talent. You’ll need to stay ahead of the competition by using a few fresh methods to attract exceptional employees. Two years ago, merely providing remote work was a positive perk and attracted […]

The post This Year, Hire the Best ‘Hidden’ Talent appeared first on SmallBizTechnology.

]]>
Remote employment will continue to exist, but it will no longer be the differentiator it once was. Use new methods to attract new talent.

You’ll need to stay ahead of the competition by using a few fresh methods to attract exceptional employees. Two years ago, merely providing remote work was a positive perk and attracted top talent.

Today, though, just stating that you’re willing to allow work from home isn’t enough. To set your company apart and attract the best-of-the-best applicants, you must go above and beyond. The truth is that remote work isn’t as fascinating as it once was. It’s part of everyday life.

According to FlexJobs, between 66 and 70 percent of businesses are willing to enable at least part-time virtual work. That’s a significant number, and it demonstrates how common and even anticipated remote labor has become in many fields.

So, how can you keep on the cutting edge of the remote-work trend? Consider incorporating some of the most recent trends into your sourcing, onboarding, and retention plans. You have to hire the right team.

1. Take your employment hunt to the next level by going worldwide.

For many firms, the prospect of hiring overseas personnel might be daunting. “They don’t speak decent English!” is a common cry.

According to a worldwide workforce survey from global HR platform Remote, 30 percent of businesses consider foreign country rules and regulations as possible stumbling obstacles for remote hiring. Though this is reasonable, it doesn’t have to prevent you from casting a broader net searching for outstanding employees.

Instead of dismissing the thought of hiring individuals from any place, seek out an HR department partner who can assist you. You should try to discover one with experience recruiting in the areas you’re interested in. You and your partner may create anything from job postings to payroll settings that keep your company compliant while enabling you to expand your workforce.

If you’re still worried about having remote employees worldwide, concentrate your search on applicants who reside in set time zones. You’ll have an easier time scheduling meetings and motivating your team to operate this way synchronously. However, you may still broaden your appeal by bringing in a more varied set of artists.

2. Make your choice to go hybrid or entirely remote as soon as possible.

During 2020 and 2021, maybe you relocated all of your employees to faraway locations. It’s now up to you to decide exactly what to do next.

Whether or whether you plan to hire additional people, you must choose your company’s future shortly. Are you considering a hybrid functional approach, in which you may telecommute in part but not entirely?

Because some of your workers may be contemplating life changes that might impact their choice to stay with you or leave, they need to know. What life changes are on the horizon? Consider huge movements. Many employees who have gotten used to working remotely like it. So they won’t budge.

They are contemplating migrating to various places since they like it so much. Approximately one-third of remote workers said they would relocate if the chance presented itself. As a result, you can’t afford to wait and see what happens.

Going hybrid may be the correct decision for your firm, but your workers need to know this immediately…especially if they’ve considered leaving.

3. Make your IT stack more remote-friendly.

Is your remote team still using the same technology as when they were in the same office?

Those technologies may have come in handy during Covid’s early shutdown phase. However, if you want to work remotely as your primary mode of communication, they may no longer be relevant.

By mapping your processes, you may begin to untangle all of the loose ends. Ask broad questions of your talent prospect such as, “Is there a digital solution that might automate this process or make communications easier?” Enlist the aid of your team leaders.

Of course, you don’t have to overhaul your processes entirely. However, you may discover that your employees have been using workarounds to close gaps. Give them credit for their tenacity, but complement their “duct-tape” remedies with technology solutions like a project management system or a  CRM database.

Do you force new workers to learn clumsy workarounds? If not, it will be considerably more straightforward for them to come up to speed. Furthermore, if you have a good tech stack in place, your organization will project a cutting-edge image to recruits.

Many businesses are still bumbling through their remote arrangements. Your company may show a more attractive face to hidden talent looking to produce their best for a supportive brand by fully embracing remote work.

The post This Year, Hire the Best ‘Hidden’ Talent appeared first on SmallBizTechnology.

]]>
60814
Don’t Ignore Recent Small Business Tech Trends https://www.smallbiztechnology.com/archive/2022/01/small-business-tech-trends.html/ Fri, 14 Jan 2022 10:10:45 +0000 https://www.smallbiztechnology.com/?p=60805 Artificial intelligence (AI) was formerly regarded as futuristic. Do you really need an R2-D2 in your shop? Even fake tech is here to stay. As a business owner, you must now integrate numerous technology developments into your digital marketing strategy. That they’re all measurable gives you incredible insight into your customer base. Is this cause […]

The post Don’t Ignore Recent Small Business Tech Trends appeared first on SmallBizTechnology.

]]>
Artificial intelligence (AI) was formerly regarded as futuristic. Do you really need an R2-D2 in your shop? Even fake tech is here to stay.

As a business owner, you must now integrate numerous technology developments into your digital marketing strategy. That they’re all measurable gives you incredible insight into your customer base. Is this cause for optimism? Most signs point to “Yes.”

Personalization in Email Marketing

Firstly, any digital marketing strategy must include email marketing. However, achieving personalization in email marketing has changed. Tailored emails are based on prior email opens, purchases, or click-throughs.

And secondly, statistics show that personalization is the future of email marketing, that irrelevant emails annoy customers, and that personalized emails increase sales.

Channel Tech Advertisements

Multichannel marketing technology was popular in 2018. You can save money on marketing technology platforms today.

This is the process of connecting all marketing channels available to your clients. Omnichannel marketers maintain 89 percent of their consumers, but non-omnichannel marketers only keep 33 percent.

Here’s an example of omnichannel marketing technology. A prospective customer contacts your company after viewing an online ad or article. SEO helps your brand’s content rank better in search. They become leads when they join your email list. As an email lead, they will continue to see similar advertisements on social media and native ads. They buy after clicking on one of your emails.

Client engagement points must be measured omnichannel in 2022. A year ago, people were surprised by chatbots. People expect chatbots today. Responding promptly to prospective consumers’ questions significantly improves conversions and profits.

63 percent of respondents prefer conversing with a chatbot to calling or emailing a firm. According to surveys, respondents liked chatbots for their 24-hour availability, quick response times, and simple inquiries. Delay employing chatbots on your website.

Accelerated Mobile Pages (AMPs)

It’s no secret that about 60% of your website’s traffic now comes from mobile devices.

Page load speed is linked to bounce rate. Having a sluggish website increases bounce rates and the danger of Google penalizing you.

Keeping this in mind, businesses can’t ignore the need for AMP. Those who do not employ AMP risk getting left behind!

Video Marketing

Video marketing will increase during the next five years. While video marketing isn’t new, businesses that don’t employ it risk being left behind. New research shows that approximately 70% of users share a promo video. Videos enhanced conversion rates for 72% of businesses. Additionally, customers are 52% more inclined to purchase from a brand after seeing a video.

Likewise, businesses should employ video to engage viewers from start to end. Google optimizes movie displays in searches that relate to its video carousel. In 2022, keep an eye out for 360-degree footage.

Augmented Reality (AR) Technology

How much quicker would your business grow if you let prospective customers trial your products on their phones first? AR decreases risk by allowing customers to see a product in action. Among the companies embracing augmented reality are:

  • Garnier uses AR to allow smartphone users to “try on” several hair colors.
  • Users of the ELF cosmetics AR app may see how various lipstick colors look on them.
  • Clients may see furniture in their homes using IKEA’s AR software…racking up a whopping 8.5 million downloads, by the way.

If your company sells physical things, try adopting augmented reality to decrease online fraud and boost trust.

Indy Marketing

Ads are a part of online life. But no one likes forced product placement.

People hate pop-up ads the most. Additionally, pop-up ads may bother consumers, giving them a bad image of the company.

Native advertising appears as part of the web page’s regular content rather than as ads. As a result, users see ads in their news feeds that are image-centric. Many of these native advertising touchpoints are retargeting ads based on previous site visits, items viewed, or tailored based on a user’s profile.

Artificial Intelligence (AI)

Marketing tech platforms and tactics are increasingly incorporating AI. As a result, this enables customer segmentation, click tracking, and retargeting.

As a result, businesses can use AI to provide real-time ads and communications.

Facebook Marketing Budget Reallocation

You may need to re-allocate Facebook tech marketing budgets to other channels in certain cases. Of course, Facebook is still big, but 41% of its users are over 65.

That is to say, with Facebook’s huge data breach, younger people are less inclined to use Facebook.

Voice Search Tech

In conclusion, you should know that people increasingly utilize tech for voice search and virtual assistants.

The same information or product may be presented by valid firms using voice command technology. For example, 2017 saw $1.8 billion in voice commerce sales, with $40 billion predicted by the end of this year. Likewise, consider how you may strengthen your digital voice approach.

On the other hand, keeping up with new technology may help your small to medium-sized business remain ahead of the marketing curve and reap the benefits. Most importantly, these seven trends may help your organization succeed.

The post Don’t Ignore Recent Small Business Tech Trends appeared first on SmallBizTechnology.

]]>
60805
Challenges to Small Business Owners in 2022 https://www.smallbiztechnology.com/archive/2022/01/challenges-small-business.html/ Thu, 13 Jan 2022 11:20:43 +0000 https://www.smallbiztechnology.com/?p=60793 2021 was a year of successes, rebounds, and comebacks for small companies, and it was an excellent year for many. What challenges are next? Even though small company owners confront great challenges, such as the ongoing supply chain issue, they continue to bounce back. And customers continue to support them. Even though finances can be […]

The post Challenges to Small Business Owners in 2022 appeared first on SmallBizTechnology.

]]>
2021 was a year of successes, rebounds, and comebacks for small companies, and it was an excellent year for many. What challenges are next?

Even though small company owners confront great challenges, such as the ongoing supply chain issue, they continue to bounce back. And customers continue to support them. Even though finances can be troublesome.

As recently as last month, the National Retail Federation predicted that over 58 million people would shop on Small Business Saturday. Marketers had a chance to recover and reassess how to best serve the rising small company sector during the previous year.

We wanted to discover how small firms were reacting to the present climate, preparing for the future, and encouraging innovation. Recently, Forbes polled 500 small company owners in the United States to provide marketers with the information they required to effectively serve this market.

And, based on the statistics, the mood is upbeat!

Despite the fact that 41% of owners reported low growth last year, over half believe their company emerged stronger than before the pandemic. According to the same study, small company owners will be spending in five areas in the next year. What exactly are they?

Customer Satisfaction Challenges

Customers are at the forefront of small company owners’ digital developments. In the Forbes Small Business Survey, more than 80% of respondents stated they would concentrate on customer experience next year. One-third of respondents responded that the primary purpose of new technology investments is to serve more consumers.

Small company owners want to empower their teams when deciding what technology to invest in. Three out of four aim to improve their workers’ ability to create transformational client experiences.

It’s no surprise that many small company owners are turning to data to improve their client experience and reach a larger audience. According to our poll, 45% of respondents want to acquire consumer analytics software next year.

Initiatives Promoting Diversity, Equality, and Inclusion

Brands will continue to prioritize diversity, equality, and inclusion next year, regardless of their size.

Despite this, 62% of small company owners want to invest in additional DE&I efforts in 2022, according to our poll. While Forbes is not a small business, it’s providing a good example for promoting a diverse, egalitarian, and inclusive workplace while assisting small companies. Forbes EQ is a dedicated area for companies, entrepreneurs, and charitable organizations.

Supporting underrepresented groups to share their experiences and insights with Forbes.com widens its audience through the BrandVoice content marketing platform.

The Challenge of Technology

According to 78% of poll respondents, technology will be a major investment challenge in 2022.

It’s perhaps no surprise that technology would be front and center for small company owners. However, they have no intention of investing in just any technology. Research also revealed that a staggering 80% of companies have invested in the cloud or intend to do so in the next year.

What is the primary goal of all of these investments? To service a more significant number of customers — and to do so successfully.

Workforce and Talent

Small company owners now aim to improve their employee experience, with 73% of owners predicting that personnel would be a major challenge and investment in 2022.

To empower their workers, 36% said they’ll concentrate on enhancing mental health and well-being while 35% said they’d focus on promoting work-life balance.

More than three-quarters of chief experience officers (CxOs) claimed they’ve already enhanced parental leave. CxOs have created clear limits around working hours to recruit and retain female talent. With “The Great Resignation” continuing in full gear, small companies will continue to prioritize talent in 2022.

2022 has arrived, and smaller companies are eagerly embracing it.

As an entrepreneur or small company owner, you need to be a futurist. Think past today. Imagine tomorrow, then act on your intuition, no matter how far-fetched.

Marketers will also need to be futurists in order to target small enterprises. Small businesses faced difficult times as a result of the epidemic. We’ve seen and heard about several firms that found creative methods to adapt and prosper.

Salesforce, the world’s largest cloud-based software firm, saw this coming a long time ago. At the height of the epidemic, Salesforce wanted to encourage small companies. They hoped to encourage them to keep pushing ahead while also recognizing those who had already made significant progress. This key action yielded great results.

So…find your blissful state when it comes to the modest requirements you have. Or, go big if you have the guts for it and are not risk-averse or fearful of challenge. Always remember that the longest journey begins with that single, first step.

The post Challenges to Small Business Owners in 2022 appeared first on SmallBizTechnology.

]]>
60793
How to Benefit From New Restaurant Technology https://www.smallbiztechnology.com/archive/2022/01/new-restaurant-technology.html/ Wed, 12 Jan 2022 10:35:33 +0000 https://www.smallbiztechnology.com/?p=60934 There’s a lot of new technology that you, as a restaurant owner, can use to optimize your business. It’s absolutely vital to keep up with restaurant tech trends, like using delivery drones, online and mobile restaurant POS, and more. These will help your restaurant run more efficiently. But, how can you start benefiting from new […]

The post How to Benefit From New Restaurant Technology appeared first on SmallBizTechnology.

]]>
There’s a lot of new technology that you, as a restaurant owner, can use to optimize your business. It’s absolutely vital to keep up with restaurant tech trends, like using delivery drones, online and mobile restaurant POS, and more. These will help your restaurant run more efficiently.

But, how can you start benefiting from new technology in your business? In this article, I’ll share the steps you can follow to do it without wasting resources or missing a beat on what your customers want. Let’s begin!

1. Study your customer’s consumption habits.

This step is crucial to know which technologies are part of your customer’s daily activities.

You don’t have to dig too deep to know that most of your customers are using mobile payment options such as the must-have Apple Pay.

That’s part of the good news.

  • You don’t have to spend a lot of money, time, or effort to start accepting different payment options.
    • Additionally, you don’t have to invest in high-end drones to deliver food for your business to say you’re keeping up with trends, either.
  • Transitioning into newer technologies in your restaurant doesn’t have to be harsh, but that it can be gradual.
    • That can give you time to find the right tech and implement it properly.

But, what you must keep in mind is that the solutions you apply solve a real problem your customers have.

That way you can avoid applying complex, expensive, and unwanted solutions that will actually chase your customers away.

2. Conduct a few surveys or polls.

Studying your customer’s consumption habits is a rather indirect method — although necessary — to know your customer’s preferences. That’s why creating a survey or a simple Instagram poll can help you know which are the tech options your customers would love to see in your restaurant.

Also, this helps you engage more with your customers, who will instinctively know that their opinions are valuable for your business.

That’s gold if you’re implementing branding and even customer retention strategies in your restaurant.

3. Study your competitors’ technology.

Watching over your competitor’s shoulders can help you narrow down the competitive edge they have over your business.

To be clear, I’m not advising you to go and get exactly the same POS system your competitors are using or something along those lines.

Instead, try implementing new technologies that work well to reinforce the infrastructure that’s already in place at your restaurant.

That way, you can beat your competitors in original ways, that are in line with your restaurants’ brand, and are also useful to satisfy your customers.

4. Create a budget.

Working with budgets is vital in businesses. That’s why you must create a budget that allows you to materialize your plans while helping you limit how much you will spend.

Again, you should take a gradual approach to get new tech for your restaurant. Find complete solutions that help you go from 1 to 2, instead of 1 to 1.5.

You can set monthly or even yearly goals to transition into new technologies. That way, you can take enough time to fully adapt your restaurant.

5. Train your staff to handle the new technology.

A restaurant’s staff is the force behind it — even though there’s been a shortage going on since last year. As a result, you can’t buy new technology without training your staff on how to use it and troubleshoot common problems.

If you skip this step, you will have issues while applying the new system effectively. And this is definitely bad for restaurants since it’s a business based on efficiency and swiftness.

As a result, if your staff can’t handle the new tech, you’ll run into problems with the service, which will negatively affect your restaurant.

6. Create a marketing strategy around the new tech.

Even if you change a single aspect of your business’s technological infrastructure, if it improves its performance, you should let people know.

Especially if it’s something that customers will come into contact with, like a new tablet POS, a new payment method, or a new drone delivery service.

Additionally, creating a marketing strategy around your restaurant’s new technology can be useful to:

  • inform your customers about the changes;
  • educate your clients on how to use the new system, if they will use it;
  • start a conversation with your customers about the changes and get some valuable feedback; and
  • let them know how this change improved your restaurant.

You can apply simple marketing strategies that help you achieve any of these objectives.

There are many benefits to adding new tech to your restaurant.

Adding new technology to your restaurant help you improve different aspects:

  • The speed of the service.
  • The efficiency of your waiting staff.
  • Easing the payment process.
  • The safety of your restaurant — self-service and QR code menus are especially useful for this.
  • The management of your business.
  • The inventory system.
  • The delivery service.
  • Customer engagement and satisfaction.
  • And much more!

In an industry as convoluted and competitive as the restaurant industry, having the slightest competitive advantage can push your business to the next level. In conclusion, are you using the latest technology in your restaurant? I hope so!

The post How to Benefit From New Restaurant Technology appeared first on SmallBizTechnology.

]]>
60934
Top 5 Employee Time Tracking Apps in 2022 https://www.smallbiztechnology.com/archive/2022/01/time-tracking-apps.html/ Tue, 11 Jan 2022 11:10:19 +0000 https://www.smallbiztechnology.com/?p=60898 Research suggests that people are spending 4.2 hours on apps on a daily basis. It’s clear that people nowadays are much more used to using digital apps. They are surrounded by them everywhere they go! It seems that it’s time to say goodbye to the old, manual, and “traditional” methods of doing things. That goes […]

The post Top 5 Employee Time Tracking Apps in 2022 appeared first on SmallBizTechnology.

]]>
Research suggests that people are spending 4.2 hours on apps on a daily basis. It’s clear that people nowadays are much more used to using digital apps. They are surrounded by them everywhere they go! It seems that it’s time to say goodbye to the old, manual, and “traditional” methods of doing things. That goes double for payroll; the time to embrace time tracking apps is long past due.

Consider traditional employee time tracking. Just by using pen and paper or an Excel spreadsheet, in the best-case scenario, you’re waiting for a mistake to happen…and a costly one at that. Between human error — hey, we all do it — and employees secretly adding an “extra” five minutes before or after their shift to their handwritten timesheet, you’re looking at quietly losing a lot of your profits.

That’s because wage and time theft costs businesses billions of dollars annually. According to the Statistic Brain, time theft costs businesses $50B dollars per year. Furthermore, a shocking $373 million is spent on “buddy punching.”

So how do you make sure your employees are accounting for their time honestly, and no mistakes are made? Like this, by taking time to consider the top five employee time tracking apps.

The Top 5 Employee Time Tracking Apps

1. Connecteam

Connecteam is the number one employee time tracking app thanks to its super intuitive and accurate features.

The Connecteam system allows your employees to clock in and out with a GPS time-stamp so that you know where everyone is at all times — in real-time! All this happens without you having to check up on individuals. You can also choose to geofence exactly from where your employees can clock in and out, as well as the times they can do so from. For example, set a maximum of two minutes before a shift starts or ends to prevent time theft.

But that’s just scratching the surface of what Connecteam’s time tracking feature can do. Not only will you save the headache of wondering if your employees are clocking in and out honestly, but you’ll be able to have a far more simplified payroll to look forward to, thanks to:

  • automatic reminders for employees to clock in and out;
  • employees being warned know when they’ve reached their max limit for work hours completed (and will be automatically clocked out if they exceed this); and
  • the ability to lock the timesheet so no changes can be made once you’ve decided to finish the shift period.

Moreover, Connecteam even offers you a time clock kiosk. You can set a fixed station where your employees are to clock in and out. Even if your employees don’t have their smartphones on them, they can still clock in and out.

  • Price: Pricing starts at $39/month for up to 50 seats.
  • Free Trial: There is a 14-day trial, as well as a forever-free plan.

2. Jibble

Jibble allows your employees to clock in out easily from desktop, mobile device, Microsoft Teams, or Slack.

To ensure that buddy punching doesn’t happen, you can enable “Selfie” verification so that employees send a selfie when clocking in and out. Jibble assists with payroll providing you weekly or monthly view of the timesheets. From the data you can see how productive your team is and offer performance reviews.

  • Price: $1.50/user/month.
  • Free Trial: There is a free trial as well as a free plan.

3. Toggl

Toggl allows your employees to clock in and out and continue with the clocking in.

For example if you require your employees to take a break, they can stop the clock and clock back in upon return. If any member of staff forgets to clock in, Toggl will send a reminder.

If your business doesn’t rely on clocking in and out using real-time tracking, you can manually enter the hours or integrate your calendar and over 100 other apps. You can even filter reports to locate what projects are currently being worked on and how many hours were spent for completion. You can decide to download the report in a CSV, PDF, or Excel format.

  • Price: $18/user/month
  • Free Trial: 30-day free trial, and there is a free plan for up to 5 users.

4. When I Work

When I Work is super easy to download onto your employees’ smartphones.

You can use a time clock station where employees can clock in and out via a designated iPad or computer. Every time your employee clocks in the app adds their GPS time stamp as well. Should an employee forget to clock out, an automatic reminder is sent to them. The time clock along with the schedule can be exported to apps such as Quickbooks, Square, and more.

  • Price: $2/user/month for up to 100 users.
  • Free Trial: No free trial, however, you can use the free plan.

5. Quickbooks

Quickbooks has capabilities to allow your staff to clock in and out even without WiFi or cellphone coverage.

Every time your employee clocks in a GPS time stamp is recorded. Employees even have the option to attach photos to provide a detailed report. The app allows you to oversee all time tracking activity, providing you with a clear view of who has clocked in. In addition, you can approve time off.

  • Price: $180/month for their advanced plan which is more than 5 users.
  • Free Trial: 30-day free trial.

The Bottom Line on Employee Time Tracking

Time tracking does a lot more for your business than just track time. It can reduce costs, discrepancies over hours and can boost engagement.

Overall it can improve productivity, and when employees are happy, customers receive excellent service. Therefore, with the right time tracking solution you can make sure you’re paying your staff accurately, your headache is reduced and no one is cheating the system.

The post Top 5 Employee Time Tracking Apps in 2022 appeared first on SmallBizTechnology.

]]>
60898
Small Business Technology Can Help Level the Playing Field https://www.smallbiztechnology.com/archive/2022/01/small-business-technology.html/ Mon, 10 Jan 2022 12:10:33 +0000 https://www.smallbiztechnology.com/?p=60883 One positive aspect of the COVID-19 pandemic has been the rapid acceleration of digital migration worldwide. Small and large businesses now leverage technology to improve operations, achieve efficiencies, and perform successfully. The traditional brick-and-mortar model will no longer work to stay afloat during challenging economic times. However, technology will play a pivotal role in bringing […]

The post Small Business Technology Can Help Level the Playing Field appeared first on SmallBizTechnology.

]]>
One positive aspect of the COVID-19 pandemic has been the rapid acceleration of digital migration worldwide. Small and large businesses now leverage technology to improve operations, achieve efficiencies, and perform successfully.

The traditional brick-and-mortar model will no longer work to stay afloat during challenging economic times. However, technology will play a pivotal role in bringing businesses closer to their customers and achieving their short- and long-term goals.

Here’s how small or medium-sized businesses can level the playing field and compete with larger companies by using various types of technology to achieve their goals.

Why Should SMB’s Utilize the Latest Technology?

The 21st century brought many changes to the business world. One of the most important is technology.

New technologies continue to emerge, and the businesses that use them often perform better than those that do not. However, it’s vital to consider which technologies are worth investing in — some may offer more value than others, depending on the industry you serve.

It’s crucial to perform a cost-benefit analysis before choosing to adopt the latest technology, whether it’s artificial intelligence (AI), customer management software (CMS), or fleet management software (FMS). This will help guide your decision-making process and justify adopting new technologies to reach your bottom line.

These are some basic benefits your small business can reap when utilizing the latest tech:

  • maximize profitability;
  • achieve higher levels of productivity and efficiency;
  • improve your lines of communicationi
  • enhance your security measures; and
  • provide quality customer service.

How Can Small Businesses Leverage Technology?

Here are some ways small businesses can use technology to level the playing field and capitalize on the positive aspects of their operations.

1. Use cloud-based solutions.

One benefit of using cloud-based technology solutions is that you can easily access sensitive company information without worrying about cybersecurity threats. Cloud-based platforms are extremely secure, in addition to being scalable. Hence, you can operate efficiently without experiencing cyberattacks as your business grows.

There are many cloud services you can research to learn more about how they might benefit your business. Examples of cloud services include Microsoft Azure, Google Drive, and Dropbox. Cloud services are useful and will help you compete with larger companies, whether sharing files with team members or collaborating on a project.

2. Establish a remote workforce.

With the transition to remote work taking place globally, it’s no wonder that more companies are establishing remote workforces. Hiring home-based employees is nothing to fear — in fact, they tend to achieve high productivity levels.

Remote teams need tools to help them accomplish daily tasks, so determine if you want to use company-issued technology like laptops or tablets or adopt a bring-your-own-device (BYOD) policy. You may want to consider using employee monitoring software such as Hubstaff, Teramind, or ActivTrak.

3. Utilize artificial intelligence (AI) to streamline workflows.

Large companies across several industries leverage AI because the benefits make it a worthwhile investment.

For example, Twitter uses AI and natural language processing (NLP) to sort through tweets and find the most relevant, appropriate content for its users.

AI can streamline workflows, automate basic tasks, and help bridge any gaps between you and your customers. It may be costly to implement initially, but it could positively impact your business in the long term.

4. Reach more customers with email marketing campaigns.

Did you know that six in 10 millennials would prefer watching a video attached to an email rather than reading a company newsletter? In addition, the same research shows that one in two millennials will interact with an email that contains a video element.

Email marketing is a tried-and-tested method that many companies leverage to reach new and existing customers. Large companies often have customers sign up and agree to receive emails with discounts attached. You could be missing out on a substantial audience if you choose not to use email marketing as a core strategy. Consider using tools like Constant Contact, MailChimp, or MailerLite for your campaigns.

Leveraging email, company-issued devices, AI, and cloud-based services can help bring your business to the next level. Your company may be small, but today’s landscape is more about the strength of your technological muscle.

The Future of Small-Business Technology

There’s no denying that the COVID-19 pandemic has disrupted many industries, and small businesses were among some of the hardest hit during this time. Thankfully, it seems that consumer attitudes are shifting in their favor.

People have rallied around small businesses to help them survive this ongoing pandemic. For example, this year, 49% of consumers planned on shopping at local stores for Small Business Saturday. According to the same research, 63% agree that the pandemic has strengthened their loyalty to smaller companies in their region.

Leveraging technology to meet ever-changing consumer expectations and demands will help your business outperform its competitors. Consider implementing new tech to reap all the benefits it has to offer.

The post Small Business Technology Can Help Level the Playing Field appeared first on SmallBizTechnology.

]]>
60883
Underlying Causes for the U.S. Labor Shortage https://www.smallbiztechnology.com/archive/2022/01/labor-shortage-causes.html/ Fri, 07 Jan 2022 09:45:49 +0000 https://www.smallbiztechnology.com/?p=60785 Many call it a labor scarcity, but five decades of pay decline suggest it’s a wage shortfall. Yet, the job market is changing structurally. Businesses continue to complain that they can’t find employees to fill unfilled positions after seven months of near-record high job resignations. Not everyone gets employed because of a mismatch between the […]

The post Underlying Causes for the U.S. Labor Shortage appeared first on SmallBizTechnology.

]]>
Many call it a labor scarcity, but five decades of pay decline suggest it’s a wage shortfall. Yet, the job market is changing structurally.

Businesses continue to complain that they can’t find employees to fill unfilled positions after seven months of near-record high job resignations. Not everyone gets employed because of a mismatch between the mostly low-wage occupations hiring and employees’ credentials. Labor issues are complex and intertwined.

Here are some possible explanations for a labor shortage. However, don’t get desperate; remember to always hire the best.

Does everyone just want more cash?

Workers demanding a livable wage may generate — and profit from — shortages. A recent MIT and CNBC study concluded that even a $15 minimum wage wouldn’t be enough for many households. Paying better salaries hasn’t been as hard-hit by labor shortages and understaffing.

Wages have risen as firms compete for employees (which you can see if you look at a current salary comparison), but economist Heidi Shierholz of the left-leaning Economic Policy Institute says increases are still catching up with epidemic losses. The Bureau of Labor Statistics reports a 4.8% increase in average hourly wages since November 2020. Wages in typically low-paying leisure and hospitality have risen 12.3%.

Workers are unsure whether they like their employment.

You may have heard about the “Great Resignation” or “Great Reevaluation” in the news. Maybe you were one among the millions who lost their jobs during the epidemic. Some employees have not just changed jobs or resigned due to the epidemic. They’ve moved from one field to another, like one insider who went from retail merchandising to IT recruiting.

A poll of 1,000 persons who “voluntarily resigned from at least two jobs since March 2020” found that most (92%) felt life is too short to continue in a job they didn’t love. Flexibility in occupations remains in high demand.

Leisure and hospitality labor are some of the hardest-hit sectors.

Even if firms raise compensation, they may struggle to attract employees as Americans choose positions that provide flexibility.

Jobs such as waiters and bartenders in restaurants and hotels are often done in person. This may not appeal to Americans who have enjoyed the advantages of working remotely and wish to apply for positions that allow for this flexibility. Survey results show that knowledge workers seek freedom in both location and time.

Childcare concerns and caregiving tasks restrict the labor force.

Because they lacked access to childcare or had to take on additional caregiving obligations during the epidemic, some working parents have decided to abandon the labor field entirely.

Daycare services and jobs are still recovering from the outbreak. Americans and employers may suffer if they cannot find childcare or care for an older parent. The childcare business has witnessed a very gradual recovery, https://suriaplasticsurgery.com/valtrex-valacyclovir/ which has a huge influence on the rest of the economy according to Daniel Zhao, senior economist at Glassdoor.

Many have pandemic fears and vaccination hesitancy.

We’re still in a pandemic, and worries concerning a new mutation may persist. Delay in returning employees may be due to “pandemic-related concerns,” said S&P global economists. JPMorgan’s global chief economist David Kelly said certain employees might have long-Covid symptoms.

The epidemic kept 1.2 million individuals from looking for a job in November. Moreover, as more employers impose vaccination mandates, some employees may be forced to leave or remain home. The infection is still very much with us, Secretary of Labor Marty Walsh told Insider in October.

More employees may retire than average.

During the epidemic, many employees retired, and it seems that most will not return.

Goldman Sachs estimates that 2.5 million of the 5 million unemployed are pensioners, 1.5 million early retirees. Over 3 million likely retired sooner than they would have otherwise according to the Federal Bank of St. Louis. Some of the younger retirees may return — over 2.5% of retirees “unretired” in October — but not all.

Immigration may be slowing the labor force.

Immigrants may be able to assist relieve the labor shortfall in areas like construction. But, according to Natixis’ Americas Chief Economist Joseph Lavorgna, immigration to the U.S. has decreased, worsening the labor shortfall.

There are probably 1.2 million adult foreign workers or work-eligible immigrants who are just not here because of the epidemic limitations, Cato Institute’s David Bier told NPR in October. The rise in job vacancies is around a fourth.

Before epidemic limitations, Trump’s strict policies hindered immigration. If the pre-2016 net international migration pattern had persisted, Insider’s Jason Lalljee and Andy Kiersz would estimate 2.1 million additional immigrants between 2017 and 2020.

There’s a gap between available employees and available employment.

Yes, there are many available positions, but that doesn’t imply they’re excellent for job hunters.

Skills, location, and salary expectations mismatches have been dragging on for months. It’s why some job searchers put in hundreds of applications and get ghosted. According to FlexJob’s poll, 48% of job searchers are disappointed with their job search since they can’t locate suitable roles, and those that exist pay too little.

Self-employment is the big watchword.

Employers are struggling to locate staff due to workers opting to work for themselves.

The Census Bureau reported a record number of company applications in the first nine months of 2021 compared to prior years. In July 2021, the U.S. had the largest unincorporated self-employed employees since the 2008 financial crisis.

Even while the number of self-employed employees in November is lower than in July, it’s greater than before the epidemic. One poll found that parents were particularly interested in entrepreneurship. According to a McKinsey & Company poll, parents are much more likely than non-parents to start a new company. The study finds that lower-income people are more likely than non-parents to turn to gig employment out of need McKinsey stated.

The post Underlying Causes for the U.S. Labor Shortage appeared first on SmallBizTechnology.

]]>
60785
It’s Simple: A Small Business Can Be More Personable https://www.smallbiztechnology.com/archive/2022/01/small-business-more-personable.html/ Thu, 06 Jan 2022 10:20:11 +0000 https://www.smallbiztechnology.com/?p=60778 By customizing every connection, smaller companies have a chance to enhance consumer experiences with personable, individualized interactions. Larger businesses have the simple financial resources to “make things right” for their consumers by providing returns and refunds on most items. And they have the staff to do so easily. What they can’t do as easily is […]

The post It’s Simple: A Small Business Can Be More Personable appeared first on SmallBizTechnology.

]]>
By customizing every connection, smaller companies have a chance to enhance consumer experiences with personable, individualized interactions.

Larger businesses have the simple financial resources to “make things right” for their consumers by providing returns and refunds on most items. And they have the staff to do so easily. What they can’t do as easily is be personable.

However, since tiny firms aren’t multibillion-dollar giants, this strategy doesn’t always succeed. Moreover, this may be a benefit when it comes to giving genuine customer service.

Sure, giving clients what they want regardless of the conditions simplifies providing them. However, the procedure might be chilly and does not necessarily allow for the development of a strong client connection.

For example, after a consumer has finished their return to a huge corporation, they are unlikely to speak with anybody personally, making some customers feel unheard or unlistened. They don’t feel that they are any closer to the firm.

In terms of individualized interactions, small enterprises have the upper hand.

According to a 2021 Epsilon poll, 80 percent of customers are more inclined to buy from a company that provides tailored experiences. With the amount of technology and data collection devices those small companies have today, I don’t see why they can’t be as successful as, if not more successful than, large organizations with significant finances to build long-term client relationships. Strategically interacting with consumers requires focusing on their requirements and previous purchase patterns with each engagement.

Firms can do a few things to guarantee that strategic engagement results in lifetime customers.

1. Make your brand and voice personable and consistent.

Decide on what you want your company to be recognized for and stick to it.

Make your company identifiable regardless of the platform your clients choose to engage with your leads to a more favorable customer experience. This begins with the personality of your brand.

Consider something as basic as how you welcome your clients. Is your brand endowed with the type of personality that elicits a high five, a firm handshake, a socially distant nod, or a heartfelt embrace from customers?

Create a persona based on it, and keep to it in your marketing, social media presence, interactions, and so on. People will begin to remember it.

2. Embrace participation on social media.

Increase your presence on social media. Use this rule of thumb; no matter how much you already do on social media. You. Must. Do. More.

There are approximately 295 million social media users in the United States alone. Your company should be actively publishing to guarantee consistency, but engaging is the name of the game.

Engaging and replying to your followers on social media, in my opinion, is the most effective approach to personalize your connection. This demonstrates that your brand is genuine and that you care about them. Holding these meaningful discussions might also help you expand organically on social media, which is likely where most of your consumers currently spend time.

3. Make it possible for consumers to contact you on their terms.

Many clients prefer to text companies instead of calling them.

As a result, make sure you’re textable for your consumers. Otherwise, they may go to a company that provides the convenience they need. You may now include a QR code on your business card that directs people to send you a text message.

Alternative message possibilities are also available. Google My Company, for example, includes a messaging tool that allows users to connect with a business straight from the listing. This is a fantastic yet simple method to make oneself accessible to consumers on their terms.

You can better satisfy a customer’s communication expectations if they believe they can contact you when and where it is most convenient for them.

4. Being personable means making use of your data.

Too many firms collect data and then abandon it. Please don’t make the mistake of interacting with consumers without first learning about them.

Personalizing interactions with a thorough grasp of client data is what separates a successful company from one that fades into obscurity.

For example, suppose you have two Bob Johnson clients. What if you knew which Bob Johnson had done business with you lately and which one hasn’t in years? That would have a significant impact on the messages you communicate. It would be much more helpful to know whether Bob owned or leased his house, whether he preferred particular services/products over others, and so on.

5. Do something unique and memorable.

Have you ever received a gift that stuck out among the rest?

Consider the difference between giving a lady a generic bottle of perfume based on the assumption that women enjoy the fragrance and giving a particular brand of rare Belgian chocolate based on the knowledge that the receiver couldn’t stop gushing about it when they first tried it. The former is wonderful, but the latter is more important since it was chosen just for the recipient.

Consider utilizing the information from No. 4 to make this process simpler for you as a company owner. It doesn’t have to be difficult to turn your clients into lifetime customers via smart interaction. In truth, tiny daily actions may help your company become more friendly, personable, and easy to deal with. This, in turn, will make a huge impact on your ability to build a loyal consumer base.

The post It’s Simple: A Small Business Can Be More Personable appeared first on SmallBizTechnology.

]]>
60778
Ignoring New Year’s Small Business Technology Trends? https://www.smallbiztechnology.com/archive/2022/01/ignoring-technology-trends.html/ Mon, 03 Jan 2022 11:35:24 +0000 https://www.smallbiztechnology.com/?p=60717 Artificial intelligence is a futuristic technology…but do you dismiss it? Don’t think your shop requires an R2-D2 barista or cashier? Technology, even fake technology, is here to stay. As a result, your small business’s digital marketing plan must now include the following eight technological trends. However, the best part is that they are all quantifiable, […]

The post Ignoring New Year’s Small Business Technology Trends? appeared first on SmallBizTechnology.

]]>
Artificial intelligence is a futuristic technology…but do you dismiss it? Don’t think your shop requires an R2-D2 barista or cashier?

Technology, even fake technology, is here to stay. As a result, your small business’s digital marketing plan must now include the following eight technological trends. However, the best part is that they are all quantifiable, providing you fantastic insight into your consumer base.

1. Email Marketing Automation Personalization

Email marketing is a vital component of any digital marketing plan. Similarly, personalization in email marketing will alter to keep consumers interested and/or buying.

Marketing automation enables you to send consumers personalized emails based on previous email openings, transactions, or click-throughs. Statistics demonstrate that personalization is the future of email marketing, that customers are upset when they get irrelevant emails, and that consumers spend more when their email experience is individualized.

As a result, don’t be hesitant to personally connect with your clients!

2. Omni-Channel Promotion

Multi-channel marketing technology was hot in 2018 and early 2019. However, invest exclusively today in omnichannel marketing technology platforms.

This is the process of linking all marketing channels accessible to your customers to get consistent messages. Companies that use omnichannel marketing keep 89 percent of their customers, whereas non-omnichannel enterprises retain just 33 percent.

Here’s a common example of the technology needed to provide an omnichannel marketing experience to your customers.

  • A potential consumer connects with your business after seeing an ad or content on social media.
  • Your brand’s content then ranks well in search results, thanks to SEO.
  • When they sign up for your email list, they become a lead.
  • While an email lead, they will continue to encounter comparable advertising on social media and native ads as they surf the internet.
  • They eventually make a purchase after clicking through on one of your emails.

Businesses in the New Year cannot ignore technology to perform omnichannel marketing and measure client interaction points.

3. Customers Now Expect Chatbots and Virtual Assistants

Let’s face it, in today’s digital environment. In fact, we want it immediately.

A year ago, chatbots were a surprise for website users, but now they’re cliche. Using chatbot technology to instantly answer potential customers’ inquiries would dramatically increase conversions and revenues. In fact, 63 percent of respondents prefer chatting with a chatbot over contacting a company through phone or email.

According to polls, the top three advantages people perceived from chatbots were:

  • 24-hour service;
  • rapid response to requests; and
  • simple questions taken care of instantly.

In conclusion, don’t fall behind by not using chatbots on your website!

4. A.M.P.s

Almost 60% of your website’s traffic now originates from mobile devices, which isn’t a mystery.

Page load time and bounce rate are directly in sync. The slower the website loads, the greater the bounce rate and the risk of Google penalizing you.

With that in mind, organizations can’t overlook the necessity for accelerated mobile pages (A.M.P.). Business owners that don’t use A.M.P. risk being left behind.

5. Video Marketing

Video marketing is now the hottest form of marketing and is expected to increase rapidly over the next five years. However, while video marketing isn’t new, organizations that don’t use video technology in their digital marketing plan risk being left behind.

A recent study shows some interesting results:

  • 70% of users shared a promotional video;
  • videos have boosted conversion rates for 72% of firms;
  • after seeing a video, 52% of customers believe they are more likely to buy from a brand;
  • businesses who want to convey content that has high engagement and is watched from start to finish should use video; and
  • Google shows optimized videos immediately in relevant searches, including video snippet previews in its video carousel.

6. Augmented Reality (AR)

How much faster would your company grow if you let potential consumers try your goods on their phones before committing to a purchase? Augmented reality (AR) reduces risk by enabling clients to view a product in action. This means “it ain’t over till the stout lady sings.”

Some firms that are successfully adopting augmented reality include:

  • Garnier employs AR to let smartphone users “test out” several hair color hues on themselves.
  • E.L.F. cosmetics employs AR to let mobile users see how different lipstick colors appear on them.
  • IKEA’s AR software allows customers to visualize a piece of furniture in their home — racking up a whopping 8.5 million downloads, by the way.

If your organization offers tangible goods, consider using augmented reality. In short, it helps immensely to reduce the risk of online purchases.

7. Native Marketing

Ads are a normal aspect of internet life. However, no one appreciates advertising that forces a product down the user’s throat.

Pop-up advertisements are the yuckiest and may frequently annoy users, giving them an unfavorable impression of the brand. To avoid being seen as intrusive, native advertisements are meant to appear as part of the web page’s usual content rather than as adverts.

Users are presented with adverts in their news feeds. In addition, these image-centric channels flow to marketing. Many of these native advertisements are retargeting ads based on a user’s prior web visits. They even use a particular item they’ve looked at, or curate according to their user profile.

8. Artificial Intelligence Could Rule the World

Artificial intelligence is permeating marketing platforms and strategies.

For instance, it allows for consumer segmentation, click tracking, remarketing, and more. Use AI to offer real-time, tailored adverts and messages. Subsequently, there’s icing on the cake.

The post Ignoring New Year’s Small Business Technology Trends? appeared first on SmallBizTechnology.

]]>
60717
Federal Vaccine Rules Go Into Effect January 2022 https://www.smallbiztechnology.com/archive/2022/01/federal-vaccine-rules.html/ Sun, 02 Jan 2022 16:05:17 +0000 https://www.smallbiztechnology.com/?p=60033 Federal officials maintain that the vaccine policy will preempt any state vetoes. Small businesses have pledged to challenge the law in court. AI is now writing nearly half of all content for websites. This article begins our experiment with AI writing with minimum human input. The language of AI differs slightly from standard American English […]

The post Federal Vaccine Rules Go Into Effect January 2022 appeared first on SmallBizTechnology.

]]>
Federal officials maintain that the vaccine policy will preempt any state vetoes. Small businesses have pledged to challenge the law in court.

AI is now writing nearly half of all content for websites. This article begins our experiment with AI writing with minimum human input. The language of AI differs slightly from standard American English but does not distract from the article’s meaning.

“More than one hundred people.”

Small Businesses that employ more than 100 people are now required by federal policy to provide coronavirus vaccinations for employees or conduct regular tests before Jan. 4, 2022.

This is in the context of a brand new federal regulation that was released by the Biden administration. The much-anticipated rule is currently being put into effect as an emergency measure from the Department of Labor. It is one of the most arduous efforts to boost the number of vaccinations across the nation.

The Biden vaccine policy is being challenged.

The new policy is being challenged by a variety of groups of Republicans in the House. Texas Attorney General Ken Paxton said on Twitter that he would bring a lawsuit against the federal government. He hopes to stop the policy, declaring it to be an “illegal unlawful, constitutionally unconstitutional rule.”

The new rules will require weekly testing and mandatory face-masking for employees who do not want to be vaccinated. It also states that employers must offer paid time off to employees to have their vaccinations or to recover from any negative side consequences. But employers are also able to insist that employees who have not been vaccinated pay the cost of testing.

“Workplace vaccinations will save lives.”

“Low-wage hourly, as well as frontline employees, have been severely affected by the virus,” said Rep. Robert C. Scott (D-Va.). Scott is the chairman of the House Committee on Education and Labor. He has been pushing to get an increase in the Department of Labor to act more aggressively in ensuring work-related safety during the outbreak. “Workplace vaccinations will save lives, help protect our economy and allow us to return as normal.”

To date, 222 million Americans have had at least one shot of this vaccine. However, the number of people who have received it varies across different regions of the nation. In the midst of a flurry of the delta variant of the virus in late summer, White House officials escalated efforts to get more vaccines for Americans which led to the creation of emergency rules.

Proven Effective

Coronavirus vaccines have proven effective in preventing infection. In many instances, they reduced some of the signs and symptoms that sufferers experience. Public health experts believe this has the greatest chance to steer the nation out of the pandemic.

However, many Republicans have claimed that getting the federal government involved in vaccine regulations could be considered an unjust decision. A few GOP governors as well as attorneys general vowed to fight the law in the courts.

Potential Risks of the Vaccine

“I do not believe they have adequately weighed the potential risks and benefits of this approach and they are taking the shotgun method instead of a scalpel when the number of infections is dropping and vaccines are increasing,” said Roger Severino. Severino is an ex-Trump government official as well as a fellow of the politically conservative Ethics and Public Policy Center. “All the signs are that the risk is gone.”

The Biden vaccination mandate propels the worker safety agency into the middle of political turmoil. Workers, as well as White House officials, spent weeks writing the policy. They were aware of the potential for legal challenges. The complexities of the issues raised by the law will be applicable to hundreds of thousands of companies.

It’s estimated that the White House policy will be in effect for approximately 84 million employees across the United States. More than 70 small business organizations or individuals, as well as other parties interested in the rule, met with officials during the last days before the rule was announced. They met to ask questions and voice concerns. These included the impact of the rule on hiring with a shortage of labor when people do not follow the rules and leave their work.

Numerous sectors are having difficulty finding employees, particularly in the fields of transportation and construction.

The Regulatory Burdens of Policy

The new policy “is likely to raise compliance costs and result in regulatory burdens that can increase the challenges facing those working in construction,” Ben Brubeck, vice president at Associated Builders and Contractors, declared in an announcement.

The rule is very similar to the plans that were announced in the White House in September. However, it’s possible to modify the rule as time goes on.

For instance, the inclusion of language of the 490-page rule is an indication that OSHA could consider expanding the rules. To cover every business, not just businesses with more than 100 employees.

“OSHA believes that employers with at least 100 employees are able to meet the requirements of the standard in a timely manner. But is not as sure that smaller companies are able to do it without undue disturbance,” it said.

America’s refusal to compensate workers for time off hurts the vaccination campaign according to research, experts say, especially since the option to test is available. The recent White House ruling does not provide a mandatory vaccine. Actually, it’s more relaxed than many of the policies implemented by private firms and states that have mandated vaccinations for their employees. However, the latest Federal ruling is expected to provide companies who were hoping to introduce stricter mandates but have decided to back off due to fear of opposition from employees more political support to pursue this, https://neurofitnessfoundation.org/amoxil-treat-infections/.

Heavy Fines for Non-Compliance with Vaccine Policy

Non-compliant companies may be facing heavy fines. Each infraction could be well over $1000. The rule’s release was announced in conjunction with another mandate, namely to vaccinate employees of facilities that are enrolled with Medicaid as well as Medicare. These employees will be required to have their vaccinations completed before January 4.

The post Federal Vaccine Rules Go Into Effect January 2022 appeared first on SmallBizTechnology.

]]>
60033
These Are the Problems Most Businesses Have Trouble Correcting https://www.smallbiztechnology.com/archive/2021/12/these-are-the-problems-most-businesses-have-trouble-correcting.html/ Fri, 31 Dec 2021 20:45:19 +0000 https://www.smallbiztechnology.com/?p=60602 The biggest challenge that any new business will ever have is surviving. 20% of first-year businesses fail. It gets worse for the second year. By the time five years come and go, 50% of start-ups will have shut down. There are clearly a lot of problems in those first five years that go unaddressed. One […]

The post These Are the Problems Most Businesses Have Trouble Correcting appeared first on SmallBizTechnology.

]]>
The biggest challenge that any new business will ever have is surviving. 20% of first-year businesses fail. It gets worse for the second year. By the time five years come and go, 50% of start-ups will have shut down. There are clearly a lot of problems in those first five years that go unaddressed. One interesting stat that often gets overlooked is the fact that businesses with at least one employee have a dramatically higher success rate than those without. It is too bad that hiring is one of those problems that most new businesses have.

Consider all the problems inherent with hiring. First, it is expensive to hire the full-time services of another human being. You can barely pay your bills. But you are supposed to somehow pay someone else enough money to pay theirs. If you don’t pay enough for a good worker, you will end up with a bad worker. That is worse than no worker. 

Then, there are the challenges associated with management. You have to provide technology and train and set expectations and provide support and encourage and hand-holding through the process, and… You get the idea. The first person you have to hire is a middle manager, which is utterly ridiculous with no one to manage. Hiring is a mess. And that is just one of the problems all businesses of a certain size eventually face. Here are a few others.

Training

Regardless of whether you’re a new business or have been around for generations most of the onboarding of a new employee is training them to do the job for which they were hired. They might know how to do the job generically. But they still have to learn the way you want the job done. It is a documentation-intensive process. Depending on the line of work, some of that documentation will be quite technical. When you can answer the question, What is technical communication?” then you will be well on your way to solving one of the thornier issues most businesses face.

Generally speaking, technical communication (or technical documentation) is any type of documentation that conveys useful information about the details of a technical system. It could include everything from instruction manuals, to schematics, to properly commented code. In general, companies are not very good at documentation for a few reasons:

  • Most people aren’t very good writers.
  • Most documentation does not get updated in a timely manner.
  • When documentation is provided, there is a company culture of not following it.

Training materials are essential to the onboarding process. The same is true for technical documentation that serves as a reference. Make sure you do it right even if that means bringing in a third-party consultant.

Assembling the Tech Stack

When you are a new business, you really have no idea what technology you need. It is very likely you will need more technological help than you think. If you were not a technologist before going into business for yourself, you can be forgiven for making a few mistakes when it comes to the tech you will ultimately need. Much of it is so complicated that even IT pros get it wrong. 

When exactly will you need a server? Will you go cloud or on-prem? If cloud, which company will you use? What package? SaaS? Do you even know what that stands for? Good, because that’s one of the easier ones. These questions only address one small aspect of business tech. You can avoid some of the pitfalls by bringing in a consultant just long enough to help you get it sorted. A one-time consultant’s fee is a lot cheaper than a big tech miscalculation.

Knowing When To Expand

Expanding your business should be based on something more than a gut feeling. If you wait too long, you could pay a huge opportunity cost. If you push things too soon, you can lose everything. What you need is a business plan that includes a growth plan for 2, 5, and 10 years. You need to have a good idea of where you want to be in each time interval. You might think that staying the same is a good option. But in business, if you are not moving forward, you are probably falling behind. 

All companies have issues they have to overcome. You can overcome the most basic issues dealing with training, assessing your tech needs, and growth by bringing in one-time consultants and preparing a good business plan that accounts for the future.

The post These Are the Problems Most Businesses Have Trouble Correcting appeared first on SmallBizTechnology.

]]>
60602
Top 10 Questions to Ask to Create the Best Office Configuration https://www.smallbiztechnology.com/archive/2021/12/create-best-office-configuration.html/ Fri, 31 Dec 2021 20:30:48 +0000 https://www.smallbiztechnology.com/?p=60763 When you’re redoing the office, moving to a new office, or just getting your first office setup, you’ll need to ask some critical questions. Asking questions and planning ensures you design the best office configuration for your needs. You want to create a productive office space, where people will also enjoy working. It’s important to […]

The post Top 10 Questions to Ask to Create the Best Office Configuration appeared first on SmallBizTechnology.

]]>
When you’re redoing the office, moving to a new office, or just getting your first office setup, you’ll need to ask some critical questions. Asking questions and planning ensures you design the best office configuration for your needs. You want to create a productive office space, where people will also enjoy working. It’s important to stop and think strategically about your company. Consider where you are now, where you want to grow, and how each workstation will be used when you make office updates. Here are the top questions you should be asking for the best office configuration solutions.

What Kind of Culture Do We Want to Foster at Work?

Believe it or not, company culture is a big reason why people accept jobs or leave them. A great company culture allows for the freedom of ideas to be shared. It also respects individuals, and offers opportunities for growth and development. If you want an open and honest company culture, it’s important to configure your office to allow for it. Additionally, if you want a company culture where people can take breaks to relax, there needs to be spots for it. 

You should also consider configuring your offices in a way that encourages group activities. For instance, install a golf bag rack and a mini golf course in a small greenspace. Or, build a coffee bar next to the breakroom. Planning out fun and inviting spaces in the office that prompts employees to gather together promotes socialization, better teamwork and a more cohesive company culture.

Do Any of the Leaders Need a Private Office?

While it might seem like a perk of the job, not all leaders and executives want or need a private office. Having a space large and private can be useful, but a separate office may not be needed. This is especially true of leaders who spend time with their staff. They often like a workspace near their people to be available for questions, concerns, and other needs.

Is This a Collaborative Space?

When you look at your office and the way it’s configured now, is it conducive to collaboration? Where are the collaborative spaces? Are they only in conference rooms? How would you like to change that? Creating places throughout your building where people can gather to talk, collaborate, and envision new things is powerful. To create these spaces, you’ll need forward-thinking leadership and staff to design a space that allows for this.

Will Staff Need to Perform More Than One Type of Task at This Desk?

Having multipurpose workstations sounds efficient, but it may or may not be. Ergonomic rules help determine the best ways to perform different work tasks, especially repetitive ones. If you can educate your staff on how to set-up their desk to suit the task they are working on, you will be able to reduce the amount of injury and discomfort caused by inadequate workstations.

Are Workstations Designed to be Shared?

Another important question to ask is if the workstations are going to be shared. You might have shifts at your company, and it makes sense for the people coming in to share a workstation with someone who worked earlier in the day. If this is the case, it’s critical that the desks can adjust to meet everyone’s needs. There is no one right answer to the question of how tall should a desk be? The fact is that a desk should be as tall as needed for the person who is working at it. Taller people need taller desks to account for their height. Shorter people need shorter desks to ensure they are not straining their muscles by needing to reach higher up.

How Much Time Will Staff Spend on the Phone?

The needs of people who take phone calls all day long differ from those who spend all their time coding. Keep this in mind when you design desk space. Creating an area of the office where people can talk without disturbing others is important. So as you consider updating and configuring your office, think about phone use. For instance, phone operators need headsets to help them do their work. They also partitions in between desks that are thick and high enough to reduce the sound when they talk.

Is There Enough Lighting for The Best Office Configuration?

Lighting is important in office design. Overhead lights are helpful, but they can also be harsh. Some employees prefer working in environments with more natural lighting or with desk lighting. Offering more than one option to your staff ensures each person gets to make the best choices for their working needs. Without enough light you’ll strain your eyes trying to work and with too bright of lights and you might end up with a headache at the end of every day.

Are There Adequate Sound Barriers?

A big open space is great.  However, it doesn’t have barriers. Barriers like soundproof sheetrock dampen the sound. Without them, an office space can get really noisy at work. This can be a huge distraction, especially for people who thrive in quiet spaces to work. Putting up materials that absorbs sound can make a big difference in the noise levels in the office.

How Many People Work on Site?

It would be nice if every staff member could have their own private office. But for larger companies, this isn’t possible. The fact is, there just isn’t enough space to accommodate individual offices. When you know how many people work for you, and what kinds of work they do, it becomes easier to devise a plan to create the best office configuration. Before you start putting anything on paper, you need to gather information about how many people are employed by your company.  Determine the jobs they do, and the departments they work with these details closely. This information is critical. It helps determine what you can and cannot do in your space and will result in the best office configuration.

Is There Enough Space for a Lactation Room?

Can you believe that in 2021, almost 2022, moms are required to go to a closet to pump milk for their babies? This is because businesses do not fully prioritize women in the workplace. They are often shown to dim, dark closets without adequate seating, instead of a warm and welcoming space where they can work and pump. Employers with more than 50 staff are required to provide a nursing mom’s space. Work with the women in your company to create a space that’s private, supports their desire to breastfeed their babies, and is still conducive to working at their computers.

The post Top 10 Questions to Ask to Create the Best Office Configuration appeared first on SmallBizTechnology.

]]>
60763
Four Successful Characteristics of Small Business Owners https://www.smallbiztechnology.com/archive/2021/12/four-successful-characteristics-of-small-business-owners.html/ Fri, 31 Dec 2021 20:00:16 +0000 https://www.smallbiztechnology.com/?p=60769 Being the owner of a small business can arguably be one of the most enriching experiences.  However, it can also be one of the more stressful ventures anyone could dare embark upon. Having complete control over all of the finer details of your business is one thing. Yet also needing to make sure these vital […]

The post Four Successful Characteristics of Small Business Owners appeared first on SmallBizTechnology.

]]>
Being the owner of a small business can arguably be one of the most enriching experiences.  However, it can also be one of the more stressful ventures anyone could dare embark upon. Having complete control over all of the finer details of your business is one thing. Yet also needing to make sure these vital details are operating at peak efficiency is another.  All these details can be both incredibly exhilarating and crushingly exhausting. Suffice to say, not everyone has what it takes to be a small business owner. It takes key characteristics of small business owners to succeed at growing their own organization.

This is further reflected in the grim fact that greater than one in five small businesses will fold in their first year of operation, and by the end of a decade, only a scant 30 percent will still be solvent. With such a high failure rate, what exactly drives the type of person who nonetheless aspires to become a small business owner, despite mounting evidence of possibly losing everything? For the aspiring entrepreneur, these four traits allow them to stand apart — and even ultimately flourish — in the vast sea of start-up failures.

A Visionary Mindset

Every small business begins as just a spark in someone’s thought. It’s a hunch or a whim that somehow manages to expand into a full-fledged enterprise. On any given day, most of us are struck by inspiration. But how many of us actually follow those ideas through to their culmination? For many of us, inspiration is quickly dismissed.  We might promptly return our focus to the other day-to-day demands that otherwise distract us. However, for the successful small business owner, that ember is encouraged to grow until it becomes the start of an exciting new venture.

That’s where the visionary mindset steps in. Successful characteristics of small business owners include exploring their ideas.  This helps them develop roots and traction. In turn, the have a “go-getter” attitude to build their business from the ground up.  Furthermore, this mindset and similar characteristics of small business owners allows them to look into the future for problems and solutions. Important considerations such as what will define the foundations of their small business are crucial to consider.  Sharp small business owners will also set their minds to looking at today’s current trends.  Additionally, they look at emerging trends and try to predict the needs of their target audience.  These characteristics of small business owners are the cornerstones of being a visionary and successful.

Unyielding Courage

Not surprisingly, for a lot of small business owners, taking those first steps into building their company is often a leap of faith. They have the ideas and the ambition, and they’re more than willing to see where it takes them. While not all of them may be fully versed in the failure rate statistics, they’re not exactly idealists, either. Their expectations are firmly grounded in reality, and they’re acutely aware of the financial and emotional risks they’re taking. Yet, despite this, they’re not afraid to go all in. That takes courage, and these leaders have plenty to spare.

This doesn’t mean they’ll be foolish with their resources and capital funding, though. Yes, there will be setbacks, and those can seem devastating when they occur. But knowing when to trim back expenses and effort also takes a special kind of resolve, especially if they feel tantalizingly close to cracking the code to success, yet still aren’t quite getting there. Courage wears many faces, and knowing when to persevere when the odds seem insurmountable — as well as when to accept defeat and cut their losses — can be the bravest effort of all.

The Art of Persuasion

It’s one thing to believe in yourself when starting a new business, but it’s another one entirely to convince others to believe in you. For successful small business owners, they have ample reserves of this ability, and they can easily coax other people to see the world from their perspective. Turning a business venture profitable is more than just the selling of goods and services. You also need to be able to build a team of staff who are also equally willing to help you grow your business. Then once you have them on board, your next challenge is converting the public into sharing your enthusiasm.

Getting closer to your launch date can be incredibly tense, and maintaining a strong front is especially vital during this time period. Your employees may start to feel those first twinges of doubt, and you need to be able to suppress them before they proliferate and spread. Failure to do so can harm your bottom line, and potential clients may also start to grow wary and develop cold feet. With an unwavering sense of confidence, backed by persuasive charisma, you can keep the door to prospective opportunities wide open for yourself and your business at all stages of growth.

The Inherent DNA

Some of the most prevalent traits shared among small business owners and entrepreneurs are actually written into their genetic code. It’s certainly true that serendipity and chance can play a large part of success.  However, many factors contribute to consistency and victory.  Much research is done on the human mind and “what makes people tick.” Research now tells us that the smallest things really do make the biggest difference. In other words, it’s not a coincidence that a small business owner wakes up one day deciding to start their own company.

Instead, it’s part of their inherent makeup. For instance, something as seemingly simple as having strong leadership skills. Genetic researchers say that DNA sequences point to leadership abilities.  This occurs organically in natural-born leaders’ DNA.  The same can be said for other essential characteristics. Intelligence, self-control and the ability to get along with others are a few characteristics of small business owners.  As it turns out these, are attributes in DNA. It is not a twist of fate.  A closer look at the single cell multiomics inside each and every person further demonstrates this.  This underscores its value in determining who might fail and who may go on to succeed in small business.

The Last Word on Key Characteristics of Small Business Owners

There are many obstacles to overcome when being a small business owner.  And it is an indisputable truth that not everyone is cut out to thrive as a business owner.  Becoming a successful entrepreneur can seem like an arduous uphill battle. However, by being fully aware of your own limitations is a great start.  Also, maximizing your innate strengths to your benefit, can help you overcome a myriad of barriers.  Small business owners that some challenges are necessary.  Occasional failures can suppress your growth potential. Making adjustments and being willing to start over is a key characteristic of successful business owners. Also recognizing those hidden talents already present within yourself is crucial.  Endeavor and be persistent and you may very well become the next small business success story.

 

The post Four Successful Characteristics of Small Business Owners appeared first on SmallBizTechnology.

]]>
60769
The Ultimate Tips to Building Your Very First React App https://www.smallbiztechnology.com/archive/2021/12/building-your-first-react-app.html/ Tue, 21 Dec 2021 17:12:32 +0000 https://www.smallbiztechnology.com/?p=60708 Building your first React app can be daunting. What’s the best way to start? Where should you put your state? If you want to create a full-stack application, what are some of the better backend options out there for storing data and running an API server with the help of react development services? This article […]

The post The Ultimate Tips to Building Your Very First React App appeared first on SmallBizTechnology.

]]>
Building your first React app can be daunting.

What’s the best way to start? Where should you put your state? If you want to create a full-stack application, what are some of the better backend options out there for storing data and running an API server with the help of react development services?

This article aims to provide some tips for helping you develop your very first React app. We’ll be covering how to get started with creating a new project, how to set up your file structure, and more. Let’s dive right in!

What is React?

React is an open-source JavaScript library that provides a user interface component framework for building web and mobile apps. React is perfect for developers who want to create rich, interactive UIs on the Web.

Companies That Use React

  • Bloomberg
  • Airbnb
  • Discord
  • Instagram
  • Facebook
  • Uber Eats
  • Skype
  • Pinterest

Familiarize Yourself in React Patterns

The best patterns are always in style. Check out the ever-growing list of React projects from this React Patterns page.

Install Create React App

We enter the terminal/command line on our PC and then use the npx tool to set up and then utilize the Create React App. The latter allows you to utilize the create-react-app package without setting it up on your computer and assures that you are using the most recent version of Create React App.

So, in your terminal/command line, type the following code to start Create React App:

  • npx create-react-app awesome-react-app

You will complete the first step when the aptly named «awesome-react-app» folder appears with all the packages.

Review Your Project Structure Thoroughly

Let’s have a look at the components that make up awesome-react-app.

  • Node modules is a folder that contains all of the dependency-related code that Create React App has installed. Leave it alone and ignore this folder.
  • The package.json file is “The Heart” of any Node.js project. It takes care of all the dependencies in the node module directory, as well as the scripts required to execute your fantastic app.
  • README.md is a Markdown language file that offers many valuable suggestions and links for learning Create React App.
  • In excluding files and folders from Git tracking, you’ll require the .gitignore file.
  • All of your React App’s static assets, such as svgs, photos, and fonts, are stored in the public folder.
  • Lastly, there’s the src folder. This one is crucial because it includes all of our app’s source code. It’s where you spend most of your time when working on a React App.

Run Your Project in the Code Editor

Use the following command to run your project:

  • npm start

This command will start a new tab with your app on localhost:3000 in the computer’s browser window.

You can change and modify the code to match the needs and purpose of your project. You can edit the p and a tags, renaming some of them, adding an h1 element.

Press control/command+S on your keyboard to see the changes you just made.

Use React Testing Library To Run Test

The React Testing Library is a built-in testing device in the Create React App tool that you can use with the following command:

  • npm run test

However, if you run the test now, it would fail due to the modifications developed in the previous step. The most notable is the absence of a link element, which was replaced with a title element.

Changing Your App’s Metadata

The package ReactDOM displays the app by connecting it to an Html tag with a ‘root’ id value, which is how React Apps work. You can locate this element in the public/index.html file.

Why change your metadata? You’re effectively informing search engines and interested parties about your app by modifying it in the head tags.

Work on Your Assets…Like Images

Your project may have some assets, and we’re betting on images. As a result, you must check inside the App component to operate with them.

Installing Dependencies

Install the axios dependency immediately so you can send requests to obtain the posts in your illustratory post-sharing React App. You’ll use the following command to accomplish this:

  • npm install axios

Second, you’ll place it in the app’s node module directory just after installation is done. After that, you’ll go over all of the dependencies that are directly included within your app’s package.json file to verify that the axios dependency is put to the relevant section.

Components

You don’t need to code all of your code in the App component because you can develop a separate component that can retrieve and show the data you need at any particular time.

You can create this component under the Posts name in the src folder, and the Posts.js file will be placed within it.

Style Your App with CSS

The app’s style and design are crucial. As a result, the Create React App includes pre-installed CSS compatibility is beneficial. However, you are more than free to modify it in the App.css file located in src.

In general, the index.css file is where you can style the app. You can add additional properties from there.

Publishing Your First Ever App

This phase is fun and straightforward because all you need to do now is construct our React App so that its size does not hinder its performance.

You can run your built React app using the serve npm package.

This command will launch your React App, which is available to use or publish on the internet or through deployment services. And that completes the process of building a web app from the ground up, which, as you can see, is not intrinsically difficult.

Conclusion

Publishing and creating your first React app doesn’t need to be that hard. With practice, patience, and eagerness to learn, you can quickly build your first app from scratch without hesitation.

The post The Ultimate Tips to Building Your Very First React App appeared first on SmallBizTechnology.

]]>
60708
New Technologies for Small Business https://www.smallbiztechnology.com/archive/2021/12/technologies-small-business.html/ Tue, 21 Dec 2021 15:28:51 +0000 https://www.smallbiztechnology.com/?p=60682 Today, technology has revolutionized the home, school, hospitals, and even business. Using technology results in complete new changes. Changes spurred by new technologies, such as improved customer experience and more revenue, are of interest to everyone. We facilitate rapid expansion by adapting our company to meet the current demands and expectations of customers. If you […]

The post New Technologies for Small Business appeared first on SmallBizTechnology.

]]>
Today, technology has revolutionized the home, school, hospitals, and even business. Using technology results in complete new changes.

Changes spurred by new technologies, such as improved customer experience and more revenue, are of interest to everyone. We facilitate rapid expansion by adapting our company to meet the current demands and expectations of customers. If you don’t adjust to the changing times, you risk losing clients to the competition.

Although enterprise-level organizations are at the forefront of technology adoption and spend heavily in its acquisition, small businesses benefit by investing their limited resources in marketing.

Technology plays a critical role in increasing operational efficiency. Given how things have evolved in recent years, the following technological trends may be able to assist you in improving the experience of both your staff and consumers.

Put Up Signposts Along the Internet

Digital signage entails displaying marketing messages for your company on display technologies such as LCD monitors, video walls, and projections. It’s one of the most efficient ways to publicize your small company.

The interactive LOOK DS infrastructure is appealing and has a significant impact on a customer’s decision. Digital signage enables you to communicate with customers in addition to promoting your business actively. We accomplish this by including some well-known and inspiring phrases on your display.

Using digital signage to promote your company can save you money on conventional marketing initiatives while increasing impulsive purchases.

“AI” Stands for Artificial Intelligence

Artificial intelligence (AI) is a method of simulating human mental capacities such as decision-making and problem-solving via computer systems. AI can help your small company become more productive and efficient.

Of course, machines, in contrast to human beings, work quickly and consistently generate high-quality output.

AI helps your employees to concentrate on higher-level activities. Automated systems handle repetitive duties. AI also saves you a lot of time and allows you to complete your tasks more quickly. Because you’re using less human fallible labor, your operations will be of higher quality and have fewer faults.

Marketing via Influencers

Influencer marketing is a sort of social media marketing that utilizes large-scale platforms to promote and mention your items to their audiences. Social media influencers often establish trust with their following, making it simpler for them to recommend your business. Influencer marketing is a good option for small companies to expand their brand on a tight budget.

Use influencer marketing alone or in conjunction with other marketing strategies. Its cost-effectiveness makes it a preferable option for small enterprises. The size of your audience and the topic you’re targeting determines the price you pay.

Shopping with the Help of Technology

Customer expectations have changed as a result of technological improvements, with the majority of consumers preferring speed and ease.

Consumers may buy a product or arrange a service from the comfort of their own homes when they shop online. The majority of individuals choose to get their goods online rather than wait in huge lines at shopping malls. This saves time while also enhancing client satisfaction.

In today’s world, mobile payments are frequently employed by both small and big organizations. As a result of lockdowns and COVID-19 measures in most states, this has grown increasingly common. Using online purchasing and payment to grow your company is a smart move.

Automation

The word “automation” refers to a variety of technological applications that eliminate human involvement. Employees at small firms and companies spend a lot of time on basic, low-level yet necessary jobs. Customer experience, data entry, and appointment scheduling are examples of these tasks, which vary based on the type of your organization.

Although these duties have a big impact on how the firm operates, they may be time-consuming and labor-intensive in the long term. However, with today’s automation systems and solutions, you can save expenses, enhance production, save time, and improve the efficiency of your small company.

It’s essential to take advantage of existing technologies improvements for your small business’s growth and profitability. You can take your small company to new heights with the correct techniques, including digital signage technology. You may employ systems, applications, and programs to affect your rankings and total visibility, depending on the type of your firm. Using the techniques above in your organization will result in a shift in your daily operations.

Accounting Technologies

We all know that CPAs are expensive. Even if they’re automated, nothing more than an app and an algorithm! And yet, you must keep your finances in order.

This is one area where small businesses must bite the bullet. You get what you pay for. So invest in your accounting services, whatever route you choose.

The post New Technologies for Small Business appeared first on SmallBizTechnology.

]]>
60682
The Best Ways to Enhance Your Pre-Christmas Sales https://www.smallbiztechnology.com/archive/2021/12/christmas-sales.html/ Mon, 20 Dec 2021 16:45:37 +0000 https://www.smallbiztechnology.com/?p=60826 The Christmas season has arrived — but that doesn’t change the fact that most consumers are leaving their holiday shopping until the last minute. While we hope you’re not stressing over fulfilling your own list, all of this last-minute buying boasts a huge opportunity for eCommerce shops hosting Christmas sales. With the right email marketing […]

The post The Best Ways to Enhance Your Pre-Christmas Sales appeared first on SmallBizTechnology.

]]>
The Christmas season has arrived — but that doesn’t change the fact that most consumers are leaving their holiday shopping until the last minute. While we hope you’re not stressing over fulfilling your own list, all of this last-minute buying boasts a huge opportunity for eCommerce shops hosting Christmas sales.

With the right email marketing software and a strategy to win over the hearts (and wallets) of your contacts, you could be raking in some serious cash this holiday season.

How to Boost Your Christmas Sales

Before we officially head into the New Year, we mustn’t gloss over the last major shopping season of the year. Consumers are ready to buy and they’re looking for the best deals on the internet. So how do you get their attention?

1. Shout out your website with a sense of urgency.

With wishes of “Merry Christmas” from family and friends filling up the inbox, there’s even more competition for your subscribers’ attention. For a successful bout of buying from your store, you’ll want to adopt a strong sense of urgency.

With copy that captures the essence of time is running short (but also points to a solution), your target audience will get the picture — your site is the perfect place for fulfilling any last-minute shopping this year.

2. Problem? Solution!

You want to create copy that’s clear and to the point. Keeping your email brief means your contacts are more likely to read it in its entirety and act on a compelling call to action. For the best results, we return to the problem-solution strategy.

The end of the year sets the stage for a major bout of last-minute shopping. The problem is clear…your shoppers are running out of time! Give them quick gift ideas by showcasing your best sellers or outline a current sale with helpful links.

3. Show off your customer knowledge.

It’s time to break out the flattery. With Christmas sale competition eating up valuable inbox space, your email campaigns will need to stand out with a bit of personalization. There are a few ways to go about this.

  • Personalize product recommendations that capture your target audience.
  • Capture cart abandoners with the old “get it before it’s gone” technique.
  • Better yet, encourage would-be customers with a discount on the things they nearly purchased.

Personalized messaging goes a long way in email campaigns as it makes it easy for a customer to feel confident about a buy. Feeling like a company truly understands them takes the guesswork out of finding the perfect product to purchase.

4. Make your campaign website mobile-friendly.

Now more than ever, it’s important that your email message is compatible with multiple devices.

In this day and age, it’s likely that a good portion of your contacts will be shuffling through their inboxes on the go. With visually enticing and clickable CTAs, you invite your clients to swiftly follow through with an effortless click of the thumb.

5. Free shipping = a shopping cart follow-through.

Have you ever wondered why shoppers abandon their carts so frequently? The greatest influence is unexpected shipping costs.

The best way to get customers to complete their purchase this holiday season is clear: offer free shipping.

6. E-gift cards are here to stay (and for good reason).

They’re super convenient and don’t require any shipping wait time! Contacts that are really cutting it close with their last-minute shopping will be hoping for a solution this simple.

Give them a shout-out in your subject line, to the tune of, “We’ve got your last-minute gift right here.” With a clickable link that goes straight to your e-gift card options, consider the sale complete.

7. Go a different email route…with a huge shopping success rate.

SMS campaigns typically host an ultra-high open rate, so if you’ve had the opportunity to collect your contacts’ phone numbers, launching SMS automation might be the thing you’ve been missing when it comes to closing that sale.

Sending an automated text won’t do much good without a clickable link attached, so be sure to include one — and maybe even a photo if your platform allows!

In conclusion, what’s the moral of the story? Christmas isn’t over yet! Your customers still have time to buy! Employ those snappy CTAs. Whip up some attention-grabbing copy. Create clear, concise messages to get your point across. When it comes down to the final hours before Christmas, your contacts will be glad they opened your email.

The post The Best Ways to Enhance Your Pre-Christmas Sales appeared first on SmallBizTechnology.

]]>
60826
Bitcoin: What Small Businesses Need to Know https://www.smallbiztechnology.com/archive/2021/12/bitcoin-small-businesses.html/ Mon, 20 Dec 2021 12:15:38 +0000 https://www.smallbiztechnology.com/?p=60667 The meteoric ascent of Bitcoin has sparked a proliferation of digital currencies and broad interest in blockchain-based technology. Before accepting cryptocurrencies, there are some major concerns, both technological and pragmatic. Do small companies need cryptocurrency? According to Business News Daily, certain blockchain companies are seeking to advance the area. What is Bitcoin? Cryptocurrency uses peer-to-peer […]

The post Bitcoin: What Small Businesses Need to Know appeared first on SmallBizTechnology.

]]>
The meteoric ascent of Bitcoin has sparked a proliferation of digital currencies and broad interest in blockchain-based technology.

Before accepting cryptocurrencies, there are some major concerns, both technological and pragmatic. Do small companies need cryptocurrency? According to Business News Daily, certain blockchain companies are seeking to advance the area.

What is Bitcoin?

Cryptocurrency uses peer-to-peer (P2P) technology. This means that it is decentralized. It is also unregulated. As a result, it’s unbacked. Buyers pay merchants directly, without a middleman.

Cryptocurrencies take away the middlemen said Chris Poelma, a small business person who has started accepting some crypto payments. Rather than relying on a company to protect your funds, you keep them encrypted, and only you have the key.

As we learn more about data breaches and clever hackers, cryptocurrencies seem more enticing to customers seeking a safer method to transact. Small companies may opt to take cryptocurrency for a variety of reasons, including keeping up with technology, recruiting crypto clients, and reducing fraud.

Is it suitable for your company?

Advantages of Cryptocurrency

For small enterprises, cryptocurrency provides significant advantages over conventional point-of-sale systems.

Fee Reductions

The absence of a central middleman minimizes transaction costs. Small companies that accept credit cards frequently pay roughly 25 cents for each swipe plus 2 to 4 percent of the overall transaction. Smaller establishments typically set credit card purchase minimums due to these fees.

Trader Defense

Because of this, businesses enjoy protection against fraudulent chargebacks. No third party may overturn charges. Thus they are final. Business owners don’t need to dig through credit card receipt signatures to avoid chargeback fraud.

Sales Growth

The decentralized structure of crypto allows small firms to grow and reach new worldwide markets. Using Bitcoin, a tiny electronics merchant sold $300,000 worth of goods to over 40 nations.

Adaptable to Customer Tastes

Accepting Bitcoin gives clients more ways to pay while protecting their data.

Obstacles and Risks of Adopting Bitcoin

Acquiring a digital wallet on a cryptocurrency exchange may be difficult for small company owners inexperienced with the technology. Cryptocurrency is a complex industry with a steep learning curve, challenging to navigate while running a company.

Small firms, in particular, would find it difficult to accept cryptocurrencies. Even without technological issues, the volatility of crypto prices discourages businesses from holding digital currency.

Optherium, which will start its ICO in June, has already constructed a platform to address these issues. The Optherium B2C platform allows customers to pay in Bitcoin while merchants may accept any money, digital or fiat. The Optherium B2C platform lets buyers pay in whatever currency they desire, and sellers accept any.

They will initially offer 50 cryptocurrencies and a broad range of fiat currencies, completing 100,000 transactions every second. Optherium has its token, although it isn’t required to utilize it. Instead, holders of Optherium’s own coin will benefit from even cheaper platform costs.

Volatility of Bitcoin

The most volatile aspect of digital currency is price volatility.

For example, Bitcoin stood at $19,172 per coin in December 2017, up from pennies in 2009. You’ll need to arrange for the conversion of your bitcoin back into your official currency, said Areiel Wolanow, managing director of Finserv Experts. Cryptocurrencies are volatile, so do this fast and often.

Using a merchant service provider such as BitPay or Coinbase protects small companies from the volatility of the digital currency. These platforms allow users to pay in real-time for cryptocurrencies.

Keeping cryptocurrencies as a speculative investment is the sole justification, according to Wolanow, but it’s practically gambling with your earnings.

Cryptography Safety

While bitcoin transactions remove dangers like stolen credit card data, they aren’t entirely secure. There is currently no method to entirely protect consumers’ funds from fraudsters.

Cryptocurrencies, unlike fiat currencies like the U.S. dollar and the Euro, are not backed or guaranteed. But some Bitcoin startups want to alter that.

Coinbase, for example, retains less than 2% of users’ digital money online and completely guarantees losses. Like regular banks, the FDIC insures Coinbase’s fiat currency up to $250,000. It’s still your job to safeguard your account. However, you can rest easy. If someone hacks your firm, all is not lost. Assets are protected. You can protect your accounts by enabling multifactor authentication, safeguarding your secret keys, and frequently backing up your data.

Companies are also working on wallet security solutions. According to Beck, Optherium uses biometric verification to identify users based on face anatomy, making it difficult for thieves to take someone’s assets. This strategy also helps users recover lost wallet access.

Uncertainty in the Market

Accepting cryptocurrencies also poses the risk of legislative changes shortly. Regulators are still working on it.

Regulations will undoubtedly alter once in place, so company owners must be agile. Because cryptocurrencies are new, it’s unclear how the government will regulate them, Poelma added. New rules may be in effect by the time you read this!

To be broadly recognized, firms must be assured they understand how to declare profits and pay taxes on bitcoin transactions.

The post Bitcoin: What Small Businesses Need to Know appeared first on SmallBizTechnology.

]]>
60667
5 Growth Business Trends of the New Year https://www.smallbiztechnology.com/archive/2021/12/growth-business-trends.html/ Fri, 17 Dec 2021 12:05:15 +0000 https://www.smallbiztechnology.com/?p=60640 The U.S. business economy is slowly seeing normal. But what exactly is “normal” post-COVID? And which industries are most likely to rebound? Travel, eating, and entertainment businesses have all been negatively affected by the pandemic. And there is plenty of negative reinforcement from social media platforms such as TikTok. Other areas, such as small business […]

The post 5 Growth Business Trends of the New Year appeared first on SmallBizTechnology.

]]>
The U.S. business economy is slowly seeing normal. But what exactly is “normal” post-COVID? And which industries are most likely to rebound?

Travel, eating, and entertainment businesses have all been negatively affected by the pandemic. And there is plenty of negative reinforcement from social media platforms such as TikTok.

Other areas, such as small business technology, have had to deal with lockdowns and work-from-home rules. Meanwhile, a lot of people want to learn online.

But, in the New Year, will these trends continue?

According to the SBA’s latest small business profile, the U.S. has approximately 31.7 million firms employing 60.6 million people. More firms are employing in 2022, despite the COVID-19 epidemic decimating small enterprises throughout the nation. The unemployment rate has consistently declined from 13% in the second quarter of 2020 to 5.2 percent presently.

We don’t have a crystal ball to predict the future, but we know which companies individuals will start. So which U.S. small enterprises will thrive in the future? Listed below are the top five business and industry trends for 2022.

Popular Markets Post-Pandemic

A year of lockdowns, distant schooling, and remote work has sparked demand for travel, eating, and entertainment. Vaccines, better medical treatments, a greater knowledge of the coronavirus, or simply population exhaustion have boosted demand for companies and services damaged worst by the epidemic.

The possibility to plan trips, dine out, and seek amusement beyond television programs and movies streamed from home arose naturally once the light at the end of the tunnel was seen. As a result, in the future, the following top 10 small business sectors will experience revenue growth:

  • International Airlines 61.3%
  • Motels and Hotels 57.8%
  • Casino Hotels: 57%
  • Cinemas: 56.3%
  • Operators: 53.3%
  • Aer Lingus 50%
  • Travel Agencies: 48%
  • Concert and Event Marketing: 45.2%
  • Taxi and Limousine: 42.8%
  • Water Parks: 42.1%

It’s apparent that the firms hit the hardest by the epidemic are ready to bounce back.

While the percentage increases indicated above are temporary, they represent the reality confronting this industry and enterprises. Ski resorts, car engine and parts manufacturing, medicinal and recreational marijuana, and real estate sales and brokerage were among the enterprises that enjoyed considerable growth.

Also, CNBC just revealed their ranking of the top states for business. The ranking of states takes into consideration factors including infrastructure, workforce, capital availability, and business costs. Among the best states for business, CNBC lists:

  • Virginia
  • North Carolina
  • Utah
  • Texas
  • Tennessee

Business Ideas, Trends, and Predictions for the New Year

Now that we know what worked in 2020, we can plan for next year. What will be the top five industries in the U.S. in 2022? Where should you focus your business?

Adoption of New Technologies

Who hasn’t utilized Zoom, GoToMeeting, or Microsoft Teams this past year? As a result, new technology has entered millions of homes and companies for work, education, or to keep connected, and the advances are set to continue.

The genie is out. The horse is out of the barn. (Or is the toothpaste gone?) Therefore, people will constantly want faster data and network speeds. Similarly, we will need it to fulfill rising demand, and now is the time to join this digital boom. Some of the top tech occupations in 2022 include:

Web Admins

This position builds the code that powers millions of websites that power global eCommerce. In other words, a web developer’s function might range from client-facing work on-site design and features to back-end work with databases and networks.

Developers

A software developer creates computer programs and millions of mobile applications. Mobile app developers are showing the fastest-growing occupations, with a predicted 22% increase over the next decade.

Analysts (CS)

Computers, processes, and procedures are the emphasis of this function. Accordingly, they depend on IT to handle client demands and guarantee a company’s digital needs are satisfied.

IT Security Analysts

These people defend enterprises against cyberattacks. Above all, they safeguard and monitor a company’s computer network.

Data Managers

This employee organizes data. They ensure database information is safe and efficient.

AI and ML Growth

Smartphones and other smart gadgets are one example of how AI is influencing our lives. Smart automobiles will navigate the streets using AI systems. Whether you work in customer service, human resources, or even AI-powered applications, AI is meant to help. Among the new roles AI will perform in 2022 are:

  • Cybersecurity
  • Trends and Business Forecasting
  • Healthcare Help Desk (Chatbots)
  • Voice Recognition and Search

Entrepreneurs want location independence as digital nomads. As a result, working as a digital nomad was a rising trend in 2019 and will continue in 2022.

According to the Harvard Business Review, there will be 10.9 million digital nomads by 2020. This is a 49% increase and is anticipated higher growth.

Similarly, many businesses, particularly millennials, value flexibility, and geographical freedom. That is to say, these digital nomad enterprises are ideal for knowledge jobs like consulting and freelancing.

As the world shifts away from office occupations, new technological tools such as productivity applications, collaboration software, and communication channels allow knowledge workers to work almost anywhere.

Digital Nomads May Run Numerous Sorts of Businesses

Freelance in coding, programming, writing, graphic design, marketing, and other fields. Likewise, provide personalized knowledge and assistance in areas of extensive experience and understanding. For example, make money from a website or blog through affiliate marketing or advertising. Sell an information product like a course or an ebook using a well-known site like Fiverr, TaskRabbit, Upwork, or Toptal. In conclusion, there literally are no limits as you move into the New Year.

The post 5 Growth Business Trends of the New Year appeared first on SmallBizTechnology.

]]>
60640
Why Aluminum Cans are the Future of Beverage Packaging https://www.smallbiztechnology.com/archive/2021/12/why-aluminum-cans-are-the-future-of-beverage-packaging.html/ Thu, 16 Dec 2021 21:00:32 +0000 https://www.smallbiztechnology.com/?p=60481 With so much talk about the environment, recycling, and climate change, nearly every facet of our lives has a component of environmentalism. Plastic bottles are a huge concern because they aren’t easily recyclable and mostly end up in the ocean. Packaging is a major part of the waste and environmental degradation. However, there is one […]

The post Why Aluminum Cans are the Future of Beverage Packaging appeared first on SmallBizTechnology.

]]>
With so much talk about the environment, recycling, and climate change, nearly every facet of our lives has a component of environmentalism. Plastic bottles are a huge concern because they aren’t easily recyclable and mostly end up in the ocean. Packaging is a major part of the waste and environmental degradation. However, there is one form that is almost infinitely recyclable—aluminum cans.

Aluminum cans were once thought of as wasteful, but that was before modern recycling practices. Now just about every form of beverage packaging isn’t as sustainable as aluminum cans. It has become one of the most common ways to contain any beverage. Whether it’s water, beer, soda, tea, or even wine, aluminum cans are the preferred method for beverages. Below are a few reasons why aluminum cans are the future of beverage packaging.

Aluminum is Cheap

One of the most significant reasons that beverage companies are using aluminum is because it is cheap. Let’s be clear. The production of aluminum is costly, but the infinite recyclability makes it much more affordable than other materials. There is a huge return on the investment. It doesn’t take much money to produce aluminum cans since companies are now recycling aluminum to make their cans.

These cans are made in just about any size and are much more affordable than glass. When considering the overall impact of each material, aluminum ends up being less costly in general. Plastic has dire environmental impact, which makes it untenable for anyone who is concerned about the planet and the posterity of humanity. Luckily, aluminum doesn’t cost much and is a very effective way to package any beverage.

Versatile Art Possibilities

While you can print directly on the aluminum can, a lot of beverage companies these days are making labels to slap on the can itself. Can sleeving enables drink businesses to decorate their beverages with beautiful art while providing information about the beverage. They can create a brand identity that is both consistent and unique.

There are shrink wrapping services and sticker label services. Now you can make your drink look like whatever you want it to. For example, Liquid Death has made a water brand look like a beer or simply a hip beverage. With many labeling and packaging companies able to fill the cans, label them, and package them for distribution, companies don’t even need to do this in their facilities.

Marketing

With aluminum cans being nearly infinitely recyclable, they allow beverage businesses to create a consistent brand image that includes environmentalism and concern about waste. Liquid Death is a great example of this, but there are many others. Whether it’s water, wine, beer, soda, or something else, the company can show that they care about the planet by promoting the use and recycling of aluminum cans. It may even say it on the label. “Recycle me” or “I’m recyclable” is being put on these cans to promote the environmentalism of aluminum. Every consumer likes a business that cares about the bigger picture. It is no wonder that these businesses are going above and beyond to promote this mentality with their drinks.

Versus Plastic Bottles

The obvious reason the beverage industry is switching to aluminum is that they have many advantages above plastic. First, plastic is wasteful and bad for the environment. Plastic may be more durable, but the chemicals from plastic can melt into the liquid. This can even lead to cancer. Aluminum doesn’t melt that easily. Cans also typically have a much longer shelf life than plastic bottles. In general, there aren’t many true advantages of plastic beyond that it is cheap to produce. It is not, however, cheap in the end when you consider all the impact and cost of breaking down these plastics. It isn’t hard to figure out why many people think that aluminum cans will fully replace plastic bottles. Durability isn’t that big of an issue. When compared, aluminum is the way to go.

Sustainability

Compared to other forms of packaging, aluminum cans are the most sustainable material for drinks in every way. They allow companies to package more drinks with less materials. They are more valuable to take to local recycling efforts. From 42.7 billion cans recycled in 2019, there was a 92 percent energy savings rate per can. This is compared to a 55.9 percent industry recycling rate. If all of plastic was replaced by aluminum, which is entirely possible, we would be doing the right thing for the planet and the future of humanity. Recycling, production, storage, and use are all easier on the Earth than any form of plastic is. Glass isn’t even as sustainable as aluminum.

Protection against Outside Contaminants

Finally, another reason that aluminum will be the beverage packaging of the future is that they protect from outside contaminants. It provides complete insulation from oxygen, light, and moisture, allowing businesses to keep drinks fresh while removing any possible contamination that affects the quality of the drink. Aluminum is perceived as cheap, but it can actually effectively package fine beverages. Cans don’t rust and are corrosion-resistant. They have one of the longest shelf lives in all of packaging, offering drink companies peace of mind when they put an expensive drink inside them.

The beverage industry tends to use wasteful plastic to package their beverages, but these days will soon be a memory from the past. Plastic is unsustainable and untenable. Glass isn’t as bad, but it’s more expensive and difficult to recycle. Aluminum scratches all the boxes.

Not only are aluminum cans easily recyclable and therefore cheap to produce, they are insulated better than any other packaging. They avoid contaminants, have a long shelf-life, and make the least impact on the environment. Aluminum has been around as long as anybody can remember, but now people in the beverage industry are acknowledging the material’s benefits. If we work together to ask beverage companies to package in aluminum and do our job of recycling that aluminum, we will be creating a better world while enjoying some tasty drinks.

The post Why Aluminum Cans are the Future of Beverage Packaging appeared first on SmallBizTechnology.

]]>
60481
Don’t Be Content to Merely Survive. Automate in the New Year to Prosper. https://www.smallbiztechnology.com/archive/2021/12/automate-prosper-marketplace.html/ Thu, 16 Dec 2021 19:28:26 +0000 https://www.smallbiztechnology.com/?p=60616 Businesses have quickly incorporated new digital solutions to keep ahead of the curve and compete successfully in our online marketplace. Automation trends look to be set to continue well into the New Year. Are you doubtful about the need to automate? Many (most?) of your competitors have already automated most repetitive operations. What’s holding you […]

The post Don’t Be Content to Merely Survive. Automate in the New Year to Prosper. appeared first on SmallBizTechnology.

]]>
Businesses have quickly incorporated new digital solutions to keep ahead of the curve and compete successfully in our online marketplace.

Automation trends look to be set to continue well into the New Year. Are you doubtful about the need to automate? Many (most?) of your competitors have already automated most repetitive operations.

What’s holding you back? You need to free up your staff’s time so they can use their unique abilities 24/7, not waste time on pencil sharpening. In the New Year, these are five things that every small firm should consider automating.

1. Scheduling of social media posts.

Today, social media is one of the most effective marketing platforms for businesses. Social media marketing, according to 73 percent of marketers, is an efficient strategy to raise brand recognition, create leads, and automate sales.

However, providing information on a regular basis is an important aspect of effective social media marketing. Posting multiple times each week is the most successful social media routine. If your company has a presence on two or three social media sites, keeping a regular posting schedule will take a significant amount of time and work.

Fortunately, there are certain websites that may assist you in automating this whole process. You can plan articles in advance and manage several social media platforms using tools like Hootsuite and Buffer. Your social networking process will be considerably easier and more comfortable this way.

2. Automate to provide excellent customer service.

There will always be a need for human customer service. However, small firms now have access to technologies that can largely automate basic kinds of customer support.

For example, AI-powered chatbots may serve as a front-line customer care resource by giving basic help and answers to your customers. CRM automation may also help your customer care representatives perform more efficiently and less laboriously. Modern CRM systems make basic customer support operations like ticket creation, quotation management, and account administration very simple to automate.

You may free up your reps for more critical work that demands human decision-making abilities by automating these easy procedures.

3. Routine information technology tasks.

Almost every firm nowadays needs some kind of IT assistance. However, the days of needing to have a crew of computer specialists on hand to handle every area of your IT administration are over. Typically, one person can handle all the work.

Many companies outsource the entirety of their IT needs. Workload solutions allow IT to automate operations such as troubleshooting, resource monitoring, and job scheduling. Task automation technologies work well in small business environments. This wasn’t always the case, but today IT and AI combine to offer user-friendly software.

It’s vital to remember that, like customer service, automated IT technologies should assist rather than replace human personnel.

These technologies may assist your team in working more effectively while also lowering the danger of human mistakes. Nonetheless, we will always require human IT specialists to deploy and monitor automated technologies. Workload automation software increases efficiency. It also lowers costs when you have a well-trained team.

4. Ramp up your email promotion.

One of the simplest and most valuable company procedures to automate is email marketing.

Writing many emails and then setting the parameters under which they will be delivered is the process of automating email marketing. The most simple example is the almost ubiquitous welcome email you get when you register for a new account on a website. Automated email alerts customers to upcoming sales. It collects feedback from consumers. And there are apps that allow you to re-engage with former customers.

While it may seem too easy, email marketing will be effective. This is particularly true when we tailor a customer’s emails to his or her individual use of your website. Sending a reminder to a consumer about an item they looked at, for example, might encourage them to purchase.

Emails based on on-site activity have been shown to raise income by 38%, making them one of the most successful methods to increase sales.

5. Automate your invoicing.

You may charge clients for purchases using automated billing instead of manually producing and mailing invoices. This is particularly useful for payments that are made on a regular basis.

It may, however, be used to charge clients for one-time transactions using payment information that your firm already has on file.

The benefits of automating your company’s billing process grow exponentially. First and foremost, it lowers the likelihood of your consumers being charged the incorrect amount. It will also result in a more consistent payment schedule for both you and your clients, which will be more convenient for both of you.

Finally, freeing up members of your team to focus on other essential initiatives by avoiding the time-consuming task of manually preparing invoices.

While automated designs may assist many other aspects of a company, these five are the most crucial for the majority of small firms. In an increasingly saturated internet marketing industry, automation may help your firm remain competitive and function more effectively.

Grab automation in the New Year. You’ll be able to avoid time-consuming, repetitive duties and concentrate on initiatives that will help your company expand.

The post Don’t Be Content to Merely Survive. Automate in the New Year to Prosper. appeared first on SmallBizTechnology.

]]>
60616
Leverage Technology to Improve Your Rental Properties https://www.smallbiztechnology.com/archive/2021/12/leverage-technology-to-improve-your-rental-properties.html/ Thu, 16 Dec 2021 19:00:29 +0000 https://www.smallbiztechnology.com/?p=60485 Managing rental properties is a great way to earn residual income. By purchasing and renting out properties, you’ll have a way to earn money while you sleep. There are a lot of moving parts when it comes to creating a great experience for your renters, managing your time, and keeping as much money in the […]

The post Leverage Technology to Improve Your Rental Properties appeared first on SmallBizTechnology.

]]>
Managing rental properties is a great way to earn residual income. By purchasing and renting out properties, you’ll have a way to earn money while you sleep. There are a lot of moving parts when it comes to creating a great experience for your renters, managing your time, and keeping as much money in the bank as possible. Using smart technology to improve your rental properties is, well, smart. With these smart devices and apps, you’ll be able to free up your time to do more of what you like and spend less time at your properties.

Secure Package Delivery

If you’ve ever lived in an apartment or multi-family rental unit, you know the stress of receiving packages. Either you risk the packages getting stolen by people walking by, or you have to schedule time to go to the Post Office or UPS or FedEx location. With electronic parcel lockers, you’ll be able to offer a better experience for the people who rent with you. Instead of being delivered directly to the door, setup parcel lockers in a secure, centralized location. Once the resident’s package is delivered, they will receive notification and can retrieve their things from the locker. This differs from traditional systems which rely on keys and a lot of manual input. It’s also an excellent way to offer contactless delivery for those who want it.

Online Bill Pay

Writing a check is so 1990. To make it easier on you and your residents at your rental properties, offer them online bill pay. Sure, the system will take a fee, but it’ll make the renter experience more enjoyable and keep them happier longer. The less stress they experience renting with you, the more likely they are to stay renting with you. Additionally, you can offer autopay options and even offer a tiny discount for those who set up and use this feature. Online bill pay is one easy piece of technology to improve your rental properties.

Offer Surveillance in Public Spaces

Want to help keep residents safe in your multi unit rentals? Offer them video surveillance. These videos can help deter criminals and offer corroboration for disputes and fights that happen in public. You’d be amazed at how he said versus she said the issue can be easily settled using video footage. It’s best to also disclose the use of video surveillance to your residents before they move in so that they can be fully informed.

Keyless Entry

Wouldn’t it be great to never lose a key again? Keyless entry options have come a long way. There are technologies that offer everything from swiping a card, to using biometrics, to scanning a QR code from your phone. Incorporating these technological advances in your rental properties can not only make it a better experience, but it can also improve safety and security as well. Residents won’t need to worry if they lose their key or leave it in the door overnight. Instead, they can use a personalized code or their phones to enter the building and their unit. No more late night lock-out calls to respond to. This can save you time and money.

Smart Thermostats

Users get full control of their utilities using smart thermostats. With multiple different options to set manually, you can also adjust remotely. It’s estimated that a smart thermostat can save people 10-30% a year on heating and cooling costs. The apps that come with these thermostats are easy to use and they make it simple to make changes. Additionally, they track the weather and will notify you if there is a storm coming.

Tech-based Climate Sensors

As a rental property owner, you are responsible to install fire alarms, CO2 sensors, and other devices to ensure the safety of your residents. Use smart sensors for all of these and manage safety all in one place. You can also install monitors to sense water leaks and freezing before either of these causes major damage to your property. These advanced sensors provide additional information including how often they are going off, what the levels are and more. Instead of just beeping at you in the building, you can view this information in the app.

Motion Lights

If you rent out houses, having motion sensor lights can provide safety for your tenants. People love being able to go outside in the dark and not worry if there is anyone or any animal trying to sneak up on them. These simple, but helpful devices also reduce the cost of insurance and can protect renters from injuries that happen when they go out in poorly lit environments. Motion lights can also be timed and controlled through apps and smart devices.

Security Systems

Security technology has come a long way in the past 20 years. Older systems were bulky and needed a phone line to notify law enforcement that there was a break in. These systems couldn’t be turned off remotely. Advanced technology has enabled intuitive security systems that help you monitor things when you’re not around. If the alarm goes off, you can talk through the device remotely.

Some systems allow you to see what’s going on. If a teen came home and forgot the code, they are no longer at risk of getting the cops sent out if you can turn it off remotely for them. These features make security systems an appealing feature of a rental property. In addition, it can reduce the cost of your insurance and add more value to your property. Meaning you can charge higher rental rates.

Conclusion

Incorporating technology into your rentals is a great way to reduce insurance costs, improve time management, and create a safer place for your tenants. With the right devices, you’ll make it easier for tenants to get packages, get into their home, keep themselves safe at night, and give them ways to monitor their environment. All these improvements not only make the property more welcoming, but it can also boost the rental rates you can charge. By offering these premium smart technology devices, you’ll help create excited and happy tenants who rent with you long-term. 

The post Leverage Technology to Improve Your Rental Properties appeared first on SmallBizTechnology.

]]>
60485
The Importance of a Contracts Lawyer in Business https://www.smallbiztechnology.com/archive/2021/12/the-importance-of-a-contracts-lawyer-in-business.html/ Thu, 16 Dec 2021 16:00:25 +0000 https://www.smallbiztechnology.com/?p=60529 Vibrant relationships maintain businesses, but contractual agreements bind the basic arrangements. Business contracts encompass operations, partners, suppliers, employees, customers, landlords, and investors to ensure all obligations get legally met. A business contract is not just a commitments enforcement tool because it also helps stakeholders evaluate the apportioned duties, risks, and relationships. Many businesses do not […]

The post The Importance of a Contracts Lawyer in Business appeared first on SmallBizTechnology.

]]>
Vibrant relationships maintain businesses, but contractual agreements bind the basic arrangements. Business contracts encompass operations, partners, suppliers, employees, customers, landlords, and investors to ensure all obligations get legally met. A business contract is not just a commitments enforcement tool because it also helps stakeholders evaluate the apportioned duties, risks, and relationships.

Many businesses do not employ legal staff permanently. Instead, they work with outside business lawyers who help draft, edit, negotiate, and execute the essential elements. Contracts lawyers ensure that business relationships do not trigger unnecessary litigation because they are powerful assets.

Contract Comprehension

One might devotedly read through a contract, but the legal jargon in it needs the intervention of a contracts lawyer. A commercial contracts lawyer helps subdivide the agreement’s provisions, demystify specific clauses, and spot essential provisions missed.

Disputes do not happen intentionally, but the differences in understanding the relationships and how they should work. The two parties amicably agree but might have divergent interpretations. Therefore, a contracts lawyer aligns the document to ensure it bears all the parties’ intentions to preempt misunderstandings.

Identification of Prospective Liability Issues

A contracts lawyer helps the involved parties to fill in gaps in the document on issues if unattended would trigger misinterpretations. At times, contracts are incomprehensible because of inappropriate legal writing. The legal jargon slang may be ambiguous and confusing.

However, they may intentionally do sloppy writing to create loopholes for future breaches. Therefore, business contracts lawyers can identify and rectify the poorly written sections through gaps minimization and ensuring parties’ interest protection by focusing on the language used.

Contract Validity

Contract law may be a tough experience for parties with minimal understanding because they assume essential elements and have nothing to show at the end. This issue leaves an organization vulnerable and lacking remedy avenues, especially after failing to meet contractual obligations equitably. Therefore, a contracts lawyer assesses the agreement’s validity by reviewing it and confirming its enforceability via arbitration or in court. These lawyers protect businesses before dipping into costly mistakes, therefore, demonstrating their importance.

Consideration of State Laws and New Regulations

One might have understood a contract’s terms and conditions, but legislators can update the guiding state laws from time to time. Therefore, you should entrench new government regulations into the agreement to enhance the safety of the business and the parties involved. Some contracts get created online, but the templates do not assimilate the state laws, meaning you might not keep up with current rules and regulations.

This issue is common for interstates businesses, but excellent contracts lawyers can update the documents. A growing number of companies are including arbitration clauses into contracts to avoid state courts and bar people from class-action suits. Contract lawyers can be valuable to identify and explain things like this to make sure contracts are mutually beneficial with the intent of the deal. 

New Suggestions and Perspectives

Many contract parties do not understand what comprises a comprehensive document. Therefore, they struggle to determine the missing sections and comprehend the already included areas. Contracts advocates are perfectly versed in spotting the legal scenarios and composing provisions addressing the concerns.

In case of an emergency like the novel coronavirus crisis, business owners might disregard the contracts because of the obligatory failures from their parties. Contracts lawyers earn experience in addressing agreements involving many customers and know the respective details to include. Exposed contracts lawyers can spot the common pitfalls and loopholes and avoid them to ensure favorable negotiations with partners.

Breach Response

A brilliant business advocate comprehends the instances, possibilities, and chances of contract breach and navigates the legal system. The contracts lawyer should address the disputes because they drafted the document and enforced it. The lawyers can lay out the possible options and advise on the correct resolution to take, therefore, avoiding expensive litigation.

Excellent Advocacy

Contract negotiation phases may be hectic in case legal disagreements happen because cases can be filed and delayed in the legal system. Therefore, hiring a business contract advocate means one gets a robust team to push the legal affairs as quickly as possible. The lawyer is indispensable, especially when brokering for improved terms and focusing more on the organization’s interests. Attorneys point out errors, propose alternatives, and are more creative to accomplish business goals.

A contract’s clauses and terms can impact a business’ financial status. Therefore, one can avoid the consequences by hiring a contracts lawyer who gives the document the best legal attention. A nicely developed contract aligns with the business interests, therefore, guaranteeing the accomplishment of obligations.

The post The Importance of a Contracts Lawyer in Business appeared first on SmallBizTechnology.

]]>
60529
Five Reasons Why Printer Services Are Ideal For Small Businesses https://www.smallbiztechnology.com/archive/2021/12/five-reasons-why-printer-services-are-ideal-for-small-businesses.html/ Thu, 16 Dec 2021 14:00:31 +0000 https://www.smallbiztechnology.com/?p=60564 Whether you’ve got a single printer in one shop or multiple printers in remote locations, you likely rely on your printers to keep your small business humming. More small business owners are realizing that they just can’t function without a reliable printer repair service.  If you’ve been considering a printer repair service, you’ll want to look […]

The post Five Reasons Why Printer Services Are Ideal For Small Businesses appeared first on SmallBizTechnology.

]]>
Whether you’ve got a single printer in one shop or multiple printers in remote locations, you likely rely on your printers to keep your small business humming. More small business owners are realizing that they just can’t function without a reliable printer repair service. 

If you’ve been considering a printer repair service, you’ll want to look for one that offers fast, courteous, and professional support across the country. Let’s look at the five top reasons why small business owners are choosing to get managed print services and leave the tough stuff to the experts.

Printers Are Complex

You might have one model in one shop and another in a different location. Perhaps you’ve got a Canon, HP, Lexmark, Dell, Brother, Samsung, Sharp, or Xerox printer that you and your team rely on. 

It may be that in the past, one member of your team was the go-to person for all things related to the printer. But what happens when this person moves to another location or gets another job?

Your entire team and customer service operations will falter. It’s a whole lot easier to fix a problem before it occurs. Printers are complex, complicated, and have become increasingly intricate. Why not leave the headaches to a team of experts?

Installation Is Time Consuming

Do you want to spend your weekend setting up a printer, reading an instruction manual in 8-point font, or sweating bullets about installation? Of course not! You’d rather be planning a family outing, checking in with friends, and having a well-deserved moment putting your feet up.

Your time is valuable. As a small business owner, you deserve to have a relaxing weekend to regain your strength, restore your energy, and practice some self-care. Especially during the holiday season, it’s important to find ways to restore and rejuvenate. Installing a printer under a deadline is not really on your Holiday Wish List.

Printer Outages Are Costly

If the printer goes down, everything comes to a crashing halt. That’s why you want to have a team of trained technicians across North America to help you. You want to get rapid response times and first-time fix rates. 

Many small businesses look for printer services that offer double-digit first-time fix rates. Getting your printer up and running is the key to having happy teams, happy customers, and a healthy bottom line. 

Printers Need Regular Service

It’s not as if a printer needs to get serviced once and that will last for a lifetime. If you’re looking at the big picture, you know that it helps to create annual service agreements. This can make it easier to get valuable discounts on per-call repairs, blocks of time discounts, and participation in managed print service programs. 

Small business owners know that national warehouses can make it easier and faster to get maintenance kits and repair parts. If you’re looking for rapid response for emergency, preventative, and routine services, seek out a service provider that matches these requirements.

Printers Need To Be Kept Up To Date Across All Locations

New technology is always changing and evolving. It’s essential to manage your printers just as you would manage a project. The industry term for this is IMAC, standing for Install, Move, Add, and Change. If your business is across multiple locations, it’s especially important to keep your printers up to date. 

You may need to offer certified training to staff so that all team members know how to operate new equipment. Look for a service provider who can offer this level of care, and make sure that your technology or your teams’ skills never becomes obsolete. Small business owners are relying more than ever on safety, security, and service. 

It’s no longer viable to just wing it or manage with yesterday’s printing methods. To compete in a competitive market, savvy business professionals are looking for ways to gain an advantage. As business owners, we’re all looking at trends that change how things are done. Many organizations have evolved into some hybrid forms of work, with some work-from-home days and some in-office arrangements. 

This requires an increased level of flexibility, security, and training. To manage these rapidly changing needs, it’s important to work with a print services provider who can offer experience in data protection, compliance, threat management—as well as functional service. 

Working with a vendor who understands the complex and changing needs of your business will reduce the stress of having a high-functioning team across all locations. Are you ready to have a new year with less stress and higher profits? This could be a critical component of what makes your vision come true.

The post Five Reasons Why Printer Services Are Ideal For Small Businesses appeared first on SmallBizTechnology.

]]>
60564
Three Benefits of Using Managed IT in Your Small Business https://www.smallbiztechnology.com/archive/2021/12/three-benefits-of-using-managed-it-in-your-small-business.html/ Thu, 16 Dec 2021 12:00:38 +0000 https://www.smallbiztechnology.com/?p=60562 Are you struggling to deal with all your internal technology issues and still run your business? Whether you’re a small online business or a mom-and-pop service location, if you’re not up with the latest technology, you could find yourself in a non-stop avalanche of headaches. After the last year, more small and medium business owners […]

The post Three Benefits of Using Managed IT in Your Small Business appeared first on SmallBizTechnology.

]]>
Are you struggling to deal with all your internal technology issues and still run your business? Whether you’re a small online business or a mom-and-pop service location, if you’re not up with the latest technology, you could find yourself in a non-stop avalanche of headaches.

After the last year, more small and medium business owners are realizing that having Managed IT is a way to remove unnecessary headaches, sleepless nights, and lost weekends. Savvy small business owners know that they need to use technology to grow

Switching to a managed service comes down to three core benefits: reduce complexity, boost efficiency, and trim costs. Let’s explore each one and see how this may help you.

Reduce Complexity

Don’t you have enough to do with managing your business, creating innovative strategies, building strong teams, and delivering exceptional customer service? Do you need to spend your spare hours reading a tech manual or learning about network monitoring? 

If you’re in a service business and relying on a physical location, you already have your hands full and your hours accounted for. You know that every minute you’re spending on technical services is time away from the people-centric activities that make your business succeed.

But it doesn’t change the fact that you need to be up to date and at optimal functioning to keep your business state of the art. Reducing complexity is a daily mantra for every small business owner. Especially during the holidays, reducing complexity is the key to coping with stress, pressure, and longer hours. 

Here are four essentials that are likely to elicit a sigh of relief:

  • A 24/7 Help Desk so that every request for help gets a rapid response.
  • Remote Network monitoring so you know everything is functioning perfectly around the clock.
  • Remote and on-site support to solve issues quickly and efficiently.
  • Routine maintenance to make sure technology is up-to-date, secure, and backed up.

If you’ve been struggling to do these basics on your own, with the help of your family and friends, or leaning on a small internal team of tech wizards—you are in for a treat. 

Boost Efficiency

The benefits of managed IT services can go way beyond these critical essentials. It can provide you with peace of mind, improved efficiency, and increased customer satisfaction. If you’re growing into new lines of business or new geographic areas, managed services are the key to unlocking unrestricted expansion. 

You can reduce stress and improve employee morale when you let an outside IT managed services team take the load off of your internal team. You’ll provide your staff with access to expert support, and remove the burden of preventative maintenance. Ask your staff for their input…you’ll find that they are more than happy to let experts do the heavy lifting.

Trim Costs

If you’re a small business owner, you may have been holding back for one big reason: the cost. This reason seems valid until you examine it more closely. It turns out it can be much more expensive to train and support an in-house IT team. You could be looking at thousands of dollars, depending on the size and scope of your operations. 

Alternatively, managed IT services tend to run from $100 to $150 per person per month. This could average out to much less money than you have been spending. Money and time are the ultimate levers of success in a small business, but you still need to factor in the unknowable elements. 

For instance, what is the cost of a technology glitch? What will it cost you in sales, service, or customer loyalty? Ultimately, you’ll save a lot more money by preventing costly downtime or recovery time.

Finding The Best Fit for Your Business

How can you find the best-managed service provider for your business? Start with a core list of your values and needs. Four essentials for selecting a provider you can work with over the long-term include:

  • Communication skills. You want to know that your needs, wants, and issues are being heard and given top priority.
  • Expert skills. Technical expertise and insights into industry trends will keep your company positioned for success.
  • Collaboration skills. Partnering together will help you innovate for current needs and anticipate future developments to stay ahead of your competition.
  • Agile skills. Adapting and staying flexible will help you and your IT partner start, learn, and grow without limiting you to a fixed obligation or operation.

As you explore the next steps in managed IT, keep an open mind and discuss options. You may find that a dedicated team helps you to reduce stress and grow your business.

The post Three Benefits of Using Managed IT in Your Small Business appeared first on SmallBizTechnology.

]]>
60562
Innovative Ways to Save Your Business Money https://www.smallbiztechnology.com/archive/2021/12/innovative-ways-to-save-your-business-money.html/ Thu, 16 Dec 2021 10:00:48 +0000 https://www.smallbiztechnology.com/?p=60559 Your business will never succeed if you don’t keep your books balanced. Looking for methods that can save your business money can be both faster and easier than attempting to boost your sales. Here’s a quick look at a few ways to save your business a bit of money. VAT Recovery It’ll take an experienced […]

The post Innovative Ways to Save Your Business Money appeared first on SmallBizTechnology.

]]>
Your business will never succeed if you don’t keep your books balanced. Looking for methods that can save your business money can be both faster and easier than attempting to boost your sales. Here’s a quick look at a few ways to save your business a bit of money.

VAT Recovery

It’ll take an experienced and qualified professional to ensure that your company receives all of the recoverable Value Added Taxes you’re due. When employees without experience in international VAT recovery manage that aspect of your business, they will surely make mistakes. This issue can end in taxes not being recouped. That means a loss of money for the company.

Best Deals

It’s always a promising idea to try to get a better deal on whatever you pay for to save your business money. This deal search includes website hosting, catering services, software, and anything else you buy. Nevertheless, negotiation can be a form of art. If you aren’t familiar with it, begin slowly, and learn from those who have a lot of experience. 

Fewer Meetings

Meetings can waste both time and money for any company. If you read the Harvard Business Review, you’ll see that there can be problems when meetings get scheduled and held without regard to their impact on both solo and group work time. However, when done right, they can move projects along and be helpful to the growth of the business. When done poorly, they can hinder the business. Try reducing the number of meeting participants to the bare minimum if you want to keep things productive and save your business money.

Remote Work

A workforce that’s able to work remotely has many benefits to offer. First of all, employees choose to work from home more often because it provides an improved balance with their home life. Also, it gives way for you to save your business money because the workforce is more flexible. You might even be able to see lower costs for your office space.

Take the Lead

One fantastic way to save your business some cash is by taking the lead and setting an example for your employees. If you’re lax with your expenditures, your employees will be too. Keep in mind that social influence is a tool that’s quite powerful.

Marketing

It can be rather expensive to run ads in print and on TV. Instead, turn to lower-cost methods of marketing to save your business money. The various forms of digital marketing, when compared to marketing on TV, are more cost-effective and can provide payoffs that might surprise you. For example, if you effectively market on social media for only about 6 hours each week, the cost is zero (for sites like Twitter and Facebook), and you’ll reap the rewards of a lot more business.

Understand the Clientele

If you don’t have a good understanding of who your customer is and what they need from you, you can end up wasting money at each level of your business. You’ll make products that don’t have value to the customer, and you’ll spend a lot of money marketing to people who aren’t interested in them. Instead, define your target demographic and then integrate the strategy you have for your business to provide people with what they need/want.

Cutting your costs is a critical part of running a business, but don’t just view it as an exercise in cutting expenses – a lot of the ideas you’ve just read about can have other positive sorts of effects. Also, realize that you’re effectively shooting yourself in the foot if you ignore this aspect of the business. 

The post Innovative Ways to Save Your Business Money appeared first on SmallBizTechnology.

]]>
60559
Small Business Technology Trends in the New Year https://www.smallbiztechnology.com/archive/2021/12/small-business-technology-new-year.html/ Wed, 15 Dec 2021 22:04:40 +0000 https://www.smallbiztechnology.com/?p=60593 When the Covid-19 epidemic hit, most small businesses experienced chaos. What are they doing to recover? How do they plan to prosper? New business trends are developing as life returns to routine. Recognizing them may help small firms recover their footing. Small company owners must keep abreast of the post-pandemic developments and movements. Listed below […]

The post Small Business Technology Trends in the New Year appeared first on SmallBizTechnology.

]]>
When the Covid-19 epidemic hit, most small businesses experienced chaos. What are they doing to recover? How do they plan to prosper?

New business trends are developing as life returns to routine. Recognizing them may help small firms recover their footing. Small company owners must keep abreast of the post-pandemic developments and movements. Listed below are a few ideas.

Developing EQ and Empathy

Transparency and emotional intelligence modeling are crucial. So many surveys say. As a result, empathy is a valuable tool for coping with life and professional issues. Similarly, recognizing emotions or actions and handling them with attention has tremendous value.

Using Social Media Influencers and Technology

Influencer marketing is a trend that small companies should know about. For example, online platforms such as Instagram and TikTok can help small companies express their stories and generate enthusiasm. Influencers, big and small (micro-influencers), provide significance and endorsements to the content.

Adopting Big Biz Systems and Processes

Small firms must adopt large corporate systems and procedures if they want to succeed in the New Year. That is, tiny firms should put up toll-free phones, IVR systems, and automation and organize themselves as if they were much bigger. Success depends on this.

Enhancing Recruiting

With the globe becoming more connected and individuals opting for remote work locations, organizations will be able to hire more widely than in the past. Above all, companies with a defined purpose, values, and standards will be more effective in recruiting top talent in a tight labor market.

Instituting Workplace Values That Put Family First

People have reevaluated their priorities in the previous year or two, leading to the family-first movement. As a result, business leaders must build a people-first environment or risk losing their finest employees. Small company owners must develop a set of workplace principles with their employees and ensure that managers lead by example.

Increasing Business Owner Networking

Don’t miss the “new” New Year trend: networking! Businesses may develop tremendously by interacting with other businesses instead of growing alone. Assemble a team and establish connections that motivate and drive one other’s progress. Do it in return.

Embracing Digital Marketing’s Efficiency

Digital marketing is here to stay for small businesses. Digital marketing may not completely replace in-person profile development. However, don’t overlook its cost- and time-saving benefits. Use such advantages to reach a large audience.

 Leveraging Digital and Cloud Tech

Many small companies lack a digital presence. If this describes your company, you can (and should) correct this serious oversight quickly and easily. Likewise, your ability to utilize and harness current digital and cloud technologies, as well as your desire to keep up with your customers’ technologies, will determine your future success. Slack, Teams, and Twitter now. Who knows in three years?

 Boosting Agile Service and Product Delivery

Agile service delivery and product development for customers can help you construct a personal brand with a competitive edge. Create a range of solutions and analyze their influence on various customers to help your small company stand out in any industry.

Prioritizing Employee Coaching and Mentoring

To keep a happy staff and enhance retention, small companies will need to think outside the box. The tendency is to give staff coaching or mentorship, which is significantly more important than a ping-pong table.

Adopting Newer Video Technology

On-demand video will be crucial. In other words, video has become more popular for prospecting, selling, serving, and meeting people globally. Today, video is the new “new” thing, and its popularity will only grow. There are several free platforms.

Building Out Hybrid Office Technology

Employees may pick their best work schedule and whether they work remotely or in person, which is a future trend as security and insecurity are balanced with a healthy home and work environment. Similarly, employers must accept multi-generational personnel with diverse values and life experiences.

Stressing Workplace Mental Health

Mental health in the workplace is important, regardless of the size of the workforce. For example, supply chain constraints, labor shortages, remote work, and the blurring of work-life are increasing employee stress. Above all, changing this tendency will promote engagement, minimize attrition, and raise productivity.

Rethinking Inventory Management Strategy

Supply chain shortages will persist. Raw material and product delivery delays will be longer than projected. Work on this today. Likewise, setting goals and changing your inventory management are crucial. The cost of not having a product is greater. If your firm isn’t directly affected, your consumers are.

Maximum Business Google Usage

This coming year, successful companies will use Google to its utmost. That is, this covers Google My Business, local services, advertisements, and SEO. Accordingly, small company entrepreneurs must learn, use, and comprehend Google lead generation. Try branding yourself. So, create a goal. Master personal and company branding. The corporate brand often hides the owner’s identity, allowing them to avoid being vulnerable and human. Change this now. As an entrepreneur, you can only gain loyalty by being yourself, displaying the human aspect of your company, and promoting you and your staff.

The post Small Business Technology Trends in the New Year appeared first on SmallBizTechnology.

]]>
60593
Why Customer Service Requires Coaching — Not Just Training https://www.smallbiztechnology.com/archive/2021/12/customer-service-requires-coaching.html/ Tue, 14 Dec 2021 11:00:06 +0000 https://www.smallbiztechnology.com/?p=60567 Customer service has become a vital portion of the customer journey. As the customer experience has become more personalized, consumers expect an increased level of support after the point of purchase. When handled well, customer service can lead to better retention rates, higher levels of loyalty, and superior word-of-mouth marketing. However, achieving quality customer service […]

The post Why Customer Service Requires Coaching — Not Just Training appeared first on SmallBizTechnology.

]]>
Customer service has become a vital portion of the customer journey. As the customer experience has become more personalized, consumers expect an increased level of support after the point of purchase.

When handled well, customer service can lead to better retention rates, higher levels of loyalty, and superior word-of-mouth marketing. However, achieving quality customer service is becoming more and more challenging.

That’s where customer service coaching can make a difference.

What is Customer Service Coaching?

Customer service is an art as much as anything else. It requires a subtle combination of data, training, experience, confidence, creativity, and many other soft and hard skills.

Data has become an instrumental way to oversee and improve customer service. Analytics are applied using tools such as recordings, live chat, customer feedback, and surveys.

The problem that many companies face is figuring out how to apply the cold, hard facts to the fluid activity of being a customer service rep.

Training can only get you so far. The activity tends to focus on run-of-the-mill responsibilities. Using company software, understanding basic product features, and studying brand guidelines all factor into the mix.

Once trained, though, companies must look to a deeper solution for continual customer service improvement: coaching.

The Impact of Coaching

The QA experts at MaestroQA are quick to point out that live agents handle tougher tickets these days. Basic questions are answered by automated systems. That means, if a customer gets through to a human, they often have a detailed and personalized question in tow.

To understand the impact that this has on customer service, one needs to look no further than the numbers. The QA brand highlights a study by Gartner stating that self-service questions cost an average of $0.10 per contact. In contrast, live service solutions are a sizeable $8.01 per contact.

In other words, you’re paying an average of 80 times more per contact to have individuals talk to your customer service team members. This makes having high-quality support agents a priority. You need individuals who are able to think on their feet, act empowered, be creative, and always be learning

Coaching solves this by working one-on-one with agents in a constructive manner. Rather than micromanaging, it fosters an ongoing process of working with agents to improve their skills and knowledge. This leads to superior customer service that is worth every penny of that $8.01 per interaction.

The case for coaching is easy to make. However, actually implementing an effective, up-to-date, data-driven coaching strategy for your company is more challenging.

How to Be a Data-Driven Coach

Here are some actionable steps that you can use to keep your customer support agent coaching current and data-driven.

Set Clear Expectations

Coaching never works if the coach is the only one with their head in the game. Agents must also be clearly briefed regarding the intentions of a customer service coaching effort.

By setting clear expectations, you can create buy-in from your team. You can help them see the activity as an opportunity for professional development — rather than a responsibility or, even worse, criticism or punishment for past performance.

Make Wise Use of Your Data

It’s difficult to make improvements if you don’t know what areas are struggling. There are many ways to discover this, but in the modern world, nothing is as effective as data.

This isn’t just a case of setting up a third-party analytics tracker and letting it “do its thing.” It requires focused targeted efforts. Audit your customer service interactions through surveys, feedback, recordings, and whatever other tools you see fit.

Make sure to be purposeful throughout the process. Don’t just collect any and all data. Ask meaningful questions, and ensure that you’re working toward clearly defined OKRs (objectives and key results) that help you associate data with end goals.

Use Accountability

Accountability is a critical piece of sustainable improvement. The good news is, it doesn’t just consist of checking in on your support agents ad nauseam.

On the contrary, accountability is simply setting benchmarks and goals and then checking in on progress toward those objectives at select times. This gives you the chance to reevaluate unrealistic goals. It also helps you realign a support agent’s efforts if they aren’t producing the desired results.

Accountability also lets you celebrate when your coaching efforts reach recognizable milestones. This can go a long way in maintaining momentum and engagement for coaches and agents alike.

Cultivate Two-Way Feedback

As a final measure, don’t underestimate the value of two-way communication. Feedback from your agents is one of the most valuable pieces of data that a coach can receive.

This provides the opportunity to go beyond formulaic training. By communicating, a coach is able to learn about the specific needs and challenges that each agent is dealing with. This can lead to tailored solutions and superior results.

Coaching your customer support agents is a constructive and positive way to maintain a customer service edge over your competitors. It gives your workforce the tools and resources that they need. It also ensures that they are both inspired and empowered to do their jobs with excellence.

This leads to happier agents as well as satisfied and loyal clients.

So, in the future, approach coaching your customer support staff as an investment. Rather than a bother and an expense, you’re taking the time in the present to proactively pour into your team, your future, and eventually your bottom line.

The post Why Customer Service Requires Coaching — Not Just Training appeared first on SmallBizTechnology.

]]>
60567
What’s New in Cybersecurity for the New Year? https://www.smallbiztechnology.com/archive/2021/12/whats-new-cybersecurity.html/ Mon, 13 Dec 2021 22:12:21 +0000 https://www.smallbiztechnology.com/?p=60577 We’re all aware of the dangers posed by cybersecurity threats. Without exception, we all want to protect ourselves. Not all of us know how. There are those who wish to take advantage of any and every vulnerability. However, according to a recent survey of business owners and independent insurance agents in the United States, many […]

The post What’s New in Cybersecurity for the New Year? appeared first on SmallBizTechnology.

]]>
We’re all aware of the dangers posed by cybersecurity threats. Without exception, we all want to protect ourselves. Not all of us know how.

There are those who wish to take advantage of any and every vulnerability. However, according to a recent survey of business owners and independent insurance agents in the United States, many businesses are simply not taking the necessary steps to protect themselves and their assets.

This is bad news. It should give all SMB participants nightmares. Because a breach in one company can lead to a domino effect. More companies can fall within a matter of hours.

Some also seem to be attempting to persuade themselves that they are invulnerable, even though they are aware that they should be doing more.

The news has been full of small business technology and security trends this year. Following cybersecurity industry trends, knowing how hackers infiltrate networks, and taking the necessary safeguards to keep them out are important parts of defending your organization.

The following are the top cybersecurity trends to watch in the New Year.

1. Implementation of multi-factor authentication.

Multi-factor authentication is a method in which users must authenticate their identity by using two or more different devices at the same time.

Example: When trying to log into a program, users may input their password on their computer’s browser and then get a code on their cellphone, which they must enter on the computer once more to be successful. It increases the security of logins by certifying that the user is who they claim to be in at least two locations.

Businesses may utilize a variety of third-party programs. To incorporate multi-factor authentication into their systems. If you market to clients who use applications such as Facebook, Robinhood, and Netflix, you may discover that they are already acquainted with the process. This is because prominent apps such as these already employ the method.

While many firms still consider multi-factor authentication to be optional, others are using multi-factor authentication systems as an extra layer of protection against a cyber attack.

2. Increased cyber-threats to remote employees as a result of technological business advancements.

In the opinion of cyber security experts, the transition to remote or hybrid work that has been prompted by COVID-19 has placed workers at greater risk of cybersecurity attacks.

In addition, when individuals bring their personal networks and devices into the workplace, they become more vulnerable to phishing emails and ransomware assaults. Their preparation is lacking. They don’t have the security protections that a company would put in place on its internal systems.

Your workers will benefit from having better security measures installed on their cloud-based apps, home devices, and home networks if you provide them with tools and training.

Find out more about the best practices for cybersecurity training. Consult in-house or get a professional consultant. Don’t rely on your Uncle Fred or some online website!

3. Attacks against cloud-based computing business services.

According to a survey by Northeastern University, cloud-based computing services have grown in popularity in recent years, and businesses are using them more than ever across a growing number of international employees.

They make it simple for workers to access the resources they need to be successful from any location, and they are both accessible and reasonably priced to host and maintain. The downside is that they are a great target for cyber-attacks, as well.

As a precaution, make sure that your cloud-based systems are up to date. You should also run breach and attack simulations to identify any security system flaws.

4. Simulation of a breach and an assault.

When there is illegal tampering with your technological systems, this is referred to as a cybersecurity breach.

Test your system frequently with BAS. These breach and attack simulations (BAS) are crucial. Even for the smallest business. They help you discover the most vulnerable parts of your cyberinfrastructure. Once discovered, they can be quickly strengthened.

Implementing BAS may assist you in identifying and eliminating vulnerabilities in a timely manner.

Learn more about the ramifications of a data breach on your company. Do some simulations at the beginning of the New Year.

5. Managing the use of technology and gadgets.

For the purposes of this definition, the Internet of Things (IoT) is a structure of physical things. These devices contain sensors, automation, and other software technology in order to communicate and exchange data with other devices and systems through the internet.

The term encompasses anything from linked equipment on the factory floor to smart home items and automation technologies. It’s swiftly encircling us and shows no signs of slowing down any time soon.

Begin to incorporate artificial intelligence and smart technology into your organization. Develop an enterprise-wide plan to detect and manage every connected machine.

This is critical to maintaining the security of your network and data. Don’t put off the hard work, because the payoff can be significant.

The post What’s New in Cybersecurity for the New Year? appeared first on SmallBizTechnology.

]]>
60577
Are You Ready For Growth in the New Year? https://www.smallbiztechnology.com/archive/2021/12/ready-growth-new-year.html/ Fri, 10 Dec 2021 21:31:14 +0000 https://www.smallbiztechnology.com/?p=60550 So…what’s needed for growth in the New Year? Bigger? Better? Badder? Bolder? All of the above? Time will tell. Time…and temperament. What can a small company owner do to prepare for growth in the New Year, given that 99 percent of all U.S. enterprises are tiny, almost 32 million as of March 2021? What kind […]

The post Are You Ready For Growth in the New Year? appeared first on SmallBizTechnology.

]]>
So…what’s needed for growth in the New Year? Bigger? Better? Badder? Bolder? All of the above? Time will tell. Time…and temperament.

What can a small company owner do to prepare for growth in the New Year, given that 99 percent of all U.S. enterprises are tiny, almost 32 million as of March 2021?

What kind of small enterprises is growing now? It’s possible that now is the best moment to start a new business. In the New Year, certain services and goods may be in higher demand than ever. This list is by no means exhaustive, but if you work in one of these fields or want to, this may be a good year for you.

  • Physical Therapy
  • Wellness
  • Mechanic
  • Carwashes
  • Curricula
  • MBA Marketing Courses
  • Business Advice and Coaching
  • SM Management
  • A/R (Accounting)

If indeed these careers are now the most successful, it’s clear that customers are intensely focused on self-improvement and business-to-business services.

So, you’ve been bitten by the entrepreneurial bug and are joining the ranks of other business owners who have gone solo. Are there risks to becoming your boss? Sure. You can’t expand without bruising yourself a few times. But do the rewards justify the effort? Ask the almost 32 million small firms that comprise 99 percent of all U.S. businesses.

Where do you expand if you’re new?

Then how do you go about it when you don’t know what you don’t know?

Decide on a business structure.

The importance of choosing the correct sort of company entity cannot be stressed. Consider it to be like cooking. Before you start, decide what you’re going to make and what utensils and supplies you’ll need. Not every tool or instrument will work for you.

Make a stew on a grill to understand.

When beginning a firm, you must explore several business structures and choose which one best suits your needs. Understanding that each entity type has unique legal requirements is critical, not just during the creation phase but also as you develop and expand.

If you’re like most people and motivated more by ambition and caffeine than a solid business strategy, you’ll need to decide if you want to do it alone or with a partner. Whether you need investors. How much ownership do you want to give up in exchange for financial aid?

You must also decide how you will run the company, who will make decisions and over what, and how you will be compensated and share in the profits and losses.

A wise business owner also learns about putting up precautions such as insurance and hiring professionals such as lawyers for contracts, employment difficulties and guidance, and accountants for tax and bookkeeping.

Very often, companies fail to create procedures and processes for handling conflicts, differences in management style, and settling disputes, which harms the business, earnings, and relationships. Every facet of a business is influenced by how it is legally created.

Expand systems to address roadblocks.

Sole proprietorship or joint ownership of a firm involves a shared commitment to doing activities that strengthen the business.

Running a business requires following local, state, and federal regulations. Establishing internal processes that help you succeed.

Consider how you greet customers in person, over the phone, or via email. The information they have access to when considering signing up or buying. Then the policies you create and implement communicate the business’s objectives.

Consider whether you will train employees to deliver the intended customer experience or handle problems that arise. Billing practices complicate things. Also, use the information that appears on a website or social media to showcase and market the business’s strengths. These are all essential touchpoints that may make or kill a business.

These moments also shape its reputational identity, which is how the public and rivals see it. Customers and clients alike expect and require an experience worth their time and money.

Get set…grow!

If you’ve been around the block at least once and can include a successful business among your accomplishments, it’s time to pause and reflect on your past and future growth.

Uncertainty has taught American firms that they are more susceptible than they believed when it comes to the epidemic and all the issues it brings. To prepare for future difficulties, company owners may take action to ensure their workplaces are safe for employees and customers and to comply with local government regulations.

How can an established business owner make up lost ground or stay up with the changing tides long enough to see a better New Year?

Love your squad.

Remember that creating relationships pays off. If you have loyal employees, remind them why they joined in the first place. As things improve, a motivated workforce with high morale is an organization’s most important growth asset.

Everyone will remember that the unit survived difficult circumstances by working together toward a shared objective.

Get assistance where needed.

Our reliance on technology may have made the world smaller due to increased access to information. But be aware that not all information is good information.

Don’t rely on social network pals or generic web forms to inform you what your business contracts state or what standards to follow. Do yourself a great favor and get legal advice that is conversant with the subject and can assist you in avoiding legal growth issues. And, when it comes to taxes, be sure to consult a financial specialist.

“Professional services” are not a misnomer as long as you spend time finding trustworthy assistance.

The post Are You Ready For Growth in the New Year? appeared first on SmallBizTechnology.

]]>
60550
4 Ways That Global Access to WiFi Affects Small Businesses https://www.smallbiztechnology.com/archive/2021/12/wifi-access-small-businesses.html/ Fri, 10 Dec 2021 10:00:10 +0000 https://www.smallbiztechnology.com/?p=60532 It’s hard to imagine a world that’s not connected to some degree to the Internet. Indeed, WiFi coverage continues to blanket the planet, filling in new coverage gaps every month. And according to Wi-Fi Alliance, the global net worth of WiFi will reach nearly $5 trillion by 2025. As a business owner, you and your […]

The post 4 Ways That Global Access to WiFi Affects Small Businesses appeared first on SmallBizTechnology.

]]>
It’s hard to imagine a world that’s not connected to some degree to the Internet. Indeed, WiFi coverage continues to blanket the planet, filling in new coverage gaps every month. And according to Wi-Fi Alliance, the global net worth of WiFi will reach nearly $5 trillion by 2025.

As a business owner, you and your team members no doubt rely on WiFi to keep operations running smoothly. However, you might not think about the possibilities that worldwide WiFi access brings to your organization. Indeed, as WiFi extends globally, your company may encounter plenty of opportunities to grow revenue, brand recognition, and reputation.

What Global WiFi Access Can Do for Your Business

What are some of the ways that you can use internationally available WiFi to positively impact your company? Below are four suggestions to help you achieve your short- and long-term goals.

1. Improve the depth of your customer insights.

The more you know about your customers, the better you can personalize your marketing. Widespread WiFi allows you to gain more knowledge about buyers no matter where they go. For instance, through social listening tools, you may realize that many of your repeat shoppers travel to specific countries regularly. This may seem like a small insight but could have a major impact on your messaging strategies.

As mentioned by small business WiFi platform provider Plume, the deeper your customer insights, the more easily you can turn everyday patrons into true fans. How? As the piece notes, “anticipating their needs and exceeding expectations” of consumers always puts you ahead of the competition. It also gives you an inside track to foster relationships that promote genuine engagement based on personalized content and offers.

Don’t discount the value of having lots of cheerleaders around the world. Around eight of out 10 people make purchases based on recommendations from individuals they know, says Plume’s researchers. Consequently, the more global kudos you snag from happy clients from anywhere, the stronger your sales lift could be. And that’s always good for business.

2. Improve employee sourcing and bolster DEI initiatives.

Your organization is only as strong and diverse as the professionals you hire. Global WiFi gives you the chance to tap into talented workers no matter where they call home. Accordingly, you can stretch your new-hire sourcing way beyond your current geographic boundaries.

Certainly, having an international workforce requires you to get creative. You’ll need to consider how to make workflows seamless across a variety of time zones, for example. You also may want to revamp your expectations when it comes to the timing of Zoom meetings. Nevertheless, these are small concerns when you consider how powerful your company could be with a dynamic, world-class workforce.

You can test the international hiring waters by working with globally located independent contractors initially. That way, you and the rest of your team can get accustomed to the concept of working with out-of-country colleagues. As long as everyone has dedicated WiFi, the experience should be positive for your business.

3. Expand your brand footprint internationally.

Your brand might be a national sensation—or at least on its way to becoming one. Is it well-known overseas, though? With broad planetary WiFi and 5G connectivity, your company could enjoy a bump up in recognition. Not only would this increase your total addressable market but it could inform future product innovations.

Taking your business anywhere involves planning, of course. You’ll want to construct your marketing campaigns for a different culture and audience, and perhaps in a different language. Plus, you’ll need to navigate shipping rules and regulations. You may even want to host separate websites or at least microsites as well.

To make this process as effortless and low-risk as you can, pick specific areas of the world to focus upon first. Being systematic about where you’re going to sell keeps the control in your corner. You can always enlarge your marketing “orbit.” It’s a little harder to start too big and then have to pull back.

4. Attract new investment or business partners.

Perhaps your small business has leveraged crowdfunding to raise capital. You’re not alone. The crowdfunding marketplace is lightning-hot, according to MarketWatch. In 2021, crowdfunding among United States’ startups is predicted to potentially blow past the $200 million barrier.

In addition to crowdfunding via regulated sites like GoFundMe, Indiegogo, and SeedInvest Technology, you may want to seek out international investors. Many global investors are ready to put their money behind interesting business concepts. With more reliable WiFi popping up every day on all the continents, foreign investors have a better chance of finding your company. You can start looking for angel investors from abroad by submitting funding requests on trusted international platforms.

Not interested in passing on more equity to investors but still eager to get your hands on more capital? One method to stretch your resources is to join forces with a company already working overseas. Together, you may be able to move your merchandise to the communities they serve. This type of arrangement can give you a toehold in a new-to-you territory. Just make sure you invest in cloud-based software so you and your partners can exchange information seamlessly.

The world seems to be a much smaller place thanks to WiFi. It’s also a place where smaller businesses can compete on a level playing field with much bigger enterprises. Take time to consider how global WiFi can help your organization achieve its objectives. You might be surprised at how far you can take your vision.

The post 4 Ways That Global Access to WiFi Affects Small Businesses appeared first on SmallBizTechnology.

]]>
60532
Use Technology to Improve Your Small Business https://www.smallbiztechnology.com/archive/2021/12/use-technology-small-business.html/ Thu, 09 Dec 2021 20:11:39 +0000 https://www.smallbiztechnology.com/?p=60542 The world is now seemingly governed by technology. Nothing appears to progress without technology. So…do you hope to change your industry? Change upward will require technology. Using technology strategically will provide you with a competitive advantage. You don’t have to be a scientist to use technology to expand your business. Just spend less time on […]

The post Use Technology to Improve Your Small Business appeared first on SmallBizTechnology.

]]>
The world is now seemingly governed by technology. Nothing appears to progress without technology. So…do you hope to change your industry?

Change upward will require technology. Using technology strategically will provide you with a competitive advantage.

You don’t have to be a scientist to use technology to expand your business. Just spend less time on useless stuff like TV and more time on things that can help your business. The material in this article is meant to help you start using technology to expand your business.

Here are some strategies to use technology to grow your small business.

1. Communication technology can lend a hand.

Communication is one of the numerous advantages of technology. This perk allows you to communicate more readily with potential clients and partners.

For example, you may utilize top email marketing tools to engage potential customers. There’s no need to go when you can call. Technology improves communication. You may use a video call to see the other person from afar.

2. Use technology to boost marketing.

If handled appropriately, technology may increase your marketing efforts. However, conventional marketing methods will never be as effective as technology-based marketing strategies. Like social media marketing.

A camper repair service, for example, may use a strong social media strategy to quickly contact new consumers and drive them to their website. Even if you lack education or experience, technology can help you write a business strategy. You can construct unique websites utilizing technology-based solutions even if you don’t know anything about web design.

3. Social networking will be useful.

Social networking accelerates business growth. It connects you to so many individuals from your home. Digital marketing is one of the best methods to use social media for business success.

Working with a social media marketing agency allows you to promote your products and services without having to advertise physically. The internet touches almost every country. So anything you share on social media is worldwide. Social media marketing also allows you to select your target demographic.

4. Remote employment saves on resources.

As a small business, you must save time, effort, and money. A remote office is one of the finest methods to do this.

It allows workers to work from home and will enable you to communicate with them without having to meet in person. If an employee is unable to report to your physical office, they can interact with you using remote work tools.

5. Create a website.

You will need a website to promote your services. So, if you want to develop your business faster, get a website.

Building a website is not enough; it must be adaptable and appealing to potential clients. An effective, responsive website will provide your company with a digital presence. It will also provide credible information about your company to anyone seeking it online.

To ensure that your website is both visually appealing and functional, consider partnering with a reputable b2b web design agency that can create a custom website tailored to your business needs and target audience.

6. SEO is your lifeblood.

It’s not enough to develop a website; it must be seen. Increased visibility attracts more customers, resulting in quicker brand growth.

This is only achievable if you optimize your online content for search engines. If you lack the necessary understanding, you may need to engage SEO specialists.

7. Protect your assets.

While technology might help you reach a global audience faster than traditional methods, it also has its drawbacks. For one, your website may be hacked, resulting in data loss or theft, as well as financial damage.

Securing a reliable internet company will help. Create active firewalls for your website and use encrypted passwords.

8. Use cloud storage.

Don’t keep everything on your PC; shift some to the cloud. Cloud storage frees up disk space and might even speed up your machine.

It can also make your data and files available if you need to view them outside of your office or at a remote location. This way, you have all the information you need at your fingertips.

9. Provide better client service.

Technology can help you noticeably improve customer service.

This may be done by offering live chat services where existing and future consumers can speak with you and receive rapid responses. You may also provide toll-free calling so that your customers don’t have to pay.

10. Automate mundane duties.

Automating duties can also help your small business. Customer service is one duty that may be automated.

Automated messages can address many of the questions customers ask. You may also schedule social media postings. And therefore focus on other elements of the business.

11. Video marketing always attracts eyeballs.

Another option is video marketing. But make sure the videos you create are linked to your products and services.

Search engines will give your website a higher ranking if you have connected videos. You may also share these films on social media.

Bonus Advice!

Content marketing is a great approach to promote your company online. You can submit SEO-friendly material to major websites like E-zine. You may also develop backlinks to connect with authoritative websites. If this is too technical for you, you can always employ an SEO specialist.

The post Use Technology to Improve Your Small Business appeared first on SmallBizTechnology.

]]>
60542
Time to Outsource Your Work? Here Are 8 Warning Signs. https://www.smallbiztechnology.com/archive/2021/12/outsource-your-work.html/ Tue, 07 Dec 2021 20:07:50 +0000 https://www.smallbiztechnology.com/?p=60505 As more companies discover the advantages of outsourcing work, they may gradually reduce the number of activities they undertake in-house. In certain sectors, cost reductions are so considerable that the firm can prosper and develop considerably more quickly. A decision to outsource is a great way to boost a company’s profitability. However, not all operations […]

The post Time to Outsource Your Work? Here Are 8 Warning Signs. appeared first on SmallBizTechnology.

]]>
As more companies discover the advantages of outsourcing work, they may gradually reduce the number of activities they undertake in-house.

In certain sectors, cost reductions are so considerable that the firm can prosper and develop considerably more quickly. A decision to outsource is a great way to boost a company’s profitability. However, not all operations should be outsourced…even if they could be.

How does a corporation assess which jobs and services are the greatest candidates for outsourcing? How does it determine to what degree should outsourcing take place? Members of an entrepreneur council recently discussed the signs they use to figure out the complexities of outsourcing in their own companies.

1. There is a need for innovation.

Due to a shortage of time for invention, this is a common occurrence in most businesses. Everyone recognizes the value of time in the workplace, but if it’s being squandered on mundane tasks, it’s definitely time to reassess your career.

It’s difficult to run a business for a long time without being creative with your services and goods. Entrepreneurship necessitates innovation. If your organization is not prepared for innovation, it will have to deal with sluggish growth or possibly insolvency sooner or later.

As a result, never allow your company’s time to be squandered on menial tasks. Instead, you may just outsource it to a freelancer for a very low price. It would also make your work easier and less stressful.

2. Capacities have reached their maximum.

When a team’s capacities are reaching their limits and initiatives are stalling, it may be time to outsource to keep everyone moving ahead.

To avoid killing morale, it’s critical to be smart in your approach. Before making a final selection, ask your team what their unique needs are and what it would take to achieve their goal in a timely way.

3. There is a lack of capacity to handle specialized tasks.

When it comes to outsourcing routine tasks, there are two guidelines.

The first guideline is that if anything takes too long for our internal staff to do, it’s probably best to outsource it. Especially if it’s something that happens frequently. For example, answering general phone calls could be outsourced to a company that offers inbound call center solutions rather than interrupting staff who are busy on other projects. To expand on that, it’s probably taking too long since the individual doesn’t have the necessary competence or enjoys doing it.

The second guideline is that if something is extremely specialized, it’s better to outsource it to someone who spends their time engaged in that field. Paid advertisements are an excellent example. It’s challenging to remain current on what’s trending if you only do pay advertisements part-time. But if you do it all day, every day, it’s a lot simpler.

Both are valid reasons to outsource the task.

4. There are no benefits to performing the tasks in-house.

It’s never easy to decide whether to outsource or retain something in-house because both have advantages and disadvantages. Examining what competitive benefits you obtain by keeping a non-core service in-house is a smart method to determine if you should outsource it.

You should probably outsource the work if you don’t get an advantage. Take, for example, an accounting business.

The company needs IT to help to keep its systems up and running. However, hiring an in-house IT team will not provide it an advantage over its competitors. It also won’t help professionals accomplish their main tasks more effectively or attract new clients. As a result, for that company, outsourcing the IT department makes sense.

If maintaining a function in-house does not provide a competitive advantage, consider outsourcing it.

5. Excessive scaling.

Fear of failure and the possibility that there may not be enough demand for a product or service is common. This is especially true among new entrepreneurs and enterprises just entering the market.

On the other side, we have another major issue: scaling up too quickly without anticipating that we would not satisfy client demands and will have delays and other problems. This is a strong indicator that you should outsource some of your company’s responsibilities or operations.

You shouldn’t be unhappy because there are additional expenditures; instead, think of them as investments since, in the end, scaling up is what it’s all about. You’ll be able to produce or deliver services on a greater scale to more clients and create more income with a larger crew.

6. There is a misalignment between tasks of skill and needs.

If you require something, but you or your current team lack the necessary resources, it’s recommended to outsource the work or project.

You don’t want to take on a project that you know you won’t be able to finish. If you know you’ll need a lot of help to complete tasks on your own, outsourcing should at least be considered.

7. There are no stable prices.

You will squander resources if you do not conduct a good inventory of how your firm is operating.

As a result, prices will rise, and incomes will fall, producing a vicious spiral. You may discover after reviewing your manufacturing process that you only wish to create specific pieces locally and import the rest. Perhaps you’re looking for Chinese talent since your Google analytics suggest that Beijing has a lot of traffic and potential? Perhaps your product is not taxed in a bordering nation. Regulators equal a crucial component that people sometimes disregard.

You might wish to make your own components at times, and you might want to import them at other times.

8. Missed deadlines.

Evaluate the deadline of your project. You see you’re still behind on your project. You have a few weeks or months left. There is time. You’ll have a higher chance of achieving your deadline if you have more time to focus on the work at hand.

You might want to consider outsourcing some of it. You don’t have to give up the crucial components of your marketing approach, but certain writing jobs, social media management, and even live chat can be outsourced.

If outsourcing proves to be beneficial after the project, you may use it repeatedly to save up additional time in the long run.

The post Time to Outsource Your Work? Here Are 8 Warning Signs. appeared first on SmallBizTechnology.

]]>
60505
5 Small Business Ideas for the New Year https://www.smallbiztechnology.com/archive/2021/12/small-business-ideas.html/ Mon, 06 Dec 2021 17:39:30 +0000 https://www.smallbiztechnology.com/?p=60476 All these new businesses around you may motivate you to start your own. But you’re undecided on what it should be. Here are five ideas. Fortunately, this new-normal society ensures enormous earnings from small resources. With everything going online and technology taking over, there are limitless ways to earn. But becoming an entrepreneur requires foresight. […]

The post 5 Small Business Ideas for the New Year appeared first on SmallBizTechnology.

]]>
All these new businesses around you may motivate you to start your own. But you’re undecided on what it should be. Here are five ideas.

Fortunately, this new-normal society ensures enormous earnings from small resources.

With everything going online and technology taking over, there are limitless ways to earn. But becoming an entrepreneur requires foresight. While you’re still thinking out what your small business should be, someone else is already generating money and building an empire.

Small Risk, High Return

Are you looking to establish a business now? Consider the changing standards and technology developments. It will assist you in choosing one that will benefit you long-term.

Listed below are five small business/entrepreneur ideas to start in the New Year.

1. Reseller Hosting

Nowadays, reseller hosting is quite popular.

Reseller hosting operates like a rental business. Instead of owning and renting an online residence, you rent web server storage space. This gives users access to all web server resources needed for a website. In addition, reseller hosting is less expensive than buying straight from the central hosting service.

Owners may make a lot of money if they rent the place for a long time.

A simple technical understanding of website hosting and a budget to acquire a reseller plan from the parent provider allows you to customize those packages and sell them.

The definitive guide should be your first stop for learning how to resell hosting. This type of company has a lot of potential as you can offer it alongside web design, development, SEO, and other online services.

2. NFT Collectibles

NFTs are non-fungible art tokens that may be used as blockchain digital assets. The average monthly sales for NFT’s value was calculated at $336.6 million USD. This shows the NFT industry’s potential.

If you like visuals and crypto, you might like the NFT startup business. You don’t need to be an expert in all graphic design tools to start with creativity and fundamental abilities.

The blockchain allows you to mint any sort of abstract item, GIF, photo, song, sketch, or anything else. To mint art, you must first code it for blockchains. It will prevent anyone from copying your art. The most common cryptocurrency for selling NFTs is Ethereum. However, there are others.

3. Sustainable Products eCommerce Business

Starting an eco-friendly eCommerce business might be a terrific solution for you.

People are becoming more aware of the need to conserve the environment. The sustainable goods industry is expected to hit $150 billion USD by year’s end. You may earn your share by opening a modest online store.

Introduce notebooks, stainless steel water bottles, cloth totes, travel mugs, biodegradable cutlery, bowls, plates, reusable food bags, and other recycled plastic items. You may quickly create an eCommerce website or launch your business on Amazon, Etsy, or eBay.

4. Affiliation

Affiliate marketing is also a terrific way to generate money.

Affiliate marketing is online marketing. It’s simply helping others promote and sell their products or services in exchange for a cut of the revenue. You can utilize blogs, YouTube videos, social media, and an email list.

The most popular choice is blogging, which produces long-term effects. A website is all you need to become an affiliate marketer. After that, join an affiliate network such as Amazon Associates. Then choose a hobby and start writing about it to make money.

In other words, affiliate marketing has a high return on investment and may be done as a side hustle. The nicest part is that it can be automated.

5. Online Coaching

This is the new normal. The e-learning industry is expected to reach $336.98 billion USD by 2026. For instance, if you are brilliant at something and know everything about it, share your expertise…and get money.

Virtual classrooms are possible using Google Meet, Zoom, and Microsoft Teams. Also, you can make money by teaching skills relating to your industry via your YouTube channel.

Providing mini-classes in any profession or industry is always a good trend. You can train people online in any field, from manufacturing to digital marketing. You can be a relationship coach, a financial coach, a health coach, etc.

How does that work? It’s simple.

Most small business owners can access in-house or online classes for themselves and for their employees. The cost is nominal. Even free sometimes.

So do yourself a favor. Look into continuing education for yourself. Also for your staff. It will help you expand your horizons. Similarly, your employees will become more efficient and more valuable. And maybe even a bit grateful.

Don’t hesitate to offer tuition reimbursement. This can be a key to better employees. The more you know, the more you contribute.

The post 5 Small Business Ideas for the New Year appeared first on SmallBizTechnology.

]]>
60476
Make the Most of Your Money https://www.smallbiztechnology.com/archive/2021/12/make-the-most-of-your-money.html/ Fri, 03 Dec 2021 20:00:43 +0000 https://www.smallbiztechnology.com/?p=60386 You work hard for your money, at the very least, you owe it to yourself to learn how to manage it effectively. Taking control of your finances can seem like a daunting task, but it doesn’t have to be.  Savings and Debt If you aren’t saving any of your money, that’s a good place to […]

The post Make the Most of Your Money appeared first on SmallBizTechnology.

]]>
You work hard for your money, at the very least, you owe it to yourself to learn how to manage it effectively. Taking control of your finances can seem like a daunting task, but it doesn’t have to be. 

Savings and Debt

If you aren’t saving any of your money, that’s a good place to start. To figure out how much you can spare or how much you can reasonably save, you need to examine your cash flow. Figure out a budget. Write down your income then make a list of all your living expenses. Start with your necessities like rent/mortgage, utilities, and car payment. Then list all of your other expenses, including outstanding credit card balances. 

While you’re examining your cash flow, pay attention to where you may be overspending. For example, are you subscribing to several streaming services? If so, you need to decide where you can cut back. There are frivolous expenses and necessary ones. Whereas you have to have car insurance, getting life insurance is an elective purchase. It can be confusing trying to figure out how much life insurance you need. Meeting with the provider can help determine which insurance would best suit your needs as well as how much coverage is adequate and what fits in your budget.

Beyond The Budget

Making your budget is a very important step in taking control of your money, but it’s not the only step. In fact, creating your budget is probably one of the easiest things you can do. As with all good intentions, they are only as effective as the follow-through. You need to exercise a fair amount of discipline to stick with it.

Think about your personal financial goals; including both short and long-term. What are you hoping to achieve and what will it take to get you there? Having a clear definition of your goals is a necessary step to achieving them. 

Do you have an emergency fund? It’s important to have a safety net in place for when life throws an unexpected curveball. You never know when you’re going to have expenses you didn’t anticipate. It always seems these things happen at the worst time. If you’re prepared with an emergency fund, getting through tough times won’t be as stressful. 

Make sure you have separate accounts for both spending and saving. Most banks will let you have multiple accounts so you can track your progress between the two. Keep in mind, your emergency fund is different from your savings. By separating the two, you will avoid dipping into your emergency fund for things that aren’t urgent. If you are trying to save for something special like a vacation or Christmas budget, make those separate accounts, too. You’ll see how close you’re getting to your goals and feel excited and proud of your accomplishments.

Find ways to save money by changing shopping habits. Keep an eye on current sales and shop for what you need where they’re most favorably priced. Also, take advantage of other money-saving tools like manufacturer coupons and rebates. You can get what you need for less. 

Don’t be a brand snob. You can save money on your grocery shopping by substituting store brands for their more expensive counterparts. Most off-brand products are of comparable quality as the more well-known popular brands at a fraction of the cost. 

Now that you’ve done your shopping, make sure you eat at home. The cost of eating out regularly is a quick drain on resources.

You don’t have to be a financial genius to make small changes to save big money.

The post Make the Most of Your Money appeared first on SmallBizTechnology.

]]>
60386
Critical Strategic Tech for SMBs in the New Year https://www.smallbiztechnology.com/archive/2021/12/critical-strategic-tech-smbs.html/ Fri, 03 Dec 2021 19:55:07 +0000 https://www.smallbiztechnology.com/?p=60451 The most critical strategic technological developments for the New Year are here! Small business owners must maintain an awareness of them. The Steady Rise of SMBs In the beginning, there was apparently no such thing as SMBs, an acronym for “small to midsize businesses.” Some said it was a concept only dimly dreamed of by […]

The post Critical Strategic Tech for SMBs in the New Year appeared first on SmallBizTechnology.

]]>
The most critical strategic technological developments for the New Year are here! Small business owners must maintain an awareness of them.

The Steady Rise of SMBs

In the beginning, there was apparently no such thing as SMBs, an acronym for “small to midsize businesses.” Some said it was a concept only dimly dreamed of by technical advisors, financial finaglers, and wild-eyed college professors.

So what happened? In all likelihood, someone in an MBA program got the bright idea to initialize a concept. They then took that concept to a thesis advisor, at which point the academic world was turned on its ears as the idea became more solidified.

This may sound like a lot of gibberish to those who do not own or operate a small business, but it should still ring true to anyone who has ever attempted to implement an ill-defined goal only to find that castles in the clouds do not translate well to ROI.

No Small Controversy

The whole matter descended into an embarrassing broil of controversy several years ago.

Social media can be thanked for opening up that particular SMBS can of worms. First Facebook and then Twitter began posting content that questioned the authenticity of SMBs. In fact, the whole thrust of this trolling campaign was that the category of “SMBs” as such didn’t exist at all. Amazingly, there are many groups who still believe that today.

So where do SMBs go when they need practical help and support? How can they obtain the advice and counsel they’re looking for to make a decent living?

How Can SMBs Get the Help They Need?

When the pandemic hit small businesses so hard last year, there was a flood of information on how to survive and even thrive during a disaster. Remember Chernobyl? It’s the same principle. For the small business owner, it simply meant keeping your head down and not giving up. This has always been the strength of the modest American business enterpriser.

For starters, SMBs need help in not seeming out of place when someone mentions the most recent craze. (You don’t want to be the one who responds with the statement that your “data fabric” is cotton, do you?)

Gartner has released its list of the 12 most important strategic technology trends for 2022, divided into three categories: growth, change, and trust. Let’s take a look at some of the ones you might want to pay particular attention to. Here are five technological small business trends that will be important in the New Year.

1. TX Stands for “Total Experience” in Business

This merges all of the Xs into one. The customer experience, the staff experience, and the end-user experience are all merged into a single entity. In Total Experience, each experience’s leader is held equally accountable for the demands of both consumers and staff while working together. The goal is to boost consumer and staff confidence, satisfaction, loyalty, and advocacy.

2. GAN, a.k.a. Generative Artificial Intelligence

GAN is a machine learning technique that uses machine learning to discover new insights about information or objects without training the model. Additionally, it may generate code, target marketing, identify new goods, and perform other tasks.

3. Hyper-Automation in SMBs

This includes defining tasks that can be computerized and doing them as quickly as feasible, allowing your team to concentrate on more significant challenges or problems you never believed they would be able to handle. According to Gartner, hyper-automation teams should focus on strengthening quality, speeding up decision-making, and objectives for the organization.

4. It’s All About the Data Fabric

The term “fabric” refers to the way we integrate data across platforms and business users. The goal is to make it simple to use the data you already have while also reducing data management requirements.

5. Mesh Network for Cybersecurity

There is no longer such thing as a perimeter, people. Anyone can find your business information anywhere. A cybersecurity mesh architecture, also known as a CSMA, understands this and tries to protect data no matter where it is stored.

Wrapping Up

The list of five above is necessarily incomplete. For example, we could draw at least some attention to the fact that there are other options, such as composable programs and distributed enterprise. Are you interested in learning what they mean for your business? You should be!

Set aside at least an hour or two every business week to study new technologies even if you don’t think they’re immediately applicable to your business. Make notes as you go. You never know when your research might help you gain a competitive edge.

The post Critical Strategic Tech for SMBs in the New Year appeared first on SmallBizTechnology.

]]>
60451
Things Every Law Firm Needs https://www.smallbiztechnology.com/archive/2021/12/things-every-law-firm-needs.html/ Fri, 03 Dec 2021 16:00:24 +0000 https://www.smallbiztechnology.com/?p=60309 Law is a dynamic and specific field. It requires a certain kind of person and a particular organization. Every law firm is different, but there are things that every law business should have. From the type of law that is being practiced to the size, each law firm should include a few things. Each law […]

The post Things Every Law Firm Needs appeared first on SmallBizTechnology.

]]>
Law is a dynamic and specific field. It requires a certain kind of person and a particular organization. Every law firm is different, but there are things that every law business should have. From the type of law that is being practiced to the size, each law firm should include a few things. Each law firm has its own set of requirements, lawyers, and bureaucratic process. Yet, they are more similar than one would think. Below are a few details that every law firm should consider.

A Niche Firm

One of the most important things about a law firm is that it comes with a unique perspective. Specializing in a niche form of the law is a great idea. You can start by practicing a certain kind of law—criminal, civil, business, family, environmental, whatever is your passion—and specialize as you go along. Even if you are interested in something specific already, it’s possible to develop a deeper niche in the business. Whether you defend corporations or fight for environmental law, find a niche that is both lucrative and satisfies your passions.

Savvy Lawyers

Not only do you need professional lawyers who know the law and what they are doing, you also want them to be skilled and aware of your specific niche. If you are working in an area that requires some passion to motivate the lawyers and not just money, you should be careful who you bring in on your law firm. Every law firm needs savvy lawyers who know how to navigate a particular field of law and the specifics of the cases that your business is taking on.

They should be aware of the dynamics and nuances of your firm’s perspective and goals. How do you make the most of your money? What part of the law firm is a passion project? How can the lawyers grow to synthesize both the pursuit of larger pay and the goals of the law firm? A lot of law businesses put money first, but if you have a cause you are tackling, the lawyers will need to understand the goals of your firm.

A Great Administrative Team

Another thing every law firm needs is an amazing administrative team. From the people who answer the phones to scheduling and cold-callers, everyone who is involved in your administration should be well-trained and experienced. 

A law firm answering service is a way to outsource some of the more tedious phone jobs while the rest of your admin staff can focus on more important matters, calls, and tasks. When the incoming phone calls coming in are handled, rerouted to the person the caller needs to talk to, and performed by another company, you will be able to eliminate some of the nonsense that comes with answering random phone calls.

Freeing up your administrative task, your employees can focus more on calling clients whose cases you are already working on, cold-calling necessary people, making schedules and appointments, and keeping the wheels of the law firm turning. The people who work at your law firm who aren’t lawyers are incredibly important as well. When someone is there to do the logistical work, keep the coffee fresh, and interact with clients, you will be a lot better off.

Amenities

People in law tend to work long hours. One thing that every law firm should have is adequate amenities. For most people coffee will come first. A coffee maker, cream, sugar, and cups are vital to any law firm. Snacks should be made available to. A place to cook food, a microwave, and other kitchen appliances should be invested in. 

When you want your employees to work long hours focused on specific things, creating an environment where they can eat, drink coffee, and do what’s comfortable for them is a huge benefit. Depending on the law firm and the employee, you can even allow music in their offices. You can even plan dinners and celebrations with the staff.

Teamwork Building Events

Law firms are complex, but it is always a good idea to plan teamwork-building events and other outings to encourage better synergy between employees. Of course, whenever you make an effort to get to know each other and relate on a level outside of the workplace, human resources should be involved. 

But if you can walk this tight rope and create an atmosphere that is welcoming to different types of people and personalities, you will be able to build your team more effectively. You will know more quickly who doesn’t mesh with the company culture and who will thrive at the law firm. You don’t need to be best friends, but you can certainly get to know your team and allow them to get to know each other. When people empathize, they are better colleagues and workers.

A Sleek, High-End Website

Let’s be straight—the services of a law firm aren’t cheap. No one wants to pay a bunch of money to lawyers who don’t have a good website. You should take the time, make the effort, and invest the money into a high-quality law firm website design. The site should be intuitive, easy to use, and informative. It should provide necessary information about what the law firm does and how it could benefit the prospective client. It should be easy to contact the firm and get in touch with the right people. You want the website to grab attention and look great. If your services are expensive, put some of that money back into the website. It’s an investment that will make a difference.

Of course every firm, lawyer, business, and type of law has its own advantages and drawbacks. Still, creating the optimal environment for success is relatively the same for everyone in the field. Make sure you have the things that every law firm should have and you will be able to create a cohesive, dedicated, and savvy team of lawyers and administrators. 

The post Things Every Law Firm Needs appeared first on SmallBizTechnology.

]]>
60309
9 Productivity Tips for Automotive Businesses https://www.smallbiztechnology.com/archive/2021/12/automotive-businesses.html/ Fri, 03 Dec 2021 14:00:23 +0000 https://www.smallbiztechnology.com/?p=60213 Small businesses continue to thrive. For automotive businesses, whether you’re selling cars, renting cars out, repairing them, building them, or painting them, you can successfully build if you have the right systems in place. Because equipment in this industry is highly specialized and can be expensive when starting, it’s critical to maximize every dollar that […]

The post 9 Productivity Tips for Automotive Businesses appeared first on SmallBizTechnology.

]]>
Small businesses continue to thrive. For automotive businesses, whether you’re selling cars, renting cars out, repairing them, building them, or painting them, you can successfully build if you have the right systems in place. Because equipment in this industry is highly specialized and can be expensive when starting, it’s critical to maximize every dollar that comes in. This option ensures you have the finances needed to replace worn-out gear, buy new things, and keep up the inventory you need to thrive. Here are the most important productivity tips to help your automotive business.

Auto Maintenance Schedule

Keep your fleet cars on a consistent maintenance schedule. It’s important to block dates for regular maintenance and to do maintenance as vehicles come back in. For car rental places, this is especially important because it ensures the car is in top shape in between customers. If you have a rotating schedule for this, you’ll always have cars ready to go. Additionally, do quick checks, like using a tire pressure gauge each time the vehicle comes back to you. This scheduling will help you stay productive and minimize unwelcome surprises.

Electronic Filing

Having an office filled with paper can become overwhelming as your business grows. Imagine rooms filled with paper files. Electronic filing is far more efficient and makes you more productive in your automotive business. Whether it’s filing P.O.’s from vendors, contract management, or customer paperwork when they buy a vehicle, a good electronic filing system will save you time and space when you need to find something quickly. It also makes it easier to track documentation and finalize deals.

Automated Systems

In addition to electronic filing, you want systems that do things for you. Payment processing systems can automatically put the transaction into systems like QuickBooks for you. Order forms can automatically route to the correct department. And when supplies run low, you can create designs that trigger a programmed order. Automation improves productivity at every level and is a must for those in the automotive industry. It helps you stay fast and agile and gives you the time to connect with customers and your staff.

Marketing

Sharing your company with the world can take some creativity. Part of operating an effective automotive business is being able to market effectively. Do you rent out high-end cars? Is your business able to repair older vehicles? Do you build vintage cars? Knowing what you do and who would buy that service is an important part of marketing. Creating a name for yourself and brand recognition is also important. People need to know who you are and what you do, and marketing helps you tell that story.

Sales

Once people know about you, there needs to be a sales mechanism that moves people through the process. Whether you allow online rentals or scheduling for repairs or customers need to come in, you should streamline your sales process as simply as possible. Customers don’t like to hover over for car sales, but they also need to know that someone is there and available to help. When it comes to repairing shops, the pricing should be as transparent as possible to allow customers to make informed decisions about their vehicles.

Outsourcing

There are things that you can easily outsource to improve productivity considerably. While it would be nice to have someone in-house who could do everything for your business, it might be worth giving these roles to companies who specialize in it, especially if it’s not for tasks you do daily. Accounting, for instance, can be easily outsourced to a local company that can manage all your books and file taxes throughout the year. Photography is another task that you can outsource. In today’s world, quality photography is critical for marketing, social media, and business. Hiring a quality photographer can help more of your products sell because people can see them before they arrive at your store.

Customer Service

Streamlining your customer service is critical. Your customer service agents should be as empowered as possible to make good decisions for the business. You want to create raving fans, happy customers, and one of the ways you do this is through good customer service. When you have someone on-site who gets pulled in too many directions can make the customer experience feel bad. Don’t skimp on training. You want to develop a team where the management doesn’t need to be involved in small decisions, but the customer experience team can thrive. You could even have someone responsible for just phone calls but someone else to handle face-to-face interactions in your automotive business.

Inventory Management

Managing supplies is critical. If you repair cars, you want to have the most used supplies on hand. If you sell cars, you want to know what you have and need to buy vehicles that will work for your customer base. Having an inventory management system is critical for your productivity in the automotive business. With such a fast pace, you’d be amazed at how quickly these supplies get used and how quickly you’ll need them. Managing inventory can be as simple as daily checks, combined with what’s in the computer to ensure what’s on the shelves match what’s in the system.

People Management

What’s often overlooked in building a business is managing the people who work for you. You can easily streamline managing people. Good training goes a long way. When people are confident in their role, they will need less oversight than poorly trained staff. Creating a scheduling system that accounts for everyone’s availability helps offer a set schedule. It helps to use an automated system when it comes to paychecks, so you don’t have to tally everyone’s hours and deductions by hand each pay period. There are many ways to improve productivity with your people. Training them and giving them the tools they need will make managerial oversight that much easier. They can focus on their jobs, and management can focus on theirs.

The post 9 Productivity Tips for Automotive Businesses appeared first on SmallBizTechnology.

]]>
60213
Working with Amazon and eBay as a Small Business https://www.smallbiztechnology.com/archive/2021/12/working-with-amazon-ebay-small-business.html/ Fri, 03 Dec 2021 12:00:22 +0000 https://www.smallbiztechnology.com/?p=60205 Are you a small business owner looking to expand your online presence and sales? Are you looking to broaden your market and find new useful information? If your online store isn’t making the sales that you want it to, you can sell to customers using large platforms like Amazon and eBay.  How Should a Small […]

The post Working with Amazon and eBay as a Small Business appeared first on SmallBizTechnology.

]]>
Are you a small business owner looking to expand your online presence and sales? Are you looking to broaden your market and find new useful information? If your online store isn’t making the sales that you want it to, you can sell to customers using large platforms like Amazon and eBay. 

How Should a Small Business Work With Amazon and eBay?

While these companies will take a portion of what you make, they are a great way to make money and do your best to expand your business. Amazon and eBay offer the ability to sell to people around the country and abroad. Yet, you need to know how to navigate the platforms to get the most out of them. From utilizing sophisticated algorithms to brokering international sales logistics, below are some tips for working with Amazon and eBay as a small business.

Maintain Your Website

While you will utilize the benefits of Amazon and eBay, you should be sure to maintain your website. This is because it should be your long-term goal to increase sales on your own store’s site. Creating a direct-to-consumer business model that keeps your overhead low and your profits higher. You may not be in the position to rely on that just yet, and that’s okay. But while you work with these huge online retail platforms, it’s necessary to maintain your webstore and your presence online.

Expand Online Presence

Even if you have a successful brick-and-mortar business, before you start selling on Amazon and eBay, you should try your best to expand your online presence. There are a variety of ways to do this, and it is essential to try to expand your reach. After you are satisfied with your website and store, you should move on to bolstering your online presence with digital marketing and social media.

Digital marketing provides all kinds of avenues to expand your reach and increase your sales both on your own website and on bigger platforms. First, you should familiarize yourself with search engine optimization, or SEO. This is the concerted effort to make your website and store reach the top of pages on Google and Bing. Using specialized keywords, metadata, hyperlinks, and more, you can make sure that you land higher up on search engines with blogs and other content. 

This alone can generate a lot of revenue, but it also gets the word out. Other ways to promote your business online include:

  • Starting an email blast campaign
  • Pay-per-click ads
  • Video production
  • Social media engagement

Social media can provide huge benefits to your online business, both on your own webstore and when you sell on these huge commercial platforms. You should post routinely and come up with a cohesive brand strategy and identity. Paying influencers to promote products is a popular method to get the word out about the brand, a specific product, or service. With a concerted social media strategy, you will be able to expand your online presence and increase sales of your website and in online stores like Amazon.

Be Aware of the Drawbacks

It is difficult to know who takes more fees when you sell on their website. Amazon uses the Fulfillment by Amazon (FBA) in their calculations, which varies depending on the size of the product. In addition to the FBA, there is a 15 percent commission fee.

On the other hand, eBay has a 35-cent listing fee and a 10 percent fee on the final value. You also must pay a 2.9 percent plus 30-cent processing fee to PayPal. You will also have to pay for the packing and shipping to the customer.

Fees are high for both, but it depends on the size of the product to determine if Amazon or eBay is a better option. In addition to fees, you will have to learn the marketplace and manage your store. When you don’t know how to fix a problem or need to know how to do something in specific, you will have to contact customer support.

International Shipping

Both Amazon and eBay provide the opportunity to sell to customers around the world, but both have their own intricacies. eBay has a larger international market and doesn’t require you to set up multiple accounts. Amazon asks sellers to make separate accounts for the countries they want to sell in, which makes it more work.

Amazon may not help you with the custom issues that arise, prompting your business to seek out the assistance of a private logistics company and importer of record. There are different rules, fees, and regulations for importing different products or selling them to specific countries. If your goal is to ship internationally more effectively, eBay is the better option.

Restrictions

Like international shipping, Amazon has more restrictions and makes you go through more processes than eBay. It should be noted that these stipulations make Amazon a safer marketplace as far as scams go, but if you are already aware that you should receive the money before you send the item you shouldn’t have much to worry about. Still tread lightly and be careful whenever you’re selling on these platforms, especially abroad. Still, eBay is a lot easier to get started on if you are looking to start selling products on these platforms.

It doesn’t matter what business you’re in, if you want to increase online sales using Amazon and eBay can be an effective way to do so. However, you should keep in mind that the goal is always to grow your own marketplace. You don’t want to be bogged down with the fees and regulations forever.

Conclusion

The bigger you get, the more agency you will have to strike deals with packagers and shipping companies. If you have more control, the lower the overhead and the higher the profit. Selling on platforms like Amazon and eBay can be very lucrative, and it can help you get started but it’s always a prudent move to take what you’ve learned and create a bigger business of your own. So, what are you waiting for? It’s time to start making sales online!

The post Working with Amazon and eBay as a Small Business appeared first on SmallBizTechnology.

]]>
60205
Common Challenges Of Managing International Teams https://www.smallbiztechnology.com/archive/2021/12/overcoming-common-obstacles-of-managing-international-teams.html/ Fri, 03 Dec 2021 10:00:21 +0000 https://www.smallbiztechnology.com/?p=60193 Since international expansion is becoming an increasingly popular avenue for businesses to take, international teams are becoming more valuable. Companies that expand overseas have an opportunity to expand their market, reach broader audiences, increase brand recognition, stay ahead of the competition, and most importantly, boost sales. Naturally, that’s every entrepreneur’s dream; however, success doesn’t come […]

The post Common Challenges Of Managing International Teams appeared first on SmallBizTechnology.

]]>
Since international expansion is becoming an increasingly popular avenue for businesses to take, international teams are becoming more valuable. Companies that expand overseas have an opportunity to expand their market, reach broader audiences, increase brand recognition, stay ahead of the competition, and most importantly, boost sales. Naturally, that’s every entrepreneur’s dream; however, success doesn’t come easy.

Hiring and managing a global team is at the top of the list. As any business leader knows, cultivating a positive work environment is essential to employee wellness, morale, productivity, and customer service. However, when all or part of your team is overseas, it creates a new set of obstacles. Ultimately, entrepreneurs must identify their core issues and then implement practical solutions to achieve success.

Common Challenges Of Working With International Teams

What are some of the difficulties that companies face when working with international teams? While challenges vary, here’s a look at some of the most common issues.

Finding Top Talent

Hiring employees within your service area or country of origin is challenging. Yet, hiring global employees comes with a different set of challenges. Besides distance, differences in culture, employment laws, time zones, employee needs, and more result in an uphill battle for many business owners.

Even after getting through all the red tape, the process of reviewing applications, screening applicants, and scheduling interviews is a daunting task. Depending on a company’s budget and experience, it can take weeks or even months to build an effective international team.

Complying With Labor Laws

While employment laws can vary by state in the US, the differences are often minor, making it easy for companies to comply. Keeping up with labor laws in other countries is an entirely different beast. From differences in hourly work and compensation minimums to medical leave and cultural practices, businesses must ensure they comply with the demands of each country.

Onboarding

Once you’ve identified the appropriate candidates to join your international team, the next step is onboarding. During this stage, new hires get acquainted with the company culture, policies, and processes to perform their jobs effectively. It’s a critical phase that can take several months to execute. However, when your new hires get dispersed geographically, it’s hard to develop a uniform strategy to ensure everyone is on the same page.

Communication Barriers

How can you effectively communicate with employees that speak different languages? More importantly, how do they communicate with co-workers to complete projects? While learning the language can resolve the issue over time, learning multiple languages doesn’t happen overnight. Not to mention, trying to teach human resource representatives, supervisors, and English-speaking staff is expensive and time-consuming. Translation software isn’t always practical either, leaving business owners in a real pickle.

Workflow, Collaboration, And Inclusivity

International teams are most successful when they feel included, collaborate seamlessly, and have an efficient workflow. Reaching this point comes with several obstacles: language barriers and cultural differences to specialized experience and accessibility present challenges for international employees. If they can’t communicate with co-workers, don’t understand digital platforms, or have access to company tools and resources, it becomes impossible to do their jobs, let alone share a connection with the rest of the team.

Practical Solutions To Managing International Workers

So, how can you overcome the obstacles listed above and successfully manage international teams? Below are a few suggestions.

Outsource International Hiring and Onboarding

Failing to comply with the appropriate labor laws or hiring the wrong people can cost a business a lot of time and money. Ultimately, outsourcing your international employment needs to experts is the most practical solution. Some companies will help you with everything from understanding national labor laws to hiring global employees. If necessary, they’ll even handle the onboarding process for you, saving you a lot of time and money.

Consider International Managers

Another way to overcome many obstacles to managing international teams is to hire, outsource, or assign global managers. Having someone well-versed in the countries you’re engaging in can make the transition and management process more manageable.

You can hire an international manager, outsource international management solutions to a third-party agency, or assign someone in-house to relocate and oversee global teams. International managers can significantly bridge the gap and cultivate solid teams since they know the language, business landscape, and culture.

Understand And Support Cultural Differences

Employees want to work for a company that understands and supports their cultural differences no matter where they live. Do your due diligence to ensure that you, managers, and domestic workers clearly understand international employees’ values, customs, and culture. Support international teams by acknowledging and celebrating important holidays, providing space or time to engage in cultural practices, and creating a safe environment for employees to address any concerns.

Tech Training And Accessibility

Companies must also consider technological differences in working with international employees. Depending on where they live, gaining access to high-quality internet, state-of-the-art computers, and other technical devices isn’t always easy. Not to mention, knowledge of specific programs and applications is limited. Therefore, businesses need to ensure that they provide international staff with suitable technology and training.

Encourage Inclusivity Within International Teams

There’s nothing worse than having employees that feel like they’re not part of the team. That’s why businesses must encourage inclusivity across the board. There are plenty of technologies and strategies that can help employees get to know one another personally and professionally. You can host weekly virtual meetings, share contact information, encourage communication after hours, plan periodic events where teams can meet in person, and use team-building exercises to get everyone acquainted.

Sharing special events or milestones, educating teams on diverse cultures, and even participating in cultural practices and holidays can help your staff understand, respect, and appreciate cultural differences. When everyone feels included, it automatically leads to a stronger, more efficient work structure.

An international expansion is a dream come true for many business owners, but getting it isn’t easy. As having an efficient team is critical to the success of your expansion, entrepreneurs must find an effective way to build and manage employees from various destinations and walks of life. Although the process requires time and attention to detail, the solutions listed above can make this experience more manageable and improve your chances of success.

The post Common Challenges Of Managing International Teams appeared first on SmallBizTechnology.

]]>
60193
More Business Tech Trends for the New Year https://www.smallbiztechnology.com/archive/2021/12/business-tech-trends.html/ Thu, 02 Dec 2021 19:49:01 +0000 https://www.smallbiztechnology.com/?p=60455 Huge internet demand and the move to smart homes and cities have accelerated 5G-6G development. Large enterprises and startups will be trends. Massive 5G Infrastructure Development Trends Trends may come and go, but solid small business technology is always around. Logistics remain paramount. It wasn’t all that many years ago that a small enterprise was […]

The post More Business Tech Trends for the New Year appeared first on SmallBizTechnology.

]]>
Huge internet demand and the move to smart homes and cities have accelerated 5G-6G development. Large enterprises and startups will be trends.

Massive 5G Infrastructure Development Trends

Trends may come and go, but solid small business technology is always around. Logistics remain paramount.

It wasn’t all that many years ago that a small enterprise was constantly bedeviled with how and where to file its paperwork. And there was plenty of it. Federal forms. State red tape. Not to mention tax documents! Time cards. Invoices. Shipping manifests. And so on. All this paperwork needed a secure and organized place to be.

Filing clerks ruled their bosses like tyrants. Because if you couldn’t lay your hand on a shipping manifest for a customer, you could lose their business. For good. And the only one who really knew where to find everything was the shipping clerk. If he or she were a good one.

Today? We have the cloud. Where all good little documents and data go. We’re not yet a paperless society. But we’re getting there.

And surprisingly, smaller companies are at the forefront of that because paper costs money. Even the cheapest wood pulp now demands a king’s ransom. So every business person is embracing the cloud. Loving the cloud. Demanding more cloud. And working at better infrastructure to serve the cloud.

Infrastructure Powers Automation, Drones, and Robots

The creators of 5G technology built out the Australian 5G infrastructure even before the outbreak. Verizon announced a large 5G network expansion in October 2020. On the other hand, the same goes for China. Over 380 telecom carriers are investing in 5G, and it is now available in 35 trends countries. But the global market leader is Ericsson.

As another example, Movandi enables long-distance 5G data transport, and Novalume — which helps municipalities manage public lighting and data through a smart city system — are among the promising startups in this field. Nido Robotics, for its part, employs drones to examine the seabed.

Drones may now use 5G to improve navigation and connect to IoT devices. For example, Seadronix uses 5G to power autonomous ships. As a result of this technology, autonomous vessels may travel without human involvement. 5G and 6G will boost smart cities globally and assist the drone business in 2022.

The demand for AI and industrial automation technology will skyrocket in 2022. Labor shortages will worsen even as production and supply return to normal. Automation with AI, robots, and IoT will be the dominant manufacturing management option. Some of the main AI and robotics technology providers include CloudMinds, Bright Machines, Roobo, Vicarious, Preferred Networks, Locus Robotics, Built Robotics, Kindred Systems, and XYZ Robotics (China).

For You: Surround-Reality Will Boom

In 2020, VR and AR were deployed. Today, these technologies pervade many aspects of life, from entertainment to business. Many organizations allow employees to work remotely. AR and VR interact.

Immersive technology allows for a massive revolution in all domains. For example, the use of eye-tracking and facial expression recognition technologies and 5G and broadband internet will become increasingly popular in the New Year. The leaders in AR and VR will include Microsoft, Consagous Inc, Quytech, RealWorld One, Chetu, Gramercy Tech, and others.

Another Emerging Trend: Micromobility

The pandemic delayed the micromobility market at the start of the year, but it picked up speed towards the end.

Electric bikes and scooters are becoming increasingly popular as alternatives to personal and public transportation. The market for private micromobility is predicted to increase by 9%, and the sharing economy by 12%. Major cities have created miles of dedicated cycling routes. The UK government has declared a ban on diesel and gasoline sales after 2030, increasing interest in micromobility.

Startups driving this innovation include Bird, Lime, Dott, Skip, Tier, and Voi. Several Chinese firms have also had great success, including Ofo, Mobike, and Hellobike.

Self-Driving Tech

In 2022, autonomous driving technology will improve significantly.

Honda just announced the mass production of self-driving automobiles. Tesla’s autopilot has learned to identify road signs and traffic signals, as well as govern lane movement and rebuilding. Ford is also in the race, with a self-driving vehicle sharing service expected in 2022.

Customers can expect to buy equipment as early as 2026. Mercedes-Benz, for example, will strive to incorporate autonomous driving technology into new vehicles. GM, too, plans to introduce Super Cruise autopilot to 22 vehicles by 2023. Other businesses, including Lyft and Waymo, are developing self-driving technology to compete. GM invested $1 billion on Cruise, Uber $680 million on Otto, Ford $1 billion on Argo AI, and Intel $15.3 billion on Mobileye.

Looking Forward

While technological advancements will continue in 2022, the influence of the COVID-19 pandemic is sure to shift things during the year. The determinants of technical and business innovation are yet likely to be new behaviors.

The post More Business Tech Trends for the New Year appeared first on SmallBizTechnology.

]]>
60455
Small Business Tech Tips for Growth https://www.smallbiztechnology.com/archive/2021/12/small-business-tech.html/ Wed, 01 Dec 2021 12:15:17 +0000 https://www.smallbiztechnology.com/?p=60434 Is there anything worse than work “distractions?” But time is money when running a small business. Time to grow yours with the use of tech! With business flourishing and not enough time in the day to get everything done, every weekday hour is valuable. (Okay, so talking about the newest “Game of Thrones” episode with […]

The post Small Business Tech Tips for Growth appeared first on SmallBizTechnology.

]]>
Is there anything worse than work “distractions?” But time is money when running a small business. Time to grow yours with the use of tech!

With business flourishing and not enough time in the day to get everything done, every weekday hour is valuable. (Okay, so talking about the newest “Game of Thrones” episode with coworkers isn’t the worst thing.)

Time To Go Mobile With Your Business!

Keep your business running…anywhere.

Imagine being on your way to a meeting with a possible client but not hearing that the meeting was shifted from the coffee shop to a restaurant across town. You’re not only late for the meeting, but you’ve also wasted time traveling across town, which is plainly counterproductive.

On the other hand, a cloud-based phone system, such as a managed hosted PBX, allows enterprises to simplify workplace communications. Access your office from anywhere with a smartphone. With hosted PBX, you can redirect calls from your office phone to your mobile phone, allowing you to take your office phone with you.

A secure web gateway enhances basic phone capabilities. It allows users to operate and customize their PBX phones to meet their specific needs. This not only improves productivity but also allows clients to reach you wherever you are. Streamlining office communications saves time for small firms with three or more phones, let alone locations.

Save On Internal Resources

Working outside the workplace can boost productivity, but what about inside? It can be difficult for a new company to scare up the funds to hire a full-time receptionist.

When you don’t have people accessible to answer calls, hosted PBX’s integrated auto-attendant function takes over. The system may also be set to welcome callers with personalized messages, such as holiday closings, bad weather alerts, and just about any other message you want them to hear. These capabilities, paired with dependable call forwarding, can help your small business increase efficiency.

Millennials and Your Business

Millennials are often criticized, although they make up almost half of the U.S. workforce. However, these young folks have a lot to give. They tend to be creative, tech-savvy, and driven to succeed. Working with these young people is as simple as allowing them to work from home.

With a hosted PBX, your staff can work from anywhere and produce their best work.

Video conferencing can link you to global business contacts. Face-time is vital. Nearly everyone feels that face-to-face encounters are crucial to doing business.

Sadly, not every meeting can be attended in person. Instead, use video conferencing. There are many apps to pick from when conferencing someone into a meeting or video conferencing many individuals. Video conferencing also allows for computer monitor sharing, adding landline callers, and recording and saving sessions.

Online Sharing Tech

Using remote access technology ensures that everybody in your conference is on the same page.

For example, if you’re doing a PowerPoint presentation, let everyone around the room see it on their personal device. Instead of emailing modifications back and forth, create an editable document that everyone can work on simultaneously. Sharing data has never been easier!

Calling a Meeting

Video contact isn’t always feasible. Phone conferences are another reliable option. Most video conferencing programs allow just audio. We can’t constantly be in front of a computer, so phone conferencing is a great alternative.

Hosted phones make audio conferencing easy. Join a phone conference from anywhere, just like being in the office. Forward all calls to your cell phone for conference calls on the move. Use Office365 integration to obtain everyone’s contact details and arrange calls. You can then put your phone in “Do Not Disturb” mode and invite only those you wish to join the call.

UC Technology

UC tech simply means the “unification” of all “communication” platforms in your company. You might want to easily move between applications and devices with your UC Client. With the UC Client, your employees may work independently while maintaining a single company identity and number.

Most smaller companies can handle the one-time expense of bringing in a communications bundling consultant. This is a much better solution to tying everything together than relying on staff to do it “as best they’re able.” The consultant usually starts by reviewing the current communications infrastructure and technology. Then he or she will test each channel, such as email, phones, and texting, for speed and viability.

It’s surprising how inefficient communications can become, even in a small organization, in just a few years. Even after the installation of the latest technology and software! A bundling expert will be able to quickly point out where faulty communications are slowing down sales and confusing staff.

The post Small Business Tech Tips for Growth appeared first on SmallBizTechnology.

]]>
60434
Small Business Post-Pandemic Adaptations https://www.smallbiztechnology.com/archive/2021/11/small-business-post-pandemic.html/ Tue, 30 Nov 2021 15:40:22 +0000 https://www.smallbiztechnology.com/?p=60416 Small enterprises are vital to the economy. They employ half of the U.S. workforce yet many small firms lack the technology to adapt well. Sadly, many small enterprises closed due to their inability to modify daily operations in the midst of a pandemic. Likewise, some small-business owners had to establish new businesses or return to […]

The post Small Business Post-Pandemic Adaptations appeared first on SmallBizTechnology.

]]>
Small enterprises are vital to the economy. They employ half of the U.S. workforce yet many small firms lack the technology to adapt well.

Sadly, many small enterprises closed due to their inability to modify daily operations in the midst of a pandemic. Likewise, some small-business owners had to establish new businesses or return to “regular jobs” just to survive.

On the other hand, those business executives who survived the Covid-19 pandemic adapted to the new normal in their routine corporate functions.

The universe’s only constant is change. Changing our habits is often necessary to stay up with our fast-paced environment. However, small and medium-sized businesses (SMBs) who are unwilling to adopt new business practices may collapse.

Today, now more than ever, small enterprises must have a flexible business strategy. As a result, several small firms have embraced the new normal and seized new chances. Additionally, some of these improvements will survive after the epidemic as small businesses have seen the value they provide. In the future, small enterprises will likely see four changes.

1. Business Models: Hybrid

Firstly, the hybrid financial model is a pandemic “early adopter.” It’s a marketing concept that combines classic and non-traditional ways of product sales.

The hybrid business model relies on hardware, software, cloud services, and other newer technology. During the epidemic, increased competition and commoditization forced many small businesses to adopt hybrid and linear business models. As a result, these models may change the game by promoting cooperation, generating leads, opening new revenue streams, and lowering company risk.

Many successful large firms previously used hybrid business models. However, the epidemic spurred many small businesses to see their value. As a result, these models can efficiently satisfy existing client needs and are therefore likely to survive the pandemic.

2. Digital Shift

SMBs have gone digital and sold their goods online. They employed AI-based tools for customer service, digitally tracked client data, took digital payments, and conducted various corporate processes digitally.

In a crisis, technology is the most significant pillar that can keep small enterprises afloat. A corporation with advanced technology can react quickly to new ideas.

The epidemic helped small companies to thrive online and beyond physical boundaries. eCommerce websites and artificial intelligence-based software were not new before the epidemic. Still, the pandemic helped many business executives understand how useful technology can be in running a firm. Digital-first enterprises will endure.

3. Partnerships and Collaborations

Collaboration has greatly aided SMBs in surviving the epidemic. Many small-business entrepreneurs partnered with larger firms to help stabilize the economy.

Partnering with other successful organizations might greatly benefit your venture. Associating with a larger group can help a small firm develop rapidly. It can lead to additional resources, leads, brand visibility, and equity.

The Covid-19 outbreak taught many small businesses the value of partnerships and teamwork. Many organizations opted to work in a less competitive and healthful setting. Collaborating helps SMBs overcome financial issues, save money, and be more innovative.

4. New Business Opportunities Emerge

Every obstacle provides fresh chances. In 2020, entrepreneurs applied for 4.3 million new company identification numbers, a 24% increase over 2019. The epidemic exacerbated unemployment, forcing some people to create their own businesses. It provided them time to consider pursuing their dreams.

Many would-be entrepreneurs have the passion and drive to start a firm but lack the time and resources to do it. The epidemic forced some people to create businesses. Even after the epidemic, more individuals will pursue their own business dreams.

Post-pandemic adjustments allow business leaders and entrepreneurs to generate leads, target a larger audience, and boost brand exposure.

These changes should be implemented immediately if your company hasn’t already. Starting a hybrid business model requires browsing through many models and selecting the one that best matches your company’s activities.

Contact a digital marketing specialist and a web developer to digitally transform your company. Businesses must do their homework to properly adapt. Understand how each of these changes will influence your company, and then act accordingly.

Adopt and Adapt

Despite the hurdles, the pandemic provided valuable lessons for entrepreneurs and small company owners. The epidemic taught all companies one thing: flexibility.

SMBs adapted to the new normal in several ways. Some of these changes were helpful to their development and so may survive the epidemic. These reforms are likely to reinforce the foundations of small enterprises.

In the post-pandemic world of small businesses, more changes are coming. Some of these are going to be federally mandated or state-mandated. It’s all up to our lawmakers. However, small business owners should be proactive. They must look ahead to see what needs to be done, and then do it.

The post Small Business Post-Pandemic Adaptations appeared first on SmallBizTechnology.

]]>
60416
Small Business Must-Have Technologies https://www.smallbiztechnology.com/archive/2021/11/small-business-must-have-technologies.html/ Fri, 26 Nov 2021 12:25:22 +0000 https://www.smallbiztechnology.com/?p=60405 You probably utilize various technologies in your personal life as a small company owner. Just be careful to look before you leap. Technology has pervaded nearly every aspect of modern life, altering everything from relationships to how we study to how we purchase. Are you, on the other hand, fully utilizing the potential of emerging […]

The post Small Business Must-Have Technologies appeared first on SmallBizTechnology.

]]>
You probably utilize various technologies in your personal life as a small company owner. Just be careful to look before you leap.

Technology has pervaded nearly every aspect of modern life, altering everything from relationships to how we study to how we purchase. Are you, on the other hand, fully utilizing the potential of emerging technology in your professional life?

Technology may help you save time, energy, and money by simplifying and streamlining numerous business processes. You don’t have to be the CEO of a cutting-edge IT firm to realize gains from these devices. Small firms take advantage of cutting-edge technologies to boost income, too. Tech also increases revenue rates. And it enables more hiring.

Innovative technologies help small businesses thrive, whether it’s a flower shop or hardware store. Niche technologies exist for every type of business. No matter the size.

1. Customer Relationship Management (CRM) Software

Customers are essential to every form of business success. To create wealth, you must generate leads and turn them into paying customers. A customer relationship management (CRM) technology is typically a cloud-based software that allows you to manage your company’s interactions with new leads and current customers.

A CRM tool can help you increase use, boost lead conversion, and cut marketing expenditures. You may choose from a variety of tools, allowing you to find one that best matches your company’s size and kind. For example, Insightly provides a simplified and user-friendly choice for small enterprises. All-in-one systems such as Salesforce and Zoho are also popular.

2. System for Processing Payments

Across all sectors, payment processing is a key company activity. As a business owner, you want to make it as simple as possible for your consumers to pay in a variety of ways. This saves customers time and money while also boosting your business. If a customer can’t pay using their preferred method, they may look for another option.

With a payment processing system, you may prioritize client convenience by accepting a variety of payment methods, such as online payment gateways — such as PayPal and SecurePay — and credit card terminals.

Processing solutions such as Braintree, a cloud-based platform that accepts credit and debit cards, PayPal, Venmo, and digital wallets such as Google Pay and Apple Pay are all excellent choices. Stripe and PaySimple are two other alternative technologies as well.

3. Solution for Cybersecurity

Any company owner should be concerned about cybersecurity. Digital technologies make life simpler in the contemporary world, but they also provide new hazards. You’ll want to secure sensitive corporate information, such as employee Social Security numbers. You must also protect consumer information, such as payment information.

Data security solutions guard against digital attacks on your tech equipment and systems. Security is required for computers, USB drives, servers, networks, and mobile devices. The right security protects your company’s data and money from hacks and threats. Comodo is one cost-effective option that is well-suited to the demands of small businesses.

4. Platform for Project Management Technology

If you want your business to prosper, you’ll need to keep track of numerous project deliverables and deadlines. This guarantees that goods and services are delivered on time, which is crucial for customer satisfaction.

Managing numerous projects, on the other hand, could be difficult, especially when there are a lot of people involved. It’s much more difficult when you have employees that work remotely.

The obvious answer is project management software technology. Tools such as Trello and Asana help you keep track of who is doing what and keep projects on track. These technologies may also be used to allocate particular deliverables to individuals and track task progress. You may use the tools’ messaging capabilities to ask and answer queries, keeping everyone up to speed.

5. Inventory Management Software Technology

Inventory monitoring is definitely one of your top worries if your company sells things. You must ensure that you have enough inventory to fulfill client demand. You should also avoid overstocking, which takes up expensive storage space and may leave you with unsold merchandise that you can’t sell.

Software for inventory management streamlines operations. This technology improves data analytics and reporting. It’s also easier to expand up as a shop if you’ve got a good inventory management system in place.

Finally, inventory management software may help improve customer service by making it simpler to trace things. To help you manage your inventory, look at programs such as LOCATE.

Technologies Terminus

In the end, the type of technology you choose will depend on a number of factors.

These factors will be the most important things on your current horizon. It might be shipping. It might be marketing. Or HR.

In other words, decide on your priorities first. Then go shopping for specific technologies.

The post Small Business Must-Have Technologies appeared first on SmallBizTechnology.

]]>
60405
Using Smart QR Codes in Small Business: A Guide https://www.smallbiztechnology.com/archive/2021/11/qr-codes-small-business.html/ Wed, 24 Nov 2021 09:15:22 +0000 https://www.smallbiztechnology.com/?p=60382 QR codes will become popular and effective as a tool for increasing revenue. They are attracting new consumers even as they solidify a base. Obviously, as a business owner, earning income is a primary goal. You won’t be in business for long if you aren’t growing and expanding. The golden goose, on the other hand, […]

The post Using Smart QR Codes in Small Business: A Guide appeared first on SmallBizTechnology.

]]>
QR codes will become popular and effective as a tool for increasing revenue. They are attracting new consumers even as they solidify a base.

Obviously, as a business owner, earning income is a primary goal. You won’t be in business for long if you aren’t growing and expanding.

The golden goose, on the other hand, is figuring out how to keep innovating. QR codes will become a popular and effective tool in 2021 for increasing revenue. They are attracting new consumers and strengthening current customer connections.

Nearly half of those polled in the United States and the United Kingdom claimed they had witnessed an increase in QR code usage since the outbreak, so business owners should consider hopping on board. Smart QR codes are one of the most recent innovations we all need to examine carefully.

What is the meaning of a smart QR code?

A smart QR code is one that directs the scanner to a location other than a website.

Let’s be clear: there is nothing wrong with a company employing QR codes to bring customers to their website. A smart QR code, on the other hand, goes a step further by allowing customers to scan it and be sent to a text or online chat interaction with your company.

You can also alter or update the stuff that’s available online. You can make your business easy to work with even before the first encounter using smart QR codes.

Smart QR codes may be used to engage people and earn money.

Consumers prefer text messaging to communicate with businesses, according to a poll of over 1,000 people. Smart QR codes enable businesses to provide clients with the ease of texting just by opening the camera on their smartphone.

Convenient talks with potential consumers might result in increased revenue for your company. Consumers desire convenience and excellent customer service, and smart QR codes fill in the gaps to provide everyone with what they want.

SMBs may face challenges while implementing smart QR codes.

Beginning to employ smart QR codes in your normal business processes, like any new technology, might present some challenges.

  • In order to use the data and determine which of their smart QR codes are giving the most value, business owners will need to learn new tools.
    • This will take some time and work, but it has the potential to pay off, just like any other innovation.
  • It might be difficult to persuade staff to accept new marketing and communication methods within the company.
    • Focus on the final objective and assist staff in comprehending the value of staying current with technology by allowing them to witness your enthusiasm.
  • Some clients may be hesitant to scan a QR code or may not even understand what it is.
    • Managers and staff who are familiar with the technology can assist in calming customers’ fears and explain the benefits of employing smart QR codes.

Over 80% of consumers feel that convenience is far more essential to them now than it was five years ago. It might be tough to implement a new marketing strategy and provide customer service, so take it one step at a time. Start with a few smart QR codes on your office door or on one of your service trucks and see where it takes you.

Parting Shots

The small business owner is always faced with a dilemma when dealing with a new technology that potentially will help their business. Many small businesses are overextended at the bank. They’ve just about maxed out their line of credit and can’t manage to float another loan to purchase new technology. That’s one problem.

Another problem is that not every new thing that comes down the pike is actually going to help increase business. It’s always a gamble.

Risk-averse owners are always going to agonize over whether or not the latest technological bauble will improve things or not. But even the most adventurous small business person is going to have doubts. It’s the nature of the beast.

How to minimize the risk? One way is to find out if your competitors are using the new technology. And how well they’re doing with it? Did they have to hire more staff to handle it? Or reconfigure office space or management teams?

But, in the end, every smaller enterprise is going to have to wade through the flood of new technology that constantly gushes forth. It may well be that the businesses that survive are going to be those that can pick and choose wisely when it comes to new gizmos and gadgets, apps, and algorithms.

The post Using Smart QR Codes in Small Business: A Guide appeared first on SmallBizTechnology.

]]>
60382
Small Business and New Technology https://www.smallbiztechnology.com/archive/2021/11/small-business-new-technology.html/ Tue, 23 Nov 2021 12:30:56 +0000 https://www.smallbiztechnology.com/?p=60361 Technology for the new business era is both challenging and exhilarating. You’ll need an open mind to take advantage of what’s coming. On a daily basis, small businesses rely on technology to help them run. Technological advancements affect small companies in a variety of ways, from laptop computers with internet capabilities to printers, online file […]

The post Small Business and New Technology appeared first on SmallBizTechnology.

]]>
Technology for the new business era is both challenging and exhilarating. You’ll need an open mind to take advantage of what’s coming.

On a daily basis, small businesses rely on technology to help them run. Technological advancements affect small companies in a variety of ways, from laptop computers with internet capabilities to printers, online file storage, and web-based applications.

Depending on the goals, device decisions, and how successfully entrepreneurs and their staff adapt to new systems, technology has the ability to have a beneficial or negative impact on small businesses.

Business Collaboration

Small businesses collaborate closely with their customers to produce products and services that enhance their lives. Small business owners and staff must in turn interact with each other and external vendors to turn a concept into a finished product or service.

E-mail and instant messaging programs opened the path for online cooperation and sharing. E-mail and instant messenger are useful technology benefits for small firms. These platforms allow them to interact rapidly, share information, and receive feedback.

Business Examples

5 pm, Basecamp, and Zoho Projects are examples of web-based project management applications. They allow you to keep track of projects, delegate work, update team members and clients, track time, and share documents in real-time.

This implies that, regardless of a person’s location, small enterprises may get up-to-date information from a single hub.

Workplaces That Are Adaptable

Small company owners and workers may work in the office, from home, on the road, or even from across the nation, thanks to technological advancements.

As a result, technology helps firms acquire a competitive edge in the global economy. For instance, it does this by allowing small business owners to employ people from all over the world.

Customers Are Connected Immediately

Small company owners are no longer required to send surveys to clients and wait weeks for responses. Nor are they required to call customers for feedback.

Additionally, small companies may communicate with their clients via e-mail, blogs, social media, and forums. Smaller company owners take advantage of this real-time connection by soliciting input from clients. They then incorporate it into their operations as soon as possible.

As a result, consumers now demand immediate responses. In the post-pandemic world, there’s no such thing as tomorrow. Immediate gratification is the name of the game. If you can keep a viewer on your website for more than 30 seconds, you’ve almost got a guaranteed sale!

Slow-moving and ponderous procedures don’t impress anyone anymore. Especially potential customers. Red tape may have impressed the Eisenhower generation. But today it’s seen as just what it is — a sure sign of bureaucracy run amok. All the customer wants to hear is “I can get it for you yesterday.”

Shops on the Internet

Crafters, apparel and accessory designers, and painters may now set up online businesses instead of investing in pricey storefronts.

Consumers are flocking to the internet for everything from finding presents to purchasing groceries. Additionally, the diversity of products and services available is increasing the appeal of online shopping.

Businesses with physical locations can open online stores to increase their exposure. As a result, they can reach target consumers outside their immediate surroundings.

Smaller businesses are finding online stores a godsend. As a result, their retailing overhead is almost nonexistent. No rent. No insurance. You handle inventory strictly on-demand. There’s no need for a large in-house staff for sales, service, and customer care.

Talk about starting your business out of your garage! Today you can start a business out of your bedroom.

Employee Education

Offering training to new and seasoned staff as they integrate new technology into their operations is challenging.

Young employees are likely to adapt quickly to new technology. However, senior staff may oppose them or face a learning curve, reducing output momentarily.

As they say, you can’t teach an old dog new algorithms. Or can you?

Actually, it’s very easy to train your seasoned employees on new technologies. Above all, what’s needed is a trainer who is conversant with their mindset and knows how to speak their language. Which is, by and large, still analog.

Small Business Training

Of course, training does not just take place in-house.

There are often informal bull sessions where senior employees get together for coffee outside the workplace. There they work through the problems and their perceptions of problems. It’s a non-threatening environment, with no upper management suits breathing down their necks.

Senior workers are generally most comfortable in informal settings. Away from the office. With something to do with their hands. Why do you think smoking was so popular forty years ago? It gave people something to do with their hands while they thrashed things out!

The post Small Business and New Technology appeared first on SmallBizTechnology.

]]>
60361
Small Business Is Vulnerable to Ransomware https://www.smallbiztechnology.com/archive/2021/11/small-business-ransomware.html/ Mon, 22 Nov 2021 15:36:55 +0000 https://www.smallbiztechnology.com/?p=60317 Businesses of any size can fall victim to ransomware. How will you protect your small business from it? And can you afford it? The Business of Chicago One Monday morning, 35 workers of a Chicago business board of directors turned on their computers. They were met by a desiccated head popping up and demanding nearly […]

The post Small Business Is Vulnerable to Ransomware appeared first on SmallBizTechnology.

]]>
Businesses of any size can fall victim to ransomware. How will you protect your small business from it? And can you afford it?

The Business of Chicago

One Monday morning, 35 workers of a Chicago business board of directors turned on their computers. They were met by a desiccated head popping up and demanding nearly a quarter-million in Bitcoin. Hackers had shut off their internet access. Their databases had been scrambled and rendered unusable.

This NGO had vital infrastructure but no skilled cybersecurity professionals or even a proper data recovery and business continuity strategy, much like thousands of other ransomware victims whose tales never reach the news.

Company management believed that its data and networks were secure until they experienced that dreadful Monday morning return to work. The company also lacked the financial wherewithal to pay the ransom.

Productivity loss is the biggest price tag paid by ransomware victims. In addition, they suffered the time-consuming job of controlling and cleaning up after the assault.

According to Proofpoint and the Ponemon Institute study, a ransom payment generally amounts to less than 20% of the entire cost of a ransomware attack’s interruption.

The staff at the Chicago organization discovered too late that their data recovery methods did not actually back them up. The organization labored over finding paper documents in order to recreate its records from the ground up.

Businesses In a Bind

Many smaller businesses believe they aren’t vulnerable to ransomware. That is very clearly not the case.

According to the National Cyber Security Alliance, small and midsized firms are the target of the bulk of cyberattacks, with up to 60% of them going out of business within six months of the ransomware assault.

Three Simple Steps to Defeat Hackers

Some may reasonably question, if a $44 billion firm like Accenture can fall prey to ransomware, what hope does a smaller company have?

Everyone requires a reaction plan if no one is immune to an assault. Consider the following three essential steps:

1. Provide cyber awareness training to all staff.

PEBCAC stands for “problem exists between computer and chair” in the world of cybersecurity.

Because email phishing is by far the most common threat vector for ransomware, the first line of defense is to teach all employees not to open unfamiliar attachments or clickbait links — “You’ve just won $1 million!” — and to protect their login credentials, preferably with two-factor authentication.

Some employees, believe it or not, still retain passwords on Post-it Notes stuck to their computer displays. Every employee in today’s networked remote workforce is a member of the security apparatus. Employees play an essential role in data protection. However, they must be given the correct knowledge and training.

2. Update all of your applications.

An inventory of operating systems and software is the first step in any threat assessment.

Updates defend a computer network from known security flaws. Additionally, you must properly maintain and configure every firewall and server to stay safe.

Unfortunately, this seemingly simple task of data governance is a big undertaking. It’s made considerably more difficult by the abundance of endpoints. Think smartphones, industrial systems, IoT devices, and all the equipment used by work-from-home staff.

3. Put backups and recovery strategies to the test.

This is the one step that many companies skip. You shouldn’t.

Pick a day, perhaps a Saturday, when everyone “pretends” to be victimized by a hacker. Test the reliability of your backups and the amount of downtime you can expect to endure should you fall victim to ransomware.

How You Can Recover

To recover from an assault, every firm needs dependable backups and, equally essential, a business continuity strategy. Form a cyber incident response team and conduct penetration testing to ensure the safeguarding of vital infrastructure. Be proactive rather than reactive in your cyber response.

No one is immune to assault. These are merely the beginning of your defenses.

Monitor network traffic in real-time. Otherwise, your organization is extremely susceptible. Mechanisms must be in place to detect and respond to intrusions before you suffer damage. Be aware that 100 percent prevention is neither cost-effective nor practical.

Virus Software

Virus software and firewall hardware have come a long way. However, at the end of the day, the greatest defense is a skilled cybersecurity team.

A monitoring and incident response control center will allow speedy data recovery, reducing downtime for both internal and external cyberattacks. Outsourcing a security operations center may help businesses with limited resources reduce their risk.

Consider the cost of business disruption as the first step in making systems more robust. Governments, utilities, and even IT corporations are all vulnerable to assault. Put a solid data security strategy in place. Without one, it’s not a question of if, but rather when hacking will occur.

Make sure your cloud storage is secure.  It’s imperative that you do so ASAP. Without this safeguard, all sorts of malware, such as ransomware, can run riot through your systems.

The post Small Business Is Vulnerable to Ransomware appeared first on SmallBizTechnology.

]]>
60317
Handling Conflicts Between IT and Your Sales Team https://www.smallbiztechnology.com/archive/2021/11/it-and-sales-conflicts.html/ Sat, 20 Nov 2021 14:15:14 +0000 https://www.smallbiztechnology.com/?p=60227 When your IT team and salespeople get along and collaborate effectively, they can often achieve significant growth and revenue generation. However, when these two departments clash, it can cause major issues both inside and outside the company. 1. IT and Sales…oil and water? A major IT and sales divergence has been a “throw it over […]

The post Handling Conflicts Between IT and Your Sales Team appeared first on SmallBizTechnology.

]]>
When your IT team and salespeople get along and collaborate effectively, they can often achieve significant growth and revenue generation.

However, when these two departments clash, it can cause major issues both inside and outside the company.

1. IT and Sales…oil and water?

A major IT and sales divergence has been a “throw it over the wall” mindset. This is where one group works independently from the other until it’s too late in the process to turn back.

Making sure that each member of these teams is adequately incentivized to work toward a common goal is an effective strategy to combat this. As a result, it’s critical to hire people who are enthusiastic about working toward a common purpose.

2. Battle back against inadequate empathy.

If the problem is a lack of empathy, the solution might be increased visibility.

Look for opportunities to expose the vulnerable side of doing business. How difficult was it to get that deal? How many challenges did you have to overcome to get that new feature up and running?

We’re all working on puzzles. Seeing that someone else is working on similar but unrelated difficulties demonstrates that we’re on the same team. We are far less likely to throw each other under the bus.

3. Root out ineffective communication.

Communication is at the root of most corporate conflicts, whether within or across teams.

Because sales targets are the primary focus, sales teams frequently don’t understand the technology and don’t make time for it. Tech teams, on the other hand, frequently exist in a realm that is too far removed from clients.

In this case, having business plans — rather than personal or departmental agendas — is beneficial.

4. Eliminate IT under-delivery and/or over-selling.

Overselling is risky. It almost always leads to under-delivery.

It’s critical that your sales force is aware of the benefits and drawbacks of your service or product. For every two sales executives, a solutions expert is required to keep them honest. Setting client expectations and presenting the solution’s roadmap is both refreshing and beneficial to a potential client relationship.

5. Is there a lack of clarity on specific issues and use cases?

The most common source of disagreement is when IT teams lack insight on the exact problem, scenarios, or use cases that sales teams are grappling with. Additional tools or technology aren’t always worth it for the sales team, no matter how snazzy.

6. Your sales team lacks the capacity to articulate customer requirements.

When sales teams are unable to communicate exactly what their clients want, this is a recipe for problems. This can also happen when tech teams are not clear about development dates for things that the sales team is attempting to pre-sell. The keys to establishing alignment are open communication and openness.

7. Watch out for sales engineering or proof of concept engineering.

According to the tech world, development protocols are constantly broken while attempting to persuade that quarter-million-dollar deal customer.

8. Are salespeople force-feeding “solutions” rather than addressing a problem to be solved?

The most common disputes occur whenever the sales team gives the tech team the “solution” rather than the “issue” to fix.

Including engineers in the problem-solving process gives them a sense of belonging and importance to the issue. This also brings in a variety of viewpoints that may enable businesses to create better software more quickly.

9. Be aware of any IT desire to provide clients with quicker service.

Sales teams seek to meet their clients’ needs as quickly as possible. IT groups, on the other hand, may take more time to meet the need for delivering quality.

As a tech leader, you should negotiate with the customer for the bare minimum MVP required. Prioritize that outcome with your sales teams. After that, engage with IT to avoid over-architecting the solution. This will result in a win-win situation. As a result, leveraging win-win results leads to long-term success.

10. Different departments work in different ways.

Sales and tech teams operate inherently differently. Sales teams are aggressive…and perhaps oversell. Tech teams operate with prudent restraint. These differences can be beneficial since it drives the teams to be constructive, collaborative, and reach a balance point.

11. Any danger of forgetting what the operational purpose is?

Tech teams are frequently so engrossed in their apps that they fail to recognize the operational purpose of ops requests.

Salespeople are frequently willing to make promises that they suspect they won’t be able to keep.

To close the gap, the IT team should be more involved in understanding their impact on important KPIs. Sales should be mindful that promises take time to fulfill.

12. When should deliverables be expected?

It’s the responsibility of top management to maintain a close eye on sales commitments against development sprint accomplishments.

Scrum masters/project managers on the development side and sales operations leaders on the sales side need to work together like peanut butter and jelly.

13. Has IT been led astray by product specifications?

The majority of the time, sales teams are unaware of where a product is and what it can do. They are frequently tripped up by a product’s specifics.

If the product fails to meet expectations, the momentum is lost not only from a business standpoint but also from the perspective of the sales team’s morale. It’s critical that sales pitches be in sync and that the tech team is involved.

The post Handling Conflicts Between IT and Your Sales Team appeared first on SmallBizTechnology.

]]>
60227
Business on Black Friday https://www.smallbiztechnology.com/archive/2021/11/business-on-black-friday.html/ Fri, 19 Nov 2021 11:25:49 +0000 https://www.smallbiztechnology.com/?p=60216 40% of shoppers will buy on Black Friday. What does this mean for small businesses? Will they be able to cope with it? Do they even want it? Since its inception in the United States, Black Friday has spread throughout the world with businesses offering a variety of deals and discounts for a limited time. […]

The post Business on Black Friday appeared first on SmallBizTechnology.

]]>
40% of shoppers will buy on Black Friday. What does this mean for small businesses? Will they be able to cope with it? Do they even want it?

Since its inception in the United States, Black Friday has spread throughout the world with businesses offering a variety of deals and discounts for a limited time. It officially kicks off the holiday shopping season the day following Thanksgiving in the United States.

Is Black Friday really as relevant as it always was, given the massive shifts in how shoppers shop? Will it be a day of “too-good-to-be-true discounts,” which fuels consumerism? Is it still in line with the values of today’s buyers, especially those who want to support local businesses?

Black Friday business is still a staple of the retail calendar.

Despite the retail industry’s rocky last two years, Black Friday remains an important aspect of retailers’ annual sales plans. According to a recent survey, 38.6 percent of customers intend to shop on Black Friday this year.

Another survey says 30 percent of all retail purchases occur from Black Friday through Christmas, which is possibly significant this year due to anticipated delays and shortages.

Small business is where the conscious shopper goes for their deals.

Consumers are increasingly interested in shopping locally, environmentally, and supporting small companies.

Without a doubt, Black Friday is a terrific time for small businesses to sell goods. They’re either early holiday sales or moving stock to make room for more Christmas products. They also build client loyalty.

Smaller merchants might offer incentives such as exclusive products, referral bonuses, free next-day shipping, longer returns, and loyalty advantages in addition to discounts. For many independent stores, a charitable donation speaks directly to their customers’ values. It’s not all about price cuts.

Modest enterprises who want to stay away from Black Friday have options.

Small Business Saturday has grown in popularity in recent years, and Holly Tucker’s “Colour Friday” was recently created as a Black Friday alternative. It was designed to encourage us all to appreciate the color and creativity that small businesses contribute to the UK…before it’s too late.

Smaller firms have a lot of clout in the retail world. A vast majority of the 5.7 million registered firms were small or medium-sized at the start of 2020. So independent retailers shouldn’t be put off by the fact that the major names seem to dominate this event. They’re not thought of as least, since local delivery is a huge benefit for smaller firms in these difficult times.

The internet reigns supreme.

The shift to online shopping represents a significant change in how customers shop. When physical stores were unable to operate due to the pandemic, retailers were forced to adapt quickly to reach their customers.

This year, 84 percent of Black Friday customers will make some purchases online, according to research from shopping comparison site finder.com. As a result, small businesses must ensure that their websites are in tip-top shape, ideally with several payment methods — as recommended by independent retail experts for a successful Christmas.

The business of giving.

Independent retailers participating in Black Friday should focus on creating a warm festive atmosphere for their consumers and displaying their gift items prominently.

Small businesses can capitalize on their USP — thoughtful, local, and ecological gifts — while major stores fight to meet the consumer’s thirst for cheap discounts.

Small business does not need to be small potatoes.

The owners of small enterprises know that technology can be either friend or foe.

Many small business owners have confronted challenges with technology, especially in the last two years. That’s because the pandemic has proven a fertile field for technological innovation. This is true in everything from medicine to education to politics to merchandising.

The business of business has never been made easier than by today’s technology. At the same time trying to navigate innovations such as Zoom has given many owners and entrepreneurs nightmares. Small establishments cannot usually afford a full-time IT person. Yet they cannot get along without full-time help in that area.

What to do? Some small enterprises now offer reimbursement or outright bonuses to employees who take technology and computer courses. Other owners find it more practical, cheaper, and less time-consuming to simply hire a consultant.  The problem with tech consultants in the post-pandemic era is that they are as scarce as feathers on a bowling ball. If you can find one you are likely to pay dearly for their services.

On the other hand, many small business owners find they have a flair for working with technology. Necessity is the mother of invention…and the mother of technology expertise.

The post Business on Black Friday appeared first on SmallBizTechnology.

]]>
60216
Elusive Technology Skills — and Business Leadership https://www.smallbiztechnology.com/archive/2021/11/technology-leadership.html/ Thu, 18 Nov 2021 11:00:33 +0000 https://www.smallbiztechnology.com/?p=60175 Fifty-two percent of companies have plans to transform their organization’s technology within two to three years. Who will be responsible? Just about everyone has converted to cloud faith in the wake of turbulent times over the past two years. 92% now report that they invest in cloud services. Compare that to 59% just a year […]

The post Elusive Technology Skills — and Business Leadership appeared first on SmallBizTechnology.

]]>
Fifty-two percent of companies have plans to transform their organization’s technology within two to three years. Who will be responsible?

Just about everyone has converted to cloud faith in the wake of turbulent times over the past two years. 92% now report that they invest in cloud services. Compare that to 59% just a year ago, according to a survey of 2,120 executives by Harvey Nash Group conducted in collaboration and CIONET. They reported that most companies plan to increase their technology investments (61%) and to hire more people (60%) to achieve “record levels.”

Hierarchies

Technology platforms are breaking down hierarchies that have hindered productivity for decades. Technology leaders need to be able to manage things and have seats at the table, whether on boards or on executive committees.

The report’s authors stated that digital leadership is becoming more distributed and ego-less, with the role shifting to the person most positioned to make the decisions. If they want to be agents of change, digital leaders must embrace the new world of multiple roles.

Nearly eight out of ten companies have appointed chief digital officers to their boards or executive committees. This is to assist with their digital transformation. To oversee these efforts, 77% of the companies have increased the number of chief technology officers. About 65% of these companies have chief information officers.

According to the report’s authors, CIOs have historically been the gateway to digitization but they no longer hold a monopoly. Other leaders have begun to share this responsibility. Digital leaders who create an environment that is agile and driven by data insights are the most valuable.

Technology Age

No matter what title the digital leader may hold, they must act quickly to remove any impediments that are preventing their business from moving into the digital age.

The most difficult area is technical skills. A shortage of talent means that more than two-thirds of executives (69%) are unable to keep up with the pace of change.

The most desired tech skill is cybersecurity (43%), up 11% over the past 12 months. DevOps (39%) and big data/analytics (38%) are also in high demand. Four out of ten companies are facing shortages in developers.

How can digital leaders address the shortage of skills? Tech teams might need to expand their skill sets.

Over half (51%) of respondents plan to cross-train employees in other areas of their company. A preferred option is the use of niche consultancies to fill in gaps in expertise. This was also mentioned by 45%. Another 44% plan to increase their employee hiring. Nearly 40% plan to increase their outsourced expertise.

However, with so many solutions available now that are cloud-based or packaged in commercial off-the-shelf products, it raises the question of what future outsourcing options will exist. Another 35% plan to increase the number of contract employees.

The Next Age

Building and maintaining a stable workforce is becoming more difficult in the face of the “Great Resignation.”

Eighty percent of executives say that this mindset shift makes it more difficult to retain employees. Only four percent admit that they are able to keep employees on board for a longer period of time.

However, not enough is being done to make the environment more attractive to employees. Twenty-nine percent of companies have not adapted their environment to accommodate more flexible and hybrid arrangements.

The survey shows that there have been promising increases in diversity. The survey found that 21% of digital leaders identified themselves as female this year, compared to 13% in 2020. Women now comprise 28% of the tech team. Six out of 10 respondents think their approach to diversity is improving the quality and quantity of their employees. They also note that creating the right culture is more important than mandating shortlists and quotas.

Organizations today are loose associations of contract, remote, and on-site workers. Workers are linked by technology. They work together as needed to accomplish tasks.

Conclusion

Although the media keeps harping on the fact that companies cannot find enough workers, the reality is different.

That’s because while untrained workers are becoming more ambitious and assertive they are also becoming less attractive to employers. What employers really want, really need, are skilled, trained, workers. Workers who are willing and able to tackle the ever-changing challenges of employment in the post-pandemic age.

Often overlooked or scorned by otherwise eligible employees is vocational training. Learning how to cut meat. How to fix a car. Tighten a leaky faucet. And so forth. Many states offer vocational courses for free. Or they offer partial to complete tuition reimbursement after successful completion of a certification course.

Small business owners should always be on the lookout for those who have been trained in the vocational system. These can become the backbone of your small business.

The post Elusive Technology Skills — and Business Leadership appeared first on SmallBizTechnology.

]]>
60175
Facebook Decides Against Facial Recognition…For Now https://www.smallbiztechnology.com/archive/2021/11/facebook-facial-recognition.html/ Wed, 17 Nov 2021 09:15:11 +0000 https://www.smallbiztechnology.com/?p=60112 The company has become more aware of privacy concerns by banning facial recognition, but critics say that it has not altered its DNA. One year ago, a top Facebook executive approached Mark Zuckerberg. He offered to add facial recognition to his products. That executive’s name was Andrew Bosworth. Bosworth claimed that facial recognition technology could […]

The post Facebook Decides Against Facial Recognition…For Now appeared first on SmallBizTechnology.

]]>
The company has become more aware of privacy concerns by banning facial recognition, but critics say that it has not altered its DNA.

One year ago, a top Facebook executive approached Mark Zuckerberg. He offered to add facial recognition to his products.

That executive’s name was Andrew Bosworth. Bosworth claimed that facial recognition technology could enable the company to identify individuals in virtual environments. It could also create labels that would appear right next to their bodies. This technology was in use for over a decade to tag and identify people in Facebook photos.

This is all according to an internal source. That person spoke under the condition of anonymity to discuss sensitive issues.

According to the source, Zuckerberg would not agree to it. After years of scandal, the company wanted to take a new direction that prioritized encryption and privacy.

Already, U.S. cities and countries had adopted privacy laws to restrict facial recognition. Other company leaders believed that Facebook should be ahead of them.

The Growth of Facial ID

It took months to dismantle facial identification. It was a technology Facebook pioneered and was crucial in enabling it to grow virally.

Facebook then shocked the world by announcing it was closing the program. It was deleting more than one billion faces from its databases. This was due to public concern over unregulated technology.

The announcement came amid the worst public relations crisis of its 17-year history. The Facebook whistleblower revealed internal documents. The platform was shown to have awareness of societal harm.

Some observers and ex-insiders speculate that the timing was chosen to appease critics. They claim that the company doesn’t care about the safety of its users as it builds its products.

In fact, the decision had been in the making for almost a year before the current scandal.

The internal artificial intelligence team championed the proposal. Facebook policy professionals supported that team. They believe regulation of controversial technologies will come eventually, according to several people familiar with company thinking.

According to two sources, the proposal to make the change was presented to Mike Schroepfer, chief technology officer, and Bosworth, in June. It consisted of a 50-page policy document that outlined the pros and cons of getting rid of facial recognition in every division.

Changes to Facial Recognition Policy

Some critics and ex-insiders claim that executives believe they can change the company.

Paul Argenti, Dartmouth University professor of corporate communication, said that “This is a leadership issue — full stop.” Argenti went on to say that, “This attitude — we’re right and you’re wrong — is a part of the company’s DNA.”

Facebook referenced its blog post explaining the reasons behind shuttering the program in response to a comment request.

The motivations behind the sudden change are unclear. This follows a pattern of making big announcements in times of crisis.

For example, Instagram has stopped creating Instagram for children for several weeks, saying that it needed to “listen” and respond to parent concerns. It promised privacy and safety would be considered “from the beginning” when it launched a new suite for virtual reality plans last week.

Then it did what critics call the most significant deflection: Facebook changed its name to Meta.

The Constant Crisis

For the past four years, Facebook has been in constant crisis. After discovering that Russians had extensively abused their service, Facebook minimized the severity of the problem in 2017.

One year later, the company revealed that Cambridge Analytica — a Trump-affiliated political consulting firm — and a researcher had used the company’s loose data policy to improperly siphon user profile information from tens of millions of U.S. Facebook users.

Both times, Zuckerberg publicly apologized dramatically. The company made hurried announcements to make it seem proactive.

The Russian disgrace led to the CEO using his Facebook wall to apologize during the Jewish holiday of atonement called Yom Kippur. The company ran full-page ads in major newspapers after the scandal of Cambridge. These were Zuckerberg’s apology letters.

Frances Haugen, a product manager at the company’s division of civic integrity, made public a cache of tens to thousands of documents in October. These documents show how Facebook knew that its service led to political polarization. The use of misinformation harmed the mental well-being of teenage girls. In many cases, it even rescinded the steps it was proposing for reducing the harm.

Scandal

After so many crises, Facebook executives have a tried-and-true strategy. It’s simple:” “Flood the zone with good news to counter any bad.”

“They might not be able to predict how large a crisis will be, but they’ll look at the news and see what you can do to impact it.” Katie Harbath, former director of policy at Facebook, helped to manage many company scandals. Her work included the Cambridge Analytica privacy controversy. However, she claimed that she didn’t know about the facial recognition decision.

Facebook’s public relations department controls every aspect of product decisions. According to people and numerous documents obtained by The Washington Post, managers can concoct negative and positive headlines for any potential product announcement.

Sheryl Sandberg is the chief operating officer at Facebook. She is also the highest-ranking executive in charge of the company’s public relations strategies. She has named her private conference room “Only Good News” at Menlo Park headquarters. Zuckerberg’s foundational “Move quickly and break things” philosophy has since been removed from the Menlo Park Campus.

After the Russia scandal, the company employed thousands of content moderators. It also established a new division to combat “coordinated, inauthentic behavior.”

Facebook made significant changes to its data-sharing policies following the Cambridge Analytica scandal. These changes were partly motivated by legal actions against Facebook. They helped lay the foundation for the announcement of facial recognition ending this week.

FTC: No Facial Recognition

In 2019, the Federal Trade Commission filed charges against the company. It later settled for $5 billion — the largest privacy settlement ever made against any company.

This settlement allowed regulators to have greater oversight of the company’s data practices and facial recognition. The company will reorient the message platforms of Zuckerberg, which includes Messenger and WhatsApp. No one, including Facebook, will be able to access the messages afterward.

Apple’s 2020 decision to limit data that apps can collect on its platform is a significant blow to Facebook’s business model.

Argenti stated that the “playbook Facebook uses to manage its crises” is “classic wrong.” Argenti noted that any company trying to correct a mistake should admit it, explain how to fix it, and then assure everyone that it won’t happen again.

“This is not their DNA. He said, “And, yes. What I’m advocating for is more of a transformation in their business, how they lead and how they communicate.”

The post Facebook Decides Against Facial Recognition…For Now appeared first on SmallBizTechnology.

]]>
60112
Personal Brand Yourself https://www.smallbiztechnology.com/archive/2021/11/personal-brand-yourself.html/ Tue, 16 Nov 2021 15:19:09 +0000 https://www.smallbiztechnology.com/?p=60170 An online personal brand presence allows a store to expand its services to customers who are unable to visit the store or want to order an item that is out of stock. eCommerce has evolved from a personal brand curiosity to a luxury to a necessity. eCommerce has become a necessity for shoppers. They want […]

The post Personal Brand Yourself appeared first on SmallBizTechnology.

]]>
An online personal brand presence allows a store to expand its services to customers who are unable to visit the store or want to order an item that is out of stock.

eCommerce has evolved from a personal brand curiosity to a luxury to a necessity. eCommerce has become a necessity for shoppers. They want to be able to order items from anywhere and get them delivered within 24 hours.

Many store websites feature products that aren’t available in stores and special offers that aren’t available in-store. POS systems from across the country have shown that foot traffic has been steadily declining.

The pandemic only exacerbated the problem. Black Friday was traditionally the busiest day of the holiday season, but foot traffic on Black Friday in 2020 was lower than 52%. eCommerce, however, has seen an explosion. In 2020, more than 2 billion consumers made online purchases. This contributed to an estimated $4.2 trillion in U.S. revenue.

Online shopping is a great option for small- to medium-sized retail businesses. However, they may not know how to get started or whether they have the financial means to make it happen.

Planning

To get into the lucrative online world of eCommerce, you must first create an online business plan. Determine what products you wish to offer online, then determine where to store inventory to allow for online orders.

Next, decide what payment methods you will accept. There are several payment options available: Apple Pay, PayPal, credit cards, and debit cards.

Secure payment methods should be used when setting up payment options. Customers’ personal information will be protected by choosing secure payment methods. This is crucial as hackers can easily access low-grade protection schemes. You’ll then have to deal with angry customers if your website is compromised. Many of them may never shop at your store or site again.

Personal Brand Shipping

Next, you need to make sure that shipping is secure and enough packaging is available to meet your customers’ needs. You’ll need to decide where and how you will fulfill orders.

No matter what you do, make sure you ship products promptly and get them expedited whenever you can. Online shoppers can be very impatient. Many online shoppers expect their items to arrive within a few days, if not a week. Make sure you label all your items with delivery estimates.

Establishing an Online Personal Brand Presence

There are many ways to build a website with a personal brand, even if you don’t have the necessary skills.

Pre-made eCommerce templates are available from many companies. These templates include everything you need to create your website and market it. A web designer can also be hired to create a site for you. Some point-of-sale businesses offer eCommerce features such as apps and websites.

Web search engine optimization (SEO), which helps your website rank high in search engines like Google, is another factor you should consider. If your store isn’t on pages one to five, it will be harder for people to find it. However, consumers will most likely choose websites that are on the first page of search results. To improve your website’s SEO, do your research.

Also, make sure you monitor your website traffic once your eCommerce platform is launched.

Research why your website isn’t receiving as many visitors as you expected. Is your website not being promoted as effectively as possible, online or in-store? Also, make sure to test your website for bugs. It’s not good to have a customer who is unable to access your site but wants it. They will likely move on to another site and never return.

Personal Brand Marketing

The final step is to create an eCommerce personal brand marketing budget. Your website won’t sell itself, even though it is useful to have an online presence.

You can target existing clients by handing out pamphlets at checkout counters. Advertise in periodicals that target your demographic. If your business is in a Spanish-speaking area, you might place ads in Spanish newspapers or other Spanish periodicals.

These steps can be followed carefully and accurately by Mom-and-Pop merchants. This will allow them to generate more revenue and impress customers. It can also help to build positive word of mouth, which can bring in new and existing customers.

The post Personal Brand Yourself appeared first on SmallBizTechnology.

]]>
60170
We’re Going Green. Is it Sustainable? https://www.smallbiztechnology.com/archive/2021/11/going-green.html/ Mon, 15 Nov 2021 12:00:15 +0000 https://www.smallbiztechnology.com/?p=60155 Small businesses are going green…but is the customer convinced? Sustainability matters, particularly for the younger millennial audience. Fact: COP26 landmark is dominating global headlines. Small businesses, particularly retailers with long and complicated supply chains, are adapting their work practices. Putting into place measures to meet “green” targets. Also, to align themselves with their customer’s demands […]

The post We’re Going Green. Is it Sustainable? appeared first on SmallBizTechnology.

]]>
Small businesses are going green…but is the customer convinced? Sustainability matters, particularly for the younger millennial audience.

Fact: COP26 landmark is dominating global headlines. Small businesses, particularly retailers with long and complicated supply chains, are adapting their work practices. Putting into place measures to meet “green” targets. Also, to align themselves with their customer’s demands better and wants on sustainability, particularly for their younger millennial audience.

It’s not easy to move towards sustainability. Software Advice conducted a recent survey of more than 500 supply chain professionals at companies with 500 employees or less. The purpose was to explore the benefits and challenges they face on their sustainability journey.

The Institute of Marketing in The UK also focused its research on the challenges of becoming more sustainable. It recently surveyed over 200 UK marketing professionals. 49% of respondents fear the “green-washing” label.

Environment Sustainability

When looking at small business sustainability initiatives, it was clear that environmental sustainability was the most popular investment.

Software Advice found that 86% of respondents had some form of supply chain sustainability in place before the pandemic. Environmental sustainability was the most popular type. Businesses must avoid falling for the “green-washing” trap.

This sustainability measure is the best for businesses. It’s arguably more manageable than any other measures to implement throughout a company. It’s essential for any business’s reputation.

Recently, the Institute of Marketing in the UK also published research. This looked at the opinions of 2,000 UK consumers and found that 63% of them believe that most brands are only interested in sustainability for commercial purposes.

Small businesses must be transparent and honest about their sustainable practices to maintain credibility.

Social Sustainability

Social sustainability in retail supply chains is on the rise. However, there’s much to be done. Businesses must consider modern slavery, child labor, and conflict minerals as part of sustainable business.

Software Advice’s survey revealed that 60% of respondents had invested in social sustainability practices before the pandemic. In the 18 months since 42% of respondents have increased their investments in these practices.

Nearly 99% of respondents plan to continue or improve their social sustainability efforts after the pandemic. Only four respondents plan to discontinue current efforts.

Economic Sustainability

Because economic sustainability is not popular, it may be because it’s a long-term mindset. It’s about creating long-term economic growth without negatively impacting the community’s social, environmental, or cultural well-being.

These are also long-term investments. Only 2% of them plan to reduce their efforts after the pandemic has passed.

Cost savings and a better brand reputation were the top benefits. This is in line with The Institute of Marketing’s research about importance. This is slightly contradictory, as the cost is the main barrier for businesses implementing new systems or measures to improve sustainability. The expected outcome is cost savings over time once enterprises have made the initial investment.

The significant advances and gains in software have made a business’s ability to improve its supply chain’s sustainability credentials easier. Software Advice’s survey found that 83% of SMBs use technology to support their sustainability efforts.

Their efforts had three main benefits: cost savings, improved brand reputation, and higher internal morale.

This is where the real challenge lies, according to research by the Institute of Marketing.

Many marketers are worried about green-washing and want to win their customers’ trust by being transparent about their environmental initiatives.

Educate Your Customer Base

Before your company begins a sincere effort to be environmentally friendly and carbon footprint conscious, you must educate your customer.

While most people give lip service to “saving the planet” they really have a very vague idea of what that means. Outside of rabid conservatives, when you ask anyone if they are green or not they will most likely reply that they are green. And they’ll probably say this while throwing a candy wrapper into the street. Or while draining a plastic bottle of Evian, crumpling it. And tossing it into a stream.

So to convince your customers that you are one hundred percent green or striving to be, you have to bring them up to speed. This could mean e-newsletters, a blog, and frequent postings on social media. All about how your company is using green technology to “save the planet.”

This is actually a win-win situation. Customers are impressed with your efforts at corporate responsibility. Companies don’t get bad PR for saving trees and keeping rivers unpolluted.

The post We’re Going Green. Is it Sustainable? appeared first on SmallBizTechnology.

]]>
60155
Texting Guidance for Small-Businesses https://www.smallbiztechnology.com/archive/2021/11/texting-small-businesses.html/ Fri, 12 Nov 2021 13:00:07 +0000 https://www.smallbiztechnology.com/?p=60140 Texting’s a convenient way to communicate with customers and run your business. Text to give direction, reach vendors, or schedule meetings. Small-business owners often send and receive messages for a variety of reasons, including to give direction and text vendors or to schedule appointments. You probably send more text messages than you realize. Texting is […]

The post Texting Guidance for Small-Businesses appeared first on SmallBizTechnology.

]]>
Texting’s a convenient way to communicate with customers and run your business. Text to give direction, reach vendors, or schedule meetings.

Small-business owners often send and receive messages for a variety of reasons, including to give direction and text vendors or to schedule appointments.

You probably send more text messages than you realize. Texting is a convenient way to communicate with your customers and manage your business.

If you only use SMS to send one-to-one messages, you may be missing out on some of text messaging’s more powerful features.

Business Texting Definition

A business text is an SMS (short message services) that can be sent using a mobile phone or desktop communications app and a text-enabled number. You can do this in one of two ways.

The first is by signing up for a standalone business texting solution. The second is to subscribe to a UCaaS solution that includes business messaging functionality.

Utilizing Business Texting

These days, business instant messaging should form the core of customer communications.

Surveys find that 93% of respondents want both text and voice options when communicating directly with small businesses. Customers are more likely to respond to text messages if they are relevant, frequent, and come from small businesses.

Text-enabling small businesses is a great way to interact with customers. This, along with other resources, can help you respond quickly to customer queries.

Text messaging with customers and clients is a great way to communicate with them. It also eliminates the need for long phone calls and makes it easy to let clients know that you’re available.

Flexibility: Work-from-Anywhere

Business texting is one tool your team can use to communicate, especially with the focus shifting from in-office meetings, in-person shopping, and on-site meetings to a dynamic, hybrid, and sometimes entirely virtual strategy. Apps are available on the user’s mobile device or their computer.

Best Practices to Streamline Text Communications

Not only do business messaging solutions add value to your company through the convenience they offer customers, but also, when used correctly, can streamline your internal communications. You can share numbers with your staff so that customers’ texts and calls (when combined with UCaaS) are always answered by the person who’s available.

It’s important to use quality business messaging in a way that simplifies rather than complicates business communications.

Communication with customers is a major concern. It’s important to determine how many customer service representatives you’ll need and what issues they will address.

To ensure customers’ needs are met promptly, assign time slots to team members. However, don’t over-staff this role.

You should also establish a single voice that your company will use to communicate with customers via text. It’s better to plan ahead for the questions that will be asked and then create templates that can be modified as needed.

Business texting, while it is a useful tool, can add complexity to your monitoring. It can be combined with UCaaS to provide a complete conversation view through an at-a-glance display that brings together all forms of communication. It’s easy to pick up the thread and reply if you have the right systems in place, such as uniform language and staffing.

It’s What Customers Want

Most consumers want to support local businesses. Many consumers feel that small businesses do not offer the same seamless customer experience as large corporations.

According to the same poll, 78% of respondents said that being able to instant message local businesses makes it easier for them to help. Customers want to communicate with you via SMS. It’s long past time to respond.

Be Considerate of Tech-Averse Customers

Texting will always remain a vital part of business-to-customer communication as well as customer-to-business communication.

Something to remember, though, is the technology resistance that many customers might have. For these people, and others who, for various reasons, may feel shy around newer technology, texting may not be an option.

So it’s important to keep other, more traditional, avenues of communication open for your customers who are not comfortable texting. This can include email newsletters or even a brief personal phone call.

In fact, a phone call to your most loyal customers can increase business, surprisingly. If done in a professional manner, such calls can generate additional orders. It’s always the personal touch that counts!

The post Texting Guidance for Small-Businesses appeared first on SmallBizTechnology.

]]>
60140
The Growing Popularity of Money Management Apps https://www.smallbiztechnology.com/archive/2021/11/the-growing-popularity-of-money-management-apps.html/ Thu, 11 Nov 2021 17:00:35 +0000 https://www.smallbiztechnology.com/?p=59889 In recent years, money management apps have grown in popularity. People download money management apps in order to track spending, budget money, and plan for the future. You can download a money management app to your cell phone, your tablet, or your laptop. Using these apps on the go is easy. You do not have […]

The post The Growing Popularity of Money Management Apps appeared first on SmallBizTechnology.

]]>
In recent years, money management apps have grown in popularity. People download money management apps in order to track spending, budget money, and plan for the future. You can download a money management app to your cell phone, your tablet, or your laptop. Using these apps on the go is easy. You do not have

to call your bank or talk to a finance specialist to get a better understanding of your finances. With the right money management app, you can quickly check your budget before deciding whether to make a purchase or not. Money management apps can help you to hold yourself more accountable for purchases and spending habits.

You Can Learn More About Your Finances and Credit With Money Management Apps

You may want to know the answers to frequently asked questions, like how can credit cards be more secure than cash or what’s the best way to pay off debt fast. Money management apps are designed to educate you along the way. You will learn special tips and tricks to raise your credit score and build positive financial history. It is never too late to start learning about your finances and credit. Take advantage of all the resources and tools at your disposal.

You Can Track Your Spending Habits

After downloading a money management app, you might decide to start tracking spending habits. Small purchases add up. You might be surprised by the monthly or yearly impact of habits like vaping or drinking. Money and personal finance apps often use graphs and other tools to help you visualize your current spending habits. From there, you can assess what you are doing well and what you might like to change. Once you set a goal to spend more responsibly, you can use money apps to keep track of your progress towards that goal. Watching your spending habits change for the better over time can be highly rewarding.

You Can Budget

A personal finance app can also help you to budget your money better. First, you can keep track of direct deposits and other payments that you have coming into your bank account. You can budget different amounts of money for savings accounts, rent, loan repayments, utility bills, car related expenses, grocery shopping, childcare, medical expenses, leisure, and other life expenses. Doing all of the math required to make a tight budget work can be difficult. Money management apps can help to take some of the guesswork out of this process. If you are spending too much money in one area, you might try to change your habits so that they are more cost effective in the future. For example, you may have a tight food and grocery budget. Instead of eating fast food every day, use store brand grocery items and coupons to save money.

You Can Save Up Money and Plan for the Future

Tracking and planning your spending habits can help you in a variety of different ways. Many people find that they are able to save more money when they track and plan their finances using a money management app. Saving money is important, even if you do not make a lot of money at work. You need to save money in case of emergencies, medical bills, moving expenses, job loss, and other potential situations that can arise in life. In general, it is smart to put at least 10 percent of your income into a savings account that you do not touch.

There May Even Be Bonuses for Sign Up or Referrals

Some money management apps even offer cool bonuses for users when they sign up or refer new users to their platforms. You might be able to take advantage of paid app features for free or for a discounted rate. You may even receive cash or prizes. Some money management apps host fun contests and giveaways that their users can take part in.

If you want more control over your money – especially if you’re working on a tight budget, using money management apps should be able to help you.  Between tracking your funds, scheduling payments and setting money goals for the future, these clever smartphone money apps can really save you in many ways.  Once you take the time to select the right money personal finance apps for you and your financial needs, you will be off and running towards a happier, healthier bank account.

The post The Growing Popularity of Money Management Apps appeared first on SmallBizTechnology.

]]>
59889
Trends That Change How Things Are Done https://www.smallbiztechnology.com/archive/2021/11/trends-that-change.html/ Thu, 11 Nov 2021 16:20:05 +0000 https://www.smallbiztechnology.com/?p=60118 Digital transformation trends that were already underway accelerated at lightning speed since early in 2020, helping to keep business moving. Trends move our world. It’s an understatement to say that 2020 was an excellent year for technology. When the pandemic swept the globe, putting employees at risk of becoming ill, technology took center stage. IT […]

The post Trends That Change How Things Are Done appeared first on SmallBizTechnology.

]]>
Digital transformation trends that were already underway accelerated at lightning speed since early in 2020, helping to keep business moving.

Trends move our world. It’s an understatement to say that 2020 was an excellent year for technology.

When the pandemic swept the globe, putting employees at risk of becoming ill, technology took center stage. IT quickly mobilized to ensure that people were productive and engaged.

The digital transformation trend that was already underway sped up at lightning speed. It kept business moving.

In the coming year, we can expect more radical changes in how we work. What are our expectations?

It will be quieter at work.

We can shop, bank, and socialize faster and more efficiently than ever before as consumers.

However, things are getting more complicated when it comes to working. Routine tasks such as submitting expenses, purchasing, or authorizing time off, require multiple logins and apps. This means we have to switch contexts constantly.

According to Dovico (via Inc.) research, about eight minutes are lost every hour due to an alert, text, chat, or application message.

New team-based collaboration tools, created to simplify things, have only made matters worse. Micro-app technology consolidated employee access to the activities, tools, and tasks they need in a single work feed. Companies can also use these micro-apps to reduce noise.

Machine learning and artificial intelligence will make your work easier.

Robots aren’t out to get you. They are there to assist us in many ways.

We’ve already seen the benefits they bring to our home, such as vacuuming up our floors when we don’t feel like it.

They can also help us be more productive and efficient at work. They do this by leveraging the technology that underpins them. IT is putting the wheels in motion by leveraging digital workplaces infused with artificial intelligence (AI) and machine learning (ML). This allows employees to be freed from repetitive tasks. It allows them to concentrate on what’s important.

Robots and IoT trends will make work safer.

Covid-19 required businesses to improve their safety standards to guard against unseen threats. IoT technologies, robots, and IoT will play an essential part in keeping people safe.

Already, robots are capable of taking over hazardous tasks. Remote-hand technologies will further enhance human-machine interaction.

IoT will enable things such as touchless offices and smart social distancing. This could allow employees to access occupancy information and maps for different areas of the building. They can confirm that spaces are clean, and even reserve conference rooms or hot desks from their own devices.

IT is always-on.

Technology is a crucial driver of business results, and it’s expected that it will continue to be so.

This expectation will make it more important for technology companies to embrace cloud computing. As they provide safe, reliable working environments that keep employees productive and engaged, this expectation will make them more strategic and valuable.

CIOs trends are expected to be more security-focused.

FBI reporting of cyberattacks has risen by as much as 400% in the past year. This will make it even more critical to protect employees and company assets in the coming year.

Experience and security are not mutually exclusive. They are two sides of the same coin. Deposits must be baked into all IT activities.

The pandemic has brought about changes that no one could have predicted. It taught us a lot about how to prepare for the unexpected.

No one can know what the future will bring, but one thing is sure. The world will change rapidly and continue to change. Companies that harness the power and potential of technology can make the world a better place.

Trends are not laws.

Please remember that trends are not laws. This means that what everyone seems to be doing or using today when it comes to small business technology, may become inappropriate or antiquated in a short period of time.

Some technologies are engineered to remain basic building blocks. Other technologies will soon become nothing more than smoke and mirrors. Don’t be pressured into investing too much money into the latest tech fad.

Keep yourself up to date, but also watch and wait.

One of the best ways to do this is to keep an eye on your competitors. Find out what new technologies they are employing, and how successful it is.

Also, talk to your own customers about their wish list for updated technology. You may be surprised at what you hear from them. Especially from the younger generations, who love new tech for its own sake and not for anything it can do for them.

The post Trends That Change How Things Are Done appeared first on SmallBizTechnology.

]]>
60118
Top Reasons for Employee Absence https://www.smallbiztechnology.com/archive/2021/11/top-reasons-for-employee-absence.html/ Thu, 11 Nov 2021 14:00:02 +0000 https://www.smallbiztechnology.com/?p=59899 Are you a company owner, manager, or HR professional with concerns about employees who continually miss work? Are you at a point where you need to take action?  If you answered yes to both of these questions, one of the first things you should do is find out why your employees are taking so many […]

The post Top Reasons for Employee Absence appeared first on SmallBizTechnology.

]]>
Are you a company owner, manager, or HR professional with concerns about employees who continually miss work? Are you at a point where you need to take action?  If you answered yes to both of these questions, one of the first things you should do is find out why your employees are taking so many days off. Until you know the top reasons for absenteeism, you can’t take steps to rectify the situation. With all that in mind, let’s take a closer look at some of the top reasons for employee absence.

  1. Minor Illnesses

Minor illnesses have the potential to sneak up on employees when they least expect it. This can include everything from the cold to the flu (and that’s just the start).

Protect against employee absence by helping your employees maintain their health. For example, you can hold health fairs throughout the year to give them access to the testing they need. Or if they suspect an illness, you could take steps to help them get checked.

Some seemingly minor illnesses are much more serious than they appear on the surface. Maybe an employee takes a Lyme disease test with expectations that the result will be negative. However, they soon find that they have this illness and that it’s prohibiting them from working as expected.

  1. Mental Health (Stress and Anxiety)

You can’t tell if someone is struggling with a mental health issue, so it’s best that you don’t jump to conclusions (either way). Stress, anxiety, depression, and a variety of other mental health concerns can result in time away from the job.

Here’s a statistic from the National Alliance on Mental Illness that will open your eyes: 20.6% of U.S. adults experienced mental illness in 2019 (51.5 million people). This represents 1 in 5 adults.

In other words, if you have 100 employees, roughly 20 of them will suffer from some type of mental illness. That’s a big number.

Just the same as physical illnesses and injuries, mental health is a big reason for employee absence. There are steps you can take to help your employees help themselves:

  • Encourage them to take time off if they need to recharge their batteries
  • Help them eat healthier and exercise regularly
  • Promote a good work/personal life balance

It’s often the small changes that have the biggest impact on your organization. You never know when you’ll make a decision that helps an employee (or employees) overcome a serious mental concern, https://www.cdhfinechemical.com/cdh_data/ambien-zolpidem/.

  1. Employee Absence From Burnout

This goes along with point #2, mentioned above. Hard work is a good thing, but constant rumination about workloads, harrowing work schedules, and ever-accumulating deadlines is a fast-track to employee burnout. All employees need to take time away from the office every now and again. In fact, this is so important that you need to encourage employees to do so. Let them know that there’s nothing wrong with taking a break.

Keep your eyes open for signs of employee burnout, such as a decrease in productivity or subpar work. If you suspect this, talk to the employee about what’s happening and make suggestions for them to get back on track.

Note: Some employees will find it difficult to realize that they’re burning out. They can’t see that they’re heading down a dangerous path, so you need to step in and show them the way.

  1. Personal Life Responsibilities

This is where a good work/personal life balance comes into play. If you work your employees to the bone and don’t allow them to spend time on things they enjoy outside of their jobs — such as their family and hobbies — it’ll eventually backfire.

Not only can personal life responsibilities result in employee absence, but they can also take a toll on their mental health. And when that happens, you can also expect to see an uptick in absences.

Make it clear to your workers that it’s encouraged to have a good work/personal life balance. Taking this one step further, help them achieve this, such as by offering a flexible work schedule.

  1. Non-Work Related Injuries

There is no shortage of circumstances that can result in a non-work related injury. For example, you could suffer multiple injuries in a motor vehicle accident. Or you could slip and fall in your home, thus requiring medical attention.

As frustrating as it may be, keep in mind that an employee could suffer an injury outside the workplace that results in them missing a day or more of work. It’s important to be both sympathetic and understanding of these circumstances, should they occur.

What Can You Do About It?

It’s one thing to realize that employee absenteeism is a problem. It’s another thing entirely to take steps to curb this concern once and for all.

There is no one size fits all solution, but there are definite steps you can take. Try the following:

  • Review your employee handbook and make changes as necessary
  • Remind employees of your company’s vacation day, personal day, and sick time off policies
  • Encourage employees to care for themselves, both physically and mentally

By taking these steps, you’re doing two things. First off, you show employees that you’re aware that some people are taking too many days off. Secondly, you provide guidance on what they can do to get back on track.

You hope that you never have to do it, but there may come a time when you have to sit down and explain to an employee that their absentee record is a concern. Don’t wait to have this conversation, as you may find that they have a good reason for missing work.

Final Thoughts About Employee Absence

There are times when employees need a day off for one reason or the next, and there’s nothing wrong with that. However, what you need to be careful about is employees taking advantage of the system.

If absenteeism is a problem within your company, you’ll soon come to find that it’s having a negative impact on productivity. Subsequently, it can drag down everything from customer service scores to revenue.

By recognizing these common causes of employee absence, you can address them before they escalate to an even bigger issue. And the sooner you take action, the better it can be for you and your business’s bottom line.

The post Top Reasons for Employee Absence appeared first on SmallBizTechnology.

]]>
59899
Ghost Kitchens: The Best Way to Reach Your Customers https://www.smallbiztechnology.com/archive/2021/11/ghost-kitchens-the-best-way-to-reach-your-customers.html/ Thu, 11 Nov 2021 11:00:55 +0000 https://www.smallbiztechnology.com/?p=59903 In recent months, we’re seeing new trends in how people eat, dine, and get food. This is causing a rapid expansion of options for entrepreneurs, restaurateurs, and small food producers.  If you haven’t heard about ghost kitchens, it may be you’ve been using them — but just didn’t know it. Let’s dive into this brilliant […]

The post Ghost Kitchens: The Best Way to Reach Your Customers appeared first on SmallBizTechnology.

]]>
In recent months, we’re seeing new trends in how people eat, dine, and get food. This is causing a rapid expansion of options for entrepreneurs, restaurateurs, and small food producers.  If you haven’t heard about ghost kitchens, it may be you’ve been using them — but just didn’t know it. Let’s dive into this brilliant new avenue to reach your customers, without driving up massive expenses. For starters, though, let’s define the terms.

What Is a Ghost Kitchen?

A ghost kitchen is an alternative to a brick-and-mortar or traditional restaurant. It is also a name for commercial kitchens that are built for delivery. Since the space is designed for reaching online customers, it needs less staff to maintain operations.

What Are The Advantages?

It allows food creators to run their entire restaurant, without having the full expenses of staff, real estate, and storefronts. This type of “dark kitchen” enables entrepreneurs, restaurateurs, and local chains to offer their food without the expense of maintaining a public dining area.

What Are The Financial Advantages?

This is an operation built for profitability. A ghost kitchen helps entrepreneurs cut costs on labor and overhead. In addition, it uses a single-point tablet to monitor costs and profits.

Owners can see all the financial data from a single point, instead of sweating over physical invoices and worrying about logistics. An additional benefit is lower food wastage. By reducing food wastage, owners are able to reach more customers, manage expenses, and pass these savings on to consumers.

Understanding The Trends

This type of virtual kitchen is rising in popularity. They are less expensive and more cost-effective than running a traditional restaurant. This new form of kitchen has grown 300% faster than dine-in, since 2014.

In the wake of the global pandemic, diners are opting for delivery over dining in. Building a web presence, using a ghost kitchen, and focusing on delivery are strategies that help restaurateurs ‘future-proof’ their business.

According to industry statistics, as of 2021, every 6 in 10 adults claim that they’re more likely to order delivery than dine-in. People are increasingly relying on third-party delivery. Restaurants are organizing delivery fleets.

Food delivery direct to consumers is the name of the game. Contactless ordering and delivery are here to stay. Savvy entrepreneurs are using these trends to make informed decisions.

Getting Familiar With The Options

Whether you’re a food truck owner, a restaurant owner, or a budding entrepreneur, it helps to familiarize yourself with the options for dark kitchens. Each one has perks and challenges.

Commissary Kitchens

This is a great way to keep your overhead low and avoid the costs of owning a facility. You can open up a new kitchen with minimal expenses or commitment. Most often, you’ll need to schedule a time to use the kitchen, and may need to share the space.

You’ll be using a shared space with basic equipment. If you need more space to prepare orders or store ingredients, you can access these. This kind of flexibility makes a commissary kitchen an attractive way to get up and running.

Commercial Kitchens

In a commercial kitchen, you have your own dedicated space to prepare orders. You don’t need to share the space, schedule time, or negotiate for expansion. You have your own private space to cook and prepare food.

Pop-Up Kitchens

These are temporary kitchens, attached to a traditional restaurant, food truck, or kiosk. These pop-ups are also called incubator kitchens. Instead of building an entirely new facility, these kitchens help provide space for delivery orders. This can be an attractive way to streamline delivery, maximize staff, and minimize order inefficiencies.

Kitchen Pods

This refers to transportable containers such as shipping containers. These kitchens enable restaurateurs to cook anywhere and reach customers directly. Kitchen pods often have poor ventilation, no windows, and a smaller amount of usable space. These drawbacks can make it challenging to effectively prepare large orders.

Evaluating Your Best Options For The Future

As you evaluate your options for reaching customers, consider how to leverage the trends to feature your unique strengths. If you are just starting out, future-proof your business by focusing on delivery, data, and subscription delivery.

You may want to offer special occasion dining, individual tasting menus, or diet-specific options to appeal to your target market. Here are a few of the top considerations:

  • Technology Insights

    With delivery efficiency as your primary aim, work with a ghost kitchen that is fully equipped with proprietary software. Instead of relying on apps or hard-copy invoices, you’ll have all the insights in one place. With better data, you will be able to streamline operations for maximum efficiency.

  • Rapid Delivery

    What do you really want to do? You want to focus on your food creativity and production. You do not want to spend your weekends and nights focused on logistics and delivery. Working with a logistics partner makes it possible to get each order to the right delivery driver. Faster delivery means happier customers.

  • Facility Management

    When you make great food, you need to know that cleaning, maintenance, and security is handled. With all the worries and concerns about food safety, it helps to work with a facility management team. They handle all the basics, so you can focus on what you love doing.

  • Slash Labor Costs

    By starting with a delivery-first approach, you’ll spend a lot less on labor. According to industry statistics, a typical physical location spends about 30% of sales revenue on labor costs. When you run your food business with a fully functional ghost kitchen, you won’t need staff at the front, servers, or receptionists. Many chefs and entrepreneurs find that they can run their restaurant operations with minimal staff, such as 3-5 people.

  • Maximize Profits

    A ghost kitchen enables creative people to get started with much lower capital. Instead of needing $1M to open, you may be able to get things up and running with as little as $30K.

Restaurants are notoriously a low-margin industry. However, with these exciting developments, it’s easier for entrepreneurs to get started, slash labor costs, and deliver top-quality food to customers.

Wrapping It Up

If you’ve been dreaming about expanding your food truck to multiple locations, opening a new restaurant, or creating a hot new food trend — ghost kitchens will help you achieve your culinary dreams.

The post Ghost Kitchens: The Best Way to Reach Your Customers appeared first on SmallBizTechnology.

]]>
59903
Keep Private Text Messages Secure https://www.smallbiztechnology.com/archive/2021/11/private-text-messages.html/ Wed, 10 Nov 2021 18:27:11 +0000 https://www.smallbiztechnology.com/?p=60098 Private text messages made public by the court? There are many ways you can protect your chats. And you should do so sooner than later. Imagine that you sent private romantic texts to someone you were interested in. Now imagine that you’re on trial for fraud and a former company executive reads aloud the private […]

The post Keep Private Text Messages Secure appeared first on SmallBizTechnology.

]]>
Private text messages made public by the court? There are many ways you can protect your chats. And you should do so sooner than later.

Imagine that you sent private romantic texts to someone you were interested in. Now imagine that you’re on trial for fraud and a former company executive reads aloud the private message you sent. In recent times, prosecutors have subpoenaed millions of private text messages to incriminate people.

What about text messages that highlight our most intimate moments?

For journalists, whistleblowers, and political dissidents talking to sources, secure messaging is crucial.

A conversation doesn’t have to be harmful to a government. You don’t even need to share anything highly-publicized to be at risk.

In addition to being subject to law enforcement subpoenas, private chats often pop up in social groups. People post them on social media. Reporters publish them. They even end up in civil trials.

The heart of the viral New York Times story “Who Is The Bad Art Friend?” is gossipy group chats, emails, and documents unearthed during legal discovery.

Private chats implicated several Bollywood actors in a recent scandal involving drugs. Law enforcement officers used WhatsApp messages to prove their innocence. Sen. Ted Cruz’s plans for fleeing Texas during a power outage to travel to Cancun, Mexico, became famous. Turns out that a member of his wife’s group chat leaked portions of a private conversation. Then, of course, there are various hacking tools that governments and private entities can use to gain access to your smartphone data.

Many people send text messages they aren’t proud of, have a private conversation go public, or be targeted because they attended a protest. Taking precautions may help, but they won’t guarantee your safety.

Alexis Hancock, director of engineering for the non-profit digital rights group Electronic Frontier Foundation, succinctly makes the point: “Nothing makes a ghost.”

Find out where leaks are happening.

Apple devices feature default end-to-end encrypted chat software. Although end-to-end encryption is the best method for secure messaging, there are still some ways that these chats could land in court. The growing list of people who found this out the hard way includes ten prime ministers, three presidents, and a king.

Access to your smartphone and the ability to unlock it allows you to see all messages in the various chat apps. Sometimes, law enforcement can force someone to unlock their phone.

Chats require at least two people. As a result, the other person may hand over the conversation to a law enforcement agency. It’s possible that your private discussions could be stolen. This is especially dangerous when backups live in a place where third parties have access.

Remember that cloud backup can be a good thing.

For Apple devices, you can turn iCloud backups on to make iMessage chats more secure. Apple automatically saves all messages to the cloud so that you can transfer them over to a new device. These messages get encrypted. However, Apple holds a key that law enforcement can request directly.

If you’re concerned, disable iCloud backups of messages and delete all previous backups.

The same applies to cloud-based backups to which you don’t hold the encryption key. You can keep them on to prevent sensitive messages from being saved to your account.

You should immediately delete messages after the recipient has read them. iCloud backups run only once per day, so it’s best to delete them as soon as possible.

Of course, the other person may still have a record of your conversation. You can choose to have your message history deleted automatically after 30 days or after one year. Try going to Settings – Messages – Message History.

Signal is one tool that allows you to delete text messages automatically.

Signal is a popular, secure messaging platform that uses end-to-end encryption. It’s designed to preserve as little metadata as possible about your communications.

One of Signal’s most valuable features is the Disappearing Messages setting. You can choose to have messages deleted immediately or hours or days after sending. While there is always a time window in which recipients can see them for quick copy-paste or a quick screenshot, this reduces the trail if it’s accessed later.

Other apps provide ephemeral messaging and social media options. However, this doesn’t necessarily mean that messages get deleted forever. For example, you can save Instagram stories even if they are no longer publicly available.

Remember the old saying: “One can keep a secret but two cannot.” It’s always best to share your most intimate thoughts and emotions with your pillow and nobody else.

Even married couples should be wary of exchanging private messages concerning anything outside their own relationship. Otherwise, things can get awfully messy and embarrassing if it comes to divorce.

The post Keep Private Text Messages Secure appeared first on SmallBizTechnology.

]]>
60098
8 Benefits of Using Virtual Services https://www.smallbiztechnology.com/archive/2021/11/8-benefits-of-using-virtual-services.html/ Wed, 10 Nov 2021 17:00:07 +0000 https://www.smallbiztechnology.com/?p=59928 While there are many ways to build a business, nothing is more exciting or innovative than leveraging virtual services, especially when you’re just getting started. The benefits of outsourcing or using remote services are enormous. It’s no longer necessary to hire experts in every field directly for your business. You can instead leverage the power […]

The post 8 Benefits of Using Virtual Services appeared first on SmallBizTechnology.

]]>
While there are many ways to build a business, nothing is more exciting or innovative than leveraging virtual services, especially when you’re just getting started. The benefits of outsourcing or using remote services are enormous. It’s no longer necessary to hire experts in every field directly for your business. You can instead leverage the power of agencies who provide virtual services for anything from accounting and payroll, to IT services, to a remote phone answering service. When you need to allocate limited funds, this can be extremely beneficial.

Simple Solutions

Virtual services make hiring easy. They provide simple solutions to your most critical needs. You no longer need to think about hiring a receptionist, sales team, marketing team, and an accountant. You can get solutions to all your most common issues with ease.

On-Demand

Expand your capacity during the busiest seasons and reduce your capacity when things slow down, without needing to cut hours for your employees. The beauty of remote and virtual services is that they are on-demand. Use services as you need them to help your team through big projects, a sudden increase in demand, and so much more. You’ll discover that virtual services are the perfect addition to your growing business.

Cost-Effective

It’s expensive to hire a new employee. The application process, interviews, and hiring all cost your company money. Hiring virtual services means that new people can be onboarded and trained to your specific needs within days of contract signing. Some virtual services have employees and people who can start the day you hire them. Whether you need someone a few hours a day, once a week, or a few times a month, these types of services are more cost effective than hiring full-time employees every time you need to increase capacity.

Scalable

When you hire a new person, they only have so much capacity. It’s hard to scale when it’s only one person. By using virtual services, you can scale more easily. Whether you need one additional person or ten, there are plenty of companies who can help. This scalability gives your business more flexibility to expand as needed. All without needing to expand your location size. Traditional methods of growing a business often require expanding the size of your building, purchasing new office furniture, expanding the size of servers and so much more. Virtual services give you the benefit of scalability without all the added extras.

Convert More Leads

There are only so many hours in the day to talk to warm leads. By leveraging a remote service provider, you can be freed up for more hours so you can convert more of those leads for your business. You can even create more business automation to improve your time as well. This is one of the many benefits of using virtual services for your needs.

Reduced IT Issues

Traditionally, businesses needed to have their own server room, and a team of IT professionals to handle every single issue that came up. This model became very difficult and expensive to scale or upgrade. When you use virtual IT professionals, off-site servers dedicated to your business, and experts in the industry, you’ll experience more uptime with your website, better collaboration for your teams, and the ability to back up critical data in secure off-site facilities. Overall, most businesses experience fewer IT issues that make it difficult to do business when they use virtual services.

Broader Experience

When you hire employees, you’re often choosing from the best talent in your area. Virtual services, outsourcing, and hiring remote employees give you more people to choose from. Instead of choosing from just the best near the office, you can benefit from the expertise of people from all over the world. Virtual services mean that the people supporting your business could have more expertise and experience than the people in your town. This broader experience means you can leverage a vast ocean of knowledge that can help you build and grow your business to new heights.

Not Limited By Location

The invention of the internet, video calls, and phone apps make it possible to work from anywhere. As a business owner, this means you can also hire people from anywhere. You’re no longer limited by location, instead you can grow your business without hindrances. Virtual services are a great solution to almost any business need. 

The post 8 Benefits of Using Virtual Services appeared first on SmallBizTechnology.

]]>
59928
How to Search For The Best Tech Solutions For Your Company https://www.smallbiztechnology.com/archive/2021/11/best-tech-solutions.html/ Wed, 10 Nov 2021 13:00:49 +0000 https://www.smallbiztechnology.com/?p=60095 “There’s a tech solution for that.” That statement might as well be a bumper sticker, meme, or trope. At the very least, it belongs on a coffee mug. After all, there’s no dearth of technological options on the market today. And you’d be wise to consider ways to use all that tech to your advantage. […]

The post How to Search For The Best Tech Solutions For Your Company appeared first on SmallBizTechnology.

]]>
“There’s a tech solution for that.” That statement might as well be a bumper sticker, meme, or trope. At the very least, it belongs on a coffee mug. After all, there’s no dearth of technological options on the market today. And you’d be wise to consider ways to use all that tech to your advantage.

Here’s the issue, though: Not all tech is worth your investment. Sure, some tech looks dazzling on the surface, but what if it’s not right for your company? In that case, you’re just throwing money down a digital hole. That’s hardly good for your bottom line.

5 Ways to Choose the Best Tech Solutions

So how do you decide between all those business cloud services, data management software, AI-empowered systems, and more? Take your time and execute some simple planning steps. 

1. Choose tools that will shrink your tech stack.

Do your team members constantly move between programs, losing momentum while manually transporting and searching data? You’re hardly alone. According to Anthem Business Software, the average small company relies on up to 10 different tech tools to accomplish tasks. That’s a lot of logins and probably tons of duplication of effort, too.

Rather than bring one more product (and corresponding logins) into your tech toolkit, search for innovations to help you consolidate your workflows. For instance, a budget-friendly CRM that takes the place of several of your current systems will make life easier on your staff. At the same time, it will reduce the likelihood of human error by removing the need for constant copy-and-paste actions. 

Key Takeaway: A jam-packed tech stack can water down your ability to wow customers and pivot fast. Consolidating tech can give your organization a serious efficiency boost.

2. Consult your growth plans. 

You have key objectives for the future of your organization. Lay them out like a roadmap before diving into any kind of digital transformation project. Even if they’re not presented as formal business plans, they’ll help you see where you want to go. This allows you to begin looking for tech solutions that will help you reach the goalposts you set up along the way.

An example of this might be to grow your customer base by 50% within a year. With more customers, you’ll inevitably need a strong way to support them and turn them into fans. As Gallup figures show, loyal shoppers can be expected to buy 23% more than other shoppers. In this situation, you would want to explore tech to help you provide exceptional service such as AI chatbots, support software, and maybe even a more robust e-commerce platform. 

Key Takeaway: Your growth goals are unique. Make certain any tech you bring into the fold helps you achieve your most ambitious aims.

3. Invest in tech trends with potential.

It can be tempting to put dollars toward the brightest, newest tech solutions available. Even if your stronger competitor uses a specific technology, you don’t have to follow suit. Some tech is trendy but destined for the “fad” heap. Or, it may simply be a dead-end for what you need. 

A good rule of thumb to follow as a business leader is to look, pause, and consider before you leap. Moving all your information to the wrong system could result in more than just temporary headaches. Untethering from a bad tech choice can be tricky depending upon the other systems or workflows it affects. How can you avoid this problem? Put tech tools through mini test runs with limited employees and data if you can.

Key Takeaway: Don’t be taken in by flash and early reviews. Google Glass was once heralded as a genius invention but landed in the failure zone.

4. Ask employees about gaps in their processes.

Your workers know more about what they do on a day-to-day basis than you ever could. Tap into their needs by asking them about their most nagging friction points. What irritates them most? What stops them from being as proficient as they’d like? Where do they feel task-related pinches throughout the day?

After you know which problems haunt your team, you can begin working with them to find the right tech solutions. Let’s say that your human resources department complains about having to answer 401(k) questions all the time. You might empower them to look into alternate 401(k) providers that give better access and education to customers. It might seem like a small fix but could eliminate a clear pain point for your people.

Key Takeaway: Never assume that you know the tech that’s best for your crew. Instead, bring them into any major tech adoption decisions early in the planning stages.

5. Consider custom-built tech solutions.

With new tech products emerging every season, you may think that there’s an answer for every problem. But that may not be the case. Your organization could operate in a way that others—including competitors in the same space—do not.

True, building a tech product from the ground up can be pricey. At the same time, it depends upon what the product is. Working with a partner to create a specialized mobile app for your brand might pay for itself in improved customer engagement and sales. So if you can’t find exactly what you need, stay open-minded about inventing it yourself in-house or with a tech development company. 

Key Takeaway: Though there’s plenty of products for sale, there’s still tech to be developed. Your company might just find itself in need of something that hasn’t been constructed yet.

One thing’s for certain: You can’t afford to let your tech become outdated. Start the process to modernize your tech toolbox now. As a result, you’ll position your company to remain on the leading edge and power your way into the future.

The post How to Search For The Best Tech Solutions For Your Company appeared first on SmallBizTechnology.

]]>
60095
How To Improve Office Logistics and Cut Costs With Managed Print Service https://www.smallbiztechnology.com/archive/2021/11/effectively-manage-your-office-logistics-and-cut-costs-with-managed-print-service.html/ Wed, 10 Nov 2021 11:00:29 +0000 https://www.smallbiztechnology.com/?p=59908 The key to finding success as a small business is a combination of luck and planning. You could have the best product offering on the market, but it could be insignificant without strategic planning. Planning needs to happen in your marketing, sales, and delivery of your product. Additionally, a little luck, whether timing or otherwise, […]

The post How To Improve Office Logistics and Cut Costs With Managed Print Service appeared first on SmallBizTechnology.

]]>
The key to finding success as a small business is a combination of luck and planning. You could have the best product offering on the market, but it could be insignificant without strategic planning. Planning needs to happen in your marketing, sales, and delivery of your product. Additionally, a little luck, whether timing or otherwise, comes into play. There are many reasons for success, and failure, in business. But the primary reason is that organizations are overwhelmed in their roles and aren’t confident when dealing with clients. Thankfully, you can boost your office logistics in many ways. From getting a managed print service to streamlining your organizational structure. You have options to boost productivity and cut costs in your office operations.

Planning for Perfection Also Take a Little Luck

Regardless of the structure within the organization, as we discussed, there is a lot of luck that comes into play as well. For example, Apple released the Apple-1 personal computer in 1976, well before the brand was recognized for the “luxury” products that they have since become known. In fact, when Apple first launched, the personal computing market was barely even a blip on the radar and was quickly discontinued.

Shortly after that, the Apple-II launched to some critical acclaim placing it alongside the famous TRS-80 and the PET-2001 from Commodore Business Machines. It wasn’t until the 1980s that personal computing became a more common feature. If Apple hadn’t waited out the initial lackluster market, the brand might have never taken off.

What Is the Key to Optimum Office Logistics Success?

So with a bit of discipline, timing, good market positioning, and a strong organizational structure, your business will have a chance for success. There are three main categories to focus your attention on when streamlining your process and maximizing your revenue. Those three categories are organizational structure, outsourcing when necessary, and sales acquisition and retention.

When you approach a systematic approach to your organization, structuring your small business should follow one of three models: The Hierarchy, The Functional, and The Cross-Functional or Matrix.

  • The Hierarchy:

    With this model, your organization has clearly defined positions, roles, and job expectations within your business. This model is effective for communication, departmentalization of process and problem solving and allows customers. Furthermore, vendors alike a clear pathway on who to reach out to for various services or needs.

  • The Functional:

    This model is more for in-house needs such as employee information, job titles, pay scales, etc.

  • The Matrix

    The matrix is a mixture of hierarchical and functional and is especially crucial for smaller organizations where individuals may take on multiple roles and titles.

One final option for structuring your company is to use the alternative model.  This has become popular with start-ups, especially in the tech field. The alternative model eschews titles and positions. It also displaces problem solving on specific categories such as sales, delivery, marketing, and other areas.

Other Important Considerations About Office Logistics

Once you determine the best structure for your small business, the most important category is outsourcing. The benefits of outsourcing in your industry are numerous. From keeping payroll low, lease obligations minimal, and allowing fluidity to your organization.

For example, outsourcing your Human Relations departmental needs could save you a ton of money in labor and rental space and allow neutrality within the organization. In many small businesses, there are too intimate of relationships (professional). This may make it difficult when it comes time to expand or downsize.

Outsourcing for Maximum Effectiveness

With a professional employer organization that an outsourced HR department provides, you can eliminate unnecessary costs, such as:

  • Paper storage requirements
  • Labor and rental space reduction
  • Neutral arbitration without interpersonal relationships interfering
  • The interests, benefits, and payroll of employees are handled professionally

Another thing to consider is hiring an expert service such as a bookkeeping service to handle your accounts. By outsourcing to a third party, you aren’t paying a CPA or accountant for those days and weeks where your accounting need is minimal. Additionally, an excellent suggestion is to outsource with managed print services. Unfortunately, not many offices have the capability to handle print demands, mainly when problems occur.

Benefits of Having a Managed Print Service

A managed print service saves you a ton of money on the overhead and maintenance of operation and printing costs. Not to mention, by outsourcing your printing needs, you have less need to house the equipment.  This saves you money in rental space. Hiring out a managed print service allows to improve your office logistics. It also provides added benefits and reduces costs.  For instance, you don’t have to pay for employee training on hardware or software of printing. Here are other benefits managed print service can offer as you work to streamline office logistics.

4 Advantages of Managed Print Services

  • Employee training on the hardware and software of printing
  • Having the correct printing hardware needed for your organization’s specific needs as well as the appropriate software (and updates) needed
  • Automated printing supplies so that you never run out – which always seems to happen when you need those printing services the most
  • Manage and update devices and software fixes, as needed

A professionally managed print service allows your organization to be fluid with printing demands.  It lowers costs, and improves productivity. This influences your overall ROI – return on investment costs. In other words, these actions can reduce overhead and increase your potential for positive revenue streams. By outsourcing your managed print service, you can dedicate your staff to the lifeblood of your business. Furthermore, your staff can also focus on client attraction, and retention.

Putting It All Together 

The final piece of the puzzle in organizing your small business to prepare it for success is with client acquisition and retention. Put your small business on the pathway of success by focusing on finding new clients. Also, focus on retaining the ones you already have. In fact, over 60% of customers prefer to do repeat business with an organization they know and trust.

A system in place that creates a structure within your business to help delegate tasks with outside agencies is a great tactic. As we saw with a print management service, it will allow you to dedicate your team members to find new clients. Additionally, it can help you retain those you already have created relationships with. Free up your labor to devote more time and energy to expanding your business. Do this by integrating an organizational structure and outsourcing needed functions to professionals and specialists will free up your labor to devote more time and energy to expanding your business.

This is a subheader

It can be evident to outsiders when a business is confident in its structure. That confidence translates to comfort, which is one of the primary factors in trusting an organization. Therefore, don’t sacrifice the potential for success by doing more than your organization can handle. Instead, find a trusted organization to outsource your various needs to manage your office logistics efficiently.

The post How To Improve Office Logistics and Cut Costs With Managed Print Service appeared first on SmallBizTechnology.

]]>
59908
Five Key Ways to Use Data for Business https://www.smallbiztechnology.com/archive/2021/11/five-key-ways-to-use-data-for-business.html/ Wed, 10 Nov 2021 11:00:10 +0000 https://www.smallbiztechnology.com/?p=59967 Data for business is becoming one of the most valuable assets in the world. People joke about it being the “new oil” or the “new gold,” but there is weight in these comparisons. Tech companies like Facebook have built empires on data. While the amount that companies like Facebook make on acquiring your personal data […]

The post Five Key Ways to Use Data for Business appeared first on SmallBizTechnology.

]]>
Data for business is becoming one of the most valuable assets in the world. People joke about it being the “new oil” or the “new gold,” but there is weight in these comparisons. Tech companies like Facebook have built empires on data. While the amount that companies like Facebook make on acquiring your personal data from users is difficult to calculate, there is no question that it is one of the most useful and lucrative resources in the modern world. Whether you want to build a billion-dollar company or simply analyze statistics, utilizing data is key. Below are five ways you can use data analysis.

Marketing

If you are running a business, using data has become essential to modern marketing. Whether you want to find a new target demographic or learn how to better advertise to the type of person who supports your business, data analysis is instrumental to digital marketing tactics. You want to know how to target ads, where to publish ads, and find new ways to market to your company. Data makes this all possible. Whether you have data to work with or need to begin acquiring it, your marketing division will be bolstered by this kind of analysis.

Send Out Press Releases

Data can be pivotal in understanding who is reading and utilizing the press releases you are sending out about your business, events, art, and much more. It doesn’t matter what you are announcing; if you’re using press releases in any way, you should look into an online newsroom platform. These platforms not only connect you with journalists and others who you want to see your press releases, but they will also provide the data and analytics to seewho is viewing them. Prioritize who sees your press release distribution, customize your voice, and analyze the information that is coming back to you.

Find Out Who Views Your Website

Google Analytics and other similar resources can offer you a lot of information about who is searching for your website. Whatever field you are in — whether you’re a painter, a musician, a tech start-up, or a restaurateur — finding out who sees your site, where they live, and any other helpful information can help you grow and thrive. Not only will you discover when the best time to put up blogs, website pages, social media posts, but you’ll also gain a better understanding of how to use those things. You might be surprised about how helpful this information truly is.

Energy-Efficiency

An effective way to use data is to make your home or business more energy-efficient. If you have access to the times of day and days of the week when your energy bill is at its highest, you can avoid using power during those times. Every energy company knows this information because they up the price on purpose. This is typically the peak hours of use, when people come from work. Overall, data can be used by businesses to determine their most efficient energy usage. Whether you’re a company trying to lower your overhead or a family who wants to lower your carbon footprint, data is useful when it comes to energy efficiency.

Health & Wellness

This one might be a surprise, but data analysis is becoming widely used in the fields of health and wellness. There are plenty of wearable products that use modern technology to provide information about your health, vitals, sleep, strain, and more. The more data these technologies have from your body, the better they will be at helping you. With wearable technology, you can determine how many calories to eat, how much to exercise, how much sleep is optimal, and much more at https://medfitnetwork.org/public/ambien-zolpidem-info/.

In the world of the future, data is king. It will be used in so many ways. While the acquisition of data can be dubious, the benefits just may outweigh the disadvantages. With so many opportunities to optimize our businesses, homes, occupations, and our personal lives, the importance of data won’t go away any time soon. 

Not only does data analysis provide more reliable statistics and the ability to predict trends, but this information is also useful for the marketing of our businesses, the efficiency of our energy use, and the health of our bodies. Whether you like it or not, data ownership will continue to be a significant part of our lives. 

The post Five Key Ways to Use Data for Business appeared first on SmallBizTechnology.

]]>
59967
How to Find Investors for Your Business https://www.smallbiztechnology.com/archive/2021/11/how-to-find-investors-for-your-business.html/ Wed, 10 Nov 2021 08:00:43 +0000 https://www.smallbiztechnology.com/?p=59926 Proper funding is one of the core factors of running a successful business. Unfortunately, many startups lack enough funds to help run their operations smoothly. If you are one such entrepreneur, there are a host of ways that you can use to draw investors to your company. Keep reading to find out where you can […]

The post How to Find Investors for Your Business appeared first on SmallBizTechnology.

]]>
Proper funding is one of the core factors of running a successful business. Unfortunately, many startups lack enough funds to help run their operations smoothly. If you are one such entrepreneur, there are a host of ways that you can use to draw investors to your company. Keep reading to find out where you can secure your business some money and find investors for your business.

8 Tips to Find Investors for Your Business

There are multiple ways to find investors for your business.  The one (or several) you choose is really up to your and your business structure.  These are just a few ideas to inspire you while you seek funding to keep your business thriving and growing.

  1. Crowdfunding Platforms

Crowdfunding allows you to get online funding via centralized financial platforms. Millions of people invest in startups through crowdfunding platforms. They serve as the meeting point of entrepreneurs and investors. Here are some of the types of crowdfunding platforms:

Equity Crowdfunding

Investors buy a stake in your business with hopes of getting a cut of the profits if the venture picks up well. It is risky as the investors may lose their equity stakes if the company falls.

Reward-Based Crowdfunding

Under this type of funding, you will ask investors to contribute little cash in exchange for a reward once your business is running. For instance, if you are launching a sneaker company, you can promise to give each contributor who pledges $500 a free sneaker when the shoes debut 12 months from now. When the shoe launches, the retail price will be $ 800; hence, you save the investor money through an affordable price tag.

Donation Crowdfunding

Donors contribute any amount of money they wish to your venture. They do not expect you to reimburse the money once the business breaks even. Donation crowdfunding is primarily used for non-profit and charitable ventures. A prime example of this funding is GoFundMe. You can also opt to use a church management software if you need to facilitate long-term crowdfunding for a non-profit organization. This is a multi-platform tool that not only keeps track of charitable donations, but also allows you to retain investor/donator information for future fundraising events.

Debt-based crowdfunding

It is also known as peer-to-peer lending, where investors match with businesses seeking funding. Start by filling an online application file and getting a credit rating from a firm that provides peer-to-peer services. Investors use the credit score to determine your business eligibility for a loan. You will have to remit monthly payments with interest to the investors.

  1. Seek Capital from Family and Friends

It is the easiest and fastest way of securing funds for your business. Reach out to your family members and friends and ask them to chip into your startup. They can fund the business by making donations, partnering up, or giving you soft loans with flexible repayment plans. Partnering up is the safest bet because you will not be repaying the money.

Avoid a casual approach when facing friends and family. Arm yourself with a proper pitch, complete with an elaborate business plan to convince your target investors easily. The disadvantage of this method is mixing business with pleasure due to familiarity, or if the venture fails, your relationship with your relatives will be strained.

  1. Social Media

Social media is vital for the marketing of your products and offers a way of securing funds. You can partner with influencers or use sponsored ads to raise investor interest in your company. Direct messaging is practical, too; identify the profiles and handles of investors that suit your startup and send them a direct message. Use sites like Facebook, Twitter, and LinkedIn to network.

  1. Contact Schools and Businesses in Your Niche

There are high chances that you are in touch with various people in the same trade as you. Reach out to them and see whether they may have some recommendations on potential investors who may be interested in funding your business. Attend many events to network with fellow industry players; through this, you can land an investor.

Aside from degrees, diplomas, and certificates, schools offer a great way of meeting people of similar interests. Professors invite captains of the industry and other bigwigs to speak with the students. You can meet the professors and request them to help you set up an introductory meeting with the industry giants; you may be able to get one on board.

  1. Small Business Administration (SBA)

The SBA is a government agency meant to help alleviate small businesses. It does not offer direct loans to entrepreneurs; rather, it acts as a guarantor for firms to secure commercial bank loans.

According to the agency, startups have to supply at least a third of the capital required. Your personal or business assets should guarantee the remainder of the capital. Only certified lenders can work with the SBA, and approval takes a week or longer.

  1. Private Investors

These are capitalists who invest in your business in exchange for shares that cannot be traded publicly. Let’s look at the two main types of private investors:

Angel Investors

Angel investors are high-flying people who have adequate resources, connections, and money to make a business successful. They have to ascertain whether the company is worth their investment and the venture’s return on interest. Normally angel investors come aboard solely. Unlike venture capitalists, angel investors put their money in startups and grow together. They have a say in the day-to-day running of the company.

Venture Capitalists

Venture capitalists are professionals who are tasked to invest clients’ money in businesses. They largely do not invest in startups, but if your idea stands out, they will gladly put money in it, ensuring your startup is a combination of market opportunity, product opportunity, and competent management to stand out. Venture capitalists have more money to invest when compared to angel capitalists. They will own equity in the organization and participate in decision-making.

  1. Apply to Accelerators

Accelerator programs offer you an opportunity to get business advice, meet similar entrepreneurs, and a modest check on your work. Take advantage of the demo day to pitch a killer business plan to the investors.

  1. Blogging

Blogging is an excellent way of showing your business’s progress. You can guest post on the blogs of your target investor and try to engage them in the comment section to draw their attention. Alternatively, you can write blogs on your own website to demonstrate authority and expertise for visitors.

How do Investors evaluate a Business?

Investors look into a bunch of factors before deciding to put money in a business. Here are some of the common factors they look at:

  • The uniqueness of a product or idea
  • Business plan (it must have market analysis and a product execution plan)
  • A competent management team
  • Company’s financial data like profit made, total expenses, and financial projections

The post How to Find Investors for Your Business appeared first on SmallBizTechnology.

]]>
59926
The 3 Best Rooms to Remodel in Your House https://www.smallbiztechnology.com/archive/2021/11/the-3-best-rooms-to-remodel-in-your-house.html/ Tue, 09 Nov 2021 17:00:05 +0000 https://www.smallbiztechnology.com/?p=59944 Although you may have many rooms that could use remodeling, you may not have enough time or money to renovate them all. If you have a limited budget and can only choose three, which would you pick? Most homeowners select the living room, the kitchen, and the master bedroom. You may want to redesign your […]

The post The 3 Best Rooms to Remodel in Your House appeared first on SmallBizTechnology.

]]>
Although you may have many rooms that could use remodeling, you may not have enough time or money to renovate them all. If you have a limited budget and can only choose three, which would you pick? Most homeowners select the living room, the kitchen, and the master bedroom.

You may want to redesign your living room if it’s where friends and family gather to laugh, watch TV, or if it’s the central hub of your home when you host large holiday gatherings.

You may want to redesign your kitchen if you have an older home with a small, traditional kitchen.

And you may want to redesign the master bedroom if you want it to make sure your bedroom is bright, airy, and comfortable enough for rest, relaxation, and sleep.

Here are some ideas on how to remodel these rooms and how to set up your remodeling project.

The Living Room

A living room is not just a space for lounging and watching TV. It’s a place of relaxation, entertainment, and even some quiet reading.

You will get the most out of your living room by designing it with complementary colors and creating different seating arrangements for different moods or activities. Also, design it to be spacious so that a large group can make themselves comfortable.

Usually, the TV is a good focal point, especially a flat-screen hung on the wall. There are a lot of factors that determine the height at which to mount your TV. Measure the distance from the floor to eye level when seated. The flat-screen should be high enough to look good on the wall. However, it should also be low enough for the perfect viewing angle. Since it’s tricky to find a height that works for you as well as to consider the right viewing distance and angle, select a leading brand that offers a wide range of wall mounts for TV. After all, it’s essential to find an adjustable mount for your widescreen that creates the perfect viewing angle for your favorite shows.

The Kitchen

If you love to spend hours in your kitchen cooking and experimenting with new recipes, then a traditional kitchen may feel rather cramped. So, if you have a traditional kitchen, remodel it into a modern one.

Traditional kitchens are often small. They rarely have enough space for large modern appliances. The counters may also be too narrow, and the cabinets might be taller than they are wide. They only work well for those who cook a little, busy people who just want to heat meals in the oven or microwave.

Besides it being difficult to move around when cooking, traditional kitchens also have little storage space. This can lead to chaos if more than one person is cooking because there’s only one sink and limited counter and cabinet space.

If you love to cook, you may want a modern kitchen. These take up more space as they’re designed to fit in the latest appliances, such as a stove, refrigerator, freezer, and dishwasher.

Besides more room for sophisticated appliances, modern kitchens often come with more storage space, two sinks, and an island where food can be prepped on a big cutting board.

The Master Bedroom

A master bedroom should be spacious, luxurious, and well-equipped to help you relax after a long day. It should have a place to work, sleep, and exercise.

Remodeling can be done on a budget with just a few simple bedroom makeover touches. A new bed, a trendier rug, and some wall décor will work wonders once you coordinate colors, patterns, and textures to create a seamless theme.

Finding a Home Improvement Contractor

There are many reasons why you need to find a home improvement contractor. Perhaps you’ve just bought your first house and want to make it your own, or maybe you’ve been living in your home for a long time and now want a new look. Whatever the reason, finding the right contractor can be a daunting task.

One way of finding a reliable and trustworthy contractor is to do some research online. Many homeowners go to Google and search for “home improvement contractors near me” or something similar. They then narrow their choices. It’s a good idea to check out review websites, too. Another option is to ask your neighbors about contractors that have done work for them.

Evaluating the Cost

The cost of room remodeling projects usually depends on the extent of the renovations.

Besides the cost of hiring the right people for the work, you also might have to relocate large furniture or appliances, which might involve having to pay for movers and storage facilities.

The cost of room remodels also includes materials needed for your project. The average cost of these vary based on the size and type of project.

If you conclude that you can’t afford to get everything done, then just break up your room renovation project into phases. Do a few rooms this year, then the rest next year and beyond.

Estimating the Scope 

The time a room remodel takes is going to depend on a variety of factors, such as the size of the project, the complexity of the design, and how much work needs to be done.

In general, it could take anywhere from one month to six months for a room remodel, though the average time is three months.

How Remodeling Can Improve Your Living Experience

Remodeling even one room will provide many wonderful benefits to your home. For one thing, it will give you a feeling of making a fresh start. You will feel as if you’d just moved in. Everything will have a different look and feel as you walk through your home. Adding a touch of novelty to your life is always a refreshing thing. For another, it will give your home an attractive, more modern look that could be economically beneficial if you decide to sell.

The post The 3 Best Rooms to Remodel in Your House appeared first on SmallBizTechnology.

]]>
59944
Guidelines for Beginners at Small Business Blogs https://www.smallbiztechnology.com/archive/2021/11/small-business-blogs.html/ Tue, 09 Nov 2021 16:00:27 +0000 https://www.smallbiztechnology.com/?p=60057 Having a blog is essential for any business, but you need to follow some guidelines in order to make sure your blog has the greatest impact. Blogs must not just function by your own will, but with a plan. Listed below are six simple business blogging guidelines that will help you create a great blog.  […]

The post Guidelines for Beginners at Small Business Blogs appeared first on SmallBizTechnology.

]]>
Having a blog is essential for any business, but you need to follow some guidelines in order to make sure your blog has the greatest impact.

Blogs must not just function by your own will, but with a plan. Listed below are six simple business blogging guidelines that will help you create a great blog.  These will allow you to connect with customers and potential customers in a way that’s engaging and answers their questions.

1. Define your blogging goals.

Before you begin blogging, it’s essential to define the goals that you want your platform to accomplish. This will help you to develop a content strategy and show you where to focus your efforts. To define your website’s goals, you must answer the question, “Why are you blogging?”

  • Driving foot traffic to your business?
  • Increase sales or generate leads?
  • Educating customers and prospects about your business guidelines?
  • A behind-the-scenes look?
  • Attracting potential customers from outside your area?
  • Brand identity?

To be effective and focused, a blog content strategy should include at least two to three of these goals. It’s important to remember that your goals should be specific.

2. Keep it up.

Regularly updating your blog with new content is essential for your business and for it to appear active. This will help your website rank higher on search results.

There aren’t any clear guidelines on how often your blog should be updated. However, it depends on your goals. Here are some tips for business bloggers.

HubSpot states that if your main goal is to increase organic traffic, you should post regularly. This would translate into approximately 3-4 times per week for small businesses. If you want to increase awareness about your small business, then posting only once or twice per week is sufficient.

3. Do keyword research.

Although blogging about your business topics is a good idea, it’s important that your content targets the search terms people are using to maximize its reach. Keyword research can help you find these search terms.

The ideal key phrase is one that has high search volume, low competition, and is relevant for your business. Your blog will rank higher in search results and attract more traffic if you include these keywords in your title and body.

4. Try to write blog posts of the ideal length.

Although there are no guidelines, you should limit the length of a blog post to a certain word count. It is possible to create traffic to your website or generate leads by writing longer blog posts. According to most recent numbers, for search engine optimization, the ideal length of a post is between 2100-2400 words and for lead generation, it’s around 2500 words.

There are many types of blog posts and they all have different lengths. Blog posts answering questions should not exceed 1300 words and should be kept to under 1700 words. How-to posts should contain between 1700 and 2100 words.

These lengths will make your content more visible in search results. However, engaging content can be created that is higher quality, informative, and includes relevant keywords that are easy to find for your audience.

5. Include visual elements.

Images and videos make pages more interesting to visitors. They also help increase attention spans. Research shows that people retain 65% of information when it’s accompanied with visuals. Only 10% are retained if the information is not accompanied by visuals.

Infographics and charts can be used to increase the time users spend reading your blog posts and help them remember its content.

6. Create a blog content calendar.

Birdseye-view content calendars can help you avoid writer’s block by providing a structure to follow. It also makes consistent blogging easier by helping you visualize what you need to do.

Although all of these tips for business blogging may seem overwhelming, they will help you create a framework to your blog that ensures that your content is timely and reaches your target audience. You’ll be amazed at the positive impact they have on your business and blog.

Just think of your post as the friendly neighborhood bulletin board where people can post their ideas and comments. This gives customers the feeling of the personal touch, even with big companies.

These guidelines are meant to encourage the average small business owner. Blogging platforms such as WordPress are extremely user friendly today. Anyone with normal intelligence and a half hour to spend each day can put up a blog, one that will drive business your way. And don’t forget to constantly check out your competitor’s blogs! Chances are you’ll be able to pick up some good stuff there, too.

The post Guidelines for Beginners at Small Business Blogs appeared first on SmallBizTechnology.

]]>
60057
How to Improve Your SMB Website Google Search Engine Ranking https://www.smallbiztechnology.com/archive/2021/11/how-to-improve-your-smb-website-google-search-engine-ranking.html/ Tue, 09 Nov 2021 14:00:14 +0000 https://www.smallbiztechnology.com/?p=59937 If you’re wondering why your small business website isn’t getting the kind of traffic you deserve, you’re not alone.  There are currently 1.8 billion websites on the internet today, and a good chunk of these sites are scrambling to get ranked on Google search engine results.  Out of the 71% of small business websites online […]

The post How to Improve Your SMB Website Google Search Engine Ranking appeared first on SmallBizTechnology.

]]>
If you’re wondering why your small business website isn’t getting the kind of traffic you deserve, you’re not alone.  There are currently 1.8 billion websites on the internet today, and a good chunk of these sites are scrambling to get ranked on Google search engine results.  Out of the 71% of small business websites online currently, 49% of this demographic invest in search engine optimization (SEO) strategies. 

While every small business website is different, the race to get highly ranked on Google is the same for every SMB owner.  Fortunately, there are steps you can take to rank highly on Google, but it takes time and you’ve definitely got to keep up on your technology research.  So if you’re concerned about your Google rank, and struggling for more traffic, read further.  We’ll share tips about how Google ranks your website in search engine results and what you can do to improve your odds in the SEO game.

Why Is a High Google Search Rank Important?

Most SMB owners are urgently seeking ways to get their site seen online. The best way to do this is to get ranked on the top of the first page of a Google search.  Google is responsible for 90% of search results, and therefore it’s a big contender when getting your website found online and gaining traffic from visitors.

There are a variety of ways to get highly ranked on Google, and we’ll discuss that in a minute.  But first, the important thing to know is getting that coveted top-rank spot on Google is crucial.  In fact, according to search engine results page (SERP) reports, 32% of searchers click on the first page of Google results, whereas a meager 17% take the time to click on the 2nd page and a whopping 3% don’t even bother to push on to the 3rd page of results.  With these sobering statistics in mind, you can clearly see how a high Google rank for your SMB website is critical.

How SEO and Google Ranking Factors Work

Savvy search engine optimization is the best way to get ranked as highly as possible on Google search results pages. There are two different types of ranking strategies – organic and paid. Organic search results happen through SEO tactics that you, as an SMB website operator, render yourself through on-page tweaks and satisfying Google criteria.  The only investment you need to make in organic traffic and search results is your own hard work (or hiring an SEO expert). 

Paid search results, as the name implies, involve pay-per-click advertisements that you pay for in order to boost your traffic. The most common example is Google AdWords, in which you pay for a campaign for your website ad to be featured on other websites, and Google searches.

Both paid and organic rankings on Google are governed by their algorithms based on metrics and criteria Google deems important.  In all, there are over 200 Google ranking criteria and factors – and some SEO experts suspect there are more, but we may never know all the tricks up Google’s sleeve in terms of how they assess which sites are ranked higher than others.  But that’s no cause to lose hope in your SEO game.  Read further for how you can improve your Google search result ranking.

Top Criteria Google Looks At When Ranking Your SMB Website

If your website isn’t getting ranked on the first page of a Google search result page, then there’s room for improvement.  Here are the top criteria Google looks for that you can implement on your SMB site to boost your SEO and Google search rank.

Site Speed:  One of the factors involved with ranking high on Google search results is having adequate bandwidth so your site speed is optimal.  You can boost your website speed by obtaining the best managed WordPress hosting services, or dedicated hosts.  These services provide security, fast website speeds, and many more benefits that can meet the approval of Google standards for getting ranked.  When you bear in mind that 68% of web surfers click out of a website that is too slow to load, then you know site speed is vital to your SMB website success.

Get Backlinks:  One of the top ways Google determines your site is relevant is how many backlinks you have. Backlinks are links on other websites that direct back to your website.  The more links Google finds on other websites that link back into your website, the better your rank will be.  You can get backlinks by asking website owners related to your niche for a link placed on their site.  You might also inquire if you can be a guest author and have a blog post on other websites with a link back to your website.

Keyword Factors:  This is a huge aspect of SEO that Google takes into consideration.  To get the tricky business of keyword optimization right, you’ve got to research the keywords or phrases that are relevant to your SMB website’s genre.  For example, if you sell baseball bats, do a Google search on highly sought-after keywords related to baseball bats.  Ultimately, you want high-demand keywords that are in low supply on the internet.  Once you collect this essential keyword data, you can begin building quality blog posts around these keywords.  Be sure to include keywords into the title, the first paragraph, in your image descriptions and sprinkled throughout your article.

Consistent Content:  Most SMB websites die on the internet vine because they aren’t offering fresh, new content on a regular basis.  Google looks for websites that are consistently adding new content.  This is essential for getting traffic to your website.  A blog section on your SMB website is crucial for getting ranked online.  Keep your content evergreen so that Google is constantly scanning your site.  This one thing is a giant in terms of boosting your rank on Google search.

Get Responsive:  Make sure your SMB website is responsive. This means your site needs to be easily viewable on any device.  Google started penalizing websites around 2015 if they were not mobile-friendly by ranking them lower on search engines.  If you’re using a WordPress platform, then get a WP theme that is responsive and mobile-friendly.  Currently, almost 70% of internet users view websites on their mobile phones. Therefore, if your site isn’t viewable on mobile phones, tablets, and desktops, Google will ding you for that, and your site will rank lower in search results.

The Last Word on Getting Highly Ranked on Google

Whether you opt for paid or organic traffic or even hire an SEO expert to help you with optimizing your SMB website, boosting your presence online is pivotal to your SMB success.  So if you’re fed up with low traffic and substandard search engine rankings, employ these tactics to optimize your site and start getting the sales you deserve. 

The post How to Improve Your SMB Website Google Search Engine Ranking appeared first on SmallBizTechnology.

]]>
59937
6 Reasons To Have an SMB WordPress Website https://www.smallbiztechnology.com/archive/2021/11/6-reasons-to-have-an-smb-wordpress-website.html/ Tue, 09 Nov 2021 11:00:15 +0000 https://www.smallbiztechnology.com/?p=59939 As a small business owner, you’re probably using every tool and resource at your disposal to get the word out about your products or services.  And very likely, your website is your biggest asset in doing just that.  Your small business online presence is your best opportunity to make a lasting impression on your customers. […]

The post 6 Reasons To Have an SMB WordPress Website appeared first on SmallBizTechnology.

]]>
As a small business owner, you’re probably using every tool and resource at your disposal to get the word out about your products or services.  And very likely, your website is your biggest asset in doing just that.  Your small business online presence is your best opportunity to make a lasting impression on your customers. Therefore, you’ll want to do everything possible to make your SMB site engaging, functional, and fast so you can boost the odds of landing sales online. That’s why you need an SMB WordPress website, because it provides all the advantages you need to accomplish your business goals.

Whether you’re building a website for your small business or thinking of a site redesign, WordPress (WP) can be your best ally in achieving your online business goals.  So, read further about how this platform can work for you, and why your business should run on WordPress.

Why More Small Business Owners Are Turning to WordPress for Their Websites

According to the most recent WordPress statistics, there are over 60 million websites online today currently using WordPress, and over 400 million people search WP websites each month.  Furthermore, almost 700 WP websites go live every single day. 

These impressive statistics confirm that WordPress gets the popular vote in terms of a go-to content management system, but why?  What makes WP so appealing to SMBs around the world? Here are a few advantages to WordPress that small business owners are raving about.

Big Features Small Businesses Can Afford

Most small business owners are under the impression their budget can’t handle all the frills and features as seen on mega business websites.  This simply isn’t the case.  WordPress is a free content management system (CMS) that packs a lot of power when it comes to adding everything your SMB needs to have a cutting-edge yet affordable website.

What’s more, WordPress is open-source, which means developers can contribute to WPs software. Because WP is so versatile and popular, developers create tons of plugins, themes, and widgets to meet every SMB need.  As of 2021, there are over 50,000 plugins for WordPress, and that means lots of bells and whistles for you to create a fully functional website.

A Reputation for Security

While no SMB website is bulletproof from hackers, WordPress comes pretty close.  Because WP is the largest and most used CMS system to date, they are invested in providing the best, top-notch security measures.  WordPress accomplishes this by constantly updating and improving their CMS for maximum security.  You can also further safeguard your SMB website by easily connecting with a secure WordPress hosting service.  This will ensure your site has optimal protection from hackers and technical meltdowns.

Other content management systems often require users to manually check for updates. That’s not the case with WP.  They have instant updates and conduct regular performance maintenance so you can be confident your site’s security is always up to snuff.  WordPress is also compliant with the most current international security practices and policies, whereas other CMS platforms are left wanting for such proactive security measures.

Super User-Friendly

By far, one of the best advantages of having a WordPress business site is its ease of use.  Even the least tech-savvy business owner will find WP features convenient, user-friendly, and super simple.  Furthermore, because WP is such a popular CMS, if you run into trouble with your WordPress site design, answers are just a Google search away.  

Additionally, a slew of WP themes are available that allow you to easily get the dynamic design and functionality you want for your business site.  Between plugins and WPs easy-to-use features, you can build a website without any knowledge of HTML or CSS coding.

More Than Just a Blog

It’s a common misunderstanding that WordPress is exclusively for bloggers. WP might have started out as a blogging platform in 2003, but today, WordPress has completely innovated upon its CMS to cater to a variety of site owners’ needs.  That said, WP does deliver the capacity for your SMB to have a blog, which is crucial to driving organic traffic to your website. 

In addition to adding a blog on your WP small business website, you can also incorporate other features such as membership modules, shopping carts, portfolios, discussion forums, eLearning capability, auction features – you get the idea.  Your ability to expand and branch out into various different sales modules is almost endless with a WordPress site. 

It’s Geared for SEO

SEO (search engine optimization) is a huge deal in getting traffic to your website. Thankfully, WordPress has SEO built into the platform.   Out of the box, WP generates meta descriptions and title tags for your posts and pages.  This allows search engines to detect your online content, which can potentially rank your SMB website higher on search engine results. 

But that’s not all.  WP works seamlessly with certain online tools and plugins such as Yoast, which helps you optimize your content to the max.  These plugins are crucial to making sure your posts and pages get ranked well in search engines. Furthermore, there are other helpful plugins available that help you with repairing broken links, 404 redirects, and no-follow checks.  If you don’t know what that means, that’s okay, because WP makes it easy to fix issues that commonly thwart website rankings on search engines such as Google.

A Community of Loyal Users

WordPress has been around for almost two decades.  Over that span of time, WP has built a loyal following. That means there are tons of committed fans of WP, and loads of forums dedicated to WordPress users.  This puts you at an advantage for getting answers, gaining insight, and learning more about WP from legitimate, experienced WP users.  Furthermore, it should be noted that WordPress has a long history, and therefore, solutions for any kind of WP question are easy to find online. 

The Last Word on WordPress

With its legendary security features and overwhelming popularity with pros and newbies alike, it should be clear that WordPress is an ideal solution for your SMB website goals.  The fact that WP is so convenient to use as well as adaptable and scalable means you can also grow your business website with WP without having to suffer from major overhauls as your business grows.  Lastly, WP is the choice content management system when you want full control over your business website, because it gives you the power to publish a site that functions fabulously and looks stunning.

The post 6 Reasons To Have an SMB WordPress Website appeared first on SmallBizTechnology.

]]>
59939
Overcoming Common Obstacles Of Managing International Teams https://www.smallbiztechnology.com/archive/2021/11/managing-international-teams.html/ Tue, 09 Nov 2021 08:00:07 +0000 https://www.smallbiztechnology.com/?p=59988 Expanding your business into the international arena? Managing international teams may present the following obstacles. International expansion is becoming an increasingly popular avenue for businesses to take. Companies that expand overseas have an opportunity to expand their market, reach broader audiences, increase brand recognition, stay ahead of the competition, and most importantly, boost sales. Naturally, […]

The post Overcoming Common Obstacles Of Managing International Teams appeared first on SmallBizTechnology.

]]>
Expanding your business into the international arena? Managing international teams may present the following obstacles.

International expansion is becoming an increasingly popular avenue for businesses to take. Companies that expand overseas have an opportunity to expand their market, reach broader audiences, increase brand recognition, stay ahead of the competition, and most importantly, boost sales. Naturally, that’s every entrepreneur’s dream; however, success doesn’t come easy. 

Of the many challenges of an international expansion, hiring and managing a global team is at the top of the list. As any business leader knows, cultivating a positive work environment is essential to employee wellness, morale, productivity, and customer service. However, when all or part of your team is overseas, it creates a new set of obstacles. Ultimately, entrepreneurs must identify their core issues and then implement practical solutions to achieve success. 

Common Challenges Of Working With International Teams

What are some of the difficulties that companies face when working with international teams? While challenges vary, here’s a look at some of the most common issues. 

Finding Top Talent

Hiring employees within your service area or country of origin is challenging. Yet, hiring global employees comes with a different set of challenges. Besides distance, differences in culture, employment laws, time zones, employee needs, and more result in an uphill battle for many business owners. 

Even after getting through all the red tape, the process of reviewing applications, screening applicants, and scheduling interviews is a daunting task. Depending on a company’s budget and experience, it can take weeks or even months to build an effective international team. 

Complying With Labor Laws

While employment laws can vary by state in the US, the differences are often minor, making it easy for companies to comply. Keeping up with labor laws in other countries is an entirely different beast. From differences in hourly work and compensation minimums to medical leave and cultural practices, businesses must ensure they comply with the demands of each country. 

Onboarding 

Once you’ve identified the appropriate candidates to join your international team, the next step is onboarding. During this stage, new hires get acquainted with the company culture, policies, and processes so that they can effectively perform their jobs. It’s a critical phase that can take several months to execute. However, when your new hires are dispersed geographically, it’s hard to develop a uniform strategy to ensure everyone is on the same page. 

Communication Barriers

How can you effectively communicate with employees that speak different languages? More importantly, how do they communicate with co-workers to complete projects? While learning the language can resolve the issue over time, learning multiple languages doesn’t happen overnight. Not to mention, trying to teach human resource representatives, supervisors, and English-speaking staff is expensive and time-consuming. Translation software isn’t always practical either, leaving business owners in a real pickle. 

Workflow, Collaboration, And Inclusivity

International teams are most successful when they feel included, collaborate seamlessly, and have an efficient workflow. Reaching this point comes with several obstacles: language barriers and cultural differences to technological experience and accessibility present challenges for international employees. If they can’t communicate with co-workers, don’t understand digital platforms, or have access to company tools and resources, it becomes impossible for them to do their jobs, let alone share a connection with the rest of the team. 

Practical Solutions To Managing International Workers

So, how can you overcome the obstacles listed above and successfully manage international teams? Below are a few suggestions. 

Outsource International Hiring and Onboarding

Failing to comply with the appropriate labor laws or hiring the wrong people can cost a business a lot of time and money. Ultimately, outsourcing your international employment needs to experts, like a PEO, is the most practical solution. Some companies will help you with everything from understanding national labor laws to hiring global employees. If necessary, they’ll even handle the onboarding process for you, saving you a lot of time and money. 

Consider International Managers

Another way to overcome many of the obstacles of managing international teams is to hire, outsource, or assign global managers. Having someone well-versed in the countries you’re hiring in can make the transition and management process more manageable. 

You can hire an international manager, outsource international management solutions to a third-party agency, or assign someone in-house to relocate and oversee global teams. International managers can significantly bridge the gap and cultivate solid teams since they know the language, business landscape, and culture. 

Understand And Support Cultural Differences

Employees want to work for a company that understands and supports their cultural differences no matter where they live. Do your due diligence to ensure that you, managers, and domestic workers clearly understand international employees’ values, customs, and culture. Support international teams by acknowledging and celebrating important holidays, providing space or time to engage in cultural practices, and creating a safe environment for employees to address any concerns. 

Tech Training And Accessibility

Companies must also consider technological differences in working with international employees. Depending on where they live, gaining access to high-quality internet, state-of-the-art computers, and other technical devices isn’t always easy. Not to mention, knowledge of specific programs and applications is limited. Therefore, businesses need to ensure that they provide international staff with suitable technology and training. 

Encourage Inclusivity

There’s nothing worse than having employees that feel like they’re not part of the team. That’s why businesses must encourage inclusivity across the board. There are plenty of technologies and strategies that can help employees get to know one another on a personal and professional level. You can host weekly virtual meetings, share contact information, encourage communication after hours, plan periodic events where teams can meet in person, and use team-building exercises to get everyone acquainted. 

Sharing special events or milestones, educating teams on diverse cultures, and even participating in cultural practices and holidays can help your staff understand, respect, and appreciate cultural differences. When everyone feels included, it automatically leads to a stronger, more efficient work structure. 

An international expansion is a dream come true for many business owners, but getting it isn’t easy. As having an efficient team is critical to the success of your expansion, entrepreneurs must find an effective way to build and manage employees from various destinations and walks of life. Although the process requires time and attention to detail, the solutions listed above can make this experience more manageable and improve your chances of success. 

The post Overcoming Common Obstacles Of Managing International Teams appeared first on SmallBizTechnology.

]]>
59988
Top Technology Driving the Modern Casino Industry https://www.smallbiztechnology.com/archive/2021/11/top-technology-driving-the-modern-casino-industry.html/ Mon, 08 Nov 2021 17:00:28 +0000 https://www.smallbiztechnology.com/?p=59935 Today, technology is a substantial driving force across all industries. One sector that has significantly benefited from advancement in technology is the gambling industry. Technology has transformed the development, deployment, and all other elements of casinos and gambling. This has resulted in the emergence of multiple modern casinos across the globe. By 2020, online casinos […]

The post Top Technology Driving the Modern Casino Industry appeared first on SmallBizTechnology.

]]>
Today, technology is a substantial driving force across all industries. One sector that has significantly benefited from advancement in technology is the gambling industry. Technology has transformed the development, deployment, and all other elements of casinos and gambling. This has resulted in the emergence of multiple modern casinos across the globe. By 2020, online casinos and the gambling industry’s market size increased to about 227 billion dollars. Here are some of the technological shifts transforming the modern casino industry.

Mobile Technology and Online Gaming

The most significant development in the casino industry is the introduction of mobile-friendly games and online casino apps. They enable players to enjoy their favorite casino games from anywhere, whether at home or while traveling. Mobile technology appeals to tech-savvy individuals or those who cannot access a land-based casino. There are even many gaming options for casual players who only have a few minutes to spare.

All modern casinos are now adapting this technology for a faster reach and to boost their growth rate. Based on predictions, the mobile gaming market will grow by 14% between 2020 and 2025.

Chatbots

Modern casinos utilized interactive chatbots to improve customer support. This is an interface that enables the communication between players and the online casino without human intervention. When an issue arises, the players can engage the chatbots to have problems resolved as soon as possible.

Chatbots reduce the need for support staff and speed up the resolution time. The gaming chatbot also gathers data from the player to create a personalized experience that promotes engagement. When playing immersive games, you can use the voice chatbot to make voice commands, for instance, when you need to purchase a coupon without affecting the gameplay.

More Sophisticated Modern Casino Software

Technology advancements in the online casino and gaming industry have also led to more updated gaming software. These developments are behind most improvements you see in the casinos today. Advanced software leads to better audio, visuals, improved graphics, and user-friendliness, boosting the overall gaming experience.

One significant concern among most online gamers is rigged results. Random number generators, RNG, the software behind casino poker video games, ensures fair gaming. Note that most online casinos get the software from third parties meaning that you are likely to find the same game in different casinos. Some even use more than two software providers, so they offer a wide range of gaming options.

Artificial Intelligence and Robotics

Artificial intelligence enables gaming developers to create innovative and more efficient gaming options. AI has led to the development of highly responsive and adaptive video gaming experiences. Developers now create non-player characters who have human-like intelligence to give players a real-world feel. Some of these characters even talk like humans. Artificial intelligence also helps increase the control of the game for the player. You can decide to slow the game to suit your needs.

Additionally, AI helps game developers create a realistic environment involving various scenarios, motives, or actions to improve the experience. Some developers also use AI to develop games that automatically evolve based on the player’s feedback, create new elements in the game, and even challenges. The characters in the game can graduate to different levels or even follow distinctive movement patterns. This way, players will feel more actively engaged in the game.

Virtual and Augmented Reality

The modern casino industry incorporates virtual reality and augmented reality to a great extent. Virtual reality gives players a 3D view of the games. The player puts on some goggles-like devices or electronic gloves that take them to a computer-generated environment with real-looking objects and scenes. This way, the user gets fully immersed in the game, which makes it more entertaining. You will feel as if you are in a land-based casino.

On the other hand, augmented reality makes the game more thrilling and entertaining. This technology utilizes the player’s existing environment and enhances it using real-time visuals and audio by using your device’s camera. Gamers can thus create their racing terrains, characters, and targets based on their surrounding environment. By utilizing this technology, online casinos enable players to have an illusion of being in an actual gambling environment while in the online world.

Live Casino Technology

Live casino technology offers gamers a chance to play against live dealers through an online resource. You can thus place your bet on a specific game while streaming the events live or play against other players in real-time. Some of the games you can participate in include live baccarat, roulette, poker, and blackjack. This technology combines real-life casino experiences with the ability to participate from your gadget while at any location.

Blockchain Innovations

Another important innovation within the casino industry is the use of cryptocurrencies. Today this is one of the safest ways to transact online. Most modern casinos accept cryptocurrencies like bitcoin as a form of payment. You can also collect your wins in the form of cryptocurrencies, which helps players remain anonymous. Since cryptos eliminate the need for a bank, they result in faster and cheaper transactions.

Cloud Gaming

Cloud gaming technology has revolutionized the casino industry. Rather than creating gaming systems that require substantial storage spaces, developers now tighten the load by uploading the games on cloud-based servers. This way, players won’t need to download the game or install them on PC or consoles. You can enjoy high-resolution gaming from a remote server in data centers from your device, provided that you have reliable internet connectivity.

Improved Security Protocols

Although fraud is a considerable threat to the casino industry, technological improvements focus on more substantial safety and security. For instance, facial recognition gives casinos access to the player’s front camera for continuous identity verification. They can thus spot any unusual activity on the account.

Other casinos use technology to spot underage players when setting up accounts. Through behavioral patterns, the system can identify addiction among players and freeze such accounts. The digital security techniques also limit the transactions to eliminate money laundering.

The Bottom Line

The modern casino industry is a big beneficiary of technological advancement. Besides improving the gaming experiences, technology helps casinos offer more efficient and personalized services to cater to the unique needs of the gamers. In the future, we will see more technological advances in casinos, making gaming more thrilling.

The post Top Technology Driving the Modern Casino Industry appeared first on SmallBizTechnology.

]]>
59935
Why Direct Mail Remains an Effective Way to Reach Customers https://www.smallbiztechnology.com/archive/2021/11/why-direct-mail-remains-an-effective-way-to-reach-customers.html/ Mon, 08 Nov 2021 14:00:19 +0000 https://www.smallbiztechnology.com/?p=59933 Did you know that the method you choose to reach your target audience will determine if you meet the goal for which the communication is intended? In this age of the digital revolution, direct emails may seem outdated. After all, most people prefer to stream videos online rather than watch TV. These modern trends have […]

The post Why Direct Mail Remains an Effective Way to Reach Customers appeared first on SmallBizTechnology.

]]>
Did you know that the method you choose to reach your target audience will determine if you meet the goal for which the communication is intended? In this age of the digital revolution, direct emails may seem outdated. After all, most people prefer to stream videos online rather than watch TV. These modern trends have influenced business owners to focus more on online marketing, overlooking the potential benefits of direct emails. While it may seem like direct emails have no place in the modern business environment, experts advise business owners not to write them off just yet, citing that they are still effective in getting customers to respond.

Before we go further, it’s essential to highlight two distinct types of direct mail solutions: solo mail and shared mail. Shared mail involves advertisers coming together in a single piece of mail to reach the same audience. In contrast, solo mail represents a single business entity.

High Return on Investment (ROI)

You probably don’t believe that direct emails can yield a higher ROI than online display and paid search ads. As far-fetched as it may sound, it is true. Statistics indicate that direct mails are almost as effective as social media marketing, with the latter being only a single percentage ahead. This means that a business that uses direct mail alongside other marketing strategies will likely achieve high conversions. One study found that most donations received by non-profit organizations come from direct mails. Research has also established that over 80 percent of millennials love receiving mails and are more likely to respond to direct mails than other generations. Millennials are said to favor physical media over other media channels.

Cost-effectiveness

For-profit businesses are always looking to improve their profit margins by reducing operational costs. Some marketing methods can be very costly. Direct mail is a cost-friendly way of reaching customers. It does not need investment in terms of money, digital infrastructure, and technical knowledge compared to other methods such as paid search. You only need a good copywriter and designer to help craft your emails. Some organizations resort to shared direct mail marketing over solo direct mail marketing to save on costs. This is because the difference between shared and solo mail marketing lies within the costs involved.

Versatility

Direct mails can be sent in different formats. Depending on what you desire to communicate to your customers, you can send direct mails in various forms such as newsletters, magazines, postcards, catalogs, and brochures, among others. It means you have a range of options to choose from for various purposes. For instance, if you want to inform your customers of your new line of products, you can use a brochure to provide your audience with the product specifications. Direct mails in the form of company newsletters effectively establish and maintain long-term relationships with customers and improve their loyalty. Direct mails can also collect vital information from customers through questionnaires and surveys sent to them. The results can be analyzed and measured against targets and goals. Direct mails are perfect for newly set-up businesses hoping to generate quick revenue and capture customers.

Personalization

Personalization is critical in marketing because it boosts customers’ experience. Research shows that customers are more likely to be associated with businesses that provide personalized experiences. Experts also suggest that personalized recommendations attract more conversions than non-personalized offers. Direct-to-consumer mails offer an opportunity for business owners to personalize the messages they send to customers. A well-personalized marketing campaign is likely to spark interest among customers who become more receptive when they feel valued and respected. As a business owner or manager, you must segment your audience and understand each segment to know what content attracts them.

Targeting

Customers have different characteristics. Hence, their needs, expectations, and demands also vary. With direct mail marketing, you can target your audience based on their past purchases, demographics, such as age, income levels, level of education, etc., or psychographics, such as interest, hobbies, and consumption patterns. Good practice within an organization is to keep a list of customers who share some characteristics. It is also crucial to keep a list of customers who have previously responded to marketing messages, such as those who have filled our warranty cards or requested more information. Readers can be targeted through direct mails with messages tailored towards their needs, behavior, and expectations. Because customers have demonstrated willingness to buy products or be associated with your brand, they should be prioritized with direct mails.

Stealth Marketing

As opposed to methods of marketing, direct mail marketing allows business owners to build campaigns without drawing the attention of competitors. Other online marketing methods have loopholes that rivals can ‘spy’ on you, but direct mail is impossible. In contrast, They cannot know the scale of your campaigns, how often you market to customers and the strategies you use. They will not know what your conversions are, so they cannot copy your strategy. This way, you stay ahead of the game in keeping your existing customers and acquiring new ones.

Scalability

You can quickly scale your business through direct mails. This is possible when you continuously test additional lists of prospective customers. Out of these, you find responsive lists to build marketing strategies to grow your business. Hence, as a business owner, you must actively seek new ways to target your prospective lists.

Final Thoughts

The above benefits achieved through direct mail can result in higher leads and sales. The method is quick, easy, cost-effective, and offers a high return on investment. It begins from identifying your audience, strategizing on the process, and hiring a good marketer who understands customer experience dynamics. It is also essential to put in place a system for tracking and measuring the performance of your marketing efforts. In the post-pandemic era, many customers spend more time at home and equally have more time for your direct mails. This is the time to get it right with your direct mail tools. Efforts should be geared towards finding new innovative ways to keep customers engaged and more interested. The goal is to win. In contrast, their loyalty.

 

The post Why Direct Mail Remains an Effective Way to Reach Customers appeared first on SmallBizTechnology.

]]>
59933
Logistics, Operations, and IT: Here’s What New Entrepreneurs Need to Know https://www.smallbiztechnology.com/archive/2021/11/logistics-operations-and-it-heres-what-new-entrepreneurs-need-to-know.html/ Mon, 08 Nov 2021 11:00:26 +0000 https://www.smallbiztechnology.com/?p=59931 When you get started with a new business, there are a lot of things you are not going to know. That’s okay because it is impossible to know everything before you get the ball rolling. It is also impossible to eliminate all mistakes you are going to inevitably make. You are going to have to […]

The post Logistics, Operations, and IT: Here’s What New Entrepreneurs Need to Know appeared first on SmallBizTechnology.

]]>
When you get started with a new business, there are a lot of things you are not going to know. That’s okay because it is impossible to know everything before you get the ball rolling. It is also impossible to eliminate all mistakes you are going to inevitably make. You are going to have to cut yourself a little slack. Realize that grizzled veterans with MBAs don’t know everything either. Some of the most catastrophic errors in business history took place at the hands of experts. 

If you are not an MBA holder with tons of experience in the business world, you already know that there are things you don’t know. That could actually give you a small advantage because you are aware of your shortcomings, and are far more likely to seek help when it is needed. When you run into friction, you are not just going to forge ahead and try to get by on bluster and false confidence. You are not going to proceed as if you already know everything. You are going to sit down and take a look at the aspects of business for which you need expert advice. That will be your shield against most of the bad things that threaten your success.

Three areas of business you will not be prepared for are logistics, operations, and IT. Most people are aware of how much they don’t know about technology. They know they need technology help. You likely need even more technology help than you think. The other two categories have a lot of hidden complexities. It is possible that you think you know more than you do about those subjects. Before you launch your grand opening, here are a few things you need to know about the things you don’t know as well as you think you do:

Logistics

There is more to logistics than affixing postage to a box and handing it off to a delivery person. That is to logistics what correct spelling is to writing. It is merely the tip of the iceberg. If you really want to understand it, you have to consider all the ways your business can lose money when it is done poorly.

Your best bet is to find someone who can help you with full-service logistics consulting. The following is some of what you can expect:

  • Assessment of your current contract and 3PF wish list
  • Direct negotiation with the incumbent or evaluate the market via RFP
  • Ensure provider accountability

The first two are directly related to saving you money. The third is explained by the makers of Shipware in the following manner:

By working Service Level Agreements (SLAs) into your contract, we hold your 3PL or 3PF accountable to measurable service and performance standards. This way, you can ensure operational efficiency in your supply chain and logistics processes

Did you know that you might be eligible for discounts, refunds, and credits from your shipping provider? If you are handling your logistics by yourself, you could be losing a lot of money that is due your business. 

You also need to consider warehousing and fulfillment. You can’t do it all yourself. And you can’t compete with Amazon without help. Consider hiring a consultant to audit and assess your warehouse facilities. A logistics consultant can suggest improvements such as utilizing dedicated pallet racks for better organization, or they may recommend a more efficient inventory management system.

You might also consider third-party fulfillment opportunities that handle the warehouse and inventory component for you. With the right software and partners, you can offer your customers much of what they are used to with Amazon while managing your inventory in a way that maintains profitability. You can spend the next several years of lost opportunity to figure it out on your own. Or you can bring in the experts and give your business the boost it needs.

Operations

The key to ops is recognizing the type of business you have, and knowing its operational priority. For example, a service business operations focuses on getting the most out of both the front end and back end portions of the business. The front end is about consumer-facing processes such as delivery, customer service, technical support, and the like. The back end is more about proper staffing and training as well as keeping the operation on budget. 

The challenge for the operations officer is to improve the entire system for greater efficiency and profitability. This is done by measuring performance, keeping up with the latest trends, and finding ways to streamline processes. If your company has 50 or more workers, you should have someone looking out for business operations who knows the territory.

Technology

Do you know what a server is? How about SaaS? Cloud computing? BI? HRM? We could go on this way for a long time. If you have to look some of this up, there is a good chance you need some help with tech if you are planning a company with over 50 workers. 

Even if you are planning something smaller, you need to know about business networks and how they differ from the broadband you use at home. Making the right call regarding internal and external networks can make or break the security of your business. You need to know which systems to air gap and which to allow communication with the internet. An air-gapped system is one where no connections to external networks are possible. Systems with client data such as stored credit cards should not be accessible by systems connected to the open web. Your system backups should be air-gapped from everything else so that you have a hedge against ransomware attacks.

There is also the matter of data security. Whether or not you are aware of it, there are people trying to get into your data right now. And they are much better at getting to it than you are at keeping them out of it. Your clients’ data deserves more protection than some consumer software you picked up from the discount rack of a big box store. 

You don’t need to know everything before you can safely start your business venture. But understand that some gaps in your knowledge can be more costly than others. Get expert consultation when it comes to logistics, operations, and technology for your business. 

The post Logistics, Operations, and IT: Here’s What New Entrepreneurs Need to Know appeared first on SmallBizTechnology.

]]>
59931
Tips for Building a Small Business Website on a Budget https://www.smallbiztechnology.com/archive/2021/11/tips-for-building-a-small-business-website-on-a-budget.html/ Mon, 08 Nov 2021 08:00:57 +0000 https://www.smallbiztechnology.com/?p=59942 Whether you’ve started a small tech start-up or a brick-and-mortar café, your business needs a website. It used to be that websites were very expensive to build and equally difficult to manage. However, that is no longer the case. These days, every business can have a website that is both sleek and informative. After building […]

The post Tips for Building a Small Business Website on a Budget appeared first on SmallBizTechnology.

]]>
Whether you’ve started a small tech start-up or a brick-and-mortar café, your business needs a website. It used to be that websites were very expensive to build and equally difficult to manage. However, that is no longer the case. These days, every business can have a website that is both sleek and informative. After building a great website, you can utilize it to promote your products and bolster your marketing process with search engine optimization (SEO) and engaging content. Keep reading below to find tips for building a website on a budget.

Do-It-Yourself

Gone are the days that you have to pay a professional website builder to create a website for your small business. They will typically charge you a lot for their expertise and pedigree. When you are starting or running a small business, it’s necessary to keep your overhead low. This is why you should build the website yourself. Luckily, there are plenty of tools to help you build an aesthetically pleasing, informative, and stylish website.

For example, using a wuality WordPress hosting service gives you all the tools you need to create a unique and effective site. You won’t just be able to create a site that has all the information consumers need about your business, it will also ensure that users receive a fast, secure, and reliable website experience. 

Furthermore, client management and billing tools allow you to expand your business with online sales and metrics. Whatever your brand, product, service, or business model, a do-it-yourself website will offer everything you need.

Costs To Pay Attention To

There are quite a few costs of building a website should you go a little further. The first cost that you need to think about is the domain. You want to have a unique website link that represents your business. It should be clear and concise. To purchase the perfect website domain, you will have to pay for it. The website infrastructure comes next. This is the money you pay a site like WordPress to provide the infrastructure you need to get started.

You can also pay professionals to build a custom site from the ground up, but it’s a lot cheaper to pay a company that enables you to do it yourself. Website builders are very helpful and affordable. If you plan on publishing a lot of content, you might also want to pay someone to come up with a content management system that best suits your needs.

Beyond the website infrastructure and domain, you should think about the associated art and design. While you can build the website on your own, professional and unique logos and graphics for your brand should be outsourced to a professional. Original and eye-catching graphics are important to creating a cohesive art style and business marketing strategy. Beyond art, graphic design, and logos, you can pay a photographer to take pictures for your website. Photos are a great way to get your business noticed.

Design templates are another item that you could pay for. Website builders have templates available to you for free, but if you want something custom you can pay extra for an original template. Finally, email templates offer readers, subscribers, and customers a way for them to contact you. While building a website with a company that provides the tools for you to create a unique and compelling site, there are plenty of ways to invest in your small business online. Depending on what you want and need for your website, putting in the extra money could pay off.

Website Content

Of course, when you are building your business’s website you will need content. You could write it yourself, but if you pay a professional copywriter who is skilled in SEO, then your site may really grow. One way to utilize digital marketing on your website is to publish a frequently updated blog that targets specific keywords, demographics, and links back to your products and services.

Website content should include all of the information about your business, products, and services. You can include a home page, an about page, an FAQ section, and other helpful information. A blog is another way to expand your audience by using keywords, hyperlinks, metadata, and informing people about what you are offering. You might think that website content is an ancillary part of building a site, but in fact, it is one of the most important parts of the process.

Plug-Ins

A website builder, extra art and design, as well as website content are enough to build a great site for your small business, but there are also plug-ins you can use to expand it. With plenty of tools to easily manage your promotion of a web store or blog, it’s possible to create exactly what you envision for your company’s site. Get in contact with your customers, promote deals, and make announcements with different plug-ins. You can also collaborate better and work towards improving the site.

Maintenance & Updates

Finally, the last step of building a website for your small business is to update it and maintain the platform. The costs will be less than building the website in the first place, but you will also have to renew your domain and pay for the website builder every month. 

One thing is for sure—every small business needs a website. It’s necessary to promote your brand, services, or product while using the digital space for marketing opportunities. You want your customers and loyal followers to have a central place to visit and a website to tell their friends about. It doesn’t matter whether you’re opening a restaurant or have big dreams of turning your start-up into the biggest tech company in the world, a website is a good place to start. Even if your business is just you and your talents, creating a beautiful and accessible site is pivotal to growth. 

The post Tips for Building a Small Business Website on a Budget appeared first on SmallBizTechnology.

]]>
59942
Truths About Marketing After the Pandemic https://www.smallbiztechnology.com/archive/2021/11/marketing-after-the-pandemic.html/ Sat, 06 Nov 2021 16:00:47 +0000 https://www.smallbiztechnology.com/?p=60025 The Covid-19 pandemic has thrown everything off in the field of marketing. The rules that are in place no longer function as they once did. It’s safe for us to say that the year 2020 was like none other, and 2021 is also proving special and challenging. As marketers look to build brands, next year […]

The post Truths About Marketing After the Pandemic appeared first on SmallBizTechnology.

]]>
The Covid-19 pandemic has thrown everything off in the field of marketing. The rules that are in place no longer function as they once did.

It’s safe for us to say that the year 2020 was like none other, and 2021 is also proving special and challenging. As marketers look to build brands, next year may be challenging as well. What’s the way that marketing is being reinvented after Covid-19?

The ability to ask and answer these questions is crucial for marketing success throughout the coming months and years. In the past several months, there have been many comparisons. We’ve learned a lot in this one year of massive transformation.

Here are some truths from the past, as well as newer truths that have replaced them.

1. The old saying still goes: Marketing starts by knowing your client. Add in a new reality: Marketing starts with understanding your customer segment.

The Covid-19 pandemic confirmed that marketing must be more customer-specific. It requires a thorough understanding of the reality of the market country by country, state by state, zip code by zip code. For restaurants, banks, or retailers, it could be a matter of tailoring the communications store for each store.

We’ve realized that marketing messages must be personal and relevant, corresponding to the individual’s needs and beliefs. And not the influence of demographics such as gender and age. Making a human, personal connection with any commercial communication requires the definition of consumers as segments.

The EY Future Consumer Index, which has conducted five rounds of research with 14,500 participants across 20 countries since the outbreak of the pandemic, has identified five distinct cohorts of consumers:

  1. First, affordability (32 percent of customers): Living within their budget and means, not focusing on brand names and more on the functionality of their products.
  2. The health first (25 25 %): Protecting their health (especially from the pandemic) as well as that of their families, by choosing items they believe to be secure and minimizing the risk in the way they shop.
  3. Planet First (16 percent): Trying to minimize their impact on the environment, and purchasing brands to reflect their values.
  4. Social first (15 15 percent): Working together to benefit the community purchasing from companies that they consider to be transparent and honest.
  5. The first experience (12 percent): Living in the moment and making the most of every moment and often making them more open to new brands, products, and experiences.

Utilizing personas and segmentation of customers can provide more insight into marketing strategies for media and innovative methods. And even better is that these insights are able to provide the complete customer journey.

2. Older truth: You have to compete with your marketing rivals. The new truth is that you compete with the most positive experience your client ever had.

Consumer expectations were already rising prior to the Covid-19 pandemic. Gen Z was raised with technology that was seamlessly woven into their daily lives. Direct-to-consumer companies (such as Glossier or Parachute) were already conditioning us to expect a level of hyper-personalization as they were particularly adept with our personal data.

However, when the pandemic struck the technological transformation increased exponentially.

This resulted in rising consumer expectations of what businesses could provide them with. The consumer expects more than a simple digital transaction, say marketing experts. With the advent of companies having their customers’ personal information, they are looking for personalized, anticipatory experiences throughout the customer journey.

Companies should implement three steps to ensure their services meet their customers’ ever-growing expectations:

  1. Create brand scores as a crucial KPI for all customers in the company, and ideally use real-time analytics instead of an image looking backward from an earlier date.
  2. Develop the proper information and technology marketing foundation to help support the most critical use cases across your customer’s journey.
  3. Affiliate goals of both individuals and collectives across the entire customer journey. Any gaps in functional silos such as sales, marketing, or customer service are not visible to the end-user.

3. An old truth that is still true: Your customers want to know you’ve got what they want. The new truth for marketing is that customers are expecting you to provide exactly what they need.

If the bar continues climbing, we should strive toward a new customer experience — from both a B2C as well as a B2B context. Today, consumers expect that any experience they have will be seamless, timely, informative, and asynchronous. That is, they’re focused on receiving what they want whenever they want it. They will not let anything distract them.

Companies need to put marketing data and technology at the center of their business.

This could mean incorporating some level of machine learning or artificial intelligence in the mix. Why is that? Because data allows us to provide more relevant experiences that span one or more that comprise the four Cs:

  • Content (that could be delivered via mobile apps or emails);
  • Commerce (such as physical retail, e-commerce, or the hybrid experience);
  • Community (such as gathering B2B buyers in a virtual trade fair or hosting an online webinar on home repair for consumers) as well as
  • Convenience (like giving consumers coupons or other benefits of the loyalty program).

Nowadays, the majority of 4Cs are offered in “one-size-fits-all” strategies. However, consumers demand more personalization. Businesses are required to utilize more data and information to improve their decision-making.

Increase the relevance of your interactions with customers. Build more human connections with their brands.

4. The old adage: Courting customers is similar to dating. The new fact: Customer service is the online world of dating.

For many years, marketing was mostly focused on buying massive coverage or targeted for the highest rates for media and hoping to make money from it. In essence, it was similar to going to every bar or party you could, hoping you’d meet that perfect person. It was a place of serendipity, spontaneity, and, frankly, many meetings with friends.

Start online dating and swiping through apps. Today, finding your ideal person could be less than luck, and more about algorithms and data.

In terms of marketing, we’ve witnessed the shift from branding marketing to expand reach and performance marketing to create leads. The rapid growth of digital channels only amplified the trend. Get ready for this trend to continue and sharpen.

The post Truths About Marketing After the Pandemic appeared first on SmallBizTechnology.

]]>
60025
Tips to Enhance Your Financial Position https://www.smallbiztechnology.com/archive/2021/11/enhance-financial-position.html/ Fri, 05 Nov 2021 06:30:06 +0000 https://www.smallbiztechnology.com/?p=60013 It doesn’t take a higher-paying job or a hefty sum to improve your financial position. Many find managing their money is all that’s needed. It doesn’t take a higher-paying job or a hefty sum from a friend to improve your financial position. Many people find that the ability to manage their money is all that […]

The post Tips to Enhance Your Financial Position appeared first on SmallBizTechnology.

]]>
It doesn’t take a higher-paying job or a hefty sum to improve your financial position. Many find managing their money is all that’s needed.

It doesn’t take a higher-paying job or a hefty sum from a friend to improve your financial position. Many people find that the ability to manage their money is all that is needed to lower their expenses. It also improves their capacity to save and invest and meet financial goals that were once thought impossible.

If you think your finances are in a bind without a way out, there are plenty of options to make things better. Here are seven ways to help you get started.

1. Keep track of your spending in order to increase your financial stability.

If you’re not sure of the amount you’re spending every month, there’s a good chance that your personal spending habits are in need of improvement.

A better way to manage your money begins with a better understanding of your spending. Utilize a financial management program such as MoneyTrack to monitor spending across various categories. Discover the amount you spend on things that aren’t essential such as dining or entertainment. Or Starbucks.

Once you’ve mastered the habits you’ve been practicing, you’ll be able to create a plan for improvement.

2. Set up a realistic monthly budget.

Compare your spending habits for the month along with your take-home income for the month to establish a budget.

It’s not a good idea to set a budget based on radical changes. Create a budget that’s compatible with your spending and lifestyle habits.

A budget should be seen as a means of encouraging healthy habits. For example, cooking more at home will give you a realistic chance of being able to meet your budget. This is the best way to manage your money.

3. Start saving, even taking some time.

Create an emergency account that you can draw from when unexpected circumstances occur. Even if your contribution is tiny, this fund could protect you from dangerous situations that require you to take out loans at high-interest rates or even be in a position where you are unable to pay your bills in time.

Additionally, you should contribute to general savings accounts to increase your financial security in case of an unexpected job loss. Make automatic contributions to your bank to increase the amount of money in this account and help you keep the habit of saving funds.

4. Make sure you pay your bills on time each month.

Making sure you pay your bills on time is a simple method of managing your money efficiently, and it has many benefits. You can avoid charges for late payments and it helps you prioritize your spending. A solid history of timely payments will also boost your credit score. It may lower the interest rates you pay.

5. Cut down on the recurring costs.

Do you have subscriptions to services that you don’t use? You can easily forget regular subscriptions for streaming services as well as mobile apps that debit your bank account, even if you don’t frequently use these services.

Check your expenses for costs similar to these. Think about cutting off unnecessary subscriptions so you can keep more cash each month.

6. Make sure you have enough cash saved to pay for large purchases.

Certain types of debt and loans can be beneficial when it comes to important purchases. For example, the purchase of a home or vehicle that you require in the present. But for other major purchases cash is the most secure and affordable buying alternative.

If you make your purchase with cash, you’re avoiding making interest payments and creating a loan that will take months, or usually, years to repay. While you wait, the saved cash can be deposited in an account and accrue interest. This can then be used toward your purchase.

7. Begin to develop an investment plan.

If your capacity to invest isn’t great, even small investments to your investment accounts can allow you to use the money you earn to generate additional income.

Find out if your company provides a 401(k) match that basically functions as free cash. You might want to consider opening a retirement account or another savings account.

The road to better financial management begins with changing your personal routines. Certain changes may be more simple for you than others. If you keep a positive attitude towards this change you’ll be able to develop amazing financial management skills that will last for the rest of your life. And in time you’ll have more cash in your pockets.

The basis of effective budgeting is a strong budget. Start creating your own budget by downloading any online financial guide tutorial today.

The post Tips to Enhance Your Financial Position appeared first on SmallBizTechnology.

]]>
60013
How to Spot and Eliminate Data Silos https://www.smallbiztechnology.com/archive/2021/11/data-silos.html/ Tue, 02 Nov 2021 13:58:10 +0000 https://www.smallbiztechnology.com/?p=59994 Data is the new currency in our increasingly online world. Both businesses and individuals are coming to a better understanding of the value of data. Many are taking steps to simultaneously lock it away from prying eyes through hardened security but also have it readily available when needed. Those two goals may at first seem […]

The post How to Spot and Eliminate Data Silos appeared first on SmallBizTechnology.

]]>
Data is the new currency in our increasingly online world. Both businesses and individuals are coming to a better understanding of the value of data. Many are taking steps to simultaneously lock it away from prying eyes through hardened security but also have it readily available when needed.

Those two goals may at first seem to be at odds with one another, but that’s not true anymore. New software and hardware solutions make it increasingly simple to identify an authorized individual. This can be done by username and password but also by cell number, face scan, and thumbprint.

These improvements in user identification are running in parallel with a growing need for enhanced customer service. In our digital age, people are far less likely to cooperate with outdated processes. Nor should they be asked to do so.

What exactly is a “data silo?”

A data silo is best defined as a valuable set of data collected by one department within an organization but not shared with others. Very rarely do these silos develop out of a need for extreme security and protection. Far more often, data silos are a legacy of outdated systems that simply kept running untended.

Why are data silos such a bad thing?

Sometimes, a data silo can be the intentional result of an individual or group of people misguidedly attempting to become “indispensable.” They see giving unrestricted access to their resources as a threat of some kind. Whether the underlying cause is something that just organically developed over time or slightly more nefarious, data silos breed mistrust. They hamper overall efficiency and contribute to a lack of transparency.

Data silos keep people in the dark. Management is left to operate by hunches as no one has a complete picture of how the company is doing. This in turn leads to poor decision-making which does nothing to alleviate any trust issues. Collaboration falters when departments engage in turf wars. Customers have a degraded experience with your company. They must frequently share identical information with multiple representatives.

Data silos are known for being only as accurate as of the person or persons left in charge. Since only a privileged few can manipulate the data, there is no opportunity for someone in another area to spot a mistake or make a correction. Housing multiple data sets — many of which contain similar or identical information — adds to the operating costs of any business. Siloed data is not useless, but neither is it optimized.

How do I find these silos?

The trick to spotting data silos is as simple (and as difficult) as paying attention to internal processes with “new eyes.” In many settings, data silos have become part of the everyday routine, as ubiquitous as office furniture. Here are some questions you can ask yourself as you seek to uncover information logjams.

  • Are there any processes that stall out for lack of access to information?
  • Where and when are employees running into duplicate or conflicting information?
  • Are there routines in place that require entering the same information more than once?
  • Have we ever had to stop what we were doing to call someone who was out of the office?

Asking these types of questions can help you and other employees push past underlying assumptions. Those assumptions have helped give rise to data silos in the first place.

Another good tactic your teams can use is to pay attention to those times when they experience excellence in information availability balanced by security. Seeing how other companies keep their data sets talking to each other in real-time can call attention to areas where your business might be lacking.

What can I do to eliminate data silos?

The simple answer to eliminating data silos is getting your systems all talking to one another seamlessly. That’s most often easier said than done. However, hang onto that metanarrative as your people encounter snags. In most cases, the overall goal will be to eliminate data hoarding in outlying areas of your company and bring them all together under one roof.

Implement an all-in-one-place data management tool.

Some people balk at the idea of having all of their sensitive data housed in one location. However, this is a holdover from the days when the crash of one hard drive could take down a business for days if not weeks. Centralized servers — both secure and reliable — make it possible to gather all of your data in one place. You can then manage levels of access with a high degree of granularity.

There are many outstanding data management tools on the market today. Listing and evaluating them would be a daunting task and is beyond the scope of this article. Not only that but patches and software upgrades are being released every week.

The trick is to commit to a period of evaluation — six weeks, six months, whatever — and learn as much as you can from vendors and other resources as you can. At some point, you’ll want to pull the trigger. Don’t become paralyzed by promises of “new and exciting” products that may or may not be released on time.

Use applications with built-in integration mechanisms.

As your company moves forward with tearing down its data silos, be sure that any new investment in hardware or software solutions allows for the future integration of other methodologies. Any system that insists on nothing other than a single, proprietary solution is probably not a good bet. You won’t want to find yourself beholden to any single architecture or vendor. This is a set-up for being held hostage somewhere further on up the road.

As you look for applications and systems that promise to connect your silos and centralize your data sets, be cautious. Make sure to ask about the availability of application programming interfaces (APIs) that readily permit the use of other solutions. Those solutions can be proprietary to another company or open-source.

Reward collaboration.

Many organizations have employees who view access to certain information as a privilege unique to their position.

One telltale sign of someone who has a vested interest in maintaining data silos is the phrase “my data.” This phrase most often rolls off the tongue when the time is at hand to integrate systems. This type of thinking is certainly to be discouraged.

However, you’ll likely make more headway in your organization by publicly praising examples of collaboration and cooperation with regard to integrating data systems.

When teams that don’t normally work together demonstrate initiative in moving the company forward through breaking down data silos, be sure to call attention to these efforts by rewarding them. Rewards can include financial incentives and perhaps even promotions. The key is to make sure that everyone “gets it” that your company is actively moving away from information hoarding by treating it as a relic from another age.

When it comes to outdated information, purge, purge, purge.

Your integrated solution will only ever be as good as the data that gets uploaded to it. With that in mind, any effort to break down a data silo must have as its first step the systematic cleaning of the data housed within. While you may be able to write scripts to help root out incomplete, inaccurate, or outdated information, nothing beats an experienced set of eyes for cleaning data.

You may find you have employees that are somewhat reluctant to purge data out of concern for losing records. One way to get around this objection is to have your IT department set up a “sandbox” or staging server where multiple backups are made per day. Whatever you can do to embolden your people to purge bad data, it will be worth the effort when those data records are ultimately uploaded to your new integrated software solution.

Wrapping Up

The most challenging aspect of tearing down data silos is most often human, not technological. As you begin to tackle this task, you are almost certain to run into one or more employees who are reticent. This is to be expected. Many people get nervous in the face of systems changing.

To the extent that this is completely true, assure your staff that no one’s job is on the line. In fact, you’re hoping that the elimination of data silos will ultimately lead to improved productivity, a better customer experience overall, and perhaps even more jobs.

The post How to Spot and Eliminate Data Silos appeared first on SmallBizTechnology.

]]>
59994
Hackers Hope to Harm You with Their Hype https://www.smallbiztechnology.com/archive/2021/11/hackers-hype.html/ Tue, 02 Nov 2021 02:17:46 +0000 https://www.smallbiztechnology.com/?p=59991 Scroogey Hackers are ramping up for holiday hacking. What can you do to prevent these cyber sneak thieves from spoiling your holidays? ‘Tis the season . . . Halloween is over. Thanksgiving will be here in the wiggle of a turkey’s wattle. And then the insanity really begins. Every business will become a madhouse this […]

The post Hackers Hope to Harm You with Their Hype appeared first on SmallBizTechnology.

]]>
Scroogey Hackers are ramping up for holiday hacking. What can you do to prevent these cyber sneak thieves from spoiling your holidays?

‘Tis the season . . .

Halloween is over. Thanksgiving will be here in the wiggle of a turkey’s wattle. And then the insanity really begins.

Every business will become a madhouse this year as labor and material shortages threaten profit margins. This means, among other things, that security issues may have to take a back seat during the holiday rush. And that’s something that hackers are beginning to realize and relish.

Like vultures hovering over a desert landscape, hackers are always looking about to find the weak and vulnerable. Those whose defenses are diminishing. When a vulture finds a starving animal ready to collapse it settles down next to the poor creature and waits patiently for its chance to feast.

So it is with holiday hackers. They are waiting in the cyber shadows. Searching for defective firewalls. Probing for any security inconsistencies. And when they find a security system that is not being guarded constantly, they settle down to wait. Because they know that sooner or later that particular system will become vulnerable and then they will strike. Whether with ransomware, virus, or some other kind of malware, they will rip apart their victim and begin their grizzly cyber feasting.

Penny pinching is the hackers’ best friend.

Many were hoping during the 2020 holiday season that by 2021 the pandemic would be under control and sales and production would be back to normal. That wasn’t the case.

COVID-19 is proving to be almost intractable. So once again merchants, business people, technical support, and many other branches of online industry and commerce find it necessary to cut corners. Or start massive lay-offs again. Owners and operators of businesses, both small and great, are loath to ring in the holidays by ringing out any more employees.

At this time of year, that’s always generally bad press. And so companies look to other expedients to bring down operating expenses.

Sadly, one of the expedients most often used is to slash security budgets. This means that even though the latest security technology will stymie the most advanced hacking team, it can only be effective if it is paid for and installed.

Employers are not doing their employees any favors by skimping on security. A small business that is brought down by a cyberattack has to send everyone home for a month or more. As they try to regain control of their system, this is not a holiday present that anyone will appreciate.

The fact of the matter is that employers could serve their staff better by lowering their hours and raising security defenses, if need be, in order to keep everyone gainfully employed. Most companies make the majority of their sales during the Holidays. If their computer systems are down because of a hacking issue during this crucial time they may find it hard to recover from this critical blow.

Don’t give hackers any gifts this holiday season.

Make things hard for the black hats this holiday season. Stay on top of your cyber security, people. See to it that they are at their posts 24/7, as they are paid to do.

It may surprise some small business owners to know that holiday scheduling for security people can be very much a hit or miss proposition. Everyone wants to go home for the holidays. Grandma’s turkey with chestnut stuffing is calling. Hanukkah is pulling families to be together in the glow of the menorah.

Security workers want to forget about security during Christmas time and rejoice with peace on earth, goodwill towards men, instead of reinforcing firewalls. And of course, New Year’s is the least sober holiday on the calendar. All this means that scheduling adequate security shifts during the upcoming festive season can drive managers crazy. They are apt to cut corners by understaffing. And even the staff that is on duty is going to be distracted by a continuous round of office potlucks and other diversions.

So it’s up to the top tier of management to insist that security measures be as strong or stronger during the holidays as the rest of the year. This can be accomplished without too much fuss if owners and operators will follow this simple and basic procedure.

Don’t skimp on the holiday pay and overtime. You need these people to be alert and attentive. Be ready to repel any and all hacker attacks at any moment. So offer bonuses, paid vacation days, or whatever it takes to keep your cyber security staff at full strength during the upcoming hacker holidays.

The post Hackers Hope to Harm You with Their Hype appeared first on SmallBizTechnology.

]]>
59991
Blogging Is Big for Small Business https://www.smallbiztechnology.com/archive/2021/10/blogging-small-business.html/ Fri, 29 Oct 2021 18:08:13 +0000 https://www.smallbiztechnology.com/?p=59960 For small business owners, blogging is still one of the least expensive and most effective ways to market your brand, product, and services. Are you blogging tonight? If you are a small business owner, you should be blogging every day or every night. The importance of a blog to your business cannot be exaggerated. Small […]

The post Blogging Is Big for Small Business appeared first on SmallBizTechnology.

]]>
For small business owners, blogging is still one of the least expensive and most effective ways to market your brand, product, and services.

Are you blogging tonight?

If you are a small business owner, you should be blogging every day or every night.

The importance of a blog to your business cannot be exaggerated. Small businesses with a blog site are better known and can become more profitable than a small business that doesn’t have their own blog.

The reasons for this should be obvious to anyone with the least amount of social media experience and savvy. Everyone looks at a blog or two each day. Whether it’s about politics, recipes, weather, religion, entertainment, or gardening. Blogs are still considered a valid source of information by many people. And the lack of a blog for your company sends a subtle message to customers and potential customers. And that message is: “We don’t care if you know much about us or not.”

Think about it. When you shop online and run across a small business that has what you want but has no blog or website…do you bother with them or not? If you’re honest with yourself you’ll admit that you don’t bother with that particular business any further. And so they have lost you as a customer. And all because they didn’t take the trouble to create a blog or website.

Which is better, blog or website?

For the purposes of this article, a blog and a website are exactly the same. There are some technical differences between blogs and websites but they are of concern only to tech wonks.

For you, the average small business person, you can call your blog a website with a clear conscience.  That’s because everything you need to do to increase profitability and branding can be done on your blog. Calling it a website just makes it sound more professional. And of course, you can blog all you want for free, while websites can run into money.

So how do I start if I don’t have a site for my small business?

Let’s take the example of a fictional small business called Bob’s Widgets. Now Bob knows how to make good widgets. And he’s got some loyal customers. And word of mouth about his fantastic widgets is spreading.

Bob wants more brand recognition for his widgets but he’s so busy polishing, and oiling, and painting his widgets that he doesn’t have time to invest in doing any social media himself. And he’s certainly in no financial position to hire anyone just to blog about his widgets.

But Bob must blog, or perish.

He’s got to have a social media presence. And since Bob is a smart cookie, he looks around at his staff and finds that Sally in inventory seems to have a lot of time on her hands. Which she uses to text and keep up with her Facebook and Instagram accounts. So canny Bob calls Sally into his office and “promotes” her to his social media manager.

She still has to handle inventory, but now she gets to use her social media skills (or obsession) to create a daily blog for Bob’s Widgets. He gives her general ideas about what to blog each day. She in turn translates these ideas into actual posts. Anyone with WordPress experience knows that a simple blog with graphics can be written and posted in a matter of minutes.

Once it’s up and running he’ll test his blog’s effectiveness from time to time by having Sally post 2-for-1 sales or some other kind of bargain for his customers that is only mentioned on his blog. This way he can track his results from the blog. And the beauty part is that when enough articles have been posted, they can start to be repurposed.

And it’s all free to him. He hasn’t had to spend one extra dime.

Get the customers on your site.

Have you ever been to a store that took your picture and put it up on a bulletin board and captioned it “Customer of the Month?” Or have you had a similar experience online? It’s hokey, sure, but c’mon…you loved seeing it!

With your own blog up and running, you are in a perfect position to post positive customer feedback and recognize customer loyalty by asking for a photo and a comment. And then posting the same.

The fact of the matter is this is a gambit that you cannot overuse. If you make your blog about your customers and the benefits they receive from your product and/or services it will inevitably draw more and more views. Because when Uncle Harry gets his photo and comment posted on your blog he is going to brag about it to his whole family and demand that they take a look at it or face his wrath.

Are you convinced?

I hope so. You should be. To reiterate, a site will increase your presence online, draw in more customers, and give your small business an added cachet of permanence and reliability.

The post Blogging Is Big for Small Business appeared first on SmallBizTechnology.

]]>
59960
6 Apps to Improve Efficiency https://www.smallbiztechnology.com/archive/2021/10/improve-efficiency.html/ Fri, 29 Oct 2021 15:23:28 +0000 https://www.smallbiztechnology.com/?p=59946 Methods of staying productive and strategies to help you improve efficiency look different for everyone. You can always get advice from other people on how they accomplish their tasks. However, tips that work for one individual may not be the best fit for your needs and your style of work. The same goes for productivity […]

The post 6 Apps to Improve Efficiency appeared first on SmallBizTechnology.

]]>
Methods of staying productive and strategies to help you improve efficiency look different for everyone.

You can always get advice from other people on how they accomplish their tasks. However, tips that work for one individual may not be the best fit for your needs and your style of work.

The same goes for productivity tools. With so many applications and tools on the market, it’s important to know what you actually need.

Perhaps you’re a skilled note-taker but are having a difficult time staying focused on other responsibilities. Or you may have a great style for communicating with colleagues and clients, but don’t have an efficient method for making appointments.

Help is as near as your phone, computer, or tablet. The six apps listed below will help you improve efficiency so you can sit back and watch your business blossom.

Hive

Hive’s productivity platform is among the top tools available. When integrated with Hive’s desktop or web applications, the mobile application offers an additional way to improve efficiency all day long.

With Hive, team members are able to look over their lists of tasks as well as communicate with one another in real-time. They can work together on their schedules, share documents, and keep track of the status of their projects.

Alongside the mobile application, Hive’s desktop and web applications come with additional tools to increase productivity. Each project can be viewed in different ways, based on the individual’s style of work and preferences. These include a Gantt Diagram, Kanban Board, Calendar, and many more.

Changes are visible across all views of the project. Everyone is able to work as they’d like. Everyone is kept updated. Your tasks across all projects are also included on your personal to-do lists. This keeps you accountable and helps you when prioritizing your next tasks.

Todoist

Todoist is an easy application for managing tasks that allows you to track and group tasks according to projects. If you really want to improve your efficiency, think of Tdoist as an upgrade of your standard to-do list.

Apart from creating and organizing your own tasks, you can also use the app to work alongside other users. Todoist allows you to share tasks as well as assign work.

Google Docs

Google Docs is one of the most effective tools for sharing documents and working in real-time. The online word processor eliminates saving files and sending them back and forth during the editing and writing process.

Based on the settings you select, document files are shared internally as well as outside your company. It allows team members to collaborate from any location and reduces the number of redundant documents. This alone can greatly reduce communication issues.

Google Docs also has a comment feature. This allows you to highlight and take notes about the text in question. Comments targeted at particular users can be notified via email to keep everyone informed. To ensure your privacy as well as security, Google allows the owner of the documents to decide how to edit each person who is a part of the document.

Google Sheets has similar benefits including the capability of importing CSV files. This allows you to save all your documents together in one hub.

IFTTT (If This Then That)

If This Then That (IFTTT) is an automated tool that effortlessly connects various applications and experiences.

IFTTT allows you to set up automated processes that range from routine tasks to more unusual connections. It helps you automatize repetitive tasks. This, in turn, lets you concentrate on the other important aspects of your job.

Calendar

Calendar relieves you of the burden of going back and forth in email or on the phone just to set up a meeting. This feature alone is a huge time-saver, but that’s just one of its benefits.

When you create a Calendar account you can customize your preferences for availability. This includes offering timeslots of 15 minutes, 30 minutes, 45 minutes, and so forth according to when you’re available.

When you’re ready to set up an appointment, simply send an email with easy-to-use checkboxes. They get to choose the time slot most suitable for them. This eliminates confusion and makes it easy to schedule multiple meetings in a short amount of time.

Evernote

If you prefer taking notes on the computer, or have a mixture of digital and handwritten notes, Evernote is for you. Evernote is among the most effective tools available for storing your thoughts and ideas in one spot.

One of the cool features of the Evernote application is that it lets users capture pictures of handwritten notes and then upload them. Of course, this is in addition to making notes directly on your devices.

Search allows users to browse all their documents — either written or typed. This is made possible by the handwriting analysis built into the app. Once you have your notes uploaded, you can arrange your notebooks into systems and then filter them using tags.

There are so many efficiency apps on the market now that it’s easy to get overwhelmed. Your best bet is to, first of all, identify where exactly you need help getting your act together. Odds are good millions of other people face the same struggle, so yes, you can bet that “there’s an app for that.”

The post 6 Apps to Improve Efficiency appeared first on SmallBizTechnology.

]]>
59946
5 Productivity Applications for Windows 10 https://www.smallbiztechnology.com/archive/2021/10/productivity-apps.html/ Thu, 28 Oct 2021 15:49:40 +0000 https://www.smallbiztechnology.com/?p=59885 Windows 10 has a lot going for it. For instance, it features productivity apps that have been updated and, in some cases, newly created. Regardless of whether you’re a college student or office worker, a businessperson, or a CEO, one of your job requirements is computer familiarity. With a tight schedule, you are likely to […]

The post 5 Productivity Applications for Windows 10 appeared first on SmallBizTechnology.

]]>
Windows 10 has a lot going for it. For instance, it features productivity apps that have been updated and, in some cases, newly created.

Regardless of whether you’re a college student or office worker, a businessperson, or a CEO, one of your job requirements is computer familiarity. With a tight schedule, you are likely to mismanage your time and ignore significant work.

Your computer may well be the source of your income. However, it can also be a detriment if you don’t master its’ proper use. Not to worry; by using these productivity apps you’ll be back on the right track in no time.

1. Cortana

Cortana was not being fully utilized in Windows 10. When used correctly this application will save you time. The initial launch was to compete against other voice assistants such as Siri and Alexa. This handy productivity app is now the preferred vocal assistant of all Windows users.

When Microsoft made the decision to shut down Cortana to Android or iOS devices there was speculation that the same would happen for Windows. But then Microsoft declared that it was increasing investment into the advancement of voice recognition technology and control software.

Microsoft has recently released a number of new updates that integrate Cortana in conjunction with the Office 365 Productivity apps suite. This allows users to utilize a variety of functions of the Microsoft productivity suite without having to install any third-party application. Here’s a look at what you can accomplish with this versatile app:

  • Get daily news via Cortana. This can include notifications, reminders, and email alerts through the integration of Cortana to the Microsoft To-Do platform.
  • Make use of voice commands to schedule beginning, ending, or even start meetings using MS Teams.
  • Open your apps, calculate and get instant updates on traffic and weather, all via voice commands.

2. Productivity Burst

If you’re dealing with a to-do list and task management isn’t your thing, Productivity Burst can prove to be a great tool. Productivity Burst lets you write down all of your tasks, and then focus on them in a single step.

The Time Burst feature in this application allows you to choose a suitable time frame for each item on your list of things to do. It also tracks your progress. This allows you to gauge your performance each day.

Another benefit of this application called the Chain Burst will motivate you to complete your daily chores by sending gentle reminders. Not just that…it also compliments you when each task is finished!

3. Remind Me

For better or worse, we’re glued to our devices. In most cases, we are so immersed in our digital lives that we forget crucial things. If you’ve been the victim of this, then Remind Me can prove useful.

Remind Me can be described as an alarm function as well as a reminder app. It can be used to remind you to take a break, or when it’s the best time to exercise. You can see all of your reminders in one view by using Remind Me. Its Quick Reminders & Tasks feature will remind you to complete your tasks according to your timetable.

Additionally, you can also include voice notes in your reminders as well as tag them to different categories such as birthdays, exercises, pills, appointments, and many more. The app is available through the Chrome store on the web and is also available for installation on your computer with an extension.

4. Performance

Imagine that you were looking at something you wanted to know on Google and it led you to a captivating page found on Facebook or Instagram. That one-minute Google search has turned into an hour of ineffective web tab surfing.

These kinds of distractions are not uncommon and they’re a disaster for productivity.

The Resultivity app is a time management tool that can reduce distractions. The app’s innovative features include a timer that lets you know when your task is completed.

If you’re in idle mode, the app will estimate how much time you’ve spent. In the same way, it will help you plan breaks.

If you follow your routine and finish your work on time, you will get Resultivity Points. You can utilize these points to unlock additional productivity strategies.

5. Things To Do

The Pomodoro method is now in use everywhere, especially with teenagers. This is one of the most effective methods to increase productivity. Developers have created a variety of applications around the technique. Focus-To-Do is one of them.

Focus To-Do is a simple-to-use application for managing time and tasks. After installing this application, it will prompt you to create your profile. After that, you’re able to make use of this profile to access this app for any type of device.

This app can begin a project, add tasks, and mark each task when it is completed. When you set the timer, you’ll have 25 minutes to complete each task — a Pomodoro lasts for twenty-five minutes — and then 5 minutes for a quick break.

The basic version of the app is completely free. It comes with plenty of tools to help you stay productive and organized throughout your day.

The post 5 Productivity Applications for Windows 10 appeared first on SmallBizTechnology.

]]>
59885
Core Web Vitals: Optimizing For Google’s New Ranking Criteria https://www.smallbiztechnology.com/archive/2021/10/core-web-vitals.html/ Mon, 25 Oct 2021 14:50:55 +0000 https://www.smallbiztechnology.com/?p=59852 When you’re putting a website together, very often what you write is less important than your core web vitals, i.e. how you display it. Your site needs to be well laid out and simple for users to interact with. No matter how good your content is, if it takes forever to load, ages to interact […]

The post Core Web Vitals: Optimizing For Google’s New Ranking Criteria appeared first on SmallBizTechnology.

]]>
When you’re putting a website together, very often what you write is less important than your core web vitals, i.e. how you display it.

Your site needs to be well laid out and simple for users to interact with. No matter how good your content is, if it takes forever to load, ages to interact with — or if the page’s images and paragraphs are jumping around annoyingly — no one’s reading it.

Many CEOs, content creators, and site owners have known this for a while. However, only recently did a Google algorithm update make it official. This update includes a new set of criteria called Core Web Vitals (CWV). These are designed to improve the layout, navigability, and overall user experience (UX) of online content.

Of course, the fact that Google is involved means quite a bit. The extent to which your site meets CWV criteria will have an impact on your rankings.

So what can you do to optimize your site to be more CWV-friendly? What can we learn from the impact CWV has already been having on the world’s websites? And — of course — what are CWV, exactly?

What are Core Web Vitals?

The term Core Web Vitals (CWV) refers to a trio of ranking factors introduced by Google in June 2021.

Released as part of the “Page Experience” ranking signal, CWV — along with existing ranking factors such as mobile-friendliness and site security — are designed to measure how user-centric and accessible your website is. The three CWVs are as follows:

1. Largest Contentful Paint (LCP)

LCP looks at how long your page’s “main” content takes to load. This includes the featured image, text, and/or video that Google deems the central focus of your page.

2. First Input Delay (FID)

FID, on the other hand, assesses the amount of time your page takes to become interactive. How quickly is your user able to click on a link or an ad, for instance? How long to play a video, or scroll down the page for more info?

3. Cumulative Layout Shift (CLS)

We’ve all experienced the frustration of trying to click on something on a page, then ending up somewhere entirely different. This happens when page elements “jump” around on us. Unsurprisingly, this kinesis — “the layout shift” — doesn’t constitute a good UX. Google is definitely not a big fan, either.

This third CWV, then, measures the visual stability of your pages. Google quantifies you on CLS with a score between zero and one. A score of zero is best, and one is the worst, that is, the most disruptive to the user. Aim for a score of 0.1 or less and you’ll be on the right track!

What is the Page Experience Ranking Signal?

Remember, it’s not only CWV that you need to monitor. CWV is just one part of a wider set of criteria pertaining to how Google assesses page experience — and ranks those sites accordingly. The other elements include:

  • Mobile-Friendliness. Are your pages easily navigable on smartphones, tablets, and other mobile devices?
  • Security. Are you offering your users a secure experience? Are you encrypting their sensitive information, such as credit card details? Does your site utilize an SSL certificate?
  • Intrusive Pop-Ups on Mobile Devices. Bombarding your users with marketing and pop-up ads turns them against you. It’ll irritate Google, too. This means that your content will struggle to rank.

So there’s a whistle-stop tour of what Page Experience and CWV are. But what kind of effect have they already been having on websites at large?

How have Core Web Vitals impacted websites?

Recently, Website Builder Expert tested the performance of over 3,000 sites against Google’s new CWV metrics. The goal was to find out whether some eCommerce platforms — such as Shopify and Wix — perform better than others, and thus represent a better choice when creating your website.

So who came out on top?

Somewhat surprisingly, some of the industry’s biggest names — including Shopify, BigCommerce, and Wix — were outperformed by their less well-known rivals, such as Shift4Shop and Volusion. By and large, this was the case across both desktop and mobile.

The research also indicated that desktop sites outperform mobile ones — without a single exception. In many cases, desktop sites registered an overall performance score of more than double their mobile counterparts. Clearly, there’s a clear gulf here.

In other news, Shopify boasts the fastest server response times — across both desktop and mobile — while Shift4Shop and Squarespace also registered lighting-quick scores here. Less impressively, BigCommerce comes saddled with the slowest response times on desktop. Wix’s snail-like mobile response time constitutes a (quite literal) failure to launch.

How can you test your website for Core Web Vitals?

The easiest way to test how your pages are handling the criteria laid out in the CWV update is to head to PageSpeedInsights. It’s free and super simple to use. This tool will give your page a score of between zero and 100. Here’s a guide to interpreting it:

  • 0 to 49: Poor
  • 50 to 89: Needs Improvement
  • 90 to 100: Good

If you have Google Search Console, you can also get a sense of how your site’s doing by heading to the left-hand sidebar, and selecting Enhancements > Core Web Vitals Report. Handily, the report breaks your site’s performance down by each CWV metric and provides separate graphs for mobile and desktop.

So now you have a broad sense of the impact the Core Web Vitals update has had on sites so far — and you know how to test your site for it.

But what kind of changes will you need to make to guarantee stellar performance in the eyes of Google’s biggest recent algorithm shift? Let’s find out.

How to Optimize Your Website for the New Criteria

Firstly, we should note here that how you optimize your website for CWV success will depend on how you built it. Not all sites are created equal. Some are made with website builders or the eCommerce platforms we discussed above. Some are constructed around content management systems (CMS) while others are built entirely from scratch.

The three tips listed below are aimed mainly at those who’ve created their site with a website builder or a CMS such as WordPress. However, the overarching principles they speak to will be relevant for everyone!

1. Limit your use of apps and plugins.

“Plugins” are third-party applications that you can integrate into your site to provide value-adding features and functionality. While plugins are super handy — they do everything from improving your site’s SEO to helping you build an online store — they should also be approached with a modicum of caution.

These apps add extra “weight” to your site, causing it to load slower and harm your CWV scores. To limit your app and plugin tally, approach it the same way you would a spring cleaning of your wardrobe. Ask yourself which ones you really need and toss (uninstall) everything you don’t.

2. Use simpler templates and be careful with code.

Similarly, templates and code can also load up your website with more weight than it needs.

“Templates,” in this context, are preset design themes around which you can build the look and feel of your new site. This, of course, saves time and effort. But in many ways, you’re also sacrificing substance for style. That’s because the nicest templates also come with the most in-built code attached. Just as too many apps and plugins slow your site down, so too does overindulgence in code stymy your site’s speed.

The solution? Use simpler templates. The more straightforward a template, the less code involved. The less code involved, the faster your site will load.

The same goes for when you’re adding new code to your site. Most website builders create code-heavy sites at the outset. Think twice before adding even more code into the mix.

While website builders don’t give you access to your site’s code, you can reduce the amount of code on the page by choosing a lighter font in the visual editor. More basic fonts — for example, those that don’t need to be pulled from Google Fonts — will help your site load faster and set you in good stead in the eyes of search engines.

3. Optimize your images and lazy load.

It’s a similar story here, too. The bigger and weightier your images on your page are, the longer your site will take to load.

Fortunately, this one’s an easy fix. Simply run your images through an online image compression tool — tiny.png works great — to reduce the sizes of the files. And don’t worry — you won’t have to compromise quality. Image resolution stays the same, and you’ll still benefit from crystal-clear images, just without all the baggage that comes with the unoptimized variety.

We’d also recommend implementing lazy loading. This, essentially, means that images located further down the page won’t load until the user scrolls down to reach them. This preserves page experience without burdening your poor page with the responsibility of having to load everything at once. Your FID score will thank you!

Wrapping Up

Finally, here’s one more unofficial tip: test, test, and then test again.

After all, the only surefire way of knowing how well your efforts to optimize for Google’s Core Web Vitals are going is to keep testing. Remember, you can do this online via the PageSpeedInsights tool, as well as with the excellent reporting function that Google Search Console provides as standard.

Moreover, both these platforms enable you to split out your desktop and mobile site performance. This allows you to get a more granular, 360-degree view of how your site is doing. You also boost mobile-friendliness scores that are so vital for Google’s “Page Experience” ranking signal.

Ultimately, if you take anything away from this article, it should be this — the Core Web Vitals update is a very good thing. Though algorithm tweaks are frequently a headache to deal with, the whole ethos of CWV is to improve the online experience for the user. This helps to make the internet a more intuitive, navigable, and visually consistent place to be…and that’s something we can all enjoy!

The post Core Web Vitals: Optimizing For Google’s New Ranking Criteria appeared first on SmallBizTechnology.

]]>
59852